Deconstructor of Fun

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A podcast​ about everything and anything in Free-to-play games. Just like the blog (www.deconstructoroffun.com), Deconstructor of Fun podcast dives deep into the business side of free-to-play games in search of what makes them successful - and fun. The podcast is a long-form conversation hosted b…

Michail Katkoff


    • Jul 21, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 59m AVG DURATION
    • 675 EPISODES

    Ivy Insights

    The Deconstructor of Fun podcast is an essential listen for anyone working in the game industry, particularly those in mobile game development. With a diverse cast that represents different perspectives within the industry, the discussions and disagreements provide valuable insights and insider takes on the latest trends and news. The hosts are knowledgeable industry veterans who provide well-informed discussions with actionable takeaways.

    One of the best aspects of this podcast is the mix of industry expertise across the group. The hosts bring unique perspectives and experiences to the table, creating dynamic and engaging discussions. The conversations feel like a chat among friends, making listeners feel like they're part of the conversation. Additionally, the hosts often reveal insider information or speculate on things they've heard through their contacts, giving listeners access to behind-the-scenes knowledge.

    While there are many positives about this podcast, one downside is occasional technical issues. As the hosts are located in different parts of the world, there are times when they talk over each other or experience periods of silence. While understandable given the circumstances, it would be beneficial if these issues were addressed to enhance the overall listening experience.

    In conclusion, The Deconstructor of Fun podcast is an excellent resource for those interested in staying up to date with game industry news and trends, especially in mobile game development. The knowledgeable hosts provide valuable insights and actionable takeaways, improving listeners' perspective on the industry. Despite occasional technical hiccups, this podcast is highly recommended for anyone looking to delve deeper into game design and mechanics in both free-to-play and mobile games.



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    Latest episodes from Deconstructor of Fun

    From Crying Alone in Bangalore to Panic Attacks at Gamescom with Joseph Kim, CEO of LILA Games

    Play Episode Listen Later Jul 21, 2025 78:16


    From crying alone in Bangalore to panic attacks at Gamescom, this is a brutally real look at what it actually costs to chase a vision. Mishka Katkoff (Deconstructor of Fun) and Joseph Kim (Lila Games) reunite for the rawest, most honest founder-to-founder conversation you'll hear this year. They dive deep into the sacrifices, suffering, and stress of building companies from scratch, away from the LinkedIn highlight reels.5:00 – Suffering vs. Sacrifice: Is Work Just Avoidance?10:45 – Why Founders Trade Family for Vision15:30 – Would You Let Your Kids Follow Your Path?20:00 – Lessons from Building (and Breaking) a Startup27:30 – The #1 Mistake Founders Make: The Team31:50 – Fractional Work, Focus, and Saying No36:30 – Redefining Success Without Losing Yourself41:00 – What a Billion-Dollar Exit Really Means47:15 – How We'll Judge Ourselves on Our Deathbeds52:00 – Life in Phases: When to Grind, When to Let Go56:00 – AI, Ambition, and the New Have vs. Have-Nots1:02:00 – The Hidden Cost: Panic Attacks, Crying, and Total Burnout1:12:00 – What's Next for Mishka and Joe

    TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises

    Play Episode Listen Later Jul 17, 2025 73:56


    Upcoming events:Whiskey Tasting: https://event.appsflyer.com/gamescom2025/AFHeroic Party: https://lu.ma/tjkk5r8kThe crew kicks things off by breaking down Roblox's bold new IP licensing platform—will it unlock the next Pokémon or just spin up another corporate side quest?Then it's off to Turkey for a pulse check on one of mobile gaming's fastest-evolving markets, followed by a surprise breakout story from France that's punching way above its weight class.We rewind the clock on Kixeye to understand how Kingdom Maker clawed its way back into the spotlight—just in time to shift focus to the real battlefield: user acquisition.Moon Active and Scopely are locked in an all-out UA war, with budgets big enough to fund a small nation. Add some industry espionage, a sprinkle of aggressive cloning, and you've got a market where only the paranoid survive.Oh, and yes—we're still trying to decide if Monopoly Go is actual genius or just Coin Master in a tuxedo.02:56 Podcast News27:16 Roblox's New IP Licensing Platform36:08 Turkish Mobile Game Market Insights44:11 French Mobile Game Developer's Success49:49 Kingdom Maker and Kixeye's History58:42 Moon Active vs. Scopely: The UA War59:21 Industry Espionage and Market Competition01:01:16 Monopoly Go and Coin Master Strategies01:05:53 Final Thoughts on Market Strategies

    296. Secrets Behind Monopoly Go's Record-Breaking Launch with Ben Webley, CMO of Scopely

    Play Episode Listen Later Jul 15, 2025 10:35


    At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!'s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you're in gaming and not taking notes on this one, you're already behind.

    Pakistan's Unexpected Rise in Gaming with Saad Hameed, CEO of Game District

    Play Episode Listen Later Jul 14, 2025 7:10


    Game District CEO Saad Hameed joins Michail Katkoff to tell the untold story of Pakistan's booming gaming industry. From bootstrapped studios to billion-download success, we dive into the rise of Lahore as a serious global player, why Pakistan could be the next Turkey or Vietnam, and what's holding the ecosystem back from its breakout moment. This is the episode you didn't know you needed.Connect with Saad: www.linkedin.com/in/saadhameedkh00:00 Introduction to Game District and Saad Hameed02:47 The Structure and Philosophy of Game District05:41 The Rise of Gaming Studios in Pakistan08:46 Challenges and Opportunities in the Pakistani Gaming Ecosystem11:30 The Role of Education and Talent Development14:19 Venture Capital and Funding Challenges17:22 Monetization Strategies and Market Focus20:11 Live Operations and Competitive Landscape30:36 Competitive Advantages of Pakistan's Gaming Ecosystem32:58 Bottlenecks and Growth Drivers in Pakistan's Gaming Industry40:56 Work Culture and Entrepreneurial Mindset in Pakistan45:45 Pakistan's Unique Strengths in the Gaming Market52:57 Pathways to Breakout Success for Pakistan's Gaming Industry

    TWIG #339 Merge Games, Gen Z Spending Patterns, and the Shift inside Studio Cultures

    Play Episode Listen Later Jul 11, 2025 53:58


    We kick things off with a no-holds-barred Supercell rant before diving into the hottest industry stories—from Xbox Game Pass profitability to Apple's latest regulatory headache in the EU. We break down Supercell's shifting strategy, IPO rumors, and what it all signals for the wider market.The crew also explores Gen Z's changing spending habits, mobile monetization trends, and why Merge games might be due for a second wind. Plus: Mecha Break's breakout moment, studio culture shifts, and where smart money is going in games right now.Heroic Gamescom Party > https://lu.ma/tjkk5r8kChapters:01:57 Supercell Rant06:03 Xbox Game Pass Profitability Debate10:21 Apple EU Regulations and Tier System13:31 Supercell's Strategy and IPO Speculations21:11 Gen Z's Changing Spending Habits24:40 Disposable Income and App Spending Trends26:40 Gen Z Gaming Preferences28:51 Investment and Industry News28:59 Company Culture38:19 Merge Genre Insights42:57 The Rise of Mecha Break43:58 Monetization Strategies in Gaming53:07 Conclusion and Next Week's Topics

    294. Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)

    Play Episode Listen Later Jul 7, 2025 76:14


    Mishka Katkoff interviews Seth Sivak as they discuss startup culture, leadership, company values, product market fit, cultural onboarding, adaptive culture, game industry, entrepreneurship, team dynamics, and management. They discuss the importance of company culture, how it can be shaped and influenced, and the challenges of maintaining a healthy culture as a startup scales. Seth shares insights on cultural onboarding, the adaptability of culture, and the lessons learned from his experiences in the gaming industry. The conversation emphasizes the need for leaders to be intentional about culture and to regularly assess its impact on team dynamics and overall success.Seth's newsletter: https://sethsivak.substack.com/02:44Navigating Layoffs and Founding Proletariat05:10The Importance of Culture in Startups07:39Defining and Measuring Culture11:38The Role of Leadership in Shaping Culture14:21Cultural Tools and Their Impact18:47Iterating on Culture as a Product21:16Conclusion and Key Takeaways26:52Navigating Work-Life Balance in Startups29:43Cultural Recognition and Team Dynamics34:03Defining Good vs. Bad Company Culture38:10The Challenges of Setting Cultural Boundaries42:25Navigating Social Issues and Company Culture46:51Onboarding and Cultural Integration in Growing Teams49:40Cultural Onboarding and Integration51:30The Art of Copying Culture53:48Learning from Successful Cultures58:01Adaptive Culture vs. Rigid Culture01:07:03Evolving Beliefs About Culture01:08:03The Meaning Behind Proletariat's Name

    TWIG #338 Apple's Cat-and-Mouse Game, Xbox's Doom Loop, and Splitgate 2's $100M Misfire

    Play Episode Listen Later Jul 3, 2025 62:05


    The boys-only episode talks about layoffs sweeping through top Swedish studios before diving into yet another round of Xbox layoffs. In this episode, we also cover Apple's ongoing cat-and-mouse game with the EU's DMA rules and unpack the critical difference between private equity and venture capital in gaming. The crew analyzes the early flop of Marvel Mystic Mayhem before talking about how Splitgate 2 is already struggling to justify its existence.02:36 Sweden's Gaming Industry Layoffs05:22 Gamescom Events Preview06:13 Microsoft Layoffs and Xbox Strategy13:29 Apple's Response to the DMA21:59 Private Equity vs. Venture Capital in Gaming32:41 Eve Online: Myth vs. Reality34:02 Uma Musume Pretty Derby's US Launch36:42 Marvel Mystic Mayhem's Struggles42:55 Rainbow Six Siege: A Decade of Success47:47 Splitgate 2: The Rise and Fall56:25 The Harsh Realities of the Gaming Market01:00:58 Up Next

    293. Walking Away from Venture Capital with Sophie Vo

    Play Episode Listen Later Jun 30, 2025 64:11


    In this episode, I sit down with Sophie Vo, studio founder, podcast host, and now the creator of Orin Retreats, to unpack why she walked away from the startup rat race to build something intentionally small, sustainable, and soul-aligned. We talk about the version of success that nearly broke her, why the VC model fails most founders, and how depth, not scale, became her new metric for impact. If you've ever questioned the path you're on, this conversation might just reframe what “winning” really looks like.00:00 Redefining Success05:47 The VC Dilemma12:48 Navigating Co-Founder Dynamics18:32 Bootstrapping vs. Venture Capital: A Founder's Perspective24:16 The AI Coaching Experience29:52 Creating Human Connection in a Digital World39:25 The Roots of Distrust Among Women42:00 Navigating Female Networks and Support46:45 The Importance of Self-Awareness in Leadership52:11 The Role of Coaching in Personal Growth56:37 Advice and Insights from the Journey

    TWIG #337 Supercell's AI Ruse and Microsoft's Muddled Xbox Strategy

    Play Episode Listen Later Jun 26, 2025 63:17


    We discuss Believer's potential survivor, the layoffs at Mind's Eye, and Netflix's surprising decision to axe key mobile titles. But the real meat is Supercell: what the hell is going on in Helsinki? From performance stagnation to communication silence, we unpack the company's evolving strategy—or lack thereof.Also on deck: Riot's dev woes, Microsoft's muddled Xbox strategy, and what YouTube's 20th anniversary tells us about the future of game content. We wrap with a look at emerging trends in mobile and Steam that could define the back half of 2025.02:13 Shills02:57 Meta Marketing Summit Experience07:41 Gamescom09:58 Believer Startup Update10:52 Mind's Eye Layoffs12:17 Netflix Mobile Games Removal16:49 Supercell's Strategy and Performance31:51 Supercell's Communication Strategy36:05 YouTube's 20th Anniversary and Gaming Highlights38:12 Riot Games' Development Challenges43:17 Microsoft's Xbox Strategy Critique52:58 Emerging Trends in Mobile and Steam Games

    Where Do Geogames Go After Niantic's $3.5B Exit with Lauren Steidl, CEO of Integrated Reality Labs

    Play Episode Listen Later Jun 22, 2025 35:32


    From Niantic's $3.5B sale of Pokémon GO to Scopely, to the rise of SLAP, a fast-paced, IRL multiplayer game that blends social tagging with viral video content Jen Donahoe and Lauren Steidl, CEO and co-founder of Integrated Reality Labs, explore how geogames are evolving from novelty apps into a new genre of play.Why Pokémon GO showed both the power and the limits of GPS gamingThe tech leap making real-world multiplayer actually workSLAP's breakout performance—10 sessions/day, no paid UAHow TikTok culture is shaping the next generation of mobile gameplayWhy the future of mobile gaming may lie in neighborhoods, not screens

    TWIG #336 Candy Crush Veterans Return as Marathon Runs Out of Steam

    Play Episode Listen Later Jun 19, 2025 65:08


    We start with a massive Switch 2 record-breaking pre-launch momentum and what it signals for Nintendo's comeback strategy. Then it's on to Tencent's rumored bid for Nexon that could reshape the Korean gaming landscape.Candy Crush OGs jump back into the game as we unpack the shock closures (RIP Believer), restructures (Warner Bros Games), and slowdowns (Bungie's Marathon, Build a Rocket Boy). Plus: Mobile Gaming Trends 2025, Remedy's mysterious new drop, and why Kingshot might be the next game to watch.Sharp, unsentimental, and essential, just how you like it.Appsflyer State of Creative Optimization: shorturl.at/MjaizTimestamps02:54 – Saltwater Fish Tank Update04:02 – Shilling and Blog Highlights07:56 – Mobile Gaming Trends 202513:35 – Not E3 Events Recap19:12 – Switch 2 Record-Breaking Launch27:00 – Tencent's Potential Nexon Acquisition29:26 – Korean Gaming Industry Insights30:42 – Western Capital in Eastern Markets32:01 – Stellar Blade's Success on Steam35:07 – Candy Crush Veterans' New Venture36:42 – Nice Plans Studio's Funding Round38:05 – Warner Bros. Game Restructure39:36 – Believer's Shutdown42:17 – Build a Rocket Boy's Struggles49:31 – Bungie's Marathon Delay50:18 – Remedy's New Release56:13 – King Shot's RiseSubscribe, rate, and tell a friend who's still waiting on the Marathon beta.In this podcast, the group shares **game dev** secrets and **game design** insights from working in the industry. They also discuss the realities of **game development**, covering everything from the highs to the lows, and provide a **reaction video** to specific scenarios that can happen. The discussion also includes stories from **indie game dev** studios.

    291. AI in Games: Innovation or Ethical Time Bomb? With George Ng, CTO of GGWP

    Play Episode Listen Later Jun 16, 2025 44:24


    Mishka Katkoff talks with George Ng, co-founder and CTO of GGWP, about the real AI crisis in gaming—and it's not what you think.From manipulative personalization to privacy nightmares, we unpack how AI is already reshaping development, monetization, and the player experience. George breaks down the tech behind the buzz, the moral minefields, and whether AI will elevate creativity or just flood the market with noise.Topics: • AI as a tool—or a trap—for player engagement • The shifting role of creatives in an AI-driven dev pipeline • Procedural generation, NPCs, and the illusion of emotion • Why the biggest threat isn't bad AI—it's good AI used badlyConnect with George on LinkedIn: www.linkedin.com/in/georgeng/Sponsored by: AppCharge, Sensor Tower, Want to work with us? Reach out: consulting@deconstructoffun.com00:32 - Ethical concerns: AI personalization, monetization & manipulation03:17 - AI bias and fairness in moderation07:33 - How AI impacts game development & team structure11:03 - Where AI's impact is most significant: narrative design?13:01 - The future of autonomous NPCs & emotional attachment16:39 - Procedural generation: Can AI replace human designers?21:07 - Market trends: AI, copycats, and the “bull vs. bear” case34:51 - Fully AI-generated games: who needs them?42:45 - The future of AI in game development

    TWiG #335: Embrace CEO Exits, Pokémon meets Genshin and Nintendo's Mysterious On Switch

    Play Episode Listen Later Jun 13, 2025 59:53


    Habby has a new surprise launch that may push the publisher to $1B ARR. Apple somehow does worse than Game Center 2.0, while Xbox delivers a near swan song. Did we mention LARS IS GONE FROM EMBRACER? Eric vows a commitment of swear-free chastity, while Jen and Phil remind him of his true podcast self.03:33 Off the Record in LA05:27 Phil's Singapore Experience07:28 Dune Awakening and Game of Thrones Kings Road09:14 Off the Record Event Highlights12:53 Embracer CEO Shakeup15:55 Unity CTO Resignation17:28 Xbox Showcase Disappointment21:29 Xbox Handheld Announcement24:51 Call of Duty Marketing Concerns29:52 Fun Plus and the Pokémon MMO34:45 Summer Games Fest Highlights36:30 Nintendo Switch 2 and Third-Party Challenges40:20 Apple's New Gaming App46:59 Tim Sweeney's Explosive Interview50:52 New Marvel Games Announced53:01 Whittle Defender's Surprising Launch53:52 Habi's Success and Future Prospects56:19 Art Style Shifts in Midcore Games

    290. 10 x Co-Development Trends: Why the Best Studios Are Scaling Without Hiring

    Play Episode Listen Later Jun 9, 2025 67:02


    Mishka Katkoff sits down with Carla Rylands—external development expert, XDS Advisory Committee Chair, and consultant for XDS Spark—to dive deep into the 2024 XDS Insights Report.In this episode:Key trends in external development, co-development, and industry shifts following the pandemic. The growing role of AI in game development: how publishers and service providers are using (or not using) AI. Budget trends, rates, and the business realities facing external studios. Why publishers are sticking with trusted partners and the importance of security, flexibility, and due diligence https://xdsummit.com/https://www.linkedin.com/in/carlarylance/https://deconstructoroffun.com/slackTimestamps:00:00 – Intro & technical mishaps02:00 – What is the XDS Insights Report?06:00 – Trends in external development & co-dev15:00 – Budgets, rates, and industry shifts25:00 – The rise of AI in game development35:00 – Security, trust, and partner selection45:00 – Q&A and closing thoughts#ExternalDevelopment #XDS #Podcast #GameIndustry #AI #CoDevelopment

    TWIG #334 The $200,000,000 Greenlight Failures and Activision's Tone-Deaf In-Game Ads

    Play Episode Listen Later Jun 6, 2025 53:25


    The crew dives into a jam-packed week of industry news from Nintendo's upcoming Switch 2 launch to Epic's evolving Store strategy. We unpack the growing importance of social features in games and the buzz around the new D&D project from the Star Wars Jedi director. Meanwhile, Elden Ring's Night Reign expansion proves brutally satisfying, while Zynga quietly shuts down the studio behind Torchlight. We also tackle Activision's tone-deaf in-game ads and finish with a sharp Philosophy Corner: why do so many AAA green lights go wrong—and what game dev processes desperately need fixing? Don't miss it.03:46 Pride Month Reflections05:14 Personal Updates06:18 Rants and Industry Insights09:31 LA Event Announcement11:32 RIP Sims Co-Creator Tim Luo12:58 Switch 2 Launch18:32 Epic Games Unreal + Game Store22:36 Social Features and Competition25:10 Star Wars Jedi Director's New D&D Game27:12 Elden Ring Night Reign: A Tough but Rewarding Experience31:42 Zynga Shuts Down Torchlight Developer33:09 Activision's Controversial In-Game Ads35:28 The Problem with AAA Green Lights41:02 The Need for Better Game Development Processes

    289. Mobile Gaming in 2025: 10 Trends That Matter

    Play Episode Listen Later Jun 5, 2025 51:13


    State of Gaming report: https://tinyurl.com/5eyye63dIn this episode, Mishka Katkoff sits down with Sensor Tower gaming insights analyst Sam Aune to dissect the state of mobile gaming in 2025. They unpack download trends, the evolving UA playbook, the hybrid casual boom, and shifting genre engagement. The conversation dives into emerging markets, how ads really impact player behavior, and what Gen Z expects from modern mobile games. Backed by fresh Sensor Tower data, Aune breaks down where the biggest opportunities—and pitfalls—lie for today's game makers.02:10 Current Trends in Mobile Gaming Downloads05:12 User Acquisition and Monetization Strategies07:45 Engagement Trends in Game Genres11:31 The Rise of Hybrid Casual Games16:49 Emerging Markets and Growth Opportunities23:39 Revenue Trends Across Game Genres27:36 Balancing Niche and Audience Size30:59 The Decline of New Game Releases31:56 Understanding Gen Z Players35:38 Gender Targeting in Game Development41:55 The Role of IP in Game Success45:04 Market Concentration and Expansion Strategies

    288. Why Most Games Deserve to Die — And How Voodoo Finds the Ones That Don't

    Play Episode Listen Later Jun 2, 2025 51:22


    In this episode, Deconstructor of Fun's Mishka Katkoff sits down with Thibault de Vésinne-Larüe, VP of Core Gaming at Voodoo, to unpack one of the industry's most ruthless yet successful publishing machines. How does Voodoo test 2,000 prototypes a year? What separates great studios from the rest? Why do most games get killed — and how do you know which ones to bet on? If you're serious about understanding hybrid-casual publishing, this is required listening.00:40 Characteristics of Top Performing Teams04:31 Prototyping Process and Metrics22:03 Soft Launch and Monetization25:31 Shift from Ads to In-App Purchases28:17 Scaling Game Development Teams31:49 Structuring Partnerships with Developers40:53 Common Mistakes in Game Development46:39 Breaking into Voodoo's Ecosystem48:48 Conclusion and Future Goals

    TWIG #333: Apple's Stand Up Comedy, Fortnite Mobile's Tea Leaves, and a Mystery Success

    Play Episode Listen Later May 30, 2025 63:35


    With Michail out, and definitely not living a jetset life, Jen, Eric, Adam, and Phil huddle around the WWDC campfire to tell tales of Game Center. There's a big change to Battlefield that threatens the franchise, while Delta Force rises as a threat to the East. Split Gate 2? Not so much. Jen defends Apple, marketing, and transmedia, all in one, while Adam claims a Marvel Rival bet and claps for the French. Eric certainly isn't clapping for Game Pass and Doom, while Phil tries to Grow a Garden.02:19 Rumors and Updates in the Gaming Industry03:13 AI Kick-Off07:32 TV Campaigns and Marketing Strategies10:45 Off the Record Event and Industry Networking16:54 Apple's 30% Fee and Game Center 2.025:10 Ubisoft's Legal Troubles and Workplace Culture27:10 Jade Raymond's Career Moves28:26 Breaking News: EA Shuts Down Black Panther Game31:19 Expedition 33: A Small Team's Big Success33:24 Doom the Dark Age: Game Pass Impact34:57 Game Pass Debate: Success or Failure?43:18 Splitgate 2: Struggling to Gain Traction46:26 Fortnite iOS Relaunch: Lukewarm?51:40 Battlefield 659:44 Roblox's Grow a Garden

    287. Fat Cats, Steaming Decks, all GaaS and no Subscriptions with Rhys Elliott of Alinea Analytics

    Play Episode Listen Later May 27, 2025 78:45


    Michail Katkoff and Rhys Elliott break down the widening gap between legacy studios bogged down by process and fresh teams building with urgency. From the slow death of bloated AAA games to the shaky economics of Game Pass, they explore why shorter, more creative games are winning hearts—and why team quality now matters more than genre. Plus: why subscription models are struggling, and how devices like Switch 2 and Steam Deck might reshape portable play.Rhys Elliotwww.linkedin.com/in/rhyselliott/Alinea Analyticswww.alineaanalytics.com00:00 Introduction and Background04:52 Fat Cats vs. Hungry Cats22:05 Evaluating Game Development Teams24:36 Investment Principles in Startup Life26:31 The Shift from AAA to AA Games33:25 The Demand for Shorter Games39:45 The Challenges of Subscription Gaming49:04 The Future of Game Pass and Subscription Models53:35 The State of Subscription Services55:50 Live Services vs. Premium Games66:20 The Future of Portable Gaming

    TWIG #332 Finland's Game Industry Woes, Supercell's Transmedia Moves and Roblox's Commercialization

    Play Episode Listen Later May 23, 2025 62:23


    The BIG stories: 1. Finland's game awards controversy (yes, it's messier than you think)2. Epic's endless courtroom war with Apple 3. Supercell's dual bet on transmedia and AI. The team also breaks down the implications of ChatGPT infiltrating development workflows, the battle brewing in the Solitaire segment, and what Roblox's new in-game shopping means for UGC economies. Add in Take-Two's financials and some spicy predictions on AI's workplace takeover—and you've got a packed episode that hits strategy, creativity, and the future of the industry in one fatality-worthy sequence.02:29 Industry News Highlights04:24 Meta Horizon Worlds and Game Development Insights05:25 Podcast and Blog Updates07:00 Dreams TV Campaign Analysis09:32 Finn Game Awards Controversy13:36 Epic Games vs. Apple: A Legal Battle21:45 Supercell's Transmedia Ventures29:03 Supercell's AI Initiatives29:55 AI's Impact on the Workplace30:34 ChatGPT in Game Development32:00 The Future of AI in Gaming41:23 Solitaire Market Shake-Up45:15 Take-Two's Financial Overview53:41 Roblox's New In-Game Shopping01:00:57 Conclusion and Outro

    286. Bots in Gaming: The Good, The Bad, and The Future with GGWP's George Ng

    Play Episode Listen Later May 22, 2025 24:27


    We are joined by George Ng, co-founder and CTO of GGWP, to dive deep into the world of bots in gaming. We explore the differences between game-created bots and player-created bots, the cat-and-mouse game of detecting and preventing bots, and regional differences in bot usage. We also look ahead at the evolving landscape of bots in gaming and discuss strategies that studios can adopt to stay ahead. 01:09 The Impact of Bots on Player Experience13:21 Regional Trends in Bot Usage14:57 The Future of Bots in Gaming20:37 Conclusion and Final Thoughts

    285. What Gaming Taught Them—And Why App Companies Are Hiring Them Fast with Mission One's Gerard Miles

    Play Episode Listen Later May 19, 2025 77:44


    Why are seasoned PMs, growth leads, and designers ditching games for fintech, wellness, or even dating apps? What do these companies see in game industry vets—and what blind spots do they have?In this episode, Mishka Katkoff talks with executive headhunter Gerard Miles about one of the most underreported shifts in tech: gaming talent is migrating to the app world. 03:14 Understanding Talent Migration and Skill Sets12:20 Engagement and User Experience in Apps18:17 The Future of Gaming and Consumer Apps31:07 The Evolution of Game Marketing Strategies37:04 Cultural Differences Between Game and App Industries56:41 Career Transitioning: From Gaming to Broader App Ecosystem 01:03:47 The Future of Gaming Professionals in Diverse Sectors

    TWIG #331 Supercell's Second Shot, Triple Dot's Power Move, Microsoft's Strategic Shift

    Play Episode Listen Later May 15, 2025 63:19


    The team reacts to this year's World Video Game Hall of Fame inductees and unpacks Triple Dot's surprising acquisition of AppLovin's mobile games business—what does it signal for the midcore M&A market? With public gaming companies hitting all-time highs, we discuss whether this is a sustainable trend or a short-term sugar high. Supercell's major Squadbusters revamp gets the DoF treatment, and we debate Nintendo's cautious forecasts in light of its market position. Rounding things out, we analyze Microsoft's strategic shifts post-console wars and what the completed Activision deal actually changes for the ecosystem. Packed episode. Big takes. No filler.02:43 Hobby Updates and Banter05:06 Dream Games TV Campaign Analysis06:40 Interview with Mike Quigley07:29 Prize Picks and Predictive Markets17:37 World Video Game Hall of Fame Inductees20:38 Triple Dot Acquires AppLovin's Mobile Game Business30:03 Publicly Traded Gaming Companies at All-Time Highs36:03 Supercell & Squadbusters Revamp50:48 Nintendo's Conservative Forecast 54:16 Microsoft's Strategic Shift and Console Market Impact56:58 The Activision Deal and Its Implications01:02:23 Conclusion and Wrap-Up

    284. Why Everyone Wants to be the Next Mistplay with Aaron Thandi, CCO of Mistplay

    Play Episode Listen Later May 14, 2025 33:53


    Mishka Katkoff interviews Aaron Thandi, Chief Commercial Officer at Mistplay, discussing the innovative approaches to loyalty-driven user acquisition and retention in the mobile gaming industry. They explore how Mistplay has established itself as a leader in rewarded engagement, the importance of personalized user experiences, and the strategic methods behind their global expansion. The conversation also delves into the role of AI in enhancing user engagement and the future opportunities for growth in emerging markets.Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz00:00 Introduction to Misplay and Its Market Position04:11 Understanding Loyalty and Reward Systems08:02 User Acquisition and Retention Strategies10:52 Game Catalog and User Engagement14:26 Geographic Expansion and Market Localization17:32 Future Roadmap and Innovations20:15 Building Strong Developer Relationships23:18 Rapid Fire Questions and Conclusion33:14 Work with DoF!

    283. How I Went From a 3D Artist to GM of a Billion-Dollar Game - Justin McFarlane

    Play Episode Listen Later May 12, 2025 34:34


    Can someone really grow from 3D artist to GM of a billion-dollar title — without switching companies, logos, or careers? SciPlay's Justin McFarlane did just that, and his story is a masterclass in product-first leadership and long-term growth.03:48 Navigating Remote Work Challenges and Team Engagement07:10 Making Tough Decisions: Prioritizing Team Cohesion15:56 Transitioning Teams: Managing Relocation and Operations19:05 The Importance of Listening in Leadership27:57 From Artist to General Manager: Career Growth Insights39:09 The Importance of Purpose in Work45:22 Understanding LiveOps: The Key to Success56:06 Balancing LiveOps and New Game Development

    TWIG #330 The App Store Endgame, Roblox's Growth Playbook and GTA 6 Trailer Dissected

    Play Episode Listen Later May 9, 2025 71:14


    Get the AppsFlyer Creative Report: https://shorturl.at/MjaizThe crew jumps into a galaxy of transmedia takes with May the Fourth and how IPs stretch across games, shows, and beyond—sometimes elegantly, sometimes painfully. We dissect the long-awaited GTA 6 trailer and release window, then shift gears into Dream Games' latest raise and what it says about Turkey's still-thriving gaming ecosystem. The team breaks down Super League's acquisition of Super Social and digs into Roblox's beast-mode growth metrics and smart (if aggressive) pricing strategies. There's love for Expedition 33, curiosity around Overwatch's new stadium mode, and a sharp look at the Epic vs. Apple legal saga—culminating in a bold discussion on the future of app store economics and a tip of the hat to the ever-controversial Tim Sweeney.02:13 May the Fourth and Transmedia18:18 GTA 6 Trailer and Release Date23:03 Dream Games Investment and Turkey's Gaming Ecosystem32:35 Super League Acquires Super Social34:13 Roblox's Impressive Growth Metrics39:08 Roblox's Pricing Strategies43:43 Expedition 33's Success Story47:07 Overwatch's New Stadium Mode50:43 Epic Games vs. Apple: The Legal Battle55:57 The Future of App Store Economics01:09:31 Thank You, Tim Sweeney

    282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO!

    Play Episode Listen Later May 8, 2025 75:11


    EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling

    Play Episode Listen Later May 5, 2025 23:33


    In this emergency podcast episode, Mishka Katkoff and Maor Sason, CEO and co-founder of AppCharge, discuss the implications of the recent Epic vs. Apple ruling, which allows developers to link to external payment methods. They explore the potential benefits for small to medium-sized studios, the strategies larger publishers can adopt, and the importance of building customer relationships through loyalty programs. The conversation emphasizes the need for developers to act quickly and adapt to the changing landscape of mobile gaming and payment methods.00:00 Introduction to the Emergency Podcast05:41 The Impact of the Epic vs. Apple Ruling12:35 Strategies for Developers Post-Ruling19:39 Long-Term Considerations for Developers27:41 Building Customer Relationships and Loyalty Programs

    TWIG #329: Royal Match Goes All-In, Discord Shifts Gears, Call of Duty Meets Its Match

    Play Episode Listen Later May 1, 2025 68:10


    We start where we ended last week: the $50M Royal Match campaign and the issue of overspending. Then it's all about Discord's new CEO and how that signals a potential pivot toward enterprise, ending the platform's gaming-first DNA.Then, the crew covers NetEase's sudden executive shakeup and the surprising Delta Force vs. Call of Duty Mobile battle before unpacking Blizzard's Nexon partnership in Korea. We cap it off with an explanation on why VCs are suddenly frothing over AI in gaming. 02:39 MAU Event and Fireside Chat04:15 Royal Match Campaign Follow-up19:53 Discord's New CEO and Future29:26 NetEase Executive Departures33:19 AI in Gaming Venture Capital37:12 Delta Force vs. Call of Duty Mobile41:08 Blizzard's Publishing Strategy: Nexon Partnership46:34 The Impact of Distribution Duopoly on Gaming53:35 The Future of Game Distribution and Innovation01:02:55 Web Shops and the Changing Revenue Landscape

    282. Do It Better: Creative Production with AI

    Play Episode Listen Later Apr 30, 2025 27:37


    Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information

    281. How UGC Is Extending the Lifespan of Games with Uri Marchand, CEO of Overwolf

    Play Episode Listen Later Apr 28, 2025 54:16


    Mishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf's mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands.This isn't just about mods anymore — it's about the future of gaming economies.00:00Introduction to Overwolf and UGC04:05 The Evolution of Modding in Gaming06:56 Industry Trends: Embracing UGC10:05 Challenges and Opportunities in Modding13:17 The Role of Platforms like Roblox and Fortnite16:32 Balancing Creator Support and Developer Benefits19:37 Sustainability of the Modding Economy22:23 Revenue Share Models in the Creator Economy25:34 The Impact of AI on Modding29:14 The Power of AI in Game Development30:15 Democratizing Game Creation31:01 Challenges in Scaling Overwolf33:51 Overcoming Investment Hurdles37:41 The Future of Overwolf and Gaming43:24 Innovations in User-Generated Content45:39 Changing Mindsets on Premium Mods48:17 Disruption in the Gaming Industry52:09 Lessons Learned from Overwolf's Journey

    TWIG #328 The Hidden Cost of Celebrity Ads and the How Hollywood Doesn't Get Games

    Play Episode Listen Later Apr 24, 2025 67:53


     The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell's latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat's move to independence, the ongoing esports funding debate, and whether Netflix's Rebel Moon game is a flex or a fumble. Valorant Mobile's China launch signals Riot's next big move, while Tencent continues to dominate with titles like Gunfight King. The team dives into Disney's Solitaire push, Habby's intriguing new soft launch, and the return of Royal Kingdom's celebrity-fueled ad campaign—capped off by a heated debate: do TV ads still move the needle for mobile games, or are we watching legacy marketing die in real time?01:56 Industry News Highlights02:47 Supercell Investments Analysis05:35 VC Contradictions and Incentives17:43 GamesBeat Independence20:17 Esports Investment22:31 Oblivion24:15 Netflix's Rebel Moon Game31:00 Valorant Mobile Launch in China32:36 Gunfight King and Tencent's Gaming Dominance33:19 Disney Solitaire40:00 Habby's New Game in Soft Launch46:33 Royal Kingdom's Celebrity Ad Campaign48:44 Debating the Effectiveness of TV Ads for Mobile Games01:06:53 Concluding Thoughts on Marketing Strategies

    280. The Harsh Truths Behind Venture Capital No One Tells Founders with Lightspeed's Mortiz Baier-Lentz

    Play Episode Listen Later Apr 22, 2025 92:42


    Lightspeed's Moritz Baier-Lentz joins us for a no-holds-barred conversation on venture capital, gaming, and the inner workings of multi-billion-dollar venture funds. No fluff—just real talk about fund math, spotting exceptional founders, the future of AI in gaming, and why most investments won't work out (and why that's okay).00:00 from pro-gamer in Diablo II to Goldman Sachs to Lightspeed VC10:00 The Lightspeed model18:00 How Moritz spots truly exceptional founders (hint: not a checklist)24:00 Fund math 10130:00 Studio investing vs. tech investing in games 36:00 How consolidation is reshaping gaming M&A (and why it's a big deal)43:00 Speedrun, a16z's gaming accelerator: innovation or red flag?51:00 Debunking big VC myths58:00 The future of gaming: AI, generative content, and creating the next Roblox1:05:00 How Lightspeed wins competitive deals—and what founders should ask VCs1:12:00 Is raising VC money harder now? Yes. But here's why it's still a golden era.1:20:00 Final thoughts: investing at the edge of what's possible

    TWIG #327 The East-West LiveOps Clash and the New Era of Extraction Shooters

    Play Episode Listen Later Apr 17, 2025 59:31


    Kress is fresh back from Turkiye, sharing on-the-ground insights before diving headfirst into the week's big beats. We break down Epic Games Store's revenue, debate the Minecraft movie's potential for franchise dominance, and unpack the latest M&A and investment trends shaping gaming's future. Inflation's creeping impact on game pricing gets a hard look, while the crew wrestles with the evolving MTX and revenue models. Things heat up with Marvel Rivals throwing punches at Overwatch, a sharp take on Western vs. Eastern LiveOps strategies, and a no-holds-barred discussion about Bungie's Marathon pivot into extraction shooters. To wrap, a quick (and slightly roasted) look at Kingdom's celebrity-packed ad campaign.00:00 Introduction and Host Introductions03:09 Chris' Insights from Turkey07:02 Epic Games Store Revenue Discussion13:30 Minecraft Movie and Franchise Management21:07 M&A and Investment Trends in Gaming29:47 Game Pricing and Inflation30:31 MTX and Revenue Models32:59 Marvel Rivals vs. Overwatch37:33 Western vs. Eastern LiveOps44:24 Marathon: The Extraction Shooter58:13 Kingdom's Celebrity Ad Campaign

    279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse

    Play Episode Listen Later Apr 14, 2025 54:33


    In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

    TWIG #326 Supercell Goes VC while Minecraft Kills at the Box Office

    Play Episode Listen Later Apr 10, 2025 66:37


    In this week's episode of This Week in Games, we're joined by special guest Chris Sides for a jam-packed conversation covering everything from transmedia storytelling to the latest moves in the gaming industry. We dive into the surprising momentum behind the Minecraft movie, explore Gen Z trends and market predictions, and unpack Netflix's bold push into interactive fiction. Plus, we break down A16Z's new Speed Run initiative, take a close look at Supercell's evolving investment strategy, and compare War Robots to the newly launched Steel Hunters. 00:00 Introduction and Host Introductions01:58 Special Guest Chris and His Background02:49 Transmedia and Pop Culture Discussion03:48 Industry Updates and News07:03 Podcast Highlights and Recent Episodes09:21 Minecraft Movie Success16:54 Gen Z and Market Predictions20:48 Netflix's Interactive Fiction Strategy28:44 Speed Run Initiative by A16Z30:22 Supercell's Investment Strategy31:19 Supercell's Investment Philosophy32:54 Supercell's Investment History and Performance43:14 Blueprints: The Best Rated Game of 202549:21 RE's Latest Deck Recap53:36 Steel Hunters: Early Access and Unreal Engine01:03:02 War Robots vs. Steel Hunters01:05:02 Conclusion and Farewell

    278. Unlocking Gen Z: Strategies for Game Publishers and Developers

    Play Episode Listen Later Apr 7, 2025 59:33


    In this episode, Deconstructor of Fun's Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming.

    TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network

    Play Episode Listen Later Apr 4, 2025 68:47


    GDC's over, but the takes are still hot. Eric Kress recaps the chaos and questions Dark Legion's staying power, while Phil gives the Game Craft boys a well-deserved nod. Then it's Switch 2 speculation time: is Nintendo finally back in the power game? Meanwhile, Roblox cozies up to Google for rewarded ads—what does that mean for the ecosystem? Meanwhile, AppLovin fights off short seller heat while asserting market dominance. Plus, Tencent's playing the long game with Ubisoft, again—no surprise, but lots to unpack.02:12 GDC Highlights and Dark Legion Update03:18 Game Craft Podcast05:27 CEO Interviews and App Charge Partnership07:31 GDC Attendance and Dark Legion Performance15:58 Switch 2 Announcement23:26 Roblox Rewarded Ads and Google Partnership31:54 AppLovin's Short Seller Allegations36:17 Hedge Fund Hotels and Market Dynamics36:36 AppLovin Market Dominance38:49 Mobile Legends: Bang Bang Acquisition43:57 Supercell's New Game: First Impressions53:22 Ubisoft's $1.25 Billion Tencent Deal01:05:36 Tencent's Long Game and Market Strategy 

    277. Leadership, AI, and Mobile Growth – Insights from AppsFlyer's CEO and co-Founder, Oren Kaniel

    Play Episode Listen Later Apr 3, 2025 80:20


    What makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand vision for AppsFlyer's continued growth and impact.02:44 Building a Company Culture06:33 The Importance of Customer Obsession15:24 Challenges and Early Days of the Startup20:15 Navigating Growth and Scaling Up25:06 Hiring and Nurturing Talent42:15 Transparency vs. Clarity in Leadership44:02 Innovative Solutions for Business Growth56:39 The Role of AI in Business Transformation01:05:47 Building a Sustainable Business Ecosystem01:15:20 Future Prospects and Innovations

    Growing in a Mature Market with Josh Wilson, CEO of SciPlay

    Play Episode Listen Later Mar 31, 2025 71:39


    Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming.Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations03:28 Understanding Q5 and Its Impact on Gaming12:38 Navigating App Store Reliance and Customer Ownership21:46 Stalled Growth in the Gaming Market31:24 Customer Retention as a Business Strategy37:44 Embracing Change and Innovation40:55 The Shift to Hybrid Casual Gaming55:15 The Role of AI in Gaming01:09:02 Future Skills in a Changing Landscape

    TWIG #324: Netflix Games Build Back Better Plan, Launch of DC Dark Legion and Death of Fragpunk

    Play Episode Listen Later Mar 28, 2025 66:42


    Eric speedruns through an a16z correction, while Phil can't wrap his head around Funplus' new 4x Dark Legion thesis. Adam tells us Netease's Fragpunk is dead, and Jen tells us games journalism is alive. Against all odds, Netflix Games records its first positive segment. And did you hear that? It's the inZOI train CHUGGin'.Subscribe to the Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack02:16 Post-GDC Debriefing09:35 A16Z Speed Run13:48 Game Journalism is Back!!17:08 Nintendo Direct and Switch 2 Rumors18:41 MOBA Shutdowns and VC Funded Games25:15 FunPlus and Dark Legion31:00 DC Comics in Gaming: Challenges and Failures35:03 The Future of 4X Strategy Games37:18 Marvel Rivals and Rag Punk Analysis56:27 Netflix's Gaming Strategy

    TWIG #323 LIVE at GDC!!!

    Play Episode Listen Later Mar 26, 2025 69:41


    The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in!Chapters:02:47 Kickoff03:15 GDC Vibe Check06:30 Industry Sentiment and Challenges21:20 Emerging Markets and New Game Development22:26 A16Z Speed Run and Industry Shifts26:21 Funding Trends and Credit Lines27:40 Absurd Ideas and Rumors31:00 Supercell's MoCo Launch33:53 Embracing Experimentation in Gaming38:31 Absurd Compensation Packages in the US43:28 The Future of AA and Indie Game Funding46:57 Highlights from Recent Gaming Events51:55 Impact of the Podcast on Careers01:02:54 The Rise of Apps and AI in Mobile Gaming01:05:05 VCs, Ad Tech, and Online Gambling01:07:41 Closing Remarks and Thank Yous

    281. Do It Better: Creative Production with AI

    Play Episode Listen Later Mar 26, 2025 27:37


    Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information

    275. Beyond User Acquisition: How to Win with Influencer Marketing

    Play Episode Listen Later Mar 24, 2025 48:43


    Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you're testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results.00:00 Introduction to Influencer and Podcast Marketing02:56 Meet the Experts: Marion and Sarah04:33 Defining Influencer and Podcast Marketing08:16 Budgeting and Setting Objectives14:24 Measuring Campaign Performance23:58 Tracking Links and Performance Metrics24:35 Challenges in Getting Clicks25:08 Podcast Advertising Strategies27:21 Creative Performance Reports30:40 Influencer Integration in Games32:56 Effective Campaign Strategies34:45 Deep Integration Benefits38:11 Creative and Contract Tips42:57 Final Thoughts and Recommendations

    TWIG #322 Farmville, Pokemon Go, and Female Gamers

    Play Episode Listen Later Mar 14, 2025 56:59


    Mishka wrestles with the implications of AppLovin's Triple Dot acquisition, while Scopely's latest move has everyone questioning the future of Pokémon Go. Eric breaks down the latest insights from the Turkish gaming industry, while Jen dissects the Midia Research gamer segmentation report. Phil revisits the hypercasual ad playbook, while Subway Surfers just keeps running. Plus, a final look at GDC announcements, the mobile vs. console showdown, and what it all means for the industry.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack04:24 Turkish Gaming Industry Insights06:20 GDC Event Announcements09:16 Triple Dot and AppLovin Acquisition Analysis22:58 Midia Research Gamer Segmentation Report30:10 Social Elements in Gaming30:35 Mobile vs Console31:13 Farmville, Monopoly Go, and Female Gamers33:41 Subway Surfers34:23 The Hypercasual Ad Strategy41:12 Scopely's Acquisition of Niantic Games44:04 The Future of Pokemon Go53:50 Scopely's Strategy

    274. Skillz CEO Andrew Paradise on the $75M Accelerator and the Future of Skill-Based Gaming

    Play Episode Listen Later Mar 12, 2025 47:39


    www.skillz.com/developeraccelerator/We dive deep into the world of real-money skill-based gaming and the exciting new Developer Accelerator launched by Skills Inc. Our special guest, Andrew Paradise, CEO and co-founder of Skillz, sheds light on the potential and market opportunity within this rapidly growing industry, discussing what types of games and studios Skillz is looking to support. 00:00 Introduction and Welcome00:19 Skill-Based Mobile Games Accelerator04:09 Monetization and Market Strategy13:32 Retention and Engagement Metrics22:07 Skill-Based Gaming Market Insights25:36 Understanding Sweepstakes and Skill-Based Gaming26:17 Skill-Based Gaming Prizes and Competitions28:06 Future of Skill Gaming30:32 Expanding Game Genres and Market Reach32:57 Skill-Based Gaming on Different Platforms33:36 Addressing Bot Concerns in Skill Gaming37:43 Insights from the Startup Journey43:14 Challenges and Benefits of Going Public45:52 Conclusion and Final Thoughts

    273. How Türkiye Became the New Capital of Mobile Gaming – And Where It's Headed Next

    Play Episode Listen Later Mar 10, 2025 91:26


    The world-class panel of Turkish founders and investors with Mehmet Ecevit (ex-CEO and co-founder of Gram Games), Batuhan Celebi (CEO and co-founder of Grand Games), and Görkem Turk (founder of Laton Ventures) shares their thoughts on what makes the Turkish gaming ecosystem unique, the importance of data-driven design, and how to maintain company culture while scaling.THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/Chapters:00:00 Introduction and Welcoming Guests00:30 Success Stories and Achievements03:31 Challenges and Strategies in Game Development09:14 Company Culture and Hiring Practices17:47 Scaling Companies and Future Prospects21:14 Insights on the Turkish Gaming Ecosystem31:07 Balancing Creativity and Data-Driven Decisions44:46 Balancing Internal and External Motivations45:56 Early Days and Scaling Merge Dragons47:25 The Impact of External Validation49:29 Cultural Differences in Handling Failure53:20 Challenges in the Turkish Gaming Industry01:07:32 The Importance of Mentorship and Partnerships01:24:22 Future of the Turkish Gaming Ecosystem01:30:43 Conclusion and Community Engagement

    TWIG #321 AppLovin's SHOCK Acquirer, Supercell's New Boat, and Guitar Hero's $1B CORPSE

    Play Episode Listen Later Mar 7, 2025 47:44


    Eric tries his best to make sense of the AppLovin deal, while Monster Hunter Wilds has never made more sense. Laura covers Supercell's Lonely Island play, Boat Game, while Jen defends Disney IP as it STEPs it up in Japan. Phil wants a recount of Guitar Hero's demise, while Activision announces another entry in the franchise.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack00:00 Introduction and Hosts02:27 Today's Topics Overview03:01 Jen's UCLA Story04:00 GDC Announcements05:46 AppLovin's Short Seller Drama07:26 Steam's Record-Breaking Numbers08:32 AppLovin's Game Division Sale12:50 Sony's PlayStation VR 2 Price Drop13:55 Supercell and SpaceApe Updates17:15 Forte's Acquisition of Sealants18:06 Miniclip Acquires Lessmore18:38 Supercell's New Boat Game23:05 Supercell's Market Mismatch23:34 Roblox Comparison Debate24:06 Monetization Challenges25:01 Split Faction Reviews25:43 Fable Delayed Again26:44 Monster Hunter's Global Success31:29 Disney Step in Japan34:10 Scopely's Vanity Play39:06 Guitar Hero Mobile Announcement44:45 The Fall of Music Games46:52 Conclusion and Farewell

    272. From Prototypes to Hits: Inside Rollic's Playbook with CEO Burak Vardal

    Play Episode Listen Later Mar 3, 2025 57:18


     “The way we survive is built on being creative every day” We sit down with Burak Vardal, CEO and co-founder of Rollic, to explore how the company skyrocketed in just a couple of years from a Turkish startup to one of the most successful mobile game publishers in the world.Burak shares insights on: The early days of Rollic and its quick acquisition by Zynga for $168M How they consistently launch hit mobile games The shift from hyper-casual to hybrid-casual and how it changed their business model Why being a gamer-first company is key to their success What makes Turkey a global hub for mobile game development The future of Rollic under Take-Two InteractiveDownload the FREE Hybrid Casual Playbook: metahybridcasualplaybook.splashthat.com/

    TWIG #320 Unity's Fate, Fake Ads, Loot Boxes & GTA's UGC Revolution

    Play Episode Listen Later Feb 28, 2025 60:01


    To meet the Crew, check out our event in the weekly newsletter:https://www.deconstructoroffun.com/subscribeThis week we examine Niantic's valuation and potential exit, questioning whether AR gaming has hit its ceiling. We also break down Unity's latest earnings, examining where the company is headed post-restructuring. Meanwhile, PrizePix blurs the lines between gaming and gambling, raising concerns about the future of real money mechanics.On the platform side, we analyze Hasbro Digital's unexpected success, Steam Deck's impact on the PC market, and whether Epic Game Store's strategy is finally paying off. We also explore GTA's massive UGC potential, Warner Bros studio closures, and dive into the return of Overwatch loot boxes—because what's old is new again.Finally, we look at the latest mobile trends, including Love and Deep Space's unique RPG take and the breakout success of Last War Survival. Oh, and of course, fake ads are still a thing.01:19 Star Wars03:36 Shilling and Advice06:48 Niantic's Valuation and Exit08:48 PrizePix and Gambling11:44 Hasbro Digital's Success16:04 Epic Game Store Analysis23:03 GTA and UGC Potential29:14 Steam Deck's Impact on the PC Market30:17 Unity's Earnings & Vector44:00 Warner Bros Studio Closures45:50 Love and Deep Space: A Unique RPG48:18 Last War Survival's Success50:09 Fake Ads57:33 Overwatch Loot Boxes Return??58:45 Conclusion and Sign-Off

    271. Gaming in the Middle East: Inside Abu Dhabi's Big Bet on Games

    Play Episode Listen Later Feb 24, 2025 63:26


    Marcos Muller, Director of Abu Dhabi talks about how the city is building a world-class gaming ecosystem from the ground up. From talent development to job creation and community engagement, Abu Dhabi Gaming is making big moves to attract studios, support developers, and put the region on the global gaming map. Marcos shares insights on the incentives for game studios, and the growth of the gaming economy in the UAE, and even breaks down some misconceptions about life in Abu Dhabi. If you're a game dev, investor, or just curious about emerging gaming hubs, this episode is a must-listen!connect with Marcos: www.linkedin.com/in/mmhabig/Chapters:00:00 – Intro & Welcome Marcos Muller02:15 – Why Abu Dhabi is Investing in Gaming06:30 – Building a Sustainable Gaming Ecosystem12:45 – The Role of Incubators, Accelerators & Studios18:20 – Financial Incentives & Support for Game Companies23:40 – Addressing the Talent Gap: Visas, Universities & Local Growth30:10 – What Makes Abu Dhabi Attractive for Game Developers?37:55 – Busting Myths About Living & Working in Abu Dhabi45:20 – Abu Dhabi's Long-Term Vision for Gaming50:05 – Final Thoughts & Advice for Game Developers

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