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Episode 185: April 2025 Concert Report (Kylie Minogue, Alison Moyet) and State of the Podcast Where have Brian and Sarah been these last few weeks? Well, for one thing, they've been to several concerts! They started and ended the month of April by attending amazing performances given by a couple of musical icons—Kylie Minogue and Alison Moyet!  The Kylie Minogue show on April 8 was the first time Brian and Sarah had seen the Australian diva in concert, and not surprisingly, she did not disappoint! Our hosts spend the first part of the episode recounting their experience at the Washington, DC show, and here in the show notes you'll find some pictures they took during the event.  Then, on the last day of April, Brian and Sarah traveled to one of their favorite concert venues—The Keswick Theatre in Glenside, PA—to be wowed by the incredible Alison Moyet! They last saw Alison perform in 2017, and it was such a delight to be able to see her on stage again. In fact, Brian and Sarah loved the show so much that they decided to give a song-by-song review of the evening. There are also a few photos from the Alison Moyet show in these notes. (And there are even more pictures from both shows on the Facebook page.) After they finish talking about the two big April concerts, our hosts turn the conversation to the current state of the podcast, and explain some of the other reasons (besides concerts) there haven't been new episodes in a while. But here's a spoiler alert for you: the podcast isn't ending, and in fact, there's a good chance of more frequent episodes in the future! However, you'll to listen to the episode to get all the details.  Join Brian and Sarah for another fun and informative conversation about the recent past, and a peek into the future too!    Read more at http://www.permanentrecordpodcast.com/ Visit us at https://www.facebook.com/permrecordpodcast You can also find us on Threads: https://www.threads.net/@permanentrecordpodcast Check out some pictures at https://www.instagram.com/permanentrecordpodcast/ Join the ever-growing crowd on BlueSky: https://bsky.app/profile/permrecordpod.bsky.social Leave a voicemail for Brian & Sarah at (724) 490-8324 or https://www.speakpipe.com/PermRecordPod  - we're ready to believe you!

The WTA Finals are here. In this episode, Anastasia provides a comprehensive preview of the WTA Finals, discussing the significance of the tournament, the top eight players competing, and their seasons leading up to this event. The conversation covers the history of the WTA Finals, the current location in Riyadh, and the unique format of the tournament. Listeners gain insights into each player's performance, challenges, and potential for success in the finals.What are the WTA Finals, Where is it being played, Who is participating?We answer all those questions in this episode of Ground Pass.Mentioned on the Podcast:Where to watch the WTA Finals: https://www.wtatennis.com/broadcastVisit Our Website at - www.groundpasspodcast.comEmail us at - groundpasspodcast@gmail.comFollow us for daily updates on Social:X: https://x.com/groundpasspodInstagram: https://www.instagram.com/ground_passThreads: https://www.threads.net/@ground_passYoutube: https://www.youtube.com/@GroundPassTikTok: https://www.tiktok.com/@groundpasspodcastFollow the co-hosts on X:Anastasia - https://x.com/a_folorunsoNick - https://x.com/nick_bcarterPodcast Theme by Breakmaster Cylinder Hosted on Acast. See acast.com/privacy for more information.

263 – Do you ever think of yourself as an ambassador of Christ?What does that even mean?Well, it starts with walking in the footsteps of Jesus and living the way he taught us to, loving like he did.And most of all it means letting the light of Christ in your heart shine in the world so others can see this light and be drawn to it.This week's episode is a conversation with Paul Granger, host of the Where Did You See God podcast.We talk about what it means to be an ambassador of Christ. It's not just the missionary who goes to some foreign country. We all can and should be ambassadors of Christ in every day life.Paul says: "You are an ambassador of Christ whether you're preaching at church or when you're at home with your kids, or walking down the street. It's in the details of everyday life."To be an ambassador of Christ, doesn't mean you have to make some giant effort. Paul says:"You may not feel you can take a giant leap of faith. Just take a small toe-nudge forward, one inch at a time, one day at a time. Focus on the fact that you have been given the privilege and gift and blessing to step toward God today."Podcast: Where did you see God?"Website: WhereDidYouSeeGod.comAuthor's page on Amazon*Show notes for this episode:Full transcript and Bible quotes: thebiblespeakstoyou.com/263* Affiliate linksText me your questions or comments.Support the showIf you enjoy the podcast, please rate and leave a review on Apple Podcasts or Spotify__________________James Early, the Jesus Mindset Coach, is a Bible teacher, speaker, and podcaster. His focus is on getting back to the original Christianity of Jesus by embracing the mindset of Christ in daily life. Reach out today if you need a speaker or Bible workshop for your church or organization (online and in person) Subscribe to the podcast (and get your copy of Praying with the Mindset of Jesus) Make a donation to support the show Schedule a free one hour coaching call to see if the Jesus Mindset Coaching program is a good fit for you Contact James here

Working on a collaborative project can feel a bit daunting - but can also be a joyous creative (and logistical!) challenge that will progress your output and lead to all sorts of opportunities. Today we hear from Claire Hankey and Shilpa Agashe who share the outcomes and learnings from their common love of plants - and a mixing of their different approaches which lead to a new collection of work, and also a rather unique exhibition. See the collaborative artwork here:⁠ https://www.clairehankeyartist.com/post/summer-nature-postcards-a-creative-exchange-between-2-artists-art-on-a-postcard⁠ Listen to Claire's Podcast  ⁠⁠Where the Art Began⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@clairehankeyartist⁠⁠⁠ Find more about Shilpa Agashe and see the Reach Out project here:  https://www.shilpaagashe.com/reach-out/ Instagram: ⁠⁠⁠@agasheshilpa⁠⁠ Other creative collaborations: Joan Mitchell - Poem collaboration ⁠https://www.joanmitchellfoundation.org/journal/celebrating-national-poetry-month⁠ Basquiat/ Louis Vuitton collaboration  ⁠https://www.artnews.com/art-news/news/warhol-x-basquiat-exhibition-fondation-louis-vuitton-1234663168/⁠ Supplies mentioned: Pink Ink here Noodlers fountain pen in here ⁠⁠⁠Find Alice Sheridan at:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.alicesheridan.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@alicesheridanstudio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find more about Louise Fletcher: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.louisefletcherart.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@louisefletcher_art⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

In episode 26 of the Mastering Real Estate Podcast, host Maura McGraw interviews Isabel Guarino, a top influencer in senior housing and COO of the Residential Assisted Living Academy. Isabel shares her journey into residential assisted living, a unique and profitable niche in real estate investing. The discussion covers the financial aspects, challenges, and opportunities in managing residential assisted living homes. Isabel also talks about her various ventures, including her podcast 'Young Boss' and her educational efforts through the Residential Assisted Living Academy. The episode provides valuable insights for real estate investors interested in exploring residential assisted living as a business model. 00:00 Understanding Residential Assisted Living Financials 01:13 Introduction to the Mastering Real Estate Podcast 01:57 Meet Isabel Guarino: Senior Housing Influencer 04:01 Isabel's Journey into Real Estate and Senior Housing 06:07 What is Residential Assisted Living? 12:46 Challenges and Rewards of Running an RAL Home 14:57 Balancing Multiple Ventures and Personal Life 17:52 Traits of Successful Entrepreneurs 19:14 Lessons from Business Ventures 20:36 Daily Routine and Team Management 22:58 Empowering Your Team 26:02 Personal Accountability in Leadership 28:52 Upcoming Events and Resources 31:05 Morning Routine and Personal Beliefs 34:01 Connecting with the Guest 35:08 Conclusion and Podcast Outro Resources Mentioned in the Podcast: Where to get tickets or info about the convention: https://ralnationalconvention.com/ Follow Isabelle Guarino: Website: https://residentialassistedlivingacademy.com/isabelle-guarino-speaker-page/ Email: info@ralacademy.com Follow Isabelle on Social Media: Facebook X Youtube Channel Instagram Tiktok Check out our Master Class and learn how to start or scale your real estate investing career the right way We also have an AWESOME newsletter that you can subscribe to here Follow Duratus: Website Newsletter Facebook LinkedIn Instagram YouTube Pinterest TikTok Follow Maura: Facebook Instagram Pinterest TikTok Bigger Pockets LinkedIn

In this episode of the Mastering Real Estate Podcast, host Mara interviews Jay Conner, an expert in real estate and private money. Jay shares his journey from traditional banking to raising over $8 million in private money, discussing the transformative impact of private funding on his business. Raised in eastern North Carolina, Jay's background in affordable housing led him to real estate investment. He offers insights on his process for raising private money without pitching deals, emphasizing education and establishing strong financial relationships. Jay also highlights the importance of mindset and resilience for successful real estate investing, sharing how he automated his business to work less than 10 hours a week. Additionally, Jay discusses his various ventures, including his Private Money Academy, podcast, and book 'Where to Get the Money Now.' Listeners learn practical advice and unique strategies for securing funding and scaling their real estate ventures. 00:00 Introduction and Welcome 00:40 Jay Connor's Background and Early Influences 02:27 Transition to Single Family Homes 03:25 The Shift to Private Money 04:17 Current Ventures and Offerings 07:04 The Private Money Process 15:39 Mindset and Success Principles 20:04 Mindset and Resiliency in Real Estate 20:55 Mitigating Risks in Real Estate Deals 23:11 Balancing Multiple Ventures 24:49 Automating Your Real Estate Business 27:51 Effective Tools and Resources 31:35 Raising Private Money 36:57 Personal Interests and Hobbies 38:50 Final Thoughts and Contact Information Resources Mentioned in the Podcast: Where to Get the Money Now Book: https://www.amazon.com/Where-Get-Money-Now-Traditional/dp/1628658002 Private Money Challenge: https://www.jayconner.com/7-day-challenge/ REI Software: https://www.reisoftware.com/ Jay's Music: https://youtu.be/siAWljKBZQ4 https://youtu.be/achJI13NyO8 Jay's favorite books (besides the Bible): University of Success: https://www.amazon.com/Og-Mandinos-University-Success-Self-Help/dp/0553345354 The Go Giver:https://shorturl.at/VnLyJ Follow Jay Conner: Website: JayConner.com Email: info@jayconner.com Private Money Academy Jay's Podcast Where to Get the Money Now Book Follow Jay on Social Media: Facebook LinkedIn YouTube Check out our Master Class and learn how to start or scale your real estate investing career the right way We also have an AWESOME newsletter that you can subscribe to here Follow Duratus: Website Newsletter Facebook LinkedIn Instagram YouTube Pinterest TikTok Follow Maura: Facebook Instagram Pinterest TikTok Bigger Pockets LinkedIn

Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help.This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You'll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up.The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Masterclass: How To Start Selling On AmazonHOW I CAN SUPPORT YOU ON AMAZON:I have written a blog post to accompany this episode, which you can read hereMy Amazon launch packageAmazon Seller CentralGS1 Org - for barcodesFREE AMAZON CHECKLISTFREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not SellingBlog post about whether you should sell on AmazonBlog post about writing product listings Podcast: Where's the best place to sell your products onlinePodcast: Should you sell your product on Amazon?Podcast: Common Amazon issues and how to resolve themPodcast: The tools I use to run my business on AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A Hour

Today we are so excited to hang out again with our brother in Christ, Paul Granger. And we have a big question to address: Why are a vast number of young adults who've grown up in the church now walking away from the faith? What happened? How did we get here? Suffering, especially what seems like senseless suffering, unanswered prayers, other doctrines claiming truth, and misuse or miscomprehension of Scripture are serious obstacles that can leave us feeling tremendous pain and/or great confusion. Dissociating the pain from Jesus, Paul says, is a process. It takes time for truth to be unpacked, wounds to heal, trust to be rebuilt, and fears to die. The invitation back to trusting in Jesus rests securely in front of any uncertain heart. Should I trust Jesus again? Should I keep trusting Jesus? Don't wrestle with these questions alone, we encourage you to listen in. Please SUPPORT His Heartbeat through Crown of Beauty InternationalDonation Page// Cru-Crown of Beauty InternationalCONNECT with His Heartbeat and Crown of Beauty InternationalWebsite// Facebook//InstagramConnect with Sue Corl's Instagram//WebsiteSUBMIT your own scenarios or questionsEmail: crownofbeautyinternational@gmail.comVerses Mentioned in the Show:Acts 9:4John 16:33Luke 23:34Luke 15:11-32Matthew 7:7-8Genesis 50:20Jeremiah 29:11Resources Mentioned in the Show:Paul's Podcast: Where did you see God?The ChosenCrown of Beauty InternationalHis Heartbeat, Episode 69 with Paul - "God is God and God is Good"

Get in the Mud Family, It's SO good to be back! Buckle up, we're challenging narratives. I am beyond excited to share this episode with you. I had the pleasure of connecting with El Divine Niño, an Artist, Poet, Guide & Actor, and Podcaster who's passion is the human condition. In this conversation, we dive into the concept of narratives, the stories we tell ourselves (and others), and how they are keeping us stuck. If you are struggling, feeling disempowered, questioning, hurting, or have any desire to re-write your story, this episode is for YOU! "The meaning of El Divine Niño: the divine inner child exists belongs to you. According to the laws of karma the inner child reflects your unfulfilled desires, which compel you to reawaken to the rebirth of the present. El Niño is a manifestation of the collective unconscious, a testament to the potential You hold within- the divine child. Every one of us holds divinity and potential. However, it is locked within the inner child. Your life serves an opportunity to heal that child; unlocking your deepest potential, and transmuting the energy and emotions that once paralyzed you into a driving force for creativity & growth." Connect with El Niño via: Instagram: @eldivinenino Podcast: “Where's The Nuance?” on all major platforms. Topics discussed: Narratives, our stories, ego, inner child work, inner child, purpose, reframing, transformation, spirituality, life after trauma, suicide, self-identity, self-love, freedom, meditation, mindfulness, buddhism. Books mentioned: "Little Sprouts and the Dao of Parenting: Ancient Chinese Philosophy and the Art of Raising Mindful, Resilient, and Compassionate Kids" by Erin Cline "A Life Worth Breathing: A Yoga Master's Handbook of Strength, Grace, and Healing" by Max Strom "Be Here Now" by Ram Dass Let's connect! Socials: @laceydeancoaching@gmail.com Email: laceydeancoaching@gmail.com for one-on-one and group coaching information. Intro/outro music by @yungsolace --- Support this podcast: https://podcasters.spotify.com/pod/show/getinthemudpodcast/support

How do you start selling on Amazon? In this episode I walk you through everything you need to know about setting yourself up and starting to sell on Amazon, from how to apply to become an Amazon seller, through deciding whether to fulfill orders by FBA or FBM, to what to do to encourage those first orders once your account is all set.Listen in to hear me share:Why you should consider selling on Amazon (01:20)How to check if Amazon is the right marketplace for your product (02:15)How to apply to become an Amazon seller (03:22)How to decide which type of Amazon seller account you need (04:42)How to sign up for an Amazon seller account, and the information that you will need (07:40)Verifying your account, and what to do if you have issues (10:28)Deciding how you want to fulfil orders, FBM vs FBA (12:43)Things to do if you decide to FBM (15:58)Things to do if you decide to FBA (17:58)Creating your product listings (19:00)The format for Amazon product descriptions (19:53)Setting up the brand name for your product (21:00)Sourcing and setting up barcodes (22:03)Working out if you need a Safety Data sheet (23:14)Products that will need approval from Amazon (24:20)What Amazon Brand Registry is and why you might want it (25:39)What happens next and why pay per click advertising is worth trying (26:36)Free ways to spread the word (27:39)How I can help you get started with selling on Amazon (19:59)USEFUL RESOURCES:I have written a blog post to accompany this episode, which you can read hereMy Amazon launch packageAmazon Seller CentralGS1 Org - for barcodesFREE AMAZON CHECKLISTFREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not SellingBlog post about whether you should sell on AmazonBlog post about writing product listings Podcast: Where's the best place to sell your products onlinePodcast: Should you sell your product on Amazon?Podcast: Common Amazon issues and how to resolve themPodcast: The tools I use to run my business on AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For...

The White Out Podcast – Number 10 With Dom Killinger and Rob StewartSponsored by SkiWeekends For total flexibility you can stay as long as you like with Skiweekends, they do weeks too!With more choice than ever before, they have fantastic catered chalets or 2-5* hotels, in more than 30 of the best known resorts across Alps and beyond. The team really are ski experts with over 100 Years of experience and are on hand to help you find you next ski break.Check out Skiweekends.com to book your next flexible ski breakIn this Podcast:Where the best snow conditions are nowNews from around the worldNew gear that we've spottedHow to save cash going skiingI didn't know you could ski thereResort spotlight of the week - Andermatt Dom's snow reportRob's ski news·        Ted ligety computer teaching system (getcarv.com/) ·        Also there's a new slope at Tallington Lakes (www.tallington.com/) ·        Peak retreats 20 years old (www.peakretreats.co.uk/) ·        New runs in Val Gardena (www.valgardena.it/en/) ·        New warren miller movie is coming - Day maker (warrenmiller.com/film-archive/daymaker-2022) ·        Red Bull owner and co-founder Dietrich Mateschitz dies at age 78 (www.redbull.com/gb-en/) ·        Government of British Columbia in Canada has said it will not support a Vancouver bid to stage the 2030 Winter Olympics ·        Tour de France Returns to Morzine in 2023 (www.redbull.com/gb-en/) ·        Helly Hansen Lifa merino base layers (www.hellyhansen.com/) ·        Goggles from Zeal Optics (www.zealoptics.com/GB/en_GB) ·        Base layer ladies gear from Eivy (www.eivy.co/eu/) ·        Ski outfit from Dope (www.dopesnow.com/uk/) ·        Woolf Merino (woolfmerino.com/) ·        Dynastar M-FREE 108 Freeride World Tour Limited Edition (www.freerideworldtour.com/) ·        Db and Safeback world's first backcountry vest (www.safeback.no/) Didn't know you could ski there – Georgia (skigeorgia.com/) Resort spotlight – Andermatt (Andermatt) In the meantime Happy Skiing :). Please do leave a review it's the only way other like minded skiers get to find us! And don't forget to check us out on the following channels inthesnow.comyoutube.com/inthesnowmagfacebook.com/inthesnowinstagram.com/inthesnowand contact us with your suggestions for further episodes at hello@InTheSnow.com

Kris Kluver is a dedicated speaker, facilitator, advisor, seasoned entrepreneur, and bestselling author of The Aspiring Solopreneur: Your Business Start-Up Bible as well as The Fable: Life on Your Terms, part of the Defining What's Next series. He has helped thousands of individuals, couples, and organizations find balance and achieve more than they ever thought possible using simple tools, candid facilitation, and unique stories. Kris has helped organizations achieve eight-figure exits, ten times growth spurts and the process of going public. Kris is a Certified Speaker with EO, the Entrepreneur Association, has studied entrepreneurial strategy at Harvard Business School and is a fellow at York University in the United Kingdom. He lives in the high country of Colorado with his spouse, Reka, where they live life on their terms embracing adventure travel and endurance events. https://kristopher-kluver.mykajabi.com/a/2147514502/HVLVafhy (Life on your Terms) Discount code “PODCAST”  Where to find Kristopher Kluver Website: https://lifeon-yourterms.com/ (https://lifeon-yourterms.com/) Youtube: https://www.youtube.com/channel/UCQ3di8Qj8lU0Kj11cj_8k9Q (Life On Your Terms) Facebook Group: https://www.facebook.com/groups/1484953981674992 (“Life on your Terms” - Public GROUP) LinkedIn: https://www.linkedin.com/in/kriskluver/ (Kristopher Kluver)  SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”

Did you know you can create a product to sell in 10 weeks? When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew what I was doing, and I had a checklist; well the whole process was a lot more efficient, and I was making money from the product a lot sooner. It can be done, so in this episode I share with you the fundamentals of how you can create your very own product to sell in 10 weeks. EPISODE NOTES Listen in to hear me share: An introduction to the topic (00:22) Get my free checklist (02:57) Week 1 - Get clear on your product idea (03:31) Week 2 - Validate your product idea (06:16) Week 3 - Data gathering & thinking about pricing (12:29) Week 4 - Prepare your supply communication (16:19) Week 5 - Research credible suppliers (19:15) Week 6 - Tracking responses (22:42) Ordering samples (26:00) Week 7 - Shipping & logistics (28:30) Week 8 - Finances (30:52) Week 9 - Placing your order (33:13) Week 10 - Creating a marketing & launch plan (34:05) Join me in my group programme (35:45) USEFUL RESOURCES: https://vickiweinberg.com/how-to-create-a-product-to-sell-in-10-weeks-step-by-step/ (Read the accompanying blog post) https://checklist.vickiweinberg.com/planner (Free Product creation weekly planner & checklist) https://mailchi.mp/f460d6a5d400/validation (Free Validate your product idea) https://vickiweinberg.com/captivate-podcast/how-and-why-to-validate-your-product-ideas-3/ (Podcast: How (and why) to validate your product ideas) https://vickiweinberg.com/captivate-podcast/should-i-source-my-product-overseas/ (Podcast: Should I source my product overseas?) https://vickiweinberg.com/captivate-podcast/shipping-and-importing-your-products-with-simon-arnold-unity-logistics/ (Podcast: Shipping & importing your products) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Podcast: Where to sell your products online) http://checklist.vickiweinberg.com/waitlist (Join the group programme waitlist) https://vickiweinberg.com/product-creation-power-hour/ (Book a Power Hour with me)   LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

Viral content can be good and it can be bad for your business. For me personally, as a Marketing Strategist, I'd rather have our content not go viral, but on message, on brand, and connects with our audience. Connection and engagement with the right audience are more important than going viral. Viral is excellent for building profile and it is excellent for reach, but only if it's the right people you are reaching. The Bad Side of Viral Content You're not seen by the right audience Let's say you've had a viral video and hit 20 million views. It's great. But my question would then be, are these people your target market or did you just chase viral to say that you got those views? Because even if you've only got 100 people who are following you, but those 100 people were greatly engaged with your content, they love what you did, they bought and engaged with you, then they are your people. They are the people you're going to serve, and the people you want more of. However, if you chase a viral outcome, you'd need to break through hundreds of thoousands of people to reach your target market of 100 people that were engaged and ready to buy from you. Think about that before you start going to chase viral. Just remember, big doesn't convert sales. Engagement converts sales. Engagement grows your business. Opening yourself up to the trolls Another thing when it comes to viral business, is that viral opens up the door for trolls. Trolls are individual beings of their own. They come after people. They don't care about the person behind the brand. Now, that is part of social media. And yes, we can all share our comments and opinions, but people trolling with negativity can come. So when you're looking to be viral, ask yourself what are the reasons you want to be viral. And if you're going to be viral, can you take it? Most of you know that we run a community called Business Business Business. We have 33,000 business owners there. We're not viral in a sense, but we've got a fair amount of reach. I can tell you from personal experience that when the trolls come out, they come out in force. So make sure that if you want to go viral, you are comfortable with what comes with it. The Good Side of Viral Going Viral with the Right Audience The positive thing about going viral, especially if you build the right audience, is that you are seen by more of the right people. You are seen by the people that you need to be seen by. They're connected and they're engaged. Engagement will trump viral every time. If we've got an engaged audience, we've got an audience who's watching our products and who's following us. Algorithms deliver more of what we feed it Search algorithms will deliver us what we feed it. We want to make sure that we are feeding amazing content. Amazing content that will reach our people. And rather than chasing a viral video, a viral social post, or a viral piece of content, we chase engagement. Stop chasing viral. Chase engagement instead. When you're putting your content plan together, stop chasing viral. But if you do go viral, go viral for the right reasons. So when you're putting your content plan together, always look at it with engagement in mind. Rather than looking at the numbers, look at the statistics instead. What are the statistics showing you? Have you got 10% of your audience engaged? Have you got 20% of your audience engaged? Have you got 30% of your audience engaged? If you are hitting at that 30% to 40% mark, then congratulations to you. If you're 50% above, amazingly well done and great work because that means that you're getting in front of your audience at the right time when they need to see you. Tools to help increase engagement Get those search insights Tools like Insights can show you from search algorithms when your audience is online, to see what content they're relating to, and make sure that you're sharing more of that content with them on a regular basis. Optimise your keywords Make sure that you've optimised your content by putting in the right keywords and tags, using tools like vidIQ. Develop the right keywords Using great content development and keyword tools like Bramework allows you to connect with your audience using the terms that they're going to put into search. Be grateful for the audience that you have Instead of chasing viral content, be grateful for the audience that you already have. Be grateful for the people that are already following you. Be grateful to see them turn up on social media. Gratitude will go a long way for you to attract more of the right people. Highlights: 0:00 Introduction0:20 The viral side of social media0:50 The bad side of viral1:00 You're not seen by the right audience2:35 Opening yourself up to the trolls4:10 The good side of viral4:15 Going viral with the right audience4:45 Algorithms deliver more of what we feed it5:15 Stop chasing viral. Chase engagement instead.5:48 Tools to help increase engagement6:20 Be grateful for the audience that you have Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Insights vidIQ Bramework Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda  Follow Linda: Website Facebook TwitterInstagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Blogging is an incredible tool when it comes to creating content for our business. It allows us to educate our market and it allows us to have a personalised magazine that connects with our customers on our website. Blogging also has some major superpowers when it comes to SEO points of view. If we're writing around our keywords and our topics, then that's going to help drive website traffic, promote our products and services, and build trust with our potential customers. Here are the most commonly asked blogging for business questions I get from my audience: What is the purpose of a blogging campaign? A blogging campaign is a series of posts you make to promote your business or knowledge. You publish these updates regularly on your blog. These blog posts create a relationship with your customers. When you put opt-ins with your blog, they help you generate leads. Blogging also helps you from a search engine point of view as blogs help rank your websites. When you put helpful content for your audience, they keep coming back to your website. And that's what you want to do. You want them to come back to your website so that they can find value in your products or services. How do I start blogging? The first thing to do in a blogging campaign is to come up with a goal. Ask questions like, What do you want the content to be? How often are you going to put it out there? What is the goal of your blog post? You need to have a couple of goals for your blog post. It will be things like book a discovery call, buy a product, build authority, download a lead magnet, or simply to just connect and build awareness. These are all goals that you will have for your blogging. Then figure out what type of tone do you want to use in your blogs? Personally, I like to use a positive encouraging tone. Some businesses like to use a professional tone. You might want to make it more personal. That is up to you, but these are the components of starting a blogging campaign. If you want to delve into this more, sign up for our Blogging for Business course. What tools do I need to start a blog? Tools to start a blogging campaign are as simple as using a WordPress or Blogger website. There are also websites Squarespace and Wix that now have blogging platforms in them. If you've got a website, look at the opportunity of being able to build a blog into your website. Use tools like Google AdWords to do some research on your keywords, or AnswerThePublic to help you find questions or topics that your type of audience is asking. If you're a little bit stuck on how to come up with content ideas, there are tools like Bramework that will help you create a structure for your blog post. And then you can fill in the rest of the details. What content should I write about? The content you write on your blog should relate to your clients. It could be instructional on how to use your product or service. It could be the questions that they ask before they work with you. It could be your most frequently asked questions. The best thing you can do with your blog is to educate and empower your customer to either use your product or service or book a call with you. You want to have content that will appeal to them. Think of things like your top ten tips or your top five strategies. Look at your FAQs. Look at the questions that your people are asking on a regular basis. The content you should write about should be useful to your audience. Your website is there to promote you. Your blog should support the service offerings of your business. How often should I post content to my blog? “How long” is a piece of string question. However, it depends on what time you have. It includes the scope of your business. If you've got a talented team of writers, you might be able to get a post or two out a week. But generally, if we can get a post out once a month, then that means we're providing new content for our audience. Also, blog posts don't always have to be written. Some of them can be episodes of a podcast. You can also look at using videos. You just want to make sure that you're touching base regularly. My rule of thumb is if we can touch base with our clients on our blogs at least three times a month, then we're doing well. And bearing in mind that as you start to blog, you might look at guest blogging as well because getting in front of others' audiences is a very successful part of blogging campaigns as well. How do I write effective blog posts? One of the most important factors in writing a blog post campaign is making sure you have your content effectively. Don't assume that people know anything and that it's easy to read Make sure that you introduce the topic properly and use bullet points where it's needed. Use images where you can to create a visual connection with the text you've written. And use headings not only to make it easier to read but also helps Google index what's important. Keep your blogs free of jargon. They are my key tips for writing an effective blog post. And remember, it's a skill you will learn over time. In Blogging for Business, we have the full structure in there. Or if you've got a Marketing Planner, I've got the full structure in there too. How do I generate traffic to my blog? One of the key things is making sure that you've done your search engine optimization. We use a tool called Rank Math that allows us to make sure that we've got the right keywords. We've optimised the images and we're using the categories that are important. And then we make sure we share that blog post on our social media and newsletters. Helping people within Facebook groups and answering questions in places like Quora and Reddit then linking back to your blog post help bring traffic to your website too. How do I promote my blog on social media? Now social media is one of the most popular ways to attract new followers to your latest blog posts. One of the key things that we do is we do an RSS publication directly to our social media platforms. We use a tool called Zapier to publish directly on Facebook and LinkedIn, whenever a new blog post goes live. We also make sure that we have our blog post RSS feed go into two tools to make sure that we've got posts going out on social media regularly. One is called MeetEdgar. MeetEdgar will draw on a social media campaign again and again. So if you've written a good evergreen blog post, it will be re-posted on social media again and again for people to connect with that post. The other is Missinglettr. Missinglettr will create nine posts for your blogs. We also use Missinglettr for its Curate feature which allows us to have our content shared by other people. How do I use email marketing to boost our blog traffic? If we're sending a newsletter on a regular basis using tools like Mailerlite, you'll be able to bring in a blog RSS feed directly into your newsletter template. And you should be doing that. It gives a little bit of an excerpt, the image and a key summary to your audience about what's going on with your blog. You might also want to use an email marketing campaign to take a series of blog posts and run a challenge. Email marketing to boost your blog is about letting people know that it's there, and sending updates to clients that might benefit from that latest blog post. It's about making sure that the blog reaches the people it was intended for. What sort of advertising should I use for my blog? I'm a big organic girl. However, if I've got a blog that I want to have a high amount of traffic, which I often reserve for podcast episodes and videos, I will use Google AdWords, Facebook, Twitter, or LinkedIn ads to promote it. When we run ad campaigns, we need to make sure we've got all our organic stuff working first. We need to make sure we've got all the optimisation on our website done first so that we benefit from that ad campaign. You want to make sure that your images are great, your keywords are great, people can opt into your newsletter, and you've got everything else before you start sending paid traffic. What should I do if my website and blog traffic go down? Website traffic ebbs and flows on the Internet. No matter what time of year it is, it will ebb and flow. Of course, you need to note that there are times like Christmas or school holidays when people just aren't there. If our traffic has gone down, you need to ask yourself, how consistently have you written a blog post? Have you optimised? Have you done all the things that you need to promote your blog? If our traffic consistently drops on a regular basis, then maybe we've gone off message. Maybe we have to look at reviewing where we are. The last thing is that some people tend to only look at the statistics of their blogs. Now, remember, we want good, engaged and connected people reading our content, not thousands of people reading our content and not taking any action from it. How do I measure my blogging success? Like with all marketing, your blogging success comes down to consistency. Are you consistently getting inquiries? So it's important to get those how did they find us surveys. Looking at our Google Analytics is also a good place to measure your success. Our marketing mix comes down to how many sales are we getting, how many comments are we getting on the blog post, and how many inquiries are we getting. They're the things that measure our success, but they're all part of a mix. Make sure that our activity is generated to help people find us. My key factors for measuring the statistics of my blog are looking at my Google Search Console, seeing if I'm ranking for the right keywords, making sure that we are still attracting more traffic to our website each month, and making sure that the top performing blog posts that work well for Google Search Console are the ones that we write more content about. Final takeaway There you go. These are the most popular questions I get asked often when it comes to blogging for business. If you've got more questions about blogging for business, please ask me. If you are looking for more blogging tips, get our Blogspiration Deck. If you want to learn more about blogging, sign up for our Blogging for Business. If you really want to dive deep into the world of marketing with me, then come and join us in The Marketing Circle. We would love to see you there. Highlights: 0:00 Introduction0:30 What blogging does for our business0:45 Blogging for SEO0:55 Most commonly asked blogging for business questions I get from my audience1:08 What is the purpose of a blogging campaign? 1:44 How do I start blogging?2:23 What tools do I need to start a blog? 3:07 What content should I write about? 3:52 How often should I post content to my blog? 4:51 How do I write effective blog posts? 5:55 How do I generate traffic to my blog? 6:35 How do I promote my blog on social media? 7:35 How do I use email marketing to boost our blog traffic?8:25 What sort of advertising should I use for my blog?9:07 What should I do if my website and blog traffic go down?10:24 How do I measure my blogging success?11:13 Final takeaway11:25 Blogspiration Deck, Blogging for Business, The Marketing Circle Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Blogging for Business Blogspiration Deck The Marketing Circle Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda  Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

On this week's episode of The T.P. Podcast: Where is the best fit for Kyle Busch? AJ Allmendinger shows his toughness. MLB trades before the deadline, and will Soto be dealt? Mike Trout has rare spinal issue. Deshaun Watson's suspension finally decided. Could the Chicago Bears play their home games in a dome? Don't forget to follow Travis on Twitter, TikTok, and Instagram. You can watch him stream on Twitch as well. You can now check out the podcast website, thetppodcast.com and email the podcast at thetppod1@gmail.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thetppodcast/message Support this podcast: https://anchor.fm/thetppodcast/support

Webinars are an outstanding way to engage people whether they are your existing or potential audience. And FREE webinars are an excellent way to build your profile and list. Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar. Offering free webinars allows you to grow your business and foster relationships between your brand and customers. When your reach more people through a webinar, you'll get more leads. The process of creating a webinar used to require a substantial amount of technical knowledge and complex setups, but today you can run a free webinar with just a few simple tools. Here we are going to provide you with a simple guide that will show you how to host a webinar for free and the benefits of a free webinar for your business. Live vs. Evergreen Webinars Webinars can be run live which gives you a chance to get to know the people you're talking to, or they can be run evergreen. We use Restream for running live sessions and broadcast them to Facebook and YouTube. We make an event page that lets people opt-in to make sure that we're getting the most of that free webinar. If you're pushed for time, evergreen webinars are a really good way of running a free webinar. Tools like eWebinar and Webinar Ninja allows you to run pre-recorded webinars and have an evergreen webinar within your marketing cycle. What's the purpose of a free webinar? Webinars provide valuable information to recipients so that they will then take the next step in your lead journey. Essentially, webinars are a lead magnet. It allows people to get a glimpse of who you are and what you do. It is a great way to showcase your expertise and give them a taste of what it's like to work with you. Running a free webinar is a great vehicle for you to encourage your audience to take the next step, whether that is to opt-in for another product, download an ebook, enrol in a course, or even book a consulting along the way. What are the benefits of running a free webinar? A free webinar allows you to get into a wider audience, especially those who are maybe at the interest or the seed component of your marketing tree. Webinars allow for higher engagement and rate of conversion because these participants have actually put aside the time to attend your webinar or training. You can answer questions and get through the barriers that people might have in taking the next step. And it's about building your profile and exposure. People talk about webinars after they've attended and they can talk and share the insights they've gained from your webinar with other people. Return on investment (ROI) of webinars Webinars tend to have an increased ROI on investment. It doesn't cost a lot to run a webinar, but it does get your message out to a wider group of people. It allows you to increase your marketing effort around that activity, and get a better level of conversion once you've got the people in the webinar. Webinar attendees are interested attendees. They are hot attendees because they have taken the time to attend your webinar. And that is the difference between anyone who watches a YouTube video or reads a blog post. Final takeaway Running a free webinar is a great way to get your message out to a wide audience. So here are some tips for you: Make sure that you are marketing your webinar. We like to have a four-week window to make sure that we've actually got enough time to market our webinar. Make sure that you create a good event page. We love Eventbrite for creating events and sharing them on our social media platforms like Facebook and LinkedIn. Make sure that you've run through your presentation and prepared yourself throughout that process. Don't assume that your webinar attendees know you so introduce yourself and what you do. Make sure that your audience is feeling encouraged to ask any questions. This encourages them to engage with you. And then make sure that your webinar has a strong follow-up sequence. Remember, not all of our leads are going to be ready to buy at the time we run our webinar so you need to nurture them on a journey until they are ready to make the purchase. Highlights: 0:00 Introduction0:20 Best practices, purpose, and benefits of running a free webinar0:47 What is a free webinar?0:55 Live vs recorded webinars1:10 Using Restream to run a live webinar1:21 Other tools to run a free webinar like eWebinar and Webinar Ninja 1:36 The purpose of running a free webinar2:08 It's about gathering leads2:30 Nurturing your leads on a journey2:40 Benefits of running a webinar3:30 Free webinar have good return on investment (ROI)3:50 Characteristics of free webinar attendees 4:10 Running a free webinar gets your message to a wider audience4:15 Marketing your free webinar4:35 Preparing for your webinar4:45 Following up your leads after a free webinar5:00 Some ideas for a free webinar 5:24 Don't forget a call to action after your webinar5:41 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Restream eWebinar Webinar Ninja Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda  Follow Linda: Website Facebook TwitterInstagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Social media is a powerful tool for businesses of all sizes. It can be a great way to connect with customers, build brand awareness, and promote your products or services. But if your posts are not effective, then you can be left wondering what am I doing. Gone are the days when we actually have to pay a newspaper or advertising agency to promote our business. Social media puts that right within our hands. There's an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you've got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it? Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you're connecting with your customers in the right methods. Here are some tips to help you get results on social media: Choose the right platforms Make sure that you have your social media handles and profiles. Talk to the people you already work with, and find out where they hang out. Talk to your prospective customers, and find out where they hang out. And then have a look at your competitors, what social platforms are they using and what is working for them. The idea is that being on the right platform is half the battle when it comes to getting engagement. Write for your audience not for you It is so easy for business owners to want to write for themselves. We are not our clients. We are not the person who is going to be looking at buying our product or service. So we need to write for our audience. We need to motivate them. We need to talk about the pain points. We need to share ideas that will inspire and engage them. Use visuals and brand your posts Use visuals and images. Use photos of your face to create that human-to-human connection through the screen. All the algorithms love a face because it's a human connection and it's also what people stop and they look at. So when you are using visuals, make sure you're connecting with emotion. Brand your posts so that people recognize them. You can use tools like Canva to make some really good branded visuals. Use video to educate and inspire your audience The journey of social media isn't sell, sell, sell. If you can educate your audience on how to use your product or inspire them with a top tip or give them a mini win that allows them to take an action and see some results, then that's going to really help your people. Make sure that when you are using video, you are putting in your descriptions, explaining what's in the video and catering to all the learning styles by putting a transcript or show notes. Use relevant hashtags Hashtags link things together in social media so they become this little web link. the secret to hashtags is to do a little bit of research. Go to places like Display Purposes and see what hashtags are relevant to your industry. When you start to put content together, start to look at the right keywords and the right hashtags so you can increase your chances of being found within the search. Share your content Sharing your content allows people to find more about you and takes them to your website. The aim of social media is to connect with your audience online. But connecting with them offline as well through opt-ins and lead magnets. Get the timing right Make sure you are using your insights. Find out when your audience is online and deliver your message on social media at that time when your people are present and most likely to see your posts. You can do that by using a social scheduling platform like MeetEdgar or Missinglettr to help you schedule your posts on your social channels. Final takeaway Social media is a great way for us to promote our business. Start building your presence profile by profile and remember to continually review your insights and work out what types of posts are working for you and create more of those. Highlights: 0:00 Introduction0:30 Tips that will help you get results on social media0:46 Most people expect a social presence 1:20 Choose the right platforms1:50 Write for your audience not for you2:25 Use visuals and brand your posts3:10 Use video to educate and inspire your audience3:55 Use relevant hashtags4:22 Share your content4:45 Get the timing right5:15 Social media is a great way to promote our business 5:45 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) Canva MeetEdgar Missinglettr Display Purposes Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda  Follow Linda Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Business growth is an ongoing process that requires patience, consistency, and strategy. There's no surefire formula for instant success, but you can boost your business with proven ways to reach growth milestones that can catapult your business to success. If you're looking to grow your small business, then you're in luck! Here are 10 small business marketing tips that will help you get started. By following these simple steps, you'll be on your way to success. These marketing tips are some of the strategies I have used to grow the companies I lead at Enever Group as well as those of my clients. So why not give them a try? You never know – they might just work wonders for your business! 10 Marketing Tips to Grow Your Business: Create a marketing plan Everything starts with a great plan. So when we're starting to create our marketing, we need to plan out what our campaigns and activities are going to look like and how they are going to be published. Take a look at the next twelve months and start to plan out what you're going to share. This is where our marketing planner comes in handy. Look at the theme of each month, then plan out your newsletter, podcast, blog post, and social media tips that you can share around those themes. If you break it down to themes for each month, then creating the content is not going to be so overwhelming. Use social media to your advantage There is an amazing audience in front of social media and quite often now a bigger audience than the general media is because most people are accessing multiple social channels from their devices on a daily basis. We want to be able to tap into that. Look at where our audience is hanging out. Look at the demographics of each of the social channels if it matches your audience. And then make sure that we secure our social media real estate. When we start to put our marketing plan, we're also going to build our presence on each one of those platforms. Create engaging evergreen content Unless your business is all about running new workshops each and every month, chances are your content can be shared over and over again. So make sure that you create good, engaging evergreen content. These are things like your top tips, your how-to's, videos, and social posts that can be repurposed and can go out again and again. The advantage of having good evergreen content means that you can keep sharing content even when you don't have time to market. We use an amazing tool called MeetEdgar that allows us to schedule evergreen content that can go out on autopilot. Publish useful content on your website As you're creating content like blog posts, podcasts, articles, or ebooks, make sure that these are published on your website. Make sure you are creating content for every video and podcast that goes out and that everything you put out on the web goes back to your website. This way, your website is not only getting updated but it's also getting ranked for keywords from that content. Invest time in SEO Eventually you might need an SEO strategy, but right now, make sure you're investing your time in SEO. You're selecting a keyword for your blog post. You're making sure that you make the most of that keyword. You've optimized it. We use a tool called Frase to help us do that and make sure that we get the most out of it. There's another handy tool called Bramework which helps you create content based on keywords. Target the right audience Make sure you're talking to your ideal client, to the customer that is going to be working for you. You don't want to be talking to everyone. You want to be talking to the people who are going to buy from you and work with you. Target the people who are going to be engaged in the content you create and will see the value of it. Get involved in online communities Get involved in online communities that have your audience. Talk to them and make sure that you are educating your market. Share your tips and knowledge, and in the process, this allows people to see you as an expert. Sharing knowledge allows you to build that "know, like and trust" factor that people want. Don't forget your offline communities too You want to make sure that you delve into your offline communities as well. Networking with people will allow them to see the face of your business. Get out there and network where you possibly can. Who knows, you might be able to get some guest speaking opportunities which will help you build your profile even further. Make use of e-mail marketing We own two things on the Internet. One is our website and the other one is our email list, so make the most of it. Make sure that you are putting into your marketing plan the opportunity to have really good lead magnets and opt-in. Nurture people through good, strong nurture sequences through their e-mail. Make sure you're sending out a good newsletter on a regular basis, updating people on the stuff that you have. Track your results, review, and re-test your strategy Quite often people come to me for marketing help and they say things are not working, but they're not tracking the results of the thing that they've put out on their websites. Make sure you've got Google Analytics installed and you're checking where your traffic is coming from. Make sure you're looking at the insights on your Facebook, YouTube, and other social posts. Check the time when you are delivering your content making sure your audience is present. And if anything is not working, then tweak it. If you're not getting the right results, then change the message and adjust. Highlights: 0:00 Introduction0:30 Ten marketing tips and ideas to grow your business0:50 Create a marketing plan1:20 Use social media to your advantage1:58 Create engaging evergreen content2:52 Publish useful content on your website3:30 Invest time in SEO4:10 Target the right audience4:30 Get involved in online communities5:00 Don't forget your offline communities too5:20 Make use of e-mail marketing5:50 Track your results, review, and re-test your strategy 6:52 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) MeetEdgar Frase Bramework The Marketing Planner Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Jenna loved FNMS so much, she's gone through the program now twice and has upgraded and gained confidence not only in her knowledge of metabolism, hormones, and fertility but also her business. She's here to talk about her experience with FNMS, give you a client example of a successful fertility journey, and what advice she has if you're on the fence about joining FNMS. Topics include:   - How Jenna Got Into Health and Fitness - Personal Training vs Online Coaching - Jenna's Client Example - Beyond the Gym and Fertility - The FNMS Program Evolution - Advice to Those on the Fence - Leveling Up Science and Business Knowledge - Client Example - Upgrading Content - Harvest Coaching Upgrades - Jenna's Podcast - Where to Find Jenna ----------  Follow Jenna on Instagram ----------  My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization  Learn More www.sammillerscience.com/FNMS2022  ----------  No-Cost Coaching Resources for Our Listeners The Check-In Checklist: www.Sammillerscience.com/checklist  The Metabolism School Mini Series: www.sammillerscience.com/metabolism ----------  Stay Connected Instagram: @sammillerscience Facebook: The Nutrition Coaching Collaborative Community  https://www.facebook.com/groups/nutritioncoachingcollaborative TikTok: @sammillerscience - https://vm.tiktok.com/ZTdPVQtMH/ ---------- “This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at team@sammillerscience.com. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast.”

Marketing for your business is an ongoing task. You do it consistently to get the results you need to put your business on track to where you want it to be. There is no way around it. However, there are days when we absolutely don't feel like doing anything marketing at all. We're down on our mojo and we sometimes beat ourselves up. Please don't, because you know what, it happens to the best of us. Yes, even to marketers like myself. Often, these feelings are normal and temporary, triggered by a busier-than-usual routine. Maybe you needed to focus on other stuff for the business like operations or sales or there's a particular client that needs your focused attention. When this happens, marketing often gets to the back of our to-do list and that's absolutely okay. During periods like this though, it's important to have strategies put in place to make sure marketing still happens for your business. This way, your business and brand is still continually put out there for people to see. Tips to market your business even when you don't feel like it: Start with good solid evergreen content that you can automateEvergreen content are topics that stay relevant and valuable over time. These are your blog posts, videos, podcasts, or other forms of content that you can go back and share again through automation. When your moments hit, you can rely on your evergreen content by using tools like MeetEdgar or Missinglettr to continue to turn up for you. You need a well-rested breakWe all need a break from our business from time to time. Taking time off and stepping away from social media can work really well for us. Take a break and get a bit off a rest in is far better than being drudgy doing your marketing, Taking a break could be the best thing for your business and your health. Look into outsourcing some of the marketing tasksThis is especially when you're too busy that you don't have time to do the marketing side of your business. It's great that you're focusing on the things that you do best, but marketing your business still needs to be done. This is where outsourcing some of the marketing tasks that you don't have time doing can come in handy. Get a fresh set of eyesWhether it's bouncing ideas off a friend or trusted colleague, or better yet hiring a marketing coach who has years of experience doing marketing, or joining a community like The Marketing Circle. This allows you to do a brainstorming session so that you can get ideas what other s are doing in the industry, what's working, and how it can work for you. Go back and look at what worked in the pastLook at your insights and see what worked in the past for your business. Maybe it can spark a new idea for you to help yu get that marketing mojo back. So look at your trends and see what you did this time last year, for example. Take notes of questions people are asking youThis is great at all times but especially when your mojo is low. If you're being asked similar questions over and over, your market is telling you what they want to know. And this can be a great start on working a how-to piece that help you get motivated again. Read your testimonialsThe testimonials that people have left you tell you why you're good at what you do. They ate there to motivate you when you're feeling low. They're a reminder about why you're doing what you're doing. Try and look at what you did to attract that particular person to your business. How did you serve them? Replicate that marketing strategy again to attract more of thos people. Look at how you've changed Change can be a good thing for your business. But too much change at short periods of time can be overwhelming. This might be the reason why you're overwhelmed. Can it be that you can't keep up with the pace of the changes you're making?Maybe it's right to take a step back and review the old techniques that still work, or worked better. Quite often, the stuff that worked in the past are the same things that will work again and again. Highlights: 0:00 Welcome to the Talk Podcast 0:30 Marketing when you don't feel like it 0:45 Most of you didn't get into business to become marketers 0:55 Strategies that you can use until you get your mojo back 1:02 Automation with evergreen content 1:28 You can use tools like MeetEdgar and Missinglettr 1:42 Sometimes you need a break 2:27 Maybe it's time to look at outsourcing 2:40 Get a set fresh of eyes like a marketing coach 3:00 Or join a community like The Marketing Circle 3:47 Go back and look at what worked in the past 4:12 Take notes of questions people are asking you 4:30 Read your testimonials 5:10 Go back to old techiniques that worked in the past 5:35 Thank you for listening and subscribe to the Talk Podcast Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) MeetEdgar Missinglettr The Marketing Circle Other Resources Linda's Suite of Marketing and Business Products  Join The Marketing Circle  Book a Coaching Session with Linda  Contact Linda Follow Linda: Website  Facebook  Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Tapping into your sources of motivation. The post Podcast: Where motivation comes from appeared first on A Life of Productivity.

Statistics aid marketers and business owners to rely not just on their intuition, but to make informed decisions based on real data analysis. In PR for example, readers and journalists love stats because statistics gives your writing power and authority no other tool can because they are treated as facts, and facts are real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument. However, overdoing it can also have a negative impact. Content that is also just full of only statistics takes away real value for engagement. So we've round up a list of best practices for using statistics when making your content. Best practices for using stats in your writing: •Use authoritative sources Good research using authoritative sources is one of the easiest ways to build your credibility. When blogging, using Facebook Live or even when creating memes and infographics, seek out relevant, timely information from a reliable source. These sources include reputable news outlets, government websites and industry bodies. •Make sure statistics are timely Relevant, timely statistics are a great way of adding weight to any argument or theory you propose in your content. Again these can be derived from reliable sources, such as published studies, government data, industry insights, news sites and more. When you stumble across a statistic in other people's content and wish to use it, try to go directly to the source to find the context of what was said, and don't forget to cite your source. •Fact check It's all well and good to reel out reams of facts, stats and research, but it's also critical to ensure what you publish is accurate and reflected in the right context. In other words, fact check and link people to the place where the information is coming from so they can also see it for themselves, should they wish. Citing incorrect or inaccurate data, statistics and facts has the potential to produce the opposite effect of credibility, damaging your reputation as an authoritative source. •Quote when you can A well-used, well-timed quote can work wonders to increase the authority of your content. For example, this is a great intro to a blog about the value of content, using a seminal quote by Bill Gates... "Back in 1996 Microsoft founder Bill Gates gazed into the crystal ball of the then-fledgling internet and penned an essay entitled "Content is king." He kicked off with the bold words: "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Twenty years down the track it's evident how right he was. Content has become one of the major strategies employed by brands to engage with consumers, highlight their expertise and establish a voice for the brand. Highlights: 0:00 Introduction 0:20 What Statistics can do for Marketing 1:00 Best practices for using statistics 1:10 Use authoritative sources 1:55 Make sure they are timely 3:00 Fact check and make sure it is accurate by citing sources 3:35 Quote when you can 4:30 Top tips recap 5:10 Where to find great statistics 6:05 Join the Marketing Circle 6:15 Subscribe for the next podcast episode Resources Mentioned in the Podcast: (Where appropriate, we use affiliate...

On this week's episode of The T.P. Podcast: Where will Baker Mayfield end up? Albert Pujols goes back home for his final season. There's a new No.1 in the World Golf Rankings. And Ross Chastain capturs first career win in style. Don't forget to follow Travis on Twitter, TikTok, and Instagram. You can watch him stream on Twitch as well. You can now check out the podcast website thetppodcast.com and email the podcast at thetppod1@gmail.com.Sources: --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thetppodcast/message Support this podcast: https://anchor.fm/thetppodcast/support

Sometimes it feels like we don't have enough hours or even minutes of the day to do all the things we need to do, let alone accomplish. For business owners especially, we're running after one task after another that we sometimes feel like we hardly got anything done. And with operations and sales getting much of the priority, marketing often gets tossed at the back of the to-do list. This is why I have introduced the 5-Minute Marketing Technique. The 5-Minute Marketing is about making the most of those tiny intervals that pop up in your day and using them to build foundations for marketing. It's about brainstorming little ideas that you can, later on, turn into big ones. It's about doing small steps every day that will help achieve the bigger picture. Some tips to help you with 5-Minute Marketing: •Be realistic. Not all 5-minute marketing ideas will be brilliant but writing them down allows you to find some value in those ideas later on, and then make room for other ideas to pop up. •Start looking for 5-minute windows throughout your day. Maybe that could be waiting for your appointment, making a cup of tea, or the little time you are waiting for a client call or picking the kids up from school. Use these blocks and stick to just five minutes. •Time blocking. Note the times in your day and week when you can get those 5 minutes. Look for those moments throughout your day and note them down. You'd be surprised that you start to notice when you have those 5 minutes and use it as an opportunity to work on marketing for your business. That said, here are Five Minute Marketing ideas for your business: •Use the 5-Minute Marketing Deck to get prompts and ideas to help you make marketing part of your day. •Brainstorm ideas and topics on what you want to do or work on. •Do some keyword research and hashtags using VidIQ to get content ideas. •Program or schedule social posts using MeetEdgar or Missinglettr. Want to learn more about the 5-Minute Marketing Technique and get more ideas on how to use the technique as part of your daily routine, you can check out the 5-Minute Marketing Course at the Enever Group Academy or join the Marketing Circle. It is amazing what we can come up with and create in 5 minutes when we try! Highlights: 0:00 Introduction 0:20 How to use the 5-Minute Marketing Technique within your day 0:55 Start with the mindset and be realistic 1:30 Look for 5-minute windows within your day 2:00 Keep your expectations real 2:15 Time blocking 3:10 5-Minute Marketing Deck 3:20 Brainstorm a list of ideas and topics 4:15 Enever Group Business Academy 4:35 Subscribe for the next podcast episode Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Time Blocking Planning Sheets •5-Minute Marketing...

WE'RE BACK BABY!!! Welcome to season 2 of the How To P.R.A.Y. Podcast Where we talk about ways of overcoming pain, the obstacles of recovery, accepting our past, and yielding to our new life! This season will be focusing on the healing process There is so much you can look forward to including more guests, more advice, more stories, more content all around! See you MARCH 23RD!!!

In 2002, comedian Jordon Ferber lost his brother Russell in a tragic car accident.  Almost 20 years later, Jordon has become an expert in bereavement sharing stories of dealing with grief on his podcast “Where's The Grief?” Show Notes: Jordon Ferber On Instagram Jordon's Podcast "Where's The Grief" on Apple Podcasts

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to engaging and connecting with your audience. Yes, there are newer methods of communicating with your audiences like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels, especially when you want a more personal approach. So, what is Email Marketing? Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you. You can use email marketing to inform your contacts, drive sales, and build a community around your brand, generate lists, or simply have a conversation like with a newsletter. Emails can be promotional, informational, or serve a specific purpose in the buyer's journey. You can use the nurture sequences to take your audience on a journey through emails. Best Practices for Email Marketing Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. We need to avoid SPAM at all costs, no matter how enticing it sounds. Our emails will only end up in the spam folders of people and create annoyance. Take the time to build your email list by generating quality leads. Let your audience go on a journey with you by giving them value every step of the way. Make a sale or promotional offer in a way that doesn't come on as a hard sell. And finally, give them the option to subscribe or unsubscribe. Final Thoughts Despite the rise of social, people still use email more than other platforms and it should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:25 What is an Email? 0:45 Email list and email campaigns 1:15 Education based sequences 1:45 Educating your market through an email sequence 1:50 What is Email Marketing? 2:20 A brief history of email 2:45 The first use of the commercial email 3:35 The advantages of email as a marketing tool 4:05 Tips for building your email list 4:40 Avoid spamming your email list 5:00 What about buying an email list? 5:15 Attracting quality leads by having conversations with our customers 5:25 Opt-in ideas to build your email list 5:45 Doing a challenge for your nurture sequence 6:00 Giving out an ebook for your nurture sequence 6:05 An opt-in spot on your website 6:15 Why email is still the number one communication channel on the Internet 6:35 More lead magnet ideas 6:50 Five criteria to follow when creating your lead magnet 7:53 How many emails should you send? 8:15 How to keep emails that did not take action? 8:46 Tying it all together 9:00 Join the Marketing Circle for more Email Marketing tips Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •

Thank you for listening!  On this episode we cover some serious ground. Enjoy this mind blowing conversation with one of my all time favorite authors of all time.  Mark Gober is an international speaker and the author of "An End to Upside Down Thinking" (2018), which was awarded the IPPY best science book of 2019. He is also the author of "An End to Upside Down Living" (2020) and "An End to Upside Down Liberty," and he is the host of the podcast "Where Is My Mind?" (2019). Previously, Gober was a partner at Sherpa Technology Group in Silicon Valley and worked as an investment banking analyst in New York. Gober graduated magna cum laude from Princeton University. Markgober.com Mark Gober's Books Mark's Podcast - "Where is my mind?" Our Website Rokfin YouTube Shirt N Stuff Random Acts of Kindness TicTik Music by Vinny The Saint Production Expert Bo Shaftnowski

Krisen wecken Sehnsucht nach Stabilität. Das überfordere viele Führungskräfte, sagt die Psychologin Esther Perel, bekannt durch ihren Podcast „Where should we begin?“. Wie sieht Leadership in einer beschleunigten Welt voller Veränderungen aus? Wie wirkt sich Wandel auf die Psyche der Menschen aus? Und was können wir tun, um Führung und Stabilität im Alltag zu erfahren? Darüber diskutieren Angel Acosta, Experte für Achtsamkeit und Führung, Publizistin Miriam Meckel und Psychologin Perel in einer Gesprächsrunde über Leadership und die Krisen der Gegenwart. „Der Planet war noch nie so gefährdet. Noch nie waren wir mit einer derartigen Selbstzerstörung der Menschheit konfrontiert, dass sie eines Tages ganz verschwinden könnte“, sagt Perel. Acosta fordert: „Ich möchte uns vor allem entschleunigen. Die Veränderungen haben zugenommen, und ich denke, wir müssen langsamer werden und uns auf die verschiedenen Ebenen unseres Selbsts, andere Instanzen und den Planeten besinnen.“ Miriam Meckel rät Führungskräften, Unsicherheit gegenüber den Mitarbeiterinnen und Mitarbeitern einzugestehen, gleichzeitig aber Lösungen anzubieten und die Möglichkeit schaffen, mit dem Team in Verbindung zu treten. Zum Jahresauftakt widmet das Handelsblatt dem Gespräch eine eigene Podcastfolge. Léa Steinacker, Co-Gründerin der Bildungsplattform ada, moderiert. *** Haben Sie Fragen, Kritik oder Anregungen? Dann treten Sie unserer Handelsblatt Disrupt LinkedIn-Gruppe bei und schreiben Sie uns unter: https://www.linkedin.com/groups/8836249/. Sie können Sebastian Matthes und Larissa Holzki aber auch direkt kontaktieren: Mail an an: matthes@handelsblatt.com und holzki@handelsblatt.com. *** Das exklusive Abo-Angebot für Sie als Handelsblatt Disrupt-Hörerinnen und Hörer: https://www.handelsblatt.com/mehrwirtschaft

A hashtag or the hash symbol "#" has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic. Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive ways to use hashtags. Anyone can create a hashtag. I've created numerous hashtags over the years using it on my social media, articles, and other content. All you do to create a hashtag is think of a word or words that are relevant to your business, then you can start using it in your messages. Usually, you add it to the end of messages. But you could add it anywhere in the message that makes sense, as long as it's readable. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:17 What is a Hashtag? 0:30 Hashtags have come a long way 0:41 How do we make the most of hashtags in our marketing strategy? 1:00 Webinar on-demand called Behind the Hashtag 1:10 How does a hashtag work? 1:20 How news uses hashtags 1:45 Best practices when using hashtags 2:20 Where to use hashtags 3:40 Tools for hashtags 3:45 More tips, join my webinar on-demand Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Webinar on Demand: Behind the Hashtag •Displaypurposes •Hashtagify •Ritetag Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business...

Time is a scarce resource, especially for us as business owners.We wear a lot of hats for our business, doing almost everything in the business sometimes creating content is the last thing we want to do.So in this episode of Talk we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new.Repurposing content is an approach that takes existing, published content from your library, and puts a new spin on it by refreshing, remixing, updating, and/or creating something totally new and wonderfully different from it.By breathing new life into your old content, you can maximise the investments you've already made previously, and also give it some much-needed visibility. This is good for your website, social channels, and other assets.New visitors can see what you're putting out and old visitors can be reminded of the relevant information from your evergreen content.Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business.Highlights:0:00 Introduction0:22 One of my favourite topics in the content creation process0:42 What is repurposing content?0:58 Why do we repurpose content?1:23 Ways to repurpose your old content1:40 A handy tool to make an ebook from your blog posts2:20 Making videos from your blog posts3:00 Making short-form content3:25 Breaking down key messages into social media posts3:45 Video tips series4:10 Repurposing your video content5:40 Sharing your evergreen content6:10 Delivering your content through challenges for opt-in6:40 Join my repurposing course and learn more6:55 Using quizzes7:15 Join the Marketing Circle for more marketing tipsResources Mentioned in the Podcast: (Where appropriate, we use affiliate links.)Create an eBook from What You Already Have!DesignrrLumen5InVideoCanvaHeadlinerMeetEdgarSocial MakoOther ResourcesLinda's Suite of Marketing and Business ProductsJoin The Marketing CircleBook a Coaching Session with LindaContact Linda Follow Linda:WebsiteFacebookTwitterInstagramAbout Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Time is a scarce resource, especially for us as business owners. We wear a lot of hats for our business, doing almost everything in the business sometimes creating content is the last thing we want to do. So in this episode of Talk we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new. Repurposing content is an approach that takes existing, published content from your library, and puts a new spin on it by refreshing, remixing, updating, and/or creating something totally new and wonderfully different from it. By breathing new life into your old content, you can maximise the investments you've already made previously, and also give it some much-needed visibility. This is good for your website, social channels, and other assets. New visitors can see what you're putting out and old visitors can be reminded of the relevant information from your evergreen content. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:22 One of my favourite topics in the content creation process 0:42 What is repurposing content? 0:58 Why do we repurpose content? 1:23 Ways to repurpose your old content 1:40 A handy tool to make an ebook from your blog posts 2:20 Making videos from your blog posts 3:00 Making short-form content 3:25 Breaking down key messages into social media posts 3:45 Video tips series 4:10 Repurposing your video content 5:40 Sharing your evergreen content 6:10 Delivering your content through challenges for opt-in 6:40 Join my repurposing course and learn more 6:55 Using quizzes 7:15 Join the Marketing Circle for more marketing tips Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Create an eBook from What You Already Have! •Designrr •Lumen5 •InVideo •Canva •Headliner •MeetEdgar •Social Mako Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook

The fun continues on Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) as we travel to Atlanta, The Big A, to meet with Arthur Faison! Husband. Father. Kappa. Mentor. Coach. Podcaster. Kappa. Entrepreneur. Business leader and my all-round definition of the good guy you want in your corner! He is the Co-creator and Co-host of the acclaimed podcast; The 13th floor Podcast (Where the furniture may not always be the best, but the views are amazing) which will be celebrating 200th episode soon!We talk about his passion for family and community as he also helps us unpack black culture elements, including understanding fraternities, Black experiences and of course practical advice on leading a family. With deep commentary on his experience being involved with a Nigerian Family through marriage as well as what it means to be a husband first before father, we have a great episode and we can't wait for you to listen in!Welcome to Season 3 Episode 4!Send Us an email and/or follow us on social media:Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F)Email: dont4get2flushpod@gmail.comInstagram: @dont4get2flushTwitter: @dont4get2flushPFacebook Page: Don't Forget To Flush Podcast

Elly Hamilton of Where the Wild Women Grow  Shares many Incredible Stories & Insights during this Wild Episode   Her path to Wild Woman, the expansion, awareness and work she experienced Grew up in Fort Saint John Travelled around  Ireland How she explored her Inner Hippie The story of the start of Elly's relationship with her now Husband Josh & their shared dream of a Self Sustainable Life Style  Unearthing her Wild Woman & How her Good Girl patterning runs deep How starting personal work shifted her awareness and changed her life.  The medical system does not provide Women Centered Care Unassisted / Free Birth coming into her awareness  The Creativity Portal of Pregnancy & Postpartum Growing up Harvesting her Own Meat. How this was Essential for her Family & How this Practice has felt Isolating in today's world. Stories of Hunting from childhood to present. Recognizing being both predator & Pray in the Wild.   Fishing, keeping chickens for Eggs.  Raising Meat chickens & creating ceremony around harvesting/butchering them.  How nutrient content of animals that live their whole life inside a factory is different than those animals that are raised outside in the sunshine eating fresh live food. Elly shares the story of her current water supply from a Magical Spring How the Government and BC Hydro have taken land away from her family.  “If women Rose Rooted” by Sharon Blackie which has stories about WATER and Wells The common thread of Story telling in both of our podcasts. Elly shares how storytelling is in her family line and birthing her podcast into the world.  How the pregnancy & birth of her 4th babe brought incredible creative energy into her life and inspired her to create her Podcast Where the Wild Women Grow!  Women's Circles and how they changed her life and brought to her awareness the importance of sharing our stories.  The Wild Women Archetype  Our Menstrual Cycle, The stories she carried growing up about “hiding her blood for boys”    Elly Mentions the Book Book Wild Power by Alexandra Pope & Sjane Hugo Wurlitzer The cyclical nature of Women with our cycles and talking about our cycles in terms of the “Inner Seasons”  Elly has a Series all about Menstruation with Jane Harwich Collins on her Where the Wild Women Grow Podcast.  Boundaries & the expectations we place on ourselves Self Care and Honoring Our Menstrual Cycles Menstruating in front of our kids & talking to both boys and girls about our Blood Time.  Elly's Rituals around her Blood time and Embracing being called Witch Connect with me, Amana: Check out my Sistership Offerings for Women: www.BirthingNova.Love Book your Free Clarity Call with me  Watch interview Videos & More on YouTube  Purchase my Bath & Body Creations on ETSY   Connect with Elly On her Podcast: Where the Wild Women Grow on SPOTIFY or I-TUNES Social Media: Where the Wild Women Grow  Patreon: Where the Wild Women Grow

Welcome to The Israel United In Christ Podcast! This is the 6th episode in our new series Where dreams become nightmares !!! The post Podcast Where dreams become nightmares episode 6 appeared first on I.U.I.C. Podcast.

Welcome to The Israel United In Christ Podcast! This is the 4th episode in our new series Where dreams become nightmares !!! The post Podcast Where dreams become nightmares episode 4 appeared first on I.U.I.C. Podcast.

Welcome to The Israel United In Christ Podcast! This is the 3rd episode in our new series Where dreams become nightmares !!! The post Podcast Where dreams become nightmares episode 3 appeared first on I.U.I.C. Podcast.

Welcome to The Israel United In Christ Podcast! This is the 2nd episode in our new series Where dreams become nightmares !!! The post Podcast Where dreams become nightmares episode 2 appeared first on I.U.I.C. Podcast.

Welcome to The Israel United In Christ Podcast! This is the 1st episode in our new series Where dreams become nightmares !!! The post Podcast Where dreams become nightmares episode 1 appeared first on I.U.I.C. Podcast.

This week we share stories of bodybuilder murderers. These physically fit specimens let themselves go emotionally and things went very wrong. Nydia shares the story of husband and wife bodybuilders, Craig Michael Titus and Kelly Ryan, who brutally tortured and murdered their assistant Melissa James.  Dana shares the story of Tank Hafertepen’s death. Did he willingly “pump” or were there more sinister acts at work?  Cindy tells us some hilarious stories shared by listeners.  For dinner this week, Cindy made us an insanely delicious salad that included grilled Jerk chicken, goat cheese, craisins, and a honey dijon dressing that we’re still drooling over. For dessert, she made a delicious Greek yogurt berry parfait. Healthy and delicious! The meal was paired with La Patience, a 2019  Grenache Blanc which pairs really well with grilled chicken.    You can find the links to the stories and food photos on: www.winedineandstorytime.com Check us out on Social too!!   https://www.patreon.com/wdst https://www.buymeacoffee.com/WDST https://www.facebook.com/winedineandstorytime https://www.instagram.com/winedinestorytime https://twitter.com/WDStoryTime or call us some time  6093003094 This week we also got to work with some other podcasts we think you should check out! You can find them here: PROMOS:  The Murder Bucket Podcast Unsolved Mysteries: Solved?? Podcast Where did we get our info?  Dana: Tank Hafertepen Grommr 'Pumping' Is Dangerous New Fad Among Gay Men Silicone Injections Men Who Love Them BDSM Death Of A Kinkster The strange, sad tale of a man who died from having silicone injected into his genitals Pup Contract Nydia: Craig Michael Titus Former Pro Bodybuilder Craig Titus Brutally Murdered His Personal Assistant Craig Titus Kelly Ryan RELEASED on Parole!  48 hours (snapped)  What Did We Eat? Jerk Seasoning Lemon Garlic Vinaigrette Greek Yogurt Parfait What did we drink? La Patience Blanc Theme Song By:  Jon Katity  Sounds: Crowd Cheer Joke Fill Organ

Welcome to our first Podcast Where we talk about cancel culture Toxic friendships and more  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast. Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic. Links from the show: The Best Content In Logistics (for your own inspo)Freight+ Director of Marketing, Kyle MacNaughtFreightwaves Sales and Marketing Virtual Conference Courses Mentioned During the Show: Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating an Internal Video or Podcast~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

We have a special guest on this episode! Tim from the Talking Back Podcast! What Animal/Mythological Creature could we kill, Is Mandalorian the Savior, And More! Where you can find the Podcast: Where you can find the Podcast: https://linktr.ee/Jyachannel Check out our Instagram Twitter: https://twitter.com/jyapodcast Check out our Facebook Page: https://www.facebook.com/Just-Your-Average-Podcast-435318746924496/ Chad's Insta and Twitter : https://www.instagram.com/skabomb2013/ https://twitter.com/skabomb2099 Chris' Insta and Twitter: https://www.instagram.com/theburgessan/ https://twitter.com/TheBurgessan. Tims talking back podcast Instagram @talkbackpod --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Welcome to the Podcast! Today we dive into Pasty's RPG's History, Wed discuss his favorites, and why he got into RPGs, Tactical RPGs and more!! Wanna get updates? Follow our Twitter: https://twitter.com/StellarDani You can Ask us Questions for a future Podcast Where we answer your Questions and discuss your topics! Follow Twitch to see us live: Twitch.tv/stellardani Go Sub for Youtube: https://www.youtube.com/channel/UCJNksDUuf0E2DVVASrHcCYQ See you in the next episode!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today we are talking about the Atlanta Child Murders. Between 1979 and 1981, children and teenagers were disappearing off the streets of Atlanta, later turning up dead, terrifying the entire city. At least 28 people in the Atlanta area, most of them young black boys and teenagers, were kidnapped and murdered. This case is complicated. So to do it justice, we felt we had to turn it into a two parter. We encourage you to check out our show notes for additional information about the case. And we welcome our listeners to be a part of the conversation on Facebook or Twitter @ fruitloopspod or email us at frutloopspod@gmail.com We dive into the Stats (13:24), the setting (16:12), the convicted killer's early life (32:20) and the timeline (39:36).  As usual we close out the show with some tips on how not to get murdered (103:25) and some shout outs (108:15). Thanks for listening! This is a weekly podcast and new episodes drop every Thursday, so until next time... look alive guys, it's crazy out there! Where to find us: Our Facebook page is Fruitloopspod and our discussion group is Fruitloopspod Discussion on Facebook; https://www.facebook.com/groups/fruitloopspod/ We are also on Twitter and Instagram @fruitloopspod Please send any questions or comments to fruitloopspod@gmail.com or leave us a voicemail at 602-935-6294.  We just might read your email or play your voicemail on the show! Want to Support the show? You can support the show by rating and reviewing Fruitloops on iTunes, or anywhere else that you get your podcasts from.  We would love it if you gave us 5 stars! You can make a donation on the Cash App https://cash.me/$fruitloopspod Or become a monthly Patron through our Podbean Patron page https://patron.podbean.com/fruitloopspod Articles/Websites Wikipedia contributors. (08/16/2020). Atlanta murders of 1979–1981. Wikipedia, The Free Encyclopedia. Retrieved 08/19/2020 from https://en.wikipedia.org/w/index.php?title=Atlanta_murders_of_1979%E2%80%931981&oldid=973269829 Tallerico, Brian. (08/30/2019). The True Story Behind Mindhunter’s Atlanta Child Murders. Vulture. Retrieved 08/20/2020 from https://www.vulture.com/2019/08/mindhunter-atlanta-child-murders-true-story.html Lloyd, Susan E. (n.d.). ATKID: The Atlanta Child Murders Case. FBI Studies. Retrieved 08/20/2020 from https://fbistudies.com/wp-content/uploads/2019/03/FBI-Grapevien-Atlanta-Child-Murders-Susan-Lloyd.pdf Atlanta's Missing & Murdered. (n.d.). Retrieved 08/20/2020 from http://atkid.weebly.com/ Burch, Audra D.S. (04/30/2019). Who Killed Atlanta’s Children? The New York Times. Retrieved 08/20/2020 from https://www.nytimes.com/2019/04/30/us/atlanta-child-murders.html Cep, Casey. (05/01/2020). When James Baldwin Wrote About the Atlanta Child Murders. The New Yorker. Retrieved 08/20/2020 from https://www.newyorker.com/books/second-read/when-james-baldwin-wrote-about-the-atlanta-child-murders FBI Records: The Vault. (n.d.). Atlanta Child Murders. Retrieved 08/20/2020 from https://vault.fbi.gov/Atlanta%20Child%20Murders Crime Capsule. (04/07/2020). Behind the Scenes: Atlanta’s Missing, Murdered & Lost Children and the story of Wayne Williams. Retrieved 09/03/2020 from https://crimecapsule.com/atlanta-child-murders/ Smith, Vern. (08/27/2019). 40 Years After I Covered the Atlanta Child Murders, Trauma and Doubt Remain. Newsweek. Retrieved 09/03/2020 from https://www.newsweek.com/40-years-after-i-covered-atlanta-child-murders-trauma-doubt-remain-opinion-1456236 DeLong, William. (04/03/2018; updated 08/02/2020). Wayne Williams And The Mystery Of The Atlanta Child Murders. All That’s Interesting. Retrieved 09/05/2020 from https://allthatsinteresting.com/wayne-williams-atlanta-child-murders Cep, Casey. (05/01/2020). When James Baldwin Wrote About the Atlanta Child Murders. The New Yorker.  Retrieved 09/05/2020 from https://www.newyorker.com/books/second-read/when-james-baldwin-wrote-about-the-atlanta-child-murders Ishak, Natasha. (02/07/2020).  When Camille Bell’s Son Was Killed During The Atlanta Child Murders, She Rallied Her City To Demand Justice. All That's Interesting. Retrieved 9/5/2020 from https://allthatsinteresting.com/camille-bell Rawls Jr, Wendell. (03/05/1982). REPORTER'S NOTEBOOK: PROSECUTION IN ATLANTA TRIAL FLUNG A WIDE NET. The New York Times. Retrieved 09/06/2020 from https://www.nytimes.com/1982/03/05/us/reporter-s-notebook-prosecution-in-atlanta-trial-flung-a-wide-net.html Harris, Art. (01/12/1982). Agent Tells Atlanta Trial Story Couldn't Be Verified. The Washington Post. Retrieved 09/06/2020 from https://www.washingtonpost.com/archive/politics/1982/01/12/agent-tells-atlanta-trial-story-couldnt-be-verified/eadab177-b18a-4943-a71c-5e0b4cb2b5ed/ Finn, Heather. (08/16/2019). The Atlanta Child Murders: The True Story Behind the 'Mindhunter' Season 2 Case. Good Housekeeping. Retrieved 09/06/2020 from https://www.goodhousekeeping.com/life/entertainment/a28625603/atlanta-child-murders-wayne-williams/ Malesevic, Dusica Sue. (05/01/2020) How the KKK and a pedophile ring may be linked to the Atlanta murders: New series reveals how some families still don't believe just one man kidnapped and killed 24 black children between 1979 and 81. Daily Mail. Retrieved 9/6/2020 from https://www.dailymail.co.uk/news/article-8278395/New-docuseries-points-KKK-pedophile-ring-suspects-Atlanta-child-murders.html Wikipedia contributors. (08/30/2020). Atlanta murders of 1979–1981. Wikipedia, The Free Encyclopedia. Retrieved 09/07/2020 from https://en.wikipedia.org/w/index.php?title=Atlanta_murders_of_1979%E2%80%931981&oldid=975887676 Epstein, Gail. (08/19/2019). From 1987: Atlanta child murders: Williams 'very like' FBI profile. AJC. Retrieved 09/07/2020 from https://www.ajc.com/news/crime--law/atlanta-child-murders-williams-very-like-fbi-profile/IKyewPxrv06NXcUWz98F9J/ Encyclopedia.com. (10/03/2020). Wayne Williams Trial: 1981. Retrieved 08/11/2020 from https://www.encyclopedia.com/law/law-magazines/wayne-williams-trial-1981 Cohen, Michele. (01/04/1987). NEW QUESTIONS ARISE IN CHILD-MURDERS CASE. Sun Sentinel. Retrieved 09/10/2020 from https://www.sun-sentinel.com/news/fl-xpm-1987-01-04-8701010703-story.html Criminal Minds Wiki. (n.d.). The Atlanta Child Murders. Retrieved 09/10/2020 from https://criminalminds.fandom.com/wiki/The_Atlanta_Child_Murders The Trevor Project. (n.d.). Asexual. Retrieved 9/6/2020 from https://www.thetrevorproject.org/trvr_support_center/asexual/ Becker, Emily. (04/12/2020). Who Were The Atlanta Child Murder Victims? Women’s Health. Retrieved 09/10/2020 from https://www.womenshealthmag.com/life/a32008782/atlanta-child-murders-victims/ CNN. (06/01/2010). Victims linked to Atlanta serial killings. Retrieved 09/10/2020 https://www.cnn.com/2010/CRIME/05/31/atlanta.murders.victims/index.html AJC. (05/15/2005). Atlanta child murders: A chronology of the missing and murdered cases. Retrieved 09/10/2020 from https://www.ajc.com/news/crime--law/atlanta-child-murders-chronology-the-missing-and-murdered-cases/NJ61ANzP7lxyrVqisqEzYK/ Justia US Law. (07/23/1986). Homer Williams and Mrs. Faye Williams, Plaintiffs-appellants, v. City of Atlanta, et al. Retrieved 09/11/2020 from https://law.justia.com/cases/federal/appellate-courts/F2/794/624/230635/ Deadman, Harold A. (May 1984). Fiber Evidence and The Williams Trial. FBI Law Enforcement Bulletin. Retrieved 09/12/2020 from https://www.ncjrs.gov/pdffiles1/Digitization/94475NCJRS.pdf Wikipedia contributors. (08/05/2020). Chattahoochee River. Wikipedia, The Free Encyclopedia. Retrieved 09/12/2020, from https://en.wikipedia.org/w/index.php?title=Chattahoochee_River&oldid=971385752 Stuart, Reginald. (06/22/1981). SUSPECT IN ATLANTA: YOUNG, BIG IDEAS, BUT A CAREER OF LIMITED ACHIEVEMENTS. The New York Times. Retrieved 09/13/2020 from https://www.nytimes.com/1981/06/22/us/suspect-in-atlanta-young-big-ideas-but-a-career-of-limited-achievements.html Weiss, Sabrina Rojas. (08/16/2019). Mindhunter Season 2's Atlanta Child Murders Mystery Is Possibly Still Unsolved. Refinery 29. Retrieved 09/13/2020 from https://www.refinery29.com/en-us/2019/08/240400/mindhunter-atlanta-child-murders-killer-true-story Rowson, Kevin. (04/30/2015). Atlanta Child Murders: Wayne Williams hopes for appeal. USA Today. Retrieved 09/13/2020 from https://www.usatoday.com/story/news/local/2015/04/30/wayne-williams-hair-evidence-fbi/26678019/ Polk, Jim. (09/06/2010). DNA test strengthens Atlanta child killings case. CNN. Retrieved 09/13/2020 from https://www.cnn.com/2010/CRIME/06/09/williams.dna.test/index.html Rawls Jr, Wendell. (12/27/1981). ATLANTA MURDER TRIAL READY TO BEGIN AS RESIDENTS TRY TO FORGET THE FEAR. Retrieved 09/13/2020 from https://www.nytimes.com/1981/12/27/us/atlanta-murder-trial-ready-to-begin-as-residents-try-to-forget-the-fear.html Renfro, Paul. (11/04/2019). Atlanta Youth Murders. New Georgia Encyclopedia. Retrieved 09/13/2020 from https://www.georgiaencyclopedia.org/articles/history-archaeology/atlanta-youth-murders Farber, M.A. (07/01/1981). KEY FIBER EVIDENCE IN ATLANTA CASE COULD BE FOCUS OF LONG LEGAL BATTLE. Retrieved 09/13/2020 from https://www.nytimes.com/1981/07/01/us/key-fiber-evidence-in-atlanta-case-could-be-focus-of-long-legal-battle.html FBI.gov. (02/07/2014). Serial Killers Part 5: Wayne Williams and the Atlanta Child Murders. Retrieved 09/13/2020 from https://www.fbi.gov/news/stories/-serial-killers-part-5-wayne-williams-and-the-atlanta-child-murders What When How. (n.d.). Identification of Human and Animal Hair. Retrieved 09/14/2020 from http://what-when-how.com/forensic-sciences/identification-of-human-and-animal-hair/ Wikipedia contributors. (08/10/2020). FBI Laboratory. Wikipedia, The Free Encyclopedia. Retrieved 09/14/2020 from https://en.wikipedia.org/w/index.php?title=FBI_Laboratory&oldid=972083732 Books Rosewood, Jack. Child Killer: The True Story of the Atlanta Child Murders.  LAK Publishing - 11/14/2018https://www.amazon.com/Child-Killer-Story-Atlanta-Murders-ebook/dp/B07KKPRSCX Podcasts Tenderfoot TV iHeart Media and Host Payne Lindsey. Atlanta Monster. 2018. [Audio podcast] Retrieved 09/05/2020 from https://atlantamonster.com/ Invisible Choir.  4/26/2020.  Atlanta's Missing and Murdered Children Episode 22 [Audio Podcast]. Retrieved 09/26/2020 from https://www.invisiblechoir.com/listen/atlanta Williams, Jerri.  FBI Retired Case File Review with Jerri Williams. Episode 187: John Glover- Atlanta Child Murders, Wayne Williams 11/13/19 [Audio Podcast].  Retrieved on 9/7/2020 from URL https://fbiretiredcasefilereview.libsyn.com/podcast/episode-187-john-glover-atlanta-child-murders-wayne-williams Paige (Host). 39 Atlanta Child Murders June 28 [Audio Podcast].  Retrieved on 9/7/2020 from URL https://www.stitcher.com/podcast/paiges-bookshelf Shrieks & Geeks.  #8 Atlanta's Lost Children Part 2.  7/29/2020 [Audio Podcast]. Retrieved on 9/7/2020 from URL https://www.listennotes.com/podcasts/shrieks-geeks-shrieks-geeks-Y-pEFIOd8To/ Madison in collaboration with Crime and Roses Hosts Megan and Danielle.  Shared Madness.  Episode 17: Atlanta Child Murders and Heather McDonald. https://www.listennotes.com/podcasts/shared-madness-madison-91Q_pGYU4BA/ Terkel, Studs.  Radio Archive. The Chicago History Museum. 11/22/1985 [Audio Wav file]. Retrieved on 9/10/2020 from https://studsterkel.wfmt.com/programs/james-baldwin-discusses-his-book-evidence-things-not-seen Sherer, Devon. (09/06/2019). The Real FBI Agent Behind Mindhunter on What Actually Happened in Atlanta. Vulture. Retrieved 09/14/2020 from https://www.vulture.com/2019/09/mindhunter-john-douglas-atlanta-child-murders.html Video Atlanta's Missing and Murdered: The Lost Childrenhttps://www.hbo.com/atlantas-missing-and-murdered-the-lost-children The Atlanta Child Murdershttps://www.investigationdiscovery.com/tv-shows/the-atlanta-child-murders/ History Georgia Crime Rates. (n.d.). Rate and Rank of Crimes in the United States 1960 to 2013. Retrieved 09/06/2020 http://www.disastercenter.com/crime/gacrime.htm Wikipedia contributors. (06/22/2020). Demographics of Atlanta. In Wikipedia, The Free Encyclopedia. Retrieved 09/06/2020 from https://en.wikipedia.org/w/index.php?title=Demographics_of_Atlanta&oldid=963991094 Bryant, Jonathan M. (08/11/2020). Ku Klux Klan in the Reconstruction Era. New Georgia Encyclopedia. Retrieved 09/06/2020 from https://www.georgiaencyclopedia.org/articles/history-archaeology/ku-klux-klan-reconstruction-era Wormser, Richard. (n.d.). Jim Crow Stories: Ku Klux Klan. Thirteen.org. Retrieved on 9/5/2020 from https://www.thirteen.org/wnet/jimcrow/stories_org_kkk.html Wikipedia contributors. (08/29/2020). Demolished public housing projects in Atlanta. Wikipedia, The Free Encyclopedia. Retrieved 09/06/2020 from https://en.wikipedia.org/w/index.php?title=Demolished_public_housing_projects_in_Atlanta&oldid=975663522 Engebretson, Jess. (07/24/2019). How the Birthplace of the Modern Ku Klux Klan Became the Site of America's Largest Confederate Monument. KQED. Retrieved 09/10/2020 from https://www.kqed.org/lowdown/19119/stone-mountains-hidden-history-americas-biggest-confederate-memorial-and-birthplace-of-the-modern-ku-klux-klan Thomas, Becky. (n.d.). Stone Mountain: A Theme Park for White Supremacists. ArcGIS Online. Retrieved 09/10/2020 from https://www.arcgis.com/apps/Cascade/index.html?appid=695684ed6d1d47e8a7b33418907cf1ce Wikipedia contributors. (08/27/2020). Indian Removal Act. Wikipedia, The Free Encyclopedia. Retrieved 09/11/2020 from https://en.wikipedia.org/w/index.php?title=Indian_Removal_Act&oldid=975337168 Maulden, Kristopher. (2001). “Let Them Enforce It”: The Supreme Court and the Cherokee Cases. Eastern Illinois University. Retrieved 09/11/2020 from https://www.eiu.edu/historia/maulden.pdf Shaer, Matthew. (October 2016). The Sordid History of Mount Rushmore. Smithsonian Magazine. Retrieved 09/12/2020 from https://www.smithsonianmag.com/history/sordid-history-mount-rushmore-180960446/ Wikipedia contributors. (09/04/2020). Lost Cause of the Confederacy. Wikipedia, The Free Encyclopedia. Retrieved 09/12/2020 from https://en.wikipedia.org/w/index.php?title=Lost_Cause_of_the_Confederacy&oldid=976728390 McKinney, Debra. (02/10/2018). Stone Mountain: A Monumental Dilemma. The Southern Poverty Law Center. Retrieved 09/12/2020 from https://www.splcenter.org/fighting-hate/intelligence-report/2018/stone-mountain-monumental-dilemma Pendergrast, Mark. (08/30/2020). Stone Mountain, Mount Rushmore, Donald Trump, and the KKK. Saporta Report. Retrieved 09/12/2020 from https://saportareport.com/stone-mountain-mount-rushmore-donald-trump-and-the-kkk/ How Not to Get Murdered Massot, Dolors. (02/27/2020). 10 Tips to help protect your children from danger. Aleteia.org.  Retrieved on 9/12/2020 from https://aleteia.org/2020/02/24/10-tips-to-help-protect-your-children-from-danger/ How to report child abuse https://www.childwelfare.gov/topics/responding/reporting/how/https://www.thehotline.org/ SafeKids.Com. (n.d.). Kids' Rules for Online Safety. New York Public Library. Retrieved on 9/13/2020 from https://www.nypl.org/sites/default/files/safekidslist_0.pdf Shout Outs Documentary: Storm Over Brooklyn on HBOhttps://www.hbo.com/documentaries/yusuf-hawkins-storm-over-brooklyn Podcast: Where the Bodies Are Buriedhttps://www.philchalmers.com/podcastIG: @wherethebodiesareburiedhttps://www.facebook.com/wherethebodiesareburied Promo Zero Dark Murderhttp://zerodarkmurder.com/https://www.stitcher.com/podcast/zero-dark-murders-podcast@Stitcher https://www.stitcher.com/s?fid=558937Twitter: @zerodarkmurderFacebook: @zerodarkmurderpodcast Music "Abyss" by Alasen: ●https://soundcloud.com/alasen●https://twitter.com/icemantrap ●https://instagram.com/icemanbass/●https://soundcloud.com/therealfrozenguy●Licensed under Creative Commons: By Attribution 3.0 License "VVS" & “Starz” by Yung Kartz https://freemusicarchive.org/music/Yung_KartzLicensed under Creative Commons: By Attribution 4.0 License “Furious Freak” by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/3791-furious-freakLicense: http://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/3.0/http://creativecommons.org/licenses/by/4.0/ Connect with us on: Twitter @FruitLoopsPod Instagram https://www.instagram.com/fruitloopspod Facebook https://www.facebook.com/Fruitloopspod and https://www.facebook.com/groups/fruitloopspod  

Welcome the newly birthed (renamed) Podcast ‘Where the Wild Roses Grow’! Just a little share to let you know about this new unfoldment for your wild awakened heart. --- Send in a voice message: https://anchor.fm/gaia-rose/message

Where is Home? This is the book written by our guest, 23-year-old author, traveler, and podcast host, Mary Yuan. In this episode, we discuss her soon to be published memoir that's about her journey of rebuilding home after her parents’ divorce. We also deeply discuss themes such as solo traveling, trust, marriage, love, vulnerability, storytelling, and healing. *little editing error at 34:45 sorry about that ;) More about Mary Yuan at: Where is Home? Preorder link: https://www.indiegogo.com/projects/where-is-home-by-mary-yuan#/ Website: www.maryyuan.com Email: mary.yuan97@gmail.com Mary’s Calendar (feel free to grab a time to chat): https://calendly.com/mary-yuan-where-is-home/15min?month=2020-07 Facebook: https://www.facebook.com/mengyao.yuan.1 LinkedIn: https://www.linkedin.com/in/mary-helps-brands-empower-women/ Instagram: https://www.instagram.com/where_is_home_mary2020/ Twitter: https://twitter.com/maryyuan5 Mary’s Podcast - Where is Home?: https://open.spotify.com/show/3qAxLwmbqMxghb5kMN0mH9 More about the host, Livi Redden, at:Website: https://todayisthefuture.buzzsprout.com/ Instagram: https://www.instagram.com/liviredden/ LinkedIn: https://www.linkedin.com/in/livi-redden-5a4301194 Email: liviredden@gmail.com

If you want to learn about the power of brands and how it influences doing business in the Silicon Valley tune into my first episode of the BrandsTalk podcast and listen to my conversation with Earl Schaffer.Earl Schaffer is Deputy Director at Open Austria – the official Austrian presence in the Silicon Valley and joint initiative between Advantage Austria and the Austrian Foreign Ministry. He is Project Manager of the “Advantage Austria” side of the team where he supports Austrian Businesses and their international partners in entering the US market. Earl also manages the GoSiliconValley Initiative (a program that supports Startups in their US ambitions) as well as the prestigious Stanford Partnership Agreement, which allows Austrian companies access to a world class networks of experts at Stanford University in Palo Alto.Just recently, Earl started his own podcast series called “Where to start up”, where he invites innovators, entrepreneurs, investors and more to tell their stories and to discuss insights from their businesses.  Earl Schaffer's Podcast: “Where to Start Up” available on Apple Podcast and Spotify

Today the Unsleeved Podcast begins! Dan is joined by Bryan Klein as we go through our lives in wrestling, how we became fans, who our favorites have been over the years, and thoughts on big moments in Wrestlemania history. Unsleeved will be a Podcast Where anything goes! Wrestling, Comics, Gaming, Movies, TV Series, the list goes on and on! We will constantly have a Rotating cast of friends on to talk about different parts of our lives.

Join MattyIce and Big Cuz as we talk about the MLB players opting out and a big question mark in Mike Trout? Will he opt-out and will other players follow suit if he does so? We talk about how sports can come back amid a pandemic if it is done the right way as NASCAR has done it. The All-Star Race is held at Bristol Motor Speedway on July 18th!!! 30,000 fans will be in attendance. There's also a special rendition of the Field of Dreams Speech in the Podcast Where is it??!! JOIN US! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/huddleup/message Support this podcast: https://anchor.fm/huddleup/support

While the concepts behind machine translation are fairly easy to grasp, the process of actually doing fully automated language translation is extraordinarily complex. So, where does the industry stand with regards to machine translation? In this podcast hosts Kathleen Walch and Ron Schmelzer dig deeper into this topic discussing the evolution of machine translation, exploring the current state of the art around machine translation, and why it’s such a hard problem to solve. Continue reading AI Today Podcast: Where Are We With Machine Translation? at Cognilytica.

It is serious work, physically demanding, and can put nurses, caregivers, and their patients at risk of serious injury. Assisting and moving patients happens hundreds if not thousands of times a day in each care facility or home depending on its size and capacity. No matter if you are recovering from day surgery or in hospice, This close quarters caregiving is essential to the recovery path for any patient. And it’s these movements that are putting caregivers and their patients at risk.  This is Peter Koch, host of the MEMIC Safety Experts Podcast and in this episode I speak with Lauren Caulfield, Director of the Atlantic Region Loss Control here at MEMIC about the Patient Handling Problem, it’s effect on providers and patients and how the MEMIC Safe Patient Handling Program is helping care facilities reduce the number of provider and patient injuries as well as increase the quality of care delivered.   Peter Koch: Hello, listeners, and welcome to the MEMIC Safety Experts Podcast. I'm your host, Peter Koch. So imagine for just a moment, if you can, that you're walking with your elderly grandmother or grandfather down the hall back to the kitchen table, or you're with a friend recovering from a medical procedure that's left them weakened, somewhat frail, or you're guiding a patient back to their room and then they stumble and fall. What do you do? Well, you go to help them get up because I don't know. That's what I would do. Or you try to help keep them from falling in the first place, because that's just the natural reaction. It's what we do. It could even be a compulsion to help others, especially when their loved ones or if it's your job. And so therein lies the problem that we're going to talk about today. It is the patient handling dilemma. We are compelled sometimes to help people. And when we go [00:01:00] to help them, when we try to lift them up or move them, we put ourselves at risk of injury. And there are statistics out there that show health care workers, that's the number one cause of injury for many health care workers, is patient handling when they try to move a patient either from the floor or across the bed. And it's a big challenge. Well, today, I have the pleasure of speaking with Lauren Caulfield, the director of the Atlantic region. Lost control here at MEMIC. Lauren has extensive experience within the health care industry before coming to MEMIC. We used to work with large accounts, both managing self-insured groups and providing lost control services once an injury has occurred. Lauren has been with MEMIC for more than 15 years, using her expertise to help our MEMIC health care accounts realize that patient handling injuries as a loss leader is a solvable problem. And then helping them to implement workable solutions. So, Lauren, welcome to the [00:02:00] podcast today. Lauren Caulfield: Thank you, Peter. I'm so happy to be here. Peter Koch: Very excited and great to have you on the line here today. So patient handling injuries is a real challenge within the health care world. Talk to me a little bit about the extent of the problem. How pervasive are they really and what's the cost? Lauren Caulfield: Well, as I look at the injuries that come through the door at MEMIC for our health care clients, it's no secret that overexertion injuries are definitely on the rise with our nursing employees. And I think part of that problem is that patients are getting bigger. They are harder to handle for sure. And what's also interesting is the patient acuity is higher. So what I mean by that is people that used to be in the ICU use are now on the med surge units. So if [00:03:00] you take that patient size issue, you take the patient acuity issue and then mix that in with a chronic problem with our health care clients. And that is that they're often short staffed. A lot of nurses are leaving the industry because of different types of overexertion injuries. And it's really a challenge for a lot of our clients. So as we look at that, you know, I was looking the other day at the most recent Bureau of Labor Statistics data. And what I found really interesting is they were looking at the overexertion injuries across all industries. OK. So we look at that rate and that rate for these overexertion injuries is 33 per 10000 full time workers. So I said, okay, let's take a look specifically at [00:04:00] our health care industry and how does that compare? And I was really kind of shocked when I saw really that the rate of overexertion injuries for hospitals being twice that average. Peter Koch: You're kidding. Twice the average? Lauren Caulfield: No, twice say the average. The rate was 68 per ten thousand full time employees. And then we all know that, you know, a lot of times the nursing homes and the long term care folks, they're getting injured at higher rates as well. So I went one step further and that, you know, I found out that it was three times the average or 107 per 10000 full time workers. Peter Koch: And that's for which group within health care? The hundred and seven? Lauren Caulfield: That is for our nursing homes. Peter Koch: For the nursing home. So, yeah, general health care was 68 per 10000 full time workers. And when you looked at nursing home, so like your long term care facilities, there was one hundred [00:05:00] and seven per 10000 workers. Yeah. Yeah. More than three times. Lauren Caulfield: Right. Right. So that's 68 per 10000 worth for your hospitals. So they are twice the average. And then our nursing homes are three times the average. And if you look at the data as well. We all think that, you know, our truckers and our roofers and our construction folks are the most hazardous. But one of the things that comes to light is health care is one of the top high risk industries. As you look at these musculoskeletal disorders, so they're at the height. And we have some statistics internally. And I think people would be surprised to see that one back injury can cost upwards of thirty six thousand dollars. So it's so important with, you know, the industry data that we're getting that we get a solid handle [00:06:00] on that because thirty six thousand dollars is a lot of money for one injury. And the good news is there's so much that we can do to help our clients. Peter Koch: Yeah, no doubt. And it is pretty amazing when you when you think about it, you think about health care being a healthy place. There's a lot of good stuff that's going on there. You don't really think about the musculoskeletal, the potential risk for back injuries and shoulder injuries as you would for your construction or your manufacturing or some of the other more traditionally we consider traditionally physically intensive jobs. So it is fairly staggering that we consider that long term care or long term care facilities are three times the national average. Hospitals are twice the national average for those musculoskeletal injuries. And is it mostly lifting or are there other causes [00:07:00] in there that are increasing that number of those musculoskeletal injuries? Lauren Caulfield: Well, as we look at the types of injuries that our clients are reporting, some of the more challenging transfers that we see generally are toileting are lifting people up off of the floor because the easy part is getting down and trying to, you know, get the patient all set up. But the hard part is actually when you manually lift somebody off of the floor and if you ever step back and really look at the body mechanics that people put themselves in and those awkward postures, it's a nightmare. And you know, that's the reason why so many folks get injured when they're doing those floor recovery type transfers. And then the other thing that we see is a lot of upper extremity injuries from moving patients over their bed. So those turning repositioning type [00:08:00] transfers are really presenting major challenges for our folks. So oftentimes the client will say, well, you know, when somebody gets up off of the floor, we do a proper assessment and then we get five or six people to move them up off the floor. And that's when we, you know, are able to provide some great education for our folks to say the safest transfer from the floor is with the use of the lift equipment, because ultimately what we tell our clients is there's no safe lift from the floor when you do it manually. Peter Koch: So elaborate on that a little bit, because you would think we talk about that in other, you know, not people handling. But in other manual material handling issues where if you have to move something by hand, then maybe have a team lift to be able to do that. And you had mentioned a client might [00:09:00] come in or they have a patient that's on the floor and they'll do an assessment or they'll be in a bed, they'll do an assessment and then they'll get more people to come in and help. So why isn't more people a good solution? Why do you still go back to if you have to move the patient from the floor? The best way to do it is with a mechanical assist. How come more people isn't the solution? Lauren Caulfield: It's not because our bodies were not made to lift this amount of weight. And it's not only the weight, it's actually the awkward postures that we put our employees bodies in every day that's creating the issues. So what's interesting, and I always point this out to my clients go to U.P.S. or some sort of delivery service, and they will tell their customers 70 pounds or 75 pounds is the lifting limit. Right. [00:10:00] So we're making sure that the customer is not putting in more than 70 or 75 pounds into a box because they have deemed that unsafe for their drivers. Well, when I say to my nurses, I'm going to give you ten,.0 Seventy or seventy five pound patients on your workload today. What do you think about that? That's a win win for that. Right. They say, wow, that's an easy day. So it's all in perspective. We're looking at nurses that say, wow. Seventy five pounds. That's just an easy day for us. That's an easy person to lift. But the reality is that it's not. And in fact, if you I'm not sure if you are aware, but there is a gentleman, Dr. Tom Waters, who is with NIOSH and him and several different researchers set out to answer the question, [00:11:00] how much can we safely lift without assistive equipment in some of the factors that they looked at? Is the fact that patients or residents are unpredictable? Right. So sometimes we might to go to move Mrs. Jones and she might get combative or aggressive and bite or hit or swat at the employee. So that was one of the things that we have. The other thing is we're not lifting boxes we're moving patients or residents. And when you're doing that, you can't always get them close enough to your body. Right. So we talk about when we lift boxes, make sure that you're getting that close to your body. Well, that goes out the window when you're moving patients. And then the other things that boxes have are handles. Right. So patients don't have handles. So [00:12:00] what do we do? We typically put a gate belt on them to provide those handles for that caregiver. So through their research, they concluded that 35 five pounds was the maximum acceptable weight for manual patient handling. And that is under ideal conditions. Okay. And many times when you are moving or transferring a patient or resident, you're not under ideal conditions. So as I talked to my customers about that many times, they'll say, oh, we have. Lift equipment, and so we have a program. But in fact, when I go and actually look more closely at their program, here's what we're finding. We're finding that lifts are not being consistently used on the floors. [00:13:00] We're finding that a lot of the nursing staff are still manually lifting and are not using that 35 pound acceptable weight limit as their guide. And I think it's about education and changing the client's mindset and perspective. And that's the reason why MEMIC decided to introduce our safe patient handling program. Peter Koch: Well, that's really that's interesting. So when we think about patient handling as a problem within the health care and because you can't get away from it, you have to manage patients looking at that from. How do you do it safely? You can't take the same structure that you might have in a warehouse or a package delivery service, but you have to look at it with some other factors. I like what you said about the unpredictability, because even if you are able to get a handle [00:14:00] on a patient using a gate belt and you're trying to get close to the patient, it's still the unpredictability what if they move? What if they reach out? What if they strike? What if they are more nervous? What if they pass out and all of a sudden the load changes? That doesn't happen with a package. That doesn't happen with a piano. That doesn't happen with another material that you might be handling. It's a human package that we're trying to care for and then add the human factor of the patient handler. The caregiver themselves, who doesn't want the patient to fall, doesn't want them to go back down. So they're putting themselves at greater risk even for that. So. Boy, it really is all about helping change perspective, because you're right. I've talked to health care accounts before. I don't have many of them, but I've certainly spoken to someone. I've talked to you before about this. And there are patient handling devices everywhere, but [00:15:00] they aren't used as much. We go back to that, the human contact, the human piece. So talk to me some about MEMIC's patient handling program and sort of way it came about. why do we go to such lengths to put this program in place? Lauren Caulfield: Well, I think the biggest reason was that our main goal with our employees is that they leave the building in the same condition that they arrive. And if you look at the data and you look at MEMIC data, patient handling injuries are really the top loss leader and then follow by slips and falls in aggressive or combative residents. So we really felt that it was our duty to work with our clients to come up with a program to address these musculoskeletal injuries that were occurring at alarming rates. And not only that, you [00:16:00] know, we want to make sure we're keeping our employees safe. But at the same time, it's you know, it's all about quality of care for the patient. Peter Koch: That's a really good point to think about this as well. We have to address it from both sides. It is the safety of the worker themselves, but also the quality of care for the patient, which doesn't always think about that. On the other side, we always talk about managing safety, quality and productivity from a safe workplace standpoint and the quality of the product. And we talk about, you know, if I drop this, there's going to be a quality issue if I'm picking up a package or moving material. But that really goes well beyond that. When we start thinking about handling another person, moving another person from point A to point B and helping them. So the quality of care is a key part to this, too. So sounds like the key impetus behind MEMIC creating this program is [00:17:00] obviously reducing the worker injuries, but helping to maintain a high level of care for the patients without putting the worker at risk. Lauren Caulfield: Sure. And I think, you know, when you're talking about families, it's important to get them on board with this concept because, you know, a lot of times families think that Hands-On care, a.k.a. manually lifting their loved one means good quality care. And when you introduce the concept of equipment, they say, oh, no, no, no, no, I don't want I want I don't want that to happen because they fear the equipment. Right. They're looking at they're afraid that you're going to put them in the sling and their loved ones are going to fall out of the sling. But in fact, it's the safest possible way to actually move a patient or resident. Peter Koch: So you're [00:18:00] really you're talking about not only changing the perspective of the worker in the workplace, the nurse, the nurse, case manager, management of the hospital or the long term care facility, but really giving them some tools to help change the perspective of the family, of the patient that they're caring for. That's a really unique concept. Lauren Caulfield: It is. And, you know, one of the important things that many facilities should do is to incorporate that into their welcome package or their admission kit, because when your loved one may come into the facility, the long term care facility, independent and everything's all good. But when that resident declines the families, it's a tough time for the families. It's emotional. They're making emotional decisions. They are feeling [00:19:00] terrible that their mom or dad is no longer able to be independent. So it's good that we introduce the concept and the benefits of a safe patient handling program by use of equipment and reducing that manual lift at the admission phase, because then they can understand the concept and the facility could say, you know what, we're not here yet. But later on down the road, as the you know, your loved one declines. This is what our you know, our strategy is. We want to keep our employees safe and we want to keep our, you know, your mom or dad safe as well. And this research shows this is the best way in order to do that. And not only that, what we have found and we talk about quality of care. We have found that this patient handling program [00:20:00] will actually increase the quality of care for the patient or resident. And let me tell you what I mean by that. First of all, when you're not manually handling somebody, there is a lesser chance that there's going to be skin tears. So the data shows that by using lift equipment and reducing that manual lifting, that it's having a very favorable impact on the rate of skin tears, which is great. Hospitals are also showing that they're having reduced length of stay because with the use of equipment, we have early mobility. We can get patients up sooner with the use of equipment. And it's a win and it's actually a lot. It really enhances the dignity of the patient. So one [00:21:00] of the things that we're finding. I wanted to explore that aggressive behavior topic a little bit more. And what we found is this. If you and I, Pete, transfer our resident today, Peter Koch: OK? Lauren Caulfield: And then tomorrow you go on vacation. And Arielle and I are transferring that same resident. Those two transfers could look very different. Peter Koch: Oh, yeah, sure. Lauren Caulfield: Because we're. Yeah. We're using different people. You might be taller than me. I mean, there's so many different things and components that come into that. So the patient or resident that might have dementia or Alzheimer's. They can't predict what's going to happen because every day it's going to be a little bit different. Makes sense. Peter Koch: It does make sense. Even if even just having two different personalities with a patient with dementia or a patient with cognitive challenges, just two different personalities [00:22:00] from one day to the other could be a very difficult position for that patient just mentally for them to understand what's going on. Not even to mention the physical differences in the lift of how that's going to work. Lauren Caulfield: For sure. And now we introduce the concept of lift equipment. Right. That patient now can anticipate what that lift is going to look like every single day because it's going to be consistent. And as a result, these behaviors are being impacted in a good way. Peter Koch: No kidding. So the aggressive behaviors are being impacted by somewhat of the consistency of the lift process by utilizing the equipment. Lauren Caulfield: For sure. For sure. So, again, as we look at these different things and selling these to our families, it is so important that we're pointing out how this can positively impact. The quality [00:23:00] of care of the loved one. Peter Koch: And that's what it's all about. I mean, having worked in emergency medicine, I mean that the comfort of the patient is always a critical piece. You're trying to manage what crisis they're going through, whether it's mental or it's physical. But the comfort of the patient and making sure that they trust what you're doing is really important. And I think that has to be a key part in your long term care or even in short term care in the hospitals, that making sure that the patient is comfortable and then making sure that the family understands because that's, oh boy. That's a huge part of that. Lauren Caulfield: For sure. And I think once you one of the things that we do is we will put this information into our brochure for the client so that they can put it into their admission kit. We also recommend that they have family nights so that you can [00:24:00] come in and bring in your families and get them in the equipment and, you know, get them comfortable with the equipment. And I think that's really important. And oftentimes when I train during my workshops, I will ask folks, you know, raise your hand if you've never been in a piece of lift equipment before. And it's interesting how many caregivers have not actually trialed the equipment and pretend to be the patient and get in the slings and all of that. And I think that that's critical because if you're going to really appreciate what that resident may be going through, especially a resident that may be scared. Right. Or feel uncomfortable, it's so important that you really put yourself in their position, get in these slings, you know, be transferred with it and all of that, and then you can help sort of put [00:25:00] that patient at ease because you've done it before and you can say with certainty it's going to be OK, this is what's going to happen. You're going to feel like this, you know, that type of thing. I always you know, it's kind of like getting a root canal. I always say to the dentist, OK, before we start, what's going to happen? You know, I need to preview it in my mind. So I think, you know, training is just so critical. And to go one step further. It's you know, sometimes facilities will train by use of video, which is good. it definitely has its advantages. A lot of the vendors will have training videos that you can use, but we always recommend to go one step further. Demonstration and return demonstrations are critical because it's sometimes it's so easy. The vendor comes in or the nurse educator comes in and does all this training. And you sit back and you watch and you say, yep, that looks great. And [00:26:00] this happens a lot with the friction, reducing devices that are used for repositioning and turning at the bedside or on the bed. And, you know, they get all this training. They don't have an opportunity to return demonstrate, and then they go back to the bed. They start using or trying to use the device. And they're like, no, it's not as easy as it looked when the vendor came in and did the training. And they're fumbling with it and they don't know how to use it. They're trying to figure it out. And meanwhile, you know, the resident is starting to complain because you there too long and this keeps taking too long. And what happens? They say this doesn't work. Peter Koch: I'm done. Lauren Caulfield: I don't want to use it. Peter Koch: Going back to my old habits right? Lauren Caulfield:  Yes. And so, so often. And this was, you know, one of the things I mentioned before [00:27:00] is that turning, boosting and repositioning in the bed is a top loss leader nationally as well as at MEMIC. And one of the best solutions to that, are these friction reducing devices. And they are being so underutilized in our facilities. And when we look at that, we say it is important to train, to give ample practice time and to have a competency process, not only for your friction reducing devices, but also for your lift equipment, because that should be annual, because you have to go back and make sure that people feel comfortable. And one of the things that we find that are on the rise is not only the back injuries to our nursing assistants, but also to our RNs. And why is that? Well, it's because RNs typically aren't [00:28:00] involved as much with the patient transfers. But getting back to that problem with people being short staffed. What do you do? You go to the RN and you say, hey, can you help me? And they say, sure. But the last time they used the equipment might have been months ago. And oftentimes people will say, well, we don't really include the RNs on our training because they don't do the transfers. Well, these transfers may be a non-routine task, but anyone that knows about non-routine tasks, those are the people that tend to get injured because they're not as familiar. So when I do observations on the unit, I'll often hear an RN say. Yeah just tell me what I need to do. And they will sort of educate them on the job and the use of that equipment. So as we look at our injuries and where they're happening, when we're doing our trending analysis, it's so important to pull in and look at. And if you're seeing [00:29:00] an increase in RNs being injured due to patient transfers, look at that training program and make sure they're getting training as well. Because I think that's really critical. Peter Koch: Yeah, absolutely. You may definitely miss those individuals that you don't expect because it's not part of their job. Their main job description. But they may very well be doing some of those non routine tasks almost assuredly. And you had mentioned it early on. One of the challenges that is pervasive across all of health care and really actually any industry, but health care specifically is the lack of people, the lack of staff. I don't have enough. we don't have enough nurses. We don't have enough nursing assistance to manage the number of patients that we have in the same way that we used to. So we are using people in different ways because we are short. So if that does happen. So training is pretty key. Let's take a quick break so I can tell you about the patient handling dilemma episodes, [00:30:00] parts two and three coming up over the next few months. We'll be going deeper into the problem of using outdated thinking for patient handling and how good safe patient handling programs can be successful. In future episodes we will address the barriers to implementing a safe patient handling program, as well as talk with different health care teams to find out what has made their safe patient handling program work. Check back to the MEMIC podcast page for updates or subscribe to get notified when the next episode drops. If you're a MEMIC policyholder check out all of our safe patient handling resources on MEMIC's Safety Director Web site at www.MEMICsafety.com. Now let's get back to today's conversation. Lauren, you mentioned a whole lot of different steps and different concepts and different things to do. They all seem to be part of this MEMIC patient handling program. Can you talk [00:31:00] about like what is in the program? So how does the program work? What is it? What does it do? Lauren Caulfield: So for our MEMIC policyholders, we made a commitment that we were going to really provide some good, solid research, evidence based training for our customers and in that our job. I really look at our role as making sure that we are in the forefront. We are going to conferences. We're looking at the latest data in research and all of that and incorporating that into our safe patient handling program. So that is what we did several years ago. We realized that if we are going to have solid outcomes with our clients, we had to really get the right people around the table. So it starts out with what do they say, get the right people on the bus. And that's really what we [00:32:00] did. So we started with hiring RNs, occupational health nurses, physical therapists, OTs people that had been in the industry before. And I think our clients appreciate that because there's nothing better than sitting across the table and talking to somebody that has done the job before. It lends instant credibility with our customers. So when we go and try to help them and make recommendations, they're all ears. Right. Because they say, wow, it's nice to have somebody that understands all of the different nuances that come into play with our customers. So that was the first thing getting the right people. And then we developed a process, so to speak. So when a new client comes on board, I always say you can't make recommendations from a conference room. So we do what we call our transfer resident [00:33:00] transfer observations. And what we're doing is we're rolling up our sleeves. We're spending a couple hours on the nursing units and we're just observing transfers in real time. So we're looking at those floor recovery transfers. We're looking at how are we getting patients or residents out of the bed? How are they bringing them to the toilet? How are they repositioning that resident in the bed as well? We're tying it to those known injury sources that we have researched. So, as I said, we're rolling up our sleeves. And one of the things my directors of nurses always say to us, this is probably one of the most valuable things that you bring to the table. And it's really about reinforcing those positive behaviors that we see that the employees are doing. Are they planning for the lift right [00:34:00] you know? Are they moving things around that need to get out of the way, that are going to come into and be a barrier for them when they're, you know, when they're in the middle of a transfer? Are they using the right sling? Do the residents know what sling to use? Are they the proper size? Are they accessible? We're looking at. Are they manual lifting or are they using the equipment consistently? We look at their communication tools. So Mrs. Jones was just transferred with a sit to stand lift. OK. Let's go back to that modified care plan and let's see what that modified care plan says in terms of the transfer method. Many times, unfortunately, how they're transferring and what the care plan or the modified care plan says do not jive. So that gives us an opportunity to help them not only with tricks of the trade in terms of the transfer, [00:35:00] but also to look at their communication tools, because really that's what it's all about, making sure that our communication tools are updated. And we look at just a variety of things in terms of locking wheelchairs and locking beds. So. And I could go on and on, but I think you get the drift with that. Peter Koch: I just wanted to kind of frame that. So the first step is before the program was put in place was you got the right people at MEMIC. So you pulled in the people that would have the best knowledge. They had experience within not just within healthcare, but people that had experience with handling other people. So your physical therapist, athletic trainers, agronomists to be able to provide information to create the plan. And then instead of just getting to going to a client saying here's a written program. Have fun with it. You start with observing what's going on, on the floor within [00:36:00] the unit itself and seeing what's actually happening. So getting real time information and then comparing that real time information into what's actually supposed to happen, to be able to provide some guidance and some feedback. So that's great. Got the right people getting some good information. Real-Time information that's happening right at the facility itself, comparing it with what's supposed to happen. Once that's done, what's the next step in the program? What do you do next? Lauren Caulfield: Well, the next step is really to help that client take that process and adopt it themselves. So we're all about helping clients put systems in place. So we will ask that either their peer unit leaders, their rehab aides, maybe the nurse managers actually do these types of observations because it provides you with an opportunity to reinforce positive behaviors. But it [00:37:00] also provides you with an opportunity to provide just in time training where you see it's necessary. So from them, we now have a good understanding of what that program looks like. We then provide an onsite, full day safe patient handling workshop. It's nationally accredited. They can get CBUs for this. And what that is, is it's not death by PowerPoint. I can assure you it's more getting all levels of nursing in one room. We start out the workshop and we talk about the challenges that we're seeing and tie that back to the observations that we just did. And then what we do is, you know, certainly there's PowerPoint slides at the beginning to sort of set the foundation and the key concepts for everybody. But from there, once we get that all in hand, we now look at the challenges that we have seen [00:38:00] from the beginning. And everyone participates in that. We go around the room, they ultimately tell us what their challenges are that they see on a day to day basis. And then we have group work. And usually it goes like this. So we assign topics to each of the groups. So it could be change of shift, you know, really assessing that whole process. It could be looking at the patient assessment program, looking at their training programs, because what we see is people have great training programs. But you know what? People don't attend. How do we get them to attend? What is the content? What are the different learning styles that we incorporate into the training. You know, everyone has different learning styles, as we know, some people are visual. Other people can read a manual and learn that way. So really looking at the different learning styles that they have introduced into their training programs, some of the groups are assessing communication, overall [00:39:00] communication with physical therapy or from nurse to nurse or nurse to C.M.A. So basically what they do is they spend the second part of the workshop reviewing and assessing and analyzing these very key topics. And then what they do is come up with recommendations that they present to the class. And what that allows them to do is to have a solid action plan going out of the class, because I don't know about you. I go to a conference, I attend all these great classes, and I get home and I got, you know, a binder so thick and I sit there and I say, oh, my gosh. Now, where do I start? That takes that guesswork out of it. They walk out of that class. They have structured a safe patient handling task force that will work on the different recommendations and concepts and challenges that we identified during the class. And [00:40:00] they setup a time to meet and a schedule and hour lost control. Consultants who are health care specialists will actually attend some of these task force committee meetings and help them not to run the meetings, but just to be there if they get stuck or provide some guidance around that. And that's really a key to the process. So we start out with a patient transfer observations. We help them incorporate that into their program. We provide the full day safe patient handling workshops. We help them with their safe patient handling task force. And through that, we're making sure that key people in the organization are involved in that process. So we tie in the Safe Patient Handling Committee into the Falls Committee. We make sure that we have a quality person on the task force. We make sure there's a nursing representation purchasing [00:41:00] because, you know, certainly there is purchasing of equipment that may be needed. This nurse educator, the rehab staff, all of these key people come together to work on the initiative because safe patient handling programs do not mean you just have equipment. And I think one of the other things that we work really hard with customers on is their system of accountability, because oftentimes you have equipment. And that's the easy part. The hard part is getting people to use the equipment. Peter Koch: And I think that's a key part to think about that accountability. You couldn't get the accountability with having the right people in the room and you couldn't get a system in place without knowing where the challenges are through the observations. And you couldn't do any of that, have it work well without getting the group together to be able to buy in to the solutions [00:42:00] that were created. So this is really it's not a one size fits all solution. There are some guidelines that you're helping them work within, but they're really taking those guidelines and developing a safe patient handling solution that works in their facility that they developed, that you helped facilitate and then will help them maintain that through observations and assistance going forward. Is that a good description of how it works or why it works? Lauren Caulfield: That is a perfect description. And when, you know, clients will always say to us, so, you know, this is a commitment. Absolutely. It's a commitment. But what are we going to get out of it? And in looking at the injury statistics from before they came on board and didn't have this formal approach to afterwards. What we're seeing is an average reduction in the cost of their employee injuries related [00:43:00] to overexertion averaging at about 35 percent reduction in cost, which I think is phenomenal. Peter Koch: That is phenomenal. That's truly phenomenal. It's interesting. I've had the pleasure quite a while ago now, but I've had the pleasure of sitting in part of one of those daylong safe patient handling workshops that you've done. And the dynamic was really interesting. So at the beginning of that workshop, everyone was sitting their arms crossed like it's another training. Can I just get back to my work and using the real world situations that not only you've been through and have seen But also the observations that you've seen on the floor and talking about stories and the impact and then getting people in the audience to talk about their challenges. And it's real. It's so real to them. And all of a sudden the arms start to get un-crossed and they're leaning [00:44:00] in a little bit more. And by the break, by lunchtime, by the time you're getting them to work as a group, everybody or the majority of everyone are leaning into the problem. They're excited about trying to problem solve that. They all know what the challenge is. You've just brought it to an actionable process. And now they're able to take action. And it's something that they can own. And I thought that facilitation process was fantastic. And then the results that you're talking about, if they're able to implement the plan that they're developing to see on average of, you know, with 25 to 35 percent reduction in claims. That's amazing. It's a real testament to the process that you've been putting in place to facilitate safe patient handling across the different health care organizations that we work with. Lauren Caulfield: Sure. You know, it's a great thing to see. And I smile when you're saying, you know, the arms crossed and all of that. [00:45:00] You know, we pull in the patient transfer observations and you come in and you certainly have your book of paper or your clipboard or what have you, because you're going to do observations and make some notes and you meet with the CNAs and, you know, your nursing assistants and they are looking at you like are you the state and oh no, what is she here to do? I'm going to have somebody looking over my shoulder. This is horrible. And we you know, we try to say, you know, we’re the friendly people not the state. We're just looking at what a day in your life looks like so we can make it safer. But they're always skeptical and I get it right. So then, you know, you'll say, OK, well, when you transfer these residents, please come and get me so I can observe the transfer and what happens. They'll say, oh, I forgot. So, you know, and that's OK. And you know what? And then over time, we start observing a few and we're working with them. And then we're saying, you know [00:46:00] what? Let's stop for a second. Maybe. Can we just come in at a different angle with the lift or if we raise the bed a little bit higher? That might be a little bit more helpful for you. So you're not bending over and all of a sudden those same folks that didn't want to be , you know, shadowed are now coming to me saying, hey, can you come down here and look at Mrs. Jones? Because you know what? This is a really challenging transfer. Not only is it challenging because sometimes she tends to drop to the floor or she's resistant, but the other thing is she can be very aggressive. So we go in and we're not only looking at patient transfer techniques, we're looking at the whole, you know, how are we approaching that resident so that they don't become aggressive or at least we're limiting or showing them techniques about positive approaches and all of that. So it all goes hand in hand. And what [00:47:00] we're definitely seeing with our customers is not only are our patient handling injuries going down, but our aggressive behaviors are also going down. So it is definitely a Win-Win. Peter Koch: That's fantastic. I think the thing that I'm finding about this, is it's not just a canned program. It's not a notebook that someone can download from the electronic resources. And then here it is. It's a comprehensive assessment, training, guidance and ongoing feedback loop that you've put together to help address not only the injury itself, but the cause of the injury. And that could be the interaction with the patient to begin with, to help reduce the aggressive behavior or really just the tense behavior of the patient not understanding what's happening, but then the way the patient is moved [00:48:00] as well, and having providing the resources to or not so much the resources, but helping the different clients understand that it's not just a one and done. You can't do this training just once there's a system of observations and continued training and return demonstration that really makes the not just the program work, but the results come out. And that, to me, Lauren, is a key concept that folks need to take away when they start looking at this, because it's a huge problem. We started talking about this as the problem of patient handling or the patient handling dilemma. There are so many facets to it. There is a cost and a quality to it, but it's not just a one cause it's not my battery is not strong enough in my car. That's why it won't start on a cold morning. I replace the battery. I fix it. Done deal. I give the package handler a cart that they can use. Done [00:49:00] deal. It's not a done deal. There's so many facets to this. And the interesting part about the program is it addresses all of those facets. Lauren Caulfield: You are spot on Pete because it is definitely not a cookie cutter approach. Every facility is different. They have different cultures. They have different staffing patterns. Patients change can change every single day depending upon what's going on with them at any given moment. And these changes can be very unexpected. So as we work with customers, it's important to tailor these programs to the different challenges that they have. The culture that they have in really in order to be successful. And it is a collaborative effort. We don't go in and just tell them, oh, gosh, here you go. Here's the laundry list of recommendations and head out. We listen to them and sometimes, you know what? I may make a recommendation then like, no that's not going to work for us because of this. OK. Let's [00:50:00] go back to the drawing board. What will work? And we develop plans that are going to be feasible for our customers. And I think that's really a key. Peter Koch: Yeah, that's a fantastic unit. And it has to happen that way. From my experience, working in different industries, that even though the industry might be the same. Like you work with a restaurant someplace or a construction company someplace. And the stuff that they're doing is the same. But you identify that, well, the culture is different. The clientele is different. The environment is different. How the team works together is different. And if you don't address those things or don't allow those things to be part of the plan and you just give a cookie cutter solution, the solution is bound to fail. As soon as you step away from it, I think that's a really key part, is you want this program to be successful without your involvement. You want this to keep going regardless of who [00:51:00] is there at the meetings or who is there at the at the facility. Lauren Caulfield: Right. And I think that comes from the top. The first thing that we always do is meet with the top management before we roll any program like this out. And we make sure we have the key players around and say, are you ready for this? Some clients have competing priorities. And, you know, we make sure we do it at a time. That makes sense. And once we get that commitment and we roll out what that plan looks like, we typically are going to get some really good commitment and support from the top because it's going to take time and it's going to take resources from the facility in order to make this work. And I throw out something because it's sort of my Bible, if you will, for those that are looking for a great book that will help you to determine and give you a good best practice check and balance on where your program [00:52:00] is and what you need to work on. The American Nurses Association put out a publication called Safe Patient Handling and Mobility Interprofessional National Standards. And it's excellent. I would highly recommend it. And at the bottom, it says across the care continuum. And they basically took all different disciplines across the care continuum to come up with these standards. And I refer to this all the time. And what was really enlightening was as I went through this book and I looked at all the key components that they suggest need to be in place. And I compared it to our workshop and our process. We hit each and every one of these. So I felt that it was a really nice way to evaluate our program and make sure that it was in line with what the industry is telling us the best practices were. So that's [00:53:00] just I wanted to throw that out there for folks that might be interested. Peter Koch: That sounds like a great resource. And we can put a link to that publication within the show notes for this podcast itself. But so. All right. How would a health care facility use that? Could they could they look at that, evaluate their program based on the publication that you just spoke about? And if they're missing different parts and pieces, then how does a company know that they're ready to change their patient handling process? How do they know that  they're, it's time for them to do that? Not just they have a lot of injuries. Great. It's going to happen. But how do they know that they're ready to make a change? Lauren Caulfield: I think it's just looking at their overall program, getting feedback from the staff that do the job on a day in and day out basis. And you can generally tell by walking around what [00:54:00] that culture, what that environment looks like. You know, look at the patient and the injuries that you're seeing. Hopefully not a lot and none, actually. But, you know, are you starting to see an uptick with these areas? Are you starting to see that? We have a lot of holes in the management team. We have a lot of people that have left the company. And there's a great amount of turnover in clients that come to me and say, you know, we just can't keep good people. They're leaving for five cents an hour more and going down the road. One of the things that I offer is you have a great patient handling program. Make that a marketing tool for you when you're looking at recruiting really good employees. Put that in your ads because I don't know about you, but if I had a choice in three different places to work [00:55:00] and two of the places require me to manually lift all day long and put me at risk, and one place has a solid patient handling program that has great devices and equipment to make it safer for my job. which facility do you think I'm going to? Peter Koch: I'm going there. Lauren Caulfield: Absolutely and get that message out when you're advertising. And you know what? For clients that had done that. They are getting people through the door. So there's often many, many different things that come up that you say, you know what, I can't do this anymore like this. It's it behooves us to make some changes to make it safer for our employees and our residents or our patients. And when you do that, I think everyone just wants to keep their employees safe. You know, there's nobody likes to see that somebody had a back injury under their watch. There are solutions out there. Does it take time and energy? [00:56:00] Absolutely. But in the long run, you are going to see a lot of benefits to that. Peter Koch: Yeah, absolutely. And it sounds that the patient handling process, having a good, safe patient handling program can not only be a tool that can be used to well, like you said, pull good people in and keep them there. But it can also be something that if it's not so up to snuff in your particular company or you're looking at some of those lagging indicators like you've got a lot turnover or there are injuries that are happening both on the patient side and the worker side, that if you made some changes to your patient handling program, that could not only reduce the injuries, but it might also be a retention tool for you. And you could keep some of those good workers that you have and they won't go someplace for 10 cents an hour more or five cents an hour or more. Lauren Caulfield: Absolutely. Yes, [00:57:00] absolutely. Peter Koch: Well, hey, Lauren. Jeez, we've been talking here for just about an hour as time just flies and we're right about the end of where we are on the podcast. Is there anything else that you'd like to share with our audience, our listeners today about the safe patient handling program or any parts of it or any challenges? Lauren Caulfield: I just think that I just encourage folks, keep doing what you're doing. Keep looking for continuous improvement. It's so important once you put these programs together and make that investment, it's an investment in your employees and you will get so much back from your employees. I laugh. I have a hospital down in Connecticut and we worked with them on a very formal program. And their program has absolutely just done a whole turnaround. And the medical director I was at a meeting with him the other day and he said, Lauren, you're like the mayor in this [00:58:00] place. Everyone talks about, oh, my gosh, look, what these folks did they came in and it's so awesome to come in, my back doesn't hurt at the end of the day. I don't feel fatigued. I can go home and actually play with my kids and not be exhausted. And I said, you know, it's not what I did. It's what you folks did. You made the commitment and you made this a better place to work. And that's really what it's all about. So I encourage everyone to look at your programs and see what are the good things that you're doing that should be reinforced and keep the momentum going. And then just identify some opportunities for improvement and start working on them one issue at a time. Don't try to do too much and get overwhelmed. Don't try to roll out too much. Make it a very methodical process and you will do just fine. Peter Koch: That's fantastic. That's great advice. And if you're not a MEMIC client, I guess one of the resources that they could use would be that publication you referenced before as [00:59:00] a as a guide. But if they are a MEMIC client and they're thinking, you know, I'm ready to make some changes, how do they how did they find out more about the safe patient handling program that MEMIC has to offer? Lauren Caulfield: The first place to go is call your loss control consultant and they will have all the resources you can talk about a plan that's going to fit your needs and that is the first place to go. I think that they'll be able to provide some great guidance and direction for you. Peter Koch: Fantastic, Lauren. Thank you very much for all the time and sharing your expertise with us today. Lauren, it's been fantastic. I really, truly appreciate you being here today. Lauren Caulfield: Thank you, Peter. I appreciate you having me. It's been a great discussion. Peter Koch: Fantastic. So thanks again for joining us. And thanks to all of our listeners out there who continue to listen to us. And we've been talking with Lauren [01:00:00] Caulfield, the director of the Atlantic region, lost control at MEMIC about safe patient handling and the program that MEMIC has and the challenges that safe patient handling or handling patients safely has for the health care industry. And if you have any questions for Lauren or like to hear more about a particular topic on our podcast, e-mail podcast@MEMIC.com. Also, check out our show notes at MEMIC.com/Podcast, where you can find more links to resources for a deeper dive into this topic. Check out our Web site MEMIC.com/Podcast Where you can find all of our podcasts in an archive. And while you're there, sign up for our Safety Net blog so you never miss any of our articles or safety news updates. And if you haven't done so already, I'd really appreciate it if you took a minute to review us on Stitcher, iTunes or whichever podcast service that you find us on. If you've already done that, I really thank [01:01:00] you. Because it helps us spread the word. Please consider sharing this show with a business associate friend or family member who you think will get something out of it. And as always, thank you for the continued support. And until next time, this is Peter Koch reminding you that listening to the Mimics Safety Experts Podcast is good, but using what you learned is even better.

A Podcast Where we talk about everything and anything, hopefully y'all will tag along with us throughout this journey --- Support this podcast: https://anchor.fm/evan-winters14/support

You're Doing A Great Job Podcast Live! With David Ross and New Co Host Rich Gary With special Guest Josiah Osego! We have a fun Podcast Where we talk about how Josiah Helps people and also where he banks and also his fav. cereal. 

Podcast: Where to Place Your Profit TargetIn this video:00:24 – Trading from Nelson, NZ00:48 – We talk about stop losses but what about profit targets?01:30 – What you should not do02:10 – How do you know where to place your profit target?04:14 – Trading the longer time frame charts06:07 – Contact me for more details about how we can help youDo you know where you should be placing your profit target and why you should be placing your profit target at that level? Let's talk about that and more right now.Hey, traders. It's Andrew Mitchem here from The Forex Trading Coach with video and podcast number 339.Trading from Nelson, NZComing to you from Nelson in the South Island where we're just setting up here. I've got a webinar tonight for clients, and just setting up in a new property that we're moving into, and not quite there yet. We'll be here properly in a couple of months from now, but just getting things set up in the office here. Hence the change in the background and just the two screens, not four.We talk about stop losses but what about profit targets?So yeah, we want to talk about profit targets. We talk a lot about stop losses. And stop losses, of course, are very important, because without a stop loss you're not protecting your trade, and without knowing where you're putting your stop loss, you don't know the position size you need, the lot size you need to keep your risk equal.But also another very difficult part of trading is where to put your profit target and why, and how do you decide where to put your profit target? What determines that? Does it determine by the currency pair, the timeframe, the conditions at the time? What is it that you do to determine that? And you can't just sort of make it up on the go. You've got to have a bit of a plan about this.What you should not doAnd also, we talk a lot about high reward to risk trades, and it's very important that you don't just go, "I've got a 20 pip stop loss, so I need to put a 40 pip or a 60 pip profit target," simply because you hear me talk about you need a two or three to one reward to risk trade. It's important that you don't do that.Yes, you need high reward to risk out of your trade, but you need to also put your profit target at a level that's a sensible level for a reason for that trade at that time. And that might be different depending on the currency pair or the timeframe, market conditions, et cetera. So how do you know?How do you know where to place your profit target?So it's really important that we get this right, because, of course, it can make or break your trading performance. And the whole point of a profit target is is when the price gets there, the market closes you for a profit and you haven't got to be at your computer worrying about the trade being open and those type of things. So it's important that we do that.So, how do we approach that? Well, because we're technical traders, we're always looking at price action and we're looking at charts. It'd be very difficult as a news trader, I would imagine, to know exactly where to put your profit target, because it depends on the reaction of that news, things like that. Whereas technical traders, we've got a lot of things that's actually in our favour. We can see, let's say you're taking a buy trade, of where the price last bounced. For example, where's the next likely resistance level?But the approach that we take at The Forex Trading Coach is two-fold. So if we're trading, and we split our trading up. If we're trading one-hour charts and shorter, which, to be honest, personally I don't do a lot of, but if we were, we're looking at current market momentum, we're looking at what's happening in the market right now, because on an hour chart or a 15-minute chart, you don't want to be worrying about retracements and ...

A Podcast "Where the Grapes of Wrath, Meet the Wrath of Grapes"   Welcome to the first instalment of The Litty Titty Committee Podcast! Listen to us drink & discuss Modern Dating in 2019    (Excuse the audio issues during the phone interview with John A - wine induced production value during this first episode)     Follow us on INSTA @thelittytittycommitteepodcast - Follow us on Twitter/FB @littypodcast ... & Follow us home @jadusperks @daisysumer

PODCAST | Where does Spider-Man Far From Home fit in the pantheon of Spider-Man films? And is it (gasp) BETTER than Endgame? At least one of our hosts thinks so. PLUS: We get a breakdown of those shocking end credit scenes directly from Director Jon Watts and go Spinning the Racks with some more Spidey News.

Podcast | Where were you when the VP Singh's decision to provide 27% reservation for OBCs led to violent protests and self-immolations in 1990? Tune in to this podcast!

In this Episode: Focus on: What you want. Where you want to go. Becoming that person. Referenced in this Podcast: “Where your focus goes, your energy flows.” “Begin with the end in mind.” Don’t fear failure. Fear being in the exact same place next year as you are today.”  Question: Do you have a question you want answered in a future podcast? Go to AchieveResultsNow.com to submit. ARN Suggested Reading: https://www.achieveresultsnow.com/readers-are-leaders Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results now!

PODCAST: Where do you want to die - Reporting Jimmy to our Vegas hotel - The best band break up ever

PODCAST: Where caregivers should draw the line when helping loved ones in trouble with mental health By Sadie Johnson, Gabriel Reed and Jayme Crosser According to the Canadian Mental Health Association, in any given year, one in five Canadians will personally experience a mental health issue or illness. What is sometimes forgotten is the toll that illness can have on family members, friends or work colleagues. Jenna Warren and Sam Eady are peer facilitators with the CMHA in Calgary who help run an 8-week course called [Finding Your Balance]. They help provide caregivers with with emotional support and provide access to resources. They also have personal experience in caregiver roles. We understand how hard and tough it can be sometimes, and that the family as a unit needs support,” says Warren. Eady explains how peer-supporting isn’t just about giving advice, but also listening. “It’s really about meeting people, [and] where they’re at in their journey,” says Eady The caregiver course is part of the CMHA’s [Recovery College program], which requires pre-registration, but is free to the public. In partnership with the Calgary Canadian Mental Health Association, the [Calgary Journal] is publishing podcasts and news stories about mental health issues in our city. Track these stories using #CalgaryJournalHealth. Credit: music courtesy of Spyro Vapes/SoundCloud [2]http://www.recoverycollegecalgary.ca/courses/finding-your-balance/ [3]: http://www.recoverycollegecalgary.ca/

Tory and I were in the same mastermind and met at our retreat. We ended up being partners for a few activities and hit it off. I thought she would make a great guest to really dive deep with everyone about mindset and how to create a life that you truly want. Tory has great tips on manifesting and is such a confident woman that I know you will take away so many good nuggets from our conversation. Connect with Tory Website: http://www.torydube.com/ Instagram: https://www.instagram.com/torydoobs/ Podcast: Where to connect with Andrea Instagram- instagram.com/andreaclaassen21 Facebook- facebook.com/andreaclaassen21 Website- andreaclaassen.com Facebook Group- facebook.com/groups/peacefulpower

026: Denise ist außer Atem und Ninias liebstes Stück schläft. Das ist die Ausgangssituation - wir sprechen über Paarbeziehungen, französischsprachige Ehemänner, rote Unterwäsche und Karamellbonbons. Um dann sehr schnell einen Ausflug in die Welt der Kinder- und Jugendbücher zu machen. Es geht um unsere liebsten Beleidigungen und Kontrolle von Wut. Viel Spaß, ihr Luschen! shownotes: Podcast „Where should we begin“

Dr. David Geier is an Orthopaedic Surgeon and Sports Medicine Specialist out of Charleston South Carolina.  Dr. Geier has been writing and podcasting on various sports medicine topics for years, and he was kind enough to send me a copy of his new book called “That’s Gotta Hurt, The Injuries That Changed Sports Forever.”  In this episode, we discuss how surgeries, treatments and prevention strategies have evolved for athletes over the years. Dr. Geier put a tremendous amount of effort into the supporting research for each chapter of this book.  Using stories of landmark injuries suffered by professional and collegiate athletes, Dr. Geier highlights how far the field of Sports Medicine has evolved in a relatively short period of time, the problems that still exist and offers insight into some potential solutions to these issues.  I believe that many different perspectives can appreciate the contents of this book.  Specifically, parents, athletes, coaches, aspiring athletic trainers, physical therapists and students.  This book would be a jackpot for a student writing a paper related to sports medicine! There are nearly 50 pages worth of references.  Dr. Geier did most of the hard work for you! Below are some talking points throughout the episode: What inspired Dr. Geier to get into Sports Medicine. Memorable circumstances throughout his career Pro Tennis Tournaments Why it is important to treat the whole person The inspiration behind his new book The current state of Sports Medicine and what's on the horizon Landmark injuries that have led to rule changes, better surgeries, training, equipment and how sports have evolved because of these injuries How injuries affect recruiting and drafting, predicting future health How to keep yourself marketable after injury How pro sports are a Darwinian process in that they weed out the guys and gals whose bodies won't hold up The pressure on the players to get back and play hurt which lead to further injury Advice to athletic career longevity: If possible give your body as much time as possible to let your body heal and not come back too soon What are the glaring gaps in the effectiveness of today's surgeries Most common injuries Dr. Geier sees in his patients  Why injuries in runners and kids are largely preventable and why injuries in contact sports aren't always as preventable The effects of patient expectations going into surgery As a patient, don’t be afraid to ask the questions Balancing risk vs. reward Why Dr. Geier is concerned about youth tackle football What happens to goal setting when injuries aren’t a part of the program Catastrophic injuries and an extreme sports discussion What worries Dr. Geier about extreme sports Appropriate progressions Check out our friends at The High Fives Foundation for more on extreme sport safety  The evolution of equipment and why Dr. Geier wouldn't be surprised to see a normalization of pitchers and infielders wearing helmets # HelmetsAreCool The role of collective bargaining in sports health & safety Greg Maddux's pitching follow-through technique which not only served to protect him from comebackers, but also earned him 18 Gold Glove awards How healthy athletes tend to focus on recovery  The difference between male and female athletes when it comes to injury WHERE CAN YOU FOLLOW Dr. david geier? website | FACEBOOK | TWITTER | LINKEDIN | Podcast Where can you get a copy of That's Gotta Hurt? That’s Gotta Hurt: The Injuries That Changed Sports Forever By Dr. David Geier Download Episode 88 : iTunes | Stitcher | SoundCloud Permalink

John O’Sulivan is the Founder and CEO of the Changing the Game Project and Author of the #1 best selling youth sports book on Amazon, Changing The Game.  His book is a parents guide to raising happy, high performing athletes and giving youth sports back to our kids.  John played college soccer at Fordham University and then played professionally before becoming a division-one soccer coach at the University of Vermont.  John has also broken a total of 24 bones in his body so he obviously had some great advice for the injured athletes in this episode! (Taken from Changing the Game Project's website) The mission of the Changing the Game Project is to ensure that we return youth sports to our children, and put the ‘play’ back in ‘play ball.’  They want to provide the most influential adults in our children’s lives – their parents and coaches – with the information and resources they need to make sports a healthy, positive, and rewarding experience for their children, and their whole family.  Parenting and coaching young athletes is an art, not a science, and the information you find on their website can help you navigate the maze of youth sports, and put a smile on your young athlete’s face, whether he or she is 6 or 16 years old. Their website is your one stop shopping for the latest and greatest information, research, and best practices regarding high performance, motivation, long term athletic development, fitness, nutrition, college recruiting, and more.  There you will find resources, training, videos, and books that can help you become the best parent or coach a kid could ever ask for.  It will help ensure that you do your part to make youth sports a wonderfully positive part of your child’s physical, social, and cognitive education. Below you will find John's TEDx talk on Changing the game in youth sports.  John is an expert on the environment in youth sports and offers great insight into how we can fix it in this episode.  This is a must-listen for parents, coaches and adminstrators of young athletes. Notes on Episode 83: Trigger moments that made John want to change the game: As an organizational director, while looking for resources to educate and help parents and coaches, information was lacking on how to communicate, motivate and inspire kids. Watching his six-year-old daughter play soccer, on the next field over there was a ten-year-old game and it was chaos with the parents yelling at the 13 year old referee. Saw the need for and intervention from someone with athletic, coaching and educational experiences.  When does playing sports stop being about enjoyment? We lose 70% of kids to organized sports by the age of 13, often before they ever have a trained coach. No place for kids to just play for fun (pick up games/free play). Lacking environments where kids have no fear of making mistakes. Why do people think that if its not organized, it's not productive? Usually pro athletes retire when the joy of playing no longer outweighs the injuries or the work needed to play at that level. We live in a world now where we compare how we feel inside to how everyone else looks on the outside. Parents fear their kid is getting left behind. Very hard to think of the long-run. Finding value in failure: Adversity and setbacks leads you to where you are today. Seek out adversity and protect against danger. The difference between a bad coach vs. dangerous coach. Great coaches coach the person, not the sport. Customized coaching. The importance of coaches embracing a growth mindset when they expect their kids to be openminded learners. Making personal time for kids. Being a better listener and communicator. Making eye contact. Being more consistent. All can be learned. John's Tib-Fib fracture when he was 17: Coaches response to him sitting out in his first practice because of leg pain was,"What's wrong with you? You don't have the guts to make it" John's approach to injured athletes when he was a coach: Hurt vs. injured Role of coach is to take an athlete to a place they never could on his or her own.  Is this the time to push it? John Wooden taking notes at National Basketball Coaches Association's Convention at 91 years old. Embracing the growth mindset. Moments of misalignment from John's current train of thought throughout his coaching career: Didn’t realize the impact of his words. Rule of 1, one athlete, one comment, one time can change everything. You don’t get to pick and choose what the athlete remembers and forgets, so you better be intentional about what you say. Shared personal story. What did I want as a player? Am I acting that way now? Sports Specialization. For some kids it can be the right thing If that’s what they want and they are not forced into it. Still need well rounded strength and conditioning training and take time off. Prior to the age of 12 research shows that's not a good idea. Transferability to other sports. More likely to burnout. Overuse injuries. An Athlete's whole identity being wrapped up in the one sport. John’s injuries: 24 broken bones. soccer, skiing and mountain biking. Yoga has helped him a lot to keep his movement and strength. Tib-fib was the leg fracture. Initially feeling sorry for himself. Killed him to see healthy people who didn’t care. John saw people in PT with catastrophic injuries at 17, realized he didn’t have it that bad, he is going to get over this. Season ending injury advice: For those losing interest or discouraged in returning, get back to where you were and then decide if you want to quit. Career ending injury advice: Is their life full with out the sport? If empty, bring in professional help, like sports psychologists for example. We know some great one's (MIND OF THE ATHLETE). Transition to life after soccer: Assistant coach at The University of Vermont. Harder when he left coaching to work on Changing the Game. Advice for parents coaching their own kids: When practice is over you have to take your coach hat off, or else practice never ends. Touching base with your kid to ensure they still want you to coach year after year. Conscious of their friend dynamics. Culture of safety pillars: Every decision is made based on the welfare of the athlete, not the outcome of the game. Those of us in charge of sports, educate yourself and err on the side of caution. At the professional level they need to do better, because they are the model. Toughness is having the courage to chase after what you believe in, even when its hard. WHERE CAN YOU FIND MORE ON CHANGING THE GAME PROJECT? WEBSITE | FACEBOOK | TWITTER | YOUTUBE | PODCAST Where can you get a copy of Changing the game? Changing the Game: The Parent's Guide to Raising Happy, High Performing Athletes, and Giving Youth Sports Back to our Kids By John O'Sullivan WHERE CAN YOU FOLLOW JOHN O'SULLIVAN? TWITTER | LINKEDIN | john@changingthegameproject.com Download Episode 83 : iTunes | Stitcher | SoundCloud Permalink

Welcome to How She Really Does It: the place where inspiration + possibility meet. The show features conversations and interviews. And every other week, you get a MINISODE where I talk to you about one thing on my mind + how you can take action. LISTEN HERE Mentioned in this Podcast Where are you rooted [MINISODE] Thank You for Listening! There are a lot of podcasts you could be listening to today, and you chose mine. I am filled with gratitude for being a part of your day. Tell me what you found most useful in today’s show: Leave an honest review on iTunes review. Your ratings and reviews help out the show and I read each one and give shout outs at the end of the show to each reviewer. Subscribe on iTunes to the show. Subscribe to the newsletter + email me to tell me what is the most useful from each interview for you. Thanks for listening to How She Really Does It, the place where inspiration + possibility meet. I appreciate your emails about the show + its impact on your life. I look forward to serving you with this show! Until next time, I look forward to hearing about how you evolved to yourself using goals. I am smiling big for you! smiling, The post Goals to Evolve Yourself [MINISODE] appeared first on howshereallydoesit.com.

“Spending time on secondary priorities is the reason you have 20 half-finished projects instead of 5 completed ones.” ~James Clear Can you believe that spring is officially here, and quarter two of 2017 is already here? I don’t know about you, but these past weeks have flown by. Now, I don’t want to spend a bunch of time hashing over the past three months, asking you if you’ve stayed on track with the goals and plans you laid out at the beginning of the year. If I were a betting woman, I’d guess that you’ve made progress on some plans but others have stayed in pause mode because of lack of time, clarity or resources to take action. Am I right? Regardless, I want to use today’s episode to kick start that fire in your belly and help you get ready to make the most of quarter two. Because while quarter one is already over, quarter two is still ahead of you beckoning you to make the most of it. I wanted to share one of the best ways I know of it get back in the swing of things and set a path for progress. And that’s working in 90-day increments, with a mix of longer-term work and more specifically, short sprints. Listen in to today’s episode.  Recommended Resources PRO Project Plan  Podcast: Where to focus when you don’t know where to focus 5 helpful steps before you begin a new project  Podcast: The super simple strategy to overcome overwhelm  Thanks for listening: I want to thank you for listening and to those that have taken the time to review the show. If you like the Beyond PRO Podcast, please consider leaving an honest review in iTunes. Your review goes a long way to help this podcast get found by more people. Thank you! You can review & rate the show here Beyond PRO Podcast