She Scales

Our next guest expert in the wealth building series is the sales strategy Queen herself: Demi In this episode, we talk about Demi's journey from struggling financially to building an eight-figure business in just six years. We get stuck into: The importance of communityThe challenges of entrepreneurshipChanging your perspective on money The depth of personal growth through businessCreating Hell Yes MessagingOvercoming plateaus in businessThe cost of indecision in entrepreneurshipAnd so much more! You're going to love this episode.About Demi:Demi is a multi-7-figure business strategist, brand architect, and the mentor behind thousands of success stories for women scaling into $30K, $50K, and $100K+ months. Known for her unapologetic leadership, hell yes messaging, and sharp business strategies that actually sell, Demi has built an 8-figure empire in just under 6 years full rooted in integrity, innovation, and insane client results.Here's where you can find Demi on IG:@yourbizcoachdemi

In this episode, Sarah shares her vision for the evolving She Scales brand, emphasizing unapologetic authenticity, celebrating the rebel women, wild women, and 'Too Much' women, open conversations about money, success and wealth, strategy, and living your most pleasure-filled life. This episode offers insights into our core values, community culture, and plans for 2026.Chapters:01:07 Evolving the She Scales Brand03:00 Celebrating the 'Too Much' Women05:19 Unapologetic Conversations About Money07:12 Combining Strategy with Main Character Energy10:52 Embracing All Aspects of Life13:55 Celebrating Wins and Learning from Failures18:26 Living in the Moment While Planning for the Future23:29 Expansion as the Only Outcome24:22 Core Values of She ScalesHow to join and move up through our world:

KICKING OFF THE WEALTH SERIES in this season of the podcast, our very first guest expert: Haley KowalewskiHaley Kowalewski (32) is the founder of Femme Financial Coaching, a Los Angeles-based platform helping women take control of their money and build long-term wealth. She teaches everything from foundational financial literacy to getting started with investing, empowering women to grow their net worth and close the wealth gap through education and advocacy.In this episode I dive deep with Haley into the world of personal finance, especially when it comes to empowering women to take control of their financial futures. Haley shares her journey from a corporate recruiter to a financial coach, talking about the importance of financial literacy and investing. Some of the things we talk about in this episode: The common barriers women face in investing, such as fear of jargon and lack of knowledge, and how to overcome these obstaclesThe importance of starting early with investmentsUnderstanding the basics of financial markets The power of compounding returns over timeHow to take actionable steps towards financial independence, whether through budgeting, saving, or investing in index funds. The societal expectations on women when it comes to money, and how these perceptions can hinder financial growth. This episode is your wake up call to embrace your financial journeys, seek out resources, and build wealth not just for yourself, but for your communities as well.Here's where you can find Haley:Instagram: @femmefinancialcoachingTo download Haley's free Rich Woman Start Guide, click here.

Part 5/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry.This part is all about your actual STRATEGY to scale to 50k - 100k months by the end of 2026. This is the STRUCTURE that combines with your identity piece, the HOW that aligns with the 'who'. Your systems, processes and clear plan of action to make your sales forecast happen, and turn your big revenue goals into a reality.Watch this to:See the biggest sign of HEALTH in your business, and where you're at with thatMap out your entire year month by month - what you're doing, when and how, so that you know EXACTLY what to do to hit your revenue goalsChapters:00:00 Introduction to Scaling Strategies02:53 Understanding Your Business Season06:04 The Biggest Sign of Health Within Your Business09:04 Creating Your Offer Ecosystem12:00 Establishing a Repeatable Sales Process19:14 Mapping Your Sales Plan for 202633:59 Conclusion and Next StepsHere's how we can work together:

Part 4/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry.The energy and frequency behind premium sales & premium clients, the energy of lack/uncertainty and external validation vs the energy of groundedness, leadership, and your solid CEO identity.Watch this to:Increase your capacityUpgrade your CEO identityIncrease your frequencyBecome someone who is magneticScale your company with so much more ease and joy.In this session, Sarah dives deep into the themes of energy, leadership, and sales strategy, emphasizing the importance of personal energy in attracting premium clients. She discusses the significance of your nervous system as a system in sales, the necessity of expanding your capacity, and provides actionable strategies to enhance personal and professional growth.Chapters00:00 Welcome and Overview of the Challenge03:33 Exploring Energy in Sales09:12 Understanding Premium Sales Energy20:17 The Importance of Nervous System Capacity38:07 Nine Strategies to Increase Capacity56:19 ConclusionHere's how we can work together:

Part 3/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry.This part is all about your LEADERSHIP EMBODIMENT. This is the essential identity piece behind the strategy. It's you being the leader that people want to invest £10k-50k to work with, and how you live & demonstrate that consistently.In this session, Sarah discusses the critical role of embodied leadership in achieving high ticket sales and building trust with clients. She emphasizes that identity and self-governance are foundational to effective leadership, and outlines key behaviors that define strong leadership, including decisiveness, maintaining high standards, emotional regulation, and outcome ownership. The conversation also addresses common pitfalls in leadership and the importance of leading with integrity and authority. Sarah encourages listeners to reflect on their leadership style and the impact it has on their business success.Chapters00:00 Introduction to Embodied Leadership02:58 The Importance of Identity in Leadership06:10 Understanding High Ticket Sales and Client Trust08:46 Defining Strong Leadership and Its Characteristics11:49 What Strong Leadership Is Not14:55 Growth and Outgrowing Leadership Mistakes18:03 Building Trust with High-Level Buyers20:59 Key Leadership Behaviors for Success30:10 Emotional Regulation and Outcome Ownership39:04 Leading with Integrity and Authority42:58 Conclusion and Next StepsHere's how we can work together:

Part 2/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry. This part is all about building your AUTHORITY through premium MESSAGING & POSITIONING.In this session, Sarah delve into the core principles of sales, focusing on the importance of authority, messaging, and positioning in driving premium sales. She emphasizes the need for a deep understanding of your audience, the role of sales psychology, and the impact of social proof on credibility. The session outlines the six principles of sales psychology, discusses the significance of emotional connection, and provides strategies for crafting effective messaging that resonates with high ticket clients.Chapters:00:00 Introduction to Sales and Leadership Standards02:56 Understanding Authority in Sales05:52 Building Authority Through Messaging and Positioning09:05 The Importance of Sales Psychology11:51 Social Proof and Its Impact on Sales14:46 The Six Principles of Sales Psychology18:10 Positioning Yourself as an Authority20:49 The Role of Commitment in Sales24:11 Likeness and Scarcity in Sales27:04 The Necessity of Authority in a Competitive Market30:02 Positioning and Messaging: Key Components32:54 Understanding Your Audience for Effective Messaging35:51 Crafting Effective Messaging Strategies38:48 Common Messaging Mistakes to Avoid42:04 The Three Core Desires of Customers45:04 The Importance of Emotional Connection in Sales48:09 Creating Nuanced Messaging for Your Audience51:08 The Power of Storytelling in Sales54:01 Final Thoughts on Authority and MessagingHere's how we can work together:

Part 1/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry. This part is all about sales as a SERVICE, how you're delivering your expertise and how you're sharing your gifts with the world, and how you're packing those expertise inside a PREMIUM OFFER, an industry leading experience, the IMPACT you're having, and how you're changing people's lives.In this conversation, Sarah shares her insights on sales leadership, emphasizing the importance of creating a unique and excellent customer experience. She discusses the challenges of navigating an attention crisis in the online space, the role of AI in marketing, and the significance of being 'best known' in your industry. Throughout the session, she highlights the need for delivering premium offers and understanding high-value buyers. The conversation concludes with a focus on creating a premium buying experience for clients.Chapters00:00 Introduction to the Challenge02:59 Why this Experience was created06:12 Overview of this Experience09:06 Navigating the Attention Crisis11:55 The Importance of Being Best Known15:09 The Danger of AI in Sales and Marketing17:53 Delivering Excellence in Service21:11 Building a Premium Offer24:03 Sales as a Service27:02 Creating Impact and Client Experience29:58 Understanding High Value Buyers32:59 The Importance of Client Referrals36:13 Creating a Premium Buying Experience38:46 Branding and Presentation of Offers41:58 Conclusion and Next StepsWant to work together? Here's how we can do that...

In this episode, I talk about the reasons why you might not be achieving 20 to 50k months in your business. I break down both the internal and external strategies, so that you look at what's happening with the business, and with you, that might be blocking cash flow from you currently, so that you can see what needs addressing if you want to scale with more ease, joy and reliability.

In this episode, I talk honestly about where things have gone quiet, exactly what I'm doing about it, the changes I'm making inside the She Scales Community, and what you can expect inside this world throughout 2026. See you inside

WELCOME TO THE BRAND NEW SEASON FOR 2026. In this episode, I reflect on my journey through 2025, a year marked by personal growth and challenges, personally and in the business. Whether you've had an incredible year or whether 2025 didn't go how you expected, you'll find value, comfort, honesty, and some real talk from me in this episode as I take you behind the scenes of how 2025 has been for me.Join the She Scales free Facebook group here:

In this episode I give you an honest behind-the-scenes look at what's been happening over the past few months - both in the businesses and outside.Listen in to hear about: Multiple in-person masterminds & back to back eventsStarting the 2nd business, and our experience growing thatExperiencing intense love - and then - heartbreakWalking away even when it hurtsThe biggest test of my values to date This is a super honest episode about all of the wonderful highs and lows of this summer, and all of the re-learning of the essential tools that underpin what it means to embody Main Character Energy.Stick this in your ear, and if this lands for you, drop me a message on IG

A behind-the-scenes look at what's been happening over the past few months, both in the business and outside of it. Listen in to hear about: Multiple in-person masterminds & back to back eventsStarting the 2nd business, and our experience growing thatExperiencing intense love - and then - heartbreakWalking away even when it hurtsThe biggest test of my values to date This is a super honest episode about all of the wonderful highs and lows of this summer, and all of the re-learning of the essential tools that underpin Main Character Energy.Stick this in your ear, and if this lands for you, drop me a message on IG

WELCOME BACK CHICAAAAA. OMG what a crazy few months it's been! A whole continent move, a whole chapter, big realizations, identity shifts, and internal and external EXPANSION.Welcome to a whole new season.STRAP IN - we're turning it up UP UP

I absolutely loved this conversation with Dr Anna Emily from @shessomoneyhqListen on to hear us talk about:

This is a JUICY AF episode where I take something that was said to me in a conversation, and create a whole damn case study to show you exactly where you can be making changes in your business to create more FREEDOM (*without* needing to bust your ass working 50 hours per week - in fact, let's halve that shall we)

This is the wake up call you were looking for. Your best ideas are waiting to come through to you but that won't happen if you keep doing the same sh*t and expecting different results. GO LIVE YOUR LIFE. This episode will wake you up and f*ck you up, like a espresso martini on a Monday morning. You're welcome

This episode is going to give you SO much actionable strategy, things to bring in, methods, shifts, uplevels and realisations to help you leverage so that you can enjoy MORE freedom whilst making more impact and making more money. I share 6 key focus areas, as well as a whole bunch of stories and life lessons, that will massively help you as you're growing and scaling. Enjoy!I'm so excited to bringing back Your Freedom Formula! This is my signature programme for women who are 10x'ing their impact, income and freedom. Join the waitlist here to get exclusive pre-sale pricing, juicy bonuses *and* start early:https://sarahbucklandcoaching.com/yffwaitlistI mentioned the all-in-one platform that I used to run and house my whole business, GoSmarterFlow. You can get a a 7 day free trial of it here: https://gosmarterflow.com/freedom-formula?am_id=sarahIf you'd like to look inside first, watch this to see inside: https://www.loom.com/share/946bed6fa16a4d378ad76a888f5c5db0

How are you expanding your current reality?How you expanding your lived experience?How are you increasing your awareness of your thoughts, actions, behaviour, and your subconscious?How, and how often, are you getting outside of your comfort zone to challenge your own perspectives?In this episode I share my thoughts after going to another Ancient Sound Healing session in Bali, and how these experiences allow me to visualise my higher self (and take aligned action in line with that vision).To join my powerhouse community of women who are taking action daily, expanding themselves and their businesses, and growing and scaling every day...

You've moving as your current self and that's why your massive goals and desires haven't materialised yet.You have to decide.And then you have to move.Without knowing the how.Without knowing the details.Without having it all figured out.But trusting your intuition and GOING.This is how I've been moving since realizing what was holding me back, and holding my audience back with it.NOT ANY MORE ❌The Society is where you come to MOVE.It's the home for women who know they were built for more.More impact.More reach.More lives changed.DM me FOUNDER to grab one of the final Founding Member spots and be on our next community call.See you inside

Lead with your MISSION, not just your messaging.Where are you GOING? Let your people can see that, so they can come with you. This episode will be perfect for you if you've fallen off track with what sets your heart on fire or you've forgotten why you truly started to make your impact in this world. To join my powerhouse community of women who are taking action daily, growing and scaling their businesses every day...

In this episode I talk about the choices, actions, and habits and intentions behind choosing to elevate yourself, your mindset and your identity as you're scaling your business.

This is not your normal 'how to make this year your best year yet' kinda postcast. Strap in. Get ready. 2025 is the year you blow it out the freaking water. Wanna join the 30 day january and get a sales-training per day for all of January? Here's how to join us: https://www.sarahbucklandcoaching.com/30-in-30-challenge

What a way to announce you have something coming! PHEW! Launch lessons you can learn from Queen Bey and apply in your business today. You can join the 30-in-30 challenge here, we start on 2nd Jan! https://www.sarahbucklandcoaching.com/30-in-30-challenge

She's back in Bali… and a whole new chapter is about to commence. Listen to this intro to get multiple of my personal reflections about being back in the place that I call home, and what you can expect going forwards

This is an entire training where I talk through *10* essential ingredients to create your Sold Out Offer.

This episode is PACKED with value. Learn the lessons I WISH I'd known when I was earlier in my journey. Whether you're entering your 20th launch or your 1st, you'll learn all the do's and don'ts of launching, so that your next launch can be a huge success. Liked this episode? Share it to your stories and tag me so I can reshare it! @sarahbucklandcoaching Grab my free video training to help you get prepped from your launch: https://www.sarahbucklandcoaching.com/freedom-masterclass

An explanation of what's been happening in front of and behind the scenes of what was intended to be an 8 week visit the the UK that has so far evolved into: - Hosting an *additional* live, ticketed event - Launching a collab group programme with 2 other industry leading mentors - Attended 2 x industry leading events - A 2 x week trip to Miami - A week in Portugal - A rescheduled conference and 2nd trip to the US - Attending 3 x in-person trainings, and because of that, one 4 figure investment, and 2 x 5 figure investments! ... To name a few things! I couldn't have possibly imagined how this summer would unfold. But I'm excited to be back, and have so much to share with you! If you're not already, join our free community here: https://sarahbucklandcoaching.com/shescales

How Kirsty went from undercharging for her gifts, not enjoying selling and finding launching hard, to booking multiple high ticket clients in a week, making £11k in 6 days, using systems to give her more freedom and booking her flight to Bali

The exact steps I'd take to launch my 1:many offer and KNOW that people will sign up. No more guessing. Evidence. Facts. Need. Strategy. The step by step process to create, launch + sell out your group programme / course /mastermind.This is the episode for women who are SCALING.You've already been working with clients and getting amazing feedback for people.You've been building your audience on social media and creating impact.You've been serving your community with your knowledge and skills but you've been feeling capped - with your time, income and potential.You know that you're meant for more.You're ready to serve your community at a higher level.To lead with impact.To make an even bigger difference.To create a movement.And to be the one who created generational change.YOU ARE THAT GIRL.The Freedom Seeker.The Change Maker.The Warrior Woman.*THE* *MAIN* *CHARACTER* This is *exactly* what I help you to do inside Your Freedom Formula - The Mastermind This is your pathway to scaling your business, your impact, your income, and your freedom.Here's the link to join the waitlist to get exclusive access to earlybird bonuses: https://www.sarahbucklandcoaching.com/mastermindwaitlist

Welcoming my next guest expert: Maria Giorlando Maria is a force of nature who I've had the pleasure of knowing for a few years now, watching her go from Queen of the Pageant industry, to multi-6 figure business mentor. She is courageous, bold, and passionately speaks up for changes in the industry . I know you're going to love her and this interview! Here's more about Maria: Maria Giorlando is a distinguished pageant coach with an impressive track record in the industry. She has secured four pageant titles over 8 years, highlighting her ability to stand out in any crowd. Initially pursuing a career in nursing, Maria transitioned into full-time elite performance business coaching, leveraging her passion for pageantry and her experience in the field to guide others to building global communities and passionate brands. Over seven years, she has built a loyal following of over 85,000 on Instagram and TikTok. Maria's coaching focuses on helping clients stand out in competition by harnessing their passion, developing a strong platform, and delivering captivating performances on and off stage. Her dedication to her clients' success has earned her recognition as a Top 20 Pageant Coach by Pageant Planet. Maria continues to elevate her clients worldwide to become the Queen of their life where they reign with purpose, impact and influence. Here's where to find Maria: Https://instagram.com/thepageantgal Liked this interview? Share it to your socials and tag me and Maria so we can reshare you Subscribe to be first to hear about more guest experts coming to the She Scales podcast very soon

4 years in business! What wild and incredible ride, and it's only just beginning. In this episode I share 25 (and a couple extra that come up along the way!) things that I'd tell my former baby business coach self who was just starting out, if I could speak to her now. Enjoy this episode, and let me know which were the lessons that you needed to hear today

In the launch of my programme Your Freedom Formula, 75% of the ladies who joined were already in before the doors had publicly opened. In this episode I share specifically what I did differently to allow that to happen.

Excuse the audio - I recorded this in the car and drop it while it was hot! This was my first time speaking at a business event! And although it went wrong from the get go, I still turned it into my advantage and seized every opportunity. So many lessons in this. I hope you enjoy this honest, transparent episode and can take from it the lessons and opportunities in front of you right now. Also I hope you enjoy it because it cost me £9.82 when I found myself at the M6 Toll Booth live while recording

This episode is going to be the fire up your ass to get moving, stop procrastinating and take action in line with what you've said is important to you.

https://www.instagram.com/annietheosteo/

Want to increase sign-ups for your launch? Want to attract those HELL YES clients who have zero questions and are 100% sold on you and your offer? Buckle up, let's dive in. ⁠⁠⁠⁠⁠⁠

Get your notes out, your pen and paper ready - CLASS IS IN SESSION. Even if you've already hit 6 figures, you're always refining the basics, and this episode will be a valuable refresher for you. If you're not yet hitting 5-8k months in your business, I'm soon going to be bringing back my bestselling sales programme, Sold Out Sales Academy. Join the waitlist here to be first in the know and get exclusive bonuses - https://www.sarahbucklandcoaching.com/soldoutsalesacademy

Our second guest on the She Scales podcast! And this is an incredible story from an powerhouse of a woman. Libby Robertson from Parradiigm shares with us the story of scaling from 0 to now working towards her million dollar year. Libby's story of the realisation, the shift, struggle and now incredible triumph will resonate and inspire you to take action, to trust yourself, and to play bigger. About Libby: Libby is the CEO and founder of Parradiigm, co-founder School of Spiritual Healing Arts, co-founder of charitable initiatives: Hope2Fam and Self Wealth Project and is passionate about helping people turn their impossible dreams into their inevitable reality She is a business coach and mindset expert, holds a BSc in Psychology, is a Certified Shamanic Practitioner, Best Selling Author, Trained Life and Business Coach, and has over 15 years experience in mindset, leadership and sales, and started her entrepreneurial journey after healing from alcohol addiction and drug abuse. Libby has created a global brand that's generated 7 figures online and is happily married and lives in New Zealand with her husband, Dane. She's on a mission to help millions of people around the world to make positive, sustainable changes in their lives, families, businesses & communities via her world class coaching, mentoring & training programs, courses, retreats, workshops and events both online and in person all over the world. You can connect with her on IG @parradiigm or @thelibbyrobertson Or at her website www.parradiigm.com I LOVED this chat with Libby! I can't wait to hear what you think.

I am ALWAYS choosing things that fuel my Main Character Energy. Every day. Every micro decision. It all compounds. You're either fuelling your energy or you're draining it. These are 10 things that I do to inspire, activate and energise me so that I have filled my cup and put fuel on my own fire, allowing me to be my best self in the business. Have you got your ticket for my live event, Main Character Energy? Taking place in less than 3 weeks, on Thursday 13th June at a secret boujee venue in London. Grab your ticket now before we move to final release tickets next week: https://www.sarahbucklandcoaching.com/maincharacterenergy Enjoyed this episode? Share it to your socials and tag me @sarahbucklandcoaching

In this episode I show the 3 x essential things that you need BEFORE your Main Character Energy can truly shine through. I talk through the '3 x C's' that you need to have locked in place for your MCE to really skyrocket. We're only 4 weeks away from the live event! Here's how to grab your ticket for the event before final release pricing comes in: https://www.sarahbucklandcoaching.com/maincharacterenergy ⁠⁠⁠⁠⁠⁠

If you're ready to hit a 20-30k launch of your new course or programme, this is for you. I break down the 6 phases for you to plan and prepare for so that that you can walk into your main launch period with clients already enrolled into your offer. This episode is

Our first guest on the She Scales podcast! And this a CRAZY story to start us off - a journey of escape, trust, faith, commitment, resilience and being willing to do whatever it takes. Basma's story will inspire the crap out of you, getting you thinking outside the box, and show you that you will be successful when you're willing to put in the reps, do whatever it takes, and you stay fully focussed on your mission. About Basma: From Broke immigrant college student with 500 dollars to her name and a family relying on her income, to quitting an $80k per year agency job to building 2 x multi 6-figure online companies helping women to become bold, wild, successful & free, selling their services on social media. You can find Basma on Instagram here: https://www.instagram.com/basmabiel/ I LOVED this chat with Basma! I can't wait to hear what you think.

Here are 8 actions that I've done to be able to sell one signature offer, year after year, welcoming dozens of clients through it. If you're ready to create and launch your signature offer so that you can build high recurring revenue and be starting each new month with 4-5 figures already coming in, Your Freedom Formula is for you. This is a 6 months course + community for coaches and creators who are ready to move away from selling their time, and instead start selling their knowledge, so that they can create more freedom in their lives. Here is the link to join us! https://www.sarahbucklandcoaching.com/yourfreedomformula Liked this episode? Rate it + review it to help boost the podcast, and share it to your stories if it inspired you. Don't forget to tag me so I can see it! @sarahbucklandcoaching

Someone needs to hear this message today. Stay the course long enough to reap the rewards of your hard work. Everything is working out for you. Keep going. To join my community of women who are taking action daily, growing and scaling their businesses every day...

Had a launch that you expected to sell out with ease but it fell a bit flat? Brought out your new group programme, course, mastermind, minimind... but didn't get the sign ups you wanted? Or if you've never launched a group/high ticket 1:many offer before but you want to avoid some common mistakes and pitfalls from the get go, this episode will be great for you too. Get ready to take notes, let's fix this for your next launch. Let's go! If you enjoyed this episode and found it valuable, send me a message on IG or LinkedIn to tell me what you loved the most about it!

I should be charging for this episode 'cos it is JUICY! In this episode I show you what actions to take to decide on your 1:many offer topic, how to put that into a framework that will get your clients results, and how to validate your idea.

Here are 6 reasons why 10k months haven't happened consistently yet, so that you can dig into these and uncover which ones are the most relevant to you so that you can work to fix those leaks and bring more income, ease and freedom into your business.

Last week I hosted the Main Character Energy: Live Summit! What an incredible week! Here's the wrap up edition, the takeaways, the insights. You can hear how much *my* Main Character Energy was XXL'd from this week

Simply being at a live event is a huge brand builder, massive visibility action and trust building activity. Most people have no idea how much live events can grow your business and brand. I dive into all the ways you can use live events to get visible AF, create bingeable AF content, and build massive trust with your audience. Want to come to one of my live events? Here's what's coming up: