Podcasts about casino marketing

The moment most casino GMs start thinking about hiring a consultant is also the moment most of them make the mistake that costs the most. We unpack the four archetypes of casino marketing consultants, the difference between a marketing plan and a marketing strategy, and the 12 questions that reveal whether the consultant across the table is actually worth hiring. Built for the GM, VP, or marketing director who's tired of being a polite host in discovery calls and wants to walk in as a sharper buyer. Twenty minutes that could save you a six-figure mistake. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c DOWNLOAD the vetting questions at https://bit.ly/vettingquestions

Most casino marketing teams aren't short on activity — they're short on clarity. When guests are choosing between multiple nearby options, strategy becomes the difference between repeat visits and lost trips. This conversation focuses on how regional casinos can define their position, prioritize the right players, and align marketing with the actual guest experience. It's a practical perspective for teams trying to do more with limited time and resources. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Casino guests decide whether they're coming back long before they use the last dollar of free play. The biggest leaks usually aren't the offer—they're friction points: Players Club bottlenecks, confusing redemption steps, peak-time F&B chaos, and check-in moments that feel like warnings instead of welcomes. This breaks down the fastest way to spot what's costing repeat visits and how to align marketing and operations around fixes that show up in revenue. Perfect for a commute, a property walk, or a quick reset before your next leadership huddle. How Hotel Experience Shapes Loyalty in Casino Marketing featuring Ben Scholl https://bit.ly/3Ok1xmR Tools to manage your experience engineering process https://bit.ly/4cgcDSX Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

The one-basket trap has evolved — and in 2026 it's more likely to show up as metric dependency than channel dependency. If one KPI is steering your budget decisions, your marketing system becomes fragile and your reinvestment pressure usually climbs. This quick, on-the-go listen breaks down how to assign each channel a job, choose the right KPI for that job, and run two simple 90-day tests to spot weak links early. Ideal for casino marketers who want a clearer leadership story without adding more work to the week. How to Win More Visits with Traditional Media https://www.jcarcamoassociates.com/casino-traditional-media-strategy-2026/ Why Traditional Media is Still a Winning Bet https://www.jcarcamoassociates.com/why-traditional-media-is-still-a-winning-bet/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Casino marketers spend a lot of time thinking about offers, promotions, and reinvestment—but the hotel experience often plays a major role in whether a guest wants to come back. In this conversation, Julia Carcamo talks with hospitality consultant Ben Scholl about why the first few minutes of a hotel stay matter so much, how friction at arrival can quietly undermine the brand, and why guest experience is a real driver of loyalty. They also explore service recovery, consistency, and the importance of human interaction in shaping how guests feel about a property. Along the way, Ben shares practical insight into how marketing and hotel teams can work together more effectively to deliver an experience that feels aligned, intentional, and worth repeating. Ben on LinkedIn or at ben@btocsolutions.com Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

The casino marketing playbook still “works”—but it often drives response without building preference. This quick, practical reset breaks down seven myths that inflate reinvestment, reward offer-shoppers, and turn your calendar into chaos. You'll get a replacement model you can run: clearer segment goals, better sequencing across channels, and KPIs that measure incremental profit—not just redemption. Perfect for marketers who want sharper decisions between meetings and property walks. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

When budgets are tight and guests are impatient, it's easy to start cutting in the wrong places. Customer service and experience expert Shep Hyken says the one thing you should never cut is what the customer feels. The moment you reduce the guest experience, your players will go looking for it somewhere else — especially when they know what “great” looks like from other brands. In this conversation, Shep joins Julia Carcamo to talk about why service still wins in casino marketing, even when your promotions budget is under pressure. They dive into why about six out of ten customers will choose an experience where price is less important than how they're treated, and how that plays out on a busy casino floor. Shep also explains why guests no longer compare you only to the casino down the road; they compare you to the best experience they've had anywhere and expect you to match that standard. Customer service & experience expert, keynote speaker, and Chief Amazement Officer Learn more about Shep: hyken.com Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Loyalty is changing, brand clarity is back, and mass giveaways are getting traded for real connection. This companion episode explores what's really going to matter in 2026 for casino marketers. With insights from marketing leaders and a few fearless predictions, it's the quick-hit strategy boost your team needs to start the year strong. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Most casinos won't think about 2026 until January. But the ones who win next year? They're already pulling key levers — right now. This episode breaks down 7 strategic moves you can make in December that pay off all year. From brand clarity to promo audits and cross-team alignment, these aren't nice-to-haves — they're what separates leaders from the pack. For the brand sprint and all 7 levers: https://www.jcarcamoassociates.com/casino-marketing-strategy-2026-levers/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Trying to improve your marketing results without blowing your budget? This episode breaks down how AI personalization helps regional casinos increase trips and loyalty using data they already have. We walk through real tactics—send-time optimization, churn scoring, smarter offers—and how to scale personalization with a small team. You'll get ideas you can test next week, all backed by what's working on real casino floors right now. See what this personalization could look like by segment at https://www.jcarcamoassociates.com/ai-personalization-casino-marketing/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Marketing legend Mark Schaefer joins Julia to explore what it really means for guests to belong to your casino brand. Drawing on stories from his book Belonging to the Brand and his global community work, Mark contrasts old-school neighborhood loyalty with today's over-optimized, tech-driven marketing. He explains why connecting players to each other can be more powerful than connecting them to offers, and why personalization isn't the same as being personal. You'll walk away with practical, human-scale ideas—like simple manager walk-arounds, host gestures, and welcome videos—that can turn casual visitors into loyal regulars who proudly say, “This is my place.” Connect with Mark Schaefer at businessesgrow.com Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What's up everyone today we have the pleasure of chatting with Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino.(00:00) - Intro (00:49) - In This Episode (03:39) - Evolution of Casino Martech (06:11) - Customer Loyalty & Personalization (09:36) - Using the Right Marketing Channel for the Right Goal in Hospitality (12:38) - Foxwood's Martech and Customer Data Migration to MoEngage (15:05) - Picking MoEngage (20:07) - Why Change Tools?? (22:46) - Implementing a New Platform (24:58) - Building Structure for 24/7/365 Casino Marketing (31:20) - Key Things to Track (33:15) - Fail Fast, Learn Faster (37:25) - Balancing Big Data with Privacy (40:23) - Why AI Will Not Fix Casino Marketing Overnight (43:23) - Exploring AI (46:59) - Human Experience Drives Long-Term Casino Revenue (49:05) - Human Side (52:12) - Why Face-to-Face Conversations Strengthen Marketing Teams Summary: The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair's mission has been to connect those experiences through smarter tech. At Foxwoods, he replaced a maze of disconnected martech with a single platform, giving his team one clear view of every guest. Push messages became quick nudges, emails carried depth, and silence built trust. In a business that runs 24/7/365, his team moves fast, learns constantly, and protects what matters most: guest privacy. About BlairBlair Bendel has spent nearly two decades shaping brands that make casinos feel alive. As SVP of Marketing at Foxwoods Resort Casino, one of the world's largest gaming and entertainment destinations, he leads strategy across brand, digital, loyalty, and guest experience for a property owned by the Mashantucket Pequot Tribal Nation.Before Foxwoods, Blair drove marketing for Boyd Gaming and Pinnacle Entertainment, guiding multi-property teams through high-stakes launches and rebrands. Known for blending data and instinct, he's built campaigns that turn foot traffic into fandom and moments into measurable growth.The Evolution of Casino MartechCasinos thrive on the energy of real people in real spaces. Blair has spent his career in that environment, where the hum of slot machines and the rhythm of foot traffic define success. He points out that while other industries rushed to digitize, gaming and hospitality focused on the on-property experience that drives most of their revenue. Technology in this world serves the guest standing in front of you, not a distant audience online.“There's a lot of innovation, but it's all centered around that customer and that on-property experience,” Blair said.Walk across a modern casino floor and you see how far that innovation has gone. Slot machines now reach twelve feet high, lit by curved screens that feel more like immersive art installations than games. Even bingo, once a paper-and-pen ritual, lives on tablets. These changes reflect more than aesthetic upgrades. They mark the blending of digital personalization with in-person entertainment. Each new machine and experience collects data, interprets patterns, and helps casinos understand what keeps players coming back.Blair sees the next phase of progress in the pairing of martech systems and artificial intelligence. Casinos have long collected data on player habits, but much of it stayed locked in isolated databases. AI now connects those dots, linking preferences, visit frequency, and loyalty activity into one living profile. That way you can predict what a guest wants before they ask for it. Personalized dining offers, targeted game promotions, or well-timed follow-up messages all become part of a continuous loop that strengthens engagement.Still, Blair focuses on the human side of this transformation. “People assume tech makes everything easier, and it doesn't,” he said. Each new platform requires training, integration, and trust. Martech without people who know how to use it becomes clutter. Blair spends much of his time ensuring his team understands the technology deeply enough to keep the guest experience effortless. The strategy depends on teams who can think like data analysts and act like hosts.Key takeaway: Martech and AI can elevate on-property hospitality when used to deepen human connection instead of replacing it. Integrate systems that unify guest data, but prioritize training and comfort among your team. When your people trust the tools and your guests feel known, technology quietly fades into the background while loyalty takes center stage.Customer Loyalty and Personalization in Casino MarketingCasino marketing has operated on autopilot for too long. Guests still get dropped into massive segmentation buckets, treated as if their weekend habits, entertainment tastes, and spending patterns are interchangeable. Blair describes it bluntly: “We still send show offers to guests who've never been to a concert in their life.” That single sentence captures the outdated logic behind much of hospitality marketing. The data is there, but the systems fail to translate it into actual relevance.Blair's vision for Foxwoods looks very different. He wants every guest communication to reflect an individual's real-world behavior across the property. The system should recognize the guest who booked a John Legend concert last year, scheduled a spa visit before dinner at the steakhouse, and played slots into the night. That pattern should generate communications that align with their habits instead of contradicting them. The goal is not another loyalty campaign; it is a personalized experience that extends far beyond the walls of the casino.“Pre-booking, post-booking, everything in between should feel connected and meaningful,” Blair says. “It should never just be noise.”The complexity behind that ambition is immense. Each behavioral variable—favorite artist, time of year, dining preference, game type—multiplies the possible outcomes. A small addition in logic can create thousands of potential message combinations. Casinos also face stricter rules on data sensitivity than most industries, so scaling personalization demands precision. The technical lift is enormous, but the payoff is real: when every offer feels relevant, engagement increases without resorting to gimmicks or discounts.The most important shift is cultural, not technological. Marketing teams need to stop thinking of messages as promotions and start thinking of them as part of the guest experience. When personalization is treated as hospitality, not marketing automation, it starts to feel natural. That mindset transforms every text, push notification, and offer into something that extends the stay rather than interrupts it.Key takeaway: One-to-one personalization in casino marketing depends on operational discipline, unified data, and a mindset shift. Start by mapping how guests actually experience your property, then use that data to inform relevant communication across every channel. That way you can replace noise with value, and marketing becomes an extension of the hospitality experience itself.Using the Right Marketing Channel for the Right Goal in HospitalityCoordinating multiple marketing systems inside a casino is like running a live concert with half the band still tuning. Each channel (email, mobile, social, in-property signage) operates on a separate timeline, using different data and often speaking a different language. Blair knows this chaos well. His goal is to make those systems play in harmony, producing a s...

Want more MTM Vegas? Check out our Patreon for access to our exclusive weekly aftershow! patreon.com/mtmvegas Want to work with us? Reach out! inquiries at mtmvegas dot com Episode Description This week MGM's earnings call opened people's eyes to how the company is adjusting to current market conditions. While the goal was to raise prices over and over the past few years, the company is finally acknowledging some of their errors. Will they be able to cut back prices while keeping Wall Street Happy and what have they learned from this showdown? In other news a blockbuster lawsuit has been filed alleging that influencers and sweepstakes casinos are being honest. We also discuss: Disney's F1 Vegas invasion, Odyssey Noir carnival, Durango's official phase 2, Caesars extending locals deals, the Pinball Hall of Fame and how the Daily Mail has it out for Vegas. Episode Guide 0:00 Fremont Gorilla gets some love 0:32 Disney invades F1 & Vegas! 1:57 Will the real and fake Disney characters mix? 2:54 Big F1 lawsuit is dropped 4:05 Odyssey Noir Carnaval at Area 15 5:40 Strip auction fails & Daily Mail's weird coverage 6:58 The Pinball Hall of Fame is still a really cool place 8:05 Durango officially announced phase 3 expansion - New renders 9:57 Caesars extends local benefits until Christmas 11:02 Rio Executive denied for gaming license 13:10 Big lawsuit surrounding sweepstakes casinos 14:40 Do we need more regulations for influencers/social media casino marketing? 16:59 MGM earnings takeaways - We're sorry for overcharging 19:30 Recognizing different customers at different venues/price points 20:40 How will MGM raise revenue in this era of price cuts? Each week tens of thousands of people tune into our MtM Vegas news shows at http://www.YouTube.com/milestomemories. We do two news shows weekly on YouTube with this being the audio version. Never miss out on the latest happenings in and around Las Vegas! Enjoying the podcast? Please consider leaving us a positive review on your favorite podcast platform! You can also connect with us anytime at podcast@milestomemories.com.  You can subscribe on Apple Podcasts, Google Podcasts, Spotify or by searching "MtM Vegas" or "Miles to Memories" in your favorite podcast app. Don't forget to check out our travel/miles/points podcast as well!

Loyalty isn't just about offers — it's about meaning. This episode breaks down how regional casinos can use brand purpose to guide their marketing calendars, team alignment, and loyalty strategies. You'll walk away with practical ways to turn promotions into something more powerful: guest connection. Great for marketers looking to grow loyalty without growing their budget.

High expectations, green teams, and competitors that just won't quit—sound familiar? We're unpacking the biggest marketing missteps regional casinos make (and how to course-correct fast). From fixing promo fatigue to turning “meh” midweek traffic into money-makers, this is your on-the-go game plan. Designed for busy marketers juggling a million to-dos and one tiny budget. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Casino marketers aren't failing because they lack ideas—they're stuck because they lack resources and clarity. This episode breaks down how to use constraints as a lever for strategic growth. From loyalty program reboots to team-wide branding efforts, here's how smaller casinos are pulling ahead. Packed with tactics, mindset shifts, and takeaways you can use today. Read the full blog post at https://www.jcarcamoassociates.com/casino-marketing-on-a-budget/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Not every great idea costs a fortune. These casino marketing strategies are smart, scrappy, and designed for regional teams looking to stretch impact without stretching the budget. From shift worker slot drops to player-powered promos, we're talking through what's actually working on the ground—and why it matters now more than ever. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What's the difference between getting seen and getting results? We break down why casino marketers can't afford to treat media channels like separate campaigns. Learn how the PESO model unlocks influence at every touchpoint, helps you get the most out of your budget, and turns your team into strategists (not just executors). Whether you've got a green crew or a growing guest list, this one's packed with practical advice. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Get the most effective casino marketing training. https://casinomarketingbootcamp.com/

What if your casino could spot churn before it happens? Or send campaigns your players actually care about—without working late? This episode explores how AI can help small but mighty casino marketing teams save time, predict player behavior, and finally move from reactive to proactive. Whether you're skeptical or curious, this is your realistic roadmap for AI that actually fits. Read the full blog post at jcarcamoassociates.com Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Forget managing channels—start orchestrating experiences. In this episode, we unpack what Omnichannel 2.0 means for casinos where every guest touchpoint counts. From real-time rewards to personalized player journeys, we cover how small marketing teams can make a big impact. Perfect for anyone trying to turn data into loyalty—without losing the human touch. Your step-by-step roadmap to omnichannel 2.0 https://www.jcarcamoassociates.com/casino-omnichannel-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

In this episode, we explore why a casino marketing plan isn't just a list of promotions—it's your most powerful strategic tool. When done right, it gives you clarity, alignment, and the ability to pivot with purpose when things inevitably change. From surprise concerts to shifting customer habits and unexpected team turnover, uncertainty is baked into our industry. So how do you stay ahead? We'll walk through a quick plan health check, share the five key questions you should be asking monthly, and dig into how the most successful regional marketers are using quarterly reviews to stay focused, agile, and aligned with business goals. If you're ready to stop reacting and start leading with strategy, this episode is your reset moment. Resources Mentioned: Read the full blog post: https://www.jcarcamoassociates.com/audit-your-casino-marketing-plan/

Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime Achievement Award recipient, Dennis offers invaluable wisdom for entrepreneurs, marketers, and anyone looking to grow within the industry. Topics Discussed: – Dennis Conrad's journey from a casino dealer to an industry leader – Advancing through the casino ranks by embracing new opportunities – The creation of Raving Consulting – Conferences and the importance of networking – Impact of education value of good speakers on the podium – How the right staff can expedite the growth of the company – Dennis Conrad's content and creation method – Conrad's career milestones, industry contributions, and accolades – The people and mentors who have shaped his career – The decision-making process behind selling Raving – His essential advice for aspiring entrepreneurs – His methodology ex “Build value before asking for value. – “Build value before asking for value” Learn More: https://trio360.vip/from-dealer-to-lifetime-achievement-winner-dennis-conrads-journey-video/

When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this interview with Nik Fava, Ellis Island's Director of Casino Marketing, we'll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the innovative promotions that drive customer loyalty. Fava also discusses with URComped CEO, Craig Shacklett, how the casino evaluates new amenities, measures the success of its marketing efforts, and adapts to ongoing renovations and expansions. Plus, we'll get expert insights on how loyalty programs can enhance events and what strategies casino marketers should consider in today's fast-changing industry. Topics Discussed: – What is Ellis Island Casino like? – How is working with a family-owned casino different? – Brand differentiation in competitive markets – What unique promotions have been successful for Ellis Island Casino? – Customer loyalty through promotions – Customer loyalty through interactions – Determining which amenities are best to invest in for your brand – What renovations are happening at Ellis Island? – How does marketing change according to new additions? – Evaluating promotions to determine success – Loyalty program inclusion in events – Advice for casino marketers Learn more: https://trio360.vip/loyalty-promotions-and-brand-differentiation-insights-from-ellis-island-casino/

How do you transform your casino marketing team into a loyalty-building powerhouse? Learn proven strategies to train your team for digital mastery, personalized campaigns, and measurable success. These insights are designed to give your casino the edge it needs in a competitive market. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Join Glenn as he visits the legendary Mohegan Sun, a property he's been visiting since it opened in 1996. Jesse Sturges, Director of Strategic Marketing at Mohegan Sun shares evolving marketing and operations strategies at one of the most iconic casino resorts in the country. Main Takeaways: • The evolution of Mohegan Sun since 1996 and how it continues to adapt. • How Mohegan Sun leverages its unique attributes, from the Connecticut Sun WNBA team to live events and expos. Yes, I saw Phish there twice this past summer. • Strategies for connecting with customers through loyalty programs and AI.  • The role of AI in personalizing guest experiences. • Creating unique guest experiences through outdoor spaces like the Sun Patio and Game On, Comix and more. • How Mohegan Sun uses smart tools to free up staff, allowing for better customer interactions. Tune in for an inside look at the innovative strategies driving success at Mohegan Sun and beyond!

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success. Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth's book - Twist the Familiar  In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!  

On this episode: RIO Las Vegas made an offer, Trager scrutinizes the legalese.GET YOUR ZORKFEST TICKETS -> HEREJoin the TravelZork FB Group -> HERETravelZork TravelZorkFestWatch this episode on Youtube -> HEREWatch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the Show.⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

In this recent interview, Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how player development has been giving table players the short end of the stick. They dive into how tiers and marketing have always been built around slot players, and what are the next steps to improve the casinos' relationship with their table games players. Topics Discussed:  Tier programs revolve around slots Player Development abandonment of table games players The gray area of table games points Issues with tracking play on table games Freeplay for table games Ratings Areas to improve the relationship with table games players Learn more: https://trio360.vip/casino-marketing-abandoning-table-game-players-cocktails-at-the-tangiers-nick-ippolito-interview-video/

"Special Episode: The History of Tropicana Las Vegas" Yo-11 Minutes: E67 Season 2On this episode:Taking a look at the history of the storied and soon-to-close Tropicana Las Vegas.Links:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler's […] The post 346: How A.I. Tracks a Gambler's Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson first appeared on Persuasion by the Pint.

“When Vegas Reopened: From Then to Now with Vital Vegas” - Yo-11 Minutes: Episode 64 Season 2On this episode:Trager will be back next week. Today we're looking at the re-opening of Vegas, the lessons learned from the shutdown, and the new things that have happened since then. I am fortunate enough to be joined by a friend and Vegas blogging legend Scott Roeben, AKA Vital Vegas. Scott shares news and rumors of what's happening and what's going to be happening in Las Vegas, via his social media on his website vitalvegas.comLinks:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the showSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

“When Vegas Shut Down: A Local's Perspective” featuring Marc Meltzer - Yo-11 Minutes: E63 Season 2On this episode:Trager is out, Movestro is joined by Marc Meltzer who's writing portfolio includes:  TravelZork, EdgeVegas.com, The Lines, Play USA, Play Nevada, Legal Sports Report, Travel Vegas, Front Desk Tip, Vegas Chatter and more. Marc shares his experience as a local in Las Vegas during the shutdown of 2020.Links:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the showSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“The MOST Amazing Luxury Beach Villa In The World!” - Yo-11 Minutes: E61 Season 2 On this episode:Michael discusses his stay at Four Seasons Resort The Nam Hai, Hoi An, Vietnam (Hội An),Also, we get to our viewer comments.Did you know:The name Vietnam was once spelled as two words (Viet Nam, coming from the Vietnamese for "southern Viet people"), but is now generally spelled as a single word.Links:Four Seasons Preferred Partner ProgramTravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“The only gambling advice you need!” - Yo-11 Minutes: E60 Season 2 On this episode:Michael advises on important tips when gambling.Movestro discusses Fontainebleau's new pool.Links:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Should I Use Points (Or Pay Cash) For That Hotel Stay?” - Yo-11 Minutes: E59 Season 2 On this episode:Michael discusses Points vs Cash and how to choose wisely.Movestro News Story: Diamond Inn and it's Pink Elephant up for auction.In the show:Via View From The Wing The Value Of Points From Each Airline, Hotel, And Transferable Points ProgramLinks:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Crazy Casino/Gambling Dreams + New A's Stadium Renderings" - Yo-11 Minutes: E57 Season 2 On this episode:Michael discusses: Ever have a crazy gambling or casino dream? Wait until you hear mine.Movestro's News Story: New A's Stadium Renderings Look Aussie FamiliarIn the show:Crap Vegas Gambling and Craps Podcast Links:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Is That A Scorpion in Your Shorts And Other Vegas News” - Yo-11 Minutes: E58 Season 2 On this episode:A Scorpion bit someone's nuts, a loon stopped the fountains, ABC stores gets new signage, and you can drive the F1 Vegas racetrack in a video game.That's today's show.Links:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Hyatt Has A Crush on RIO Las Vegas” - Yo-11 Minutes: E56 Season 2 On this episode:Michael discusses: RIO is now part of World of Hyatt, things you should know.Movestro's News Story: Lightning Links Strike TwiceIn the show:My tweet about Hyatt Point Values and RIO Las Vegas Rio Hotel & CasinoLinks:TravelZork TravelWatch This Episode On YouTube! -- Watch, Like, and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Slot Machine Myths Debunked” - Yo-11 Minutes: E55 Season 2 On this episode:Movestro flies solo again with: Slot Tech Answers Slot Questions, Myths and MoreLinks:TravelZork Travelhttps://travelzork.travel/Watch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Planning Your First Vegas Trip!” - Yo-11 Minutes: E54 Season 2 On this episode: “Planning Your First Vegas Trip!”Movestro flies solo and talks about how to plan your first trip to Las Vegas.News Story: Float4 Brings Swimming Things to Cosmopolitan's Lobby Columns.Links:TravelZork Travelhttps://travelzork.travel/Watch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Guess the Top Performing Casino Outside of Nevada” - Yo-11 Minutes: E53 Season 2 On this episode:“Guess the Top Performing Casino Outside of Nevada” Links:TravelZork Travel https://travelzork.travel/The Other Side of Midnight with Frank Morano on 77WABCTalking casinos and the “huge win” in 2023.Michael Trager interview/episode on February 22, 2024Top Casinos Outside Nevada, More details:U.S. casinos won nearly $67 billion from gamblers last year Watch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Top Tips When Planning Your European Summer Vacation” - Yo-11 Minutes: E52 Season 2 On this episode:Michael discusses: Planning tips that will help you make the most out of your European Summer Vacation.Movestro's News Story: First License granted for Cannabis Smoking Lounge in Las Vegas.Links:TravelZork Travel The Other Side of Midnight with Frank Morano on 77WABCTalking casinos and the “huge win” in 2023.Michael Trager interview/episode on February 22, 2024Watch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“Swanky Ambassador Elite ‘Swag - MGM Collection with Marriott BonVoy” - Yo-11 Minutes: E51 Season 2 On this episode:Michael discusses: Swanky Swag from Bonvoy Ambassador Elite status and further details on what Bonvoy Ambassador Elite entails.Movestro's News Story: Valentine's Day in Vegas aka People Getting Married at Denny'sLinks:TravelZork Travel  - The Vegas ExpertsLink to BonVoy Ambassador Elite Status Watch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️“How the VIPs do it! Super Bowl LVIII Party at Bellagio + Some More Fontainebleau Tier Match info!” - Yo-11 Minutes: E49 Season 2 On this episode:Michael discusses: Big Game VIP Party at BellagioMovestro's News Story: Pinky Ring Opens at BellagioTravelZork FB Group Post Link to Super Bowl Party at BellagioFontainebleau Tier MatchFontainebleau Tier Match TweetWatch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

Yo-Eleven MinutesMostly Vegas. No BS. Casino Experience +more⬇️Yo-11 Minutes: E48 Season 2 “There might be a game happening in Vegas? +  Bleau Match (Fontainebleau Tier Match)"On this episode:Michael discusses: The Fontainebleau Tier Match is back, and how it compares.Movestro's News Story: Big Game Things to do in Las Vegas.Links From This Episode:Visit Las Vegas - SuperBowl Events and Experiences Fontainebleau Tier MatchFontainebleau Tier Match TweetWatch, Like and Sub on YouTubeThe Yo-11 Minutes Playlist on YouTubeSupport the show⁉️ Want to contact us or share something?Chat to TravelZork, ZorkCast and TravelZork Travel!

In this bonus episode, we dive into the life of a casino host. Nicole Osborne and Ashley McKenzie share their stories, and their journeys to the job. We also catch up with Esme Gonzalez, Director of Casino Marketing. And Jonathan shares the story of how the showgirl outside the Carousel Bar is now named "Ginger."