Keeping Business Real

This podcast has been one of Lisa’s favourite creative outlets. As a multi-passionate entrepreneur who could talk for hours on end about online business and marketing, it’s been bliss to create.With that said, it’s time to press the pause button. In this episode Lisa shares why she is pressing pause on recording new episodes. Intentionality, direction and purpose are all coming into play. Tune in to hear what’s happening behind the scenes, what Lisa and the team are bringing you next and what the future may hold for this podcast.In this episode, you will hear Lisa mention her Breakthrough Mastermind. This is a 12 month, high-level mastermind experience for female entrepreneurs. The 2019 participants have experienced tremendous growth and success and applications will open for 2020 soon. Join the waitlist to be notified of how and when to apply. Places are limited and those on the waitlist will have the best chance of securing a spot.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa is coming at you from her hotel bed in Dallas, Texas. She’s joined by her exceptional friend, coach and best-selling author Lisa Carpenter. If you’ve listened to the podcast for a while, you might remember Lisa’s guest spot in November last year on navigating your transformation. If you missed that one, we highly recommend checking it out. The woman is exceptional!Today’s episode is a real and raw look at the struggles and wins of online business and what arriving at a breakthrough month really requires. Lisa Carpenter has just experienced one of her best months in business and this is an insightful look at the what, how and why of arriving at that point. Enjoy xShow Notes:0:45 Lisa introduces her friend Lisa Carpenter, best selling author and executive coach.2:45 The impact of tying your success to your bank account.6:52 Burning it all down and moving out of the ‘trying so hard’ space (when you’re in every program and in alllll the FB groups).12:30 The flow and letting go that lead to Lisa’s most successful month in business yet.17:20 The way around ‘can I do it again’ fear and disbelief in your ability to replicate success.20:25 You can’t shortcut business success. It will take time and tenacity.22:20 Podcast power!! Lisa Carpenter’s experience with her Full Frontal Living podcast.26:30 The Lisa’s reflect on the big lessons and what it means to truly turn inward and follow your own path.Links:Connect with Lisa Carpenter on Instagram and her website.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa invites one of her coaching students and entrepreneurial success stories, Caroline Partridge, onto the show. Today’s chat is an in-depth look at how Caroline has created and grown her online business, and why she is now pivoting and growing into an entirely new area.Hear from someone who’s done it, what mindset was needed, what time it took, what courses she’s relied on, and what has been key to her success.Lisa and Caroline chat about a brilliant foundational course for online business owners: James Wedmore’s Business By Design. The course is now open for enrolment and Lisa offers some huge bonuses to her listeners, including 3 x live group coaching sessions. Check out what is on offer and learn more about the course here.Show Notes:1:05 Introducing Caroline Partridge: a successful online business owner in the throws of pivoting her business.5:55 How Caroline transitioned from blog hobbyist to business owner - the random trial and error, the mindset shift and James Wedmore’s Business By Design course.11:30 Caroline’s membership journey - why it worked and why she is letting it go.13:45 Caroline shares how she has arrived at being ready to evolve her business and how important it is to have done the work and laid the foundations.20:10 Lisa and Caroline jam on social media strategy - what to hold on to, and what and when to let go.28:30 Why you need to find the people who get what you’re doing. Lisa put’s it out there - online business is still fringe!33:20 How Caroline leans into the Business By Design course content over and over again.Links:Find Caroline Partridge at Aussie Allergy Mum here and Social Strategy Mum here.Interested in BBD? Join Lisa for a Q & A session this week on Weds here.

Lisa is soon to be hitting the streets of Dallas to connect with her Mastermind and stretch those wings a little further. While she’s thinking about her US friends and mentors, she reflects on the differences between US and Aussie culture and what that means for the savvy entrepreneur. If you’re looking to learn from the best and then implement in the context of your audience, this episode is for you.In this episode you’ll hear mention of James Wedmore’s course Business By Design. Lisa has personally taken James’ course and 100% believes there is no better foundational course for online business. She is thrilled to affiliate for the upcoming round and will be offering you some value-packed bonuses if you’re keen. Use this link to check out James’ free video series The Rise of the Digital CEO and see the incredible value James brings to everything he does.Lisa also invites you to get on the waitlist for her Breakthrough Mastermind - the only mastermind of its kind in Australia. If you’d like to hear when applications open for 2020, head over here and let us know.Show Notes:3:00 The knowledge and energy that can be found in learning from the big names in the US is magic.7:00 The Aussie approach that keeps Aussie’s small.8:05 Why you need an “Australianisation” of big ticket programs like Business By Design by James Wedmore.12:15 How recharging you will grow your business.14:45 Why Lisa stopped marketing Keeping Video Real to the US market.16:20 The extra support Lisa can offer you if you’re considering James Wedmore’s upcoming round of Business By Design.Links:The Rise of the Digital CEO: Free video series by James WedmoreWaitlist for the 2020 Breakthrough Mastermind: Lisa Corduff’s signature Australian MastermindConnect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa nails down her Laguna Beach-based mentor, James Wedmore, for another chat, and this one can only be described as a doozie for all online business owners. Top up your teapots or lace up your runners and hit play. Lisa and James cover what market saturation means (or more to the point, doesn’t mean) for you, the questions you must be asking yourself to grow your audience, and so much more.We know you either do already or will soon love everything James Wedmore, so here’s a treat! James is running a free video training called the “The Rise of the Digital CEO”. Yes, that is the link. Yes, it’s FREE. Yes, the man is a genius. What are you waiting for?!In case you’re wondering who exactly this Mr Wedmore is, James (in a very tiny nutshell, as he is so much more) is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the absolutely unmissable podcast, Mind Your Business.Conversation Highlights and TakeawaysTakeaway: Market saturation is an unprovable opinion. Market sophistication, on the other hand, is a thing and it’s here. James dives right into slamming the ‘the market is saturated’ argument and shares exactly why it’s just another excuse to stay comfortable.Highlight:James’ pep talk on entrepreneurs, problem solving and forward thinking - plus, get the lowdown on what your ideal customer is not laying in bed at night wishing for.Takeaway:Stop asking: how do I grow my following?Start asking: how do I lead? How do I disrupt the marketplace? Am creating content worth following?Highlight:James provides this ripper explanation of confidence when discussing visibility blocks: confidence is a present personal state that is primarily based on our expectations about the future. If you stress about how your posts or content might be received, check this out.Links:Register for James’ free video training series: The Rise of the Digital CEO

Something a little bit different in this weeks episode. Lisa's Business Manager Mel takes over the mic to help reduce Lisa's to-do list, and share a few tips on hiring, outsourcing and tech platforms. She also shares a little about her role, how it has evolved over time, and how the business has been set up to ensure that Lisa can focus on 'Lisa only' tasks.Links:Find more tips from Mel on Insta or at her website.

Are you a parent and a business owner? If so, you probably feel the ‘school holiday effect’ hard. In this episode, Lisa digs into her guilt and overwhelm-free approach to enjoying the school holidays and keeping your business ticking along.Summary of Key PointsWhat do you need to be able to enjoy the school holidays? Whatever that is, it is okay for you to have it! Kid’s not keen on going to a school holiday program? It’s okay to send them anyway. Need to get away for a few days for some adventure (and to break the monotony)? Make it happen.There is so much flexibility and choice when working for yourself. Was that part of the reason you became a business owner - so you could enjoy these moments with your kids? Are you running your business in a way that allows for that?It’s easy to roll along focused on the hard bits. Can you challenge yourself to find what there is to be grateful for?Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa is helping a friend with marketing materials for a new business. She sent them a list of initial questions to start the process and shares with you today the 18 questions you must ask yourself to improve your marketing. Dive into your ideal customer, understand what makes you different and why people should be trusting YOU!Grab a pen and paper and get writing - there's bound to be something you haven't thought of and it could be the missing ingredient when it comes to selling your online product or service.Do you need some extra help figuring out exactly who you’re talking to, what you’re saying and what your first course will be? My friend and mentor James Wedmore is about to run a live masterclass called Nail Your Niche. He guarantees you’ll come away with those questions answered so you’ve got nothing to lose. Check it out!Links:Sign up for James Wedmore’s live masterclass: Nail Your Niche here.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Mid-year can roll around so fast, can’t it?! In this episode, Lisa is intent on lighting a fire in your belly that’ll carry you well into the second half of the year. She shares where she is at with some of her own goals and prompts you with questions that will allow you to dig deep and set your course for a year that feels exactly the way you’d hoped.Show Notes:0:34 Is June hectic for you? Lisa shares what June looks like for her.1:14 Lisa asks some hard questions to help create a line in the sand moment for you.2:32 Lisa’s 2019 goal that has gone unloved.3:30 Do you need a trip to the drawing board to upgrade your goals??4:06 Do you recognise the possibility that you can have a breakthrough moment at ANY TIME?5:27 Lisa has some hot tips on how to change the ‘doing’ you do in your biz.7:30 The essential ingredient you need to set aside time for.8:15 Lisa is intent on starting a fire in your belly!Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

In today’s episode, Lisa reflects on the ease and organisation of her most recent launch, which also happened to be her most successful. She dives into the stories she held onto for so long that kept her from experiencing ease and shares what she is finding on the other side of letting those stories go.If your business feels hard a lot of the time, this episode is a breath of fresh air.Show Notes:0:31 Lisa shares the stories that she believed underlay her business success.2:02 What went down in Lisa’s easiest, least stressful, most successful launch yet.4:05 Lisa poses a question (or 5) to get you thinking about the level of ease in your business and life.5:50 The question you can be asking yourself often to help you shed the old version and embrace where you’re at now.7:43 Does ‘work less, earn more’ feel irrelevant to you?8:50 What if it does continually feel hard?Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today’s episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things.Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her client (aka zero sleaze copy). She’s incredibly generous with her knowledge and draws on her experience as a print journalist to deliver exceptional value.Show Notes:0:30 Meet Sophia and learn what a copywriter actually does.3:27 Lisa and Sophia vibe on creating stories, selling through connection and the value of good copywriting.7:10 The when and why of long form over short form (pssst this is valuable even if long form gives you shivers).9:35 Why your product is not for everybody, and how to get your customers nodding in agreement while on your sales page.15:29 The mistake lots of wellness biz owners are making on their “sales page”.18:05 The sales page format that’ll increase your conversions.18:42 The key to creating value when presenting an offer.22:30 The sales psychology that’ll help you curate and price your offer.27:27 The three things to put “above the fold” (the part that is visible before you start scrolling).29:21 The essential elements of a sales page and why you need the ‘Problem Agitation Solution’ formula in your life.34:04 This is why your sales page is an act of service.37:55 What you can do to make your sales page easy to read.38:32 The testimonial mistakes to avoid when providing social proof.41:30 Alternatives to the super expensive, perfectly designed sales page.43:00 Sophia has some amazing free resources for you. Head over to her site and grab her 5 Step Sales Page Process.Links:Connect with Sophia Arthur at sophiaarthur.com and on Facebook and Instagram.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa talks launches in this episode and shares a different objection that has surfaced when launching her new program. She has been surprised by the fear her community is feeling about the transformation on offer in her Ready For Change program, and shares with you how she has addressed this objection and the importance of being in conversation with the people who haven’t bought.If you’d like to view the sales page and see what Ready for Change is about, head over here.Show Notes:0:50 What the sales process tends to become about.1:35 The objections Lisa became familiar with while selling her Small Steps products.2:20 How Lisa’s current launch is bringing through a new objection.4:10 If you offer transformations in your biz, you need to be conscious of this.5:20 What Lisa is telling the people who’ve been reaching out to her with their fears.6:35 Lisa’s personal approach to change and feeling scared.8:05 Check out the Ready For Change sales page to see how Lisa has approached the fear objection.9:45 Always be in conversation with the people who haven’t bought.Links:If you’re interested in Lisa’s brand new program, Ready for Change, take a peek at what it’s all about.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

In this episode, Lisa shares a theory on unhappiness that her mentor introduced her to - unhappiness occurs in the gap between where you are and where you want to be.Of course, there are many theories on happiness, and Lisa shares this one today not as ‘the right one’ but as something that has had a profound impact on her business and life. Listen in as she fleshes out the idea and provides insight into how she’s closed that unhappiness gap.Show Notes:0:30 Lisa shares the happiness theory her mentor shared with her that has helped her in her business.1:50 You may never make it to B from A but that doesn’t have to have anything to do with your happiness.5:40 Who are these unqualified, ‘loud’ people who are more successful than me??7:20 Working from a place of peace.8:20 Put your feet on the ground because that spot you’re standing in is perfect for you.10:38 Are you done with the bullshit you’ve been telling yourself?If you want some free, live mindset action from Lisa, register for her brand new webinar here. It’s happening on Thursday, 30 May at 8:30pm AEST. You’ve got to reserve your spot or you’ll miss out.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today’s episode covers a question Lisa gets asked all the time. How do you continue to show up for your business and your audience when you’re mojo is missing (or you just can’t be F)? There is a harsh truth in this one - If you’re not managing your energy and attention, you’ll never get the results you want. Listen in as Lisa shares a few practical tips to help you keep the wheels in motion.Show Notes:0:30 Lisa shares how she’s feeling while recording this episode. It’s far from pumped and inspired.1:25 A reminder about why showing up consistently is essential. 4:11 Lisa shares what her biggest asset is in her biz and how she cares for it.6:08 The things you can do to help you Bring It when you need to.8:27 Are you being responsible for your energy?9:33 Did you know it’s your fault that you’re in a bad mood?10:08 You have to take care of the asset. That’s YOU!11:45 Picture perfect isn't necessary. Don’t wait to be at that level.If you’re keen to get the inside scoop on Lisa’s brand new program, Ready For Change, make sure you jump on the waitlist here.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

We all feel like life strikes sometimes and messes up our plans, but is this happening to you regularly? Is your business often at the mercy of your circumstances?In this episode, Lisa will help you move beyond your circumstances (even the really dire ones) and start coming at your life and business from a more powerful place. You are unstoppable. Enjoy!Show Notes:0:30 How ‘not working from your circumstances’ boggled Lisa’s mind for a while there.1:39 The two main circumstances that people think are real and holding them back.2:05 How to show yourself that what you’re believing about your circumstances is just a story.2:56 Lisa busted through her story about what it looks like to do motherhood and business.4:19 It’s not wrong to look at your circumstances and not know how you'll move beyond them.5:36 What working from your circumstances really means for your creative power.6:13 When the story starts to shift and it’s “new level, new devil”…6:39 Lisa shares her rocky road through her circumstances.7:36 Can you re-evaluate your current “truth” and choose powerful over limiting?9:00 Lisa shares an exciting new project with early bird access to discounts and bonuses.Links:Jump on the waitlist for Lisa’s brand new course, Ready For Change.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa’s chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your ‘bigger than Ben Hur’ offer? This episode will help.Show Notes:0:31 Lisa shares a convo she had with her brother that highlighted a ‘pickle’ so many entrepreneurs find themselves in.1:30 The problem with aiming for elephant-sized transformations for your clients.2:23 Do your clients know they have the problem you’re trying to solve for them?4:49 What the best online courses and memberships have in common.5:58 When Lisa learnt the number one reason people leave memberships.6:45 How providing an all-in-one solution will hold back your business growth.7:31 Creating an ascension model in your business.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa wakes up verrrry early to chat to today’s guest - one of her favourite people in online business, Stu McLaren. Stu founded WishList Member (the world’s #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??!AND, as you’re about to find out, he’s generous and passionate and ready to share so much wisdom with you. If you’re even remotely curious about starting a membership site, you can’t miss this episode.Show Notes:0:30 Lisa introduces Stu onto the podcast and recalls where she was at in her business when she joined Stu’s course, TRIBE.2:45 Why creating a membership site will NOT have you chained to your desk on the content creation treadmill.7:15 Write this down! Where is the value found in a membership site? Pssst, it’s not in quantity. 7:30 The list size factor - how small is big enough?13:35 Somebody already offering what you want to offer? Here’s why you can start celebrating.16:38 Holding space for your people and the power of relationships that don’t involve you.22:32 Tech barriers and the marketing ‘gift’ of starting simple and improving as you go. 29:13 Some seriously cool examples of memberships (and a sprinkle of Stu’s infectious enthusiasm).34:01 Stu’s free AMAZING 3 part workshop.36:25 One idea can pay for itself many times over.37:49 Stu gets crazy excited about his community.Check out the incredible value of Stu’s free workshop series. Part one is available here.

Lisa is serious about you getting out of your own way (!), and after seeing a thread in a Facebook group she was inspired to record this episode to bust some mental roadblocks. There are some things we say, perhaps without even thinking, that keep us stuck and frustrated. Listen in to see if you’re doing this and get Lisa’s tips for moving past it.Show Notes:1:31 Amazing things can happen when you stop saying these words.2:20 The Facebook group thread that drove Lisa nuts.4:03 Ask yourself these questions when you hear yourself ‘can’t-ing’5:05 What you can say instead.5:59 Lisa loves busting people through this barrier.9:06 Hear about Lisa’s limited group coaching spots in a program running for five weeks in May.Links:If you’re ready to work directly with Lisa and kick some business goals this May, get all the details here.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

On returning from the first retreat for her Breakthrough Mastermind, Lisa is all the good feels. She shares with you today the transformative power of surrounding yourself with a circle of people who get what you do and are ready to cheer you on every step of the way.Show Notes:0:32 Lisa welcomes you in and shares her inspiration for this episode.1:54 How would it feel to receive in-person support from your crew?2:19 Bottom line: most people do not get what we do.4:18 Lisa shares the triggering effect of a friend’s success.5:25 Do you need to look for a new circle?7:55 Why you should stop trying to justify your business to your friends and family.8:51 Find the people who speak your language (not the free Facebook group).9:51 Lisa has some simple ideas for creating your circle.12:32 So, you love your work and that makes other people uncomfortable? Yep!Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

As the weather begins to cool here in Australia, Lisa chats with her friend Chara Caruthers about the seasons and natural rhythms that affect our productivity. Chara is an author, coach, speaker and Ayurvedic practitioner with a holistic approach to eating, living and 'being' in the world. There is plenty of wisdom in today's ep, especially if you like to ‘push through’ and maintain your high-level productivity year round.Show Notes:0:30 Lisa introduces her friend and today’s guest, Chara Caruthers, and dives into why she has invited Chara to speak about natural rhythms.2:45 Chara introduces the foundational Ayurvedic principle of connectedness.5:41 When you’re in a funk, look outside as well as inside.7:32 Cycles and seasons will impact your productivity. Why do you push through?9:50 How we can support ourselves through life when we’re not feeling it.12:03 Have you ever set seasonal goals?17:06 Where to focus your attention to maximise your energy on a low day.19:40 Quirky fact: you are not a robot.20:49 Chara shares a little about her new book “Eat Like You Love Yourself”.24:08 The value of this knowledge within our families and our teams.Links:Connect with Chara Caruthers on her website and on FacebookConnect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

If you’re on the cusp of starting that thing you’ve been dreaming about, Lisa and Emma O’Sullivan have all the goods to help you get moving in this episode. Emma is a daily success strategist who made the leap to online business after a career in journalism and the public service. She shares generously in this chat about the steps she took to make a successful transition from the corporate world to a life that felt aligned with her values.And if you’re already knee-deep in your business, you’ll know the internal battle this game can be. Emma has some amazing strategies and concepts to help you rise.Show Notes:0:30 Lisa introduces her guest, Daily Success Strategist, Emma O’Sullivan.1:56 Emma shares her experience of leaping from the public sector to entrepreneurship and the book she credits for it.8:03 Why values need to come before money.9:59 Emma drills down on her strategy for making the leap - what is the fastest path?15:35 How you can use deadlines to rocket yourself forward.18:16 The secret to getting over your pricing woes.18:58 Feeling selfish for following your dream? Got a mad critic in your head? Listen here.26:12 Are you committed to yourself or an outcome? We hope it’s the former!27:55 Be the centre of your strategy.32:14 You are a magnet, so what is coming at you?33:32 Lisa and Emma jam on the daily habits that are the foundation for everything.42:00 Emma shares some info on what it’s like to work with her as a coach and how to find her.Links:Connect with Emma O’Sullivan on her website.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa has a chat with her good friend and straight-talker, Angela Henderson. Angela has a hugely successful background in business and shares with you today her foundational business principles to help you move to the next level. From the value of community and the importance of numbers to all the things you need to know about your website - Angela and Lisa bring stacks of value. Enjoy! Show Notes:0:31 Lisa welcomes Angela to the podcast and introduces today’s topic.2:48 Angela shares her business background and international success.5:18 The three little pigs and your business.7:55 Moving from taking imperfect action to stepping into a business mindset.9:08 Conversation equals conversion.9:44 Let’s talk profit over revenue #keepingitreal!12:18 What to do BEFORE the huge investments of time and money begin.14:33 The things you have to hear about websites.16:29 Your email list is a foundational element of your business.18:11 Your community is people, not numbers.22:52 The financial benefit of giving freely and valuing connection.26:03 If you want to earn $100k in 12 months - these are the things you HAVE to do.29:04 Look at your damn numbers!32:00 You can change the wheel if it’s broken.32:54 Get the juicy details of Angela’s amazing retreat being held in October 2019. Links:Find out more about Angela’s exclusive retreat for women in business and grab yourself a ticket here.Connect with Angela Henderson by joining her Facebook group or heading to her website.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa discovered the New York Times bestselling book that every entrepreneur needs to read - but few are likely to hear about. So in today’s episode, she shares with you this beautiful book by Kobi Yamada titled 'What Do You Do With An Idea?' (illustrated by Mae Besom).We dare you not to feel this one right in the heart.Show Notes:0:30 When ‘What Do You Do With An Idea?’ by Kobi Yamada landed in Lisa’s hands.2:22 Lisa channels her inner storyteller to share this beautiful book with you.5:50 Lisa’s shares her experience of life with her ‘idea’.6:35 Your idea is bigger than your current website or opt-in woes.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

If you’re growing your business, at some point you’ll need to hire some awesome people to help you out. But which people do you need? And how do you really know they’re awesome? Whether you’ve already made a few hires or you feel like that mountain is still a long way off in the distance, Lisa and Theresa Loe have so much gold for you in this episode.Show Notes:0:32 Lisa introduces, Theresa Loe, and provides some background on how they came to be friends.1:57 Theresa shares her background in tv production and her move from teaching people how to grow and can their own food to teaching them how to grow an a-list team.6:22 Theresa and Lisa chat about the impact having a solid team can have on the visionary entrepreneur. 10:20 The common mistake everyone makes when hiring for their online business - and how to avoid it.14:48 Lisa how it felt to outsource her inbox management for the first time.16:11 How to nail down the core values you’re looking for and how to test for the right characteristics.21:25 Giving responsibility over giving tasks - Theresa talks through her strategy for empowering employees and creating a business that can tick over while you take a break.25:28 Trust, mistakes and the safeguards you need in case someone crashes the bus.28:33 The beauty of systems within teams and a simple system-creation hack for visionary types.36:16 What leadership style are you and how does that impact your business?44:11 When building a team feels secondary to launching and webinars and showing up, think about this.49:18 Theresa’s tool Team Readiness Assessment will help you figure out what you could get help with in your business and what skill level you need to be hiring. It’s free and available at teamuproadmap.com.Links:Connect with Theresa Loe on Instagram and her websiteConnect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

When all the fun things are ticked off your list and you’re left with writing that sales page or getting that stuff to the bookkeeper, do you find yourself suddenly keen to clean the fridge? If you get stuck in a black hole of procrastination sometimes, this episode is for you. Lisa has compiled her best tips for getting yourself out of procrastination and back into awesomely productive. Show Notes:0:53 Lisa starts with the most important item on her list - your thoughts.2:52 Learn the steps Lisa takes to move herself out of procrastination.5:46 The link between perfection and procrastination.7:03 Why 100% is failure.7:48 Are you outside of your zone of genius?9:35 Lisa provides a handy recap of her five best anti-procrastination tips.13:31 Lisa would love you to let her know if this episode has helped you.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today’s episode is so quick, you might want to have your cuppa ready before you press play. Lisa brings you the importance of unapologetically standing for something, AND making some noise about it. She wants you to ruffle a few feathers with your marketing by sharing your unique take on things - assertively! Sound scary? Listen on for all the motivation you need to face your fear and get rattling.Show Notes:0:31 What Lisa loves about Monday’s.0:56 Lisa sets a simple but potentially uncomfortable task for you.2:02 Why we need to be making noise and not playing it safe. 3:19 Lisa asks the questions you need to be finding the answers to.4:32 Put pen to paper so that his podcast episode continues on your side of the player.5:30 An invitation to share your cage rattling with Lisa.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa chats to Christie MacSween from Embraced Motherhood after Christie’s recent Melt Into Motherhood membership launch ‘failed’. Lisa and Christie talk through the details of the launch and Lisa provides loads of guidance and insight into what could be improved. Lisa also lets Christie in on a couple of things - she didn’t actually launch, and the sales from her non-launch were bang on the average.If you’re about to launch your awesome new thing or you’re interested in starting a membership, this episode will help you avoid some of the common mistakes that are so easy to make.Show Notes:0:34 How Christie’s launch came to Lisa’s attention.2:49 Christie shares a little about her recently launched Melt Into Motherhood membership and how they went about the launch. Lisa dives straight into some marketing nuggets.9:05 Lisa does a little digging into Christie’s launch strategy so as to better measure the outcome. She also discusses some of the specific challenges of selling a membership.14:24 Lisa suggests the a great way to test the waters of a membership and shares what she would do if she were starting her membership site again.17:58 Lisa critiques Christie’s sales page, extolls the copywriter and talks secret sauce (aka unique mechanism).25:39 A hot (and free) resource for anyone putting together a sales page.26:37 Lisa shares the magic of “so that” with Christie.31:44 Something on Christie’s sales page evokes a definite no(!) from Lisa.32:41 Lisa stresses the need for a timeline, end date and lead up to an event - oh and, a bit of coin for ads.41:03 Is there such thing as showing up too much?43:00 What you need to be shouting from the rooftops during a launch.45:56 Why Christie’s launch was successful and getting down with de-personalising the launch process.46:40 A marketing truth bomb from Lisa.Links:Connect with Christie on Facebook, Instagram or websiteConnect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Online product launches can be all the hairy, scary feels! You’ve put your heart, money and tears into this thing and now it’s time to sell it. Eeeeep! Join Lisa as she shares the lessons she’s learnt from her own launches and gives you her best tips to get through your launch gracefully - or at least mostly unscathed.Show Notes:0:45 What it was like for Lisa when she launched Small Steps to Wholefoods and what NOT to do.3:05 Lisa defines ‘a launch’ - and it’s a lot more than announcing your shiny thing.5:24 The lessons are in the launching.7:15 Before you open the doors, do this.9:07 Where your attention needs to be during your launch.10:50 The mid-point of your launch needs you to be vibin’.12:38 When to expect most of your sales during a launch.13:30 Call in the village and stock the freezer.14:40 What you need in your business before you launch.16:22 Lisa encourages you to see that it’s numbers - it’s not personal.20:19 Lisa invites you to get in touch and join the conversation.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today’s episode is short, sharp and all about the one fundamental that every online business owner needs to be across. Are your conversions disappointing you? Do you feel icky about selling? This episode will point you in the right direction to overcome those hurdles and increase your impact on the world.Show Notes:2:26 The one fundamental you need to be across to have a successful online business.4:17 Creating the know, like and trust factor.5:43 What your customers need from your sales process.6:31 The key to feeling good about selling.8:06 How to strengthen your marketing muscle.9:11 What you need to do if you’re struggling with marketing or feeling uncomfortable about selling.10:30 Your inability to convert is not about how good you are at what you do.Links:If you’re interested in Lisa’s Keeping Video Real program, join the waitlist here. Doors will open for 2019 soon!Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

You’re an ideas lady, right? And you’re probably itching to turn those amazing ideas into wonderful new products?! Well, hold up just long enough to listen to this episode and you could save yourself a stack of time, money and heartache. Lisa steps you through what you need to do when creating a new product, shares her marketing wisdom and provides a case example of an idea that flopped from her own business.Show Notes:3:19 Lisa’s favourite platform for testing a new idea.6:00 How can you know if people will want to buy your product? The pros and cons of a proven market.10:08 What you need to get clear on after your awesome idea lands.13:12 Do you know how to sell your new thing?15:38 Lisa shares the lessons she learned when she turned an idea into a product and it flopped.18:27 Getting clear on your promise.19:24 What to do when you’ve ticked all the boxes and still no one buys.21:08 Check your conversion rate expectations, lady.21:38 The great separator in the online space.24:20 How you want your customers to feel.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today, Lisa draws on her experience starting a successful business from home with three small children. She shares some inescapable home truths, as well as the benefits of working with and around your kids. If you’re pulled between motherhood and entrepreneurship on the daily, Lisa has plenty of tips and inspiration to help you make the juggle work for you.Show Notes:0:33 Lisa gives a brief history of how she came to create a successful business from home with three small children.4:20 Lisa reflects on the big lessons her kids have helped her learn on her home-based entrepreneurial journey.8:24 A reality check: some inescapable truths about running a business from home.12:33 How to move out of school holiday freak out mode, enjoy your kids and keep your business running.20:35 The combination you need to cope with emergencies and tummy bugs.24:37 Lisa shares some of her favourite tools for helping her kids cope with having a rockstar mum who travels.31:25 Where do you need support to feel like the rockstar you are?35:46 The most important home truth of this episode.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today’s episode may be the ultimate mindset hack. It could change the way you come at life and business. Nothing has any meaning, except the meaning you give it…. Lisa drops this big idea and then provides practical examples to help you make some sense of it. Piqued your interest? Listen on, lady.Show Notes:0:49 Lisa shares a teaching she learned from Jim Fortin that has changed her approach to failure, relationships and…. well, life.2:45 What are you making your bank balance mean?5:00 Are you seeing the signals for what they are?6:45 Lisa challenges you to create some new stories around your 2018 results.8:39 Gaining total control over your stories.11:03 Lisa shares the types of stories she is choosing for herself these days.Links:Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa brings in some serious business know-how today. Sigrun is a straight-talking, compassionate entrepreneur with 3 MBA’s, 10 years’ experience as a CEO, and now, a million dollar online business. AND she’s all about helping women achieve financial freedom by turning their passion into a profitable business. With a perfect mix of practical business knowledge and mindset magic, this episode is a must listen.Show Notes:0:50 Lisa introduces Sigrun and today’s discussion topic: why so many online entrepreneurs can’t break the $100k ceiling.3:15 What keeps you stuck in the early days of online business. Sigrun shares her preferred ratio of learning to doing.9:07 Getting stuck in the meaningless details that won’t make you more money - or, which logo looks better?12:50 What you need to be doing to get your business off the ground - before you create or launch anything.18:23 The similarities between real-world business and online business, and how simple it all can be.21:14 Sigrun encourages you to develop a BIG mindset. Lisa and Sigrun also talk about letting go and their views on judgement.25:40 What you need to do before you start creating your signature course.31:05 Learn how Sigrun came to offer the only 12 month MBA program available for online business owners.36:11 What differentiates those who succeed in business from those who do not.41:20 Get the details of Sigrun’s upcoming 3 part workshop, delivered live and released for the first time outside her paid client list.Links:Sign up for Sigrun’s Profit Workshop here

Lisa takes time to reflect on 2018 - and oh what a year it’s been! Perhaps her toughest year thus far. And yet, it’s also been incredibly transformative and grounded in happiness - not to mention her biggest year of business revenue. Join Lisa as she shares the life and business that happened between ending 2017 with shingles and rounding out 2018 with an increasing sense of peace.Show Notes:1:00 A snapshot of a transformative year.7:13 Lisa shares her biggest business failure of 2018 and what a blessing it has been.13:07 Growing confidence and bravely stepping away from something that worked to create the Breakthrough Mastermind. 15:08 Lisa talks revenue, supporting the family and the importance of who you’re being over what you’re earning.16:17 A dive into some of the mindset shifts Lisa has experienced this year.18:49 Lisa shares how she’s feeling heading into 2019 and the vision she has for the year ahead.21:56 Hurrying the bloomin’ flowers, letting go and trusting.22:50 A recap of what has made 2018 a win.23:53 Lisa sends truckloads of gratitude to you and chats about the cool things in store for Keeping Business Real. 25:02 An awesome question to ponder as you reflect on the year past and dream about the year to come.Connect with Lisa on Facebook and Instagram (@kbr_with_lisa)

This episode is for you, lady! Lisa encourages you to stop, reflect and give yourself a generous round of applause. She shares her practice of celebrating her efforts and those of her team, and inspires you to create a self-celebrating practice of your own. You’re showing up for yourself day in and day out, being brave, getting up when you fall, and moving yourself closer to your dreams. It’s time to put your hands together for the best woman you know - you.0:45 Lisa shares why pausing for applause is an important part of her process.3:40 There are no KPI’s in online business, only your own (super high?) bar. 5:02 Putting pen to paper at the end of the year and finding the lessons.8:05 Making space for applause every day.9:25 The reasons you might not be applauding yourself.10:25 Lisa sets you a challenge that will leave you feeling as brave and resilient as you actually are.Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today Lisa shares her love of masterminds and distills the many crazy-good benefits into three ‘mastermind powers’. She shares with you the masterminds that have called to her and why, and what they have meant to her business and her own growth.Could a mastermind be what you need to get to your next level?Show Notes:0:58 Lisa provides insight into the big impact masterminds have had on her business and what keeps her going back for more (and more).9:40 There is power in surrounding yourself with successful people who get you.11:30 Tall poppy syndrome and how an Aussie attitude might be holding you back.16:42 Let the seeds of potential be planted in you.19:50 The power of a mastermind to give you time and space (and what does that actually even mean?).23:17 Catch the exciting details of Lisa’s upcoming exclusive mastermind offering.Apply for the Mastermind here (hurry applications close this week!)

While feeling a little under the weather, Lisa gets real about resting and running a business. She shares her struggles with slowing down and takes an honest look at why it has felt so hard to do. Lisa encourages you to reap the benefits of creating space and trusting that it’s all going to be okay.If you feel trapped in the ‘doing’ of your business or like resting might be possible in your 80s, this episode is for you.0:50 Does your business leave room for rest or are you always pushing through? 3:18 Lisa shares her content creation goals for 2019.4:28 What Lisa knows her business needs - 100% For Sure. 7:05 Lisa issues the permission slip you’ve been waiting for.8:46 A fresh perspective on why you’re not resting.11:40 Lisa goes big picture and embraces the speed bumps.13:37 An invitation to join the conversation.Links:Connect with Lisa on Instagram (@kbr_with_lisa)

In this episode, Lisa is joined by her friend and coach, Lisa Carpenter - a woman who uses her blindspot-busting gifts to help other rising women get out of their own way and matter in their own lives. Together, the Lisa's delve into the transformations Lisa Carpenter has been through and provide plenty of wisdom for anyone who might be their own big, hairy roadblock to change.0:55 Lisa provides the details of how Lisa Carpenter came into her life and why they’ve hit it off.3:05 Lisa Carpenter shares her business evolution, including her move from a bricks and mortar business to the online space.10:40 The Lisa's look at a big question: why do we fight for our limitations?13:39 How to ride the waves of discomfort and resistance when there are no how-to’s.20:20 Lisa Carpenter shares a common thread she finds with entrepreneurs and why it doesn’t serve them.25:53 Learn how Lisa Carpenter arrived at her current offering of boutique one to one coaching.Connect with Lisa Carpenter on her website and Instagram (@lisacarpenterinc)

Today, Lisa gets strategic and talks opt-ins. This chat is packed with ideas for creating a great opt-in and turning your list growth into business growth. Lisa covers the ‘why’ and ‘how’ of building your email list and shares her approach to nurturing all those new relationships you just entered into.So, are you in??0:50 Lisa gets straight into why building her email list has been a huge priority for her.2:55 It’s all about conversation! Lisa shares the secret to her success in retail and relates it back to the context of online business. She chats about respecting the space you’ve been offered in a person’s life and shares one of the best ways you can increase your deliverability.6:58 What makes a really good opt-in? Lisa talks about her ‘relevant, meaty enough, quick-win’ approach and shares examples of great opt-in ideas you could try in your business.14:18 Freebie differentiation: an opt-in versus a pre-launch activity.15:30 Lisa who?? The number one thing people forget when list building to a cold audience. 17:01 Lisa touches on how a good opt-in can build the “know, like, trust” factor, and the ‘marketing gold’ you can obtain22:38 Lisa talks about the importance of credibility and integrity - and how showing up consistently is the way.25:35 Don’t take the fancy pants opt-in road! Lisa shares how some of her fave opt-in ideas have bombed, and how you need stay nimble and lose the attachment.

Today’s episode is a cracker! Lisa interviews her mentor and coach, James Wedmore. James is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the enormously successful podcast Mind Your Business.Lisa and James chat about the inner world of entrepreneurship. James provides valuable advice on how to take your business to the next level by working from the inside out. Lisa shares the personal transformation she has experienced under James’ guidance.05:20 – Lisa and James chat about one of the big beliefs Lisa held about business when she first began James’ mastermind, The Inner Circle. James shares the mistake that most struggling entrepreneurs are making and the critical piece of the puzzle that they are ignoring. Includes an enlightening definition of ‘resistance’.9:30 – How entrepreneurship is the ultimate playground for personal and spiritual growth. James hits the nail on the head with: “you cannot do what you can’t believe.”11:40 – Breaking down the belief that you’re not good enough. Do you FEEL worthy and deserving of your goal? Are you chasing your worth through working harder and achieving more? James provides some perspective on worthiness.15:55 – Lisa raises the story of selfishness that many of her tribe experience and James provides a wonderful perspective. Selfishness doesn’t equal harming others and how being selfish could actually be seen as selflessness.19:45 – Lisa shares the effects of getting shingles and James calling her out on a lack of responsibility for her life. That leads James into chatting about the common thread he has found all of the wisdom-seeking he has done: as within, so without. James relates this back to business – your business is a mirror of who you are.24:55 – There are no problems. There are no failures. James talks interpretation, labels, and stories and suggests that embracing problems may be the difference between successful and struggling entrepreneurs.27:35 – Lisa and James turn the conversation to failure. Lisa shares her new perspective on failure after a launch didn’t meet her expectations. James provides a framework for the real-world process in which there is no room for failure.33:10 – Being the objective scientist and the risk of accidental success.37:35 – Lisa asks James for a framework for getting past and dismantling the stories that hold people back. James provides a light explanation on brain function in relation to beliefs and provides two questions you can come back to when you’re struggling to reach a goal in business.44:35 – Lisa shares the incredible impact working with James has had on her business and life.

In this episode, Lisa chats about her experience that all the best things happen outside the comfort zone. She shares her recent trip into the zone of discomfort to buy a new dress. Fuelled by an intention to evolve her business, she navigates all the feelings that swirl around the purchase.Lisa inspires you to get uncomfortable in your business and experience the personal and business growth that follows.0:30 How Lisa came to be on a shopping trip with a brand developer in search of a green dress.4:40 Gobble gobble. Feeling like a turkey in all the wrong dresses.5:05 Finding the green dress. Lisa chats about trusting in herself, trusting in the experts and taking that dress all the way to Laguna Beach.7:30 New level, new devil. Lisa shares how the ‘discomfort feels’ took her over before her first ever photoshoot. She highlights the many ways in which your business may call you to get out of your comfort zone.12:10 What is your green dress? Lisa invites you to try your uncomfortableness on.Connect with Lisa on Instagram @kbr_with_lisa

Lisa reaches out a supportive hand to her earlier self, sending back five messages to help her through the chaos of that first year in business. If you’re just starting out with your online business (and maybe it’s feeling like a bit of shit show?) then Lisa’s insightful words are here just for you. 1:26 Lisa looks back to her first year of business with 3 kids under 4, no systems, no real clue about running a business and a strong demand for her services.2:42 The chaos won’t end anytime soon, so find ways to support yourself. 5:37 A reflection on the best investments Lisa has made.7:13 Your loved ones won’t get it - and that’s okay. How to cope with a partner, family and friends who have no idea what you do.9:15 Learn about boundaries and apply them (quick!) 11:22 It’s okay for you to follow through on this big dream. Lisa has an emotional chat about her stories around motherhood and running a successful business. She shares her struggle to reconcile the two roles.15:39 Get in touch! If you’re just starting out, what most resonated with you? Or if you’ve already learnt a few lessons of your own, what would you like your earlier self to know?Connect with Lisa on Instagram @kbr_with_lisa

Lisa shares the four things she has found to be essential to growing an online business. In this episode, Lisa looks closely at each non-negotiable and provides some inspiring ideas so that you can get your business moving in the direction you want.0:45 This isn’t about telling you what to do or laying down ‘the rules’.1:05 Consistency: it’s the path to building trust. How consistency can turn those resounding crickets into a two-way conversation.3:18 Visibility: it’s not comfortable but it is necessary. Lisa explores finding ways to be seen that feel good to you.5:15 Customers: yes, you need to SELL things to people. If marketing feels icky to you, Lisa provides a fresh perspective.7:14 Your personal growth: your number one business strategy. Lisa gets honest about your business - it’s a reflection of you. She shares inspiration for getting un-stuck and moving yourself and your business forward.9:20 The importance of listening to yourself. Lisa looks at the difference between learning from mentors and teachers (yay!) and being sold a solution that is actually inside of you (boo!).12:50 Lisa summarises her four non-negotiables to business growth and reminds you that YOU are the most important factor in your business.Find Lisa on Instagram: https://www.instagram.com/kbr_with_lisa/

In the first episode Lisa provides a brief and inspiring background of the humble beginnings of her business, discussing the key factors that helped her launch with a bang.And no - it wasn’t a fancy funnel!Enjoy getting to know Lisa and learn more about what you’ll find her at Keeping Business Real.0:45 How Lisa’s business journey began4:20 Lisa discusses being an ‘intra’preneur during her twenties and the addictive nature of having freedom to create your own projects.6:00 How selling a kitchen appliance turned out to be the best market research8:35 How creating a 21 Day Challenge ended in $35k revenue11:25 What Lisa has learnt about online marketing since her very humble beginnings13:30 When cracks started to appear in Lisa’s life14:40 The importance of having a fire in your belly16:30 Where the business is at right now18:20 Why no one is served by ‘picture perfection’ and why Lisa promises to keep it real21:00 Rising into your awesomenessFind Lisa at https://lisacorduff.com/