The Rich Cleaner Podcast keeps Cleaners and Restorers informed of the latest cutting edge equipment, chemicals, and industry standards and shows them how to use excellent marketing to promote these superior skills and assets. The content we deliver here on how to run and grow a successful carpet cl…
Timothy Paulson has worked with Joe Polish for over 20 years. After observing Joe for all these years he's identified his #1 Success Secret – and Timothy tells how it can be YOUR success secret, too. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com
In this episode, Timothy discusses the remarkable success of Walt Disney, and how Disney success secrets can be applied to YOUR business.Show Notes Show Notes After much failure, Walt Disney finally experience huge success. It all started with a mouse (Mickey). A good example from a Mexican Restaurant in La Canada, California (Los Gringos Locos) How things go viral How to make your clients/guests feel like insiders Your business’ inner remarkability Your business’ triggers What’s the purpose of Disney? What’s the purpose of your business? People Mentioned Joe Polish Walt Disney Bent Hansen Claude Hopkins Jonah Berger Book Mentioned The First Domino by Joe Polish (coming soon) Contageous by Jonah Bergeri The Rich Cleaner System (for Carpet Cleaners who want to go to the next level): www.joepolish.com/NEWRichCleanerSystem Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy discusses the powerful “ELF” marketing strategy of “Positioning your business” in such a way to eliminate competition.Show Notes Joe Polish brilliantly positioned two separate businesses in such a way that they became hugely successful, multi-million-dollar businesses and industry icons. Discover how he did it with both his Genius Network and Platinum Plus program – and how YOU can do it, too. How you can create your own business category where there is no competition. People Mentioned Joe Polish Sandy Raskob Bill Phillips Robert Kiyosaki Mark Victor Hansen Richard Branson Bill Romanowski Books mentioned Chicken Soup for the Soul by Mark Victor Hansen and Jack Canfield Rich Dad, Poor Dad, by Robert Kiyosaki Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy provides an overview of Joe Polish’s 2019 Genius Network Annual Event…including “Life or Death” ELF Marketing strategies revealed by one of the famous speakers at the Event. Show Notes Joe Polish’s BEST EVER Genius Network Annual Event (an overview) “Life or Death” negotiating strategies that can be adapted to powerful marketing strategies for Cleaners and other businesses. People Mentioned Joe Polish Chris Voss Dan Sullivan Keith Cunningham Susie Batiz Joe DeSenna John Carlton Craig Clemons Parris Lampropolis Richard Viguerie Brian Kurtz Jennifer Hudye Cameron Herold Michael Bernoff Book mentioned The Road Less Stupid by Keith Cunningham Never Split the Difference, by Chris Voss Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy shares a single distinction that when implemented, changes broke Cleaners/entrepreneurs, to RICH Cleaners/entrepreneurs. Show Notes Think & Grow Rich, by Napoleon Hill. What is the single distinctions advanced in the podcast that makes all the difference in the world? How to turn adversity into big opportunity. How to turn failure into something good. Every adversity has a seed for an equivalent or greater benefit. There is adversity in your life right now that can be turned to equal or greater benefit. People Mentioned Napoleon Hill Andrew Carnegie Joe Polish Robin Sharma Stephen R. Covey Billy Graham Walt Disney Joel Osteen Tom Hopkins Miles Davis Napoleon Sean Stephenson Dale Carnegie Zig Ziglar William Shakespeare Dieter F. Uchtdorf Albert Einstein Benjamin Franklin Book mentioned Think & Grow Rich by Napoleon Hill The RICH CLEANER System, by Joe Polish Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy shares how Sean Stephenson’s life and legacy can help Cleaners and others become RICH – in business – and in all areas of life. Show Notes How Sean Stephenson’s live and legacy can make you rich. Rich doesn’t just mean financial wealth. A tribute to Sean Stephenson, who passed away August 28, 2019. Sean’s memorial service, and Joe Polish’s comments about Sean Sean’s favorite quote: “This is not done to me, it’s done for me,” and how it applies to business and to every listener to this podcast. You can overcome whatever the odds are against you. The experts can be wrong. Sean’s purpose was to rid the world of insecurity. Live with a sense of humor (Sean’s stand-up comedy) The power of love. How all of this applies to YOUR business becoming more successful. Some of Sean’s famous quotes. To get involved with the ELITE CLEANERS program: joepolish.com/elite/secureorder.php People Mentioned Sean Stephenson Gregg and Gloria Stephenson (Sean’s parents) Joe Polish Book mentioned “Get off Your ‘But’” by Sean Stephenson. Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly. Show Notes A tribute to the late Dan Kennedy. You only get ONE chance to make a first impression. The “3-second rule” to the most powerful marketing. Your prospects and clients need to know you are speaking to them. Enter the conversation going on in the mind of your clients and prospect. Timothy Paulson’s example of marketing for Chiropractors. The THREE BIG questions you need to ask about every piece of marketing you do. A look at and critique of different websites. To get involved with the ELITE CLEANERS program: com/elite/secureorder.php People Mentioned Joe Polish Dan Kennedy Gary Halbert Robert Collier Eben Pagan Websites mentioned GeniusNetwork.com RichCleaner.com Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book. Show Notes How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others. Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’s huge!) Giving your clients something to talk about. The incredible value of… client complaints! (Yes, really.) How you can create Happy Client Experiences. How Joe Polish creates RAVING FANS in his Genius Network People Mentioned Joe Polish Mike Tubbs, AA Certified Services, Arizona Book mentioned The Average Joe’s Marketing Book by Joe Polish Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.” Show Notes Branding vs. Direct Response Marketing How much $ do you need to brand your business? What is branding? What is direct response? What companies should you imitate (and at what point in their history?) Sy Sperling and Hair Club for Men’s branding secrets Why some people love branding (it’s about accountability) Billboard ads by lawyers - a complete waste of money? Don’t look to become famous; look to make the sale. Joe Polish’s “Is Selling Evil” presentation. People Mentioned Joe Polish Ray Kroc Phil Knight Steve Jobs Sy Sperling Claude Hopkins Robert Collier Ogilvy Dan Kennedy Gary Halbert Book mentioned The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode, Timothy Paulson shares insights on “the Marketing Power of Having Your Own Story of Transformation.” Show Notes Joe Polish’s “Jet Ski Story.” Your “Story of Transformation” is one of the most valuable assets your business has. Steps for creating your “Story of Transformation” Where to use your “Story of Transformation.” People Mentioned Joe Polish Phillips Brooks Nightingale-Conant Gary Halbert Dan Kenney Audio Program mentioned Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter by Joe Polish & Timothy Paulson Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask. • Genius Network Annual Event: November 2-4, 2019 • The book, “The Road Less Stupid” by Keith J. Cunningham • Marketing question: “What do you want?” • Genius Network “Control Tool Audit” • “When marketing is done right, selling is unnecessary.” -Peter Drucker • Marketing samples for successful Cleaners • Dean Jackson’s “9-word email” People Mentioned • Joe Polish • Keith J. Cunningham • Peter Drucker • Dean Jackson Book mentioned • The Road Less Stupid by Keith J. Cunningham Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.” Show Notes • The 2018 and 2019 Genius Network Annual Events • ELF (Easy, Lucrative & Fun marketing) • The Ultimate Marketing Secret Weapon • The Beatles “song titling formula” (and how it applies to headlines) • Historically successful headlines, and their modern application • Powerful emotional motivators • When in doubt, start your headline with these two words. • 7 Powerful Headline Formulas • Many headline examples for the Cleaning Industry • Joe Polish’s famous and trademarked headline • The Elite Cleaner Program/The Rich Cleaner Program People Mentioned • Joe Polish • The Beatles (Lennon, McCartney, Starr and Harrison) • Eben Pagan • Dale Carnegie Books Mentioned • How to Win Friends & Influence People by Dale Carnegie. ---- Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners by emailing timothy@joepolish.com
Episode Summary In this episode Dr. Sean Stephenson, the “3-foot Giant” shares remarkable success principles and strategies, many of which you won’t hear from anyone else. Show Notes The interesting backstory of Sean’s book Sean’s website: SeanStephenson.com Sean’s foray into the world of comedy 3FootChef.com Sean’s “INSPIRATION” comedy skit Sean tells the story of his 2-minute video that went “Mega Viral” with 250,000,000 views! Lessons from Sean’s quarter of a billion times viewed video What Sean has done “right and wrong” with his videos A better “call to action” Sean could use with the videos “The One-minute Sean Videos” – where Sean posted them The Genius Network’s “WHERE ARE YOU” Tool “Progress = Happiness” (Tony Robbins) Sean’s journaling process How to be in a great mood Focusing on your vision Re-read your goals every day How Sean mixes up his goals (short-term and long-term) together on the same page Sean’s huge goals How Sean’s mother’s question, “Is this going to be a gift, or a burden in your life?” changed the trajectory of Sean’s life 10Kspeeches.com (Sean’s seminar) Sean’s marketing strategies and tactics (14+ of them) Sean’s STRONGEST marketing tool revealed. Steve Martin’s famous quote: “Be so good they _______ ignore you.” Sean’s personal growth plan How to become REmarkable What Sean offers to build his email list today How Sean feels about the term “Hard Work” Sean’s life’s purpose: “To rid the world of ______________.” How Sean plans his day How Sean’s days are like a “3-Act Play” Sean’s major shift this year: “Stop trying to _________ things. Improve instead of ________.” How to love yourself People Mentioned Joe Polish Steve Sims Paul Colligan Mindy Kniss Benjamin Hardy Tony Robbins Jack Canfield The Dalai Lama Steve Martin Books mentioned Get off Your ‘But’: How to End Self-Sabotage and Stand Up for Yourself by Sean Stephenson. Mistakes Were Made (But Not By Me) by Carol Tavris and Elliot Aronson Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary In this episode world-class podcasting expert Paul Colligan parts the curtain to reveal his best insider secrets to Easy, Lucrative and Fun podcasts. Show Notes “Podcasting Gold” “Business Goals, Avatar Interest, Engaging Content “4 Types of Podcast Shows” (Which is right for you?) Engaging interview, Audience update, Part X of Y, and Action How to build the Avatar How to get opt-ins How to start a podcast the right way The game changes with the right introduction Optimal length of podcast? “Dial, Talk, Done” For Paul’s handout, text the word NETWORK to 503-966-8066 People Mentioned Joe Polish Verne Harnish Benjamin Hardy Dean Jackson Dan Sullivan Books mentioned How to Podcast Volume 4.0: 4 Simple Steps to Broadcast Your Message to the Entire Connected Planet Even if you Don’t Really Know What Podcasting Is by Paul Colligan Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary Steve Sims has been called “The modern day Wizard of Oz” by Entrepreneur magazine. Joe Polish said, “If you can dream it, Steve Sims is the guy who can make it happen.” In this high energy episode, Steve shares his unique perspective on how to make dreams come true. Show Notes The Bluefishing Playbook #1: “Throw away the ‘________’. Instead, ask ‘Why couldn’t it?’” #6: “Nothing’s ever going to happen if it benefits only you. Work for ___________, every time.” #9: “Passion is something you have to discover. Try stuff. But never stop __________.” #19: “Ugly works. For Bluefishers, ugly means _____________. It’s the opposite of overpolished, CGI and corporate.” #35: “Enter Sponge Mode as often as possible. Walk into a room to learn something new and say, ‘Hey, I’m an idiot right now, but I’m here to get just one ________ better’.” Books mentioned Bluefishing: The Art of Making Things Happen by Steve Sims. People mentioned Joe Polish Dean Jackson Neil Strauss Ken Glickman Mike Cline Aydika Andrea Bocelli Jenny Kay Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary In this episode Jody Williamson helps you to see the right approach to selling and persuasion. This follows the discussion on the wrong approach that came in Rich Cleaner episode #68. Show Notes The Sandler Sales System Bonding & Rapport Upfront Contracts Pain – Center Point Qualification Process Decision Process Fulfillment (presentation) Post Sale (confirming the sale) 70/30 rule (Listening vs. talking) “Showing up vs. Throwing up” “Wimp Junction” – avoid it! Books mentioned The Contrarian Salesperson by Jody Williamson You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary In this episode Jody Williamson helps you to see the wrong approach to selling and persuasion. This prefaces the right approach to selling and persuasion that will come in Rich Cleaner episode #69. Show Notes “ELF Marketing & Selling “The Moveable Middle” in selling “Old, Traditional Selling Model” (you can do better!) Prospects have a “system” for dealing with salespeople What is “unpaid consulting” and how to avoid it “Prospect is parent, and salesperson is the child” is NOT good How are you positioning yourself in selling situations? People Mentioned Joe Polish David Sandler Books mentioned The Contrarian Salesperson by Jody Williamson You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com
Episode Summary In this episode Bedros Keuilian shares his story of being raised in a Communist Country, abuse, leadership, achieving big things, and overcoming self-sabotage. Here’s a glance at what you’ll learn in this episode: Bedros expands on what he presented at the 2017 Genius Network Annual Event 6 Pillars of Leadership Overcoming self-sabotage. Big success Show Notes “Isolation and insolation” Building a building a business empire “Fight or flight” Self-sabotage Rage, Shame and Confusion 6 Pillars of Leadership Lead from the _________ 2. Communicate ___________ 3. Become clear on your _________ 4. Be ______________ 5. Becoming emotionally ______________ 6. Be the type of leader to _________ a high performance team How can you apply this to yourself and to your business? People Mentioned Joe Polish Colin Powell Books mentioned The Body Keeps the Score by Bessel Van Der Kolk Man Up by Bedros Keuilian Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com
Episode Summary In this episode Dean Jackson’s “Magic 9-Word Email” is discussed with examples for Cleaners. Also a discussion about contests, including the “Willpower Doesn’t Work Better Your Best Competition” in which Joe is giving away his personal Tesla. Here’s a glance at what you’ll learn in this episode: The Magic 9-Word Email Several sample applications of the 9-Word Email Joe’s Better Your Best Contest & past winners’ comments The “Willpower Doesn’t Work Better Your Best Contest” featuring the book of Benjamin Hardy How you can have a chance of winning Joe’s Tesla (he paid $130K for it when it was new 3 years ago). Show Notes “Are you still interested in…?” “…would you like to join us?” “Would you like to start…” Better Your Best Why Joe Polish is giving away his Tesla How you can have a chance of winning Joe’s Tesla How you can apply all of this to your Cleaning business People Mentioned Joe Polish Dean Jackson Steve and Caryn Cameron Ron Osborn Steve and Judy Ransom Benjamin Hardy Jennifer Hudye Allison Maslan Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com
Episode Summary This is PART 2 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA. In this episode Craig shares the final two of the FIVE PILLARS OF SUCCESS. Here’s a glance at what you’ll learn in this episode: The final two (of five) pillars of success on… How to Triple Your Productivity How to Start Your Morning How to End Your Day… …so that you can take back control of your life and success Show Notes The FIVE PILLARS OF SUCCESS #1: Better Planning & Preparation Than Ever Before” #2: “Professional Accountability” #3: “Positive Social Support” #4: “Meaningful _____________.” #5: “The BIG ___________” People Mentioned Joe Polish Bedros Keuilian Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com
Episode Summary This is PART 1 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA. In this episode Craig shares the first three of the 5 Pillars of Success. Here’s a glance at what you’ll learn in this episode: How to Triple Your Productivity How to Start Your Morning How to End Your Day… …so that you can take back control of your life and success Show Notes The Paradox of Freedom The 5 Pillars of Success: #1: Better _________ & _________ Than Ever Before” #2: “Professional ____________” #3: “Positive __________ ___________” #4: “Meaningful _____________.” #5: “The BIG ___________” People Mentioned Joe Polish Dan Kennedy Eben Pagen Sean Stephenson Bedros Keuilian Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com
Episode Summary And Feed Content Timothy Paulson shares insights into how to have your best year ever. Included are insights from the Genius Network, strategies to get more done, and how to implement the most important things in your business and your life. Here’s a glance at what you’ll learn in this episode: • Strategies for making this your best year. • A VERY HOT TOPIC of discussion at the most recent Genius Network Meeting and how it applies to you. • Implementation! How you can implement those things that’ll make the biggest difference in your business.Show Notes • The Ivy Lee Method for efficiency • Unique Ability• The Genius Network “Not to do List” • What’s urgent for you right now? People Mentioned • Joe Polish • Ivy Lee • Charles M. Schwab • Dan Sullivan • Michelangelo ========== Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at http://www.RichCleaners.com
Episode Summary And Feed Content Kevin Thompson appeared as a guest on an ELF Business Blueprint Coaching Program recently. This Rich Cleaner podcast episode is an excerpt from the discussion with Timothy Paulson during that Coaching session. Here’s a glance at what you’ll learn in this episode: Kevin shares the marketing that turned his Cleaning business around from failing to succeeding. Kevin shares the inspiring and instructive story of his entrepreneurial journey. Show Notes 7 years fishing in Alaska $200,000 in savings Kevin’s Carpet Cleaning business story Kevin’s “Free Room” marketing experience (mistakes vs. successes) How to become a By Referral Only Cleaning company Consumer Awareness Guides Partnerships and collaborations Extensions to Kevin’s business brought in an extra $12-$13K a month Kevin’s a connector for Entrepreneurs Kevin’s moonshot Marketing and Business Development Tools Kevin used: Free Room offer Referral Programs Consumer Awareness Guides Partnership Arrangements Genius Network – Kevin’s been a member for 10 years People Mentioned Joe Polish Jeff Paul Guthy-Renker Naveen Jain =============================================== Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at http://www.RichCleaner.com
Episode Summary And Feed Content Verne Harnish gave a scintillating 10-minute talk at the 2017 Genius Network Annual Event. In this episode you’ll hear Joe Polish’s introduction of Verne, followed by several minutes of highlights from Verne’s talk at the event. Timothy Paulson adds strategies of application of Verne’s talk to the Cleaning and Restoration industry (including how Joe applied this to his own Cleaning Business back in the 90s). Here’s a glance at what you’ll learn in this episode: • Highlights from Verne Harnish’s presentation • The #1 Job of Every OrganizationShow Notes • “The greatest lesson in history is that we fail to learn from history.” • An instructive story of Robert Taylor and “Soft Soap” • What’s constraining you, and how can you get control over it? • Where is the constraint in your business? • Case Study of Joe Polish’s Cleaning Business, circa 1992 • What Joe identified as the constraints, and how he took control and changed the Cleaning Industry • Where is the constraint in YOU, in your BUSINESS MODEL, and in your INDUSTRY? Books mentioned • Mastering the Rockefeller Habits • Scaling-up (Rockefeller Habits 2.0) • The Best Business Decisions Ever Made Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com
Episode Summary Tony Robbins appeared on stage with Joe Polish at the 2017 Genius Network Annual Event. In this episode Timothy Paulson shares insights into invaluable ideas shared by Tony. Here’s a glance at what you’ll learn in this episode: • Highlights from Tony Robbins’ presentation • Stories to uplift and inspire you Show Notes • Tony has over 30 companies that combined do several billions of dollars a year. • Have passion for something. • Do more than others will do. Give more than others will give. • Do things others aren’t doing in marketing. • Find a way to stand out in the crowd. • Innovate through high price. • Know more about your customer than they know about themselves. • Find underserved markets and over-deliver. • Change happens in a second. • Bad judgment can lead to experience, and ultimately good judgment. • What influences people? It’s different with each person. • Don’t influence the way it works for you – influence the way they are influenced. • Get obsessive about who your ideal customer is. • Who’s your ideal customer? What do they want? • The best companies are “made for winter.” • IT’S A MATTER OF FOCUS - Focus on negatives, and you’ll get it-Focus on positives, and you’ll get it -Focus on what you WANT, and you’ll get it• Be the owner, not the operator of your business. • Be obsessed with choosing great people. • Build a business that doesn’t require you. • #1 component of success: HUNGER! -------------------- Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can also learn more about the Elite Cleaners program at www.RichCleaner.com. Click on the links on the right of the page for more information and free resources.
Episode Summary Joe Polish led his Genius Network Annual Event Nov. 3-4, and he and billionaire Naveen Jain shared the stage to discuss Moonshots. In this episode Timothy Paulson shares insights into Naveen’s remarks, including many inspiring quotes, with emphasis on how this applies to Cleaners and Restorers. ” Here’s a glance at what you’ll learn in this episode: • Highlights from Naveen’s presentation • Quotes that will inspire and instruct you Show Notes • Moonshots are different than a goal. • Joe’s introduction of Naveen. • Definition of Moonshots. • What’s your calling, your purpose, what you’re dealing to die for. • Urgency to the matter. • When is the best time to plant a tree? • When is the best time to create a Moonshot? • The enemy to great, the enemy to your Moonshot. • When will Naveen be on the moon? • How many it has to effect in order to be a moonshot? • How to find what you really care about. • “It’s easier to build a billion dollar company than a million dollar company.” • Where a moonshot comes from. • Avoid “the short game” • Fall in love with your _______________, not your product. • Play “the long game”. • Getting stuck at $100,000,000. • The day you become ______________________ is the day you become successful. • Why Entrepreneurs are the next Superpower. • Naveen’s is the first company to have the permission to leave orbit and land on the moon. • What’s the kryptonite in your business? • What would you do to change the trajectory of the world? • Email at timothy@joepolish.com to let Timothy know your moonshot. ========== Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can also learn more about the Elite Cleaners program at www.RichCleaner.com. Click on the links on the right of the page for more information and free resources.
Episode Summary Joe Polish led his Genius Network Annual Event Nov. 3-4, and he began the event with an awesome speech. In this episode Timothy Paulson shares insights into Joe’s speech, including many inspiring quotes, with the question of “how this applies to you? ” Here’s a glance at what you’ll learn in this episode: • Highlights from Joe’s presentation • Quotes that will inspire and instruct you Show Notes • Was this the best Genius Network Event ever? • Shortcut to wisdom from Joe Polish • The Metaphor of the Million-dollar race horse • Einstein’s letter on the Theory of HAPPINESS• “The Magic happens outside the ____________________” • Randi Zuckeberg. Once a year she puts herself in a situation that immerses her in something _______________________. • What are you doing outside your comfort zone? • Two Kekich Credos to live by. • Joe’s new favorite quote (from the Beatles). • Several inspiring and instructive quotes. • Joe asked a great question: “What needs __________” • ELF • Bill Gates’ quote • About authenticity • Do we have the courage to be who we really ________ • Which of these quotes resonate with you the most? (Email Timothy Paulson to let him know: timothy@joepolish.com) Quotes “A calm and modest life brings more happiness than the pursuit of success combined with constant restlessness.” -Einstein “Life’s easy when you live it the hard way; it’s hard when you live it the easy way.” -Dave Kekich “You can have really good habits of doing bad things.” “Popularity is fleeting, self respect is forever.” “You can’t read the label of the jar you’re in.” -Claude Hebert “Focus is something you DO, not something you have.” “I’m not delusional, I’m an entrepreneur.” “Be willing to destroy anything that is not excellent.” “Life gives to the giver, and takes from the taker.” “Amateurs wait for inspiration – pros do it with a headache.” Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can also learn more about the Elite Cleaners program at www.RichCleaner.com. Click on the links on the right of the page for more information and free resources.
Episode Summary Timothy Paulson interviews Tim Copsey of Copsey Carpet Cleaning Company, LLC in Bend, Oregon. Tim attended the August ELF Business Blueprint Event in Joe Polish’s Genius Network offices. Here’s a glance at what you’ll learn in this episode: Tim Copsey’s biggest takeaways from the ELF Business Blueprint Event. Marketing that got Copsey’s Carpet Cleaning Company 8-1 ROI Timothy Paulson’s insights into optimizing your marketing Tools to create an ELF (Easy, Lucrative and Fun) business Show Notes: Tim Copsey speaks of meeting Joe Polish in person at the ELF event. The one question Tim was able to ask Joe personally. Joe’s unique answer to Tim’s question. Tim’s biggest takeaway for the ELF Event: The Not to Do List. A critical question Tim asked of himself (and that each cleaner should ask) Don’t step over gold coins in order to pick up Silver and bronze coins. Tim got 8-1 ROI when he used this one letter. Timothy Paulson shares strategy to optimize results from already successful sales letters. Huge takeaway for Tim: Target Marketing. Get real specific on your target market. Comments about 3-Step letters and a referral system. The next ELF Business Event – December 2017. People mentioned in this episode: Joe Polish Dan Kuschell Sylvan Freed Ken Copsey Rory Fatt Dan Sullivan Babe Ruth Bill Phillips Dan Kennedy Dean Jackson Websites: www.ElfBusiness.com/apply
*What Ron did in his business to go from $435,000 to $1.1 million. 0:55 *Ron will give insights for those who are thinking about getting involved with Restoration, as well as to those who are already doing Restoration Services. 1:20 *How many employees does doing Restoration require? 3:08 *The minimal equipment Ron started with. 3:23 *The main draw of doing Restoration. 3:33 *What you need to start marketing Restoration services. 4:30 *Great sources for referrals. 4:39 *What to expect when you first start out. 5:03 *Where to get the proper education. 5:40 *Getting the right information on the equipment you need. 6:00 *Speaking to an Adjuster (“Insurance Speak”) 6:10 *Understanding the psychology of it. 7:29 *For those already involved in doing Restoration. 8:02 *Best marketing you can do. 8:15 *A marketing strategy that made Ron a lot of money. 9:32 *The Rick Rascob “Water Tag” marketing strategy. 10:15 *The importance of getting your company foundation in order. 11:40 *Ideas to grow an existing Restoration company. 12:04 *Three main things to get into doing Restoration work. 15.00 *When a Cleaning company should wait to get into Restoration. 17:13 *Warren Buffett’s success secrets. 18:50 *Engaging Ron as a Consultant. 22:30 *Ron’s email: ronosborne@cableone.net 23:45 *More details about the awesome “Water Tag” marketing strategy. 25:00 *The Elite Cleaners Program. 27:00 People mentioned: Joe Polish Rick Rascob Warren Buffett Books Mentioned: Essentialism: The Disciplined Pursuit of Less by Greg McKeown
0:01 Introduction to the artist Buck Paulson 1:27 Highlights of Buck Paulson’s introduction to art 2:30 The 15 words that changed Buck Paulson’s life forever 3:30 PBS Television Artist (not Bob Ross!) 4:15 The text number to get a photo of The Young Michelangelo painting is: 801-416-3557 (Text the word ART) 4:55 Cleaning industry lessons from an old painting 6:40 “The Golden Proportions” method 7:25: Lesson 1. “Go to the Master…” 7:45: About Joe Polish 9:30: Story of a stolen painting 11:50: Lesson 2. Correcting the wrong stroke 13:30: Marketing principle: Testing 15:30: Lesson 3. High Expectations/Responsibilities to do your best 16:10: Lesson 4: Story of Appreciation; “Every time you paint a great painting…” 17:50: What are your expectations for yourself, and for your business? 19:00: Lesson 5: How signing a painting relates to your Cleaning business. 22:45: Lesson 6: Respecting the name of your Cleaning Company. Always do your best work. 23:50: How your employees should look and act. 25:00: How can you thank Joe Polish? 25:20: The Piranha Elite Cleaner Program 25:30: Lesson 7: “Go for it kid!”/Testing 26:00: Lesson 8: Story of humility and being teachable. 27:25: Having the right attitude of a Master Artist: “What can I learn from you?” Be willing to learn from anyone.
We “part the curtain” and reveal insider secrets shared in the $5K per person ELF Business Blueprint Workshop. Joe Polish has Timothy Paulson and Dan Kuschell co-host the 2-day workshop. It’s held in the same room Joe holds his GENIUS NETWORK meetings. Some amazing entrepreneurs from around North America have attended the ELF Business Blueprint Workshop. It’s a room of collaboration where “everyone is getting smarter” Dozens of industries have been represented by the attendees. We went into the “GENIUS NETWORK ARCHIVES” and heard from Joe Polish, Mike Koenigs and others via VIDEO from past Genius Network Brian Jennings who played 13 years in the NFL (with the San Francisco 49ers) was a workshop attendee, and shared success insights (learned from the NFL) with the group. We shared a Marketing Blueprint with 15 categories. We discussed how “Questions are the Answer.” Joe allowed us to share and use 6+ tools from Genius Network Genius Network tool shared: Hot Seat We discussed how to get more referrals Genius Network tool shared: Where Are You? Genius Network tool shared: What NOT to Do List Genius Network tool shared: Elegant Ideas Genius Network tool shared: Control Tool Audit We discussed an awesome online client relationship tool: SKIPIO Text the word WEB to 801-416-3557 in order to watch an hour long recorded webinar with Timothy and Randy Garn on SKIPIO. Genius Network tool shared: Your Genius Network The Wrap up Tool (for great implementation)
+Answering the business phone live changed everything for the business. +Important to have Systems +Plan for the entire year +Have mentors/be part of mastermind groups +Have CRM as early as you possibly can! +Be involved with marketing +Shoot High (have high goals and aspirations) +FAILURE IS NOT AN OPTION. +Nothing is perfect. Push through tough times. +Things are not always ELF, and that’s okay. +Will and tenacity make a big difference. +Have a willingness to serve. We worked to BE THE BEST CUSTOMER SERVICE COMPANY CAN BE! +NOT everyone is your client. +INCREASE PRICES. (We got more business when we raised our prices. Perhaps it was a pride of spending thing for clients, or maybe we did a better job because our prices were hire). +Solve problems right away. + “We were in a “mature stage” of our business…and got bored! We BOUGHT ANOTHER BUSINESS. We DOUBLED THE SIZE OF OUR BUILDING. We bought another truck mount. (This took us out of our boredom.) +Have a uniform. Look like you are there to do business. +CHALLENGE YOURSELF. *Joined Platinum. + We IMPLEMENTED WHAT WE LEARNED. +We used Joe’s 106 Strategies Manual. We didn’t try to do everything at once. +We get marketing 80% right (it doesn’t have to be perfect before we do something) +We offer Guarantees. +We use the “Free room of cleaning” marketing approach +We DOCUMENT our results/ TRACK IT ALL… +We developed marketing plans. +We use Client Newsletter (they help build relationships with clients!) +“That which is measured improves. That measured and reported improves exponentially.” All of this could be overwhelming. Pick two things to implement each month. “Progress, not perfection.” Incremental increases. Luck is nothing more than being able to take advantage of an opportunity when it presents itself. Put a little money away each month. Don’t get overwhelmed. “Slow but steady” works. HAVE SOME FUN! Enjoy family and friends. Add value to the world.
Have you ever wondered what separates failures and successes in the cleaning and restoration industry? In this episode we are going to explore this idea by sharing the success tips with Cleaning and Restoration Company owner Ron Osborne of Osborne’s Carpet Cleaning as he is interviewed by Industry Expert, Timothy Paulson. Here’s a glance at what you’ll learn from Timothy in this episode: How Ron was able to use the easy-to-implement ideas that he learned from Piranha Marketing and his 18 year relationship with Timothy Paulson and Joe Polish to create an ELF Business Discover how easy it is for you to become a part of the Elite Cleaners group and gain access to the latest Marketing ideas and strategies to expand your business. Listen to Ron as he shares with you how he was able to spend less time working in his business and enjoying more time spent with family.
In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your Cleaning and Restoration business. You will discover how just one idea can change everything for you. Here’s a glance at what you’ll learn from Timothy in this episode: The Success Story of the Hair Club for Men (and what it means for your Cleaning and Restoration Business today) Why it is better to be different than it is to be better 11 Secret Success Strategies (that will be revealed over 2 episodes)
In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your cleaning and restoration business. You will discover how just one idea can change everything for you. Here’s a glance at what you’ll learn from Timothy in this episode: The Success Story of the Hair Club for Men (and what it means for your Cleaning and Restoration Business today) Why it is better to be different than it is to be better 11 Secret Success Strategies (that will be revealed over 2 episodes)
In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 3 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry. Here’s a glance at what you’ll learn from Tim in this episode: The Four Main Principles that are common in Highly Successful People Recap of the first two parts of this series The success story of the Hair Club for Men Examples of Carpet Cleaners and Restorers who have seen immeasurable success from the mastermind alliance of Rich Cleaner.
In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 2 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry. Here’s a glance at what you’ll learn from Tim in this episode: The Four Main Principles that are common in Highly Successful People The story of a young man who went from Professional Baseball player to Master Artist by having these simple principles. How you can transform your business with Rich Cleaner And more… Shownotes and links from this episode can be found at: www.richcleaner.com/39
In this episode, you’ll hear from Mr. Tim Paulson, Industry Marketing Expert, as he introduces Part 1 of the Immutable Laws of Success. He will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry. Here’s a glance at what you’ll learn from Tim in this episode: The Top 2 Indicators of where you will be 5 years from now The story of Napolean Hill, Newspaper Reporter, and how his opportunity of a lifetime interview with Andrew Carnegie changed his life course in 29 seconds The four principles of Think and Grow Rich, written by Napolean Hill in 1937 What is an ELF Business and why you want to have one over a HALF Business Shownotes and links from this episode can be found at: richcleaner.com/38
In The Age Of Social Media THIS Is Still Your Best Marketing Tool For Getting Tons of Repeat & Referral Business! The Truth to this Statement: For Every Month That Passes That Your Client Doesn't Hear From You They Forget About You By 10%... The Costly Mistakes To Avoid That Will Only Waste Your Money And Cause Your Repeat and Referral Business To Be An Epic Failure Episode Links/references: Use this FREE 'Test Strategy" to see whether the newsletter will work for your company Free Sample of Piranha's Written-for-You, Monthly Client Newsletter: http://joepolish.com/newsletter/
The Silver Bullet that Doubles Your Business! (Part 2) Episode #036 Featuring Joel Cohen, and Joe Polish What is the "Silver Bullet" and how realistic is it to think that one thing can double your business in 120 days?! This only works IF you __________. This is something you absolutely need in order to get your business income to double. Hint: It's not something you can get from us - but we can help you to do it! A tried and true blueprint for you to follow in when using your Silver Bullet that doubles your income in 120 days! Episode Links/references: Get your template of the postcard discussed in Episode 36! Is Selling Evil? - Whiteboard animation: https://youtu.be/ux7E3VtcIv4
Episode 35 Show Notes: Industry giant, Legend Brands, reveals the key that makes their brands like Dri-Eaz, Sapphire Scientific, and Chemspec, some of the most successful products in the industry...and how you can use that same "key to success" in your business! See how you can differentiate your business through excellent marketing and positioning, getting you more jobs than you can handle! Find out how you can use the hundreds of templates and field-tested ways from Piranha Marketing archives to get more high-paying jobs. Joe polish shares insights on getting customers that will revolutionize the way you think about business and how you go about attracting new clients!
Episode 34 Show Notes: A simple way to instantly increase your bottom line...and the reason why your profitability can make or break your business. Is your service more of a Mercedes or a Hyundai. Knowing how your clients perceive your business is the first step to putting more money in your pocket! See how using a "service package" helps you charge way higher prices while your customers are still confident they are getting a great value! The one thing that stops price shoppers in their tracks...start using it now to make your life WAY easier.
Episode #33 Show Notes: Create bankable results through education based marketing. Why "traditional, image-based" doesn't work as well, and how using direct response (education based) marketing can double or triple results! See the difference between marketing and selling and how it can be the key to unlocking more profits. Get step by step instructions on creating your own direct response ad to use in ANY media (print, online, etc)!
Episode #32 Show Notes: Learn how this one step in your sales process can increase the amount of jobs you get...without having to increase your leads. "Selling is..." How you finish that sentence plays a big part in the amount of jobs you get. See how Lisa finishes that sentence and why it can be a huge part of your success. See the powerful effect that an irresistible offer has on your prospects, and how you can create your own offer that will dramatically increase your sales. There's one thing you likely are forgetting to do that's actually helping your competition to get jobs...We'll show the quick and EASY way to fix it! Episode Links/references: Boost Your Sales! - Free Training Book: www.richcleaner.com/lisa
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