The Casino Business Podcast

In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Juan Romero, CEO of Volante Software, and James O'Kimosh, Senior Slot Director at Desert Diamond Casinos & Entertainment, to discuss the challenges and strategies behind implementing new systems in casinos. From identifying operational pain points to evaluating vendor solutions, this discussion covers how Desert Diamond approaches innovation—from budgeting and measuring ROI to team buy-in and successful rollouts. Juan and James offer a candid look at how collaboration, scale, and strategic decision-making play a crucial role in staying ahead in a competitive market. Topics Discussed: - Overview of Desert Diamond Casinos and slot operations - How investment decisions are made for new products or services - Identifying operational problems: internal discovery vs. vendor-presented solutions - The importance of scale and staying ahead  - Budgeting for new systems and streamlining operations - Measuring the success and ROI of newly implemented products - Process for implementing new systems - Considering staff response and strategies for effective team rollouts - Maximizing collaboration with internal teams and external partners - Understanding your customer: What vendors need to know about their clients Learn More: https://trio360.vip/modernizing-the-floor-implementing-new-systems-in-todays-casinos-with-james-okimosh-juan-romero-video/

Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino players. The discussion dives into key topics such as identifying inactive players, understanding why they disengage, and analyzing their responses. Sulima shares practical tactics for bringing players back, the best approaches to take once they return to the property, and how to ensure long-term retention. The conversation also touches on proactive methods for spotting players who are at risk of becoming inactive, offering valuable guidance for operators aiming to maintain strong customer engagement. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/ Topics Discussed: - Identifying inactive players - Why do players become inactive - Player responses - How to bring inactive players back - What should you do when inactive players return to property - How do you retain inactive players after their return - How do you find players who are soon to be 'inactive' Learn more: https://trio360.vip/player-reactivation-and-retention-jim-sulima-interview-video/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296

Nick Ippolito, Player Development Mentor AKA "The Host Whisperer,"  offers a unique perspective on player development within the rapidly growing iGaming space in this interview with URComped CEO, Craig Shacklett. Nick shares the differences between online and in-person gaming environments,  the critical importance of building genuine relationships, and actionable insights for hosts looking to elevate their game. He also dives into the surprising power of vulnerability in sales, highlighting how authenticity can turn into a lasting connection. Topics Discussed: - Ippolito's recent experience with iGaming. - Differences between iGaming and Traditional Casinos - Importance of Building Relationships - How hosts can build relationships - Vulnerability in sales and relationship-building Blog: https://trio360.vip/igaming-player-development-cocktails-at-the-tangiers-nick-ippolito-interview-video/

In this special interview, URComped CEO Craig Shacklett sits down with Vince Lentini, VP of Casino for Margaritaville at Sea, to uncover everything casino players need to know about sailing with this tropical-themed cruise line. Vince dives into the exciting details of the new Players Club loyalty program, including the exclusive Tide Rollers benefit, how players can qualify for offers, and how to book future casino cruises. The conversation also touches on what makes Margaritaville at Sea unique, new ship renovations, casino perks, sports betting, and more. If you're a casino player looking to maximize your experience at sea, this interview is packed with valuable insights. Learn more: https://urcomped.com/blog/details/5049013/margaritaville-at-sea-casino-players-club-loyalty-program-and-more Topics Discussed: Tell us about Margaritaville at Sea? What are the new itineraries like on Margaritaville at Sea Paradise? What is it like working for Margaritaville at Sea? What makes Margaritaville at Sea unique from other cruise lines?  What are some of the new renovations onboard Margaritaville at Sea? What is the casino like on Margaritaville at Sea? Is there sports betting on Margaritaville at Sea? Discuss the new Players Club Loyalty Program on Margaritaville at Sea?  What is the Tide Rollers benefit? How to book future casino offers with Margaritaville at Sea? What are the casino hours on Margaritaville at Sea? What perks can casino players look forward to on Margaritaville at Sea? Do points combine across ships for the Players Club on Margaritaville at Sea? How do players know what they qualify for on Margaritaville at Sea? Can you win in the casino on Margaritaville at Sea? What does the casino look like and is it smoking or nonsmoking?

Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime Achievement Award recipient, Dennis offers invaluable wisdom for entrepreneurs, marketers, and anyone looking to grow within the industry. Topics Discussed: – Dennis Conrad's journey from a casino dealer to an industry leader – Advancing through the casino ranks by embracing new opportunities – The creation of Raving Consulting – Conferences and the importance of networking – Impact of education value of good speakers on the podium – How the right staff can expedite the growth of the company – Dennis Conrad's content and creation method – Conrad's career milestones, industry contributions, and accolades – The people and mentors who have shaped his career – The decision-making process behind selling Raving – His essential advice for aspiring entrepreneurs – His methodology ex “Build value before asking for value. – “Build value before asking for value” Learn More: https://trio360.vip/from-dealer-to-lifetime-achievement-winner-dennis-conrads-journey-video/

In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation, 5 Card Pai Gow, breaking down the rules and strategy behind this exciting new twist on a classic game. Topics Discussed: - Casino Gaming Development - How Espino got started creating games - Winning ideas - Advantage in experience - What do operators look for in new games - Long term goals for gaming developers - What makes a field test successful - How do gaming developers get paid - 5 Card Pai Gow - How to play 5 card Pai Gow Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-5-card-pai-gow-with-casino-gaming-development-video/ Learn about Casino Gaming Development: https://www.casinogamingdevelopment.com/  Check out these NEW games: 3 Shot Poker: https://casinogamingdevelopment.herokuapp.com/threeshotpoker Pocket Rockets & Ace Buster: https://casinogamingdevelopment.herokuapp.com/pocketrocketsbj  5 Card Pai Gow: https://casinogamingdevelopment.herokuapp.com/paigow BBQ Baccarat: https://casinogamingdevelopment.herokuapp.com/bbqbaccarat In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the perfect client for New Level Radio - How did Nathan Green start New Level Radio - New Level Radio's differentiation - How New Level Radio brings value to casinos - What does the selling process and onboarding process look like - Music licenses / avoid infringement - Product expansion into public relations and marketing Learn more: https://trio360.vip/casino-innovators-marketing-through-music-with-new-level-radio/

Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new casino game. Reach out to House Way Gaming to learn more: https://housewaygaming.com/ Topics Discussed: – How do you play Double 4 More Blackjack? – The house and player edge of Double 4 More – Where did the idea for Double 4 More come from? – Testing process for new table games – Determining math for casino games – Push 22 concept and alterations – Process of training dealers on Double 4 More – What does pitching a new casino game look like? – How often do casinos evaluate new games? – Perks of being voted “Best New Table Game” Learn more: https://trio360.vip/casino-innovators-double-4-more-blackjack-best-new-table-game-2025-video/

In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We'll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing player loyalty in an increasingly competitive market. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/ Topics Discussed: – Communication with VIP players – Pitch and strategy with new guests – Determining a follow up cadence – What topics should hosts avoid with players – How to handle players comparing offers – Gaming transparency with offers and play level – Keeping conversations effective with goals Learn more: https://trio360.vip/building-player-relationships-in-the-digital-age-jim-sulima-interview-video/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296

Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Philippines with URComped CEO, Craig Shacklett. From navigating the sales approaches across different cultures to managing elite customer experiences, we uncover the key strategies behind high-level casino hospitality and more in this 'Cocktails at the Tangiers' episode. Topics Discussed: - Philippines casinos - Private VIP salons in casinos - Aggressive approach in different cultures - Customer service teams - Salon operations with junkets - Communication in sales - Tactics and service - Celebrating customer service - Ippolito's Japan experience Learn more: https://trio360.vip/takeaways-from-the-philippines-casinos-cocktails-at-the-tangiers-nick-ippolito-interview/

In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, how iGaming comps are structured, the crossover between sports betting and online casino play, and uncovers key strategies for maximizing player engagement. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/ Topics discussed: - Where is hosting for iGaming and sports betting today? - How is hosting iGaming players different then traditional player development? - What level of iGaming player gets a VIP host? - Building relationships with iGaming players - What can hosts do for iGaming players? - What are iGaming comps based on? - What is the crossover between sports betting and iGaming? - How do iGaming events work? - Using previous relationships to build your player network - Increasing local relationships in regional markets - iGaming, sports betting, and VIP hosting course Learn more: https://trio360.vip/vip-hosting-for-igaming-and-sports-betting-jim-sulima-interview/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296

When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this interview with Nik Fava, Ellis Island's Director of Casino Marketing, we'll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the innovative promotions that drive customer loyalty. Fava also discusses with URComped CEO, Craig Shacklett, how the casino evaluates new amenities, measures the success of its marketing efforts, and adapts to ongoing renovations and expansions. Plus, we'll get expert insights on how loyalty programs can enhance events and what strategies casino marketers should consider in today's fast-changing industry. Topics Discussed: – What is Ellis Island Casino like? – How is working with a family-owned casino different? – Brand differentiation in competitive markets – What unique promotions have been successful for Ellis Island Casino? – Customer loyalty through promotions – Customer loyalty through interactions – Determining which amenities are best to invest in for your brand – What renovations are happening at Ellis Island? – How does marketing change according to new additions? – Evaluating promotions to determine success – Loyalty program inclusion in events – Advice for casino marketers Learn more: https://trio360.vip/loyalty-promotions-and-brand-differentiation-insights-from-ellis-island-casino/

In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the  @Bluffinbob  Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby's life before launching Bluffin Bob to the strategies that have fueled the channel's rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what's next for Bluffin Bob as the channel continues to evolve. Topics discussed:  - Bluffin Bob platforms - What did Bobby do before starting his channel - How did Bluffin Bob get started? - Bluffin Bob's strategy to grow the channel - Filming approval - What creators inspired Bluffin Bob - Channel brand investing - What challenges has Bobby faced as a content creator - What happened to Bluffin Bob's eye - ‘Bobby & Daym'  - What's next for Bluffin Bob Channel View Bluffin Bob Channels:  Youtube: https://www.youtube.com/ @Bluffinbob   Instagram: https://www.instagram.com/bluff/ Tik Tok: https://www.tiktok.com/@bluffinbob Learn more: https://urcomped.com/blog/details/4473738/behind-the-scenes-with-bluffin-bob View the Top Gaming Influencer Charts: https://urcomped.com/influencers

In today's fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing. Topics Discussed:  - Anthony's background  - Steps for data implementation - Proper Ads Funnel - Awareness campaigns and branding - Ad types - What is Bad Data - What mistakes do marketers make - Attribution to digital campaigns and location tracking - Brand Investment - Choosing the right creative - Importance of Ad testing and regular refresh - Keywords impact - Personalized messaging - Ad regulations for casinos - Advice for casino marketers Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don't even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality. In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere. Topics Discussed: – Justin's background and experience – Recent article “Keys to Engaging Locals and Reaching New Audiences” – Reaching new audiences beyond the database – Strategy issues casino face – Using social media and digital marketing more effectively – How to make the local market feel more connected – Balancing marketing strategies with varying audiences – Highlighting customer service in your content – Measuring the impact of digital and social media campaigns – New trends impact on casino marketing Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar. URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more. Topics Discussed: – Julia Carcamo's background and experience – The inspiration behind Julia's book ‘REEL MARKETING' – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it's developed and evolved  Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/ Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c  

URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth

URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business. Check out Las Vegas Slots here: www.youtube.com/@UCLeI-qwkR9NtXKXsSdE8T0Q Learn more: https://trio360.vip/the-rise-of-casino-influencers-las-vegas-slots-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy

URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising and receiving brand deals. Check out Rich and Jazzy here: www.youtube.com/ @aRICHandJAZZYLife   Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-a-rich-and-jazzy-life-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Influencer Cruising -Influencer Marketing -YouTube Vlogging -Impacts of Group Cruising -Challenges of Travelling -Content Creation and Strategy

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success. Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth's book - Twist the Familiar  In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!  

Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO. Watch full video and learn more: https://trio360.vip/casino-innovators-chalkline-on-predictive-freeplay-games-video/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! Topics Discussed:– Freeplay sports at casinos – Data collecting – Loyalty programs at casinos – CRM teams at casinos – Sports books – Million dollar freeplay challenge for Kentucky Derby – Player card number – Email marketing

How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today's Cocktails at the Tangiers. Watch full video and learn more: https://trio360.vip/transparency-with-customers-cocktails-at-the-tangiers-nick-ippolito-interview-video/ Topics Discussed: Telemarketing in the casino industry How long do you have to make an impact with your customer? Transparency with your customers Giving advice while also being respectful Negotiating to find a middle ground

Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA's Gaming Hall of Famer, John Acres, Founder of Acres, to explore his remarkable journey in the casino industry. John began his groundbreaking career in the 70s and has since become a major innovator, holding over 250 patents. He founded multiple successful companies, including Acres Gaming, which was acquired for $143 million by IGT. Through this discussion, Shacklett and Acres delve into the Acres' fascinating experiences and his game-changing inventions that shaped the casino industry into what it is today.  Topics discussed: – How John Acres got started in the casino industry – John Acres' first invention – Who were the big names in the casino industry in the 1970's – Bringing new technology into casino operations – How was tracking casino play invented – How Progressive Jackpots were invented – What was different about Steve Wynn – How EDT got sold to IGT Gaming – How Acres Gaming sold to IGT Gaming -The evolution of Patents in the casino industry – Using a Challenge offer instead of Freeplay – Cashless Wagering – Increasing the Casino Share of Wallet – Ticket dispenser in slot machines – The process of creating a company and selling  Learn more: https://trio360.vip/casino-innovators... In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out BD Slots here:    / @bdslots    Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-bd-slots-interview-video/  In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Check out NJ Slot Guy here: https://www.youtube.com/@NJslotguy Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-nj-slot-guy-interview-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers  

Have you ever strolled through a casino and thought, "Who invented all these games?" or "How did they create this?" We have the answers! URComped CEO, Craig Shacklett, interviews Domenico Pastia, SVP of Global Product for IGT. Together, they explore the creation of slot machines, the origin of ideas, provide a demo of IGT's latest release, "Tiger and Dragon," and more.  Topics discussed - How do gaming manufacturers come up with new ideas for slot machines? - Slot Machine "studio" meaning - Do new ideas come from players? - How IGT uses focus groups - How do bonus rounds, odds, and lines get developed for slot machines - What new IGT slot game is coming out - Progressive Jackpots - Tiger and Dragon - Release strategy for new slot machines - KPIs for Slot Machines - Tiger and Dragon bonus demonstration Watch interview: https://urcomped.com/blog/details/4200192/how-are-new-slot-machine-games-created-igt-interview Locate your favorite games using IGT's Game Search.

Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” explains his reasoning to URComped CEO, Craig Shacklett. Not only is Freeplay on the burner, but Nick also questions other PD systems, comps, host actions and more! Topics Discussed: Eliminate comp buckets and points When should casinos use freeplay What could replace Freeplay The Comp Transaction Watch interview: https://youtu.be/mfAETaFQIj8

Agua Caliente Resort Casino Spa Rancho Mirage epitomizes luxury with its 16-story building, boasting 340 lavish rooms and suites equipped with top-notch amenities. Agua Caliente Rancho Mirage boasts a sprawling 77,000-square-foot casino floor, renowned for its top-notch slots and table games.   In this interview with Tom Bonanne, VP of Player Development at Agua Caliente Resort Casinos, and URComped CEO, Craig Shacklett, they discuss information about the property, comps for players, the casino floor, things to do in the area, and more!  Topics Discussed:  - Tom's background in the casino industry - What's special about Agua Caliente - Recreational activities outside the property - Casino floor information - Rewards Program - Interesting facts about the hotel  - Perks included in offers Interested in comps at Agua Caliente? See what you qualify for: https://urcomped.com/offer/details/314693/stay-and-play-at-agua-caliente-resort-casino-spa-rancho-mirage

Back in high demand, Nick Ippolito Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more! Topics Discussed:  Using results versus testimonials Importance of Data How do you start a Player Development Program PD data versus Marketing Data Utilizing data to determine growth areas How to structure Player Development What PD leaders should know Needs of Player Development Softwares Understanding Marketing channels Map out the Critical Path Learn more: https://trio360.vip/how-to-build-a-casino-player-development-program-cocktails-at-the-tangiers-nick-ippolito-interview/

URComped CEO, Craig Shacklett, interviews, Matt "Mr. Blackjack" Blake to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Never Split 10s here: https://www.youtube.com/@neversplit10s In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews, Chris and Lu to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Chris and Lu here: https://www.youtube.com/@ChrisAndLu. Learn more: https://trio360.vip/the-rise-of-casino-influencers-chris-and-lu/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers

URComped CEO and Co-Founder, Craig Shacklett, sits with Virgin Voyages' Manager of Casino Business Development, Leah Gregori, to get some answers to commonly asked questions as well as dive into the brand new casino program, Sea Roller Rewards, and how it works. (This interview was originally posted on 5/30/2024). Learn more: https://urcomped.com/blog/details/3843482/virgin-voyages-casino-launches-sea-roller-rewards-program Previous Interview: https://urcomped.com/blog/details/3585863/virgin-voyages-casino-program-urcomped-interview Questions Addressed in the Interview: What are the tiers in Virgin Voyages' new Sea Roller Rewards Program? What are the different benefits of Sea Roller Rewards? What is the period to level up in Sea Roller Rewards? How many points do players get per coin-in? How do players find out how many points they have on Virgin Voyages? Will they count play from past cruises? Now that the new program is launched, will Virgin Voyages' casino do a status match? Will URComped bookings still receive free drinks while playing and waived fees? How do players book their annual cruise offer from Virgin Voyages' Sea Roller Rewards? Will Virgin have an online portal for players?  What is coming next for Virgin Voyages Casino? Is Virgin releasing any new ships or have any new itineraries we should look forward to?

Blue Lake Casino & Hotel stands as the premier entertainment destination on California's Redwood Coast, offering luxury accommodations minutes from the Pacific Ocean. Surrounded by stunning natural landmarks, it provides a boutique hotel experience, serving as an ideal hub for exploring Humboldt County.  In this interview with Kelly McKay, Player Development Coordinator of Blue Lake Casino Hotel, and URComped CEO, Craig Shacklett, they discuss unique characteristics of the property, perks for players, how to get there, celebrities, and more!  Watch interview: https://urcomped.com/blog/details/3945505/blue-lake-casino-hotel-getaway-to-californias-redwood-coast Topics Discussed:  - Kelly's background in the casino industry - What makes Blue Lake special - Recreational activities  - Casino floor information - Interesting facts about the hotel  - Perks included in offers Interested in comps at Blue Lake? See what you qualify for: https://urcomped.com/offer/details/348962/stay-and-play-at-blue-lake-casino-hotel

There's no question that the minimum bet at table games continues to increase, so there's a notable shift towards electronic table games (ETGs) catering to players who want to make smaller bets. At tables, players engage with one another, enriching their overall experience and if they are pushed to ETGs, they'll lose the interpersonal dynamic that makes table games special. It's about more than just gaming; it's about amplifying entertainment value and ensuring players feel their money is well spent on an experience. Mike Chapman, Gaming Operations Manager, tells URComped CEO, Craig Shacklett, his suggestion for casinos to breathe new life into table games. This is leveraging the “ante” which is common in “class 2” casinos to boost casino profits or allocate resources towards retaining staff who can oversee lower-stakes tables. By offering games with lower limits, we can broaden opportunities for players at all levels, ensuring their continued presence and engagement on the gaming floor. Learn more: https://trio360.vip/casino-innovators-mike-chapman-breathing-new-life-into-table-games-video/

URComped CEO, Craig Shacklett, interviews, Casino Fanatic Andy to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Casino Fanatic Andy here: https://www.tiktok.com/@casinofanatic78?lang=en  In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers Learn more: https://trio360.vip/the-rise-of-casino-influencers-casino-fanatic-andy-interview-video/

Technology is in and paper is out! No more manual processes that are prone to human error. Casino Cash Trac (CCT) assists operators in ditching traditional paper-based methods and cumbersome spreadsheets, while also facilitating revenue audits and enhancing cash analytics for improved efficiency. Wanor Franca, Casino Cash Trac's CRO, joins URComped CEO, Craig Shacklett, to discuss how they eliminate paper processes in casino operations, integrate with over 35 systems, ensure comprehensive revenue audits, and bride the gap between cash management and revenue tracking.  Reach out to CCT to learn more: https://casinocashtrac.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! More from Casino Marketing University: https://trio360.vip/casino-innovators-casino-cash-trac-paperless-cash-analytics-and-revenue-audit-systems-video/

Artificial Intelligence is taking casinos by storm and increasing efficiency across the industry. In this interview URComped CEO, Craig Shacklett, talks with nQube COO, Stasi Baran, as well Juan Romero, CEO of Volante Software, to dive further into their partnered solution for slot floors- LX! Operators can utilize this program to understand the best configuration for their casino slot floor and optimize their revenue. Reach out to Nqube to learn more: https://www.nqube.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! More from Casino Marketing University: https://trio360.vip/casino-innovators-nqube-ai-slot-floor-optimization/

URComped CEO, Craig Shacklett, interviews, SDGuy 1234 to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out SDGuy 1234 here: https://www.youtube.com/@UCSnJViPCcosLqod8eAVfTFw In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews, Francine, Lady Luck HQ herself to dive into the burgeoning field of influencer marketing within the casino industry. Check out Lady Luck HQ here: https://www.youtube.com/channel/UCPg-XofllkL7388IpY1msBA In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers Learn more: https://trio360.vip/the-rise-of-casino-influencers-lady-luck-hq-interview-video/

URComped CEO, Craig Shacklett, interviews, Steve, creator of “Low Budget High Rollers” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Low Budget High Rollers here: https://www.youtube.com/channel/UC6JcrODdoVj_mH1WtGbIZDg In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers Learn more: https://trio360.vip/the-rise-of-casino-influencers-low-budget-high-rollers-interview/

Rio Las Vegas boasts 1,400 newly remodeled suite-sized rooms, a 5-acre pool paradise, and 150,000+ square feet of slots and table games! Rio Las Vegas defines New Beginnings and is ready to welcome URComped players through its doors for a taste of luxury in The Neon City.. In this interview with Kevin Sweet, Chief Gaming Officer of Rio Las Vegas, and URComped CEO, Craig Shacklett, they discuss Rio's luxurious renovations, amenities, dining & entertainment options, loyalty program, and more!  Topics Discussed:  - What new renovations have been done at the Rio? - Why was Rio chosen by Dreamscape? - What new games are coming to Rio Las Vegas? - How does the rewards point system work at Rio Las Vegas? - Is Rio Las Vegas open to slot channels/influencers? - What treatment should players expect at the Rio? Interested in getting a Comp at the Rio Las Vegas, see what offers you qualify for: https://urcomped.com/offer/details/349251/stay-and-play-at-rio-las-vegas

URComped CEO, Craig Shacklett, interviews Brantley, star of “CowboySlots,” to dive into the burgeoning field of influencer marketing within the casino industry. Check out Cowboy Slots here: https://www.youtube.com/@CowboySlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers Learn more: https://trio360.vip/the-rise-of-casino-influencers-cowboy-slots-interview-video/

In this recent interview, Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how player development has been giving table players the short end of the stick. They dive into how tiers and marketing have always been built around slot players, and what are the next steps to improve the casinos' relationship with their table games players. Topics Discussed:  Tier programs revolve around slots Player Development abandonment of table games players The gray area of table games points Issues with tracking play on table games Freeplay for table games Ratings Areas to improve the relationship with table games players Learn more: https://trio360.vip/casino-marketing-abandoning-table-game-players-cocktails-at-the-tangiers-nick-ippolito-interview-video/

URComped CEO, Craig Shacklett, interviews Danielle and Steve, creators of "Vegas Action,"  to dive into the burgeoning field of influencer marketing within the casino industry.  Check out Vegas Action Channel here: https://www.youtube.com/@VEGASACTION In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.  Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers

CEO and co-founder of SapientX, David Colleen, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about how they bring new conversational AI into the casino space and enhance the player experience! From adding animated characters with the ability to conversate, electronic concierges, and F&B services, they assist casinos in filling hospitality roles as well as enhancing personalized special service for each guest. Reach out to Sapient X to learn more: https://sapientx.com/contact.html In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-sapientx-conversational-ai-technology-video/

Juan Romero, CEO of Volante Software, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to discuss SlotTrak's new machine-learning addition, LX! This unique program not only gathers data that has never been collected before but also uses it to maximize efficiency to benefit Slot Operations. Reach out to Volante Software to learn more: https://volantesoftware.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! More from Casino Marketing University: https://trio360.vip/casino-innovators-lx-the-premier-slot-operations-solution-video/

URComped CEO, Craig Shacklett, interviews Karl,  Creator of "Hong Kong Slots" and Casino Marketer, to dive into the burgeoning field of influencer marketing within the casino industry.  Check out Hong Kong Slots Channel here: https://www.youtube.com/@HongKongSlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.  Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews Tim, Creator of "TheBigPayback" channel, to dive into the burgeoning field of influencer marketing within the casino industry.  Check out TheBigPayback Channel here: https://www.youtube.com/@Thebigpayback In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.  Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews Raja, Star of "The Big Jackpot" and "Raja Slots" channels, to dive into the burgeoning field of influencer marketing within the casino industry.  Check out The Big Jackpot Channel here: https://www.youtube.com/@TheBigJackpot Check out Raja Slots here: https://www.youtube.com/@RajaSlots In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.  Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers

URComped CEO, Craig Shacklett, interviews Joe Denaro, Star of EZ Life Slot Jackpots Channel, to dive into the burgeoning field of influencer marketing within the casino industry.  Check out EZ Life Slot Jackpots Channel here: https://www.youtube.com/@EZLIFESLOTJACKPOTS/featured In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights, and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences.  Areas Discussed: - Background and Influence Scope - Content Creation and Strategy - Impact and Marketing Collaboration with Casinos - Industry Trends and Insights - Personalization and Engagement Techniques - Challenges with Casinos and Influencers

Co Inventors of Knockout 52, Frank Mugnolo and Peter Mastroianni, join URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won Game of the Year! They discuss how the idea came to fruition, the steps that it took to create a new table game, the go-live process, and more. Reach out to Knockout 52 to learn more: https://knockout52.com/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! Learn More from Casino Marketing University: https://trio360.vip/casino-innovators-knockout-52-1-best-new-table-game-in-las-vegas-video/