Ask the Marketing Expert

After over 100 episodes of this podcast, I'm officially transitioning over to a new podcast - and very soon, a new brand - that puts people over profit in all the best ways. Normally, I would be really sad about releasing something that I've worked so hard on for so long but this - today - feels different. I've been doing this work for awhile but never this intentionally and never this boldly. I think that's why this feels different – because it's finally me. It's my whole heart being put out there and parts of me that I've felt unsure about sharing or have kept hidden because I thought it would be too weird for people. See, I have this belief that profit matters but people…people are everything. Without people there is no profit. There's no purpose to the work. There's no joy in the day to day. People are what make our jobs – and lives – so fulfilling as entrepreneurs. In fact, putting people first amplifies profits! With this in mind, I'd like to give you a preview of the new podcast so you can decide for yourself if this new direction and path I'm forging is one you'll join me on. I really hope you do, especially if this stretches or challenges you to think differently because that's where the real magic and growth happens. Thank you for listening, always. I am so grateful for you. ---- Subscribe + Listen to People Over Profit on Spotify: https://open.spotify.com/show/7lwMoiPzN7S38N9yCPPdbE

Most entrepreneurs are showing up at a FRACTION of their potential… ...they give 5% of their all on Facebook… …10% to their email list… …30% as a podcast guest… …50% to their customers… ...so of course they always feel the need to show up - they're not doing anything at 100%! So they see a fraction of the results they want. A fraction of the return on that investment. A fraction of the growth they expected. A fraction of the joy in each action. Everything in their life is done part of the way. On episode 104 of the Ask the Marketing Expert podcast, you'll start giving 100% of yourself 20% of the time - which leads to better results, more freedom, and a significantly higher return on investment. And if you're like, “Sounds great. I have NO IDEA how I'm supposed to do that!” you're in the right place. This episode walks you through exactly how you can do this without feeling like you're sacrificing anything to do it. Ready? Let's get to it! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Procrastination is something I've struggled with FOR YEARS. How about you? So many people are liars about this topic - either by claiming their lives are perfect or showing only the highlight reel. Maybe you're one of them? If so, that's okay - you're human! I have a sneaking suspicion that if you're triggered just from reading this so far, you won't like me much for the first half of this podcast, but hang in there. I promise I'll win you over in the end - and HELP you, more importantly! On episode 103 of the Ask the Marketing Expert podcast, we're going to talk about this like real adult humans. No fluff. Just the truth about why you do this and what to do about it when you do. By the end of this episode, you are guaranteed to feel better, have a plan, and be less alone. If you want all the secrets behind how I think and tackle life with less pauses and fear, this episode is for you! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Marketing is PRE-selling, which means it's NOT a sales activity. In fact, most of the time you shouldn't use marketing to sell directly to people. On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this. If you're like most small business owners, you may not be a natural marketer or salesperson - which is actually a great thing! Today, you're going to understand why, along with the real goal of marketing and how to be so good at it, you're crushing your goals like never before. If you're ready to make big leaps in this area, you don't want to miss this one! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Over 40% of businesses fail in their first few years - and 65% fail before the 10-year mark. This doesn't happen because people lack the skills or ability to succeed but because they BELIEVE they do. I've told myself I'm not pretty enough to be influential for YEARS, and guess what? I believed it so deeply that I made myself LESS influential. By not showing up as often as I wanted. By directing people to others instead of to me. By refusing to face how I felt about me + sharing it. On episode 101 of the Ask the Marketing Expert podcast, you'll drop these bad stories and uncover (and EMBRACE) your differentiators. If differentiators aren't immediately obvious to you, I'll give you a quick way to set yourself apart no matter what. If you're ready to feel clear and be equipped to take immediate action that leads to at least one positive change for you and someone else, this is the episode for you. Are you ready to dive into the topic of influence? Let's do it! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Oh, hey fellow entrepreneur! Ready to have your mind BLOWN? I could share so many things that don't matter when it comes to business (or life). On this episode of the podcast, I'm going to keep it to the 5 most common ones I'm seeing lately because I want you to actually walk away from this episode feeling amazing and productive, not overwhelmed. If you want more than 5, get on my email list. As you listen, be sure to flex your CEO muscle and discern what fits you best. By the end of this podcast episode, I want for you to feel clear and have some good takeaways of things you can work on or improve to see even better results. Are you ready for that? If so, this episode is one you can't miss! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Networking is GREAT! The problem is, most people do it all wrong. They go into it thinking, “this is how I build my business and make sales” instead of being strategic about it. They don't have a plan, measurable results they're tracking, or a follow-up process. I say it all the time to my clients - THE MONEY IS IN THE FOLLOW-UPS! If you go to a ton of networking events and leave with nothing more than a pocketful of business cards, you've done it wrong. Today, I want to talk about a few ways you can be more strategic when it comes to networking. Are you ready to make the most out of the time you invest when networking - for you and those around you? If so, tune in + be prepared to take some serious notes! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Social media can be a MASSIVE drain on time for most entrepreneurs. You can easily invest hours per day with very few returns, from commenting in groups to posting your own content across multiple platforms and engaging on others' profiles - if you even get to that. It's exhausting! So, what's the secret to transitioning your social media activity from soul-sucking to fruitful, with leads coming in from every direction? You need a way to attract people to you, let them know who you are, get them excited about what you sell, and buy it. Today, I'll explain how you can do this simply so you can eliminate any overwhelm you feel with social media, fast. If you're ready to walk away with a strategy that's clear, doable, and works to get you customers, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Communities can add a ton of value to businesses. Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth! The value of this is endless, from user-generated content to loyalty, brand advocacy, events, education, and true connection. The problem is, most communities today are thrown together without foresight. We see a desire for them and have two instant thoughts: If I build it, they will come The best communities are built by their members Both of these are FALSE. If you desire to build a truly successful community, you need to step up as a leader and strategically cultivate the environment and results you want from it. Today, we're going to walk through what this looks like and how to do it. If you'd like to create a community that's designed to benefit your members as much as it supports the growth of your business, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How many offers should you have or be making in your business? I started my business trying to sell close to 30 offers - and failed. When my coach at the time asked, “Justine, how many offers do you have?” my head dropped down in embarrassment because I knew I had too many. After cutting out all but 3 of them, I started to make money for the first time EVER in my business. This got me thinking. Should you be limiting yourself to one offer? Maybe...maybe not. By the end of today's episode, my goal is for you to know what you want to do - at least for now. If you're ready to confidently present the ideal offer(s) to your best customers, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's be honest, you're not REALLY competing with well-established brands when you're new to business - you're vying for the attention of their customers. When most people think about differentiation as a concept, their brain will immediately go to comparative differentiators like: Pricing Features/Benefits Customer Experience These are the attributes of your offerings that you believe are better than or different from your competition. Some other, less obvious, comparative differentiators are things like your branding, the problem you solve, and even your mission or values as a brand. All of these can be replicated or closely copied by others in your space, no matter how unique to you they feel. Then, there are holistic differentiators, which few entrepreneurs can rely on. And finally, there are your unique differentiators or things no one can replicate, like your personal story, voice, or even copyrighted material. Today, you'll uncover your differentiators and, if your differentiators aren't immediately obvious to you, a way to stand apart no matter what. If you're ready to create a brand people know, like, and trust that feels special and magnetic, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Every entrepreneur has a personal brand, including you. As one of my favorite authors Simon Sinek says, “there's what you do and why you do it.” Branding is the embodiment of the why. It captures the feelings and emotions of your brand and creates long-term value and trust. Think about it as your essence and the core of your business. Today, you're going to define this in under 30 minutes by doing a few simple exercises on branding that I give to my clients. If you're ready to discover what you want people to associate with your name and how to influence them to do so, this is the episode for you. Get ready for some powerful changes in a short time! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Entrepreneurs - and humans in general - are not taught how to be productive! Today, I'll be shining some fresh light on this topic of productivity and procrastination and leave you with some super actionable hacks and tips for being even just 1% better today and every day, so you can see the impact of this work compound by the end of the year. It's time to stop being so unfair to ourselves when it comes to this skillset. It's easy to look at other people's perfectly presented lives online and feel like we're lacking. After listening to this episode, that's no longer going to be your default setting. If you're ready to ditch bad habits and thoughts about productivity once and for all, this is the episode for you! Get ready to walk away feeling inspired and ready to crush your day in a meaningful way! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How do you measure success in your business - and how often? Today, we're going to talk about conducting thoughtful evaluations in your business on a consistent basis, so you can more easily see where there's room to improve, evolve, grow, adapt, and strengthen the actions you take for optimal success. Most entrepreneurs understand and even have a process for this, yet they don't do it often (or often enough) to see real change. If you want to have a business you love that operates at maximum profit, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You've probably heard people talk about being in a toxic relationship with a loved one, but have you ever evaluated the health of your relationship with your business? Today, I want to talk about some signs of healthy and toxic relationships as they relate to business so you can start making decisions that impact your growth and move you closer to your dream business, whatever that means for you. When you're honest about where you are, it's easier to fill the gaps between there and where you desire to be. This is how thriving businesses are built. If you want to be in the 10% of businesses that actually go the distance, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about customer acquisition costs (CAC) and how to lower them quickly and strategically as an entrepreneur! Most entrepreneurs never calculate this number. They don't have a clue what it costs them to acquire new customers, so planning for profit simply doesn't happen. Over 80% of my business is profit, and my customer acquisition costs are between 1-3% of my average lifetime customer value. Today, I'm going to share how I've created this result and lots of different ways you can reduce your CAC to see higher profit margins in your business - starting as soon as today. If you want fast, creative ways to dramatically increase your profit, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Let's talk about how to create money in your business whenever you like. A lot of times when you read articles or listen to podcast episodes on this topic, the methods they share to make $1,000 are outside of or unrelated to your specific skill set and what you sell. This is different. Today, we're going to be focused on ways you can create a thousand dollars that align with the business you're building and can be replicated to create money anytime in feel-good ways. If you want to make money easier - repeatedly - then this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

You may have some ideas about consistency that work against your success. The truth? Consistency doesn't demand a frequency, just a commitment. It's about creating steadiness. Whatever is going to bring you the highest ratio of satisfaction to joy and success is best. Today, we're going to talk about how you can decide on a plan for consistency that gets you to a point where you are certain about how often you show up and crush it when you do. If you want to continually see success no matter what consistency looks like for you or your business, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Often, entrepreneurs - especially solopreneurs - will control their flow of new customers by selling or not. A quick jolt when customers are needed and abrupt stop when they either have no or little capacity to take on more of them. This is a mistake, and today we're going to talk not only about why but how to strategically set yourself up to sell all the time without the stress of too many or few new customers as a result of your efforts. If you want your effort as a salesperson to guarantee sales more often than not, this is the episode for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK when it comes to content creation: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

There are tons of personality types - and blends of personality types - out there. Five of them, in particular, are ones I see most of the entrepreneurs I meet and clients I serve fall into. They're more like personality “buckets,” and today we're going to walk through each of them and how to best market yourself and your business based on the natural skills + characteristics of your type If you're seeking creative ways to sell and play to your strengths as an entrepreneur, this episode is for you! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

As more businesses come online, your visibility becomes more clouded and your voice is harder to hear. It's not that your offers aren't amazing or that what you're saying or sharing isn't the exact thing people need to hear now, it's just busy online. Many entrepreneurs struggle with how to be seen by their ideal audience - from how to build a following to growing an email list, getting free press, and beyond. Today, we're going to brainstorm some creative solutions together to make visibility easier for you. This episode is no fluff, all action! If this is one of your major sticking points in marketing, you're going to love this episode. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Trust was an unnecessary luxury 10 years ago in business. The internet wasn't nearly as explosive as it is today - with access to information to prove and disprove almost everything that's being said in seconds. Today, that story is changing - especially for entrepreneurs and small business owners. Trust is now a requirement to succeed, and it's vital to your success and joy as a business owner. What will the foundation of your business be, if not one of trust? Today, I'm going to share some of my best tips to build trust and scale your business with integrity and get you thinking about trust in new ways. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

There's a lot about success that gets missed, from habits we overlook because we've done them for so long to relationships we forgot exactly how, why, or when we built and processes we've mastered and never wrote down. If you ever listen to interviews with celebrities or highly successful people, they'll always talk about how in their first iteration of whatever their career was they always did what they had to do to reach the level of success that they desired to reach. A lot will mention hustling and overworking – even burning out. We're going to talk about all of this, including the shift happening today with more businesses coming online and a new expectation that it doesn't take that much effort or that much actual physical work to create massive results. Today, we're going to talk about what it REALLY takes to be a successful entrepreneur, what struggle looks and feels like as you navigate the ups and downs of business, and everything in between. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

How you decide to run your business effectively is rooted in your desire to succeed, and profit generated from sales and marketing actions is your clearest marker for success. Your business processes impact all of this. Today, you'll be invited to answer some specific questions about how to scale, outsource, and become known as an expert that you've probably never considered. You'll also be challenged to make quick decisions and stand by them, which is a growth exercise every entrepreneur will benefit from doing, no matter how close to scaling your business you are now. Feel free to replay this episode each time you face a new stage of evolution in your business. It will land differently every time, guaranteed. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

Marketing and selling go hand-in-hand. Marketing is pre-selling, which means the conversations you have with people individually become conversations you have with many people at a time in a single place. It's simply selling at scale. Today, we're going to walk through how to overcome objections, stand out no matter what platform you're on, and create instant demand for your offers and high-integrity urgency to buy. Whether you have no sales yet or are selling your offers like crazy, this episode is a GAME-CHANGER! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Instantly get UNSTUCK with these 52 free magnetic content prompts: https://www.growthmindsetmarketers.com/52-magnetic-content-prompts-download

When you choose to be on social media as an entrepreneur, do it for the right reasons with a strategy you love. This will help you understand where and how your energy is best spent and how to monetize your profiles and pages in ways that feel good to you. Today, we're going to talk about just that, from why you're on social media to why people follow you and what they expect from you there. The questions you're asked on this episode will help you stand out and create a meaningful social presence that generates interest in your brand and improves sales of your offer - guaranteed. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs

Knowing how to build an email list is just the beginning of email marketing for entrepreneurs. You'll also want to master the kind of content you share with your subscribers and know how to convert them into fans and paying customers - and don't even get me started on evergreen campaigns! Today, we're going to talk through some of the most important considerations you'll make as an entrepreneur using email marketing, from how often to send emails to ways people open, click, and convert from your emails, and when to automate your success with certainty in repeated results. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs

Whether you want to rank first in search engines, have certain capabilities on your site, or convert from a single sales page, there are a number of marketing considerations to make before and as you create or edit your site to make sure it attracts your ideal buyers + converts them into customers. Today, we're going to talk about how to approach websites in really simple ways, so you aren't sinking more into this than needed – and since website development is far from an income-building activity, this is HUGE (yes, even if you hire out the work to someone else)! ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Crafting marketing messaging that attracts and converts to actual sales is hugely important. I'm talking about articulating your offer's value, attracting people to your offers instead of chasing them down, creating a mutual understanding on topics related to your offer, and even having a brand people love. Today, we're going to talk about how to do all that and why it's so important, regardless of what industry you're in, who you serve, or even what you sell. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Niching down too early is a big mistake. In fact, your audience is naturally determined by your offer! Too often, audiences are chosen based on thoughts and assumptions, rather than a clear value proposition and strong messaging that naturally attracts ideal buyers. Today, we're going to fix this by talking through some simple questions you can ask to clarify or validate your niche (or audience) and be prepared to serve them well. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

Did you know that creating offers is a marketing activity? It's true! Your offers are created with one thing in mind: sales. So naturally, thinking about how to sell your offer before, during, and after the process of creating it is a strategic marketing decision. Today, we're going to walk through some questions that'll help you create (or validate) your offers to make sure they're no-brainers for your next best customers. ------------- Helpful Links: Master Your Marketing: https://www.growthmindsetmarketers.com/MYM Join the free Facebook community: https://www.facebook.com/groups/CompassionateOnlineEntrepreneurs Subscribe to the "Get Inspired" email series: https://www.subscribepage.com/gmm_email_signup

This episode of the Ask the Marketing Expert Podcast is a pivotal one for entrepreneurs! I talk about the importance of aligning your actions to your brand, values, and mission as a business to guide you through a line of questioning that's often overlooked in the business world. I also announce the catalyst for the episode and introduce my latest project, the Compassionate Marketing™ Podcast! This business podcast gets right to the heart of these and all your other marketing, branding, and sales questions. Tune in each week to inspiring interviews and masterclass-style episodes + walk away ready to apply what you've learned with big results! In the meantime, be sure to listen to this entire (final) episode of Ask the Marketing Expert with a fresh perspective and thoughts you can apply and explore more when done. Thank you for your loyalty + trust. See you over on the Compassionate Marketing™ Podcast - where episodes are already LIVE! Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

This episode of the Ask the Marketing Expert Podcast is all about how to grow your email list! I walk through every individual action I took to hit 10k subscribers, broken down by category, level of effort, subscribers gained, and specific steps I took to hit each goal so you can replicate my success in your own business. If you'd like to grow an email list of engaged fans who desire to work with you, this is the episode for you. Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

This episode of the Ask the Marketing Expert Podcast is a crash course on how to create more ease in your business. I walk through the core questions you need to explore to find and operate fully in your zone of genius, from the book The Big Leap, as well as some key mindset shifts and action steps you can use to up-level your thoughts and results. If you'd like to get your business in front of more people with less effort, this is the episode for you. Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

This episode of the Ask the Marketing Expert Podcast is all about one simple shift. Do this, and you'll be sure to inevitably hit every goal you set in your business, from revenue to social media followers, email subscribers, website visitors, and beyond. If you're trying to understand why you haven't been hitting goals you set or desire to start hitting even bigger goals than you are now, this is the episode for you! Packed with insight you'll love and be ready to apply as soon as it's over. Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

In this episode of the Ask the Marketing Expert Podcast, we're going to talk about what marketing and economics have in common. I'll explain how to be strategic and think differently when it comes to your thoughts about pricing, demand creation, audience selection, and more so you can set yourself up for success. If you're ready for lots of new customers in your business with a few simple shifts, this is the episode for you! Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

Have you been wondering if you're using the right marketing channels? Maybe you see other people using podcasts and wonder, “should I have a podcast?” or see fast growth for people in your industry on TikTok or LinkedIn while your focus has been on Instagram? Now, you're starting to wonder if you're missing something. Is now the best time to add, remove, or change marketing channels? In this episode of the Ask the Marketing Expert Podcast, we're going to talk about what to do when this happens. I'll share my thoughts about switching platforms, adding channels, etc. as well as how you can create a real strategy around this, so you're clear on what to do next. If you're ready to get more eyes on your business without burnout, this is the episode for you! Visit www.growthmindsetmarketers.com for more information about Justine + how to work with her.

Do you wish you could rank on page 1 of Google searches? If you want to learn the simplest way to rank high in search engines, listen to this episode! In it, you'll learn: The secrets to rank high in searches Simple SEO tools to accelerate your success How to leverage SEO in many ways for growth And more! This episode has everything you need to start showing up in search engines better than ever! It's like a crash course in SEO basics you won't find anywhere else. If you want to learn how to get creative - and get results! - with SEO, this is the episode for you! P.S. Check out growthmindsetmarketers.com to learn how you can work with me for even faster success with SEO.

Are you failing to hit your revenue goals?If you want offers that are irresistible and fun to sell, that make you more money in less time with less effort, listen to this episode! In it, you'll learn what an MVP is and how you can create one. This is your key to massive growth and effortless sales! An offer that's in demand, memorable, and creates traction in your business like you've never experienced.If you want to create or validate your offer as one that's easy to sell, this is the episode for you!P.S. Check out growthmindsetmarketers.com/trial to claim your 7 FREE days of coaching.

Are you getting lots of direct no's to your offer or simply not selling anything?Before your brain spirals out of control or you begin to believe your offer is bad, your pricing is off, or you're targeting the wrong audience, listen to this episode! In it, you'll learn why people are objecting to your offers and learn ways to fix it.If you desire to increase your income and overcome less objections in your business, this is the episode for you!P.S. Check out growthmindsetmarketers.com/trial to claim your 7 FREE days of coaching.

Growing your Instagram following is just a small part of the value in the $1.80 Method as an engagement technique. There is so much more you can do with this - and so much more value you can gain from it as you pour value into your audience.In this podcast episode, you'll learn what the $1.80 Method is and how to use it differently than you've ever been taught before for maximum results. This episode is short but value-packed! You'll have a lot of ideas after listening, guaranteed.If you are using Instagram (or any social media, for that matter) to share your business, this episode is for you!P.S. Check out growthmindsetmarketers.com/trial to claim your free 7 days of coaching + a 5-page companion workbook to this episode, so you can start seeing results in your business faster!

Email marketing is a scalable relationship-building tool that works wonders for building a business in more passive ways.In this podcast episode, we're going to talk about why you might use email marketing in your business, the tools you can use to make email marketing simpler, step-by-step instructions for building an email campaign from start to finish, owning your list, and more!If you are currently using email in your business or thinking of using it, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to claim your free 7 days of coaching + start seeing results in your business, faster.

You don't need lots of money to market your business. What you need is creativity, and if you haven't yet trained your brain to be a creative vessel, now's the time.In this podcast episode, we're going to talk about the importance of creativity and how it separates those who win and those who fail. I'll also share what I believe to be the 5 things that are critical for your success when running a business - including creativity - and provide some examples of ways to get more creative!If you want to experience more success as an entrepreneur and hone your natural skills to thrive more easily, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to claim your free 7 days of coaching + start seeing results in your business, faster.

Your persona, or who you show up as and how others see you, plays an important role in your business - especially when it comes to your marketing. In this podcast episode, we're going to talk about the role of personas in business and how you can find and adopt one that truly serves your business growth.If you want to change how you show up in your business for the better and truly love who you're becoming as an entrepreneur, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to claim your free 7 days of coaching + start seeing results in your business, faster.

Have you been told to use authority to build your audience (and revenue)?Write a book, be a guest on podcasts, apply for speaking gigs - it all sounds great, but this is often done in the reverse order and makes it harder for you to scale quickly! There is a time in your business when building authority and scaling makes sense, and there's a time when it doesn't.If you want to make more money sooner and build authority more effectively, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to claim your free 7 days of coaching + start seeing results in your business, faster.

Are you struggling to create a daily routine that sets you up for success?While there is no one-size-fits-all solution in terms of specific tasks, there is a process many successful entrepreneurs follow to create an environment that's built for success long-term. The more you know about how to be intentional in your day, the better off you are when it comes to generating income and impact from your actions on a consistent basis.On this episode of the Ask the Marketing Expert podcast, you'll learn what successful entrepreneurs - especially those making 7+ figures - are doing to ensure their success, starting with a simple daily routine and success habits.If you want the secrets to creating a daily routine built for success that you will actually follow through with, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to learn how we can create an authentic relationship beyond the podcast that changes both of our lives for the better.

Creating meaningful, genuine relationships with people is tough!Over the years, I've learned what it really takes to do this effectively to create a more joyful life and build a business that makes money, simpler. It starts by knowing what you desire to gain from your connections, and implementing what I refer to as the 4 core pillars of authentic connection both collectively and consistently.On this episode of the Ask the Marketing Expert podcast, you'll learn what these core pillars of building authentic connections in business and in life are and how to use them to begin living a richer life as soon as today.If you want more customers, partners, friends, and a better relationship with yourself, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to learn how we can create an authentic relationship beyond the podcast that changes both of our lives for the better.

If you are making under $100,000 per year in your business and have more than three offers, you could be losing money and creating more work for yourself.This is why too many offers can be bad for business - especially in the beginning. When you have less offers, you know exactly how to market them to reach more people. Plus, you naturally sell more of them for a number of reasons.On this episode of the Ask the Marketing Expert podcast, you'll learn how to maximize sales and build a brand people love + trust by doing LESS.If you want to work less and earn more, this episode is for you!P.S. Check out www.growthmindsetmarketers.com/links to continue the conversation or find out how we can work together to grow your business!

Do you find times in your business that are slower than others?Experience seasons of feast or famine, ups and downs, or confusion and stuckness?This has been somewhat normalized for entrepreneurs, but that doesn't make it required or necessary! You have a choice, and today I'm going to explain a few of my favorite choices for you to make when it comes to slow seasons of business.On this episode of the Ask the Marketing Expert podcast, you'll learn about everything from promotion schedules to partnerships, scheduled reviews, and more.If you want more seasons of consistency and profit, this episode is for you! P.S. Check out www.growthmindsetmarketers.com/links to continue the conversation and learn how we can work together to put some of these things in place.

If you're an entrepreneur, I'm guessing you value freedom on some level.Freedom in your schedule to do more of what you love.Freedom from financial limits set in corporate jobs.Freedom to work with who you want, how you want.But most of us tend to work MORE and have LESS of these freedoms – especially in the beginning. Why is that?!I think it's because we don't know how to simply create freedom in our businesses, which changes today.In this episode of the Ask the Marketing Expert podcast, you're going to have a front row seat to a masterclass on freedom creation in your business - this one is a MUST-LISTEN!For more tips + value, visit www.growthmindsetmarketers.com/links!

If you're a business owner today, there's a good chance that you're using some sort of software in your business. Software and business applications are used for so many reasons, but mainly they increase your productivity, help you measure and track your effectiveness and allow your business to run while you sleep.In this episode of the Ask the Marketing Expert podcast, I'm going to share a few of my favorite software tools with you that are cheap + AMAZING for leveling up your business fast, so grab a pen and paper + get ready to take lots of notes!For more tips + value, visit www.growthmindsetmarketers.com/links!---------------------------------------------------------------------------------------Software recommended on this episode: Add to Calendar - https://addtocalendar.comGoogle Voice Typing - https://docs.google.comCreative Market - https://creativemarket.comRecurPost - http://recurpost.comMailerLite - https://www.mailerlite.comWaveApps - https://www.waveapps.comKajabi - https://app.kajabi.com/r/nEvmmeWhZapier - https://zapier.com