Podcasts about empire flippers

Affiliate marketing is far from dead. In fact, it's evolving faster than ever. While many have written it off as an outdated model, the smartest affiliates are quietly cashing in by adapting to shifts in algorithms, AI, and consumer behavior. In this week's podcast, Greg sits down with Niels Zee, affiliate entrepreneur, author, and co-founder of Afframp. Niels breaks down what's working in 2025 and how top affiliates continue to rack up big wins. Niels shares how the Google Helpful Content Update completely reshaped his entrepreneurial journey, pushing him to rethink strategies and embrace adaptability. He reveals why pivoting and staying flexible are the real superpowers for affiliates, and how to scale faster with tactics like negotiating above-market commission rates and using Google Ads to supercharge campaigns. We also dive into how to build long-term sustainability instead of chasing short-term wins, and how to evaluate offers that are actually worth promoting. Plus, Niels uncovers today's most promising niches, explains why YouTube is becoming a must-use channel, and shares practical strategies for avoiding burnout in a high-pressure industry. Whether you're new to affiliate marketing or a seasoned pro looking to sharpen your edge, this episode is packed with actionable advice to help you thrive in 2025. Topics Discussed in this episode: How the Helpful Content Update changed Niels' entrepreneurial journey (02:00) The importance of pivoting and flexibility for affiliates (06:30) Using Google Ads to boost your affiliate business (14:27) How to get above-market commission rates (19:31) What top affiliates are doing to keep succeeding (23:59) How to build longevity as an affiliate (26:11) Evaluating a good affiliate offer (29:35) The best verticals and niches to operate in (32:45) Using YouTube to boost your affiliate business (35:19) How to avoid burnout while scaling your business (46:33) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Afframp Niels site  Niels LinkedIn The Payout Mafia by James Dooley and Niels Zee Sit back, grab a coffee, and learn how to succeed as an affiliate in 2025 and beyond!

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

On today's episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Gregory Elfrink, Head of Marketing at Empire Flippers. If you're not familiar, Empire Flippers is the largest curated marketplace for buying and selling online businesses, from content sites and SaaS companies to e-commerce stores and agencies.Greg's story is anything but traditional. He started out as an oil rig worker in Alaska before teaching himself internet marketing. That path eventually led him to Empire Flippers, where he's been since the early days, helping grow the company into a major player in the digital M&A world.In this conversation, Greg shares what he's learned about marketing and storytelling, why empathy is at the heart of good copywriting, and how reading fiction can make you a better marketer.He also walks through the process of selling a business, what the vetting looks like, how valuations are set, and why timing matters more than people think. His advice on selling during growth instead of waiting until you've peaked is a perspective many entrepreneurs need to hear.Listeners will also get Greg's take on the impact of AI on SEO, the types of businesses buyers are looking for today, and why control over customer data and marketing channels is becoming more important than ever.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Gregory Elfrink, Director of Marketing at Empire FlippersGregory Elfrink's LinkedIn | Empire FlippersWatch the full Youtube video here:https://youtu.be/OAO7AbV0C88Takeaways:Greg Elfrink's journey from oil rig worker to marketing head.The importance of storytelling in marketing and copywriting.Empathy is crucial for understanding customer needs.Utilizing data can enhance content marketing effectiveness.SEO has become a risky endeavor in the current landscape.Sellers often overvalue their businesses due to emotional equity.Buyers seek businesses with full control of marketing funnels.Double-sided marketplaces present unique marketing challenges.Understanding buyer demographics is key to successful transactions.Selling during growth phases can yield better valuations.Chapters:00:00 Introduction to Greg Elfrink and Empire Flippers02:46 The Journey from Oil Rig to Marketing05:43 The Power of Storytelling in Marketing08:31 Marketing Strategies and Data Utilization11:19 Understanding the Seller Onboarding Process14:10 Valuation Insights and Seller Expectations17:03 Navigating the M&A Landscape19:49 Common Mistakes Sellers Make22:37 Buyer Dynamics and Market Trends25:32 The Role of Brokers in M&A28:29 Marketing in a Double-Sided Marketplace31:15 Conclusion and Future Opportunities

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

For years, many agency owners mistakenly believed that marketing agencies couldn't be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies. In this episode, Greg Elfrink explains why he thinks we're in the golden age of marketing agencies. He dives into why buyers are actively hunting agencies to grow their portfolios, highlighting everything from recurring revenue models to the skyrocketing importance of digital marketing across industries. Of course, no conversation about agencies in 2025 is complete without discussing AI. Greg addresses the big question: Will AI kill agencies, or will it become a tool that accelerates their growth? He also shares why agencies may be entering a profit renaissance, with more opportunities than ever to scale and succeed.But it's not all smooth sailing. Greg also breaks down the three main reasons why agencies struggle to sell and what founders can do to fix them. If you've ever wondered whether your agency has real exit potential, or if you're curious why investors are piling into this space, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: Busting the myth that marketing agencies cannot be sold (01:30) Why buyers are hungry for marketing agencies (04:35) Will AI kill agencies? (09:25) The marketing agency profit renaissance (15:25) The 3 main reasons why agencies don't sell (26:46) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Episode 185 - Amos Bar Joseph's AI system Sit back, grab a coffee, and learn why marketing agencies are becoming the hottest businesses on the market!

For years, many agency owners mistakenly believed that marketing agencies couldn't be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies. In this episode, Greg Elfrink explains why he thinks we're in the golden age of marketing agencies. He dives into why buyers are actively hunting agencies to grow their portfolios, highlighting everything from recurring revenue models to the skyrocketing importance of digital marketing across industries. Of course, no conversation about agencies in 2025 is complete without discussing AI. Greg addresses the big question: Will AI kill agencies, or will it become a tool that accelerates their growth? He also shares why agencies may be entering a profit renaissance, with more opportunities than ever to scale and succeed.But it's not all smooth sailing. Greg also breaks down the three main reasons why agencies struggle to sell and what founders can do to fix them. If you've ever wondered whether your agency has real exit potential, or if you're curious why investors are piling into this space, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: Busting the myth that marketing agencies cannot be sold (01:30) Why buyers are hungry for marketing agencies (04:35) Will AI kill agencies? (09:25) The marketing agency profit renaissance (15:25) The 3 main reasons why agencies don't sell (26:46) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Episode 185 - Amos Bar Joseph's AI system Sit back, grab a coffee, and learn why marketing agencies are becoming the hottest businesses on the market!

Note: In this episode, Greg is interviewed by Matt and Liz Raad for the Digital Investor Show podcast. We're sharing the interview here so that you don't miss out on the useful M&A insights that Greg shares.Enjoy! Here's why 2025 is Creating Unprecedented Opportunities for Online Business Buyers… Where are the biggest opportunities in buying and selling online businesses right now? In this interview, Matt sits down with Greg Elfrink, head of marketing at Empire Flippers who's helped create over 100 millionaires, to share what's working, what's changed, and how to buy profitable online businesses in 2025.Greg reveals million-dollar lessons, stories, and actionable strategies for both beginners and experienced website investors. If you want to hear how to buy smart with Empire Flippers, listen to this episode. You Will Learn: How the current market reality is presenting online investors with hidden opportunities. How strategic buyers can negotiate deals in today's market. How to renovate & improve monetisation from traditional affiliate sites. Why it's important to diversify your online business traffic. Where to buy and sell smaller online businesses safely. What your next steps are for investing in today's market. Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Original Digital Investors podcast eBusiness Institute Sit back, grab a coffee, and learn new ways to grow your wealth and income with online assets.

Note: In this episode, Greg is interviewed by Matt and Liz Raad for the Digital Investor Show podcast. We're sharing the interview here so that you don't miss out on the useful M&A insights that Greg shares.Enjoy! Here's why 2025 is Creating Unprecedented Opportunities for Online Business Buyers… Where are the biggest opportunities in buying and selling online businesses right now? In this interview, Matt sits down with Greg Elfrink, head of marketing at Empire Flippers who's helped create over 100 millionaires, to share what's working, what's changed, and how to buy profitable online businesses in 2025.Greg reveals million-dollar lessons, stories, and actionable strategies for both beginners and experienced website investors. If you want to hear how to buy smart with Empire Flippers, listen to this episode. You Will Learn: How the current market reality is presenting online investors with hidden opportunities. How strategic buyers can negotiate deals in today's market. How to renovate & improve monetisation from traditional affiliate sites. Why it's important to diversify your online business traffic. Where to buy and sell smaller online businesses safely. What your next steps are for investing in today's market. Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Original Digital Investors podcast eBusiness Institute Sit back, grab a coffee, and learn new ways to grow your wealth and income with online assets.

IN THIS EPISODE...Karan interviews Andy Allaway, CEO of Empire Flippers, delving into his professional journey, leadership philosophy, and the challenges he faced steering the company through industry changes. Andy shares insights from his early career in IT sales, his transition into online business, and his eventual rise to CEO, highlighting the importance of adaptability, team culture, and situational leadership. The conversation also explores Andy's approach to leading during turbulent times, his passion for nurturing future leaders, and his perspective on the evolving landscape of online business.Empire Flippers is a top online business broker and marketplace that vets and lists businesses, rejecting over 90% due to its rigorous standards. They specialize in vetted e-commerce, SaaS, and agency businesses. They guide both buyers and sellers through the sales process, ensuring quality listings and smooth transactions, with fees paid only by sellers upon successful sales.------------Full show notes, guest bio, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Andy”)Love the show? Subscribe, rate, review, and share! Learn more about us! https://shockinglydifferent.com/-------------WHAT TO LISTEN FOR:· Andy's path from IT sales to CEO· Leading a company turnaround· What challenges do sellers face?· Team culture and leadership in tough times· How does Empire Flippers vet and support deals?· Trends in online business and brokering· Andy's tips for new leaders· Where to find Empire Flippers and Andy------------FEATURED TIMESTAMPS:· [03:22] Andy shares his career path from IT sales to CEO of Empire Flippers.· [05:42] Discusses challenges and turnaround during industry decline.· [06:32] Explains Empire Flippers' business model and vetting process.· [09:31] Outlines key steps for sellers preparing to sell their business.· [11:36] Describes support for buyers and the importance of good deals.· [13:36] Talks about scaling the team and addressing company culture.· [18:50] Shares his evolving leadership philosophy and situational leadership.· [22:58] Signature Segment: Andy's entry into the LATTOYG Playbook: Learning leadership and seeking mentorship to develop your potential.· [24:46] Predicts future trends in online business and the impact of AI.· [27:55] Signature Segment: Andy's LATTOYG Tactic of Choice: Drive for Results ------------ADDITIONAL RESOURCES FOR YOU:Overview: Our Signature Leadership Development Experience: http://bit.ly/DevelopYourGame

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

Where are the biggest opportunities in buying and selling online businesses right now?In this interview, Matt Raad interviews Greg Elfrink, head of marketing at Empire Flippers who's helped create over 100 millionaires, to share what's working, what's changed, and how to buy profitable online businesses in 2025.Greg reveals million dollar lessons, stories, and actionable strategies for both beginners and experienced website investors.Want To Learn How To Buy Websites for Income and Financial Independence?You don't need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2025): https://www.ebusinessinstitute.com.au/dip

Traditionally, headcount equals scale. But in the age of AI, is this still true? In this episode, we're joined by Amos Bar Joseph, the co-founder of Swan AI, the first autonomous business. Their goal? Reaching $30 million in ARR with just three founders and a powerful fleet of AI agents. Amos explains how he is building an enterprise-level business with just three employees, and how Swan AI's autonomous business model is different from traditional AI-powered businesses. While most companies simply bolt AI onto existing workflows to automate repetitive processes, Swan AI is designed around agentic workflows, where AI agents operate with memory, goals, and decision-making capabilities. It's not just automation; it's intelligent delegation. Amos is quick to clarify: this isn't about replacing humans, it's about giving small teams superpowers. He explained how each agent is purpose-built to make their founders 100x more effective, by designing agents around them, rather than 1:1 replacing a hire. Amos explains how to ensure your agents stay accurate and aligned with business objectives, avoiding ‘hallucinations' and maintaining customer trust. He also shares when to stick with classic workflows and when to switch to agents for higher-level tasks. We also tackle the provocative question: Is a one-person unicorn possible? If you're interested in building a smarter, leaner business using AI, this episode will challenge how you think about scale. Enjoy! Topics Discussed in this episode: What is an agentic workflow? (03:48) Amos's background and the origins of Swan AI (04:48) How an autonomous business is different from an AI-powered business (08:45) Why adding AI agents helps enhance employees, not replace them (13:43) How Amos is building an enterprise-level business with just 3 employees (18:26) How to control the AI agents' context and accuracy (23:33) The difference between AI automation and AI agents (28:44) When to use automations and workflows vs AI agents (35:12) The best resources for building your own AI agent (42:36) Is a one-person unicorn possible? (45:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Swan Amos's LinkedIn Amos's Autonomous Business Playbook Amos's Avatar Sit back, grab a coffee, and learn how to scale your business without bloat, using AI agents.  

Traditionally, headcount equals scale. But in the age of AI, is this still true? In this episode, we're joined by Amos Bar Joseph, the co-founder of Swan AI, the first autonomous business. Their goal? Reaching $30 million in ARR with just three founders and a powerful fleet of AI agents. Amos explains how he is building an enterprise-level business with just three employees, and how Swan AI's autonomous business model is different from traditional AI-powered businesses. While most companies simply bolt AI onto existing workflows to automate repetitive processes, Swan AI is designed around agentic workflows, where AI agents operate with memory, goals, and decision-making capabilities. It's not just automation; it's intelligent delegation. Amos is quick to clarify: this isn't about replacing humans, it's about giving small teams superpowers. He explained how each agent is purpose-built to make their founders 100x more effective, by designing agents around them, rather than 1:1 replacing a hire. Amos explains how to ensure your agents stay accurate and aligned with business objectives, avoiding ‘hallucinations' and maintaining customer trust. He also shares when to stick with classic workflows and when to switch to agents for higher-level tasks. We also tackle the provocative question: Is a one-person unicorn possible? If you're interested in building a smarter, leaner business using AI, this episode will challenge how you think about scale. Enjoy! Topics Discussed in this episode: What is an agentic workflow? (03:48) Amos's background and the origins of Swan AI (04:48) How an autonomous business is different from an AI-powered business (08:45) Why adding AI agents helps enhance employees, not replace them (13:43) How Amos is building an enterprise-level business with just 3 employees (18:26) How to control the AI agents' context and accuracy (23:33) The difference between AI automation and AI agents (28:44) When to use automations and workflows vs AI agents (35:12) The best resources for building your own AI agent (42:36) Is a one-person unicorn possible? (45:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Swan Amos's LinkedIn Amos's Autonomous Business Playbook Amos's Avatar Sit back, grab a coffee, and learn how to scale your business without bloat, using AI agents.  

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. _____________ Can buying a business be the key to achieving your entrepreneurial dreams as a physician? In this episode, Dr. Mike Woo-Ming, dives into the world of business acquisitions as a faster, less stressful alternative to starting from scratch. He compares offline businesses (like med spas, urgent cares, or even non-healthcare ventures like restaurants) with online businesses (such as e-commerce stores, coaching platforms, or SaaS companies), outlining their unique benefits and risks. Dr. Woo-Ming shares lessons from his own successes—like acquiring a profitable medical clinic—and pitfalls, including a failed online marketing venture. He provides practical guidance on evaluating deals, from analyzing financials and customer retention to assessing location and scalability. With a detailed due diligence checklist, this episode equips physicians with the tools to make informed acquisition decisions that align with their time constraints, lifestyle goals, and desire for financial independence. Three Actionable Takeaways: Perform Thorough Due Diligence – Review at least two years of financials (P&L, balance sheets, cash flow statements), verify traffic and conversion metrics for online businesses, and insist on live screen-sharing to confirm data authenticity. Assess Business Fit for Your Lifestyle – Choose offline businesses for hands-on involvement and tangible assets, or online businesses for location freedom and scalability, based on your career stage and personal goals. Leverage Your Network and Experts – Explore opportunities through platforms like BizBuySell or Empire Flippers, tap into medical networks for unlisted deals, and consult CPAs and attorneys to avoid costly oversights. About the Host:  Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy.

The rules of selling on Amazon have changed, and sellers who don't adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we're joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what's really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success. We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account's health before it's too late. If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights. Topics Discussed in this episode: How launching a product on Amazon has changed (03:47) Common product launch mistakes entrepreneurs make (10:17) The main support problems Amazon sellers experience (11:46) The most common reasons for account suspensions (17:19) Proactive steps you can take to avoid account health issues (19:59) How Seller Candy's clients are reacting to tariffs (25:14) John's advice to US-based Amazon sellers (29:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Seller Candy Seller Candy Academy Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!  

The rules of selling on Amazon have changed, and sellers who don't adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we're joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what's really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success. We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account's health before it's too late. If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights. Topics Discussed in this episode: How launching a product on Amazon has changed (03:47) Common product launch mistakes entrepreneurs make (10:17) The main support problems Amazon sellers experience (11:46) The most common reasons for account suspensions (17:19) Proactive steps you can take to avoid account health issues (19:59) How Seller Candy's clients are reacting to tariffs (25:14) John's advice to US-based Amazon sellers (29:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Seller Candy Seller Candy Academy Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!  

Not every SaaS success story starts with a multi-million-dollar seed round. While flashy headlines highlight startups raising big in Silicon Valley, most founders are left asking a far more practical question: Should I bootstrap, or go after funding? In this episode, we're joined by Denise Edwards, the founder of SaaS Launch, a platform that helps early-stage SaaS founders secure the right kind of capital and avoid the wrong kind of investor. We dive into the different types of funding available to SaaS founders and explain the real trade-offs between raising capital vs bootstrapping. Denise breaks down dilutive vs non-dilutive funding and what those terms actually mean for your business long-term. But it's not just about money. Denise highlights the intangible value investors can offer, like mentorship, industry connections, and strategic insights, that often outweigh the dollar signs. We also tackle some of the biggest myths and misconceptions founders believe about fundraising. Finally, Denise walks us through the anatomy of a great pitch, what to say, what to avoid, and how to stand out from the crowd. Whether you're scaling with your own savings or prepping for your first round, this episode will give you the tools and insight to make smarter funding decisions for your SaaS startup. Topics Discussed in this episode: How Denise went from working in SaaS to starting SaaS Launch(01:56) The different types of funding available to SaaS founders (06:30) The pros and cons of raising funding vs bootstrapping (09:00) Dilutive vs non-dilutive funding options (11:27) The intangible benefits that investors bring to the table (17:00) Common myths and misconceptions founders have about fundraising (20:00) The KPIs and metrics that investors look at (24:20) The biggest mistakes founders make when pitching investors (30:23) The anatomy of a great pitch (37:33) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter SaaS Launch  Denise's LinkedIn Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.  

Not every SaaS success story starts with a multi-million-dollar seed round. While flashy headlines highlight startups raising big in Silicon Valley, most founders are left asking a far more practical question: Should I bootstrap, or go after funding? In this episode, we're joined by Denise Edwards, the founder of SaaS Launch, a platform that helps early-stage SaaS founders secure the right kind of capital and avoid the wrong kind of investor. We dive into the different types of funding available to SaaS founders and explain the real trade-offs between raising capital vs bootstrapping. Denise breaks down dilutive vs non-dilutive funding and what those terms actually mean for your business long-term. But it's not just about money. Denise highlights the intangible value investors can offer, like mentorship, industry connections, and strategic insights, that often outweigh the dollar signs. We also tackle some of the biggest myths and misconceptions founders believe about fundraising. Finally, Denise walks us through the anatomy of a great pitch, what to say, what to avoid, and how to stand out from the crowd. Whether you're scaling with your own savings or prepping for your first round, this episode will give you the tools and insight to make smarter funding decisions for your SaaS startup. Topics Discussed in this episode: How Denise went from working in SaaS to starting SaaS Launch(01:56) The different types of funding available to SaaS founders (06:30) The pros and cons of raising funding vs bootstrapping (09:00) Dilutive vs non-dilutive funding options (11:27) The intangible benefits that investors bring to the table (17:00) Common myths and misconceptions founders have about fundraising (20:00) The KPIs and metrics that investors look at (24:20) The biggest mistakes founders make when pitching investors (30:23) The anatomy of a great pitch (37:33) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter SaaS Launch  Denise's LinkedIn Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.  

What if you could skip the struggle of starting a business from scratch—and step straight into profit? In this solo episode, Jaryd Krause pulls back the curtain on everything you need to know before buying your first (or next) profitable online business. No guest this time—just Jaryd, and over ten years of real-world experience helping thousands of people build financial freedom through smart acquisitions. This episode is a deep dive inspired by Jaryd’s most-watched YouTube content and the questions he hears constantly from aspiring buyers: Why should you buy a profitable business? How much should you invest? Should you use your cash or finance the deal? And where are people buying these businesses today? Get ready for a no-fluff breakdown of: ✔️ Why buying a profitable online business can fast-track your path to income and freedom✔️ How much capital do you need to get started (spoiler: it’s not always as much as you think)✔️ The truth about financing a deal—and what creative structures work✔️ Where to find legitimate, vetted businesses for sale right now✔️ The rookie mistakes that could cost you thousands—and how to avoid them This isn’t financial advice—but it is packed with insights from someone who’s helped people go from browsing listings to building six- and seven-figure digital business portfolios. If you’re ready to move from dreaming to doing, this episode will show you exactly what to consider, what to avoid, and where the real opportunities are in 2025’s online business marketplace. Hit play and take notes—this one’s loaded. Episode Highlights 04:17 – Why buying a profitable online business is better than starting one from scratch? 07:38 – The ideal type of online business to acquire as a beginner. 13:24 – How much money should you invest when buying your first business? 18:43 – Why must you understand the ROI beyond just net profit? 27:46 – Myths around no-money-down deals and what real financing looks like. 31:22 – Where to find online businesses for sale: brokers vs. off-market deals? Key Takeaways ➥ Buying an existing online business is less risky and faster than starting fresh, as you inherit proven systems, traffic, and revenue, reducing trial and error. ➥ “No money down” deals are rare and mostly involve distressed or declining businesses; most require some cash upfront. ➥ Acquisitions usually need a mix of cash, lender, and seller financing, with 10-20% cash upfront to show commitment. ➥ Reliable marketplaces like Empire Flippers, Quiet Light, and Flippa are great starting points for sourcing online businesses. ➥ Sellers often move on not because their business is failing but because of personal reasons like boredom or lifestyle changes, emphasizing the importance of proper due diligence before buying. Connect with Jaryd Krause ➥https://www.linkedin.com/in/jarydkrause ➥ $240K Income When Buying An Online Business - https://www.youtube.com/watch?v=G3yja-KnZzA&t=105s ➥Why Size Matters When Buying An Online Business - https://www.youtube.com/watch?v=7OWdl_n9rZI Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/ ➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

What if scaling your SaaS didn't require burning out or selling your soul to venture capital? In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation about what it really takes to build a sustainable, sellable SaaS business. Rob kicks things off by sharing how he stumbled into SaaS before it was cool, and how that journey led him to co-create TinySeed, an alternative funding model that puts founders first. He breaks down how TinySeed's 12-month program works, who it's for, and how it compares to traditional VC. But this episode isn't just about funding, it's about founder freedom. We dive deep into the psychological shifts that come with selling your business, how to recognize the right time to exit, and how to protect your energy both before and after a sale. Rob also shares the biggest traps SaaS founders fall into when chasing “growth at all costs” and the core traits he sees in founders who succeed. Whether you're bootstrapping, raising capital, or planning an exit, this episode is packed with honest, actionable insights that will help you scale smarter, and sell without regret. Topics Discussed in this episode: Rob's background and how he got into SaaS (02:08) The origins of TinySeed and how it differs from Venture Capital (12:09) The opportunities that are created through selling your business (19:43) A breakdown of Tiny Seed's 12-month program (22:19) The pros and cons of a “growth at all costs” mindset (28:32) The requirements needed to join Tiny Seed (30:20) The psychological effects of exiting your business (33:56) How to tell when to sell your business (39:40) How to avoid burnout before and after your exit (46:43) The characteristics that successful founders share (52:21) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Startups For The Rest Of Us podcast  Exit Strategy: The Entrepreneur's Guide to Selling Your Business without Regret TinySeed Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.  

What if scaling your SaaS didn't require burning out or selling your soul to venture capital? In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation about what it really takes to build a sustainable, sellable SaaS business. Rob kicks things off by sharing how he stumbled into SaaS before it was cool, and how that journey led him to co-create TinySeed, an alternative funding model that puts founders first. He breaks down how TinySeed's 12-month program works, who it's for, and how it compares to traditional VC. But this episode isn't just about funding, it's about founder freedom. We dive deep into the psychological shifts that come with selling your business, how to recognize the right time to exit, and how to protect your energy both before and after a sale. Rob also shares the biggest traps SaaS founders fall into when chasing “growth at all costs” and the core traits he sees in founders who succeed. Whether you're bootstrapping, raising capital, or planning an exit, this episode is packed with honest, actionable insights that will help you scale smarter, and sell without regret. Topics Discussed in this episode: Rob's background and how he got into SaaS (02:08) The origins of TinySeed and how it differs from Venture Capital (12:09) The opportunities that are created through selling your business (19:43) A breakdown of Tiny Seed's 12-month program (22:19) The pros and cons of a “growth at all costs” mindset (28:32) The requirements needed to join Tiny Seed (30:20) The psychological effects of exiting your business (33:56) How to tell when to sell your business (39:40) How to avoid burnout before and after your exit (46:43) The characteristics that successful founders share (52:21) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Startups For The Rest Of Us podcast  Exit Strategy: The Entrepreneur's Guide to Selling Your Business without Regret TinySeed Sit back, grab a coffee, and learn how to take the next step in your SaaS journey with confidence.

As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren't always so certain, especially when it comes to sales tax. In this episode, we're joined by Jessica Rhoads. Jessica is an internationally experienced CPA and self-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations. We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that's most commonly misunderstood, and most likely to derail a future exit: sales tax. Jessica breaks down how sales tax applies to non-tangible goods like SaaS products and apps, what triggers a sales tax nexus, and why ignoring it can lead to massive headaches during due diligence. She also shares insight on the best and worst states to set up your business from a tax standpoint, when to file a Voluntary Disclosure Agreement (VDA), and how to stay compliant if you're selling across borders. If you're building a business with the goal of selling one day, this episode is a must-listen. It could save you from tax troubles that scare off buyers, or cost you more than you bargained for. Topics Discussed in this episode: The different types of taxes businesses should be aware of (03:45) Why sales tax is so important when selling your business (06:49) How sales tax is applied to software and apps (11:43) An overview of sales tax nexus (17:30) The different tax softwares that can help you figure out your taxes (19:50) The best and worst states to set up your business in (23:07) How to stay compliant if you have sales tax nexus (28:16) How tax works if you're selling in foreign countries (30:37) When to file a VDA (33:56) A major misconception founders have about sales tax that hurts them later (39:39) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Jessicanomics.com Sit back, grab a coffee, and learn how to get your business taxes in order - before it's too late.  

As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren't always so certain, especially when it comes to sales tax. In this episode, we're joined by Jessica Rhoads. Jessica is an internationally experienced CPA and self-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations. We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that's most commonly misunderstood, and most likely to derail a future exit: sales tax. Jessica breaks down how sales tax applies to non-tangible goods like SaaS products and apps, what triggers a sales tax nexus, and why ignoring it can lead to massive headaches during due diligence. She also shares insight on the best and worst states to set up your business from a tax standpoint, when to file a Voluntary Disclosure Agreement (VDA), and how to stay compliant if you're selling across borders. If you're building a business with the goal of selling one day, this episode is a must-listen. It could save you from tax troubles that scare off buyers, or cost you more than you bargained for. Topics Discussed in this episode: The different types of taxes businesses should be aware of (03:45) Why sales tax is so important when selling your business (06:49) How sales tax is applied to software and apps (11:43) An overview of sales tax nexus (17:30) The different tax softwares that can help you figure out your taxes (19:50) The best and worst states to set up your business in (23:07) How to stay compliant if you have sales tax nexus (28:16) How tax works if you're selling in foreign countries (30:37) When to file a VDA (33:56) A major misconception founders have about sales tax that hurts them later (39:39) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Jessicanomics.com Sit back, grab a coffee, and learn how to get your business taxes in order - before it's too late.

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place. Nathan explains how Google's algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today. He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise. Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each. Finally, Nathan flips the script on Greg, asking how he's seeing affiliate site owners adapt to today's SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams. If you're wondering whether content sites still have a future, or you're a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won't want to miss. Topics Discussed in this episode: Nathan's background and how he ended up flipping sites (02:19) What Nathan looks for in an acquisition (05:47) How the algorithm updates affected Nathan's sites and how to thrive moving forward (07:32) Nathan's growth plan for his newly acquired business (12:35) The best online business models to invest in right now (21:10) Nathan's experience taking over an existing business (22:36) Nathan's advice for non-technical buyers looking to acquire a business (24:28) The ROI of buying digital businesses vs buying stocks(27:12) Nathan's Questions for Greg How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42) What strategies are people using to diversify beyond SEO? (42:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Dividend Watch Semrush Uber Suggest Google Keyword Planner Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.  

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place. Nathan explains how Google's algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares which strategies still work and what kinds of online businesses are best positioned for success today. He also walks through his acquisition process, what he looks for in a deal, how he evaluates growth potential, and why he moved away from affiliate sites in favor of more product-driven platforms. As a non-technical buyer, Nathan offers helpful lessons on managing a tech-heavy site without technical expertise. Drawing from his financial background, Nathan compares investing in online businesses to buying stocks, weighing the risks, rewards, and potential ROI of each. Finally, Nathan flips the script on Greg, asking how he's seeing affiliate site owners adapt to today's SEO challenges and what strategies successful operators are using to diversify their traffic and revenue streams. If you're wondering whether content sites still have a future, or you're a would-be investor trying to choose between stocks and digital businesses, this episode is packed with firsthand insight you won't want to miss. Topics Discussed in this episode: Nathan's background and how he ended up flipping sites (02:19) What Nathan looks for in an acquisition (05:47) How the algorithm updates affected Nathan's sites and how to thrive moving forward (07:32) Nathan's growth plan for his newly acquired business (12:35) The best online business models to invest in right now (21:10) Nathan's experience taking over an existing business (22:36) Nathan's advice for non-technical buyers looking to acquire a business (24:28) The ROI of buying digital businesses vs buying stocks(27:12) Nathan's Questions for Greg How is Greg seeing affiliate sites manage the current SEO and AI environment (30:42) What strategies are people using to diversify beyond SEO? (42:08) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Dividend Watch Semrush Uber Suggest Google Keyword Planner Sit back, grab a coffee, and discover whether investing in affiliate sites is still worth it.

Get ready for a powerhouse episode as Jaryd Krause sits down with Andy Allaway, CEO of Empire Flippers—the leading platform for buying and selling online businesses. Andy brings nearly a decade of experience in the digital acquisition space, having both bought and sold businesses himself before joining Empire Flippers. With a background in scaling lean, remote-first teams and a passion for empowering global leadership, Andy shares his perspective on how the landscape of online business acquisitions has transformed over the years. Get a front-row seat to a conversation that spans from the early days of online business trading to today’s ever-evolving market. Andy and Jaryd explore how multiples have shifted, the role macroeconomic trends play in valuations, and what’s driving buyer and seller behavior in 2025. They unpack lessons from 2020’s acquisition boom, the downturn of 2023, and what savvy investors should prepare for in the years ahead. Deep dive into:✔️ How Empire Flippers has grown and adapted in a changing market✔️ Why multiples are where they are now—and what to expect next✔️ Financing six- and seven-figure deals (and what you need to know)✔️ The critical role of buyer-seller relationships in successful transactions✔️ New tariffs affecting e-commerce deals and how to navigate them✔️ The rise and fall of popular business models✔️ How AI is reshaping the acquisition game—for better and worse Plus, Andy offers actionable insights into which business models are thriving right now and shares real-world examples of where deals succeed or fall apart—and why. Whether you're preparing to buy, gearing up to sell, or simply want to understand how the digital business market is evolving, this conversation is a must-listen. Tune in to learn from one of the top minds in the space and gain clarity on where online business acquisitions are heading. Episode Highlights 04:12 – What key metrics buyers look for when evaluating online businesses 10:05 – The importance of business simplicity and clean financials for buyers 13:20 – Different types of online business models currently in demand 16:45 – Strategies for improving business value before selling 23:50 – Challenges buyers face when scaling newly acquired online businesses 27:15 – The role of due diligence in successful business acquisitions 31:40 – Key trends shaping the future of buying and selling online businesses 35:05 – Advice for entrepreneurs considering acquisition as a growth strategy Key Takeaways ➥ Buyers prioritize clear, consistent financials and simplicity when evaluating online businesses to reduce risk and ensure scalability. ➥ Post-acquisition challenges often include scaling the business efficiently and managing growth without sacrificing quality. ➥ Market trends indicate increasing competition but also more opportunities for entrepreneurs leveraging online business acquisitions. ➥ Strategic acquisitions can accelerate growth for buyers, but understanding the nuances of each business model is essential. ➥ The exit process has evolved, with greater emphasis on protecting seller value through careful timing and market awareness. About Andy Allaway Andy Allaway is the CEO of Empire Flippers, the #1 place to buy and sell online businesses. With deep expertise in sales, operations, and leadership in remote settings, Andy builds lean, execution-driven remote companies that scale fast, deliver results, and give employees the freedom to live unconventional, high-impact lives. Passionate about empowering remote leaders, Andy is also the creator and host of "The Leader Sip," a YouTube channel dedicated to distilling practical insights from the best business and leadership books, tailored specifically for remote executives. Connect with Andy Allaway ➥ https://bit.ly/3RtyMkE➥https://www.youtube.com/@theleadersip Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/ ➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

AI is changing SEO as we know it. But what does this mean for SEO agencies?That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is disrupting the traditional agency model. He predicts that as AI tools become more advanced, many marketing services, especially lower-ticket ones, will become cheaper and more commoditized as these tasks are increasingly fulfilled by AI agents. Agencies that fail to adapt may struggle, but those that evolve can thrive. It's not all doom and gloom. As AI helps to reduce workloads and overheads, Jerry reminds us that it's only a matter of time until we see the first single-person unicorn. A business that hits at least a billion dollars in revenue, operated by one person and a bunch of AI agents. Greg and Jerry also explore the growing importance of personal branding. As AI-generated content floods the market, genuine human connection and authenticity will be what sets winning brands apart. If you're in digital marketing, run an agency, or want to stay ahead of the AI curve, this episode is a must-listen. Tune in to hear how AI is reshaping SEO, and what savvy entrepreneurs are doing to stay competitive. Topics Discussed in this episode: Jerry's background: From rocket science to SEO (03:00) The future of SEO in the age of AI (18:06) The traditional SEO agency model is dying (27:12) Why personal branding and human connection with your audience are so important (33:50) Jerry's AI agency (38:06) Taking content repurposing to a whole new level with AI (48:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter ECF Marketing Jerry's LinkedIn Sit back, grab a coffee, and explore how AI is transforming SEO agencies!  

AI is changing SEO as we know it. But what does this mean for SEO agencies?That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is disrupting the traditional agency model. He predicts that as AI tools become more advanced, many marketing services, especially lower-ticket ones, will become cheaper and more commoditized as these tasks are increasingly fulfilled by AI agents. Agencies that fail to adapt may struggle, but those that evolve can thrive. It's not all doom and gloom. As AI helps to reduce workloads and overheads, Jerry reminds us that it's only a matter of time until we see the first single-person unicorn. A business that hits at least a billion dollars in revenue, operated by one person and a bunch of AI agents. Greg and Jerry also explore the growing importance of personal branding. As AI-generated content floods the market, genuine human connection and authenticity will be what sets winning brands apart. If you're in digital marketing, run an agency, or want to stay ahead of the AI curve, this episode is a must-listen. Tune in to hear how AI is reshaping SEO, and what savvy entrepreneurs are doing to stay competitive. Topics Discussed in this episode: Jerry's background: From rocket science to SEO (03:00) The future of SEO in the age of AI (18:06) The traditional SEO agency model is dying (27:12) Why personal branding and human connection with your audience are so important (33:50) Jerry's AI agency (38:06) Taking content repurposing to a whole new level with AI (48:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter ECF Marketing Jerry's LinkedIn Sit back, grab a coffee, and explore how AI is transforming SEO agencies!  

In a world where anyone can list a website for sale, Empire Flippers accepts only 5% of submissions. Why?Because their marketplace has become the gold standard for serious buyers.Every listing undergoes rigorous verification through APIs, financial checks, and seller background screening.In this interview, CEO Andy Allaway shares what's really happening in today's market.And what separates million-dollar website listings from the rest, including a rare look at a 20-year-old news site generating $60K monthly that passed their strict vetting process.Plus, Andy answers the big question: Is it still worth buying or selling online businesses in 2025?Whether you're looking to buy your first website or sell your 7-figure e-com brand, this interview is packed with value.Listen now to get the inside scoop on what's really happening in the online business marketplace in 2025.Connect with Andy on LinkedIn: https://www.linkedin.com/in/andyallaway/Want To Learn How To Buy Websites for Income and Financial Independence?You don't need tech skills or prior experience—just the right strategy. Learn how complete beginners are buying profitable online businesses (without the risk of getting scammed or overpaying): https://www.ebusinessinstitute.com.au/dip

In this special episode of the Buying Online Businesses podcast, Jaryd Krause sits down with Michael Frew, M&A advisor at WebStreet (formerly Empire Flippers Capital), to answer those exact questions—and more. Michael’s journey is a masterclass in strategic growth: from buying his first Amazon affiliate site to managing a multi-eight-figure portfolio of digital businesses across SaaS, e-commerce, content, and ad-based models. With a background in business, economics, and over 20 years in software development, Michael brings a rare blend of technical and financial insight into what makes a great acquisition—and what to avoid at all costs. In this episode, you will learn: How do you assess your budget and decide the right entry point for buying a business? Why can some deal structures kill a deal, and what works better? What did Michael’s multiple acquisitions teach him about risk, leverage, and operational focus? The evolving role of AI in online business—and whether it’s a threat, an opportunity, or both. Packed with insights from someone who’s seen it all, this episode is essential for first-time buyers and seasoned investors. Now, let’s dive in! Episode Highlights 05:00 What Does It Mean to Buy an Online Business? 08:25 Challenges Faced When Buying Your First Online Business 14:50 Financing Your First Business Purchase 21:00 Lessons Learned from Multiple Acquisitions 27:30 Systems and Automation for Business Growth 32:40 Adding Value After Acquisition 38:00 Avoiding Common Mistakes in Business Acquisition Key Takeaways ➥ Buying an online business offers a shortcut to entrepreneurship with established revenue streams and growth potential. ➥ Conducting thorough due diligence and evaluating financials are critical to making a successful online business acquisition. ➥ Acquiring multiple businesses diversifies risk and increases cash flow by expanding your revenue sources. ➥ Learning from multiple acquisitions helps streamline processes, identify successful strategies, and integrate businesses efficiently. ➥ Effective delegation and building a strong team are key to managing multiple businesses successfully. About Michael Frew Michael Frew is the M&A advisor for Webstreet which was formerly Empire Flippers Capital. He received his B.S. and MBA in Business and Economics while studying in China, Hong Kong & The Netherlands, as well as several post-graduate information security certifications.Having been a successful software developer and consultant for two decades, he pivoted to collaborating with other developers on small side projects to help them gain traction and grow their bootstrapped businesses. This led to a deep dive into the niche world of digital business M&A. What started with the acquisition of a small Amazon Affiliate site led to managing an eight-figure portfolio of e-commerce, SaaS, content, and advertising businesses a decade later. Michael's business acquisition insights have been featured in dozens of media outlets like FE International, Indie Hackers, and Empire Flippers. Connect with Michael Frew ➥ https://www.michaelfrew.com ➥ https://content.devdrivenacquisitions.com Resource Links ➥ Connect with Jaryd Krause - https://www.linkedin.com/in/jarydkrause ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!  

If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!  

Many buyers overlook one of the most valuable yet intangible assets that come with acquiring an online business. This episode features Ross Gerson, founder of DealSlide.com and a former broker at Empire Flippers. With extensive experience on both the buy and sell sides of online business acquisitions, Gerson shares key insights into the most frequent mistakes buyers and sellers make—and how to avoid them. The discussion covers several compelling topics, including Krause’s near-experience as a broker at Empire Flippers, a role Gerson had originally approached him for. Gerson also explains his transition into acquisition advising and consulting, detailing his work with WebStreet and his involvement in acquiring over 15 to 20 content sites. You will gain valuable insights into critical acquisition mistakes, such as the importance of direct communication with sellers, defining clear acquisition criteria, and navigating the transition period after a purchase. The conversation also highlights Deal Slide, Gerson’s marketplace that aggregates listings from over 20 brokers, streamlining the search process for buyers. Packed with expert advice, this episode guides anyone looking to buy or sell an online business, helping them maximize their acquisition strategy while setting themselves up for a successful exit. Let’s get started! Episode Highlights 03:00 Why Ross moved into online business acquisitions? 11:00 Ross learnings from being a broker at Empire Flippers 19:00 Get an extra from the deal! 25:00 Surprises in the seller's side 39:00 Where to find Ross? Key Takeaways ➥ Many buyers enter the market without a clear understanding of what type of business suits them best. Taking the time to assess personal skills, experience, and workload preference is crucial. ➥ New buyers often fear looking inexperienced, but embracing the learning process leads to better decision-making. ➥ Off-market deals are not always better. Broker-listed businesses provide structured deal flow and often undergo vetting, making them less risky. ➥ Some sellers don’t even realize their business can be sold, while others prioritize terms over the highest price. Understanding seller psychology can create win-win deal structures. About The Guest Ross Gerson is the Founder of DealSlide.com, former broker at Empire Flippers for 2.5 years acquisition Advisor to WebStreet for roughly 3 years, bought and sold approximately 15-20 content sites for his portfolio Connect with Ross Gerson ➥ https://dealslide.com/ ➥ https://www.linkedin.com/in/ross-gerson-888ba241/ Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That's where eCommerce growth expert Sabir Semerkant comes in. With 25 years of experience and over $1 billion in incremental sales under his belt, Sabir knows exactly where businesses are leaving money on the table. He uses that experience to help other businesses grow through his growth mastermind curse, Growth By Sabir.In this episode, Sabir walks us through the often-overlooked opportunities that can be unlocked through performance optimization. He explains the power of consistency and compound growth, showing how a simple 1% boost in key metrics each day can lead to almost 37x growth over a year. Much of this growth can be accessed from within your business, by using the resources and data already at your disposal. Sabir explains, “You don't see librarians driving Lamborghinis. They have access to all the knowledge in the library, but they're not using it. Many entrepreneurs are the same. They have data all over the place, scattered in Shopify, Google Analytics, Klaviyo, Google ads, Meta ads, etc. But they don't  use that data to help them grow their business.” If you're ready to scale smarter, not harder, this episode is packed with game-changing insights. Don't miss it! Topics Discussed in this episode: From computer scientist to eCommerce veteran (02:18) The compounding power of just 1% growth every day (14:48) The importance of performance optimization (19:57) What is a good ROAS for an eCommerce company? (29:38) Direct response marketing is a powerful tool that is often overlooked (36:09) The dangers of offering too many discounts to your customers (44:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth by Sabir (special offer) GT Metrix Sit back, grab a coffee, and learn the power of performance optimization!

Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That's where eCommerce growth expert Sabir Semerkant comes in. With 25 years of experience and over $1 billion in incremental sales under his belt, Sabir knows exactly where businesses are leaving money on the table. He uses that experience to help other businesses grow through his growth mastermind curse, Growth By Sabir.In this episode, Sabir walks us through the often-overlooked opportunities that can be unlocked through performance optimization. He explains the power of consistency and compound growth, showing how a simple 1% boost in key metrics each day can lead to almost 37x growth over a year. Much of this growth can be accessed from within your business, by using the resources and data already at your disposal. Sabir explains, “You don't see librarians driving Lamborghinis. They have access to all the knowledge in the library, but they're not using it. Many entrepreneurs are the same. They have data all over the place, scattered in Shopify, Google Analytics, Klaviyo, Google ads, Meta ads, etc. But they don't  use that data to help them grow their business.” If you're ready to scale smarter, not harder, this episode is packed with game-changing insights. Don't miss it! Topics Discussed in this episode: From computer scientist to eCommerce veteran (02:18) The compounding power of just 1% growth every day (14:48) The importance of performance optimization (19:57) What is a good ROAS for an eCommerce company? (29:38) Direct response marketing is a powerful tool that is often overlooked (36:09) The dangers of offering too many discounts to your customers (44:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth by Sabir (special offer) GT Metrix Sit back, grab a coffee, and learn the power of performance optimization!  

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

Is the AI boom just another bubble waiting to burst, or is it the start of a power wave of business opportunities? Well, that depends on how sustainable AI-driven businesses are in the long run.In this episode, Greg dives into the realities of AI-driven businesses—covering what makes them valuable, the risks buyers should watch out for, and whether AI businesses have long-term staying power. Greg explores how AI is being used in eCommerce, marketing agencies, and SaaS, and why some models succeed while others struggle. With rapid advancements, AI businesses can scale quickly, but they also face challenges like dependence on third-party technology, evolving regulations, and increasing competition.Thinking about selling your AI business? We cover what buyers are actually looking for—like strong recurring revenue and proprietary data. And if you're considering buying an AI business, Greg shares tips on how to spot real opportunities and avoid risky deals. Whether you're an entrepreneur, investor, or just curious about the AI boom, this episode is packed with insights to help you make smart decisions. Topics Discussed in this episode: The AI business boom & overheating market (01:26) The risk of AI business obsolescence (02:46) The best strategy: build fast & sell fast (05:46) The reality of selling AI businesses (09:16) eCommerce and AI media companies as a safer business model (12:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, and grab a coffee as we discuss the opportunities and pitfalls of the AI boom.

Is the AI boom just another bubble waiting to burst, or is it the start of a power wave of business opportunities? Well, that depends on how sustainable AI-driven businesses are in the long run.In this episode, Greg dives into the realities of AI-driven businesses—covering what makes them valuable, the risks buyers should watch out for, and whether AI businesses have long-term staying power. Greg explores how AI is being used in eCommerce, marketing agencies, and SaaS, and why some models succeed while others struggle. With rapid advancements, AI businesses can scale quickly, but they also face challenges like dependence on third-party technology, evolving regulations, and increasing competition.Thinking about selling your AI business? We cover what buyers are actually looking for—like strong recurring revenue and proprietary data. And if you're considering buying an AI business, Greg shares tips on how to spot real opportunities and avoid risky deals. Whether you're an entrepreneur, investor, or just curious about the AI boom, this episode is packed with insights to help you make smart decisions. Topics Discussed in this episode: The AI business boom & overheating market (01:26) The risk of AI business obsolescence (02:46) The best strategy: build fast & sell fast (05:46) The reality of selling AI businesses (09:16) eCommerce and AI media companies as a safer business model (12:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, and grab a coffee as we discuss the opportunities and pitfalls of the AI boom.

Great entrepreneurs don't just wait for opportunities, they create them. That's exactly what Tim Swieter did. It all started when Tim was searching for storage containers for his home workshop. He quickly realized that the Systainer market in the U.S. had a major gap. Instead of just moving on, he saw an opportunity. So, he reached out to the international owners of Systainer with a proposition - he wanted to become their U.S. distributor. Fast-forward a few years, and what started as a side hustle turned into the largest Systainer distribution business in the country. Then came the ultimate full-circle moment: Tim sold the business back to Systainer's owners, walking away with a lucrative payday and a wealth of experience. In this episode, Tim shares the inside story—how he identified an overlooked niche, built brand recognition and trust, and scaled his business. He also opens up about the challenges of selling, the unexpected hurdles he faced, and what it's really like to stay involved as a consultant post-acquisition. According to Tim, “If you're going to consult, you have to set boundaries and clearly outline the scope of your work. You also need to know that you really want to work with that team. If those things don't exist, you either need to really cut back on the consulting or not do it at all.” Whether you're looking to sell your business or searching for inspiration on how to build one, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: From building theme park rollercoasters to running an eCommerce business  (02:08) The challenges Tim faced launching and growing his business (10:36) The marketing strategies Tim used to build trust and brand recognition (13:00) Balancing B2B vs B2C customers (20:35) How Tim became the biggest Systainer supplier in the US (23:08) How Tim ended up selling his Systainer business (27:39) Calculating a valuation for the business (32:27) The timeline of the sale - it's always longer than you think (38:17) Tim's new post-acquisition consulting role (40:22) Tim's work in the SaaS world and the opportunities he found in that industry (47:12) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Tim's LinkedIn Systainer.store Swieter.net Pipedream Retool Sit back, grab a coffee, and learn how this entrepreneur identified a gap in the market and used it to his advantage!

Great entrepreneurs don't just wait for opportunities, they create them. That's exactly what Tim Swieter did. It all started when Tim was searching for storage containers for his home workshop. He quickly realized that the Systainer market in the U.S. had a major gap. Instead of just moving on, he saw an opportunity. So, he reached out to the international owners of Systainer with a proposition - he wanted to become their U.S. distributor. Fast-forward a few years, and what started as a side hustle turned into the largest Systainer distribution business in the country. Then came the ultimate full-circle moment: Tim sold the business back to Systainer's owners, walking away with a lucrative payday and a wealth of experience. In this episode, Tim shares the inside story—how he identified an overlooked niche, built brand recognition and trust, and scaled his business. He also opens up about the challenges of selling, the unexpected hurdles he faced, and what it's really like to stay involved as a consultant post-acquisition. According to Tim, “If you're going to consult, you have to set boundaries and clearly outline the scope of your work. You also need to know that you really want to work with that team. If those things don't exist, you either need to really cut back on the consulting or not do it at all.” Whether you're looking to sell your business or searching for inspiration on how to build one, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: From building theme park rollercoasters to running an eCommerce business  (02:08) The challenges Tim faced launching and growing his business (10:36) The marketing strategies Tim used to build trust and brand recognition (13:00) Balancing B2B vs B2C customers (20:35) How Tim became the biggest Systainer supplier in the US (23:08) How Tim ended up selling his Systainer business (27:39) Calculating a valuation for the business (32:27) The timeline of the sale - it's always longer than you think (38:17) Tim's new post-acquisition consulting role (40:22) Tim's work in the SaaS world and the opportunities he found in that industry (47:12) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Tim's LinkedIn Systainer.store Swieter.net Pipedream Retool Sit back, grab a coffee, and learn how this entrepreneur identified a gap in the market and used it to his advantage!

Marketplaces are notoriously hard businesses to run and build. We would know.Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart.Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he's learned how to make both sides of the equation work in harmony. In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he's made, and the strategies that helped Legiit become a trusted platform for freelancers.One of the biggest takeaways? The power of company culture. Scaling a business means founders can't do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you're not in the room. He prioritizes culture to make sure his team is not just working but thriving. If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won't want to miss this conversation. Tune in to the full episode to learn more! Topics Discussed in this episode: Chris's origins story and how he ended up creating Legiit (02:38) Dealing with the double-sided marketplace problem (07:09) How Chris attracts customers to Legiit (09:39) Using courses as a loss-leader product (13:58) Chris breaks down Legiit's marketing funnel (16:03) Chris's experience at the India SEO conference and the power of conferences (21:03) How Chris structures and manages his team (27:52) Chris's advice for managing remote teams (32:09) How freelancers can get clients and how to adjust to a larger client base (36:35) Chris's thoughts on the impact of AI and the future of SEO (44:06) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Legiit Chris's Facebook Chris's YouTube Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

Marketplaces are notoriously hard businesses to run and build. We would know.Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart.Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he's learned how to make both sides of the equation work in harmony. In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he's made, and the strategies that helped Legiit become a trusted platform for freelancers.One of the biggest takeaways? The power of company culture. Scaling a business means founders can't do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you're not in the room. He prioritizes culture to make sure his team is not just working but thriving. If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won't want to miss this conversation. Tune in to the full episode to learn more! Topics Discussed in this episode: Chris's origins story and how he ended up creating Legiit (02:38) Dealing with the double-sided marketplace problem (07:09) How Chris attracts customers to Legiit (09:39) Using courses as a loss-leader product (13:58) Chris breaks down Legiit's marketing funnel (16:03) Chris's experience at the India SEO conference and the power of conferences (21:03) How Chris structures and manages his team (27:52) Chris's advice for managing remote teams (32:09) How freelancers can get clients and how to adjust to a larger client base (36:35) Chris's thoughts on the impact of AI and the future of SEO (44:06) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Legiit Chris's Facebook Chris's YouTube Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you're good at. In this episode, Steven shares why he's still a big believer in SEO, how he's adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you're running an SEO agency or looking to boost your site's performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven's background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency's success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven's LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.  

SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted. So how do SEO agencies combat these new challenges and remain relevant? Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you're good at. In this episode, Steven shares why he's still a big believer in SEO, how he's adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic. Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,  “ Everyone's trying to shave off time in SEO, but that's not how it works.  SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.” Whether you're running an SEO agency or looking to boost your site's performance, this episode is packed with practical advice and strategies you can start using today. Topics Discussed in this episode: Steven's background and how he ended up in online business (02:05) Narrowing down a target audience for your agency (15:03) Why Steven focused heavily on content through his agency (18:35) How Steven vets his white label partners (20:54) Why communication is key to an agency's success (23:36) Is SEO enough for most companies or is omnichannel the way to go? (32:24) SEO best practices to shield yourself from Google algorithm updates (34:33) How AI is affecting search (38:24) How Steven has incorporated AI as a tool in his business (44:19) How to maintain good quality traffic from Google despite AI (46:27) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Steven's LinkedIn TrioSEO Sit back, grab a coffee, and learn how to build a modern SEO agency.  

Bringing a new product to market is no small feat. But launching a disruptive product that has the potential to transform an industry? That's a whole different ball game.That's exactly what David Bean set out to do with Nira, his business that develops innovative at-home skincare lasers to fight aging. In this episode, David shares the highs and lows of launching and scaling his unusual business—how he navigated the uphill battle of finding early-stage funding, tackled the challenges of marketing something brand-new, and built brand recognition for a never-before-seen product.  David also shares practical advice on what to look for in an investor, how to prepare your business for investors, and how to remain relevant in the rapidly changing online business environment. According to David, “The online business industry  is changing so much. The best way to take advantage of great opportunities is to be nimble. To be agile and to adjust. You've got to constantly be educating yourself. If you can do that, then you'll do really well.” If you're thinking about launching a business of your own,  this episode is packed with stories, tips, and advice to help you take that first step. Topics Discussed in this episode: Moving from being an engineer to becoming an eCommerce entrepreneur (02:48) The challenges David had to overcome building his beauty company (14:00) How David launched his business after eight years researching his product (24:22) How changes in Facebook Ad algorithms have affected David's business (30:27) David's advice to entrepreneurs seeking early-stage funding (32:16) The characteristics David looks for in an investor (40:09) The big milestones David wants to hit with his business moving forward (46:15) David's advice to entrepreneurs looking to bring disruptive products to market (48:28) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Nira David's LinkedIn Sit back, grab a coffee, and learn how to launch a disruptive business from the ground up!  

Growing a business to 7 figures is a huge achievement—but pushing past that million-dollar milestone can feel like hitting a wall. Scaling from $1 million to $10 million is a whole different ballgame. So, how do you navigate this tricky terrain and break through the “seven-figure desert”? Perry Marshall believes the key to unlocking exponential growth is the 80/20 principle. Perry is an experienced business strategist and the author of 80/20 Sales and Marketing. He also wrote Ultimate Guide to Google Ads, the world's best-selling book on internet advertising. In this episode, Perry shares how applying the 80/20 rule—where 80% of your results come from just 20% of your efforts—can transform the way you approach your business. As businesses grow, so do their complexities. Perry explains that moving into the high 7-figure range means shifting your skillset from running your business to leading the people who run it. At this level, simply being busy isn't enough to achieve success. You have to be busy doing the right things. It may surprise some entrepreneurs, but doing the right thing also includes taking time away from your business. According to Perry, “If you don't have empty space in your day,  you'll never be able to think. Your most productive time is almost never sitting in front of your computer. It's having space to think. I call it Renaissance time. You have to have space to think about your business, outside of your business.” If you want to unlock massive growth, this episode is packed with game-changing insights you won't want to miss. Topics Discussed in this episode: How employee equity helped Perry start his first online business (02:52) The indicators that a business is ready to scale and how to prepare for growth (12:19) The five levels of 80/20 (18:48) How to apply the 80/20 principle to a business's growth (25:47) Why you can't build your business without ‘renaissance time' (34:23)  Common bottlenecks that hinder growth (45:35) How to grow while avoiding the pitfalls of rapid growth (51:00) The first step to reigniting growth after hitting a plateau (55:03) Perry's predictions on how AI will affect the future of Google in SEO and PPC (57:27) The best business advice Perry has ever received (1:04:22) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter PerryMarshall.com/podcast  American Icon: Alan Mulally and the Fight to Save Ford Motor Sit back, grab a coffee, and learn how to unlock exponential growth using the 80/20 principle!  

As a business owner, your time is one of your most valuable assets. It's easy to get bogged down by day-to-day tasks that pull you away from what really matters—growing your business. Finding ways to take back your time is key to running your business smoothly and efficiently. This is exactly the challenge Mahmoud Elsaid, founder of the content agency Content Wish, faced. Managing over 50 contractors, Mahmoud was drowning in manual tasks like processing orders, invoicing, and hiring. To fix this, he built automations that now save him more than 3 hours every single day. In this episode, Mahmoud shares how he scaled his agency using automations and AI. He opens up about the struggles he encountered along the way and walks us through the tools and processes that helped him streamline operations. Mahmoud also gives advice to fellow entrepreneurs who are looking to automate their agencies: “Before you can automate your agency, you have to fix and test your processes with clear KPIs.  If your processes don't work or don't achieve the required KPIs, there is no point in stressing over automation.” If you're ready to reclaim your time, optimize your operations, and take your agency to the next level, this is an episode you won't want to miss! Topics Discussed in this episode: How Mahmoud earned his first dollar online at age 15 and what he's up to now (03:20) The catalyst that inspired Mahmoud to start his own agency (09:21) Scaling ContentWish and the critical decisions that led to growth (11:54) Adapting a content agency to thrive in the age of AI (16:18) The most common SEO issues Mahmoud's clients encounter (20:26) The automations that transformed Mahmoud's agency and the AI tools he used (22:24) Mahmoud's advice to agency owners looking to automate their operations (26:03) How to ensure that automations don't compromise personal touch (28:55) The challenges Mahmoud faced when automating his agency (31:42) Trends and opportunities in SEO and AI in the next few years (33:41) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter ContentWish Mahmoud's LinkedIn Make.com Sit back, grab a coffee, and learn how to streamline your operations using automations!  

Some of the best businesses start organically —by solving a real problem.Jordan Saniuk's business was no different. As a realtor, Jordan had trouble selling a property and noticed a bigger issue: Realtors needed a better way to connect. So, he created a platform where they could share listings, price reductions, bonuses, and more. Realtors loved it, and within a year, Jordan's idea grew to 500 clients and 43,000 subscribers. In our latest podcast episode, Jordan shares how he built this business from scratch and sold it for six figures—all in just 12 months. Jordan opens up about the challenges he encountered while scaling his business and the tools and techniques that helped him succeed. One of the keys to Jordan's success was his effective use of email marketing. He found a way to connect with potential clients without overwhelming them, building trust and credibility along the way. But Jordan didn't stop at digital marketing. He also tapped into the power of in-person networking. Jordan explains, “Lots of people want to start an online business and market it through social media and paid online ads, but there's no replacement for in-person networking. Telling people about what you're doing in real life, getting them excited about it, and having them tell other people. Real social proof of concept is much more powerful than reposting someone's story on Instagram.” This mix of online and offline efforts gave Jordan's business the edge it needed to fuel its explosive growth. After just one year, Jordan decided to sell the business—a big move that came with valuable lessons of its own. Tune into this episode to hear how Jordan turned a simple idea into a six-figure success story. Topics Discussed in this episode: Jordan's background and how he became a digital entrepreneur (02:13) The power of email as a growth tool (06:10) How Jordan scaled his email list to 43,000 subscribers in just one year (09:00) The challenges Jordan faced as he rapidly grew his business (18:19) Why Jordan decided to sell his business (26:55) The untapped power of direct mail (34:19) What has changed for Jordan since he sold this business (38:30) What Jordan would have done differently if he had to start again (43:11) Jordan's advice to first-time business sellers (45:43) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Postoff.ca Sit back, grab a coffee, and learn how effective email marketing helped build a six-figure business in just one year!