Podcasts about gray dot company

Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company.They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment across digital channels.

Send us a Text Message.Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a Text Message.Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset. Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders.Connect with Sam:Website: https://thegray.company/Podcast: https://thegray.company/opinionated-seo-opinionsLinkedIn: https://www.linkedin.com/in/samantha-torres-seo/Company Page: https://www.linkedin.com/company/graydotco/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

Welcome back to Opinionated SEO Opinions, where today's focus shifts to the perplexing world of SEO traffic drops. Hosts Tory Gray and Sam Torres, along with moderator Begum Kaya, are sans guests as they share expert insights and experiences from the trenches of SEO traffic investigations—a subject both near and dear to our hearts and a frequent challenge we navigate alongside our clients at The Gray Dot Company. From the initial steps of verifying a traffic drop to the nuanced analysis of potential culprits, we cover the gamut of strategies and considerations necessary for a comprehensive SEO investigation. Here's a sneak peek into our discussion: 01:07 - When a website experiences a sudden drop in traffic, what are the first areas you check for potential issues, and why? 07:04 - What are some often overlooked technical factors that could cause traffic drops? 16:38 - What about off-site factors? 24:01 - What are some of the main or underutilized SEO tools or software that can provide unique insights into traffic losses? 30:10 - Based on your experience, what's the best piece of advice you'd offer to someone facing unexplained traffic drops? This episode is a must for SEO professionals, digital marketers, and anyone interested in the dynamics of search engine visibility and performance. Join us as we explore the intricacies of SEO traffic investigations, offering practical advice and innovative perspectives to navigate this challenging aspect of digital marketing. We welcome your questions and insights on SEO traffic drops or any SEO-related topics. Reach out to us at: https://thegray.company/ask-seo-questions. Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Don't forget to follow us for all things SEO: Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) Begum Kaya (https://twitter.com/begumkayaSEO) #SEO #SEOAMA #OSEOO #TechSEO #SEOTrafficInvestigation #TrafficDrop

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business. Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

Let's discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment. This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market. Here's a quick peek at some of the topics we cover: 04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams? 21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful? 28:06 - How do you handle a project that requires development to set up the test? 30:57 - How do you measure the success of your roadmap? 37:03 - What are your biggest product management fails? Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions. Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes. Don't forget to follow our panelists for more SEO and product management wisdom: Gus Pelogia (https://twitter.com/pelogia) Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/) Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) #SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch

Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations.In an increasingly digital world, data privacy regulations are essential for protecting the information of our consumers. While they pose challenges for businesses in terms of compliance and adaptation, they ultimately contribute to a more secure and ethical landscape for the handling of personal information. Today, Sam discusses the impact of data privacy regulations.Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations. Traditionally, consumer insights came from costly and time-consuming market research reports. However, the digital landscape, powered by AI and machine learning, allows us to swiftly access and understand consumer mindsets, significantly speeding up the process. Today, Sam discusses using consumer insights data to improve customer experience.Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

Join us for a special edition of #OpinionatedSEOOpinions where we address an article recently published on The Verge that discusses the SEO industry at large. Tory Gray and Sam Torres of Gray Dot Company are joined by Petra Kis-Herczegh and Crystal Carter to review why the industry is reacting how it is, what the article got right, and where the article fell short.

Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebere spends her time reading or getting updates and making friends on social media.She discusses how to build a connected and inclusive SEO remote workforce. The issue of mental health and inclusiveness in the workplace has gained significant awareness in recent years. However, in today's world of remote working, how can we extend this knowledge to our remote workers from diverse backgrounds? In this episode, Ebere shares her positive and negative experiences working remotely, how companies have made her feel included and how other companies can help make their remote team feel a sense of belonging.We also discover what inspires Ebere and empowers her to be the brilliant woman she is today.You can connect with Ebere through her LinkedIn and Twitter/X.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Have you wondered how to better measure your SEO for your website and lead generation? Have you felt like you have been misled or misunderstood what success factors  Our guest today is Tory Gray, who is a marketing expert.  TODAY'S WIN-WIN: Pick the right metrics for your business and why they are meaningful. LINKS FROM THE EPISODE:You can visit our guest's website at: https://thegray.company/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social:https://www.linkedin.com/in/torygray/https://twitter.com/torylynnehttps://www.linkedin.com/company/graydotco/https://twitter.com/GrayDotCohttps://www.youtube.com/@GrayDotCoABOUT OUR GUEST:In a highly dynamic and sometimes ambiguous industry, Tory Gray combines cutting-edge SEO knowledge, a growth-minded perspective, and a collaborative approach rooted in kindness. Her ability to drive proven results and extensive experience scaling businesses has made her a leading advisor for major digital agencies, publications, and mentor groups like Women in Tech SEO. As CEO and Founder, Tory runs Gray Dot Company, a digital marketing agency known for its technical SEO expertise and one-of-a-kind approach to Digital Consumer Insights. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data.00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company, https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data.00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company, https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.

Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.Today we can capture a huge amount of data across a growing range of platforms.  That's both a blessing and a curse!Marketers can easily get lost analyzing everything that they can analyze  - but not necessarily what they should analyze.Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics. USEFUL LINKSAsianet Consultants website:  https://asianetconsultants.comThe Gray Dot Company website:  https://thegray.company/Connect with Sam Torres:  https://www.linkedin.com/in/samantha-torres-seo/Visit A Seat at The Table's website at https://seat.fm

Sarah and Tazmin had the absolute pleasure of joining Sam, Tory and Begum on Opionated SEO Opinions where they discussed adapting to change. Such an important conversation that we just had to share this episode with you, our listeners. We hope you enjoy!About Opinionated SEO Opinions:Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.Watch all episodes of Opionated SEO OpinionsYou can also find them with the following Twitter handles:Tory Gray (https://twitter.com/torylynne)Sam Torres (https://twitter.com/samtorresatl)Begum Kaya (https://twitter.com/begumkayaseo)The Gray Dot Company WebsiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman,

Digital strategy is an essential component for businesses seeking a competitive edge in the digital landscape. Leveraging data-driven insights empowers companies to make informed decisions, understand customer behavior, and optimize their online presence effectively. These solutions enable the identification of key performance indicators and the measurement of campaign success, leading to more targeted and impactful marketing efforts. By harnessing the power of data-driven analytics, organizations can adapt quickly to changing market trends, refine their strategies, and drive meaningful results in an ever-evolving digital world. Sam Torres is the Chief Digital Officer of the Gray Dot Company, a senior-level SEO consultancy offering digital strategy and tech solutions with advanced capabilities in data-driven analytics, helping businesses achieve long-term growth and navigate complex technical challenges. With a holistic perspective and a point-of-relevance mindset, Sam collaborates closely with clients, offering comprehensive and integrated solutions for their business and marketing needs. Today she will be talking about the Gray Dot Company, client case-studies, regulated industries, and finding enjoyment in solving problems. Resources The Gray Company Site The Gray Dot Company Samantha Torres on Linkedin Opinionated SEO Opinions Podcast

For this episode, I spoke with Sam Torres (@samtorresatl), Chief Digital Officer and co-founder of The Gray Dot Company (https://thegray.company/), a senior-level SEO consultancy specializing in digital strategy and tech solutions grounded in data, analytics, and long-term growth, about Digital Consumer Intelligence, including what it is and how we use it to leverage data to better prioritize what we build. You can find more information on my guest on my blog at https://www.buckleyplanet.com/2023/08/collabtalk-podcast-episode-89-with-sam-torres.html

Are you missing the boat on user-generated content? User-Generated Content (UGC) isn't just for getting testimonials on social media. In fact, today's guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy, Tory has helped numerous businesses achieve their goals through digital strategy with a focus on technical and strategic SEO. On top of the great advice, we walk through a scenario: building a landing page from scratch with UGC. Don't miss it! Plus, in the PRO show, we talk about the mother of all UGC websites: Reddit.Top Takeaways You can create full pages of content from UGC, from photos to social proof to FAQs.  Your process for collecting UGC doesn't have to be complicated. You can have a Google Form or Doc with some pointed questions, or a swipe file.  If you're not sure where to start with a new product, look at UGC for similar brands and products. People are already asking questions online. Do a social media or Google Keyword search! Show Notes Tony Gray Tony on Linkedin How to Get a Trademark with Rian Kinney Sponsored by: Sensei Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONACheck out Calm History at https://calmhistory.com ★ Support this podcast ★

Tory Gray is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy, Tory has helped numerous businesses achieve their goals through digital strategy, with a focus on technical and strategic SEO. Tory's unique perspective on problem-solving and business growth opportunities comes from her background in both digital agencies and in-house B2C startup environments, in both marketing and product roles. Her approach to SEO strategy is cross-functional, coordinating with product, marketing, and engineering teams to achieve marketing success.Check out the website Here Connect with her on Linkedin

Welcome to Not Another Marketing Podcast where I'm talking to Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO. This week we talk about generative Ai and SEO.

Generative Ai, ChatGPT can write content for us and write lots of it very quickly. Are we going to see a total binfire of spam or will Ai help us write better targeted content.To answer these questions and chat lots about Ai in the SEO world is Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO.We talk ChatGPT, Google vs Bing in the Ai search stakes and how generative Ai can help us do SEO better.You can find Tory on the Gray Dot Company website and LinkedIn.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it's easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can hinder the success of an SEO program. Rather, by continuously monitoring SEO to identify problems quickly and course correct, SEOs can ensure initiatives are working and communicate the right things to stakeholders and clients at the right time. Today, Tory discusses the SEO customer funnel. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO world for a long time to organize content. However, Gray Dot Company has been exploring using a template on Airtable to take it to the next level. Today, Tory discusses up-leveling with keyword matrices. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Opinionated SEO Opinions™, Toshi Jones (https://www.linkedin.com/in/toshijones) and Ben Dankiw (https://ca.linkedin.com/in/brdankiw) join The Gray Dot Company team to chat strategic content SEO and paid promotions. Here's what we cover in this episode full of insights on the interplay of content, PPC, and SEO: 1:27 When does paid promotion of strategic content make sense? 6:35 When do you use paid distribution tactics in the lifecycle of individual content pieces? 10:51 How does seasonality affect paid promotions for a content piece? 12:48 Which paid channels are you experimenting in and which combinations have been most successful? 29:08 Do you use Twitter ads to get a content piece in front of users at a specific time? 37:15 What are the key motivations for experimenting with YouTube in new ways? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions! Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), for fresh takes on the evolution of SEO and insights into our most recent work. You can also reach out to our team panelists on Twitter and pick up the convo where we left off! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #ContentSEO #SEO&PPC #DigitalMarketing #ContentSEO #PPC #PaidChannels #PaidDistribution

Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP's Up SEO Podcast Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These features alone are differential factors between eCommerce SEO and regular website SEO. Navigating the requirements of these features is a skill on its own.  We'll dive into some of the latest eCommerce changes to the SERP and what they mean for your SEO strategy and outlook. Kristina Azarenko of MarketingSyrup SEO Academy stops by to explore the importance of internal linking and possible permutations for eCommerce SEO.  This and more as you “check out” the latest episode of the SERP's Up SEO Podcast! Key Segments:  [00:02:20] What's On This Episode of SERP's Up?  [00:05:05] Focus Topic of the Week: Ecommerce SEO. . . Cha-ching!  [00:15:38] Focus Topic Guest: Kristina Azarenko [00:28:17] Snappy News [00:32:42] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Kristina Azarenko: https://twitter.com/azarchick Luke Carthy: https://twitter.com/MrLukeCarthy Tory Gray of Gray Dot Company: https://thegray.company/team Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Marketing Syrup: https://marketingsyrup.com/ News:  Google Gives Official Names Of Some Search Features With Visual Elements Gallery: https://www.seroundtable.com/google-search-visual-elements-gallery-34568.html  Google December 2022 Link Spam Update Rolling Out Now: https://www.searchenginejournal.com/google-december-2022-link-spam-update/474233/ E-E-A-T and major updates to Google's quality rater guidelines: https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350 

In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue.Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy.We also discuss some specific use cases for consumer data that can lead to valuable insights for your business.(0:00) Intro(2:27) Opinionated SEO Opinions(5:32) Where Are the Places Where Data is Not Being Leveraged?(10:20) Who is at Fault For Dropping the Ball on Surfacing Data?(13:19) Being a Team Player(16:34) How Long is Data Relevant?(17:54) How To Think About a Long-Term Strategy with Iterations(20:15) Why Don't Organizations Use Data(21:35) Gaining Understanding Through Data(23:40) Specific Use Cases for Consumer Data(25:45) Building Relationships To Find New Insights(27:51) Rapid Fire Rankings

The one about Monroe's Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:27 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:13 Content Spotlights   ROGER: Monroe's Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs (https://youtu.be/c-zjM835hSs)    PASCAL:  A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ (https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/)    00:28:34 Marketing Tech and Apps      ROGER: It's all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ (https://express.adobe.com/)    PASCAL: It's all about a new approach to audio content creation:    Rumble Studio https://appsumo.com/products/rumble-studio (https://appsumo.com/products/rumble-studio) Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule!    WhatsApp Desktop Version https://web.whatsapp.com/ (https://web.whatsapp.com/) add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you.    00:40:56 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:29 Creator Shout Outs   ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy (https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy)  PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 (https://moz.com/blog/transitioning-to-ga4)    00:51:29 Film Marketing   Prey (2022)    Director: Dan Trachtenberg  Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas  Music: Sarah Schachner  Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro    Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references.     We look at the marketing campaign which might appear quite modest given the film was released straight to streaming.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing  ...

Opinionated SEO Opinions (OSEOO) is a new Q&A series by The Gray Dot Company. OSEOO is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters. We'd like to thank everyone who submitted their questions to get a second opinion on all things SEO! Do you have more SEO questions you'd love an opinion on? Please send it our way here: https://thegray.company/ask-seo. In the first episode we covered the following questions: 2:25 How common is index bloat? What is the best, quickest and easiest way to reduce this? From Juliana Turnbull (@SEOJoBlogs) 8:14 We've all been going schema crazy in the past few years but, besides schema that produces rich snippets, how can we get any evidence of all other schema actually being used in search? From Roxana Stingu, Head of SEO at Alamy (@RoxanaStingu) 11:55 What strategy would you implement to push a page higher up page 1 of Google? From Catherine Dyer, SEO Analyst at LendingTree.com 21:21 What are your recommendations for tackling complexity? From Isaline Margot, SEO Specialist at Pilea.ch (@isaline_margot) Other useful documentation we covered in this episode: The Ultimate Guide to Indexing SEO: https://www.onely.com/blog/ultimate-guide-to-indexing-seo/ Biperpedia: An Ontology for Search Applications: https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/41894.pdf Also don't forget to follow TGDC on LinkedIn and Twitter, where we share cool documents, expert opinions and useful tips on SEO. #SEO #DigitalMarketing #SEOAMA #IndexBloat #StructuredData #SEOTips #OSEOO

We are back with the second episode of Opinionated SEO Opinions (OSEOO), a new Q&A series by The Gray Dot Company that is geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters. We'd like to thank everyone who submitted their questions to get a second opinion on all things SEO. Don't shy away from sending us your questions to cover. We're looking forward to having them here: https://thegray.company/ask-seo-questions. The second episode includes our point of view on the long-lasting discussion on subdomains and sub-directories. Two wonderful people asked our opinion on the same topic with a slightly different angle, so get ready to enjoy a shower of different cases! Please see the list of questions below: 3:45 Subdomains vs sub-directories? From Keeley Stitt, Product Designer at Inclusivv (formerly Civic Dinners) (@KeeleyStitt) 24:39 When considering launching a new sub brand, or an extension of an existing domain, what are the pros and cons of subdomain, subfolder, TLD, etc.? From Sara Burke-Allen, Senior Digital Marketing Manager at Pethealth Inc. 27:13 What is your advice for someone who is working on SEO growth strategy for B2B SaaS products? From Armina Fareed (@ArminaFareed) Also don't forget to follow TGDC on LinkedIn and Twitter, we share lot's of cool documents, expert opinions and useful tips on SEO. Other useful documentation we covered in this episode: - Multiple Domain SEO Strategy? The Why, What, When: https://thegray.company/blog/multiple-domain-seo-strategy-why-what-when - Agile SEO Presentation: https://www.youtube.com/watch?v=l_hxO6gM9r8 - Agile SEO - Building a Continuous Improvement Machine for SEO: https://thegray.company/blog/agile-seo-101-building-a-continuous-improvement-machine-for-seo You can also find us with the following twitter handles, and reach out to further discuss what we covered! Tory Gray @torylynne Sam Torres @samtorresatl Begum Kaya @begumkayaseo #SEO #DigitalMarketing #SEOAMA #Subdomain #Subfolder #Subdirectory #B2BSEO #SaaSSEO #Growth #Agile #AgileSEO #SEOTips #OSEOO