Podcasts about piranha marketing

Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… Many entrepreneurs struggle to stand out in a crowded market, build authentic relationships, and create a lasting impact without burning out. Despite working harder, they often miss out on strategic opportunities that come from real connection and clarity in communication. So, how can business leaders market smarter, not harder, while also growing meaningful networks and purpose-driven success? Marketing expert and entrepreneur Joe Polish shares many insights for solving these issues through relationship-first strategies, direct response marketing, and storytelling. He emphasizes the danger of chasing profits over purpose and encourages listeners to shift their focus toward giving and creating value. He outlines practical tips such as mastering the fundamentals of storytelling, avoiding transactional relationships, and investing in personal development through books, mentors, and masterminds. Joe also shares lessons from his journey, including how addiction recovery and resilience shaped his approach to entrepreneurship. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Joe Polish, Founder of Genius Network, about building relationships that drive business success. Joe explores how giving without expectation builds trust, the role of direct response marketing, and how storytelling can transform your business. He also discusses overcoming adversity, top book recommendations, and the importance of meaningful follow-up.

Have you ever considered stepping back to move forward? In this episode, Joe Polish – Founder of Genius Network and Piranha Marketing, and Co-founder of 10XTalk and I Love Marketing – shares how his one-year sabbatical during the pandemic helped him reconnect with himself and transform his business. Inspired by personal loss and mental health struggles, Joe's journey led to the creation of his book What's In It For Them. Discover the power of pausing to reflect on life's priorities and the art of giving and receiving. Joe's experiences in addiction recovery highlight the importance of focusing on others, building meaningful connections, and adopting a solution-driven mindset. Tune in for insights on finding strength in vulnerability and the power of shared experiences at events like the Genius Network.

Tony Stark Policci got his start in direct response marketing and advertising in 1994 as co-founder and former VP of Piranha Marketing, Inc. In 2002, he founded Absolutely Brilliant Concepts Inc., which has generated $500MM+ for many of the world's leading companies, thought leaders, and entrepreneurs. He is a bestselling author, and his work has been published in many trade magazines and publications, including USA Today, The Wall Street Journal, and Entrepreneur Magazine. His “ Wise Guys Copywriting Handbook” is an Amazon international bestseller and was voted #9 of the best 100 copywriting books ever written by Book Authority.   Exclusive Gift:  Sign up and activate your FREE Reach Your Peak Club Membership and you'll instantly access DEEP discounts on major software, services, and top-shelf training courses you need to run a successful business. As an entrepreneur, you want to do just that - Reach Your Peak! This exclusive club is the perfect resource for businesses seeking better solutions at lower prices while building their empire. Go to https://ReachYourPeakClub.com and sign up now!   Watch The Mind Body Business Show LIVE! - Did you know that this "podcast" is actually a LIVE video show?  Register (completely SPAM-Free) to receive automated announcements whenever we go live.  Then simply click and engage.  We welcome your questions and real-time participation.  Go to http://ryps.tk/cbm-register and register (free) now! 

After taking some time off, Russ is right back at it. In this episode he shares some of what he does with his Free Time with you, and then goes on to review one of the books he read during that free time, The Average Joe's Marketing Book. (Whoops! You're not supposed to read business books on your free time!) This is Joe's “how to” manual on marketing, and it's well worth reading. He covers Automating your business, free recorded messages, his own customer conversion system, referrals, consumer awareness guides, testimonials, and pricing. Whew! That's a lot for one little book. Links: The I Love Marketing Podcast (start here...) Piranha Marketing (consumer guide template)  

How do you make your landscaping business a highly profitable money-making machine?   During my early days of doing business, I used to be the person who offered everything. You would have seen me painting houses and cutting lawns if you'd met me back then. I kept my truck stocked with all kinds of tools for almost three years to provide excellent service. Then one day, I awoke to the desire to do only landscaping and maintenance. So I learned how. Now, I know how to dominate. As a result, my business is now heading towards real success. So let's get started, and let me share three tips to help you achieve a company that will change your life!   "This is how you get to the top of the pyramid faster and make your business lean and mean – you flip it upside down and say, 'where's all the low hanging fruit?'" – Keith Kalfas   Why do you have to listen to today's episode.   00:33 – Learn how to succeed in doing business. First, two tips are (1) increasing the average ticket price and (2) selling bundled services. 02:06 – Specialize in one service and dominate. That's how most businesses reach success. 04:55 – By offering packages and upselling things, you provide more value. So do not be afraid to make that move. 07:12 – Tip #3 is to increase the frequency of purchase. Remember, always book a meeting from a meeting. 08:48 – [Recap of tip #1] Learn how to raise prices in “Piranha Marketing.” Also, try using Jobber, my trusted CRM software. 11:01 – Check my course, Business Money Basics. [Recap of tips #2 and #3]   Key Takeaways 3 Tips: Increase the average ticket price, sell bundled services, and increase the frequency of purchase.   “When you offer packages, and you upsell things to the same customer, you're actually offering them more value, way more value, because they don't have to go and find other people to do it.”    Connect with Keith   Facebook Instagram  YouTube LinkedIn Website   Resources/People Mentioned:   My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast My online course: Business Money Basics Jay Conrad Levinson's book: Guerilla Marketing Joe Polish's book: Piranha Marketing Try Jill's office today and get a $25 discount when you say or type untrapped; go to Jill's office.com. Get a Free Trial of JOBBER Software & save 20% for your first six months. Grow Your Business With Jobber (getjobber.com) Maximize your production in the field with Ballard Products. Use Keith's promo code “Keith 10” and save 10% off of anything in the online store.  Please leave us a well-written, positive 5-star review if you liked the show. You may click here.      

Timothy Paulson and Joe Polish literally wrote the book on consumer awareness guides: Piranha Marketing, available at Nightingale-Conant (see link below). This time, Russ talks about the thought process behind why a consumer awareness guide is a good idea, also known as The Eight Profit Activators by Joe Polish and Dean Jackson (see link below). The consumer awareness guide is meant to educate and motivate prospects to meet you - profit activator number three. We also get the inside scoop on Russ' process for writing his own consumer awareness guide: how he got his started, what he's done to improve his first version, and what his plans are for it in the future. Links: Piranha Marketing Breakthrough DNA The Parent's Guide To Choosing The Right Tutor

Joe Polish is the Founder of Genius Network®, an exclusive group of the most brilliant and successful entrepreneurs on the planet. He is a world-renowned marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue.  Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… What does it take to become a wildly successful entrepreneur? A great idea? An effective marketing strategy? An expert team? While these are all important components to business growth, Joe Polish says that true success lies in relationships.  So, what is the key to forming great connections in your industry? As the creator of Genius Network®, Joe has built relationships with some of the top entrepreneurs in the world. According to him, genius networking is about leading with value, helping in a genuine way, and being a results leader rather than a thought leader.  Joe Polish, the Founder of Genius Network®, joins Dan Kuschell in this episode of Growth to Freedom to talk about genius networking and how to forge valuable relationships as an entrepreneur. Together, they discuss the biggest mistakes business leaders make when growing their network, the best time management strategies for entrepreneurs, and Joe's tips for building a successful business. Plus, Joe shares the driving force behind Genius Recovery, his addiction recovery organization. 

Joe Polish is the Founder and President of Piranha Marketing Inc, the Founder of Genius Network® (also known as the 25K Group), and the Creator of the Genius Network® Interview Series. He’s also the Co-Founder of 10XTalk.com and ILoveMarketing.com, two highly popular (and free!) podcasts on iTunes.  Everything Joe does has two components: service and connection. In the connection realm, Joe has created an organization in a community of entrepreneurs, known as the Genius Network, that has hundreds of members and encourages them to grow and succeed not only as entrepreneurs in their businesses, but also as people in their lives. In the service realm, Joe doesn’t care exclusively about helping entrepreneurs; he’s also on a mission to change the conversation around addiction. In this episode… An early definition of “entrepreneur” says that an entrepreneur is an individual that takes resources from a lower yield to a higher yield or from a lower level of productivity to a higher level of productivity. Generally, entrepreneurship should leave the person you’re serving in a better place than they were before.  To provide the services and products people need, an entrepreneur must have a great idea and, at the same time, execute it flawlessly. You could have the greatest idea in the world but if you can't execute, market, and sell it, the idea isn’t going to be valuable to anyone.  Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Joe Polish, the Founder and President of Piranha Marketing, to talk about taking a good idea and executing it to meet customer's needs. Joe also talks about the lessons he learned from his carpet cleaning business, the benefits of creating an E.L.F. Business™ versus a H.A.L.F. Business™, and his work in helping people recover from addiction and abuse.

Paul Colligan's lifestyle and business strategies are designed to tackle the challenges and opportunities of today's ever-changing information economy. His company, The Podcast Partnership leverages technology to expand reach and revenue for businesses and creates digital influencers with the simple sound of the human voice.  Paul's clients include bestselling authors Kathy Kolbe, Brendon Burchard, J.J. Virgin, Mike Koenigs, Donald Miller, Jeff Walker, Frank Kern, Joe Polish, and others.  Past projects have included work with Microsoft, StoryBrand, The U.S. State Department, Rubicon International, Piranha Marketing, Pearson Education and more. Paul is a popular speaker on technology topics and presents at events around the world including The European Business Podcasting Summit, Podcast Movement, Google Tech Talks, MacWorld, Inbound Marketing Summit, Social Media Marketing World and Microsoft TechEd. He is the creator of The Podcast Report and has authored eleven technology and thought leadership books - 9 of which launched as Amazon best sellers. Paul lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.   http://headsuptuesday.com Twitter: http://paulcolligan.com/twitter Facebook: http://paulcolligan.com/facebook Instagram: http://paulcolligan.com/instagram

We’re excited to share this conversation between Joe Polish and Roland Frasier. Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation. If you want to become a better connector while working on adding more value to the world, this is your episode. Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season. “I don’t ask anybody to do anything for me without creating Value first. I don’t have an entitlement attitude. Like I am not entitled to any money, any access, anything if I don’t create value first.” Joe Polish If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! 9 Ways To Be A Better Connector Focus on how you will help people or reduce their suffering. Treat others like you’d be like to treated. Appreciate people and acknowledge people. Give Value on the spot. Create education-based help with your expertise that people can then give away to others. Connect one person a week to someone who can solve their problem or help them reach their opportunity. Give people elegant ideas Help people make better decisions. Get as close to in-person as you can. “People say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money don’t show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. You’re going to get more money.” Joe Polish. Plus, Listen For, Where he would ‘start’ as a marketer if he was starting out today. The Philosophy behind his ‘superpower’ (Connecting). How to reconcile the unquenchable need for input. “I just have a massive curiosity. If people are not really curious, I don’t know if they’d be willing to do the type of work I’m willing to do. I care, I mean, I care a lot about certain things.” Joe Polish His appreciation for minimalism and meditation. “One of the challenges with being a salesperson is you can sell yourself into all kinds of messes…For very successful people, success traps are harder to get out of than failure traps because you’re making money, and you have all this fame, notoriety, but you hate your life.” Mentioned In This Episode Joes Free Book  Genius Recovery Network  Connected The Movie Books Mentioned: Scientific Advertising by Claude Hopkins Ogilvy on advertising by David Ogilvy The Robert Collier Letter Book  How to write a successful advertisement, Vic Schwab The Miracle Morning For Addiction  Little Black Stretchy Pants Shoe Dog Master Life, David Kekich The Road Less Stupid Contact & Follow Joe Polish I Love Marketing Podcast  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

On this episode of Blunt Force Truth, Mark takes the chance to catch up with Joe Polish. Not only is Joe the founder of Genius Network and President of Piranha Marketing, but he was also able to overcome and conquer addiction earlier in his life. Mark and Joe start off today's show by chatting about Joe's professional background and his personal struggle with addiction. They discuss how addiction stems from a feeling of disconnection and a deep-rooted fear of not feeling entirely safe. Joe explains how addiction can feel like a solution to the fear and disconnection. Joe shares that, by going public about his personal battle with addiction, he has had a positive impact on others struggling to overcome their own vices. They also discuss how our society and justice system has a pathetically poor approach towards helping addicts. Next, they chat about how the modern age is beginning to struggle with an addiction of its own: technology. Although technological advancement has done some truly amazing things for society, it has also led to generations having an ever-growing addiction to "screen time". They wrap up the show by discussing the journey that an addict must go through before they reach out for help. Joe explains that personal shame will continuously drive someone back into the arms of their addiction. On the flip side, personal disgust and a desire for betterment can be the biggest drivers towards finally seeking help. More about Joe Polish: Joe Polish is the founder of Genius Network® and GeniusX®, President of Piranha Marketing Inc., Creator of the Genius Network® Interview Series, Co-founder of 10XTalk.com and ILoveMarketing.com, and Founder of GeniusNetwork.com (3 highly-popular, free podcasts on iTunes). Joe's marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses. Known for his entrepreneurial focus on value creation, connection, and contribution, Joe's leadership is the reason he's one of the most sought-after marketers alive today. Joe has helped raise over $3 million for Virgin Unite, Sir Richard Branson's foundation. His current passion projects include JoeVolunteer.com, ArtistsForAddicts.com and GeniusRecovery.com. Joe's mission is to help change the global conversation surrounding addiction and addicts from one of judgement to one of compassion.   Connect with Joe Polish: Website: https://joepolish.com/ Twitter: @joepolish Instagram: @joepolish Facebook: Joe Polish

The following is a special replay from Piranha Marketing’s Genius Network Podcast.   You can subscribe on your favorite Podcasting platform - or visit http://GeniusNetwork.com for more.      Would you like to know how to scale your business, create a community of raving fans and make more money? Join Joe Polish for a conversation with Jonathan Levi about the power of an online course.   If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/336   Here’s a glance at what you’ll learn from Jonathan in this episode How to scale your business, create a community of raving fans and make more money One thing you can do to massively increase your believability and credibility online A technique for selling thousands, hundreds of thousands, even millions of dollars of your online curse What most people get wrong when creating and selling courses online (and what to do instead) Jonathan shares how to learn almost anything faster and more effectively Two big entrepreneurial lessons Jonathan discovered in business (These two lessons can give you A LOT more freedom) Accelerated Learning: 3 strategies for improving your memory and increasing your reading speed One of the most important elements you need to build engaging, high value courses The right way to charge premium prices for your courses (PLUS: The formula for how much you should carge for anything you sell…) I______ A N____: The first step you should take when creating your online course

Joe Polish is founder and president of Piranha Marketing. His Genius Network and GeniusX masterminds feature household guests like Peter Diamandis, Tony Robbins, Sir Richard Branson, Steve Forbes, and John Mackay. Joe is the creator of Artists for Addicts and Genius Recovery, an organization's whose mission is to change the global conversation around addiction and recovery from one of judgment to one of compassion. He is currently working on an addiction recovery book with former SHAIR guest, Anna David. Joe is a dynamic individual who is seeking tools for recovery in any shape or form, even ibogaine and ayahuasca. His is an inspirational story full of new insights into addiction and how to break free from it. For the show notes and links mentioned in this episode, go to theshairpodcast.com/174   Join SHAIR SPACE - the Empowerment Network http://shairspace.net/ Support The SHAIR Podcast: Donate with PayPal -  http://theshairpodcast.com/donate/ Facebook Private Group - http://theshairpodcast.com/group Amazon Link - http://theshairpodcast.com/amazon  

The Difference Between A Pitch And Service With True Help – Episode 190 Making money with your podcast doesn't need to be seen as a bad thing. You shouldn't feel guilty trying to generate revenue with your podcasting efforts. If you are offering something of value for your listeners while serving them well, selling something of greater value should be the next logical progression.   [The Powerful Podcast Interview Workshop is now open, but closes Sunday night. Enrollment is limited to 24 attendees. Learn more HERE.]   MAKING MONEY The key to making money with your podcast is serving. You must serve your listener well first and foremost before you can every offer to sell. If you haven't built trust with your audience, any offer will simply be seen as a pitch. If I don't know you, how do I know you have my best interest at heart with this product or service? A sales pitch is defined as a talk or way of talking that is intended to persuade you to buy something. Service is defined as the help provided to a customer by someone. It could also be the work done or help provided, especially for the public, the person or an organization. Service doesn't say anything about being free. The difference is persuasion. If I have to convince you to buy something, I am making a sales pitch. If I am offering something you want and need that will help you, I'm offering service. Serve first, many times over. Then and only then can you effectively sell. Shows like the "Dave Ramsey Show", "48 Days To The Work You Love" and "The Audacity To Podcast" are all designed to help their listeners first. Sure, they all have products to sell as the end result. However, they never begin with their product. The discussions on these shows always begin with the listener's needs in mind first.   WHY IS SELLING BAD? Why is it bad to sell? Why must podcasting be only altruistic? If I have something that might help you solve your problems, why would it be wrong to recommend it to you while making a few dollars at the same time? If you loved mowing grass, would it be right to expect you to mow my grass for free? You love to do it. Why should I pay you? If it is acceptable to charge you for mowing your yard, why isn't acceptable to earn some money for helping you with your business? As you prepare for your show, find great ways to help.   SELLING IS EASY, RIGHT? I was listening to an interview with Founder and President of Piranha Marketing, Inc. Joe Polish. During that interview, Joe said great marketing makes selling easy and unnecessary. Marketing is simply the process of providing your audience useful information. Marketing is defined as the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively. The process of marketing, by definition, is three steps. Find out what your customers want. Design products and services for that audience. Then, sell them effectively. How do you find out what your customers want? You create a relationship with them. You offer information they can use. You test things. You give them the "what" for free. Eventually, you can sell them the "how: after you have designed the product around those wants. Polish's statement was bold. As he went on to explain himself, Polish made perfect sense. In fact, his comments were very similar to the marketing and branding information we've been discussing with regard to your podcast. Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. Great marketing therefore makes selling easy and unnecessarily. Consider any long form sales letter you've read or watched. Or, platform presentation you have seen where the speaker gives you great information for about 75 minutes and then pitches his product for the last 15. The majority of the information in that content is information you can use. If you choose to not buy, you have still received information you can use. You have been helped. You have been served. You are also pre-interested and pre-motivated for the product. Toward the end of the content, the pre-qualification takes place. If you are a podcaster who does interviews, and you seek to get better, create unique conversations and be seen as a pro, then my Powerful Podcast Interviews course could be exactly what you need. This is a pre-qualification. "If … then". My audience is saying to themselves, "Yeah, I want to have interviews that are different from all the other people in my niche. I want to be seen as a podcaster who belongs with the big guys. I want guests to tell me this is the best interview they've done. Tell me more." If you have used your free content to truly engage your listener and create that strong relationship we've been discussing, the selling should take care of itself. Selling becomes difficult when you are trying to get your listener interested without the relationship. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn't qualified is hard work. If your listener isn't predisposed to taking action, you will need to sell hard. When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy. Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call-to-action.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Paul Colligan is passionate about helping others leverage technology to grow their businesses. His goal is to expand your reach and revenue, with reduced stress and no drama. His lifestyle and business strategies are designed to tackle the challenges and opportunities of today's ever-changing information economy. Paul has played a key role in the launch of dozens of successful internet products that have garnered tens of millions of visitors in traffic and revenue. He's been the secret weapon behind dozens of best-selling authors on Amazon, number one podcasts on Itunes, and millions of views on YouTube. Previous projects have included work with StoryBrand, The U.S. State Department, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, Pearson Education and more. He is also a popular speaker on technology topics and has presented at events around the world including BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, MacWorld, Social Media Success Summit, Inbound Marketing Summit, Social Media Marketing World and Microsoft TechEd. Paul is the CEO of the Podcast Partnership, creator of The Podcast Industry Report and has authored eleven books including current Amazon bestsellers How To Stream Video 2016, How to Podcast 2016 and YouTube Strategies 2016. Paul lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel. If you are interested in his latest projects and his thoughts on the world of new media, visit http://PaulColligan.com.

Paul Colligan is passionate about helping others leverage technology to grow their businesses. His goal is to expand your reach and revenue, with reduced stress and no drama. His lifestyle and business strategies are designed to tackle the challenges and opportunities of today's ever-changing information economy. Paul has played a key role in the launch of dozens of successful internet products that have garnered tens of millions of visitors in traffic and revenue. He's been the secret weapon behind dozens of best-selling authors on Amazon, number one podcasts on Itunes, and millions of views on YouTube. Previous projects have included work with StoryBrand, The U.S. State Department, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, Pearson Education and more. He is also a popular speaker on technology topics and has presented at events around the world including BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, MacWorld, Social Media Success Summit, Inbound Marketing Summit, Social Media Marketing World and Microsoft TechEd. Paul is the CEO of the Podcast Partnership, creator of The Podcast Industry Report and has authored eleven books including current Amazon bestsellers How To Stream Video 2016, How to Podcast 2016 and YouTube Strategies 2016. Paul lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel. If you are interested in his latest projects and his thoughts on the world of new media, visit http://PaulColligan.com.

Joe Polish is the creator of the Genius Network interview series, the co-host of the 10x Talk and the I Love Marketing podcasts, and the founder of Piranha Marketing. Topics Covered: How any young entrepreneur can develop themselves and grow a successful business The Jet Ski Millionaire: The story of how one conversation transformed Joe's life How Joe went from dead broke carpet cleaner to running the highest level marketing group in the world Why time and effort aren't enough when it comes to making money The myth of finding your passion and what to do instead while you're young A 7 letter word that will increase your revenue and make you more successful: _ _ _ _ _ _ _ ! 3 keys to selling and persuading (PLUS: One of the most overlooked marketing methods that works like gangbusters) If you’re a young person and you want to build a world class network, do this ONE THING... E.L.F. Marketing: How to position and package yourself using automated, robotic marketing methods and sell at higher prices How Joe met, connected with and became friends with billionaire Sir Richard Branson The truth about addiction most people never talk about Joe shares the name of a book every young person should read to become more successful The most effective way to educate yourself and learn faster What to do if you're young, don't have money and you want to connect with world class experts How marketing can make more attractive, more influential and a better person Joe reveals his best piece of advice for young entrepreneurs

Have you ever wondered what separates failures and successes in the cleaning and restoration industry?  In this episode we are going to explore this idea by sharing the success tips with Cleaning and Restoration Company owner Ron Osborne of Osborne’s Carpet Cleaning as he is interviewed by Industry Expert, Timothy Paulson.   Here’s a glance at what you’ll learn from Timothy in this episode: How Ron was able to use the easy-to-implement ideas that he learned from Piranha Marketing and his 18 year relationship with Timothy Paulson and Joe Polish to create an ELF Business Discover how easy it is for you to become a part of the Elite Cleaners group and gain access to the latest Marketing ideas and strategies to expand your business. Listen to Ron as he shares with you how he was able to spend less time working in his business and enjoying more time spent with family.

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Joe Polish. Joe is the founder and president of Piranha Marketing. He is also the founder of GeniusNetwork.com and co-founder of 10x Talk and I Love Marketing. His marketing expertise has helped his clients build thousands of businesses and generate millions of dollars in revenue.

Episode 35 Show Notes: Industry giant, Legend Brands, reveals the key that makes their brands like Dri-Eaz, Sapphire Scientific, and Chemspec, some of the most successful products in the industry...and how you can use that same "key to success" in your business! See how you can differentiate your business through excellent marketing and positioning, getting you more jobs than you can handle! Find out how you can use the hundreds of templates and field-tested ways from Piranha Marketing archives to get more high-paying jobs. Joe polish shares insights on getting customers that will revolutionize the way you think about business and how you go about attracting new clients!

Dan Kuschell is founder of Growth to Freedom™, ProsperityBasedLiving.com, & creator of Millonaires Mindset. One of his many companies had over 175 employees and $25 milllion a year in sales. He is an advisor and CEO of Piranha Marketing and Joe Polish’s Genius Network®.   He is the bestselling author of A Champion in the Making: Awaken the Champion Within Your Life, Business, and Relationships   http://www.inspiredinsider.com/dan-kuschell-growthtofreedom-interview/    

Let me share with you three different stories that happened today… On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them. Here are some interesting things to listen for in today's episode: What aspects of Russell's experience with buying a Love Sac made it a great experience. Why buying a fridge with money burning a hole in his pocket didn't go well. And finally why Russell's carpet cleaner does a good job, but still isn't as successful as he could be. Listen below to find out what made each experience with these salesmen so different. ---Transcript--- Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car. Hey guys and gals. It's been a while since we've done a late night one. But I'm actually heading home from the new house. I'm heading over from my new house to the new office and then heading back to the old house. Anyway, it's been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I'm a little beat up. Anyway, I just left the house and going back to the office to get one more quick thing done. Because I'm in the office this whole week it's like one of those little things that have to get done and haven't gotten done yet. They tend to happen late at night or else they just don't fit in anywhere. We'll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded. I just want to share some with you because I think there's things to be learned from all of them. The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I've always wanted some Love Sacs, so we had a whole bunch we were going to order. So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, “Okay,” so I asked him a couple questions. Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him. Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order. I called him and said, “I'm going to order. Just making sure that's fine.” So he said, “No problem.” I asked him how long it would take to get them to me and he said it would be six weeks. I was like, “I don't want to wait six weeks. Is there any way you can get them to me in two weeks?” Because I'm kind of an impatient entrepreneur. He says, “Let me find out.” So he gets off the phone and who knows what he does, probably calls a bunch of people. He calls me 30 minutes later and he's like, “We can't get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you're trying to do in two weeks. And then when it's done you can ship it back to us and I'll ship you the new one. We'll be making the new one but we'll just basically give you a loaner you can use during the time.” I'm like, “Really?” I was like, “I don't know if I'll ship it back. I never do those kind of things.” He says, “I'll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back.” I'm like, “Dude, this is insane.” I was like, “I don't think I want to do that.” He was like, “How about this? We'll ship you this and we'll ship you out covers and then you can change the covers to the color you want.” He was totally doing everything possible to make sure I could have a great experience. And then when I went to go buy he was like, “Oh, by the way, use this coupon code to save $1,000.” I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn't actually save any money, but I got an extra Love Sac out of it. So amazing experience. All around A+++. This guy did amazing. So that's something hopefully you can learn for your business and your customers. I was just like, “I wish all my customer support agents were like that. We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I screwed it up and put in the wrong shipping address. So he went and fixed all that for me. Just awesome. The next experience, I wanted to buy a Sub Zero fridge. I hear they're the best and they're amazing. I get all excited and I want one today. I don't want one tomorrow. I don't want one a week from now. I want it today. So I find out there's a place close to use that sells them. So I drive down there and I get there and they're like, “Hey, how's it going?” I'm like, “Good. I'm here to by a Sub Zero fridge.” She's like, “Okay, well come back here to the showroom and I'll send back a consultant.” I'm like, “All right.” So I'm going back there, walking around the showroom, looking for probably 15 minutes at fridges, which there's only like 10 fridges in the whole place. I'm like spending three minutes at each fridge. And I'm kind of anxious because I have money burning a hole in my pocket. So this lady comes up to me. She's like, “Hey, sorry, I'm the only consultant here. I'm about to leave for an appointment on the other side of town and the other person is gone. I don't have time for you right now. But if you write down your name and number I can get back in touch with you.” I was like, “I'm here because I want to buy a fridge today. I want to leave today with a fridge.” She's like, “What kind do you want?” I'm like, “Sub Zero.” She's like, “That's going to be a minimum of 10 grand. I don't want you to have sticker shock. That's probably going to be outside of your budget.” I'm like, “What are you talking about? You're blowing me off. I'm telling you all these buyer questions. I'm trying to write you a check for 10 grand and you're telling me I probably can't afford it.” And then I'm trying to ask her a question and she's like, “I'm in a rush. I've got to go.” I have all these notes that I was trying to ask her. So she photocopies the notes and then says, “Either me or someone on my team will call you tomorrow.” The she scurried off and left. I'm sitting there in the store with nothing like, “Are you kidding me?” If somebody comes to your store with money burning a hole in their pocket, where's the entrepreneur? Where's the salesperson that wants my money? I was so frustrated I drove across to another place and bought a fridge right there. If she calls me tomorrow I'm going to say, “You know what, I told you I was going to buy it right then and I did buy it right then. I bought it five minutes later across the street at your competitors.” So there's salesperson number two who just doesn't care and just lost a huge commission because they weren't paying attention. So busy getting to the other appointment that she's not looking at the cash sitting right in front of her. If there's cash there, pick it up. Anyway, it just drives me crazy. There was that one. And then a third person. This guy I've got a lot of compassion for. He's the guy who's cleaning the carpets in our house. So he came in today at 8:00 and he left at 11:30. He put in a 16-hour day today cleaning carpets, busting his butt. He did an amazing job. I was really impressed. He's coming back tomorrow morning at 8:00 AM to finish up the project. Just an awesome guy. What's funny is that I actually did a podcast about him probably a year ago. Some of you guys may have heard it. It wasn't a Groupon, it was a City Smart. It's similar to a Groupon we bought from him. He came to do our carpets. And since then we've had him do it three times. Four then. Then we decided to have him do it this time. And I remember last time we had a conversation with him he was talking about how bad of a deal Groupons and Living Social and things were for him, because he always lost money and all these things. I feel bad because this guy is working so hard and he's spinning his wheels. I don't think he's noticed the fact that I bought a Groupon and since that Groupon we've probably spent $3,000-4,000 in carpet cleaning with him since then. I don't think he realizes that it's landed him customers. He's totally missed that part of it. And so today he asked me, “What do you do for a living?” In fact I had three different people today who came to the house for different projects ask me what I did for a living, which made me laugh. They see a punk kid in a T-shirt and shorts and flip-flops and a big house and they're like, “What in the world?” It was kind of funny. Anyway, he asked me, “What do you do for a living?” I'm like, “I'm an entrepreneur.” I kind of talked about what I do. He's like, “I'm an entrepreneur, but I'm not good at it. I can never make money or sales or anything.” It made me laugh. One of my friends and someone I respect is a guy named Joe Polish. Joe was a carpet cleaner for years. I actually bought his carpet cleaning course and went through it because I wanted to learn what he was teaching his carpet cleaners. So this is probably five or six years ago. That's how much of a nerd I am in marketing. I study marketing in other industries, just like it applies to what I'm doing. So anyway I'm studying all of Joe Polish's stuff about carpet cleaning. Really good things. So I understand how to run a carpet cleaning business and how to get sales. So every time he's come to my house to do our carpets, I always ask him the same buyer question. I'm like, “Hey, how much would it cost to have you come back every three months and just spot check and re-clean things up?” Because one of the big things Joe Polish teaches is like, “Hey, customers are good, but you can put them on continuity and they'll come back every three months and they're worth four times as much money to you,” and all these things. So I'd ask him and he'd be like, “I don't really do anything like that, but you can just call me in three months if you want me to come back.” Anyway, I asked him again tonight. I was like, “What would it take for you every three months to just show up here? I don't think about it, just clean carpets. Every three months you're here like clockwork.” He said, “I don't really do that. Call me in three months.” So tonight after he was talking about how he's struggling in his business and stuff, I was trying to have some compassion on him and see if I can help him. I said, “Have you ever heard of Joe Polish before?” He's like, “Yeah, I've got his stuff, Piranha Marketing.” I'm like, “Have you gone through it?” He's like, “Yeah, I've gone through it all.” I'm like, “That stuff's really good, man. Have you studied? Have you looked at it?” He's like, “You know, I've gone through it. But whatever.” Whatever the reason. “I'm just a one-man band. I've got no time to do all those kind of things and everything.” I feel so much compassion for this man, because he's trying, he's working hard, he's busting his butt. He's trying to do the best, but he's missing the basic marketing principles, the basic things that could exponentially grow. The sad thing is he has them. He bought them and they're probably sitting there on his desk. I'd be shocked if he's gone through past the intro CD. Just the questions I've asked him of things that are in the course, I've gone through it so I know what he needs to be doing to maximize his revenues. But he isn't and wasn't. My heart just goes out to him. So I just wanted to share that with you because there's such different experiences. One that was just 100 percent spot-on perfect. One that was 100 percent spot-off horrible, and one who's trying and working but just doesn't understand it. He understands his craft. He's awesome at what he does. I don't want to say he's oblivious because that doesn't sound right. He's oblivious to the marketing principles that make his type of a business grow and expand. I wanted to tell him. For all you guys out there who are funnel hackers, I wanted to be like, “Man, you just got to funnel hack, like what Joe's doing. Funnel hack what all these people are doing.” That's the process in any business. If I was a dentist, I'd go find the richest dentist on earth and I'd funnel hack him. I'd figure out what in the world he's doing, what his people are saying when someone comes to the front door, what he's doing to generate lead. I would be doing that like crazy. If I was carpet cleaning, whatever business I was in, the first thing I would do is funnel hack every single person. Figure out exactly what they're doing. So anyway, I'm going to see you tomorrow. I might talk to you a little bit about it. I just got to the new office and the alarm is going off. I've got to remember my password. You guys are in for a live show. Boom, got the password right. So anyway, I said tomorrow I'm going to pull him aside and try to share some of these things and help him to understand. Because he's close. He's got the hard work, but hard work with the right knowledge and information, when you have that correct, then that's when everything exponentially grows. That's where he could get results that he wants without putting in more effort; actually putting in less effort. He could achieve a lot more with it, but it's just about understanding the core marketing principles. For you guys, hopefully you learned something from those three different people I interacted with today. Hopefully you'll think a little bit more about what you're doing and focus more on the marketing and the sales principles. Funnel hack your competitors, online, offline, wherever you're at. Because those are the principles you need to grow and be successful in this or any business. Okay, I've got some projects to do. I've got to bust them out. I appreciate you guys listening in. Have an awesome day and I will talk to you again very soon.

Let me share with you three different stories that happened today… On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them. Here are some interesting things to listen for in today’s episode: What aspects of Russell’s experience with buying a Love Sac made it a great experience. Why buying a fridge with money burning a hole in his pocket didn’t go well. And finally why Russell’s carpet cleaner does a good job, but still isn’t as successful as he could be. Listen below to find out what made each experience with these salesmen so different. ---Transcript--- Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car. Hey guys and gals. It’s been a while since we’ve done a late night one. But I’m actually heading home from the new house. I’m heading over from my new house to the new office and then heading back to the old house. Anyway, it’s been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I’m a little beat up. Anyway, I just left the house and going back to the office to get one more quick thing done. Because I’m in the office this whole week it’s like one of those little things that have to get done and haven’t gotten done yet. They tend to happen late at night or else they just don’t fit in anywhere. We’ll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded. I just want to share some with you because I think there’s things to be learned from all of them. The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I’ve always wanted some Love Sacs, so we had a whole bunch we were going to order. So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, “Okay,” so I asked him a couple questions. Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him. Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order. I called him and said, “I’m going to order. Just making sure that’s fine.” So he said, “No problem.” I asked him how long it would take to get them to me and he said it would be six weeks. I was like, “I don’t want to wait six weeks. Is there any way you can get them to me in two weeks?” Because I’m kind of an impatient entrepreneur. He says, “Let me find out.” So he gets off the phone and who knows what he does, probably calls a bunch of people. He calls me 30 minutes later and he’s like, “We can’t get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you’re trying to do in two weeks. And then when it’s done you can ship it back to us and I’ll ship you the new one. We’ll be making the new one but we’ll just basically give you a loaner you can use during the time.” I’m like, “Really?” I was like, “I don’t know if I’ll ship it back. I never do those kind of things.” He says, “I’ll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back.” I’m like, “Dude, this is insane.” I was like, “I don’t think I want to do that.” He was like, “How about this? We’ll ship you this and we’ll ship you out covers and then you can change the covers to the color you want.” He was totally doing everything possible to make sure I could have a great experience. And then when I went to go buy he was like, “Oh, by the way, use this coupon code to save $1,000.” I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn’t actually save any money, but I got an extra Love Sac out of it. So amazing experience. All around A+++. This guy did amazing. So that’s something hopefully you can learn for your business and your customers. I was just like, “I wish all my customer support agents were like that. We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I screwed it up and put in the wrong shipping address. So he went and fixed all that for me. Just awesome. The next experience, I wanted to buy a Sub Zero fridge. I hear they’re the best and they’re amazing. I get all excited and I want one today. I don’t want one tomorrow. I don’t want one a week from now. I want it today. So I find out there’s a place close to use that sells them. So I drive down there and I get there and they’re like, “Hey, how’s it going?” I’m like, “Good. I’m here to by a Sub Zero fridge.” She’s like, “Okay, well come back here to the showroom and I’ll send back a consultant.” I’m like, “All right.” So I’m going back there, walking around the showroom, looking for probably 15 minutes at fridges, which there’s only like 10 fridges in the whole place. I’m like spending three minutes at each fridge. And I’m kind of anxious because I have money burning a hole in my pocket. So this lady comes up to me. She’s like, “Hey, sorry, I’m the only consultant here. I’m about to leave for an appointment on the other side of town and the other person is gone. I don’t have time for you right now. But if you write down your name and number I can get back in touch with you.” I was like, “I’m here because I want to buy a fridge today. I want to leave today with a fridge.” She’s like, “What kind do you want?” I’m like, “Sub Zero.” She’s like, “That’s going to be a minimum of 10 grand. I don’t want you to have sticker shock. That’s probably going to be outside of your budget.” I’m like, “What are you talking about? You’re blowing me off. I’m telling you all these buyer questions. I’m trying to write you a check for 10 grand and you’re telling me I probably can’t afford it.” And then I’m trying to ask her a question and she’s like, “I’m in a rush. I’ve got to go.” I have all these notes that I was trying to ask her. So she photocopies the notes and then says, “Either me or someone on my team will call you tomorrow.” The she scurried off and left. I’m sitting there in the store with nothing like, “Are you kidding me?” If somebody comes to your store with money burning a hole in their pocket, where’s the entrepreneur? Where’s the salesperson that wants my money? I was so frustrated I drove across to another place and bought a fridge right there. If she calls me tomorrow I’m going to say, “You know what, I told you I was going to buy it right then and I did buy it right then. I bought it five minutes later across the street at your competitors.” So there’s salesperson number two who just doesn’t care and just lost a huge commission because they weren’t paying attention. So busy getting to the other appointment that she’s not looking at the cash sitting right in front of her. If there’s cash there, pick it up. Anyway, it just drives me crazy. There was that one. And then a third person. This guy I’ve got a lot of compassion for. He’s the guy who’s cleaning the carpets in our house. So he came in today at 8:00 and he left at 11:30. He put in a 16-hour day today cleaning carpets, busting his butt. He did an amazing job. I was really impressed. He’s coming back tomorrow morning at 8:00 AM to finish up the project. Just an awesome guy. What’s funny is that I actually did a podcast about him probably a year ago. Some of you guys may have heard it. It wasn’t a Groupon, it was a City Smart. It’s similar to a Groupon we bought from him. He came to do our carpets. And since then we’ve had him do it three times. Four then. Then we decided to have him do it this time. And I remember last time we had a conversation with him he was talking about how bad of a deal Groupons and Living Social and things were for him, because he always lost money and all these things. I feel bad because this guy is working so hard and he’s spinning his wheels. I don’t think he’s noticed the fact that I bought a Groupon and since that Groupon we’ve probably spent $3,000-4,000 in carpet cleaning with him since then. I don’t think he realizes that it’s landed him customers. He’s totally missed that part of it. And so today he asked me, “What do you do for a living?” In fact I had three different people today who came to the house for different projects ask me what I did for a living, which made me laugh. They see a punk kid in a T-shirt and shorts and flip-flops and a big house and they’re like, “What in the world?” It was kind of funny. Anyway, he asked me, “What do you do for a living?” I’m like, “I’m an entrepreneur.” I kind of talked about what I do. He’s like, “I’m an entrepreneur, but I’m not good at it. I can never make money or sales or anything.” It made me laugh. One of my friends and someone I respect is a guy named Joe Polish. Joe was a carpet cleaner for years. I actually bought his carpet cleaning course and went through it because I wanted to learn what he was teaching his carpet cleaners. So this is probably five or six years ago. That’s how much of a nerd I am in marketing. I study marketing in other industries, just like it applies to what I’m doing. So anyway I’m studying all of Joe Polish’s stuff about carpet cleaning. Really good things. So I understand how to run a carpet cleaning business and how to get sales. So every time he’s come to my house to do our carpets, I always ask him the same buyer question. I’m like, “Hey, how much would it cost to have you come back every three months and just spot check and re-clean things up?” Because one of the big things Joe Polish teaches is like, “Hey, customers are good, but you can put them on continuity and they’ll come back every three months and they’re worth four times as much money to you,” and all these things. So I’d ask him and he’d be like, “I don’t really do anything like that, but you can just call me in three months if you want me to come back.” Anyway, I asked him again tonight. I was like, “What would it take for you every three months to just show up here? I don’t think about it, just clean carpets. Every three months you’re here like clockwork.” He said, “I don’t really do that. Call me in three months.” So tonight after he was talking about how he’s struggling in his business and stuff, I was trying to have some compassion on him and see if I can help him. I said, “Have you ever heard of Joe Polish before?” He’s like, “Yeah, I’ve got his stuff, Piranha Marketing.” I’m like, “Have you gone through it?” He’s like, “Yeah, I’ve gone through it all.” I’m like, “That stuff’s really good, man. Have you studied? Have you looked at it?” He’s like, “You know, I’ve gone through it. But whatever.” Whatever the reason. “I’m just a one-man band. I’ve got no time to do all those kind of things and everything.” I feel so much compassion for this man, because he’s trying, he’s working hard, he’s busting his butt. He’s trying to do the best, but he’s missing the basic marketing principles, the basic things that could exponentially grow. The sad thing is he has them. He bought them and they’re probably sitting there on his desk. I’d be shocked if he’s gone through past the intro CD. Just the questions I’ve asked him of things that are in the course, I’ve gone through it so I know what he needs to be doing to maximize his revenues. But he isn’t and wasn’t. My heart just goes out to him. So I just wanted to share that with you because there’s such different experiences. One that was just 100 percent spot-on perfect. One that was 100 percent spot-off horrible, and one who’s trying and working but just doesn’t understand it. He understands his craft. He’s awesome at what he does. I don’t want to say he’s oblivious because that doesn’t sound right. He’s oblivious to the marketing principles that make his type of a business grow and expand. I wanted to tell him. For all you guys out there who are funnel hackers, I wanted to be like, “Man, you just got to funnel hack, like what Joe’s doing. Funnel hack what all these people are doing.” That’s the process in any business. If I was a dentist, I’d go find the richest dentist on earth and I’d funnel hack him. I’d figure out what in the world he’s doing, what his people are saying when someone comes to the front door, what he’s doing to generate lead. I would be doing that like crazy. If I was carpet cleaning, whatever business I was in, the first thing I would do is funnel hack every single person. Figure out exactly what they’re doing. So anyway, I’m going to see you tomorrow. I might talk to you a little bit about it. I just got to the new office and the alarm is going off. I’ve got to remember my password. You guys are in for a live show. Boom, got the password right. So anyway, I said tomorrow I’m going to pull him aside and try to share some of these things and help him to understand. Because he’s close. He’s got the hard work, but hard work with the right knowledge and information, when you have that correct, then that’s when everything exponentially grows. That’s where he could get results that he wants without putting in more effort; actually putting in less effort. He could achieve a lot more with it, but it’s just about understanding the core marketing principles. For you guys, hopefully you learned something from those three different people I interacted with today. Hopefully you’ll think a little bit more about what you’re doing and focus more on the marketing and the sales principles. Funnel hack your competitors, online, offline, wherever you’re at. Because those are the principles you need to grow and be successful in this or any business. Okay, I’ve got some projects to do. I’ve got to bust them out. I appreciate you guys listening in. Have an awesome day and I will talk to you again very soon.

Can You Make Money With Your Podcast?   People love to buy. They hate to have people sell to them. Create interest and desire. Make your fans want to buy. The hard sell rarely makes your fan feel good about making the purchase. How do we use our content to develop the desire to buy rather than the method to sell?   I believe it is possible to make money “with” your podcast. To make money “from” your podcast is much tougher.     Are You Important In The Life Of Your Listener?   The most important marketer in a person's life is someone they know, like and trust. We all know this.   I used Dave Jackson's affiliate link to build www.ErikKJohnson.com. This was after I got to know, like and trust Dave and his information at the School of Podcasting.   As I started in Podcasting, I hit Google to find information. That is where I originally discovered Dave. Then, I began seeing him in blogs and hearing him referenced in other podcasts. I began listening to his podcast to get to know him.   One day, I got an e-mail from Dave. He wanted to chat with me about podcasting to see if we might be able to help each other. It was great. That is where my trust really started.   After a few months, I used his affiliate link to build out my website for my podcast. It all started with the relationship.   This is the primary reason word-of-mouth is so powerful. The recommendation that comes from word-of-mouth usually only comes from a friend. A friend is someone you know, like and trust.   If the recommendation comes from someone you don't know, the message is no longer word-of-mouth. The suggestion is now called “marketing”, or “sales” or “a pitch”.   If you want the call-to-action within your podcast to be effective, you need to build that trusting relationship with your listener. From your stories will come self-revelation. This will allow your listener to get to know you. By being yourself and sincere, you will become likable. Finally, if you continually help your listener get what they want by putting their interests first, you will build trust.   On the Dave Ramsey Show, Dave helps people with every call he receives. Out of six or eight calls in an hour, he may mention his books, websites or seminars once. He will always mention his “baby steps” philosophy. However, he will rarely suggest people buy his products.   Dave reveals many personal things about his past and his family. The listener gets to know him. He is often blunt and honest. Dave's tough love makes him likeable. The help he provides his callers builds trust. These steps make Dave's manta become a true following. His listeners spread the word to the point where The Dave Ramsey Show has around 5 million listeners.   If you have built a true friendship with your listener, where they know, like and trust you, your call-to-action will be powerful. Spend time creating that relationship between your brand and your listener. Then and only then can you effectively use word-of-mouth.   Are you important in the life of your listener?   After you build the trust, you can then create a powerful call-to-action.     Is That You Calling?   To create a successful podcast, you need to create an effective call-to-action within your show. So, how do we measure success? If we are trying to get our audience to do something by using a call-to-action (listen again, buy our product, visit our website, support our cause), our call-to-action should be our determining factor of success. Measure what counts.   When you create your podcast, you should measure your success not by the number of listeners or downloads, but by conversions to whatever you want them to be or do.   Let's say your goal is to get people to visit the store on your website. If you have 1,000 people listening to your show, but you only get 2 of them to act and actually visit the site, you really haven't been successful.   However, if you only have 200 listeners, but 100 love everything you do and visit your site regularly, I would consider that a success. Having 1,000 listeners may sound better than 200. By closer evaluation, I would much rather have 100 fans than 2.   Don't get fooled by measuring the incorrect statistic. Measure what counts. Measure your call to action.   Create an effective call-to-action, and measure it.     Selling Is Easy, Right?   I was listening to an interview CD that accompanies each issue of Success magazine. Publisher Darren Hardy was talking with Founder and President of Piranha Marketing, Inc. Joe Polish. During that interview, Mr. Polish proclaimed great marketing makes selling easy and unnecessary.   You may not be selling in the traditional sense of products or services in exchange for money. However, you are making a call-to-action within your podcast. It may be selling for money. It may also be inviting your listener to come again, asking him to visit your website, requesting that she join your mailing list, inspire him to get involved with a cause or any other action. It all involves selling yourself.   Polish's statement was bold. As he went on to explain himself, Polish made perfect sense. In fact, his comments were very similar to the marketing and branding information we've been discussing with regard to your podcast.   In summary, Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call-to-action). Great marketing therefore makes selling easy and unnecessarily.   If you have truly engaged your listener and created that strong relationship we've been discussing, the selling should take care of itself. Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn't qualified is hard work. If your listener isn't predisposed to taking action, you will need to sell hard.   When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy. Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call-to-action.   This week, review your podcast. Let's discover ways to make money with your podcast.   Are you building trust and properly positioning your listener to do business with you? Have you developed something to sell (other than advertising within your show)? Have you developed your strong call-to-action?   Let me know how I can help you with your podcast. E-mail your questions to Coach@PodcastTalentCoach.com.   You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.     Let me teach you how to turn your information into engaging entertainment.

Bill, Dennis, and Joe discuss what it means to be a "Rich Cleaner" (and why being a great technical cleaner doesn't always mean you'll make a lot of money) How to be more influential and engaging so you attract customers you love working with The way Legend Brands provides tools and know-how to help cleaners improve their business, be more efficient and effective, and stay ahead of the curve Why Legend Brands, Joe Polish and Piranha Marketing are partnering together (and how it will make you even more capable and profitable) The biggest obstacle cleaners and restorers face and the key skill that overcomes it If you're already spending money on chemicals and equipment, here's the unique way Legend Brands uses rewards to say "Thank You" to people in their Legend Brands family and how YOU can take advantage of it How you can increase your productivity, do a better job, and reduce your overall costs Did you know basically 4 different products will do 99.9% of your cleaning? It's true! Here's a FREE Chemspec guide used by hundreds of cleaners every day that tells you which product will get the job done - and you don't need to be a chemist to understand it (You can even hand this guide to your technicians...) 3 units of your business you can immediately enhance and improve...and...the truth about having a successful, lucrative business most people don't talk about  

  The story of how Piranha Marketing started and has helped professional cleaners and restorers around the world transform their business How to build an E.L.F business™ (Easy, Lucrative, and Fun) with tried, tested, and true money-making strategies Why there’s no relationship between being good and getting paid …and… what you can do to get paid more Is selling evil? Joe shares how to think about selling and marketing so you sell more ethically (even if you hate sales) and feel good doing it How Joel Cohen went from being a carpenter to making $125,000 a year in his cleaning business using plug-and-play direct response marketing Ever had someone ask you “How much do you charge”? Joe shares how to turn that question into “When can you start?” (especially when you charge higher prices) Does This Really Exist? A robot that delivers an educational, perfect pitch for your cleaning services…24 hours a day…7 days a week…AND sifts, sorts, and screens price shoppers? Yes! Joe shares how you can get one for yourself Joe shares the only 3 things you need to sell your services If you want people to do business with you, you must answer the #1 question in every consumers mind. Here’s what it is and how to correctly answer it… How to increase your revenue by 25% by giving away a free room of carpet cleaning (This is a strategy used by smart, successful cleaners) Think you can’t make $125,000/yr with one van? Think again. Joe shares how the highest grossing one truck operation does it.  

Today we are excited to welcome Joe Polish, the Founder and President of Piranha Marketing, creator of the Genius Network Interview series and the Genius Network Mastermind group. Due to his remarkable success with this mastermind, Joe has been credited as the “collaborator of putting geniuses together”, with many well-known members such as Richard Branson, Peter Diamandis, Steve Forbes, Arianna Huffington, and Mike Koenigs. Don’t miss Joe’s amazing story and practical advice for all entrepreneurs looking to take a fresh approach to marketing and bring themselves and their business to its upmost potential.  You can find show notes and more information by clicking here: http://bit.ly/1rigcsS

Effective Call To Action - PTC045   I was listening to an interview CD that accompanies each issue of Success magazine. Publisher Darren Hardy was talking with Founder and President of Piranha Marketing, Inc. Joe Polish. During that interview, Mr. Polish proclaimed great marketing makes selling easy and unnecessary.   Selling is Easy   You may not be selling in the traditional sense of products or services in exchange for money. However, you are making a call-to-action within your podcast. It may be selling for money. It may also be inviting your listener to come again, asking him to visit your website, requesting that she join your mailing list, inspiring him to get involved with a cause or any other action. It all involves selling yourself.   Polish's statement was bold. As he went on to explain himself, Polish made perfect sense. In fact, his comments were very similar to the marketing and branding information we've been discussing with regard to your podcast.   We have discussed the call-to-action in previous episodes of Podcast Talent Coach. We simply need to determine what we hope to accomplish with our podcast episode before we begin recording.   In summary, Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call-to-action). Great marketing therefore makes selling easy and unnecessarily.   If you have truly engaged your listener and created that strong relationship we've been discussing, the selling should take care of itself. Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn't qualified is hard work. If your listener isn't predisposed to taking action, you will need to sell hard.   Building relationships with your podcast involves telling great stories. Revealing things about yourself through stories makes you real. Your listeners get to know and like you. As you continue to help them over time, you build the trust they seek.   When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy. Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call-to-action.   Do the hard work up front to make selling easy.   Shouting Will Not Help You   You can't shout your way into a person's trust circle. They only way to gain trust is to add value. Give them something they can use. Building trust is the foundation of revenue generation for your podcast.   As you build trusting relationships with your podcast, continue to ask yourself, “How am I helping my listener?” Continue to give, and the trust will develop over time.   When you begin every discussion with your product, needs or wants, people will tune you out. You will begin to sound (and be treated) like advertisements for used cars. Shouting doesn't work. Your listener won't care and will rarely return.   Serve first, many times over. Then and only then can you effectively sell.   Shows like the “Dave Ramsey Show”, “48 Days To The Work You Love” and “Smart Passive Income” are all designed to help their listeners first. Sure, they all have products to sell as the end result. However, they never begin with their product. The discussions on these shows always begin with the listener's needs in mind first.   As you prepare for your show, find great ways to help. Your help may come in the form of entertainment. You may serve as companionship for your podcast listener. Help them find other forms of companionship as well. If your podcast is only one hour per week, there are 167 more hours in the week that aren't occupied by your show. Your listeners will surely need more companionship to fill a few of those hours. Help your audience fill those hours, too.   Are you building trust, or are you shouting?   Ask For The Sale   After you've done the hard work building the relationship, don't forget to ask for the sale.   One afternoon last week, I stopped by the quickie mart to get something to drink. As I waited in line at the cash register, the gentlemen in front of me set his purchase on the counter.   Among his items was a 2-liter bottle of soda. The bottle of soda was $1.69. The clerk said, “Did you know these are on sale two for $2? You can grab another and save yourself some money.”   The customers responds with, “Looks like I need to grab another bottle.”   By simply asking for the sale, the clerk doubled the purchase. The customer also benefitted by saving some money.   In fact, everyone wins in this transaction. The store is paying the clerk an hourly wage whether he sells one bottle of soda or 100. The cost of the clerk's time to the store remains constant. Wages are the biggest expense to the store when figuring cost of goods sold. Therefore, by adding another bottle of soda to the purchase, even at the lower price, the store makes more money also.   It all happened because the clerk asked for the sale.   This week, review your show to ensure you are building those relationships. Start with the listener instead of your product or service Determine how you are going to help your listener with this episode Put a strong call-to-action at the end of the episode     Let's Work Together I would love to help you with your podcast. If you would like to improve your content, call-to-action and business, I have a few openings for coaching clients.   You need to be serious about making some money with your podcast. It may not be millions. However, you need to have the desire to make a little money.   We will work together to build a customized plan for you, your show and your business.   We have to date before we can get serious, right?   I'm offering a complimentary coaching call to a few candidates who are serious about their improvement. We need to see if we are a good fit for each other.   There will be no high pressure sales pitch. We can review your show to see if we work well together. If it clicks, we can lay out a coaching plan for you. If the call is not all you had hoped, no harm. We'll just continue on as friends.   There is only room for a few. My calendar simply will not allow me to coach everyone.   If you are interested … and serious … e-mail me at Coach@PodcastTalentCoach.com. We can get the conversation started.     Find tools to help you create great content at www.PodcastTalentCoach.com.     Let's turn your information into engaging entertainment.

Creator and CEO of Elegant Opportunities and Facilitator of Awesomeness with Piranha Marketing, Dan Kuschell joins us today to talk about the 5 essential components that every thriving business should cultivate. He is an author, radio host, co-creator, director, infomercial host, and most importantly, father.  Throughout his career, Dan has built a number of successful companies, while leading a balanced life.  You can find show notes and more information by clicking here: http://bit.ly/1pUCeUD