The Fierce Social Podcast

I am so excited to have Shana Yurko on today's episode! Shana is a boy mom, enneagram 3 libra, travel- and adventure-obsessed, eternal optimist and lover of stories (ask her husband about her latest book or Netflix obsession!). And as a Video Producer & Marketing Strategist for ambitious entrepreneurs who want to attract hot leads with video, she's here to simplify posting videos that grow your business. Because, real talk, she 10X'd the traffic to her business in 2021 with her video content. And as a result, she doubled her monthly income with 1:1 clients and course sales in 2021 - and then again in 2022. She has helped 600+ busy entrepreneurs from all over the world uncover their secret standout superpower, and use it to get visible and grow their business with video. (All without sacrificing their latest Netflix obsession!) In this episode, we cover: Youtube Shorts Recording vertical vs horizontal Youtube & Google search   Connect with Shana: Instagram: @shanayurko YouTube Channel: https://www.youtube.com/channel/UCtDAly_ZOwYoHmFJCvLkCqA?sub_confirmation=1 FREEBIE: 3 Types of YouTube Videos that Land Clients: https://drive.google.com/file/d/19-rXWZjQrd6dxzISue4LGvC-q1b7ZJUB/view?usp=share_link Click here for Free Resources + Current Offers!   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Tanessa Shears on today's episode! Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. In this episode, we cover: Phases your brain goes through during sleep Getting enough dream sleep Lights that affect your brain and melatonin production  Connect with Tanessa: instagram.com/tanessashears tanessashears.com/biohacking (3 Biohacking Secrets to Optimize Your Sleep & Boost Your Energy) tanessashears.com/podcast (Becoming Limitless Podcast) Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited to have Helen Walker on today's episode! Running a business and making sales doesn't have to be complicated! Helen Walker is a Sales and Mindset Coach teaching female business owners just how easy making sales online can be. She's ridiculously passionate about giving women the tools and the know how to make consistent sales in their business, whilst juggling motherhood so that they can achieve financial freedom and a six figure income! Helen supports women around the world through 121 coaching, online programmes and strategy days and speaks on stages empowering women to create a life and business they truly love. In this episode, we cover: What is selling [5:52] Why sales is easy and hard [7:45] Focusing on service and sales [15:43] Shinny object syndrome [30:17]   Connect with Helen: https://www.instagram.com/thisishelenwalker/   Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Dayana Aleksandrova on today's episode! Dayana Aleksandrova a.k.a Coach D is a Certified Marketing and Mindset Coach. She has played an integral role in advertising campaigns worth over $8 million. Dayana's last office job was in 2017 when she quit a tech startup to live in a tree house. She has since built a multiple 6-figure business and helps educate and empower entrepreneurs to get better clients, launch their offers, and build badass brands.  In this episode, we cover: Social listening [6:30] Where to implement social listening [8:30] Coffee dates [17:40] Connect with Dayana: https://www.instagram.com/dayana_aleksandrova_/ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Kelli Jones on today's episode! Kelli is a virtual lawyer for entrepreneurs and business owners, helping them own their brand with a trademark and legally protect it with contracts. Kelli has been practicing law for 8 years and her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save time, money, and stress. In this episode, we cover: When to consider a trademark [4:59] Trademarking your name [8:03] Contracts [11:37] Credibility [22:19] Connect with Kelli: www.lawyerkelli.com/podcast www.instagram.com/lawyerkelli_ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

Inbal Claudio is an entrepreneur, military spouse, and currently lives in Southern California with her husband and two little girls. As a candle maker turned tech founder, Inbal's passion for empowering women entrepreneurs has led her to create Like Minded Collective, a social media platform for dreamers, creators and female founders. Her mission is to make sure every single female founder, no matter what stage of business they're in, knows how incredible they are and has the support they need! In this episode, we cover: Affordable connections [7:12] Candles to Tech [8:21] $25 to FREE [20:00] Connect with Inbal: https://www.likemindedcollective.com https://www.instagram.com/inbalclaudio https://www.instagram.com/like.minded.collective/ https://www.linkedin.com/in/inbalclaudio/   Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

I am so excited to have Christa Elza on today's episode! Christa graduated with a Bachelors of Science in Nursing in 2000. She was immediately drawn to Emergency Medicine and was a trauma nurse for 8 years. She has since earned her Masters Degree in Nursing from Texas State University and is a board certified nurse practitioner in Family Practice Medicine. She was the sole practitioner in a clinic specializing in weight loss, hormone balance, and aesthetics. During this time she realized the tool box of what she could offer for health solutions was too limited for how she wanted to serve her patients. She wanted a better way to help her patients achieve lasting health results. With that vision in mind, Christa began her journey with the School of Applied Functional Medicine, learning the root cause approach to personalized healthcare. In August of 2020, Christa launched her virtual health practice and is now able to provide help to clients around the country via webcam. As a functional-medicine expert, she specializes in clinically investigating underlying factors of fatigue, hormone balance, thyroid issues, digestive issues, and more. Christa uses breakthrough diagnostic testing that's rarely done in conventional settings to uncover the hidden causes of why people feel the way they feel. From here, real healing is possible. In her free time you can find Christa spending time with her husband of 16 years, Jon, their 3 boys, + her puppy, Sage. She is now living in the San Antonio, TX area and loves being outdoors, skiing, traveling, hanging out poolside, + spending time with friends. In this episode, we cover: Functional Medicine [2:17] The phases we have [6:48] Understanding your cycle [9:04] Connect with Christa: IG: @christaelza Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I go back to the basics of what niche truly is and how it can assist in your business growth. I share three reasons why you ultimately want a niche and how when you are clear on your niche, it's like a domino effect and everything falls into place.  In this episode, we cover: What is really comes down to [1:57] 3 reasons why you need a niche [2:13] What could hinder your grow [8:22] To help understanding niche [9:30] Your service/product isn't for everyone [16:32] Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Kristin Chadwick on today's episode! Kristin Fields Chadwick, owner of Kristin Fields Chadwick, LLC., a podcast management and coaching company. Kristin manages and coaches powerhouse women all over the world by coming alongside and helping them launch, edit, and grow their podcasts. She is passionate about women knowing their voice matters and wants to empower others to create an impact in their businesses and personal lives. Kristin is the host and creator of Wholistic Podcasting: Podcast Coaching for Female Entrepreneurs. And the host and creator of Wholistic Hearts: A Journey from the Head to the Heart.   In this episode, we cover: You need a podcast if you have an online business [ 10:07] The most Google searched question [16:13] https://mailchi.mp/e815915afbd0/start-with-why-pdf This is a link to Kristin's free Start with Why guide to help new and current podcasters define their why behind starting and growing a podcast Connect with Mandy: Click here for Free Resources + Current Offers! IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I share with you how I have been able to maximize the closing and conversion process with automation. I talk about the system I use and how you can use it too, to start converting in your sleep.  In this episode, we cover: One thing you're going to want to implement asap [0:33] How I maximized conversion with a reel audio [4:33] The system for my automation set up [5:18] ManyChat: https://manychat.pxf.io/mandyemerson Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Sasha Willis on today's episode! Sasha Willis is the boss lady behind Strategy By Sasha, host of the Strategy for Creatives: Business Minus the B******* Podcast, co-host of the Swirl and Sip Podcast, and owner of the Boundless Audio Podcast Network. As a business strategist, podcaster, and multi-facet business owner, her goal is to empower all women business owners by strategizing and action planning to build and grow their brands without the stress. When she's not busy doing business things, you can find her spending time with her husband and 5-year old son. In this episode, we cover: Marketing beyond social media [2:29] The buyer's journey [9:36] Building traffic to the buyer's journey [12:45] Most common strategy mistakes [20:00] My Organized Business Checklist: https://view.flodesk.com/pages/614cc7fcbc3eea86ee42ed09   Instagram: @strategybysasha FB group: facebook.com/groups/strategyforcreatives Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

In this episode, I share with you the many ways that I am preparing for baby to come. It's never too soon to start preparing for this type of life change when a business owner. I talk about how I've built a team to take care of tasks for me to free up time and how I'm batching content to post while away.  In this episode, we cover: Reducing Caffeine [0:33] How I'm preparing [2:46] Delegating to a team [6:42] Batching content [19:25] Yū Beauty Collagen or MANDYE at checkout Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Madison Paige on today's episode! Madison is a Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker - helping brands build a ride or die online community so you can stand out & sell out on social media. Her genuine spirit, high energy, & 8 years of experience in the social media world supporting over 150 businesses equips her to bring you high level, practical tips as your newest biz growth bestie. In this episode, we cover: Strategies to building your community on socials [15:00] The difference between being on TikTok and other social platforms [16:25] 7 content types [20:18] Differentiating your business from others in the same industry [26:57]   Small Business Growth Podcast: https://open.spotify.com/show/2lAVUE8axyTivb2w91ji7W?si=5d600821c4864edd Instagram:  https://www.instagram.com/thisismadisonpaige/ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I share the latest on Instagram's Reels Bonuses going away and the announcement of the Meta subscription based accounts rolling out. I also talk about why I chose not to go big on TikTok and how to set yourself up for what may be coming. In this episode, we cover: Reels bonuses [0:28] Meta subscription based accounts [6:57] TikTok on the chopping block [14:05] Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

I am so excited to have Tracy Pendergast on today's episode! Tracy is a wife, mom and professional-actress-turned-small business owner. Two years ago, she reached an insane level of burnout with her brand and blog. She realized that no amount of money, numbers, or sales are enough to keep us in love with our “passions” unless we have the right support and community to keep us inspired, refreshed, and encouraged all the way. This prompted her to start Daisy Made: A community of makers, doers and learners to keep the spark of their craft alive and get rid of creative burnout. In this episode, we cover: Key elements of a strong community [7:29] How to get your community engaging [10:30] What is a community voice? [19:31] https://daisymade.com/ https://www.instagram.com/hellodaisymade/ https://daisymade.thrivecart.com/magnetic-makers-membership/ Anyone who signs up using promo code MANDY will get a free 30 min community building session with me. Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

In this episode, I share a unique and effective way to connect with your ideal audience through your DMs. I talk about how to strategically message your newer followers and connect with them without using a cut/paste method or cold DM'ing.  In this episode, we cover: What is a Welcome DM [0:38] If you're a service provider… [4:01] Who gets the Welcome DM [7:10] Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this episode, I share a little about my upcoming 4 day workshop, Content That Converts Workshop, as well as clearing up some misconceptions on whether Instagram is going to be around much longer or not. I share with you the differences and similarities between two big key social media platforms and what the future holds for our beloved Instagram. In this episode, we cover: The greatest business ideas come during this time [5:43] And the highest volume of users goes to… [7:30] These two platforms are similar yet not the same [8:37] What does Instagram's future hold? [11:44] Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/  

When doing a bit of market research, diving deeper into what my ideal client struggles with, I was surprised at what I found…   Although it's become clear over the past year that one struggle my clients have is content strategy - specifically for their business. But what I also discovered was that my client also struggles with something foundational when it comes to content… content creation.    I've crafted a BRAND NEW live workshop covering the basics of content creation that I know will relieve some of the overwhelm you may be having. Especially if you have a team that you're trying to delegate the task of content creation & social media management to.   Click here to sign up for the workshop!    Has the workshop already passed? Don't stress! I'll be hosting another workshop in May - click here to get on the waitlist.   Check out more freebies & current available offers.   Connect with me on socials: @themandyemerson @thefiercesocialsociety

I am so excited to have Judy Weber on today's episode! She is a Business Coach & Scaling Strategist on a mission to normalize miraculous results for Christian women in business. Her extensive corporate experience (winning trials in the courtroom as an attorney and leading senior level management in the boardroom as a c-suite executive) is unparalleled in the business coaching & advisory marketplace. Her proprietary business growth & scaling methodologies have helped 100s of service-based business owners build lucrative businesses, with simplicity & joy. Judy is committed to helping 1000 women make their 1st $100K and 100 women scale toward 7 figures by 2025. Join us as we discuss believing in your success and understanding mindset.  In this episode, we cover: Only 10% of women reach this [1:50] What keeps them from reaching goals [2:33] Why proximity is important [8:07] Understanding your mindset [17:29] Connect with Judy: Instagram: https://www.instagram.com/judyweberco Facebook: https://www.facebook.com/judyweberco LinkedIn: https://www.linkedin.com/in/judyweberco Looking to make your 1st $100K: buila100kbiz.com Ready to scale well beyond 6 figures: bit.ly/beyond6figuresweek     Click here for Free Resources + Current Offers! Connect on socials: IG: @themandyemerson IG: @thefiercesocialsociety  

  Click here for Free Resources + Current Offers! Connect on socials: IG: @themandyemerson IG: @thefiercesocialsociety

In this episode, I talk about some valuable advice I shared with a fellow entrepreneur recently that felt like many of us have before. She's doing all the “right things”, yet not seeing the results you'd think. Listen in to learn the one thing in your content that you're likely missing and the difference it can make when you have it.  In this episode, we cover: Are you falling into this trap? [7:26] The best social media strategy [9:44] This can make your feed look robotic [11:36] Implement what's beneficial [17:38]   Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

Click here for Free Resources + Current Offers!   Connect on socials: IG: @themandyemerson IG: @thefiercesocialsociety

In this episode, I talk about some valuable advice I shared with a fellow entrepreneur recently that felt like many of us have before. She's doing all the “right things”, yet not seeing the results you'd think. Listen in to learn the one thing in your content that you're likely missing and the difference it can make when you have it.    In this episode, we cover: Are you falling into this trap? [7:26] The best social media strategy [9:44] This can make your feed look robotic [11:36] Implement what's beneficial [17:38] 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Profile Audit: https://www.themandyemerson.com/profileaudit/ Content that Converts Program: https://view.flodesk.com/pages/63b840a029952085c6b11888?utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront&referrer=https%3A%2F%2Fl.instagram.com%2F   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In today's episode, I share with you the three seasons of a Business. I talk about each of the phases your business goes through and the importance of each of them. There will be times that your business may go back and forth between two phases, and I share with you why that might be.  In this episode, we cover: The growth phase [3:28] The sales phase [7:53] The maintenance phase [10:49] Examples of two different phases [13:22] New 12 Week Program [16:11] 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Content that Converts Program: https://view.flodesk.com/pages/63b840a029952085c6b11888?utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront&referrer=https%3A%2F%2Fl.instagram.com%2F   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety  Website: https://www.themandyemerson.com/

In this episode I am answering some of the most popular questions I get asked about Instagram. Listen in on this recording from a recent IG live.   25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In this week's episode we're having a good ol' heart to heart chit chat about imposter syndrome & how it's affecting your life & your business. 2023 is the year we leave that behind, we make big moves in our business & start making the income we've always dreamed of!   25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com     Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

During a Hot Seat Coaching session with the members of the Fierce Social Society Membership, I received a question about how to create a schedule for the entrepreneur that wears all the hats & that will help avoid burnout. In this episode, I'm going to share everything I've learned first hand & what I've applied to my own schedule to create a calendar I LOVE to look at every week instead of dread!  In this episode, we cover: Finding the calendar that's right for you What to schedule first Scheduling certain tasks together Setting boundaries Scheduling time off 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/   Connect with Megan Sumrell - Time Management Expert: IG: @megansumrell   Website: http://megansumrell.com    

Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share about knowing your purpose and how to recognize the signs of being out of alignment. I talk about figuring out alignment and purpose, the three things to look for that points to being out of alignment, and knowing the difference between hitting the end or just being redirected to better.  In this episode, we cover: If you struggle with the word alignment [2:16] How to figure out alignment and purpose [5:00] 3 things to look for that points to being out of alignment [7:49] Knowing the difference between the end and just a redirection [9:00] Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share how to take on the perspective or point of view of your ideal client. I talk about the difference between being salesy and just selling your product/service, some ways that you can connect with your audience, and how to keep your socials becoming engulfed with just talking about pain points.  In this episode, we cover: What you want to address [1:36] The difference between being salesy and selling your product/service [3:22] How to connect with your audience [7:22] How to keep from your content just being pain points [10:36]   Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/  

In today's episode, I share with you the pros and cons of splitting up into two accounts and my overall opinion on it. I talk about how to determine if it's truly the right step for you and how to approach it if starting new is your next move.  In this episode, we cover: My take on whether to start a new account or not [1:00] Why you might see some big influencers with two accounts [2:57] Why having one account could be best [4:38] What if your account is no longer in front of the right people [6:59] Strategy if starting a new account [11:53] Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share with you the latest and greatest about hashtags and how they should be used. I talk about whether hashtags are dead or alive and if they are even relevant anymore. Listen in to find out how hashtags relate to your content and make sure your hashtag game is on point.  In this episode, we cover: How hashtags should be associated with your content [1:12] What the head of Instagram says about hashtags [2:26] The type of hashtags and how many you want to be using [3:08] What you should be focusing on [4:19]   Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In today's episode, I share with you what you should be posting on your feed and what you should post on your stories. I talk about why you're getting the views but not the followers, how you can change that, and how to get people talking.  In this episode, we cover: Breaking down the different types of video on socials [0:34] Why it's important that your reels are aligned with your ideal person [2:19] What I did on my socials to get my audience talking [4:18] What you should be putting in your stories [7:24] The monkey see monkey do concept [11:44] Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600     Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/  

In today's episode, I share why trending audio can help your content and how to use it in a way that best fits your business. I talk about the difference between the content and context of a reel, how to best use trending audio, and when the ideal time is to hop on a trend.    In this episode, we cover: Controversial opinions and strategies [0:42] Difference between content and context of a reel [3:25] Mistakes I see business owners making [3:39] Why trending audio and how to utilize them [6:19] When to hop on a trend [9:27]   Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/    

In today's episode, I share a much needed “stay calm” announcement and prepare my fellow female entrepreneurs for the upcoming and expected drop in engagement. I talk about why we see this lower engagement during this time, how to combat it, and keep showing up without burning out.  In this episode, we cover: Engagement will drop and what causes this every year [2:06] One sure way to stay connected with your audience [3:25] Creating a strategy specifically for Q4 [4:22] A way to stay consistent without burnout [6:58] 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share with you a little about the infamous Black Friday and my first experience participating in it. I share with you tips to determine if it's a good option for your business to get in, steps to take to be successful, and some of my favorite tools to help you along the way. In this episode, we cover: Is Black Friday a good option for your business? How to have more success with bringing in new customers at Black Friday Consider kicking the tiered offers to the curb this Black Friday  Don't be stressed and overwhelmed, set up for success 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited to have Michelle Fernandez on today's episode! She is a Facebook and Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. After pouring countless hours into mastering the art of paid advertising, she shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners. We talk about her journey, extensive knowledge of funnels, and how you can implement them. Michelle shares the type of specific funnels in a business and ways to use them to retain your customers.           In this episode, we cover: A start in network marketing [4:56] Different types of funnels [14:11] Funnels in brick and mortars [15:56] How to figure out a funnel if you don't have a traditional landing page funnel [19:44] The art of retention with funnels [26:14] Connect with Michelle: @themichellefernandez https://themichellefernandez.com 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In today's episode, I share with you a little about my first business investment and how beneficial it was to my business journey. I talk about ways to invest back into your business, who to surround yourself with, and how to communicate with your friends and family in the corporate world despite their lack of understanding.  In this episode, we cover: My first business investment [1:20] Surrounding yourself with the right people [9:01] My two biggest income earning businesses [10:47] An opportunity to build confidence, community, and comradery [12:40] Treating your business like a business [16:32]   25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share how you can discover your ideal client and why it's important to your business' success that you do. I talk about who your ideal client really is, how you should connect with them, and how to niche down to a specific audience to gain that like, know, and trust.  In this episode, we cover: Controversial opinions around your niche and ideal client [5:03] Who you should be talking to [5:38] How to gain the trust of your ideal client [8:16] How to speak to your ideal client [11:17] What it means to niche down to a specific ideal audience [15:43]   25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited to have Kelly Mosser on today's episode! She is a business strategist with a decade of experience helping businesses make bank and change the world. She is also the host of a global top 2% podcast, The Aligned Success Show, and the creator of the Hell Yes Guest Method. We are talking about the strategy of getting on other people's podcast to give you more exposure to your business, your brand, and your offers. Kelly shares with us how to diversify your organic content creation with Strategic Podcast Guesting, as well as how to batch a week's worth of Instagram content from one podcast interview. In this episode, we cover: What people are noticing about podcast space [4:45] The true growth tool [6:53] What if you don't have your own podcast [11:47] How to batch a week's worth of content from a podcast interview [19:55] What you're missing out on if you're not podcast guesting [31:00] Connect with Kelly:IG: @kelly.mosserLearn more about the Hell Yes Guest method here! https://work.kellymosser.com/course   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

In today's episode, I share why Instagram cannot be your only marketing strategy. I talk about how you are limiting your exposure, how you can increase your reach, and a valuable asset you should have in your back pocket for when things go wrong with other platforms.  In this episode, we cover: Instagram isn't out to get you [2:33] How you are greatly limiting your exposure to your business [4:55] If you're educational based, other platforms you should be on [6:19] Our worst fear and how we overcome it [8:52] What Instagram has become [12:11]   25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Social Media Marketing for the Busy Entrepreneur Workshop: https://www.thefiercesocialsociety.com/offers/pnxfWohE   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

Sign up for the Social Media Marketing for the Busy Entrepreneur Workshop happening 9/27-9/29: https://www.thefiercesocialsociety.com/offers/pnxfWohE/checkout   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

We all know there are a ton of changes happening on Instagram and other social media platforms lately, and for many of us, it's discouraging because we are seeing lower engagement. And with these changes, you may need to think you need to tweak your strategy, but I'm here to tell you that tricking the algorithm is not a thing. We don't know which hacks will work and which ones won't work, but I can tell you the one thing that will ALWAYS work, and that is making sure you are sticking to content that is packed with value on a consistent basis that is made for your ideal client.   I'm sharing with you why these hacks don't work, one of the hacks I tried that did a huge disservice for me, and why the most important thing you can do is focus on providing valuable content.   In this episode, we cover: Why you need to stop trying to hack the algorithm and start focusing on valuable content [1:39] Engagement pods, and why they don't work [6:02] The one thing not enough people are talking about [11:30] It's time to start preparing and thinking about the holiday season coming up [14:24] Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

I am so excited to have Summer Alvarez on today's episode. She is a reels marketing coach who grew her audience by 50,000 followers in just 9 months by creating reels. We are talking all about niching down and growing your audience with reels. Summer shares with us why it's important to figure out your ideal client and how to reach them, as well as how reels can help grow your audience and the importance of automation for your business.   In this episode, we cover:   How Summer got started with her business and her experience in direct sales before starting business coaching [3:11] A bit on Summer's educational and work background [8:01] Being an introvert in the online space [14:02] Identifying your niche and working towards building that audience [16:50] The importance of focusing on serving your audience rather than the number of followers or views [23:13] How Summer used reels to grow her audience by 50,000 followers in 9 months [27:35] Summer's strategy when it comes to reels [33:39] The power of automation in your business [38:54]   Connect with Summer:  Www.Instagram.Com/hey.summer.a https://keap.page/tqu117/ceo-society-course-free-14-day-trial.html https://keap.page/tqu117/rock-your-reels-batching-webinar.html https://keap.page/tqu117/nail-your-niche-webinar.html   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

Having structure and routine in our lives is definitely important, but I think as a society and a culture around powerhouse women CEOs and founders, we put such an emphasis on having the perfect morning routine. This emphasis on perfection and also this obligation to have a morning routine has personally felt quite cookie cutter, and a little bit toxic in a way.    In today's episode, I share why I think morning routines are overrated -and you know what, I understand this is an unpopular opinion but I am definitely coming out and saying this! Like I said routine is important, but let's be honest not all of us have time to stick to this perfect schedule that we see others doing online. I talk about why having a morning routine doesn't always help your business, why sleep is super important and why you should find the routine that works best for you.    In this episode, we cover: You aren't always going to have the perfect morning routine [1:23] What my actual morning routine looks like in a week [4:02] Why sleep is so important [10:31] Explore what routine works for you not for others [15:56]   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In today's episode, I share my own experience with having content go viral and why it isn't as perfect as you may think it is. I talk about why going viral may do more harm than good, how viral content attracts the wrong audience, why too many new clients may actually slow down growth and how to be prepared for having content go viral.    Going viral on social media is something we all aim for because after all, it's the one thing that's going to increase exposure to your business and make you successful right? Well, not exactly. Having a  piece of content go viral is great but it's not everything it's cracked up to be. This topic is really important to cover because there is a difference between going viral and having a viral business, and social media can make it seem like having viral content is the best and only way to be successful.    In this episode, we cover: Does going viral actually help your business?  [0:44] Viral reels can bring in the wrong audience [3:15] Drowning in new leads and not optimizing the ideal buyer's window [6:51] Be prepared for viral-ity [10:16] Grab the Weekly Reel Trend Report here   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

There are so many steps you have to accomplish as a business owner, that sometimes it can be hard to remember it all - especially when it comes to reaching out to clients. But did you know there's one key step you're missing out on what's actually making you lose potential profits?    In today's episode, I share why failing to follow up with your clients essentially means leaving money on the table. I talk about why your audience needs the friendly reminder, capitalizing on the buying window, and ways to follow up with your client without feeling spammy.     In this episode, we cover: It's imperative to follow up with your clients! [0:43] Clients can use the friendly reminder [2:40] Sync up your buying window with your warm lead window [5:01] How you follow up is important [6:43] When to move on [10:45] 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I think being able to know how to show up when things get tough is a really important thing to have in our tool belt. I know how hard it can be to show up on socials or in your business when you just don't feel like it or you're in a creative rut, or you're going through things in your personal life. I've been there girl and everything you are feeling is totally valid.    In today's episode, I share my secrets on how to show up when you really don't feel like it. I talk about batching and pre-planning content, why you have to treat your business like a business, taking time off to rest and restore your mindset,    In this episode, we cover: It's totally normal that you don't want to show up [1:28] Show up for your business consistently [5:06] How to combat stories and batch content [6:52] Take some time off [10:52]   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

Plan a month webinar waitlist: https://view.flodesk.com/pages/62bf03329b2a0dd45de3f9e7   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I feel like this episode is so needed! Currently, I am going through an exciting but slightly intimidating pivot and it's dawned on me that now more than ever, do I really need to have a conversation with myself about mindset.    In this episode, I talk about why mindset is more than just telling yourself you are good enough and worthy. You have the ability to harness the power of your mind and turn it into actionable steps! I share the importance of combining action with your mindset shift, why we are programmed to protect ourselves but this can be limiting, and surrounding yourself with people who will uplift you and not limit you.    In this episode, we cover: Mindset is more than telling yourself you're worthy [0:59] Applying an action mindset to your business [4:06] Our minds are programmed to protect ourselves [7:09] Surround yourself with the right people who will fuel your dream life [11:13] Making the right decisions, delegating tasks and being focused [13:49] Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In this episode, I want to quickly talk about how to use Instagram's latest feature - the pin button! Pinning content isn't new on other social media apps (YouTube, Twitter), and we've seen Instagram already roll this feature out for comments, but this latest installment takes things to a whole new level. I share what the feature is all about and how you can best use it to maximize engagement with your audience!    In this episode, we cover: What is the Pin feature and why it's important to use new features [0:16] How to properly use the Pin feature [1:07] Sharing freebies and posting reels [2:37] Pinning a high performing reels or evergreen content  [4:44] Time-sensitive content [6:20] Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/