Podcast appearances and mentions of Michael F Schein

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases.Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area.We discussed the use of these things and big ideas to advance PR goals. It was a wide ranging conversation covering these points and others:Hype history - Edward Bernays, PR inventor and hype artistThe cornerstones of ethical hypeShake up your program with creativity and big ideasExamples of successful stuntsThanks, Michael and Joe, for joining the podcast and sharing your insight. You can find them at these Web addresses:https://michaelfschein.com/https://wtbq.com/wednesday/

Michael F. Schein's back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook. Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this episode: The Hype Handbook - Michael F. Shine Dianetics - L. Ron Hubbard The 7 Habits of Highly Effective People - Stephen R. Covey Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today's guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he's just plain fun to talk to. We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry.  Look for more Author Interview episodes on the Biz Book Broadcast. Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com Other books mentioned in this episode: Artpreneur - Miriam Shulman Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

Welcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Hype. The definition can vary wildly depending on who you're talking to. Today's guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know as personal branding.The most successful people, he explains, use hype not as a separate marketing strategy but as part of the art itself, creating whole worlds (like Warhol's factory) and personas consistent across all media (Steve Jobs' wearing the same black turtleneck and jeans, for example). This creates more organic interest and brand integrity. Most people are pretty similar and have been and will always be driven by the same desires. If you can learn these, Michael says, you will know how to get and keep their attention no matter which trends or technology platforms move in and out of vogue. The Hype Handbook is the culmination of ten years of research and life experience. Starting out in a punk band–where he and his bandmates proved to be natural marketers–before moving into marketing and writing, Michael realized there were about 12 key principles that make for good promotion. Join the conversation to learn why he believes happiness and a fulfilling life are found through side doors and why having a Plan B is, well, over-hyped. Quotes“I guess that's what hype means. It's not just having a marketing budget. It's conducting experiments to figure out how you can embody your values in a very public way, how you can tap into human psychology to get people excited about that. And then how you can embody that in everything you do.” (9:53 | Michael)“If you're seeing all of these articles telling you that AI, or the metaverse, or social media, or whatever the latest thing is, if you don't have a strategy on that, you're going to fall behind…they use these tools as accelerators, but it's not the route.” (17:33 | Michael)“One of the strategies in my book is packaging is the essence of propaganda.” (18:57 | Michael)“I don't think things are linear at all. I think history is cyclical. I think trends are cyclical.” (24:44 | Michael)“Human beings are more alike than they are different…these are things that you can reverse engineer and figure out. We all like to think we're individuals, but we're about half a percent individual.” (25:34 | Michael) “You're never going to know exactly what the recipe is. You're always going to have to conduct experiments. But if you have a firm understanding of the way that humans behave in groups and the way human minds work, you can conduct experiments quickly and strategically, in a way that you won't waste time on stuff that will never work.” (37:43 | Michael) LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com, KileyPeters.comWeekly Email Newsletter:...

Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

This is part two of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

This is part one of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different frames can evoke distinct emotions or reactions, as well as influence the customers' decision-making process. When applied effectively, framing can make a product or service more appealing, inspiring curiosity and generating positive associations in the minds of potential buyers. Framing can also demonstrate the benefits and value provided by a particular offering, ultimately increasing the chances of conversion.  In the podcast, Melina Palmer discusses the importance of framing in marketing and advertising. She emphasizes that the presentation of a message, including the choice of words and phrasing, can have a significant impact on the way it is received and acted upon by the target audience. As such, marketers should carefully consider the use of frames, always taking into account the context in which they communicate their offering. By doing so, they can maximize their chances of resonating with potential customers and increase sales. Insights in this episode will help you to: Grasp the power of framing and its influence on people's perception and communication. Master the art of employing framing tactfully in advertising and marketing campaigns. Adopt ethical framing practices to genuinely benefit consumers. Implement insightful techniques for effective framing in your business messaging. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the topic of framing and explains why it's essential for anyone looking to apply behavioral economics to their business. 00:03:24 - The Power of Frames, Melina explains how frames impact the way we perceive the world around us and how our subconscious brain evaluates everything very quickly. 00:09:23 - The Nail Salon Example, Melina uses the nail salon example from episode 2 to illustrate how framing can make a difference in how people perceive your business. 00:12:51 - Loss Aversion and Framing, Melina discusses how framing can impact loss aversion and how losses are actually twice as powerful a motivator as gains according to research by Kahneman and Tversky. 00:14:44 - Examples of Framing, Melina provides examples of how framing impacts the way we perceive things, such as labeling food as "90% fat-free" vs. "10% fat" or saying "Serena lost" vs. "Osaka won" in the context of the US Open. 00:17:16 - Importance of Context in Framing, The way a message is framed can impact how someone reacts to it, based on their individual context. For example, promoting a credit card bonus offer may annoy existing cardholders who are not eligible. Therefore, it's crucial to consider the context and placement of messaging when developing marketing strategies. 00:18:15 - Tversky's Studies on Framing, Tversky conducted several studies on framing, including one on the impact of framing on doctors' decisions about lung cancer treatment options. The study showed that framing the same information differently can lead to significantly different outcomes. 00:20:07 - The Disease Problem, The Disease Problem is a classic example of the impact of framing on decision-making. In the study, participants were more likely to choose a risky option when the information was framed positively, as opposed to when it was framed negatively. 00:25:33 - Examples of Verbiage Using Framing, Verbiage such as "Chevron with Techron" or "America's best selling brand" are examples of framing in marketing. The way a message is presented can impact how it's received by the audience, and it's crucial to choose the right framing to achieve desired outcomes. 00:29:43 - The Impact of Naming on Framing, Choosing the right name for a business can impact its success. A poorly framed name such as "Avg Daycare" can negatively impact business, whereas a well-framed name can have a big positive impact. 00:35:39 - The Impact of Framing on Consumer Behavior, Framing can impact the way consumers feel about a product or service. A well-worded frame can help someone appreciate a product or service, while a poorly worded frame can repel them from it. It's important to use framing in a way that helps people see the benefits of a product or service without tricking them. 00:39:27 - The Power of Claiming Ownership, When a company makes a claim, even if it's something their competitors could also claim, it becomes associated with their brand. The power of claiming ownership is evident in BECU's marketing campaign, which made it difficult for other credit unions to use similar messaging (even though it was true for them as well). 00:43:38 - Implementing Framing Strategies, Melina's top three framing strategies to try right now: replacing "if" with "when," using "everyone" instead of "anyone," and ending with a question. Curious why? Listen in... 00:47:22 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Getting Along, by Amy Gallo Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: The Top 5 Wording Mistakes Businesses Make (ep 2) Already Heard That One? Try These:  Priming (ep 252) Loss Aversion (ep 9) Herding (ep 264) Unlocking the Power of Numbers (ep 17) The Truth About Pricing (ep 5) Change Management: It's Still Not About The Cookie (ep 226) Your Guide to Create a Brainy Brand (ep 230) Rebrand, Refresh, or Reinforce? (ep 44) Present vs Future Biases (ep 246) Counterfactual Thinking (ep 286) Prefactual Thinking (ep 232) The Littery (ep 75) How To Become Indistractable, with Nir Eyal (ep 290) Focusing Illusion (ep 89) Confirmation Bias (ep 260) The Hype Handbook, with Michael F. Schein (ep 143) What Your Customer Wants and Can't Tell You (ep 147) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Discover the art of "Building and Growing Secret Societies" in this captivating episode of #ThisWeekWithSabir. Join us as we delve into the secrets of success with renowned author and founder of MicroFame Media, Michael F. Schein. Get ready to elevate your business game as Michael shares his insider tips and strategies for creating thriving secret societies that captivate audiences and drive remarkable success. During this insightful 60-minute interview, Michael unveils the power of hype, marketing, and the concept of secret societies. Gain a deep understanding of differentiating hype from marketing, overcoming misconceptions, and leveraging experimentation to achieve unparalleled results. Michael shares fascinating case studies, actionable insights, and thought-provoking discussions that will transform the way you approach your business.

Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What's the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he's created his own secret society that we'll be discussing in this episode.  He was the former co-host of the “Access to Anyone” podcast and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he has been a speaker for audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the author of the popular The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill last year.  So, it seems a little paradoxical that we're publicly discussing “secret” groups, right? But by definition Michael explains how a secret society gets hyped in spite of it then no longer being “secret.” Michael helps us understand how to know something is not a scam or cult. As well as the crossroad of hype and NFTs, Web3, crypto, and journalists covering rises and flameouts and phenomena like the Bored Monkey Yacht Club.  Michael is whip-smart and New York shrewd. He helps us all better know how to separate the wheat from the chaff in better understanding hype from value so we can better live our lives in full.

#revenueoperations #hype #marketing Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype Other Topics: Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel https://microfamemedia.com/ https://michaelfschein.com/bio/ Michael F Schein Bio: He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein. Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. [00:16] Building a Secret Society Michael explains why the word hype has had negative connotations over time Why Secret Society: The notion that hype artists are incredibly effective at making it look like all of their success comes from the bottom up but actually rely on individuals doing work below the surface Why the point of the secrecy is the secrecy Why it's the exclusivity that makes it special and fun [13:31] Applying The Idea of a Secret Society to Our Business How can you bring ritual and exclusivity into what you're doing Why we should look to places outside your industry Why we should have a very experimental mindset [22:50] What is Core to Innovation Emphasizing what you're calling the innovation component Why everything is innovation How to be comfortable with innovation [25:23] Closing Segment Final thoughts from Michael Connect with Michael! Key Quotes: “If you create something that people would do anyway because it's an adventure. Business gets done as a side effect.” - Michael F. Schein “So the trick is to base your stuff on psychological principles that work, but even more importantly, conduct very small experiments that just give you the data you need to know if you should go bigger and kill the losers very, very quickly.” - Michael F. Schein Connect with Michael Website: https://www.hypereads.com/list LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

If you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it's a secret? Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”. Since writing it, his marketing business has been inundated with clients wanting “in on” some hype! So as a unique way of creating hype, Michael has created a new secret society with only a few (secret) members. Kurt and Tim spend time discussing the allure of a secret club - why they have been successful in the past, what continues to make them enticing, and how businesses can potentially use them to create hype.  There is something that you can be part of that is definitely not a secret - the Behavioral Grooves Patreon membership. It's no secret that we rely on the support of our loyal listeners to support the podcast and we truly appreciate everyone who chips in, thank you.   Topics (5:16) How hype changed Michael's marketing consultancy career. (10:51) The details of Michael's secret society. (17:30) Are secret groups a tactic businesses should use? (21:30) How marketing has evolved since the Alice Cooper Piccadilly Circus stunt. (23:53) How Michael gets to work with only his favorite companies. (32:02) Grooving Session with Kurt and Tim.   © 2022 Behavioral Grooves Links Michael F. Schein: https://michaelfschein.com/ Michael's book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”: https://amzn.to/3V5KVO9 Episode 212, Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein: https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/  Seven Society, University of Virginia: https://en.wikipedia.org/wiki/Seven_Society  Jeff Walker “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”: https://amzn.to/3V9Uv2m Episode 226, The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  The Lake Wobegon Effect: https://psychology.fandom.com/wiki/Lake_Wobegon_effect  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links  The Dickies “Banana Split”: https://www.youtube.com/watch?v=G_wkEnLBvlE

How can you stand out from the competition in your industry? This is a question we're all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Michael F. Schein share the importance of understanding the mass psychology principle and then playing with it. They also chat about actionable steps you can take right now to stand out in your industry using hype. Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in idea-driven businesses famous. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.In this episode, Dan and Michael discuss the following:Attracting attention from the people that matter on a macro level.Ethically harnessing the power of human emotion to create hype and cause people to take action.Powerful ideas on how to make war, not love so that you build up the right attention.Creating useful content that gets attention and can be replicated to get results.How ad fatigue and industry evolution can impact how we use hype.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MICHAEL F. SCHEIN:TwitterLinkedInFacebookMichael ScheinMicroFame MediaCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Michael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael's first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handbook by Michael F. Schein - https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013XMicroFame Media - https://microfamemedia.com/Time Codes:(2:01) - Creating secret societies.(8:48) - How can the average person start to gain access to powerful people?(16:09) - Finding people who are incredibly smart, but are not the folks everyone thinks to contact.

Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing. There are many ways to…

Do you ever wonder how famous propagandists and celebrities get recognized? Or how they absolutely crushed the marketing game?Michael F. Schein, a.k.a 'The OG Hype Artist,' discusses the power of hype in marketing and how it can turn your business from unknown to well-known. He spent years researching famous propagandists, cult leaders, boundary breakers, and A-list celebrities to discover their strategies for grabbing the attention of millions and generating the ultimate buzz.In this episode, he'll share insights on how to get anyone addicted to your business and what you sell.⏰  Tune in every other Wednesday on LinkedIn, Facebook, or Youtube at noon EST.Connect with Micro Fame Media via their website: https://microfamemedia.com Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Check Out The Hype Handbook here: https://michaelfschein.com/the-hype-handbook/*** OFFICIAL LINKS ***LinkedIn: https://www.linkedin.com/in/mikereginaio/ Facebook: https://www.facebook.com/MikeReginaIO Instagram: https://www.instagram.com/theoppositeentrepreneur/ Website: https://www.mikeregina.io Podcasts: https://www.mikeregina.io/podcast/

Secret Societies Michael F Schein is our guest today on the Steve Jobs inspired Join Up Dots business podcast. The last time he was on the show we talked about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists” During the conversation he told us “Your success depends on getting people to think of you first. But with so much competition in the marketplace, it has become increasingly difficult to attract anyone's attention. In a perfect world, ideas would rise and fall on their own merits. But it's not a perfect world. If you want your message to reach a big audience, you need a presence and a platform that shines. It's hard to do, but some people (and companies) always seem to be able to make it happen. They're the ones who are always in demand as speakers, sources for articles, and interview subjects. They're the ones who can always find new business opportunities without effort. Now he is taking it a bit further with his “Secret Society” (Hype Strategy #2) experiment from that book that has had some very interesting results. As he says “I reached out to a highly successful subset of my email list and invited them to become part of a special “Black Book Club.” It's a small invite-only circle that meets periodically and also gets regular “elite info and scoops”. Most importantly, being a member comes with all the ritual and secrecy that you don't see much anymore and which makes these groups so intriguing. I'm not charging anything for it. For now, at least, I feel that would defeat the purpose. It's kind of like Freemasonry updated for the 21st century. I have actually been surprised by how excited these very busy and very successful people have been to take part. So what is it that has sparked interest in individuals how perhaps have many of these type of offerings coming there way each week? And out of all the points he made in the Hype Handbook, what made him choose this one to dig deeper? Well let's find out as we bring onto the show to start joining up dots the second time with Mr. Michael F Schein.

Today, we're talking about building a secret society. I know…you're probably thinking “that's a weird topic”... …but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more??? So I took the bait and I'm so glad I did. Mike shares some really compelling things with us: ✔️ How he conducted an experiment of creating a secret society, and his surprising results  ✔️What the difference is between building a secret society and networking ✔️ How to select the people for your own secret society ✔️ Why you might want to consider starting a secret society of your own

This week we're covering the artists behind the official White House portraits, the artist and singer-songwriter Issy Wood, enslaved pottery artists, and American outsider artist Nellie Mae Rowe.  Official Obama Portraits Unveiled at the White House  The White House held a ceremony to unveil the official portraits of President Barack Obama and first lady Michelle Obama. Better late than never, right?   Artist Robert McCurdy painted the official portrait of President Obama. He tells his subjects not to smile and to look directly into the camera to capture a transcendental moment.   Michelle Obama selected artist Sharon Sprung. Mrs. Obama's statement about how a girl like her was never meant to be in the White House is inspiring.   For more information on the Smithsonian portraits, check out podcast episode 127, Rise of the Black Portrait Artist  Portrait Artist Sharon Sprung  The identity of the presidential portrait artists is top secret, and it's usually revealed about a year after a former president leaves office.   Sharon Sprung painted the official portrait of first lady Michelle Obama. Although she completed it in 9 months, she had to keep the portrait and the fact that she'd done this important work secret for over 5 years!   She was inspired to paint portraits by the early death and memory of her father.   If you think you'd like to paint portraits, you can take my free class, 5 Simple Steps to Painting Portraits That Your Friends and Family Love  Art and Albums: Artist and Singer Songwriter Issy Wood  Artist and singer-songwriter Issy Woods (as well as Joni Mitchell) proves that it's possible to be a multi-passionate artist.   Her art and her music are provocative, and like the trial-blazer she is, her album is titled My Body Your Choice.   She's outspoken, opinionated, talented, and not afraid to let her art reflect her passions.   If you'd like to know more about how to generate hype around your work, you'll love hearing my conversation with Michael Schein, The Hype Handbook with Michael F. Schein  Enslaved Potters   There is a new exhibit at the Metropolitan Museum of Art - Hear Me Now: The Black Potters of Old Edgefield, South Carolina.   One of the items exhibited by artist Dave Drake is a piece of pottery signed with his name Dave and the word “concatenation”   When I was researching and writing my book, Artpreneur, I was intentional about being inclusive. Too many books about art only talk about white, cisgendered men. Sharing the story of artists like Dave is important to  inspire the next generation of artists.  It isn't out until January, but you can get pre-order bonuses now!  The Art of Nellie Mae Rowe  The American artist Nellie Mae Rowe was in her 60's when she began to transform her Atlanta home into what she called her playhouse. It became a destination for artists until she passed away in 1982.  Check out her art in the book Really Free: The Radical Art of Nellie Mae Rowe.  

Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields. In today's episode of Smashing the Plateau, you will learn one of the success secrets used by the world's greatest self-promoters. Michael and I discuss: How he uses his “Secret Society” concept [03:20] How to start a “Secret Society” [08:59] The rise in interest in communities [13:51] The unique value Michael offers his “Secret Society” [17:14] When Michael started his “Secret Society” [20:09] The results Michael has observed from participants [21:46] Michael's ideal client [26:05] Learn more about Michael at http://microfamemedia.com (http://microfamemedia.com), https://www.hypereads.com/list (https://www.hypereads.com/list), https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1), and https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/). Thank you to our sponsors:  The Smashing the Plateau Community https://community.smashingtheplateau.com (https://community.smashingtheplateau.com) Circle https://smashingtheplateau.com/circle (https://smashingtheplateau.com/circle)

We catch back up with https://michaelfschein.com/ (Michael F. Schein), writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in his original appearance on https://theactioncatalyst.com/2022/05/17/believe-the-hype-with-michael-f-schein-episode-382-of-the-action-catalyst-podcast/ (Episode 382 of The Action Catalyst). Mentioned in this episode: This episode is brought to you by Southwestern Publishing House This episode is brought to you by Southwestern Publishing House. https://the-action-catalyst.captivate.fm/southwesternpublishinghouse (Southwestern Publishing House)

Michael F Schein says, "Hype can be used for good or evil. I got curious to understand how great influencers, historical demagogues, cult leaders, Rap promoters and band managers can influence so many people to do what they want them to do, because I figured if you could harness that ...!" Mike is CEO of MicroFameMedia, an agency delivering hype strategies for fast growth companies with ambitious founders who want to bootstrap fast so they can fund the next phase of their business. MicroFameMedia's research has identified 12 hype strategies that have proven themselves to work repeatedly and any business can apply if they are willing to get uncomfortable, put in the hard work and be courageous enough to handle the polarising effect some of the strategies might have. And before you throw hype away as destructive, consider the value to you of your hype marketing self-disqualifying non-buyers and non-prospects without you ever wasting a moment's effort on them. Better still, how about have your rivals and detractors become your best marketing channels. Buckle up. This is one helluva ride. Contact Mike linkedin.com/in/michaelfrancisschein Website: MicroFameMedia.com (Company) Email: mfs@microfamemedia.com Twitter: MichaelSchein1 -- If you want to discover the vital selling behaviours of the most successful salespeople in your industry and learn to apply them in your sales, DM me on LinkedIn or email marcus@laughs-last.com

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype'? What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? What is common between hype generation and marketing; and how are these two different? What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at : MicroFameMedia.com Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy - Example of Amway 49:04 Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform his life by embarking on a free trip to China. Mentioned on the episode: http://microfamemedia.com (Microfame Media) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X (The Hype Handbook) https://basecamp.com/ (Basecamp) Connect with Michael Schein on https://twitter.com/MichaelSchein1 (Twitter) and https://facebook.com/michael.schein.7 (Facebook)

Are you equipped with a good amount of knowledge and skills for your services? In today's episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services. He had gone through different jobs in his career, and through these experiences, he was able to sort of analyze and reflect on things that are effective when marketing yourself or your business. He even discusses hype strategies to grow your influence and business, especially in today's modern time, using different platforms and technologies. Stay tuned for more!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

What if you could master the art and science of using shameless propaganda… … for creating a bigger and more positive impact in the world? Michael F. Schein can teach you how. In today's episode, you'll learn: 1. Why Shep Gordon — American Talent Manager who's managed talent like Pink Floyd, Pointer Sisters, Alice Cooper, etc — paid a driver to have their truck that had a picture of Alice Cooper posing naked with only a boa constrictor covering his genitals “break down”… 2. How bacon and eggs became the stereotypical American breakfast because of a hype artist… and what that has to do with you building relationships that can grow your business 3. What you can learn from Buddy the Elf about how to attract attention Enjoy!

https://michaelfschein.com/ (Michael F. Schein), Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), explains how you can perfect your own presentation by embracing what you may view as your quirks and insecurities, using Andy Warhol as a pivotal example. Hear Michael's full interview in Episode 382 of The Action Catalyst.

https://michaelfschein.com/ (Michael F. Schein), writer, speaker, Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”. Mentioned in this episode: This episode is brought to you by Southwestern Coaching https://the-action-catalyst.captivate.fm/southwesterncoaching (Southwestern Coaching)

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by Frans Johansson

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael's take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.  His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.   Show Notes: https://michaelfschein.com/ https://www.linkedin.com/in/michaelfrancisschein/ https://microfamemedia.com/ The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Is Hype Marketing The Best Way To Win Business Consulting Clients? [Everything Business Consulting Episode 79]Michael F. Schein is a writer, speaker, business owner, and hype artist. In episode 79 of Everything Business Consulting, we dive into what Michael calls HYPE!Show notes:You can find Michael's book – The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers on Amazon.Everything Business Consulting is brought to you by ConsultX, your complete Business Consulting Solution. Visit www.consultx.com to find out more.

Are you susceptible to propaganda and persuasion? Hype truly runs our world today. What effects does it have on entrepreneurs? with Michael F. Schein. Hype is a word that often has a negative connotation. Why did you choose it for the title of your book? What key messages do you communicate in your book, the Hype Handbook? You've publicly called out a number of prominent gurus, including Gary Vaynerchuk, Tony Robbins, and Simon Sinek. What is your point of view about them? Why did you choose coaches and consultants for your company's target market? Why do you shy away from the word "marketing" in describing what you do? Is it really more helpful for your clients to promote themselves rather than doing the work for them? Michael F. Schein Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check. Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Main Takeaways: The Marketing Hype: Utilizing Psychological and Emotional Drives The Implications of the Hype - Emotional Regulation Targeting Mistrust to Effectively Offer Value Key Quotes: “We let our emotions get in the way. And that's a good thing. The problem with that is some of the best people with the best ideas, they throw the baby out with the bathwater, they willfully reject driving attention and emotion around what they're selling, what their messages are.” - Michael F. Schein Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Michael Twitter: https://twitter.com/MichaelSchein1 Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business website: microfamemedia.com These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

For consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative? In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities". They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a healthy breakfast! “I went out and I learned everything there was to know about SEO and funnels and the latest social media tools, and it didn't help me much at all.  What I realized is that people have things in the reverse order: marketing should be anything that gets you up to bat to make sales.” -- Michael F. Schein

Why Hype? with guest Michael F. Schein  "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein. He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas.   RESOURCES: The Hype Handbook https://amzn.to/3G6gxeo Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7  Author Website: michaelfschein.com  Business website: microfamemedia.com  Instagram: https://www.instagram.com/scheinm1/ Marion's Podcast Results Accelerator https://www.madmotion.com/grow-your-podcast.html Marion's Blog https://www.madmotion.com/blog Buy Grounded Content [FRIEND] stuff https://www.madmotion.com/groundedpodcast.html

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.Hype Book List: https://www.hypereads.com/list Twitter: https://twitter.com/MichaelSchein1Facebook: https://www.facebook.com/michael.schein.7Instagram: https://www.instagram.com/scheinm1/Author Website: michaelfschein.comBusiness Website: microfamemedia.comThe Hype Handbook (Amazon)The Hype Handbook (Barnes & Noble) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list  Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business Website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble)      

People have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world.  But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change.  Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.   Michael passes this knowledge along in his new book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers and Boundary Breakers.  The Power Of Group Psychology  Michael tells Published Author Podcast host Josh Steimle: “I realized marketing is about getting people emotional on a large scale in order for them to take action. And that's no different from what we used to call hype.   “It's what the best rock band managers do, it's what cult leaders do, it's what propaganda artists do, it's what leaders of causes do. There's not so much difference between what the worst and best of them do; it's that they all understand crowd psychology,” he continues.   “So I started to take that approach, with the proviso of never deceiving anybody and keeping things ethical, because I didn't leave my corporate job to become a con artist.”  When It Comes To Publisher, Perseverance Is Key  Michael went through no less than two agents to get a publisher for The Hype Handbook. There were a few bites. One agent persuaded a couple of editors, but they had to convince the publisher's sales team that the book would be a success, and for some reason they couldn't.  At that point, Michael thought his book was done, and that it was time to walk away from all his hard work. He felt really sad about the whole thing.  But a chance meeting with a successful PR woman he'd known for sometime turned things around!  During dinner Micheal told her about his book, and she revealed she'd just gotten into literary agent work. She told Michael: “I'll sell your book for you,” and within two weeks he had a publisher!  Make War, Not Love  The Hype Handbook wasn't Michael's first book. At 18, he wrote Teenage Road Hogs, which didn't sell many copies but did attract the attention of Oprah Winfield's book club. But he never heard back from the TV show after vacillating on whether the driving age should be raised or lowered.  Michael believes: “That's the first hype lesson: Make war, not love. Always pick fights. Always know where you stand. I never would have made that mistake today. It was a hard lesson.”  As the years passed by, Michael had learned enough lessons, first in a rock and roll band and later in corporate marketing, and as a freelance copywriter, to formulate the ideas for The Hype Handbook.   As the book's subtitle describes, The Hype Handbook breaks the concepts of hype down into 12 strategies, told through the stories of highly effective and sometimes notorious hype artists.  Build Relationships With Influencers  One lesson for aspiring business book writers is to realize that building a grassroots audience through, say, Instagram or Twitter may not be as important as nurturing relationships with influencers.   Explains Michael: “The best hype artists make it look like everything they're doing is grassroots, but it's only a fraction of what's really going on.  “Instead, they spend a lot of time building strong relationships behind the scenes, so that when they're ready to launch something, they call upon all their favors in a concentrated period of time. And blow it up so that it looks grassroots.”  Build on Your Weaknesses and Insecurities, Not Your Strengths  Another Hype Handbook strategy is discovering that the essence of propaganda is a well-designed package and, in some cases, an almost  cartoon version of yourself. For example, the painter Andy Warhol used his pathological shyness to convey the artificiality of the modern world. “Instead of going to Toastmasters and becoming a firm speaker, he leaned into that shyness and became the most iconic, soft spoken and asthmatic speaker in the world,” observes Michael.  Learn more: If you appreciated this episode, listen to:  Finding The Right Agent And Getting The Best Deal With a Publisher  And:  Writing Books Brings Entrepreneur Speaking Roles, Opens Doors  LINKS  LinkedIn  FaceBook  Twitter  MichaelFSchein.com   SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives near Boston on a horse farm. Learn more at JoshSteimle.com.

With tons of competition, what would you use to have your business stand out? Michael F. Schein has found the answer, and it has to do with Hype. You might think hype is bad, but in Michaels's book, The Hype Handbook, he shares a number of case studies that show how hype can help businesses rise above the competition.

In this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.

With Michael F. Schein, Author of The Hype Handbook Michael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he's not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.    And to celebrate our big 50th episode milestone, The Global Phenomenon podcast is happy to present to you 5 of Michael's HYPE strategies that nobody else is using in the online world, and you can use to create a MOVEMENT out of your message!   We had to cut the interview for the podcast, but if you'd like to hear how Michael got Gary Vee to record an angry video about him, how he was able to help a millionaire who had it all, and many more specific examples of how to use his Hype techniques in the online coaching world, get the full interview by going to theglobalphenomenon.com/uncut and get access to our UNCUT interview vault.   Episode links: Follow Michael F. Schein on LinkedIn Buy The Hype Handbook on Amazon Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip's Drop: All About Love by bell hooks (https://www.berea.edu/appalachian-center/appalachian-center-home/faculty-and-staff/bell-hooks/) Michael's Drop: History Has Begun: The Birth of a New America by Bruno Macaes (https://www.hurstpublishers.com/book/history-has-begun/) Special Guest: Michael F. Schein.

Michael F. Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today..He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. __________Join us for a special live interview recording with "Can't Slow Down: How 1984 Became Pop's Blockbuster Year" author, Michaelangelo Matos, followed by a Q&A with our Zoom audience on Friday, January 15th at 1pm ET. RSVP HERE__________Learn more about Lyte.  Share Spot Lyte On with a friend or post a review of this podcast.  Hosted on Acast. See acast.com/privacy for more information.

Cult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans. Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world." Now what if we could tap into the hype and use the strategies for good in the world and impactful business success? Well he has done just that, Mike is going to share with us his journey, which lead him to the creation of his new book "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers". Buckle up for a truly interesting conversation. You can grab his book on Amazon

What do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they're also some of Michael F. Schein's favorite topics. Yes, my former co-host Michael is back to break down all things hype, including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating—and surprising—insights from his new book, The Hype Handbook.

Today's guest turns consultants into celebrities by making them thought leaders. He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post. He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” Please join me in welcoming Michael F. Schein. In this episode we discuss: his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.” his theory about learning disabilities drawn from his own personal experience. his lifelong goal to be a writer and not to be in business. how he turned his call center position back into writing. the creation of his business and it's clever name. his suggestion to do things for people that are cheap for you but valuable for them. his reclaiming of the word/action of “hype”. his strategy for keeping in touch with his network. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 224.