Podcasts about techron

Jonny and Richard admire the trouserial stylings of guitarist Steve Stevens. Also in this episode, going for an uncomfortable medical procedure in the new Porsche 911 hybrid, cars with 2.2 in the name, strange engine capacities, cheap F-Types, terrible Land Rover three spokes, over-done video descriptions, a strange boast to make about a Volvo, Frontera up Snowdon update, a Smith and Sniff version of We Didn't Start The Fire, the Euro Red Bull F1 car launch and a strange fact about Going For Gold. For early, ad-free episodes and extra content go to patreon.com/smithandsniff To buy merch and tickets to live podcast recordings go to smithandsniff.com Find out more about TECHRON https://bit.ly/4hGEJr2  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In the final episode of the year, Jonny and Richard talk live show tech problems, mean Christmas songs, Yoko Ono the cold start superbike, buying too many valve amp car stereos, low spec Skylines, Eleanor Mustangs, the car in the new Sade video, aeroplane seatbelt tightness, new members of the Wendens Ambo universe, clothes trapped outside the car, an algal Agila and old money Father Christmas. For early, ad-free episodes and extra content go to patreon.com/smithandsniff To buy merch and tickets to live podcast recordings go to smithandsniff.com Find out more about TECHRON https://bit.ly/4hGEJr2  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Jonny and Richard are back together and answering listeners' questions about buying a car in the 1990s, removing tar spots, morbid thoughts while driving, and seeing the holy trinity of cars on the street. End music: Stellantis by Polonez Skyline feat. ArnaFor early, ad-free episodes and extra content go to patreon.com/smithandsniff To buy merch and tickets to live podcast recordings go to smithandsniff.com Find out more about TECHRON https://bit.ly/4hGEJr2  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Get ready to discover the secrets of turning your B2B marketing from ordinary to extraordinary in this episode of Predictable B2B Success. Join host Vinay Koshy as he dives deep with Bruce Scheer, the CEO of Inspire Your Buyers and president of the National Speakers Association Northwest, who brings decades of experience empowering companies like IBM, SAP, and Motorola. In this captivating discussion, Bruce reveals how Chevron's Techron strategy can serve as a blueprint for identifying your unique differentiator. Have you ever wondered how to seamlessly align your marketing and sales with a core narrative that immediately captures your audience's attention? Bruce breaks down his North Star model, emphasizing why an envisioned outcome and a deeply understood customer problem are game-changers for your business. Hear compelling stories and proven strategies that show how companies like LinkedIn and Concur transformed their go-to-market narratives to close monumental deals and outshine competitors. If you're seeking to enhance your sales conversations and establish a genuine connection with decision-makers by addressing their most pressing problems, this episode is a treasure trove of practical insights. Tune in to learn how a robust, validated narrative can be the foundation of your B2B success. Some areas we explore in this episode include: Chevron's Techron Marketing Strategy: Differentiation through branding a unique fuel additive.Soft Skills and Hard Value in Differentiation: Balancing customer attraction with quantifiable value.Challenges for Service-Based B2B Companies: Strategies for quantifying and addressing customer outcomes, including unique differentiators like Fastly's Slack channel.Importance of a Core Narrative: Building a cohesive narrative to align marketing and sales efforts, avoiding disjointed messaging.North Star Model for Narrative Development: A step-by-step process to craft, test, refine, and launch a compelling narrative.Sales Narrative Construction and Validation: The components and importance of a value-driven and unified sales narrative, specific to the product being sold.Identifying Target Buyers and Differentiating Influencers from Decision-Makers: Importance of recognizing the key decision-makers and tailoring narratives for different buyer personas and verticals.Consequences of a Poor Narrative and Importance of Continual Improvement: The risks associated with weak narratives and the need for regular updates and refinements.Illustrative Examples and Success Stories: Real-life cases such as LinkedIn's "deep sales" campaign and Concur's impactful narrative leading to significant deals.Framing Problems to Engage Decision-Makers: Techniques for spotlighting significant problems, including emotional, operational, and financial pain points, and using compelling stories and clear steps to drive action.And much, much more...

In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different frames can evoke distinct emotions or reactions, as well as influence the customers' decision-making process. When applied effectively, framing can make a product or service more appealing, inspiring curiosity and generating positive associations in the minds of potential buyers. Framing can also demonstrate the benefits and value provided by a particular offering, ultimately increasing the chances of conversion.  In the podcast, Melina Palmer discusses the importance of framing in marketing and advertising. She emphasizes that the presentation of a message, including the choice of words and phrasing, can have a significant impact on the way it is received and acted upon by the target audience. As such, marketers should carefully consider the use of frames, always taking into account the context in which they communicate their offering. By doing so, they can maximize their chances of resonating with potential customers and increase sales. Insights in this episode will help you to: Grasp the power of framing and its influence on people's perception and communication. Master the art of employing framing tactfully in advertising and marketing campaigns. Adopt ethical framing practices to genuinely benefit consumers. Implement insightful techniques for effective framing in your business messaging. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the topic of framing and explains why it's essential for anyone looking to apply behavioral economics to their business. 00:03:24 - The Power of Frames, Melina explains how frames impact the way we perceive the world around us and how our subconscious brain evaluates everything very quickly. 00:09:23 - The Nail Salon Example, Melina uses the nail salon example from episode 2 to illustrate how framing can make a difference in how people perceive your business. 00:12:51 - Loss Aversion and Framing, Melina discusses how framing can impact loss aversion and how losses are actually twice as powerful a motivator as gains according to research by Kahneman and Tversky. 00:14:44 - Examples of Framing, Melina provides examples of how framing impacts the way we perceive things, such as labeling food as "90% fat-free" vs. "10% fat" or saying "Serena lost" vs. "Osaka won" in the context of the US Open. 00:17:16 - Importance of Context in Framing, The way a message is framed can impact how someone reacts to it, based on their individual context. For example, promoting a credit card bonus offer may annoy existing cardholders who are not eligible. Therefore, it's crucial to consider the context and placement of messaging when developing marketing strategies. 00:18:15 - Tversky's Studies on Framing, Tversky conducted several studies on framing, including one on the impact of framing on doctors' decisions about lung cancer treatment options. The study showed that framing the same information differently can lead to significantly different outcomes. 00:20:07 - The Disease Problem, The Disease Problem is a classic example of the impact of framing on decision-making. In the study, participants were more likely to choose a risky option when the information was framed positively, as opposed to when it was framed negatively. 00:25:33 - Examples of Verbiage Using Framing, Verbiage such as "Chevron with Techron" or "America's best selling brand" are examples of framing in marketing. The way a message is presented can impact how it's received by the audience, and it's crucial to choose the right framing to achieve desired outcomes. 00:29:43 - The Impact of Naming on Framing, Choosing the right name for a business can impact its success. A poorly framed name such as "Avg Daycare" can negatively impact business, whereas a well-framed name can have a big positive impact. 00:35:39 - The Impact of Framing on Consumer Behavior, Framing can impact the way consumers feel about a product or service. A well-worded frame can help someone appreciate a product or service, while a poorly worded frame can repel them from it. It's important to use framing in a way that helps people see the benefits of a product or service without tricking them. 00:39:27 - The Power of Claiming Ownership, When a company makes a claim, even if it's something their competitors could also claim, it becomes associated with their brand. The power of claiming ownership is evident in BECU's marketing campaign, which made it difficult for other credit unions to use similar messaging (even though it was true for them as well). 00:43:38 - Implementing Framing Strategies, Melina's top three framing strategies to try right now: replacing "if" with "when," using "everyone" instead of "anyone," and ending with a question. Curious why? Listen in... 00:47:22 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Getting Along, by Amy Gallo Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: The Top 5 Wording Mistakes Businesses Make (ep 2) Already Heard That One? Try These:  Priming (ep 252) Loss Aversion (ep 9) Herding (ep 264) Unlocking the Power of Numbers (ep 17) The Truth About Pricing (ep 5) Change Management: It's Still Not About The Cookie (ep 226) Your Guide to Create a Brainy Brand (ep 230) Rebrand, Refresh, or Reinforce? (ep 44) Present vs Future Biases (ep 246) Counterfactual Thinking (ep 286) Prefactual Thinking (ep 232) The Littery (ep 75) How To Become Indistractable, with Nir Eyal (ep 290) Focusing Illusion (ep 89) Confirmation Bias (ep 260) The Hype Handbook, with Michael F. Schein (ep 143) What Your Customer Wants and Can't Tell You (ep 147) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

On the Grid's massive 2022 Repco Bathurst 1000 preview show is back! Every car, driver and team is profiled ahead of the Great Race this year as we set the scene for the big one. Dropping in along the way are some special guests, including defending winner Lee Holdsworth, podium finisher Michael Caruso and the Caltex Young Stars duo of Matt Chahda and Jaylyn Robotham. Every car, every driver and every possible permutation is discussed at length as we set the scene for the biggest day in Australian Motorsport each year. ** Head to www.theracetorque.com/caltex to grab your free Caltex with Techron cap now!

Paul and Reggie talk about the state of housing in light of a 500 unit complex ready to be built…

This week we are joined by local Techron enthusiast Jim Koman! We talk about heisting movie props, climate change, and Jim's good looks and ways with words! See Jim live! The Confessional | All Out Comedy Or see him online! Twitter Black Lives Matter Resource List | Pro-AAPI Resource List Fight Court!

Sorry to all the viewers who were trying to watch the live stream--we blame the choppy internet connection! This will fix it so you can see the whole thing. We're back in the office to shoot a new dirt bike and dirt bike related podcast, which we call Tech Talk Taco Tuesday. Guest Host Logan drops in to help talk (though that may be stretching the truth) about a plug and play in light for our long-term Honda CRF450X from Baja Designs and Techron powersports fuel additive. There was some goofy questions like, " where does the white color in snow come"--but a few great questions leaked in too. Unlike, "What is the best oil?" You really have to listen. A big thanks to our viewers and especially to the sponsors that keep this show going: Taco Moto (TacoMoto.co) @TACO MOTO CO DDC Delaney Drive Components (DDCRacing.net) Show them some love, tell them we sent you, and don't forget to share your favorite Motorcycle Podcast; Tech Talk Taco Tuesday #JimmyLewis, #TechTalk, #TechTalkTacoTuesday, #Dirtbikes, #Adventure, #Motorcycle, #KTM

I hope you are killing it at the game of life.  Every week I bring on someone that i think can add something to your business and life.  Its a strange market out there and the people who are winning are the ones that are adding the most perceived value to the market.  Heres a fact---most realtors look and sound the same and because most  realtors look and sound the same consumers see them as a commodity.  Whats the difference between shell gas and arco gas?  Isnt gas just gas?  Or is there something special about the Shell gas---oh yeah---its shell with techron.  I dont buy arco gas----I pay a little more the the Vpower techron gas.   At the end of the day-----maybe gas is just gas---I dont know if Techron is even real but, that hook has hooked me on the Shell brand for years.    Does your business have its own version of Techron?   let me take a step back.  Right now----almost every realtor in America is facing the same issues of inventory----which is really astounding that right now the country as a whole has more buyers than sellers.  In the past We have experienced the opposite.  In the great depression of the 1930s and the great recession of 2008----during those times we had more sellers than buyers.  I dont think we have ever seen a time of more buyers than sellers.   And in a time like this we as realtors lose some of our power---some of our glitter.  Now all of the sudden the seller doesnt need your fancy marketing---he knows he can price higher than the last house sold-----doesnt need to do any repairs and is likely to ask for a reduced commission.  Seriously---why does this seller need you?  What do you bring to the table?  What value do you add to the process?     This is something I ask everyone that I hire and you might not be shocked to hear that most people really havent thought of it.  They never asked themselves what value they add to the deal?  I wonder what your answer might be.     What value do you bring?  It cant be something generic or some kind of commodity.  It needs to be something unique to you.  What is your Techron?  Thats what we are going to talk about today

I hope you are killing it at the game of life.  Every week I bring on someone that i think can add something to your business and life.  Its a strange market out there and the people who are winning are the ones that are adding the most perceived value to the market.  Heres a fact---most realtors look and sound the same and because most  realtors look and sound the same consumers see them as a commodity.  Whats the difference between shell gas and arco gas?  Isnt gas just gas?  Or is there something special about the Shell gas---oh yeah---its shell with techron.  I dont buy arco gas----I pay a little more the the Vpower techron gas.   At the end of the day-----maybe gas is just gas---I dont know if Techron is even real but, that hook has hooked me on the Shell brand for years.    Does your business have its own version of Techron?   let me take a step back.  Right now----almost every realtor in America is facing the same issues of inventory----which is really astounding that right now the country as a whole has more buyers than sellers.  In the past We have experienced the opposite.  In the great depression of the 1930s and the great recession of 2008----during those times we had more sellers than buyers.  I dont think we have ever seen a time of more buyers than sellers.   And in a time like this we as realtors lose some of our power---some of our glitter.  Now all of the sudden the seller doesnt need your fancy marketing---he knows he can price higher than the last house sold-----doesnt need to do any repairs and is likely to ask for a reduced commission.  Seriously---why does this seller need you?  What do you bring to the table?  What value do you add to the process?     This is something I ask everyone that I hire and you might not be shocked to hear that most people really havent thought of it.  They never asked themselves what value they add to the deal?  I wonder what your answer might be.     What value do you bring?  It cant be something generic or some kind of commodity.  It needs to be something unique to you.  What is your Techron?  Thats what we are going to talk about today

Big ups to Travis. He solved the 12 Days of Christmas in record fashion by getting all 12 questions right on Day 5. Thanks to John from Jay 5 Automotive for sitting in and giving us some car advice this morning. Now we know that Techron is something that is real and should not be taken for granted.

Texaco recibió la certificación TOP TIER, convirtiéndose en la primera marca de combustibles en Colombia en obtenerla. Dicha certificación demuestra que los combustibles Texaco con Techron poseen un nivel superior de capacidad de limpieza del motor, a través de su aditivo de control de depósitos mezclado directamente en las plantas de combustibles de la compañía, lo que redunda en beneficios para los consumidores, en cuanto a tener motores más limpios, eficientes y con mayor vida útil, sin necesidad de pagar más.La certificación TOP TIER, primera que se otorga en Colombia, es una norma de alto nivel avalada por las principales casas automotrices como GM, Toyota, Honda, Volkswagen, Fiat-Chrysler, Mercedes-Benz, Audi, BMW y Ford. Esta especificación demanda combustibles con el más alto poder de limpieza y sin aditivos metálicos nocivos para el motor y el medio ambiente, ayudando así a llevar los motores a su máximo rendimiento.

How to use the house cleaner mulligan to get more referrals is a house cleaning FAQ. Angela Brown, The House Cleaning Guru says play the mulligan game every week. This is when you exceed customer expectations and go the extra mile in your housecleaning. The customer says clean my space, but they only pay the maid service for so much time. So, when you have a chance to do a #mulligan it's like doing a good deed beyond your housekeeper salary. And we know excellent #CustomerService makes customers talk. Word of mouth referrals is the result and the house cleaner mulligan is the way to get those referrals. Today's #AskaHouseCleaner sponsors are Savvy Cleaner. (Training and certification for house cleaners and maids.) And Savvy Perks (a way for you to give a mulligan to your cleaning team.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/mulligan *** MORE VIDEOS ON THIS TOPIC *** Going The Extra Mile | Doing More Than Required - Rafael Eliassen - https://youtu.be/Kq8UZrr3kCs Going the Extra Mile for You - Access Bank - https://youtu.be/Zgun38esMzo ExtraMile Extras Cashier Training Video - Chevron with Techron - https://youtu.be/EXf3CRsMWiQ Customer Service Expert: How to Provide a Better Customer Experience - Shep Hyken - https://youtu.be/uQWoeD-ufXU Customer Service. Make the difference - Planet Booking - https://youtu.be/0jgI93fXzs *** RESOURCES FROM THIS EPISODE *** Extra Mile: 500 Customer Service Tips for Success: Tools to Attract, Satisfy, & Retain Even the Most Difficult Customer - https://amzn.to/2RiFQE0 It's Never Crowded Along the Extra Mile: 10 Secrets for Success and Inner Peace - https://amzn.to/2V5Yv55 Mile 2: 31 Extra Mile Secrets For An Extraordinary Life - https://amzn.to/2R9EsDR The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service - https://amzn.to/2BAEZ82 The Customer Rules: The 39 Essential Rules for Delivering Sensational Service - https://amzn.to/2LzBnHR We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com

Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anchoring & adjustment, relativity, scarcity, and availability. Today, I talk about one of my favorite concepts which is framing. Before digging in, I’d like to give a shout out to Lara Currie who left a stellar Apple podcast review and invited me to be on her podcast Difficult Happens. Our subconscious brain evaluates everything very quickly and uses assumptions to make decisions. If you think of this in the context of framing, this is the reason an inexpensive print will look expensive in a nice frame and cheap when taped to the wall. Framing also works hand-in-hand with the concept of loss of version. If you frame something as a loss someone is more likely to take action on it than if it were framed as a gain. In this episode, I dive into how our brains interpret framing and how these concepts can be applied to your business. CLICK HERE FOR YOUR FREE DOWNLOAD! Show Notes [12:21] An easy way to think about framing is thinking about how a beautiful frame impacts a picture compared to no frame at all, or a cheap looking frame. [13:53] Think about a poster on your wall stuck up with tape as compared to a nice print in a beautiful frame. [14:44] Why does the frame matter? It's because our brain processes everything very quickly and uses assumptions to make decisions. A well-placed aesthetic means it must be a high quality piece. [16:24] Children's artwork put in a frame looks like amazing beautiful art. [16:52] To our brains, what we say is not as important as how we say it. [17:18] Our brains process nonverbal communication. All of this other stuff makes a huge difference. [17:40] The nail salon example from episode two was an example of being too literal. They had an outdated sign that sent a negative message to our subconscious brains. They were able to turn this negative into a positive just by changing the wording. [21:34] Framing is at the heart of the concept of loss aversion, which was the focus of episode 9. [21:48] Framing something as a loss is more likely to get someone to take an action than framing it as a gain. [21:59] The motivation of a loss is twice as powerful as the motivation of a gain. This is also called Prospect Theory. [22:58] Examples of framing coming into play. A food labeled as 90% fat free is more attractive than one labeled as 10% fat. [23:22] This is actually saying the same thing, but the way it is framed or what we hear makes one option sound better than the other. [24:09] Last week, I talked about the US open. Saying “Serena lost” has a different connotation than saying “Osaka won.” [24:52] The frame of our story and our experiences shapes the world that we live in. Framing is about what we say and who we say it to. [25:47] When talking to clients, I focus on “considering the ripples.” [27:36] Tversky did a test on his colleagues at Harvard medical school, having them read statistics about two treatment options for lung cancer – surgery or radiation. [28:35] People choose options that are framed in a positive light. [29:26] One other fantastic example of framing from Tversky and Kahneman is called the “Asian disease problem.” [31:42] The principal in this story is called OPTIMISM BIAS, and it will be a topic of a future podcast. [32:22] The three different categories of framing: Risky choice, attribute framing, and goal framing. [34:18] . Have you ever heard commercials for Chevron with Techron? We assume that Techron is something valuable, but it's actually a name that Chevron made up. [35:33] Think back to episode 11 on Anchoring and Adjustment, when I asked you if there are more or less than 10,000 emperor penguins in Antarctica. The same way your subconscious assumes I must know something about populations, your brain assumes brands must know something more about gas. [36:56] Ford calls itself "America's best-selling brand". That's actually an empty claim that sounds good. Yet, it means something to your brain. [38:06] An example about “AVG DAY CARE”. Is this a good name? [41:21] Next week I'm going to dig into the science of choosing the right numbers and how to use statistics in your messaging. [41:48] If your toothpaste is recommended by 4 out of 5 dentists, does that mean 1 in 5 dentists don't recommend that toothpaste? [42:56] Some of the most misleading terms in real estate and what they mean. Cozy mean small. Charming means old. Convenient location means loud. Etc. [44:25] This is also getting into the concept of PRIMING – which is going to be the topic of episode 18. [44:41] The way you explain something sets an expectation and can impact the way someone feels about the whole experience. [46:05] All the adjectives included into a description could be considered the frame. [49:08] When I worked at the credit union our biggest competitor claimed they were “a member owned, not for profit credit union” even though, that is basically the definition of a credit union. [55:26] Next week, episode 17, is taking framing a step further, into the best ways to display numbers, when you should use each one, and more. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Links and Resources: Episode 9 Behavioral Economics Foundations: Loss Aversion Episode 11 Behavioral Economics Foundations: Anchoring and Adjustment Episode 12 Behavioral Economics Foundations: Relativity Episode 14 Behavioral Economics Foundations: Scarcity Episode 15 Behavioral Economics Foundations: Availability Difficult Happens Episode 29 Why your subconscious is the Real Boss with Melina Palmer Cinematic Syndicate 52 Card Media Jennifer Findlay Portraits The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them) Episode 8 What is Value? Episode 2 The Top 5 Wording Mistakes Businesses Make Prospect Theory: An Analysis of Decision under Risk Thinking Fast and Slow Episode 7 Change Management (It’s Still Not About The Cookie) All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects 10 Tips Gas Stations Don't Want You to Know America’s best-selling car brand is not American ‘Cozy’ or Tiny? How to Decode Real Estate Ads

What is shaking in California? Our resident geotech join us to talk about the leaning tower of San Francisco, the California High Speed Rail, Techron gas, and renewables in Texas.

What is a Branded Gas Station? Branded stations are what we see around us the chevrons, the shells, the marathons, the Bps the Mobil stations, all these are examples of branded stations. On the other hand, the unbranded stations are the one that you also see around you like the quick stop, the express mart, where you will see names like that but no sign of a branded logo anywhere. The primary difference between a branded and unbranded is the fuel additive most every brand use. Most brands use millions of dollars in advertising their brand and about their fuel quality due to the additive they sue. I am sure you have seen words like Chevron with Techron, or similar type of advertisements These additives are mostly designed to improve fuel economy and clean your fuel system and reduce carbon emission.  Naturally you should ask what about the people that buy unbranded fuel? What happens to them? Do they all suffer from lower fuel economy and dirty fuel system? Well no, they are not, The government has a lot to say about the quality of fuel, such as the octane, sulfur content, vapor pressure, quality, lead content, ethanol content, etc. There is a very specific standard that ALL fuel must meet before it may be legally distributed and sold in most countries. So in reality, the ONLY difference in quality between branded and unbranded fuel is the additive that branded suppliers add. They also add a massive amount of marketing for that additive, trying to convince the consumer that the additive is worth the extra 5 to 25 cents per gallon. Chevron with Techron, Shell Nitrogen Enriched gasoline, Conoco and Phillips 66 add twice the amount of detergent, as just a few examples. You may also ask then why buy branded when we can save money by buying unbranded. Well again you can do that, but most people with expensive new cars tend to stay with branded fuel as they want that extra additive, it gives them a mental peace, not to mention typically the branded stations are cleaner, brighter, and they all have to maintain a certain standard to remain branded. Just remember the chemical standards set by the federal government for gasoline are more than sufficient for your car. In fact, car engines are designed to operate on gasoline refined to meet those basic standards. To be honest, purchasing the more expensive, branded gasoline is an unnecessary expense that is marketed as a “must have” for higher end vehicles. However, many consumers see branded fuels to be more trustworthy and are often willing to pay a little more for that peace of mind. From a retail perspective, it’s important to consider your customer's comfort level in this regard.   Let's identify few of the top brands for the US market. Shell Also known as Royal Dutch Petroleum Corp. Shell is based out of the Netherlands. It is the 7th largest company in the world and the 2nd largest oil company in the world. They have a very strong presence in the US also not to mention a very strong credit card base.   Chevron Texaco Chevron is an American company; it has active businesses in more than 180 countries in the world. It too has a very strong presence throughout the US.   Exxon Mobil Exxon Mobil is by far the largest oil company in the world. Especially after the merger of Exxon and Mobil in late 90's they truly became the largest of all oil companies. Naturally they are the strongest brand as well with a very strong credit card base   Conoco Phillips Conoco merged with Phillips in early 2000. Lately they are establishing a brand call Phillips 66, but when it comes to strong brand recognition and a strong credit card base they fall short when you compare them to the other brands like Exxon or Chevron Valero Valero is also a fortune 500 company like all other names I mentioned beforehand. Valero has one of the largest retail operation in the US with almost 7000 retail and wholesale outlets. Marathon Marathon also owns Speedway and thus they are the nation's second-largest chain of company-owned and operated gas stations. BP Also known as British Petroleum headquartered in London, England. It is also the 6th largest oil company in the world. BP has a very large presence in the gas station and retail sector. They have over 7,000 gas stations in the US and little over 17,000 worldwide. So they too have a very strong credit card base in the US. Advantages of having a branded business: The image The support The credit card base The Marketing Disadvantages of Having a Branded business: The Price Difference The cost of Image The upgrade cost The quarterly inspection Advantages and disadvantages of having a nonbrand business: Lower price vs. higher price Freedom to do whatever vs. following branded company guidelines. Bottom line: If you are in the market for a gas station, don't try to find a specific brand, instead, try to find a good and profitable business first. Your focus should be on the profitability of the business and not on what brand the business is carrying.  But if your heart is set on brands, then look and see what are the two strongest brands in your city or locality, then figure out which one of those is not nearby where you are looking to start your business. If you are building a gas station from scratch, then things become little different. As most jobbers that represent these branded oil companies offer some incentives to brand with their company. For example, if you are building a new station, and the projection says your business will pump around 70,000 gallons a month then some of the local jobbers may offer you a good amount of money up front to brand with them. Don't forget they are offering you the money to offset the branding cost you would have to pay to erect their price sign, to wrapping the canopy and the building according to their image guidelines. Typically you would have to sign a 10 year fuel supply contract to get that money also. It is a good idea to ask and get offers from 2-3 brands and see who is offering you the best deal. Hope I was able to clarify the questions some of you have asked before. If you have any other question, please feel free to send me an email at shabbir@gasstationbusiness101.com. You can also join my new Facebook group by going to http://ShabbirHossain.net Also, don't forget to sign up for our newsletter as I will be sending out some valuable information again very soon. So don't miss out on that, and again it is all free, and I will not try to sell you anything. Just go to http://GasStationBusiness101.com/subscribe   Cheers!

Sup Good Congressmen 2014 is coming to an end , I hope that we all had a good year, filled with beautiful memories and teachings to be carried through the rest of our lives. Since we at the end of the year, we have to bring it to an end in the traditional Asylum way with the 2014 Curtain Close edition of the five year old series. I'd like to thank the soldiers who graced the DHC front lines this year, namely Eon Kganyago , Duke Dwane, Mmely , Guztav Fortuin and this editions guest mixers Main K Lefifi and DBlog. YOUR EFFORTS ARE APPRECIATED This editions main mix features tracks by Shur I Kan, Pablo Bolivar, Alex Agore, Joseph Teruelle, Bas Amro & one of my brother's favourite artists, James Johnston. We also got the big man Nelson Mandela on deck too. Much respect to him. Dblog, ,a big brother of sorts in thr industry to a lot of us Pretorian cats, delivers a phat session straight outta his Techron homeland. Straight Tech with no holds barred yeah :) Main K delivers a chilled guestmix. It is perfect for a long drive ,as I found a couple weekends ago as I travelled from Pretoria to Johannesburg with my homie Ipeleng. Perfect for that braai session. Do check it out On a sombre note, we'd like to announce that The Asylum Xpress will not be held this year due to technical reasons. I extend my apologies to all those who looked forward to another deep serving , we will make up for it in a big way come 2015. Humble apologies :( Please don't forget to wish me a happy birthday on Friday, I only turn 19 once so please do make it memorable for a brother :D As per policy (lol), email me at ASYLUMKBL@GMAIL.COM for the playlist. It will be uploaded on the podomatic page after a couple of weeks. Facebook Page : Deep House Congress Twitter : http://twitter.com/Episode88 WhatsApp : 072 418 4609 DHC account : http://twitter.cpom/dhcongress Instagram : @Episode_88 DHC would like to wish you all a Merry Christmas and a prosperous 2015 DHC - NOW & FOREVER #M&M

Dblog, ,a big brother of sorts in thr industry to a lot of us Pretorian cats, delivers a phat session straight outta his Techron homeland. Straight Tech with no holds barred yeah :)