This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Fun stuff, latest news, but also educational knowledge drops. Bringing you the feel of a "4am conference" discussion about the gaming industry.Let's dive in!
What if a cozy puzzle game could generate $80K/day — with 89% of that from ads? Dreamy Room is the breakout hit you didn't see coming. It's not Royal Match. It's not hypercasual. It's deterministic puzzling at its finest — and it's scaling fast.We break down why Dreamy Room is crushing downloads, how its simple-but-hard core loop drives ad revenue at scale, and why it's one of the most innovative ultra-casual games of 2025.
Meta just changed the game for ad monetized mobile apps — and if you're not testing AdROAS campaigns yet, you're already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta's new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.
$400M/year from all apps? 40M downloads for a 15-minute book summary?In this 2.5 Gamers episode, we explore how Genesis became one of the biggest non-game mobile app publishers in the world, with over $35M/month in revenue, and 400 M+ total downloads.Forget games for a minute. This is the app industry's secret playbook, and it's scaling like crazy.
In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it's quietly changing the rules of mobile game monetization.
In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.
No UA. No App Store tricks. Chess.com - just 650 remote workers, a Netflix show, a cat bot named Mittens, and a $500M/year business.We dive deep into one of the most fascinating growth stories in mobile: chess.com.From Queen's Gambit virality to Magnus Carlsen's meme-worthy genius, we explore how chess.com built a mobile app empire on subscriptions, community, and strategic chaos — all without running a single ad campaign.
What do you get when you mash Fallout Shelter, AFK Journey, and Batman?
30% of your revenue could be coming from a web shop, and you wouldn't even see it in your external IAP dashboards.In this exclusive episode of 2.5 Gamers, we sit down with David Stelzer, President of Xsolla (formerly Epic Games, SEGA, CAA), to discuss how top-grossing games are ditching App Store dependency and scaling through direct-to-consumer (D2C) models.This isn't theoretical.
What if Royal Match and EverMerge had a baby… and it made $250K/day?That's Matching Story, the surprise hit that blended match-3, merge, and classic narrative-driven creatives into one of the most polished casual games of 2025.Today, we dissect how Matching Story, which soft-launched in 2021, took its time, perfected its systems, and is now out-earning most casual titles on the charts.
What if we told you that the biggest mobile game hits right now are recycling 5-year-old concepts and adding AI?Today, we break down March 2025's biggest creative trends in mobile gaming — from AI-generated dress-up ads to the rise of near-death experiences in Royal Match clones. You'll see what's scaling, who's winning, and how games pull record revenue by recycling, remixing, and reinvigorating.
Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.
What happens when a cat simulator, born as a VR meme on Meta Quest, lands on mobile with aggressive monetization and viral magic? You get a $300,000/day monster hits. I am Cat with I am Security = 300k/day ad revenue!Today, we break down the bizarre and brilliant rise of I Am Cat and I Am Security — the mobile games that took over app stores in March 2025 with:Over 2.6M DAU$170K/day from I Am Cat$120K/day from I Am Security60s interstitial loops and mandatory rewarded adsOrigin story: a team call about cats turned into a Goat Simulator-style sandbox hitFrom VR on MetaQuest to top-ranked free games on Android & iOSAlmost no IAP – ads are the economyInsane virality via YouTube Shorts & TikTok (34M+ views!)Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/zVjfrpqeKSwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:24 The Rise of Astotti and Their Games06:50 Exploring the Success of 'I'm Cat' and 'I'm Security'10:24 The Transition from VR to Mobile Gaming13:10 Ad Monetization Strategies in Mobile Games16:30 User Engagement and Game Mechanics19:31 Revenue Insights and Market Performance20:19 The Rise of Simulation Games23:37 Analyzing Game Revenue and User Engagement24:51 Exploring IAM Security Game Mechanics29:23 Revenue Insights and Market Sustainability32:35 Future of Game Development and Marketing Strategies36:28 Viral Marketing Strategies in Gaming39:56 The Impact of Social Media on Game Popularity43:40 Analyzing Game Monetization and Profitability46:50 The Evolution of Game Concepts and Trends52:06 Conclusion and Future of Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVR to mobile = untapped goldmine, especially for meme-ready contentAggressive ad placement can work if player retention is fueled by curiosity + chaosLow CPI + high engagement = ideal organic UA funnel"I Am Cat" and "I Am Security" are a masterclass in viral design, zero-to-monetization speed, and how to turn meme energy into millions..---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Today, we are tearing down Kingshot by Century Games – a new free-to-play mobile strategy game blending 4X strategy and idle survival mechanics. Our provides a detailed, data-driven look at Kingshot's gameplay design, monetization strategies, creative marketing trends, and its competitive context.We examine how Kingshot builds on Century Games' previous hit, Whiteout Survival. The video dissects Kingshot's core gameplay loop – from its survival city-building and fixed-base progression to its 4X alliance warfare on the world map – highlighting how familiar mechanics are executed and improved.Beyond gameplay and revenue, this teardown highlights creative trends in user acquisition. You'll learn how Kingshot's ad creatives leverage popular trends – from fake gameplay mini-games to AI-generated characters. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/lZAAOCS2GkMJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Personal Anecdotes04:23 Game Overview: Kingshot by Sentry Games07:27 Game Mechanics and Design Elements10:25 Onboarding and Gameplay Experience13:34 Monetization Strategies and Player Engagement21:05 The Importance of Game Mechanics23:38 Analyzing Game Revenue and Player Retention29:00 Funding and Scaling Game Development32:20 Comparative Analysis of Game Portfolios35:24 The Future of Game Genres and Market Trends40:08 The Evolution of Game Mechanics42:28 Creative Inspirations in Game Development46:11 AI and Creative Trends in Gaming50:35 Marketing Strategies and Spending in Mobile Games52:35 Future Prospects of Game Titles---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Takeaways King Shot Is a Genre Mashup Done RightThe “In-Game Bank” Monetization Is Next-LevelKing Shot runs hundreds of creatives, from Rush Royale clones to fake survival stories and AI-generated UGC—proving that creative variety is king.Built on a Proven Template for Rapid ScalingWith pressure from River Game's stacked portfolio, King Shot isn't just a game—it's a strategic move to stay competitive in the 4X mobile space.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let's dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!Get the Creative bible now: https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqafAlways check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Europe (the most-spending creative is most likely their best-performing creative at that moment).I usually use a combination of the above-mentioned free tools and Sensor Tower—a quite good combo! Go and see the top creatives in the last 30 days; they give you super interesting insights.
This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.In this episode, we dive deep into how a small Vietnamese studio is scaling up Screwdom 3D into a $3.6M/month beast, powered by killer rewarded ads, smart boosters, and wildly satisfying 3D physics. Think Screw Jam meets Pinout Master meets genius-level iteration.
Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West. We explore the mobile game Last Z Survival Shooter's gameplay mechanics, character dynamics, and monetization strategies. We discuss the game's onboarding process, the integration of AI, and the cultural references embedded within the game. The conversation also touches on regulatory challenges facing the gaming industry and the future of the 4X genre, highlighting the trends and metrics that indicate growth in this sector.Ending with reflections on the implications of these trends for the gaming landscape.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Context04:06 Game Review: Last Z: Survival Shooter07:11 Analyzing Game Metrics and Trends10:16 Onboarding and Gameplay Mechanics13:14 Character Dynamics and AI Integration16:09 Monetization Strategies and User Engagement19:10 Cultural References and Game Design22:07 Conclusion and Future Insights25:44 Game Mechanics and Character Development28:11 Creative Strategies in Game Marketing31:07 Trends in Game Advertising and Regulation37:07 AI and Game Development Innovations41:10 Revenue Trends in the 4X Genre---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Takeaways'Last Z: Survival Shooter' blends familiar mechanics from previous titles.AI integration is becoming increasingly prevalent in mobile games.Monetization strategies are evolving, focusing on user engagement and character dynamics.Cultural references in games can enhance player connection and engagement.Regulatory challenges are emerging as the industry grapples with content standards.The 4X genre is experiencing significant growth, driven by successful titles.Character dynamics play a vital role in player engagement and game success.The gaming industry is increasingly leaning towards content that appeals to basic human needs.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
In this episode, Jakub goes into the intricacies of game economies, focusing on the concepts of spend depth and effective spend depth. He explains how these metrics are crucial for understanding player engagement and monetization strategies in games. Through practical examples from popular games like Clash Royale and Survivor.io, he illustrates how to calculate and increase spend depth while managing content effectively. The monologue also touches on the challenges of maintaining a balanced game economy and the importance of supporting new content with appropriate progression layers.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/3YcIfmBLZw8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Game Economies02:58 Understanding Spend Depth and Effective Spend Depth07:49 Calculating Spend Depth in Different Game Genres11:35 Increasing Spend Depth: Case Study of Survivor.io17:11 Advanced Game Economies: Honkai Star Rail and Beyond---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysSpend depth represents the total money a user can spend in a game.Effective spend depth is the specific resources needed to access end-game content.Calculating spend depth requires understanding the game's currency and upgrade costs.Different game genres have unique methods for calculating spend depth.Increasing spend depth involves adding new layers of progression and content.Content management is crucial to support new progression layers in games.Game economies can become bloated if not managed properly.Understanding competitor spend depth can inform your game's economy design.Player engagement metrics are essential for balancing game economies.The longevity of a game depends on its ability to introduce new content and challenges.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning. We go into the game's features, compare it to other action RPGs, and analyze its potential for future success in the gaming industry.https://lancaric.me/future-of-ua-creators-mobile-user-acquisition/Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/AqdL57Mh6FkJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Episode Overview04:12 MoCo Launch and Initial Impressions07:24 Gameplay Mechanics and Features10:04 Inventory and Equipment System13:13 Monetization and Shop Features16:08 Game Modes and Progression18:34 Elite Hunter Program and Seasonal Content24:50 The Launch of MoCo: A New Era for Supercell27:59 Monetization Strategies: Balancing Profit and Player Experience29:58 Design Philosophy: The Challenge of Endgame Content34:50 Influencer Marketing: Supercell's Creator Program41:59 The Impact of Marketing Strategies on Game Success---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysSupercell's MoCo is a streamlined action RPG.The game features a polished and finished look.Gameplay is designed to be snappy and user-friendly.Monetization focuses heavily on cosmetics and battle passes.The game employs a gacha system for cosmetics.We express skepticism about the game's long-term appeal.Endgame content is a significant factor for player retention.Supercell's marketing strategy includes leveraging content creators.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies. We explore unique gameplay concepts, particularly in the match-3 genre, and analyze the role of intellectual property in game development. The conversation also touches on future predictions for mobile gaming and the challenges developers face in a competitive market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/g04p176ZrDgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Emerging Trends in Mobile Gaming12:17 The Evolution of Merge Games15:27 AI and Waifu Games: A New Frontier18:16 Unique Gameplay Mechanics in New Titles21:28 Family Farm Match: A New Take on Match-324:23 Exploring the Alpha of a New Pirate Game27:28 Supercell's Latest Innovations29:22 The Rise of User-Generated Content in Gaming30:37 Marketability of New Games31:46 Trends in Game Development33:11 Emerging Game Concepts34:37 The Match-3 Game Landscape37:15 Innovations in Game Mechanics40:12 RPGs and Their Appeal42:33 The Future of Game Genres45:46 The Impact of IP in Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysHoma is scaling rapidly with IAP-driven games.Soft launches are crucial for user acquisition.The merge genre is facing intense competition.Unique gameplay concepts can differentiate new games.Match-3 games continue to dominate the market.IP can significantly influence a game's success.The mobile gaming landscape is evolving with new mechanics.Developers must adapt to changing player preferences.Monetization strategies are key to sustaining games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation. He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming. The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.Get our MERCH NOW: 25gamers.com/shopThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Ömer Yakabagihttps://www.linkedin.com/in/omerya/Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 The Human-Centric Approach to Mobile Gaming06:01 Challenges in the Mobile Gaming Industry13:13 Rekindling Creativity and Joy in Gaming20:05 The Future of Mobile Gaming: A Call to Action---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysMobile gaming should prioritize creativity and fun.The industry faces challenges due to aggressive startup culture.Work-life balance is essential for developers and marketers.Creativity is often stifled by revenue-focused pressures.Human connection is vital in gaming experiences.Industry events foster community and collaboration.Investing in well-being can enhance creativity.We need to celebrate the joy of gaming.The focus should shift back to storytelling in marketing.Support and connection within the industry are crucial.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
Today, we discuss the mobile game Match Villains, developed by Good Job Games. We explore its gameplay mechanics, market performance, and the competitive landscape of mobile gaming. The conversation goes into the game's features, comparisons with similar titles, and insights into the developers' strategies and industry trends. In this conversation, we dive into the innovative concepts and market trends in mobile gaming, mainly focusing on the Royal Match game and its competitors. We discuss the revenue potential of these games, comparing their performance and user engagement strategies. The conversation also touches on creative gameplay mechanics, scaling strategies, and the financial considerations necessary for success in the gaming industry. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/te5fkSD0VLgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Match Villains and Game Overview04:22 Game Performance and Market Positioning07:26 Gameplay Mechanics and Features Comparison10:12 Good Job Games and Industry Insights13:18 Creative Strategies and Marketing Approaches19:05 Innovative Game Concepts and Market Trends22:08 Revenue Potential and Market Comparisons24:37 Creative Gameplay Mechanics and User Engagement29:06 Scaling Strategies and Financial Considerations31:34 Future Prospects and Industry Insights---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysMatch Villains is gaining traction in the mobile gaming market.The game features mechanics similar to Royal Match.Good Job Games has a strong reputation in the industry.Market competition is fierce, with few games achieving high revenue.The game's growth is attributed to effective user acquisition strategies.The gameplay lacks some features compared to established competitors.The heist mechanic adds a unique twist to the gameplay.Good Job Games is a breeding ground for successful game developers.Creative marketing strategies are crucial for game visibility.The Turkish gaming market is evolving with new talent and innovation. Market comparisons reveal insights into game performance.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies. Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers. The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Felix Braberg, Matej LancaricSpecial Guest: Ridzki SyahputeraYoutube: https://youtu.be/_HtnAVoNUUMJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Scaling in Gaming04:28 Key Metrics for Scaling Games07:32 The Importance of Soft Launching10:34 Understanding Cohort Profitability13:32 The Role of Consistency in Cohorts16:32 Funding Growth Strategies19:25 Navigating Debt and Equity Financing22:30 Cohort Financing Explained34:00 Understanding Payback Periods and Risk Monetization37:37 Data-Driven Financing: The Role of Cohorts40:39 The Underwriting Process: How Financing Works46:33 Cohort Analysis: Visualizing Performance Metrics52:08 Forecasting Future Performance: Tools for Financial Planning---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comRidzki SyahputeraFounder of PVX Partnershttps://www.linkedin.com/in/ridzkisyahputera/---------------------------------------TakeawaysScaling should be based on solid metrics and data.Cohort profitability is essential for sustainable growth.Soft launching allows for testing and iteration before scaling.Consistency in cohort performance builds confidence for scaling.Cohort financing can be a viable option for funding growth.Understanding the payback period is crucial for financial planning.Testing new creatives is necessary to maintain performance.The process of securing funding can be quick if the data is ready.Using tools for cohort analysis can aid in decision-making.Engaging with investors early can help secure necessary funding.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/BY5THj6vQuEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Metrics02:57 Understanding ECPM and Fill Rate05:46 Key Metrics: Ad ARPDAU and Engagement Rates09:07 The Role of Ad Networks in Monetization11:53 How Ad Networks Determine ECPM15:08 Revenue Models of Ad Networks17:53 Soft Launching and Impression Value21:08 Choosing a Mediation Platform23:57 Scaling Your Ad Revenue27:07 Best Practices for Network Selection---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd ARPDAU is crucial for tracking performance.ECPM and fill rate together determine ad revenue.Higher user engagement leads to increased ad revenue.Ad networks connect advertisers with app users.Understanding how networks determine ECPM is essential.Ad networks charge margins and fees for services.During soft launch, focus on ad viewer rates.Choosing the right mediation platform impacts revenue.Scaling ad revenue requires adding competitive networks.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming industry. The conversation covers the rise of Tripledot, key milestones, acquisitions, and an analysis of their game portfolio, particularly focusing on Wodoku. We also explore the mechanics of ad revenue and provide estimates of Tripledot's earnings and future prospects. In this conversation, we go into the financial dynamics of the gaming industry, focusing on ad revenue, profit margins, and the strategic positioning of major publishers. We analyze the retention metrics of various games, estimate potential profits, and discuss the implications of publisher incentives and relationships within ad networks. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/7VFD0qNTZIE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Gaming Industry Shakeup04:33 Understanding Tripledot and Its Revenue Model07:50 The Rise of Tripledot: Key Milestones and Acquisitions10:37 Exploring Tripledot's Game Portfolio13:36 Analyzing Woodoku and Its Impact16:36 The Mechanics of Ad Revenue in Mobile Gaming19:39 Estimating Tripledot's Earnings and Future Prospects25:20 Analyzing Ad Revenue and Retention Metrics27:52 Estimating Profit Margins and Financial Health29:41 Publisher Incentives and Market Positioning32:20 The Role of Relationships in Ad Networks34:30 Diversifying Game Portfolios and Revenue Streams35:46 Creative Strategies in Game Marketing40:48 The Use of IP and Branding in Gaming42:48 Final Thoughts on Game Monetization Strategies---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd revenue is often more challenging to track than IAP revenue. Thats why people think it doesn't exist. Tripledot has seen substantial growth since its founding in 2017.Wodoku is a flagship title that has driven Triple Dot's success.Revenue estimates for Tripledot suggest they are earning substantial profits.User acquisition plays a crucial role in the success of mobile games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.We explore the game's mechanics, revenue generation, and character interactions while also discussing the broader context of otome games and their appeal in the gaming market. The conversation highlights the game's unique features, including its combat system, dating mechanics, and ASMR elements, as well as the marketing strategies employed to attract players.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/wMBL7Z9qL88 Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction 01:37 Exploring Game Development03:17 Understanding Gacha Games and Waifu Genre06:46 The Success of Otome Games10:47 The Evolution of Paper Games and Love Nikki15:46 Cultural Context of Gaming in Asia20:54 Gameplay Mechanics of Love and Deep Space22:32 Exploring Combat Mechanics in Gacha Games24:16 The Dating Core: Building Relationships in Gameplay26:36 Innovative Features: ASMR and Photo Studio Mechanics28:41 Gacha Mechanics: The Money Maker of the Game31:10 User Engagement: The Role of Ads and Marketing35:16 Revenue Insights: Understanding the Game's Success39:56 Creative Strategies: Marketing and User Acquisition44:21 Conclusion: Learning from Niche Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysGacha games, particularly the waifu genre, are discussed in detail.Otome games are identified as a growing trend, especially among female gamers.Revenue insights reveal that 'Love and Deep Space' is generating substantial income.The game features a unique blend of storytelling and interactive mechanics.Character interactions play a crucial role in player engagement.Combat systems in gacha games are becoming more complex and engaging.ASMR features are introduced as a novel element in gaming.Love and Deep Space could do way more in their UA activities.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries. They explore the evolution of AI-generated user-generated content (UGC), the importance of volume in creative production, and the cost reductions that AI brings to video creation. The conversation also touches on the testing methodologies for video performance, the comparison between AI UGC and human creators, and the legal considerations involved in using AI-generated content. The episode features insights from Alexei, the CEO of Pool Day, who shares how their platform streamlines video production processes and enhances creative testing. The shift from traditional data-driven user acquisition roles to more creative-focused positions is highlighted, emphasizing the need for UA managers to adapt to new technologies. The coupon for the 2.5 gamers audience is 50% off on the first 3 months for all new signups on any plan.POOLGAMERS (make sure to hit "apply coupon")Sign up, get 2 free AI UGC videos, then choose a subscription plan that works for you!APPLY COUPON POOLGAMERS---------------------------------------Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/0eKuPCIJNH0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to AI in Gaming and Marketing03:04 The Evolution of AI UGC and Video Production06:01 Testing Methodologies in Video Production08:55 The Importance of Volume in Creative Production11:51 Cost Reduction in Video Production14:45 AI UGC vs. Human Creators17:53 The Video Creation Process with Pool Day21:02 AI Voiceover and Localization Features23:54 Legal Considerations in AI Video Production26:15 Video Editing Revolution: The Power of AI31:58 Streamlining Creative Processes with AI39:02 The Shift in User Acquisition: From Math to Creativity44:01 The Future of Video Production: A Design System for Creatives---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAI is revolutionizing video production in gaming and marketing.Testing methodologies have evolved with the rise of AI.AI UGC can outperform traditional human-created content in certain scenarios.AI voiceover features enhance localization and accessibility.The platform allows for rapid iteration and testing of video content.Marketers can now produce hundreds of videos quickly and affordably. AI tools are revolutionizing video editing and productionVideo editors can now produce content without bottlenecks.The future of video marketing lies in design systems for efficiency.AI can help test game concepts before actual development.Creatives can be generated in minutes, saving time and resources.The importance of adapting to new technologies in marketing roles.Video production is becoming more accessible to non-experts.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue model, highlighting its success and the criticisms it faces from users regarding ad overload. The discussion also includes comparisons with other games in the genre and insights into the target audience, particularly seniors. The conversation concludes with reflections on user feedback and the game's future prospects. In this conversation, the speakers discuss the pervasive annoyance of ads in mobile gaming, the creative strategies used in game marketing, and the importance of funding for growth in the gaming industry. We delve into the role of AI in game development and how it influences user engagement and game performance. The discussion also touches on the evaluation of game creatives and the effectiveness of various marketing strategies.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/UeNb404tVVEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Initial Thoughts on Vita Mayong04:35 Gameplay Mechanics and User Experience07:35 Ad Integration and Monetization Strategies10:34 Target Audience and Game Design Philosophy13:34 Dynamic Difficulty and Player Engagement16:39 Market Performance and Competitive Landscape19:10 Game Features and User Experience20:57 Ad Revenue Insights23:21 Market Dynamics and User Demographics24:57 User Feedback and Game Monetization29:24 Creative Strategies in Game Marketing31:17 Funding and Growth Strategies32:48 Competitor Analysis and Creative Inspiration34:59 Healing Through Gaming: The Impact on Mental Health36:45 Creative Diversity in Advertising: Strategies and Insights38:42 The Role of AI in Gaming: Innovations and Limitations39:47 Analyzing Ad Campaigns: What Works and What Doesn't41:48 The Power of Storytelling in Game Marketing44:28 Evaluating Game Performance: Metrics and Expectations---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVita Mayong has gained significant popularity with 9 million downloads in 30 days.The game is heavily ad-driven, generating approximately $55 million annually.User feedback indicates frustration with the frequency of ads in the game.The game lacks complex features, focusing instead on straightforward matching mechanics.User demographics suggest a target audience of older players who prefer easy-to-play games.Comparative analysis reveals similarities with other successful mobile games like Block Blast.
In this episode, we explore Vietnam's rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly 30%—one of the highest in Southeast Asia. We spotlight pioneering Vietnamese game studios and their chart-topping hits, examining the creative approaches that have helped them gain international recognition. We also discuss how local developers navigate Vietnam's evolving regulatory environment and the potential hurdles these rising stars must overcome to sustain their momentum in the global market. Tune in to learn how Vietnam has become a powerhouse in mobile gaming and what's driving this unprecedented surge.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/lSzc2Y2DqFUJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Album Release03:35 Vietnam's Mobile Gaming Explosion05:43 Understanding Vietnamese Game Studios11:52 iKame: A Case Study16:21 Brave Stars: Success in Ad Monetization20:48 X Game Studios: The Hidden Giants24:49 The Evolution of Casual Gaming25:40 Understanding Ultra Casual Games26:51 The Appeal of Satisfying Gameplay27:37 User Acquisition Strategies in Mobile Gaming31:36 The Rise of Music-Based Games34:38 Competition in the Music Game Genre35:41 The Impact of Vietnamese Game Studios38:41 Regulatory Changes in Vietnam's Gaming Industry---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysVietnam has emerged as a significant player in the mobile gaming industry.The Vietnamese gaming market is characterized by collaboration among studios.iKame is a leading studio with impressive download numbers.Brave Stars has successfully tapped into the ad monetization model.X Game Studios is gaining traction with innovative titles.ABI Games is pioneering the ultra-casual gaming genre.Amanotes specializes in music-based games, showing a unique niche.OneSoft has a diverse portfolio, including popular puzzle games.The regulatory landscape in Vietnam is evolving, impacting foreign entities.Vietnamese companies are competitive globally, often outperforming their Western counterparts.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this monologue session, John Wright discusses the current state of mobile game publishing, emphasizing the importance of collaboration between developers and publishers. He outlines the challenges developers face in securing funding and the advantages of working with publishers, including access to expertise and technology. The monologue also covers strategies for choosing the right game and publisher, understanding the game discovery process, and the differences between farming and hunting strategies used by publishers to find new games.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists:John WrightYoutube: https://youtu.be/Ja0Vf2lNHoAJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 The Current State of Mobile Game Publishing08:27 Choosing the Right Game and Publisher15:26 Understanding Publisher Game Discovery23:31 Farming vs. Hunting: Publisher Strategies---------------------------------------John Wright Independent publishing consultant https://www.linkedin.com/in/johnwright1987/Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe current state of mobile game publishing is positive, with notable successes.Developers face challenges in securing funding, making publishers essential partners.Lean teams should focus on core game development and utilize publisher expertise.True innovation in games can lead to significant success but carries high risk.The plus one strategy allows for lower risk and faster validation of game concepts.Market research is crucial; developers should use data tools to inform their decisions.Finding the right publisher is vital for game success; alignment with their thesis is key.Building relationships with publishers can lead to future opportunities, even after rejection.Publishers use both farming and hunting strategies to discover new games.Understanding publisher strategies can improve a developer's chances of getting signed.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
We review a new puzzle game from Vietnam, Goods Puzzle: Sort Challenge, discussing its gameplay mechanics, design, monetization strategies, and user engagement. We explore the challenges players face, the game's level structure, and how it compares to other titles in the genre. The conversation also delves into the game's ad revenue potential and future market trends, concluding with ratings and overall impressions.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/hZ3EfncFR3QJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Game Review04:18 Gameplay Mechanics and Challenges07:24 Game Design and Level Structure10:19 Reward Systems and Monetization13:21 Final Thoughts and Insights16:20 The Rise of Casual Gaming Mechanics19:23 Understanding Shallow Economies in Casual Games22:23 The Evolution of Game Features and Events25:19 Ad Revenue Strategies in Puzzle Games28:14 Balancing Gameplay and New Features31:21 Revenue Insights and Future Projections34:53 Scaling and Profitability Insights36:17 Funding and User Acquisition Strategies37:10 Organic vs Paid Growth Dynamics38:20 Creative Strategies in User Acquisition40:48 Market Trends and User Engagement42:32 Advertising Channels and Budget Allocation45:02 Performance Metrics and Retention Strategies50:41 Game Evaluation and Future Recommendations---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe game presents significant challenges that require strategic thinking.Monetization through ads is a key revenue driver for the game.User engagement is crucial, with a focus on retention strategies.The game design includes innovative level structures that enhance gameplay.Comparative analysis shows the game is competitive within its genre.Future growth potential is promising based on current trends.The hosts emphasize the importance of balancing gameplay and monetization.Ad revenue estimates suggest a strong financial performance.The game has a unique appeal that resonates with casual gamers.Overall ratings reflect a positive reception of the game's mechanics.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We unpack how this classic genre has evolved from your grandma's desktop time-killer to a booming corner of the gaming industry, fueled by IP powerhouses like Candy Crush Solitaire.Oh, and we're not holding back on the Candy Crush of it all. We swing between hype and skepticism about its latest spin-off, asking: Can a titanic IP guarantee success, or is the market too unpredictable? This episode's got hot takes, cold truths, and enough Solitaire trivia to impress your group chat.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/uKTs4zqksY8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Solitaire and Personal Updates03:14 Metrics and Predictions in the Gaming Industry07:10 The Evolution of Solitaire Games13:10 New Entrants in the Solitaire Market19:11 Challenges and Opportunities in Game Development21:10 Review of Candy Crush Solitaire24:43 Brand Recognition and Game Mechanics26:04 Gameplay Dynamics and Strategic Depth29:43 Balancing Complexity and User Experience31:09 Monetization Strategies and Game Economics33:12 Advertising and Revenue Generation35:52 Event Rotation and Player Engagement41:54 Future Prospects and Market Competition44:58 Cultural Differences in Gaming45:47 Market Challenges and Pessimism47:03 User Acquisition Strategies48:47 The Role of Playable Ads50:00 Nostalgia in Game Marketing51:33 User-Generated Content and Its Impact53:42 Revenue Insights and Market Analysis57:41 Future Predictions for Solitaire Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe gaming industry is witnessing a battlefield of Solitaire games.Gameplay mechanics can create strategic depth in Solitaire games.The evolution of Solitaire games reflects changing player preferences.The future of Solitaire games may involve more aggressive monetization tactics. Pessimism about game launches can stem from high expectations and market competition.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/https://geeklab.app/In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games. The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.Chapters00:00 Introduction and Welcome02:00 ASO and AI Integration04:59 iOS Framework and User Acquisition07:57 Soft Launch Strategies12:00 Attribution and Campaign Insights16:50 Testing Game Ideas and User Segmentation22:02 Monetization Strategies in Hybrid Games28:23 Innovative Ad Strategies and Market Trends29:14 Technical Capabilities in User Acquisition30:36 Challenges in Tracking and Privacy Regulations32:12 The Impact of Apple and Google Policies34:16 The Future of Advertising on iOS38:14 The Rise of Alternative App Stores40:41 Navigating App Store Rejections43:25 Marketing Strategies for Steam Games47:16 Understanding ECPM and User Segmentation53:19 Diversifying User Acquisition ChannelsTakeawaysASO requires a unique skill set and personality.AI is increasingly taking over tasks in ASO.Creative-level frameworks are essential for iOS user acquisition.Soft launching can be done effectively through beta testing.Attribution is becoming more complex with new updates.Testing game ideas is crucial for understanding user preferences.Segmentation based on user acquisition sources can enhance monetization.Hybrid games can benefit from both ad and IAP revenue strategies.Using landing pages for testing can provide valuable insights.AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.Technical capabilities are evolving but not fully utilized yet.Privacy regulations pose challenges for tracking user behavior.Apple and Google policies heavily influence the advertising landscape.Alternative app stores are emerging but face significant challenges.App store rejections can be random and frustrating for developers.Marketing strategies for Steam games can leverage mobile marketing techniques.ECPM is influenced by various factors including user behavior and geography.Diversifying user acquisition channels is crucial for sustained growth.Understanding user segmentation can enhance ad performance.
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what's next for game marketers and developers alike.Our Music Album: https://open.spotify.com/artist/2o80XDfSqkDIqmuc5tOZdtGet our Merch NOW: 25gamers.com/shop --------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/S5hOmIjVRYEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Gaming Landscape03:02 Creative Trends in Game Advertising05:53 Analyzing Successful Game Creatives09:02 The Importance of Iteration in Game Development11:58 Understanding Game Revenue Dynamics14:58 Exploring New Game Concepts and Mechanics17:55 The Role of Physics in Game Creatives21:01 Future Directions in Game Advertising24:23 The Evolution of Top War's Marketing Strategy27:18 Creative Iteration in Game Advertising30:12 Visual Styles and Game Mechanics31:32 User-Generated Content in Game Promotion34:09 Innovative Advertising Techniques in Gaming36:35 The Role of Celebrity Endorsements39:10 AI and Creative Trends in Game Marketing---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysSuccessful creatives often use satisfying physics interactions.Iteration in game development is crucial but can be unpredictable.Understanding player psychology is key to successful game design.The future of gaming will rely on creativity and player satisfaction. Top War's marketing strategy is evolving with creative iterations.User-generated content is becoming more prominent in promotions.Innovative advertising techniques are essential for engagement.Celebrity endorsements can significantly impact game visibility.AI is influencing creative trends in-game marketing.The gaming industry is seeing a shift towards emotional storytelling.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.mePlayable trends: https://lancaric.substack.com/p/playbles-trends-in-mobile-games-january?r=7qqaf
Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up.Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Host: Roi NamPanelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast:Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 The Evolution of In-App Advertising05:55 The Global Gaming Landscape12:10 Emerging Markets in Gaming17:51 Strategies for Game Success23:53 User Acquisition Channel Diversification30:21 Hybrid Monetization: The Key to Success36:01 Segmentation Strategies in User Acquisition39:39 The Role of Creatives in User Acquisition50:01 The Evolving Role of UA Managers57:20 Global Expansion: Navigating Cultural Differences---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiarRoi NamCEO Airbridgehttps://www.linkedin.com/in/roinam/https://www.airbridge.io/---------------------------------------TakeawaysPlayers who are likely to spend on in-app purchases should see fewer ads.The gaming industry is seeing a significant upward trend in app development.Emerging markets like Vietnam and Turkey are becoming key players in mobile gaming.Speed and adaptability are crucial for success in the gaming industry.User acquisition strategies must evolve to include diversification across channels.A good game is just the starting point; a great user acquisition strategy is essential.CPI versus LTV is a critical equation for game success.The landscape of mobile gaming is shifting towards more diverse and innovative games.Rewarded ad platforms are gaining traction in the market. Hybrid monetization combines the best of hypercasual and casual games.User acquisition is crucial for successful monetization strategies.Segmentation allows for tailored experiences based on player behavior.Creatives, especially playables, are essential for effective user acquisition.UA managers must adapt to evolving roles in the gaming industry.A robust in-game economy is vital for monetization success.Cultural differences must be considered when expanding globally.Feature-heavy games may not perform well in Western markets.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast:Articles:https://lancaric.me/ua-manager-life-post-idfa-reality/https://lancaric.me/influencer-marketing-guide-ua-in-2024/https://lancaric.substack.com/p/stay-ahead-in-ua-for-2025-my-topJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to User Acquisition01:15 Understanding User Acquisition Fundamentals03:11 Key Metrics in User Acquisition08:47 The Importance of Data Integrity10:39 Navigating Privacy Changes in User Acquisition12:31 Creative Strategies for User Acquisition13:30 Paid, Owned, and Earned Media Strategies17:09 Building and Engaging Your Own Audience19:54 App Store Optimization and Content Marketing23:50 Leveraging Earned Media and Press Relations25:38 The Role of AI in User Acquisition---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysUA is a fast-moving field that requires constant learning.Understanding key metrics is crucial for effective UA.Data integrity is essential for making informed decisions.Privacy changes are reshaping the landscape of UA.Creative strategies must evolve to combat user fatigue.Paid, owned, and earned media are all vital components of UA.Building a loyal audience can enhance user engagement.App Store Optimization is key for visibility and installs.Content marketing helps build trust and authority.AI tools can significantly enhance marketing efficiency.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The discussion highlights the importance of user acquisition strategies, server management, and the integration of gameplay with marketing efforts. We also explore the future of 4X games, the impact of themes and reskins, and the innovative use of AI ingame mechanics. In this conversation, the speakers delve into the intricacies of 4X game design, exploring its economic foundations, innovative mechanics, and the role of AI in shaping user acquisition strategies. We discuss the sustainability of the 4X model, future trends in user acquisition, and the evolution of game genres, culminating in predictions for the 4X market's trajectory.---------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Matej Lancaric, Joseph Kim, Justin YauYoutube:https://youtu.be/t28sVVnYWKwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 The Evolution of Game Marketing Strategies02:54 Understanding First Fun and River Game Dynamics06:02 The 4X Game Landscape: Trends and Innovations09:07 The Role of User Acquisition in Game Success11:52 Server Management and Player Dynamics in 4X Games15:09 Integrating Gameplay and User Acquisition17:58 The Future of 4X Games: Multiple Core Strategies20:59 The Impact of Themes and Reskins in Game Development24:06 The Rise of AI in Game Mechanics33:51 The Economics of Game Design36:24 Innovations in Game Mechanics39:12 Creative Strategies in User Acquisition42:58 The Role of AI in Game Development48:30 Future Trends in User Acquisition54:01 Predictions for the 4X Market---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiarJoseph KimCEO, Lila Gameshttps://lilagames.com/ & GameMakersJustin Yauhttps://www.linkedin.com/in/justinhbyau/---------------------------------------TakeawaysFirst Fun & River Game share a complex relationship.The 4X genre is evolving with new strategies and themes.Server management is key to maintaining player engagement.The future of 4X games may involve multiple core strategies.AI is transforming user acquisition strategies in gaming.The 4X model's sustainability is under scrutiny due to high CPIs.Future trends in user acquisition will lean heavily on AI.The integration of AI in game development is becoming essential.4X games are setting the standard for creative strategies.The evolution of game genres will incorporate 4X elements.Understanding 4X is vital for anyone in the gaming industry.Predictions suggest a shift towards more innovative gameplay in 4X games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry. We discuss the challenges parents face with kids' gaming, the success of ultra-casual games, and the aggressive monetization tactics employed by developers. --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Felix Braberg, Matej Lancaric Special Guest: Katerina Maliaran Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Ad Monetization and Game Review 02:10 Exploring King Pin: A Case Study in Ad Revenue 14:20 Super Car Merge: Merging Genres and Monetization Strategies 20:44 Boo Boo and Mimi: The Power of Cuteness in Gaming 29:35 Tricky Twist Puzzle: The Rise of Ultra Casual Games 38:05 Indian Car Highway Drive: Targeting the Indian Market 42:24 Gold Rush: A Hybrid Casual Game Analysis --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Katerina Maliaran Head of Admonetization https://www.linkedin.com/in/katerina-maliaran-b35a78203/ --------------------------------------- Takeaways Ad monetization is a crucial aspect of mobile game development. King Pin has seen significant growth in daily active users since launch. Super Car Merge targets a male audience with its merge mechanics. Cuteness in games can drive downloads and engagement. Retention rates are critical for long-term success in mobile games. Ad revenue can be substantial for games with high daily active users. Cross-promotion strategies can enhance user engagement. In-game ads can be implemented without harming player experience. The mobile gaming ecosystem is still thriving despite challenges. Parental controls are essential for managing kids' gaming. Ultra-casual games are gaining significant traction in the market. Monetization strategies can greatly impact a game's success. Targeting specific demographics can lead to higher downloads. Aggressive ad placements can lead to user frustration. Hybrid casual games are blending genres for better user experience. Developers need to balance monetization with user satisfaction. Innovative ad formats can enhance revenue without alienating players. The mobile gaming landscape is constantly evolving with new trends. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/XZ5_IbVvZJM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to the Game's Performance 01:15 Revenue Trends and User Engagement 06:07 New Expansion and Card Mechanics 09:27 Trading System and Its Implications 18:02 Challenges in Game Features and Player Experience --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game is projected to generate around 980 million in revenue. Revenue spikes are typical for gacha games, with significant daily earnings. User engagement remains strong, with high daily active users. The US market is becoming increasingly important for revenue growth. The new expansion introduces unique cards and mechanics. The trading system has been criticized for being prohibitive and unintuitive. Players are frustrated with the lack of communication features in trading. The game needs a proper PvP ranking system to enhance competitiveness. Despite community backlash, the game continues to achieve record revenue. Future expansions are expected to keep the game fresh and engaging. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
In this episode, we explore game apps—their growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing anticipated titles and marketing strategies. We also cover scaling strategies, power progression layers, and future predictions for trading card games, emphasizing the need for creativity and innovation in the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg ---------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors--------------------------------------- Chapters 00:00 The Growth and Challenges of Game Apps 02:27 Review Radar: Analyzing Game Performance 06:27 The Impact of Offline Games 12:08 The Rise and Fall of Anticipated Titles 19:05 Innovations in Game Monetization and User Engagement 26:24 Analyzing User Base and Market Trends 27:00 Marketing Strategies and Game Performance 29:10 The Rise of Hybrid Games and Competitions 30:33 Revenue Insights and Game Launch Success 31:14 The Evolution of Game Genres and Trends 32:17 Scaling Strategies for Game Development 33:20 The Future of Hubby Games 35:35 Power Progression Layers in Gaming 36:30 Comparative Analysis of Game Performance 38:07 User Engagement and Game Updates 40:04 Nostalgia and Market Competition 41:07 Predictions for Trading Card Games 43:32 Final Thoughts on Game Performance 48:15 Closing Remarks and Future Directions --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Offline games can still generate revenue despite perceptions of being dead. Anticipated titles can experience significant drops in user engagement post-launch. Understanding user demographics is key to effective marketing. Cross-promotions and collaborations can enhance user interest and retention. Marketing strategies play a crucial role in game performance. Hybrid games are becoming increasingly popular in the market. Revenue insights reveal the potential for significant earnings. The evolution of game genres is shaping player preferences. Scaling strategies are essential for successful game development. Power progression layers are a common trend in gaming. User engagement is critical for long-term success. Predictions for trading card games indicate a bright future. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
We explored the complexities of game scaling, user acquisition, and the mechanics of Century Games' new game, High Seas Hero. In our discussion, we unpacked game progression systems, monetization strategies, and the intricacies of global launches. We reflected on how gameplay innovation often clashes with monetization tactics that prioritize short-term revenue over long-term player satisfaction. We also debated the future of game design, mainly how user acquisition will evolve in an increasingly competitive market, and stressed the need to balance creativity with player-centric experiences. Throughout the conversation, we kept returning to one core idea: the gaming industry thrives when we challenge conventions without losing sight of what makes games enjoyable. Whether dissecting retention mechanics or debating global launch pitfalls, our focus remained on building games that resonate deeply with players while staying sustainable in a fast-paced market. --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/uO9gIP2LqBQ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Game Scaling Challenges 03:07 User Acquisition and Funding Solutions 05:57 Exploring High Seas Hero Game Mechanics 12:06 Forex Game Dynamics and Player Engagement 18:06 Monetization Strategies in Forex Games 25:29 Game Progression and Innovation 28:25 Monetization Strategies and Player Experience 30:44 Global Launch and Market Dynamics 34:30 User Acquisition and Game Design 47:15 Future of Game Development and Competition --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Game scaling often does not meet expectations due to various factors. High Seas Hero incorporates mechanics from other successful games. 4X games can confuse players with their complex dynamics. Player engagement is crucial for the success of any game. Generosity in game rewards can lead to imbalances in player strength. The hidden mechanics of 4X games can be challenging to navigate. The game was initially very engaging and rewarding for players. Global launches require careful consideration of market dynamics and player expectations. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Felix Braberg Youtube: https://youtu.be/V9tr_ZbVFHY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Ad Monetization Trends 03:10 Shift from Games to Mobile Apps 06:01 Ad Quality and User Experience 10:11 Brain Training Apps: A Case Study 17:00 Innovative Remove Ads Strategies 20:47 Conclusion and Key Takeaways --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways 2025 is predicted to be the year of mobile apps. There is a significant shift from games to mobile apps. Ad quality is declining, leading to creative monetization strategies. Push notifications can effectively drive user engagement. Double-choice pricing can enhance perceived value. Bundling IAPs with ad removal increases user purchases. Mobile app companies are gaining traction in downloads. Innovative ad strategies are crucial for revenue growth. User experience is impacted by longer ad formats. Understanding user psychology is key to effective monetization. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies. The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam gameplay and walkthrough of levels while discussing revenue potential. Color Block Jam is using altered gameplay in UA + Creatives. Good start! This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/hdB9vlg5Hdo --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Color Block Jam and Revenue Insights 04:45 Gameplay Mechanics and Design of Color Block Jam 09:49 Ad Revenue and User Engagement Analysis 14:55 Market Positioning and Competitive Landscape 19:56 Future Prospects and Retention Strategies 25:00 User Acquisition Strategies and Creative Trends 29:54 Conclusion and Final Thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Color Block Jam is generating significant daily revenue. Already at 150k/day and growing. The game features deterministic puzzles that enhance player engagement. Ad revenue begins after level 14, impacting monetization strategies. The game's mechanics are similar to other successful puzzle games. Creative trends in user acquisition are shifting towards harder gameplay. The game's success relies on effective monetization without compromising user experience. Future updates may introduce new mechanics to enhance gameplay. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face. The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay. We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/foFP_BDXh84 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Project Rise and Gameplay Mechanics 03:11 Game Development Insights and Alpha Testing 05:54 Gameplay Experience and User Interface Changes 08:45 Tower Upgrades and Game Progression 12:05 Exploring New Features and Perks 15:07 Challenges in Gameplay and Player Strategies 18:01 The Role of Bots and Team Dynamics 20:57 Meta Progression and Long-term Game Viability 23:47 Comparative Analysis with Other Games 27:13 Final Thoughts and Future Predictions 30:41 Game Progression and Leveling Up 35:16 Balancing Game Difficulty and Player Experience 40:11 Comparing Game Mechanics and Market Positioning 45:29 Final Thoughts and Future Predictions --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Supercell focuses on refining successful game mechanics. Project Rise is currently in its alpha testing phase. Gameplay is easier with the introduction of bots. The user interface has seen significant improvements. Tower upgrades play a crucial role in game progression. New features and perks enhance the gameplay experience. Players face challenges that require strategic thinking. The game may appeal to a niche audience. Comparisons with other games highlight its unique position. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition. The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making in the competitive mobile gaming landscape. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/56V_6ZYyM_0 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Game Genres and Revenue Models 01:14 Understanding CPI and LTV in Mobile Gaming 12:09 Churn Prediction and User Retention Strategies 14:37 Decision-Making Based on CPI vs LTV 18:01 Payback Periods Across Game Genres 22:30 Utilizing LTV Predictions for User Acquisition 28:09 Conclusion and Key Takeaways --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me --------------------------------------- Takeaways CPI is a critical metric for user acquisition budgets. Different game genres have varying payback periods. User engagement directly influences LTV. Regular game updates can enhance user retention. For profitability, CPI should always be lower than LTV. Predictive modeling aids in targeting high-value users. Analyzing competitors can provide valuable benchmarks. Understanding the CPI-LTV equation is essential for success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked. Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! against other games in the market and speculate on its future prospects. Additionally, we explore the intricacies of mobile game monetization, focusing on the impressive revenue generated by specific games, ad networks' role, and user acquisition strategies. We discuss the importance of creative marketing approaches and how game mechanics can enhance player engagement. Our conversation concludes with insights into the future of mobile gaming and the challenges of monetization. Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what's next for game marketers and developers alike. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/fLkvGTgDQjw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Blockblast and Its Impact 02:53 Analyzing Download Numbers and User Engagement 05:55 Game Mechanics and User Experience 09:00 Dynamic Difficulty and Personalization 11:54 Revenue Generation Strategies 15:01 Comparative Analysis with Other Games 17:55 Conclusion and Future Prospects 21:51 Monetization Strategies in Mobile Gaming 24:29 The Role of Ad Networks and Mediation 27:17 User Acquisition and Funding Strategies 30:36 Creative Approaches in Game Marketing 37:20 Game Mechanics and Player Engagement 41:50 Conclusion and Future Insights --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Block Blast has broken records with over a million downloads a day. Dynamic difficulty adjustments enhance user retention. The game mechanics are simple yet effective in keeping players engaged. Creative marketing strategies play a significant role in user acquisition. Ad revenue is primarily generated through interstitials and banners. The game has nearly 15 million daily active users. User experience is tailored through A-B testing and personalized content. The mobile gaming industry is highly competitive and requires innovative approaches. Block Blast exemplifies the potential of ad-driven revenue models in gaming. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid National Security Concerns This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lancaric Youtube: https://youtu.be/xC_IuoC1J8w Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The TikTok ban was lifted after 13 hours! --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing. --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube:https://youtu.be/kjDRP7ZlvD0 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ --------------------------------------- Chapters 00:00 The Future of AI in Gaming 03:14 Celebrating Milestones and Announcements 06:05 Creative Trends in Mobile Gaming 08:53 The Rise of AI-Driven Creatives 11:57 Trends in Game Marketing and Creatives 14:47 The Impact of AI on Game Development 17:47 IP Infringement and Ethical Concerns 21:06 The Evolution of Game Creatives 23:53 Future Predictions for Mobile Gaming 26:52 Creative Strategies for Lowering CPI 28:38 Innovative Hooks and Game Creatives 30:39 Celebrity Cameos and Their Impact 32:55 The Rise of Merge Games 35:39 AI in Game Marketing 38:50 Understanding CPI and Campaign Scaling 41:38 The Evolution of Game Creatives 44:29 Satisfying Game Mechanics and ASMR Creatives 47:49 Trends in Game Development and Marketing --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways AI is becoming increasingly relevant in the gaming industry. The mobile gaming industry is heavily influenced by 4X! Copying in the mobile gaming industry is rampant and often untraceable. AI tools are revolutionizing the way game creatives are produced. We express a desire for better quality creatives in the industry. Ethical concerns regarding IP infringement are raised during the discussion. Predictions for the future of mobile gaming are made based on current trends. Lowering CPI often involves outrageous hooks and creative strategies. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms. He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive mobile gaming market. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar Youtube: https://www.youtube.com/watch?v=duVmJbcTKaM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 The Impact of CPI and IDFA on User Acquisition 01:39 Product Trends for Mobile Games in 2025 07:52 Adapting Proven Steam Games to Mobile 12:15 Casual Genre Disruption: Solitaire and Beyond 19:51 The Evolution of Hidden Object Games 23:34 Fake Creatives and Mini-Game Proliferation 34:00 Templatization: The Key to Success in Mobile Gaming --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways CPI and IDFA significantly affect user acquisition efficiency. Adapting successful Steam games to mobile is crucial. The mobile gaming market is seeing a trend towards casual genre disruption. Hidden object games are becoming more casual and approachable. Fake creatives are prevalent in the current app store landscape. Templatization is essential for success in mobile gaming. Fast iteration and adaptation are key to capturing trends. Expertise in game adaptation is necessary for success. The mobile gaming market is expected to see exciting new releases. Understanding market trends is vital for game developers. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and user acquisition insights, highlighting the importance of production quality and effective ad strategies. Our discussion also touches on the game's future prospects and the overall landscape of puzzle games in the market. Is Magic Sort the next big thing in gaming? --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube https://youtu.be/Pq0oDsdpc6Y --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to the Gaming Show 01:46 Magic Sort: The Next Big Thing 06:41 Gameplay Mechanics of Magic Sword 14:15 Monetization Strategies in Puzzle Games 20:22 User Acquisition and Revenue Insights 31:21 Ad Strategies and Future Prospects --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The gaming industry is evolving with new titles like Magic Sort. Production quality is crucial for success in the gaming market. User acquisition is a key factor in scaling a game. The streak mechanic enhances player engagement and monetization. Magic Sort has shown promising metrics since its launch. Effective ad strategies are essential for user retention. The importance of LiveOps features in maintaining player interest. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies. The conversation also touches on the trends in mobile gaming and the importance of community engagement for game longevity. At the end, we share insights on the game's hype and its potential impact on the gaming landscape. --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/aDMkY559Vu4 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- Chapters 00:00 Introduction to the Gaming Landscape 02:57 Exploring Dark and Darker: Game Mechanics 05:46 Survival and Extraction Gameplay 09:06 Class Systems and Character Progression 11:53 Monetization Strategies in Gaming 14:49 Mobile Gaming Trends and Predictions 18:07 Community Engagement and Game Longevity 20:59 Final Thoughts and Future Outlook --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Dark and Darker features unique survival and extraction gameplay mechanics. Class systems in games enhance player engagement and strategy. Mobile gaming is becoming a significant focus for developers. Community engagement is crucial for the longevity of games. The thrill of gameplay is heightened by the risk of losing everything. Monetization can be tied to gameplay mechanics, such as fear of loss. The success of a game can be influenced by its hype and community support. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin https://lancaric.substack.com/p/everything-you-need-to-know-about https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/Q9W04l1u8UI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Mobile Mediation and Ad Revenue 03:05 The Evolution of Mobile Advertising 05:48 The Rise of Mediation Platforms 09:07 Understanding Mediation Platforms: Pros and Cons 11:59 How Ad Revenue is Calculated 14:59 Best Practices for Ad Networks 17:53 Strategies for Soft Launching Apps 20:46 Scaling and Ad Stack Optimization --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Mobile mediation is crucial for maximizing ad revenue. The App Store's launch in 2008 revolutionized app discoverability. AdMob was the first to show ads in mobile apps. Mediation platforms help developers get better ad prices. ECPM and fill rates are key to understanding ad revenue. Competition among ad networks increases revenue potential. Soft launches require a focus on ad impressions over ECPM. Scaling requires a more sophisticated ad stack. Understanding user behavior is essential for ad success. The mobile advertising landscape is constantly evolving. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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