Follow the Data: Your Journey to Amazon FBA Success

Welcome to The Seller's Edge Podcast, your passport to mastering the dynamic world of e-commerce!  Hosted by Jonathan D'Ambrosio, a passionate e-commerce enthusiast, this podcast is your go-to destination for insider insights, success stories, and actionable strategies that will give you the ultimate edge as a seller.   In each episode, we tap into the minds of industry experts, successful entrepreneurs, and thought leaders who've navigated the challenges of e-commerce and emerged at the top. Discover the latest trends, proven strategies, and innovative techniques to elevate your Amazon game and boost your sales.    

We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's main page: https://sifted.com/ Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true Sifted on Twitter: https://twitter.com/siftedli

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy.

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED: https://joinbranded.com/ 

Almost all Amazon sellers have heard of the Zab Twins, Arek and Brian, with their coaching and selling skills. Hannah was able to sit with them and talk shop on how sellers can make the most of 2022 and what strategies sellers should focus on to make the most of keywords and PPC.  To meet with the Twins: hello@thezabtwins.com Connect with them on LinkedIn: https://www.linkedin.com/in/brianzabierek/ 

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: www.sponsoredprofit.com/ Download a free Amazon ‘Ad-Ready' Checklist: www.sponsoredprofit.com/checklist

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 

In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready' Checklist, go to www.sponsoredprofit.com/checklist

Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space. 

Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic. 

Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding your own path.

Ecom Dave tells us his story of getting started with selling on Amazon, and how we can avoid mistakes in 2021.

Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales. In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan. This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any international marketplace). John, who has years of experience selling in Amazon Japan, shares his biggest tips and strategies for catering products, listings, and experiences for the Japan marketplace. If you've ever considered going international with your Amazon business, or would consider Japan as a possible extension, this would be a great episode to listen to. If you have any questions for John, reach out to him directly at: jc@risingsuncommerce.co.uk Or visit his site to jump straight into Amazon Japan strategy: https://risingsuncommerce.com

Ryan Cramer walks through his perspective on where the international eCommerce & Amazon market is headed, and how sellers can take advantage of the growing seller momentum around the world. Ryan's international experience and perspective makes him a prime guest to touch on international marketplaces and to talk through the international pulse of Amazon. Check out PingPong to save a LOT of money if you sell internationally: https://pingpong.go2cloud.org/SH1v Email Ryan with any questions you have about eCommerce & international selling: ryan.cramer@pingpongx.us Check out PingPong on social: https://www.facebook.com/PingPongPaymentsGlobal https://www.instagram.com/pingpongpayments/ https://www.linkedin.com/company/pingpongglobal/ Check out Ryan on social: https://www.linkedin.com/in/ryancramer1/ https://www.instagram.com/ryan.cram3r/

Guest Greg Elfrink from  @Empire Flippers  walks through his top tips and strategies eCommerce & Amazon Sellers can take to maximize their evaluation and sell their eCommerce business for a profitable exit. Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspective from one of the top Amazon brokerages in the world. This is one you won't want to miss, no matter what stage of selling you're in. Connect with Greg to talk about selling your Amazon business: greg@empireflippers.com And check out https://empireflippers.com to learn more!

Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own eCommerce businesses. Topics covered in this video: 1. Amazon growth: DEPTH vs. WIDTH 2. How to stay FOCUSED 3. What Amazon sellers will continue to get WRONG in 2021 4. Why there is still so much opportunity in the marketplace (Fernando and Cameron cover so much more too!) Connect with Fernando: Fernando@marketplaceops.com

In this episode, Ashley and Cameron cover topics like: 1. What it looks like to hire your first VA 2. When you should consider first hiring for your Amazon / eCommerce business 3. How to properly scale your team as you grow 4. How to help your employees AND your business grow together - how to properly support and pour into your employees 5. General strategy and tips on how to scale Amazon businesses in 2021 Check out Ashley's Amazon-based Facebook group (among other connections) here: linktr.ee/privatelabelmastery  

Ryan Gnesin, a purchaser of countless Amazon businesses and brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money! In this episode, Ryan breaks down the different methods of selling, general advice in going through the entire process, how to prepare, and what to expect. It isn't too often we have a guest come on the show to talk through Amazon business valuations, and this couldn't come at a better time than early 2021. If you are interested in selling your Amazon business, or just want to know more, connect with Ryan: Email: Ryan@elevatebrands.io Website: ElevateBrands.io

Branding is VITAL to the current and future success of any Amazon product (which is why we've been focusing so intently on covering the subject from all angles). Emma is here to give advice on principles to elevate the experience customers get from a product's branding, and how a listing plays a direct role in that experience. In addition to all of the incredible information Emma gives in this episode, she's providing the listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis

Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than Dr. James Richardson? Dr.  Richardson is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast. Owner of Premium Growth Solutions, he's helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.  He's a master of his craft, with a LOT of knowledge to offer. We're talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.  This is by far one of the best conversations i've had on the show, and I hope you enjoy! Check out James' book (I bought it myself, you will be glad you got this one): https://www.rampingyourbrand.com/ Check out Premium Growth Solutions: https://www.premiumgrowthsolutions.com/ Connect with James: https://www.linkedin.com/in/premiumgrowthsolutions/

Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community. - Connect with Saqib's international Amazon community: www.enablers.org/group - Sign up for PRO, the all-in-one solution to selling on Amazon: http://virallaun.ch/enablersYT

Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community. - Connect with Saqib's international Amazon community: www.enablers.org/group - Sign up for PRO, the all-in-one solution to selling on Amazon: http://virallaun.ch/enablersYT

Is it too late to start an Amazon business? What's it like to launch a product line in the middle of Amazon's heated competition and unprecedented growth? Kae Peterson, our guest on this week's episode of Follow The Data, is here to answer those questions and walk through what it's like to launch an Amazon brand in 2020 & 2021. Kae is an experienced entrepreneur and certified #hustler. Her time in the entertainment industry and time down the path of entrepreneurship has lead her directly to Amazon. There's a lot to learn here, and Kae's perspective is a breath of fresh air. Feel free to connect with her from the info below, and let us know what your questions are when it comes to Amazon & eCommerce!

Joseph Abitol, founder of Seller Locker, has worked with some of the biggest Amazon Sellers to recover HUNDREDS OF THOUSANDS of dollars lost in inventory and fulfillment processing. In this episode, Joseph helps sellers identify what areas of their business might be losing money and how to remedy those losses in three effective steps. This is an aspect of selling that not very many Amazon influencers cover - I highly recommend following through with the three steps Joseph walks us through. Head below to sign up for Seller Locker: Up to $2M Annual Sellers click here to sign up: https://2m.sellerlocker.com/?fp_ref=viral-launch31 2M+ Sellers click here to sign up: https://sellerlocker.com/enterprise?fp_ref=viral-launch31

What's ahead in 2021? How will Amazon change? What will it mean to be an eCommerce entrepreneur? We've collected input from a wide range of Amazon & eCommerce experts to give their insight into how we can expect Amazon to change in the 2021 & beyond, as well as key strategies and steps we can take to address the up & coming changes.

What's up Amazon Seller Community! We're talking through PPC & ad strategy for the holidays & 2021 in this episode of Follow The Data, with Amazon ad expert Destaney Wishon from BetterAMS! Destaney will cover topics like: 1. How to compete with diversified ad spend 2. How to handle split testing 3. How to use re-marketing post-Black Friday / Cyber Monday 4. Optimal PPC optimization through the holidays & 2021 5. How eCommerce & Amazon is expected to change through 2021 And a LOT more.. Destaney certainly knows her stuff - we hope you enjoy this episode! Check out Destaney and tap into BetterAMS to set up your Amazon business for success: Website: https://betterams.com/ Facebook: https://www.facebook.com/TheBetterAMS/

Michael Begg and Cameron Yoder focus on identifying the key roadblocks through the rest of the year and the best strategies to come out on top in the latest episode of Follow The Data. Michael and Cameron cover topics like: 1. What roadblocks to expect through the end of the year (Christmas & New Years) 2. The best defensive strategies over the next couple months 3. The best offensive strategies over the next couple months 4. What to expect in 2021 and how eCommerce might change Get ready for the end of 2020 and the start of 2021! Let Cam or Michael know if you have any questions - enjoy! Check below to get in touch with Micahel: Website: https://amzadvisers.com Facebook: https://facebook.com/amzadvisers Instagram: https://www.instagram.com/amzadvisers/ Linkedin: https://www.linkedin.com/company/10895001 YouTube: https://www.youtube.com/c/amzadvisers Email: mike@amzadvisers.com

Danny Carlson of Kenji ROI walks us through his game plan for the week of Black Friday & Cyber Monday, giving specific strategies for both offense and defense that could make this BFCM season the biggest one yet! Danny also gives his insight and advice on making the most of the rest of 2020, and how he believes eCommerce will change in 2021.  There's a LOT of value here. Danny has some advanced tips here - I encourage you to plug in and take notes! Get in touch with Danny: Facebook & IG: @IamDannyCarlson Check out Kenji ROI:  KenjiROI.com

Britt Englund breaks down the lessons she's learned consulting and managing enormous brands on Amazon! - Britt and Cameron talk through the different ways you can develop your branding on and off Amazon through influencer marketing, design, building a cohesive product line, and so much more. - Britt also gives advice on how to step into the Amazon consulting business, managing other brands' product lines on Amazon and through eCommerce in general. There's a LOT to unpack here - we hope you enjoy!

There's a LOT of content to unpack here. In this episode, Ashley talks through: 1. Best practices to hire virtual assistants 2. Where to find the best virtual assistants 3. When you should start thinking about hiring virtual assistants 4. What major tasks you should be handing off to virtual assistants 5. And ultimately how to start, manage and grow a team to represent your brand and make life a WHOLE lot easier as a solo-preneur. Huge shoutout to Ashley for this awesome interview! If you'd like to connect with Ashley, and would like to tap into her upcoming challenge to improve your listings for the holidays, check out her information below! The 5 Day Challenge: www.HigherHolidayConversions.com Facebook: @AmazonWithAshley Ashley's Primary Site: www.AmazAuthority.com

Travis Zigler & Cameron Yoder talk through in-depth PPC & advertising strategy in the upcoming Q4 season on Amazon. If you sell ANYTHING on Amazon, and are involved in ecommerce this season, you'll want to give this episode a listen. If you have any questions for Travis & Cam, hit us up on Facebook or YouTube! Head to the links below to connect with Travis and his community! YouTube Facebook Travis' Website

We're breaking the 'norms' of seller discussion in this episode, diving into what makes Amazon Sellers & entrepreneurs tick, how to develop a burning passion for life and eCommerce, and how still how sellers can best prepare for Q4 2020. Isaac Kuhlman is an incredibly-successful Amazon seller, coach, entrepreneur, and just an incredible human being. There's a lot to talk through, but all of it is great discussion (I promise) To contact Isaac, and to gain access to free training from him & his team, head to http://www.goteamreal.com/ (This will elevate your Amazon game and elevate your entrepreneur life, I swear). Enjoy!

David Zeleski & Cameron Yoder talk through what's ahead for the rest of Q4 as an Amazon Seller and how to prepare to make the most of the next couple months! Connect with David to learn more about how to sell on Amazon and to elevate your Amazon game (For real, this guy's an Amazon rockstar): EcomHub: www.ecomhub.com Email: David@ecomhub.com

Follow The Data is BACK! This is the introductory episode to kick things off, but expect Amazon seller strategy to start THIS WEEK. We'll be diving deep into Amazon Covid-Q4 seller strategy, talking through how we can best prepare for the road ahead in this crazy time to be in eCommerce. This is just the beginning. PS, We're distributing our Amazon Seller podcast across all platforms now! If you'd like to watch each episode, check out our Facebook & YouTube channels!

Learn how Trent used standard operating procedures (SOP's) to enable an army of VA's to run his Amazon business. 

Learn how we cracked the Amazon ranking code and starting launching more products on page one!

In this episode, we sit down with Casey Gauss and a full panel of Amazon sellers to hear what they think is in store in 2020. Learn what it will take to succeed as an Amazon seller in the new year. 

This episode is an excerpt from our Amazon Crash Course. Take the free course at viral-launch.com/sellonamazon

We teamed up with 7-figure seller, Liran Hirschkorn, to teach you how to run profitable PPC. Follow this step-by-step process to make sponsored ads work for you, receive bigger payouts, and get one step closer to freedom.  https://vlaun.ch/ppccoursepod