Questions with a Podcast Booking Agent

When I transitioned from the music industry, I knew I wasn't going to be booking artists at venues like Madison Square Garden or Coachella anymore. But I discovered a new stage where I could make a meaningful impact. Now, I help individuals get featured on top podcasts that truly move the needle for them. These aren't just any podcasts—they're platforms hosted by people they admire, offering opportunities to add credibility and reach wider audiences. What drives me is supporting talented people, whether they're entrepreneurs, nonprofit leaders, or innovators striving to make a difference. It's not always about business. Some are out there doing incredible work for important causes, and I have the privilege of amplifying their voices. I may not be changing the world single-handedly, but I can help those who are. By connecting them to platforms where they can share their stories and insights, I'm contributing to positive change and helping spread information that can transform lives. This is what my business is all about: facilitating connections that enable others to inspire, inform, and make a lasting impact.

Q: Are there levels to podcast booking? Navigating podcast booking can be complex. Whether you're new or experienced, securing the right podcast appearances is crucial. Here's a breakdown to help you choose the best approach: 1️⃣ Virtual Assistants (VAs) and In-House Assistants Pros: Cost-effective; often already on your team. Good for initial, easy-to-get opportunities. Cons: May lack industry connections and specialized knowledge. Likely to secure spots on smaller podcasts with limited reach. Ideal For: Those starting out or testing the waters without significant investment. 2️⃣ Specialized Podcast Booking Agencies Pros: Expertise in specific niches like coaching, consulting, or book promotions. Better connections leading to higher-quality podcast placements. Cons: Costs vary; may require a retainer. Not all agencies cover every industry or specialization. Ideal For: Professionals ready to invest in targeted exposure within their field. 3️⃣ Full-Service PR Firms Pros: Access to top-tier podcasts like The Joe Rogan Experience, The Rich Roll Podcast, and Call Her Daddy. Offer comprehensive services beyond podcast booking. Cons: Significantly higher costs. Not necessary for everyone, especially if your topic is niche. Ideal For: High-profile individuals seeking mass exposure. Key Considerations When Choosing a Podcast Booking Service Subject Matter: Is your topic widely appealing or niche? Target Audience: Do the podcasts reach your ideal listeners? Career Stage: Your position can determine whether a VA, specialized agency, or PR firm suits you best. Budget: Higher-tier services come with higher costs; assess your investment capacity. Expectations: Even top agents can't book you on major podcasts if your topic doesn't resonate broadly. Final Thoughts There's no one-size-fits-all solution. The best approach depends on your goals, industry, and resources. When you're ready: Research Thoroughly: Find agencies specializing in your area. Schedule Consultations: Talk directly with potential booking agents. Assess Fit: Choose a partner who understands your industry and can realistically help you achieve your podcasting goals.

Q: How can you ensure your booked podcast booked is appropriate for you and your intended audience? Will it be able to spread your message and extend your reach? Booking a podcast is just the first step; making sure it's the right fit for your message is crucial. Here's how to ensure you're connecting with your ideal listeners: Define Your Topics Identify 3-5 unique, value-driven topics you want to speak about. These topics should highlight your expertise and appeal directly to your target audience. Research Podcasts Aligning with Your Topics Use keywords from your topics to search for podcasts that cover similar subjects. This helps you niche down and find shows where you can have expert-level conversations. Focus on Niche Over Size Niche podcasts allow you to dive deep and showcase your expertise, enhancing your reputation. Larger podcasts might have bigger audiences but are often less specialized, which may not yield the ROI you're looking for. Be Cautious of Paid Appearances Some podcasts charge fees for guest spots, boasting large listener numbers. Unless the audience is highly relevant, paying for such appearances may not be cost-effective. Leverage Free Opportunities Many quality podcasts don't charge guests. By carefully selecting these platforms, you can reach your ideal audience without incurring extra costs. Assess Before You Invest Determine your goals upfront—whether it's brand awareness, lead generation, or industry positioning. This clarity will guide you in choosing the right podcasts to approach. Final Thoughts By honing in on your topics and strategically selecting podcasts that align with them, you ensure your message reaches those who value it most. This approach not only saves you money but also maximizes the impact of your appearances. Remember, it's about quality over quantity—engaging the right listeners is more valuable than speaking to a broad but uninterested audience.

For many professionals, their job titles often define them, overshadowing the unique talents and skills they bring to the table. Their expertise is recognized only within close circles, rarely celebrated on a broader platform. During quarantine, this realization hit me harder. Just like artists, entrepreneurs and professionals were confined, unable to attend conferences, meetups, or expos. Traditional avenues to showcase their expertise had vanished overnight. That's when I saw podcasts as the virtual stage where entrepreneurs could perform and shine.

Q: Mistakes when reaching podcast through email Wondering how to effectively reach out to podcast hosts without stumbling over common pitfalls? Here's what you need to know: 1. Personalize Your Outreach Double-Check Names: Ensure you have the correct names of the host and the show. Mistakes here can make a poor first impression. Address Assistants Properly: If you're contacting an assistant, use their name appropriately. 2. Do Your Homework Align Subject Matter: Research the podcast to confirm that your expertise fits their content. Quality Over Quantity: Pitch only to shows where you can provide genuine value. 3. Craft Relevant Pitches Stay On-Topic: Make sure your proposed topics are relevant to the podcast's audience. Avoid Generic Pitches: Tailor each pitch to the specific show to increase your chances of acceptance. 4. Follow-Up Wisely Timing Matters: Wait at least a week to nine days before sending a follow-up email. Be Patient: For a second follow-up, consider waiting an additional week and a half. Respect Their Schedule: Hosts may be busy with other commitments; excessive follow-ups can be off-putting. 5. Accept Non-Responses Gracefully Don't Take It Personally: If you haven't heard back after two follow-ups, it's likely they're not interested. Limit Your Follow-Ups: Stick to two follow-ups to avoid seeming pushy. 6. Maintain Professionalism Avoid Being Pushy: Overeagerness can deter hosts from considering you. Understand Their Workload: Many hosts receive numerous pitches and may not have time to respond to all. Key Takeaways Accuracy Is Essential: Correct names and relevant content show professionalism. Patience Pays Off: Give hosts ample time to respond before following up. Professional Courtesy: Respect their time and decisions to leave a positive impression. By avoiding these common mistakes, you'll improve your chances of securing podcast appearances and building meaningful industry connections.

Q: What's the most unexpected benefit of being a podcast guest? One of the unique advantages of podcasts over other marketing channels is the unexpected opportunities that can arise from sharing your story. While traditional marketing efforts like ads focus on ROI—raising capital, boosting sales, or growing your mailing list—podcasts offer benefits you might not anticipate. For example: New Collaborations: A podcast host might express interest in forming an affiliate partnership or exploring other collaborative ventures with you. Charitable Contributions: Listeners may reach out to support your charitable causes, such as donating proceeds from their annual events to your charity. Investment Opportunities: Hosts or listeners could offer to fund your projects or deals, providing capital that you were seeking in ways you hadn't imagined. These outcomes aren't guaranteed for everyone, but they highlight how podcasts can open doors that other forms of marketing might not. By building rapport and authentically telling your story, you connect with people on a deeper level. This connection encourages others to engage with you beyond the typical customer relationship. Podcasts allow you to: Build Trust: Sharing your experiences and insights helps establish credibility with your audience. Expand Your Network: Engage with hosts and listeners who can become valuable contacts in your industry. Create Lasting Impact: Your message can inspire others to take action, leading to meaningful opportunities. While not every podcast appearance will result in these hidden benefits, the potential for unexpected and rewarding outcomes makes podcasting a powerful addition to your marketing strategy. It's about more than just promoting your business; it's about forming genuine connections that can lead to extraordinary possibilities.

When booking podcast appearances, not all assistance is equal. Delegating this task to a virtual assistant or someone unfamiliar with entrepreneurship might seem convenient, but it can lead to missed opportunities.

Alex Sanfelipo one time asked me: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?  Whether you're new to podcasting or a seasoned guest, incorporating niche podcasts into your schedule is a game-changer. Here's why: Deep Dive into Expertise In-Depth Conversations: Niche podcast hosts are often industry insiders. They ask insightful questions that go beyond the surface, allowing you to showcase your deep knowledge. Showcase Your Experience: Discussing specific stories and nuanced topics highlights your expertise and the breadth of your experience. Establish Yourself as an Authority Go Beyond General Topics: While broad podcasts are great for reaching a wider audience, they often stick to generalities. Niche podcasts let you delve into specifics, helping you stand out as an expert. Demonstrate Industry Insight: Engaging with a specialized audience reinforces your position within your field. Leverage SEO Benefits Enhanced Online Presence: Even smaller niche podcasts boost your visibility. Being featured on shows titled around your expertise improves search results when people look you up. Perception Matters: Potential clients or employers see your association with industry-specific platforms, adding to your credibility—even if they haven't listened to the episode. Don't Overlook Smaller Shows Value Beyond Size: A podcast with just a few episodes and reviews can still offer significant benefits. Strategic Appearances: Focus on podcasts that align closely with your niche, regardless of their audience size. Takeaway Prioritize niche podcasts to deepen your impact and solidify your authority in your industry. Their targeted reach and the opportunity for in-depth dialogue make them invaluable additions to your podcasting strategy.

Whether you're a seasoned professional with decades of experience or just starting out, podcasts can significantly boost your online presence. Here's how: Diversify Your Search Results: When someone Googles you, they typically find your website and social media profiles—platforms where you control the narrative. By appearing on multiple podcasts, you introduce third-party content that adds credibility and variety to your search results. Presence on Major Platforms: Podcast appearances land you on Apple Podcasts, Spotify, YouTube, and more. This not only broadens your reach but also signals to search engines that you're active across reputable platforms. Enhanced Content: Podcasts come with show notes, episode descriptions, headshots, and sometimes videos. This rich media content enriches your digital footprint and offers more avenues for people to learn about you. Perceived Authority: Even if people don't click on every link or listen to each episode, seeing your name associated with numerous podcasts elevates your expert status. It shows that hosts value your insights enough to feature you. Improved Domain Authority: Frequent mentions and backlinks from podcast websites can boost your domain authority, making you more prominent in online searches. SEO Benefits Regardless of Experience Level: Podcasts help level the playing field. Whether you're new or a veteran in your industry, being featured on podcasts enhances your online visibility and reputation. The Bottom Line Podcasts are more than just conversations—they're powerful SEO assets. They diversify how you appear online and strengthen your professional image. So, whether you're just entering the field or looking to solidify your expert status, consider leveraging podcasts as a strategic part of your SEO and branding efforts.

We all know that you can use tools like Opus for create clips for social media, but here are 3 opportunities to use your podcast interviews that most people miss:

Too many people don't take their audio seriously enough. It's extremely aggravating to be ready to listen to a new episode from a podcast I Iove, just for the guest to have sh*t audio quality. It completely ruins the experience! It's also embarrassing when I'm working with a new client and a host I submitted to feels it's necessary to say “I noticed their audio is a little rough on some of their past interviews.. Can you send them a mic?” Here is why you need to buy a mic if you haven't: Professionalism Matters: High-quality audio reflects your commitment and respect for listeners. Content Repurposing: Good sound is essential if you plan to reuse the interview for social media or marketing. Boosted Confidence: Knowing your audio is clear lets you focus on delivering value. Affordable Solutions: Investing $50-$150 is all it takes to get decent microphone, but it will make a HUGE difference! The Result: Improved podcast appearances. Positive feedback from hosts. Increased listener engagement. My Advice: Invest in Quality Audio Equipment: It's a small step that yields significant benefits.

For 15 years, I organized concerts.  Do you know how many drew over 250 attendees?  Just about 10%.  Even with a strong brand, if I announced a conference happening six months from now..  Selling 250 tickets wouldn't be easy—it takes time and consistent effort. So when someone says, "My podcast only has 36 listeners this week," I respond: "That's fantastic!”  You're outperforming my in-person real estate meetups, which typically have around 20 attendees.  In fact, you're reaching more people than most bands do at their live shows. The Takeaway: Value Every Listener: Each person tuning in is someone interested in what you have to say. Growth Takes Time: Building a large audience doesn't happen overnight, whether it's a podcast, event, or concert. Quality Over Quantity: An engaged audience of 36 can be more impactful than a disengaged crowd of hundreds. Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.

Q: What is a good template for initial outreach to a podcast that you want to get booked on? A: The G.U.E.S.T Format Here's a proven template I developed, known as the G.U.E.S.T format, which strikes the perfect balance between being informative and concise:

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast. Tbh, I really don't enjoy audio books I wanted to use my time better in the car So I started listening to audio books But they rarely kept me interested. It feels like the author is talking AT me.. The same way a teacher would in high school .. And I hate high school. I prefer to be like a fly on the wall listening to two experts go back and forth I've always learned and paid attention better this way. But also.. Real-life stories told by real people captivate me more than scripted audiobooks. Whether commuting or relaxing, podcasts fit into my schedule effortlessly. The authenticity and emotions in podcasts make each episode feel like a personal conversation. Short, impactful episodes provide actionable insights without the commitment required by books.

Q: What are some of your favorite podcasts you've booked? Coming from the music industry, I take pride in getting my clients on top podcasts the same way I would take pride in an artist getting on a big music festival. There are also tons of people I look up to that have podcasts, so it's super rewarding when I'm able to bring them a guest for their show. Below are some of the shows I take a lot of pride in having had clients on: The Subtle Art of Not Giving a F*ck with Mark Manson BiggerPockets Real Estate Podcast Motley Fool Money Rich Dad Radio Show Smart Passive Income with Pat Flynn You Be Trippin' with Ari Shaffir BiggerPockets Money Podcast Wild Ride! With Steve-O The Stacking Benjamins Show Dropping Bombs with Brad Lea

Q: What are ways a guest can prepare for a podcast? A: Listen to the show in advance, know what you want to talk about. Bonus points if you can bring up something mentioned in a previous episode during the interview. How to Prepare as a Podcast Guest: 

Q: How important is a speaker one-sheet when looking to get booked, and what should you include on it? -  A: It's NOT important at all. Having a well crafted email pitch works just fine by itself. In my experience, having a one-sheet isn't essential for securing podcast interviews. Over the past four years, I've booked 1,500+ interviews without ever using one. Here's why: Email Deliverability: Attaching files can risk your emails landing in spam, reducing your chances of getting noticed. Effective Pitching: A well-crafted pitch email should suffice. It can include all necessary details like your proposed topics, social media links, and bio. If your pitch is clear and compelling, that's often all a host needs to decide. Usability Concerns: One-sheets can be visually appealing but practically cumbersome. They often aren't clickable or easy to copy from, which can frustrate hosts who want to use your bio in their show notes. From my 15 years in the music industry, I found that despite their professional appearance, one-sheets often added little value. Instead, focus on refining your email pitches to capture the essence of what you can bring to a podcast. Remember, the goal is to make it easy for podcast hosts to see your value without extra steps. Keep it simple and direct! Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

This is a clip from my conversation with Erin Marcus on Ready Yet?! With Erin Marcus.  Q: What are some things that just haven't worked that you're like just don't do this A: Don't take on clients, projects, or focus on niches you aren't passionate about While this could be said about anything.. I think it's especially important for people about to start a podcast. Do you really want to sink

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast. Effective follow-up is key, particularly with busy professionals. Here's a quick insight:

Q: I'm interested to hear more about getting more comfortable in impromptu speaking situations. A: The best tip is to remember you're just there to be you and it's a 1-on-1 conversation Feeling anxious about speaking on podcasts with limited experience? Here are some quick tips to boost your confidence:

Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!? A: Your story is your story, you can't change that much, but over time you'll figure out how to refine it and add new stories, lessons, and tips. Here's how to keep each session engaging:

My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford Q: What's your perspective on the video medium and where it might go? - Ryan Alford A: They are here to stay and will continue to grow. Podcasts have been my go-to for multitasking Learning while doing lawn work, cooking, or lifting weights, I could always tune in. Once my favorite podcasts added a high quality video component though.. I was hooked! The visual element transformed my experience. An example that stands out is watching Lex Friedman's 6-hour interview with Matthew Cox.  Halfway through, I found myself moving from chores to chilling on the couch to catch every detail on the big screen. Gary Vee predicted more people would start watching podcasts on their TVs, and it's true.  While not prime time, it's a growing trend. Video podcasts aren't just an alternative; they're becoming a mainstay, offering a richer, more engaging way to consume content. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠ Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

Q: What do you think is the most important factor in helping a podcast succeed? A: Consistency, Maximizing content, communicating with guests, and marketing.

The Secret Formula for Perfect Podcast Pitches Q: What's the best formula for crafting a perfect podcast pitch? A: The GUEST Format G - Grab Attention: Start strong with a catchy subject line that captures interest immediately. U - Unique Value Proposition: Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience. E - Engaging Bio: Create a two-paragraph bio: First Paragraph: 1-2 Sentences on your backstory. 1-2 Sentences on your expertise in your space Second Paragraph: 1-2 Sentences on who you work with and what you do for them. 1-2 sentences about your success, how many customers served, revenue milestones, etc. S - Solid Credentials: Include any relevant boards, press mentions, interviews, or certifications that enhance credibility. T - Tangible Social Proof: End with social media links. If you have a notable number of followers (e.g., over 1500), include this count to demonstrate reach. Note: If you're newer in your field or lack extensive credentials, it's okay to simplify this section. Focus on what strengths you do bring to the table. Remember, not every pitch will fit the same mold. Tailor your approach to highlight your unique strengths and adapt The GUEST Formula to best represent your or your client's profile. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠⁠⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠⁠⁠⁠⁠ Personal Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠⁠

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Why Waiting to Interview BIG Guests Pays Off ⏳ Q: If I'm launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I've built up an audience?  A: 25-50 episodes so you can improve as a host and maximize it's reach.

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Q: How do you tailor your pitch for different podcasts or hosts? You don't want a cookie cutter approach A: Personalization, research. unique perspective or insight, cater it to the listeners. Tailoring your podcast pitch is crucial for catching a host's attention. Here's how to make your pitch not only personal but powerful:

Q: At what point do you think entrepreneurs should try to get on podcasts? A: Whenever you feel confident you can provide value to listeners Wondering when to start pitching yourself as a podcast guest? It's less about timing and more about readiness. Here's what you need to know:

Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective? A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it. As a podcast host, refining your guest booking and episode release process can significantly enhance your show's reach and impact. Here are several strategies to improve engagement and ensure both you and your guests get the most out of every episode: 1. Communicate Effectively: Episode Alerts: Always notify your guests when their episodes go live. This simple step ensures they can share the episode with their networks, vastly increasing your audience. 2. Provide Promotional Tools: Ready-to-Share Assets: Equip your guests with promotional materials such as: Graphic promoting the show and guest Graphics with quotes from the episode Video clips These tools make it easy for guests to spread the word and engage their followers. 3. Follow Up: Engagement Check-In: Don't hesitate to follow up with guests to confirm they've shared the episode. A gentle reminder can go a long way, especially if they're busy or might have overlooked the notification. 4. Encourage Reviews: Simplify the Ask: Include a checkbox in your scheduling tool (like Calendly) where guests can commit to promoting the episode or leaving a five-star review. Explicitly asking for reviews increases the likelihood of receiving them, boosting your podcast's credibility. 5. Reflect on Feedback: Continuous Improvement: Regularly solicit and reflect on guest feedback. This can highlight areas for enhancement, from the quality of your content to the effectiveness of your promotion strategy. By implementing these tips, you not only foster a better relationship with your guests but also improve your podcast's visibility and listener engagement. Remember, a successful podcast is a team effort—make it easy and rewarding for guests to contribute to your success. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? A: You can do both! But a niche podcast is likely going to have a better ROI. When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?  Here's a strategic breakdown of the benefit of each: Niche Podcasts: Deep Dive into Expertise Targeted Audience: Niche podcasts connect you directly with your ideal customer base, maximizing the relevance of your message. In-Depth Discussion: These platforms allow you to delve into complex topics, skipping the basics and showcasing your deep expertise. Familiar Terms: Engage in conversations where the host and listeners speak your language, making for a more meaningful and impactful discussion. General Podcasts: Expanding Reach Broader Exposure: Appearing on general podcasts introduces you to a wider audience, increasing your brand's visibility. Storytelling Focus: These discussions often highlight your personal journey and the broader strokes of your industry, appealing to a diverse listener base. Simpler Concepts: You'll cover more general topics, which can help attract interest from outside your usual audience. Integrating both strategies allows you to maximize exposure and authority in your field, creating a balanced and effective podcasting presence. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: What are the 3 biggest/hardest things required of a podcast booker that the client/guest NEVER knows/sees? A: Research, follow through, and the cost of networking. As a podcast booking agent, my role extends far beyond simply scheduling interviews. Here are three critical aspects of my job that often go unnoticed but are crucial to delivering value to my clients: 1. Strategic Research and Alignment: A significant part of my day is dedicated to researching podcasts to ensure they align with my clients' goals and target demographics. Finding the perfect match is not always straightforward. It involves understanding both the podcast's audience and the host's openness to my client's objectives, whether it's sharing expertise or introducing a product. 2. Meticulous Organization and Follow-through: Securing podcast spots is just the beginning. The real challenge lies in managing the timeline. Interviews might be recorded one week but aired months later. Organizing these schedules while creating trackable links, graphics, and sometimes even video content for each episode requires continuous attention and coordination, often spanning several months. 3. Proactive Networking: Each year, I invest over $15,000 attending industry events—not to seek new clients, but to connect with podcast hosts and producers. I will often travel to in-person interviews at my own expense just to be in the same room as a host for 60 min. This networking is crucial. It enhances the quality and relevance of opportunities I can offer my clients. This behind-the-scenes work might not be visible, but it's what enables me to provide substantial, sustained value to those I serve. It's a testament to the dedication required in the podcasting industry, driven by a commitment to bring unparalleled opportunities to my clients. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor A: Unique story and/or a value proposition with a fresh spin on it When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It's not merely what you say; it's how you say it that sets you apart.  Business and Entrepreneurship podcasts often cover topics around: Sales Marketing Scalability Culture Work-Life balance This isn't going to change, but they still need to keep it interesting - not just for the listener, but for themselves. Here's how to bring value to any podcast you join:

Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan A: Yes.. but also no! While a strong brand presence certainly helps with the bigger shows, it's not the only path to success. It's important to assess and be realistic about the size of your brand. Starting with smaller, niche podcasts can be an incredibly effective strategy for those looking to build their reputation. Here's how it works: Accessible Opportunities: Smaller podcasts are often more open to new guests, providing a platform to share your story and expertise. Skill Development: Each podcast appearance hones your speaking and presentation skills, preparing you for larger stages. Networking: Building relationships with podcast hosts and their networks can lead to more referrals and opportunities. Credibility Boost: As you accumulate appearances, your credibility grows, making you a more appealing guest for larger podcasts. It's important to remember that brand building is a marathon, not a sprint. Each podcast you participate in, regardless of size, adds to your portfolio and enhances your appeal to more prominent shows. Start where you are, use what you have, and don't underestimate the power of smaller platforms to amplify your voice and expand your reach. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: How do you decide which shows to go on? A: Identify key words and phrases to search for and look where leaders in your industry are being interviewed. Navigating the vast sea of podcasts to pinpoint the right one for your message can seem daunting. Here's a strategic approach to streamline your search and maximize your podcasting impact: Start with Key Terms: Platforms like Spotify and Apple Podcasts are gold mines. Type in keywords related to your industry or the topics you're passionate about. This will reveal top podcasts where your expertise could shine. Explore Related Podcasts: After identifying the leaders, delve deeper by exploring podcasts recommended as similar. These might be slightly less competitive but still highly relevant, providing a better chance for acceptance. Learn from Industry Leaders: Check out where industry veterans are guesting. This can offer a valuable roadmap of influential platforms that align with your career trajectory. Use Smart Tools: Consider leveraging platforms like PodMatch. By creating a profile and specifying your expertise areas—be it entrepreneurship, sales, or marketing—you get matched with podcasts seeking your insight. It simplifies finding relevant opportunities and can quickly fill your schedule with valuable engagements. By strategically approaching your podcast search and utilizing the right tools, you can ensure that your voice is heard on platforms that not only align with your expertise but also enhance your professional journey. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: Remote vs In-person podcasts? Pros and cons? A: They both have Pros, but if you have the opportunity, do in-person! Navigating the podcasting landscape means deciding between virtual and in-person formats. Here's a quick breakdown: Virtual Podcasts: Cost-Effective: They're free and easy to schedule. SEO and Content Repurposing: Great for SEO benefits and content creation. Flexible Networking: Extra time with the host can open doors for mutual benefits. In-Person Podcasts: Enhanced Quality: Superior video and audio quality. Deeper Engagement: Face-to-face interactions often yield more dynamic and natural conversations. Extended Networking: Opportunities to build rapport, like having lunch post-recording. While in-person podcasts offer a richer experience and networking potential, don't underestimate the value of virtual podcasts. They are an accessible way to gain experience and expand your presence in the podcasting world. Choose based on your goals, resources, and the opportunities each podcast format offers! Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: “Outside of cold messaging podcast hosts, what else goes into the process?” A: While there are several steps to the process, FOLLOW UP is one of the most important. Successfully getting booked on podcasts involves a well-structured process. Here's a breakdown: Develop a Compelling Pitch: Clearly outline your topics and articulate your value proposition for both the host and their audience. Identify Target Podcasts: Research and select podcasts that align with your message and audience. Contact & Pitch: Obtain contact details for these podcasts and send your well-crafted pitch. Follow Up Wisely: Initial follow-up should be about a week and a half after your pitch, with subsequent follow-ups spaced appropriately. Remember, persistence pays, but patience is crucial as many hosts balance multiple responsibilities. Schedule and Confirm: Once booked, confirm the details and add them to your calendar. Hosts often use tools like Calendly for reminders. Prepare Thoroughly: Enhance your appearance by listening to several episodes to understand the show's dynamics and prepare for any recurring segments or questions. Post-Podcast Engagement: After recording, keep in touch to know when the episode will air and discuss how you can leverage the content for further reach. By following these steps, you'll enhance your chances of not only getting booked but also making a meaningful impact on your chosen podcasts. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: What should you ask an agency when looking to hire? What differentiators should we be looking for? A: What is their area of expertise, their background, their successes, and their approach When searching for a podcast booking agent, their unique background and expertise are key to ensuring your success in the podcast world. Here are some critical points to consider: Diverse Backgrounds: Agents come from various fields—my path led me from music and talent representation to podcasts through listening to real estate investing education podcasts. Specialization: Understand their specialty areas. While I work with a wide range of founders, entrepreneurs, and high performers, real estate investing is a significant focus due to my extensive experience. Passion and Drive: What motivates them? This can greatly influence how they pitch you and the topics they are comfortable with. I get most excited when I land a client a huge show! A few specific question you might want to ask are: What is your background and how did you get into podcast booking? Can you describe your typical client? Have you worked with anyone in my industry before? What are your strongest areas of expertise when it comes to podcast topics or industries? How do you tailor your pitch for different podcasts or hosts? Can you provide examples of successful placements you have managed? What are your proudest achievements as a Podcast Booking Agent? Not every agent will perfectly match your field, but aligning their passion and expertise with your goals is crucial. Whether they have a strong footing in PR, business, or support specific entrepreneur groups, their background will impact your podcast journey. Choose someone whose expertise and interests complement your vision for success! Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: “How do you pitch the top 0.0001% of podcasts” A: Relationships, follow up, and a well crafted pitch. Everyone wants to be on the top podcasts. Why wouldn't you? You get: Tons of eyes and ears on your story Get to talk to industry leaders and influencers Huge audience that might buy your product/service Amazing SEO Boosts your authority in your industry That's why it's extremely competitive. Top podcasts are usually getting HUNDREDS of submissions a week. It's possible they aren't even accepting submissions. When aiming for top-tier podcasts, relationships are key. That's where a podcast booking agent shines—they're constantly nurturing these connections. But don't underestimate the power of a well-crafted cold email. Here's how to make it count: Personalization is Key: Show that you've done your homework. Understand the host and their show deeply. Mention specific things about the host or the show. Demonstrate Genuine Interest: Whether you're a fan of their work or have read their books, let them know. It proves you're not just another pitch—it shows respect and genuine interest. Highlight Relevance: Explain why you are a perfect fit for their audience. Tailor your pitch to align with the themes and interests of their show. Providing insight on a timely subject can also be a great strategy. Embrace the Relationship Angle: Sometimes, cold emails might get lost. Building a connection with the host, producer, or someone on their team can make a big difference. Craft a solid base pitch and customize it for each podcast. Your effort and understanding will set you apart and increase your chances of landing that coveted spot. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: How can a podcast be extra enticing to podcast guests? - Stacy Grant A: Personalized outreach, build more credibility,  There are a few reason you might not hear back from a top notch guest: Busy schedule - likely the biggest reason They might not feel their expertise is relevant to your show They see you don't promote on social media Your show might be too new If you want to attract top-notch guests like authors, thought leaders, or even other hosts, to your podcast, here are some strategies that work: Establish Credibility: Some guests prefer working with podcasts that have a track record. Build your credibility by showcasing past interviews and experience. Personalized Outreach: Craft personalized pitches that show genuine interest in the guest and their work. Prove that their story aligns perfectly with your audience. Highlight Your Reach: Demonstrating a strong social media presence or positive audience feedback can reassure guests that their time will be well-spent. Marketing: If you don't already have reach, you should Be actively growing your social media and promoting the podcast there. This can easily be done by repurposing insightful clips from previous interviews. Flexibility: Offer flexible interview options. Sometimes, a shorter interview format can be more appealing to busy guests. By implementing these strategies, even if you're still growing your review count or social media following, you can significantly enhance your appeal to potential podcast guests. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠

Q: “What is the biggest benefit that a podcast booker brings to the table?” A: Expertise. Network and Relationships. Quality. Bandwidth. Insight. Efficiency. Most entrepreneurs and business owners agree that specialists are better than generalists, or worse, novices. Podcast booking agents possess a nuanced understanding of host preferences and listener interests, relationships, and insider knowledge because it's all they do. Specialization matters. While assistants and VAs can handle outreach, their success often taps out at low-hanging opportunities.  I spend over $10k a year going to conferences and events in the industries my clients work in.  I don't do this to get more clients; I do it because I know podcast hosts and producers are there and I want to rub shoulders with them. This not only builds my relationships with them, but also let's me learn what they are looking for. I even fly with clients to larger interviews to get 1-on-1 time with the hosts. I'm an investor and have started and run several businesses, and I use that experience to help craft compelling topics that I believe will benefit the listener of a podcast. Most assistants simply can't contribute that kind of perspective. You can get interviews by asking your assistant or VA to find podcasts to pitch you, but you're going to see higher quality results faster if you work with a podcast booking agent. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠https://bit.ly/3zlEnVb⁠ Website - ⁠https://www.outlieraudio.com⁠ Outlier Audio Instagram - ⁠https://www.instagram.com/outlieraudio/⁠ Personal Instagram - ⁠https://www.instagram.com/spencercarpenter/⁠

Q: Is it acceptable to pay to be a guest on a show? A: It depends. If you're going to, make sure it's the right fit, but don't get your hopes up for a monetary ROI. According to my friend Trent Anderson at Podchaser, 7.5% of podcasts are pay-to-play. If you submit yourself to enough podcasts, you will eventually be asked to pay a fee or sponsor the show to be a guest. Don't take it personally - Hosts put lots of time and effort building their podcast and there is an opportunity to monetize it through the high demand of people wanting to be a guest. Do make sure it's a good fit though. Things to consider:

Q: “Why are some podcasts easy to be a guest and some podcasts more difficult.” A: There are lots of variables! Put together a pitch that you feel will resonate with most hosts and don't forget to follow-up. Reasons you might not have heard back from a host: They were sick when you first email

The Simple Trick to Getting Podcast Invites Q: "What's something in a pitch that will immediately make the podcast host want to have that guest on?" A: Lead off with presenting unique and valuable topics that are going to resonate with the host and their audience. I always lead off all of my pitches with the top 2 or 3 topics that I think are going to bring the most value. Why? 1. The host can quickly decide if it's