Podcasts about try these

Cold and Flu Season? Try These 5 Immune-Boosting Foods for Kids!As the weather cools down and winter bugs start circulating, keeping your kids healthy can feel like a full-time job. But here's some good news: one of the most effective ways to support your child's immune system doesn't come from a supplement bottle — it starts in your kitchen.In this episode of the Natural Super Kids Podcast, we're sharing five simple, science-backed food hacks that strengthen your child's immune system naturally. These tips are perfect for busy parents, picky eaters, and families who want to feel empowered when it comes to supporting immunity during winter.Here's what we cover:Why letting garlic sit before cooking can unlock powerful antimicrobial compounds that is beneficial to the immune system.How A2 dairy (from Jersey, Guernsey, sheep or goats) supports gut and immune health and may reduce inflammation.How adding superfood powders into your kid's meals (they won't even notice it's there)  is one of the best ways to boost your child's iron, zinc, and vitamin A levels.Easy ways to use immune-boosting herbs in everyday meals.How probiotic-rich foods support a healthy gut — where 70% of the immune system lives!

DESIGN YOUR FAMILY'S UNIQUE HOMESCHOOL THAT YOU'LL LOVE! https://littlebylittlehomeschool.com/blueprint     I promise that I'm not adding "one more thing" to your to-do list. But, the summer typically means a bit of a break from academics for homeschool families. The curriculum is great, but if you child is not prepared for the world when they step out on their own, they'll have a lot of catching up to do, no matter what level of math they achieved, the science experiments you did, or the classic books they've read. Don't get me wrong, those things are fine. But, there is more to life than book knowledge.  There is real life where they'll need to know how to interact, get along with, and function well with others, if for no other reason than for their Christian witness. I'm hoping you have a little more brain space with your usual routine set aside for the summer to focus on teaching and growing soft skills in your homeschooler of any age. I've got a lot of ideas for you...pick 1 or 2 that seem the most important and see how you can be intentional this summer! ♥ Leigh       LITTLE BY LITTLE HOMESCHOOL CONFERENCE TICKETS:  https://littlebylittlehomeschool.com/conference   GET EXCLUSIVE MENTORSHIP WITH LEIGH https://littlebylittlehomeschool.com/mentorship   SIMPLIFY YOUR MEAL PLANNING https://littlebylittlehomeschool.com/meal   CREATE YOUR HOMESCHOOL FAMILY'S HOME TASK SYSTEM https://www.littlebylittlehomeschool.com/tidyhome      Website -  https://www.littlebylittlehomeschool.com Newsletter -  https://littlebylittlehomeschool.subscribemenow.com/ Community - https://www.facebook.com/groups/homeschoollifestylecommunity  Follow - https://www.instagram.com/littlebylittlehomeschool/ Connect - info@littlebylittlehomeschool.com   Listen to these related episodes: 131. Struggling With Meltdowns? Try These 7 Ways to Help Your Young Child Manage Their Emotions    153. The Worst 4 Mistakes You Must Avoid In Your Homeschool: Confessions From A Veteran Homeschooler    239. 5 Habits That A Busy Homeschool Mom Needs to Ditch Today 

CREATE YOUR HOMESCHOOL FAMILY'S HOME TASK SYSTEM https://www.littlebylittlehomeschool.com/tidyhome    Every day is full of choices on how to spend your time as a homeschool mom. Some lead to positive outcomes. Some to what appears to be benign results. And others don't add anything good to your days. After all the years of raising babies up through young adults, I know what it's like to want days that overall are just better. I've tried all the things, but mastering specific times in my day has had the biggest impact on our homeschool days. You'd think that it was the curriculum or the amazing educational resources that you use that determines a day. Yes, those can add good things. But, let me share what will move the needle forward much faster and help you to accomplish those good homeschool goals. Grab a pen and paper because I have a few things you'll want to jot down! ♥ Leigh     RECEIVE LITTLE BY LITTLE HOMESCHOOL CONFERENCE UPDATES: https://littlebylittlehomeschoolconference.subscribemenow.com/   JOIN THE MENTORSHIP https://littlebylittlehomeschool.com/mentorship DESIGN YOUR FAMILY'S UNIQUE HOMESCHOOL THAT YOU'LL LOVE! https://littlebylittlehomeschool.com/blueprint      Website -  https://www.littlebylittlehomeschool.com Newsletter -  https://littlebylittlehomeschool.subscribemenow.com/ Community - https://www.facebook.com/groups/homeschoollifestylecommunity  Follow - https://www.instagram.com/littlebylittlehomeschool/ Connect - info@littlebylittlehomeschool.com   Listen to these related episodes: 131. Struggling With Meltdowns? Try These 7 Ways to Help Your Young Child Manage Their Emotions    153. The Worst 4 Mistakes You Must Avoid In Your Homeschool: Confessions From A Veteran Homeschooler    241. Can You Successfully Homeschool On A Budget? 8 Ideas To Help Your Family

Struggling with homeschool sibling fights? Try these 3 simple strategies to reduce conflict and build stronger sibling bonds. The post Tired of Homeschool Sibling Fights? Try These 3 Simple Strategies! appeared first on Capturing the Charmed Life.

Grab the Joy In The Journey 40-day devotional, to find biblical joy even in the hardest seasons of motherhood.   Episode 238 // Stress is inevitable. It's not fun - but we know it will happen eventually. And when stress hits us, we need to know there is a light at the end of the tunnel!   Well, friend, my family has been going through a very stressful season. The past 3 weeks, but even bigger - the past year and a half. We're enough on the other side of it that I can look back and see some lessons learned and things that helped.   So join me today for encouragement. I want to share my heart with you, along with 10 encouragements that I've noticed comparing the past 3 weeks (of stress!) to the past year and a half (of different stress!) - I've seen the Lord's goodness, and I want to share it with you!   Hop in, friend, and let's find encouragement together.    hugs & blessings, Jess   RESOURCES FOR YOU   FREE: Grab your FREE 51 Self Care Ideas list today.   DEVOTIONAL: Grab the Joy In The Journey 40-day devotional, to find biblical joy even in the hardest seasons of motherhood.   LISTEN NEXT: Feeling Like A Stressed Out Mom? Try These 9 Helpful Tips. (Episode 139)   GET MORE & SUPPORT THE SHOW   NEW in our Patreon community this year - daily(ish) devotionals to encourage your faith and family life: Support the show on Patreon today.   Please leave a 5-star review and share the link to this episode with a friend who needs encouragement today!   FIND EXACTLY THE RESOURCE YOU NEED: Faith | Marriage | Parenting | Emotions | Communication | Home & Family | Freebies | Devotionals | Blog | Pinterest   DISCLAIMERS    I am a licensed therapist in South Carolina, but this podcast is not therapy. I may use affiliate links and earn a small commission if you purchase through my links. Read my full disclaimers here.   MISSION   Love Your People Well is all about helping you ENJOY family life as you build healthy, happy, and holy family relationships. Keep Jesus at the center of it all and joy at the center of your days.   Find your resources, devotionals, and more support at www.LoveYourPeopleWell.com

Alright, fam, buckle up because today, I'm dishing ALL the tea on what nobody tells you about moving abroad. Yep, I uprooted my cozy life in Austin, Texas, and moved the entire fam-bam halfway across the world to Dubai. And let me tell you—it has been a rollercoaster. The good, the challenging, the straight-up shocking—I'm laying it all out for you in this solo Soulcast. From the unexpected joys (hello, next-level safety and international community vibes) to the straight-up struggles (mamas, jet-lagged toddlers starting school two days post-move—what was I thinking?!), this episode is for anyone who's ever considered shaking things up and saying YES to a whole new adventure. Let's get into it! What you'll get out of this episode…  Moving abroad is thrilling but requires resilience for growth. Moving abroad shocks your system—prioritize rest, not just logistics. Kids are resilient, but routine is crucial. Dubai life is next-level for safety, support, and opportunities. A strong foundation is key, or the glam will overwhelm you. Before moving, assess your network, trust your gut, and embrace adventure. TIMESTAMPS 00:00 - Welcome to The Brave Table: My Big Move Abroad 02:00 - The shocking stats on Americans who never leave their hometowns 04:30 - What I got COMPLETELY wrong about moving with kids 06:45 - Jet lag, school drop-offs, and the reality of getting sick mid-move 10:30 - The emotional side of leaving familiarity behind 12:00 - Why having a solid center is non-negotiable 14:00 - The SAFETY factor: What hit me hard before we left the U.S. 16:30 - The support system you didn't know existed abroad 19:00 - The insane efficiency of life in Dubai (DMV in 45 min?!) 22:30 - The three things you MUST consider before moving abroad 24:00 - Wrapping up: Are you ready to say YES to the adventure of your life? To receive a free gift, email a screenshot of your 5-star review of The Brave Table to support@globalgrit.co

In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise sales, and reputation management. DJ has worked with major brands such as Hyundai, Toyota, and NASCAR, and has a wealth of experience in improving online brand reputation and increasing site traffic and conversions. As the CMO of Shopper Approved, DJ shares insights into creating an integrated marketing strategy that delivers a cohesive brand experience to delight customers. The conversation kicks off with DJ's entrepreneurial journey, including his early success in the limousine business, where he differentiated his service by providing a five-star experience. This strategy of exceeding customer expectations is a recurring theme throughout the episode. DJ emphasizes the importance of an integrated marketing strategy, where every department aligns to deliver on the brand promise, ensuring a consistent and memorable customer experience. In this episode: Discover how to create a five-star customer experience that delights and retains clients. Learn the importance of an integrated marketing strategy for brand consistency. Understand the role of reputation management in driving traffic and conversions. Explore strategies for leveraging reviews and Q&A content to enhance SEO and brand authority. Gain insights into the peak-end rule and its impact on customer satisfaction. Show Notes: 00:00:00 - Introduction Melina Palmer welcomes DJ Sprague and introduces the topic of integrated marketing and reputation management. 00:04:00 - DJ's Background DJ shares his journey from running a limousine business to becoming CMO of Shopper Approved. 00:12:45 - Creating a Five-Star Experience DJ discusses the importance of exceeding customer expectations to create memorable experiences. 00:22:00 - Integrated Marketing Strategy The conversation explores how integrated marketing ensures consistency across brand touchpoints. 00:35:00 - Reputation Management DJ explains how effective reputation management can boost traffic and sales. 00:45:30 - Leveraging Q&A for SEO Strategies for using Q&A content to improve search rankings and brand credibility. 00:49:47 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with DJ: LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Reputation King, by Scott Brandley and DJ Sprague What Your Customer Wants and Can't Tell You, by Melina Palmer Choice Hacking, by Jennifer Clinehens Elements of Choice, by Eric Johnson Alchemy, by Rory Sutherland Top Recommended Next Episode: Robert Cialdini Interview (ep 157) Already Heard That One? Try These:  Disney (ep 144) Rory Sutherland Interview (ep 373) Surprise & Delight (ep 60) Peak-End Rule: Why Averages Don't Always Matter (ep 97) Roger Hurni Interview (ep 405) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

If running your health business seems so hard and you're busy plugging holes, fixing leaks only to realize you've got another hole in the roof, this is for you.  The single most important question to ask… and it's not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less…    The single most important question to ask is:  Who are you?  That's the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be around you. In order to identify why running your business seems so hard and get into a flow, we're going to ask several questions today so you can …. Meet you.    Questions we cover in this podcast:  How do you assess your strengths and weaknesses objectively? How do you know whether you need a compliment or a clone of you?  What's the definition of that?  Do you know your strengths? How have you implemented them in the last week?  What could you do better? What triggers you?    When staff say, they're working on or describe their role as taking care of “The stuff and the things”… triggers me. When my team members who are integrators who are hired to pay attention to detail can't articulate exactly what they are doing, and use this nondescript way of describing how they spend their time and my money, that's a trigger.    Key Questions to Reveal Why Running Your Health Business Seems So Hard What do you need to communicate to others about working with you?  What do you need in order to be productive?  When you're stressed you need….? Are you detail oriented? Need lots of details to make a decision? Do you like to gather the details?  Do you need data to make decisions? Do you want to be the one to collect the data?    If Running Your Health Business Seems So Hard, Try These:  Tests like Kolbe, Color Code, Disk Personality, or the Ennigram can reveal how you make decisions but ultimately they point out why certain things irritate you, motivate you, drain you or inspire you. Most of us want more motivation and inspiration!  You also will learn how you relate to others or why you need them on your team to relate to customers that you cannot.  You need them, but you also need to know that these people don't communicate in the same way as you, and they could irritate you or vice versa.  You've got to know when you need someone to clone you, meaning you're going to have them do a job that you do really well and love, but now need to hand off to someone or need more hands on deck, and when you need a compliment. That is, you need someone good at things you're not, who loves doing things you hate or that drain you.    Other Episodes You Might Like:Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches: https://fitnessmarketingacademy.com/fitness-business-in-2023/ When and How to Ask for Help Growing Your Health Business: https://fitnessmarketingacademy.com/growing-your-health-business/ Hiring Interns for Your Health Business & Personal Growth: https://fitnessmarketingacademy.com/hiring-interns-for-your-health-business/    Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/

On this episode of Shift with CJ, we dive into the fascinating world of brain science with Dr. Fredric Schiffer, Harvard psychiatrist, author, and the mind behind Dual Brain Psychology. Dr. Schiffer breaks down how understanding the brain's left and right sides can help us tackle anxiety, trauma, addiction, and more. You'll learn about easy, practical ways to tap into your mind's power and gain insights into your emotional well-being.What We Talked AboutDual Brain Psychology 101Turns out, your left and right brain are like two personalities with their own perspectives. One side might be logical, while the other is emotional—think “teamwork or tension.”Why Trauma Sticks AroundPast trauma doesn't just vanish—it hides in one side of the brain, affecting your emotions and behaviors without you realizing it.Cool Brain HacksSimple tricks like using an envelope or even your hand to block one side of your vision can shift your mood and help you process tough emotions.Healing Tools Anyone Can UseNo fancy gadgets needed! Dr. Schiffer's techniques are low-tech and accessible. But if you're into cutting-edge biohacking, his LED light therapy might blow your mind.Eastern Wisdom Meets ScienceThe conversation ties ancient ideas like yin-yang and energy channels to modern neuroscience. It's all about balance.Key TakeawaysYour Brain is a Tag Team: Each side of your brain has a role, and sometimes they clash. Learn to get them working together.Trauma's Long Shadow: Big or small, past trauma can shape your present. Recognizing it is the first step to healing.Simple Fixes Can Work Wonders: Tools like visual field exercises or naming your emotional side can help manage stress in real time.Your Brain Can Be Rewired: With consistent practice, you can retrain your brain to respond better to life's challenges.Patience is Key: Change takes time, but it's totally worth it.Try These 5 Things TodayPlay the Envelope Game: Block one side of your vision and see how your emotions shift. This little trick can help identify which brain side dominates your stress.Talk to Yourself: Give names to the logical and emotional sides of your brain (e.g., “Logical Lucy” and “Emotional Emily”) and have a chat when you feel out of whack.Revisit Your Past: Think about a past trauma—how does it affect you today? Reflecting on it with an open mind can help you let it go.Shift Your Focus: When you're feeling overwhelmed, use visual or light-based techniques to recalibrate your brain's balance.Go Easy on Yourself: Healing and growth don't happen overnight. Keep at it, and don't rush the process.Why You'll Love This Episode Dr. Schiffer makes brain science approachable, with practical tips and mind-blowing insights that are easy to apply. Whether you're struggling with anxiety or just want to understand yourself better, this episode is packed with tools to help you thrive.

Get Him To Open Up Emotionally? TRY THESE 7 THINGS  ‬ ‪ Is your guy from the generation where they learned boys don't cry and to be a man means stuffing your emotions? Don't worry, you're not alone. Unlearning these lessons can be time consuming but it's not impossible for your guy to do the […] The post Get Him To Open Up Emotionally? TRY THESE 7 THINGS appeared first on Understand Men Now With Jonathon Aslay.

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the Arctic embrace winter, as well as her new book, How to Winter, which explores the opportunities that winter presents both literally and metaphorically. As the episode is released on Thanksgiving, it serves as a timely reminder to shift our mindsets from viewing winter as a bleak season to one full of potential and joy. Kari shares practical strategies for embracing winter, such as focusing on the positive aspects of the season and adapting our routines to align with the natural rhythms of winter. She also delves into the broader application of these mindset shifts, offering insights on how to navigate personal "winters" in our lives, such as career setbacks or health challenges. In this episode: Discover how mindsets influence our perception of winter and how to shift from a "winter is dreadful" to a "winter is wonderful" mindset. Learn practical strategies for embracing winter, including adapting to the season and finding joy in winter activities. Explore the metaphorical application of winter mindsets to personal challenges and how to find opportunities in adversity. Understand the power of rituals and how they can transform mundane tasks into meaningful experiences. Gain insights into the role of light and creativity, and how dim lighting can enhance creativity and intimacy. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Kari Leibowitz and the topic of embracing winter mindsets. 00:02:00 - Kari's Background Kari shares her journey in health psychology and her research on winter mindsets in the Arctic. 00:10:00 - Winter Mindset Research Discussion on how people's mindsets about winter can influence their experience and well-being. 00:25:00 - Practical Strategies for Embracing Winter Kari shares tips for adapting to winter and finding joy in the season's unique opportunities. 00:35:00 - Metaphorical Winters Exploration of how winter mindsets can be applied to personal challenges and career setbacks. 00:45:00 - The Role of Rituals Discussion on how rituals can transform mundane tasks into meaningful experiences. 00:50:00 - Light, Creativity, and Intimacy Insights into how dim lighting can enhance creativity and intimacy. 00:55:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Kari: LinkedIn Kari's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Good Habits, Bad Habits, by Wendy Wood Indistractable, by Nir Eyal How to Change, by Katy Milkman Happier Hour, by Cassie Holmes How to Winter, by Kari Leibowitz Top Recommended Next Episode: Tapping into the Power of Habit (ep 368) Already Heard That One? Try These:  Habits (ep 256) Status Quo Bias (ep 376) Katy Milkman Interview (ep 151) Wendy Wood Interview (ep 428) Sludge (ep 384) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Try THESE 5 things to cheer you up

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leaders in creating agile and productive environments, drawing from her role as an executive in charge of transformation at international firms like ANZ Bank. Throughout the episode, Siobhan discusses the concept of the hive mind and its application in business, emphasizing the importance of understanding group intelligence (GQ) alongside traditional IQ and EQ. She shares insights from her book, including case studies from her career, and explains how organizations can overcome challenges by diagnosing patterns and reframing roles. The conversation also delves into the nine laws of group dynamics and the role of storytelling in facilitating change. In this episode: Discover the significance of group intelligence (GQ) in modern workplaces. Learn about the nine laws of group dynamics and how they can transform organizations. Explore the parallels between bee behavior and business ecosystems. Understand the role of storytelling in driving meaningful change. Gain practical insights into diagnosing and addressing group dynamics issues. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Siobhan McHale and the topic of group intelligence in the workplace. 00:03:15 - Siobhan's Background Siobhan shares her journey from a small village in Ireland to a career in organizational psychology and transformation. 00:09:45 - The Hive Mind Concept Discussion on the inspiration behind The Hive Mind at Work and the lessons from bees. 00:15:30 - IQ, EQ, and GQ Explanation of group intelligence and its importance in navigating complex business environments. 00:22:00 - Diagnosing Organizational Patterns Insights into identifying and addressing hidden patterns in workplace dynamics. 00:30:00 - Case Study: ANZ Bank A detailed look at the successful transformation of ANZ Bank using group intelligence principles. 00:38:00 - The Nine Laws of Group Dynamics Overview of the laws and their application in business contexts. 00:45:00 - Storytelling and Change The role of storytelling in making complex ideas accessible and memorable. 00:52:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Siobhan: LinkedIn Siobhan's Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini The Speed of Trust, by Stephen M.R. Covey Drive, by Daniel Pink The Hive Mind at Work, by Siobhan McHale Top Recommended Next Episode: Change Management (ep 226) Already Heard That One? Try These:  Confirmation Bias (ep 260) That's not fair! (Inequity Aversion) (ep 224) Planning Fallacy (ep 346) Fundamental Attribution Error (ep 268) Manuj Aggarwall Interview (ep 192) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Feeling stuck and unmotivated to declutter? Pick one (or more) of these 15 rules to help you declutter your home more effectively. My personal favorites are the 12-12-12 and the 90/90 rules! Resources Mentioned: Want to find the podcast episodes that will be most helpful for you? Join the Decluttering Tips and Support for Overwhelmed Moms Facebook group for accountability and access to my podcast catalog. Also coming soon for group members - personalized playlists targeted for your specific needs! An article about the 12-12-12 rule by Julianna Poplin from The Simplicity Habit The Minimalists' Minimalist Rulebook - download yours for free Gretchen Rubin's One-Minute Rule Related Episodes: Episode 163: Overwhelmed by Clutter? Take Action with My “5-S” Formula! Episode 28: Are You Constantly Shuffling Around Piles of Papers? Steal my No-Fail Paper Processing Routine Episode 24: Instead of “Does it Spark Joy?” Ask These 4 Questions to Help You Declutter Episode 15: These 3 Words are Sabotaging Your Decluttering Efforts Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ https://www.simplebyemmy.com/podcast Learn -＞ https://www.simplebyemmy.com/resources Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/ Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Sign up for the weekly Decluttering Tips and Resources for Overwhelmed Moms Newsletter and see samples here: https://pages.simplebyemmy.com/profile Step 3: Get more personalized support with in-person or virtual decluttering and organization coaching! https://www.simplebyemmy.com/coaching

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isabel, a behavioral scientist with a PhD in public policy from Harvard University, focuses on leveraging economic and psychological forces to guide the development of technology tools for social good. The episode delves into a recent project with Lyft, where Evelyn and Isabel share key insights on using behavioral science to enhance user engagement. They discuss the Women+ Connect feature, aimed at increasing matches between female drivers and riders, and how different behavioral messaging strategies were tested to optimize driver opt-in rates. In this episode: Discover the behavioral mapping process used by Irrational Labs to identify psychological factors impacting user decisions. Learn about the three messaging strategies tested with Lyft drivers and the surprising results that emerged. Understand the importance of being "uncomfortably specific" when defining key behaviors to change. Explore how behavioral science can be applied across various industries to improve product engagement and business outcomes. Gain insights into the challenges and opportunities of incorporating behavioral science into product development. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs and sets the stage for a discussion on applying behavioral science in business. 00:05:32 - Evelyn's Background Evelyn shares her journey from product management to behavioral science and her role at Irrational Labs. 00:10:45 - Isabel's Background Isabel discusses her transition from academia to behavioral science and her passion for applying economic and psychological insights. 00:15:23 - The Lyft Project Discussion on the Women+ Connect feature and the behavioral science approach used to increase driver opt-ins. 00:25:14 - Behavioral Mapping and Messaging Strategies Evelyn and Isabel explain the behavioral mapping process and the three messaging strategies tested with Lyft drivers. 00:35:47 - Results and Insights Analysis of the test results and the surprising effectiveness of the concreteness message in changing driver behavior. 00:45:29 - Importance of Being Uncomfortably Specific The significance of defining specific behaviors and how it aids in designing effective interventions. 00:50:12 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Evelyn and Isabel: Evelyn website Isabel LinkedIn Evelyn LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Blindsight, by Matt Johnson and Prince Ghuman Using Behavioral Science in Marketing, by Nancy Harhut Immersion, by Paul Zak Top Recommended Next Episode: Sudy Majd Interview (ep 444) Already Heard That One? Try These:  A Behavioral Economics Analysis of Costco (ep 47) Disney (ep 292) Peloton (ep 338) Starbucks: A Behavioral Economics Analysis (ep 73) Amazon (ep 159) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Irrational Labs 3B Framework Case Study: Doubling New Engagement With Lyft's Women+ Connect Feature

In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a company that helps people straighten their teeth with clear aligners, and her journey to incorporate behavioral science into business practices. During the episode, Sudy shares insights from her research on consumer behavior, particularly focusing on the challenges of getting customers to return kits necessary for purchasing aligners. She discusses the surprising outcomes of applying behavioral science tactics and the importance of continuous testing and adaptation in real-world applications. The conversation also explores customer feedback, procrastination, and the psychological traits influencing consumer decisions. In this episode: Discover the intention-action gap and how it affects consumer behavior in e-commerce. Learn about the application of behavioral science tactics, such as nudging and social norms, in business. Explore the balance between qualitative and quantitative research in understanding consumer decisions. Understand the role of customer feedback in refining business strategies and improving conversion rates. Gain insights into the future of behavioral science in business and its application in digital spaces and big data. Show Notes: 00:00:00 - Introduction Melina introduces the episode and Dr. Sudy Majd, highlighting her expertise in behavioral science and e-commerce. 00:02:00 - Sudy's Background Sudy shares her journey from academia to applying behavioral science at Candid and other businesses. 00:08:00 - Challenges in Consumer Behavior Discussion on the challenges of getting customers to return kits and the initial application of behavioral science tactics. 00:15:00 - Testing and Adaptation Insights into the importance of testing and adapting strategies based on consumer feedback and psychological traits. 00:23:00 - Overcoming Procrastination Exploration of strategies to overcome consumer procrastination and improve conversion rates. 00:27:00 - Future of Behavioral Science Sudy discusses the future of behavioral science in business, including its application in digital spaces and big data. 00:29:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Sudy:  LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Blindsight, by Matt Johnson and Prince Ghuman Using Behavioral Science in Marketing, by Nancy Harhut Immersion, by Paul Zak Top Recommended Next Episode: How to Set Up Your Own Experiments (ep 63) Already Heard That One? Try These:  A Behavioral Economics Analysis of Costco (ep 47) Disney (ep 292) Peloton (ep 338) Starbucks: A Behavioral Economics Analysis (ep 73) Amazon (ep 159) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Leaders have a huge impact on the people they lead in terms of job satisfaction, morale and performance.  So do we want leaders who are running around busy, with no time to think? No, you need time and space to think, so you can be more intentional about what you're doing.  You'll make better decisions, and that will benefit your teams and your organisation (not to mention yourself). In this episode, I discuss some ideas to get more thinking time in your day, so you can lead better. >>> Stop overthinking, make sense of your emotions and start taking action: The Useful Thinking Journal. Interested in working with me? If you're ready to improve your leadership situation, click the link to apply for your complimentary 30-minute discovery call: Apply Now. Show Links:  3 Ways to Reduce Unhelpful Thinking – Practical tips to manage and reduce unproductive thought patterns. Parkinson's Law – Explanation of Parkinson's Law and how shorter meetings can increase productivity. Thoughtful Leader Podcast #156: Let's Dismantle the Cult of Busyness – Podcast discussing the need to move away from constant busyness. Too Busy at Work? Try These 5 Things – Advice for leaders feeling overwhelmed by work. Stakeholder Management Tips For the Everyday Leader – Tips to handle challenging stakeholders and maintain focus. Why Leaders Should Have a Reflective Practice – Benefits of a regular reflective practice for leadership. Risk & Reward: How to Provide Development Opportunities For Your Team – Ideas for identifying and providing team growth opportunities. Thoughtful Leader Podcast #112: Why Smart Leaders Seek Continuous Improvement – Podcast discussing continuous improvement as a leadership skill. Meaningful Work, the #1 Motivator (and How to Provide it in Your Team) – Insight on creating meaningful work for team motivation. Thoughtful Leader Podcast #73: Why We Need More Mindfulness In Leadership – Explores how mindfulness can enhance leadership.

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Apple, the delayed pricing strategy, and the clever use of framing and herding behaviors to captivate potential customers. She also explores how familiarity and celebrity endorsements are crucial to Apple's marketing success. Melina's analysis provides valuable lessons for businesses in any industry, emphasizing the importance of stepping out of the status quo and seeing opportunities from a fresh perspective.  In this episode: Understand the behavioral economics behind Apple's announcement of the Apple Card. Learn how anticipation and expectations can be strategically built to enhance customer engagement. Discover the importance of framing and herding behaviors in marketing. Explore the role of familiarity and celebrity endorsements in successful branding. Gain insights into how businesses can break free from the status quo and innovate. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the episode and explains the relevance of revisiting the Apple Card announcement. 00:04:30 - Building Anticipation Discussion on how Apple built anticipation and expectations through their strategic announcements. 00:09:15 - Delayed Pricing Strategy Exploration of Apple's decision to delay pricing announcements and its impact on customer perception. 00:14:45 - Framing and Herding Analysis of how Apple used framing and herding behaviors to influence customer decisions. 00:20:10 - Familiarity and Celebrity Endorsements Examination of the role of familiarity and celebrity endorsements in Apple's marketing strategy. 00:25:30 - Subscription Models Insights into Apple's use of subscription models and their appeal to consumers. 00:30:45 - Apple Card Features Detailed breakdown of Apple Card's features and how they are framed to appeal to customers. 00:35:50 - No Fees Message Discussion on the framing of Apple Card's no fees message and its implications. 00:40:20 - Cashback Rewards Analysis of Apple Card's cashback rewards and their behavioral economics impact. 00:42:10 - Personal Financial Management Exploration of Apple Card's personal financial management tools and their user-friendly design. 00:44:00-  Conclusion, What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Blindsight, by Matt Johnson and Prince Ghuman Using Behavioral Science in Marketing, by Nancy Harhut Immersion, by Paul Zak Top Recommended Next Episode: Paul Zak Interview (ep 437) Already Heard That One? Try These:  A Behavioral Economics Analysis of Costco (ep 47) Disney (ep 292) Peloton (ep 338) Starbucks: A Behavioral Economics Analysis (ep 73) Amazon (ep 159) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the founder of Immersion Neuroscience, a platform that measures brain activity to improve outcomes in various fields such as entertainment, education, and advertising. Throughout the episode, Paul shares insights from his extensive research, including the profound effects of oxytocin on human behavior and the importance of storytelling in building trust. He discusses the concept of immersion, a state of deep engagement driven by neurochemicals like dopamine and oxytocin, and how businesses can leverage this to create memorable customer experiences. Paul also introduces his latest venture, the SIX app, designed to measure and enhance emotional wellness by tracking peak moments of engagement. In this episode: Discover the science behind immersion and its impact on customer engagement. Learn how storytelling can build trust and influence behavior. Explore practical strategies for creating memorable customer experiences. Understand the role of emotional wellness in employee performance. Get insights into the SIX app and its potential to improve emotional health. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Paul Zak and his extensive background in behavioral neuroscience and entrepreneurship. 02:00 - Paul's Background Paul shares his journey, including his roles at Claremont Graduate University and Immersion Neuroscience. 07:00 - Neuroscience as a Service Discussion on the concept of neuroscience as a service and its applications in various industries. 12:00 - The Power of Oxytocin Paul explains the behavioral effects of oxytocin and its role in building trust. 17:00 - Immersion and Engagement Exploration of the concept of immersion and how it drives customer engagement and memorable experiences. 23:00 - Storytelling and Trust Discussion on the importance of storytelling in creating trust and influencing behavior. 28:00 - Practical Applications Paul shares examples of how businesses can create high-immersion experiences to enhance customer loyalty. 33:00 - Emotional Wellness and Employee Performance Introduction to the SIX app and its role in measuring and improving emotional wellness. 38:00 - Real-Time Feedback and Emotional Health Discussion on the app's features, including real-time feedback and its potential to enhance emotional health. 51:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Paul: LinkedIn Immersion App Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Choice Hacking, by Jennifer Clinehens Immersion, by Paul Zak Alchemy, by Rory Sutherland Top Recommended Next Episode: Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode) (ep 360) Already Heard That One? Try These:  Disney (ep 144) Rory Sutherland Interview (ep 373) Surprise & Delight (ep 60) Peak-End Rule: Why Averages Don't Always Matter (ep 97) Robert Cialdini Interview (ep 157) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizarreness effect, humor effect, pareidolia, and more, illustrating how these biases impact our decisions and interactions in both personal and professional settings. Melina also touches on the importance of storytelling in building trust and engagement, setting the stage for her upcoming interview with Dr. Paul Zak, a pioneer in the study of oxytocin and its role in storytelling. This episode is packed with insights on how to leverage our natural inclinations toward novelty and stories to enhance marketing strategies, improve customer interactions, and create compelling presentations. In this episode: Understand the bizarreness effect and how novelty impacts memory. Learn how humor and bizarreness can be effectively used in marketing. Explore the role of pareidolia in capturing attention. Discover the power of storytelling in building trust and engagement. Gain insights into biases like the empathy gap, optimism bias, and authority bias. Show Notes: 00:00:00 - Introduction Melina introduces the topic of biases toward novelty and stories and sets the stage for a rapid-fire overview of related concepts. 00:01:45 - Bizarreness Effect Explanation of the bizarreness effect and how our brains remember unusual items better than common ones. 00:03:30 - Humor Effect Discussion on the humor effect and how humorous content is more likely to be remembered. 00:05:15 - Pareidolia Exploration of pareidolia and how our brains are primed to see faces in random objects. 00:07:00 - Identifiable Victim Effect Examination of the identifiable victim effect and how personal stories are more impactful than statistics. 00:08:45 - Survivorship Bias Discussion on survivorship bias and the importance of considering all data, not just the successful cases. 00:10:30 - Just World Hypothesis Explanation of the just world hypothesis and how it affects our perception of fairness and morality. 00:12:15 - Authority Bias Exploration of authority bias and why we trust opinions from perceived authorities more than others. 00:14:00 - Reciprocity and Ben Franklin Effect Discussion on reciprocity and the Ben Franklin effect, and how favors influence future behavior. 00:15:45 - Social Desirability Bias Examination of social desirability bias and how it impacts the way we report our behaviors and characteristics. 00:17:30 - Omission Bias Explanation of omission bias and how we judge actions more harshly than inactions. 00:19:15 - Licensing Effect Discussion on the licensing effect and how doing something good can lead to justifying bad behavior. 23:12-  Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Life Saving Skill of Story, by Michelle Auerbach Magic Words, by Jonah Berger Metaphors We Live By, by George Lakoff and Mark Johnson Bridges and Barriers, by Troy Andrews Top Recommended Next Episode: Prince Ghuman Interview (ep 344) Already Heard That One? Try These:  Michelle Auerbach Interview (ep 288) Jonah Berger Interview (ep 301) David Paull Interview (ep 289) Biases Toward Novelty and Stories (ep 54) Sarah Thompson Interview (ep 259) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Everyone says homeschool should be fun. And you're over there slogging through the academics wondering if you're being lied to. You ask yourself often how you can keep your kids learning, but also create some fun memories that won't stress you out. Today's episode is here for you! We're going to explore some ideas to bring the fun into homeschool in a way that your kids might not even realize that they are learning.  You are going to walk away with a few ways that you can begin incorporating some new ideas into your homeschool today, so get ready for a boost to your home education! ♥ Leigh   Easy Grammar: https://easygrammar.com/   GET YOUR TICKET FOR LITTLE BY LITTLE HOMESCHOOL CONFERENCE www.littlebylittlehomeschool.com/conference   DESIGN YOUR FAMILY'S HOMESCHOOL WITH YOUR HOMESCHOOL BLUEPRINT https://littlebylittlehomeschool.com/blueprint    CREATE YOUR HOME TASK SYSTEM WITH THE TIDY HOME https://www.littlebylittlehomeschool.com/tidyhome   JOIN THE MENTORSHIP PROGRAM https://littlebylittlehomeschool.com/mentorship       Website -  https://www.littlebylittlehomeschool.com Newsletter -  https://littlebylittlehomeschool.subscribemenow.com/ Community - https://www.facebook.com/groups/homeschoollifestylecommunity  Follow - https://www.instagram.com/littlebylittlehomeschool/ Connect - info@littlebylittlehomeschool.com   Listen to these related episodes: 94. Use These Simple Steps to Create the Perfect Homeschool Routine For Your Family    131. Struggling With Meltdowns? Try These 7 Ways to Help Your Young Child Manage Their Emotions    171. Tired of ”Doing School at Home” and Want to Really Homeschool? Change Your Approach Today!    224. What Year Round Homeschooling Can Look Like And How It Can Be The Answer To All Your Bad Days   

The 4-day work week is becoming more popular these days, following several trials in various countries.  There are a few characteristics of the 4-day work week which I find contribute to its success. In this episode, I look at these characteristics and how we can apply them to any workplace, even if you aren't lucky enough to have a 4-day work week! Like the Show? Please Leave a Review! ✅ If you like this episode or the show in general, please take a few minutes to leave a review by clicking one of the links below. Your review really helps me to reach a wider audience of thoughtful leaders, so we can improve workplaces around the world. I appreciate you taking the time!

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a competitive edge. As a thought leader in critical thinking and decision science, he offers valuable perspectives on how to ask the right questions and interpret data for smarter business decisions. Christopher's insights are not only theoretical but also practical, drawn from his extensive experience and his acclaimed books, Drinking from the Fire Hose and Decisions Over Decimals. He emphasizes the importance of starting with the right questions to truly understand the problem at hand and how to make decisions that are both informed and intuitive. His approach to synthesizing data with judgment offers a fresh perspective on navigating the overwhelming amount of information available today. In this episode: Uncover the power of asking the right questions to make better decisions. Learn how to leverage data and intuition to drive business strategy. Discover the importance of context in interpreting data points. Explore the concept of "quantitative intuition" and how it can be developed. Understand the role of culture in fostering an environment that thrives on data-driven decisions. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Christopher Frank and highlights his extensive experience in data analytics and decision science. 00:04:12 - Christopher Frank's Background Christopher shares his journey through American Express, Microsoft, and his current role at PSB Insights, emphasizing his focus on leveraging data for smarter decisions. 00:09:35 - The Importance of Asking Questions Christopher discusses the value of starting with questions to understand the problem and make better decisions, sharing some of his favorite questions to ask. 00:16:28 - The Power of "What Surprised You?" Christopher explains how asking "What surprised you?" can unlock valuable insights and create a safe learning environment. 00:22:50 - Case Study: Outliers in Data Christopher shares a compelling story about how investigating outliers in customer satisfaction data led to significant business insights and strategic decisions. 00:30:17 - Moments of Truth in Consumer Behavior Christopher talks about identifying and understanding the critical moments that matter to consumers and how they can shape business strategies. 00:35:42 - Summary vs. Synthesis Christopher explains the difference between summarizing data and synthesizing it with judgment to make informed decisions. 00:40:05 - The Context Triangle Christopher introduces the concept of the context triangle and how it helps in interpreting data points from multiple perspectives. 00:41:05 - Conclusion, What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Christopher: Christopher on LinkedIn Christopher on X  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Decisions Over Decimals, by Christopher Frank, Paul Magnone and Oded Netzer May Contain Lies, by Alex Edmans A More Beautiful Question, by Warren Berger What Your Customer Wants and Can't Tell You, by Melina Palmer Drinking from the Fire Hose, by Christopher Frank and Paul Magnone Top Recommended Next Episode: The Most Important Step In Applying Behavioral Economics: Understanding the Problem (ep 126) Already Heard That One? Try These:  Framing (ep 296) Felicity Heathcote-Marcz Interview (ep 324) Warren Berger Interview (ep 340) Alex Edmans Interview (ep 423) Beatrix Daros Interview (ep 424) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

You might think of unproductive workplaces as ones where people aren't doing much.  I've found it's quite the opposite – often people are running around madly… being busy. In this episode, I take a look at the cost of an unproductive workplace (other than just the money) and some of the common signs that we might hear that make it a bad place to be! Like the Show? Please Leave a Review! ✅ If you like this episode or the show in general, please take a few minutes to leave a review by clicking one of the links below. Your review really helps me to reach a wider audience of thoughtful leaders, so we can improve workplaces around the world. I appreciate you taking the time!

How Do You Get Children to Eat Their Vegetables? Try These 9 Tips by Laurie Marbas MD at VegNews.com   Original post: https://vegnews.com/children-eat-more-vegetables-tips    Related Episodes: 713: Dietitian: Kindness Starts On Kids' Plates by Taylor Wolfram at Mothers Against Dairy posted at All-Creatures.org 625: Dinner Ideas for Picky Eaters: What's Wrong With Plain Pasta? by Brigitte Gemme at VeganFamilyKitchen.com 499: [Part 2] 5 Simple Ways to Improve Kids' Gut Health Using Diet & Lifestyle by Ocean Robbins at FoodRevolution.org 498: [Part 1] 5 Simple Ways to Improve Kids' Gut Health Using Diet & Lifestyle by Ocean Robbins at FoodRevolution.org 394: 10 Valuable Tips on Vegan Parenting by Jessica Anderson at HappyCow.net 143: Plant Based Kids by Veerle Vrindts at ProVeg.com Launched in 2000, VegNews is the largest vegan media brand in the world. They have a best-selling plant-based magazine, and they create amazing content from food and fashion to travel, celebrity interviews, beauty and health info, a meal planner, and vegan travel excursions. Their Guide section on their website is full of great information and they have an online shop where you can find cookbooks, foods, kitchen tools, vegan meal delivery services. They also have a website, VeganWeddings.com. Please visit www.VegNews.com for a wealth of resources.    How to support the podcast: Share with others. Recommend the podcast on your social media. Follow/subscribe to the show wherever you listen. Buy some vegan/plant based merch: https://www.plantbasedbriefing.com/shop    Follow Plant Based Briefing on social media: Twitter: @PlantBasedBrief YouTube: YouTube.com/PlantBasedBriefing  Facebook: Facebook.com/PlantBasedBriefing  LinkedIn: Plant Based Briefing Podcast Instagram: @PlantBasedBriefing #vegan #plantbased #plantbasedbriefing #vegankids #plantbasedkids #eatyourveggies   

Bashing the boss is a favourite pastime for many employees. We don't want to be a boss that's worthy of this sort of treatment, so in this episode I take a look at some of the common reasons why people generally complain about their boss. Then we can do things differently and give them fewer things to complain about! Like the Show? Please Leave a Review! ✅ If you like this episode or the show in general, please take a few minutes to leave a review by clicking one of the links below. Your review really helps me to reach a wider audience of thoughtful leaders, so we can improve workplaces around the world. I appreciate you taking the time!

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how our brains are wired to perceive ourselves and the world around us. This episode, originally aired in April 2019, provides a rapid-fire overview of various biases that impact our personal and professional lives. Melina discusses optimism bias, planning fallacy, naive realism, false consensus effect, and more, offering insights into how these biases shape our decisions and interactions. Through practical examples and relatable anecdotes, Melina helps listeners understand the complexities of their own biases and how to leverage this knowledge for better decision-making and improved interactions with others. Listeners will gain valuable insights into the importance of recognizing and addressing personal biases, and how doing so can lead to greater success in both personal and professional contexts. This episode serves as a comprehensive guide to understanding the hidden forces that influence our thoughts and actions, making it a must-listen for anyone looking to enhance their self-awareness and communication skills. In this episode: Identify and understand various personal biases and their impact on decision-making and interactions. Leverage knowledge of biases like optimism bias and planning fallacy to set realistic goals and expectations. Improve communication and collaboration by recognizing and addressing biases such as naive realism and false consensus effect. Utilize insights from biases to enhance marketing strategies and customer interactions. Foster better relationships and teamwork by acknowledging and mitigating the influence of biases like egocentric bias and social comparison bias. Show Notes: 00:00:00 - Introduction Melina introduces the topic of personal biases and sets the stage for a deep dive into how these biases affect our lives and careers. 00:02:00 - Optimism Bias Discussion on optimism bias and how it leads people to believe they are more likely to experience positive outcomes than others. 00:04:00 - Planning Fallacy Exploration of planning fallacy, the tendency to underestimate how long tasks will take, and its implications in personal and professional settings. 00:06:00 - Naive Realism Melina explains naive realism, the belief that we see the world objectively while others are biased, and its impact on communication and collaboration. 00:08:00 - False Consensus Effect Examination of the false consensus effect, where people overestimate how much others agree with them, and strategies to overcome it. 00:10:00 - Illusion of Asymmetric Insight Discussion on the illusion of asymmetric insight, where individuals believe they understand others better than others understand them. 00:12:00 - Illusion of Transparency Melina explores the illusion of transparency, where people overestimate how well they understand others and are understood in return. 00:14:00 - False Uniqueness Bias Analysis of false uniqueness bias, where individuals believe their experiences and problems are unique compared to others. 00:16:00 - Forer Effect Introduction to the Forer effect, also known as the Barnum effect, where people believe vague, general statements are highly accurate for them. 00:18:00 - Illusion of Control Discussion on the illusion of control, the tendency to overestimate one's influence over external events, and its impact on behavior and decision-making. 00:20:00 - Egocentric Bias Exploration of egocentric bias, where individuals believe they do more work than others, and strategies for overcoming it. 00:22:00 - Social Comparison Bias Examination of social comparison bias, where individuals favor candidates who are not in direct competition with their own strengths. 00:24:00 - Spotlight Effect Discussion on the spotlight effect, where people overestimate how much others notice their appearance or behavior. 00:26:00 - Overconfidence Effect Melina explains the overconfidence effect, where people are more certain in their answers than they should be, and its implications in business. 00:28:00 - Pro Innovation Bias Analysis of pro innovation bias, where individuals have excessive optimism about their innovations or products. 00:30:00 - Hindsight Bias and Post Purchase Rationalization Discussion on hindsight bias and post-purchase rationalization, where individuals justify their decisions after the fact. 00:32:00 - Choice Supportive Bias and Illusion of External Agency Examination of choice supportive bias and illusion of external agency, where people believe their choices were more informed than they were. 00:34:00 - Illusion of Validity and Conservatism Belief Revision Melina explores the illusion of validity and conservatism belief revision, where individuals stick to their beliefs despite new evidence. 00:36:00 - Continued Influence Effect Discussion on the continued influence effect, where people continue to believe misinformation even after it has been corrected. 00:38:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Happier Hour, by Cassie Holmes You Have More Influence Than You Think, by Vanessa Bohns What Your Employees Need and Can't Tell You (ep 225) Mentoring, by Dr. Ruth Gotian and Andy Lopata The Success Factor, by Ruth Gotian Top Recommended Next Episode: Planning Fallacy (ep 346) Already Heard That One? Try These:  Optimism Bias (ep 34) What Your Employees Need and Can't Tell You (ep 225) Biases Toward Others (Including Groups) (ep 314) Vanessa Bohns Interview (ep 318) Hindsight Bias (ep 396) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Exploring the “Planning Fallacy”: Why People Underestimate Their Task Completion Times Five Most Daunting NFL Stadiums for Visiting Teams Scarlett Johansson & Brie Larson Play ‘Who Saves the World? Girls!' The Trouble With Overconfidence

Creating a curated wardrobe with clothes you love to wear every day isn't complicated! Here are my 5 best tips from my previous episodes to help you with your wardrobe refresh! Resources Mentioned: Try a color analysis from Color Guru - use my special code OVERWHELM for 10% off your order Related Episodes: Episode 10: The MOST Challenging Type of Clutter for Moms! 4 Kinds of Aspirational Clutter and How to Finally Let Go Episode 20 The Overwhelmed Mom's Guide to a Capsule Wardrobe: 5 Steps to Calm Closet Chaos Episode 33: Edit Your Closet Without FOTO (Fear of Throwing Out) with Jennifer Mackey-Mary from Everyday Style Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks Episode 137: 5 Steps to a Summer Capsule Wardrobe Episode 116: Simplify and Streamline Your Wardrobe By Shopping “Color First” with Jeannie Stith from Color Guru *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ www.simplebyemmy.com/podcast Learn -＞ www.simplebyemmy.com/resources  Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm   *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/   Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Sign up for the weekly Decluttering Tips and Resources for Overwhelmed Moms Newsletter and see samples here: https://pages.simplebyemmy.com/profile Step 3: Get more personalized support with in-person or virtual decluttering coaching! www.simplebyemmy.com/coaching

Hey, Brave Table fam! Ready for a juicy sneak peek into today's episode? Join me, Dr. Neeta Bhushan, as we dive deep into resilience—both for us as parents and our little ones. Fresh from a three-week European adventure, I'm spilling all the tea on navigating emotional turbulence while traveling, raising resilient kids, and healing your inner child. Whether you're already a parent, planning to be one, or on your own healing journey, this episode has something for you. We'll chat about the highs and lows of travel with kids, the precious lessons they teach us, and how to foster a nurturing environment for their growing personalities. Come along as we explore the magic of play, the art of patience, and the transformative power of reparenting. Don't miss it! What you'll get out of this episode…  Foster resiliency in kids by embracing life's unpredictable moments as learning opportunities Attune to the evolving needs of your children at each stage of their growth How to use stressful moments to heal your own childhood traumas and parenting patterns Discover opportunities to foster your child's unique personality and interests Make learning enjoyable through interactive activities and play To receive a free gift, email a screenshot of your 5 star review of The Brave Table to support@globalgrit.co

Want to simplify your wardrobe this summer? Curious about whether a capsule wardrobe can work for you? Today I'm sharing my 5 simple steps to help you create a summer capsule wardrobe! Resources Mentioned: **Summer Review Giveaway! ENDING SOON!**  Need a little extra cash this summer?  Have you left a written review for the podcast on Apple Podcasts yet OR shared it with a friend? I'm having a summer review giveaway from now until Sunday, June 30th! If you have access to Apple Podcasts and haven't left a review for the show yet, this is your chance! If you have already (thank you) you can share the show with a friend! Every share counts for one entry! Either way, you MUST send the screen shot(s) to me at info@simplebyemmy.com between now and June 30th to be entered to win a $50 Amazon gift card! I'll select ONE winner from those who leave reviews and ONE winner from those who share with friends! If you're not sure how to leave a review on Apple Podcasts on your iPhone, iPad, Mac, etc. e-mail me at info@simplebyemmy.com and I can send you a short tutorial! Color Guru promotion - not only can you save 10% using the code OVERWHELM at checkout, but when you purchase an Essential package, you'll get a Makeup card for FREE! Ends June 28th, 2024 at 9 PM EST. Related Episodes: Episode 20: The Overwhelmed Mom's Guide to a Capsule Wardrobe: 5 Steps to Calm Closet Chaos Episode 33: Edit Your Closet Without FOTO (Fear of Throwing Out) with Jennifer Mackey-Mary from Everyday Style Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks Episode 116: Simplify and Streamline Your Wardrobe By Shopping “Color First” with Jeannie Stith from Color Guru *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ www.simplebyemmy.com/podcast Learn -＞ www.simplebyemmy.com/resources  Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm   *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/   Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Sign up for the weekly Decluttering Tips and Resources for Overwhelmed Moms Newsletter and see samples here: https://pages.simplebyemmy.com/profile Step 3: Get more personalized support with in-person or virtual decluttering coaching! www.simplebyemmy.com/coaching

Feeling hopeless. Asking what's the point of me even being here? Feeling alone & wondering if anyone loves you. No energy or desire to do anything. Can you relate to any of these premenstrual symptoms? They all fall under the category of depression. This week on PMS Made Peaceful, we're talking about what is going on in our bodies biologically and on a hormonal level when it comes to symptoms of depression.  But just like anxiety and cravings, the biological often leads to psychological symptoms. Listen in this week and get some insights of where and how to start when it comes to working through these specific symptoms. It's truly not just a physical battle, but also a spiritual one! So, this episode is coming from a very holistic perspective!  Have a listen & I really pray it blesses you! Lauren Episode #31- Try These 3 Natural Solutions TODAY To Help Reduce Premenstrual Symptoms Episode #32- Find Your Anchor In This Verse When The Intrusive Thoughts Start Pouring In Next Steps: Join The Community: www.facebook.com/groups/pmsmadepeaceful/ Become An Insider: https://pmsmadepeaceful.getresponsesite.com/ Disclaimer: This podcast (PMS Made Peaceful) is not meant to take the place of professional medical help. It is for educational purposes only. Please always consult with your primary health care provider before implementing any of the solutions & topics discussed in this podcast.

Episode 194 // I'm feeling overwhelmed in motherhood today, friend. How are you feeling?   We all hit days like this. Days where there is  a little too much arguing and not enough giggling, and we just feel overwhelmed and discouraged. When we find ourselves wondering, why is motherhood so hard?!   This is not an episode with all the answers. Today, join me in a real-time reflection and processing after my own hard morning with my 4 little ones, as I try to find gospel hope in a hard moment. It's real-time, real-life, so you'll hear some little kid and outside noises in this one :-) But hey, you're a mom, you get it!    Join me for gospel hope and encouragement today!   hugs & blessings, Jess   *  *  *  *  *  *  *  *  *  *  *  *  *   ✨ Join us inside our Patreon community to support the show and dive into our June 2024 focus area - a 30-Day Challenge For Family Quality Time! ✨   RELATED podcast episodes & blogposts: Listen: EP #188 How The Sermon On The Mount Will Change Your Parenting Listen: EP # 182 Feeling Like A Burnt Out Mom? Tips To Enjoy Family Life More Read: How To Stop Being A Grumpy Mom (Even With Cranky Kids) Read: Feeling Like A Stressed Out Mom? Try These 9 Helpful Tips   FIND GREAT RESOURCES to help you enjoy Christian family life: Manage Emotions Communicate Well Fruitful Faith Happy Marriage Joyful Parenting Home & Family Life   SUPPORT THE SHOW ON PATREON (and enjoy our monthly challenges!)   GRAB A QUICK PRINTABLE in my Etsy shop (most items under $5!)   FIND THE PERFECT DEVOTIONAL (dealing with many family-related topics)   I'd love your encouragement with a 5-star written review! And make sure to copy the link to this episode and text it to a friend to encourage her too.   *  *  *  *  *  *  *  *  *  *  *  *  *   DISCLAIMERS: I am a licensed therapist in South Carolina, but this podcast is not therapy. I may use affiliate links and earn a small commission if you purchase through my links. Read my full disclaimers here.   *  *  *  *  *  *  *  *  *  *  *  *  *   Love Your People Well is all about helping you ENJOY family life while raising little ones at home. Together, we're building healthy, happy, and holy family relationships - with Jesus at the center of it all.   ✨ Grab tons of free resources, devotionals, and biblical encouragement at www.LoveYourPeopleWell.com ✨

Summer's coming, and I know what you're thinking: How long until I'm secretly wishing for school to start again? This year, I want you to flip the script! Summer isn't just about avoiding the summer ‘brain drain' or surviving until fall—it's your golden opportunity to focus on your child or teen's natural strengths, deepen family bonds, and create those picture-perfect memories -- all while enjoying a well-earned break from academic pressures. If you're wondering how to keep your child or teen off their screens and engaged this summer, then this episode is for you! In today's episode, I'm diving into how to transform those endless days of potential summer slump into a season brimming with growth, connection, and involvement. Here's a sneak peek of what I'll cover: [9:24] Using Summer To Develop Natural Strengths and Interests: Find out how those lazy summer days can become the perfect backdrop for your young person's creativity and exploration. We're turning the dreaded summer slump into a season of growth and self-discovery. [22:46] Connect With Your Child or Teen This Summer: Dive into practical ways to deepen your connection with your child or teen this summer. Whether you're strengthening your connection or building bridges, we're all about making heartwarming memories and shared experiences. [29:54] Setting Up A Successful Summer Routine: Discover the secrets to creating a summer routine that's flexible enough to feel like a break, yet structured enough to keep everyone connected and engaged in worthwhile activities. It's all about balancing enriching activities with the chill vibes of summer. [40:44] Connect With Community This Summer: Learn why reaching out beyond your usual crew of close family and friends is crucial this summer. We'll discuss how fostering community connections and diverse friendships can enrich your young person's social skills and broaden their horizons. Ready to turn this summer from standard to stunning? Press play now, and let's kickstart a season you'll never forget! And if today's episode sparks joy or gives you that 'aha!' moment, consider spreading the love with a quick rating or review on your podcast app. Not only does it help our show, but it also helps other fabulous parents like you discover us. For a complete rundown of today's tips and links to all the resources, be sure to visit the show notes on my website at modernparentingsolutions.org/episode71. Free Guides: Summer Schedule Planner Guide Help Your Child Find Their Passions and Interests Blog Posts: Why Your Teen Needs a Summer Job 6 Steps to Encouraging a Resistant Teen to Get a Summer Job Yes! Your Child and Teen Needs a Summer Sleep Schedule! Here's Why and How To Create One Podcast Episodes: Episode #13: Why Your Teen Needs a Summer Job Episode #16: Yes! Your Child and Teen Needs a Summer Sleep Schedule! Here's Why and How To Create One Episode #17: Challenging Parent-Child Relationship? Try These 6 Strategies To Improve This Important Relationship In Just One Summer Episode #38: Stay Sane This Summer: Summer Strategies For Parents That Build Positive Parent-Child Relationships, Encourage Independence, and Create Lifelong Memories Episode #42: How Establishing Family Routines and Rituals Can Help Modern Parents Overcome Overwhelm, Stress, and Disconnection  

Episode 193 // There is nothing more frustrating than listening to your child whine, grumble, and complain. It's never fun. But every child has those moments - so today, I want to share my 3 most successful ways to STOP that whining!   These are not magic wands. But they are quick, easy, free, and don't require a screen. They can help whether your child is 4 of 14.   Plus, stay for the end to hear a few ideas for how I manage my own frustration, so I can get up and do these 3 simple relationship-building activities even when the whining is pushing my buttons.   If your child never whines, this episode is not for you. But please, email me YOUR tips if that's you! For the rest of us… let's remember: every child whines sometimes. We whine too on occasion. But there are helpful things we can do - and these 3 ideas are a great place to start.   Let's dive in.   hugs & blessings, Jess   *  *  *  *  *  *  *  *  *  *  *  *  *   ✨ Our current CHALLENGE inside the Faith Fiver Club is one I'm super excited about - Living Out The Beatitudes. Join us! ✨   RESOURCES mentioned in this episode: FREE 51 Self Care Ideas List FREE Conflict Resolution Cheat Sheet   RELATED blog posts: How To Deal With Cranky Kids And Be A Peace-Filled Mom In The Middle Of It All (blog) Christian Moms Need To Learn How To Control Anger Too (blog) Feeling Like A Stressed Out Mom? Try These 9 Helpful Tips. (blog)   FIND GREAT RESOURCES to help you enjoy Christian family life: Manage Emotions Communicate Well Fruitful Faith Happy Marriage Joyful Parenting Home & Family Life   SUPPORT THE SHOW ON PATREON (and enjoy our monthly challenges!)   GRAB A QUICK PRINTABLE in my Etsy shop (most items under $5!)   FIND THE PERFECT DEVOTIONAL (dealing with many family-related topics)   I'd love your encouragement with a 5-star written review! And make sure to copy the link to this episode and text it to a friend to encourage her too.   *  *  *  *  *  *  *  *  *  *  *  *  *   DISCLAIMERS: I am a licensed therapist in South Carolina, but this podcast is not therapy. I may use affiliate links and earn a small commission if you purchase through my links. Read my full disclaimers here.   *  *  *  *  *  *  *  *  *  *  *  *  *   Love Your People Well is all about helping you ENJOY family life while raising little ones at home. Together, we're building healthy, happy, and holy family relationships - with Jesus at the center of it all.   ✨ Grab tons of free resources, devotionals, and biblical encouragement at www.LoveYourPeopleWell.com ✨

In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into the intriguing world of motivation and incentives. This thought-provoking discussion sheds light on the unexpected triumphs of non-monetary rewards over cash, offering compelling evidence from the frontline of employee engagement.  As they share personal tales and professional insights, you'll gain a deeper appreciation for the nuanced ways in which we can all reach our goals more effectively. They challenge traditional wisdom, advocating thoughtful goal-setting and emphasizing the impact of non-monetary recognition on loyalty and drive. This episode invites listeners to rethink what motivates them and provides practical guidance on setting personalized goals. Perfect for anyone interested in applying behavioral science in practical settings, this conversation could change how you approach motivation in both personal and professional landscapes. Tune in for an enlightening exploration of human behavior that will leave you both informed and inspired. In this episode: Understand the Power of Motivation and Incentives in the Workplace: Explore the impact of effective motivation and incentives on employee engagement and performance. Harness the Influence of Non-Monetary Rewards on Employee Motivation: Discover how non-monetary rewards can drive employee motivation and lead to improved workplace dynamics. Utilize Behavioral Science to Set Effective Goals: Learn how to apply behavioral science principles to set goals that drive employee productivity and satisfaction. Evaluate the Impact of Incentives on Employee Performance: Gain insight into how incentives can influence and enhance overall employee performance within an organization. Develop Strategies for Personal and Business Goal Setting: Acquire practical strategies for setting impactful personal and business goals that drive success and fulfillment. Show Notes: 00:00:00 - Introduction Melina introduces the episode and guest Tim Houlihan, discussing the focus on motivation and incentives in behavioral science. 00:05:38 - Setting BHAGs and Breaking Them Down Tim and Melina discuss setting big, hairy, audacious goals (BHAGs) and breaking them down into smaller, actionable parts called "bricks." 00:09:08 - Importance of Self-Selected Goals Tim emphasizes the importance of self-selected goals and the role of visualization in achieving them, discussing the impact of shifting perspectives on goals. 00:11:32 - Virtual Runs and Motivation Melina shares her experience with virtual runs and the shift in perspective on goal achievement, highlighting the impact of social media on goal commitment and achievement. 00:13:12 - Deadlines and Choice Architecture Tim and Melina discuss the effectiveness of deadlines in goal achievement and the role of choice architecture in setting specific final objectives while allowing flexibility in execution. 00:15:26 - Individualized Performance Rewards Rewards were individualized based on performance, leading to a significant 43% improvement in performance compared to general guidelines. 00:16:09 - Penalty for Underachieving A separate group faced penalties for underachieving and no benefits for overachieving, leading to a more calculative mindset and lack of intrinsic motivation. 00:17:07 - Call Center Environment The conversation delves into a call center environment, revealing how different personalities approach goals and the impact of choice architecture on performance. 00:19:19 - Context Shaping Decisions The context, including payment rates and communication of objectives, can shape individuals' decisions and mindset, impacting their approach to achieving goals. 00:23:16 - Time-Sensitive and Measurable Goals Setting time-sensitive and measurable goals, with a focus on achievable short-term objectives, increases the likelihood of achievement and provides a dopamine spurt for motivation. 00:29:55 - The Importance of Participatory Goal Setting Tim and Melina discuss the benefits of having a buddy or coworker to challenge and set goals with. They highlight the differences in goal setting between knowledge workers and other segments of the population. 00:31:37 - The Conundrum of Incentives The conversation shifts to the counterintuitive nature of incentives, using the example of a daycare's late pick-up fee. They emphasize the importance of non-monetary incentives in the corporate world. 00:33:50 - Engaging Emotions with Non-Monetary Incentives Tim and Melina delve into the effectiveness of non-monetary incentives in engaging emotions and increasing effort. They share success stories of using non-cash rewards to motivate employees. 00:35:49 - Reconsuming Achievements and Memories The discussion turns to the psychological impact of non-monetary rewards, such as designer handbags or trips, in reinforcing positive memories. They highlight the subconscious loyalty and motivation that results from reconsuming achievements. 00:40:22 - Individualized Engagement and Surprising Delights Tim shares a story of a senior sales leader's desire to win a watch as a prize rather than buying it. Melina emphasizes the importance of individualized engagement and surprising delights in motivating teams. 00:44:24 - Introduction to Behavioral Grooves and Music Tim discusses his love for the podcast Behavioral Grooves and how it combines his favorite things. Melina shares her excitement about the show and Tim's playlist. 00:44:59 - Framing and Fancy Playlists Tim talks about curating his playlist on Pandora and how framing works. Melina acknowledges the importance of framing and the impact it has on incentives. 00:45:17 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim: Behavioral Grooves Tim on LinkedIn Tim on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: A More Beautiful Question, by Warren Berger What Your Employees Need and Can't Tell You, by Melina Palmer Powerful Phrases for Dealing with Workplace Conflict, by Karin Hurt and David Dye Mixed Signals, by Uri Gneezy Getting Along, by Amy Gallo Top Recommended Next Episode: Cobra Effect (ep 220) Already Heard That One? Try These:  Anchoring & Adjustment (ep 11) Kurt Nelson Interview (ep 187) Reciprocity (ep 238) Uri Gneezy Interview (ep 273) Framing (ep 296) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Behavioral Grooves Episode

Episode 192 // We all feel overwhelmed sometimes! And the reality of life is that storms, trials, and struggles will come. It's just a question of when, not if - and then, what are you going to do about it?   Today, we'll take a look at some wisdom from Jesus' Sermon on the Mount to help us prepare for the storms of life. How can we stand firm and feel less surprised and stressed? How do we stay connected with our husband and kids when everything feels overwhelming?   Join me, friend, for some biblical encouragement and a few practical action steps you can take TODAY to be ready for the storm that will one day come - so you can keep right on enjoying family life instead of getting swept away in the overwhelm of it all.   Let's dive in.   hugs & blessings, Jess   *  *  *  *  *  *  *  *  *  *  *  *  *   ✨ Our current CHALLENGE inside the Faith Fiver Club is one I'm super excited about - Living Out The Beatitudes. Join us! ✨   RESOURCES mentioned in this episode: Free Conflict Resolution Cheat Sheet Free Holy Habits 45-Day Bible & Prayer Guide Grab the 30-day challenge Building Spiritual Disciplines For The Christian Life   RELATED blog posts: Feeling Like A Burnt Out Mom? Here's How To Enjoy Family Life More (blog) Tips For Setting Healthy Boundaries When You're Feeling Burned Out (blog) Stop Feeling So Stressed Out! Try These 9 Helpful Tips (blog)   FIND GREAT RESOURCES to help you enjoy Christian family life: Manage Emotions Communicate Well Fruitful Faith Happy Marriage Joyful Parenting Home & Family Life   SUPPORT THE SHOW ON PATREON (and enjoy our monthly challenges!)   GRAB A QUICK PRINTABLE in my Etsy shop (most items under $5!)   FIND THE PERFECT DEVOTIONAL (dealing with many family-related topics)   I'd love your encouragement with a 5-star written review! And make sure to copy the link to this episode and text it to a friend to encourage her too.   *  *  *  *  *  *  *  *  *  *  *  *  *   DISCLAIMERS: I am a licensed therapist in South Carolina, but this podcast is not therapy. I may use affiliate links and earn a small commission if you purchase through my links. Read my full disclaimers here.   *  *  *  *  *  *  *  *  *  *  *  *  *   Love Your People Well is all about helping you ENJOY family life while raising little ones at home. Together, we're building healthy, happy, and holy family relationships - with Jesus at the center of it all.   ✨ Grab tons of free resources, devotionals, and biblical encouragement at www.LoveYourPeopleWell.com ✨

In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance decision-making processes and reduce the risk of costly mistakes.  The discussion goes beyond theory, touching on real-world applications and the surprising role emotions play in our professional lives. Melina's relatable approach makes complex concepts approachable, and together with Gleb's expertise, provides listeners with tools to think critically about their choices. Get ready to gain insights that could profoundly impact your career and organizational well-being.  In this episode: Mastering Behavioral Economics to Avoid Workplace Disasters: Uncover the psychological insights driving decision-making in organizations. Understanding the Impact of Cognitive Biases on Business Decisions: Enhance your awareness of hidden mental shortcuts influencing strategic choices. Implementing Effective Change Management Strategies in Organizations: Harness powerful techniques to navigate and lead successful organizational transitions. Cultivating Emotional Intelligence for Engineering and HR Collaboration: Develop the essential skills for fostering harmonious and productive cross-functional partnerships. Leveraging the Benefits of External Perspective in Decision Making: Gain a competitive edge by embracing diverse viewpoints and external expertise. Show Notes: 00:00:00 - Introduction Gleb Tsipursky is introduced as a disaster avoidance expert and discusses his background in cognitive neuroscience and behavioral economics. 00:05:20 - Defining Workplace Disasters Gleb defines workplace disasters as anything that makes a significant negative impact on your bottom line, whether it's due to one big decision or a series of small decisions. He gives examples of disasters in careers and businesses. 00:08:27 - Recognizing Dead-End Jobs Gleb shares a tactic for recognizing dead-end jobs by considering the alternative and thinking about the long-term consequences of staying in the current situation. 00:11:01 - Sunk Cost Fallacy Gleb explains the concept of sunk cost fallacy, where emotional attachment to past investments leads to poor decision making in projects and people. He emphasizes the importance of acknowledging when you're wrong to address the situation effectively. 00:13:51 - Emotional Attachment and Decision Making Gleb discusses the primal urge to reward confident behavior, even when it's wrong, and the challenge of changing one's mind based on evidence. He emphasizes the importance of making decisions based on accurate reality and evidence. 00:14:18 - Impact of the Internet on Public Figures The conversation delves into the impact of the Internet on public figures, discussing how the breakdown of the media ecosystem has led to more leeway for leaders to deceive and double down on false statements. 00:16:50 - Influence of Gut Reactions The discussion explores the influence of gut reactions, emphasizing our natural inclination to believe the first thing we hear and the anchoring bias, which weighs heavily on the first piece of information we receive. 00:20:30 - Addressing Tribalism in the Workplace The conversation highlights the prevalence of tribalism in the workplace, citing examples of unconscious bias based on factors such as sports team affiliation, accent discrimination, and departmental rivalries. 00:21:08 - Importance of Overcoming Tribal Tendencies The importance of overcoming tribal tendencies in the modern, multicultural society is discussed, with a focus on diversity, inclusion, and equity efforts as a means to address inherent tribalism. 00:27:42 - Strategies to Combat Tribalism The conversation touches on practical strategies to combat tribalism in the workplace, including broadening the circle of empathy, adopting an outside perspective, and reframing team dynamics to foster a sense of unity. 00:29:04 - Understanding Incentives and Conflicts Gleb discusses how outsiders view situations, incentives for different departments, and conflicts arising from incentives. He emphasizes addressing incentives to align departments and prevent negative outcomes. 00:30:25 - The Impact of Incentives on Sales and Customer Service Gleb highlights the impact of incentives on sales and customer service. He explains how bad incentives can lead to conflicts and offers solutions to align incentives for better outcomes. 00:32:52 - The Role of Incentives in Customer Service The conversation delves into the impact of incentives on customer service, using an example from the airline industry. It illustrates how misaligned incentives can negatively affect customer experience and overall reputation. 00:38:09 - Addressing Emotional Motivators in Decision-Making Gleb shares a case study on addressing emotional motivators for engineers to drive change. He emphasizes understanding emotional needs to align incentives and achieve desired outcomes. 00:40:42 - Five Questions for Good Decision-Making Gleb outlines a five-question process for making good decisions and averts disasters. He emphasizes considering important information, dangerous judgment errors, seeking objective advice, addressing potential failures, and being open to changing one's mind. 00:43:53 - Revisiting Decisions Gleb discusses the importance of setting revision points for decisions. Revisiting decisions is crucial to avoid getting stuck with a bad decision. He provides an example of setting a revision point when contacting a client. 00:44:20 - Clear Revision Points Having a clear revision point helps in avoiding anxiety and rumination about a decision. It provides a sense of control and direction for future actions, preventing wasted time and resources. 00:45:02 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Gleb: LinkedIn Disaster Avoidance Experts Twitter  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Never go with your gut, by Gleb Tsipursky Mixed Signals, by Uri Gneezy What Your Employees Need and Can't Tell You, by Melina Palmer The Power of Us, by Jay Van Bavel & Dominic Packer Getting to Sorry, by Marjorie Ingall and Susan McCarthy Top Recommended Next Episode: Gleb Tsipursky Interview (ep 175) Already Heard That One? Try These:  Anchoring & Adjustment (ep 11) Herding (ep 19) iNcentives: The N in NUDGES (ep 36) Uri Gneezy Interview (ep 273) Dominic Packer Interview (ep 304) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Free 8 video-based module course, “Wise Decision Maker Course,” and free “Assessment on Dangerous Judgment Errors in the Workplace”

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal aspirations and professional interactions, sharing anecdotes and advice on commitment and accountability. Get insights into practical methods for setting realistic deadlines and implementing precommitment tactics that truly work. Anticipate an exciting look ahead to her upcoming TEDx talk as well. This episode isn't just about tips—it's an invitation to a deeper understanding of commitment psychology, paving the way for lasting change. Perfect for anyone looking to harness the power of their intentions, this episode promises to be both enlightening and inspiring. In this episode: Master the benefits of precommitment strategies to achieve your personal and professional goals effectively. Incorporate behavioral economics in your business for improved decision-making and success. Overcome cognitive dissonance in goal setting to enhance your self-discipline and productivity. Utilize time boxing to maximize your productivity and accomplish your tasks efficiently. Leverage loss aversion to boost your motivation and drive towards achieving your objectives. Show Notes: 00:00:00 Introduction Melina introduces the concept of precommitment and explains how it can make us more likely to follow through on our intentions, whether it's committing to ourselves or someone else. 00:03:52 - Overcoming Time Discounting Melina delves into the concept of time discounting and how we often make decisions that prioritize short-term gains over long-term benefits. Precommitment helps us overcome this bias and stick to our commitments. 00:09:35 - Cognitive Dissonance and Behavior Change Melina discusses cognitive dissonance and its role in behavior change. She emphasizes the importance of facing our past behavior and accepting it in order to make meaningful changes in our commitments and habits. 00:11:34 - Implementing Precommitment Tactics Melina provides practical strategies for implementing precommitment devices to keep commitments. She emphasizes the importance of addressing the root causes of behavior and finding precommitment tactics that align with our motivations and goals. 00:14:33 - Tools for Precommitment Melina highlights the Stickk app, crafted by behavioral economists to help users stick to their goals. She encourages listeners to explore tools and ideas that can support their precommitment tactics and help them achieve cognitive alignment. 00:15:03 - Making Commitments and Using Precommitment Devices Melina discusses the importance of making commitments and using precommitment devices to ensure sticking to them. She provides examples of setting up commitments and consequences to keep oneself motivated. 00:16:29 - Using the Forest App for Productivity Melina introduces the Forest app, which helps in increasing productivity by creating a virtual forest and using it as a visual representation of commitment. She explains how the app helps in staying focused and avoiding distractions. 00:18:16 - Making Precommitments in Business and Teams Melina emphasizes the importance of making precommitments in business and teams to ensure follow-through on commitments. She explains how setting up appointments and deadlines in the moment increases accountability and keeps everyone on track. 00:21:11 - The Loss Aversion Jar for Precommitment Melina introduces the concept of the loss aversion jar as a precommitment tactic. She explains how it works by setting goals, putting money in the jar for daily commitments, and losing all the funds if the commitment is not met. The jar serves as a visual reminder and motivator. 00:26:41 - Embracing Precommitment to Achieve Goals Melina encourages listeners to embrace precommitment to achieve their goals. She shares her own experience of using precommitment tactics and emphasizes the importance of focusing on one important goal at a time to see real progress. 00:29:37 - The Importance of Understanding Consumer Behavior Melina discusses the significance of understanding consumer behavior in marketing, emphasizing the impact of decision-making on purchasing behavior. 00:30:20 - Factors Influencing Consumer Choices Melina delves into the various factors that influence consumer choices, including cognitive biases, emotions, and social influences, highlighting the complexity of decision-making processes. 00:31:05 - The Role of Behavioral Economics in Marketing The conversation shifts to the role of behavioral economics in marketing, with Melina stressing the importance of leveraging behavioral insights to design effective marketing strategies and campaigns. 00:32:15 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Selling Staircase, by Nikki Rausch Good Habits, Bad Habits, by Wendy Wood Timeboxing, by Marc Zao-Sanders Work Well, Play More, by Marcey Rader Top Recommended Next Episode: Aline Holzwarth Interview (ep 135) Already Heard That One? Try These:  Habits (ep 21) The Overwhelmed Brain and its Impact on Decision Making (ep 32) How to Organize Your Brain with Behavioral Economics (ep 83) Nikki Rausch Interview (ep 96) Confirmation Bias (ep 260) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Don't Let Me Do That! – Models of Precommitment Precommitment Precommitment and Procrastination: Behavioral Tools for Students Forest App Stickk App

If your closet is overflowing with clothes with the tags still on, shopping overwhelms you because you don't know what colors look best, or you struggle with impulse purchasing rather than intentionally selecting the clothes that work best for you in your current season - today's episode is for you! Because shopping - and decluttering - “color first” will change everything when it comes to your wardrobe (and your kids'!) Today's guest is Jeannie Stith, founder and CEO of Color Guru. Color Guru analyzes your hair, skin, and eye color to match you with your ideal color palette for clothing so that you can look beautiful and feel confident in your clothes, shop more simply, and create a coordinated wardrobe. Jeannie's color analysis services and color cards have simplified choosing clothes for people in 49 countries and counting - including me!   Resources Mentioned: Connect with Jeannie on Instagram. Try a color analysis from Color Guru - use my special code OVERWHELM for 10% off your order Paradox of Choice by Barry Schwartz   Related Episodes: Episode 20: The Overwhelmed Mom's Guide to a Capsule Wardrobe: 5 Steps to Calm Closet Chaos Episode 33: Edit Your Closet Without FOTO (Fear of Throwing Out) with Jennifer Mackey-Mary from Everyday Style Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks Episode 108: The Simple, Stress-Free Way to Edit Your Wardrobe with Emily Conley from The Minimal-ish Mama *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ www.simplebyemmy.com/podcast Learn -＞ www.simplebyemmy.com/resources  Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm   *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/   Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Sign up for the weekly Decluttering Tips and Resources for Overwhelmed Moms Newsletter and see samples here: https://pages.simplebyemmy.com/profile Step 3: Get more personalized support with in-person or virtual decluttering coaching! www.simplebyemmy.com/coaching

Does the thought of decluttering your closet overwhelm you? Do you have NO idea where to start? Do you have a ton of clothes that fit you 3 years, 10 pounds, and 2 kids ago but can't bear to let them go? Today's episode is for you! My friend and professional organizer Emily Conley (otherwise known as the Minimal-ish Mama is sharing the steps you need to take to edit your wardrobe the simple, stress-free way! Emily is a professional organizer and YouTuber in Upstate New York. She creates weekly videos about pursuing minimalism, with grace. She loves to help busy millennial mamas find freedom from clutter, confidence in their homes and pursue their higher callings. Resources Mentioned (NOTE: Affiliate links may be included): Connect with Emily on her website, YouTube, Instagram, and her podcast Dwelling Place Grab her free decluttering guide HERE Emily's courses including The Minimal-ish Wardrobe Color Guru - get 10% off with the code OVERWHELM Related Episodes: Episode 20: The Overwhelmed Mom's Guide to a Capsule Wardrobe: 5 Steps to Calm Closet Chaos Episode 33: Edit Your Closet Without FOTO (Fear of Throwing Out) with Jennifer Mackey-Mary from Everyday Style Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ www.simplebyemmy.com/podcast Learn -＞ www.simplebyemmy.com/resources  Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/ Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Sign up for the weekly Decluttering Tips and Resources for Overwhelmed Moms Newsletter and see samples here: https://pages.simplebyemmy.com/profile Step 3: Get more personalized support with in-person or virtual decluttering coaching! www.simplebyemmy.com/coaching

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique perspective, emphasizing the significance of small changes in behavior and the impact of understanding the brain's wiring.  His insights shed light on the practical applications of behavioral science in various aspects of life, including gender disparities in the workplace and food choices. By delving into the intricate details of eye tracking, anchoring, and the patterns of eye movement, Marco provides valuable knowledge that entrepreneurs and business owners can leverage to optimize their marketing strategies and enhance their understanding of consumer behavior. This episode presents a rare opportunity to gain insights from a distinguished expert in the field, offering actionable takeaways that can be applied to drive positive changes in business and beyond. In this episode: Understand human behavior and decision-making to optimize business strategies and drive consumer engagement. Explore eye tracking and consumer behavior for insights that can revolutionize marketing approaches. Implement small changes and behavior modification techniques for impactful business results. Address gender disparities in the workplace to foster a more inclusive and productive environment. Delve into food choices and brain wiring to unlock the secrets of consumer preferences and habits. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and the guest, Dr. Marco Palma, and discusses the work being done at the Human Behavior Lab at Texas A&M University. 00:03:37 - Understanding Human Behavior Marco explains the use of sensors in the lab to understand the drivers of human behavior, including attention, facial expressions, brain activity, and stress signals. 00:08:24 - Advancements in Experimentation Marco discusses the significant reduction in experiment time at the lab, allowing for more experiments and collaborations with outside partners to understand and measure human behavior more effectively. 00:09:09 - Application of Research The application of research in menu optimization and advertising is highlighted, focusing on driving attention, simplifying messaging, and utilizing incentives to influence consumer behavior. 00:12:17 - Importance of Simplifying Messaging Marco emphasizes the importance of simplifying messaging to ensure that the intended benefits are effectively communicated and perceived by consumers. 00:13:39 - The Power of Anchoring in Pricing Marco explains how anchoring influences purchasing decisions in fancy restaurants and wine tasting settings, guiding consumers towards higher-priced items. 00:14:13 - Eye Tracking and Consumer Behavior Marco discusses the significance of eye tracking in understanding how people search for information on a computer screen, in a menu, and other settings, guiding them through what businesses want them to see. 00:17:23 - Establishing Causality in Laboratory Experiments The importance of controlling details in laboratory experiments to establish causality is emphasized, allowing for a better understanding of behavior in real-world settings. 00:21:48 - Self-Control, Cheating, and Generosity Marco shares upcoming research areas on self-control, cheating, and generosity, focusing on understanding behavior and drivers, such as goal setting, perceptions of large corporations, and fundraising campaigns. 00:25:25 - Promoting Competition Among Women The discussion shifts to promoting competition among high-ability women and addressing gender disparities in leadership roles, exploring potential strategies for changing perceptions and promoting competition. 00:27:24 - The Impact of Title Changes on Participation of Women Marco discusses how changing titles can promote the participation of women, demonstrating the potential for small changes to yield significant results in gender equality. 00:29:06 - Understanding the Brain's Relationship with Food Marco explains the importance of understanding our brain's relationship with food, particularly the reward system associated with sugar consumption and its impact on our modern diet and health. 00:31:29 - The Role of A&M in Research and Education Marco highlights the mission of Texas A&M University, emphasizing the importance of translating research into real-world applications and the value of formal education, research discovery, and entrepreneurship. 00:32:43 - Reflection on the Impact of the Human Behavior Lab Melina reflects on the significant impact of her connection to Marco and the Human Behavior Lab, citing examples of collaborations, research, and the launch of a certificate program in applied behavioral economics. 00:36:00 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Marco: Human Behavior Lab Website Human Behavior Lab on Instagram @HBLtamu on Twitter Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Marketing to Mindstates, Will Leach What Your Customer Wants and Can't Tell You, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer The Truth About Pricing, by Melina Palmer The Why Axis, by John List and Uri Gneezy Top Recommended Next Episode: Check-In Dr. Marco Palma (ep 202) Already Heard That One? Try These:  Introducing the Certificate in Applied Behavioral Economics (ep 115) Marketing to Mindstates, with Will Leach (ep 88) The Brainy Health Benefits of Nature, with Jay Maddock (ep 203) Common Errors in Financial Decision Making, with Chuck Howard (ep 213) Framing (ep 296) Priming (ep 252) iMotions research (ep 352) Implicit Bias Testing with Keith Ewart (ep 183) Solving a Billion Pound Problem with Behavioral Science, with Benny Cheung (ep 140) 100 episodes 1 big insight (ep 100) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Self-control: Knowledge or perishable resource? iMotions on Facebook iMotions Biometric Research Tobii Website Certificate in Applied Behavioral Economics (fully virtual!)

In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection of behavioral science and business.  His book emphasizes gaining insights from nature to drive innovative solutions in business, drawing parallels between the natural world and applied behavioral science. He highlights the significance of long-term thinking, alternative options, and the potential impact of small ideas in problem-solving. By exploring shared solutions and learning from diverse fields, such as biology and engineering, Sam advocates for a practical and creative application of behavioral science. This episode offers valuable insights for business professionals and entrepreneurs seeking innovative problem-solving approaches based on behavioral science principles. In this episode, you will: Apply behavioral science to enhance problem-solving and innovation in business. Understand the power of reciprocity in shaping human behavior. Explore the pivotal role of language in influencing perception and decision-making. Embrace shared solutions as a strategic approach to effective problem-solving. Implement practical problem-solving approaches rooted in behavioral science. Show Notes: 00:00:00 - Introduction, Melina introduces the podcast episode and guest, Sam Tatum, and discusses the focus on evolutionary ideas and how nature can provide insights for solving business problems. 00:07:29 - Nudgestock Pivot Sam discusses the decision to pivot Nudgestock to a virtual event in 2020 due to the pandemic and the success of the event, as well as the long-term impact and growth of the event. 00:11:32 - Evolutionary Ideas Book Inspiration Sam shares the inspiration behind his book, Evolutionary Ideas, including his keynote talk and the concept of borrowing from the natural world to solve human challenges, as seen in biomimicry. 00:14:30 - Biomimicry and Applied Behavioral Science Sam explains the concept of biomimicry and how it can be used to explore the realm of possibility in applied behavioral science, drawing parallels between adapted solutions in nature and adapted psychological solutions for human challenges. 00:16:06 - Reciprocity and Adaptation Sam discusses the concept of reciprocity and adaptation by using the example of vampire bats. He emphasizes the importance of understanding and appreciating these behaviors on a continuum, highlighting their positive role in survival. 00:17:18 - Trust and Solutions Sam delves into the role of trust in social well-being and its connection to reciprocity. He explores the idea that understanding concrete concepts, such as the behavior of vampire bats, can pave the way for identifying psychological solutions. 00:19:25 - Language and Perception The conversation shifts to the power of language in shaping perception and categorization of concepts. Sam highlights the significance of having a rich vernacular to diagnose and apply solutions systematically, drawing parallels with the concept of asymmetric decoy. 00:21:44 - Shared Solutions and Innovation Sam discusses the shared nature of problems and solutions, emphasizing the evolutionary and adaptive processes that have led to the emergence of common patterns of solutions. 00:30:43 - Applying Behavioral Science in Business Melina prompts Sam to provide practical advice for applying behavioral science in business. Sam emphasizes the opportunities for employing behavioral science in various business contexts, encouraging listeners to leverage shared psychological principles to drive innovation and problem-solving. 00:32:41 - Learning and applying the notes and chords of psychology Sam emphasizes the importance of learning the basics of psychology and behavioral science, comparing it to learning notes and chords in music, and how once mastered, they can be creatively applied. 00:34:39 - Reframing problems through a human lens Sam discusses the importance of reframing problems through a human lens, rather than categorizing them based on industry-specific challenges, and how solutions can be found by recategorizing the nature of the problem. 00:39:26 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Sam:  Twitter  LinkedIn  Ogilvy Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Evolutionary Ideas, by Sam Tatam Alchemy, by Rory Sutherland Solving Modern Problems with a Stone Age Brain, by Douglas Kenrick and David Lundberg-Kenrick A More Beautiful Question, by Warren Berger Look, by Christian Madsbjerg Top Recommended Next Episode: Look, with Christian Madsbjerg (ep 325) Already Heard That One? Try These:  Framing (ep 296) Anchoring (ep 11) Priming (ep 252) Bikeshedding (ep 99) Behavioural Science Club, with Co-Founder Louise Ward (ep 118) Herding (ep 264) Reciprocity (ep 238) Change Management (ep 226) Loss Aversion (ep 316) Scarcity (ep 270) Relativity (ep 12) Time Discounting – I'll Start Monday Effect (ep 328) Solving Modern Problems with a Stone Age Brain (ep 237) A More Beautiful Question with Warren Berger (ep 340) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Nudgestock

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the significance of seizing virtual opportunities and leveraging behavioral economics for business success, urging her audience to consider the enduring value of maintaining virtual offerings.  Additionally, she addresses the perils of normalcy bias, emphasizing the need to acknowledge and confront the tendency to underestimate potential future challenges or changes. Melina teases an upcoming episode with Cass Sunstein, where the concept of normalcy bias will be thoroughly examined, offering listeners an exciting chance to gain further insights. This segment offers valuable insights on embracing change, capitalizing on virtual prospects, and challenging conventional norms, making it essential listening for business professionals seeking to enhance their decision-making acumen. In this episode: Recognize the impact of normalcy bias on decision-making processes. Utilize virtual opportunities to leverage behavioral economics for business growth. Enhance business success by maintaining virtual offerings in the current market landscape. Implement diversification strategies to mitigate risks and optimize business resilience. Address normalcy bias to improve decision-making and strategic planning. Show Notes: 00:00:00 - Introduction Melina introduces the concept of normalcy bias and its impact on decision-making during times of crisis or change. 00:03:02 - Impact of Normalcy Bias on Decision Making Melina discusses how normalcy bias affects decision-making, leading to complacency and resistance to change, using examples from different industries. 00:09:20 - Clinging to Normalcy in Times of Change Melina explores the tendency to cling to normalcy even when change is inevitable, and how this can hinder adaptability and innovation in businesses. 00:12:48 - Impact of Normalcy Bias on Financial Industry Melina provides an example of how normalcy bias affected decision-making in the financial industry, leading to missed opportunities and potential risks for businesses. 00:15:08 - Adapting to Change and Overcoming Normalcy Bias Melina shares insights on the need to adapt to change, prepare for unforeseen circumstances, and overcome normalcy bias for long-term business sustainability. 00:16:05 - Exploring New Opportunities Melina discusses the need to look for virtual opportunities, the importance of behavioral economics for business success, and the potential for adding new product lines accessible from home. 00:16:34 - Market Fit and Future Planning Melina emphasizes the importance of aligning with market needs, maintaining future sustainability, and considering brand continuity in business decisions. 00:17:25 - Diversification and Normalcy Bias Melina highlights the significance of diversification in business and the impact of normalcy bias on decision-making and problem-solving in the face of change. 00:18:09 - Underestimating Change Melina discusses how normalcy bias leads to underestimating the impact and duration of problems, and the need to regain sensitivity to notice both positive and negative aspects of life. 00:19:25 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Look Again, Cass Sunstein and Tali Sharot Sludge, Cass Sunstein Nudge, Richard Thaler and Cass Sunstein Simpler, Cass Sunstein What Your Employees Need and Can't Tell You, Melina Palmer  Top Recommended Next Episode: Sludge (ep 179) Already Heard That One? Try These:  Nudge (ep 35) Optimism Bias (ep 34) Loss Aversion (ep 9) Availability Bias (ep 15) Time Discounting (ep 51) Herding (ep 19) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Tali Sharot Ted Talk

In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his book: Help, Heart, Head, and Habit, each focusing on different aspects of overcoming obstacles and making progress. They discuss the importance of slowing down, acknowledging emotions, and developing adaptive strategies. Adam also emphasizes the exploration-exploitation distinction and the significance of knowing when to say yes and when to say no. He highlights the benefits of facing fears, taking risks, and not being afraid to fail. In this episode, you will: Enhance decision-making skills for professional success and personal growth. Understand the impact of technology and screen time on productivity and well-being. Create a mindful and focused environment by cultivating analog practices. Experience the benefits of mindful living and screen-free periods for increased clarity and creativity. Overcome fear and achieve breakthroughs to unlock your full potential. Show Notes: 00:00:00 - Introduction, Melina introduces Adam Alter and his background in behavioral science and decision-making. They discuss his previous books and his focus on understanding why we make predictable errors and how subtle cues in the environment influence our behavior. 00:02:24 - The Influence of Screens Adam shares his research on the effects of screen time on our well-being and the shift in public perception about technology. He emphasizes the importance of creating an environment where we have periods of time without access to screens to improve our mental focus and overall quality of life. 00:06:03 - Cultivating Healthy Screen Habits Adam advises creating boundaries with screens, such as keeping phones in a different room during meals and before bed, to reduce the temptation to constantly check and use devices. He highlights the impact of physical proximity on our psychological experience and suggests analog solutions to digital problems. 00:09:30 - The Outsourcing of Experience Adam discusses how we have become reliant on devices such as watches and phones to capture and validate our experiences. He shares a personal anecdote about restarting a run because his watch didn't record it, highlighting our tendency to outsource the business of living to technology. 00:10:26 - The Illusion of Experience Adam explores the idea that if our devices don't capture an experience, it feels as though the experience didn't happen. He suggests that we need to be conscious of this reliance on technology. 00:13:52 - Introduction Adam discusses his new book on getting unstuck, sharing his own experiences and research on the topic. 00:15:16 - Section 1: Help Adam introduces the concept of demystification and explores the struggles and hardships faced by successful individuals like actress Brie Larson. 00:17:08 - Section 2: Heart The emotional component of being stuck is explored in this section, emphasizing the importance of dealing with emotions and coping with the discomfort of feeling stuck. 00:17:53 - Section 3: Head Adam delves into cognitive strategies for getting unstuck, including finding good ideas, conducting friction audits, and seeking support from others. 00:18:25 - Section 4: Habit The final section focuses on taking action to get unstuck, discussing the importance of actionable behaviors, and outlining how to determine the right actions to take. 00:19:22 - Allowing for Space and Being Stuck The conversation explores the idea of allowing oneself to be stuck and the importance of taking breaks and creating space for creativity and productivity. 00:23:10 - Consistency vs. Off Switch Adam challenges the notion that success requires constant consistency, highlighting the value of having an "off switch" and embracing downtime for rejuvenation and creativity. 00:27:33 - The Dunning Kruger Effect and Confidence Tanking Adam discusses the Dunning-Kruger effect, where people realize they don't know enough about something, and their confidence drops. They can choose to invest and work on it or give up completely. 00:28:09 - Exploration vs Exploitation Mindset Adam explains the exploration exploitation distinction. In exploration mode, one should say yes to opportunities to try new things and create a wide funnel of experiences. In exploitation mode, focus on one thing and say no to everything else to make progress. 00:29:54 - The Importance of Saying No Adam emphasizes the importance of saying no and not getting stuck on things that don't matter. Some people are good at saying no and it helps them prioritize what is truly important. 00:30:19 - Balancing Yes and No Mindsets Adam suggests a challenge where students say yes to everything for a month, followed by a period of saying no. It's important to explore and try new things but also to focus on what truly matters and make progress. 00:31:37 - Facing Fears and Overcoming Stuckness Adam shares the story of a woman who challenged herself to face her fears for 100 days. By confronting her fears, she learned that fear doesn't have to control her and got unstuck as a person. 00:40:45 - The Importance of Training Beyond the Goal Adam shares the example of golfer Phil Mickelson, who trains by playing multiple rounds of golf in a day instead of just 18 holes. By pushing himself to play more, Mickelson improves his concentration and makes 18 holes feel easier. Overtraining can be a useful method for training focus and concentration in any area. 00:42:43 - The Benefits and Challenges of Overtraining Overtraining can be extremely effective for improving focus and concentration, but it can also leave you depleted. The asymmetry in golf, where a lapse in concentration can result in a significant loss of strokes, makes overtraining particularly valuable. It's important to find a balance and consider the potential costs and benefits of overtraining in any context. 00:43:35 - Practicing Beyond the Goal Just focusing on the main goal can make it difficult to achieve. By practicing beyond the goal, such as using a weighted ball in soccer or adding weight to a baseball bat, you can develop the strength and skills needed to perform even better when faced with standard conditions.  00:44:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Adam: Adam's website  Twitter LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Anatomy of a Breakthrough, Adam Alter Irresistible, Adam Alter Influence if Your Superpower, Zoe Chance The Power of Saying No, Vanessa Patrick Friction, Roger Dooley Top Recommended Next Episode: Anchoring (ep Already Heard That One? Try These:  Roger Dooley Interview (ep 274) Framing (ep 296) Relativity (ep 12) Dunning Kruger Effect (ep 266) Habits (ep 256) What Problem Are You Solving? (ep 126) Paradox of Choice (ep 171) Overwhelmed Brain (ep 358) Nir Eyal Interview (ep 290) Zoe Chance Interview (ep 308) Vanessa Patrick Interview (ep 309) Questionstorming (ep 215) Set, Achieve, and Exceed Brainy Goals (ep 70) Imposter Syndrome (ep 306) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 100 Days Without Fear

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make rational choices. She shares insightful strategies for reducing cognitive load, allowing you to improve your decision-making skills and make better choices in all aspects of life. With her engaging storytelling and relatable examples, Melina will captivate your attention and leave you with practical tools to overcome cognitive overload. Whether you're seeking personal growth or professional development, this episode is a must-listen for anyone looking to enhance their decision-making abilities and reduce cognitive overwhelm. In this episode, you will: Gain a clear understanding of how cognitive overload impacts your decision-making, so you can make more informed choices and avoid costly mistakes. Explore effective strategies for reducing cognitive load, enabling you to think more clearly and efficiently, leading to improved decision-making and increased productivity. Discover practical ways to overcome overwhelm and improve your overall productivity, so you can achieve your goals with a focused and calm mindset. Recognize the importance of clear communication and goal setting in decision-making, empowering you to align your actions with your objectives for more successful outcomes. Learn how to address post-completion error and reduce overwhelm, ensuring that you can navigate complex tasks and projects without feeling overwhelmed or making avoidable mistakes. Understand the power of prioritization and effective time management in decision-making, enabling you to allocate your resources wisely and make quality choices that align with your long-term objectives. Uncover the impact of information overload on decision-making and explore strategies to filter and prioritize information, allowing you to make better decisions in today's fast-paced world. Gain insights into decision-making biases and learn techniques to overcome them, helping you minimize the influence of cognitive biases on your choices and improve your rational decision-making abilities. Show Notes: 00:00:00 - Introduction, Melina introduces the episode on the overwhelmed brain and its impact on decision-making. She highlights the importance of reducing cognitive load and provides insights on how show notes and videos can help alleviate overwhelm. 00:02:26 - The Power of Show Notes Melina explains the significance of show notes in helping listeners retain information. She emphasizes that having access to detailed show notes and videos allows the brain to relax and focus on the content, leading to better decision-making. 00:06:29 - The Chocolate Cake Study Melina discusses a study where participants were asked to remember either a two-digit or seven-digit number. The results showed that those with the higher cognitive load were more likely to choose chocolate cake as a snack. This highlights how overwhelm can influence decision-making towards instant gratification. 00:09:36 - Ignoring Complexity Melina explains how our brains tend to ignore tasks that are deemed too complex or overwhelming. She discusses the brain's preference for simplicity and how it relies on subconscious rules of thumb to make decisions. This has implications for understanding why our brains get overwhelmed and how it affects decision-making. 00:11:25 - Overwhelm and Performance Melina explores how overwhelm can negatively impact performance. She references Dan Ariely's book, The Upside of Irrationality, which highlights how the weight of high stakes and pressure can impair cognitive function and lead to worse performance. This underscores the importance of managing overwhelm to optimize decision-making. 00:16:01 - Introduction and Traveling Checklist Melina introduces herself and discusses her packing routine for important trips, highlighting the tendency to obsessively run through lists in her head. She emphasizes the importance of relieving overwhelm from the conscious brain and shares her personal experience of forgetting to close the garage door. 00:17:48 - Post-completion Error and Overwhelming Tasks Melina explains the concept of post-completion error, where the brain marks a task as complete when only some or most of it has been done. She relates this to personal examples such as leaving clothes in the washing machine all day. She encourages the use of checklists and sticky notes to combat overwhelm. 00:20:17 - Relieving Overwhelm in Work and Personal Life Melina urges listeners to find ways to relieve overwhelm in both their work and personal lives. She suggests simple strategies like using sticky notes and establishing routines to help manage tasks effectively. She also emphasizes the importance of being a resource to customers by helping them alleviate overwhelm. 00:20:58 - Overwhelming Customers Melina prompts listeners to reflect on whether they are overwhelming their current or potential customers. She advises considering the amount of information being presented and the order in which it is presented. If customers feel overwhelmed, they may hesitate or delay making decisions. 00:32:15 - Overcoming Constant Updates Constantly checking for updates can make the whole experience feel jaded. Instead, lenders can provide proactive updates to make customers feel valued and informed, while also avoiding unnecessary interruptions. 00:33:17 - Bringing Value and Endearment Proactive updates not only benefit customers but also help lenders prioritize their tasks and avoid wasting time. It creates a sense of reciprocity, which can be beneficial when asking for referrals or reviews. 00:34:14 - Tips to Overcome Overwhelm The five tips to overcome overwhelm are: write things down, focus on one task at a time, create patterns or habits, set goals, and incorporate breathing room and checkpoints. 00:35:03 - Getting Things Out of Your Head Getting things out of your head is crucial to avoid overwhelm. Don't rely on your memory and limit your focus and goals to reduce stress. 00:37:45 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Anatomy of a Breakthrough, by Adam Alter Fierce Conversations, by Susan Scott Happier Hour, by Cassie Holmes Work Well. Play More! by Marcey Rader Come Up For Air, by Nick Sonnenberg Top Recommended Next Episode: Expect Error: The “E” in NUDGES (ep 362) Already Heard That One? Try These:  Give Feedback: The “G” in NUDGES (ep 40) How to Set, Achieve and Exceed Brainy Goals (ep 70) DOSE Brain Chemicals (ep 123) Bikeshedding (ep 99) Planning Fallacy (ep 346) Time Discounting (ep 328) Optimism Bias (ep 34) Cassie Holmes Interview (ep 257) Marcey Rader Interview (ep 323) Nick Sonnenberg Interview (ep 347) Sludge (ep 179) Friction (ep 274) Ben Guttmann Interview (ep 351) Behavioral Economics Foundations: Habits (ep 256) Behavioral Economics Foundations: Reciprocity (ep 23) Behavioral Economics Foundations: Sense of Sight (ep 24) Behavioral Economics Foundations: The Sense of Smell (ep 298) Resolutions and Keeping Commitments (ep 29) Mirror Neurons (ep 31) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making Poverty Impedes Cognitive Function How Writing To-Do Lists Helps Your Brain (Whether Or Not You Finish Them)

In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Costco to illustrate how they've excelled by aligning their pricing strategies with their brand messaging.  She emphasizes that understanding how customers perceive your brand is key to making informed decisions about your positioning in the market. If you're an entrepreneur looking to establish a clear brand identity and nail down consistent brand messaging and pricing strategies, this episode is a must-listen. Melina's insights and examples make a convincing case for the impact of your brand strategy on customer perception and decision-making. For those looking to elevate their branding approach and make strategic decisions, this podcast episode offers valuable takeaways and practical advice. In this episode: Understand the Importance of Choosing Brand Strategy: Uncover the critical role of brand strategy in business success. Analyze Quality vs Value in Branding: Explore the dynamic balance between quality and value within brand development. Align Pricing with Brand Values: Learn how to harmonize pricing strategies with the core values of your brand. Explore the Impact of Brand Identity on Consumer Perception: Discover the profound influence of brand identity on consumer attitudes and behaviors. Establish Consistent Brand Messaging: Master the art of crafting and maintaining a cohesive brand message across all platforms. Show Notes: 00:00:00 - Introduction Melina introduces the critical decision every business needs to make: what type of company they are. She explains that this decision is foundational to pricing strategy and can be boiled down to two main paths: quality or value. 00:04:11 - Quality Business Melina defines quality businesses as those that set higher prices due to factors like higher quality materials, expertise, or innovative methods. These businesses focus on higher margins and making fewer sales. Melina emphasizes the importance of consistency in messaging and pricing for quality brands. 00:09:03 - Value Business Melina describes value businesses as offering bargains, great value for money, and selling by volume with smaller margins. These businesses run sales, discounts, and promotions as a key part of their strategy. She highlights the need for alignment between the brand's perception and how customers see them. 00:11:42 - Aligning Business Perception Melina shares an example of a client who faced a disconnect between their perceived quality and value brand image. She emphasizes the importance of aligning the company's identity with customer perception and the impact on brand positioning, products, services, and pricing. 00:14:52 - Holding the Line on Business Type Melina discusses the challenge of staying true to the chosen business type and making consistent decisions. She addresses the pressure to conform to other strategies, the potential damage of diluting a brand's perceived value, and the importance of getting everyone in the organization on board. 00:16:17 - Choosing Between Quality and Value Melina discusses the importance of choosing between quality and value for your brand, emphasizing the need to stick with one approach to achieve success. She urges listeners to consider their vision for their business and commit to a path. 00:19:26 - Case Study: Quality Brand - Supreme Melina shares a case study on the streetwear brand Supreme, highlighting their extreme scarcity model and the success they've achieved through high demand and resale market. She emphasizes the importance of challenging industry norms and being different in business. 00:23:59 - Case Study: Value Brand - Costco Melina presents Costco as a value brand that focuses on providing high-quality items at the best possible price. She discusses Costco's effective scarcity model and the impact of their commitment to saving members money on their overall brand strategy. 00:29:21 - Examples of Quality and Value Brands Melina introduces four case studies of quality and value brands, including Serendipity3, Hermes, Ryanair, and Old Navy. She mentions the depth and detail provided in the book and invites feedback for potential future behavioral economics analysis episodes. 00:31:41 - The Importance of Value Statement Melina discusses the vital aspect of brand identity - the value statement. It encapsulates core beliefs, creates consistency, and influences customer perceptions. 00:32:19 - Impact of Branding on Decision Making Melina explains how a precise brand message and promise are essential for making buying decisions easier for customers. The alignment of brand values and prices is crucial for creating a clear memory and influencing behavior. 00:33:51 - Priming and Brand Image Melina delves into the concept of priming, where word choice and images influence decision-making. She provides examples of how brands like Apple and Disney prime customers' behavior and perceptions through their logos. 00:35:41 - Aligning Brand Identity with Business Type Melina contrasts the mission statements of Costco and Louis Vuitton to illustrate the importance of aligning brand identity with the type of business. She encourages listeners to evaluate their own mission, vision, and values for alignment. 00:40:10 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Truth About Pricing, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Alchemy, by Rory Sutherland Marketing to Mindstates, by Will Leach Top Recommended Next Episode: Truth About Pricing (ep 355) Already Heard That One? Try These:  What Your Employees Need and Can't Tell You (ep 225) Bundle and Stack Your Offers (ep 84) How to Raise Your Prices (ep 354) Get the Ultimate Pricing Confidence (ep 66) What Your Customer Wants and Can't Tell You (ep 147) Jo Evershed and Gareth Harvey Interview (ep 353) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Truth About Pricing Freebies

In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understanding the subconscious influences that drive consumer behavior and how businesses can leverage sensory cues and anticipation to shape purchasing decisions.  She shares insights on creating an irresistible introduction, utilizing the five senses, and leveraging principles of behavioral economics to capture customers' attention and drive sales. By discussing anchoring and adjustment, relativity, and the power of presenting multiple options, Melina provides practical strategies for entrepreneurs to apply in their retail businesses. Her engaging storytelling and relatable approach make this episode a valuable resource for entrepreneurs looking to increase consumer engagement and drive higher sales through effective pricing strategies. In this episode: Uncover the psychology behind pricing strategies to gain a competitive edge in the retail market. Craft an irresistible introduction to captivate customers and leave a lasting impression. Leverage the five senses to create a memorable and immersive shopping experience for your customers. Implement anchoring and adjustment techniques in pricing to influence consumer behavior and drive sales. Understand the importance of presenting multiple options to increase consumer engagement and boost sales. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the podcast episode and mentions that it is releasing on the same day as the launch of her third book, The Truth About Pricing. She discusses how this episode was the basis for the book and encourages listeners to order a copy. 00:02:18 - Pricing Strategy and Selling Techniques Melina talks about observing how people position their offers and discuss their services at conferences and events. She mentions that skilled presenters follow a pattern and are able to subtly make the audience want their offer. This pattern is based on the same foundation as pricing strategy. 00:07:47 - Subconscious Evaluation Melina discusses how she constantly evaluates advertisements and messaging around her, even though she may not consciously realize everything her subconscious is taking in. She emphasizes that subconscious evaluation plays a significant role in selling techniques, such as the anticipation created by the smell of freshly baked cookies. 00:11:41 - Order of Events Melina explains the importance of the order in which events occur in a selling experience. She contrasts a positive experience of smelling cookies, receiving a special offer, and enjoying a free sample with a negative experience of being interrupted by a salesperson and feeling irritated. The same offer can result in different outcomes based on the order of events. 00:17:02 - The Core Takeaway on Pricing Customers will find a way to pay for your product if it solves a real problem and is positioned effectively. Delivery and understanding behavioral economics are important factors in getting customers to take action. 00:20:08 - The Scent of the Cookies To capture your ideal client's attention, you need something nearly irresistible. Use all five senses to create an engaging and memorable experience through platforms like social media, podcasting, or visuals. 00:23:13 - Give Them Something to Keep Them Interested Offer something of value to your potential customers. For services, provide lead magnets. For physical products, allow customers to sample or experience the product to create a sense of ownership and desire. 00:24:30 - The Power of Touch and Scarcity Utilize touch to stimulate the brain's ownership response. Incorporate scarcity by creating a sense of urgency and fear of missing out. Countdowns and limited-time offers can motivate customers to take immediate action. 00:34:13 - The concept of anchoring and adjustment Anchoring and adjustment is when the brain latches onto a number and then adjusts up or down based on that initial anchor. This concept can influence our decision-making, as demonstrated in scenarios like buying Snickers bars at the grocery store. 00:36:08 - The concept of relativity Relativity plays a role in decision-making by comparing options. In an example from an advertisement for subscriptions to the Economist, removing a seemingly undesirable option led to a shift in people's choices. Understanding relativity can help marketers create effective pricing strategies. 00:39:11 - Building pricing options When setting prices, it's recommended to provide three options: the best offer, a decoy with worse value, and a third item for balance. This approach allows for value comparisons and caters to different customer preferences. The presentation and order of pricing options can influence decision-making. 00:42:22 - Mastering pricing strategy Mastering pricing strategy requires an understanding of the principles and how they work together. Each product or service may require different tweaks and adjustments. Incorporating these learnings into pricing strategies can lead to better customer engagement and profitability. 00:43:52 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Truth About Pricing, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Nudge, by Richard Thaler and Cass Sunstein Friction, by Roger Dooley Top Recommended Next Episode: Behind the Scenes, The Truth About Pricing (ep 355) Already Heard That One? Try These:  What Your Employees Need and Can't Tell You (ep 225) Bundle and Stack Your Offers (ep 84) How to Raise Your Prices (ep 354) Get the Ultimate Pricing Confidence (ep 66) What Your Customer Wants and Can't Tell You (ep 147) Jo Evershed and Gareth Harvey Interview (ep 353) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges businesses encounter in pricing and how Melina's book offers actionable advice to cultivate that essential confidence.  With a focus on unraveling the psychology and behavioral economics underpinning pricing decisions, Melina's book aims to empower businesses to enhance their sales strategies and cultivate customer loyalty. For business owners and entrepreneurs seeking to elevate their pricing acumen and drive profitability, this episode is a valuable resource. Melina's expertise and pragmatic insights make it an indispensable guide for navigating the complexities of pricing strategy. In this episode, you will be able to: Mastering the Book Publishing Process: Unveiling the intricacies and essentials of publishing a book for aspiring authors and entrepreneurs. Optimizing Pricing Strategy for Businesses: Maximizing profitability and competitiveness through strategic pricing methodologies tailored to your business. Leveraging Behavioral Economics in Pricing: Harnessing consumer psychology and decision-making behaviors to drive sales and revenue. Cultivating Confidence in Pricing Decisions: Developing the expertise and assurance needed to make sound pricing choices for your products or services. Incorporating Psychology into Pricing Strategy: Understanding the psychological triggers that influence consumer purchasing decisions and using them to your advantage. Show Notes: 00:00:00 - Introduction Melina introduces the episode, discussing the launch of her new book. She provides an overview of what listeners can expect in the episode. 00:04:16 - The Journey to Writing The Truth About Pricing Melina shares the journey of writing The Truth About Pricing, from connecting with a book agent to finalizing the contract for the book. She discusses the process of pitching the book to publishers and the serendipitous events that led to its publication. 00:09:30 - The Problem with Pricing Melina delves into the common struggles and stress associated with pricing for businesses. She highlights the pressure to get pricing perfect, the tendency to procrastinate, and the overwhelming amount of information available on pricing strategies. 00:11:33 - Gaining Confidence in Pricing Strategy Melina emphasizes the importance of confidence in pricing and its impact on customer behavior. She discusses the value of gaining confidence in pricing strategy and presents the book as a guide to achieving this confidence. 00:15:36 - Overcoming Procrastination and Setting the Right Price Melina addresses the common pitfalls of procrastination in setting prices and the cognitive biases that contribute to this behavior. She highlights the book's focus on overcoming these challenges and setting prices with confidence. 00:16:05 - Setting the Stage Melina explains that the book focuses on understanding the pricing problem and how behavioral economics is the key to success. It covers the science behind pricing and the steps to optimize pricing using behavioral economics and psychology. 00:19:25 - The Golden Octopus Melina introduces a short story about the purchase of a golden octopus to illustrate how pricing really works. This section also provides insights on pricing placement and psychology, outlining the brain tricks that impact pricing. 00:21:06 - Building a Foundation This part focuses on the importance of the factors that come before the price itself. It emphasizes the need to create a seamless buying experience for customers and highlights the significance of choice architecture in pricing strategy. 00:25:22 - Applying the Framework Melina introduces the It's Not About the Cookie framework, which consists of six categories of behavioral science to consider when applying the foundation of the pricing strategy. It also discusses the value of properly structuring a choice in pricing. 00:30:06 - Case Studies Melina discusses four case studies of well-known global businesses to inspire readers on how to apply the concepts to their specific business types. The case studies cover quality and value-based product and service businesses, offering practical insights for readers. 00:31:40 - The Importance of Pricing Strategies Melina emphasizes the importance of making pricing decisions efficiently and confidently. She offers a guide to streamline the process and highlights the value of incorporating psychology and behavioral economics into pricing strategies. 00:32:38 - Freebies and Resources Melina discusses the complimentary items available, including a virtual glossary and a pricing mastery checklist. She invites listeners to visit thebrainybusiness.com for a free sample chapter and provides links for ordering the book. 00:33:47 - Availability and Formats Melina shares that the book is available for purchase on various platforms and mentions the upcoming ebook and audible versions. She encourages preordering and assures that the audiobook is professionally narrated. 00:34:48 - Audiobook and Book Content Melina addresses the suitability of the audiobook for learning, highlighting that the book's tasks are not heavily reliant on visual aids. She provides links to order all her books and emphasizes the value of the book's content. 00:36:19 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Truth About Pricing, by Melina Palmer What Your Customers Want and Can't Tell You, by Melina Palmer What Your Employees Need and Can't Tell You, by Melina Palmer Marketing Mess to Brand Success, by Scott Miller Finding Confidence in Conflict, by Kwame Christian Top Recommended Next Episode: Truth About Pricing (ep 5) Already Heard That One? Try These:  What Your Employees Need and Can't Tell You (ep 225) Bundle and Stack Your Offers (ep 84) How to Raise Your Prices (ep 354) Get the Ultimate Pricing Confidence (ep 66) What Your Customer Wants and Can't Tell You (ep 147) Jo Evershed and Gareth Harvey Interview (ep 353) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for businesses. Melina shares insights on the psychology behind pricing decisions and emphasizes the importance of understanding the value and context for customers. She provides practical strategies for overcoming mindset blocks and gaining confidence in quoting prices to potential clients. By drawing on examples from various industries, including retail and service-based businesses,  Melina offers valuable advice on how to navigate the process of raising prices effectively. Her approachable and practical guidance, combined with real-world examples, makes this episode a must-listen for entrepreneurs and business owners looking to increase profitability and overcome the fear of raising prices. Whether you're a seasoned entrepreneur or just starting out, Melina's expertise and relatable storytelling style provide actionable insights that can help you take the next step in growing your business. So, grab your headphones and tune in to this episode to gain the confidence and strategies you need to successfully raise prices and drive your business forward. In this episode: Optimize your pricing strategy for profitability. Understand the key factors driving pricing decisions. Overcome mindset blocks to confidently raise prices. Target the right demographic for your pricing structure. Enhance the perception of value in your pricing. Show Notes: 00:00:00 - Introduction In this episode, Melina Palmer introduces the topic of raising prices and discusses the relevance of the fresh start effect. She also mentions her upcoming book, The Truth About Pricing, and the importance of understanding the psychology behind pricing. 00:03:05 - The Possibility of Raising Prices Melina emphasizes that raising prices is possible for any business, regardless of industry or competition. She highlights the importance of considering your own brand, costs, and goals before making any pricing changes. 00:07:09 - Overcoming Mindset Blocks Melina discusses the fears and mindset blocks that often hold business owners back from raising prices. She provides examples, such as being overbooked or not making enough profit, and suggests strategies for overcoming these blocks. 00:09:17 - Targeting a New Demographic When targeting a new demographic, Melina advises that a business may need to raise prices to appeal to the right customers. She encourages businesses to embrace the idea that not everyone will be a fit and to focus on providing value to the customers who do align with their offerings. 00:11:03 - The Value of Higher Prices Melina explains that higher prices can create a perception of higher value. Customers often derive more satisfaction and perceive greater effectiveness from products or services they pay more for. She uses examples like expensive jeans to illustrate this concept. 00:15:28 - The Variable Pricing of Soda The price of soda varies depending on the location and context of the purchase, such as in grocery stores, movie theaters, and fast-food chains. Understanding why customers are willing to pay different amounts for the same product in different locations can help businesses determine their pricing strategies. 00:16:18 - Questionstorming for Pricing Strategy Asking thought-provoking questions, such as "What would happen if I charged ten times more?" and "What would make people happy to pay ten times more for this?" can help businesses reassess their value and find ways to add more value to justify higher prices. 00:18:48 - Phased Approach to Price Increase for Service-based Businesses Service-based businesses can raise prices for new clients immediately and gradually phase in the price increase for existing clients. This allows for a smooth transition and can be done based on existing contracts or by offering pre-commitment discounts. 00:21:45 - Responding to Customer Reactions When communicating a price increase to clients, it's important to be understanding and helpful. Having a plan in place for handling discount requests or threats to leave can help maintain price integrity and ensure that the new pricing aligns with the overall brand and strategy. 00:23:46 - Context and Competition for Product-based Businesses Product-based businesses need to consider the context in which their products are priced, such as the competition and the overall shopping experience. Understanding the value and differentiation of your product can help justify the increase. 00:30:42 - The Importance of Understanding Customer Difficulty It's crucial to recognize that what may come easily to you, such as marketing or technology, can be challenging for others. To effectively sell your product or service, focus on the value you provide to customers and develop a solid pricing strategy. 00:31:10 - Role-Playing to Build Confidence Overcome the fear of stating your new price by practicing it repeatedly. Say the price out loud until it becomes second nature and visualize customers happily paying that amount. Confidence is key in pricing discussions and can influence customers' perception. 00:31:59 - The Impact of Confidence on Pricing Displaying confidence when stating your price signals to customers that others are willing to pay that amount. Conversely, hesitancy may trigger doubt in the customer's mind. Role-playing and triggering mirror neurons can help build confidence in price discussions. 00:33:24 - Pricing Communication and Confidence Always communicate pricing with confidence, even if you feel scared. The first sale at a new price point may be challenging, but once achieved, it becomes easier. Overcome mindset blocks, take a breath, and dive into raising your prices. 00:35:21 -  Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Truth About Pricing, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer The Psychology of Price, by Leigh Caldwell Alchemy, by Rory Sutherland Branding that Means Business, by Matt Johnson and Tessa Misiaszek Top Recommended Next Episode: Jo Evershed and Gareth Harvey  Interview (ep 353) Already Heard That One? Try These:  Creating a Brainy Brand (ep 43) Analysis of Costco (ep 47) Framing (ep 16) Anchoring & Adjustment (ep 11) Herding (ep 19) Mirror Neurons (ep 31) How to stack and bundle offers (ep 84) Leigh Caldwell Interview (ep 233) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

These are a few of my favorite things... Newsflash - minimalists like myself aren't allergic to stuff, or spending money on things that will make our lives better! Today I'm sharing the five things (some of them are even free!) that have helped declutter my mom life!  GIVEAWAY ALERT! If you leave a written review in Apple Podcasts between December 12, 2023 and December 31, 2023 AND send a screenshot of the review (info@simplebyemmy.com or direct message me on Facebook or Instagram), you'll be in the running for a free autographed copy of my children's book Little One. Great as a gift for the little ones in your life! Resources Mentioned (affiliate links may be included, which means that I get a small commission if you use my link. Thanks!) Blog post about why I LOVE my local Buy Nothing Group (and I know you will, too!) AnyList app Color Guru - use code OVERWHELM for 10% off your oder Weekly or Hourly Thriving in Motherhood Planner Systemize Your Life System Related Episodes: Episode 47: Top Tips for Selling on Facebook Marketplace with Melanie Wegener Episode 41: Fed Up with the Question “What's for Dinner?” Stress-Free, Simple Meal Planning for Busy Moms with Lauren White from the Intentional Edit Podcast Episode 81: Spending Too Much Time Cooking, Cleaning, and Picking Up After Your Family? 3 Mistakes You Need to Stop Making Today Episode 20: The Overwhelmed Mom's Guide to a Capsule Wardrobe: 5 Steps to Calm Closet Chaos Episode 33: Edit Your Closet Without FOTO (Fear of Throwing Out) with Jennifer Mackey-Mary from Everyday Style Episode 55: Is Your Closet Overflowing with Clothes You Never Wear? Try These 5 Decluttering Hacks Episode 45: The 3 Levels of Overwhelm with Jessica Jackson from Thriving in Motherhood Podcast Episode 67: 5 Daily Non-Negotiable Habits That Combat My Anxiety and Overwhelm Episode 78: Intentional Planning to Combat Overwhelm with Sarah Horgan From Simple + Intentional Episode 40: Too Tired to Tackle Your To-Do List? You're Probably Not Doing These 3 Things Episode 28: Are You Constantly Shuffling Around Piles of Papers? Steal my No-Fail Paper Processing Routine *** I help moms declutter their homes, heads, and hearts. Contact - > info@simplebyemmy.com  Podcast -＞ www.simplebyemmy.com/podcast Learn -＞ www.simplebyemmy.com/resources  Connect -＞ Join our free Facebook group Decluttering Tips and Support for Overwhelmed Moms Instagram -＞ @simplebyemmy and @momsovercomingoverwhelm   *** Don't Know Where to Start? *** 5 Steps to Overcome Overwhelm -＞ https://simplebyemmy.com/5steps/ 5 Mindset Shifts for Decluttering -＞ https://simplebyemmy.com/mindset/   Wanna work with me to kick overwhelm to the curb, mama? There are three options for you! Step 1: Join a supportive community of moms plus decluttering challenges to keep you on track at the free Facebook group Decluttering Tips and Support for Overwhelmed Moms Step 2: Grab a free 10-minute clarity call at https://calendly.com/simplebyemmy/clarity Step 3: Get more personalized support with in-person or virtual decluttering coaching! www.simplebyemmy.com/coaching