IAB UK Stay Engaged

For the first time ever, we recorded a podcast live from Engage – IAB UK's flagship event. Stationed in the bar area at Soho Place, the IAB's Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year's theme centred on how content connects, you'll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify's Jenny Haggard and TikTok's Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025Podcast guests:Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday TimesCallum Smith, Head of Marketing Solutions, TikTokAlex Partridge, podcaster & content creatorJenny Haggard, Global Thought Leadership Lead, SpotifyRob Biagioni, Managing Director, Time OutOllie Presswell, Innovation Lead, Wanderlab by TripadvisorMolly Griffin, The Goat AgencyIsvana Da Silva, ImmediateMaddie Torbati, Mindshare Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month's event unpacked Google's recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK's Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way with panellists Clara De Rosa (Adform), Ruth Reynolds (Havas Media Network) and Matt McIntyre (choreograph) sharing practical insights on media buying strategies, the future of first-party data and whether AI could help solve for addressability.Explore IAB UK's resources relating to cookieless solutions: https://www.iabuk.com/cookie-alternativesAfter more from us? Engage 2025 is happening on 10 June - see the agenda and book here: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government's latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions.With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what's changed, what the voluntary period means for advertisers and what still needs to happen before the new rules come into force. Sinead also shares how we got to this point, what happens next on legislation and guidance and why industry support has been so crucial in securing this clarity.For more information, visit: https://www.iabuk.com/news-article/government-confirms-brands-ads-exemption-lhf-ad-ban Hosted on Acast. See acast.com/privacy for more information.

What's broken in creator marketing – and how do we fix it?In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you've ever struggled to wrangle creator content (or understand what it should cost), this one's for you.10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktokBook Engage 2025: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

The All In Census is the UK advertising industry's largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK's Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you've already taken part or are looking to strengthen your DEI strategy, this conversation offers plenty of practical takeaways.Find our IDE hub here: https://www.iabuk.com/diversityLearn more about All In here: https://advertisingallin.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it's a powerful driver of productivity.Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK's Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.Together, James and Tom delve into what's behind the market's 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it's a deep dive into the trends shaping digital ad investment.Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!Explore Adspend here: https://www.iabuk.com/adspendBook Engage now: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership. Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he's come to embrace. From storytelling to big-picture thinking, Paul shares how his neurodivergent traits have become assets in his advertising career - and how his love of sci-fi, music and collaboration helped him find his voice.Book Engage 2025 tickets here: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth. Hosted on Acast. See acast.com/privacy for more information.

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today's hybrid working world.At March's edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban Hosted on Acast. See acast.com/privacy for more information.

In this episode of The IAB UK Podcast, we're diving deep into the world of omnichannel marketing – a strategy that's becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk's latest research on omnichannel campaigns.From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today's fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry's future.Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's Emma Newman. Plus, if you haven't already, don't miss our earlier episode featuring Baroness Nicky Morgan, where she shares her fascinating journey from corporate law to the House of Lords: https://open.spotify.com/episode/11Md0PFWQKmL0Co6Tybhzp?si=0jgpz2H7Sv2eIwQj1qoT4QCatch up on all of the highlights of Leadership Summit 2025 via our website: https://www.iabuk.com/leadership-summit-2025Thanks again to our podcast sponsor, Happydemics! Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025.Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on that later.Catch up on Leadership Summit 2025 here: https://www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

In this special International Women's Day episode, the IAB's Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital steps needed to continue breaking down barriers to equality.With the theme of this year's IWD being #AccelerateAction, Nikki shares her vision for driving change in 2025, and the crucial role allies can play in advancing gender equity. Sophia and Nikki also dive into the growing gender tech gap, unpacking why women are less likely to adopt technologies like generative AI, and what this could mean for both the gender pay gap and career opportunities in the future.Nikki also discusses her involvement in the All In Action Plan, set to launch today (12 March), and how it will tackle the important issues of representation and the experience of Asian talent within the industry. Take part here: https://advertisingallin.co.uk/all-in-census/ Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we're bringing you a live recording from February's Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity.Joining James are Natalie Monk, Head of Digital Accelerators at Dentsu UK, Indy Lehal, Enterprise Sales Specialist at Google and James Murray, Global Product Marketing Lead for Generative AI at Microsoft Advertising. Together, they discuss how AI is enhancing productivity, supporting neurodiversity and enabling professionals to be more successful in their roles.Book this month's Last Thursday Club now: /www.iabuk.com/events-training/last-thursday-club-supporting-early-talent-hybrid-world Hosted on Acast. See acast.com/privacy for more information.

In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep dive into Futurescape - a major new project from the IAB that explores the attitudes, innovations and media shifts that will shape the ad industry in the lead up to 2030 and beyond.After a year of extensive research and collaboration with over 40 industry leaders, Futurescape uncovers groundbreaking insights into the shifts that will reshape the media landscape. From AI's role in brand discovery to the crumbling of traditional media funnels, James and Kristie explore key findings and predictions for the next decade, including the rise of video display, digital retail media and the impact of Gen AI platforms on ad spend.Explore Futurescape in full here: https://www.iabuk.com/futurescape Hosted on Acast. See acast.com/privacy for more information.

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we're digging into the podcast archives to serve up something to get you in the mood for March. Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robinson, was on the ground capturing exclusive interviews and speaking with as many attendees as possible. So, settle in and enjoy a recap of last year's event. Leadership Summit 2025 is taking place 13-14 March at Sopwell House in St Albans. Speakers include the Rt Hon Baroness Nicky Morgan on her unique journey from policymaking to business leadership; Enders Analysis' CEO Douglas McCabe on the economic climate; PHD's Chief Strategy Officer Eva Grimmett on leading with ADHD; The Independent's Chief International Correspondent Bel Trew who will be chairing a journalist panel about the huge shifts we're currently seeing in global affairs and tech developments, plus many more. Find the packages available here: https://www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts alike: the unintended consequences of keyword blocking in news environments.Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher revenue and advertisers' reach. In fact, even pop culture icons like Taylor Swift and Ariana Grande have found their names on keyword blocklists, raising important questions about the effectiveness and overreach of these filters.James is joined by Becca Hutson, Editor-in-Chief of The News Movement, Tom Pickworth, Director of Technical Operations at Mail Metro Media and Fiona Salmon, Managing Director at Mantis, to discuss the implications of this issue and what steps the industry needs to take to foster a more balanced approach to brand safety, context and advertising reach - and what it will take to drive real change.As always, we'd love to hear your thoughts on the topic - drop us a line at podcast@iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries.With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z's approach to leadership and how we can all work together to create healthier, more supportive environments for everyone in the industry.Don't forget to check out NABS' tailored support courses for entry-level managers and the helpline available to those working in the advertising and media industry: https://nabs.org.uk/ Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we're bringing you a live recording from January's Last Thursday Club, where we focused on the rising influence of retailers as media giants. Hosted by our CMO, James Chandler, this insightful discussion delves into how retail platforms are evolving into major media players and what this means for brands, retailers and the broader advertising landscape.Joining James are Katie Streeter Hurle, Chief Strategy Officer at SMG, Tim Abraham from The Trade Desk, Lee Roberts from Tesco Media and Insight Platform and Amo Aujla-Tse from Publicis. Together, they tackle the challenges retailers face in competing with traditional media giants, the shifting dynamics of consumer behaviour and the complexities surrounding data, measurement, and regulation. Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Phil Rowley, Head of Futures at OMG UK, to dive into the big trends set to reshape consumer behaviour and technology over the next decade.Fresh off OMG UK's 'Closer to the Edge 2.0' report, James and Phil unpack the key insights on what businesses need to know in order to stay ahead. From blockchain innovations in fashion and vertical farming to the rising influence of gaming and AI, they cover the technologies and shifts that will have the biggest impact.Phil also shares what companies should focus on now to ensure they're ready for the next wave of innovation, so you can stay ahead of the competition and harness the opportunities that lie ahead. The report is available here: https://cloud.3dissue.net/37819/37738/38109/125932/index.html?6180# Hosted on Acast. See acast.com/privacy for more information.

In this episode, IAB UK's CMO James Chandler is joined by Christine Armstrong and Bruce Daisley - both authors and productivity experts - for an insightful discussion on the changing world of work.As the debate around hybrid work and return-to-office mandates continues, James, Christine and Bruce get into how productivity is measured, the role of physical workspace in creativity and the cultural shifts that are reshaping employee expectations.They also explore the importance of flexibility in work arrangements, how organisations can better meet the needs of a changing workforce and why understanding employee sentiment is now more critical than ever.Chapters00:00 The return to office debate 02:26 Productivity myths and realities 04:54 Cultural shifts and economic pressures 07:56 The role of leadership in hybrid work 10:38 Creativity and physical space 13:44 Navigating employee sentiment 16:42 Optimism for the future of work Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025.Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answers you need to navigate these new rules. Beth also shares how IAB members can stay ahead of the curve and get involved as the industry prepares for the changes ahead.More about IAB UK's Regulatory Affairs and Public Policy Community here: https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offerFind our easy-to-use guidance on the HFSS ban here: www.iabuk.com/news-article/does-hfss-online-ad-ban-apply-your-ad Hosted on Acast. See acast.com/privacy for more information.

A festive message from Joy, our Chief Digital Cheerleader! The IAB UK Podcast will be back in 2025 with more great conversations, insights and digital cheer. Until then, enjoy a well-deserved festive break, indulge in all the mince pies you can handle and we'll see you in the New Year. Hosted on Acast. See acast.com/privacy for more information.

As the credits begin to roll on 2024, we're unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast. From the UK's retail media market being on track to break the £1bn mark in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with a swot team of IAB experts – namely Kristie Naha-Biswas (Head of Insight), Tom Stevens (Director of Marketing) and Sophia Haynes (Director of Transformation).Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what's on the horizon for 2025. Plus, now that the legislation is in place, the ASA and CAP can move forward with finalising guidance for the industry, which will need to be signed off by the Government and Ofcom. We will be hosting a member-only briefing in mid-January to lay out where everything is at and what members need to be doing. Sign up via our site now.Book Leadership Summit 2025 now: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we're bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB's Director of Transformation, this panel discussion dives deep into advertising's role in addressing the climate crisis.Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation.Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK's top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader's in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast's long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK's CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. We've already covered measurement and creative performance, which means today's episode is focused on policy and brand safety. Joining James in the studio is TikTok's Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover' means for TikTok users and their data. Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQThat's it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK's CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up was measurement, but in today's episode of the podcast, James chats creative performance with TikTok's Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling. Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbMEStay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK's CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok's Head of Client Measurement UK, Charlotte Skornik.Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQStay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C' - we're continuing the conversation with some of the industry's leading voices. Joining our CMO James Chandler for this episode of the podcast is MiQ's Mike Lampard, PubMatic's Tim Wilcox and Vevo's Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency.Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

With the year almost coming to a close, agencies are beginning to share their predictions for the ad industry and beyond in 2025, and we're here to give you the exclusive inside scoop. In this special live episode recorded at October's Last Thursday Club, IAB UK's Chief Marketing Officer James Chandler welcomed around the table AKA UK's Emily Hart, Spark Foundry's Will McMahon and Mindshare UK's Sophie Harding.Expect reflections on the predictions made at last year's Trends Last Thursday Club, a deep-dive into what's been big in 2024 and the panel's thoughts on what 2025 has in store.Book IAB Debrief 2024 here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino's CMO, Sarah Barron and Google's Senior Industry Manager, Duncan Watts, to discuss the fascinating actionable insights Domino's discovered by digging deeper into their YouTube advertising data.YouTube offers advertisers unprecedented performance data. But what data exactly? And why is it so impactful in the right hands? The trio discuss how Domino's proved the power of data-driven decision-making in maximising the effectiveness of YouTube advertising and how running brand and performance campaigns concurrently on YouTube resulted in a 45% higher ROI than either campaign type alone. Discover Domino's YouTube channel here: https://www.youtube.com/channel/UCO1328RJ5y-TrR2oRq9fBYw Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.In today's episode, we're diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1JrYou can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media.They dive into Guy's personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Plus, we'll hear about the company's exciting new partnership with News Movement to counter misinformation. Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it's quickly becoming an essential part of any brand's marketing strategy. In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMD UK's Vicky Fox and Wavemaker's Andy Collins, alongside Tesco Media & Insight Platform's Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4 Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The IAB UK Podcast and the second installment of this Retail Media miniseries, produced in partnership with Tesco Media & Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it's quickly becoming an essential part of any brand's marketing strategy. In another first for The IAB UK Podcast, James is out on the road in today's episode, taking a visit to Tesco Extra in Watford to explore the media creative canvas in-store. He's joined on a walk around the store by Tesco's Head of Media Enablement, Tash Ward, before returning to the studio to talk to Media Commercial Director Amanda Tushingham about how brands are making the most of the seamless, sofa-to-store journey Tesco offers to advertisers and customers.You can watch this episode in full on YouTube here: https://youtu.be/mRgPgv_TPmM Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

Today's episode kicks off a miniseries in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it's quickly becoming an essential part of any brand's marketing strategy. In this first episode, James gets into why retail media should be on your media plan for 2025 and how working with the right partners, like Tesco, can help advertisers maximise their potential. James is joined by Emma Foley, Head of Strategic Planning at Tesco Media and Insight Platform, Charlotte Murphy, Head of Retail Media at Unilever UKI, Jon Rabone, Head of Grocery Online & Retail Media Lead UK at Mars Wrigley, and Daniel Knapp, Retail Media Consultant for IAB UK. Together, they unpack what retail media really means for the future of advertising, and how brands can leverage this powerful platform to reach their audience more effectively.You can also watch this episode in full on YouTube at https://youtu.be/kyCnaywv6pI Find out more about Tesco Media and Insight Platform here: https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode we dive into all the highlights from Amazon's recent UK Upfront with David Amodio, Amazon's Head of Video Sales Specialists for Northern Europe.James and David explore Amazon's latest innovations in video advertising, discussing everything from Prime Video to Twitch, and what brands can expect in 2025. Get the inside scoop on big announcements, including new ad formats, Prime Video's evolution and Amazon's growing role in live sports and entertainment. Plus, if you missed the star-studded event itself, don't worry - this episode will give you a taste of what went down, including appearances from some huge names. Read more from Amazon's UK Upfront here: https://advertising.amazon.com/library/news/amazon-uk-upfront-2024 Hosted on Acast. See acast.com/privacy for more information.

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM's Neil Peace to discuss celebratory campaigns. Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences. Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Laura Smith-Collins, Chief Digital and Data Officer at Hearts & Science, and Andy Heald, who manages publisher development at Index Exchange.Fresh from an IAB-hosted roundtable where we brought together players from across the industry for an open and frank discussion on brand safety, James, Laura and Andy debrief the topics discussed - everything from the need for collective responsibility to how AI learning can advance current capabilities.Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what's in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age.From creating meaningful content across diverse topics like sports, entertainment, and finance to leveraging data in both advertising and editorial, The Sun is committed to keeping its readers informed and entertained. Hear how the brand builds distinct communities, embraces innovation and balances engaging content with responsible journalism. Plus, learn about the exciting prizes on offer at the upcoming Upfronts, including a chance to win tickets to Oasis at Wembley.Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards. With just a few weeks to go until the awards, Adam delves into what captured his attention from this year's campaigns. Plus, just why current affairs have come to dominate the podcast charts, the impact of this format on news consumption, the hot topic of subscription models and how visualized podcasts are changing the podcast game. And, as an added bonus, Adam shares his own go-to podcasts and what he's pressing play on right now. Book Digital Upfronts 2024 here: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

Attention gets talked about a lot in our industry, but there isn't a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads.To kick off Season 16 of The IAB UK Podcast, we turned our attention to attention with a live recording from August's Last Thursday Club. Pat Hann, Ad Tech Manager at IAB UK, was joined by GumGum's Peter Wallace, Allwyn UK's Rachel Moss and Meta's Rob Smallwood to discuss why attention is so tricky to scale up, the difference between good and bad attention, and how we marry the metric with current sustainability efforts. Read more about the IAB's work on attention at https://www.iabuk.com/attention Hosted on Acast. See acast.com/privacy for more information.

This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover's Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover's UK Advocacy Team, and Christie Dennehy-Neil, IAB UK's Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election campaign so far.In this conversation, they get into what's defined the campaign, the immediate priorities for an incoming Labour government, comparisons with 1997 and what the next government could mean for digital advertising and IAB UK members. Hosted on Acast. See acast.com/privacy for more information.

This week our CMO, James Chandler, sits down with Snap's EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself.In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, the IAB's Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how brands can navigate influencer partnerships with players and content creators, how they can use live data to really capitalise on the big moments and how those with much smaller budgets can still have an impact. Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

To coincide with today's launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK's Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what's driving spend trends and the addition of a brand-new channel to the report.Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspendTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.