Podcasts about lovesac

What does it mean to build something enduring in a world obsessed with fast growth and quick exits?In this episode of What is Innovation?, Jared Simmons sits down with Shawn Nelson, CEO and founder of Lovesac, to explore the deeper layers of innovation in business, leadership, and life. From making beanbags in his parents' basement to running a public company approaching a billion in revenue, Shawn shares how clarity of purpose and long-term thinking can turn small product decisions into disruptive innovation.The conversation dives into how leaders can define their own innovation “domain,” why originality isn't a requirement for progress, and how the tension between ambition and patience can shape entire organizations. Shawn also unpacks the real cost of growth — from taking outside capital to making tough calls on talent and timing.If you've ever felt overwhelmed by the pressure to “do something new,” this episode offers a grounding and practical lens for building, inventing, and innovating — one step (and one season) at a time.Guest Bio:Shawn Nelson is the founder and CEO of Lovesac, a public company known for its patented, high-performance modular furniture. A product designer, entrepreneur, and TV personality, Shawn holds a master's in Strategic Design and Management and teaches at Parsons, The New School for Design. His recent book and podcast, Let Me Save You 25 Years, distills lessons from his two-decade journey scaling Lovesac from startup to publicly traded brand.What You'll Learn:Why innovation can be organizationally specific — and why that mattersHow to balance quarterly demands with long-term vision as a public companyWhy originality is overrated, and domain clarity is crucialWhat “patient ambition” looks like in real leadershipHow to use purpose to attract talent and guide product innovationHighlighted Insight:“Innovation doesn't have to be original. It just has to be new to you, your team, or your company. And it has to move you forward.”Quote to Remember:“Maintain top ambition with infinite patience. That's the hardest part and the secret to building something real.”Resources & Links:Let Me Save You 25 Years (book + podcast)Lovesac – Modular furniture with a missionAbout the Host:Jared Simmons is the Founder and Principal of OUTLAST Consulting, a boutique firm helping organizations unlock innovation through intentional action. With leadership experience at Procter & Gamble, McKinsey & Company, and Coca-Cola, Jared blends corporate strategy with entrepreneurial thinking to help clients innovate on their own terms.

Christine Russo, creator of What Just Happened, sits down with Shawn Nelson, CEO of Lovesac, to discuss his leadership philosophy, recent strategic hires, and the evolving dynamics of brand identity in retail.Shawn Nelson's Philosophy Toward Business: Nelson emphasizes a "Designed for Life" approach, focusing on sustainability, adaptability, and long-term customer relationships. He believes in creating products that are durable and modular, reducing waste and promoting conscious consumerism. In a break from typical retail cycles of 'Newness', Nelson emphasizes 'Sameness'. This is one of their trusted values and drives product development, strategy, marketing and more.New Hire from Crocs: Lovesac appointed Heidi Cooley, former Chief Marketing Officer at Crocs, as its first Chief Brand and Marketing Officer. Cooley is known for her digital and social-first marketing strategies that transformed Crocs into a cultural phenomenon. Sameness vs. Newness in Brand and Retail: Nelson discusses the balance between maintaining brand consistency and introducing innovation. He stresses the importance of evolving the brand to meet changing consumer expectations while preserving its core identity.

Chapters 00:00 Introduction to Lovesack and Sean Nelson02:35 The Grit Behind Entrepreneurship04:49 The Lovesack Journey Begins08:44 Challenges and Triumphs in Business13:30 Navigating Bankruptcy and Resilience17:32 Miracle Moments in Business20:47 The Importance of Funding and Growth23:07 Learning Mandarin and Cultural Insights24:36 Building Trust in Business Relationships25:54 The Early Days of Lovesac28:20 Turning Point: The Big Order from Limited Corporation30:45 Lessons from the Couch Business32:14 Design Philosophy: Built to Last36:05 Future Product Extensions and Sustainability39:09 Hiring for Values and Culture Fit42:50 Defining Success Through Relationships48:21 Advice: Quit or Keep Going 

On episode 160 of 'JUST TRISH', an AI video EXPOSES the real reason why Trisha keeps having children with Moses. Plus, unproblematic YouTuber Jenny Nicholson calls out Shane Dawson over his latest conspiracy video. And Trisha calls out Vogue and jeopardizes her ticket to the Met Gala. ✨

Send us a textAbout This EpisodeShawn Nelson, founder and CEO of the Lovesac Company, defines boldness as a state of mind that is as constant as we push ourselves to make it. He maintains his bold edge by deliberately seeking situations that challenge him. When faced with seemingly impossible vertical climbs, in dirt biking and in real life, he applies his philosophy: "If it has been done, it can be done. And why not me?" This same mindset helped him transform a simple beanbag chair into a publicly-traded company now worth billions. What makes Shawn's journey particularly valuable is his transparency about struggle. He openly shares Lovesac's bankruptcy experience, which he calls his "MBA in a box," and shares so many of the other lessons he has learned in his latest book, Let Me Save You 25 Years. Shawn also challenges listeners to be bold enough to be honest about what truly motivates them, rather than pursuing status symbols or others' definitions of success. Tune in for an inspiring episode that will encourage you to make you own bold path forward.  About Shawn NelsonShawn D. Nelson is the author of the best-selling book Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master's degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. Additional ResourcesWebsite: shawndnelson.comInstagram: @shawnoflovesacLinkedIn: @ShawnDNelsonCheck Out His Book, Let Me Save You 25 YearsSupport the show-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

When uncertainty spikes, our ability to look out into the future shrinks. (00:21) Emily Flippen and Matt Argersinger discuss: - How the shifting tariff picture is driving uncertainty across markets, economic forecasts, and investor outlooks. - Target's continuing troubles, and why even Costco can't escape the retail slowdown. - What's behind Okta's 25% post-earnings pop. (19:11) Five years from the beginning of the pandemic, Malcolm Gladwell reflects on our COVID response, his past works, and his latest book Revenge of the Tipping Point. (31:44) Emily and Matt break down two sides of 24-hour trading and what's on their radar this week: private equity firms and Lovesac. Stocks discussed: TGT, COST, OKTA, BN, BX, KKR, APO, LOVE Host: Dylan Lewis Guests: Emily Flippen, Matt Argersinger, Malcolm Gladwell. Engineers: Dan Boyd, Rick Engdahl Learn more about your ad choices. Visit megaphone.fm/adchoices

The Founder Of LoveSac & His Story Most people would laugh off a crazy idea like making a giant beanbag. But instead of moving on, the founder of Lovesac took action—and built a billion-dollar brand in the process. In this episode of On The Homefront, we're breaking down the real story behind Lovesac, from stuffing foam in a basement to going public. You'll hear: ✅ How a homemade beanbag turned into a billion-dollar furniture empire ✅ The brutal challenges of bootstrapping, venture capital, and going public ✅ Why most brands are designed to fail—but Lovesac is built for life ✅ The key to resilience in business (and why you can quit or keep going) If you're an entrepreneur, business owner, or just someone who loves an underdog story, this episode is a must-watch.

The Founder Of LoveSac & His Story Most people would laugh off a crazy idea like making a giant beanbag. But instead of moving on, the founder of Lovesac took action—and built a billion-dollar brand in the process. In this episode of On The Homefront, we're breaking down the real story behind Lovesac, from stuffing foam in a basement to going public. You'll hear: ✅ How a homemade beanbag turned into a billion-dollar furniture empire ✅ The brutal challenges of bootstrapping, venture capital, and going public ✅ Why most brands are designed to fail—but Lovesac is built for life ✅ The key to resilience in business (and why you can quit or keep going) If you're an entrepreneur, business owner, or just someone who loves an underdog story, this episode is a must-watch.

Chris Long, Nate Collins, Stanford Steve and Macon Gunter ARE LIVE from New Orleans to preview Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. The fellas also welcome on a few special guests like Malcolm Jenkins, Rodney McLeod and coach Matt Patricia, and have a blast courtesy of BetMGM, Yeti, Smirnoff, Lovesac, Garage Beer, Kingsford, Airbnb and Harry's, ALL LIVE FROM SUPER BOWL LIX IN NEW ORLEANS. (00:00) - Intro (1:27) - Green Light in New Orleans (24:51) - SB LIX Preview (59:12) - Malcolm Jenkins on Eagles SB Memories, Playing for Jim Schwartz and the Eagles Super Bowl Chances (1:20:50) - Rodney McLeod on Playing with Malcolm Jenkins, (1:51:25) - Coach Matt Patricia on 28-3 Super Bowl, coaching with Bill Belichick and coaching Chris Long and Rob Ninkovich (2:24:15) - Smirnoff's Happy Hour Hot Seat Have some interesting takes, some codebreaks or just want to talk to the Green Light Crew? We want to hear from you. Call into the Green Light Hotline and give us your hottest takes, your biggest gripes and general thoughts. Day and night, this hotline is open. Green Light Hotline: ‪(202) 991-0723‬ Send any Talent Search submissions to: social@chalkmedia.com Include any video of your talents, takes and bits as well as a little bit about yourself. Love hearing from the Green Light fans. Also, check out our paddling partners at Appomattox River Company to get your canoes, kayaks and paddleboards so you're set to hit the river this summer. https://paddleva.com/ Green Light Spotify Music: https://open.spotify.com/user/951jyryv2nu6l4iqz9p81him9?si=17c560d10ff04a9b Spotify Layup Line: https://open.spotify.com/playlist/1olmCMKGMEyWwOKaT1Aah3?si=675d445ddb824c42 Green Light Tube YouTube Channel: https://www.youtube.com/channel/UCgxWFAA-wuB7osdiAJyLOcw Green Light with Chris Long: Subscribe and enjoy weekly content including podcasts, documentaries, live chats, celebrity interviews and more including hot news items, trending discussions from the NFL, MLB, NHL, NBA, NCAA are just a small part of what we will be sharing with you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Imagine starting a business in your parents' basement, winning Richard Branson's Rebel Billionaire, and then turning your crazy idea—giant, overstuffed bean bags—into a $700 million furniture empire. Sounds like a movie, right? But for Shawn Nelson, it was just the beginning. He shares the highs, the lows, and the “what-was-I-thinking” moments that shaped LoveSac's success, from near disasters to game-changing breakthroughs. Plus, he reveals how his ‘Designed for Life' philosophy is shaking up an industry built on disposable furniture. If you love stories about bold ideas, big risks, and building a business that actually makes a difference—this one's for you!**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Early Struggles00:36 Welcome to the Conscious Capitalists00:58 Meet Shawn Nelson, CEO of Lovesac03:01 The Origin Story of Lovesac06:27 Challenges and Triumphs14:50 The Branson Show Experience19:35 Failures and Lessons Learned23:00 Business Strategy and Conscious Capitalism32:05 The Journey of Self-Awareness34:21 Self-Awareness and Leadership37:27 Morning Routine and Meditation39:44 Building a Conscious Team42:28 Leadership Development and Culture46:47 Influential Books and Required Reading54:14 Public Company Challenges and Sustainability01:04:29 Final Thoughts and Reflections

Shawn Nelson, Founder and CEO of Lovesac (LOVE) joins Trading 360 to detail the company's 2024 growth picture and what lies ahead for the home furnishing company in 2025. From new "sactionals" to its upcoming EverCouch launch, Shawn shares reasons to be optimistic on the company's future. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-... Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-... Watch on Sling - https://watch.sling.com/1/asset/19192... Watch on Vizio - https://www.vizio.com/en/watchfreeplu... Watch on DistroTV - https://www.distro.tv/live/schwab-net... Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Show Notes for October 21st, 2024 Episode of Furniture Industry NewsEpisode Summary: In today's episode, we explore the latest happenings in the furniture market, touching on economic trends, key business partnerships, innovative retail strategies, and consumer behavior shifts. Tune in for an in-depth look at how these developments are shaping the industry.Key Topics Covered:Consumer Behavior Trends:A recent survey reveals that approximately 50% of consumers are delaying furniture purchases until 2025, with upholstery being the most postponed category.Inflation is a significant factor, particularly affecting younger buyers and households earning under $50,000, who are opting to spend on travel, entertainment, electronics, and home improvements instead.With fewer people planning to buy new homes, there may be a continuing impact on furniture sales, as homebuyers typically drive demand for new furnishings.Revival of Bed Bath & Beyond:Beyond Inc. and Kirkland's have formed a $25 million partnership to revive the Bed Bath & Beyond brand following its bankruptcy.The plan includes launching up to five new store locations by 2025, featuring a mix of legacy products from Bed Bath & Beyond and Kirkland's home decor items.Kirkland's benefits from access to Beyond Inc.'s extensive customer base of nearly 40 million and will expand its online presence by selling products on the Bed Bath & Beyond website.Lovesac's Innovative Marketing Approach:Lovesac hosted a live event in Times Square, transforming the area into a giant game board for the "Sactionals Speed Play" challenge.The event engaged participants in building various sofa configurations using Lovesac's modular furniture, with winners receiving a free Sactionals sofa.This interactive marketing strategy highlighted the versatility of Lovesac's products, creating a memorable experience for potential customers.New Mattress Testing Standards:GoodBed and Dow have partnered to establish a scientific mattress testing protocol aimed at reducing high return rates and enhancing customer satisfaction.The protocol features a 50-item checklist covering critical mattress attributes such as temperature control, pressure relief, durability, and support.The standardized testing will aid consumers in making informed mattress choices and assist sales associates in guiding customers, potentially leading to significant cost savings for retailers.

Dr. Anne Cope & Karen Collins provide critical research based guidance on what to do in the five feet around your home to help prevent it from catching fire during a wildfire and fire windstorms. They also provide tips on preparing your finances for wildfires that you can use as well as share with friends and family! Dr. P. Albert Chan discusses his book Everything About Happy Longevity: Evidence-based Medicine, East Meets West. He answers the questions: What are the 5 Devils of health and the 5 F's for happy longevity and more! Entrepreneur Shawn Nelson Shares His Journey to Success with Let Me Save You 25 Years, a Podcast Featuring Business Lessons from Notable Entrepreneurs, Founders and Celebrities.

Dr. Anne Cope & Karen Collins provide critical research based guidance on what to do in the five feet around your home to help prevent it from catching fire during a wildfire and fire windstorms. They also provide tips on preparing your finances for wildfires that you can use as well as share with friends and family! Dr. P. Albert Chan discusses his book Everything About Happy Longevity: Evidence-based Medicine, East Meets West. He answers the questions: What are the 5 Devils of health and the 5 F's for happy longevity and more! Entrepreneur Shawn Nelson Shares His Journey to Success with Let Me Save You 25 Years, a Podcast Featuring Business Lessons from Notable Entrepreneurs, Founders and Celebrities.

The entrepreneurial journey can be a roller coaster of triumphant victories and humbling defeats, born from sweat, tears, and relentless determination. Shawn Nelson, founder and CEO of Lovesac, launched his business out of his parents' house when he was still a student. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and he joins me to share his personal story, his podcast series and new book, LET ME SAVE YOU 25 YEARS: A HOW-TO GUIDE FOR ENTREPRENEURIAL SUCCESS.

The entrepreneurial journey can be a roller coaster of triumphant victories and humbling defeats, born from sweat, tears, and relentless determination. Shawn Nelson, founder and CEO of Lovesac, launched his business out of his parents' house when he was still a student. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and he joins me to share his personal story, his podcast series and new book, LET ME SAVE YOU 25 YEARS: A HOW-TO GUIDE FOR ENTREPRENEURIAL SUCCESS.

Jerid explains how much he loves his LoveSac and enjoying burnishing his leather. We discuss the important aspect of going to other people's shops. Come join us!We'd love to hear from you so send in questions to the show Instagram: @the.tttpodcastYour hosts:Denis Tyrell of Tyrell Knifeworks:IG: @tyrellknifeworksYouTube: https://www.youtube.com/c/TyrellKnifeworksWebsite: https://www.tyrellknifeworks.comFacebook: https://www.facebook.com/people/Tyrell-Knifeworks/61558767232017/Jerid Sandoval of Echo Blades:IG: @echo_bladesFacebook: https://www.facebook.com/people/Echo-Blades/100085394408004/Maker's Spotlight:https://www.instagram.com/khdailyknives/https://www.instagram.com/bryanhunt.hiddenroseforgeOur sponsors:Two Basterds Tx Smithy & Supplies: @twobasterdshammersMaritime Knife Supply: http://maritimeknifesupply.comPelican Paste: https://pelicanpaste.com (Use TTT10 for 10% off!)Baker Forge and Tool: https://www.bakerforge.com (Use TTT10 for 10% off!)Podcasts we think you'll like: Hustle and Grind Work For It Fire and Steel KnifeTalk FullBlast ForgeSideChat Artisans of Steel Knife Perspective Can you hear the Eko

Shaun White, Rob Gronkowski, CEO's, Entrepreneurs are all in this motivational book penned by Shawn D. Nelson Founder and CEO of Lovesac America's fastest growing furniture retailer in 2013 and in 2019 and won Richard Branson's "The Rebel Billionaire" as well. Great interview and audio book is even better. https://shawndnelson.com 

The New England Spartan Super and Sprint weekend came back to Barre, MA and it felt good to be back!  Most are pretty familiar with the ~10K Super and the ~5K Sprint so those don't need too much description. In addition to taking on both of these events though, we also completed the Teddy Bear Crawl which is a 7am wave where adults crawl the kids course to earn a kids medal and kids could bear crawl it to earn a Sprint medal!  This event is free but it is recommended to make a donation in order to help purchase teddy bears for kiddos in a local hospital! Mike was able to talk to 25 different people on the mic and countless people off the mic across these 3 events.  These people ranging from elite athletes, weekend warriors, as well as vendors.  See specific people and brands in the time stamps below! 0:00 – 3:11 – Intro 3:11 – 10:05 – Quick News 10:05 – 11:12 – Content Preface 11:12 - 29:05 - Saturday Super Athlete Interviews (Brent Trail, Lucian Gleiser, Chris Ferland, Cassandra Gill and Joe Martello, Ksen Golivkina, and Taylor Febus) 29:05 - 35:28 - Sunday Teddy Bear Crawl Athlete Interviews (Steve Bacon, Mike Kantor, Alexis Zielonka) 35:28 - 1:11:56 - Sunday Sprint Athlete and Vendor Interviews (Kevin Gregory, Hartley and Christian Mahfood, Reign Body Fuel, Kelly Sullivan, Mario Valentin, Pete Burnham, Jacquie Desmond, Giv Soft Butter, Army, Loco Coffee, Dr. Squatch, LoveSac, and Shield Health and Fitness) 1:11:56 - 1:15:52 - Mike and Katelyn Recap 1:15:52- End – Outro Next weekend we may have an athlete on from Deka Fit Philadelphia, Chicago Toughest Mudder, or maybe something else entirely! ____ News Stories: Death at Crossfit Games Spartan Year of the Boar Spartan PanAmerican Championship Medal OCRWC Medals Conquer the Gauntlet is Bought Scorpion Run Cancelled Steel Puppet Secret Link Personal Record Secret Link Vegas Play Secret Link Skiing Jesus Secret Link Broken Vase Secret Link ____ Related Episodes: 24. Boston Spartan Sprints, Hurricane Heat 114, Ian's Recovery, Color Me Rad, Father's Day Children's Museum 5k, Brockton Knocks Down Diabetes, and Lazy Lobster 10 Miler! 31. Boston Spartan Supers! 123. Boston Spartan Sprint with Elites, and Another Giveaway! 241. New England Spartan Super and Sprint with Kelly Sullivan! 293. Spartan New England Super and Sprint with Elites! ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Anna Landry, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, and Bonnie Wilson. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, and Joshua Reid! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Shawn Nelson founded Lovesac in 1998 and is currently serving as Chief Executive Officer of the Company and as a member of the Board of Directors. Mr. Nelson is the lead designer of the Company's patented products and leads sourcing, creative, design, public relations, investor relations and culture. In 2005, Mr. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and continues to participate in ongoing TV appearances. Mr. Nelson has a Master's Degree in Strategic Design and Management and is a graduate-level instructor at Parsons, The New School for Design in New York City. Mr. Nelson is also fluent in Mandarin.Connect with Shawn D. Nelson:Website: https://www.lovesac.com/ Instagram: https://www.instagram.com/shawnoflovesac/?hl=en LinkedIn: https://www.linkedin.com/in/shawndnelson/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.comCheck out https://serviceskills.com/podcast and get a free $25.00 Starbucks gift card for doing a 20 minute eval call! Tell them The Nice Guys sent you.

Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998, making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac's first retail location in his hometown of Salt Lake City shortly after graduation. In 2005 Shawn won a million-dollar investment from Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his Master's degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years teaching courses on Sustainable Business Models, Leadership, and Innovation. Shawn now holds over 50 issued patents across multiple product categories with dozens more pending. The majority of Lovesac's sales today are driven by the ever-expanding product platform called “Sactionals,” the world's most versatile couch and myriad Sactionals product extensions including embedded technology. Shawn's recent book, “Let Me Save You 25 Years,” celebrates Lovesac's colorful history, and the many “mistakes, miracles, and lessons” learned along the way. Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 crazy dog. In This Conversation We Discuss:[00:42] Intro[01:35] A business idea right at home[03:05] Learning from direct customer feedback[04:13] Taking the last gamble and it worked[06:21] From side hustle to full-time business[07:22] Managing first store and franchising[08:16] Leveraging TV fame for VC investment[09:04] Competing in Branson's reality show[10:12] Staying grounded amidst financial highs and lows[11:00] Electric Eye: your true Shopify expert [11:56] Plan and DO something[13:31] Playing along the journey[15:09] Resilience through COVID and other setbacks[16:47] Patience is key to long-term growth[17:42] Defining your own success and timeline[19:27] Sharing 25 years of mistakes and miracles[21:01] Knowing when to pivot and when to persist[22:53] Thriving in uncertainty as an entrepreneur[24:13] Big outcomes require hard decisions[25:21] Get inspired with Shawn and Lovesac's journeyResources:Subscribe to Honest Ecommerce on YoutubeModern couches, sactionals and bean bags lovesac.com/Follow Shawn D. Nelson linkedin.com/in/shawndnelson/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Furniture Industry News, we delve into the latest and most impactful stories shaping the furniture retail landscape. Here's a quick rundown of the key topics covered:Hybrid Retailing: Exploring the innovative combination of online and in-store shopping experiences.U.S. Mattress Market: The implications of unfairly priced imports on domestic manufacturers and consumers.Dufresne Spencer Group Data Breach: Details of the class action lawsuit following a significant data breach.Amazon Lawsuit in the UK: The £1 billion lawsuit filed by an independent retailer association against Amazon for alleged misuse of retailer data.Lovesac's Financial Performance: Insights into the company's recent sales drop and their strategic response.Flexsteel's Freight Surcharge: The impact of rising ocean container rates on pricing and logistics.RH's First-Quarter Losses: Analysis of RH's financial challenges and their ambitious growth strategy.Key Highlights:Hybrid Retailing:Definition: Combining the convenience of online shopping with the sensory experience of in-store purchases.Wayfair's Move: Opening a massive 150,000 square-foot store in Illinois, blending retail with dining experiences.Challenges: Converting store visits into substantial sales growth remains a hurdle, despite Gen Z's preference for in-store shopping.U.S. Mattress Market:Import Issues: Mattresses from eight countries sold at less than fair value, harming domestic manufacturers.Antidumping Duties: The Department of Commerce to issue duties to level the playing field.Long-Term Impact: Potential for higher consumer prices and ongoing industry adjustments.Dufresne Spencer Group Data Breach:Breach Details: Unauthorized access compromising sensitive customer data.Legal Action: Class action lawsuit seeking damages for negligence and delayed customer notification.Consumer Impact: Long-term risk of identity theft and financial fraud.Amazon Lawsuit in the UK:Allegations: Misuse of non-public retailer data to gain competitive advantage.BIRA's Claims: Independent retailers facing unfair competition from Amazon's practices.Potential Outcomes: Significant financial repercussions for Amazon and a shift towards stricter data usage regulations.Lovesac's Financial Performance:Sales Decline: 6% drop in net sales attributed to cautious consumer spending.Product Launch Success: Positive reception of new products like the PillowSac accent chair.Future Plans: Expansion of showrooms and testing of a resale and trade-in program.Flexsteel's Freight Surcharge:Rising Costs: Response to increased ocean container rates with a new freight surcharge.Strategic Move: Balancing cost absorption and maintaining service levels.Industry Implications: Other companies may adopt similar measures in response to global logistics challenges.RH's First-Quarter Losses:Financial Results: Net loss due to growth-related costs and economic conditions.CEO's Outlook: Aggressive investments aimed at long-term market opportunities.Expansion Plans: New Design Galleries and Studios to enhance market presence.Conclusion:Join us as we unpack these stories and more, providing you with the latest insights and developments in the furniture retail industry. Subscribe to Furniture Industry News for regular updates and expert commentary. Follow us on social media for additional content and share your feedback to help us cover the topics you care about most.Stay informed, stay innovative!

Episode Title: Navigating Economic Challenges and Strategic Growth in the Furniture IndustryIntroduction:Welcome to Furniture Industry News, your go-to podcast for the latest developments in the furniture industry.In this episode, we discuss the current economic challenges, sales trends, and strategic growth opportunities shaping the furniture retail landscape in 2023.Key Topics Covered:Sales Challenges for Top 100 Furniture Retailers:Overview of the significant sales decline among the top 100 furniture retailers in 2023.Impact of high consumer inflation, elevated interest rates, and a sluggish housing market.Notable exceptions with positive growth: Crate & Barrel, Lovesac, Ikea, Arhaus, Clive Daniel Home, and Conn's.Introduction of new retailers in the Top 100 list: Canales Furniture, The Furniture Warehouse/Richmond Sales, Kittle's Furniture, and Talsma Furniture.Consumer Confidence Index Update:Recent uptick in the Consumer Confidence Index, rising to 102.0 in May from 97.5 in April.Analysis of the Expectations Index and Present Situation Index.Insights into consumer perceptions of business conditions and job market outlook.Insights from the International Council of Shopping Centers Convention:Discussion on the shortage of desirable retail space and its impact on the industry.Anticipated support for consumer spending due to higher wages in 2024.Shifts in retail leasing demand, with growth in food services, discount retailers, fitness centers, grocery stores, and healthcare facilities.Resurgence of Mergers and Acquisitions:Trends driving the increase in mergers and acquisitions in the home furnishings industry.Examples of strategic vertical integrations, such as Tempur Sealy's bid for Mattress Firm and Ashley's acquisition of Resident.Importance of preparation and strategic planning for companies considering mergers or acquisitions.Extension of Tariff Exclusions on Chinese Textiles:Extension of tariff exclusions for several categories of home textiles until May 31, 2025.Products benefiting from the extension and its implications for manufacturers and retailers.Underutilization of Outdoor Living Spaces:Findings from the International Casual Furnishings Association report on outdoor space utilization.Consumer interest in upgrading outdoor living areas with furniture, lighting, and accent pieces.Emerging trends such as outdoor kitchens and eco-conscious designs.Performance of Bedroom Furniture:Challenges faced by the bedroom furniture category in the current economic climate.Strategies adopted by manufacturers to add value and maintain market share.Forecasted trends and demand for multifunctional and customizable bedroom furniture.Ethan Allen's Expansion in New Jersey:Announcement of Ethan Allen's new showroom in Watchung, NJ, marking its seventh store in the state.Overview of Ethan Allen's strategic growth and its standing in the industry.Conclusion:Recap of the episode's key discussions on sales challenges, consumer confidence, retail space, mergers and acquisitions, tariff extensions, outdoor living spaces, bedroom furniture, and Ethan Allen's expansion.Stay informed and ahead of the curve by subscribing to Furniture Industry News.Thank you for listening and join us in the next episode for more in-depth coverage and insights.

Welcome to "Furniture Industry News," your go-to source for the latest happenings in the furniture and home furnishings industry. In today's episode, we delve into critical updates, trends, and insights that are essential for staying ahead in this dynamic market. We cover a range of topics from housing market fluctuations and port activity to innovative product launches and evolving home decor trends.Segment 1: Housing Market UpdateNational Association of Realtors Report: A 1.9% year-over-year decline in April home sales, despite record-high home prices.April marked the tenth consecutive month of year-over-year price increases.Median home price in April: $407,600, up 5.7% from last year.Regional variations in sales and price trends.Lawrence Yun, NAR Chief Economist, highlights the growth in the luxury segment and the impact of higher interest rates on sales.Segment 2: Value Addition in Case GoodsInnovative Features and Strategic Pricing: Lower-to-mid-end market companies are enhancing value.Insights from Pat Watson (Martin Svensson) and Paul Comrie (Elements International) on integrating advanced technology and unique features.Michael Hsieh (Lifestyle Enterprises) on providing high-end details in cost-effective furniture.Ian Geltner (Steve Silver) on market expertise and customer service.Christian Rohrbach (A-America) on unique product features like expandability and innovative storage solutions.Segment 3: Port Activity and Its ImplicationsWest Coast Ports Growth: The Port of Los Angeles and Port of Long Beach report substantial growth in container handling.Port of Los Angeles: 770,337 containers in April, a 12% increase.Port of Long Beach: Over 750,000 containers in April, up 14.4%.Insights from Gene Seroka (Port of Los Angeles) and Mario Cordero (Port of Long Beach) on the robust import activity.Segment 4: Technological Advancements in Interior DesignHouzz's 3D Floor Plan Tool: Introduction of photorealistic renders to enhance client presentations.Benefits include lifelike representations, natural lighting, and textures.CEO Alon Cohen emphasizes cost-effectiveness and efficiency.Segment 5: Home Decor TrendsPinterest's Summer 2024 Report: Shift from beige to vibrant and colorful designs.Whimsical décor and dopamine décor are gaining popularity.Significant increases in searches for vintage elements and nostalgic styles influenced by cultural phenomena like "Bridgerton."Segment 6: Tribute to Fecera's FurnitureClosure Announcement: After 78 years, Fecera's Furniture is closing its doors.History and legacy of the family-owned business.Final liquidation sale managed by Planned Furniture Promotions.Segment 7: Lovesac's New Product LaunchPillowSac Accent Chair: Blending traditional beanbag comfort with a sophisticated oak frame.Customizable with various covers and hardware finishes.CEO Shawn Nelson on expanding usability and meeting customer preferences.Segment 8: Retail Performance HighlightsTJX Companies: Strong first-quarter performance, particularly in the home segment.HomeGoods reports significant sales and profit growth.CEO Ernie Herrman on strategic focus and demographic reach.Williams-Sonoma: 70% profit increase despite revenue decline.Strategic adjustments and cost controls contribute to profitability.CEO Laura Alber on maintaining growth and enhancing customer service.

In this episode of the After Earnings podcast, host Katie Perry sat down with LoveSac CEO Shawn David Nelson to discuss LoveSac's success as a modular couch company whose products are designed to adapt and grow with users. They emphasize LoveSac's unique approach in researching target demographics and operating like a consumer packaged goods brand. They also break down the company's partnerships with Best Buy, online sales strategies, upcoming innovations, lessons from store openings, future plans for LoveSac, and more. TIMESTAMPS  00:00 Start 01:05 The story of LoveSac 03:06 The power of reputation and a product that grows with you 04:56 The modular couch and a product designed for life 07:31 What separates Lovesac: research, understanding, and operating like a CPG brand 09:14 The target demographics 13:12 Highlighting earnings success and what's changed 15:02 How the name for LoveSac came about 20:08 Taking on online sales and going through cycles 22:36 Partnerships with Best Buy and the sell tech behind it 25:49 New innovations coming down the line 31:04 His book: Let Me Save You 25 Years 33:05 How a big lesson learned to opening their own store 34:57 What's next for LoveSac $LOVE  After Earnings is brought to you by Stakeholder Labs and Morning Brew.  For more go to https://www.afterearnings.com Follow Us  X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out  Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Amid uncertain market conditions, many companies are adopting a cautious "wait and see" stance regarding their initial public offering (IPO) plans. However, instead of delaying, proactive planning for an eventual IPO launch is essential. By preparing in advance, companies can capitalize on market opportunities, mitigate risks, and position themselves strategically for a successful public offering when market conditions stabilize. Donna Dellomo, Former EVP and CFO and Current Senior Strategic Advisor for Lovesac, has has helped three companies go public throughout her long career leading finance teams. In this episode, Donna discusses how she built data-driven finance operations and prepared her teams to operate as public companies – long before they actually were. Donna's experiences highlight the importance of investing in technology and establishing the right controls to ensure a healthy public offering, as well as how adaptability can help keep your valuation high.Learn what meticulous planning and organization it takes for IPO readiness. While you can't control when market conditions will shift in your favor, you can ensure you and your finance team are ready when they do. Discussed in This Episode:Key factors to consider when timing your IPOWhy building the right team of advisors (bankers, lawyers, auditors, investor relations, etc.) is key to fundraising and storytellingThe role of agile planning and scenario forecasting in your IPO-readiness strategy.How Donna and her team navigated unprecedented macroeconomic shifts, such as COVID, supply chain disruption, and tariffsLeveling up as a CFO by learning to communicate with the Street and spearhead investor relationsCultural differences that arise once you go from private to public, and how to stay true to your company values

Amid uncertain market conditions, many companies are adopting a cautious "wait and see" stance regarding their initial public offering (IPO) plans. However, instead of delaying, proactive planning for an eventual IPO launch is essential. By preparing in advance, companies can capitalize on market opportunities, mitigate risks, and position themselves strategically for a successful public offering when market conditions stabilize. Donna Dellomo, Former EVP and CFO and Current Senior Strategic Advisor for Lovesac, has has helped three companies go public throughout her long career leading finance teams. In this episode, Donna discusses how she built data-driven finance operations and prepared her teams to operate as public companies – long before they actually were. Donna's experiences highlight the importance of investing in technology and establishing the right controls to ensure a healthy public offering, as well as how adaptability can help keep your valuation high.Learn what meticulous planning and organization it takes for IPO readiness. While you can't control when market conditions will shift in your favor, you can ensure you and your finance team are ready when they do. Discussed in This Episode:Key factors to consider when timing your IPOWhy building the right team of advisors (bankers, lawyers, auditors, investor relations, etc.) is key to fundraising and storytellingThe role of agile planning and scenario forecasting in your IPO-readiness strategy.How Donna and her team navigated unprecedented macroeconomic shifts, such as COVID, supply chain disruption, and tariffsLeveling up as a CFO by learning to communicate with the Street and spearhead investor relationsCultural differences that arise once you go from private to public, and how to stay true to your company values

They were AI before AI was cool, Braze founder and CEO Bill Magnuson (BRZE). Also Global Life (GL) tanks after a short seller report, Apartment Income REIT (AIRC), where the rich people live, gets billions, and why Lovesac (LOVE) missed estimates and still uses an unusual accounting treatment. https://linktr.ee/drilldownpod Futurum's The Drill Down with Cory Johnson offers a weekly look at the business stories behind stocks on the move.  It's business news for business people. Every episode of  The Drill Down offers a pithy look at the week's most important business stories and takes a good hard look at four public companies in the news. The Drill Down is a production of The Futurum Group, a leading global technology advisory, media and research firm. Futurum's media platform spans across multiple OTT and VOD channels that have surpassed 9 million views and over 421 million digital and social media impressions. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers.   Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears.   This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions.   Highlights: 00:00 Intro 00:49 Overnight success story of Lovesac 02:24 Furniture that evolves with you 04:01 Do we really need a couch? 06:36 Rewiring your brain to be active 11:11 Pushing your kids until it works 17:00 Opening dopamine pathways 20:34 Spartan race Massachusetts 21:05 Finding your own thing 24:50 Where can people find Shawn

SEGMENT‌ ‌1 with Shawn D. Nelson,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌What would you do in your business differently if you could do it all over again?Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master's degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor.SEGMENT‌ ‌2 with Jacob Heilbrunn,‌ ‌‌starting‌ ‌at‌ 17:00:‌ ‌ ‌This is a presidential election year. This one is going to be very consequential by anyone's standards. As a result, we will veer on this podcast from strictly business topics to every so often entering the political realm and having those hard discussions.Jacob Heilbrunn is the editor of the National Interest and a nonresident senior fellow at the Atlantic Council. He is the author of They Knew They Were Right: The Rise of the Neocons. He lives in Washington, DC. He is the author of AMERICA LAST: The Right's Century-Long Romance with Foreign Dictators.--Visit Barry's Blog for complete show notes.

Don't be a cover band — play your own original music. Proudly. If it's truly original, unique and interesting, you'll appear larger than life, even when your resources are meager. It all starts with this week's Shawnism: Talk Big; Work Small.You can be and become whatever you want — it just takes figuring out something in the universe you are good at or finding a pattern in the universe no one else sees. This is what legendary author and marketing master David Meerman Scott says. From big promises to small actions, like being active and engaged on social media and leveraging AI for productivity and ideation, you have to find the balance between bold talk and humble work.When you embrace BOLDNESS and set a title, or goal, or commit to an original mindset and talk BIG, then put in the small work to bring it to life, you can build a life (and career) that sets you apart and puts you on the path to ultimate fulfillment.

There are a few universal principles that set successful founders and entrepreneurs apart from those who fail, and no one's talking about them. One of those superpowers successful entrepreneurs ALL have in common? The ability to THRIVE in uncertainty. On this episode, actor and writer Lukas Gage, a Hollywood hot commodity who plays roles in your favorite shows today — White Lotus, Euphoria, You, and so much more — joins to break down this Shawnism: Embrace Uncertainty.Lukas shares how he has had to get comfortable with the unknown, including the uncertainty that comes from saying ‘no'. He shares the importance of betting on yourself — even when it means declining opportunities that promise high-payouts when they don't feel aligned.Listen as Lukas and Shawn break down what is means to get comfortable with uncertainty and how you can embrace practices and mindsets that allow you to thrive, even when things aren't clear.

Shawn Nelson founded Lovesac in 1998 and is currently serving as Chief Executive Officer of the Company and as a member of the Board of Directors. Mr. Nelson is the lead designer of the Company's patented products and leads sourcing, creative, design, public relations, investor relations and culture. In 2005, Mr. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and continues to participate in ongoing TV appearances. Mr. Nelson has a Master's Degree in Strategic Design and Management and is a graduate-level instructor at Parsons, The New School for Design in New York City. Mr. Nelson is also fluent in Mandarin.Connect with Shawn D. Nelson:Website: https://www.lovesac.com/ Instagram: https://www.instagram.com/shawnoflovesac/?hl=en LinkedIn: https://www.linkedin.com/in/shawndnelson/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Austin Crites, CIO at Aurora Financial Strategies, joins the podcast to discuss his thesis on The Lovesac Company (NASDAQ: LOVE), the home furnishing and technology brand best known for its Sacs, The World's Most Comfortable Seat. For more information about Aurora Financial Strategies, please visit: https://www.aurorafinancialstrategies.com/ Chapters: [0:00] Introduction + Episode sponsor: Tegus [1:35] Overview of Lovesac $LOVE and why are they so interesting to Austin [5:44] Bear case: One product company + cheap knockoffs [12:02] Repeat business / Crocs comparison / Reddit and TikTok Lovesac / Target customers [21:27] Shark Ninja comparison [26:09] Valuation / Competitive analysis (La-Z-Boy, Restoration Hardware) [31:07] Inventory turns [34:56] Short interest [38:48] Management and insider ownership [41:27] Barter revenues [43:43] $LOVE final thoughts Today's episode is sponsored by: Tegus This episode is brought to you by Tegus, the future of investment research. From the beginning, Tegus has been committed to creating efficiencies in the research process by making it easy to access the content that investors need to get to differentiated insights. Today, they're taking it one step further by bundling qualitative content, quantitative data, and better automation and technology together in the same platform. Instead of piecing together data from fragmented sources, just log in to Tegus to get expert research, company- and industry-specific metrics and KPIs, SEC filings, and more, all under the same license cost. You can even take your work offline with an Excel Add-in that updates almost any model with the latest financial data — keeping all your custom formatting intact. Tegus is the fastest way to learn about a public or private company and the only platform you'll need for fundamental research. To try it free today, visit Tegus.com/value

In this episode, Shawn Nelson, Founder and CEO of Lovesac and Author of the new book, Let Me Save You 25 Years, gets in depth about some of the challenges and lessons he learned throughout his 25-year entrepreneurial journey. Early mistakes, the importance of patience, and the value of work and leadership are just some of the areas that he shares valuable lessons and wisdom in stories from his experiences including being on the reality TV show 'Rebel Billionaire'. Shawn's advice is powerful and the book is excellent with a lot of great words of wisdom. Listen now to this episode of #TheKaraGoldinShow.To learn more about Shawn Nelson and Let Me Save You 25 Years:https://www.instagram.com/shawnoflovesac/https://www.linkedin.com/in/shawndnelson/https://open.spotify.com/show/2pCWnAjfUxO2puc1XiKlWx?si=522f7137b2d842b8https://www.youtube.com/@shawnydlovesachttps://a.co/d/d9qKR6hEnjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes:https://karagoldin.com/podcast/497

In this episode, Shawn Nelson, Founder and CEO of Lovesac and Author of the new book, Let Me Save You 25 Years, gets in depth about some of the challenges and lessons he learned throughout his 25-year entrepreneurial journey. Early mistakes, the importance of patience, and the value of work and leadership are just some of the areas that he shares valuable lessons and wisdom in stories from his experiences including being on the reality TV show 'Rebel Billionaire'. Shawn's advice is powerful and the book is excellent with a lot of great words of wisdom. Listen now to this episode of #TheKaraGoldinShow. To learn more about Shawn Nelson and Let Me Save You 25 Years: https://www.instagram.com/shawnoflovesac/ https://www.linkedin.com/in/shawndnelson/ https://open.spotify.com/show/2pCWnAjfUxO2puc1XiKlWx?si=522f7137b2d842b8 https://www.youtube.com/@shawnydlovesac https://a.co/d/d9qKR6h Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/497 Learn more about your ad choices. Visit megaphone.fm/adchoices

Experts are important- we need people who are so immersed, so focused on one thing that they know it inside and out. BUT there are times when they can be too much in it and the vision narrows, instead of expanding to the possibilities..So this is when you need to MIND THE EXPERTS- know when to disregard them and move ahead anyway.We have a true expert in a super tricky field this week to weigh in on this topic. Dan Abrams is the CEO and Founder of Abrams Media, host of Dan Abrams Live on NewsNation, host of On Patrol: Live on Reelz, Chief Legal Affairs Correspondent for ABC News, host of SiriusXM radio's The Dan Abrams Show: Where Politics Meets The Law, and host and executive producer of Court Cam and Taking the Stand on A&E Network. He is also the author of numerous New York Times bestselling books on overlooked trials in history. Shawn and Dan talk about media bias- and how we can recognize it and seek out the diverse perspectives we so desperately need now. They also get into what makes effective leadership (they agree humility is key) and reflect on past experiences about learning from experience and ... some mistakes.You don't want to miss this episode- because if you always follow the expert advice, you may miss you big opportunity. (And we would not have Lovesac as it is today). This Shawnism can get tricky but it is important: MIND THE EXPERTS.

Experts are important- we need people who are so immersed, so focused on one thing that they know it inside and out. BUT there are times when they can be too much in it and the vision narrows, instead of expanding to the possibilities..So this is when you need to MIND THE EXPERTS- know when to disregard them and move ahead anyway.We have a true expert in a super tricky field this week to weigh in on this topic. Dan Abrams is the CEO and Founder of Abrams Media, host of Dan Abrams Live on NewsNation, host of On Patrol: Live on Reelz, Chief Legal Affairs Correspondent for ABC News, host of SiriusXM radio's The Dan Abrams Show: Where Politics Meets The Law, and host and executive producer of Court Cam and Taking the Stand on A&E Network. He is also the author of numerous New York Times bestselling books on overlooked trials in history. Shawn and Dan talk about media bias- and how we can recognize it and seek out the diverse perspectives we so desperately need now. They also get into what makes effective leadership (they agree humility is key) and reflect on past experiences about learning from experience and … some mistakes.You don't want to miss this episode- because if you always follow the expert advice, you may miss you big opportunity. (And we would not have Lovesac as it is today). This Shawnism can get tricky but it is important: MIND THE EXPERTS.

Giants Guard Justin Pugh on playing for Kliff Kingsbury and going from straight off the LoveSac to facing Von Miller

The PECOTA rankings are out for baseball, and Justin Pugh joins the show talking all things football and Lovesac. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shawn Nelson, Founder & CEO, LoveSac joins KRLD's David Johnson on this episode of CEO Spotlight.

Recorded on 01/23/24 Furnishing Dreams & Disrupting an Industry. TD Cowen hosts Shawn Nelson, Founder & CEO of Lovesac, on this episode of Retail Visionaries. Lovesac is a modern furniture brand with fully customizable products such as The World's Most Adaptive CouchTM & The World's Most Comfortable SeatTM. We explore strategies & lessons from a high-end direct-to consumer retailer with 200+ showrooms. For Disclosures, click here bit.ly/3cPHkNW

Patrick Bet-David, Adam Sosnick, and Vincent Oshana are joined by Mike Majlak. Mike Majlak is a bestselling author who currently lives in Los Angeles, where he is the co-host of Impaulsive w/ Logan Paul and the host of "The Night Shift." Mike has millions of followers on YouTube and Instagram! 6:00 - Mike Majlak discusses how he met Logan Paul while working for the furniture company LoveSac. 23:00 - Mike discusses running into George Janko on a flight from Los Angeles to Miami. 39:00 - Mike responds to the rumors that he is a "yes man" to Logan Paul. 42:00 - The difference between Logan and Jake Paul vs Andrew and Tristan Tate. Follow Mike on X: https://bit.ly/42m5Noy Follow Mike on Instagram: https://bit.ly/42fS5DB Subscribe to Mike on YouTube: https://bit.ly/47V552F Purchase Mike's book "The Fifth Vital": https://amzn.to/3ujo9cX Purchase a “Future Looks Bright” Purple & Gold signature hat and t-shirt, and receive one additional “Future Looks Bright” hat for free (red, white, black & camo). Use promo code “pbdpodcast” at checkout: https://bit.ly/3Sgbrnf Connect one-on-one with the right expert to get the answers you need with Minnect: https://bit.ly/3MC9IXE Purchase Patrick's new book "Choose Your Enemies Wisely": https://bit.ly/41bTtGD Register to win a Valuetainment Boss Set (valued at over $350): https://bit.ly/41PrSLW Get a free "Future Looks Bright" Hat & T-Shirt: Purchase two "Future Looks Bright" Hats and one "Future Looks Bright" T-Shirt & use the promo code "pbdpodcast2024" at checkout! Get best-in-class business advice with Bet-David Consulting: https://bit.ly/40oUafz Visit VT.com for the latest news and insights from the world of politics, business and entertainment: https://bit.ly/472R3Mz Visit Valuetainment University for the best courses online for entrepreneurs: https://bit.ly/47gKVA0 Text “PODCAST” to 310-340-1132 to get the latest updates in real-time! SUBSCRIBE TO:  @VALUETAINMENT   @vtsoscast   @ValuetainmentComedy   @bizdocpodcast   @theunusualsuspectspodcast  Want to be clear on your next 5 business moves? https://bit.ly/3Qzrj3m Join the channel to get exclusive access to perks: https://bit.ly/3Q9rSQL Download the podcasts on all your favorite platforms https://bit.ly/3sFAW4N Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. --- Support this podcast: https://podcasters.spotify.com/pod/show/pbdpodcast/support

Shawn Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq and is projected to exceed $1 Billion in annual sales over the next few years with more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998 making Sacs by hand for neighbors and friends while in college. In 2005 Shawn won a million-dollar investment by Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn's recent book, “Let Me Save You 25 Years,” celebrates Lovesac's colorful history, and the many “mistakes, miracles, and lessons” learned along the way. Today Shawn and I get to talk about this brand new book release, and he shares with me some of the stories behind these mistakes, miracles and lessons. If you've ever wished you could sit with a super successful CEO of a publicly traded company for an hour and learn the most important lessons they've picked up along then way, then I think you're really going to enjoy today's episode. Shawn's new book “Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovsac Story” https://amzn.to/47FVkoO Shawn's Podcast “Let Me Save You 25 Years” https://podcasts.apple.com/us/podcast/let-me-save-you-25-years/id1714646855 Lovesac products https://www.lovesac.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of Digital Social Hour, Founder of Lovesac Shawn Nelson comes on the show to talk about the origin story of Lovesac, how the company has grown and what were some of the pivotal moments in the company's growth. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: RocketMoney : https://www.rocketmoney.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of Digital Social Hour, Founder of Lovesac Shawn Nelson comes on the show to talk about the origin story of Lovesac, how the company has grown and what were some of the pivotal moments in the company's growth. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: RocketMoney : https://www.rocketmoney.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Let Me Save You 25 Years' Host Shawn D. Nelson has another Shawnism — this one may seem obvious, but you have to be very intentional to embody it: “Be An Insatiable Learner.” Real advice from a legendary fashion designer who knows this better than most: Be curious, seek out mentors, never be afraid to admit that you don't know something, remember that no one person can do everything on their own, find what you love and apply it to your work, and last but not least — It's okay to be bossy. That's straight from the mind of one of the most influential designers Stacey Bendet, the Founder, CEO and Creative Director of alice + olivia. Stacey's insatiable curiosity is what sets her apart as an entrepreneur. She constantly seeks to learn about new fabrics, techniques, and topics FAR beyond fashion. From her passion for product quality, to her unique approach to building a brand that embraces inclusivity and makes women feel confident and seen — she is always learning how to perfect everything she touches.Shawn and Stacey trade stories about embracing curiosity and what real continuous learning entails, how Stacey built a strong brand and fostered team collaboration, and how she balances work and wellness.Learning is something that truly never stops, but you need to remind yourself of this constantly. You can get comfortable at a certain level and think things won't change — but they ALWAYS do. This means you need to constantly be pivoting to the change around you (while holding tight to your values) and BE AN INSATIABLE LEARNER!Additional link: Lovesac x alice + olivia https://www.lovesac.com/citysac-cover-lovesac-x-alice-olivia-sassy-stace.html

The Jason & Scot Show.  Podcast about e-commerce and digital shopper marketing. Editor note: We're trying some fun new AI features for this episode. The following show notes were written by ChatGPT. We're also let AI remove all the "stop words" in our audio, and we've switched from Google to OpenAI for our audio transcription. Let us know your feedback. In this episode of the Jason and Scot show, our special guest is Sean D. Nelson, the CEO and founder of Lovesac. He shares his inspiring journey of starting the company as a beanbag business in his basement and growing it into a successful public company. Sean highlights the key moments of his entrepreneurial journey, including winning a million dollars on Richard Branson's reality TV show and navigating the ups and downs of the business. Sean has upcoming book and podcast, both entitled "Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story." Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. Sean believes that having a differentiated product that provides value to customers is crucial, rather than simply relying on an online sales strategy. The conversation also touches on the topic of innovation and how Lovesac has been able to push the boundaries of what a furniture company can offer. Sean discusses their Stealth Tech innovation, which incorporates surround sound into their couches, as well as their commitment to creating products that are built to last and designed to evolve. Sean acknowledges the challenges of operating in physical retail and highlights the importance of their showrooms in reducing customer acquisition costs and providing a hands-on experience for customers. He also mentions their partnerships with Best Buy and Costco to expand their reach. The discussion expands to the future of retail and e-commerce, with Sean mentioning the transformative role of AI but cautioning that it takes time for movements to fully evolve. He emphasizes the importance of being patient and keeping an eye on developments in the industry. The conversation concludes with Sean expressing his long-term commitment to Lovesac and his desire to build something meaningful rather than focusing solely on personal gain. Listeners are invited to check out Sean's podcast and website, as well as his upcoming book, which will be released in January. Overall, this episode provides insights into the journey and philosophy behind Lovesac's success and offers valuable perspectives on entrepreneurship, innovation, and the future of retail. Chapters 0:00:46 Introduction and Welcome to the Show 0:08:36 The Journey of Love Sack: From Highs to Lows 0:12:05 Love Sack's Traditional IPO and Company Performance 0:15:49 The Importance of Having a Differentiated Product 0:19:49 The Value and Overhype of Market Movements 0:23:18 Sactionals: Built to Last, Designed to Evolve 0:25:56 Driving a Movement for Sustainable Consumerism 0:31:36 Innovation and the Evolution of Lovesac's Product Line 0:37:07 The Strength of Lovesac's Physical Showrooms in the DTC Landscape 0:40:03 Testing and Learning: Mobile Concierge and Shop and Shop 0:41:52 AI's transformative role in the future of technology 0:50:08 Long-Term Vision vs Quick Profit Episode 313 of the Jason & Scot show was recorded on Thursday, November 9th, 2023. Transcript Jason: [0:23] Welcome to the Jason and Scot show. This episode is being recorded on Thursday, November 9th, 2023. I'm your host, Jason "RetailGeek" Goldberg, and as usual, I'm here with your co-host, Scot Wingo. Scot: [0:37] Hey, Jason, and welcome back. Jason and Scot show listeners. Jason, we're very fortunate to have a entrepreneur on the show. I'm the entrepreneur side of our partnership. So I always really enjoy these. Introduction and Welcome to the Show [0:49] We have on the show, Sean D. Nelson. He is the CEO and founder of Lovesack. And a little birdie told me that he recently started a podcast himself. He started Love Sack as a beanbag company in his basement when he was around 18. And now it's a public company and doing relatively large revenues over 600 kind of run rate. If I look at the last quarter, I took a little glance at that. Sean, welcome to the show. Shawn : [1:13] Thank you. Thanks for having me. Great to be with you. Jason: [1:16] We are thrilled to have you, Sean. Listeners always like to kind of get the background. I'm imagining you don't have a deep background before you started Love Sack because you started it so young. But can you, like where were you in life when that brought you to start build your own product? Shawn : [1:34] Yeah, strangely, 25 years in and still running the same company I founded as my side hustle in college, which is exactly what Love Sack was. So 95, all the way back then, I made a giant not bean bag because I thought it would be funny. I literally, 10 days out of high school, got off the couch at my parents' house, having this dumb idea, like, how about a beanbag, like, me to the TV, like, the whole floor, like, huge. Drove down to the fabric store, bought some fabric, brought it home, cut it out, and then began sewing it up, broke my mom's sewing machine, neighbor finished it, took three or four weeks to try and stuff it, originally with beads, but couldn't possibly find enough, so looked around the house, I just found out my parents' camping mattresses chopped up yellow foam, you know, like those yellow slabs of foam you take camping, on a paper cutter in the basement. And eventually, I mean, foam, packing peanuts, old blankets, had this thing stuffed and started using it out and about through university, taking it camping, back of the truck, driving movies. Ended up putting it away for a couple years. And by the way, everywhere I took it, everybody wants one. Like everyone's always like, Oh my gosh, what is that thing? Where'd you get it? I was like, I'll never make another one. It was such a pain in the butt and put it away for a couple of years to go be a missionary for my church. [2:58] And came back to finish up university in 1998. And that's when I founded the company. Cause people kept bugging me to make them one. And it became my side hustle in college. And we tried to sell these things eventually beyond our friends and family and beer fest, May fest, October fest, car shows, boat shows, 10 by 10 booths, how we got started. Tried to sell them to furniture stores and they laughed at us and told us it was a dumb idea. [3:34] Eventually, at a trade show got discovered by the limited to this is like, you would not today as justice like in the malls, like little girls pink and purple fuzzy stuff for their bedrooms and, and clothing. Anyway, they ordered 12,000 little love sacks, not knowing it was me and a buddy and like a woodchipper shredding foam in the back of this furniture place. And, and that forced us to source over in Asia, which is, you know, where I had served my mission. So I speak Mandarin Chinese. There's a whole story there I won't get into it it was just kind of one thing led to another led to another week we built a factory to support that 12,000 sack order we then went out to the furniture stores who again laughed at us didn't want our $500,000. [4:19] Beanbags having completed that order wanting to keep the factory going so we finally opened our own store in a mall that didn't even want us there but finally capitulated let us in because they We had a space to fill for the holiday season, in Salt Lake City, Utah, and it just exploded. We did a good job, carpet paint, neon sign, made it look like a proper mall chain store selling giant beanbags, and it just took off. Like, it worked. People came in, flopped down, music bumpin', big screen TV, playin' movies, had a great time. There was a couch in the corner to look pretty, be part of the decor. People kept asking about the couch, And that led us to eventually, many stores later, many states later, invent Saxionals, which is our modular sofa solution, which now drives almost 90% of our sales today. So we're more a couch company by far today than we are a beanbag company. And there was a whole, listen, I'm skipping over decades of time really, but there was a whole transition where we... We went through after we invented the sectionals and solved all these problems people have with couches not only can you ship it to your house via FedEx which was hyper relevant you know for. [5:32] E-commerce and digital marketing obviously but it's watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42] Drives are innovation we think is a really cool secret sauce called design for life but. 10, 20, 50, 100, 250 locations now. We came public in 2018 on about 100 million in sales. Right around the time there was just tons of fervor in this direct consumer movement. We had farted around, we'll call it as a furniture store, selling rugs and lamps and bowls and baskets and all the obvious things along the way. And it was really when we purged all that stuff around 2015, seeing the Caspers of the world emerge and Warby Parker's and even Tesla with their showrooms. Could we adopt a more e-commerce-led model with showrooms for people to kick the tires, so to speak? And that transition is really what unlocked the lovesack that you see today and where most of our growth has come since about 2015, 16, when we made that pivot, took the company public, wrapped around that direct consumer story. So we're not a digitally native brand originally, we were actually a retailer that pivoted and became digitally led. And now we don't even operate stores in the traditional sense. We don't, we don't stock things there. You know, you don't walk out of there with your product. They're all really online sales and those showrooms are extremely powerful mechanisms for helping people make up their mind around a five or 10, $15,000. [7:06] Purchase where they want to see the thing and sit on it and, and, and see if it's everything it's cracked, it's cracked up to be online. And so we, we, we believe that we really, uh, through that arc. And then by the way, since coming public, I don't know, six, seven X, the company this year, you know, we'll, we'll be on a run rate to the analysts were a public company. So the analysts show us around, you know, it's called 700 plus in revenue and profitable, very profitable and cash generative. So we think, you know, the direct consumer game, in a lot of respects, Love Sack is one of the unlikely winners of that entire movement. Because I think at that scale, there are very, very few, what I call successful direct to consumer brands. And so we're really proud of that. And it's been a long saga, and we continue to grow and change and adapt and evolve. Jason: [8:01] It's an amazing story. And we definitely want to unpack it. But I want to go all the way back to the beginning for one second. Did that neighbor who helped finish sewing the first prototype get any equity? Shawn : [8:13] No, it was my ex-girlfriend's, mom, so about the time she exited, you know. No, it was just a friendly favor, but the truth is a lot of people helped out along the way, and a lot of people had equity or have equity in Love Sack from along the way, but look, we've been through every high, every low. Somewhere in the middle there, I skipped over it just because of brevity. Not only did I win a million dollars on TV with Richard Branson, The Journey of Love Sack: From Highs to Lows [8:38] his reality TV show on Fox Network back in 2005, if you can believe that, the rebel billionaire. But I also guided the company through a complete chapter 11 reorganization back in 2006, spearheaded by Venture Capital, which was painful and ugly and embarrassing and humiliating. So we've been through every kind of thing over these better than two decades. Scot: [9:01] Yeah, my deep dive question is, when you rented or bought the wood chipper, did you tell them you'd be throwing foam in there, or did they think you were clearing up a tree? Shawn : [9:09] Oh, that's so the original story. Yeah, the original woodchipper actually, you know, if you've ever used one in your backyard or, you know, you shove sticks into these things, that's basically what the original shredder was. And it was in the back room of this furniture factory already. They had used it back in the seventies to shred foam, but it had an electric motor, right? Instead of like, okay. Scot: [9:30] So it's okay to be inside here. Shawn : [9:32] Well, yeah, but I had to rehab it because it hadn't been used in like a decade or two because shredded foam had fallen out of favor in furniture. And then later to do that bigger order, we couldn't afford like a proper German, shredder, so we ended up driving out to farm country to find more of those same kind of shredders and actually found a hay grinder called a hay buster can shred 2000 pounds at a whack. Scot: [9:57] And that's a lot of power. Shawn : [9:59] Yeah, it's powered by a tractor. So we, you know, agricultural loan for tractor and hay grinder. I mean, crazy, crazy story in the beginning. Scot: [10:07] Yeah, as a family, you gotta figure out how to get it done, right? Whatever it takes. Shawn : [10:12] Whatever it takes. Scot: [10:13] I didn't know the Richard Branson thing, so that was interesting. Did he like, was he an active investor, or that's like one of those things where his people kind of take over and you never hear from him again? Shawn : [10:22] No, I mean, it was a weird situation. He had a reality TV show, 2004-5, The Rebel Billionaire, you know, whatever, 16 contestants. It was like The Apprentice, but not for apprentices, for entrepreneurs. So my runner-up on the show was Sarah Blakely of Spanx, gives you an idea. Scot: [10:38] Oh, okay, cool, neat. Shawn : [10:39] Yeah, yeah, so we became great friends, she and I, Richard and I. I ended up also being named President of Virgin Worldwide for a minute as part of the prize, believe it or not. So, worked with Richard, worked with all of his CEOs. Totally weird outcome. And, you know, but huge, huge blessing and a huge piece of story. And he was involved in sort of our VC round that ensued on the tail of that. Scot: [11:06] Okay, and then I think I saw that you guys were on Shark Tank, right? You were like one of those that you know, kind of one of the big success stories. Was that the OG Shark Tank or? Shawn : [11:16] No, we weren't on Shark Tank. A lot of people thought that. There was a Love Sack copycat that's on Shark Tank. Okay, and so they got... Scot: [11:23] I was confused because like Google says you were and then I was like, but then I couldn't find the episode. Jason: [11:28] There's a whole TikTok channel dedicated to Love Sack and Shark Tank and it's super weird. Shawn : [11:36] That's super, yeah, people get confused. Scot: [11:42] Yeah, yeah, super weird. Yeah. And then when you did your IPO, was it a traditional IPO or did you guys get caught up in the SPAC craziness? Shawn : [11:51] No, we did a traditional IPO back in 2018 and you know, our stock has been really volatile for lots of different reasons that, you know, COVID was crazy, but the company performance has been really solid. So we're just trucking. Love Sack's Traditional IPO and Company Performance Scot: [12:06] He, I think, was at Graham that said in the short-term it's an emotional machine, in the long-term it weighs your financials. So you got to, it's very hard, you know, I took a company public, not to the level you have. And yeah, it is, I was like, I'm not going to look at the stock, it's not going to influence me. And then suddenly everyone's like, are we making the quarter? And it's like, okay. And then suddenly it's very hard to get out of that, that short-term mindset. So congrats to you for sticking to it for so long. Shawn : [12:29] Yeah, look, I'm actually a big advocate of it, having lived inside of it now for almost six years. Scot: [12:36] Yeah, the transparency is good, you know, and I like that part of it, I think that's good for, you know, to kind of have to put out everything that you're doing, you know, it's a, the ultimate, yeah, it's like, yeah, transparency tends to be a good thing. Shawn : [12:48] I think it's the right way for companies to be governed and ran. Anyway, we could get into that if you want. Scot: [12:56] Yeah, I like the, you know, and you talked about all the other, we call them digitally native vertical brands, like the Warby's and Bonobos and all that. And yeah, a lot of them have not made it past kind of like that hundred million dollar level. And you guys have obviously, you know, six, seven X that, which is awesome. And then, you know, the big knock on Casper for a long time was as we've actually had this guy, Dan on the show, people were able to pick apart the CAC LTV and they found the average selling price was like, Jason will know these numbers, but it was like 350 and their cost to acquire a customer was 400. And they were like, you know, that obviously wasn't sustainable. So it's pretty neat that you guys have figured that out. Shawn : [13:36] Yeah. I mean, that's at the root of why obviously we've had some sustained success. And I think it's also at the root of why there are almost no other direct consumer brands making any money. End of story, full stop. And it's pretty fascinating to watch the whole thing unfold, because it really has been a movement for almost a decade. Scot: [14:01] Yeah, and I don't want to dig into the information you don't divulge publicly, so this is not a trap or anything but is it because the selection or your products, you've kind of cracked the code on Kakao TV, like what do you, and I don't want to know any methods or anything. and what do you attribute it to? Shawn : [14:18] Look, I think, let's start at the root. I think that many companies, product companies, let's start there, overlook the fact that you need a really good product. I think they pick a category and they say, oh, it could be a direct consumer brand. And the truth is, what does that even mean? Do you mean, because here's the funny thing. When I hear analysts and industry people talk about direct consumer, it has become synonymous over the last decade as it's unfolded today with e-comm. Oh, you mean you're an e-comm company and in many cases you do half of your sales through wholesale. So what does it even mean? I mean, if you want to talk about a direct consumer brand, LoveSack may be the most direct. We don't have any wholesale. I'm talking zero, and we only sell through our own channels, whether it's our website or our showrooms. And we have these partnerships, for instance, where we operate our own showrooms inside of a Best Buy or a Costco. [15:26] But you know, so this whole phrase even, direct-to-consumer, I think is really kind of silly. You mean you're a company that sells stuff online and maybe in showrooms and maybe in wholesale? So you're a company that sells stuff. So let's start with stuff. And you have to make, I think, if you want to be successful in the world, it's not a new concept. You have to have... A great product or or you have to have some other really. Hiller efficiency The Importance of Having a Differentiated Product [15:52] and i think what most have discovered it was a list again over this long decade of direction sumer evolution is that without a really differentiated product. You're just another company with a clever name lots of funding and if you throw lots of money at anything it's gonna grow. But you need to be differentiated. So Love Sack, you know, start with the giant beanbags. They were unique, especially in their day. There's tons of copycats out there now. [16:24] Sactionals are extremely unique. The problem is they photograph just like any other sectional sofa. Like if you took an image of Sactionals and an image of one of, you know, out of any competitor that sells couches, ours looks a lot like theirs. But the difference, the differences are myriad in terms of their washability, changeability, quality, and modularity, and many of those aspects, especially on the modular side, are patented at LoveSac. And so once you dig into it, you find that that's the number one driving factor, is we have a product that's truly differentiated, truly gives more value to the customer, and therefore, we can extract more from the market. It's really that simple, right? And that's at the root of why our CLV to CAC ratio it was so high and sustainable and cash-generative and profitable. And then we could go down all kinds of other paths. We could talk about our website, execution and stuff like that. And all of it needs to be there. Look, running a business is multifaceted and difficult. But at the root of it is that. Jason: [17:27] For sure. One of the things I sort of admire about your company is the original premise was not to have a particular go-to-market strategy. It was to have this great product that people wanted to have in their lives, right? And it feels to me like that, the whole quote unquote D to C movement, like this notion that before you solve any other problem, you're just gonna put a flag in the ground, like this is how you're gonna go to market, that just, it just seems silly because that may not be how the customer wants to acquire your product. Shawn : [18:00] Yeah, I think you're right. And I think that, so I think that whole movement that we're a part of, so I don't mean to like bag on the movement. I'm just an observer as well. Like I've been living in it, right? And we put, and I'm being really transparent, we put on those clothes very intentionally. [18:16] Because people that planted those flags were getting funded. People that planted those flags were being understood at the time. And these movements come. Right now, I could hold up a flag that said AI on it and go out there and raise a bunch of money and do something. And in the end, 99 out of 100 of those, flags are going to fall by the wayside after having tons of money thrown at them and Probably 1% of them will go on to you know be the next Googlers or who knows what right? But these movements come and go and and and I'm and this is what I'm saying You gotta be careful. I'm not bagging on the movement because these movements are useful these movements drive economic activity these movements drive innovation But they're often way overhyped, not as, I think, not as, so, you know, I mean, we could get into AI, you guys are, I'm sure, tracking it just like I am. What does that even mean? Oh, you mean like software? You mean like software that, that does stuff in an automated fashion? Like is that, is that, is it really that new? But it doesn't matter. It's a story that's being heard. It's a story that's being understood and it's where the momentum is. And so if you're able to wield, take advantage of these movements in the marketplace to your end, that's what, and that's exactly what LoveSack did. We put on those clothes, we took a concept that had been around for a long time, our concept. [19:42] And look, in the end, the thinking and the development and even like, let's say the web services and all the things available to that movement that The Value and Overhype of Market Movements [19:49] were spun up because of that movement, we benefited from. The money raising pricing aside, momentum, going public, whatever, all these things aside. So that's why I'm saying I think that there is value in these movements, but fundamentally, you still need to have a great business, a great product, something that's truly differentiated, because anyone with some funding can go out, buy a logo, buy a name, and look like they know what they're doing. Jason: [20:20] And yeah, for sure. And to your point, there's a, there's a funny data by going around in, in our industry this week that like over a hundred million dollars or I'm sorry, Amazon's GMV is, I'm sorry, a hundred billion dollars of Amazon's GMV is from AI. And you hear that and you're like, oh my God, that's huge. And then you find out it's product recommendation tiles that they launched in 1997. Shawn : [20:45] Yeah. Yeah. Yeah. Jason: [20:47] Which, yeah. Yeah, so I do just want to like kind of wrap up this section, but put it in context. When you open that first store in a mall, like the mall competition for furniture stores was like Expressions Furniture, right? Which no one on this call would even remember probably. And then like by the time you really, after your IPO and really caught fire, you were competing directly against all these D to C companies that were expanding in malls. You were probably competing for leases. Shawn : [21:18] Yeah. Jason: [21:19] It's quite the, quite the journey. Now, Scot mentioned at the beginning of the show that you had recently started a podcast and I'm two part question. How the heck did you have time to start a podcast and tell us what the premise behind the podcast is and what you're talking about? Shawn : [21:36] Sure. Yeah. Just to comment first on what you pointed out, there is this whole strip in the malls now out there right now. But by the way, in these shopping malls that I was told were dead, you know, I could read the headlines of shopping malls are dead back in 2001 when I was opening my first shopping mall and I was forwarded those kind of emails by friends and family who were concerned. And here we are in 2023 and while these things change, they take decades to change. Meanwhile, they've evolved and you have all of these direct consumer players now and it It just cycles through, you know? What the players inside of these shopping centers happen to rotate, and I've watched it all evolve, and by the way, they're rotating again, because a lot of those players are not viable. Some of the best ones, biggest ones, you know? Like, concepts like Peloton, who I think is amazing as a concept, you know? They have their struggles, and so we watch these things evolve. In terms of, the podcast is relevant to this. Let me explain why. We had the chicken, I'm going to go, given the nature of what your podcast is, I'll give you a much broader picture than just, hey, why am I recording a podcast on my own and writing a book? [22:55] It works like this. We had the chicken before the egg. Sactionals being the chicken, we discovered, as we observed and had success with it, we believe are so successful because they are are built to last a lifetime and designed to evolve. Like those two attributes in our product are quite unique. And those two attributes underpin what we call our designed for life philosophy. Sactionals: Built to Last, Designed to Evolve [23:21] I did not found Love Sack to make products that are super sustainable, sustain hyphenable. In other words, things that actually sustain. Who's talking about that? I was just trying to survive. I made a big beanbag, people liked it. Made a couch because people were asking about couches. who has solved all these problems, observed the success, and that success was rooted in the fact that things were built to last, designed to evolve. Now that's led us to this whole philosophy that will inform our innovation on every product going forward, and it's why I'm so confident that we can continue to succeed, is because of this design philosophy that I'm sharing with you openly. Because it's one thing to say it, it's another thing to execute to it. That's the hard part. It's the execution that's the hard part, you know? Now, that said... [24:08] I'm trying to drive a movement. I believe that there are many people that are sort of aware now that we have been conned into buying too much crap. New season, new collection, the merchandising hamster wheel, new iPhone, now it's got a titanium band. Really? Everyone knows. No, it's not even hidden. It's not even like a secret. it. This whole hamster wheel called planned obsolescence that was not an accident, it's absolutely an economic strategy to lift us out of the Great Depression and onward. And it has roots all the way back to Louis XIV. What's my point? The world has just, I guess, accidentally, not so accidentally, fallen into all kinds of rhythms that are unhealthy, unsustainable, and not good for anyone, not good for the environment, not good for people, you know, we're frenetically chasing out. Now my jeans are too tight, now they're too loose, now they're too long, now they're short, now I got, now they got to show my ankles, now they got to drape over my, like, this is not an accident. This is a self-propelling machine that we have created. What's my point? I believe we can drive a movement amongst people to reject that. And I believe factionals is one of the embodiments of that. Things built to last a lifetime are designed to evolve. So that movement is actually my long-term strategy. [25:33] In the near term, I need to... One of the ways that we will reach people besides buying advertising and using it to drive a strong CLV to CAC ratio is through... I don't know, even podcasts like this is through people finding our brand, finding out about me, finding out about the company through... Whether it be me, whether it be through the goodwill of our customers, sharing this or that, the other. And so I wrote a book called Let Me Save You 25 Years. It's our clever story Driving a Movement for Sustainable Consumerism [25:59] at Love Sack. It's really great. I think it launches in January. I spun up a podcast called Let Me Save You 25 Years where I share my own entrepreneurial mistakes, miracles, and lessons of the Love Sack story. That's the subtitle of the book. That's the spirit of the podcast. I talk to successful people, some of the world's most successful entrepreneurs and successful people about these concepts. And it's not an interview podcast. We go really deep into some of these concepts. So my long-term goal ultimately, is to write another book that can help drive this consumer movement that I'm describing because I think if we can get a little bit of luck and get people thinking about these things and then eventually seeking out. Products that can do this, and just a lifestyle that is supported in the way that I'm describing. Buy better to buy less. Buy better stuff so you can buy less stuff. Well, obviously, LoveSack will benefit from that as a company that makes better stuff. And so, look, it's a long, long, long, long way around, but you asked the question, and I'm totally serious about that. Scot: [26:58] Yeah. So I'm gonna guess you're not a fan of fast fashion. Shawn : [27:03] No, I mean, that's obviously gonna be I made the topic of the book, you know? Scot: [27:06] And I'm not. Jason's a huge Xi'an fan, so you just really hurt his feelings. No, I'm just kidding. Jason: [27:11] Hey, I wore a Patagonia, a used Patagonia jacket in honor of tonight's show. What are you talking about? Shawn : [27:18] You are speaking my language, man. And look, it's not even about being a tree hugger. I think that people have a brain. And people, I think, are waking up to the idea after the iPhone 15, that holy crap, Apple probably should have been forced to innovate a long, long time ago. Biggest company on planet Earth because they sell us the same thing every year or two. Had we not allowed them to do that, they would have had to use their enormous treasure and enormous skill base to innovate into other categories and and change the world. Instead, we've allowed them to sell us the same thing every year. Scot: [28:06] That's an interesting ethos. Having built a company, about how many people are in your company at this point? Shawn : [28:12] Total about 1,500. It's about 400 at the headquarters and another 1,000 out in the field-ish. Scot: [28:19] Yeah, you're at that phase where there's people at the company that you've never really met before. And it's awkward because they always expect you to know their name and they all know your name. Yeah. Yeah. Yeah. So when you get a company to that scale, how do you keep innovating? And, you know, one of the ones that I really love that you guys have done is the Stealth Tech. I think that's genius because I love AV and like having a really immersive experience. And I'll let you explain what it is, but, you know, my wife hates the big black speakers that I try to put all over the house. So I think it kind of solves like six problems in one. So A, maybe let listeners know a little bit more about what we're talking about. And then be I'd love to hear like how do you guys you know it's really hard to kind of you know ideas are easy and execution is hard on execution. It's really hard to like you know nail what you're doing and you have a lot going on and then like keep innovating. How do you how do you like get the org functional that way? Shawn : [29:16] Yeah. I mean, I think number one is you have to, you have to really want it, you know, not, not just like, Hey, I want to, I want to get, I want to get more business. I want to sell more stuff. Obviously there's that. But this ethos that I just kind of unpacked for you that, that we tripped stumbled into does the design for life ethos animates this organization. Like, it is a lot of, it is very motivating to think about, holy cow, now that we know our purpose, and it's been identified, right? Inspiring humankind to buy better so they can buy, you know, everyone's like, it was purpose, purpose, purpose, and hire some consultant, you know what I mean? But for real, if you have something that's truly unique, and it's meaningful, it's not just like words on the wall, it really is motivating, it's exciting. Scot: [30:11] And you bake baked in the products have to get better too, right? Like you, that's not well, so you have to support it. Shawn : [30:17] That's exactly right. Like, yeah, like we have to make stuff that's built to last a lifetime and design to evolve, which is really hard because if it was easy, everyone would do that. And here I am telling you openly about it. Like that's what we're going to do. And I'm not afraid to tell you because most companies won't do it because it's just freaking hard. Like it's a lot easier. Like why doesn't love sack? You know, you brought up stealth tech. So Stealth Tech is full Harman Kardon surround sound, no quality sound loss audio. Perfect audio emanating from your couch through the phone through the next layer of fabric and through the decorative layer of fabric that's washable, changeable, removable, tuned down to the color of that fabric so that the audio is perfect rear, front, center, subwoofer, invisible, beautiful, because you don't see it, it looks just like a couch, and it has all that packed in there, it's radically successful. It's been, it's now a huge piece of our business. And nobody saw that coming, because what would they expect a couch company to do next? A couch beanbag company. An end table, a coffee table, a rug, a lamp, you know, decorative accessories, get into the bedroom, who knows, right? Like the obvious stuff. Scot: [31:32] Meatballs. Shawn : [31:32] And what, yeah, right? Why did we do that? We anyway, we saw the opportunity and we also invented it. So one is, Innovation and the Evolution of LoveSack's Product Line [31:40] to answer your question, a lot of play. We are constantly at our innovation lab playing. So it's not just consumer-led insights, which is a big piece of what we do, but it's also a lot of inventions. You gotta have teams to invent. You gotta have engineers. You gotta have, so you gotta support that. So there's a cost structure there. And that's why LoveSack is quite profitable, but not as profitable as it could be in the future, because we are investing in innovation. And there's a lot of heads. there's a lot of engineers, there's a lot of designers doing things. Now they're not just all running around playing, they also have a very disciplined approach to executing on innovation, like launching Stealth Tech a couple years ago, and bringing that to market, which is a heavy lift because it's our invention, it's our patents, and it was not easy for this beanbag company to get into home electronics in a real way. [32:29] We've done, I think, more than 100 million in home electronic sales and making us a pretty, a pretty big player in that space, believe it or not. Already, and I don't think most people even, you know, would think that. But we're, you know, totally serious about it. So, innovation, wrapped around an inspiring path to innovation, I think is the key. Do you have an inspiring path, or are you just trying to make more stuff? Because if I wanted all those things I mentioned, like I'm over here in Asia right now, I'm in Hong Kong. And if I wanted a whole line of living room furniture with our logo on it to make myself feel good, I could have it in four weeks. The suppliers will do it for me. They've been doing it for 30 years over here for all the biggest brands you can think of, you know? And we could give them some designs and give them some ideas and let our, I mean, it's so easy to just source stuff. I'm talking about, you know, product land. Now we're talking fashion, talking furniture, talk any category you want, the same is true. But to truly invent stuff's a lot harder. And that's why I think we've had success, that's why I think we will continue to have success. Jason: [33:35] Yeah, you know, so I am interested, I mean, obviously the product has to be the lead in solving that real problem for a customer. But I do think another helpful aspect to your business is that in order for those products to be successful, like, they have to be demonstrated somehow. Like, per your point, the catalog for the StealthTech sectional looks just like the catalog for a generic sectional. And so I'm thinking you having your own showrooms was a big advantage for being able to tell the story. And ironically, I'm not sure you opened that first showroom because you recognize that problem. It sounds like you opened that first showroom because you had no other way to get distribution. Shawn : [34:21] Oh yeah, yeah. And that's why I'm not taking any claim as some kind of marketing genius. We just kind of tried to survive in the beginning. And opening a showroom was actually a reaction to being rejected by the big furniture guys, because they didn't, you know, want our product, they didn't believe in us, whatever. They couldn't see it. And so thankfully, it went that way. And by the way, they weren't showrooms, they were stores. We were a furniture store for a decade and a half. And we did all the furniture store things. And we sold merchandise, and you pulled your car around and we loaded you up, believe it or not, or we shipped to you. And it took us a long, long time to, after copycatting all those furniture stores and hiring merchandisers and window dressers and all those kinds of things from our competition to do that stuff in our stores. [35:14] To make that pivot to the direct consumer model that we operate on today that obviously looks very prescient in today's model. Now, the reason I think we've been so successful at it is because we had those 15, 20 years to get really good at operating now 250 locations across every state, almost in the United States of America, where people are fighting and bickering and hiring and firing and touching each other, whatever it takes. The point is operating physical showrooms is not something you get good at in a day or a week or a year just because that seems like the next thing to do. We have a website, now people need to see our stuff, to your point. And that's the approach I think a lot of the direct consumer brands have taken. And I don't think that they realize how hard it is to be profitable at retail and how many pitfalls there are. Where if I want to get a little better at digital marketing, which I think we're pretty good at now, but I can hire that. I can agency that, I can platform that. And so I think that the physical side of things is really underestimated. And so thankfully, our very long haphazard history has played out in our favor in that realm. And I think it's a huge strength of ours, because by the way, now that the economy's pulling back and this and that, we're 250 locations ahead of most that are just really coming around to the marriage of physical with digital and not realizing that, You know, it's not something you can just turn on and be good at. Jason: [36:44] Yeah. And I think it's you, you rightly pointed out that like the whole landscape of DTC hasn't been particularly successful. There's not a lot of wins, but the, the people that are outperforming the average, even one thing they all have in common is they all have some kind of physical footprint to, to reduce CAC, right? So they're either have their own stores or they, they are white selling through wholesale, or they're, they're in front of customers in some way, The Strength of LoveSack's Physical Showrooms in the DTC Landscape [37:09] other than, than Facebook ads. Yeah, I, I did. I think there's a super interesting new evolution. I thought I read about though. So like Amen stores and showrooms are super complicated. People wildly underestimate how many mistakes you can, you can make owning and operating a retail store. And now, now that you seem to have that clicking, you guys are bringing the retail store to the customer's driveways. Is that true? Like talk to us about the mobile concierge. Shawn : [37:37] Yeah, so just like we're innovating in product, we're also always innovating go to market. So whether it's mobile concierge, which is a lovesack trucks, where you can, you know, from the comfort of your home, have us pull up in the driveway and show you our products, which we've which we've dabbled in, and have tested into. And we'll see, you know, where that goes. I think that that has its own just like retail has its own complications, but also more, I think, more. I guess scalable already is Shop and Shop. So our showrooms right now in shopping malls, they're only like 800 square feet. So obviously the metrics are great, right? We're selling very big ticket items out of very tiny footprints with a small staff. There's just good metrics. And I don't hide from that. That's been a big part of our success, right? So we chose a good category in that way. We chose a terrible category in the sense is that the home category has all kinds of other issues. Jason: [38:38] Not the easiest category to deliver the product. Shawn : [38:41] Yeah, I mean, there's delivery, but there's also just the cyclical nature. You couple that with the idea that, look, we are selling you something that we are intending you to have for decades. My sectionals in my home are 16 years old, some of them, made with brand new pieces, made with Stealth Tech. That's pretty cool. On the other hand, unless we give you Stealth Tech and other reasons to come back, like, you know, you've got your satchels and you've made your investment. And so look, we deal with cover. So we're innovating on product, we're innovating on go to market, shop and shop. So these thousand square foot showrooms have been very useful for us. We have 200 square foot showrooms inside of Best Buy's or Costco's, where our people are basically checking you out and allowing you to kick the tires on the product. And then look, whether you buy there or whether you go back and buy online, we don't care. We built an agnostic platform where we just want you to be in the family. So I think these are things that have evolved over time and you've got to test and learn, whether it's mobile concierge, as you described, whether it's shop and shops. And these tests and learn activities can take years to play out and really take to scale and stuff like that. And so I think in this day and age of, hey, I'm gonna go raise a ton of money and build my company to X revenue and exit for X multiple, which is I think Testing and Learning: Mobile Concierge and Shop and Shop [40:05] what drives a lot of entrepreneurial activity. [40:09] That kind of mentality just doesn't have the staying power necessary. And that's why you see so many of these brands reach a point where they have to be retooled, like some of them are going through now. And look, they've made someone rich. Sometimes these founders find ways to squeeze a bunch of money out of it, or private equity tosses the hot potato to the next guy and they make a ton of money out of it. But in the end, what's left? a brand that is at scale, doesn't make money, and can't go anywhere. So my point is you gotta have the stomach to grind it out, to spend the time, to really slow cook some of these things, and to be flexible when they don't work, and shut them down and move on to the next. And so constantly innovating on go-to-market, constantly innovating on product, and really putting in the time and energy it takes to refine concepts, you know. Scot: [41:03] I know we're running up against time, and you've obviously spent a lot of time thinking about this. I know your goal is to bring this ethos out, but if you think about retail and e-commerce, what do you think the next five years hold? You talked about AI. There's a lot of this stuff that's temporal, but anything you think that you believe is going to change the way we shop and buy, either in-store or online? Shawn : [41:29] Yeah, look, I think that it will just continue to evolve, and so I think AI is real. I think it will play a transformative role, and I think everyone's trying to figure out exactly what that is, and nobody really knows yet. I wish I could just give you a clever answer, but I think I've witnessed, AI's transformative role in the future of technology [41:53] you know, that's What's the benefit of having a 25-year perspective is it's like I was saying about shopping malls. The mall is dead, headline from 2001. TV is dead, headline from 2008. Here we are with both of them still intact. By the way, TV advertising is still a big piece of our marketing spend. I know that's kind of mind-blowing because it seems like everybody's cut the cord or gone to this extreme. And I'm just telling you, these movements take decades. And so while it's great to be ahead of a movement, you don't, unless you are trying to drive that movement, like unless you are trying to take advantage of that AI, boom, to go raise money and wave that flag or whatever. [42:40] I've found it's okay to be a laggard. It's not always beneficial to, unless you're trying to build your concept around that and take advantage of that movement itself, let the movements evolve. So I can't give you a great prediction of exactly what's going to happen. AI is important. But how, where the winners will actually be and what the effects will actually be, I think it's way too early to tell. But I do think it's important to keep your finger and keep watching and eventually, you know, to find the connection and lean into that to affect your business. You have to be a little bit patient, I think. Jason: [43:27] Yeah, well, certainly 25 years in, I think you've earned your patience creds, by the way. Shawn : [43:35] Maybe too much. Jason: [43:37] Yeah, I mean, there's pros and cons to both. Urgency can be useful in certain circumstances, but short time horizons come with a lot of problems, as you have rightly pointed out. That did lead me to one sort of thought question. And you, you referenced some of your, your CAC economics and side note, we've, we've one of the, our favorite guests on the show is this professor Dan McCarthy. Who's, who's a huge advocate for cohort analysis and customer lifetime value based businesses. And so he would be thrilled that you're on, because I know you guys disclose some of your cohort metrics in, in your financial statements, which he loves. And to me, you're in a really interesting category to do that because although your product has invented a reason for customers to come back and you've sort of turned a product into a system, it's not like a fast cycle, right? Like, and so like when you're thinking about like a time horizon for LTV, and you guys have a very good return on your CAC, but compared to most companies, your CAC still is really high, right? Like, you sell a lot of product to compensate for that. Shawn : [44:57] Yeah. Jason: [44:58] So how, like, you know, you're spending five or six hundred bucks to acquire a customer and then you're earning thousands of dollars on each of those customers. Like, was it difficult to sort of have the financial discipline to have a long enough time horizon to see those sorts of high CLVs come back for that initial customer acquisition? Shawn : [45:23] Yeah, I mean, you could call it discipline. In our case, again, it was just survival, being really transparent. You know, we were just trying to find a way to make this business work, and we weren't profitable right out of the gate. It took us many years to get better at retail, to get better at e-commerce, to have a shopping cart experience that was commensurate to the product, because that's really hard with our product. Our product is really weird and complicated. And so that's something that's overlooked with Lovesack. And I think a lot of our copycats and competitors are realizing that. You can't just use a Shopify checkout if you're going to sell something as dynamic as, let's say, factionals where, you know, you can buy a bunch of these and a bunch of those and combine them in a million different ways. How do you, how do you shopping cart that? How do you Amazon that, you know? And so, and so these are superpowers that we've developed over a long time and thankfully given it enough time to become profitable. So to answer your question about, you know, patience, I think part of it is just been our lot in life to, to be, to have patience forced on us. But secondly, real discipline around. [46:32] Our CLV and CAC metrics. So we are, we are, and have been for a long time, carefully monitoring them, tracking them, constantly innovating and refining on the marketing side, these things that I mentioned, whether TV, you know, over the top, linear, nonlinear, digital marketing with its 500 heads, you know, like I'm talking about species of digital marketing, it's such a big word, right? I have to be constantly and tirelessly refined and risk taken and stuff tried and stuff failed and all rolled it and it all rolls up into that CLV to CAC ratio that you can hope you can keep moving and then couple that with innovation so that people can come back and buy more. And so thankfully, look, we chose a category with a high ticket and that drives the lion's share. That first purchase drives the lion's share of that CLV to CAC relationship. But our long-term point of view now is not only to find other ways that we can do more of that, maybe even in other categories and adjacencies. [47:32] But also give like StealthTack, give people a reason to come back and add on. And then by the way, when they do come back, then they face the consequence of, well, what do I do with some of these things that I need to, let's say, I get StealthTack and I got to swap out two of my sides. Well, okay, the obvious answer is I don't want to throw those in the trash. We don't want them throwing them in the trash and they may not need another couch in another room. So it's leading us to services, trade in, trade up, recycle, you know, all kinds of things that will again, give us more reasons to reach out and touch that customer. And so I think that if you relentlessly pursue. [48:13] A good concept with good intentions being driven by good philosophy and purpose like I've described, it's been my experience that the universe kind of unfolds for you, but it doesn't do it overnight. And you can't just have a, at least in my experience, you can't just have a master plan and be like, we're gonna do this and then that and that. You have to iterate to it. You have to observe, you have to live some, like when we launched Stealth Tech, we just, you know, it's easy now to look back in hindsight and be like, well, of course people are gonna want to or trade in their sides or do whatever. But some of those things aren't always so apparent. And you need to plunge yourself into the pool, see what comes of it, and then react to that. And some of those reactions can take years to unfold. Like some of these services that I just described and whatnot, they'll take us years to manifest. [48:59] But the nice thing is, the core business can generate profits that will carry us to that and we'll invest some of those profits in that innovation that I'm describing. But it's like, it's just relentless, man. It's tiring. It's like you have to have the stomach to go the distance. And that's where the time horizon, look, I'm a big advocate of it. Culturally, you know, like when my whole organization knows, like the theme of our manager fest a month ago, this is where we all get together once a year, was 25 and 25 more. And I'm not kidding. Like my personal point of view, if I'm allowed to be here as a public company CEO, if I do good enough to stay in the seat, which is inherent, and that's why I love the structure. It forces you to be awesome, you know? [49:45] If I can do that, but the fact that my organization knows that I'm in for another 25, you know how grounding that is and stabilizing that is, as opposed to, man, when's Sean's gonna sell his stock and bail and go start his next company? That's what I'm supposed to do, isn't it? That's how I become a bazillionaire, isn't it? I'm not interested in that. I'm interested in building something. And I think that that, I don't know, desire is actually kind of rare these days. Long-Term Vision vs Quick Profit [50:14] I think everyone just wants to be a bazillionaire as fast as they can. Jason: [50:17] Oh, for sure. Yeah. Everybody's assuming you're going to cash out and invest in your first rocket. Shawn : [50:24] Yeah, whatever. And I think it's sad. Look, I'd love to make a ton of money, whatever. That's all great. But whatever happened to the ambition of let's build something awesome, no matter how long it takes. And that's where I'm at. Jason: [50:41] Yeah. Well, Sean, it's been an amazing run so far. This is going to be a great spot to leave it because we have used up our allotted time, but I know listeners are going to appreciate you saving them the first 25 years, and we're going to be super excited to watch what happens in the next 25. Shawn : [50:57] Thank you. Thank you. Scot: [50:59] We really appreciate it, Sean. I know you're in Hong Kong, you're in the middle of your day there, and we appreciate you coming on the show. If folks want to check out your podcast, where would you point them to? Shawn : [51:09] Yeah, wherever you love listening to podcasts, Let Me Save You 25 Years is the name. LetMeSaveYou25Years.com. You can find me on social media, Sean of Lovesack. I'm all over that and love to be connected, slide into my DMs. I mean, I love talking to customers, friends, peers, being very accessible and looking forward to building the movement. Of course, Lovesack.com. We're easy to find. Scot: [51:33] Trey Lockerbie 41 Yep. And the book's coming out in January and I assume it's going to be in all the usual places. Shawn : [51:37] Sean O'Toole 41 All the usual places. Yeah. Let Awesome. Jason: [51:45] Thanks again and until next time, happy commercing!  

On this week's show, Z-Wave is (probably not) dead, Sonos teases new product, voice assistants can be hacked, Aqara launches an affordable PTZ camera, a new smart lock standard, mailbag, a pick of the week, and new project updates.

Let Me Save You 25 Years' Host Shawn D. Nelson wants you to embrace the next Shawnism and “Just Do the Next Thing,” There is no backing down once you get going — this week's episode features THE example of persistence and motivation, someone who doesn't let obstacles alter his momentum: Mike Majlak.Mike came to Lovesac in the early days as Shawn's social media intern. His office — a literal closet. From dog-walker to Head of Partnerships at Lovesac, and now Marketing Director at Maverick and leader of his own podcast and vlog called Nightshift, Mike is the ultimate embodiment of moving forward. Shawn and Mike talk about making that next leap (even if nothing's promised), staying a little naive, and how dealing with addiction influenced his trajectory in becoming perhaps one of the biggest names on social media.Mike's personal and professional story is one of second chances that will help you get activated to JUST DO THE NEXT THING — even when you're being pulled in a thousand different directions.