Podcasts about amz

Miss JB for Breakfast? JB caught up with Kevin Anderson, Member for Tamworth, during the country music festival. Plus, JB Jack and Amz had a chat about the celebs announced for I'm A Celebrity, Get Me Out Of Here!

Amazon is focused on global expansion and there's good reason to be excited. Opportunity abounds and they're investing a lot into the ecosystem. The problem? Programs like NARF (North America Remote Fulfillment) pose as an easy button to get in countries like Mexico but don't quite muster up to expectations. Mike Begg, CEO of AMZ Advisers, shares his experience launching brands in LATAM, taking us through the pros and cons of expansion on this episode of The Longer Game. His insight into both the consumer experience and hurdles brands face in countries like Mexico bring new light to the need for intentional expansion strategy. Grab some tequila or mezcal, sip slowly, and take notes.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses. You can find them at... Website: https://www.amzadvisers.com Find them on LinkedIn: https://www.linkedin.com/in/mbegg/ Find them on Instagram: @m1ke_begg Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Envíanos un mensaje de textoEn este episodio te compartimos nuestras experiencias vendiendo en Amazon en los más de 30 años de experiencia acumulada. Damos consejos y hablamos de cosas que NADIE te dice. Aprovecha la promoción de Black Friday usando el cupón AMZ en el checkout para obtener el 50% de descuento: https://adiosatujefe.com/curso-amz

Miss JB For Breakfast this week? Catch up on some of the Best Bits here, including: * JB had a chat with Nick Smith from Tamworth Regional Council about the new TRC Parking Strategy currently on public exhibition. * A big radio retirement this wee, plus arts and crafts with JB and Amz! All that and more in this edition of the JB For Breakfast Best Of from the week!

Miss JB for Breakfast? JB caught up with Kevin Anderson to chat Daylight Saving going for too long - what do you think? Plus, some funding for the Lake Keepit Sailing Club. Plus, our winning Joke for an Oak for this week and some crafts that Amz got up to on the weekend!

I media hører vi at Ungdomskriminaliteten øker. I denne episoden blir du bedre kjent med Amz som er en av disse unge gutter på kant med loven. Du får også høre fra Linda, hun jobber forebyggende i politiet.

Miss JB For Breakfast? He caught up with Claudia from the Ronald McDonald House for Wishlist Wednesday. Plus, Amz played the Higher or Lower Game - looking at expensive royal items which have been auctioned off! All that and more in this edition of the JB for Breakfast Catch Up!

Miss JB For Breakfast? JB caught up with Egan and Leesa all about working at Tamworth Regional Council and what positions are currently avaiable. Plus, Amz wasn't happy with JB chatting about Apples. Find out more here!

Welcome to another enriching episode of the Boss Uncaged Podcast! I'm your host, S.A. Grant, and today we have a powerhouse guest, Mike Begg, the CEO of AMZ Advisors, famously known as the "Amazon Ecom Boss." In this episode, Mike dives deep into essential strategies for Amazon sellers, highlighting the critical roles of SOPs, systems, and effective inventory management for sustained success. We'll explore how repricing tools can help win the coveted Amazon buy box, leverage powerful tiered pricing strategies, and why Amazon is crucial for brand awareness despite potential margin trade-offs. Mike also shares his remarkable journey from a traditional office job to becoming a leader in the ecommerce space, his approach to risk management, and his future ambitions for growing the GoVance side of his business. Get ready for some valuable insights on the importance of teamwork, leadership, and maintaining a work-life balance. So grab your pens, take notes, and join us as we unlock the secrets to ecommerce success with Mike Begg on this episode of Boss Uncaged!BIO: Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.Listen and Subscribe To Boss Uncaged Podcast Here:https://podcast.bossuncaged.comWebsite: https://www.amzadvisers.comLinkedin: https://www.linkedin.com/in/mbegg/Facebook Business Page: https://facebook.com/amzadvisersYoutube: https://www.youtube.com/c/amzadvisersTwitter: https://twitter.com/mike_beggInstagram: https://www.instagram.com/m1ke_begg/CEO Of amzadvisers.com: Mike Begg AKA The Amazon Ecom Boss - S8E11 (#262)amazon #ecommerce #latin america #advertising #branding #personal brand #marketing

Miss JB For Breakfast? JB caught up with Andy Lee - host of The Hundred on Channel Nine. Has Andy visited the Big Chook in Moonbi yet? Has he ever had his lunch stolen?? Find out here! Plus, JB also caught up with Ricky and Haydn from The Block, Mayor Russell Webb and find out the slightly awkward text message JB sent Amz

Send us a Text Message.Ever wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon's innovative logistics are rewriting the playbook for online business, including repurposing old malls into cutting-edge fulfillment centers.Learn how AMZ Advisor is the game-changer brand that needs to regain lost market share on Amazon. This episode unpacks the critical digital strategy gaps brands often overlook, from improper advertising to poor catalog management, and how AMZ's expert interventions have led to astonishing growth. Discover why brands generating $5 million or more on Amazon benefit immensely from partnering with agencies like AMZ instead of relying on in-house teams. We'll also walk you through a remarkable case study of a brand selling educational products that skyrocketed to $400,000 a month thanks to AMZ's expertise.Finally, get ahead of the curve with a deep dive into current trends and the role of AI in e-commerce. Understand how AI is revolutionizing search algorithms on Amazon, shifting the paradigm from traditional searches to AI-driven queries and reshaping marketing strategies. We discuss the importance of building a consistent brand and driving external traffic to maximize your Amazon visibility and sales. Whether you're an entrepreneur aiming to scale or fascinated by the future of digital commerce, this episode offers invaluable insights to help you thrive in the ever-evolving e-commerce landscape.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Miss JB For Breakfast? JB had Happy Honks from over the weekend plus he caught up with Member for Tamworth, Kevin Anderson, regarding the development of the velodrome for the new university. Plus, JB and Amz chatted about alleged cheating in the Olympics (surely not from the Canadians!)... PLUS, Sharks...on Cocaine?!

Miss JB for Breakfast? JB caught up with Lynda from Tamworth Family Support Services to discuss the Homeless Connect event, which is coming up on Thursday August 1. Find out more details here. Plus, JB and Amz had an update on the Olympics including in the Archery.. and we unlocked a core-memory surrounding View Masters!

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential. What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go. Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence! In episode 567 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales 01:08 - Split Testing Images for Amazon Success 09:22 - Amazon Listing A/B Testing Image Results 11:17 - Optimizing Product Images With Audience Testing 16:00 - Improve Your Product Launches With Helium 10 19:13 - Targeting Audience for Advertising Campaign 24:13 - Listing Optimization Strategies and Launch Tactics 26:18 - Importance of Helium 10 Audience Testing 30:34 - A/B Testing for Product Images 31:33 - Testing for Best-Selling Variation in Audience 34:30 - Utilizing Tools for Amazon Sellers Transcript Bradley Sutton: Did you know that improving your click-through rate from search results on a product even only 4% for a product that maybe only sells even on just 10 units a day could mean up to $40,000 of extra sales in a year? Today, I'm going to show you exactly how you can split test your listing images in order to achieve results like this. How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience.   Bradley Sutton: All right, hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we do a training on a certain topic and then we open it up to all the members out there to go ahead and ask whatever questions you have about Helium 10 or Amazon that we can help you with. And today we're going to be talking about split testing images, both on Amazon, off Amazon, and we're going to do some live examples of this, and we're going to talk about why this is important and how it can help you. I think it's one of the most slept on things that a lot of Amazon sellers aren't doing.   Bradley Sutton: All right, let's get started here. Now let me just give some framework on why I think this is something that literally every Amazon private label seller should be doing. When we create a new listing right, we have in our own mind what might convert the best as far as images, as far as titles, things like this, and it's based on, you know, hopefully some solid research. You know, maybe we've checked out the competition, maybe we know this certain niche right, but the problem is sometimes we might be a little bit biased, or we might kind of like overvalue our own knowledge of a certain niche, and when we do that, we could be leaving money on the table. You know, let's just do some calculations, guys. Let's just say that you know you want a certain click-through rate from the search results.   Bradley Sutton: Let's just talk about main image, right now. Let's just say that your conversion rate, once people actually get to your page, is 10%. Let's just say it's 10%. All right, 10% of the people who click on your product they're going to convert. Now, if your click-through rate is also, let's just say 10%, right, that means that on a certain keyword page or just overall, let's just talk about it overall let's just say you know you're getting like a thousand impressions, right? You know a thousand people see your product and if you have a 10% click-through rate on it I'm not just talking about PPC, just in general I'm doing some general numbers here that means a hundred people click on your product. If it's 10% your click-through rate and then if your conversion rate is 10%, how many people buy your product? 10. All right, so 10 out of 1,000. So let's say your product is a coffin shelf, that's $30. With these numbers. Right, that means you're doing every day about $300 worth of orders. Okay, $300 worth of orders over the course of a year, that's about a hundred thousand dollars. So you've got a six figure product, a hundred thousand dollars.   Bradley Sutton: Now let's just pretend that nothing else changes except your click-through rate. That means that the more the people see it in the search results, then the more they're going to click on it. What if we could bring your click-through rate from 10%, not even 5%. Let's bring it from 10 to 14. So that's a 4% increase. All right, 4% increase. So that means if, instead of 100 people a day clicking on your product, how many is that going to be? So we take 100, or we take 1000 and multiply that by 0.14. That means that 140 people are going to see your product. And if you still have the conversion rate of 10%, how many people are buying that per day? That's now 14 people who are buying that a day. So we take that 14, Times it by what's the retail price? $30. That's $420 a day you are doing on your product. We times that by 365. Now you have gone from a product that does just over $100,000 a year $109,000.   Bradley Sutton: Now you've got a product that is getting $153,000 per year. You just increased by over $40,000 and you did not even change your conversion rate. You only changed the amount, your click-through rate, the amount of people who see your product in the search results and click through it, and not even by 5%, a 4% increase. Okay, Now, that's what I'm talking about here. So this is why I think this is a very important topic, and I'm just only talking about one thing you know what are the things that influence click-through rates. You know it could be your price point, it could be the way you have your title set up. It could be your main image, which is what I was talking about. So, this is why it's so important to make sure that, at the very least, you start split testing different things of your listing. All right, now Amazon has a live split tester and we're going to talk about that. First, how many people use, you know, manage your experiments. Those of you who have, who have brand registry. All right, let me show you how to do that, and then I'm going to talk about in what situations I use it, but then also the potential drawbacks of using this.   Bradley Sutton: This is in Seller Central, in the how Cool Is that? Project X account. The part that you can do split testing for free if you have brand registry is called manage your experiments. So you click on brands and then you click on manage experiments and what this does is it allows you to do live split testing of new things. All right. So, the kind of things that I can split test is my A+ content, I can do my Bullet Points, Product Images, Product Description, Product Title, A+ Brand Story, or I can do Multi-Attribute. All right, we're just going to keep it real simple and mainly talk about main image, because in my opinion that's one of the biggest things that could really make an impact on your either click through rate or conversion rate. All right. So I did a few of these recently, all right, one of them is going right now, all right.   Bradley Sutton: So this is a product I had called a bat bath mat, all right, and I had two different main images I was split testing. Let me show you the actual content. One was an old, like computer generated image I had and one was a newer one that AMZ one step did, all right, so you can see very similar images. Those of you watching this online, I can see. You can see it's very similar images, but just different angles, all right. And so it's like hey, I wanted to split, test this in the search results and take a look at this is ongoing. This is literally going right now. That's why it hasn't gone through yet and you can see that one of them, I sold 24 units and the other one 18 units. All right, one of them, 11 units sold from search. The other one, 4 units from search. Okay, one of them has a 0.07 conversion rate. One of them has a 0.05.   Bradley Sutton: All right, so it looks like version A, which is what I have, is going to win. Okay, so that's one that's literally going right now. Here's the other one we're going to be going over today is the coffin shelf, all right. So here is this one and it completed. Okay. Now look at this one here, this one actually, I started around the same time, but look at this one. This one had a 0.1 version at a 0.04 conversion rate and the other one had a 0.005 conversion rate. That option A sold nine units over this very short period of time, and the other one only one unit. So this one already stopped because Amazon's like, oh my goodness, this is like night and day. This is going to be the good one compared to what I was showing. All right, so this one shows good information. But here's the thing. Let's just say that, on this live split test that I was doing with Manager Experiments, this one was it was almost like a 10X better one image over the other. But how Amazon is doing this is it is showing this product with the different images and search results like half of the day showing one, like half of the day showing the other.   Bradley Sutton: So the problem with doing this live split test if it's a brand new listing especially is that, by definition, sometimes half the time you are showing an unoptimized image. What if, during this time, I was showing just the good image? I would have maybe, in this situation, almost doubled my sales, if not more, because I was wasting half of the day showing an image that was not well converting. Ok, now I think there's a time and place to do manager experience, especially some with some of the nuances of your bullet points, A+ content or more mature listings. But when you are trying to, you know rank or you've got a brand new product, you can understand maybe a little bit why it's probably not good to just go ahead and launch a product and then do a manager experiments from the get go, because you don't want to be, by definition, screwing your listing 50% of the day, if that makes sense, all right.   Bradley Sutton: So let me show you what I think that everybody should be doing and I've been doing this for years is using a service called PickFu and inside of Helium 10, it's called Helium 10 Audience, and before I even launched my listing, I am doing this research, all right. So let me just show you. I did the exact same test yesterday and we're going to do a couple of tests together. Let me show you what I did yesterday or last night in Helium 10 audience. I set up a poll and I told the customers hey, you are searching for a coffin shelf. This coffin shelf includes a gift box and spooky accessories. If you saw the following 3 images in the search results for a product, which would make you want to click it the most, and do you see the one that won by overwhelming amount, a score of 56 to 22 to 22, this one that won in the manager experiments.   Bradley Sutton: Now, let's just pretend that this was a brand-new product release. I mean, this is not a brand-new product release. This is the Helium 10 coffin shelf that's been out there. But I came to the exact same conclusion using my test audience, and so I could have started from day one with the right image without having to have 50% of the time a bad image showing up because it's a live listing. So this is the beauty about using Helium 10 Audience that I think everybody like literally every single product launch. You should be running this. Now granted, you know some of you may have, you know, be launching, like you know, 20 products at a time. I was just talking to my friend, a Helium 10 Elite member, Yizhak, and he was launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. Launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. So every single group has, you know, like 100 variations because it's three different kinds. He's got size and inseam and color and then each of those has like eight combinations, right. So I'm not saying, oh yeah, Yizhak should have done 100 Pickfu or Helium 10 Audience tests, that that's not very economical or feasible, but at least you want to check it once.   Bradley Sutton: For the main, you know image results, right? So the beauty about this is it's not just, oh, random people are voting on what image they think is the best to be able to get money. The people who are doing the Helium 10 Audience, you know they actually get paid. That's why each time we do this, it costs money between 50 and $60 or so because each of the people who are responding are getting paid to give their responses. And to give their response, they have to give you information, and you don't have that in the manager experiments in Amazon. So, for example, some of the people who picked option A, which is the one that won you can read here what they're saying. This one person says hey, this image shows me all of the accessories and multiple angles of the box. Another person says option A shows the coffin both open and closed, as well as clearly showing what the accessories look like. Now, this is important. This is important, I never would have thought about this. Did you guys catch this? They think that this tells me something right here the fact that two people said multiple angles of the coffin. Let's go back to the image. This is not multiple angles of the coffin.   Bradley Sutton: All right, these are two products that are included in the product. One is a coffin shelf and one is a coffin shaped box. So, right away, this is not something that I'm just going to go and say oh, this image one, right? Because now, all of a sudden, my thought process has changed. I thought that this image is going to clearly show that a gift box is included and it's two separate products. But no, here are two people who just said that they think it's the same product, but just showing open and close in different angles. So now I know I might need to go back and figure out something to make it more obvious that, no, you're getting two products for the price of one. This coffin box is a gift box that's separate from the regular coffin. Let's keep reading. I literally haven't looked at these until this second. Here's another person. I find A more appropriate. It has an all-around preview of the product. Okay's another person I find a more appropriate. It has an all around preview of the product. Okay, another person says I like to see the two trinkets at the bottom right of the image. That was important to me because I wanted to make it clear that people who order our coffin shelf they get, like this LED candle plus something else.   Bradley Sutton: So, I'm going to keep reading this and see how many people are saying that they think that this is just showing a different angle. So, you see how it's different levels. All right, it's not just a matter of oh, which image is best. But now I might have to go back to the drawing board and say how do I make sure that people understand that they actually get two products in one? And then I would. I would go ahead and try to make a new image and then run it again versus this one, versus the other images. So sometimes I run Helium 10 audience maybe three times on a certain, a certain product. Okay, I hope you guys understand the value of this Number one. The first value is before I even launch a product, I can make sure that from day one I am launching with the most optimized image. The other option I could have done is even taking it a step further is Photoshop this into like Amazon search results and actually show the title and maybe show a couple of competitors. This is why I run Helium 10 Audience, sometimes 2,3 times. Yeah, it cost me like 200 bucks to do it. I mean I was using this since it was PickFu, since it wasn't in Helium 10, but it was worth it to me, the kind of insight I get.   Bradley Sutton: So number one is hey, am I running the most optimized search result image or experience? I guess, if you can consider the title also in the price? And then, secondly, am I completely overlooking something like I just did here, where I thought it was very clear that people are getting 2 different products here in the same package, but some people thought it was just a different angle of one product? Okay, we are going to run this live, a brand new one, and it just has two options, and it's a brand-new product launch that I'm doing. So let's go ahead and run this live together. I'm going to go to Helium 10 Audience and I have 2 images that are very, very similar. Okay, very, very similar, and it's a product I'm going to launch today or tomorrow on Amazon. So here's what we do. We go to tools in Helium 10. Under listing optimization, we hit audience and then I'm going to hit create new poll. All right, and I could do use poll builder or build from scratch. I'm going to go ahead and use the poll builder and we are going to do. You can see all the different things that we can test here A+ content, a general idea, logo, infographics or secondary image, product listing, product title, a video, a voiceover, even something about a website. All of these things we can do. I'm going to do product images, which is main image, right here.   Bradley Sutton: Okay, do I'm going to do product images, which is main image, right here? Okay, now I'm going to write my question. So let's go ahead and write. A question is, you are searching on amazon for a stackable egg rack? Which of these main image options would make you want to click on the product more? I can probably have made this better, but we're going to do this live, all right, let's go to the next step. All right, what are my two options? Let's go ahead and add these. See, very similar, but again, I want every little bit counts. Remember, I just showed you guys that having a difference of even just 4% for my click-through rate could mean $50,000 a year, almost all right. So you can see there's two different images here. One has a full rack of eggs and one only has half of them, and it's a slightly different angle. Let's go ahead and see the next step.   Bradley Sutton: I can pick the audience, all right. So I could just go general audience first, available respondents. I might just go ahead and do that now. Or I can choose a custom audience where I'm like hey, I want men, I want women, I want dog owners, I want people who exercise four times a week. There's a billion different options here. The one that I usually pick is Amazon Prime subscribers. All right, that's what I'm looking for. I could pick an age range, right, in this case. I want this to run super fast, because the more I segment it like this, it takes longer. I'm just going to hit general audience because this product is general. You know, like men like it, it all ages. But like if I was doing a pet grooming product and it's specifically for dogs, you better believe I'm going in there and I am going in and choosing, you know, like dog owners or something like that, or if I have a product that's specifically for men or for women of a certain age group. I'm going to go in there and make sure that the people who are going to vote on this are exactly my target market. I'm only going to choose 50 people for the audience. I can find out, you know, behavioral habits or personal traits of the people who are responding here if I wanted. I'm just using the free option here. Next, step 50. Let's just go with this.   Bradley Sutton: All right. Now again, is this the best way to do it? No, the best way is probably to also show my competitors you know image, okay, and maybe even show it in the search results. I'm doing something simple, just so you can see how this works. All right, let's go ahead and proceed to checkout. Boom, okay, it is working now. All right. So, this one is going to be in progress. We're going to poll it up right here and we're going to keep going back to this. This is live. It's literally going out to a whole bunch of people right now. We're going to go back and check that. What situations would you want to use this, compared to when you would want to use the Amazon manage your experiments. Well, if I haven't launched my product, 10 out of 10, I am doing this, I mean literally 100% of the time that I launch a product I'm running a Helium 10 Audience on some of my main aspects right, because, remember, I don't want to start off with potentially an unoptimized or not the best option for my image or title. Right from day 1, especially during the honeymoon period, I'm trying to get the best click-through rate possible and the best conversion rate.   Bradley Sutton: Now, sometimes, if I'm just testing something else and I don't, I think I'm doing pretty well and there's nothing I'm going to do. That's going to be a big change. Well, yeah, I'll go ahead and run manager experiments, because it's free, right on an exact listing. And actually, when you run manager experiments, you can get additional details on what's going on, as you saw from what Amazon was showing, right? Let me just show you again what are the kind of things that you can see. You know you can see what your conversion rate is. You can see how many units are sold from search, how many sales from search. You can see the exact sample size, et cetera, et cetera. So in that situation, if I'm like, hey, I've got a pretty optimized listing. I've already run my Helium 10 Audience before and I just want to tweak something that I don't think is going to make a big difference.   Bradley Sutton: Well, yeah, I'll go ahead and use the manager experiments, but if you have not tested your main image on a brand-new listing, you haven't launched yet. 100% guys, I do not launch any product without having run this, and so if you are out there and you're launching products and you are not split testing your image first, or split testing perhaps your price point or how the product might show up in the search results, I strongly believe you could be leaving money on the table. I mean, some people can change your click-through rate by up to 10%. Even if you change it 1%, 1% guys, on that one that I was showing you, that would sell what did I say? Like 10 units a day only. If I was only selling 10 coffin shelves a day and if I just change my click-through rate by 1%, we're still talking thousands of dollars difference per year I'm getting by increasing my click-through rate just 1%. So is that worth a $50 Helium 10 audience? Well, you better believe. That's why I do it for every single one of my listings.   Bradley Sutton: Any questions so far with this concept of like split, testing your images before you launch. Kan says can you show me please how to navigate to the experiment page in Helium 10? Yeah, absolutely, let me show you really quick. So where this is you click your main menu in Helium 10 at the top left where it says tools and under listing optimization. And, by the way, everybody has this option. This is not something that's only Diamond, because it's a pay-per-use, so everybody has access to it. You click under listing optimization. It's Audience. All right, there's. Oh, my goodness, look at this, guys. I just started this like what? 5 minutes ago, not even 5 minutes ago. What am I saying? Like 3 minutes ago, and I've already got 18 results. And do you remember? I said you guys were kind of split down the middle between option A and option B. Well, take a look here. We've got now 10 to 9, so it's very similar with what you guys had thought, except it's slight chance to option A.   Bradley Sutton: All right, so what are, what are some of the things that people are saying all right, one person here says I'm more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more, even though I know they hold the same amount. It feels like it can store and organize more. It's also more visually appealing to see the eggs neat and orderly like this instead of the other image, so it makes me, you see, like that's something I didn't even think about. You see this other one where it's like you know, somebody with like ADD or something like might be looking at this and like, hey, why do people just have random holes in this egg rack used? And it's not all full. It's like it's just a psychological thing. All right, so I see, always when I run this guys, I always have new things that I didn't think about. Look at this in the last one minute that I was talking, seven more people already responded.   Bradley Sutton: Let's go ahead and load those seven. We are still at almost half each here. Wow, that's crazy. Right on the line of what people want more. I could see hey, what's the age range of the people who are responding right now, it looks like 58% of younger people are choosing B, but of the older age range, 45 and up, 66% want option A. So there's something right there. All of a sudden, I have some insight. Well, if my target market is older people, I might go ahead and favor option A regardless of the score here, because that's who likes my product more. So that's the kind of level that you can go in, all right.   Bradley Sutton: So, your takeaway, guys, is if you're in the midst of launching a product, don't ever launch a product without running Helium 10 Audience. Okay, this is how important I think it is. You might think you have the best main image or the best title, but really make sure you have some solid proof before doing it. Now, if you already have a listing active, you still if you never split test anything and it's something big like the main image it might be still better to run Helium 10 audience just so that you can get instant results within like a day, of which one might be better, and then immediately change it if you need to. Because remember, if you run manager experiments in Amazon, it might take 30 days to get a. You know enough results and in those 30 days 15 of the days, half of the day, half of the month you are running an image or a title or whatever. That is not exactly that. That is not optimized, and so you know you can just kind of understand that you might be leaving hundreds of dollars on the table half the month if you're running something, a live split test like that. So that's why I always like running my split test immediately in one day and offline.   Bradley Sutton: All right. Did you say that when you do an A-B test on Amazon, they automatically convert the listing to use the best image they tested? If you choose that. So that is an option on Amazon where you can say automatic it's called, automatically publish the winning result or something like that it's called, and you just check that if you want it to automatically do it, or you just say you uncheck that and then you just look at the results and then you decide which one you want to go with. You have both of those options on Amazon. All right, we already have. The vote is finished for the egg rack pictures, and the one with all of the egg racks won with a score of 52 to 48. So this is not like a very clear cut winner here, but you know, like the other one, the coffin shelf one which had a score of like 50 to 20 to 20. But now at least I have a little bit more confidence to go with this image that has all of them, and then I'm going to start reading these comments here to see if I get more information. Look, it's 50 people respond in like what? 10, 15 minutes here and now I have all this data to go through to really make my decision when I launch this later today.   Bradley Sutton: Matter of fact, as soon as I get off this call, I'm probably going to do it. What am I? Which image am I going to use? And is there something I didn't consider. Like remember what happened on the coffin shelf? I realized that people think that it's the same. It's the same image, just a different angle. So I'm going to definitely read this once I'm done with the call. Ali says using launch strategies like the Maldives honeymoon, when do you really start focusing on actual profit and long-term viability of the product? What's the perfect balance? So all I think about during the launch strategy is getting to page one organically. I'm not concerned about profit. Now, I usually can't, you know if I'm not launching a super competitive niche. I can usually get to page one within a week and then at that point I start maybe rate if I got, if I started getting my Vine reviews or other reviews, I might start raising the price up and take my foot off the gas. But I'm usually going really hard and heavy. Even if I get to the top of page one for 10 full days, even if I got to the top of page one after only 2 or 3 days, which happens sometimes in my launches.   Bradley Sutton: All right. So I try to go really hard and heavy at least 10, 10 days to help me stick my landing more, and then at that point it's a matter of all right now do I start to try and rank organically for my secondary set of keywords and then I just do it all over again. I still go really hard and heavy and losing money. Now if after 30 days of launch and losing money and putting a lot of money in PPC, I'm not getting the conversions I need organically or maybe I'm getting bad reviews, I have to. I have to like, kind of like, take a step back and look at what am I really doing Right? What am I doing wrong? Why am I not sticking my landing? Why are people not converting? Or why is my listing, not converting even though I'm at page one, all right. So these are things that you have to start considering, you know, after 30 days or more of your launch. Great question by Alex says how would you do your A-B test for your image against competitor images on Amazon search result pages?   Bradley Sutton: All right, so what I would do? Let's just say I was doing this large coffin shelf. Well, I'm not going to take a picture of the Helium 10 widget up here, right, I might take a screenshot. I would have to take away this previously viewed of this whole image right here, from the top of the image all the way down to the price, potentially right. And then I would make that an actual image, right? And then I would go ahead and choose a couple of the main competitors and take that same spot. And then you say, hey, you searched for large coffin shelf and these were the 4bmain search results you saw at the top of the page. Which one would you select and why? And always, I'm going to get comments on not just the image. Sure, I'll get comments on the image. But then some people are going to comment on the price, some people are going to comment on the reviews and the star rating. And then now you can understand how people kind of like navigate the search results a little bit more by using the Helium 10 Audience there.   Bradley Sutton: Joan says a little bit more by using the Helium 10 Audience, what do you test show if you have six variations? Well, you want to pick which one is the best-selling, right, because that's probably what's going to be in the search results. So, for example, for coffin shelves, I've got three variations, right. I've got a black one, I've got a purple one and a pink one. I do not test the purple and pink ones why? I know even before day one of when I launched my coffin shelf, the black one is the one that sells the best for everybody else and it's the one that shows up in the search results right. Now if I was doing some super, super niche tests where I was like, hey, I just want to test my pink coffin shelf versus other pink coffin shelf, sure I could do it, but in this situation I'm only going to test the black coffin shelf because I know that is the one that sells like five to one over the other ones, and that's the one that is the one that shows up in search results for everybody's listings.   Bradley Sutton: Kim says would you also recommend doing A-B tests on infographic images or is it more useful, important for the main image? All right, this is a great question. And then Kim says essentially have you found your conversion improved by testing infographics? Yes, okay. So remember I said I was only talking about one thing today, which is improving your click-through rate of the actual images. And remember I said at the beginning hey, we're going to assume that your conversion rate is going to stay the same and I showed how much your sales could increase just by improving your click-through rate from the search results. But you can take the opposite. Let's say you already have a fully, fully optimized main image and price point and title and your click-through rate is not going to improve. Well, what's the other thing you can improve? You can improve your conversion rate. It's the same exact thing almost. I mean not as much of a scale as the click-through rate, but if you can improve your conversion rate by 3%, right, that means if you get 100 clicks a day, you get three more orders if you improve your conversion rate by three.   Bradley Sutton: So it's the same thing. So maybe, if you think the infographics can make a difference if it's not optimized. Absolutely, that should be something that you can test. All right, I always want to start with the thing that moves the needle the most and that's the click-through rate. Because, remember, if I improve 3% click-through rate on a thousand impressions, that's a big difference compared to changing the conversion rate by three, right. You know, on something that only gets 100. So you want to go ahead and split test your A+ content. Split test the things that are inside of your listing, your bullet points, like I've done that before. I show screenshot of bullet points and then Photoshop in other bullet points and then see what people think. Absolutely. All right, guys. Hope you guys enjoyed this episode. We're going to go ahead and shut it down soon. We did a live test of Helium 10 Audience. I showed you how to use manager experiments in Amazon.   Bradley Sutton: I really hope I got through to you, because I'm looking at numbers of how many people use Helium 10 audience or how many people are using PickFu, and it should be 100% of private label sellers Literally should be, but it's not anywhere close to that or what people are using. So if you don't have Helium 10, use PickFu. If you've got Helium 10, you've already got it right there in your Helium 10 Audience tool. Make sure to do that If you've never run it. Go to your number one selling product and get some variations of the image you know based on what else is selling, or compare your image to your competitors and get some insight, guys into how your target audience is interacting with your images and price and title in the search results. And if you're launching a new product anytime soon, always have your graphic designer give you three or four options of main images and then split test that first before launching your product. So hope you guys found this beneficial. Thank you guys for joining and we'll be back next month for another. Ask Me Anything, but if you're a Serious Sellers Club member or Helium 10 Elite member, we'll see you either next week or the week after, since we do this every single week. Thank you guys very much and enjoy the rest of your day or weekend. Bye-bye now.

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to:-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)-Creating engaging, high-converting videos in just 30-45 seconds-Increasing product visibility and rankings with external traffic-Scaling your influencer business with brand sponsorships and moreWhether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!Key Takeaways00:00 Introduction02:03 What is the Amazon Influencer Program?04:02 How to get approved for Amazon Influencer Program06:54 How to get free products and paid promotions as an influencer08:35 Common influencer mistakes that lead to content rejection14:48 Leveraging external traffic and Amazon's Attribution Program19:10 Scaling your influencer business using brand deals20:27 Tips for creating viral content as an influencer24:50 How much content should you create every week? 28:55 What to do if you get rejected for the Amazon Influencer ProgramConnect with Norman Farrar:LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern...

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to:-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)-Creating engaging, high-converting videos in just 30-45 seconds-Increasing product visibility and rankings with external traffic-Scaling your influencer business with brand sponsorships and moreWhether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!Key Takeaways02:03 What is the Amazon Influencer Program?04:02 How to get approved for Amazon Influencer Program06:54 How to get free products and paid promotions as an influencer08:35 Common influencer mistakes that lead to content rejection14:40 Leveraging external traffic and Amazon's Attribution Program19:18 Scaling your influencer business using brand deals19:44 Tips for creating viral content as an influencer25:40 How much content should you create every week? 28:38 What to do if you get rejected for the Amazon Influencer ProgramConnect with Norman Farrar:LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

► Thank you to soundcore for sponsoring! Shop on soundcore: https://soundcore.tech/A31382Bw5 | Shop on AMZ: https://soundcore.tech/A31382hgv Codes for $10 off! | BOOM2INFYBUS | BOOM2INFYBCA #soundcoreSpeaker #soundcoreBoom2 #Boom2 #soundcore #outdoors#bluetoothspeaker ► Check out today's hottest tech deals here: https://www.ufd.deals/ https://geni.us/kc3JMXF https://howl.me/clL67qdKS6m https://howl.me/clL681RuAHz 0:00 - Intro 00:20 - Epic Games Wasn't Hacked: https://tinyurl.com/2xy64gnm 01:41 - Sponsor 03:10 - Forbidden West PC Specs: https://tinyurl.com/yo6fas6g https://tinyurl.com/yoxtl2uv 04:23 - Amazon On Windows 11 Is Over: https://tinyurl.com/ynzvycb9 https://tinyurl.com/2xffkpa 05:26 - UFD Deals: https://www.ufd.deals/ https://geni.us/kc3JMXF https://howl.me/clL67qdKS6m https://howl.me/clL681RuAHz 06:10 - Elon Sued By Former Twitter CEO: https://tinyurl.com/yvww89yo 07:25 - Oregon Right To Repair: https://tinyurl.com/yrvp2d52 08:40 - RIP GTX 16 Series: https://tinyurl.com/ylv8mgat https://tinyurl.com/yr4qbser 10:14 - Comment Response ► Follow me on Twitch - http://www.twitch.tv/ufdisciple ► Join Our Discord: https://discord.gg/GduJmEM ► Support Us on Floatplane: https://www.floatplane.com/channel/ufdtech ► Support Us on Patreon: https://www.patreon.com/UFDTech ► Twitter - http://www.twitter.com/UFDTech ► Facebook - http://www.facebook.com/ufdtech ► Instagram - http://www.instagram.com/ufd_tech ► Reddit - https://www.reddit.com/r/UFDTech/ Presenter: Brett Sticklemonster Videographer: Brett Sticklemonster Editor: Rikus Strauss Thumbnail Designer: Reece Hill

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Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller's Edge Series episode, let's explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10,  joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace. Finally, for those ready to expand their horizons, our brand, Manny's Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon's Product Opportunity Explorer and Helium 10's BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn't just about telling you what worked; it's about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let's raise the stakes in your Amazon selling game.   In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Sellers Edge Monthly 00:31 - Strategies for Finding Profitable Amazon Products 04:50 - Discover New Business Opportunities at Trade Shows 15:55 - Profit Margin and Sales Success  19:16 - Discovering Product Opportunities on Amazon  24:16 - Bat Niche Product Opportunities Exploration 30:47 - Launch New Product At A Higher Price 31:29 - Advanced Keyword Research and Product Opportunities 37:27 - Combining Amazon Brand Analytics and Helium 10 BlackBox Data 42:36 - Brand Analytics and Launch Strategies 43:38 - Accessing and Listening to Podcast Episodes Transcript Bradley Sutton: Today is our first ever Sellers Edge Monthly Training. In this episode we're going to go over how I found a brand new product that I can come in at a price point twice as much as the competition, and how Shivali was able to sell $45,000 on her brand new product in only two weeks. How cool is that? Pretty cool, I think. One, two, three, four. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as mentioned, this is the first in a new series that we're going to do monthly where we go over a different topic in our sellers edge training webinar. I actually recorded this in front of a live audience, so this episode might have a little bit different sound than normally and there's definitely some interactions there, but we have here cut up the highlights from that training and basically I'm going to show you how Shivali took some steps to have a product that nobody can compete with her in and it was over $100 and she was able to get 40% profit and sell $45,000, even though she launched right after Black Friday Kind of crazy. And then how I am launching a product like in the next couple of weeks and I'm going through all the steps on exactly how I found it and how I can have a higher price point as well, and we go over some other product research strategies that I think will definitely be able to help you guys. So this is a new series. Hope you enjoy it. Bradley Sutton: This is 100% based on value that can help you find your first or next product to sell on Amazon. Here we go, welcome to our new monthly workshop. We call it Sellers Edge Monthly Series, and this one is entitled how to Find your First or Next Product to Sell in 2024. So we are going to start off with a real life experience. I'm going to interview somebody right now who launched a product and had a lot of success on Amazon, especially in Q4, which is kind of like when people say, oh, you should never launch a product during that time. So we're going to ask Shivali to come on the show right now. Shivali, you there? Shivali Patel: Yes, I am Awesome. Bradley Sutton: I want to talk to you about your product launch. We had you on the podcast a few months ago and you were talking about this long journey of getting it ready, but then you actually launched in December. But for those who maybe didn't hear that podcast, let's start on this. You were selling on Amazon years ago and then you've always been selling for years, like books, but you really wanted to have a physical product to sell. A lot of people here they're looking for their first product, so they might have been kind of like in a it wasn't your first product but you were restarting it, so there might be a similar situation to you. So how do you tackle it? First, like, were you like hey, I want to try to find a product that just there's a lot of demand for it. Or you like hey, I want to find a lot of demand, but it's got to be something that maybe I'm passionate about. What was your thought process when you first started? Shivali Patel: I was quite open to whatever opportunity I was finding. I was using Blackbox, which I love because I come my first brand I launched years ago. I did manually. I was inside of Amazon, going through best sellers list, looking at BSRs, trying to understand the reviews, figure out what I could do better, and that's great, it works. But it takes a long time, and so that's where software like Blackbox is really, really helpful, because the process is over 2 billion data points daily right, Something that you can't actually do. So going in I was pretty open. I did many, many searches inside of Blackbox and then from there, started narrowing things down based off of different parameters. So whether that was profitability I mean all these things are important but profitability, what I can add? Value creation, the price point, checking out the market, the competition, what sort of reviews there are yeah, and I also did go to trade shows as well, so I went. I actually flew out. At the time I was considering a cocktail smoker kit. Bradley Sutton: What is a cocktail smoker kit. Shivali Patel: It's those for anybody who drinks. I mean you don't have to necessarily have it be a cocktail but a mocktail or even smoking. Your food comes with a little blow torch and then a different oak piece. Bradley Sutton: Yeah, I see that. Shivali Patel: Yeah, it's really nice. But I was considering that and a supplier ended up saying, hey, I'm actually in the US, and so I flew out to meet that supplier in person, which is a really, really cool experience. There was many vendors there, people that have flown in from Indonesia, from China. I got to see actual products, field them, try to negotiate a price point, get a basic understanding. Cool Enough is I ended up meeting somebody who helped me design a brand new product which I'm hoping to launch eventually as well. Bradley Sutton: This was at the trade show that you went to. Shivali Patel: At the trade show. Yeah, so they designed in a completely new style of a product for me. Bradley Sutton: Okay, so that's the first thing that's probably interesting to. Maybe some of you guys haven't thought about that, but you know, maybe you think that, oh, the only place you can go to trade shows which is 100% accurate, like it's a great place to go, is like in China. But what she's always talking about, I believe, was in Chicago or somewhere in the United States. So sometimes you know a lot of Chinese factories, indian factories and other factories. They'll come to US based trade shows and it's also a place where you can go and meet a supplier. Maybe you've been talking to online, like she was doing, but also you might meet somebody else. That is completely not even why you went there. So in her situation, she met somebody who's helping her design another product. So then that original product, the Smoker Kit you went to that trade show. You kind of like I'm probably not going to do this. How did you land on this makeup bag that you ended up going with? Shivali Patel: I found it inside a black box and I saw many different keywords. Actually, I was using the keywords tab. I went through and I did a few other things. I did the regular products tab, I did the keywords tab, I went into product opportunity explorer inside of Amazon. I was looking at Etsy and Pinterest trends as well. Anytime I was scrolling on social media. I mean the list was massive. And then eventually I found, I think, five to six different keywords inside of the keywords tab that were all related to the bag, so obviously there was a growing demand for it. And then from there went into the product validation and I felt like I could actually contribute something to that space, because I grew up in fashion and in the beauty personal care sector. I guess is something that I've taken time to educate myself on and spent many hours with, and so when I started having conversations after that with you, I think we also had a very unique pitching point that I felt I could go onto the market with a premium price point, because anytime I'm selling something, the value of creation is important, but you also want to make it worth the person's while. So if I'm going in with a premium price, I want to over, deliver on it, and I think this bag really hit all those spots. Bradley Sutton: And this was a high. The current the market was kind of high, aren't most products there like 80, 100 bucks or so? Shivali Patel: Now. So when I was looking at this product, everything was 30 bucks and I wanted to sell it for 120. And I knew I wanted to sell it for somewhere between 120 and like 140. But by the time that I actually launched, there was a couple bags on the market that were selling for 160 with a lot less value. In my opinion, they're nice, but also, if you think about anything else in the world you have your cars, you have your coach bags there's always a market for something. So I suppose at that point it's just what you're planning to or who you're really getting. Bradley Sutton: So then you know a lot of people here in this room. You know they might not be able to afford a product that requires an investment, you know pretty high, because you know if you're having a 100, $120 product, you know your costs might be like 30 bucks or 40 bucks a unit. And then, if you're, what was your MOQ, by the way? Shivali Patel: My MOQ was 500. Bradley Sutton: 500, all right. So, like, you guys can do the math, if you're buying a product that costs $30 and you have to order 500 or 1000, you know you're already talking about 15, $20, $30,000 before you even consider shipping. However, on the flip side is if you can afford that. This is just by itself a way that you can differentiate yourself from from these saturated niches, because not that many people can afford to go into a niche like that. So you're immediately kind of like disqualifying a lot of the potential people that you might that you might, you know, be going up again. So let's fast forward. You know, you took a few months. You started designing the product. You're looking at different, different needs and you actually built in like your own program. Since you're kind of like your own influencer, you're like, hey, I'm going to sell this product with also like this course, and so just, you know, briefly, like in a minute or so, can you talk about how that idea came? And then what's the deliverable? Like, like, are people getting this, this card inside the thing that says, hey, sign up for my beauty course, or how did that work? Shivali Patel: I have always sold physical and digital products separately, and I thought it would be interesting to combine the two, especially because a lot of the competitors inside of the makeup bag market were selling, essentially as the add-on, a 10x magnifier. It was like a bonus piece that people throw in for bundling options. And I know for me, while a magnifying mirror is helpful, I don't actually use one on a day-to-day basis, so it has no real value for me as a consumer, not to say that it doesn't for somebody else, but for me. Outside of that, they also had these little travel jewelry compartments, which is great, but again, what's something that would be more of an experience, right, that would justify $120 price point. And so I started looking at the intersection of a digital course or a live coaching element, which one increases your touch points with the customer you get to hopefully get with, of course, in like, I'm not saying anything, black hat, I'm just saying that you can get to know, maybe, your customer a little bit better and then you'll know their order number so you can ask them to request a review a little bit later on. But yeah, the delivery aspect of it for the actual course is the product insert, which I created a QR code using Helium 10s portals and then just put that in so they get access to exclusive course that pretty much no other competitors can replicate, right? Because it takes a significant amount of time to go through and film a bunch of videos and then also end up taking time to do live coaching as well. Bradley Sutton: Yeah, hold on. I want to pause you right there because this is important. I want to make sure people understood the main point here. We hear so much and maybe you who haven't started on Amazon yet you've probably heard oh my goodness, it's too late to sell on Amazon, or there's just too much competition, or no matter what I sell, everybody's going to copy me. And then everybody's going to do it and have a low price. And, guys, let me tell you that's, first of all, that's not true. Like in some, you know, like categories, maybe, okay, maybe that's true. Like, if you just have a generic product, could everybody copy you? There's not much room for differentiation? Sure, but there are so many opportunities out there where you as, like you know, if you're selling in Europe, you're Europe based. You're selling in America, you're US based. There's things that you can do, there's skills that you have, or maybe, utilizing the network you have, that you can kind of like competition proof what you're trying to make. So, Shivali, she was like what can I do that? You know, probably the bakeries that are trying to sell direct on Amazon can't do All right. And one of them was like, hey, she's like let me make an actual course that nobody you know no Chinese factory or Indian factory or any other country that makes this are going to take the time to find an American based influencer and film this whole course and have that be a threat. Bradley Sutton: Like literally nobody is going to do that. So this is something that she has like a 100% exclusivity on that she never has to worry about competing with other people and it's going to allow her to keep a higher price point as well, because there's this added bonus. So don't let people tell you, oh it's, it's impossible to compete on Amazon because of the competition. No, you, absolutely, you know, can do that. Now let's just fast forward. Now you launched on what doesn't have to be the exact date, but when did you actually launch your product? November 30th or right, wait, November 30th. Was that during Black Friday weekend or? Shivali Patel: Okay, I was trying to get ahead of Black Friday and Cyber Monday, but the issue was it's an electronics item and I had some sort of request that they asked for like an MSDS safety sheet, and then it got classified as a dangerous good. So all my inventory was at the facilities but it was in reserve. I couldn't access it, I couldn't sell it. And then eventually, when it finally happened, I pretty much didn't know when it like went live. I was checking but I couldn't tell because it was like some of the products looked okay and then I made the stupid blunder of trying to check if it was available by buying, but then it wouldn't let me buy because I'm a seller. I didn't process that. But finally, November 30th, I had my first sale. It went live and I had my first sale and then I actually discounted that product for I think it was like 20 bucks or not 20 bucks, 20%, and then I had like that nice strike through price so I dropped from 120 to $90 and then went back up because my end of the November. Bradley Sutton: You're doing all this which, by the way, guys, she's talking about like what we call the Maldives honeymoon strategy. I'll give you, guys, links to how to launch your product. You know, based on the Maldives honeymoon strategy. It has to do with PPC and putting a heavy discount on your product. Now some people in the chat are asking about if they can see the product. I can throw it up here. Is it out of stock right now? Like, did you sell out or is it actually live still? Shivali Patel: No, it's still live. radley Sutton: Fast forward guys. She kind of like was doing stuff that some people say, oh, you should never do, like never launch a product in Q4., don't launch a product during Black Friday weekend. But she did that and then, right away, what did you get your kind of like daily sales up to? 70 units a day 70 units a day at $100 price point. But, guys, this is the product that we're talking about. It's a live, real live product that was just launched on Amazon a couple months ago. Here we go, brand new. She doesn't even have the video on here yet, like she even didn't even do the brand registry at first, I remember, because she just like got this, got this up, but where does it? Man, these are some nice images. So here's the image that talked about her makeup lessons. Okay, there she is. She's her own influencer. Totally fine, you're not going to see me put my picture on a coffin shelf, which is the product. Shivali Patel: I sell. I don't know. I think a lot of people right now that are watching would buy things if you were the influencer. Bradley Sutton: I don't know, I don't know. That's not the way I roll, but you can see, like if you go back in her BSR like when she launched the product and look at these crazy BSRs that she was having. Now obviously the sales have gone down after Christmas. This was a heavy, heavy item in Christmas. But long story short, like how much money did you sell in December of this product? What was your gross sales at? Shivali Patel: $46,000. Bradley Sutton: $46,000. Shivali Patel: And what kind of profit margins? Bradley Sutton: did you have? Shivali Patel: So after all the time, I originally thought I had like a 57% profit margin, but after all the calculations I think it was closer to 45% profit margin 45. Bradley Sutton: Now, guys, we're not going to be here and say that, oh, everybody who sells on Amazon using her strategies and using Helium 10, it's going to be able to sell $45,000 in three weeks and 40% profit margins. She obviously worked really hard to do this, but it shows that what is possible. Because she didn't use any special hack because she's a Helium 10 employee or some backdoor into Amazon. She just used the same exact strategies that you could have it. And somebody asked hey, after ad spend, what was the margin? No, that is after everything, after her cost, after PPC, after everything, 40%. Yeah, Ron says she doesn't even have A plus content. Yeah, she didn't have brand registry. She got this out so fast. She didn't even have brand registry yet and she just sold out almost completely. All right, well, that's a cool story. I'm going to give one of mine. So let me give you guys one more story about something that hasn't even launched yet. But let me walk you through the process, and this has a. She talked about how she found her opportunity in helium 10. Bradley Sutton: Let me show you something where I found an opportunity, and originally it came not from black box, but another tool that's not even designed for product research? All right. So does anybody in here use the regular market tracker? All right, this is not market tracker. You know 360 regular market tracker. Let me show you guys, let me retrace, what I did a few months ago. This is the regular market tracker and, as you guys may or may not know, so if you're new to, if you're new to helium 10, you probably haven't seen Project X, but we launched this product called a, a coffin shelf. All right, and so I've been. I've sold hundreds of thousands of dollars of these coffin related items, and so I have this coffin shelf market and basically what it does is I'm tracking my market share, I'm tracking like where my market compared to the others, and actually I did so well in Q4. I sold out, until just like a week ago, of of coffin shelves. Bradley Sutton: Okay, now let me show you here what I was looking at, what the purpose of this tool is. It allows me to track what is going on with my direct coffin shelf competitors, right, but then it also suggests to me like, hey, there's a new coffin shelf or a new potential player that might be like coming into your niche, right, and so you can see here those of you watching this and if you're listening to this later, you might not see this visual here, but there's a button that says track or ignore. So it's saying like hey, here's a new player in this niche. Do you want to start tracking him to, to, to track how, how your market share is going, all right. And so I was scrolling on here and then look, do you guys see what this is? Let me know in the chat, do you guys? If you can see it, it's kind of hard. These two things that are not coffin shelves, what does it look like to you guys? Bats yes, exactly, these are bat shelves. Bradley Sutton: Okay, so now, all of a sudden, let me just explain how my thought process went. I'm like, wait a minute, this is kind of interesting. All right, like these people are not my direct competitors, but they must be ranking for similar keywords, and I'm like that makes sense. Like in in, coffin decor is like a bat shelf might be kind of like a kind of spooky thing, right? So I went into a, an Amazon tool. All right, that is the product opportunity explorer. Okay, this is another thing that anybody on this call should have access to. Whether or not you, whether or not you guys, have brand registry you should have product opportunity explorer. So I typed in the keyword coffin shelf because, again, that's what I was selling and I'm like all right, let's take a look at what are the top clicked products after coffin shelf. So after people search coffin shelf and the related search terms, what are people clicking on? Okay, now, this is. This is not helium 10. This is directly from Amazon. All right, I like to kind of validate to see a little bit deeper what's going on. Bradley Sutton: Once I saw that, initially inside of helium 10, and then, sure enough, look here in the top 10 products after my products. A lot of these are my products that I'm selling. I saw I start seeing these bat related products and so I'm like, okay, that's interesting, but I want to. I want to take it a step further, like I could launch a bat shelf and I still might do a bat shelf, but are there any other bat related items? Maybe I could start a line of bat related items. Bradley Sutton: So here's what I did, all right. So Shivali situation was kind of like hey, she was looking for her first product on a new brand. A lot of you guys haven't found your first product yet. You follow that technique, right? I'm talking about what, if you're ready, are selling a brand, how can you expand it out? And this is the kind of process for you guys. Bradley Sutton: All right, so I went back into helium 10 black box. Okay, let's go ahead and go into that tool. So now this is what I want you guys to do. We're literally retracing my steps. I'm going to try and remember what I did. I'm selling, you know, there's probably a lot of bat related products that maybe you might be in the pet niche, like people making bat houses and stuff like that. There's probably a lot of Batman stuff in the memorabilia, right. But I wanted to do stuff in my niche. So hit the category and subcategory, drop down in black box and select home and kitchen All right. Bradley Sutton: So I wanted to find products in the home and kitchen niche, all right, okay. The next thing I wanted to do was I wanted to make sure that you know we weren't going to have some like $5 products or, at the same time, products that cost, like you know, $60 or more. So I put in the sales price field minimum 10, maximum 60. I wanted to find products that we're selling already, like is there a product in this bat niche that is selling pretty decently already. So under monthly sales okay, under monthly sales I put minimum 100 per month. All right, that means, hey, here's a bat related product that is in the home and kitchen that's priced between 10 and $60. And it is 100, selling at least 100 units per month. I didn't want to have a bunch of variations, like a product that had a whole bunch of sizes. So what I put, I think again, I'm trying to retrace this, I'm doing this live here, guys, I think I put a maximum one under variation count. Bradley Sutton: Okay, now what else do I do? Okay, you might be wondering well, how in the world am I looking for bat related products? All right, well, what I did was, like, I figured if it's a bat related product, it's probably got bat in the title. Okay, and Nicole says variation yes, max should be in the max right here under one. This is the minimum. I don't put anything, max, I put one. Okay, that's why, that's why the, the, the min is blank, all right. So under title keywords I put bat. So like, that means that I'm trying to find a product that had the word bat in it. Because I like again, couple steps back, I saw in market tracker, there's bat related products showing up in my market. I looked and validated that in Amazon opportunity explore. There's bat related products and I'm just wondering is the only bat related products shelves, or are there other bat related products? Okay, I'm not sure if I, if I entered more things, I'll know by the number. Go ahead and hit search now, guys, and let's see how many, how many things come up. Let's see 14 items. Okay, this is probably it. Bradley Sutton: And then I started seeing some super interesting things. Now, of course, some things were completely unrelated, because obviously a baseball bat, you know, might, might show up. But take a look at this, guys, a bat, I don't know what. This is like a remote control holder or a decor box. Look at this one a bat shaped wine and beer opener. Now, all of a sudden, my like creative juices were flowing. Here is a bat shelf. And then, as I was scrolling down, boom, I was like, wow, look at this, a bat Bath mat or bath rug. I was like that is such a novel idea. And so I started looking at this. I'm like, hey, there is some opportunity here to make a bat bath mat. But here's the problem. When I looked on Amazon, I was like the price is a little bit low, all right, compared to my cost. So I was like, is there any way I can differentiate this? So let me just show you what I was looking at. Um, let's just go here to Amazon and let's type in bat bath mat. Bradley Sutton: Now, at the time the prices were actually higher. But let me just walk you through, kind of like my thought process here. Okay, so take a look here. I started seeing this and, by the way, when I was looking at this, I think it was kind of like around the Halloween time and there were like hundreds and hundreds of these being sold, like now there's only a couple, that there's like a hundred or so being sold, but I'm like this is a super cool product. What I like to see is like the number one product, like the one who, who is selling the most. Bradley Sutton: What can somebody in the chat tell me about? What is wrong with this? Like, what are they doing wrong that could get them literally suspended they're listening, suspended at any time. Yes, alexander says no white background. Everybody, a lot of you professional stuff. I was like I love to see this. We're the number one seller in the niche Probably doesn't even know how to sell on Amazon because they've got this ugly image of a tile floor and it. This literally could get suspended by Amazon at any time because it's not white background. Bradley Sutton: And then, as I scroll down here, this is what I love to see. I'm already like, not even halfway down the page. All right, these, these are organic results. What do you guys notice here about these organic results? Is this one a bath, a bat bath mat? No, it's unrelated results. Who said that? Jonathan says that unreal. I'm not even halfway down page one and I have completely different results, like, like, here is somebody who's advertising here with a stone bath mat has nothing to do with this. Here's some spider web bath mats. This is what I love to see. Now, guys, this is now four months later. Bradley Sutton: It was even more drastic when I was looking at this, where I like nobody had bath bath mats but at that time that all of these were like around 20 bucks and I'm like, ah, man, this is like this is. You know, I want to have some higher Profit margins. I'm like, look at, some of these guys are just blowing stuff out because, because you know, they probably had overstock. But I'm like, how am I gonna have a product that's gonna go for like 20 to 30 dollars when people have, at the time, like 16 17 dollars? So this is what I what I looked at. I was like, let me just look at regular bath mats. All right, bath mat. Okay, this is has nothing to do with bat shaped or coffin shaped or anything. And then this is what I saw, like a lot of people had it for cheap prices. I'm like, okay, fine, but you know, since I have a bat one, I I don't have that much competition. Bradley Sutton: But look at this, I didn't know much of Beth Matz at the time, but look at this. Do you guys anybody see the difference between these and those ones that were the bat, the bat ones? Anybody know about bath mats and like could see instantly I know I'm zooming in here the difference. So what the difference is is the material. Do you guys see how thick this is? This is what's called and I don't know if I'm pronouncing this right this is what's called chenille, if I, if I'm mispronouncing that, I apologize. I literally know nothing about this. This niche Chenille. This is a lot more expensive material than I thought it would be. This, this niche Chenille. This is a lot more expensive material and it is like it's kind of cool, like your foot sinks into it and your foot almost disappears into this material and it's much more absorbent and I'm like, okay, all right. So here's the thing I want to make some bat bath mats and that could launch some other products, like maybe some coffin bath mats and everything, but everybody's selling for this cheap price. So what I want to do is sell a bat shaped bath mat, and I'm going to be the only one that's going to make it Chenille. So let me show you. Bradley Sutton: I went to, I got the product made and then I went to AMZ One Step and paid them to go ahead and have a photo shoot done at their factory, and my product is not yet launched. Guys. I just got this. I'm gonna open up a Google Drive, guys. This is like real stuff. This is just a Google Drive that was sent to me two days ago. I got the images ready and take a look at the products that I was able to develop based on all of these steps that I went. Here's a same thing Chenille bat shaped Bath mat. Let me show some more images here. I did some research and I'm like all right, some of these are not machine washable. I'm going to make sure to have an image where people can clearly see that this is machine washable. That's another way that I can differentiate my myself with the other competitors. Bradley Sutton: What else did I put here? I made some detail about how the non-slip you know backing right. What else did I have in the images? I did like a really expensive photo shoot, guys. I really wanted to go out. Look at this, this is not 3D, this is like a real. This is a real Airbnb, not Airbnb. I don't know if it was Airbnb, but it might have been Airbnb. But they literally rented a house to have this that had like these kind of like minimalistic, gothic vibes and we did a photo shoot to really kind of like differentiate. Now take a look at some of these images and compare it to the images that we saw on the bath you know, bath mat over there. All right, completely different. Right, very high quality. So basically, guys, this is a product that I am going to launch either maybe this week or next week, and I'm going to launch at over $20, when everybody else was selling it for um for a lot cheaper. All right, so there's two different cases. Shivali will open up a brand new brand. Bradley Sutton: Here's me. I was selling coffin shelves and I wanted to open up a kind of new line of products that aren't coffin related but are from the same kind of like um customer profile. I guess you could say you know somebody who's weird enough to buy a coffin shaped thing, probably weird enough to buy a bat shaped thing. So those are a couple of techniques. Let me give you guys a couple more techniques that those are real life examples. Let's go back into black box, guys. All right, let's go back into black I can't even say that right back into black box. And then everybody, let me know in the chat if you're with me. We're going to do something together. We're going to pick a imaginary product research situation right now and somebody said will the US consumer buy this all year long? Absolutely, believe it or not, people buy coffin shelves all year round. They would absolutely buy this. The people who are into Gothic decor, they just love this kind of stuff. All right, everybody's ready. Bradley Sutton: Now I want you guys to click into keywords. This is the keywords tab. All right, now, everybody, give me some sample ideas of categories to choose. I'm going to give you kind of like an advanced technique and I'm going to do one more advanced technique and then we're going to open up to Q&A for about five minutes here. Somebody says kitchen, somebody says pet, a bunch of people saying pets. Okay, let's go with those. So everybody. Go ahead in your black box keywords select kitchen, kitchen and dining, home and kitchen just for kicks and giggles. And then what was the other thing that people started? Yeah, pet supplies. All right, select pet supplies. Now I'm on a tool that looks at keywords. So who can tell me in the chat what signifies demand for a keyword? Is it sales? What is the metric that signifies demand for keywords? All right, it is search volume, exactly. So I'm going to say, hey, let me see a keyword that has at least 2000 search volume, maybe a maximum of 10,000. And I might have to like, lessen these because I might be doing something a little bit too narrow here. All right, and let's go into a price range where the average product on the search results, on average of the top products, are between, let's say, 20 and 50 dollars. All right. Bradley Sutton: Now here's what I like to do. I'd like to go to the very bottom of black box keywords and, under competitor revenue, I'm going to do something that's opposite from logic. All right, this is opposite from the way that you might have learned how to do this tool. I'm going to say competitor revenue more than $5,000, a maximum of four and a minimum of one. Traditionally you might. And, by the way, guys, there's not a right way and a wrong way here. I'm just trying to show you that you can have an opposite technique and you could still get a good result. The traditional teaching here is you want to find a keyword where most of the products are selling at least $5,000. I'm trying to do something different, where maybe only a couple products are really doing well and the rest are just kind of like throwaways. Why do you think, guys, why do you think this could give me something that might be opportunity? Let me know what you think in the chat. Why would I want to see when a keyword where not that many products in the top 10 are making good sales? Bradley Sutton: Ritu says improvement opportunity. Max says bad listings yes. Kl says try to be in the top yes, very good. Louis says low PPC. Guess what, guys? Everybody's correct. These are all reasons on why I'm doing this. Now, it doesn't mean that the opposite way is not going to get me good results too, but this is what I'm doing for this one. Now, competitor reviews out of the top 10, what I'm going to say is hey, I want to see a minimum of, let's just say, six products have less than 150 reviews. So that's what I'm doing in black box keywords Again competitor reviews at less than 150, minimum six. Now there might be either a whole bunch or not enough. Bradley Sutton: I'm not sure what's going to come up here. Yeah, I have too much hair. Oh, my goodness gracious, I found a pretty cool product right away, guys. I've never looked at, I've never seen this keyword in my life Goat blankets for winter Search for 3,000 times a month. Like there are 3,000 people out there trying to find blankets for their goats. Or is it blankets made from goat fur? I don't know. We can take a look at that. What else do we see here? Oyster shells, cat collar, camera, wedding table numbers, tree wall art guys, these are all Good opportunity stuff. Pottery apron like I guess a pottery apron would be different than a regular apron. Like it maybe needs to be more thick. Alright, to Taylor Swift Betty, I'm not gonna do that one, because that's probably Branded there, trademarked, I should say. Bulldog storage decoration what the heck like storage that? Is that a brand name or is that, like people want storage with pictures of bulldogs on it? Table numbers for wedding reception here's a Vietnamese keyword that I don't know. A Heart-shaped charcuterie board. Bradley Sutton: Guys, I literally just came up with one search. I came up with about 15 product opportunity ideas that all of these are pretty good. Jonathan says these are blankets for goats. I used to have goats myself, believe it or not, like here in San Diego County. I have one acre here property. I used to raise goats. I I never bought them blankets. You know, I'm sorry, sorry to say, but I guess I was, you know. But but I'm in Southern California so it doesn't get too cold so I think my goats were doing fine. But anyways, guys, that was just one search I just did with you guys right here and we found 10 Opportunities that could be worth looking at. Bradley Sutton: One last quick one I wanted to do before we get five minutes of of Q&A. Another new tool here in black box. Now, those of you who have the diamond plan, you'll be able to see this. It's a BA top search terms. All right, this is combining Helium 10 data with what's we're called Amazon brand analytics. Okay, amazon brand analytics is something directly from Amazon and we could see in here what are the top three clicked items by any keyword. This is directly from Amazon. This is not a helium 10 metric. I mean you're looking at it in helium, but that's what this is. So, right here, guys. Bradley Sutton: Um, this is Gold because, like, for example, I could say, hey, show me something, let's say a keyword that has the word bat in it. Going back to my original example, but where? If I take a look at the top three clicked ASINs, okay, I want to see their total click share, maybe at least 50%, meaning that let's just let's just see if anything comes up. That might be nothing, might come up here, let's just take a look. But what that means is, if I take the three products that have the most clicks after this keyword, it makes up more than 50% of the clicks overall. Okay, so that's what I would want to do phrases containing bats and look at that. I might do the top three conversion share. That's another thing that I could look at as as well, but these are unique data points that somebody could use, where you combine Amazon data with helium 10 data to find something completely new and different. Bradley Sutton: Alright, I've got five minutes now, maybe less, for question and answer. Let me take a look in the Documents here in the chat, what you guys have sent in. Alright, here we go. This is from Frank what is better to use a coupon or discounted price? Great question, frank. So he's talking about when you launch a product, like she volley did, either. Or yeah, I personally use discounted price. I try and get a strike through and have a big discount and then sometimes it's like it'll put a little red symbol that says, like you know, 50% off. But then other times, if that doesn't happen, using a coupon might be better because it gives you that green bar in the search results. Bradley Sutton: Alexandra says what was the product photography company? Oh, the one that did the batch of that was AMZ One Step. So you can see them at. Go to hub.helium10.com, Alexandra. hub.helium10.com and you can contact them right inside helium 10. Just type in AMZ and then one step. And then Make sure that. Make sure that you say that helium. You know you learned or heard from a helium 10 or from Bradley on this workshop. Shivali, who can you let us know? Who made your images? Alright, so I think you. One step, Shivali. So James is wondering who? Who did you use? I? Shivali Patel: Used myself. Bradley Sutton: You actually took yourself for like your phone. Shivali Patel: I did my own images. I also made my own infographics. Wow, I did the only. I did the course on my own. Bradley Sutton: I you had to have outsourced something, though, like anything. I've outsourced nothing wait, you know how to do Photoshop and stuff like that. Yeah. Shivali Patel: I didn't even Know. I make all my own videos for TikTok, for Instagram. Anything I post, I do. I did my own product photography with a camera I have at home. Although I For social, I typically just I phone it and then use Canva for Infographics. So that's free, which contributes to the very high profit margins. Bradley Sutton: Yeah Well, yeah, that definitely helps. Like me, me, I have no Photoshop skills. Maybe a lot of you don't have Photoshop skills, so you've got an outsource. Shivali Patel: I Didn't use that much Photoshop, all I did like. If you wanted to do this yourself, they actually the same thing that you pay $1,000 for you can do on your own. All I did is take a white sheet, put it up on Like a wall at home, got a phone I ordered like a 20 or $30 circular thing, but that was for video, it wasn't even for just photography and then I put it on to like a white table and then threw it into a free app free iPhone app for background remover and then put everything into Canva. Okay, so canva Able to do a pretty, pretty impressive if you guys want to do this on your own, you can also. I believe we have a module in Freedom Ticket For making your own product images, so you guys can watch that too. I filmed that one. Bradley Sutton: If you are at all artistically inclined, it doesn't even take Photoshop to do this. But you could be like me and be completely Illiterate from artistic sense, and that's why I outsource my stuff to different companies who are the Professional. So there's not a right or a wrong way to go about it. Hosam asked how does brand analytics help you? Could you please explain with an example? So, brand analytics that the number one benefit of brand analytics is that Amazon is telling you, after the search of a keyword, which three products are click the most and of those three products, what kind of sales share do they have of the people who end up buying a product after that, after searching that keyword. Super, super valuable information that you can see inside of helium 10. That comes directly from brand analytics. Um Frank says I would like to some launch help, for example, vying coupons, giveaways what would you recommend these days? So if you're talking about, like the old school Giveaways, you know that that's against terms of service. Now, on Amazon, what Shivali did, what I'm gonna do is Fully within terms of service is mainly just using PPC, all right. So if you guys want to know the three episodes, you guys have some homework. You guys want to know how to launch a product in the same exact way that Shivali and I launch our product. This is what I'm gonna leave you guys with. Bradley Sutton: Right this time, everybody have a pen and paper ready. All right, right down these three episodes h10.me/466, all right. Or it's Serious Sellers Podcast, episode 466. You can look it up on your. I want everybody actually typing it in right now go into your Apple iPhone and go to Apple podcast and go into Serious sellers podcast and hit subscribe the three episodes you want to look at for how to launch your product, to get ready for it is 466 and 467, so you can go on your podcast. Or you can just type in h10.me forward, slash 466 or 467. The one to actually launch, it is 500, all right. So there's three episodes that you want you guys to listen to 466, 467 and 500. Thank you guys for joining and we'll see you later. Bye, now you.

In today's episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek.  In today's episode, Kiri and Jamie discuss: Jamie's career and how she got into e-commerce. About Jamie's position as Associate Director, Growth Channels at Dr. Squatch, and which sales & marketing channels fall under her preview. Org structure of the company Historical growth through the DTC channel, so the org setup supports that model Marketplaces/ growth reports to the marketing team Retail operations have been a more recent division, and B&M has become more important recently.  “We need to be where the customer shops” From the outside, Dr. Squatch is doing a lot of experimentation with Amazon advertising and other marketing channels. Yours was one of the ads I first noticed with the TNF, for example. Tell us about how your company thinks of Amazon within its marketing and sales mix.  Historically viewed Amazon as a BOFU acquisition channel Lots of ads outside of Amazon drive high-intent purchases to Amazon (branded search). They get more branded traffic to listings to listings than there is category traffic. While they would like more customers to be shopping DTC, the reality is there are some customers who prefer to shop on Amazon. The TNF campaign was TOFU obviously, they saw a nice uptick of sales on the DTC site, but not so much on Amazon. Performance-oriented  Testing DSP - didn't see a huge lift in sales. Customers are already coming to Amazon with high intent. They don't want to be spending to gain awareness twice.  Similarly, they will see a bump in AMZ sales when they run ads on Facebook Many brands consider Amazon a distribution channel rather than a marketing channel. What do you know to be true that these other brands may not? Tell us about how you address the marketing funnel/ shopper journey with various Amazon marketing products (e.g. top-of-funnel with DSP, Amazon live, BOFU with sponsored products, etc?) View AMZ as primarily a BOFU channel, ROAS on branded search is super high Brought on a new agency in August 2022, did a low-spend test with specific re-targeting and remarketing, didn't see a lift, and couldn't attribute ROAS  How do you think about all the retail media networks out there (seems like a new one every 2 weeks!) and choose where to focus time and budget? Amazon is still a huge channel for them - every minute she puts in a new channel, that's a minute she has taken away from their huge AMZ business It's a brand that's very performance oriented. What they are spending time on will drive performance in 6-12 mths 4 RMNs being actively managed   

Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast. To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence! Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency! Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2024. All rights reserved.

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Sam, a former member student of AMZ insiders who is now reshaping the wellness industry with his cold plunge company called The Cold Plunge Life. Sam shares his entrepreneurial journey, starting at a young age and learning to sell physical products online, specifically on Amazon. He talks about the process of creating a human-sized Tumblr cup, from working with an engineer to cold calling manufacturers. Tune in to learn more about Sam's inspiring journey and his success in the wellness industry.   Timestamps [00:00:11] Creating a human-sized Tumblr cup. [00:06:29] Selling multiple online businesses. [00:07:53] Financial independence and rebelliousness. [00:11:39] Overcoming financial challenges. [00:14:30] Selling high ticket products. [00:19:10] Cold plunge and entrepreneurial journey. [00:23:24] The weight reduction of products. [00:24:25] Creating a human-sized tumbler cup. [00:28:17] Bringing on partners. [00:28:41] Finding the right business partners. [00:33:22] Cold plunge temperature options. [00:35:45] White labeling and retail sabotage.   Contact Joie on Instagram:@JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com

Mike Begg is the Co-founder of AMZ Advisers, a platform helping brands blossom in the Amazon marketplace. Since launching the agency in 2015, he and his two partners have generated over half a billion dollars in revenue for their clients. Additionally, Mike co-runs AMZ courses that educate Amazon sellers on elevating their sales. He is also the Co-founder of GoAvance, an end-to-end e-commerce solution that helps US brands expand to the Latin American markets, and Magnifyde, a 100% commission-only remote sales team servicing agencies and entrepreneurs with high-ticket programs. In this episode… Growing an Amazon brand is a lucrative way to start a business and make a name for yourself in the e-commerce industry. However, it's not an easy task. Hiring an agency specializing in helping brands grow in the Amazon marketplace can be a game-changer. With millions of sellers and products on the Amazon platform, it can be challenging to stand out and significantly impact your target audience. From optimizing listings to managing customer feedback, there are endless hurdles to overcome as an Amazon brand. Furthermore, Amazon's constantly evolving algorithms and policies can make it hard to keep up with the latest trends and updates. Hiring an experienced agency can help you optimize your listings, drive traffic to your products, increase your sales, navigate Amazon's complex rules and regulations, and provide valuable insights into the latest industry trends. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Begg, Co-founder of AMZ Advisers, to discuss how to grow an Amazon brand. Mike talks about the evolution of AMZ Advisers' services, the challenges of growing an Amazon brand, categories that work well on Amazon, and e-commerce enablement in Latin America.

Mike Begg: eCommerce Expert, Co-founder of AMZ Advisers, Generating Over Half a Billion in Client Sales. Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. In 2015, he co-founded AMZ Advisers with two partners, a company that has generated over half a billion in sales for its clients. Alongside the AMZ team, Mike operates AMZ Courses, providing education for Amazon sellers to optimize sales on the platform, and GoAvance, assisting brands in expanding into Latin America. Mike enjoys sharing advice and assistance on anything related to Amazon and building efficient businesses. Known for its expertise, AMZ Advisers is a go-to resource for businesses navigating the complexities of eCommerce. GLOBAL PRESENCE We are currently present in 20 Amazon and Walmart marketplaces and fully understand the intricacies of global expansion. AMZ has assisted in the launch of more than 300 brands on Amazon, achieving an average sales trajectory of $50K per month in the first year. Find Mike Beggs online: Website | Instagram | Facebook | Twitter | YouTube

We continue our discussion of feral hogs as monsters with Dr. John Mayer. He was a forensic investigator on three alleged giant hog cases. Join us as we root around for the facts perhaps left unexcavated by the media at the time. (Sausage?) Links for Part 2 Brucellosis Pseudo-Rabies Rhonda Shearer's site on media & giant pig stories. MonsterQuest tackles giant pigs (full episode) MonsterPig A list of notable pigs - Wikipedia In the media: Razorback (1984) - Amz affiliate link Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the potential of Premium A+ Content on Amazon with Mark from House of AMZ, a seasoned expert who has spent 7 years mastering Amazon's algorithms. With a background in marketing and branding, Mark has contributed to a top 500 company's nine-figure annual earnings through Amazon. In this episode, he shares strategies to improve your product rankings by working in harmony with Amazon's algorithms. From worldwide travels to sharing insights with large-scale sellers, Mark offers invaluable tips for navigating Amazon's unique ecosystem. Join the conversation and optimize your brand for Amazon's success. Takeaways :Enhancing Product Detail Pages: Premium A+ Content allows sellers to create visually appealing and informative product detail pages. It enables the use of multimedia elements such as images, videos, and interactive features to engage potential buyers. Regular A+ Content vs. Premium A+ Content: Premium A+ Content goes beyond standard A+ Content by offering more advanced and interactive features. It provides a unique opportunity to showcase your products in a compelling way. Highlighting Key Features: Use Premium A+ Content to highlight the key features and advantages of your products. Clear and concise information helps customers make informed purchase decisions. Linking to Storefront: Linking your product detail page to your Amazon storefront through A+ Content provides an additional level of trust for potential buyers. Leveraging Newer Version Available: Utilize the "Newer Version Available" widget to upsell to customers. For example, offer a larger quantity of the same product, enticing shoppers to buy more. Variety of Content Types: Premium A+ Content supports various content types, including comparison charts, lifestyle images, and product demonstrations, allowing sellers to tailor content to their target audience.  Quote of the Show: Newer Version Available' feature on Amazon is a game-changer for sellers. It's a powerful strategy to upsell and drive more traffic to your listings. By simply requesting this update through Brand Registry, you can transform your product offerings, attract customers looking for something newer, and ultimately boost your sales and keyword rankings. It's one of the most underrated yet effective tactics in Amazon. Links : Website: www.Houseofamz.comWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Michael Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses. Instagram: m1ke_begg Linkedin: mbegg Twitter: mike_begg _____ You can always send us a request at ritzarm.com or simply schedule a call via Calendly https://calendly.com/ritzarm/first-discussion _____

Amazon's presence in the Latin American e-commerce landscape has been transformative, bringing both opportunities and challenges to the region. As one of the world's largest online marketplaces, Amazon has had a significant impact on how Latin American consumers shop and how businesses operate. The impact of Amazon in Latin America continues to evolve, shaping the future of e-commerce in the region. Ramiro Velasco is associated with GoAvance.com and serves as an AMZ advisor. He specializes in Amazon and Latin American e-commerce, with a track record of achieving substantial growth for more than 50 seven-figure brands on the Amazon platform. His expertise lies in assisting brands in entering the Latin American e-commerce markets and addressing the various challenges that foreign brands typically encounter in these markets. It appears that he is a knowledgeable and experienced professional in the field of e-commerce and Amazon sales. Today, Ramiro will talk about Amazon and its impact on the Latin American e-commerce landscape, sharing insights and strategies for brands looking to expand into this dynamic market. Stay tuned! Resources Amz Advisers' Site Go Avance Site

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform. Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an entrepreneur and expert in eCommerce and digital marketing, Mike Begg. He co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. The conversation tackles Amazon funnel and different advertising strategies to target customers at different stages. Capt. Marco and Mike touch on customer lifetime value, improving the customer experience, and the potential return on investment for advertising on Amazon. Mike shares valuable insights and tips for selling on Amazon, emphasizing also the importance of starting on the platform and utilizing available resources for education. Find out more about him below: Personal: Instagram: https://www.instagram.com/m1ke_begg/ Linkedin: https://www.linkedin.com/in/mbegg/ Twitter: https://twitter.com/mike_begg Business Links: Website: https://amzadvisers.com, https://goavance.com Facebook: https://facebook.com/amzadvisers Instagram: https://www.instagram.com/amzadvisers/ Linkedin: https://www.linkedin.com/company/10895001 YouTube: https://www.youtube.com/c/amzadvisers Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: Mistakes when launching an Amazon business [00:11:21] Discussion about the common mistakes sellers make when starting a business on Amazon, including underestimating the complexity and not investing enough in the platform. The marketing funnel on Amazon [00:17:16] Explanation of the marketing funnel on Amazon, including the different advertising types and campaigns for each stage. Leveraging customer lifetime value within Amazon [00:20:08] Discussion on customer lifetime value and ways to increase it within Amazon, such as the subscribe and save program and product insert cards. Qualifying for Amazon Fulfillment by Amazon (FBA) [00:21:53] Insights on how to qualify for FBA, including the storage space attributed based on sales history and the benefits of having the prime badge on listings. The Amazon Funnel [00:25:22] Learn what an Amazon funnel is and how it helps control ad placements and protect brand listings. Ad Placements and Targeting [00:25:31] Detailed explanation of different ad placements on Amazon, including sponsored products and sponsored brands. Consideration and Awareness [00:27:49] Discussion on how to get other people to consider your product and create awareness through ad placements, touchpoints, and creating brand visibility. Improving customer experience with incentives [00:33:21] How to enhance the customer experience by including incentives in product detail pages and product inserts. Opportunities for smaller brands on Amazon [00:38:39] Exploration of how smaller brands can disrupt established brands on Amazon through effective advertising and positioning strategies. The importance of high buying intent [00:40:49] Discussion on how customers with high buying intent are more likely to convert and generate a significant return on advertising spend. Services offered by AMS Advisors [00:44:45] Overview of the three programs offered by AMS Advisors: helping brands launch on Amazon, accelerating brands from $1 million to $10 million per year, and expanding brands to different markets.

Scott shares his experience and expresses gratitude to the 700 attendees of the highly successful AMZ United, an Amazon Seller conference that just went live on August.Hear his 6 weeks worth of insights packed into this quick but informative podcast. Episode Notes:00:35 - The AMZ United Experience 05:30 - Brand Control, Consumer Trends, And Managing Content 07:15 - Amazon Accelerate 09:15 - Amazon Seller Issuing Stock Options 10:15 - What I Invest in an Amazon Seller and Why 12:45 - Latest Update from AmazonRelated Post: The Best Software Tools for an Amazon FBA Wholesale Seller

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Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, and has grown the business to managing over $10M per year in ad spend and $100M per year in Amazon sales. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses. Links: Website: https://amzadvisers.com Facebook: https://lnkd.in/ekpCYauR Instagram: https://lnkd.in/eAJik2VJ Linkedin: https://lnkd.in/eZCpRs6T YouTube: https://lnkd.in/euE3da-k Make sure to subscribe to the podcast so that you are notified of new episodes!

The guest on today's episode is Matt Atkins. He is the Co-Founder of Eating Primal. He is a brand builder, eCommerce entrepreneur, and Amazon seller. With his extensive knowledge as a Strategic Account Manager at Page.One and his role as an Amazon Coach at AMZ Insiders, he has helped countless individuals navigate the complex landscape of Amazon's marketplace. In today's episode, he discusses driving external traffic that converts well. Prepare to be inspired as Matt shares his insights, strategies, and success stories that will empower you to excel in the ever-evolving world of eCommerceTakeaways:By partnering with individuals or groups who have a passionate audience interested in the seller's product category, the seller can gain traction for their brand. Having an audience of passionate individuals interested in the product category offers numerous advantages. It can result in ambassadors for the brand, user-generated content, and exposure in relevant competitions or events. By using attribution tags and circulating your product listing outside of Amazon, you can earn a brand referral bonus. Ensure that you are brand registered and sign up for the brand referral bonus program in Seller Central. Encouraging customers to generate content about your product can create more interest and passion among your audience. This can be achieved by involving your community in product decisions, building excitement before launch, and leveraging post-purchase interactions. Package inserts can be used to invite customers to join your group or offer additional incentives such as warranties, recipes, or other value-added content. Including QR codes on package, inserts can make it easier for customers to access the desired content or participate in specific actions.Leveraging user-generated content, such as TikTok-style videos created by content creators, can be effective in driving engagement and sales. Such content has been found to perform well.Quote of the Show:If you buy Google ads and send external traffic to your listing that way, it doesn't convert as well. For us, it is opposite. We convert better on our external traffic, which lifts up our overall conversion. Links:Personal – LinkedIn: https://www.linkedin.com/in/matthewsatkins/Personal – Instagram: https://www.instagram.com/mattatkins/Page.One – Website: https://www.page.one/AMZ insiders – Website: http://www.amzinsiders.com/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

This week on AZAAZ we answered: ❓The Questions❓

On this week's episode of Currently Reading, Kaytee and Meredith are discussing: Bookish Moments: reading addiction and revisiting a favorite book rec source Current Reads: all the great, interesting, and/or terrible stuff we've been reading lately Deep Dive: the bookish bait & switch - sometimes it's great, sometimes… not so much The Fountain: we visit our perfect fountain to make wishes about our reading lives As per usual, time-stamped show notes are below with references to every book and resource we mentioned in this episode. If you'd like to listen first and not spoil the surprise, don't scroll down!  We are now including transcripts of the episode (this link only works on the main site). The goal here is to increase accessibility for our fans! *Please note that all book titles linked below are Bookshop affiliate links. Your cost is the same, but a small portion of your purchase will come back to us to help offset the costs of the show. If you'd prefer to shop on Amazon, you can still do so here through our main storefront. Anything you buy there (even your laundry detergent, if you recently got obsessed with switching up your laundry game) kicks a small amount back to us. Thanks for your support!*   . . . . 1:24 - Bookish Moment of the Week 4:22 - The Hunger Games by Suzanne Collins 5:20 - All the Books podcast  8:19 - Current Reads 8:44 - Freewater by Amina Luqman-Dawson (Kaytee) 11:49 - The Grace of Wild Things  by Heather Fawcett (Meredith) 12:09 - The Encyclopedia of Fairies by Heather Fawcett 14:21 - Anne of Green Gables by LM Montgomery 16:38 - The Aquanauts by Dan Santat (Kaytee) 20:21 - Kell Gilligan's Daredevil Stunt Show by Dan Santat 20:40 - McNalley's Puzzle by Lawrence Sanders (Meredith) 24:57 - Dean Koontz books 25:16 - The World Record Book of Racist Stories by Amber Ruffin and Lacey Lamar (Kaytee) 27:50 - All Things Murderful with Meredith and Elizabeth (patron content) 28:18 - Black Summer by M.W. Craven (Meredith) Out of stock on Bookshop, but available on AMZ 29:49 - Fabled Bookshop and Cafe 32:44 - Bait & Switch Book Experiences 33:22 - Someday Maybe by Onyi Nwabineli  34:51 - I Have Some Questions for You by Rebecca Makkai 35:22 - Me Before You by Jojo Moyes 35:59 - The Confession by John Grisham 36:10 - Aurora by David Koepp  37:19 - Babel by R.F. Kuang 39:03 - Pony by R.J. Palazzio 39:29 - A Gentleman in Moscow by Amor Towles 40:10 - Piranesi by Susanna Clark 40:20 - Under the Banner of Heaven by Jon Krakaur 40:49 - Beartown by Fredrik Backman 41:04 - Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin 41:07 - The Storied Life of A.J. Fikry by Gabrielle Zevin 41:23 - Carrie Soto is Back by Taylor Jenkins Reid 43:29 - Meet Us At The Fountain 43:44 - I wish everyone would read my press and heart-filled book All the Lonely People by Mike Gayle (Kaytee) 45:50 -  I wish listeners would read my press and fantastic classic Shogun by James Clavell (Meredith) Connect With Us: Meredith is @meredith.reads on Instagram Kaytee is @notesonbookmarks on Instagram Mindy is @gratefulforgrace on Instagram Mary is @maryreadsandsips on Instagram Roxanna is @roxannatheplanner on Instagram currentlyreadingpodcast.com @currentlyreadingpodcast on Instagram currentlyreadingpodcast@gmail.com Support us at patreon.com/currentlyreadingpodcast and www.zazzle.com/store/currentlyreading

We are delighted to be joined again by David Halperin to discuss part-2 of the convoluted but fascinating history of The Philadelphia Experiment. You can read a deep dive into this by Halperin here: The Revealer Mentioned in the episode: David's most recent book – Intimate Alien : The Hidden Story of the UFO  William Moore (and Charles Berlitz) : The Philadelphia Experiment The movie is loosely based on the story. David Halperin's website & blog They Knew Too Much About Flying Saucers  – by Gray Barker The Case for the UFO by Morris K. Jessup Jacques Vallee on the anatomy of a hoax (PDF) Harvey (1950) - AMZ affiliate link Mary Chase - author of Harvey Mary Chase (wikipedia) This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/monstertalk and get on your way to being your best self. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews.  Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide. In this episode… Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales?  According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Mark Casey on LinkedIn House of AMZ Special Mention(s): Kevin King Steven Pope on LinkedIn SELL + SCALE SUMMIT  PickFu  Post Purchase PRO  Asin Doctor  UglyFeedback  UglyFeedback's Email: hi@uglyfeedback.com  Past episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"  "Increase Organic Amazon Ranking Through Google Ads"  Books Mentioned: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

On today's Lunch With Norm, we are with the Founder of House of AMZ, Mark Casey! We discuss how to outrank your competition on Amazon. Today, find out the new trends when it comes to Amazon, learn advice for sellers going into the New Year, and what brands “miss” when it comes to ranking. For the past 7 years, our guest has studied the Amazon algorithm to understand how it works and how we can work along with it to rank products. He has traveled the world to speak and share these techniques with the largest sellers worldwide. His personal background is marketing and branding, having brands of his own, along with his Amazon knowledge working under the 9 figure brand. Combining those together is how his House of AMZ was born. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Founder of Business With Monica, Monica Sharma Patnekar is on the podcast. Today, learn how to get your one-time customer to forever fans. Monica's worked with Fortune 500 companies, across Brand Management, Strategy Consulting & Global Marketing and has been hired by Google to coach their premium partners. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Klaidas of AMZ bee's knows deals. Better than you. Trust me. https://amzbees.com/Here's our full guide: https://www.smartscout.com/blog/the-amazon-deals-you-need-to-know

On today's Lunch With Norm, we are with branding expert, Nir Raveh! We discuss a step-by-step branding guide for Amazon brands & more. Today, find out why Amazon sellers have issues with branding, the branding fundamentals you need in order to have a stable and consistent brand, and how to best use the tools Amazon gives you for the best chance of success. Starting from the world of traditional advertising, our guest is the Co-CEO of Market Wize. He heads the department dealing with all aspects of Amazon, including AMZ algorithm, product positioning and branding strategies, innovation,  and so much more. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, branding expert, Nir Raveh, is on the podcast. Today, learn a step-by-step branding guide for Amazon brands & more. He heads the department dealing with all aspects of Amazon, including AMZ algorithm, product positioning and branding strategies, innovation,  and so much more. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Fuimos invitados a la primer eComExpo en México la cual reunió a más de 1700 personas.Todas con el objetivo de seguir aprendiendo y crecer sus ventas, en esta episodio les platicamos nuestra experiencia en ese evento y les traemos algunas actualizaciones que Amazon está haciendo en este Q4.Por último, pero no menos importante les tenemos una sorpresa en cuanto al curso AMZ 2.0 con una promo del buen fin.Vente para Telegram para compartirnos tus logros y tus aprendizajes, obvio también preguntas con la banda de BrosEmprenden - AprendeaVenderenAMZAdemás si quieres comenzar ya con el pie derecho este 2023 checa nuestro curso actualizado, inscríbete y toma los primeros módulos de a grapa>> https://brosemprenden.com/cursoamzVideo de Keepa aquí  https://www.youtube.comUna herramienta muy poderosa para vender en Amazon - Helium 10 (50% de descuento en tu primer mes https://bit.ly/2RdhZrf)Y el favorito del Padrino es JS - Jungle ScoutBrosEmprenden: Facebook  Instagram  LinkedinSupport the show

00:00 Weekly PPC Q&A with Matthew Davis and Faith Denniston - 09.27.202210:37 Do you target the given KW in all match types, or just exact13:48 Do you set the bids of extracted search terms to be whatever the CPC of the given term was from the search term report16:32 Do you  make a concerted effort to ensure you are not targeting the same KW in other campaigns19:43 Can you give a brief rundown of what Amazon DSP is25:36 Can you explain page views vs sessions27:39 How to change the manufacturer attribute on an ASIN28:57 Can you verify that for every Ad sale you make, you make 3 organic sales thus improving TACOS32:48 Just created a variation for a particular profession. 2 sell ok 3 do not. Currently have auto/broad/exact/ASIN campaigns for all many same KWs. Should I deactivate campaigns of the lowest sales, current ACOS is high35:09 I have 1 listing w/ 1 sale, 0 reviews for over 80days active by now. Steven suggested I create a new listing but running into constant issues w/ AMZ for the new listing (rejected GTIN)39:57 I asked Steven about the HOTD mug, and he said to do it. It's high-risk high reward play43:23 Should I go for all exact KWs that have high relevancy/high SV or will I benefit more if I focus on 1 or 2 long tail KWs only46:47 Should you evaluate TACOS per ASIN48:32 If I have a new video I want to run as an add on the existing product should I run it targeting the same KW that I know I'm already highly converting for in other campaigns49:46 Should I also separate my SBV and KWs the same way I do my SP Ads50:59 Category changed, still works. BSR was 18,000, now plummeted to 210K. Category/product type still reads the same in the flat file, does it take time for BSR to update52:00 I have sent in a 2nd FBA variation. 1st variation did not do well earlier, just 20 reviews not a good rating w/the existing FBA inventory. Should I relist the 1st variation and sell both anew53:45 Does "sold by Amazon" under the add to cart button mean Amazon owns the brand54:15 I have a main KW in an exact single KW campaign & its plural form in a campaign w/ 4 other KWs. The plural form is getting a lot of impressions and clicks and has used up nearly $30 and no sales. Main KW has SV of 150K and plural form has 250056:40 What PPC tactics would be used for an off-season product like inflatable pool floats58:50 What is the implication of using ASINs in the backend instead of EANs for the product ID type1:00:29 What would you do if you are a US brand w/a brand registry in the US only and selling in Europe only via authorized partners1:02:03 I made separate campaigns for exact, phrase, and broad but none of these campaigns were getting impressions1:05:02 What is good for PPDC first, auto or manual1:07:22 If you add a new TM'd brand to your existing brand in BR, can you switch your existing ASINs to the new TM'd brand1:07:54 How long does it take for Amazon to investigate missing units from closed shipments1:09:17 I'm expecting PPC costs to be high going into Q4 for "gift" and "seasonal" KWs, how can we best manage this1:12:30 Wanted to sell a product which is having asked for a Hazmat review. For the time being I think I will clear it, do you think this category can cause more problems in the future1:14:24 How should a person motivate himself while waiting for the inventory to reach Amazon warehouse1:17:42 How do I calculate TACOS1:18:20 Listing displays earphones but our product is food. Unable to update the image. Amazon says there's another contributor1:19:34 Do you recommend crying, screaming, or swearing at your computer to make yourself feel better after dealing w/ Amazon day-in & out1:21:20 We can't access a listing in the backend because Amazon says we are not allowed to sell itSupport the show

Yoni Kozminski is the Founder & CEO of Escala, MultiplyMii, and several successful, yet less noteworthy ventures He is helping scale digital agencies, eCommerce, and amazon businesses. He is a key player in establishing eCommerce Businesses, systemizing them, and staffing them. He is a host to the most successful scales in the eCommerce industry. A firm believer that in life, it must always win/win. If at any stage someone is getting ‘the better end of the bargain,' there is no partnership there.00:00 Amazon Real Talk Live Q & A with Steven Pope and Yoni Kozminski00:59 Why do you think your organization has been successful?02:53 How do business owners keep up with Amazon changes?04:32 How long did it take you to take Level 10 meetings going on?07:36 Hardest thing to adapt?08:58 Have you ever hit all your rocks or do you have line 5 years of dev work in your future?12:33 Was there one particular thing that you missed when you were trying to get on eos and traction when you were starting?17:51 What's your favorite core value that you guys rolled out?20:45 It's hard to narrow it down to 5 core values, how did you find it?24:13 I request you remove system space and internet speed from the job application on My Amazon Guy.26:11 What do you think about Amazon Japan?26:52 If we generate sales organically on 10 to 15Kws then we stop PPC or continue?28:31 Only have 15 reviews so far so social proof not as strong for the higher volume KWs.29:08 What are your thoughts on inventory slashes?29:30 Is there a system for price increase (in bulk) to include raising an AMZ "reference price"?31:18 Is Seller Support running your YT live?32:37 Example of a Department Accountability Chart37:04 How does somebody create an accountability chart when they start?37:52 When structuring "client facing" KPIs, what are a few key metrics your are pushing to less knowledgeable clients to show their current wins/losses?41:49 4 things we discuss during a client meeting42:39 Selling zero nicotine disposal wipes. Has a total 5 reviews and 3 of them 1 star rating. Should delete the listings and create a new one or just continue?43:21 How to deliver the bad news when things didn't work as planned?45:47 Is there a way to get a CSM for a smaller account w/o Amazon contacting you directly to offer a CSM?48:36 Where can Yoni be contacted?48:51 SOP book recommendationsSupport the show

00:00 Weekly Q&A with Jason Mastromatteo 09.09.202211:41 I can't modify my US listing and AMZ Support says that my Australia account is the winning contributor. How can I change the listing and get the US account to be the winning contributor?14:13 If we were to make a removal order, would the number from the inventory decrease right away?14:46 I import small items via FedEX air from China once or twice a month, do I need to file any paperwork for importing?15:30 Do AMZ bi-weekly payment distributions include customers' sales tax?16:16 For international marketplaces, do you know how we can port over our storefronts from the US?17:28 I've heard that in the campaign manager under the creatives tab there is now a video creation module.19:21 If I have a good KW working well in my phrase match campaign and want to get the KW and make it its own campaign. Do I negative the KW in the phrase or leave it?19:44 If I create a new brand in my account will customers be able to see that I have a connection to this new brand?21:39 Is there a way to see PPC spent by ASIN?23:43 Where can you see your inventory storage expense amounts in Seller Central?25:13 Is it wise to use UPC you purchased on Amazon or Walmart?26:20 My SC account got deactivated due to a Valid Tracking Rate.27:32 What is the best way to track the KWs that are important?29:14 CTR, not CVR, CVR is unit session%, but what's CTR?29:49 Can we upload listing images for mobile that are different?30:30 Planning to join the Vine program for more reviews but I'm not sure that AMZ will find the relevant customer.32:04 Is there any possibility to open Vendor Account in the US or another region?34:39 Where can we see the CTR data in the backend?35:20 When launching a new PPC campaign based on KW targeting, what is the best way to choose the best first KWs?36:27 PPC tips for the gun accessories category37:26 Is it against TOS to include inserts that have social media handles on them?37:42 Whenever we upload a flat file to update, it is giving us an error that its product type is headphone39:55 Have a product w/c that has been assigned to the office category and beauty subcategory but I want to focus on beauty.42:08 Inserts w/ company address and phone number are okay, right?42:33 If running SP PPC campaigns, does it make sense to run the same KWs for SB video as well?44:38 Is Amazon honeymoon period only for a first-time product launch or every time we restock inventory?44:56 Our listings are live on Walmart but not available in search.45:55 What is MAG PPC strategy for launching a new product in Q4?47:14 Applied for the brand waiver for AMZ handmade but they asked to have my logo on items w/c is not possible with my product.49:15 Any feedback on input on the AMZ Transparency program?51:15 Low inventory, raise the price, or sell out normally?52:04 My UK account has been terminated and my inventory is in the UK FBA AMZ warehouse.53:29 My account was deactivated due to seller code of conduct and dropshipping policy violation.55:23 Is there another way to do it other than deleting ASINs when seller support tells you to delete/relist your listings for 24hrs?56:07 Noticed several Chinese sellers flooded my niche that I've dominated for 3years now w/ copied images, FBM listing shipping from CN, and high prices.58:12 Any recommendations on phasing in an updated product package to an existing ASIN?59:07 Is there any evidence of a correlation between inventory levels and sales?1:00:07 How to run Ads on a product w/ no specific name?1:00:44 Any tips for setting up on AMZ US from the UK?1:02:28 Lowered TACOS from 20%+ to 6% but indexed KWs fell. Conversion up by 58% since we are now top 20 for 2 KWs w/ over 400K Support the show

Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3rrGAYc Simple Modern's Website: www.simplemodern.com Follow Mike Beckham on Twitter: @mikebeckhamsm Follow Bryan Porter on Twitter: @jbryanporter Follow Andrew on Twitter: @andrewjfaris Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

00:00 Steven Pope Amazon FBA Weekly Q&A - 08.19.202210:04 Indeed.com banned MAG11:04 How many brands do you have on Amazon12:41 Submitted compliance documentation for a few of my products and they've been "under review" status for over 3 weeks now13:57 New product arrived at the FBA warehouse but is not ready to launch yet. Should I future date my products or just close the listing15:41 How can you get across to Amazon that the reason for your higher return rate than normal is because it's a love/hate product and not faulty17:08 Competitor is always showing last 8 to 12 in stock or similar low number, the sell about 10 to 25 per day, how can they do this when it's an FBA product17:55 Can you have your main image include a picture of the product in use which is part of the instruction shown on the carry bag18:20 When suspending a product for a borderline case, would Amazon take into account the decision to suspend if the seller had an enormous PPC spend on this product18:59 ASIN Review B0B4JRZ4L624:48 ASIN Review: B07L3LWLHC33:15 ASIN Review: B09B4M6TRQ36:57 Where can I view a report on the seller central linking method program to promote products38:11 How to change company EIN in Amazon39:44 Is there a way to export a stand-alone listing as an excel sheet40:34 B09B4S7KK6 got four 1-star reviews from people who didn't even buy my product45:43 What do you recommend for someone who wants to start an Ad Agency47:08 ASIN Review: B093RN8MYZ49:39 In Google Ads esp Google shopping sometimes I will see an Amazon listing. How do I make this with Amazon PPC to show on Google54:19 Is there a MAG pick-fu code we can use55:06 When I launch should I feature my professional-looking box in the main listing image next to my product59:20 I would like a professional video made for my listing1:01:38 5 years ago, listed a lot of my products on eBay and bought GS1 UPCs. I now am Brand Registered and am terrified of AMZ delisting my highly profitable ASINS for invalid UPC1:04:56 My list price was showing for many weeks, but now it is not displaying1:05:33 Should we duplicate words in each Alt Texts photo or treat them like Search Term field1:07:30 I have my new products under the $30 GTINs with my Brand Name, but not a GS1 brand prefix account1:08:32 Is doing a manufacturer name change in SC edit impossible1:09:07 When sending google traffic and to make sure google has the correct Amazon link, how does the link should look1:10:31 Amazon keeps refusing to change categories of an ASIN because they say purchases are being made from the existing browse node1:11:30 How to count characters or byes on a document on a Mac computer1:12:46 How to download bulk active listings catalog which includes weight, dimensions, and ASINs in seller central1:14:00 Saw this week some KW that didn't have any organic ranking till the middle of the page. Do you think this will be the future you will only come up through ads1:15:21 What's the best way to keep track of stock and put in new orders when having 60 items 30 of them items sell 100-350 pieces a day and some items only fits 3000 pieces on a 40HQ container1:18:27 Had an automatic removal of about 14 units, the slower seller. How can I set it to pay storage fees vs sending me back my inventory1:19:02 Was almost offered Premium A+ content but Amazon indicated I was missing brand story on 2 listings1:19:50 Amazon declined my brand registry saying the website doesn't match the brand1:20:46 Can you please share the link to a video where the ratio between organic and sponsored KWs in indexing is explained1:21:55 How many products do you need in order to create your brand store1:22:54 In process of premium content, for that ASIN these should be premiSupport the show

00:00 How to Enroll in Buy with Prime00:14 It is an invite-only program01:10 You need Shopify or WordPress websites01:45 What to expect on your Amazon Seller Central account02:10 What we learned from an Amazon Buy with Prime specialist05:41 Amazon Prime buying out of Amazon will beat the fees on Buy with Prime off a websiteBuyer has to have a Prime account, Coupon codes cannot be used when the order is processed with Buy With Prime,Off-AMZ sales are separated from AMZ sales in the reports, Seller owns customer information,Reviews are going to the DTC website, There is a DSP opportunity (dtc websites), https://www.amazon.com/b?ie=UTF8&node=23865204011 - websites/sellers on this page really push forward the Buy With Prime feature, which is why they are on this website. Buy with Prime currently has small but growing number of brands. ENROLLMENTBy invitation only, This program won't be available to all sellers very soon, as they have their own limitations currently (staffing etc) Should there be a brand that can benefit from Buy With Prime, we can recommend that brand to the Brand Development Rep I had the meeting with and she can arrange the invite, Enrollment / Set up is fast and easy and once set up, the seller can turn Buy With Prime on or off depending on the time of the year or any other circumstances, There is NO SETUP fee SET UPProducts with variations cannot be sold with Buy With Prime, needs to be a single listing (with no variation option) on the seller's DTC website, Seller can turn Buy with Prime on or off for all products in the catalog, or for a single product FULFILLMENT & RETURNS Fulfilled from FBA, They have different tiers (1-2 day delivery, 3-5 day delivery,..) but she'd enroll us in the fastest one When returning the product, buyer would have to print the label, Returns are going to AMZ Warehouse (here I asked if it's possible to re-route them, because we don't benefit from unfulfillable orders in the AMZ warehouse, and she didn't have the answer), FEESThere is no set up, monthly, yearly or other fee, There are fulfillment fees (3% of the order, fulfillment starts at $4.75, $2.4% for payment processing…) example - just the fulfillment for the Mom Box is at $10 

Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 My Amazon Guy FBA Weekly Q&A - July 12, 202210:21 Steven Pope is at AMA Powwow Event  202210:43 Next step when you have a registered TM but BR says your application has been declined because the application needs to be submitted by the TM owner11:47 How to spread advertising budget between sponsored products, sponsored brands, and video ads during the launch phase12:43 In which situations do we have to decrease bidding14:05 Do you have any tips on house to manage your PPC budget on Prime Day15:20 Launched 2 new products preserving the honeymoon period by setting the offer date, launch date, and release date to the future17:07 Link for the Brand Registry MAG Video17:47 Why won't Amazon tell you why your ASIN is not eligible for the Featured Offer20:24 How do you push organic ranking to a better position21:38 What do you think about launch costs/calc23:08 Received email that product's inventory stranded due to deleted listing but I never deleted & listing is still there25:10 I am getting Well Sales on Only Auto & Manual Exact, Do you recommend Manual Broad & Phrase to run26:24 The thumbnail in the back end of Amazon shows up when "Fulfilled by All" filter circle is selected. Thumbnail says "No Image Available" when "Fulfilled by Amazon" filter circle is selected27:22 What can we do when AMZ loses units and then says "Investigation completed – shipment contents counted and confirmed"29:09 Seach Query Performance not available on German Marketplace29:37 Do you see the buy being a favorite to sellers w/ a larger quantity of units31:22 How can I increase the extra-large storage capacity of the store34:49 The backend of Amazon has changed. It's now “generic keywords”. And the format they show you is keyword phrase semicolon, keyword phrase semicolon35:06 ​Amazon is now suggesting: 1) put your keywords in phrase form instead of just one big string of terms, 2) separate these phrases with semicolons. Is MAG adopting this new suggested format35:50 How much does MAG charge to look after my PPC, 40 ASINs which make up 4 categories36:40 Have you seen the buy box being favored by sellers with a larger quantity of units37:03 Amazon is not on the listing37:16 Any Solution for Buy Box Suspension in Private Label39:00 ​I'm brand registered but I still get people highjacking my listings39:40 Do you suggest running coupons over Prime Day42:50  Sometimes Helium 10 Cerebro shows a lot of crap data44:19 If the inventory is near to out of stock in FBA then close the listing to save the ranking or it's close automatically45:35 Do you have any recommendations for finance options for FBA funding46:51 No link, but when you look at the backend and leave the search terms blank, they show in greyed-out text47:47 ​My listing price is about 15% higher than my closest competitor but my product is far superior. As my product is new should I lower my price to be more competitive or stick with a more premium price49:06 Top reasons/most common reasons for high sessions but low unit session percentage49:52 ​I have products live on Amazon that I want to combine into a parentage51:36 Have you noticed sales overall have been down so far this year compared to previous years?52:38 Visit myamazonguy.com for complete Amazon Agency Services53:41 When would you suggest sellers start preparing for Q4Support the show

The TMBA ‘summer in Barcelona' continues with a long-standing guest visiting the city, and hanging with Dan and Ian. His name is Travis Jamison, founder of Smash Digital, and investor in numerous other companies. He's a badass entrepreneur who exited his previous business AMZ tracker, a SaaS for Amazon sellers, for ‘a life changing' amount of money, a story we told on this show. Today he talks to Dan and Ian about choosing where to live when you stop nomading, why Travis thinks agencies are highly underrated business models, ‘Defi summer', and lots more.