Podcast appearances and mentions of eli natoli

In this transformative episode, we sit down with Eli Natoli—international bestselling author, business strategist, and marketing expert—to unpack her revolutionary concept: "The Last Funnel You'll Ever Need." Eli shares her no-fluff approach to creating marketing funnels that actually work, helping entrepreneurs attract high-quality leads, convert prospects with ease, and scale their businesses sustainably. With years of experience coaching business owners worldwide, Eli has discovered the key to simplifying marketing strategies while maximizing impact and revenue. In this episode, you'll learn: ✅ Why traditional funnels fail to deliver long-term results. ✅ How to create a customer-centric funnel that builds trust and loyalty. ✅ The biggest mistakes entrepreneurs make when designing their sales process. ✅ How to align your marketing strategy with your brand's unique strengths and values. ✅ Practical steps to craft a funnel that converts consistently, without the overwhelm. Whether you're a seasoned entrepreneur or just starting out, Eli's insights will empower you to ditch the cookie-cutter tactics and embrace a marketing funnel that feels authentic and delivers real results.

 Find out how you can authentically and predictably convince people to bite on your offer Discover why the generic marketing tactics you've been doing aren't working Learn more about the importance of aligning your beliefs with your marketing and expertise Resources/Links: Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell Summary Do you want to know the secret of how you can monetize your expertise authentically and with certainty? In sharing your expertise, it is crucial to be mindful of the impact you're capable of first. If your mindset is all about the money, then marketing your expertise and monetizing from it will just be as hard as climbing Mount Everest! Align yourself and be authentic first so that the profit will come pouring in later on. Eli Natoli is an international bestselling author, speaker, and marketing strategist. She helps experts scale their income, impact, and freedom with one-to-many offers without the complexity and overwhelm. Her unique approach to strategic service-first marketing has helped thousands of coaches and business professionals sell one-to-many offers– online courses, membership, group programs– to the tune of over $40M in sales. Eli Natoli shares how you can monetize your expertise so that you can make a profit out of what you love doing. She also opens up the world of authentic and predictable marketing by giving her powerful insights on why you should stop using those cliche marketing tactics and start aligning your values to your own marketing. Check out these episode highlights: 01:39 - Eli's ideal client: Experts who have a mission. They have a purpose, and they just want to make sure that it gets in front of the right audience. 03:15 - The problem he helps solve: So a lot of times, Tom, what I hear from them is, "I know what I have is result driven. I know what I have can really impact people's lives. It's really, really important. And my problem is, I can't get it in front of the right people.” 04:23 - The symptoms of the problem: So the top three that I usually come across are constantly strategy hopping or tactic hopping, meaning they go from this platform to this tool to this advice to that tactic, thinking that's going to solve their problem. 05:39 - Clients' common mistakes before consulting Eli: Again, the top three things that are happening there are that they're chasing money instead of impact, right? They've gotten so caught up in the day-to-day of running their business that they lost sight of the impact that they're capable of making. 07:29 - Eli's Valuable Free Action (VFA): If you are after that consistency, and be able to scale your business with one too many offers, because that's what I love to add to any business, is to pilot it. 08:12 - Eli's Valuable Free Resource (VFR): Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell 08:58 - Q: Remember I said like this third symptom that a lot of people have is they don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table. A: That to me is the glue that holds everything together. Tweetable Takeaways from this Episode: “A lot of people don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table.” -Eli NatoliClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia,

For Episode 153 of the Wealth On Any Income Podcast, Rennie is joined by Eli Natoli. Eli is an international bestselling author, speaker, and marketing strategist who helps experts scale their income, impact, and freedom and move from one-on-one coaching or consulting to offers where they can sell to many people, without complexity and overwhelm.Eli's simple Pilot to Profit framework has helped thousands of coaches and business professionals sell one-to-many offers, including online courses, membership, and group programs - to the tune of over $40M in sales. Are you ready to pilot your offer to profit?In this episode, Rennie and Eli cover:01:55 Eli shares with us her journey and why she is now offering her services to her clients.03:52 The one-to-many concept that Eli uses and why she loves it!05:21 The causes that Eli supports – The Children of Persia (https://childrenofpersia.org/).06:17 The type of clients that are drawn to Eli's Service First Marketing strategy and what that strategy is.08:02 What Eli considers her biggest failure, how she overcame it, and what she learned from that experience.10:56 A case study from Eli's Pilot to Profit program and how it isn't about selling but showing up to help the people.13:19 How you can register for one of Eli's upcoming webinars about pre-selling visit https://elinatoli.com/presell.This comes back to the whole idea of really stepping into your prospect's shoes, and to understand them and not being worried about how you sound and all that - all those things fall into place. Because one of the biggest things, especially people who are heart-centered, like I am, the main thing that I hear from them is - I hate selling. I'm not a salesperson. I always tell them like, you don't have to be a salesperson. I hate selling too. It's not even about selling just show up trying to help the people you're meant to help. – Eli NatoliTo register for one of Eli's upcoming webinars visit https://elinatoli.com/presell.If you want to learn more about Eli visit https://elinatoli.co/.If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable program ‘Wealth with Purpose'.Rennie's Books and Programshttps://wealthonanyincome.com/books/Wealth with Purpose:https://wealthonanyincome.com/wealthwithpurposeRennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

Discover the power of pre-selling your online courses with course creation expert, Eli Natoli. Gain valuable insights. The post How to Presell Your Course and Get Paid to Create It with Eli Natoli appeared first on LMScast.

In this episode of the Influence Podcast, we sit down with Eli Natoli - the founder of Marketing Your Truth. Eli shares her expertise in helping coaches, content creators, and business professionals accelerate their success using her "pilot to profit" framework. She discusses her upcoming webinar and reveals valuable insights for business owners to apply in their own ventures. Eli also shares her excitement about an upcoming webinar in June titled "Turn Your Expertise into Income: Learn how to presell your way to profits." This webinar aims to provide valuable insights on transforming expertise into a profitable venture. When asked about the one specific practice that helped her grow her business, Eli emphasizes the importance of nailing three key elements: a scalable offer, an effective lead generation and conversion system, and a result-driven delivery system. She explains how these components not only boost income but also save time and increase freedom. Looking ahead, Eli envisions celebrating a measurable impact in the online course industry. She aims to put an end to the ineffective "build it and they will come" approach to course creation. Her mission is to help as many people as possible avoid the pitfalls of unsellable online courses. Tune in now and be inspired. Website: https://elinatoli.com LinkedIn: https://www.linkedin.com/in/elinatoli/ Facebook Group: https://www.facebook.com/groups/BuildGrowThrive Find out more: - Website: JakeAdamDavey.com - Masterclass: JakeAdamDavey.com/Masterclass - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ - YouTube: jakeadamdavey.com/youtube Don't Forget: If you're enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today's topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library

Eli Natoli helps business leaders & brands go from struggling, scattered and overwhelmed to clear, confident and profitable. By taking the mystery out of marketing, she gives them the tools, expertise and ability to take control of their businesses.  Looking to use more stories to engage and sell on fb, Youtube and email? Grab our free 3 part training on story selling here: https://www.storyselling.how/how-to-sell-with-story   Ready to Ditch the drawn out, worn out webinar for a heart felt presentation that connects while commanding epic close rates and engagement......all without the ‘salesy tactics? Grab my storyselling webinar training here: https://www.storysellingwebinars.com/the-new-webinar-that-works

Eli Natoli is an International bestselling author, speaker and coach. Eli helps entrepreneurs go from struggling, scattered and overwhelmed to clear, confident and profitable. By taking the mystery out of marketing, she gives them the tools, expertise and ability to take control of their businesses. https://elinatoli.com https://www.facebook.com/elinatoli https://www.instagram.com/selfstartsuccess/ https://www.linkedin.com/in/elinatoli/ Join the Entrepreneurs Sushi Club on Facebook: https://www.facebook.com/groups/entrepreneurssushiclub.

www.GoodMorningGwinnett.com Hi my name is Eli!(Like “Ellie,” but spelled in a way that, while quite cool, tends to make people think I’m a guy)In 2013, my life changed in a HUGE way, when I finally cracked the code of digital marketing and found out that most of what I’d been told was flat-out WRONG!I cracked the code with my own strategy, adding significant, repeatable revenue to my businessBut before that, I was really struggling.Trading hours for money.Working 16 hour days.Feeling unfulfilled, unmotivated and incredibly frustrated.I had my sights set firmly on earning at least 10K/month, but it just wasn’t happening, no matter how hard I pushed, how many hours I put in or how many seminars and programs I tried.I came to the realization that every marketing program — and most marketing “gurus” — teach you the same things: how to get more clients, how to make more money, how to grow your business.But nobody is really taking a step back and saying wait a minute! The real question is how can you better serve your clients? How can you get faster, better, bigger results for your customers?At that point it was clear that if I was gonna get out of this feast-or-famine cycle — and end the constant worry of where the next client was coming from — I needed to change the way I ran my business.

This is different than any episode I've ever done, because I was the one being interviewed. Eli Natoli had me as a guest speaker to talk about mindset and productivity. We had such a great conversation about Fear, Impostor Syndrome, and the Hero's Journey, I just had to share it. If you are held back in the creative process, you gotta check this out. To hang out with like-minded entrepreneurs, be Eli's group: https://www.facebook.com/groups/BuildGrowThrive

Eli Natoli, like many of us, spent many years feeling unfulfilled, unmotivated and extremely frustrated with her job. No matter how hard she pushed or how many hours she worked, she wasn’t getting what she wanted from her career. She came to the realization that these seminars and programs she went to in order to help “solve” her career issues, were telling her the same things every time; how to get more clients, how to make more money, and so on and so forth. The question she wanted answers for wasn’t “how do I get more clients?” or “how do I make more money?”, it was “how can I better serve my clients?”. She wanted bigger and better results for her clients, but to do that, she needed to change how she ran her business. “I started to approach all of my marketing efforts from the perspective of 'how does this help me serve my clients better? How does this set me (and them) up for quick wins up front and measurable results throughout our relationship?' ” – Eli Now Eli is on a mission to help business leaders get the best results possible from their clients.

Eli Natoli is a service-focused marketing strategist, international speaker and bestselling author. For more than 20 years she’s helped entrepreneurs and their businesses clear a path to innovation, growth and profit. In addition to her coaching practice serving entrepreneurs across the globe, Eli has started and grown two successful online businesses and launched 8 online programs. Her unique approach to strategic, service-focused marketing is responsible for enrolling more than 120,000 students for those courses, and her products are returning six-figure revenues — consistently. Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow. Using her unique Service First Framework, from the book of the same name, Eli takes businesses from struggling, scattered, and overwhelmed to clear, confident, and profitable, by showing them how to do what she’s done: stop trading hours for dollars, stop the cycle of feast-or-famine and stop chasing every empty promise made by marketing con men. Instead, she teaches business owners to maximize the limited amount of time and money they have — and spend it putting simple things in place that will make all the difference in their  business. And shows them the power of leading from a place of kindness and generosity, developing truly meaningful products and services that change people’s lives. Her international workshops and talks deliver clarity and confidence to every person in attendance. She gives actionable advice for starting and growing a thriving business; she makes audiences feel in control and empowered. And she offers things they can act on and start seeing results as soon as they’re back at their desks. TUNE IN to the 10 Factor, Episode 74 - Eli Natoli on Service First Framework. Learn More About Eli Natoli elinatoli.com buildgrowthrive.club JOIN our 10 Factor Community - become part of the family Are you an entrepreneur with kids... who needs help managing time? Learn more: the10factor.com Schedule Your Free Discovery Call: the10factor.com/discovery To join The 10 Factor Elite Mastermind Academy the10factor.com/apply Drop Tim an email. He'll reach out to you personally to see if you are a good fit. tim@the10factor.com Help Support our Show: Reviews Do Matter. We love to read our subscribers 5-star reviews on iTunes. Get a bonus thank you if yours gets read on the show. Leave us an honest review iTunes: Subscribe and leave a review 10 FACTOR on iTunes Spotify: Subscribe and leave a review 10 FACTOR on Spotify Submit questions or comments - we read and answer questions right on the show. tim@the10factor.com Connect with Tim: Facebook: https://www.facebook.com/the10factor/ Instagram: @TimMeuchel LinkedIn: https://www.linkedin.com/in/tim-meuchel-270b0b30/ Twitter: @TimMeuchel email: tim@the10factor.com Upcoming Episodes and Guests: Subscribe on iTunes today so you don't miss any of our weekly episodes. Subscribe on Spotify on Spotify today so you don't miss any of our weekly episodes.

Why do some entrepreneurs thrive, while others struggle? Today we welcome Eli Natoli into the Thought Leaders Business Lab, and we discuss how to quickly and easily communicate value to your ideal clients, without doing the hard sell.  Learn the...

Why do some entrepreneurs thrive, while others struggle? Today we welcome Eli Natoli into the Thought Leaders Business Lab, and we discuss how to quickly and easily communicate value to your ideal clients, without doing the hard sell.  Learn the 5 part process to attract, engage and prime your ideal buyers to buy from you. Join us as we discuss why miracle checklists or over-the-top sales and marketing tactics don’t work, and what you can do instead to give you a better path to promoting and selling your services. Full show notes and links for this episode:  http://samanthariley.global/podcast/33/ 

Topics Discussed Lead Generation Tools (psst, Eli's top pick is ConvertKit which I think is pretty awesome, I generally recommend ActiveCampaign) Website and Course Delivery Platforms Content Marketing Key Takeaways With ConvertKit you can easily add tags to users based on activity directly in the email – signups for webinars and such without having to use a secondary tool to piecemeal it together. When you purchase a WordPress theme from a premium marketplace rather than using a free theme, your purchase comes with support and ongoing development/updates Content is only going to move your business forward if it's created strategically. You don't need a ton of content on multiple channels, rather, your content should support and lead prospects to your offer (the product or service that you're selling.) When trying to figure out the type of content you're going to create, look at how your audience is going to want to consume that content and then take action on it. Approaching content marketing as one human helping another human, you will automatically know the platforms and tools to focus on. Speaker Quotes “If you really want to build that business, if you want to grow your business, you have got to know how to do good content marketing.” “Every time they [your prospects] interact with your content and they have those little wins, their confidence in themselves goes up… and you're also building their confidence in you, that you are the person that can get them there.” Eli's course Invisible to Influencer is currently in enrollment. The link to check it out is https://techofbusiness.com/eli-natoli-course/ Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Eli Natoli Website: https://elinatoli.com LinkedIn: https://www.linkedin.com/in/elinatoli/ Twitter: http://twitter.com/elinatoli Facebook: http://buildgrowthrive.club/ Invisible to Influencer course: https://techofbusiness.com/eli-natoli-course/ Service First Framework book: https://www.amazon.com/dp/B07C1917Z5

If you’re a new entrepreneur or creative, getting your first solid base of “raving fans” can be difficult to do.   It’s a critical piece too, because once you’ve got that base, you have a real business (or career) that can take off.   On today’s show, Eli Natoli and I talk about how she wasn’t able to get a few raving fans (customers) through or online business, but more than 120,000!   Here’s the craziest part, Eli has built a business with more than 120,000 all ORGANICALLY! With no paid advertising!   It’s insanity. And it’s awesome. The conversation is full of gold. You’re invited. Join us :)   #StayCurious  

Topics Discussed Lead Generation Tools (psst, Eli's top pick is ConvertKit which I think is pretty awesome, I generally recommend ActiveCampaign) Website and Course Delivery Platforms Content Marketing Key Takeaways With ConvertKit you can easily add tags to users based on activity directly in the email – signups for webinars and such without having to use a secondary tool to piecemeal it together. When you purchase a WordPress theme from a premium marketplace rather than using a free theme, your purchase comes with support and ongoing development/updates Content is only going to move your business forward if it’s created strategically. You don’t need a ton of content on multiple channels, rather, your content should support and lead prospects to your offer (the product or service that you’re selling.) When trying to figure out the type of content you’re going to create, look at how your audience is going to want to consume that content and then take action on it. Approaching content marketing as one human helping another human, you will automatically know the platforms and tools to focus on. Speaker Quotes “If you really want to build that business, if you want to grow your business, you have got to know how to do good content marketing.” “Every time they [your prospects] interact with your content and they have those little wins, their confidence in themselves goes up… and you’re also building their confidence in you, that you are the person that can get them there.” Eli's course Invisible to Influencer is currently in enrollment. The link to check it out is https://techofbusiness.com/eli-natoli-course/ Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Eli Natoli Website: https://elinatoli.com LinkedIn: https://www.linkedin.com/in/elinatoli/ Twitter: http://twitter.com/elinatoli Facebook: http://buildgrowthrive.club/ Invisible to Influencer course: https://techofbusiness.com/eli-natoli-course/ Service First Framework book: https://www.amazon.com/dp/B07C1917Z5

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let's consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today's episode we'll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week's episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we're doing a deep dive into funnels today (I kinda wanted to make sure that next week's episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I've seen it work on myself. Let's take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber's freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I'm sitting in Amber's funnel – excited to see where she takes me next. OK, so now it's time to talk about the technology that goes into the top of the funnel. As I said before, for today, we're going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn't include navigation or other distracting elements. When building your opt-in pages, you'll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn't going to go all technical, and that might have been a bit technical. So, if you're using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It's important, but don't let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you'll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we'll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you've flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you're crossing your T's and dotting your I's in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they've clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don't have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It's important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don't want to be selling to someone who has already bought. Let's bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you're running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you're not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We're in this together – I'd love to know what tech you're rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today’s episode we’ll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week’s episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we’re doing a deep dive into funnels today (I kinda wanted to make sure that next week’s episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I’ve seen it work on myself. Let’s take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber’s freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I’m sitting in Amber’s funnel – excited to see where she takes me next. OK, so now it’s time to talk about the technology that goes into the top of the funnel. As I said before, for today, we’re going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn’t include navigation or other distracting elements. When building your opt-in pages, you’ll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn’t going to go all technical, and that might have been a bit technical. So, if you’re using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It’s important, but don’t let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you’ll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we’ll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you’ve flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you’re crossing your T’s and dotting your I’s in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they’ve clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don’t have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It’s important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don’t want to be selling to someone who has already bought. Let’s bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you’re running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you’re not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We’re in this together – I’d love to know what tech you’re rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online. A few exciting highlights include:- Find out what led Eli to John’s Hopkins University! - Learn how Eli went from ultrasounds to NASA! - What is the “Service First” playbook?! - What does it mean to be “service first” in marketing and promoting your expertise? - Find out why you shouldn’t be afraid to give away your expertise! - Learn how to set yourself up as the expert! - Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!) - Find out when you should write a book! (Hint: Now) - Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit) - Where Eli is traveling to next to talk about her bestseller? - What benefits has Eli seen from writing a book and how can you do it too? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: From digital product management to strategic marketing, Eli Natoli has been helping serious entrepreneurs grow their businesses faster and take them further for nearly 20 years. Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017. Eli’s unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently. Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow. From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from. Eli’s articles, courses and coaching programs can be seen at elinatoli.com. Great Quotes: “Make sure that whatever you do is giving value to your people.” – Eli Natoli “Don’t be afraid to give away your expertise.” – Eli Natoli “I’m showing them that I know what I’m talking about.”– Eli Natoli “People need someone to take them to that next level; to take them through that transformation.” – Eli Natoli “People aren’t really looking for information, they are looking for that transformation.”– Eli Natoli “You are showing them that you are the expert and you can help them.” – Eli Natoli “Don’t just go out there and create content.” – Eli Natoli “It’s the strategy of the content and not the volume.” – Eli Natoli “I decided to follow all of the marketing gurus and try to learn from them.” – Eli Natoli “People come to me because every day I’m out there and everything I do I make sure that I’m giving value to my audience.” – Eli Natoli “When I get on the phone with a prospect, it’s never a sales call.” – Eli Natoli "People are paying attention to you; the more you're out there, the more exposure you're getting is getting you noticed."– Eli Natoli "It's more about strategy than being visible." – Eli Natoli "I realized that half of my content for my book was already there." – Eli Natoli Links to Mentions in This Podcast Episode: Gary Vee Eli Natoli's Website Check out Eli's bestselling book here! Join the Bestselling Author Possé! Eli's Facebook Group   Find Out More Shownotes for 138: How to Set Yourself Up As “The Expert” and Grow a 6-Figure Business with Bestselling Author Eli Natoli

Eli is a marketing and growth coach for entrepreneurs. Are you tired of waking up at 5AM, working 16-hour days, 7 days a week, with only painfully slow progress to show for it? You want clients, money, and FREEDOM just as much as anybody else — probably MORE — but building a successful business just isn’t happening for you. Learn more in this excellent interview

How to apply psychology tips and writing hacks for more business success? Does understanding people's personalities help choose business partners and clients? If these topics pique your interest, you are in the right place! A few exciting highlights include: - Eli Natoli LIVE on Amazon with her book right now - Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!] - Shout out to my biz bestie Melissa Sue Tucker - How to get past writer's block - What is a life-saving note-taking tip from Dr. Maelisa's experience - When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!) - How did Maelisa get into entrepreneurship and online marketing? - What is "Edu-tainment" and how can we use it to improve our presentations and public speaking? - What is the difference between academic writing and business writing online? - What’s the Grandma Rule!? - Learn how psychology can help with your biz (Customer Psychological Avatar!) - How to apply psychology to connecting with future clients and partners - Take the Myers-Briggs test to know your 4-letter combo. Then, you can apply some of what you learn from your results in your copy. Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Dr. Maelisa Hall is a licensed psychologist, ENFP, and leadership coach living in Southern California. She loves talking personality types, team building, entrepreneurship, and online marketing. She pays the bills with her two psychology-related passion projects, QA Prep and Hall Coaching Group, and is a co-host of the My Biz Bestie podcast. Great Quotes: “Your style needs to match that of the company.” – Maelisa Hall “I feed off of the audience and being involved with people; I learned to use that to my advantage.” – Maelisa Hall “I encourage people to ask questions.” – Maelisa Hall “I always give a disclaimer that this is a judgment free area.” – Maelisa Hall “When you get the audience engaged, it has an impact on everyone. Even if they aren’t asking the questions.” –Maelisa Hall “I’m just trying to use real language.” – Maelisa Hall “Everything that you do with your copy, you want to attract people.” – Maelisa Hall  Links to Things Mentioned in This Podcast Episode: Take the Myers Briggs test for Free! My Biz Bestie Episode 007: The Blessing of Introversion and Extroversion My Biz Bestie Episode 008: The Myers-Briggs Review Podcast Movement - I will be speaking there this year! The Service First Framework: My not-so-secret to thriving as an entrepreneur - Eli Natoli's book on Amazon Marie Forleo's B-Schools My Biz Bestie Episode 105 Check out my episode with Kwame Christian   Read More: Shownotes for 122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!) A few exciting highlights include:- When are Jared Warner and Eli Natoli launching their books? - #1 for Larry...in 4 categories! - #1 for me...in 4 categories! Plus 1 in the U.K. too! [I did end up hitting #1 in Podcasts & Webcasts] - How many sales did I have during the recording? [I bet it's lower than you thought!] - Why hadn't Laura left a review for Larry? - KENP: Kindle Edition Normalized Pages (how many pages read by purchasers) - What is Laura's first book upload attempt "BLOCKED"? - Who were past Wall of Famers featured in Laura's book? - What was the book writing, publishing, and launching process like for Larry Roberts? - Can you see the number of purchases per book (if you have more than one book)? - How tall is Laura? How tall is Larry's wife? (warning: if you get easily offended, skip the height part of this silly interview) - BONUS story about how to get guests on your podcast. - What are the benefits of a super short deadline for your book writing goal? - How do you really leverage your new book and author status? Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Mentions in This Book Writing Episode: Readily Random podcast Larry Roberts on Facebook Larry Roberts on Twitter Copywriting for Podcasters - Laura's First Book Permission to Write a Brand Building Book for Podcasters - Laura's Second Book 1+1 = Podcast! - Larry's First Book   Read and See More Shownotes and Video for 2x Bestselling Author Interview with Larry Roberts on Book Launch Day!