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According to Forrester, 72% of business professionals share that improving the ability to innovate would be a higher critical priority in the year ahead. So how can enablement help you drive innovation for your business?Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I am your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kerstin Valet, the regional director of marketing and communications at CRIF. Thank you for joining us. I would love for you to tell us about yourself, your background, and your role. Kiersten Valet: Thank you, Shawnna, and I’m happy to be with you. I am Kierstin Valet from CRIF, I head the marketing and communications area for Germany, Austria, and Poland. I’m actually Austrian, I lived pretty long in Vienna and six years ago, I moved to the beautiful city of Hamburg in Germany, taking over the team. We are taking care that our clients get the best support in data, analytics, and solutions for identity, credit risk, and fraud management. In marketing communication, our task is to address the different industries with our products, make sure they know the added value, and play the whole marketing suite we have at our disposal. SS: Wonderful. I’m really excited to have you here with us as a fellow experienced marketing leader, I’d love to hear more about your strategy and priorities. What are some of the key business initiatives that you’re focused on at CRIF? KV: So you’re touching on a very important point. We started our last strategy circle back in 2020 because we are in a very dynamic market and want to make sure that we always address the right needs our customers have, and because a sustainable business model is crucial for success. As I said, the focus is identity, credit risk, and fraud management solutions. So everything that you need to reduce your payment loss, to reduce your risks in general, and to provide the right data and the right solutions to make information-based decisions on the side of our clients. SS: Absolutely. What would you say from your perspective, are some of the major challenges that marketing teams face today, especially in the financial services sector? KV: From my point of view the biggest challenge and the biggest shift that is currently going on in the marketing and communications area is becoming a profit center and going away from being just a cost center. Adding value to the business and not just beautiful pictures. This is something that I think we are at a turning point here and I see a lot of my fellow marketers in the B2B environment, especially in the financial industry that they are just at this point, which also means a different way of collaborating with sales departments and product departments. Especially as we don’t have potential products, we need to present them even more emotionally and underline the added value compared to others, in other industries. And here we are trying to put down silos to improve collaboration with sales, and marketing products, but also controlling and sharing. Also, KPIs and goals to make sure that everybody is on the same page and wants to support the goals of others. This is something that I see as one of the challenges apart from what everybody is talking about now. AI, of course, also, is something that in marketing communications is challenging us a lot. We’re trying to identify the use cases and become more productive to have time and resources for other tasks. SS: And I think the marketing and sales alignment one is uniquely situated in a way that enablement can absolutely help to remove some of those silos between those organizations. How does utilizing an enablement platform like Highspot help you overcome some of the challenges that you just chatted about? KV: First of all, it’s maybe important to understand that the topic of knowledge management. Which, maybe even on a higher level, has been part of our strategy map as one of the enablers that will make sure that everything that comes above bid, so all our strategic actions and growth levers, will become a reality or will become a success. Within this part of knowledge management and information platforms, we said we want to tackle first the heavy need of sales to have the right information, at the right time, over the right tool. And additionally, what we saw then afterward with the project of sales enablement, we were able to get down those silos because at this point, be it a sales product or marketing, we all worked in the same tool, Highspot, which we also integrated into the CRM. So, our CRM became more and more our single source of truth. It was a real success that we not only implemented now in Germany but also [will be] rolling out to Austria and probably other countries to follow. SS: Amazing. From your perspective, what is the strategic value of sales enablement, especially in the financial services industry? KV: Currently, we have the challenge to be more productive and reduce costs. With prices rising everywhere, every company has to make some changes. What we can see, thanks to Highspot and our focus on sales enablement, is first of all, for new people that are coming on board—especially in sales and in the financial services industry—we have products or solutions that are very complicated, or at least you have to explain a lot; it’s very technical. Training new people coming on board is not so easy and probably they get lost on the way because they do not know where to find what. It’s imperative that product and marketing provide a common set of knowledge and documents to train new, but also existing people even faster and sell faster. This is one of the advantages that we have now with Highspot to work on that and have a platform that is adapted for that purpose. But, on the other side, it’s also getting insights from marketing and product, how sales are using our content because I think often marketers will know a sales company, “I need very urgently a specific product sheet, a specific brochure because I know our clients want that one and the others are not good enough.”So now we can see when we produce that kind of collateral, are they used by sales? But then also by the client, how is he interacting with it? To become more productive with our resources, but also to provide the client or potential client a better experience in terms of if we see he’s not reading our documents past page. Then probably we need to shorten it or bring the most important messages in the front or vice versa. A lot of the mindset changed a little bit applying Highspot to our use cases. So it’s a continuous learning process, and we get better and better. SS: Now, within your region, the financial services industry is hyper-competitive. How do you leverage your enablement platform to help you execute your competitive strategy? KV: You’re completely right, it’s highly competitive. It’s more about taking away market shares from other information services provider, because especially with us, nearly every company, nearly every bank has already credit rating agency, how we are calling ourselves, to optimize their risk management processes. So, it’s just about taking away market share. And for that, we have to be different. We have to provide something on top. We have to create the “wow” effect. And I’m very happy that for now, at least in Germany—I hope this stays this way—none of our competitors are taking advantage of leveraging such tools like Highspot because, with the Digital Sales Rooms, we have the possibility to approach our clients in a more advanced way, in a more professional way. And, look here, you have everything that we shared along the contract negotiation phase or the customer life cycle. This is our common place where everything is. That we share information, and so on, you will find there. It’s also on this side a vehicle to create stronger customer relationships and provide this extra, which then hopefully makes the difference to decide on us and not for our competitors. SS: One area in which you have seen success with your teams is using Sales Plays for product highlights, which has led to a 16% increase in adoption recently. How do you leverage Plays to drive consistency with your team and land your initiatives? KV: We use Sales Plays to group information around a product line or a solution, which is information that has formerly been stored in different platforms in different ways. And the time to look for that has been enormous.So I completely can understand that this feature in Highspot is one of the best or most appreciated ones by our sales force because they see, okay, Sales Play, I would say CNSG or ESG solution. And they know everything in there is up to date, is structured according to sales stage, is structured by the industry that they’re approaching, so the industry of our client. It makes it very easy for them to know what to use, when, and maybe what they need to do to prepare properly for the meeting. So everything is together and makes it very easy for them to know what to do. SS: Congratulations on the fantastic adoption on that front. Now, to shift gears a little bit, you mentioned at the beginning of the discussion the importance of having that insight into the data. And I know that it is really important to you to take a data-driven marketing strategic approach. How do you leverage data to optimize your strategy, and how do you leverage Highspot to help? KV: As I said in the beginning, it was a key asset for us that Highspot could be implemented in our CRM system. We just introduced our new CRM platform some years ago and had still some trouble with adoption here. So, also thanks to Highspot, we got higher adoption in the CRM overall because suddenly our team also got value out of it and did not have only to insert data and comply with some processes. So this was the first thing. And then, because the question was about the marketing strategy we see, of course, after an event, we create a CRM campaign and sales. But also, we add the leads there. For us, it’s important to see how many leads convert into opportunities, convert into contracts, and so on. We then want to check how many contact people have been approached using, for example, Highspot, and how many [have] not. How did they react after an event, after a certain campaign to our content? How can we improve or even how can we use Digital Sales Rooms? For lead generation activities, sometimes we provide some content and use it on LinkedIn or via QR code in conferences. Okay. Please go there, but before you can approach the content, you have to leave your email address. So we use Highspot in several use cases that then support, as you said, our marketing data-driven marketing strategy. And that’s very useful when the next planning cycle comes up to know what to do and what not to repeat. A last point that is also interesting for other marketers, is you can also improve efficiency. We just had, some months ago, a new corporate identity relaunch. And as everybody knows, it’s a lot to do every collateral, every document has to be touched, has to be changed, and what did we do? Because we had already introduced Highspot, we had a look: what is currently in use? And out of, let’s say a hundred just to give you a number, probably only 40 collaterals were actually used. So what did we do? We also used it to do some spring cleaning and we adopted the new corporate guidelines and corporate image guidelines for those 40 collaterals. And we saved a lot of money because we did not have to ask the graphic designer to do the rest. So it’s a lot of time, and we saw that just in a few exceptions, sales asked us to change the design of one of the other 60 documents. So everything where you want to make a decision based on data can be supported with Highspot. Or, let’s say a lot of those decisions can be supported by Highspot if you really integrate it also in your strategy. SS: I love that, that is amazing. You touched on a few pieces of advice already, but what advice do you have for other marketing leaders in your industry who may be considering implementing enablement or an enablement platform? KV: What I saw during the decision phase with Highspot, it was crucial to have everybody on board from the beginning. What do I mean by that? It could have been worse if we as marketing, after closing everything and signing the contract [went] to sales and [said]: here, we have now the perfect solution. Please take it, please use it. I think in such a case, they would not have done anything and completely rejected it. What was very imperative from the beginning to already, in the negotiation phase, have a small group of sales with us, making the tests with us. We made sure that what we sign is also something that will be appreciated, that will solve the needs, not just the needs marketing things sales have, but actually the needs that we’ll say are really good. Then we also had support from the top. As I said, knowledge management was something that was an integral part of the strategy itself, so was also pushed by our management that for the different needs, we bring the right solution. I think having all those different entities of a company, also GDPR, IT security, et cetera, having them on board before taking the final decision. Maybe it makes the process longer, but in the end, it has proven successful. SS: That is already starting to unify and align all of the various departments that need to work together in your go-to-market motions Last question for you as you look ahead In what ways are you planning to utilize enablement to continue to evolve and innovate your marketing strategy within your organization? KV: First of all, we are looking to extend the usage of the training and development module. So we are developing specific courses, training courses, for the different parts of our sales team. This is also in close collaboration with our product management team. Then we want to further extend the usage of Digital Sales Rooms. And that those are directly sent from the opportunity entity in the CRM so that we have to connect, that we also see and can measure in cases where the clients have received, or the entity opportunity has received, a sales place or Digital Sales Rooms from our sales, if the sales cycle gets shorter or if something changes in the way the client is behaving. Overall, of course, have a look if we are more successful together with Highspot. Always also hear data-driven, how is the adoption, and what can we do better together so that we bring the best practices then also to other countries, as I said, Austria is next on the roadmap. Some, of the early adopters are already working with it and giving us good feedback and it will be a challenge or a topic of the next weeks and months to extend that even further. SS: How exciting. Again, congratulations, and thank you so much for joining us today. I really appreciate your time. KV: Thank you for inviting me, and looking forward to our next projects ahead. SS: To our audience. Thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Sophie Horton, Owner of Connet Solutions, Inc., and Rob Koehler, Channel Manager for New Horizons Communications. Check out this fun and different interview and learn how Sophie's relationship with NHC is built on their great consistency and communication which allows an easy solution and helps create an amazing relationship. Watch now and learn how NHC wants to help support partners and accommodate their needs!
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with Kathy Flick, National Director of Master Agents at Nextiva. Nextiva is launching Next OS is a revolutionary platform that is going to change the way we look at communications holistically-They will have partner training for this to ensure everyone is up to speed with this great launch. Voice is Nextiva's bread and butter but there is so much more to their platform that provides solutions for customers. Listen now to learn more about Nextiva!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Henry P. Mues III, UC & Collaboration Specialist of Verizon. Verizon is a powerhouse for solutions and has been a critical role during the Pandemic helping ensure customers have great connectivity with how work from home has spiked. Verizon works together to find a solution for the customer and makes it straightforward and easy to navigate. Listen now and start the conversation with Verizon to win together!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Eve Hoffman, Director of Sales at Hypercore Networks, Inc. Hypercore solution base is an aggregator which means they provide data solutions, which ranges from data connect to fixed wireless, security, voices solutions, SD-WAN, and a few more! Hypercore adds a management piece to their partnership which does the on-going support for solutions. Listen now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Chris Czekaj, VP, Strategic Channels at Spectrum Business. Spectrum has a lot to offer with their product portfolio-During this uncertain time, they have a great offer of a Grand Re-Opening for their new customers, offering a free monthly service of Spectrum to help businesses get back on their feet after the hit from the Pandemic. Listen now and learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Sam Sundstrom, Director, Marketing at Lumen. Learn why they changed their name this year from CenturyLink to Lumen, which was a better way of representing their company with the digital transformation. The Lumen rebrand helps represent their platform of the business enterprise side of the company. This new platform brings tremendous technology assets, helping digital businesses to evolve, and be the support partners and clients need. Learn more about Lumen's great SPIFF's happening this quarter. Listen now!
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with John McKenna, Vice President Strategic Initiatives at Expedient. Their background is networking, enterprise cloud computing, and data centers. They are primarily in the cloud space, particularly in disaster recovery. Watch now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with Chris Whitaker, Channel Program Chief, MCS, at Sierra Wireless. Chris focuses mainly on the strategy for the services group and looks for opportunities where problems can be solved. Sierra Wireless platform focuses on wireless connectivity which is critical for all the key pieces to work. With Sierra Wireless you will have one bill, and one data pool that helps with roll out connectivity options and solutions. Listen now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with Greg Franzen, VP, Master Agents, and Taylor Costello, RVP, National Strategic Partners of Vonage. In this unique episode, you get the perspectives of 2 major assets at Vonage, where they talk about the origin of the stack, contact center, and their CMR focus. Listen now to learn how to start the conversation with Vonage and strategize together to come up with the best solutions.
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Allen Harmsen, Managing Director Global Channels at Digital Realty. Learn how the channel and the data center space have evolved more than over the years into more advanced IT solutions that cover many different aspects. Start the conversation with Digital Realty about their centers of data that are close to the customer's environment. Listen now to learn more about how to provide platform solutions for the customer.
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Mac McClenathan, VP of Business Development at Green Cloud Technologies. Their specialty is infrastructure as a service, which they've grown up to 6 data centers that are all over the U.S. Green Cloud has an experienced team that is there to support you and ensure solutions. Watch now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Peter Viscomi, Channel Sales Director at Claro Enterprise Solutions. Claro Enterprise Solutions is a global company having a huge international footprint, being in 25 Latin American countries, they have a huge presence there which helps them be different from the other providers. Fleet management, eSIMs, and temperature monitoring are just a couple things that make Claro Enterprise Solutions stand out in the channel. Watch now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with CJ Dodge, VP of Channel Sales at Retarus. Team works makes the dream work over at Retarus and they have experienced growth within their team and with cloud services. Enterprise customers are their main source of clients and they are secure with data, have clean reports and ensure success. Faxing is not going away and is still such an important factor for enterprise customers. It's all about solution selling! Watch now and learn more.
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with Kathy Mazza, RVP, Channel Sales at 8x8. Kathy has been in the channel for about 20 years and 2 years at 8x8 where they provide a major focus on full-blown data contact center and suite. 8x8 brings expertise to you and help support their partners. Watch now to learn more and get Provider SMART!
In this episode of CNSG's ProviderSMART, National Channel Manager Tyler Carson talks with Ray Potts, Channel Chief of WOW! Business. WOW! stands out due to their great product sets, such as coax pricing and services, voice services, fiber, ethernet, and a few more! They are set apart from the channel by being the only cable provider paying 3x on deals and services. WOW! ensures that partners have a good experience when it comes to WOW! and it certainly shows. Watch now to learn more!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Ray Hicken, VP, Strategy & Business Development/Head of US Channels at NICE inContact. Ray is experienced in the channel and has been able to see it transform and develop over the years. Ray has helped build a channel strategy and drive the contact center in the channel while building relationships. Their comprehensive platform that can be put into one solution can create great success! Listen now and get ProviderSMART with CNSG!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with AJ Kuftic, Principal Technologist at Expedient. AJ has always had a passion for technology that started at an early age which helped guide him to build so much knowledge and diversity in the IT space. Expedient focuses on helping customers understand their options and resources by learning their exact solutions. For Expedient it's less about the actual technology itself and more about the solutions and outcomes that it enables. Listen now to learn more and get ProviderSMART with CNSG!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Ryan Beer, Director of Channel Sales of Bigleaf Networks. Ryan started at Bigleaf when it first hit the ground running as a startup SD-WAN company and has been apart of the team that has helped gain the success and growth that Bigleaf is today. Bigleaf has been a natural fit for healthcare due to its security offerings that have created a space for cloud applications to be secure, which has been more important than ever. Bigleaf is the reliability portion of the WAN network of application importance. Listen now to learn more and get ProviderSMART with CNSG!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with John Marinucci, VP, of Solution Engineering at Masergy. John has really done it all in the telecom industry and he is proud to be apart of the Masergy culture where he can expand his passions and make long-lasting impactful relationships. Masergy has recently relaunched its SD-WAN where they are looking to expand their opportunities for customers and partners. Masergry is a service provider with a global reach that allows more support. Listen now to learn more and get ProviderSMART with CNSG!
In this episode of CNSG's ProviderSMART, National Channel Manager Matt Harty Jr. talks with Dudley Klovstad, Security Solutions Specialist of Verizon. Verizon has a lot of resources for security solutions which is a hidden gem for Verizon. Recently with COVID, security technology has been a top priority for many customers which helps create a challenge that Verizon can solve with their thought leadership and major portfolio that helps create solutions and can advise customers which can suit their needs best. Watch now to learn more and get ProviderSMART with CNSG!
In this episode of CNSG's ProviderSMART, National Channel Manager David Herring talks with Cary Bush, Director of Channel Sales at Aircall. Cary's got a lot to cluck about these days with Aircall recently being named to CRN's "Emerging IT Vendors You Need To Know In 2020." Aircall dominates in CCaaS, Pre-built Integrations to top CRM and Help Desk tools, Automated Provisioning, IVR and Call Recording, Power Dialer, and SIP. Best of all they can turn-up FAST! Get ProviderSMART with CNSG!
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Brian Buchman, National Channel Manager of Telesystem. Brian has a great deal of support from Telesystem through his years working with this company. Telesystem has a diverse solution-based product sets that give customers many different offerings. Watch now to learn more! https://www.linkedin.com/in/brian-buchman-717056138/ https://www.linkedin.com/in/chrisshubert/ #CNSG #AppSmart #Telesystem
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Sam Sundstrom, Director of Marketing of CenturyLink. Sam has been with CenturyLink for 10 years and is more excited than ever to be apart of the team today as CenturyLink is very well positioned for the future. CenturyLink's most valuable asset is a full portfolio technology solutions provider. Watch now to learn more! https://www.linkedin.com/in/sam-sundstrom-81aa8b21/ https://www.linkedin.com/in/chrisshubert/ #CNSG #CentruyLink #AppSmart #SolutionsProvider
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Chris Jones, AVP- Channel Sales at AT&T. Chris has a great background working with small and large companies, and being with AT&T, it excites him with all the changes that are made to ensure that customers are getting solution-based results. Watch now to learn more! https://www.linkedin.com/in/chrisdjones1/ https://www.linkedin.com/in/chrisshubert/ #CNSG #RelationshipsMatter #AT&T #AppSmart
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Ray Potts, Director of Indirect Sales for WOW! Ray has been in the channel since he started his career, during his time with WOW! he and his team have grown tremendously in just 5 years. WOW!'s sweet spot is broadband and connectivity but also co-ax, fiber, and voice. Watch now to learn more! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/ray-potts-1346404/ #CNSG #RelationshipsMatter #WOW! #AppSmart
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Jennifer Orr, VP Master Agent Channel of Mitel. The experience, collaboration, and the importance of value are just a few things that help Mitel stick out in the channel. Watch now to learn more about Mitel! https://www.linkedin.com/in/jennifer-orr-0aa36713/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #Mitel
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Robert Galop, Chief Marketing Officer of IntelePeer. Robert has an understanding of the sales and buyers side of the businesses which he uses today to bring a perspective to customers. IntelePeer is focused on providing value to their customers and putting them first. Watch now to learn more! https://www.linkedin.com/in/robertgalop/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #IntelePeer
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Cathryn Valladares, Director of Solution Engineering at Nextiva. Cathryn has really done it all within Nextiva which is known for its amazing culture. Nextiva works together and would consider themselves as a "well-oiled machine" with their family-like culture with a passion that drives their everyday work and helps them stand out in the channel. Watch now to learn more! https://www.linkedin.com/in/cathryn-valladares-3b3a859/ https://www.linkedin.com/in/chrisshubert/ #CNSGfamily #RelationshipsMatter #UCaaS #Nextiva
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Cary Bush, Director of Channel Sales at Aircall. Aircall is a cloud-based call center solution with pre-built interactions with many tools that help the operational success of clients. There are many features that allow for fast and quick efficiencies that provide solutions with speed and simplicity. Watch now to learn more! https://www.linkedin.com/in/carybush/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #Solutions #CallCenter
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Eric Brooker, Senior Director, National Partner Programs at BigLeaf Networks. BigLeaf is a leader in the SD-WAN space and a key highlight is they are continuing to grow and expand. They plan to be aggressive in the market place in an effort to serve the community during this COVID-19 time. Watch now to learn more! https://www.linkedin.com/in/ericbrooker/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #BigLeaf #CNSG #SDWAN
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Scott Kinka, Chief Technology Officer, Founding Partner of EvolveIP. Scott talks about the importance of technology services now more than ever as we face the impacts of COVID-19 and remote work taking over as the new norm. EvolveIP is here to help and assist with issues that arise during remote working scenarios. Watch now to learn more! https://www.linkedin.com/in/scottkinka/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #EvolveIP #RemoteWork #SDWAN #UCaaS #CCaaS #CPaaS #Security
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Stacy Conrad, Director of Channel Sales at TPx Communications. Stacy has a well-rounded individual in the channel which helps her connect and develop relationships with who shes working with. TPx takes a partnership strategy and helps drive their success in the channel within UCaaS, security, and SDWAN. Watch now to learn more! https://www.linkedin.com/in/stacylconrad/ https://www.linkedin.com/in/chrisshubert/ #RelationshipMatters #CNSG #TPx #SDWAN #UCaaS #Security
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Cary Tengler, Executive Director, National Partner Programs at Comcast. Cary has been with Comcast since the start in 2011 and comes from a diverse background in technology. Comcast came in a really took dominance in the channel with cable technology. Watch now and learn more! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/carytengler/ #RelationshipsMatter #Comcast #CNSG #Cable #Solutions
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks Rob Westervelt, SVP/Channel Chief at GTT. Rob has been in the communications channel for most of his career, GTT has a more competitive edge that Rob thrives off. GTT is a global and domestic company that is a tier-one ISP, the third-largest in the world. They connect businesses around the world with cloud solutions. Watch now to learn more! https://www.linkedin.com/in/rob-westervelt-06402716/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #GTT #SDWAN #CloudServices
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Pete Nicoletti, Chief Information Security Officer at Cybraics, Inc. Pete has always had a passion for technology and took cybersecurity to the next level while he got more into his career. Cybraics is a newer name to the channel however has the most security needs including having a federal background. Watch now to learn more! https://www.linkedin.com/in/petenicoletti/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #CNSG #Cybraics #Cybersecurity
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Bruce Guemmer, National Training Director at Claro. Bruce has a diverse background in communications that led him to the diverse culture at Claro. Claro is proud to have customized innovative solutions for its clients. Watch now to learn more about Bruce and Claro! https://www.linkedin.com/in/bruce-j-guemmer/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #Claro #CNSG #Solutions #IoT #International
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Terry Patrick, VP of Sales at Hypercore. This is the first live and in-person Zoom that goes into how Terry started his journey within technology and made an easy transition to Hypercore. Hypercore is a wholesaler for cable providers and wireless providers where they set themselves apart by how they have a diverse portfolio. Watch now! https://www.linkedin.com/in/terry-patrick-9b92148/ https://www.linkedin.com/in/chrisshubert/ #RelationshipsMatter #Connectivity #SD-WAN #UCaaS #Security #CloudServices
In this episode of the Zoom, CNSG’s VP of Business Development, Chris Shubert talks with Michael Stephens, Agent Channel Chief at Rackspace. Michael spent 20 years of his career at a tier-one telecom company as an operations leader where he developed an interest in the partner side of the business, ultimately leading him to Rackspace. If you’d like to learn more about Multi-Cloud or Hyperconvergence, Michael shares some great information as well as his insights into the “Rack and Roll” philosophy behind Rackspace's fanatical experience. https://www.linkedin.com/in/michaelsstephens/ https://www.linkedin.com/in/chrisshubert/
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Mario DeRiggi, Senior VP of Channel Sales and Business and Vonage. Mario has a strong background in sales and has strived to ensure a plan for success for companies that he has worked with. Vonage drives a better experience for its partners and customers by creating the world's most flexible communications platform. Watch more now! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/mario-deriggi-2a4366/ #RelationshipsMatter #Vonage #SDWAN
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews John Delozier, Senior VP & Global Channel Chief at 8x8. John has a passion for the applications and the technology of the industry. 8x8 has established itself in the UCaaS space and dominates everything in one platform. Listen now to learn more about 8x8! https://www.linkedin.com/in/chrisshub... https://www.linkedin.com/in/johndeloz... #RelationshipsMatter #8x8 #UCaaS
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews TC Caston, Director, Solution Architecture and Account Management IoT at Sierra Wireless. TC goes into detail on his passion for the industry and how he drives business by providing solutions. Sierra Wireless has evolved over time and has been leading the industry in IoT, providing not just the little pieces of the solution but the whole package of the solution in one. Watch now to learn more about Sierra Wireless! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/tcaston/ #RelationshipsMatter #SierraWireless #IoT #Connectivity
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Bob Maute, SVP of Channel Sales for Evolve IP. Bob has been in the industry for 30+ years and has seen the growth and changes of the channel. He enjoys jumping on new technology and seeing the evolvement of companies. Evolve IP has announced a streamline of focus into three areas of focus which include the quantity of the person and selling the experience of the person. The core focuses are mobility, productivity improvements, and in a secure environment. Find out more about Evolve IP and their team. Watch now! https://www.linkedin.com/in/bobmaute/ https://www.linkedin.com/in/chrisshub... #RelationshipsMatter #EvolveIP #SDWAN #UCaaS #CCaaS #CPaaS #Security
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Kevin Bednarz, National Channel Manager for Granite Telecommunications. Kevin's been with Granite 8 years and compares the billion-dollar-plus, privately held unicorn to Google in the '90s. He says it's never boring or mundane working for Granite and he enjoys being able to make an impact on some of the largest brands out there. Granite's sweet spot is definitely larger, multi-location solutions. Find out more about Granite's complete product offering and how to engage with their team . Watch now! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/kevin-bednarz-1279925b/
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Ron Beer, Senior Director of Channel Accounts for Aryaka. Ron Beer is considered a "legend in the channel" where he has worked with well-established names. Aryaka is a software company that engages with traditional telecom companies where it builds from the focus on the channel and committed to the partners. Aryaka is a global SD-WAN company that focuses on companies that are disrupted not only around the globe but also hits regional products. They are all about finding the proof of value and wanting to help clients with their worst locations and helping them build a better digital transformation. This is an educational and upbeat interview packed with great info. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/ron-beer-363a86/ #RelationshipsMatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Chris Soucie, the Director of Product Management for NHC formerly known as New Horizons Communications. Chris Soucie has been with the organization for 15 years and says NHC is laser-focused on the customer and the partner. He describes NHC as is THE communications stack provider, selling through the stack and delivering through all three layers – Network Connectivity, Overlay Services (a/k/a - the sticky layer – UcaaS, Contact Center, SD-Wan, etc.), and finally Managed Services. This is a fun, upbeat interview packed with some great info. https://www.linkedin.com/company/1032148 https://www.linkedin.com/in/christopher-t-soucie/ #RelationshipsMatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Jason Gintert, Chief Technical Officer and Co-Founder of Wan Dynamics. Jason describes Wan Dynamics as a managed and professional services house that specializes in network services. Wan Dynamics focuses on the integration of networks and making them operate correctly for a seamless client experience. Watch the video to learn all that Wan Dynamics brings to the table! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/jasongintert/ #Relationshipsmatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Michelle Kadlacek, VP of Spectrum's Partner Program. A 20-year industry veteran, Michelle gets fired up by the relationships she's formed both internally and externally, celebrating successes, and also working together to solve challenges as part of the Spectrum family. She explains that Spectrum Enterprise is a great fit for IT decision-makers with either single or multiple locations. Spectrum thrives on connectivity, providing a powerful foundation for mission-critical network and cloud-based applications. Learn more about Spectrum's sweet spot and what they do better than the competition in this informative Zoom interview. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/michelle-kadlacek-2aba091/ #RelationshipsMatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Michelle Kadlacek, VP of Spectrum's Partner Program. A 20-year industry veteran, Michelle gets fired up by the relationships she's formed both internally and externally, celebrating successes, and also working together to solve challenges as part of the Spectrum family. She explains that Spectrum Enterprise is a great fit for IT decision-makers with either single or multiple locations. Spectrum thrives on connectivity, providing a powerful foundation for mission-critical network and cloud-based applications. Learn more about Spectrum's sweet spot and what they do better than the competition in this informative Zoom interview. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/michelle-kadlacek-2aba091/ #RelationshipsMatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Rackspace Channel Chief, Lisa McLin. She details her 17-year career path from the Rackspace accounting department to Channel Chief and tells us what "Fanatical Support" means to her. If you're curious about Rackspace's offering, Lisa provides a great overview as well as insights into "Racker" culture and an example of a recent Ecommerce win. Find out how you can use the "All Clouds Guide" to educate yourself and grow your Rackspace business. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/lisa-heritage-mclin/ #relationshipsmatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Misha Cetrone, Head of Solutions Architecture for Megaport. Megaport represents a unique offering within the CNSG portfolio and Misha breaks it down for us very well, showing you how you can reduce costs for your clients and provide better performance. He gets into the distinctions between the “Megaport,”– your client’s gateway into Megaport’s network and the Megaport Cloud Router for private, cloud to cloud connectivity. He also shares a case study that drives home the life-changing capability that Megaport’s seamless connectivity provides. If you’re selling connectivity, this is great information you won’t want to miss. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/mcetrone/ #RelationshipsMatter
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Bruce Wirt, EVP and Chief Business Development Officer for Telesystem. Bruce discusses how Telesystem grew out of a small company to become the organization it is today with a big emphasis on culture and accountability. Telesystem proudly "owns the solution from soup to nuts," not only on a single bill like other aggregators, but as a single source to manage everything including UCasS, SD-WAN, and Security. This Zoom is packed full of great info and energy! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/brucewirt/
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Jim Delis, SVP of National Channel Development for TPx Communications. A 30-year channel veteran, Jim joined TPx at a pivotal time in the organization's history when the company set out to expand their product offering and geography. Listen and learn about TPx's three main offerings, their sweet spot, and their "sell together" formula for working with partners. The TPx team is ready and waiting to support partners and clients. Check out the interview and get started with TPx today! https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/jim-delis-546870/
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Scott Kinka, CTO and Founding Partner of Evolve IP. Scott gives us a glimpse into how Evolve IP and the industry have changed over the last 12 years and where things are headed. Scott speaks to Evolve IP's sweet spot which he refers to as "mid-market," - businesses that are large enough to have an IT department and an IT decision-maker but small enough to have limited resources. This is a great chat with straightforward advice for partners. https://www.linkedin.com/in/chrisshub... https://www.linkedin.com/in/scottkinka/ https://www.linkedin.com/in/danasmythe/ #relationshipsmatter
In this edition of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Nabeel Sherif, Head Evangelist for TeraGo. Nabeel describes TeraGo's unique position as a national provider in Canada where telecom is typically dominated by carriers, regionalized, and transactional. Nabeel's role with TeraGo focuses on enabling channel partners to marry the technology to the business and to the business outcome, which aligns perfectly with the CNSG philosophy. For channel partners looking to expand their business into Canada will find this interview very informative. https://www.linkedin.com/in/chrisshubert/ https://www.linkedin.com/in/nabeel-sherif/ #relationshipsmatter
In this edition of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews Shawn Nauert, VP of Sales for Momentum Telecom. Shawn explains Momentum's positioning as an upmarket, consultative, cloud provider through acquisition. He details how Momentum's portfolio has evolved from just UCaaS to a broader suite of products including SD-Wan and competitively priced Fiber. In this informative interview, you'll learn more about Momentum's sweet spot, their white-glove, gold-standard implementation process and their flexible approach to working with both partners and clients. If "Facts Tell" and "Stories Sell" this is one you won't want to miss!
In this episode of the Zoom, CNSG's VP of Business Development, Chris Shubert interviews the amazing Carl Katz, VP of Channel Sales for Nextiva. Nextiva was built on the idea that all businesses deserve better and Carl explains how Nextiva delivers on that through their amazing service and advanced technology. Enjoy!
In this episode of the Zoom, CNSG VP of Business Development, Chris Shubert talks with IntelePeer's SVP of Channel Sales, Sean Kane. Sean illustrates just how far telecommunications has come over the last 20+ years and how IntelePeer's CPaaS solutions are thoughtfully designed to meet the needs not only varied business models but varied demographics as well. This is a great conversation about where the industry has been, where it is now, and where it's heading. You don't want to miss this one! https://www.cnsg.com/ https://www.intelepeer.com/ https://www.linkedin.com/in/chrisshub... https://www.linkedin.com/in/seankane2/
CNSG interviews Christopher Soucie - Director of Product Management at New Horizon Communications. Learn about New Horizons Communications, the telecommunications products, and the services they offer as well as how they are evolving.
In an interview with Patrick Pocalyko, EVP of Cyberhat, CNSG explores #cybersecurity with one of the world's leading providers. Learn more about Cyberhat, what sets them apart in the industry, and what their approach to working with managing partners and clients is like.
John Larsen, manager of Enterprise Infrastructure for CHS and Phil Howard, managing partner CNSG discuss: Getting thrown a Cisco Call manager and told to deploy it in 1999 Managing internet connectivity on Tugboats IT Farming for Farmers What a Co-Op is...
John Larsen, manager of Enterprise Infrastructure for CHS and Phil Howard, managing partner CNSG discuss: Getting thrown a Cisco Call manager and told to deploy it in 1999 Managing internet connectivity on Tugboats IT Farming for Farmers What a Co-Op is. Learning by drinking from the Firehose Managing the Fear of change by ignoring people's fears oh yeah... and frame relays, lolololol #voip #cisco #telecom #internet #SDWAN #mpls #ITleadership #ITmanagement Follow us here: https://telecomradio.podbean.com/
Join Devin Williams, VP of Strategy at CNSG as he interviews Caroline Guibert Chase of Coblentz, Patch, Duffy and Bass. Caroline is a partner focused on real estate and land and her powerhouse firm based in San Francisco has a 125+ year history helping clients with various business, IP, real estate, and personal law service needs. They briefly cover legal compliance, technology use in the workplace, remote accessibility, client data protection, and stats on how legal firms are effected by potential threats.
Join Devin Williams as he talks with Patrick Pocalyko, EVP of Cyberhat, leader of all operations and sales in the United States. Patrick has a MBA from Syracuse University, Martin J. Whitman School of Management and lectures on his experiences on the battle field as a Navy seal, and how they correlate into managing the mine fields of everyday business. Devin and Patrick discuss who Cyberhat is and how CNSG partners can connect and leverage the CNSG and Cyberhat teams to push the security conversation with their customers.
This episode of Tech Casting with Opex features Devin Williams, Vice President of Strategy at Converged Network Services Group (CNSG). Devin discusses topics such as his role at CNSG, his perspective on technology as a former provider, and his vision for the future of tech. LinkedIn: www.linkedin.com/in/devinwilliamspfp/ Book recommendation: The Saint, the Surfer, and the CEO (www.robinsharma.com/book/the-saint-the-surfer--the-ceo)
DDoS Attacks, Botnets, & Security Overwhelm discussed with one the security industry's secret weapons Mike Benjamin. For more information contact: Phil Howard | Managing PartnerConverged Network Services Groupm: 202-903-4728 | e: phil.Howard@cnsg.comLINKEDIN: www.linkedin.com/in/businessvoip/PODCAST Telecom Radio One: https://telecomradio.podbean.com/CNSG, your solutions provider for comprehensive, end-to-end telecommunications services. From carrier, cloud and IP infrastructure services to contract negotiation, issue resolution and every matter in between — we do it all as we are the premier master agency for connectivity, cloud and cloud enablement.
How to Achieve Vendor Diversity in the Enterprise Space, Cut Procurement time in half, and Cut Costs like a Pro, Even if... You have no idea where to begin. On the Show - Phil Howard | CNSG | Hosted VoIP | Commercial Internet Maree McMinn| Valvoline | ...
Join Devin Williams, CNSG's VP of Partner Strategy & Enablement as he discusses key industry trends with Paul Caiazzo, TruShield's co-founder, CEO, and Chief Security Architect. Paul is responsible for developing corporate strategy and leading the product and service development efforts of the company. He has more than 20 years of experience solving complex cyber security challenges within the Financial industry, including financial industry regulators within the Federal government. In the ten years since founding, Paul has led TruShield to become one of the fastest growing companies in the cyber security industry, with hundreds of employees and real-time security operations centers around the globe. He is focused on helping clients understand cyber risks within their own firms as well as within their investment portfolios, and developing practical risk mitigation strategies. In addition to his position at TruShield, he currently serves as Cyber Security Advisor to the Science and Technology Policy Center for Development. Key discussion points: · Compliance and Security, HIPAA being top-of-mind · The need to share sensitive data internally and externally, as a function of business · More secure and accessible health records while maintaining HIPAA compliance · Delivering on expectations for modern services; Online Portals for Prescriptions, Records and Bill-Pay, BYOD, WiFi, etc · Effectively leveraging cloud technology for cost, scalability and productivity improvements Key takeaways: Become dangerous through the enablement that CNSG is providing and get new opportunities by leveraging our respective supplier teams. Want to jump on an opportunity right now? Talk to Devin. email: devin.williams@cnsg.com
Join Devin Williams, CNSG's VP of Partner Strategy & Enablement as he discusses key industry trends with Jarret Raim, Director of Strategy for Rackspace Managed Security Services. Key discussion points: · Compliance and Security, HIPAA being top-of-mind · The need to share sensitive data internally and externally, as a function of business · More secure and accessible health records while maintaining HIPAA compliance · Delivering on expectations for modern services; Online Portals for Prescriptions, Records and Bill-Pay, BYOD, WiFi, etc · Effectively leveraging cloud technology for cost, scalability and productivity improvements Key takeaways: Become dangerous through the enablement that CNSG is providing and get new opportunities by leveraging our respective supplier teams. Want to jump on an opportunity right now? Talk to Devin. email: devin.williams@cnsg.com
Join Devin Williams, CNSG's VP of Partner Strategy & Enablement as he discusses key medical industry trends with Larry Cushing, Chief Technology Evangelist at TPx. About Larry: Larry Cushing has been a technology leader for more than 25 years, starring as a consultant and in-house management guru overseeing complex migrations and strategic planning for Fortune 500 companies, both domestic and global. He was a trailbreaker in the managed services arena. In 2007, he founded a New England-based company delivering a full set of services to businesses, including virtual CIO. In 2014, Mr. Cushing sold that company to DSCI, now a division of TPx. He serves as TPx’s Chief Technology Evangelist, helping guide the company’s strategy as the premier national Managed Services Carrier. He gives many talks and presentations across the country helping businesses understand and profit from the rapidly evolving technology driving managed services. Key discussion points: · Compliance and Security, HIPAA being top-of-mind · The need to share sensitive data internally and externally, as a function of business · More secure and accessible health records while maintaining HIPAA compliance · Delivering on expectations for modern services; Online Portals for Prescriptions, Records and Bill-Pay, BYOD, WiFi, etc · Effectively leveraging cloud technology for cost, scalability and productivity improvements Key takeaways: Become dangerous through the enablement that CNSG is providing and get new opportunities by leveraging our respective supplier teams. Want to jump on an opportunity right now? Talk to Devin. email: devin.williams@cnsg.com