Podcasts about drives sales

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Best podcasts about drives sales

Latest podcast episodes about drives sales

Cloud 9 Podcast
Apollo.io: Data Accuracy That Drives Sales Success

Cloud 9 Podcast

Play Episode Listen Later Aug 5, 2024 23:24


In episode #134 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Andres, a senior account executive at Apollo.io. They discuss Apollo's sales intelligence software, which enhances B2B sales processes through features like data management, prospecting tools, and CRM integration. Andres highlights Apollo's competitive edge over providers like ZoomInfo, emphasizing data accuracy and user-generated updates. The episode also introduces new features, including team meeting scheduling and conversation intelligence. The discussion underscores Apollo's role in streamlining sales activities and the value of leveraging talent from diverse regions, particularly Latin America. Try Apollo.io here: https://getcloudtask.com/apollo #TransformSales #leadgenerationcompanies #cloudtask

Wired To Crush It With Tanya Aliza
My Social Media Marketing Strategy That Drives SALES For Your Business

Wired To Crush It With Tanya Aliza

Play Episode Listen Later May 29, 2024 10:40


Subscribe to the show and get weekly tips from Tanya on how to grow & optimize your business. THIS WEEK'S FREEBIE: The Smart Marketer's 30 Day Social Media Profit Posting Plan: www.tanyaaliza.com/profitposting FREE MASTERCLASS: How I Use Automated Systems To Attract Perfect Prospects & Signups: https://www.tanyaaliza.com/class DONE 4 YOU BRAND SERVICES: We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!: https://www.done4youbrand.com MY GEAR:  My personal camera and video gear, my health, wellness and beauty products, my favorite books and more: https://kit.co/tanyaaliza.com SUBSCRIBE & WATCH ON YOUTUBE: https://youtube.com/tanyaalizatv CONNECT ON INSTAGRAM: http://Instagram.com/tanyaaliza  Learn how to drive sales, increase revenue, and save valuable time with my social media marketing strategy. CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback. Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.

Total Retail Talks
IPSY Drives Sales by Curating On-Trend Beauty Experiences

Total Retail Talks

Play Episode Listen Later May 27, 2024 24:32


Remarkable Marketing Podcast
What Marketing Spend Drives Sales? And How Businesses Can Invest Better in Marketing with Solid ROI Tracking

Remarkable Marketing Podcast

Play Episode Listen Later May 21, 2024 18:02 Transcription Available


Send us a Text Message.Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in capturing every nuance of the customer journey. From the significance of utilizing both first touch and last touch attribution models to ingenious tricks like deploying unique QR codes, we arm you with strategies to ensure no lead goes unnoticed, and every marketing effort is accounted for.We discuss the frequently overlooked gap between marketing lead generation and sales, and how businesses often fail to track the journey of a lead into a sale effectively. Through client stories, Jason illustrates common challenges in marketing attribution and offers solutions like geo-targeted advertising and the strategic use of first-touch and last-touch attribution models. He emphasizes the importance of selecting the right CRM tools, like HubSpot and SharpSpring, and aligning team efforts for credible and effective marketing strategies that demonstrate clear ROI.Check out Jason's company CultivizeVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:00 Inspiring Marketing Success Stories03:03 The Importance of Marketing Attribution04:50 Exploring Attribution Models and Strategies08:02 Leveraging CRM for Effective Marketing14:31 Final Thoughts and Advice on Marketing Investment

Marketing That Leads
73. The Ultimate Blog Strategy for Coaches That Drives Sales to Your Offers

Marketing That Leads

Play Episode Listen Later May 13, 2024 19:21


In this episode of the Marketing That Leads Podcast, we talk about the blog strategy for Coaches that drives sales to your offers. We talk about: Why having a blog is crucial for coaches, contrary to popular belief in the coaching industry. The importance of choosing one offer to focus on and conducting deep market research to understand objections and questions. How to create an evergreen content ecosystem around your offer, consisting of 10 to 16 pieces of content. Tips on pitching your offer within each blog post and leveraging other platforms like email lists and social media to promote your content effectively. To learn more about creating an evergreen content ecosystem tailored to your offers, apply for our VIP day where you'll receive 16 done-for-you content briefs. Click the link in the description to apply now! APPLY FOR THE VIP DAY JOIN THE BLOG TRAFFIC MACHINE GRAB THE MARKET RESEARCH HUB TEMPLATE CONNECT WITH ME ON INSTAGRAM

Scale Your Sales Podcast
#239 Cristina Lasagni – How Diversity Drives Sales Success

Scale Your Sales Podcast

Play Episode Listen Later Apr 29, 2024 36:13


In this week's Scale Your Sales Podcast episode, my guest is Cristina Lasagni. Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These experiences also solidified her reputation as a leader capable of driving growth and scalability on a grand scale. In this episode, Cristina delves into the hiring process, candidly discussing mistakes made and the importance of focusing on impactful aspects. She shares her journey of overcoming challenges in sales, emphasizing the significance of forging strong partnerships, finding a niche, and leading with empathy and problem-solving. She also highlights the need for greater female representation in the sales industry and the founding of her podcast, Help Mentor IT, to support women and allies in breaking down barriers. Tune in to hear more about building a diverse team and the emphasis of the benefits of intentional efforts in addressing the issue of female representation in sales, particularly in the tech industry. Welcome to Scale Your Sales Podcast, Cristina Lasagni. Timestamps: 00:00 – How Diversity Drives Sales Success 03:17 – Navigating inclusion and diversity in career growth.   08:16 – Stats suggest shift towards younger female buyers.   11:27 – Inspiring journey to break the glass ceiling.   20:56 – Success through hard work and connection building.   23:58 – Empathy and curiosity is vital in successful sales.   30:26 – Focus on impactful sales traits, use tool.   31:37 – Efficient assessment eases hiring process, requires coaching.   https://www.linkedin.com/in/cristinalasagni/ https://twitter.com/clasagni/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...   And more! Visit our podcast website to watch or listen.          

Uncensored Society Podcast
MYM 138 | The Psychology of Purchase: How Understanding Consumers Drives Sales

Uncensored Society Podcast

Play Episode Listen Later Mar 13, 2024 40:23


Understanding consumer psychology will help businesses and business owners craft their First Time Offer and shift from a mindset of selling to serving. In this episode, our special guest Craig Andrews, founder of the marketing agency Allies For Me, highlights the significance of trust and empathy in business relationships and introduces the concept of first-time offers to solve customer problems emphasizing the importance of creative fulfillment and understanding consumer psychology.Craig shares his journey from engineering to marketing and talks about the concept of system one thinking in marketing strategies and turning strangers into high-paying customers using a proven method resembling the stages of courtship.What to expect in this episode:(00:00) - Introduction.(02:55) - Craig's journey from the Marines to design engineering and marketing.(11:05) - Discovering the psychology of marketing.(13:49) - Tapping the right part of the brain for decision-making.(17:28) - Craig recounts having COVID-19 and being in a coma.(29:05) - Crafting the First Time Offer.(31:29) - Choosing between free or paid product.(33:16) - Shift of mindset from selling to serving.(37:47) - How to connect with CraigAbout Craig AndrewsCraig Andrews is Principal Ally and visionary behind the success of allies4me where he helps high-ticket B2B service businesses close more deals faster at higher prices using FTO or first-time offers. He is a podcast host and a multi-best-selling author. Over the last 25 years, his experience has spanned search engine optimization, internet marketing software, biomedical, and semiconductors. Connect with Craig AndrewsWebsite: https://allies4me.com/LinkedIn: https://www.linkedin.com/in/craig-andrews/Connect with Kay Suthar!Website: https://makeyourmarkagency.com/Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/For more info, please feel free to email me at kay@makeyourmarkagency.comFREE Gifts from Kay Suthar the Host:- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/

The Cubicle to CEO Podcast
After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study)

The Cubicle to CEO Podcast

Play Episode Listen Later Feb 12, 2024 57:56


“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X'd her revenue and made more than $1 million in cash.View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_urlThank you to our sponsors!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOGet 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellenConnect with Giulia:www.giuliaguerrieri.comApply for CCA: https://www.skool.com/creators/aboutJoin the Club: https://www.skool.com/consciouscreatorsFollow Giulia on IG: @iamgiuliaguerrieriSubscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieriBreak Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

AI Breakdown
ChatGPT Drives Sales: A Closer Look at Fiat and Kia's AI-Powered Car Selling Techniques

AI Breakdown

Play Episode Listen Later Jan 2, 2024 7:37


In this episode, we analyze how Fiat and Kia are transforming the car sales landscape by integrating ChatGPT into their marketing strategies, discussing the implications of AI-driven conversations for the automotive market. Invest in AI Box: https://Republic.com/ai-box Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ AI Facebook Community Learn more about AI in Video Learn more about Open AI

Start Building Podcast
06. Start Building a Dealer Locator that Drives Sales (w/ Bullseye)

Start Building Podcast

Play Episode Listen Later Dec 6, 2023 42:36


Bullseye is the dealer locator that closes more sales. Over 70% of the building materials companies we surveyed said that their locator software is for consumer convenience. This way of thinking is outdated. An effective locator can support sales and marketing by generating leads, increasing revenue, and promoting your brand. Change the way you view your location software and make a modern, full-featured location software part of your essential toolkit for sales, marketing, and growth. Learn more at www.bullseyelocations.com Visit our sponsor at www.kantent.co

B2B Marketers on a Mission
Ep. 117: How to Create A Content Distribution Plan That Drives Sales

B2B Marketers on a Mission

Play Episode Listen Later Aug 9, 2023 38:20


Samantha Lloyd (Co-Founder and Managing Director, Skeleton Krew) on how B2B marketers can create an effective content distribution plan that helps to drive sales. Samantha also talks about the importance of outreach, what pitfalls to avoid, and what metrics to pay attention to.

UBC News World
WooCommerce For Automotive Parts Stores: How Algolia Integration Drives Sales

UBC News World

Play Episode Listen Later Jul 21, 2023 4:30


Get in loser, we're optimizing shopping. To learn all about how WooCommerce and Algolia drive conversion, sales, and customer satisfaction, check out this ultimate expert guide: https://zen.agency/ultimate-guide-to-using-woocommerce-for-automotive-parts-businesses Zen Agency 155 Wyoming Avenue, Wyoming, Pennsylvania 18644, United States Website https://zen.agency Phone +1-800-775-9610 Email prc.pressagency@gmail.com

The Jennifer Allwood Show
Episode 375 | How to Create an Opt-In That Drives Sales

The Jennifer Allwood Show

Play Episode Listen Later Jul 12, 2023 24:39


If you are in business, you need an opt-in to grow your email list. On social media, you're on rented ground, but with an email list, you actually own your contact list. An opt-in is an exchange of you giving people something of value, and them giving you their email in return. Let's talk today about how to create opt-ins that drive sales. Important Links If you need help starting your email list, get in touch with one of my VAs. Go to bizassistagency.com. You can go to jenniferallwood.com/emaillist for 5 creative ways to grow your list!

where boundaries dissolve
#30 Trailblazer, Susan Faust: Culture-First Approach Drives Sales Transformation At Siemens Digital Industries Software in DE

where boundaries dissolve

Play Episode Listen Later May 22, 2023 46:01


Key Insights We Touch Upon In This Conversation:1. SaaS companies need sales skills along the entire customer journey to manage digital touch points on social media to building long lasting relationships to retain customers. Susan shares how Siemens DI SW built a sales hub to manage all touch points.2. Change happens when leaders understand what market challenges sales faces. Susan built connections and dialogue between the sales organization and leadership with reverse mentoring. This helped leadership understand and support the sales hub's evolution by addressing frontline workers' real challenges instead of just creating awareness presentations around their meta-level WHY.3. Transforming a traditional sales organization into a sales hub that covers the customer journey requires collaboration among the different sales roles, which requires a focus on designing team culture, first. 4. The future of sales lies in automation. And the question becomes: Can you shift  sales people out of a fear of job loss and enroll them into a future where they can seize more opportunities as automation frees up their schedules?Connect with us: Susan on LinkedinMe, Helena, on Linkedin or Instagram , or visit my website for more inspiring change stories----------------------------------------------Hey fellow transformation enthusiast,I hope you enjoyed our conversation. Please share my podcast with people you think may also enjoy the insights. Please rate and review me as this helps me reach more change enthusiasts like yourself. Thank you for tuning in,Helena Follow me for content on healing, growth, and transformation to unleash your authentic self and find your purpose ✨ TikTok: https://www.tiktok.com/@helena.unapologeticInstagram: https://www.instagram.com/helena_unapologetic/ LinkedIn: https://www.linkedin.com/in/helena-arjuna-suter-65471740/ Youtube: https://www.youtube.com/channel/UCcOt6Yo8eFgLQxLGmfQ5qHQ Thank you for sharing, rating and reviewing this episode, it helps us grow and reach more people like you.-Helena

The Affluent Entrepreneur Show
How Community Drives Sales, Profit & Wealth With Lindsey Schwartz

The Affluent Entrepreneur Show

Play Episode Listen Later Apr 24, 2023 49:48 Transcription Available


Building a community around your brand is more than just a marketing strategy - it's a powerful tool that can transform your business. When customers feel connected to a brand, they become loyal advocates and repeat buyers, creating a snowball effect of positive growth.Today, we're exploring the fascinating topic of how community can drive sales, profit, and wealth for your business. And we're lucky enough to have a fantastic guest to help us dive deeper into this topic.Joining us in this episode is my dear friend, Lindsey Schwartz, an entrepreneur, bestselling author, and founder of the Powerhouse Women community. Lindsey is an expert in community building, and she's here to share some of her insights with us.Together, we'll dive into the importance of nurturing genuine relationships with your community and providing value to your customers. Lindsey will share valuable insights and key steps to help you build a thriving community around your brand that drives long-term growth and success.So get ready to level up your business game with the power of community! Don't miss out on this engaging and eye-opening conversation.IN TODAY'S EPISODE, I DISCUSS: Nurturing your community for long-term successThree steps to establishing a thriving communityUsing intentional content on social media to encourage connectionsCONNECT WITH LINDSEY:Know more about Powerhouse Women: powerhousewomen.coListen to Lindsey's podcast: Powerhouse WomenFollow Powerhouse Women on Instagram: powerhouse_womenGet her book: Powerhouse WomanRECOMMENDED EPISODES FOR YOU If you liked this episode, you'll love these ones:Connection is the New Currency to Build Wealth How Entrepreneurs Really Build Wealth!Using Trusts To Protect Your WealthBuilding Community and ConnectionTAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com  OTHER RESOURCES:7-Day Money Plan Workshop: https://www.TheMoneyPlanWorkshop.comAffluent Entrepreneurs Private Facebook Group https://www.melabraham.com/group/CONNECT WITH ME:Website: MelAbraham.comYouTube: MelAbraham.com/tube/Instagram (@melabraham9): MelAbraham.com/igFacebook Group: MelAbraham.com/groupTikTok: https://www.tiktok.com/@melhabrahamGET MY BOOK:“The Entrepreneur's Solution The Modern Millionaire's Path to More Profit, Fans, & Freedom” – melabraham.com/bookGo to AskMelNow.com to let me know how I can serve you and your financial journey

Behind the Numbers: eMarketer Podcast
Reimagining Retail: Shopping for Xbox and Surface Products, How TikTok Drives Sales, and Store Digitization | Jan 18, 2023

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Jan 18, 2023 29:57


On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2023 Insider Intelligence 

Behind the Numbers: Reimagining Retail
Reimagining Retail: Shopping for Xbox and Surface Products, How TikTok Drives Sales, and Store Digitization | Jan 18, 2023

Behind the Numbers: Reimagining Retail

Play Episode Listen Later Jan 18, 2023 29:57


On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2023 Insider Intelligence 

Talking with the Experts
2022 EP #367 Shannon J. Gregg, PhD - Data Drives Sales and Marketing Success

Talking with the Experts

Play Episode Listen Later Sep 28, 2022 20:04


In this episode, learn how small businesses can benefit from collecting and analyzing data to drive revenue success. Tools like CRM can help businesses understand their best prospects, how to target their ICP, and what activities drive conversion. Revenue operations are not just for enterprise-sized organizations! Dr Shannon J. Gregg is the president of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice, and she also provides keynote talks, consulting and workshops on sales productivity. Her popular book, “It's About Time,” is available now and used by sales teams across the country to refocus on what's important to drive revenue and results. She also instructs the Professional Selling course at Point Park University. Shannon earned her BA from the University of Pittsburgh, her MBA in Management and her PhD in Community Engagement from Point Park University. She also competes on a jazz dance team for moms. Connect with Shannon: https://shannongregg.com/about/ https://cloudadoption.solutions/ https://shannongregg.com/ https://twitter.com/shannonjgregg https://www.linkedin.com/in/shannonjgregg/ ▼ ▼ Connect with Rose Davidson: Website: https://rose-davidson.com/ Buy me a Coffee: https://www.buymeacoffee.com/rosesdavidson Become a patron: https://www.patreon.com/talkingwiththeexperts Leave a Google review: https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on iTunes: https://podcasts.apple.com/au/podcast/talking-with-the-experts/id1549141963 SUBSCRIBE to YouTube: https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ FOLLOW on SoundCloud: https://soundcloud.com/talking-with-the-experts Give me 15 minutes of your time, and I'll explain how you can start your podcast, https://calendly.com/rose-davidson/podcast-creation-15-minutes. I look forward to hearing from you. #business #entrepreneur #learnpodcasting #podcastepisode #podcastguest #podcasting #podcastinterview #podcastplaylist #podcasts #podcastskills #podcastshow #rosedavidson #smallbusiness #talkingwiththeexperts #video #vodcast

Sticky Brand Lab Podcast
#102 - Buyers Journey: Marketing Messaging That Drives Sales

Sticky Brand Lab Podcast

Play Episode Listen Later Sep 20, 2022 25:14 Transcription Available


Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers' journey. In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer's stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Stage 4 (consideration) of the ‘Buyer's Journey', what it means for your marketing messaging.Using keywords that match how your ideal buyer searches online during this stage.Different tools for creating content that tips the sales in your favor.Key points Lori and Nola are sharing in this episode:(04:32:99) In the buyer's journey, as a business owner, this is how you can view content at each stage, including examples. (08:28.24) What marketing messaging is critical to have on your business website for stage 4 in order to guide your ideal customer.(11:50:19) An example of how prospective customers evaluate your business and move from stage 2 (Problem Aware) through to stage 5 (Most Aware) to purchase.(14:58:69) Here are 7 ideas you can use to move your prospective buyer to the final stage.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

MID-WEST FARM REPORT - MADISON
Culinary Content Engages Consumers - Drives Sales - Fanning

MID-WEST FARM REPORT - MADISON

Play Episode Listen Later Sep 6, 2022 13:08


Dairy Farmers of Wisconsin is inspiring and influencing consumer purchase decisions with consistent content and messaging across customer experiences from WisconsinCheese.com to retail.   Culinary content spans multiple brand channels including WisconsinCheese.com, Grate. Pair. Share., e-newsletter, press and television media, The Cheese Life blog, social media, recipe ad pages and retail displays. Suzanne Fanning, Senior Vice President and Chief Marketing Officer at Dairy Farmers of Wisconsin, visits with Pam Jahnke about how her team, through Grate. Pair. Share, engages customers with usable, innovative, approachable and delicious ways to prepare and enjoy Wisconsin cheese and dairy products, all while creating awareness and affinity for Wisconsin's unique specialty cheese brands. See omnystudio.com/listener for privacy information.

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
Low Cost B2B Marketing That Builds Brands and Drives Sales

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era

Play Episode Listen Later Aug 31, 2022 37:17


B2B marketing has been something that most companies either did randomly or not at all.While those targeting the consumer market understand that marketing is a must - the companies selling to other businesses see promotion or advertising as, basically, a waste of time and money.The entire burden of driving sales falls squarely on the sales department, who rely on labor intensive efforts that are not efficient - and do little to build up the company's brand image.Putting lots of posts on social media doesn't cost money, but it doesn't differentiate your products from your competitor's either.So what are those leading B2B marketers doing that helps them win sales, stand out in a crowded market - and doesn't break the bank?In this episode I'm talking with Donna Peterson, CEO of World Innovators, a B2B Growth Strategist helping companies grow by building relationships that foster trust. By understanding each company's mission, she is able to create smart goals and a cohesive marketing plan to help them to achieve results that exceed expectations.    World Innovators has spent over 42 years working closely with B2B companies.  From this she knows what works - and what doesn't - and what marketers need to do differently when facing more challenging economic times.In this podcast Donna talks about:The most cost-effective promotion for B2B marketers.The power of combining content creation with brand advertisements.What successful marketing has shifted to quality over quantity.USEFUL LINKSConnect with Donna Peterson:  https://www.linkedin.com/in/donnaapeterson/World Innovators website:  www.worldinnovators.com Learn more about The Current Situation in Sourcing:   https://thecurrentsituation.netYour Seat at The Table: A road map to landing guest spots on podcasts:  https://seat.fm/podcastcourseA Seat at The Table podcast website:  https://seat.fm

School of Impact
130. This Was Complete BS advice! It's Time We End This LIE About Content. Here's How To Create Engaging Content And That Drives Sales.

School of Impact

Play Episode Listen Later Aug 25, 2022 25:16


In this episode, we'll get into the topic of teaching others and producing compelling content that increases sales. Additionally, I will discuss a woman who attended one of my most recent seminars and who will jam with us on this episode to do brainstorming and other topics.   “ For us, we do 60 or 60 to 70% of the time, I don't know if there's a right or wrong formula. That's just what we do. And then you want to create a sales system, we use a Live series launch and strategic life formulas. That's a system that we personally use. ”   Keynotes Communication is your way of conveying your message to your audience  Sharpened your message  Speak onto objections Help your audience to see things differently Generate leads and clients consistently   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

The Morning Meetup Podcast
Why Content Creation Drives Sales In Your Business- David Shands

The Morning Meetup Podcast

Play Episode Listen Later Aug 17, 2022 35:06


Content creators are an extremely important part to today's economy! As the gatekeepers to their audiences, they have the power to help drive attention, traffic, and revenues to the businesses that are connected to them. Tap in with us in this session of THE MORNING MEETUP for the sauce on how to drive sales to any business with content creation!

Prime Talk - eCommerce Podcast
PT121 - Seth Stevens and Shawn Hart - Co-Founders of Post Purchase Pro

Prime Talk - eCommerce Podcast

Play Episode Listen Later Jun 28, 2022 69:30


In this Prime Talk Podcast Sponsored by GETIDA – Seth Stevens and Shawn Hart - Co-Founders of Post Purchase Pro - How To Build Customer Relationship When Selling on Amazon, also more information about their journey. #PostPurchasePro About Seth Stevens and Shawn Hart of Post Purchase Pro - https://www.postpurchasepodcast.com EMAIL MARKETING - Product Inserts Designed, Email & SMS Collection Funnels Created, Managed, and Hosted, Customer Email List Management, ​Email Service Provider Management ​Professional Email Sequences Written, ​Custom Follow-up Emails Created and Sent for All of Your Products, ​Ongoing Weekly Email Marketing that Drives Sales, Ranking, and Reviews, ​Holiday Email Marketing, ​Your Product Offers Scripted Within Each Sequence, ​SMS Marketing Management ​TOS Compliant Customer Opt-ins, ​Sell More Products, ​Launch New Products, ​Drive More Reviews ​Boost Page Rankings, ​Cross-Sell Other Products for FBT, ​Generate Repeat Orders Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

BevCast
How To Develop A Digital Presence That Drives Sales | Josh Jacobs

BevCast

Play Episode Listen Later Jun 27, 2022 17:04


The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

NutraIngredients-USA Podcast
NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraIngredients-USA Podcast

Play Episode Listen Later May 6, 2022 19:04


Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

As Told By Nomads
How Comedy Drives Sales with Shelby Dash And Kristina Clifford

As Told By Nomads

Play Episode Listen Later Apr 27, 2022 37:56


Today on the As Told by Nomads podcast, Shelby Dash and Kristina Clifford discuss the concept of comedy as a means to build community and an online following. The pair of women open up this episode by discussing why they decided to take the leap into comedy. While they both originally had their sights set on a Hollywood acting career, plans changed over time, and Shelby even went on to become a screenwriter. Eventually, however, Dash and Clifford decided to take their talent to social media creating comedic content for different brands.They argue that comedy videos develop a large sense of community and draw from personal experiences. Each time they make another video, the pair must take into account their audience, their platform, new angles on familiar ideas, and, of course, a sense of humor. Given that the women post a majority of their videos online, they're forced to contend with the ever present cancel culture. They note that while they do make mistakes, they also try to learn from them each and every day. After all, working in an industry that relies on social media platforms that evolve in the blink of an eye, you have to continue learning just to keep up with changing trends and features. Above all else though, Shelby and Kristina find that so long as they make a positive impact on their audience, all is right in their world.The Finer Details of This Episode:Why Shelby and Kristina took the leap into comedyShelby and Kristina's roles as screenwritersSocial media as a platform for comedyCreating comedy videos Cancel culture Learning the comedic advertising industryWhat social media is right for youThe importance in resonating with your audienceLinks:Website: https://www.take2content.com/Youtube: https://www.youtube.com/channel/UCjblE3v633IDK6qAPaAv9BwTake2Content's Instagram: https://www.instagram.com/take2content/Take2Content's LinkedIn: https://www.linkedin.com/company/take...FB - https://www.facebook.com/shelbysvideosConnect with Tayo Rockson and the As Told by Nomads Podcast on:Personal Website: https://tayorockson.comUYD Management: https://uydmanagement.com/UYD Collective: https://tayorockson.com/uyd-collectiveLinkedin: https://www.linkedin.com/in/tayorockson Podcast: https://podcasts.apple.com/us/podcastTwitter: https://twitter.com/TayoRockson See acast.com/privacy for privacy and opt-out information.

Staffing & Recruiter Training Podcast
TRP 0086: Creating a Personal Brand that Drives Sales with Kelli Schutrop

Staffing & Recruiter Training Podcast

Play Episode Listen Later Feb 17, 2022 28:45


This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Kelli is the Vice President of Sales at Parqa, a performance marketing agency revolutionizing the staffing industry by leveraging technology and marketing to create great candidate and client experiences, and drive enterprise-level value. Kelli has spent the past decade driving marketing-led results for staffing firms, and has consulted hundreds of business leaders across the country on their growth strategies. Her passion for marketing has inspired her to share her expertise, and she regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. She serves on the American Staffing Association's Women in Leadership Council, as well as Industry Marketing & PR Committee. Kelli has presented to industry groups including the American Staffing Association, World Staffing Summit, New York Staffing Professionals, and more. Links: https://www.linkedin.com/in/kellischutrop/ https://www.linkedin.com/company/parqa/ https://parqamarketing.com/

WorkParty
How to Develop a Visual Identity That Drives Sales With Onda's Chief Creative Officer Kelli Adams

WorkParty

Play Episode Listen Later Feb 2, 2022 20:37


Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%. Which is something Kelli Adams has witnessed firsthand. As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she's helped the brand become a multi-million dollar business and amass a huge following of fans. Today, I can't wait to chat with Kelli all about how she developed the visual identity for Onda, where she seeks inspiration when she's creatively blocked, and so much more. To join the WorkParty click HERE To connect with Kelli Adams click HERE To connect with Jaclyn Johnson click HERE To learn more about Onda click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media

100 Club Podcast
Passion that drives sales w/ Dani Vance

100 Club Podcast

Play Episode Listen Later Jan 31, 2022 50:01


On this Episode, we have Danielle "Dani" Vance, the Director of Sales and Marketing at Jaybird Senior Living. What started in 8th grade morphed into her leading sales and marketing efforts for a 70+ community portfolio. We can't wait for you to hear how her passion is driving sales in a big way. --- Send in a voice message: https://anchor.fm/michael-moye1/message Support this podcast: https://anchor.fm/michael-moye1/support

D2D - Podcast
Jory Sullivan - How Culture Drives Sales Volume

D2D - Podcast

Play Episode Listen Later Dec 28, 2021 34:46


Good Advice: Do Business Better with Blake Binns
#231 - Dan McGaw, on Marketing Tech that Drives Sales

Good Advice: Do Business Better with Blake Binns

Play Episode Listen Later Nov 8, 2021 37:15


For all the latest and greatest software tools, apps, and analytics platforms that you can use for that next sale... How in the world do you make sense of it all? How do you keep yourself from getting lost in the weeds of managing it all and get back to simply focusing on running and growing your business?  Dan McGaw joins the podcast as the founder of McGaw.io, a consultancy that helps business owners make sense of the mess of marketing. More importantly, he shares the simple steps you need to take to effectively use your marketing to drive revenue.  Find out more at McGaw.io. Want more help? Text "FIRE" to 415-915-9011 to get Dan's free book: Build Cool SH*T! Enjoy the podcast? Support it at our Patreon at Patreon.com/GoodAdvice.

Daily UI/UX Inspirationals
EP7 - How to build World Class Websites — That drives Sales

Daily UI/UX Inspirationals

Play Episode Listen Later Nov 6, 2021 7:59


Also was live on club house

Quotable: a Female Millennial Entrepreneur Podcast
Ep 82: Lauren Ranalli on Self Publishing and Marketing Strategy That Drives Sales

Quotable: a Female Millennial Entrepreneur Podcast

Play Episode Listen Later Sep 22, 2021 48:14


Lauren Ranalli, award winning self-published author and coach for new authors is joining me today to talk about all the things that go into self- publishing and creating a marketing and branding strategy for your business to drive consistent sales.  We talk about how to keep sales going throughout the year, establishing your audience early on and how to manage expectations. Lauren has successfully self published 3 books and is working on her fourth self-published book. Bringing her experience as a successful self published author, she dives into  the benefits of selling through your website, doing your own distribution and pre-sales and  the numbers that go along with it.   Listen in to hear how to become a successful self-published author and how to build a successful marketing strategy that drives sales! In this episode you will hear: - How Lauren went from marketing professional to self published children's book author. - How Lauren went from new author to expert coach for new authors. - Why authors get social media strategy wrong and where you should really focus to build momentum for your business. - What she wishes she had known before starting and advice for new authors and entrepreneurs.  Thanks for listening!   Connect with Lauren:  Website- http://www.laurenranalli.com  Instagram- https://www.instagram.com/lauren.ranalli_author Facebook- https://www.facebook.com/LaurenRanalliAuthor Twitter- https://twitter.com/LRanalli_author  Social Media Freebie: https://www.laurenranalli.com/social-media-freebie  Discount code: THANKS15 to get 15% off book orders at www.laurenranalli.com/my-books  (does not apply to book bundles)   If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Product Stories
How good design drives sales, saves on development, and increases life-time value with Lukas Klement and Laure Joumier

Product Stories

Play Episode Listen Later Aug 25, 2021 29:38


Summary What if there was one thing that will help align your developers, save time and money on engineering, and increase customer satisfaction? It’s real, and it’s called good design. Learn how to use the secret weapon of bootstrapped SaaS founders Lukas Klement and Laure Joumier in today’s episode of Product Stories! Episode Victor: [00:04] […]

Support Insights Podcast | CX & Customer Support Podcast by SentiSum
Ep. 22: How real-time prioritisation drives sales from customer support [Feat. Cornelia Konstantyner, Head of CX at Organic Basics]

Support Insights Podcast | CX & Customer Support Podcast by SentiSum

Play Episode Listen Later Jul 29, 2021 19:23


Subscribe to our 'best stuff' newsletter: https://www.sentisum.com/resources/support-insights In this episode of the Support Insights podcast, we caught up with Cornelia Konstantyner, Head of CX at the fast-growing sustainable fashion brand, Organic Basics. The Organic Basics CX team have built a really cool customer service experience, leveraging automation to prioritise incoming requests based on CRM data, language and the customer's funnel depth. Cornelia and her team built a complex set of rules that work together to reduce response time to conversations that need a quick response—creating a win-win for company and customer. In this episode, you'll find out: How to choose which support conversations to prioritise to create a win-win situation for your customers. Why it matters if a customer is subscribed to the Organic Basics newsletter or not. How auto-prioritisation drives efficiency, cuts costs, and increases sales at Organic Basics. How auto-prioritisation has significantly improved the agent experience. What planning and collaboration was needed to get the process set up. If you're keen to dig deeper into prioritisation, you can check out an article we wrote recently: how to properly prioritize customer support requests. Make sure you come back next week, we'll hear from Cornelia again—this time on the subject of creating an environmentally conscious returns process. Subscribe to follow along.

WJR Business Beat
WJR Business Beat with Jeff Sloan: In Post-Pandemic Era, Trust Drives Sales (Episode 260)

WJR Business Beat

Play Episode Listen Later Jul 20, 2021 2:23


On today's Business Beat, Jeff discusses a new study from Avionos, 80% of consumers say trust is more important in the post-pandemic era than ever in connecting them with brands and earning their spend.Tune in to the Business Beat to learn more about this increase in trust and how to earn it in order to drive sales.

The Fuel Podcast
Ted Rubin – The Emotional Connection: How networking drives sales

The Fuel Podcast

Play Episode Listen Later Jul 3, 2021 105:58


Learn more about your ad choices. Visit megaphone.fm/adchoices

LowLight Podcast
How We Use Our YouTube Channel To Drives Sales To Our Ecommerce Stores Using Content Marketing.

LowLight Podcast

Play Episode Listen Later May 14, 2021 11:47


Our YouTube Channel Ravel drives traffic to our ecommerce stores which produces sales, while we also build a brand that shows off the best products via Video Content thta grows a following to produce revenue on YouTube as well. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Ad Victoriam Salesforce Simplified
How CRM Utilization Drives Sales Efficiencies

Ad Victoriam Salesforce Simplified

Play Episode Listen Later Apr 29, 2021 13:38


Episode Notes T-Mobile Business Sales Manager Kenneth Scott leads his sales team daily in executing key business metrics, which makes him uniquely qualified to talk about making Salesforce work in your company. Reach Kenneth Scott: Email: info@kennethscott.me Maximizing the Student Athlete: https://www.maximizingthestudentathlete.com/ Resources: Salesforce Implementation - https://bit.ly/3v9bbJK Salesforce Integration - https://bit.ly/3gsKagl 4 Ways Salesforce CRM Improves Lead Conversions - https://bit.ly/3lAd0Kv How to Convince Your Stakeholders It’s Time to Get a CRM - https://bit.ly/3ru8FMJ

Sales Strong
How "Passion" drives Sales Success

Sales Strong

Play Episode Listen Later Mar 24, 2021 36:12


Ashley Kobovitch brings not only her passion for sales, but her ability and drive to help others be successful. Starting as a successful rep for Vector Marketing (Cutco!), she was "sold" on a career in sales and never looked back. Ashley also strikes a nearly perfect balance between work and life, and has been able to pursue her love for fitness during her downtime as an instructor at Equinox. Check out her insight on the 3 traits every sales professional needs (PPC) and so much more!- Find ways to self evaluate and get the help you need - The importance of ABC (always be LEARNING)- Why if you don't have goals, you have nothing- How to make bite size goalsvisit www.mama-sales.com for more information!

Real Food Brands Marketing Podcast
How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul

Real Food Brands Marketing Podcast

Play Episode Listen Later Mar 3, 2021 28:18


Ecommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble. Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., an Ecommerce agency and certified Shopify Plus partner. We’ll hear their top Ecommerce tips and dispel some myths along the way. In This Episode: How COVID-19 has changed the landscape for Ecommerce in food and beverage. Why brands that invest in direct-to-consumer brand sites have an edge. Why brands need to stand out even more in online shopping. What you need to know about your consumers. How to get clear about your brand. Why email marketing is so important. The essentials you need to get the most out of your web presence. Why subscription is king for food & bev. Stats you need to look at to grow your subscriptions. Resources: Chelsea and Rachel Co. Simple eComm-Nomics; Bridging Economics and eCommerce Beyond 2020 Chelsea and Rachel Co. on Instagram Real Food Brands Marketing Roundtable Facebook Group Connect with Katie on Instagram Brand Strategy StreamlinedTM Program – NEW! Get Your Free Brand Strategy Checkup

Inside Great Minds
Progressive Company Culture Drives Sales, Grows Your Business

Inside Great Minds

Play Episode Listen Later Mar 3, 2021 46:52


Most growing and thriving businesses often have the most amazing company culture. One prime example of an inspiring company culture is at Highpoint Insurance Group. At the helm is Heather Smyrl, co-founder and CEO. Heather's drive to be a trailblazer has turned a relatively antiquated industry into a modern-day agency that is purpose-driven with an enthusiasm for serving her employees, customers, and community. With her pep rallies, digital scorecards, and constantly looking for ways to highlight her team's accomplishments, Heather has designed a company structure around positivity that has allowed her sales team to flourish and has brought her close to her goal of having a $10 million year. In this episode, tap into Heather's more than 25 years of experience as a leader in the industry and get insight into the amazing work she has done to build a unique company culture. Get ideas from her incredible stories that you can put into your practice or get back that fire to get past this last year's setbacks. Most notable are the core values she has established to foster accountability, unlimited success, and teamwork. Heather got her start in the insurance industry at only 19 years old. She founded Highpoint in 2008 alongside her husband, Brandon Smyrl. In 2017, she built her company's forever home in Friendswood, Texas. Three years later, Highpoint was honored to be named Agency of the Year by Rough Notes magazine.  

Growth Colony: Australia's B2B Growth Podcast
How to Measure the Success of Your ABM Program w/ Samantha Stone

Growth Colony: Australia's B2B Growth Podcast

Play Episode Listen Later Dec 8, 2020 31:19


Shahin chats with Samantha Stone, Founder & CMO at Marketing Advisory Network about how to measure ABM campaigns, activities and what are some of the usual marketing metrics that markers should stay away from when executing on ABM. Samantha is the author of the popular book Unleash Possible: A Marketing Playbook that Drives Sales, she also eats B2B complex sale high-ticket item marketing strategy for breakfast and has worked with companies like SAP, Ascential Software and Powersoft.

Cryptonized!
How to Create a Podcast that Drives Sales

Cryptonized!

Play Episode Listen Later Nov 22, 2020 43:20


Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting   FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway   Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar     Roger Nairn Bio Please limit it to 200 words or less. It will be read during podcast Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.

Revenue Riser
CRM: actionable insight that drives sales

Revenue Riser

Play Episode Listen Later Oct 22, 2020 24:51


Do you use your CRM to look back or look forward? Is it a repository or an optimisation tool? Does it help you to predict trends and accelerate sales processes or is it a tick box exercise your sales team prefers to avoid? In this episode, Anna's joined by two sales and marketing data specialists, Travis Davis of PointnTime and Melanie Foster of Harness, to highlight ways to put your CRM at the heart of your sales growth.

If You Market
#95: Marketing Automation that Drives Sales, with Jason Rockman

If You Market

Play Episode Listen Later Sep 1, 2020 55:26


Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman.    In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success.  Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors. He’s a classically-trained ad exec who cut his teeth at top tier agencies, including The Richards Group, DDB Worldwide, and Ogilvy & Mather. Now your thinking, whoa, that sounds like consumer marketing, Yes, Jason is going show us what us B2B marketers can learn from B2C. 

Lead2Lead
Cesar Rincon on leadership that drives sales

Lead2Lead

Play Episode Listen Later Jun 23, 2020 15:18


Cesar Rincon is the founder and president of CRI/Cesar Rincon International, a sales, marketing and personal development firm.  For nearly three decades he has been a business leader in live entertainment, event production, radio and television production, sales, advertising, marketing and management. Cesar believes everyone has a diamond and the unlimited power of human potential inside of them, and he strives to have a positive impact on people’s lives by being a resource and an advisor. He’s the author of the book and DVD titled 10 Secrets to Sales Success, and he’s a member of Leadership Houston. 

Sales Maven
How To Communicate In A Way That Drives Sales

Sales Maven

Play Episode Listen Later May 25, 2020 23:25


Do you have a 'Go Fish' mentality? Do you know that that is? Listen as Nikki shares what she means by this along with ways that you can communicate that will drive sales, counter tips that could cost you sales and actionable advice that you can use to grow your business, all on this episode of The Sales Maven. As a salesperson, it is your job to make it easy for a person to take the next step with you, not be so vague that they feel like they have to pull the information out of you. Don't make your clients feel like they are playing a game of Go Fish when they are trying to pay you money. Think about how you are communicating with your clients right now; are you being clear in your communications? The more specific you can be, the easier it will be for the client to know what to do next. Do you ever feel like there is a breakdown in the communication you have with a prospect or a client? Listen as Nikki explains why this might happen and what you can do to reboot the conversation. It's your responsibility to earn someone's business, so be specific, get rid of the vague language, and make it easy for a client to do business with you. Nikki always gives the best advice, and if you want to grow your business, you need to listen to this episode. Nikki doesn't pull any punches. She will tell you why she believes you are having issues, and it's up to you to see and correct the problems.  In This Episode: [00:42] Welcome to the show! [01:45] Nikki reads some reviews from listeners that have touched her. [03:34] Thank you to everyone that leaves reviews. [04:38] Nikki shares that she was on episode 96 of The Brainy Business podcast. [05:16] Nikki describes what she calls the 'Go Fish' mentality. [07:40] As a salesperson, your job is to make it easy for a person to take the next step with you and pay you money. [08:27] Nikki shares an example of what she means by the 'Go Fish' mentality. [11:11] Do not make your clients play a Go Fish game when trying to pay you money. [13:38] Think about the way you are communicating with your clients, are you very clear in your communication? [15:07] Nikki says to take a step back, review your information, consider what's going on and ask yourself what you are missing. [17:17] If you feel like there is a breakdown in your communication with a prospect or a client and you aren't sure where it's gone wrong, ask someone to look it over. [19:00] Nikki believes that it's your responsibility to earn someone's business. [20:24] Nikki recaps the steps to communicating in a way that drives sales. [21:19] Nikki shares a suggestion that she wants you to leave with today. [22:07] If you would like some additional resources visit www.yoursalesmaven.com/maven. [22:46] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Bottled in China
Data that Drives Sales with Paul Mabray, CEO of Emetry

Bottled in China

Play Episode Listen Later May 11, 2020 24:50


In today's podcast we'll be discussing data and the importance of measuring what matters.  Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. Guest Profile:Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industryVisit their website to learn more: https://www.emetry.io/ Follow the latest stories at www.bottledinchina.com or check us out on insta @bottled.in.china and make sure to like and subscribe on iTunes and Spotify!

Natural Born Coaches
NBC 656: Tobin Slaven: How Dialogue Drives Sales

Natural Born Coaches

Play Episode Listen Later Apr 20, 2020 27:51


Tobin Slaven helps entrepreneurs build email lists, conduct conversations at scale, and then monetize those lists. Tobin emphasizes the importance of engaging in a conversation with potential customers and then building a true relationship with them. If you’d like to learn more about all the ways that Tobin does this, you can register for his free training, happening on Friday, April 24th, 2020 at 4 pm EST by visiting http://naturalborncoaches.com/clientgetting!

Romance Your Tribe Radio
Content Marketing That Drives Sales

Romance Your Tribe Radio

Play Episode Listen Later Feb 3, 2020 35:28


The post Content Marketing That Drives Sales appeared first on Romance Your Tribe.

Ecommerce Swipe File
Abandoned Cart Recovery - How Friction Free Shaving Drives Sales and Creates FOMO

Ecommerce Swipe File

Play Episode Listen Later Jan 31, 2020 3:29


This was the best campaign that Friction Free Shaving ran - and it was to their abandoned carts. By letting their abandoned carts know about a new, limited edition handle, they sold out! Learn the details from Des at FFS in this episode of the Ecomm Swipe File. Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

3 Marketers Walk Into A Podcast
059: The Key To Creating Content That Drives Sales [Chris Marr]

3 Marketers Walk Into A Podcast

Play Episode Listen Later Jun 9, 2019 51:06


You've heard that content marketing is an essential part of business, but you might still be wondering how to use content marketing to get you actual customers. Chris Marr is a content marketing expert and founder of CMA (https://www.thecontentmarketingacademy.co.uk/) (The Content Marketing Academy) – pretty impressive stuff! In this episode Chris talks us through how to map out your content marketing journey, and the critical steps to making killer content…

AMPUP Your Digital Marketing
Samantha Stone on Employee Advocacy

AMPUP Your Digital Marketing

Play Episode Listen Later May 28, 2019 26:55


On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of “Unleash Possible: A Marketing Playbook that Drives Sales”, a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12. In this podcast you will learn about: How trust is diminishing in the business world Why transparency is key to building trust Utilizing employee advocacy with integrity Equipping everyone in your company represent your brand Why it’s important to empower rather than control

Hey, Good Morning Social Media
Social Media Marketing Strategy - That Drives Sales

Hey, Good Morning Social Media

Play Episode Listen Later Dec 8, 2018 6:06


Episode: This episode of Good Morning Social Media reads from Jonathan Long on Entrepreneur.com about social media marketing strategy that drives sales. Article: "5 Social Media Tips to Help You Drive Sales. To learn more from articles like this subscribe to the Good Morning Social Media podcast. Article link: https://www.entrepreneur.com/article/314963 Social Media Marketing: Enhance your paid social media advertising with Orange Cattle. Contact: https://orangecattle.com/social

The Sales Pitch
Kendyl Young: How To Create An Open House Strategy That Drives Sales, Ep #3

The Sales Pitch

Play Episode Listen Later Aug 6, 2018 26:27


Open Houses are like a social sport… it's not uncommon for me to have 100 to 200 people at an Open House… my Open Houses are better attended and more effective because there is a whole strategy about what we do. ~ Kendyl Young When you're new in the industry you try a lot of things but… ...unless you are authentic, it doesn't go well. Coming to terms with who you are is one of the best things you can do. It is enlightening and reassuring to hear the soul-searching process Kendyl Young had to go through as she struggled to get her feet under her in the real estate industry in Los Angeles. It wasn't an easy path to walk, but it brought her to a place of clarity about who she is, what she brings to the industry, and more importantly, the value she is uniquely able to provide to her real estate clients. She's become incredibly successful being herself - which means being intensely interested in people. Find out exactly what that means - and how you can develop the same skills, on this episode.    A strategic Open House can still drive home sales Kendyl has learned that she can't expect Open Houses to be successful if she treats them like a thing to dread, gets up late, rushes to put out signs, and hangs around the house with little to no enthusiasm. She has to be strategic - so she is. That means she begins days and even weeks before the Open House. Because Open Houses are an expected event when new listings come on the market, she takes advantage of that. She doesn't allow any showings - by her team or other brokerages - until the open house. She wants people to see the house under certain conditions that she has arranged ahead of time. That's just one example of what goes into her Open House strategy. You can listen to the entire conversation to hear how she leverages social media, interacts with those who visit her Open House events, and more. Earning business by being interested and articulating value Kendyl says that she's become very good at showing and telling people that she is incredibly valuable to them when it comes to their real estate needs. In the context of an Open House, she expresses this by being intensely interested in them. Why are they taking a Sunday afternoon to visit a house that's for sale? Who are they? What are they interested in? But she doesn't show that interest just by asking questions. People recognize that questions are often a way to fish for information so they can be sold to… and they don't want to be sold to. Instead of majoring on questions, Kendyl has become a keen observer and is learning to label what she sees. The outcome is much more effectiveness when it comes to building rapport and establishing a relationship. But Open Houses are not the sales driver they used to be. What else can be done? Beyond Open Houses, Kendyl teaches her agents how to nurture existing relationships with people who already know, like, and trust them - before they have a real estate need. They do this by being active in the community, by learning to listen, and by learning to be helpful in whatever ways they can. As agents are able to build trust as individuals, within their own networks, they become the trusted experts the community turns to when they have a need. This episode goes into much greater detail, so be sure you take the time to listen. Here's What You'll Learn: [0:49] How Kendyl got started in real estate in the Los Angeles market [3:05] The steps required for Kendyl to build a positive personal brand [6:29] Kendyl's sales philosophy: The only thing that matters is doing right by people [8:48] Strategies for more effective open houses [11:22] Leveraging existing relationships before a real estate need is on the radar [13:32] Why Kendyl's team doesn't push for people to sign in immediately at an Open House [18:47] Doing her job well at an Open House and training her team to do the same [24:10] Advice for agents: Talk to people without vamping Resources & People Mentioned Chris Voss BOOK: Never Split The Difference Connect with Kendyl Kendyl (at) glendalediggs.com or text 818-482-1885 http://glendalediggs.com - Kendyl's hand-crafted boutique real estate brokerage Connect With Spacio hello (@) spac.io Subscribe to The Sales Pitch on Apple Podcasts

Recipes for Marketing Success Podcast
How To Build A Marketing Funnel That Actually Drives Sales

Recipes for Marketing Success Podcast

Play Episode Listen Later Jul 11, 2018 56:22


We’ve all been told that in order to succeed online we need to have sales/marketing funnels and lead magnets set up that will attract our ideal customers and move them through the customer journey.  But what does that mean, exactly?  In this week’s episode, we are going to go step by step through the process of building a simple marketing funnel that will show you how to use a lead magnet to attract potential customers, nurture them through a series of interactions and finally encourage them to purchase your products and services.

Industry Matters - Powered by VGM
Episode 3: How Caretailing Drives Sales

Industry Matters - Powered by VGM

Play Episode Listen Later Apr 18, 2018 17:28


Retail sales in healthcare can mean a lot of different things depending on the provider. In this week's episode we talk with the VGM Retail team on how to ensure that providers are maximizing their opportunities for sales without the patient feeling like their being sold to, rather than cared for.

It's Your Story Lab
Storytelling Drives Sales

It's Your Story Lab

Play Episode Listen Later Mar 8, 2018 4:35


Why you should be using the power of your stories to drive sales. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Accelerate! with Andy Paul
625: How Coaching Drives Sales Success. With Bill Eckstrom

Accelerate! with Andy Paul

Play Episode Listen Later Jan 24, 2018 38:00


Bill Eckstrom, President of EcSell Institute, joins me on this episode.

Selling With Social Sales Podcast
How the Right Sales Operations Strategy Drives Sales Success, with Bill Sexton, Episode #48

Selling With Social Sales Podcast

Play Episode Listen Later Nov 30, 2017 41:05


 What would it mean for your organization to have a streamlined sales operations strategy that puts your sales team in the best position for success? On this episode of #SellingWithSocial, you’ll hear from sales operations expert Bill Sexton. Bill is a sales operations leader with 18+ years of finance and sales and operations planning experience specializing in sales incentive planning, forecasting, and sales strategy. He is currently working for Samsung Electronics America building a dynamic sales operations team to support 300+ B2B sales professionals responsible for over $6.0B in revenue. Prior to joining Samsung Bill ran Zebra Technologies' North America Sales Operations team after Zebra acquired Motorola Solutions' Enterprise Mobility Division, designing the sales strategy and structure for the newly combined sales force. Don’t miss this episode as Bill provides valuable insight from his years of experience and expertise in sales! This podcast is being brought to you by STAR - The Sales Team Alpine Retreat: A Frost & Sullivan Executive MindXchange taking place this February 7-9, 2018 in Lake Tahoe, Nevada. How data can help your sales operations strategy In what ways can salespeople on the ground utilize data to sell effectively and provide more value to their clients? How does data factor into your sales operations strategy? On this episode of #SellingWithSocial Bill opens up about data and how it can specifically help salespeople in the field. In our conversation, Bill talks about predictive analytics which is the “Who, what, when, where, and why” aspect of sales data. This process starts to put a decision and effect on the application of sales data. Bill says that this usage of the data is important from a salesperson’s perspective as it has the potential to equip them to help their clients make the best-informed decisions. Listen to this episode as Bill shares more about how sales enablement can help your team understand the buyer journey! Make sure your Sales and Marketing Teams are on the same page! Did you know that today’s modern buyer is more educated and equipped with more resources than ever before? How has your organization adapted to this new reality? On this episode of #SellingWithSocial, Bill and I discuss the necessity of getting your sales and marketing teams on the same page. The last thing you’d want a prospective buyer to do is to take the information your salesperson gave them and find conflicting information on your website. Bill says that it is vital that the story your salespeople are selling is tied to your company’s website and other branding touchpoints. Don’t neglect this important aspect of content marketing and how it plays in your greater sales operations strategy! Make sure to listen to this episode as Bill reveals additional insights that will help you maintain a competitive edge. How Salespeople can use their CRM reports to provide better data. It’s not a secret that one of the most laborious tasks for the salesperson is filling out their CRM reports. Imagine what it would mean for your sales team if they understood the benefit that their reports can have on providing them with more accurate information to use with their clients. On this episode of #SellingWithSocial, Bill and I discuss the role CRM reports play in the sales enablement process. Bill also touches on win reports and how the data salespeople provide in these reports will eventually be used by artificial intelligence to give a better picture and profile of how salespeople can succeed. You don’t want to miss the fascinating insights that Bill has to share on this episode! This podcast is being brought to you by STAR - The Sales Team Alpine Retreat: A Frost & Sullivan Executive MindXchange taking place this February 7-9, 2018 in Lake Tahoe, Nevada. Don’t let automation give you a bad reputation! Many organizations are embracing automation as a way to streamline their processes and improve efficiency. But what if your use of automation gets in the way of serving your clients and even ends up giving you a bad reputation? As smart as these tools and systems are, it's always wise to double check and make sure the communications that go out to your clients and potential clients are relevant and accurate. On this episode of #SellingWithSocial, Bill and I go over the use of automation, it benefits, and some of its drawbacks so sellers like you don’t ruin your reputation! Make sure to listen to this episode to hear great insights from Bill and his take on sales operations strategy and much more! Outline of This Episode [1:15] I introduce my guest, Bill Sexton. [2:20] Bill shares his story, the cliff notes version. [8:20] Is there a division between sales and sales operations? Why? [10:30] How data and analytics can help salespeople make more sales. [16:00] Why Marketing and Sales need to work together. [20:00] What does the sales data say about changes for the modern buyer? [23:30] Where does the data come from? [26:30] Sales teams can work smarter with the right information. [31:30] Why detailed win reports can help your sales team succeed. [36:00] Bill talks about the difficulty of quota setting and using the right metrics. Resources Mentioned https://www.linkedin.com/in/bill-sexton-b3564219/ Star Wars: The Empire Strikes Back www.Data.com Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn

BRAND SECRETS AND STRATEGIES:  Empowering Brands | Raising The Bar
SECRETS 9 Kelly Williams & Tom Dunn With FPK Resources, Your Brands First Impression - Packaging That Drives Sales

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

Play Episode Listen Later Oct 25, 2017 49:25


This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals      First impressions matter! Don’t let your packaging disappoint or discourage shoppers from buying. Messaging is the key to driving sales. Learn how to easily & affordably personalize, update, & modify it to get a significant competitive advantage Welcome. Today we are going to talk about something that is a struggle for almost every brand out there.  Just to let you know, I’ve been in your shoes.  You might be surprised to know that I am a co-founder in an innovative natural brand. I’m sure the story will resonate with everyone listening to this podcast.  After spending several weeks working on the logo, on the package design, and then getting it to look the way we wanted it to represent our brand. We sent it to a company that created four prototypes. I believe we spent something like $800 to get the four prototypes made. When we got the prototypes back, we were able to choose one.  Then we started looking for packaging suppliers. The cheapest prices were from overseas suppliers and the time lag time between when we can get packaging was several months away. To save money we had to buy in bulk but obviously as a new brand we did didn’t have a lot of money. The other challenge we were facing is that the ingredients in our brand were organic yet we had not earned the organic certification so we could not put that on the label as well as future certifications we had planned on using.   The next challenge is that we were going to buy the packaging but we wanted to change the package as soon as we got the certifications. We were trying to represent our brand in the best light. As I talk about repeatedly, you always want to put your best foot forward. The challenge before us is that we could either buy 10,000 units of packaging but then if we change the label we would have to retool the packaging and wait for six months to get the new packaging in. On top of that, we were eager to make money so that we could help pay for the packaging because obviously, this is very expensive.  So the constant dance back-and-forth between retooling the packaging for a certification change or the label change and then the need to redo it again for a different label change. Quantity discounts come in large rolls so we didn’t want to waste anything that we were buying. I’m sure many of you have been in this position before.  Today’s guests have an innovative strategy where you can actually design a package on your computer and send it off to someone to have it produced and get back in about 2-3 hours. On top of that, you can buy what you need when you need it as opposed to buying 10,000 units of packaging when you only need 1000, or maybe you can’t afford that many.  Today I am pleased to introduce you to two experts who have solved this problem. They are going to make your life a lot easier and provide you with the packaging you want, being able to modify it every time you change your slogan or put something different on the packaging.  Maybe even try A.B. split testing like you hear about with social media. Have I got your full attention? I hope so, you’re going to really like the show. Let’s get started! Here's Kelly Williams Tom Dunn from FPK Resources  Here is a link to this week's podcast show notes and download: https://categorymanagementsolutions.com/session9/  

Audience Ops Podcast
Tactical Content Marketing That Drives Sales w/ Justin McGill (LeadFuze)

Audience Ops Podcast

Play Episode Listen Later Oct 19, 2017


Podcast interview with Justin McGill from LeadFuze talking about how they use content marketing to grow their customer-base.

Audience Ops Podcast
Tactical Content Marketing That Drives Sales w/ Justin McGill (LeadFuze)

Audience Ops Podcast

Play Episode Listen Later Oct 19, 2017


Podcast interview with Justin McGill from LeadFuze talking about how they use content marketing to grow their customer-base.

Liz on Biz with Liz Theresa
E53 – Samantha Stone – How to Find Your Unique Value Proposition

Liz on Biz with Liz Theresa

Play Episode Listen Later Aug 28, 2017 37:36


Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout … Continued

Accelerate! with Andy Paul
Episode 491: A Pattern of Note-taking Drives Sales Success w/ Derek Draper

Accelerate! with Andy Paul

Play Episode Listen Later Jun 22, 2017 45:52


In this episode, we think about what note-taking means for sales reps as a discipline. Derek Draper, CEO of Pattern, an application that’s an enterprise notepad for sales teams, joins me on this episode.

Building The Future Show - Radio / TV / Podcast
Episode 160 with Samantha Stone

Building The Future Show - Radio / TV / Podcast

Play Episode Listen Later May 11, 2017 49:15


Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises. In October 2016 her book "Unleash Possible: A Marketing Playbook that Drives Sales" was released to further spark new possibilities for businesses looking to grow faster or more efficiently. http://www.marketingadvisorynetwork.com https://twitter.com/samanthastone http://unleashpossible.com

B2B Growth
269: Why You Need to Stop Selling to the C-Suite w/ Samantha Stone

B2B Growth

Play Episode Listen Later Dec 5, 2016 19:33


In this episode we talk to Samantha Stone, Author of Unleash Possible: A Marketing Playbook that Drives Sales.

Plateau to Profits with Lisa Anderson
Building A Website That Markets & Drives Sales – Interview with Felicia Pratt P2P: 020

Plateau to Profits with Lisa Anderson

Play Episode Listen Later Oct 25, 2016 54:12


Felicia Pratt, CEO of Rocking Websites, is a web designer and marketing consultant who specializes in creating online platforms that are not only visually appealing but they also convert. She is described by her clients as being a dynamic professional who actually “gets it,” is easy to work with, and one who knows WordPress inside and […] The post Building A Website That Markets & Drives Sales – Interview with Felicia Pratt P2P: 020 appeared first on Anavo Transformation LLC.