Purpose to Create Podcast

Welcome to the Purpose to Create Podcast, your go-to resource for creative entrepreneurs seeking growth in life, business, and wellness. On this podcast, we're into normalizing the raw parts of business most people shy away from. I'm your host, Natarsha Wright—founder and CEO of Natarsha Wright Creative, a coaching and consulting business for creative entrepreneurs.  Join us for candid conversations about the creative journey, practical tips, and invaluable support for navigating challenges and losses. Get ready to connect, be inspired, and thrive amidst adversity. Tune in for empowering discussions and expert insights on overcoming setbacks, finding inspiration, and navigating loss in life and business.  Let's kick-off Season 5! Tag us in your posts on IG at @natarsha_wright and @purposetocreatepodcast. 

When I work with clients, one of the most frequent pain points I hear about is writing for your business. There is So. Much. Writing. That needs to be done! Between captions, blog posts, your website, emails, client brochures… the list goes on and on! So I thought I would go straight to the expert about creating authentic writing for your business, the incredible copywriter Rita Olds Stay connected on Instagram @purposetocreatepodcast

In this episode I talk all-things photography-business-related with Nathan Holritz, the creative genius behind numerous ventures including Photographer's Edit, a photo-editing service, two podcasts, and the Miilu app.  Nathan is full of so much wisdom about the business side of being a photographer. While he cherishes the craft, he wants photographers to save time and money so they can focus on those things that are most important outside of work: your family, your friends, and your self-care. Stay connected on Instagram @purposetocreatepodcast

You all are in for a real treat with this episode! Kim is a fellow brand photographer and strategist based in Florida. She and I were in a mastermind meeting when she shared one of her goals: to be on a podcast. So right then and there I knew I had to have her on! Kim has such an incredible journey as a photographer, full of many pivots and changes in her career. But in each pivot, Kim found that she was becoming more and more herself, more authentic, and was able to find those clients she loved working with. Stay connected on Instagram @purposetocreatepodcast

Petronella—or as I call her, “P”—has been a friend and cheerleader from the start. Based in New York, Petronella is a wedding and family photographer serving multicultural, interracial, interfaith, and mixed couples. P is all about celebrating family and cultural heritage in her photography. She's a blessing to know and I'm so hyped that you all get to hear from her in this episode. Understanding your ideal client is essential in elevating your brand and business. You cannot be everything to everyone, and better yet, no one is expecting you to be or do all the things!  Stay connected on Instagram @purposetocreatepodcast

Tamera Darden is the creative genius behind Darden Creative, a content creation agency for beauty, wellness, and lifestyle brands. Tamera focuses primarily on product photography that's been proven to generate leads and sales for her customers.  She has created work for Macy's, Harper's Bazaar, Eden Bodyworks, and more big-name brands. So I knew she was the perfect person to come on the show to share about how you too can position yourself online as an expert in your craft. It might surprise you to hear that the secret isn't in getting all kinds of fancy gadgets to make yourself seem more legit or spending a bunch of money on advertising to try to generate leads.  Here's the real secret… it's about finding what you're good at and making sure people know you're good at it. It's that simple! Stay connected on Instagram @purposetocreatepodcast

I'm talking to Adam of Mason Photography in this episode, a wedding photographer based in the Washington D.C. area. Adam's infectious joy for both his craft and for people will have you more excited than ever to venture out and achieve that big dream you've been thinking of pursuing. Fear is something that holds us all back. Whether that fear is in our personal lives or business. It will take some gumption and digging deep to eliminate fear—and you'll probably still feel it from time to time—but with the advice Adam shares in this episode, you'll be on your way to fearlessness in no time! Stay connected on Instagram @purposetocreatepodcast

We recorded this podcast in 2020, a year that has gone down in the books as completely out of our control. And if you didn't achieve a single one of your goals because of the uncertainty of this year, then I'm here to tell you that it's okay! So let's start with a fresh mindset: enter Kierra Asnauskas, founder of Miss Unconventional, a lifestyle design and self-improvement blog. Stay connected on Instagram @purposetocreatepodcast and Kierras @missunconventional  

Do you take a photo... or do you make a photo? This is the question we answer on this episode featuring the incredible Kanayo of Kanayo Adibe Photography. Kanayo is a wedding photographer but also stretches his creative muscles by doing some street photography. Kanayo’s philosophy is so unique in our industry. He believes that anyone can take a photo, but a true artist MAKES a photograph. This means controlling the situation and creating something with what’s in front of you. Manipulating the elements around you to turn it into stunning artwork. (And that includes wedding photography, believe it or not!) In this episode we also talk about the importance of getting out of your usual niche and photographing other things in your life. Whether it’s landscapes or textures or even murals in the city, it’s important to train your eyes to see what others don’t so that you can become a true master of photography and create stunning images each and every time you click the shutter. Make sure to connect with me on IG @natarsha_wright and @purposetocreatepodcast.

It’s time to ask yourself a serious question… What is your superpower? Believe it or not, you DO have one! There is something unique and special, a talent and superpower that only you have and that the world needs. In this episode I’m chatting with Chad Pennington, a photographer based out of New York and North Carolina. Chad believes that everyone has a superpower. While it may not be immediately clear to you what your superpower is, with some time and practice, you’ll discover your superpower. Once you do that, there is no limit to what you can achieve in your business. Let's chat about the brand clarity you need to use your superpower in your business and position yourself like a pro in your business www.natarshawright.com/contact

In today's rewind episode I’m chatting with the #SEOQueen and beauty and lifestyle blogger Charlene McCraney on how she's able to get seen on the first page of google. Grab a latte, a pen and take notes! It's gonna be a good one.  Charlene shares so many tips and tricks that help get your website to the top of the search engines! Everything from naming your photos correctly to choosing the right keywords and even plugins that evaluate your site’s SEO, Charlene shares all about it in this episode!  Join the #Bloggoals challenge https://www.bloggerstartupschool.com/bloggoals Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.  Connect with us online: + www.instagram.com/purposetocreatepodcast

In episode 44, I chat with Shaune Hayes, a professional makeup artist with over 15 years as a professional makeup artist and owner of Red Carpet Ready Makeup, a lifestyle and beauty brand that curates experiences so clients look and feel confident. In today’s episode we’re having a Heart talk with Shaune all about knowing when to pivot. Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher.  

In episode 43, I chat with Kia Young a social media strategist and serial entrepreneur.  In today’s episode we’re chatting about 3 ways to use your voice as a business/brand to make an impact. We also talk about recent current events and how not speaking up will affect your business.  Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher.

Host of purpose to create podcast shares a personal reflection during recent national events that have turned the creative industry upside down. I'm sharing my raw and authentic feelings. Disclaimer: Thoughts and opinions are my own.  

In episode 41, I chat with Loran Elise, a Business Systems Strategist. She started her business as a Social Media Manager, but in working with her clients, she saw a major need for backend support. In today’s episode we’re chatting all about the importance of developing systems and processes in your business from day one to elevate your client experience. Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher.  

In episode 40, I chat with my dear friend Tash. Tash is a professional photographer & blogger based out of Seattle, WA.  With over 10 years of experience in the entrepreneurship world as a small business owner, speaker and coach and a Master’s in Public Action from the University of Washington,  Tash’s platform exists to inspire the beginning entrepreneur, the working or stay-at-home mom and every woman in between.   In today's episode we're chatting all about life, photography, and motherhood. Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Check out Tash's blog https://www.wisdomandcourage.com/

In episode 39, Michelle Murphy, a Florida small business attorney who loves working with creative entrepreneurs and content creators to protect your brand and content. In today’s episode we’re chatting all about Trademarks and Contracts.   Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher.

In episode 38, I'm chatting with Natalie Franke. Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. In today’s episode we’re chatting about How to be Relentless and Bold Despite Fear Check out one of my go to tools in my business, HoneyBook! Here's a 50% off code for the year with a free trial to give it a try before you buy it http://share.honeybook.com/natarsha. Want to know more about HoneyBook? Send me your questions. Here's why I love HoneyBook: Less work. More life with HoneyBook a proactive platform for creative small businesses to create, review, and manage—all in one place. It seamlessly ties together CRM, workflow, agreements, and transactions with the community to empower creatives to thrive together through collaboration and new business opportunities. Listen, share, like, comment, and review this episode. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher.

In episode 37, I'm chatting with LaJoy Cox, an Atlanta based photographer, a mom, an entrepreneur, a published wedding & portrait photographer and most recently a netflix photographer for love is blind.  In today’s episode we’re chatting about how she's maintaining her business in the midst of a crisis. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.

In episode 36, I'm chatting with Alysha Sanchez a Holistic Health Coach. The tables are turned today because Alysha is interviewing ME! She wanted to start a podcast and I thought this would make a great interview since I get that question a lot. It was so much fun being interviewed. Check it out and let me know what you think!   Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.  Download the How to Start a Podcast Resource Guide Freebie

In episode 35, listen in on a live podcast show in Nashville at the Born to Shine Conference. I had the opportunity to chat with the conference hosts Ari and Jodi for the kick-off event. In today’s episode we’re chatting all about the Born to Shine Conference. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

Instagram Content Creation with Kaye McCoy Kaye McCoy is a fashion and lifestyle photographer based in L.A. Kaye has one of the most beautiful and unique Instagram feeds around, with a cohesive, consistent look and over 13K followers. In this episode of the Purpose to Create Podcast, I wanted to find out Kaye’s thoughts on how exactly we can go about up-leveling our Instagram game. We all know that Instagram is important, but are we being intentional with our strategy? Do we even have an IG strategy? Kaye shares her thoughts about using Instagram as an extension of our website. She makes a great point about how we spend so much time, money, and energy thinking about our website and making sure it’s consistent with our brand and all the things we need it to be, that our strategy on IG just falls by the wayside. Nowadays though—while it’s still important to have a website!—Instagram should be thought of as an initial handshake with your audience and potential clients. So many people will get to know you and your brand through your IG account. Kaye also shares some great ideas on how to curate our IG content, including looking at colors and themes, and making sure you’re “thinking in threes” when planning or posting content. If you’re looking for the quick, down-and-dirty details, check out these highlights: 1:12 - Kaye’s creative journey 8:25 - Content curation on Instagram 14:43 - Instagram ads: should we invest? 20:28 - Instagram strategies for content 29:06 - Why should you care about curating your IG feed? 30:22 - Journaling & self reflection 37:04 - IG usernames Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.  Connect with us online: + www.instagram.com/purposetocreatepodcast + www.facebook.com/purposetocreatepodcast/

Stop Playing Small: Dreaming Bigger for Your Business with Britney Jeanine I don’t think there are enough words for how much Britney has supported and encouraged me as a business owner. She is the creative mind that I partnered with to bring my brand—and website!—to life. With her joyful spirit and enthusiasm for uplifting other creative entrepreneurs, Britney shares her thoughts and experiences on how to stop playing small in your business. Britney’s career as an entrepreneur has been an evolution of passions and interests—and has also been a journey of listening to God’s great plans for our lives. She started out as a wedding planner, transitioned to event planning, then to wedding photography, and then to graphic design. God has gifted each one of us with unique skills, talents, and interests, and He wants us to use those talents to reach others and pour into their lives. So, what do you think? Is it time that you stop playing small and start dreaming big? If you’re looking for the quick, down-and-dirty details, check out these highlights: 2:19 - Britney’s creative wedding 9:05 - Evolving passions and recognizing closed doors 16:15 - Stop playing small 18:39 - Show up as yourself 22:03 - Dream bigger 27:29 - How faith plays a part in your business 30:29 - Words of wisdom from Britney Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.  Connect with us online: + www.instagram.com/purposetocreatepodcast + www.facebook.com/purposetocreatepodcast/

In episode 32, I'm chatting with Teshorn Jackson, a top Texas, Award winning, Internationally traveled wedding, portrait and corporate event photographer based in Dallas documenting authentic moments. In today’s episode we’re chatting all about SEO for Wedding Photographers. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode.  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 31, I'm chatting with Jamie Kutchman Wynne, Jamie is a former medical/surgical sales professional turned creative entrepreneur. She founded Marigold & Grey after recognizing the need for highly curated gifting for weddings, corporate events and life's special occasions.   In today’s episode we’re chatting all about Up-Leveling Your Client Experience with Gifting. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 30, I'm chatting with Tim Riddick, a Washington DC Area Based wedding photographer. We're getting into the nitty gritty of the photography business. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 29, I'm chatting with Megan Lee Photography. Megan Lee and I connected while on a photography panel at DC Wedding Week. This girl is killing it in her business serving the luxury markets in DC and Pittsburgh. During our discussion, Megan and I talk all about fueling your creativity, whether you’re just starting out or if you’ve been in business for years. Megan is also the master of client experience and ensuring that from initial booking to final delivery you provide a unique, one-of-a-kind experience for your couples. More than investing money, investing time and energy into your clients is what will set you apart throughout the process. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 28, I’m chatting with Sugar Taylor, a D.C. based Multi-Media designer and the Creative Director of Sugar Taylor Co. which focuses on Interior Design and custom products such as laser-cut and clay earrings. Sugar is a Bronx, New York native, and has overcame family ills such as drug addiction and homelessness, and turned to art as her escape.  Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 27 I’m chatting with beauty and lifestyle blogger Charlene McCraney. She drops so many gems of wisdom in this episode. Grab a latte, a pen and take notes! It's gonna be a good one. Charlene didn’t have plans to build a business from her blog. She started out by sharing her passion for natural hair with her audience, and has since grown a whole empire around her blog! Charlene tells us that knowing your purpose and passion is the first step to starting a blog. Charlene shares so many tips and tricks that help get your website to the top of the search engines! Everything from naming your photos correctly to choosing the right keywords and even plugins that evaluate your site’s SEO, Charlene shares all about it in this episode!  Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 26, I had the pleasure of sitting down with Joshua and Karris, a husband-and-wife wedding photography team. Joshua and Karris met in college and their photography business grew with their relationship. With all the ups and downs of life, these two have had to learn how to make their business work for them… rather than having to always work in/on their business! Life always comes your way, and unexpected things happen. So it’s important to have clear systems in your business so that it doesn’t fall into a tailspin. Don’t miss a single second of this episode, friends! I know you’re going to love each and every gem they drop throughout this episode. Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 25, I’m chatting with Joy Michelle Photography and she is sharing all about the untapped potential in sharing content on YouTube. Is anyone else just using YouTube to watch videos or new movie trailers? Good! I’m glad I’m not alone!  Joy shares about her own fears with starting a YouTube channel including fear of the technology and fear of what people will think and what they’ll say. But she quickly learned that these fears were unfounded and now has a YouTube community of almost 25,000 followers! So, what’s keeping you from getting started with YouTube? Make the leap today, friends! I’ll be jumping with you! Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In episode 24, I’m chatting with Michelle Harris about Photography Education. Michelle is a mentor that you definitely want in your corner. After taking the leap to full-time entrepreneurship, Michelle has grown a thriving wedding photography business, an associate photography team, and an education empire designed for creative entrepreneurs with conferences, workshops, and a bootcamp. Michelle takes a “no-excuses” approach to education. In order to move forward and achieve those crazy dreams filling your head, you need to leap. Don’t worry about having everything perfect from the start—your strategy will develop over time. Listen now! Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com  Connect with us online: + www.instagram.com/purposetocreate + www.facebook.com/purposetocreatepodcast/

In this episode, Samatha Clarke, a wedding and portrait photographer based in Toronto, shares all about her journey as a creative entrepreneur. She started her photography business when she was still in law school (talk about a lot to juggle, right?!) and has steadily grown her business to the point where she was able to leave her 9-5 job.   Samantha is a great example of blending your unique skills to build your business and make it stand out. Samantha’s legal background has helped her throughout her business journey, and she has used that education and experience to grow her own business and help others in the industry.   Samantha also points out some of the common pitfalls that hold us back from achieving greatness in our businesses. Outsourcing and time management strategies are key in helping us overcome these pitfalls, and Samantha has some great pointers in these areas.    For the quick, down and dirty details, check out these highlights: 1:07 - More about Samantha 2:31 - Knowing when it’s time to transition away from a 9-5 5:53 - Growing a photography business 11:15 - Blending your background/formal education with your creative business 19:38 - What are some common pitfalls entrepreneurs find themselves in when growing 23:37 - Time management 27:03 - Strategies to grow your business no matter what stage or season you’re in Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes:  + www.purposetocreatepodcast.com Connect with us online:                                               + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/

In this episode 22, Danielle Finney shares with us a personal story about her mental wellness. Danielle, a natural light photographer and instructor based in the Washington, DC area. Danielle specializes in lifestyle portrait and business photography...you can see her love for color harmony all throughout her work; and she also teaches photographers looking to improve their natural light portraiture. Listen in as we chat about Wellness for Creatives.  Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes:  + www.purposetocreatepodcast.com Connect with us online:                                               + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/           

In this episode, Marlena shares a bit about her journey as an entrepreneur and finding her way into a very underserved market. She also shares about her lessons in learning to trust God and follow His leading. Sometimes we think we know better, but God always has big plans for us, and great things will happen when we lean in to our calling. Marlena tells us a bit about what it was like to leave her 9-5 job to go full time as an author, including some of the prep and mindset shifts that had to happen for the transition to be successful. Let’s be honest, we all struggle with listening to God’s leanings and not just going on our own merry way thinking we know best. Today’s episode will inspire you to open your heart and mind to God’s plans so that you can find your calling, serve the right people, and be fulfilled in the work you’re doing. For the quick, down-and-dirty details, check out these highlights: 1:04 - Marlena’s journey as an entrepreneur 4:48 - All about Big Idea Food 8:51 - Listening to God and knowing you already have everything you need to get started  16:33 - Quitting the 9-5 grind 21:30 - Expanding your business offerings Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes: + www.purposetocreatepodcast.com Connect with us online:                                              + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/  

In this episode, I chat with Jamesa Adams of Jayne Heir Weddings & Events. She has been one of my business buddies for quite some time now. After building a successful wedding planning business that has served brides and grooms in the luxury DC market, Jamesa decided to change things up a bit and take on more corporate clients. It can be so scary and intimidating to start something new. Whether you’re just getting around to starting your first business or if you want to do something completely new and different in your existing business! It takes courage and you’ll need a support system around you of family, friends, and industry peers, but the most important thing to remember is to just get started! So often we get caught up in our own heads, worrying about what could go wrong or what people will think of us if we do this new thing. If you’ve been feeling like you can’t do that thing you’ve been dreaming of doing, Jamesa and I are here to give you permission to go for it! In this episode you’ll hear all about Jamesa’s journey as a business owner: from starting her business while raising her precious baby boy, to sustaining her business through personal struggles, and then pivoting to offer all-new services. Things don’t have to be perfect, my friend. But remember to pray and trust, and then dive in and go get it! For the quick, down-and-dirty details, check out these highlights: + 1:12 - Jamesa’s entrepreneurial journey + 11:16 - Evolving & expanding your business + 15:32 - Challenges that prevent you from moving forward + 19:58 - Surrounding yourself with supportive people + 23:16 - Making connections with your industry peers + 31:19 - Jayne Heir: Business names, brands, and legacies Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes:  + www.purposetocreatepodcast.com Connect with us online:                                               + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/  

In this episode, I sit down with event planner, Jon’ll Boyd. Jon’ll’s infectious joy and bright personality help give some peace about a topic that can often be stressful for small business owners: evolving and shifting your business in new seasons of life.  After a successful career in sales and marketing, Jon’ll embarked on her journey to start her own event planning business. Jon’ll serves brides, grooms, and corporations in the DC wedding, taking care of all their planning needs. But Jon’ll’s roles don’t stop at being an event planner. She is a highly sought after speaker, a teacher, and the mastermind behind the Planner’s Suite, an educational experience for planners and other business owners seeking to build a sustainable and profitable business. Jon’ll takes us to church and shares all about letting go of control and trusting God. At the end of the day, we entrepreneurs can’t possibly be in control of every little thing that might come our way. Regardless of your faith, understanding that things won’t be perfect and that things might go wrong is one of the first mindset shifts you need before evolving in your business. Jon’ll also shares her insight on trusting your instincts to know when it’s time to shift when it’s time to shift in your business. Oftentimes, we feel it in our gut that something needs to change, but fears and insecurities hold us back. Today’s episode is all about getting rid of some of those fears and preparing yourself for success in seasons of change. For the quick, down-and-dirty details, check out these highlights: 1:30 - Jon’ll’s story and background 5:23 - Letting go and trusting God 9:13 - Preparing to shift and knowing when it’s time to evolve 20:48 - Relationship capital vs. relationship crutch 23:28 - Lessons learned during seasons of evolution 29:33 - Shifting from weddings to corporate events: knowing when it’s time to evolve 36:20 - What’s ahead for Jon’ll and investing in your education Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes:  + www.purposetocreatepodcast.com Connect with us online:                                               + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/  

In this episode 18, I'm chatting with Anesha Collins, photographer, cinematographer, and speaker who's infectious energy and joy is felt in this episode of the Purpose to Create Podcast. Before we dive into everything you need to know about getting started with video marketing, Anesha shares her personal journey as a business owner which includes being diagnosed with stage 3 cancer. Through strategic systems and planning—along with an incredible group of supporters behind her—Anesha was able to continue serving her clients during treatment. From Facebook and Instagram Live, to Youtube and more, there are so many ways that you can be showing up and creating video content for your audience.  You’ll walk away from this episode feeling inspired, uplifted, and ready to take on the world! No excuses, my friend—you can do this! For the quick, down-and-dirty details, check out these highlights: + 0:55 - Anesha’s business journey + 4:47 - Staying inspired to keep hustlin’ + 9:33 - Being diagnosed with cancer, staying positive, persevering + 18:50 - Making difficult decisions  + 26:58 - Transparency with your clients, communicating and setting expectations + 30:42 - Video marketing trends & strategies + 39:43 - Maximizing the impact of your content marketing + 44:09 - Big moves to make NOW in your business to level up + 46:40  - How do Youtube and Facebook Live fit in to video marketing? + 50:55 - How to use Facebook Live for video marketing + 55:13 - Facebook groups & engaging with your ideal clients + 1:01:52 - Consistency in your content  About Anesha: Anesha Collins is a well recognized and award-winning Photographer and Cinematographer based in Orlando, Florida. She has been a featured speaker at conferences, universities, online and in-person summits, several podcasts, and many other platforms desiring her expertise. 
 As a Speaker and Educator, she passionately empowers Creative Entrepreneurs and Business Owners with the knowledge they need to be successful at  video-marketing and content creation for the growth and momentum of their brand and business. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. Shownotes:  + www.purposetocreatepodcast.com Connect with us online:                                               + www.instagram.com/purposetocreate  + www.facebook.com/purposetocreatepodcast/

In this episode, I sit down for a chat with fellow personal branding photographer Kamron Khan, a Cleveland-based photographer serving entrepreneurs from across the country. For the quick, down-and-dirty details, check out these highlights: + 2:09 - Balancing life as a business owner, wife, and mom + 8:05 - Finding your niche, identifying an untapped market + 12:15 - Why are professional images important for business owners? + 16:40 - Telling your story online and connecting with your audience + 22:43 - Common mistakes creativepreneurs make when using professional images + 28:39 - Planning for personal branding sessions and client experience + 36:24 - Top 3 takeaways: why should we invest in personal branding images? About Kamron: Kamron Khan is a Personal Branding and Wedding Photographer based in Cleveland, Ohio. And is the co-owner of Co-Creative, a branding and marketing agency. Purpose to Create Podcast can be found on Apple Podcast, Google Podcast, Spotify, iHeart Radio, and Stitcher. Listen, share, like, comment, and review this episode. + www.purposetocreatepodcast.com                                            + www.instagram.com/purposetocreate 

In this episode I'm chatting with Kawania Howerton-Wooten. We're chatting all about Leveling Up Your Business Owner Thoughts. Share, like, comment, and review this episode. Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate

In this episode I'm chatting with Carrie Swails. We're chatting all about Social Justice for Creatives. Share, like, comment, and review this episode. Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate

In this episode I'm chatting with Ashley Strickland. We're talking all about Capturing Authentic Moments. Share, like, comment, and review this episode. Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate  

In this episode I'm chatting with Ashleigh Bing. We're chatting all about Turning your Passion into Profit. Share, like, comment, and review this episode.  Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate

In this episode I'm chatting with Mecca Gamble. We're talking all about Investing in yourself as a Creative (i.e., workshops, self care, saying no to things that don’t serve you well, etc.). Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate  

In this episode I'm chatting with Angie McPherson. We're chatting all about Marketing and Branding for Creatives. Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate  

In this episode I'm chatting with Geomyra Pollard. We're chatting all about Systems, Automations, and Workflows. Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate

In this episode I'm chatting Elena Felton. We're talking all about Content Creation for Creatives. Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate    

In this episode I'm chatting with Gina Leanila. We're chatting all about Creating Strategic Opportunities. Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate  

In this episode I'm chatting with Chip Dizard. We're chatting all about paid advertising strategies on how to get seen in a crowded marketplace. Share, like, comment, and review this episode. Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate  

In this episode I'm chatting with Veronica Epps. We're going to be chatting about her leap of faith to quit her lucrative career as a banker to pursue her passion as a creative entrepreneur. Share, like, comment, and review this episode.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate    

In this episode I'm chatting with Teewa Akers. We're chatting all about Accounting Success for Creatives.   Connect and Engage with Purpose to Create Podcast + www.purposetocreatepodcast.com  + www.instagram.com/purposetocreate