Writing To Get Business

Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.” He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have said that reading it feels like having a conversation with him. He feels that in order to reach an audience, they must be able to hear your unique voice. In writing You Are Not Alone, he realized that he was still suffering the effects of traumatic events he had experienced. With the help of his wife and children, he worked his way through them. He emphasizes that it's critical for a person experiencing any degree of PTSD to reach out for help and for friends and family to respond. If you wonder how much of yourself to put into a book, Doug's podcast offers a clear-headed and candid perspective. ·       How do self-esteem issues affect the quality of a résumé? ·       What is the difference between mentoring and coaching? ·       Why is it important to bring your voice into a book? ·       Why do you sometimes have to make yourself vulnerable in telling your personal story in a book? ·       How does a clear and urgent purpose facilitate writing a book? Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn't name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity. This doesn't mean she had a tragedy-free life. Her alcoholic husband tried to run her over with his truck, and she left that marriage with only $500. In 2016, she turned a cancer diagnosis into a positive experience. And while these life-changing experiences were occurring, she developed her professional and writing careers, focusing on the importance of mindset and always bouncing up into new opportunities. Many of her articles became part of her books. Her philosophy of life provided the groundwork for additional books, the latest of which is Bounce-Up. She also incorporates this philosophy into her motivational speaking. The book has led to the development of a digital course that teaches its principles. We all need inspiration during difficult times, and MJ's story can give you the inspiration you need to bounce up into the opportunities of every day. ·       How do our personal attitudes impact our professional lives and provide rich material for writing? ·       Why is article writing and publishing a good pathway to book writing? ·       What's the value of writing books that reflect your business values and practices? ·       Why is using stories so powerful in writing and presentations? ·       What is a Power Team? Learn more about your ad choices. Visit megaphone.fm/adchoices

The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing for a long time. Companies worldwide have failed to innovate. Many have developed employment systems that encouraged longevity but not creative contributions from employees. Many corporate executives are resistant to change. The pandemic has made countless people look at their pre-Covid lives and recognize that they were dissatisfied with their work. Many of them decided that the security promised them from a “steady” job was an illusion. They felt that they wanted to be working on their own and moved into the gig economy—where, Steve notes, they are off the radar in terms of employment statistics. Steve is far from a doomsayer. He believes that the employment crisis triggered by the pandemic is forcing corporate leaders and smaller business owners to take hard looks at the way they run their businesses and treat their employees. “This busy world that we're creating for ourselves, we're just not spending the time affirming and recognizing and valuing one another. And if we lose sight of that, we're missing something really important.“ Don't miss this inspiring podcast. ·       Why are we all entrepreneurs? ·       How do some people get the entrepreneurial impulse drained out of them? ·       Who are some of the key innovators in transforming the structure of their companies or industries? ·       How has the pandemic influenced the nature of employment? ·       Why do many people think that making a change provides more security than staying put in a job? Learn more about your ad choices. Visit megaphone.fm/adchoices

When you're about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don't think about their ultimate destination. Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this podcast why, even as you fully commit to the growth of your business, you must keep in mind that at some point, you will likely want to sell it. Those who use this destination to guide their business decisions join the 80% of business owners who end up with unsellable businesses. The process of preparing a business for sale is far more complex than you might imagine. A skilled M&A person needs to know what considerations govern an owner's view of who they want as a buyer. Owners must have visions of a life after business. Many businesses fail to sell because they are based on an individual and are glorified jobs rather than companies. During the pandemic, we are seeing established businesses fail. Michelle points out that the most alarming statistic during this period is the failure of small businesses, the heart of the economy. Regardless of your business's size, you will find great value in this information-packed podcast. It could make millions of dollars of difference in your financial life. ·       What aspect of building and running a business do owners rarely consider? ·       How do you sell a business for more than it's worth? ·       What's the difference between a business broker and a mergers and acquisitions advisor? ·       Why must the seller be able to envision a post-business life? ·       What factors make a business unsellable? Learn more about your ad choices. Visit megaphone.fm/adchoices

Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from what can best be described as the fickle nature of online platforms.   Chris Cheetham-West, a digital marketing expert and author of Digital Marketing for Results: How to Focus on What Matters, describes some of the pitfalls of digital marketing. He emphasizes the importance of distributing your marketing efforts among a number of platforms. Too many people have lost their businesses because Facebook changes its rules. You may not know that YouTube may piggyback a competitor's ad onto your video. His choice to self-publish his book was also based both on being in charge of the process and the ability to get it published quickly. Those of you who wonder how someone finds the discipline to start and finish a book will find guidance in his description of his approach to writing. • What primary challenge do marketers face? • What role do influencers play in marketing? • How many followers does an influencer need in order to have an impact? • How can having videos on YouTube actually defeat your promotion goals? • Why is it important to use a range of platforms for your promotion and advertising? Learn more about your ad choices. Visit megaphone.fm/adchoices

All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can't move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer's life demonstrates this kind of resilience. When she was a young married woman who had just gotten her master's degree in nursing, she and her husband took out a high-interest million-dollar loan so that he could start his own business. The business failed, and Pat, six months pregnant, faced the possible loss of their home and everything they owned. She briefly imagined being homeless, caring for her child in a cardboard box. But Pat had an immigrant Irish mother who taught her not to expect life to be fair but to take responsibility for making the life she wanted. Armed with this deeply-instilled lesson, she and her husband avoided bankruptcy. She went on to build a million-dollar legal nurse consulting business. While running the business, she also wrote 49 books, mostly on subjects related to nursing and legal nursing consulting. She sold that business and continues to consult on legal cases, and she also focuses primarily on helping others realize their dreams of becoming authors. Listen to Pat's story to learn how, even if life isn't fair, the right attitude can make it good. Join us for this edition of Legal Nurse Podcast. • How does thinking life isn't fair make it worse? • Why is self-reliance a necessary personal quality? • Why is it especially for a woman to rely on her own abilities? • What is the value of writing a book to promote your business? • What elements should be in a book about your business? Learn more about your ad choices. Visit megaphone.fm/adchoices

With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author's passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit acceleration and exit strategy specialist. Regina's writing career took her along a very different path. When she heard about a woman whose husband, without warning, said they were getting a divorce, she felt a powerful urge to write a book that could help save marriage, especially those in the “empty nest” stage. She interviewed many couples all over the world and from their answers, developed strategies based on the essential nature of communication for couples. Her second book developed after she became widowed after 44 years of marriage. Struggling to work through what she calls the “widow's fog,” she again turned to interviewing, this time to those who were going through grief. Realizing that she wanted to offer more than a book, she has partnered with grief experts to create an online membership platform to guide people through the grief process. Regina's passion is contagious. I wasn't prepared to have an old grief reawakened, so this podcast comes with a warning: Get out your tissues. • How can identifying a problem you want to solve create a book? • In what ways can an author who uses an interview format protect the privacy of interviewees? • How can an author interviewing people about an issue that's personal and painful for her maintain the needed distance for the interviews? • In what ways can an author maximize a book's potential outreach by creating an online platform that offers practical ways for readers to work with the book's principles? • Why can it be valuable to partner with experts in the field about which an author writes? Learn more about your ad choices. Visit megaphone.fm/adchoices

When you envision a C-level executive coach, you probably don't imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen's job description. Her fascination with metaphysics began when she was the only child in a religion class who engaged in discussion with the teacher. Later in life, she was skeptical of those who called themselves spiritual mediums and warned people against getting involved with them. Ironically, she then met a woman who, far from being an exalted spiritual leader, was a cook in a German restaurant. Anneli realized that this woman was an authentic medium, and she decided to make her life purpose the distribution of material she considered invaluable. To fulfill this purpose, she has translated the material from German to English and simplified it so that it can reach the largest possible audience. She has broken it down into distinct modules with a logical progression for students to advance in their learning. She also amplifies the knowledge with findings from scientists like Rupert Sheldrake that confirm many of the material's premises. Anneli has found a life purpose that brings much joy and comfort to her. She is deeply committed to sharing this with others. Whether or not you agree with the information she teaches, you are sure to find the concepts in this podcast fascinating and provocative. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher? Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers these questions, and, more importantly, the ones you don't know to ask: How often will you get paid, will your work get edited, what are your legal rights to your manuscript? She describes seven important questions you must ask a potential publisher. She also warns strongly against vanity publishers, whose biggest talent is taking your money, and describes what you need to do to get your manuscript accepted by the publisher you want. You've probably heard that hiring an editor is important. Linda goes into detail about this, explaining why the quality of your manuscript can make or break a deal. As an author, you'll need to do a lot of marketing, and she describes how you can bring your entrepreneurial skills to that work. The world of publishing has changed dramatically over the last few decades. You need to understand the nature of these changes. This podcast will give you a rare opportunity to get an inside view of the world of publishing from the viewpoint of a publisher. Join me for this episode for Writing to Get Business. • How much marketing do publishers do for authors? • What size following do you need? • Are libraries important in terms of book sales? • Why must you have an editor for your book? • What is the difference between a hybrid and a vanity publisher? Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you. From compilation books to cookbooks, with titles ranging from Kill the Elevator Speech to Daily Business Meeting with God, Felicia Slattery's writing experience is widely diversified. As an educator and public speaker, she has a gift for sharing what she's learned. This podcast is a virtual mini-course in how to write that first book and how to turn life experiences, hobbies, and even chance remarks into books. If one phrase characterizes Felicia's approach, it's her ability to seize opportunities. When a publisher asked her to act as an advance reader for a new book, she agreed and asked the publisher if he'd be interested in hearing about an idea she had for a book. He responded positively, and before long; she had a book contract. Initially, the pandemic flattened Felicia's business, which was largely based on public speaking and teaching and coaching others to do the same. She switched gears and began teaching online. Seeing that the platform from which she was teaching also featured cooking classes, she used her love of cooking to break out into a new area of teaching, writing, and publishing. To promote her new passion, she also launched a successful YouTube channel. If you have a question, Felicia has an answer. You'll want to experience this Writing to get Business podcast more than once. • How can you turn a teaching program into a book? • What is the easiest way to write a first book? • What do publishers look for in a book? • Why should authors with a strong platform NOT have to pay a publisher to get their book published? • What is the benefit for a first-time author of doing a compilation book? Learn more about your ad choices. Visit megaphone.fm/adchoices

Donna is 6'5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker. Poker helped her to develop the belief that one's life is created by one's perceptions, a mindset perspective that enabled her to recover her speaking ability three days after having a massive stroke. A few weeks later, when she was waiting to have a heart procedure, staff members, having heard that she was a master poker coach, asked her about it. When she explained her mindset principles and exercises, she influenced not only more than a dozen people but also the doctor who had performed her procedure. She has published these principles and exercises in MindShift On Demand: QUICK Life-Changing Tools, her second published book. Donna, who recognizes that exposure to the Internet and related technology has created a need for information presented in a simple way, plans to create several smaller books on this subject and card decks. “Keep it simple” and “Keep on repurposing it” are her guiding principles in writing and publishing. These principles can serve any authors who want to get the maximum value from their work. Join me for this episode of Writing to Get Business to discover • How does extensive experience in writing articles help you write a book? • What question must you ask yourself when you plan to write an article or book? • How can your customers' and clients' questions tell you what to put in a book? • Why must you consider how the modern demand for instant gratification has changed what people want in an informational book? • Why is “Repurpose” the magic word of publishing? Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an end product but as one aspect of your overall business strategy. You want to implement a holistic approach that integrates innovative business tools with a book's content. Traditional and hybrid publishers published Steven Shapiro's books. He also published independently and is an expert on leading from a holistic perspective. He's a generalist in the best sense, for he brings what he's learned from a range of businesses to each new consulting position. Unlike some authors, who move from subject to subject in each new book, Stephen advises going deeper in a way that creates more value for the reader. He also feels strongly that a book's purpose is not about royalties; it is about impact. A book's impact has a ripple effect on all the other services and products one offers. If you want to explore the possibility of getting the maximum impact from a book and build your business, study this podcast carefully. Listen in to this episode of Writing to Get Business to discover • How can an author best choose between traditional, independent, and hybrid publishing? • What are the advantages of writing and publishing books for particular clients? • Why can a brand color be a powerful marketing tool? • What are the three basic realms of products and services? • When is it better to create a new product instead of a new book? Learn more about your ad choices. Visit megaphone.fm/adchoices

Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy, understandable steps, is David Avrin, author of several books, and a business consultant who focuses on customer service. In terms of choosing a topic, David focuses on relevance. This word has a twofold meaning. The subject should be relevant to current challenges. Because these challenges change, an author, in order to continue to be relevant, especially to his actual and potential clients, needs to publish every two to three years. David has learned that if you think, “I have to write an entire book,” you can be stopped before you start. Instead, he takes one task at a time. Anyone who hesitates about taking on the work of writing a book will find encouragement in this podcast. Get more pearls of wisdom from David here. • What is the number-one rule in writing? • Why should you abandon perfectionism when writing your first draft? • How does writing and publishing a book help your business? • What is the most important quality for someone who writes about business? • What are the advantages of writing in the program Scrivener? Learn more about your ad choices. Visit megaphone.fm/adchoices

Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business Blather. That's the title of a new book by Jerry McTigue, author, copywriter, screenwriter, and a master of writing simply and clearly. In this podcast, he identifies several issues that limit a company's ability to reach its audience. Jerry says that businesses fail to recognize how drastically people's attention spans have shrunk. You need to get your message out immediately or at least get your audience sufficiently intrigued to want to know the message. He has also observed that during the pandemic, many advertisers switched from the “pain point” approach to a more positive mode of expression. His viewpoint is that both approaches are valid and that copywriters should use the one that best fits the product. Consider this important takeaway: Companies should always test-market their major messages and change them based on this feedback. Overall, he recommends following your intuition. If you have any feeling that your copy isn't communicating, you're probably right. Don't be afraid to change it. Don't be afraid to communicate directly. You have a narrow window of opportunity to communicate with your client or customer. Make the most of it. Join Jerry and I for this episode of Writing to Get Business. • How do business communications become pretentious, verbose, and incomprehensible? • Why must your website message attract interest immediately? • What's the difference between copywriting and content writing? • Why are stories so important in all forms of advertising and promotion? • What's the importance of being specific in resumes and LinkedIn Profiles? Learn more about your ad choices. Visit megaphone.fm/adchoices

Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out their credit cards, and start ill-fated GoFundMe campaigns. He wanted to help people stay clear of these economic quagmires. This desire inspired him to write The Savvy Guide to Burial Insurance. Al understood the importance of timing and knew that people would, unfortunately, have a particularly great need for the kind of specialized information he could provide. He researched a wide variety of options and compiled them in his book. He provides information about various ways to prepay for a funeral and explains in detail the relationship of age and health to the cost of insurance plans. Al's choice of subject material can teach any authors who may feel reluctant to tackle difficult and sensitive issues—even if it's their area of expertise. If you are such a person, let Al's story help you realize the necessity and immeasurable value of airing these subjects. If you give one person the tools to solve a huge problem, you will have made a difference. Here's what Al has to say in this episode of Writing to Get Business Podcast. • Why is caring about people's needs such a powerful inspiration for writing? • Why is timing everything? • How do you evaluate the need for a book about your area of expertise? • How important is your personal knowledge and experience? • How does the information you share in your book leverage your ability to increase your customer base? Learn more about your ad choices. Visit megaphone.fm/adchoices

She started in the Obama administration and was appointed as an entrepreneur in residence for them. She eventually became the Director of innovation.gov, and created a movement of change called the Better Government Movement in the federal government. Combined with her being an empath and highly sensitive person (HSP), she has written a book that blends empathy and innovation to take change to the next level. Sympathy is the feeling that makes you feel like you're lesser than the person for whom sympathy is felt. Empathy brings connection. Empathy builds this belief that I'm here with you rather than for you. Empathy is essentially this feeling that you are feeling a feeling with somebody as if you're feeling it yourself. They find that people who are empaths have this thing they call a mirror neuron system. So, they have these neurons that, as humans, we want to connect with other people. People who are empaths have a more enhanced mirror neuron system. They want to connect, and they actually can't stop connecting. They're very present with them. Being a highly sensitive person is like having a world of technicolor. It's like when you walk out when you're in The Wizard of Oz, you go from being black and white, and everything is bright around you. That has been Amy's experience in a lot of ways. She feels things differently, and she feel things very deeply, sometimes. But that is something that she's had to learn to harness and understand herself a lot more as she's done this work and her own internal work, too. Enjoy this episode of Writing to Get Business and see • How can you turn your life's difficulties into a vision for social change? • What does innovation really mean? • How can empathy initiate change? • How can reaching out on your social network help you find people to interview for a book? • How can writing a book become a journey of self-discovery? Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and fascinating world of consulting. Learn how you can accept a consultant's evaluation of your business with less pain. Many companies are looking for answers on how they can optimize their processes, and be more productive, compete more fully in the market, and tackle business challenges. Dave Dragon is an expert in the area of larger companies dealing with some of those challenges. Dave works on large transformation projects for companies. And, typically, it has to do with their business processes being broken. And when you go into one of these projects, they may have opinions about what they think is wrong, but 90% of the time, they really don't know what's wrong. So, when Dave is going in to run a project, he's really trying to understand what is the root cause of their issue. And that's what the mystery is. One of the first things that Dave leads people through is what we call a current state analysis, and that's documenting their business processes. And through that, he starts seeing where their issues are, and he starts identifying and understanding some of the cultural issues that they have, because people may be in conflict. He starts to get information back from his analysis. Join me for this episode of Writing to Get Business Podcast. • Why is an outside consultant's work sometimes like that of a medical doctor? • Why is the method of handling returns one of a company's biggest challenges? • How can “test marketing” your ideas for a book make it a more useful one? • What is people's first reaction to change? • What do the five stages of grief have to do with the consultation process? Learn more about your ad choices. Visit megaphone.fm/adchoices

As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn't want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you've come to the right place. DJ Eshelman has experienced all of these issues and, in an engaging and informative way, shares how he triumphed over them. DJ published his first book, Be A Citrix Hero, in March of 2020 amid the time we weren't supposed to be doing anything, right? We were supposed to be cowering in our homes in fear of what was going to happen. And he said, “No, I'm going to go ahead and publish this book.” And so that was the first book. It was born out of that notion of “Let's do it, see what happens.” His reception was pretty good in that regard, of people being astounded that somebody in the line of work that he did was able to write a book. There's a whole host of perceptions that people have about what a book means. That opened up all sorts of doors. As part of being an author, DJ had to deal with the curse of knowledge as he planned his content. Join me for this podcast episode for Writing to Get Business to get to know DJ better. Learn how you can feel good all the time Ways you can fully embrace your Zone of Genius - what you are uniquely qualified and gifted for in this world Tips on spending more time with those you care about, less time "working" How to live your own unique life and learn how that will create wealth in every aspect of your life Learn more about your ad choices. Visit megaphone.fm/adchoices

While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend's advice to choose to write about women's and couples' struggles to have children resulted in Barren: The Inside World of Infertility. Pam came from Guyana as an immigrant, in her very early twenties, alone, and having to navigate the complexities of living in a big city. Pam arrived needing to get established, find a place to live, get a job, all on her own with a couple of children. We met through a course that I taught on teaching people how to write books. Pam thought about this book morning, noon, and night, about how to shape this book. She had the clinical background that added credibility to the book. Nurses can be very effective if they would incorporate a holistic approach into the care of patients with infertility. And that was a reason why she thought, she needed to shed light on these hidden costs that these patients carry as a bigger burden, sometimes. How are we going to pay the mortgage but then afford the medications, which are very expensive? How did the women in the book dealt with their difficulties? How did they get through? And Pam realized this book is not only for the medical professionals, it's also for patients who are going through this. • When is it a sound idea to give up one book idea and take on another? • How can you closely define the audience for your book? • In deciding to interview people, how do you select them? • How can asking the right questions to yourself about your subject lead to useful organization of the material? • Why is passion for your subject so vital? Learn more about your ad choices. Visit megaphone.fm/adchoices

Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential clients to ask for more of her services. She shares how she compiled the book, the importance of having an audio version, and the necessity of a backup copy of everything. Her lessons learned apply to anyone writing, producing, and marketing a book. Sheri's book focuses on chakras, the energy centers in your body. They're like vortexes that need to be spinning in a clockwise direction, pretty much at a nice speed. You don't want one to be too fast or closed. Look at it as like tires on a car, and you want them to be going in the same direction with the right amount of air, the right amount of pressure, and the car is going to go. We are the car, and our chakras are the tires. Sheri's goal is to get all the tires in alignment, nothing out of whack, no holes, no treads, no squares, so that way the car is going to move. When people chakras are not in alignment and things are holding them back, that's the body's hesitancy about being able to move forward. It's like you've got the brake on. Maybe, you have one foot on the gas and one foot on the brake, and you're being pulled, and you can't understand why. So sometimes the chakras are the cause of the imbalance in the body. Watch or listen to this episode of Writing to Get Business to see how Sheri answers these questions: • How can the desire to help people turn into a book? • What social media techniques help promote one's business or book? • Why is it important to listen to what people are asking for? • How do you decide what to include in your book? • Why is having an audio version of your book important? Learn more about your ad choices. Visit megaphone.fm/adchoices

As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that's strikingly original in every aspect. The Battles That We All Face not only combines his art and writing, but he approached the design of the book to create a work of art. John's vision was to write a book that would inspire people to grow through their struggles. He had many opportunities to practice his philosophy while self-publishing a book that presented unusual printing challenges. Several times he faced the choice between a timely publication and missing his self-imposed deadline for the sake of a high-quality product and always chose quality. While working on The Battles That We All Face, his vision expanded to include an ongoing relationship with the people he reached through his book. He established a significant social media platform, and its ability to reach people inspired him to develop a series of podcasts which furthers the message of his book. Though John's publishing journey has been unique, the lessons he's learned are universal. Learn from John how setting creativity free can help win the battles that we all face. Highlights of John's journey as shared in Writing to Get Business Podcast: • Why should you never put off bringing an exciting idea to life? • What is the value of expanding one's reach to include podcasts? • Why is quality of the product more important than timeliness? • How does honesty with customers and one's audience deepen an author's relationship with them? • How does listening to the messages that life is trying to tell you enhance your creativity? Learn more about your ad choices. Visit megaphone.fm/adchoices

The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I'll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they'd thought. For Ron Karr, salesperson, consultant, and former president of the National Speakers Association, the epidemic provided the opportunity to write The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-In, and Achieve Better Results—Faster. This book addresses both the need to live a purpose-driven life and the obstacles to realizing our purposes. Ron, who also faced a serious health crisis in the midst of planning the steps to fulfill a personal goal, turned this setback into the opportunity to refine his message, a message that he directs to not only business leaders but any individual who wants to fulfill a dream. The book details how resistance can keep us from that fulfillment. Resistance is based on the stories we tell ourselves about how we can't achieve what we want. Ron emphasizes that these stories originate within us. This means that we have the power to change them, and the book provides advice about how to do this. Ron and I also discuss what a post-COVID workplace might look like, an issue with which many business leaders are struggling. Ron brings his expertise and insight to this subject. Don't miss this provocative and challenging show of Writing to Get Business Podcast: • What is the velocity mindset? • How does being purpose-driven differ from being task-driven? • How does purpose determine process? • In what ways do the stories we tell ourselves determine our outcomes in life? • Why is it critical not to set purposes based on past expectations? Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn't the size of the audience but how much they need the information in the book. Susan is a registered nurse with a master's degree in nursing and a great deal of experience in the area of oncology. Susan is my guest today to talk about the process that she went through writing her book, and it's a medical book geared to a very specific population. In Susan's nursing career, she was involved with cancer nursing since the very beginning of cancer treatment in the 1970s. She felt she had a good background in cancer care with all the subspecialties. And she wanted to share that information with attorneys who are not familiar with cancer cases, because cancer cases were coming her way, and she had to do a lot of explaining of some of the basics of cancer care. As a legal nurse consultant, Susan helps attorneys both as an expert witness and as a consultant. Legal nurse consultants assist attorneys with cases with medical issues. Plaintiff and defense lawyers desperately need the specialized knowledge Susan provides, and her book not only helps them in cases but dramatizes her expertise and wins her clients. Don't miss this informative show of Writing to Get Business Podcast: • How can you most effectively focus on a subject for a book? • Why is the question, “What does my reader need to know” invaluable? • What is the value of speaking with members of your target population before outlining your book? • How can visualizing the ways your target audience can benefit from your book help you write it? • What are the benefits of taking a course on mastering the writing of a book? Learn more about your ad choices. Visit megaphone.fm/adchoices

Emil Dobrovolschi, a highly skilled airplane pilot, and Octavian Pantis, author, consultant, and trainer, collaborated to write Dark Cockpit, a book written from a unique perspective—literally 35,000+ feet above the ground. It could be subtitled, “As in Flying, So in Life,” because it applies the lessons Emil has learned in many years of piloting to the areas of business and personal life. The book is worth reading simply for the fascinating (and sometimes frightening) stories of what goes on behind the scenes the crew during a flight. The lessons it teaches are priceless. Octavian points out that, while an architect can walk away from a poorly designed house or a surgeon from a patient who died, on a plane, an accident or carelessness endangers everyone. People need that degree of urgency in their lives. Octavian shares the process of the book's development, from a collection of stories to an outline and synopsis, and a highly cooperative writing and editing interchange. He describes how launching the book, which was first published in Romania, was different from the international launch. This podcast presents a virtual guidebook for how to design a book's content so that its message comes through and how to work with a co-author. A focused and targeted book finds its audience and can be the launching pad for a flourishing speaking career. By the way, “Dark Cockpit” is a good thing. Find out why in this episode of Writing to Get Business. • How can a successful speaking career lead to a book? • How can co-authors bring their differing talents together to create a successful book? • What is the value of assembling various experiences and stories as the foundation for a book's organization? • Why is it more productive to send a proposal to a publisher before writing the book? • What can you do to make your book unique? Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you feel about writing or doodling in a book? Terry Pappy, coach, business strategist, and author, has created book series that invite the reader to create with her. She created an ingenious way for readers to use her books over and over again. Keeping the reader foremost in mind drives Terry's writing and business strategies. Her podcast is a virtual blueprint for success. Terry describes her diverse background. She is a speaker and artist. She's always loved writing, and loved being creative and artistic, and so her career choice was a creative one. She went to art school and learned vocational art, commercial art, and so she's had a wonderful, diverse career in pretty much every touchpoint you could imagine regarding graphics, communications, marketing, and so on. She almost went to journalism school and made creative writing a fulltime career. Like many writers, Terry discovered the more she wrote, the better she got. Watch this episode of Writing to Get Business to discover: • What factors can make people feel compelled to write their first books? • In crafting an individual or corporate brand, why is writing that has a personal feeling so important? • How can reading and learning from a book turn into an interactive experience? • Once your book is published, how can you leverage it to drive your leads, marketing, and business-building strategies? • Why is it important to think like a reader? Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to know if you are writing at a basic enough level? Our guest has a brilliant strategy for ensuring she wrote her book at a simple level. Dr. Pat Boulonge’s world is health. Have you ever had a small but annoying health issue? Learn in this podcast how identifying and tracing the roots of this problem can save you bigger problems in the future. Pat Boulogne, chiropractor, acupuncturist, and author of Why...Are You Sick, Fat, and Tired? will tell you how to do this and provides a host of valuable suggestions for improving your overall health. It's a book that's a guidebook, a workbook, and an advocating tool for anybody who wants to find out where their weakest link in their health is, do something about it, and move forward and fix it. Pat shares how she came up with the striking title. When people pay attention to those small little signs and symptoms along the way then what happens they have an opportunity to act sooner than later and not wait for themselves to be in such a health crisis that sometimes you can't do anything. You’ll also discover how Dr. Pat translated her professional protocol into a practical guide that a child can read and comprehend. She shares a technique involving a child and a marker that you can use when you write. Pat’s book is written for anybody who wants to have better health; they want to be more productive; they want to be more prosperous; they want to have a good mindset. It's written for males and females. Don’t miss this illuminating episode of Writing to Get Business podcast. • What’s the Grim Reaper Syndrome? • What is a benefit of having an eleven-year-old edit your manuscript? • How can you structure your book to provide the maximum value for readers? • How can you use your book as a tool to help your clients? • Can an endorsement be too long? Learn more about your ad choices. Visit megaphone.fm/adchoices

Memoirs can be the riskiest forms of writing because for this kind of book to get traction, it has to have appeal to more people than your mother and father. Laura Conklin, a nurse highly experienced in many areas of her profession, had to carefully plan how she could take the lessons from her 50-year-long career so that it would provide value and education for those in her field. She also needed to choose unusual and entertaining stories to appeal to a general audience. Any memoirist can learn from her experiences in writing two books based on her professional life. What makes this podcast even more relevant and interesting is that her interviewer, Pat Iyer, has also acted as her editor. You will get a feel for the importance of having editorial assistance and support in writing your book. Laura will take you through her decision-making processes, how writing her second book was easier than the first, and why she is considering a third. She gives advice about the importance of making your nonfictional characters anonymous. And you may find that her enthusiasm about writing is contagious. You may take a look at your life and realize that you, too, have lessons to share. If so, happy writing. Join Pat and Laura in this episode of Writing to get Business Podcast. • What makes a memoir interesting to a larger circle than one’s family and friends? • How can a memoir serve as a business-generating tool? • In what ways can a memoir help to educate professionals involved in the area the book covers? • When you are an expert on your subject, how do you keep your writing professional and still appeal to a non-professional public? • Does your profession determine how opinionated your writing can be? If you loved this podcast episode of Writing to Get Business, you'll love Pers Sjofos share how to add stories to your book. Watch his podcast at https://youtu.be/weNslAJFA5M. And don't miss Jennifer Fondrevay share how she turned her business trauma into a book. https://youtu.be/deV4sA-W8aM Learn more about your ad choices. Visit megaphone.fm/adchoices

Has the current pace of change in the world hurt your business? How can you learn to adapt to and welcome change, not only as an individual, but as the leader of a company? No matter where you are in your life, you have experienced phenomenal change in 2020. And this is a topic that we're all thinking about right now, and how we manage and adjust our lives. April wrote a book about the topic well before we were even thinking about the kinds of adjustments that we've been making in our lives since 2020. April Callis-Burchmeier is the author of READY, Set, Change!, a book that reflects her decades of creating strategies and programs that address and dissolve resistance to change. The number one pain point for most organizations or people going through change is resistance. And resistance is very natural, it's to be expected. But sometimes when we go through an organizational change, it seems like it surprises everyone like, “Oh, people don't like having to do this.” We don't like things to be different than what's comfortable for us. We're used to a certain pattern, we get into a habit, and we enjoy our habits and our patterns. And when we have to disrupt them or change them in some way, it's really tough. How do we disrupt behaviors that are comfortable, and that people love, and that they are, sometimes, quite emotionally attached to? How do we replace those with behaviors that they say they want, and that we know are going to be helpful. April explores the answers to these questions in her book. She’s also busy with public speaking, online teaching, and corporate work. This podcast is just what you need to initiate powerful change in your business. Check out this podcast episode of Writing to Get Business. • Why is it essential to lead with benefits in promoting change? • How can writing a book help to clarify and further your vision of change? • How can telling stories defuse resistance to change? • How can a book evolve into an online course? • Can writing a book establish you as an expert in your field? Learn more about your ad choices. Visit megaphone.fm/adchoices

At least 80% of people in the U.S. feel they have a book in them, but for the majority of these would-be writers, the book stays inside. What makes the difference between those who and those who don’t complete and publish a book? Linley Baker’s story provides an answer. Well before her virtual book launch, as an actuary turned author, coach, and teacher, she has always followed her dreams. Having followed and fulfilled her dream to become an actuary, once she began to have children, she decided to take a long break from her profession. During her 19-year absence, during which she raised six children, she kept up with the latest in her profession, and taught part-time, including in China. When she decided to return to actuarial work, she had no trouble getting the position she wanted. She grew a new dream: to share her story with those who feared leaving their careers to raise children. This passion carried her through the difficulties of writing, and her logical abilities enabled her to set goals, track her progress, and write in a systematic way. She carefully chose beta readers who would relate to the content of her book and organized a virtual book launch that could serve as a model for those who write self-help and personal guidance books. She has also launched a teaching and coaching practice. Learn from Linley’s suggestions that you can apply to your writing and publishing journey. Most importantly, let her story inspire you. Watch this episode of Writing to Get Business. Linley shares: • How can the desire to share an unusual success story inspire one to write a book? • What is the value of goal setting in writing a book? • How do you choose beta readers? • How can the dream that inspires your book lead to courses and coaching? • Can you successfully launch a book via Zoom? Learn more about your ad choices. Visit megaphone.fm/adchoices

A man on a mission to help people clear archaic childhood beliefs to become fully functioning human beings, Randy Gage wrote Radical Rebirth to further that mission. In this provocative interview, he analyzes popular culture, clickbait news headlines, and other media designed to manipulate and frighten us. His opinions may enrage you or alarm you. They may also wake you up. That’s his intention. Always provocative, Randy asks the questions that show his position as a thought leader. He runs masterminds, provides coaching, and prods us to confront our fears and limiting beliefs. Radical Rebirth is the 14th book Randy wrote and he believes it is the culmination of all of his work. Knowing Randy, it won’t be the last book. His prior books focused on prosperity, personal development, and spiritual beliefs. A high school drop out, Randy’s early life living on the streets and sleeping in jail cells toughened his perspective and charted his course to becoming a multimillionaire. Watch this episode of Writing to Get Business to find out • Why is a driving urge to share a message often the strongest inspiration to write? • Why do all business people need to know how to write well? • How can childhood programming influence your ability to make the most out of your life? • What effect does the clickbait approach to network news have on your ability to think rationally? • How can you clear out the cobwebs caused by popular culture and social media and shape your own thoughts? Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you feel the urge to share a story from your life in writing but feel intimidated by the idea of writing an entire book? Amy Szumstein, a nurse and nutrition counselor, who has many varied personal and professional experiences, found that contributing a chapter to a compilation book encouraged her to consider to writing at least one book on her own. Her story could inspire you to do the same. Amy never saw herself as a chapter author and agreed to the project to when the person said, “You’ve got a lot of stories to tell.” Amy thought to herself, “There is no better way to tell a story than to write it down.” I bet you also have a lot of stories to tell, don’t you? If you were approached, would you agree to help out the person who needed a few more authors to complete the book? When you listen to this episode of Writing to Get Business, you’ll discover how the experience of writing the chapter changed Amy’s perspective in a big way. • In writing a chapter for a compilation book, does a formula help? • Can writing a chapter in a compilation book stimulate the urge to continue writing? • How can authors deal with the issue of how much to reveal of themselves? • What themes are commonly found in memoir-style books? • Why are books that inspire so important in these times? Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book, Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn from her how you can write and market your legacy. Watch this episode of Writing to Get Business Podcast to find out Does starting your writing career with a collaborative book have value? How can you share your legacy through a book? How has marketing changed in the era of COVID? What’s involved in a virtual book tour? What’s the value of simultaneously writing your book and planning its promotion? Learn more about your ad choices. Visit megaphone.fm/adchoices

The professional history of Irene Dillon, psychotherapist and author, gives new meaning to the statement, “Write what you know about.” All her life, she has sought to understand what creates certain negative emotions and behaviors in people. Her search has resulted in two books, three collaborative books, and a growing career as a practitioner and speaker. (Not bad for a woman in her 70s.) If you, too, like to ask questions, this podcast can help you get the most out of your answers. Watch this episode of Writing to Get Business to find out • How can searching for your own emotional healing lead to writing books? • How does extreme criticism of a child affect the ability to write fluently? • Should you critique your work while you’re writing it? • How can ”Publisher Rocket” help you market your book? • How does writing a book open up professional opportunities? Learn more about your ad choices. Visit megaphone.fm/adchoices

Cady North, author of The Resiliency Effect, had a burning desire to learn what stops people from realizing their goals, both professional and personal. Her desire led to a journey of discovery that resulted both in her book and a transformation in the way she advised her clients. Joining an author’s cohort, hiring a developmental editor, and persistence in seeking the right people interview and asking them the right questions helped her to put together a book that can change the way you look at your own personal and professional challenges. Watch this episode of Writing to Get Business Podcast. You'll discover the answers to these questions. • How can a question that you have a passion to answer create a book? • When your book draws on people’s experiences, where can you find people to interview? • What is the value of joining a group of authors for mutual support? • Why can professional assistance, such as that of a developmental editor, make your book better? • How can the experience of exploring a subject through writing a book about it transform the way you do business? Learn more about your ad choices. Visit megaphone.fm/adchoices

Cindy Needham dug deep into her spiritual faith to navigate the journey of breast cancer and her recovery. She felt compelled to share what she’d learned, both with other women with breast cancer and anyone who was experiencing similar traumas. After writing a book, The Pink Mountain, she built a website with abundant free information and guides that created a sales funnel to her coaching programs. Cindy’s publishing journey can help anyone who writes how-to and self-help books. Check out this show of Writing to Get Business to get the answers to these questions. • What is the source of the power of Cindy’s inspirational book? • How does she empower her readers? • What is the value of creating the persona of an ideal reader? • Is a book’s inspirational message necessarily limited to its narrow target audience? • How did Cindy create opportunities to obtain coaching clients and students? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast, Tina Greenbaum, teacher, coach, and author provides a virtual mini-course in how to repurpose your material. She turned a live event into an online course, a book, and a workbook. She also uses this material as blog posts and for social media posts. If you write to get business or want to do that, you need to learn from Tina. Tune into this episode of Writing to Get Business to get Tina’s tips. • How can you gather material for your book through seminars that at the same time produce income? • If your book has a how-to emphasis, what should you also write to enhance the book’s value? • What principle of prioritization, described by President Eisenhower, can help you organize your writing, marketing, or any other aspect of your life? • Why isn’t chocolate ice cream a useful problem-solving tool? • How can you get professional and technical help even when you don’t have the funds to pay people? • What’s the most important information you need before investing in creating a course? • In what ways has the rapid growth of online communications enhanced professional relationships? Learn more about your ad choices. Visit megaphone.fm/adchoices

This Writing to Get Business podcast represents the end of our first year of producing weekly shows on the processes involved in writing and publishing books. Meet a special guest whose energy will inspire you. Dr. Tracey Jones shares with you the experience of working as both a publisher and a writer with a clear vision of her purpose. Her father, known on speaker circuits as Charlie Tremendous Jones, founded a publishing dynasty to which she brought what she’d learned in the corporate world. Her experiences taught her that publishing is poetry and plumbing. Find out why. What factor should you consider when choosing books for a publishing company? What is the key reason your book will never go out of print? By doing this, you will succeed as a writer. With the right perspective, what can you do with a PhD thesis? The growing revolution in publishing makes both print and digital publishing easier and more affordable than ever before. Learn more about your ad choices. Visit megaphone.fm/adchoices

Books with essays and stories compiled by different authors are a popular trend in publishing, as evidenced by the huge success of the Chicken Soup series. Nancy Matthews, a cofounder of Women’s Prosperity Network, describes how she spearheaded a compilation and what the contributors did to benefit from their inclusion in the volume. She has, in addition, written other books, repurposed a 110-year-old self-help classic as a course., and much more. Don’t miss this podcast. Nancy reveals the answers to these questions in this Writing to Get Business episode. • When you create a compilation book, what do you need to consider? • What can contributors to a compilation book do to benefit from their inclusion in the book? • How does writing an imaginary thank-you letter from a reader before you write the book help you to get clarity on what you want to write? • How can you best promote a book in this era when most communication is virtual? • Why can it be profitable to re-issue and repurpose a book in the public domain? Learn more about your ad choices. Visit megaphone.fm/adchoices

Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly targeted niche marketing. Anyone with a niche book can learn from this entertaining interview. In this episode of Writing to Get Business, Rob shares his recommendations • The importance of identifying and fulfilling a need. • What is the key element in choosing a title? • Where should you go to find buyers. • Does it pay to advertise? • Does it make a difference to have the book available in a number of formats? Learn more about your ad choices. Visit megaphone.fm/adchoices

Amber Wynn, who has over 30 years’ experience in the nonprofit sector, brings her passionate commitment to the importance of nonprofits to her work. This commitment led her to write four in a proposed series of thirteen e-books to help nonprofits overcome misconceptions about how a nonprofit works so that they can thrive. Whether you have a connection to nonprofits or want to learn how to realize your passion in print, you’ll benefit from this podcast. Check this episode of Writing to Get Business for tips on how Amber wrote her book to correct a mass of misinformation that was making nonprofits malfunction. She felt that she could reach more people with a book than with individual coaching. She focused on her content so that people could easily grasp it. She differentiates between academic and nonacademic writing The great advances in e-publishing change the end product. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a coherent and practical approach to achieving this essential goal. He presents this focused and accessible in his book, Radical Value. Check out Mark’s Writing to Get Business podcast where he covers these topics: What inspired Mark to write a book. How Mark chose a topic. The key criteria to consider in writing about a complex subject If you can persuasively express your principles, you will build your consulting practice. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. He describes in detail what inspired him to write on the subject, how he decided to write a book, and how he built a team of 250 beta readers. This blueprint for success is full of invaluable information. Check out this episode of Writing to Get Business. Do writing deadlines help get a book completed? Why are beta readers important to a book’s success? What fear must you overcome to successfully market your book? How do you handle information people give you in interviews? What three behaviors are essential to writing a valuable book? Learn more about your ad choices. Visit megaphone.fm/adchoices

Harriet Tubman Wright has a message for any woman who feels stuck in the role of caretaker: You can’t take care of others unless you take care of yourself first. Her business, “The Wright Resort, Your Soul Safari to Success,” focuses on developing the leadership potential of mature women. Releasing Stress, Creating Serenity, A Body Mind Spirit Self-Care Primer for Busy Women, her first book, teaches self-care practices for the body, mind, spirit, and soul. If you want some guidance on radical self-fulfillment, you’ll appreciate this episode of Writing to Get Business podcast. Why you should release the ideas about who you should be so that you can become who you really are. What is a key factor in living your passion. Who is the most important person to get your time? How do you keep time commitments. Create an environment that supports your writing discipline. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Brandeis began his working life as an accountant, but his history shows his facility for choosing the less traveled—or at least less likely. He became involved in sales, learned neurolinguistic programming, and has written two books detailing the sales process he’s developed. These books, Done Deal, and Becoming A Rainmaker for Accountants and CPAs, provide practical, step-by-step advice on selling. What should you never do during a sales process? What should you always ask a prospect for? What key attitude on your part will establish rapport with an employee? What process do people such as attorneys and CPAs need to learn to succeed? What vital lesson in communication does Neurolinguistic Programming teach? Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you. How did Susan shift from teaching people about exhibiting and marketing to having a publishing company? What is the benefit of customizing a book? How can you alter one book to reach many audiences? How did Susan expand the scope of her publishing company? What is the most important thing to know about book marketing? How can your books earn you much more than book sales? Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the maximum marketing value from your own publishing ventures. Tune into this episode of Writing to Get Business to hear Pat Iyer and Adam Kipnes chat. They reveal: What is one powerful reason to write a book? What must you always keep in mind to communicate your message? What is a key criterion for writing a book? What information source can provide material for books? Can five minutes of writing daily really make a difference? Learn more about your ad choices. Visit megaphone.fm/adchoices

People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her business, get speaking gigs, and participate in life-changing projects. Check out what our guest has to say on this edition of Writing to Get Business. Long books, especially in the how-to and business genres, have lost selling power. If your first writing project doesn’t turn out well, move on to something new. A collection of small, absorbable ideas is an increasingly popular book style. You can adapt the “tips” concept for speeches and seminars. A strong publishing history can lead to unexpected benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you worry about writer’s block? Do you get great ideas that you later forget? Do your creative and editorial minds fight each other? If any of these are true for you, you will benefit from this interview with best-selling author, Marjorie Saulson. She has dealt with all of these issues in her own writing, and she will share the simple solutions she’s discovered and practiced. Tune into this episode of Writing to Get Business Podcast for these tips. What is the ideal length for a paragraph? Where is the best place to begin writing your book or article. How can you catch errors? When you hire an editor, be coachable by listening to her/his recommendations. What can your unconscious wisdom tell you? Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach, matched with her collaboration with a book coach, produced an award-winning book. Listen to this episode of Writing to Get Business to discover tips like these: Speakers who have books earn more than speakers who don’t have books. If listeners are engaged with your message, they want to continue that engagement by reading a book by you. Readers will learn from and emotionally connect to stories in your books. A book coach can play a vital role in shaping and improving your book, especially by keeping you on track and committed to the work. Authors are increasingly seeing independent publishing as a way to get their books out in a timely way and to have more control over the publishing process. Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Ann Sullivan, author of six books, began with a self-printed book. Each of her following books developed in sophistication and broadened outreach, including a best-selling compilation volume. As her career has shifted, so has the focus of her books. Her approach to her career and her writing demonstrates a flexibility and an intuitive grasp of what her audience needs from which any would-be writer can learn. Listen to this episode of Writing to Get Business. You’ll discover Ask yourself: What’s your “why” for writing a book. If you give a course, you can increase its value by pairing it with a workbook. The more effectively you can focus on a niche, the more success you’ll have. Participating in a compilation book can provide valuable publicity. When you’re considering writing a book, always consider the time and money investment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay Conrad Levinson said that his book, Guerilla Marketing, earned him $35,000 in direct sales and $9.9 million-plus through selling his coaching, training, and more. Today’s businesperson or entrepreneur wants to aim for that kind of impact. Mike Skrypnek, financial service professional, who has written six books, has hit the peaks and valleys in his publishing history. Learn from what he did wrong and what he did right. The biggest author’s challenge is getting from zero books published to one published. If you learn all you can from experienced authors, you can avoid a lot of potholes. As in all areas of life, you can best succeed if you solicit guidance. A good coach or editor can tease out of you what you want to say. “Done” is better than “Perfect.” Learn more about your ad choices. Visit megaphone.fm/adchoices