POPULARITY
Steve House is Founder of Uphill Athlete and a proudly retired professional climber and mountain guide. Jan has known him for years. For 21 years, Steve was a professional climber. In 1999 he became only the ninth American to achieve IFMGA certification, which is the highest level to guide all over the world. He has guided trips all across the world. In this discussion, Steve shares his journey from mountain sports to high-altitude climbing, to a nearly fatal fall, to coaching. Besides coaching mountain athletes, his current challenge is getting his pilot's license. Steve talks about the purposes of mountain sports and how separation from daily distractions while moving your body through nature guides you on your journey. https://bit.ly/TLP-354 Key Takeaways [1:53] Jan shares Steve's bio. (See at the end of the show notes.) [4:19] Steve thanks Jan and Jim for the invitation to The Leadership Podcast. As a professional athlete, there's not much that's not in his public bio. He's almost a private pilot and is less than a month from taking his final practical exam. He describes a recent incredible flight and the energy flying gives him. [7:09] When Steve was 20, he was studying in college to be an aeronautical engineer. Then he got hijacked by climbing. Now he has the chance to come back and do something he has always loved. [8:17] In 2010, Steve was doing a training climb preparing for an expedition to do a new route on the west face of K2 with an expert fellow climber. He had a bad fall of around 100 feet. He broke 24 ribs. Two ribs were smashed into innumerable pieces. He had multiple pelvis fractures, knocked all the spinal processes off his vertebrae, and had many internal injuries. [9:18] Steve lay on his back for about two hours. He knew he had hemopneumothorax. His breathing grew shallow as his chest cavity filled with blood. What came out of that was a lot of self-reflection. He had to come to terms with his drive to become the very best at what he did. That was his mission statement. [10:45] As Steve reflected, at age 39, he was trying to figure out if he would function again. He had to think about what his values were, and what he cared about and wanted to do. Was it time to change his mission statement? He hadn't accomplished everything in climbing but he decided he had accomplished enough. He could be proud of what he did do, and he was going to pivot to other values and other goals. [11:57] In elite sports, you're boxed off from the world. You eat, sleep, train, and go climb. You save all your energy to be better. It's how you achieve individual greatness. But you're not part of a team. Steve saw his crisis as a time to reflect and redirect. [13:48] Steve thinks that due to the intensity with which he pursued his goals, he required an intense jolt to trigger reflection. Anything less wasn't going to work. He notes that most of the people he climbed with are dead. That's how risky and dangerous climbing is. Steve has only a handful of friends from that era that are still alive. Steve realized he was going to join those who were no longer alive if he continued. [15:29] As a mountain sports trainer, Steve is in a position to help athletes get past the binary narrative of success or failure. There's a much greater range of possible experiences. We have often seen that the one that came in first cheated or used performance-enhancing substances. The whole paradigm is broken. There is another way to experience sports. Mountain sports do not have a history of competition. [17:02] Steve would tell his younger self he was always going to feel like an imposter, and that was completely OK, and that everybody else does, too. That feeling was one of the things that were hardest for him to overcome. It goes back to childhood. He was the scrawny little kid that wasn't good at sports. [18:49] One of the things that Steve learned from childhood was grit. He loved gritty experiences from a very early age. When he was 10, he backpacked his first 50-mile hike. When he was 11, he climbed Mount Hood. These were just things they did as a family or with his father. He enjoyed it. [20:37] Steve and his Uphill Athlete team talk about Campbell's Hero's Journey paradigm and try to figure out what step their client is on for that journey. The goal is to help them through that one step. Everyone is on the same journey, at a different step. [23:22] Uphill Athlete doesn't exist to motivate people but to educate and inspire. Coaching is education and teaching people how they can apply endurance training methodologies and see the changes in their bodies. It takes a couple of months for people to get fully bought in and see their progress. When they get to that epiphany, they are committed to the journey for life and remain in the Uphill Athlete community. [25:17] Going back to the imposter syndrome, Steve is often surprised that he knows the answer. And the only reason he can know the answer is because he lived it through 20 years of being an athlete. These are things you cannot learn in a physiology textbook. [26:05] What holds people back is their minds, their fears, their insecurities, and the pieces that they don't understand, or can't conceptualize well. Those are the questions Steven can clear up easily, but he is always surprised. [27:37] Steve tried to teach a man with a Ph.D. in exercise physiology how to coach but it was impossible because he didn't understand what it felt like in his body to do what was written on the training plan. He couldn't relate to the people even though he'd run circles around everybody on the science. [28:27] When Steve interviews people to be coaches, he's looking for people who have a unique superpower. He doesn't need 15 people that all know the same thing. He needs people that have different backgrounds and experiences and are willing and eager to share with other people and also learn from them. They have to be far enough along on their journey that they can take feedback constructively. [29:17] When you have a team that can do all of those things, it's incredible. Steve's team includes physical therapists, medical doctors, masters in high altitude physiology, and coaches that have coached every endurance sport you can imagine. They have great energy between them. [30:29] Some people Steven hires have well-defined superpowers. Some younger people don't know their superpower. Steven describes how he leverages coaches to develop the superpower in people within a relationship that is entirely a safe place for them to ask those “dumb questions.” [33:39] Steve has a lot of athletes that do not have a set goal. They want to learn and experience and be in a community of like-minded people. Steve tells them it's OK not to have an Everest goal. Sometimes it's enough to engage with people as you learn. [36:10] Arthur Brooks's new book, From Strength to Strength, is about finding clarity in the second chapter of life. [36:47] Steve uses the phrase, “naming the uncertainty.” Write down what you don't know. Let that sit. People come back to him in a month and say it was great to let that sink in. There are more than two chapters for a lot of people. [37:38] Mountain sports have an important role to play in people's journeys. Being in the wilderness in small teams and overcoming obstacles lets the noise go away. So much more happens out there than we give it credit for. People are not getting pings out there moving their bodies through nature and letting their subconscious minds do the work. Steve has solved writer's block many times with a long walk. [43:52] Steven's final thought: “It's joyful to learn something. It's joyful to become fitter. It's joyful to climb a mountain. … Walking up a summit ridge and standing on top of a mountain is ultimately no different than walking into the grocery store and going to the cereal aisle. But what is different is if you've been to the top of the mountain, you have an appreciation for all the rest.” [45:34] Closing quote: Remember, “People say, ‘Are you insane?' But the most successful climbers are the most calculating, with the most refined sense of risk. They're hyper-conscious of safety. They're the least insane people I know.” — Jimmy Chin Quotable Quotes “I'm almost a private pilot. … I'm less than a month away. … I just had an amazing flight. … I flew from Slovenia down into Croatia, landed on an island, … flew back to Slovenia, landed … in the mountains in Slovenia, Took off from there, and returned to the home airport.” “[After a difficult accomplishment], at the end of the day, you just feel so full of energy and experience and awe.” “In 2010, I was doing a training climb. I was preparing for an expedition to climb a new route, … and … I fell around 100 feet. I broke 24 ribs, … I had multiple pelvis fractures, … [and] internal injuries. … I lay there for about two hours. I had a hemopneumothorax.” “We don't always need a crisis. Sometimes it just takes a long walk in the woods. But I think that reassessing our values and making sure that they align with our purpose and our mission is probably something that all of us have to do many times throughout our lives.” “This whole thing of like, ‘If you're not first, you're last,' invalidates pretty much everyone's experience except one person's.” “I loved gritty experiences from a very early age.” “I'm often surprised that I know the answer. And the only reason I can know the answer is because I lived it through 20 years of being an athlete. These are things you cannot learn in a physiology textbook.” “I've written four books now and I can't tell you how many times writer's block has just been solved by a long walk — and with no purpose. A walk with no purpose.” Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC Steve House Uphill Athlete Vince Anderson Central Pillar of the Rupal Face Piolet d'Or (Golden Ice Ace) Reinhold Messner Campbell's Hero's Journey Krebs Cycle Tom Higley From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life, by Arthur Brooks Crucible Expeditions Steve House Bio For 21 years, Steve was a professional climber. His most famous ascent was with Vince Anderson. They did the central pillar of the Rupal Face and won the Piolet d'Or (Golden Ice Axe). Steve has done first ascents and new routes in Alaska, the Rockies, and the Alps, and is a famed climber. Renowned mountaineer Reinhold Messner called him the best high-altitude climber in the world. He's been an ambassador athlete for Patagonia, Grivola, Sportiva, Zeal Optics, and Coros Watches. Steve retired from professional climbing at the end of 2020 to dedicate himself to his family and Uphill Athlete. He currently lives in Austria with his Wife Eva and two sons. Steve has been a professional mountain guide since 1992. In 1999, he became only the ninth American to achieve IFMGA certification, which is the highest level to guide all over the world. There are less than 200 certified in the U.S. to this day. He has guided trips across the world.
The White Out Podcast – Number 10 With Dom Killinger and Rob StewartSponsored by SkiWeekends For total flexibility you can stay as long as you like with Skiweekends, they do weeks too!With more choice than ever before, they have fantastic catered chalets or 2-5* hotels, in more than 30 of the best known resorts across Alps and beyond. The team really are ski experts with over 100 Years of experience and are on hand to help you find you next ski break.Check out Skiweekends.com to book your next flexible ski breakIn this Podcast:Where the best snow conditions are nowNews from around the worldNew gear that we've spottedHow to save cash going skiingI didn't know you could ski thereResort spotlight of the week - Andermatt Dom's snow reportRob's ski news· Ted ligety computer teaching system (getcarv.com/) · Also there's a new slope at Tallington Lakes (www.tallington.com/) · Peak retreats 20 years old (www.peakretreats.co.uk/) · New runs in Val Gardena (www.valgardena.it/en/) · New warren miller movie is coming - Day maker (warrenmiller.com/film-archive/daymaker-2022) · Red Bull owner and co-founder Dietrich Mateschitz dies at age 78 (www.redbull.com/gb-en/) · Government of British Columbia in Canada has said it will not support a Vancouver bid to stage the 2030 Winter Olympics · Tour de France Returns to Morzine in 2023 (www.redbull.com/gb-en/) · Helly Hansen Lifa merino base layers (www.hellyhansen.com/) · Goggles from Zeal Optics (www.zealoptics.com/GB/en_GB) · Base layer ladies gear from Eivy (www.eivy.co/eu/) · Ski outfit from Dope (www.dopesnow.com/uk/) · Woolf Merino (woolfmerino.com/) · Dynastar M-FREE 108 Freeride World Tour Limited Edition (www.freerideworldtour.com/) · Db and Safeback world's first backcountry vest (www.safeback.no/) Didn't know you could ski there – Georgia (skigeorgia.com/) Resort spotlight – Andermatt (Andermatt) In the meantime Happy Skiing :). Please do leave a review it's the only way other like minded skiers get to find us! And don't forget to check us out on the following channels inthesnow.comyoutube.com/inthesnowmagfacebook.com/inthesnowinstagram.com/inthesnowand contact us with your suggestions for further episodes at hello@InTheSnow.com
Based in Boulder, CO, Mike Lewis has worked in the outdoor and action sports industries for more than 20 years. He currently oversees Zeal Optics' brand globally, focusing on driving demand for their sunglasses and goggles, as well as helping his retail partners sell through engaging, creative marketing strategies, content, and storytelling.
Episode 90 Dark Starts backcountry splitboarding podcast presents Split Decisions, with Mike Lewis of Zeal Optics. For more information, visit https://www.darkstarts.ca/zeal Special thanks to: Visit our website for great deals from our sponsors: www.darkstarts.ca/partners Groundswell Marketing www.instagram.com/groundswell_fm/ Valerie Black The Artist Behind The Logo www.instagram.com/valerieblack.art/ Follow us: www.darkstarts.ca @ Darkstarts.podcast https://www.instagram.com/darkstarts.podcast/ @ Darkstarts.media https://www.instagram.com/darkstarts.media/
With Halloween coming this weekend and the holidays quickly approaching, I think now is a good time to talk about ways to prevent food waste. Pumpkins are the universal symbol of autumn and are a popular decor item in millions of households. In fact, according to the USDA, an estimated 2 billion pounds of pumpkins are grown in the United States each year, and about two thirds are trashed rather than being eaten or composted. Keeping food out of the landfill is crucial to fighting climate change. You see, when Halloween pumpkins and other food waste makes it to the landfill, they release methane gas, a harmful greenhouse gas that contributes to climate change. In this episode I'll be talking about a few ways in which we can put those Halloween pumpkins to good use and prevent food waste in general. We're also going to be hearing from Elise Smith, a black woman who is the founder of Winnie's Bakery. When baking delicious treats for Winnie's Bakery, Elise strives to use sustainable ingredients and prefers to buy local, organic, and fairly-sourced goods as often as possible. Elise will be sharing some tips about how to reduce food waste in the kitchen later on in the show. Visit the Sustainable Brown Girl Website: https://www.sustainablebrowngirl.com/ Follow Sustainable Brown Girl on Instagram: https://www.instagram.com/sustainablebrowngirl/ Subscribe to Sustainable Brown Girl on YouTube: https://www.youtube.com/channel/UCMTYdJ87UUbMxgkx_WwNzag Join the Sustainable Brown Girl Facebook Group: https://www.facebook.com/groups/259424485303892/ Save 10% on your first purchase at EarthHero.com with code SUSTAINABLEBROWNGIRL (can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, Bumbleride or Naturepedic products). By using this promotion, I receive a bit of commission which goes towards keeping us on the air. Shop here: https://earthhero.com/?ref=sustainablebrowngirl Learn more at sustainablebrowngirl.com/radio
It's becoming very apparent that climate change is real and immediate. For example, this past summer, there were record-breaking heat waves and droughts in the Western part of the US. Hurricane Henry made its way to New York, causing record rainfall and flooding of the city. Last winter there was a freak snow storm and extreme cold weather causing power outages for over a week in Texas. And last year California experienced record breaking wildfires. To be exact, 5 out of California's 10 worst fires happened in 2020. At this point, there's no doubt that climate change is real and immediate as the level of carbon dioxide in the atmosphere rises, the temperature of the earth also rises. Of course, the temperature of the earth has always fluctuated, but the rate at which it has risen in the last 200 years is significantly high. While climate change will affect every living being on this planet in one way or another, according to an article published by Princeton University titled Racial Disparities and Climate Change, it says, “Climate change disproportionately affects those who suffer from socioeconomic inequalities, including many people of color”. In today's episode, I talk about how communities of color are among the first and hardest hit by the effects of climate change. Save 10% on your first purchase at EarthHero.com with code SUSTAINABLEBROWNGIRL (can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, Bumbleride or Naturepedic products). By using this promotion, I receive a bit of commission which goes towards keeping us on the air. Shop here: https://earthhero.com/?ref=sustainablebrowngirl Learn more at sustainablebrowngirl.com/radio
We've all heard that slogan, right? “Reduce, reuse, recycle”. These are known as the 3R's of waste management or sustainability, but there are several more Rs that can be considered when trying to limit your waste and avoid sending unnecessary trash to the landfill. Although there isn't a formal consensus on which Rs are the true frontrunners of sustainability, or even how many should be included, I've chosen 8Rs that I think should be considered in an eco-friendly lifestyle. Save 10% on your first purchase at EarthHero.com with code SUSTAINABLEBROWNGIRL (can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, Bumbleride or Naturepedic products). By using this promotion, I receive a bit of commission which goes towards keeping us on the air. Shop here: https://earthhero.com/?ref=sustainablebrowngirl Learn more at sustainablebrowngirl.com/radio
Sustainable Brown Girl is now being played on a local radio station in Newnan, GA. In the first episode airing this week, we're talking about how to be more sustainable everyday. I've incorporated clips from the first two seasons of the podcast in which I asked guests how anyone can be more sustainable. So much valuable information was shared that I made an entire episode to help people just starting on their eco-friendly journey. Save 10% on your first purchase at EarthHero.com with code SUSTAINABLEBROWNGIRL (can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, Bumbleride or Naturepedic products). By using this promotion, I receive a bit of commission which goes towards keeping us on the air. Learn more at sustainablebrowngirl.com/radio
Hello and welcome back to green living podcast. This week's guest is Morgan Finley. Morgan is the owner of Viren Apothecary, focusing on formulating low-waste home care for green cleaning without compromise. Viren products were born from her personal refusal to compromise between eco-friendly ingredients, fine fragrances and sparkling surfaces. In our conversation we chat about how viren apothecary came about, her most challenging product to make, fragrances in products, and a lot more. A few weeks after recording this episode I ordered her all purpose cleaner (white tea and pear) its heavenly smelling and scouring scrub (unscented). If you follow me on instagram then you might have seen me use them and they are absolutely amazing! I know a lot of people like to DIY their own cleaners which is great, however if you are not one of those people and or are just starting out and wanting eco friendly products while having the convenience of having it pre made I highly recommend her products. While recording this episode Morgan had her dogs around her so if you hear snoring or noises that is probably them. https://virenapothecary.patternbyetsy.com -------------- Support GLP: Patron: https://www.patreon.com/greenlivingpodcast Pay pal: https://paypal.me/greenlivingpodcast?locale.x=en_US Purusha People: https://purushapeople.com/?ref=f-9h30_9FVDAK 10% off purusha people: greenlivingpodcast EarthHero (affilaite link to curated product page) https://earthhero.com/product-category/green-living-podcast/?ref=greenlivingpodcast 10% off coupon code: GREENLIVINGPOD [not case sensitive, can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, or Naturepedic products] Pela: https://shareasale.com/r.cfm?b=1216646&u=2617114&m=81303&urllink=&afftrack= Girlfriend: https://girlfriend-store.myshopify.com/?rfsn=4869028.558b1de Green Living Podcast: https://greenlivingpod.com Instagram: @greenlivingpod Youtube: greenlivingpod
Hello and welcome back to Green Living Podcast. This weeks guest is Soro creator of Creaturely Soap. Creaturely Soap is a small business based in Northern California that makes and sells handcrafted, vegan, palm oil free soap on their online webshop. 10% of the profits from Creaturely Soap are donated to wildlife conservation efforts around the world. Creaturely Soap was started and is run by Soro, a trained wildlife veterinary technician and a college junior studying wildlife conservation and management. Soro is passionate about wildlife conservation, the ethical treatment of animals and the environment, music, and nature-inspired crafts and homeware. She lives in the pacific northwest with her 2 rescue rabbits, Fred and Lucy, and her 3 rescue goldfish. Creaturely Soap: https://www.creaturelysoap.com Green Living Podcast: https://greenlivingpod.com Instagram: @greenlivingpod Youtube: greenlivingpod Support Green Living Podcast Patreon: https://www.patreon.com/greenlivingpodcast Pay pal: https://paypal.me/greenlivingpodcast?locale.x=en_US Pela: https://shareasale.com/r.cfm?b=1216646&u=2617114&m=81303&urllink=&afftrack= Purusha People 10% off code: greenlivingpodcast https://purushapeople.com/?ref=f-9h30_9FVDAK Girlfriend(affiliate link): https://girlfriend-store.myshopify.com/?rfsn=4869028.558b1de EarthHero (affilaite link to curated product page) https://earthhero.com/product-category/green-living-podcast/?ref=greenlivingpodcast 10% off coupon code earth hero: GREENLIVINGPOD [not case sensitive, can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, or Naturepedic products]
This week's guest on Green Living Podcast is Kayla, or you may know her as sustainable.kay. I had such a blast talking to Kayla, we talked about a lot of things hence why this episode is so long. We cover a lot in this episode like the fitness industry, how you don't have to DIY everything to be sustainable, composting, living in a culture of convenience, and so much more. I hope you enjoy. Mentioned in this episode. Instagram: @sustainable.kay Viren apothecary: https://virenapothecary.patternbyetsy.com Jess Impact for good instagram: @impactforgood Shelbizleee: https://www.shelbizleee.com Earth Hero (not my affiliate link): https://earthhero.com Ethique (shampoo bar): https://ethique.com/?gclid=CjwKCAiArIH_BRB2EiwALfbH1HH8pxLmo9PBIzlbfqx_y9oDyCiJ0zQuq8MhP6kuG05_Zb8KijmLaxoC_SoQAvD_BwE Leaf shave: https://leafshave.com Stasher bags: https://www.stasherbag.com Girlfriend collective micro plastic catcher: https://www.girlfriend.com/products/water-filter Guppy friend: https://earthhero.com/products/home/guppyfriend-guppyfriend-microwaste-washing-bag/ Cora ball: https://coraball.com ------- EarthHero (affilaite link to curated product page) https://earthhero.com/product-category/green-living-podcast/?ref=greenlivingpodcast 10% off coupon code: GREENLIVINGPOD [not case sensitive, can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, or Naturepedic products]
Hello and welcome back to Green Living Podcast. This week I read some correspondence that I had with EarthHero and I talk about fast fashion. I have been in contact with Juliet Payne from EarthHero, I asked her some questions for the podcast and she gave me some wonderfully insightful answers. For the bulk of this episode I talk about fast fashion in regards to its harm on the planet, physiological stress, and ways to combat it. Resources mentioned in this episode: 10% off at EarthHero with code**: GREENLIVINGPOD EarthHero Custom category page*: https://earthhero.com/product-category/green-living-podcast/?ref=greenlivingpodcast Cora microfiber laundry ball*: https://earthhero.com/products/home/cora-ball-microfiber-laundry-ball/?ref=greenlivingpodcast Guppy friend*: https://earthhero.com/products/home/guppyfriend-guppyfriend-microwaste-washing-bag/?ref=greenlivingpodcast Girlfriend microfiber filter: https://www.girlfriend.com/collections/sustainability/products/water-filter Scientific study"Effects of textile dyes on health and the environment and bioremediation potential of living organisms “: https://www.sciencedirect.com/science/article/pii/S2452072119300413 Psychology of fashion: https://www.apa.org/research/action/speaking-of-psychology/fashion Financial Best life: https://financialbestlife.com/how-i-knew-i-had-a-shopping-addiction/ Kate Fletcher: https://theecologist.org/2007/jun/01/slow-fashion Stop buying fast fashion: https://www.flare.com/fashion-beauty/quit-fast-fashion-tips/ My sisters closet: https://www.bwss.org/fastfashion/ Microplastics (Noaa): https://oceanservice.noaa.gov/facts/microplastics.html Vox: https://www.vox.com/the-goods/2018/9/19/17800654/clothes-plastic-pollution-polyester-washing-machine TED Talks: https://www.ted.com/playlists/627/the_big_problem_with_fashion_and_how_to_fix_it *affiliate link, I will get a percentage of sale for items purchased through an affiliate link **[not case sensitive, can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, or Naturepedic products]
Mike Lewis - Zeal Optics - Y on Earth Community Podcast The post Episode 93 - Mike Lewis, Plant-based Eye Wear at Zeal Optics first appeared on Y on Earth Community.
Hello and welcome back to Green Living Podcast. I am so excited for this weeks episode because it is an eco conscious guide for the holiday's. In this episode I talk about smart and eco gifting, gift wrapping, home decor, and starting new family traditions that are eco conscious. I have so many tips and tricks that will help you have a greener holiday season! If you do not find the links mentioned in the podcast below then head over to greenlivingpod.com under the podcast tab for a complete list of everything I talked about! Links mentioned: Seed & Sprout*: https://seedsprout.com.au/?rfsn=4869312.dd3148 Earth Hero*: https://earthhero.com?ref=greenlivingpodcast 10% off discount code for Earth Hero**: GREENLIVINGPOD Wall Street journal: https://www.electricchoice.com/blog/electricity-cost-and-consumption-christmas-lights-and-decorations-in-america/ *affiliate link; I get commissions for purchases made through affiliate links. **[not case sensitive, can't be used on sale items, can't be paired with other coupons, can't be used on Gift Cards, TerraCycle boxes, Zeal Optics, or Naturepedic products]
Rachel Popp is a co-founder of the PR agency Big Fish Collective. Her agency works with brands like Kelty, Tentree, and Zeal Optics. Fresh out of college Rachel dove headfirst into the ad world cutting her teeth at big agencies. However, after a few years, she realized she needed to find a better career fit so she began to look elsewhere. Between Outdoor Retailer, a delayed plane, and a glass of wine, Rachel met her future business partner. Fast forward to today in this episode Rachel reflects on the things she learned and challenges she's faced along the way as she's fought for her place in the outdoor marketing industry. Big Fish Collective: https://bfcollective.co/ From the episode: "If it wasn't me sharing an idea about social media then people didn't take me seriously." "After I showed that I had what it took, they were like you're young but ok, let's do it. "The two things most valuable things about being young is your energy and your passion for what you're about to do." - Episode produced by: Port Side Productions https://www.portsidepro.com/ - Social Channels @backcountrymarketing @portsideproductions @coleheilborn
217 - Expert Series - Yogitriathlete-I continue the expert series with the amazing people behind YogiTriathlete Jess and BJ. Together they share a deep love of triathlon, yoga, and pure vegan living. They love giving back to the community through their own podcast, platform, and even have a book. In this episode we talk about how to use yoga, how to become unshakable, and finding peace in the moments. All moments for that matter. We talk about how to hold a thought, get rid of the negative energy around it and make peace with it. -Mentioned in this episode:Zeal Optics: https://www.zealoptics.com/Trigger Point: https://www.tptherapy.com/ Gu: https://guenergy.com/ JoJe Bars: https://jojebar.com/ Amrita: https://www.amritahealthfoods.com/ Inside Tracker: https://www.insidetracker.com/ Press Pause: https://www.presspauseproject.com/ One world CaCal: https://www.oneworldcacao.com/ -Follow Jess and BJ,Facebook: https://www.facebook.com/yogitriathlete/ Instagram: @yogitriathleteWebsite: www.yogitriathlete.com -Follow Coach Terry:Instagram: @PerfectRacePodcastFacebook: www.facebook.com/CoachTerryWilsonWebsite: www.CoachTerryWilson.com
217 - Expert Series - Yogitriathlete-I continue the expert series with the amazing people behind YogiTriathlete Jess and BJ. Together they share a deep love of triathlon, yoga, and pure vegan living. They love giving back to the community through their own podcast, platform, and even have a book. In this episode we talk about how to use yoga, how to become unshakable, and finding peace in the moments. All moments for that matter. We talk about how to hold a thought, get rid of the negative energy around it and make peace with it. -Mentioned in this episode:Zeal Optics: https://www.zealoptics.com/Trigger Point: https://www.tptherapy.com/ Gu: https://guenergy.com/ JoJe Bars: https://jojebar.com/ Amrita: https://www.amritahealthfoods.com/ Inside Tracker: https://www.insidetracker.com/ Press Pause: https://www.presspauseproject.com/ One world CaCal: https://www.oneworldcacao.com/ -Follow Jess and BJ,Facebook: https://www.facebook.com/yogitriathlete/ Instagram: @yogitriathleteWebsite: www.yogitriathlete.com -Follow Coach Terry:Instagram: @PerfectRacePodcastFacebook: www.facebook.com/CoachTerryWilsonWebsite: www.CoachTerryWilson.com
Today's conversation is with Mike Lewis and Molly McCall, some of the creative geniuses behind Zeal Optics. Outdoor enthusiasts and passionate creatives, these two are leading the brand to produce not only the most environmentally responsible but also the toughest and most stylish outdoor eyewear. We're talking about the strategy behind the brand, including plant based materials, reducing their footprint, and competing for market shares.
My guest today is Luke Nelson. He's a physician assistant, race director, husband, father, and public lands activist. He’s been on the podium at many of the top ultras, set course records, and has set numerous FKTs of mountain linkups and traverses. Prior to getting fully into mountain running, in 2012 he was the U.S. Ski Mountaineering National Champion. He’s active on Instargram and you can follow him @slukenelson He’s and ambassador for Patagonia and also runs for La Sportiva, GU, Zeal Optics, Jaybird, Suunto. And, in August of 2018, he placed 8th at the legendary Tor de Geants. Our conversation today is mostly about his preparation and experience in that race but we get into a lot more as well. He’s also a friend and neighbor of mine, so we recorded the episode when he joined me at my house. If you’d like to support the podcast and keep it advertisement-free, go to https://scienceofultra.com/support. If you want to take your training to the next level, and you’re interested in hiring me to be your coach, go to https://scienceofultra.com/coaching
In this episode of the Maker's Co Podcast you'll meet Jessica, Head of PR at Home Hardware, (sponsored) endurance athlete and the creator of endurance sport blog, Laces & Lattes. To say that this woman is inspiring, hard-working, driven, disciplined, and energetic would be both very true and massively understated. Her zest for life is infectious, and honestly, we both have huge girl crushes on her. Warning: listening to this might make you want to go do something active afterwards. Enjoy! Topics covered: Meet Jessica - her journey into blogging and endurance sports Blogging - find your niche and build a strategy Measuring success Goal setting - what do you want to get out of what you're doing? Building her audience How sponsorships have worked for her - building genuine relationships Understand why you're doing what you're doing and be authentic Authenticity in social media All about marathons Training - find your community and mindset is everything Quiet confidence Advice for getting started with endurance sports - find what you love and just start How activity and sport can change your life Her side hustles - using her day job to support organizations she believes in Adventure Science experience - 100 Miles of Wild expedition The power of saying yes Always be learning Resources from the episode: Home Hardware - https://www.homehardware.ca/en/index.htm Zeal Optics - https://www.zealoptics.com/CA/en_GB/ Adventure Racing - https://arworldseries.com/ Waterloo Marathon - http://waterloomarathon.com/ Iron Man - https://en.wikipedia.org/wiki/Ironman_Triathlon Big Bliss - https://www.bigbliss.ca/ Crisis communications - http://www.businessdictionary.com/definition/crisis-communication.html Fit Spirit - https://www.fitspirit.ca/ Fast and Female - https://www.fastandfemale.com/ Kitchener-Waterloo Triathlon Club - http://www.kwtriclub.com/ Faction Racing - https://www.factionracing.com/ The Performance Project - http://www.theperformanceproject.ca/ Adventure Science - https://www.adventurescience.com/ Earth Day - https://www.earthday.org/ Orienteering - http://www.orienteering.ca/about/orienteering/ Crit race (race on a race course) - http://www.naturalstatecrits.com/about/ Quote: More from Jessica Kuepfer Laces & Lattes - http://lacesandlattes.com/ Instagram - https://www.instagram.com/lacesandlattes/ Facebook - https://www.facebook.com/LacesAndLattes Twitter - https://twitter.com/lacesandlattes Pinterest - https://www.pinterest.ca/lacesandlattes/ More from Maker's Co: The Maker's Collective - http://makerscollective.club/ Catch Up On Past Episodes - http://makerscollective.club/podcast-2/ Instagram - https://www.instagram.com/MakersCoClub/ Facebook - https://www.facebook.com/groups/makerscollectiveclub/ Get In Touch & Join The Club - http://makerscollective.club/contact/ More from Lacey: LJH Creative Consulting- http://www.laceyjheels.com/ Instagram- https://www.instagram.com/laceyjheels More from Laura: LH Style Coaching - https://lhstylecoach.com/ Instagram - https://www.instagram.com/lhstylecoaching
To kick off our day of recording at the first ever Gociety Adventure Fest 2016 in Denver we talk with key event organizers and partners about how the event came about and learn a little about the overall goals of the event and each organization’s unique approach to encouraging people to get outdoors. Guests include a number of movers and shakers; Gociety co-founder and CEO Anna Thielke, Big City Mountaineers Program Director Elizabeth Williams and Mike Lewis, director of brand activation and digital strategy for ZEAL Optics (who graciously kept us cool and comfortable in the “ZEAL Explorer” Airstream during the festival). A big thanks to all of them for their involvement and hospitality in what was an amazingly action packed day for Dispatch Radio.
We catch up with Gociety's Director or Partnerships, Jason Antin, for a sneak peak of what to expect this weekend. Tons of fun activities to try out, beer and music all day, get to know other adventurers and athletes, plus the event is dog and family friendly (kids 12 and under are free)! Stop by and see Dispatch at the Zeal Optics lounge, where we'll be talking with a bunch of influencers and badass adventurers all afternoon. Get your tickets now! adventurefest2016.com #afestdenver And a huge shoutout to Big City Mountaineers, Gociety's non-profit partner for Adventure Fest who played a big role in helping the event come together. A portion of all event revenue will go towards their operating costs and program development.
Ironman Lake Placid competitors and dreamers this episode is for you. Today I welcome back the Beej and we dive into IMLP race day navigation the YogiTriathlete way. We give you a play by play of the logistics of the race, lots of first-timer tips and hopefully some inspiration to carry you through to your Ironman finish. Mike Reilly is ready to call your name and we reveal some of the key things that will help you ensure your race day success. Even if you're not racing IMLP this year or have any inspirations to even become an Ironman there are still some good takeaways, we believe, for all sport and life. Let us know if you have any lingering questions after tuning in. If we left any stone unturned for you please reach out so we can get your questions answered. Thanks for listening, share the show with your friends and leave us a review on iTunes to get yourself a super discount on Zeal Optics sunglasses and to enter yourself to win a free pair of Cota performance shades.