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Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.
Wilfrid Obeng's journey from Goldman Sachs and Google to gaming startup CTO is anything but typical.In this episode, he breaks down how AudioMob is redefining in-game ads with audio, why they chose Abu Dhabi over Silicon Valley to scale their engineering team, and what it takes to transition from corporate structure to startup chaos. We dig into leadership lessons, hiring strategies, and the future of ad monetization—all from someone who's been in the trenches. If you're scaling a startup or rethinking monetization, this episode is a must-listen.
In this week's Talking Tech, Poppy discusses how innovative startups set to shape the tech landscape in 2025. From cybersecurity pioneers like Quantum Dice, which uses quantum randomness for unbreakable encryption, to Audiomob's seamless audio ads revolutionising mobile gaming, these companies are solving pressing challenges in creative ways.
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Christian Facey, Founder and Forbes 30 Under 30-listed CEO at AudioMob, the first non-intrusive audio ad solution that enables the monetization of mobile gamers without damaging retention. As the Founder and CEO of AudioMob, Christian is dedicated to developing a brand-safe and versatile audio advertising platform for games that boosts engagement for advertisers and increases revenue for publishers. Moreover, he has established a mentoring program for both minority and general students aged 18 to 25. Beyond his entrepreneurial ambitions, Christian has explored creative projects, releasing two jazzy hip-hop albums. He has also developed a couple of mobile games, including The Way of the Bubble, and Chicken: Reflex Edition, both for Android.
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Christian Facey, Founder and Forbes 30 Under 30-listed CEO at AudioMob, the first non-intrusive audio ad solution that enables the monetization of mobile gamers without damaging retention. As the Founder and CEO of AudioMob, Christian is dedicated to developing a brand-safe and versatile audio advertising platform for games that boosts engagement for advertisers and increases revenue for publishers. Moreover, he has established a mentoring program for both minority and general students aged 18 to 25. Beyond his entrepreneurial ambitions, Christian has explored creative projects, releasing two jazzy hip-hop albums. He has also developed a couple of mobile games, including The Way of the Bubble, and Chicken: Reflex Edition, both for Android.
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Christian Facey, Founder and Forbes 30 Under 30-listed CEO at AudioMob, the first non-intrusive audio ad solution that enables the monetization of mobile gamers without damaging retention. As the Founder and CEO of AudioMob, Christian is dedicated to developing a brand-safe and versatile audio advertising platform for games that boosts engagement for advertisers and increases revenue for publishers. Moreover, he has established a mentoring program for both minority and general students aged 18 to 25. Beyond his entrepreneurial ambitions, Christian has explored creative projects, releasing two jazzy hip-hop albums. He has also developed a couple of mobile games, including The Way of the Bubble, and Chicken: Reflex Edition, both for Android.
This week on the Million Dollar Mastermind podcast, host Larry Weidel is joined by Christian Facey, Founder and Forbes 30 Under 30-listed CEO at AudioMob, the first non-intrusive audio ad solution that enables the monetization of mobile gamers without damaging retention. As the Founder and CEO of AudioMob, Christian is dedicated to developing a brand-safe and versatile audio advertising platform for games that boosts engagement for advertisers and increases revenue for publishers. Moreover, he has established a mentoring program for both minority and general students aged 18 to 25. Beyond his entrepreneurial ambitions, Christian has explored creative projects, releasing two jazzy hip-hop albums. He has also developed a couple of mobile games, including The Way of the Bubble, and Chicken: Reflex Edition, both for Android.
20Angel is a series profiling European angel investors with the best Founder NPS. Episode 16 features Joakim Achren, angel investor & co-founder of Next Games, acquired by Netflix in 2022. Joakim also built Elite Game Developers, an online resource that helps entrepreneurs in starting their first games company. The newsletter and podcast have a combined number of over 10,000 subscribers. He is also an angel investor with a portfolio including Audiomob, Funcraft, Resolution Games, Lightheart Entertainment, Savage Game Studios, and over thirty other games companies. More recently, Joakim launched F4 Fund with David Kaye, an $10m early-stage venture fund investing across different verticals through the gaming lens. The format for 20Angel is consistent across show, with questions including: What are some of the non-obvious things they look for when investing in a company? How they work with their Founders? How Founders should approach them? What they think makes a great angel investor? Show links: https://www.elitegamedevelopers.com/ https://f4.fund/
Episode Overview: What is AudioMob, and how Christian co- founded this industry first- $110M worth company in 3 short years. Following your passion vs following a stable career path. Keys to professional success and why you should invest in yourself before anything, especially if you're broke. How to communicate your vision in your company so that people understand. From failure to success - how failing A levels changed Christians life forever. The biggest hack of your life. How to learn faster ? Accepting the reality and utilizing energy efficiently. What did each past business teach Christian. Events organizing, FX trading, drop shipping, affiliate marketing, streaming platforms. Core learnings in marketing Christian learned while working in Google and Meta. What marketing strategy made the biggest impact in AudioMob growth? How to continuously get better in order to become the best? Tips to negotiate with a billion dollar company. Christians purpose. Entrepreneurship as the ultimate level of self development course. Why your network really is your net worth. How do you prepare for the best case scenario? Christian's recipe for happiness. Show notes: Growth hacker marketing - Ryan Holiday Key person of influence - Daniel Priestley About Guest: Christian (Forbes 30 Under 30) is the CEO and co-founder of AudioMob, the world's first non-interrupting gaming advertising solution that allows game developers to monetize their audience via audio advertising. AudioMob, a VC backed company who recently closed $14m in funding at a $110M valuation, with Investors such as LightSpeed Ventures, Makers Fund, Google, Supernode Global and Atomico's / Sequoia's angel fund. They are tackling an $18bn dollar opportunity. AudioMob's work and achievements have been featured in Billboard, Techcrunch, Forbes and Business Inside. Find Christian on : LinkedIn https://www.linkedin.com/in/christian-facey/ Find Dana on: Instagram https://rb.gy/pm0wwp https://www.youtube.com/@IsThisItPodcast If you enjoyed this episode, please make sure to Follow and share. Sponsors: https://momo-kombucha.com Use discount code ISTHISIT15 to get a 15% off of your first order of 6 or 12 bottles of Momo kombucha. If you are enjoying this show, please consider joining my exclusive Patreon Community for some bonus content. http://patreon.com/user?u=82757269 Sign Up for My Newsletter https://mailchi.mp/1f9ea0495d70/better-life-one-tap-away --- Send in a voice message: https://podcasters.spotify.com/pod/show/dana-grinberga/message
In Episode 34 of Venture Games, my guest Christian Facey, CEO & Co-Founder at Audiomob, discusses the current and future audio advertising landscape in gaming; the benefits of audio ads compared to alternatives; and why audio advertising is particularly attractive in emerging markets like Africa and India.
In this episode, Christian Facey – co-founder and CEO of Audiomob – joins Naavik co-founder Aaron Bush to discuss:#1 The current state of audio ads, and how non-intrusive in-game audio ads can play a larger role in the future#2 Why Audiomob exists, how it's scaled so far, and what it's plans are for the future#3 Christian's lessons learned as an entrepreneur, including how to plan for an IPO so early on, how to build a diverse recruiting pipeline, and how to prepare for the worst while also preparing for the bestTo learn more, make sure to visit Audiomob's website, and you can find Christian on LinkedIn and Twitter.If you would like us to interview any other gaming leaders, do reach out at podcast@naavik.co. We'd love to hear your general thoughts and feedback too!As always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Check out the link to request a demo. TLDListen?: Episode summaryWatch the episode: YouTube channelJoin the discussion: Naavik DiscordFree newsletter: Naavik DigestGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.
In this special episode of TechFirst, I'm sharing the on-stage chat I had with Ghazi Shami, the Founder & CEO of EMPIRE, an innovative hip hop music label, and Wilfrid Obeng, the Co-founder & CTO of Audiomob. We chat metaverse, gaming, NFTs that don't suck, and what the tie-in is between a hip hop label and an audio ads company. Both also chat about their metaverse plans ...
In this episode, Saka talks to Christian Facey about how his successful business venture, Audiomob, started and is running through the use of VC funding and investment. Christian is currently the CEO and co-founder of AudioMob, the world's first non-interrupting gaming advertising solution that allows game developers to monetize their audience via audio advertising. AudioMob, is a VC backed company and recently closed $14m in funding at a $110M valuation, with Investors such as LightSpeed Ventures, Makers Fund, Google, Supernode Global and Atomico's / Sequoia's angel fund. As Founder and CEO, he is focused on creating a brand safe, flexible in-game audio ad platform that is proven to significantly elevate engagement for advertisers and revenue for publishers. In his spare time, he is a hip-hop and jazz producer having taken recent influences from Logic and Jamiroquai, and he has long enjoyed game development. If you think you or someone you know would like to chat with Saka in an exclusive interview, please get in touch!
This recording is from a panel I did last week with Jan Pollack from Wooga, Ross Brockman from Google, and Christian Facey from Audiomob, where we talked about ads in mobile games and how things have been changing in the recent years. Topics that we cover include the privacy changes on mobile, what kind of future trends the panelists are seeing get materialized, and how game developers should optimally approach ad monetization.
In the latest podcast episode, I have Christian Facey and Wilfrid Obeng from Audiomob, talking about their journey of building their company, which enables audio ads for mobile games. In this discussion, we talk about Wilfrid's and Christian's journey to team up and make audio ads happen, how they are learning to be company builders and what challenges they've faced in starting and fundraising for a company during the pandemic.
To kick off Series 7, we had the pleasure of welcoming a real rising star in the UK Tech scene, Christian Facey, the Co-Founder and CEO of AudioMob. AudioMob allows brands to connect with gamers without interrupting their gaming experience, using in-game audio ads. In today's episode, Christian gives us an exclusive insight into AudioMob's fascinating journey to date and shares some great mentorship for any fellow Founders and aspiring entrepreneurs - including his advice following their impressive $14 million Series A funding round.
Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #6. Let's dive in. Youtube: https://youtu.be/d_BDO5jnRTk Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Google to limit ad tracking across apps on Android Google has announced new measures that will limit tracking across its Android operating system, following a similar move by Apple to introduce restraints in the way the online advertising industry can target users. The changes, which will not be implemented for at least two years, are intended to curb the sharing of user data with third parties, restricting advertising tracking for users who move between different apps on billions of devices running Android. Google said it planned to eventually phase out advertising IDs, a code that allows marketers to track individual user behaviour, in favour of alternatives that protected user data while still supporting advertising efforts. Supercell revenue increases 45% to $2.24bn in 2021 Supercell published its financial results for 2021, with revenue reaching $2.24 billion (€1.89 billion) compared to $1.48 billion (€1.30 billion) in 2020 -- a 45.3% increase year-on-year. The studio generated profits before taxes of $852 million (€734 million), an impressive 80.3% growth compared to 2020's $463 million (€407 million). But it's still not quite back to the level of its 2015 heydays, when the company made over $2 billion in revenue and $965 million (€848 million) in EBITDA. The post also said that Clash of Clans and Clash Royale have now made over $10 billion in combined revenue since their respective launches. Spotify is acquiring two major podcast tech platforms Spotify is making more podcast acquisitions. The company announced today it's acquiring both Chartable and Podsights — two of the most prominent podcast marketing and ad attribution companies. The deal price hasn't been disclosed, but this marks the first major acquisition the company has made this year in a long line of audio purchases. This deal is particularly critical for the company as it tries to make its ad platform the best and most powerful in audio. If it wants everyone to purchase ads through its marketplace, then it needs technology to better figure out who's listening to those ads and what they're doing after hearing them. AudioMob and Odeeo up next? UA fundamentals discussion - Matej asking questions - Felix, Jakub answer & Matej gives his opinion at the end! How or why to start with UA? My game has amazing organics. I don't need UA! Is that true? Why not? Are all UA channels equal? -Break down the benefits and drawbacks of top 4 UA channels? How to structure an UA budget? What is the payback period we should look at? What is hard and challenging about UA? Can everybody do it? Listen in to learn more! Please share feedback and comments - matej@lancaric.me / lancaric.me
John Zaldonis welcomes Luke Taplin-McCallum, Account Strategist at AudioMob, a non-intrusive audio advertising solution for mobile games. They discuss the efficacy of audio ads, the effect of mergers and acquisitions in the industry, and the metaverse.
Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #2. Let's dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič UA & Creative trends / learnings from 2021 Main trend 2022 UA diversification Having Facebook as one and only UA channel is dangerous and the times when you could use FB up until the 1M monthly spend are gone. UA channel mix needs to be diversified even more. My UA go to channel was and still is Facebook, even though the quality decreased heavily in 2021, but I am running google UAC and Unity Hypercasual-led creatives The persona-led creatives is/was a trend everybody is talking about now thanks to the iOS14. The thing is, personas and motivations were here a long time ago. I guess it wasn't so popular to talk about back then. Let's focus on something else. Adapting hypercasual game concepts to your game creatives is going to explode next year. I'm pretty sure that you saw these ASMR videos on Youtube which let into the game development of the ASMR Slicing hypercasual game by Tricky Tribe – my friends from Slovenia – This ASMR game was a big hit in the United states and I think number one for a couple of weeks. I am also pretty sure you saw different games like Coin Master started slicing their coins. Why not use it for other games as well. Slicing a tomato? Hell yeah! We are not talking only about ASMR slicing here. There are other concepts you could use. Tangle Master 3D, Crowd City, etc. Great thing is, new ones are popping up every day! Look at hypercasual game called Countmaster, I am pretty sure there are some clones of it, but this game concept is now used by Warpath and some other strategy games. Topwar, merge strategy game is also leveraging hypercasual game concepts for creatives and I've also seen Playrix go into this direction. Gaming companies will do everything to decrease those CPIs! Audio ads for games Podcasts are really popular these days. Looks like almost every person on the Earth listens to a podcast. I even started one to educate and help build the game dev knowledge in Slovakia called Gamecast or 2.5gamers. But where am I going with this? Have you heard any game related ads in these podcasts or in games in general? This is relevant not only in terms of User Acquisition, but also a golden opportunity for game developers seeking to monetise their games without damaging retention. Audio ads can be played while you play the game and don't interrupt your gaming experience. Player retention doesn't get hurt and therefore game devs can increase their profit and LTV. We already see a rise of companies focusing exactly on this topic. Everything looks on the paper, but I really feel we will see 2022 as a year of Audio ads. There is Audiomob and Oodeo in this space, let's watch it closely!
This is the interview with viewfinder art lead Sophie Knowles (@serknowles), from the recent GDL Expo (Sponsored by AudioMob and CMD:Studio). Sophie is Lead Artist at Robot Turtle currently making @Viewfinder_Game. More episodes can be found by visiting: anchor.fm/game-dev-london You can find the full audio version of this episode by visiting: anchor.fm/game-dev-london Visit Our Website - gamedev.london - for meet ups, game jams, competitions and more! Join Our Discord - gamedev.london/join Follow Us On Twitch - twitch.tv/gamedevlondon --- Support this podcast: https://anchor.fm/game-dev-london/support
This is the Finding And Directing Actors For Indies talk by Kirsty Gillmore (@soundswilde) from the recent GDL Expo (Sponsored by AudioMob and CMD:Studio). Kirsty Gillmore is an award-winning Voice Director, Casting Director, Sound Designer and Voice Actor. Find out more in this episode You can find a video clip of this episode at: www.youtube.com/gamedevlondon More episodes can be found by visiting: anchor.fm/game-dev-london Visit Our Website - www.gamedev.london - for meet ups, game jams, competitions and more! Join Our Discord - www.gamedev.london/join Follow Us On Twitch - www.twitch.tv/gamedevlondon Support this podcast: https://anchor.fm/game-dev-london/support --- Support this podcast: https://anchor.fm/game-dev-london/support
Routes into the games industry from the recent GDL Expo (Sponsored by AudioMob and CMD:Studio), hosted by Bee Trista with guests Asobi Quang, Jay Shin, Khally SJ and Mike Tucker. Find out more in this episode You can find a video clip of this episode at: www.youtube.com/gamedevlondon More episodes can be found by visiting: anchor.fm/game-dev-london Visit Our Website - www.gamedev.london - for meet ups, game jams, competitions and more! Join Our Discord - www.gamedev.london/join Follow Us On Twitch - www.twitch.tv/gamedevlondon Support this podcast: https://anchor.fm/game-dev-london/support --- Support this podcast: https://anchor.fm/game-dev-london/support
A GDL Expo 2021 Special! Hear the All About Audio panel from the recent GDL Expo (Sponsored by AudioMob and CMD:Studio), hosted by Jade Leamcharaskul with Cai Jones, Sergio Ronchetti, and Billy Palmer! Find out more in this episode You can find a video clip of this episode at: www.youtube.com/gamedevlondon More episodes can be found by visiting: anchor.fm/game-dev-london Visit Our Website - www.gamedev.london - for meet ups, game jams, competitions and more! Join Our Discord - www.gamedev.london/join Follow Us On Twitch - www.twitch.tv/gamedevlondon --- Support this podcast: https://anchor.fm/game-dev-london/support
AudioMob is a startup that provides ‘non-intrusive' audio ads within mobile games. It turns out that gamers don't seem to mind little ads like this popping up, and somehow AudioMob seems to have cracked the mechanic.
Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Connected TV and Gaming, with Audio Week brought to you in partnership with our sponsor, Spotify.In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent years with a potted history of sound in games and get into why there's been such a recent boom of audio content in games.They also share brands that are nailing it when it comes to audio and gaming, as well as what the future might hold for creatives, producers and game developers.If you want to immerse yourself further into the world of Audio check out and watch all the events forming part of Audio Week which include our exclusive Real Living research, a debate and creative workshop all at iabuk.com/events. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode we speak with Founder & CEO of AudioMob Christian Facey about his work that is changing the industry for indie artists through the gaming world. AudioMob is building the audio advertising space for gaming and upping the transparency between artists and audience. "A lot of these discoveries are really unexpected" - Christian Facey. He speaks about voice synthesis, advertising agencies that are creating an immersive experience and how you bring a character to life. Kimmy Dickson, Founder of HyperTribe asks questions such as "Can we develop a cult following like in gaming? And how is AudioMob helping with this?". If you are interested in this conversation see more at www.hypertribe.com Sign up today on a HyperTriber membership to work with Kimmy Dickson directly to help plan out your personal journey in music.
The podcast welcomes Christian Facey, Founder and CEO of AudioMob. We talk to Christian about his experience in big tech, and how that influenced the creation of his video-game based audio advertising platform.
Christian Facey is the CEO & Founder of AudioMob: the worlds first (and only) audio ad solution for the mobile gaming industry. This episode is an insight into an entrepreneur, who armed with a geniusly simple idea, constructed an awesome brand, an awesome team and some solid investors, to get it to market quickly. AND THEN SOME THING CALLED A GLOBAL PANDEMIC STRUCK!! But he ducked, dived, and made the best of a bad situation to position AudioMob as THE audio advertising solution for the gaming industry. Christian is the true definition of a resilient 2020 entrepreneur who's meandered Covid splendidly to ensure AudioMob is tee'd up to dominate the market in 2021 and beyond.
In this episode GDL Host, Adam interviews Christian Facey of AudioMob about his journey from working with Google and Facebook to now building the next step in advertising in games. They discuss why non-intrusive ads are the best kind of ads, how advertising has changed over time, and how you can make the most of advertising in your game. Visit Our Website - gamedev.london - for meet-ups, game jams, competitions and more! And why not come chat with us and hundreds of other devs? Join Our Discord - discord.gg/Mx7Sh2G Also Follow Us On Twitch! - twitch.tv/gamedevlondon --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/game-dev-london/support