Podcast appearances and mentions of susan friedmann

In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters and who you should ask for it.Tips for sustaining long-term success beyond your book launch.How Susan helps her clients effectively market their books and reach the right audience.And much more! About Susan:Susan Friedmann is a badass in the world of nonfiction book/author marketing, coaching, and training. With over 30 years of experience, she's on a mission to help you stand out from the crowd. Through her company, Aviva Publishing, she's guided hundreds of authors to master their niche. She's a prolific writer with 18 books, including one that sold over 500,000 copies. Susan also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year. Connect with Susan Friedmann!Website: https://www.avivapubs.com/LinkedIn: https://www.linkedin.com/in/susanfriedmann/Instagram: https://www.instagram.com/author.marketerComplimentary 20-minute Book Marketing Brainstorm: https://bookmarketingbrainstorm.com/ Book Recommendation:The Power of Now by Eckhart Tolle   Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

I'm thrilled to introduce one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are dedicated experts who empower entrepreneurs to use their books as powerful tools for impact and success.  Today's guest is a master of niche marketing and a champion for nonfiction authors who want to make a meaningful difference with their work. Known for her intuitive coaching style, she helps authors unlock the true potential of their books by finding the perfect audience and standing out in their fields. As the founder of Aviva Publishing, she has spent over 30 years guiding nonfiction authors toward recognition and profitability. Her company has published more than 500 titles, and she has personally authored 18 books, including her first, which sold over half a million copies. Her deep understanding of the book industry allows her to identify untapped opportunities, helping her clients transform from undiscovered writers into recognized expert authorities. Through her book marketing mentorship, she specializes in turning “invisibility” into visibility, coaching authors on how to craft compelling messages, connect with ideal readers, and sell books in large quantities to specialized markets. With a career spanning 30 industries and accomplishments such as hosting over 360 episodes of the Book Marketing Mentors podcast, she is a powerhouse in her field. She is a marketing expert who is on a mission to wipe out "sameness" and empower authors to shine as category-leading experts. Please join me in welcoming Susan Friedmann. 

Did you know podcast marketing can boost your book's reach and impact?This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status.From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of using podcast appearances as a powerful marketing tool for your book. Understanding the art of podcast interviews can open doors to new opportunities and boost your book's visibility.Key Takeaways:Using Podcast Interviews: Learn why podcasts are a great way for nonfiction authors to share expertise and attract clients.Crafting Your Message: Understand the value of a clear marketing message and how to set goals before your interview.Engaging the Audience: Discover how to give thoughtful answers that keep both hosts and listeners interested.Mentioning Your Work: Find out how to mention your services or courses naturally without overdoing it.Offering Free Resources: See how free lead magnets can help you connect with potential clients from the podcast.Tune in to master the art of podcast marketing and boost your book's reach and impact.*************************************************************************Do you want every PODCAST GUEST APPEARANCE to PAY OFF, save you time and BOOST SALES?PODCAST GUESTS Use This FREE Guide & Checklist To Attract More Leads, Clients & Opportunities From Your Interviews Easy Ways To Repurpose How to repurpose your interviews to grow an audience, attract your ideal client, and get more calls on your calendar. Don't Miss This Step Skipping this step is sabotaging your results, and here's how to fix it! Avoid Leaving $ On The Table How to be in control of your authority, positioning and visibility to avoid leaving money on the table. Click here to download your FREE Guide & Checklist To Attract More Leads, Clients Thanks to our sponsor Leverage Your Podcast

Thank you for being a loyal podcast listener. I'm extremely grateful!Thanksgiving Greetings***************************Have you ever wondered how asking the right questions can skyrocket your book sales?This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of asking.Discover practical methods to engage your audience, build meaningful connections, and break through the roadblocks that hinder your book's success. Explore the art of goal-setting, the significance of curiosity, and the impact of collaborative efforts to elevate your book's reach.Key Takeaways...The Power of Asking: Learn how asking good questions can boost your book marketing success and help you reach higher financial goals.Reengaging Your Audience: Find out how offering value, like collaborative efforts, can re-engage your readers and build excitement.Overcoming Roadblocks: Spot common challenges in writing and marketing, and learn simple ways to overcome them.Nurturing Curiosity: Discover how to spark curiosity in yourself and your audience to keep them engaged and growing.Leveraging Collaboration: See how mastermind groups and supportive communities can help you sell more books.Tune in to uncover the secrets to becoming a successful author and take advantage of Mark Victor Hansen's rich experience in the literary world.Get your copy of Mark's book Ask!: The Bridge from Your Dreams to Your Destiny *************************************************************************BLACK FRIDAY 75+ Kindle Business Books Discounted to 99 cents! Ready for Black Friday sales? My friend, Robbie Samuels, organized over 70 business authors to lower their Kindle book price for a Black Friday Kindle Cross-Promotion Sale. What does that mean for you?? 75+ Kindle business books discounted to 99 cents from #BlackFriday until #CyberMonday. There are books in these categories: Book Publishing & Marketing, Personal Transformation, Small Business, and Workplace Communication & Leadership. Get as many as you'd like. No email opt-in is required. ************************************************************************

Have you ever written a book only to wonder, “Now what?” Don't let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources.  Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She's here to share her proven strategies for turning your book into multiple products and increasing your profits. We know you poured your heart and soul into your book, but don't stop there. Learn how to repurpose your content into checklists, tip sheets, and even online courses, giving your readers more ways to engage with your expertise—and more ways for you to get paid. In this episode, you'll discover how to take your book and create a variety of new products that can skyrocket your sales, whether it's turning a chapter into a workshop or an article into a lead magnet.  We'll also explore how leveraging your skills can help you build even more value, expanding your reach and impact. Lastly, we'll dive into the power of niching down—how adapting your material for specific audiences can open up fresh opportunities and grow your influence. Listen in for tips on maximizing your book's potential, boosting your income, and leveraging your expertise in ways you never imagined. This episode is packed with actionable insights that will change how you think about book marketing. Susan Friedmann is a badass in the world of nonfiction book marketing coaching and training. With over 30 years of experience, she's on a mission to help authors sell books in bulk. Through her company, Aviva Publishing, she's guided hundreds of non-fiction authors toward mastery in their niche.  She's a writing powerhouse, with 18 books to her name - the first selling more than 500,000 copies to one company!  She also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year, which ranks in the top 1.5 percent of podcasts worldwide. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:47] There is a structure to success. When you break down how someone is achieving a high level of success you can apply that structure in your life and business. [02:14] Our topic today is about how to take a book and turn it into multiple products. [03:01] We learn about Susan's first success on her own, niching down to trade shows. She began Aviva Publishing to publish her own work.  [04:21] Susan's book evolved into checklists for people attending or presenting at trade shows. This ended up 10xing her book sales. [05:35] These checklists eventually evolved into tip sheets and then articles. [06:33] The magic of recycle, repurpose, and reuse. [07:08] Articles can also become mini books or ebooks or even lead magnets. Cut, slice, and dice. [08:13] A book can be a door opening business card. [10:27] Brainstorm and think about how many different pieces you have in the book that you could turn into other products. Break it down to the lowest common denominator. [12:35] Think about who your market is and what you want the book to do for you. [15:57] Do the multiple products refer back to the book? This would depend on the specific audience. [18:44] Strategies like having a sponsor who sponsors the book to get it put in everybody's bag at an event. You both would need to have the same type of audience. [23:19] The advantage of having established expertise. [26:44] Your big fat business card (book) is a way to get your foot in the door. [28:40] Speakers are usually expected to have a book. [34:28] Nikki issues a challenge to have a brainstorm session about your work and see what other products you can turn it into. [35:03] Book topics can also be taken and niched down for specific groups. [37:07] Fun questions with Susan! [39:16] Susan is also working on a book marketing crash course.   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Susan: Get A Book Marketing Brainstorming Session With Susan! Susan Friedmann - Book Marketing Mentors Aviva Publishing Book Marketing Mentors Podcast Books by Susan Friedmann Facebook | Twitter | LinkedIn | Instagram How Playful Sales Strategies Can Drive Your Book Success - BM442  

Have you thought how being a podcast guest could boost your book marketing?This week's guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host's attention.Make the Most of Your Interview: Learn the do's and don'ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into content to maximize your reach.Tune in to learn how to make the most of your podcast guest spots and boost your book marketing success.3 Resources from Julie:1) Custom Podcast Pitch List: 2) Blog post on finding podcasts to be a guest3) "Best Guest Ever" Checklist*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week's guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience's attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R's' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with your audience by using three key skills,Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.Get information on Jason's workshops and download his worksheets to create  your marketing messaging hooks.*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you'll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I'm one of more than 50 Hub Partners ready to support your project with free tools and expert guidance. Find out how this fantastic resource can help entrepreneurs like you become authors: www.BizBookPublishingHub.com. ************************************************************************

Have you ever thought how being playful and experimenting can help generate new sales leads?This week's guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.Tune in to change how you think about sales and grow your book's success through real and engaging conversations.*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you'll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I'm one of more than 50 Hub Partners ready to support your project with free tools and expert guidance. Find out how this fantastic resource can help entrepreneurs like you become authors: www.BizBookPublishingHub.com. ************************************************************************

Have you ever wondered how audiobooks can transform your book marketing strategy?In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing.Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of audiobooks in your marketing plan. Whether you're thinking about audiobooks or already making one, this episode is full of practical tips.Narration Flexibility: Non-fiction audiobook narrators don't need to be perfect. Small changes that don't change the meaning are fine.Plan Early: Authors benefit from thinking about audiobooks early on. It saves time and helps them reach more readers.Professional vs. DIY: Recording your audiobook has drawbacks. Pros deliver better quality and keep listeners engaged.Book Promotion: Writing a book is like raising a child—it's a long process. Promotion after publication is crucial. AI Narration: AI has come a long way, but it still lacks the emotional depth and natural sound of human narration, which makes professional narrators crucial.Tune in to learn more about audiobooks and how they can change your marketing strategy.*************************************************************************This is something you didn't know you needed. As an author, you're looking for useful shortcuts…What are easy ways to get your book in front of your audience?What would make things faster and easier to get the word out?What would make your audience stick with you beyond the experience of the book itself? The answer to each of these questions might surprise you…It's an audiobook! If the thought of an audiobook makes you feel a little stressed or confused, you're not alone. It's why so many authors never get around to doing one. I want to change that for you. On September 19th at 12 PM Eastern, my good friend and colleague, Tina Dietz of Twin Flames Studios, is hosting an in-depth live event to give you all of the most important information you need about audiobooks right now. Get all the details here! ************************************************************************

Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story?This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories.Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional complexities. Discover how to turn personal experiences into impactful narratives that resonate with readers.Key Takeaways:Crafting a Core Message: To broaden the impact of your memoir, distinguish the core topic from the key message Legal and Emotional Considerations: Get legal advice and permission before sharing someone else's story.First vs. Third Person Narrative: Choose a writing style that fits your book and your brand.The Power of Emotional Truth: Realize how emotional truth in storytelling connects with readers. Healing Through Storytelling: Sharing personal stories of trauma and adversity can be liberating.Tune in to gain expert insights on writing a memoir that tells your story and also profoundly impacts your readers.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Do you feel like your book is a well-kept secret? Learn quick, effective techniques to simplify and boost your book marketing. 5-Day Book Marketing Mini-Course ************************************************************************

Have you ever wondered how physical books can boost your book marketing strategy?This week's guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients.Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success.Key Takeaways:Importance of Physical Books: Find out why physical books leave a stronger impression than digital ones and why they work better for attracting clients and getting leads.Deluxe Version of Services: Find out why offering a deluxe version of your services or products can make you more money and make your clients happier.Repurposing Content: Learn how to turn your book into different products to reach more people.Effective Lead Magnets: Find out why short books with catchy titles can attract the right audience.Mistakes to Avoid: Learn some common industry mistakes, like trying to make one book serve multiple purposes. Tune in to discover the secrets of physical book marketing and how to effectively repurpose content to amplify your success.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Do you feel like your book is a well-kept secret? Learn quick, effective techniques to simplify and boost your book marketing. 5-Day Book Marketing Mini-Course ************************************************************************

This is a very exciting week, friends, and one that I have been a little nervous about for the last six months.You already know that my book, Podcasting for Business is written and available for pre-order here.But what you don't know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now.All of it. The good. The bad. The grumpy. And there is some grumpy.All 7 episodes are live, and if you want a glimpse behind the curtains of writing a book - from the idea to the manuscript, I suggest you check it out.If writing a book has been on your radar - or you've got half a dozen on your shelf and you want to enjoy watching struggle through title one - check out the series. It's truly a tell-all, and I admit, I'm a little nervous to be so visible in public. So be kind.Today, I want to share the first full episode of Unleash Your Inner Author. This is where Amy and I talk about the book I planned to write, what worries and concerns I had about it, and what the process was going to look like.Listen to Episode 1: The Kickoff or read the blog post here: podcastingforbusiness.com/89Tune in to the full episode to learn:The Business Podcast BlueprintsProcrastinating for purposeFear, confidence, and excitementDone energy: The pros and consLeveraging a Book for Credibility and Client EngagementThe Intensive Two-Day Retreat: Jumpstarting Your BookManaging the Urge to Jump into Content WritingStreamlining Decision-Making with Filters·My book, Podcasting for Business is coming out this September — learn more about it here.Final ThoughtsThis was such an interesting process, and really, a strange one for me. It's truly a tell-all about the experience, and there are parts that, looking back on, I find a little embarrassing. But none of us are our best all the time - and I've learned that it is pretty common to get a little grumpy and resistant during the coaching process.It was important to both me and Amy to show the whole process - challenges and all. This series really does go through everything that we did together to get Podcasting For Business ready to publish - and I'm so happy with how it's come together.I want to publicly thank Amy for all of her support, amazing advice, wonderful accountability and grace.Check out all of the episodes here.And if you want to grab a copy of the book, you can do so, and get a free ticket to the Podcasting For Business Conference by visiting this link.Key Quotes“I don't want done energy yet because it's not done yet.” - Megan Dougherty“I love to celebrate all throughout the process. You got to celebrate those small wins because it's easy to check off that accomplishment.” - Amy ColletteResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Check out all the episodes of the Unleash Your Inner Author podcast!Unleash Your Inner Author | LinkedIn | Instagram | FacebookJoin the UYIA Coaching Program.Get your book published here.Get a copy of The Gratitude ConnectionAmy's got a new book coming soon! Get updates here.Related:Pitching and Podcasting for Authors with Angie TruebloodGuest Post: Author Marketing 101 – Because your book won't sell itself.Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann

Are you ready to transform your business with the power of kindness?Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.Key Takeaways:The ROI of Kindness: Discover how kindness can significantly boost your bottom line.Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting work.Tune in now for actionable insights to elevate your business with the power of kindness!*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************

Are you a solopreneur or author struggling to make your mark in a crowded market? Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. - The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand. – The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact. - Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert. - Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story. Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding. Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.Time markers:00:00 The Evolution of Brand Identity03:11 The Niche Marketing Strategy10:51 Branding and Book Publishing33:16 Authenticity in BrandingGet in touch with Susan Friedmann:https://avivapubs.comhttps://bookmarketingmentors.comhttp://BookMarketingBrainstorm.comLinkedIn: www.linkedin.com/in/susanfriedmannGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands

Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them."  With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:

Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish andsell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free! ************************************************************************

How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, which handle printing and distribution, making it easy for authors to publish their work.Using Local Resources and Events: Find out how connecting with local bookstores, events, and media can help you reach a wider audience.Tune in to learn the pros and cons of selling books on Amazon and develop a strategy for maximizing your success in this competitive marketplace.*************************************************************************Sponsored by Aviva Publishing. For over 30 years, we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Learn my Top 5 Book Marketing Tips! Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it's free!*************************************************************************

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hypocrite, because I often start interviews by asking the guests to talk about their company and their podcast.I've tried just getting into a conversation, and honestly, for me, I find it a little too awkward and since my main goal of the podcast is building strong relationships, that's really okay. Maybe it's not perfect, but it's much better than fumbling the kickoff every week and feeling weird going into that kind of conversation.But I'm talking to someone today who is awesome at that particular strategy of skipping the intro and getting right into the heart of things immediately. It's one of the things that makes her podcast so dynamic and engaging for her audience. And she's here to give us a deep dive into the podcast that has been a key marketing strategy for her business for the last eight years.Susan Friedmann is the owner of Aviva Publishing and host of the Book Marketing Mentors podcast. In this case study episode, we're going to be digging into how Susan has used her podcast as a marketing and audience engagement strategy for over 400 episodes.Susan was so generous with her knowledge and experience, and this case study is a wonderful example of how a podcast can become a fundamental part of a long-term marketing strategy.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/78Tune in to learn about:The birth and growth of Aviva PublishingPodcasting as a marketing strategyPodcast planning and launchMetrics vs enjoymentSusan Friedmann's podcast production workflowMeasuring podcast successHow to nurture client relationships and leverage resourcesFuture plans for Book Marketing MentorsDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.We'd love to have you here for a case study episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"I usually have a starting question to get us in. I get straight to the chase; this is a 25–30-minute interview, I want to get to something substantive. Maybe I'm wrong here, but I don't do the tell us about yourself and your history. I don't do that because that can take up a bit of time that I would rather use getting down to the subject.” - Susan Friedmann"I find often, speakers, they can be such excellent guests because they know when to stop and it's a really underrated skill in being either a host or a guest.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Susan Friedmann Aviva Publishing | Book Marketing Mentors Podcast | LinkedIn20-Minute Brainstorm with SusanRelated:Case Study: Growing a Media Business Through Podcasting with Rayna RokickiHow to Measure the Impact of Your Podcast with Megan DoughertyPitching and Podcasting for Authors with Angie Trueblood

A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing itThe difference between those feelings? Strategy and organization.This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77Tune in to the full episode to learn about:effective content strategy and organizationevolving your content and podcastthe power of evergreen contenttreating your podcast as a library of assetscontent management and planningattract listeners through multiple channelsbuilding a nurturing content ecosystemtracking audience engagement and acquisitionDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Next Week on The Company ShowNext week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | FacebookRelated:Create with Intent to Repurpose with Jaclyn SchiffBringing Order to Chaos in Your Podcast ProcessesHow to Measure the Impact of Your Podcast

Want to boost your book sales using the power of podcasts?Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.Key takeaways include...Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.Grab your copy of Susan's special resource:  A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.***********************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!***********************************************************************************

If you have been thinking about writing a non-fiction book and wondered about how to effectively market and sell that book, don't miss my interview with Susan Friedmann. She has turned her 30+ years of experience into a mission to help solopreneurs stand out from the crowd. Susan has guided hundreds of non-fiction authors toward mastery in their niche. She's an absolute writing powerhouse, with 18 books to her name - the first selling more than 500,000 copies! She will reveal: 1. How to find the right niche market for your book 2. Simple steps to make money with your book 3. Marketing mistakes many authors unknowingly make When she's not changing the game for nonfiction authors, Susan is living life to the fullest. From being chased by an elephant to hugging a tiger, from teaching yoga to being rescued by the National Guard, enjoying 3 grandchildren, and traveling with her life partner of 53 years, her life is brimming with incredible experiences and accomplishments. Join Us for How to Sell Nonfiction Books in Bulk and please help get the word out and share with those who may need a business boost. Each #IBWS provides "a Goldmine of Entrepreneurial Tips, Strategies and Advice to grow your business to new Heights of Success from Inspirational Business Women in the Know.” Hear the inspired stories and personal struggles of these amazing women and learn how they rose to the top of their field while making a big impact on the lives of others. As your host, it is my deepest desire to uplift and inspire our "sister entrepreneurs" to pursue their dreams and share their passions with the world. Together we can "make a real difference" across the globe. Please LIKE and SHARE this event with those who may benefit.

Susan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who's on a mission to wipe out sameness and add vitality and differentiation to your author marketing. For over 25 years, through her company, Aviva Publishing, she's coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field. The post #199 – Susan Friedmann on How to Turn Your Book into Multiple Streams of Income first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Susan Friedmann is a certified speaking professional (CSP). She's also an international best-selling author of 18 books. Susan is on a mission to wipe out sameness and add vitality and differentiation to author marketing. Through her company, Aviva Publishing, she has guided hundreds of non-fiction authors to use their books to become trusted and recognized authorities in their niche markets. Susan started her career training exhibitors at trade shows. There, she got her expertise in honing in on a niche market and going from unknown to one of the go-to experts.Susan joins me here to talk about niches and how to stand out from the crowd. She shares insights from her book Riches in Niches and how to make yourself a big fish in a small pond. Some niches can run dry pretty quickly, so you want to make sure your niche is profitable and sustainable. Writing a book is a great tactic to stand out as a leader in a niche market, as many in those areas aren't published. I also talk to Susan about the process of niching down, how to adapt your books and programs to niche audiences, how authors can leverage virtual summits, and why you shouldn't be afraid to do something different.What's Inside:How to stand out as an expert in a niche market.The value of writing a book to establish authority.How authors in niche markets can leverage virtual summits.Mentioned In This Episode:Ray.fmBrainstormWithSusan.comSusan's Book: Riches in Niches

Are you a first-time author feeling intimidated by the world of marketing? Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential. And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one.Susan Friedmann, (aka the Author Marketing Mentor), dishes out some serious publishing wisdom as she explores the power of marketing in this week's podcast episode.She emphasizes the need to leverage book reviews, generate buzz, and use multiple marketing strategies to reach your target audience.  "Without marketing, readers are never going to know about your book, which in turn, will reflect on sales."Are you ready to make your book a success? Join Susan as she shares her expert tips on mastering the art of promoting your work. Get ready to feel confident and inspired as you learn how to captivate your audience and gain the recognition you deserve. Click here to schedule your 20-minute brainstorming session with Susan

Join us today as Colleen Interview's Susan Friedmann on Take the Leap. Susan Friedmann, an international bestselling author of 18 books, is on a mission to wipe out sameness and add vitality and differentiation to your marketing. To connect with today's guest: To connect with the host: Colleen Biggs https://colleenbiggs.net/ https://www.linkedin.com/in/colleen-biggs/ Snag a copy of her latest book, Step Into the Spotlight to Expand your Influence here https://colleenbiggs.net/books/ You can also find our weekly interviews and instructional videos on Youtube here. https://www.youtube.com/c/ColleenBiggs Follow us on Facebook https://www.facebook.com/colleen.s.biggs/ Find out more about how you can work directly with Colleen, click here https://colleenbiggs.net/coaching/ and join the Leap Community so you can Step Into the Spotlight, be seen, be heard, and be visible today! https://colleenbiggs.net/community/

Do you want to build your confidence as an expert authority?Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books. In this powerful episode, you'll discover...What exactly is confidence and why it's importantWhat fears might hold you back from sharing your expertiseWhat can you do to take charge of an unruly inner critic 5 ways you can build self-confidence with your mindAnd a whole lot more...Here's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

Do you want to know how to best improve your book marketing even if you lack marketing and sales expertise? Listen as Susan Friedmann, the Author Marketing Mentor & Influencer, shares sage advice to increase money-making opportunities with your book.In this week's powerful podcast episode "How to Best Improve Your Book Marketing" you will discover...Commonsense information to make your book and author promotional journey easier Why your mindset matters when it comes to marketing even if you think you're a writer and not a marketerHow to really understand marketing and sales, once and for all, and its related activitiesThe 4 key elements that comprise marketing whether you sell live or onlineAnd a whole lot more…Here's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

Are you using lack of time as an excuse to not invest in marketing your book? Listen as your host, Susan Friedmann, Author Marketing Mentor, and Influencer shares a few new habits to change your mindset so you can increase your marketing effectiveness.In this powerful episode, you'll discover...What do you really mean when you use the  "I don't have enough time" excuseHow your "Why" can make a big difference between your success and failureHow to experience a different perspective on time and timelessnessWhat separates the "achievers" from the "non-starters" What your mind needs to kickstart your marketing inertiaHere's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

Are you using lack of money as an excuse to not invest in marketing? Listen as your host, Susan Friedmann, Author Marketing Mentor and Influencer shares essential ways to change your marketing mindset.In this powerful episode, you'll discover...Why writing and publishing your book is not your final destinationWhat four marketing essentials comprise the "currency of choice" every author owns but often fails to use Why you are the best person to market and sell your book even if you don't think you have the skillsHow long you should keep marketing your bookHere's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com

Do you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Do you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing  back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! 

Do you want to know how to boost your business efficiency?Listen in as business strategy coach Lisa Corrado shares her wisdom on planning and implementing your systems and strategy to bring to life your larger vision as a business owner.In this week's powerful episode "How to Best Boost Your Business Efficiency" you will discover…Why your business needs a strong strategyHow to circle back to when you go off-courseWeaving your values into your strategyCreating a system to capture information in a more organized wayAn embarrassing mistake to avoid when setting up a strategy or systemWhen the power ‘no' is your best solutionAnd a whole lot more…Here's how to get a free copy of Lisa's "Better-Than-Ever Fast Focus sheet"Get more gems from other guest experts, when you join the Book Marketing Mentors Premium Membership today!   

Do you want to know how to best get booked as a podcast guest?Listen in as Kay Suthar, Founder of Make Your Mark Podcasting Agency shares what you need to know to research, learn, and prepare to become a guest on a podcast to increase your reach and land more sales for your business.In this week's powerful episode "How to Best Get Booked As A Podcast Guest" you will discover…What is podcast guesting and why you should embrace it to accelerate your author authorityHow to effectively research the best podcasts opportunities to impact your reachWhat you need to know to clear a podcast guest pre-screening processHow to craft an irresistible call-to-actionBIG podcast guesting mistake to avoidAnd a whole lot more…Here's how to find out more about Kay's servicesPodcast Guest Resources: Matchmaker.fmGetbookedonpodcast.comPodMatch.comGet more gems from Kay and other guest experts, when you join the Book Marketing Mentors Premium Membership today!   

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://bookmarketingmentors.com (Susan Friedmann) – Author, Marketing Mentor, https://podcasts.apple.com/us/podcast/book-marketing-mentors/id1053995420?mt=2 (Podcast Host), and Founder of https://www.avivapubs.com (Aviva Publishing). During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares: About herself, her work in the world, and how much she enjoyed Becky's new book, Reach. Her definition of value as it relates to identifying a niche market.  How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach. Why having a niche is so important. How identifying your niche will bring you clarity about the publications or the places you need to show up in. The challenges authors face when they don't have clarity about the value they want to bring. How an author or thought leader can determine whether or not their work is valuable. The criteria for how she evaluates manuscripts and the value they offer. For our show notes, including action steps and resources, visit: https://bit.ly/3s0dGPr (https://bit.ly/3s0dGPr)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Do you want to know how to best sell your masterclass without feeling sleazy?Listen in as Sue Clement, business acceleration strategist, shares how to silently - and effectively - sell your masterclass to gain visibility, credibility, and authority to land more clients for your business.In this week's powerful episode "How to Best Sell Your Masterclass Without Feeling Sleazy" you will discover…How to use your masterclass to increase your credibility, visibility, and authorityThe secret sauce to selling silently without feeling like a sales weirdoWhat you need to know to set yourself up as a trusted expert authorityThe biggest mistakes to avoid when creating and selling your masterclassHow to make an irresistible offer that will win your clients' trustAnd a whole lot more…Here's how to get your gift from Sue!Get more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!

Do you want to know how to best get your book published traditionally?Listen as Tony Robino, Founder of Windword Literary Services, shares the steps you need to have your book considered by a traditional publisher, including finding a literary agent.In this week's powerful episode "How to Best Get Your Book Published Traditionally" you will discover…2 essentials you need to prepare if you want a traditional publisher to take interest in your bookHow to write a query letter that grabs attentionWhere to find literary agents who might want to represent you to a traditional publisherWhat traditional publishers favor most in potential book choicesAnd a whole lot more…Here's how to contact Toni for more information about her services.Get more gems from Toni and other guest experts, when you join the Book Marketing Mentors Premium Membership today! 

Do you want to know how to market your book using a killer content strategy?Listen in as Melanie Herschorn, Founder of VIP Digital Content shares the top strategies for content marketing that not only connect you with your target audience but establish you as an 'AUTHORity' in your niche.In this week's powerful episode "How To Market Your Book Using A Killer Content Strategy" you will discover…         •       How to use a content strategy so you're seen as a trusted expert          •       What is a  more intimate way of connecting with your audience rather than social media         •       Melanie's proven content creation strategy to answer the "What's In It For Me" question          •       What is the best strategy to use instead of hiring a PR agency to market your business, book, or brand And a whole lot more…Here's how to find out more about Melanie's services.Get more gems from Melanie and other guest experts, when you join the Book Marketing Mentors Premium Membership today!

Do you want to know how to grow your brand as a thought leader?Listen in as Jason Van Orden, Founder of Van Orden Marketing and Media LLC shares his strategy for marketing and monetizing your expertise organically with content to establish greater authority.In this week's powerful episode "How to Best Grow Your Brand as a Thought Leader" you will discover…How to help your audience using your thought leadership contentHow to get inside your audience's minds to fully understand their problems3 essential areas to zero in on to communicate, deliver and monetize your expertiseAnd a whole lot more…Here's how to connect with JasonGet more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!  

Do you want to know how to create simple yet profitable communities?Listen as Maruxa Murphy, Community Architect and Instigator for 100s of changemaker communities, shares how to cut through the noise and stand out from the crowd using the power of communities.In this week's powerful episode "How to Best Create Simple Yet Profitable Communities" you will discover...• What it takes to build a community to create six to seven-figure revenue streams• What you need to know to map out your customer journey to easily attract and guide your perfect customers• 5 types of communities that generate revenue• The strategy you need to engage your audience with your content, even if you're an introvertAnd a whole lot more...Get more gems from Maruxa and other guest experts, when you join the Book Marketing Mentors Premium Membership today!

In this episode, I welcome Susan Friedman, Amazing Certified Professional Speaker, 17-time author, Founder of Aviva Publishing, Award winning host of Book Marketing Mentors Podcast to talk about none of that!!  Instead, we talk about international travel, and Susan shares some of her amazing stories about the discomforts and amazing life-changing experiences she's had traveling all over the world, from a 14 year old accidentally telling her host family she was pregnant (that's not what she meant!) to using sign language to get around Southeast Asia.  This episode is chock full of fun, and it will make you want to renew your passport, and get out there in the world.  Enjoy!   Susan Friedmann, CSP (certified speaking professional) international bestselling author of 17 books, is on a mission to wipe out sameness and add vitality and differentiation to your author marketing.  Through her company, Aviva Publishing, she's guided hundreds of non-fiction authors to use their books to become a trusted expert authority in their field.Grab a free e-book from Susan 3 False Book Marketing Beliefs Or book a 20-minute marketing consulting session FREE!  BrainstormWithSusan.comCheck out all her books here.

Do you want to know how to fully embrace your sales confidence without being pushy?Listen as Amy Lemire, bestselling author of “From Zero to Sales Hero” shares how to easily fall in love with selling.In this week's powerful episode "How to Fully Embrace Your Sales Confidence Without Being Pushy" you will discover...What does it really take to feel confident about selling your expertiseThe three words you need to know to fully embrace your sales confidenceHow thought habits influence the best version of ourselvesCommon mistakes to avoid when selling absolutely anythingAnd a whole lot more...Get more gems from Amy and other guest experts, when you join the Book Marketing Mentors Premium Membership today!Here's how to find out more about Amy's services

Do you want to know how to share your expertise with the world?Listen as combat decorated veteran, David Rosenberg shares his savvy tips and techniques to help you be an amazing keynote speaker.In this week's powerful episode "How to Share Your Expertise with the World" you will discover...The most important skills you need to be a really good keynote speaker What essentials you need to know to prepare for your presentationHow to stay confident, and authentic as a keynote speakerDeadly speaking mistakes to avoid And a whole lot more...

Do you want to know how to connect with people in the digital world?Listen as visionary pioneer of digital emotional intelligence, Sheri Fitts, shares her marketing savvy to help you use the virtual world to bring you closer to your clients.In this week's powerful episode "How to Connect With People In the Digital World " you will discover...What you get when you take emotional intelligence into the digital environmentWhat happens when your messaging isn't in alignment with your target audienceWhat the true currency is for a professional and how to use it in a meaningful  and authentic wayAnd a whole lot more...Here's how to connect with SheriGet more gems from Sheri and other guest experts, when you become a Book Marketing Mentors Premium Member today!

Do you want to know how to fall in love with systems you enjoy using?Listen as David Jenyns, bestselling author of SYSTEMology, shares his wisdom to create easy, workable systems you enjoy using and make you more productive.In this week's powerful episode "How to Fall in Love With Systems You Enjoy Using" you will discover...Why systems are an essential part of your business successWhat it takes to put the right systems in place to increase your effectiveness to get things doneWhere to get started systemizing what you do nowThe optimum number of steps necessary to  create an easy system you enjoy usingAnd a whole lot more...Here's how to get a copy of David's best-selling book SYSTEMologyGet more gems from other guest experts, when you become a Book Marketing Mentors Premium Member today! 

Do you want to know how to use your speaking gigs to get more leads and clients?Listen as business coach, speaker, and host of the Midlife CEO Podcast, Jeannie Spiro, shares her wisdom so you can use your speaking engagements to get more leads and make money.In this week's powerful episode "How to Best Use Your Speaking Gigs to Get More Leads and Clients" you will discover...What you need to know when you seek opportunities inside of your various communities - especially onlineHow to position yourself and your uniqueness to your target audienceHow to capture potential leads after they've heard you speakCommon mistakes newbie speakers need to avoidAnd a whole lot more...Apply to attend The Abundant Author Breakthrough Virtual Retreat - January 27-29Get Jeannie's Ultimate Speaking Lead Generation Starter Guide

Do you want to know how to best overcome your fear to make sales more easily?Listen as Ari Galper, the world's number one authority on trust-based selling shares his wisdom to help you overcome your fear of selling so you can even enjoy the process.In this week's powerful episode "How to Overcome Your Fear to Make Sales More  Easily" you will discover...What is the "old" and "new" mindset to selling even if you hate the thought of sellingWhy building relationships and building trust with potential clients are mutually exclusiveWhat is a  "trust asset" and how to create your ownWhat questions to ask so you can have a sales conversation that builds trustAnd a whole lot more...Here's how to contact Ari to find out more about her services.Get more gems from other guest experts, when you become a Book Marketing Mentors Premium Member today!

Do you want to know how to live your life with more joy, happiness, and success?Listen as Jim Jacobs shares his wisdom to help get rid of negative thinking, and rather focus on your progress and success.In this week's powerful episode "How to Live Your Life With More Joy, Happiness, and Success" you will discover...What stands in the way of your successWhat role guilt or shame plays in your life - does it help or hinder your progress?Jim's secret sauce for measuring your successAnd a whole lot more...Here's how to get your complimentary copy of Jim's ebook of "Driving Lessons for Life."

Do you want to know how to reach new levels of success with your book launch?Listen as digital events design expert, Robbie Samuels shares some of his secret marketing savvy to skyrocket launching your next book in ways you didn't think possible.In this week's powerful episode "How to Reach New Levels of Success with Your Book Launch" you will discover...How to build a strong and active launch team to help skyrocket your launch successWhen is the right time to start sharing your book with your target audience?Robbie's secret sauce for getting tons of book reviews and testimonialsAnd a whole lot more...Robbie Samuels' book "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List"

Do you want to know how to inspire high energy with your fans and followers?Listen as Ramon Ray, shares how to be the "Celebrity CEO" of your industry and have customers chase you instead of the other way around. In this week's powerful episode "How to Inspire High Energy With Your Fans and Followers" you will discover...What's the best question to ask a U.S President should you have an opportunity to interview him.How to thrive by building a community around your personal brandWhy focusing on engagement is key to building a loyal and successful following And a whole lot more...Click here to enter the 300th Episode Contest to win a year's subscription to the Book Marketing Mentors Premium Membership (value $100)