Podcast appearances and mentions of sam torres

Director Aaron O Keefe and actor Sam Torres talk to Conor Tallon about this production coming to the Cork Arts Theare, with a clip from the show starring Sam Torres and Sarah Terry. Hosted on Acast. See acast.com/privacy for more information.

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.Chapters00:00 Introduction00:16 Google IO Highlights and Initial Reactions01:03 AI Mode launches in the US03:34 Challenges and Opportunities with AI Mode06:13 The Future of Rank Tracking and Personalisation09:19 AI Agents coming to Google Search14:54 Ads in AI Mode and AI Overviews19:44 Deep Search and Content Visualisation25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?33:54 Q&A: How do you think websites whose business model depends on informational content will survive?42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions?43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans?50:13 Ashley Segura's reaction to Google I/O51:03 Tamara Novitović's reaction to Google I/O52:36 Sam Torres's reaction to Google I/O54:21 Final Thoughts and Future DiscussionsLinkshttps://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_Mhttps://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/ https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRchttps://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr

Can AI fully diagnose SEO traffic drops? Sam Torres from Gray Dot Co examines the limitations of AI in technical SEO diagnostics. She explains why AI can identify traffic declines but struggles to pinpoint fundamental issues, emphasizing that most SEO problems stem from multiple factors rather than single causes. Torres highlights the importance of human experience in comprehensive troubleshooting and avoiding the "one solution" trap that both AI and junior SEOs often fall into. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When a core algorithm update causes a 40% traffic drop, swift action is required. Sam Torres from Gray Dot Co shares her approach to diagnosing content quality and relevancy issues that impact top-of-funnel performance. She emphasizes the importance of transparent communication with leadership, backing claims with comprehensive data analysis, and gathering insights from community platforms like Reddit and YouTube to identify content gaps.Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus gradual SEO declines. She explains how technical issues typically cause abrupt two-week traffic drops, while content problems lead to slower, more business-impacting declines, and reveals how website migrations often trigger Google to reevaluate a site's relevance. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue or if search is moving toward a constant state of change. Torres predicts distinguishable updates will remain for the next 12-18 months before transitioning to more continuous evolution, similar to what happened after the introduction of RankBrain. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Core updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates than any previous year. This lightning round discussion examines the increasing pace of Google's algorithm changes and what SEO professionals should anticipate as these updates become a more regular part of the search landscape. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source of organic search performance declines. She outlines a three-step process: validating the business impact of traffic changes, isolating patterns through data analysis, and determining whether issues stem from technical problems, content relevance, or external factors. Torres also demonstrates how to effectively communicate findings to executives using data-backed forecasts and resource-based scenarios. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company.They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment across digital channels.

AFTERBLAST with Sam Torres of CRAWL OF TIME / TCU - a full length follow up to his first appearance on WCN Podcast. We talk playing guitar in SUTEKH HEXEN, touring Europe, chi-fi audio, outlook on the future of the USA, social media and corporate tech, men's mental health, Rio da Yung OG, booking shows in the Bay Area, and much more. Watch / listen to the full WCN TV episode at https://www.patreon.com/whitecentipedenoiseSupport the show

Information gain… whether or not you've heard the term, it's a need-to-know for every SEO. Gray Dot Co co-hosts Tory Gray, Sam Torres, and Begum Kaya are joined by Clearscope co-founder Bernard Huang, who has a few opinions on the topic. We'll cover what information gain is, why and how Google is using it, and what it means for different types of content. You'll learn why this concept is only going to become more important in SEO and how you can use it to come out a winner in a time of search engine flux. 03:29 - What is information gain and why does it matter to Google? 11:20 - What are the tools or frameworks that you use to measure or set benchmarks for information gain on a content level? 25:06 - What's one actionable recommendation for how sites can take advantage of Information gain? 28:40 - Why is ranch style SEO a good content framework in an information gain world? 35:00 - Addressing the “longer content is quality content” myth After the episode, go to thegray.company/opinionated-seo-opinions to check out more from the series or send us any questions. And don't forget to follow us for all things SEO! Gray Dot Co (https://www.linkedin.com/company/graydotco/) Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) Begum Kaya (https://twitter.com/begumkayaSEO) #SEO #SEOcontent #Content #InformationGain #SEOAMA #OSEOO #RanchStyleSEO #GoogleSearch #Google

Send us a Text Message.Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a Text Message.Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Join us for another episode of Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we're dealing with as SEOs right now. Host Sam Torres discusses structured data and its continued value for SEO with Anne Berlin and Emilia Gjorgjevska. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda Malone. Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Don't forget to follow us for all things SEO: Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) #SEO #SEOAMA #OSEOO

Welcome back to Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we're dealing with as SEOs right now. Host Sam Torres along with moderator Begum Kaya (Tory couldn't make it

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset. Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders.Connect with Sam:Website: https://thegray.company/Podcast: https://thegray.company/opinionated-seo-opinionsLinkedIn: https://www.linkedin.com/in/samantha-torres-seo/Company Page: https://www.linkedin.com/company/graydotco/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

Welcome back to Opinionated SEO Opinions, where today's focus shifts to the perplexing world of SEO traffic drops. Hosts Tory Gray and Sam Torres, along with moderator Begum Kaya, are sans guests as they share expert insights and experiences from the trenches of SEO traffic investigations—a subject both near and dear to our hearts and a frequent challenge we navigate alongside our clients at The Gray Dot Company. From the initial steps of verifying a traffic drop to the nuanced analysis of potential culprits, we cover the gamut of strategies and considerations necessary for a comprehensive SEO investigation. Here's a sneak peek into our discussion: 01:07 - When a website experiences a sudden drop in traffic, what are the first areas you check for potential issues, and why? 07:04 - What are some often overlooked technical factors that could cause traffic drops? 16:38 - What about off-site factors? 24:01 - What are some of the main or underutilized SEO tools or software that can provide unique insights into traffic losses? 30:10 - Based on your experience, what's the best piece of advice you'd offer to someone facing unexplained traffic drops? This episode is a must for SEO professionals, digital marketers, and anyone interested in the dynamics of search engine visibility and performance. Join us as we explore the intricacies of SEO traffic investigations, offering practical advice and innovative perspectives to navigate this challenging aspect of digital marketing. We welcome your questions and insights on SEO traffic drops or any SEO-related topics. Reach out to us at: https://thegray.company/ask-seo-questions. Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Don't forget to follow us for all things SEO: Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) Begum Kaya (https://twitter.com/begumkayaSEO) #SEO #SEOAMA #OSEOO #TechSEO #SEOTrafficInvestigation #TrafficDrop

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business. Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

Let's discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment. This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market. Here's a quick peek at some of the topics we cover: 04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams? 21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful? 28:06 - How do you handle a project that requires development to set up the test? 30:57 - How do you measure the success of your roadmap? 37:03 - What are your biggest product management fails? Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions. Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes. Don't forget to follow our panelists for more SEO and product management wisdom: Gus Pelogia (https://twitter.com/pelogia) Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/) Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) #SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch

Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations.In an increasingly digital world, data privacy regulations are essential for protecting the information of our consumers. While they pose challenges for businesses in terms of compliance and adaptation, they ultimately contribute to a more secure and ethical landscape for the handling of personal information. Today, Sam discusses the impact of data privacy regulations.Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations. Traditionally, consumer insights came from costly and time-consuming market research reports. However, the digital landscape, powered by AI and machine learning, allows us to swiftly access and understand consumer mindsets, significantly speeding up the process. Today, Sam discusses using consumer insights data to improve customer experience.Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

Coding can feel a little intimidating — so much so that it sometimes scares people away from pursuing technical SEO as a focus. But wait just a minute, do you even need to know how to code to be a technical SEO? Shockingly, we have a few opinions. As does our wonderful guest host, Kristina Azarenko. In this episode, she'll join us to take a stand on what an SEO should know and do to work more effectively with developers: 03:34 - What coding knowledge makes up a solid foundation for technical SEOs? (Do they need to understand code or know how to code?) 09:24 - In your career, what has been most successful when collaborating with devs to tackle ambitious technical SEO projects? 18:33 - How should SEOs think about communicating value, LOE, etc. to product and engineering teams? 21:50 - How does team/org structure play into successful collaboration with devs for in-house SEOs? 28:07 - What are some things organizations and freelance SEOs can do to foster more effective collaborations between parties? What are your thoughts or questions coming out of this episode? We're all ears at https://thegray.company/ask-seo-questions. While you're waiting for next month's episode, you can also check us out on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for daily nuggets of knowledge regarding all things SEO. And make sure to follow our panelists, they're sharing insights on the regular! Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) Kristina Azarenko (https://www.linkedin.com/in/kristinaazarenko/) #SEO #SEOAMA #OSEOO #TechSEO #TechnicalSEO #Marketing #GoogleSearch

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Join us for a special edition of #OpinionatedSEOOpinions where we address an article recently published on The Verge that discusses the SEO industry at large. Tory Gray and Sam Torres of Gray Dot Company are joined by Petra Kis-Herczegh and Crystal Carter to review why the industry is reacting how it is, what the article got right, and where the article fell short.

Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data.00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company, https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data.00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company, https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.

Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.Today we can capture a huge amount of data across a growing range of platforms.  That's both a blessing and a curse!Marketers can easily get lost analyzing everything that they can analyze  - but not necessarily what they should analyze.Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics. USEFUL LINKSAsianet Consultants website:  https://asianetconsultants.comThe Gray Dot Company website:  https://thegray.company/Connect with Sam Torres:  https://www.linkedin.com/in/samantha-torres-seo/Visit A Seat at The Table's website at https://seat.fm

It takes a special kind of SEO marketer to excel at link-building. Luckily, we have three in this episode! Join us as we link up with Greg Heilers (Jolly SEO), Morgan Taylor (Jolly SEO), and Debbie Chew (Dialpad) to dive into the world of modern link-building. Any SEO who has experience building links knows that growing quality referrals at scale isn't just resource-intensive, it requires a work-smarter-not-harder approach. In that spirit, our panel of experts will share some of the secrets that they use to build relationships and drive success. We'll cover: 02:37 - Which tactics or approaches are working for you today? 06:16 - What are some of the strategies or process shortcuts that cut down work in what is traditionally a resource-intensive SEO discipline? 14:15 - Are there certain types of backlinks that you're seeing drive more success? 19:19 - Where do PR placements & no-follow links fit into the link-building conversation? 27:57 - What's the biggest challenge that SEOs are facing with link-building today? Have some questions after tuning in? We'd love to answer any related questions you submit at https://thegray.company/ask-seo-questions. You can also follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for a steady stream of resources, opinions, and insights regarding all things SEO. That goes for all of our panelists too! Tory Gray (https://twitter.com/torylynne) Sam Torres (https://twitter.com/samtorresatl) Debbie Chew (https://www.linkedin.com/in/debbiechew/) Greg Heilers (https://www.linkedin.com/in/gregheilers/) Morgan Taylor (https://www.linkedin.com/in/morgan-taylor-030712147/) #SEO #SEOAMA #OSEOO #LinkBuilding #Backlinks #DigitalMarketing #GoogleSearch

Sarah and Tazmin had the absolute pleasure of joining Sam, Tory and Begum on Opionated SEO Opinions where they discussed adapting to change. Such an important conversation that we just had to share this episode with you, our listeners. We hope you enjoy!About Opinionated SEO Opinions:Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.Watch all episodes of Opionated SEO OpinionsYou can also find them with the following Twitter handles:Tory Gray (https://twitter.com/torylynne)Sam Torres (https://twitter.com/samtorresatl)Begum Kaya (https://twitter.com/begumkayaseo)The Gray Dot Company WebsiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman,

Digital strategy is an essential component for businesses seeking a competitive edge in the digital landscape. Leveraging data-driven insights empowers companies to make informed decisions, understand customer behavior, and optimize their online presence effectively. These solutions enable the identification of key performance indicators and the measurement of campaign success, leading to more targeted and impactful marketing efforts. By harnessing the power of data-driven analytics, organizations can adapt quickly to changing market trends, refine their strategies, and drive meaningful results in an ever-evolving digital world. Sam Torres is the Chief Digital Officer of the Gray Dot Company, a senior-level SEO consultancy offering digital strategy and tech solutions with advanced capabilities in data-driven analytics, helping businesses achieve long-term growth and navigate complex technical challenges. With a holistic perspective and a point-of-relevance mindset, Sam collaborates closely with clients, offering comprehensive and integrated solutions for their business and marketing needs. Today she will be talking about the Gray Dot Company, client case-studies, regulated industries, and finding enjoyment in solving problems. Resources The Gray Company Site The Gray Dot Company Samantha Torres on Linkedin Opinionated SEO Opinions Podcast

For this episode, I spoke with Sam Torres (@samtorresatl), Chief Digital Officer and co-founder of The Gray Dot Company (https://thegray.company/), a senior-level SEO consultancy specializing in digital strategy and tech solutions grounded in data, analytics, and long-term growth, about Digital Consumer Intelligence, including what it is and how we use it to leverage data to better prioritize what we build. You can find more information on my guest on my blog at https://www.buckleyplanet.com/2023/08/collabtalk-podcast-episode-89-with-sam-torres.html

Welcome to a special collaboration episode with our friends at The SEO Mindset (https://theseomindset.co.uk/), in which we'll share opinions about a topic that's as timely as ever: change. Marketing is very much a moving target, and SEOs can feel that pressure as much as anyone. So with all the chat around AI upending search, we decided it's time to take a step back and ground ourselves. Because let's be honest, if you've been in the industry for a while, you're probably no stranger to endless (com)motion! Along with our special co-hosts Sarah and Tazmin, we'll chat about whether or not the change we're seeing now feels different than big shifts in the past. Plus, we'll talk through tips and perspectives for embracing - and even capitalizing on - a landscape in flux. 02:22 - How do you stay on top of changes in the industry and adapt to them as they happen? 08:34 - How do you go about keeping other stakeholders in the loop regarding industry changes? What do you choose to communicate (or not) and when? 19:38 - How important are industry support systems and communities in facilitating growth and navigating change? 25:33 - How do you feel like the current climate and conversation around AI are like or unlike major changes that have impacted SEO in the past? 40:32 - If you could go back and give yourself one piece of advice when you were just starting out, what would it be? Did these opinionated opinions spark some questions? We'd love to answer them - along with any other SEO questions - at https://thegray.company/ask-seo-questions. We also have plenty more opinions, which you can get in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). And don't miss out on the steady stream of insights you'll get from any one of our hosts! Gray Dot Co: Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) The SEO Mindset: Sarah McDowell (https://twitter.com/sarahmcduk) Tazmin Suleman (https://twitter.com/SulemanTazmin) #SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #GoogleSearch

The Gray Dot Company CDO Sam Torres shares a refreshing take on all things digital, including ethical considerations for emerging technologies like AI to getting the most from digital analytics and what drives truly exceptional leadership in lifting team performance.

What a treat! In this episode, we're joined by special guest Daniel K. Cheung, an SEO educator and advisor known for his unique ability to make the complex seem simple — especially structured data. Tune in as we dive into the growingly important topic of schema with an added emphasis on scale. 04:45 - What does the initial discovery and audit phase look like for schema implementation? 07:45 - What types of creative approaches or software solutions come into play when implementing schema at scale? 25:05 - Are there any common shortfalls within schema implementation to steer clear of because of potential issues downstream? 37:28 - What are nuances worth noting that are specific to schema implementation for SaaS products? 40:39 - What's been the biggest challenge or obstacle you've faced in structured data implementation? Still have structured data questions after watching? Send them our way - along with any other SEO questions - at https://thegray.company/ask-seo-questions. If you enjoyed this episode, we have plenty more opinions! Get them in your feed by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo). And don't miss out on the steady stream of insights you'll get from any one of our hosts: Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #SEOAudit #TechnicalSEO #StructuredData #googlesearch If you're looking for resources referenced in the episode, check out: https://thegray.company/blog/oseoo-e18-opinions-about-scaling-schema

New episode, new opinions! Join us as we host the one and only Montserrat Cano for a wealth of SEO insights from her extensive experience leading international teams, projects, and strategies. Here's what we'll cover in this chat all about technical SEO considerations for international sites: 01:48 - Which multilingual strategies do you prioritize and how do you implement them from a technical perspective? 09:52 - How do you approach project management for international technical SEO initiatives? 14:10 - What kinds of things do you look at to qualify whether an internationalization project could help support sales growth? 16:58 - How do international site migrations look different from the average site migration? 20:45 - How will AI impact SEO for international websites, specifically with an emphasis on elements such as translation, internationalization, and overall quality? 29:26 - Do you have any tips on how to find linguists and translators for internationalization projects? If you have any #SeoQuestions after watching, we're all ears (and opinions) at https://thegray.company/ask-seo-questions! Or, you can keep a pulse on all things SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo). And don't forget, our team tweets a steady stream of insights from their own accounts too! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #InternationalSEO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit

We're back for another episode of hot SEO takes! This week, we're chatting all about technical SEO audits with two fantastic guests: Patrick Hathaway, Director at Sitebulb (https://sitebulb.com/), and Areej AbuAli, founder of Crawlina (https://www.crawlina.com/) and the Women in Tech SEO community (https://www.womenintechseo.com/.) Here's what we'll cover as we dig deep into insights for executing and sharing a well-prioritized, stakeholder-friendly technical audit: 1:02 There are many approaches to technical SEO audits — what's your definition? 8:13 What's the best way to prioritize the issues and opportunities you discover? 11:59 How do you tailor your audit for product and development stakeholders to meet their needs? 26:01 What's your best tip for helping a technical SEO audit stand out? Have burning #SeoQuestions? You can always drop us a line at https://thegray.company/ask-seo-questions! We have plenty of opinions outside of YouTube, too! Get in on the convo by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo). Plus, don't forget to check in with our team panelists on Twitter for a steady stream of SEO know-how: Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit Meta Description: In this episode of burning insights, we're chatting all about leveling up technical SEO audits with expert guests Patrick Hathaway and Areej AbuAli.

In this episode of Opinionated SEO Opinions™, Toshi Jones (https://www.linkedin.com/in/toshijones) and Ben Dankiw (https://ca.linkedin.com/in/brdankiw) join The Gray Dot Company team to chat strategic content SEO and paid promotions. Here's what we cover in this episode full of insights on the interplay of content, PPC, and SEO: 1:27 When does paid promotion of strategic content make sense? 6:35 When do you use paid distribution tactics in the lifecycle of individual content pieces? 10:51 How does seasonality affect paid promotions for a content piece? 12:48 Which paid channels are you experimenting in and which combinations have been most successful? 29:08 Do you use Twitter ads to get a content piece in front of users at a specific time? 37:15 What are the key motivations for experimenting with YouTube in new ways? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions! Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), for fresh takes on the evolution of SEO and insights into our most recent work. You can also reach out to our team panelists on Twitter and pick up the convo where we left off! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #ContentSEO #SEO&PPC #DigitalMarketing #ContentSEO #PPC #PaidChannels #PaidDistribution

This episode of Opinionated SEO Opinions focuses on people management and SEO with two brilliant guests, Glenn McMurry (https://www.linkedin.com/in/glen-mcmurry-2b69011b/ ), Director of Organic Acquisition at Bumble, and Areej AbuAli (https://www.linkedin.com/in/areejabuali/), Founder of Crawlina (https://www.crawlina.com/) and Women in Tech SEO (https://www.womenintechseo.com/). Our guests shared their insights on being a part of various team structures and navigating the challenges that come as an SEO moves up the career ladder. Here are the questions covered in this episode: 03:02 Q1: What team structures have you been a part of? What did the team dynamics look like, and what worked/didn't, in your experience? 20:53 Q2: What are the biggest challenges when moving from independent contributor to management? How do you move from SME to Manager with minimal pain? 32:27 Q3: How do you manage teams where you don't have personal experience as an SME in that field? 37:52 Q4: What recommendations do you have for getting managerial buy-in to grow the SEO team? 41:38 Q5: Do management best practices differ for remote SEO teams? How? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions And don't forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), and don't miss out on our insights. You can also find us with the following Twitter handles, and reach out to further discuss what we covered! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOCareer #SEOAMA #PeopleManagement #SEOPeopleManagement #SEOTeams #SEOManager

Sam Torres is a Troy based composer, multi-instrumentalist, and audio engineer. His new album “Still” is available today. The atmospheric and calming album of improvised saxophone and live electronics music is a culmination of years of experimenting and development. It was recorded in 2020 at The Troy Savings Bank Music Hall.

In this episode of Opinionated SEO Opinions with Renee Girard (https://www.linkedin.com/in/reneegirard/), Associate Director, SEO at Crate & Barrel and CB2 Brands (https://www.crateandbarrel.com/), we discussed growing and changing eCommerce SEO requirements, how close contact with the product team can be leveraged and SEO process to get ready for the Black Friday campaigns. Here is what we covered in this episode full of insights for eCommerce, evolving search landscapes, and enterprise SEO: 1:57 What's your favorite part of your job as an eCommerce SEO? 4:15 On the other side, what's the hardest part of your role as an eCommerce SEO? 9:25 What, if anything, is different or more challenging about eCommerce this year (or recently) vs. historically? 16:28 How is Google evolving search intent (intentionally or unintentionally)? 24:04 How are you taking action to combat changes to the eCommerce landscape? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions Follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), get the newest industry news we are curious about and the recent things we're working on. You can also find us with the following Twitter handles, and reach out to further discuss what we covered! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #eCommerceSEO #ProductSEO #In-HouseSEO #EnterpriseSEO #BlackFriday #bfcm

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In this episode, go behind the scenes with Sam Torres and Jessica Thomas to learn how TX512 is produced.

Get access to exclusive WCN TV content and support this podcast: WCN TV: https://www.patreon.com/whitecentipedenoiseSam Torres of the heavy hitting industrial PE project CRAWL OF TIME and member of KOUFAR and TERROR CELL UNIT opens up to me about a lot in this interview. Check out his new EP "Demons In My Sleep", now available directly from the artist: https://crawloftime.bandcamp.com/album/demons-in-my-sleepOpening track: CRAWL OF TIME - "Demons In My Sleep feat. Jackson Abdul-Salaam" from Demons In My Sleep EPThanks for checking out White Centipede Noise Podcast! New episodes air weekly, premiering Mondays at 18:00 CET#whitecentipedenoise#wcn#harshnoise#powerelectronics#industrialmusic#experimentalmusic#harshnoisewall #ambientmusic  #podcast#wcntv#noisepodcast#crawloftime#koufar#terrorcellunit#oaklandSupport the show

Sam Torres joins the SEO Rant Podcast to discuss the wonderful world of SEO and structured data: * Why structured data is important for creating relationships between content pieces * On implementing structured data *The importance of not going overboard with marking up your site Structured data is a powerhouse that takes the guesswork out of what something means and beyond. Moreover, it can help create relationships between various pieces of content. There are a lot of opportunities to create interrelationships between pieces of content by marking up things like the author or publisher of a blog post, etc. In an entity-centric world, structured data is your friend here. Listen as Sam Torres and Mordy Oberstein explore structured data, your site, and your rankings!

In this special episode, Sam Torres speaks with Dr. Miguel Wasielewski, Asst. Vice Provost and Director of Admissions breaks down the application process for high school seniors who want to be first-year college students at The University of Texas at Austin. If you're an applicant to UT Austin or you know one, this is an episode you don't want to miss. Learn more about it by visiting admissions.utexas.edu! Follow us on Twitter and Instagram at @BeaLonghorn.

In this episode, Sam Torres has a conversation with two outstanding Texas Exes. William Castrejon is a College Admissions and Aid Specialist with the GEAR UP program at UT Austin. Cassandra Jaramillo is an award-winning bilingual multimedia journalist with the Dallas Morning News.

In this special episode, we catch up with host Sam Torres at a College Fair in San Antonio hosted by the San Antonio Spurs.

In this episode, TX512 host Sam Torres has a conversation with Jessica Rodriguez, Associate Director of the Texas One Stop. As part of the university's commitment to providing exceptional customer service to support student success, Texas One Stop for Enrollment Services was developed to maximize service to students and make it easier for them to get help with registration, financial aid, and billing in one central location.

The episode of TX512 is a 'podcast about podcasts' thanks to the Texas Podcast Network. The University of Texas at Austin is home to many wonderful podcasts. Now, for the first time, podcast fans can easily find them on the Texas Podcast Network. If you didn't know about podcasting a few years ago, you probably do now. It continues to reach new heights. Over half of Americans listen to podcasts, and there are many out there for them to choose from. The Texas Podcast Network is a great way to discover the podcasts being made across campus. The episode features Sara Lentz, the network creator, Marc Airhart, producer of "Point of Discovery, Michelle Daniel, and Stephanie Holmsten with "The Other Side of Campus" and our own Sam Torres. Discover more at https://podcasts.utexas.edu.

In this 25th milestone episode, our host Sam Torres both interviews and gets interviewed by Dr. Latoya Smith, Vice President for Diversity and Community Engagement. The two discuss travel, higher education as a profession, and the importance of access and inclusion. The Division of Diversity and Community Engagement is a national model for integrating diversity and community engagement into the core mission of a university. It works with a broad range of student, faculty, staff, and community constituents to help The University of Texas at Austin connect its intellectual resources to communities across Texas and offer education to those who may face the greatest challenges in accessing it. Learn more at https://diversity.utexas.edu/.

In this episode Sam Torres has a conversation with Chalonda Goodman. Goodman was an All-American student athlete on the track and field team at The University of Texas at Austin. She competed at the 2012 Olympic trials in the 100 and 200 meters and was a semi-finalists in the 200 meters. In 2019, she was inducted into the Georgia Track and Field Hall of Fame, in recognition of her stellar athletic career. After graduating with honors from The University of Texas at Austin McCombs School of Business with a BBA in Marketing, she began her career at Texas Instruments. In her current role as a Worldwide Digital Marketing Program Manager, she manages the development and execution of worldwide, digital marketing programs. Chalonda is a firm believer of pursuing all your passions. She is currently serving her community as Ms. Black Texas USA 2021 and training with the goal of representing Team USA at the 2021 Olympics in Tokyo.

In this episode host Sam Torres has a conversation with James Tolleson, Director of Recruitment for the College of Fine Arts, the college of creativity at The University of Texas at Austin—a home for artists, performers, designers, scholars, educators, makers and creatives ready to change the world.

Enjoy a conversation with Dr. Brian English, Executive Director of the Dallas Youth Engagement Center. Sam Torres and Dr. English talk sports, food, music, college readiness, and the importance of following your passion. Speaking of personal passions, English's mixtape (Dad Music) can be found at: https://www.youtube.com/watch?v=waXJImvukx8&list=PLlRjdQLJnxbkPbUkvuCnGpWvm3WhrHrrB.

TX512 host Sam Torres talks with the Dr. Tiffany Lewis and Thais Bass-Moore, founders of the Fearless Leadership Institute about travel, influence, and how they support women of color on the campus of UT-Austin. Learn more about F.L.I. by visiting https://diversity.utexas.edu/fli/, listening to the FLI Girls podcast or by following @fligirlspodcast on Instagram.

On this episode, Sam Torres has a conversation with Dr. Richard Reddick. Dr. Reddick is an award winning teacher and scholar; awarded the Eyes of Texas Excellence Award in 2008, the Outstanding Young Texas Ex Award, and the John L. Warfield Center for African and African American Studies Teaching Award, both in 2012, the Black Faculty Staff Association Faculty Member of the Year in 2013, and the recipient of the John L. Warfield Center for African and African American Studies Teaching Award in 2013. He spent the 2010-2011 academic year as a Woodrow Wilson National Fellowship Foundation Career Enhancement Scholar.

In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum! I really want you to listen to the podcast this week, there is a nugget there. After some time has passed OR I get enough emails/comments I'll come back here and update the notes. Here are the topics about what we're covering. 3 Clicks Web Design Siloing And Intentional Categorization Pagination - Do it right for the bots and get it better for humans Don't Call It A Comeback.... Sitemaps - Thanks to Sam Torres. Secret Content Strategy Use Breadcrumbs Consider Reducing Unnecessary Links