Market, Scale, Grow: Facebook Ad Strategy for Teacherpreneurs

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)In this episode, we'll chat...✨  The differences between B2C and B2E audiences✨ What to do when a traditional PDF lead magnet isn't right for your audience✨ Three steps to identifying the RIGHT lead magnet ✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.After many different renditions of my business, I hope the insights into how my business is working for me right now can support you!  Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.Part 1: The three facets of a success marketing plan for your summitPart 2: Backwards planning for summit marketing success __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit.  By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!In this episode, we chat about...✨ The most important steps to take from 3+ months out to the day before your summit✨ How to incorporate the three essential summit marketing facets into your timeline✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP ticket sales.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore...✨ What a summit is and how they can make you money✨ Why it's essential to have a strategic marketing plan✨ The three facets of your strategic summit marketing planJoin us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.In this episode, we'll chat about...✨ Five essential questions every marketer should consider before launching ads ✨ The importance of emotional connection in marketing messages ✨ How to relate offers to seasonal themes for better engagement __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient.  I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucial part of the success formula when running ads.  Make sure your budget is on target!In this episode, we'll chat about✨ the three primary ad types and analyze of costs associated with each type✨ how target audience (i.e., warm vs. cold leads) factors into your budget✨ my recommendations for minimum budgeting per ad type__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Effective budgeting is critical for entrepreneurial success!  That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!In this episode, we'll chat about✨ How I allocate money my business using the Profit First method✨ What I do with the money once it has been allocated✨ Why (as a Canadian) I don't like using Paypal✨ The benefits to paying annual vs. monthly __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.In this episode, we'll chat about✨ Importance of establishing clear goals for ad campaigns✨ Measuring success with specific metrics✨ The importance of testing and optimization techniques for ads✨ How to adapt strategies based on performance data and insights__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals. In this episode, we'll chat about✨ The importance of quality and consistency in content creating✨ Why relationship building will always be essential✨ The pitfalls and risk of the tactics I'm leaving behind this year✨ Actionable steps for auditing personal marketing practices__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

As the year draws to a close, it's really easy to forget some of these small tasks.  So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.In this episode of Market, Scale, Grow,  we'll chat about...✨ things to do in your email service provide✨ organizing your Gmail and Google Drive✨ content and metric audits to wrap up the year__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025.  This episode offers a bit of an inside look at my journey through an interesting season of life.In this episode of Market, Scale, Grow,  we'll chat about...✨ my journey over the past year✨ how I'm struggling reinventing myself as I come back✨ 5 reflection questions I've been using in this season__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. Join us for this episode as we dissect each of these different audiences and walk through how to set each one up.  You'll even hear Jenzaia stumbling through the ads manager throughout the episode! __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!Get started optimizing right away!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me!

Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time!  Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!In this episode of Market, Scale, Grow as we chat about...✨ Understanding campaign fatigue and how to identify it✨ Managing Frequency and the impact of audience size✨ Three recommendations to fix campaign fatigue__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about...✨ the necessity of tripwires (or are they really necessary?)✨ the value of tripwires✨ the importance of lead generation in a marketing strategy✨ strategically planning for growth and scaling__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.Discover how creating long-form content like podcasts or YouTube videos can provide high-value offerings to your audience, establishing trust and expertise in your field. Explore the realm of content repurposing to enhance your presence on search engines and why sharing your knowledge freely paves the way for nurturing lasting relationships. Through personal stories and proven strategies, we illustrate why convenience and expert insights often triumph over DIY efforts. Plus, unravel the potential of a strong email strategy to keep your audience engaged and connected. Join us on this journey to expand your reach and deepen your connection with your audience.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Unlock the full potential of your digital marketing strategy with this episode of Market Scale Grow, where we promise to transform your understanding of Facebook pixels and Meta's Conversion API. We explore the intricacies of Facebook pixels—a powerful tool that captures user actions on your website, setting the groundwork for future advertising success. Whether you're using platforms like Kajabi, WordPress, or Squarespace, we've got you covered with installation insights and tips. Even if advertising isn't your current focus, learn why having a pixel in place is essential for future-proofing your marketing efforts and audience-building strategies.Venture into the realm of Meta's Conversion API as we dissect its advantages in enhancing data privacy and precision. Discover how this innovative tool works in tandem with the pixel to elevate your ad strategies, even as your business scales and budgets increase. Although implementation may be more technical, the benefits of accurate tracking and improved audience targeting can't be overstated. Stay ahead of the curve with actionable insights that will help you navigate the evolving digital marketing landscape and harness these tools for maximum impact. Whether you're at the start of your marketing journey or looking to refine your approach, this episode offers the knowledge you need for future success.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan.  Do you even need to be running ads?In this episode of Market Scale Grow, we'll cover...✨ the absolute basics to cover before even considering ads✨ 3 things to have in place to ensure success beyond your ads✨ the exact types of ads I recommend you run__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering!  From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!In this episode of Market Scale Grow, we'll cover...✨ the difference between long and short landing pages✨ 5 mistakes that have a huge impact on landing page results✨ how I suggest you go about fixing these to grow your results!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover...✨ a simple yet critical mistake we made✨ the power of a testing protocol that helps you identify issues✨ the order we troubleshooted through the different issues__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand's presence and engagement. In this episode, I share...✨  essential insights on maintaining a reliable marketing plan✨  the importance of quality over frequency✨ the components of macro consistency and micro consistencyUnderstand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable. __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. In this episode, we'll cover...✨   the essentials of tripwire pricing✨  the inclusion of bumps and one-time offers✨  how this technique compares to self-liquidating offers (SLOs). Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content.  Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.In this episode, we cover:✨  Content Creation Process   [01:36]✨  Ensuring Useful and Tangible Content [05:35]✨  Tips for Avoiding Burnout  [08:59]✨  Personal Life Update  [13:34]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we'll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.In this episode, we cover:✨  Understanding the Shift in Buying Cycles   [00:47]✨  Managing Expectations and Engagement [02:20]✨  Building Patience and Nurturing Leads  [04:33]✨  Effective Market Research and Client Retention  [07:29]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with!  We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.Don't miss out on this Saturday Strategy Session!In this episode, we cover:✨ Setting Up Your Ad Launch  [00:41]✨  Boosting Your Ad Spend the Smart Way [02:33]✨  Pro Tips for Fast Ad Scaling During a Launch [06:31]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.In this episode, we cover:✨  The Impact of Pausing Marketing Efforts   [4:39]✨  Strategies for Maintaining Marketing Momentum  [10:56]✨  Leveraging Support for Business Continuity  [18:52]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.In this episode, we cover:✨ What the waterfall strategy is and why it works  [00:06]✨ Lead generation ads [01:07]✨ Visibility ads [03:22]✨ Sales/Retargeting ads [07:53]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits!In this episode, we cover:✨  Defining Key Metrics for Customer Journey   [00:06]✨  Daily and Weekly Tracking Metrics  [02:03]✨  Analyzing and Adjusting Ad Performance  [06:52]✨  Signs of Ad Fatigue [10:08]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We're not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.In this episode, we cover:✨ The Power of Consistent Nurture Content  [05:25]✨ Growing Your Email List Effectively [08:31]✨ Leveraging Collaborations for Growth [15:00]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.In this episode, we cover:✨ Understanding Launch Breakdown Points [00:06 ]✨ Maximizing Engagement and Registrations [08:17]✨ Crafting Compelling Messaging [16:10]✨ Persistence, Pivot, and Planning [21:50]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.In this episode, we cover:✨ Introduction to Advantage+ AI  [00:06]✨ Implementing Advantage+ Audiences [03:42]✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]✨ Best Practices and Final Thoughts [10:43]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.In this episode, we cover:✨ Harnessing the power of waitlists  [03:00]✨ Strategies for effective waitlist management [05:37]✨ Creating urgency and maximizing impact [09:19]✨Lowering ad costs with waitlist engagement [15:30]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Have you hever had a lead generation campaign NOT get the results you were hoping for?This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.In this episode, we cover:✨ Ways to Quickly Identify Red Flags in Campaign Performance  [03:01]✨ Strategies for Testing and Improving Your Campaigns✨ Tips for Enhancing Landing Page Conversion Rates [13:58]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.In this episode, we cover:✨ Questionable Guarantees [01:54]✨ Unrealistic Timelines [07:36]✨ Premature Readiness [10:29]✨ Transparency on Failures [13:24]✨ Neglecting External Metrics [15:47]✨ Insights on Hiring an Ads Manager [19:02]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I'll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.In this episode, we cover:✨ Building Relationships with a Small Audience  [00:22]✨ Maximizing Impact with a Small Team [04:38]✨ Marketing on a Budget [10:12]Resources Mentioned:—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever struggled with growing an audience that doesn't just scroll past your content? This week, we're talking about my top three strategies for growing your audience.  Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.  We'll talk about examples of each, their pros/cons  and exactly how I see them fitting into a marketing plan.In this episode, we cover:✨ Building an Audience Organically  [5:45]✨ Borrowing an Audience Through Collaborations [14:30]✨ Buying Eyes on Your Content with Paid Ads [20:00]Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever felt the urge to unplug and rediscover life beyond the screen? We're peeling back the digital curtain to reveal how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption. I get candid about my own family's tech boundaries and the ripple effect this is having on online business models. For entrepreneurs and consumers alike, understanding this shift isn't just about reducing screen time; it's about staying connected and relevant in a rapidly changing digital ecosystem.This conversation isn't complete without dissecting the art of holistic marketing in our tech-savvy world. We're talking about casting a wider net with content marketing, email campaigns, and creating communities that thrive beyond the 'like' button. Discover the potency of relationship marketing, the golden rule for those in one-to-one service sectors, and why weekly doses of high-quality content can be your brand's best friend. Moreover, we dive into strategies for email list growth and the art of community building, offering insights on how to maintain a vibrant online presence without succumbing to social media fatigue. Prepare to walk away with actionable tips and a fresh perspective on how to foster meaningful connections and keep your business thriving in the digital age.In this episode, we cover:✨ the impact of screentime awareness [0:06]✨ the importance of holistic marketing [5:03]✨ email list growth and community building [15:12]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things fresh—rotating through content pillars and strategically managing a content calendar. I get real about my own struggles and the pivotal role of well-being in the content creation process. It's not just about what you create, but how you create it. We'll walk you through the ins and outs of using tools like Asana for smooth sailing and the power of brainstorming sessions to reinvigorate your topics.And for the grand finale, we're digging deep into content strategy with insights on showcasing your expertise without sounding like a textbook. Whether it's the potential of testimonial episodes or the draw of live coaching sessions, we've got your back. Plus, we'll break down my holistic marketing model in a way that's as engaging as it is educational. If you're ready to give your marketing efforts an edge and captivate your listeners, this episode is your not-to-be-missed guide.In this episode, we cover:✨ exactly what it means to be a broken record ✨ why it happens and what you should do about it ✨ tips for making content creation easier ✨ suggestions for approaching your content pillars from new angles __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!I hope you enjoy.

Are you a Taylor Swift fan?   I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.   As an OG Swiftie, watching Taylor last year was magical!  So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success.In this episode, we'll be covering:✨ how she uses suspense and hype as a foundation to her releases✨ the importance of quality and relatability in her music✨ why creating a community is essential and a few ways Taylor has done that✨ my thoughts on her Easter Eggs and how you might want to use them too___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this week's Saturday Strategy Session, we're discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.In this 4 part series, we'll be covering:- What a summit is and why you might want to host one? (Ep. 155)- 5 ways to promote your summit (Ep. 156)- How to monetize your summit (Ep. 157)- My predictions for summit trends in 2024 (Ep. 158)In this episode: Who knows where this year will take us, but we can have some fun considering where we are right now and how things will change.  That's exactly what I'm doing in this episode with my thoughts on how to increase engagement and participation, micro summits, repeat event, switches to live events, and more!Key Takeaways:Participant participation is key... how can we maximize their success?From micro summits to audio-only summits - my thoughts on these new spins on the classic Virtual SummitsThe pros and cons of repeat events... should you host your summit again and again?Should you get rid of the "Free Ticket" and/or switch to an in-person event?Want to work with Jenzaia to promote your summit with paid ads?Book a FREE Call to learn more!   ___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this week's Saturday Strategy Session, we're discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.In this 4 part series, we'll be covering:- What a summit is and why you might want to host one? (Ep. 155)- 5 ways to promote your summit (Ep. 156)- How to monetize your summit (Today!)- My predictions for summit trends in 2024In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business.  With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.Key Takeaways:Creating a tiered ticket structure for successSecuring sponsorships to help cover upfront costsUsing the summit as a launch mechanismWant to work with Jenzaia to promote your summit with paid ads?Book a FREE Call to learn more! ___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this week's Saturday Strategy Session, we're discussing Virtual Summits, again!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this 4 part series, we'll be covering:- what a summit is and why you might want to host one- 5 ways to promote your summit- how to monetize your summit- my predictions for summit trends in 2024In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan.  This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!),  and inviting sponsors to help promote.Key Takeaways:Creating a buzz on your social mediaLeveraging your warmest audience via your email listCollaborating with speakers (and using an affiliate plan to incentive speakers)Implementing a paid promotion strategyGetting sponsors in on the promoWant to work with Jenzaia to promote your summit with paid ads?Book a FREE Call to learn more! ___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this week's Saturday Strategy Session, we're discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this 4 part series, we'll be covering:- what a summit is and why you might want to host one- 5 ways to promote your summit- how to monetize your summit- my predictions for summit trends in 2024The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract?  What will you teach?  How will you take their learning further afterward?Key Takeaways:What exactly is a Virtual Summit?Why are Summits so popular for hosts, speakers AND participants?How can a Virtual Summit benefit your business?My tips for planning an upcoming summitMy thoughts on hosting my own summit (and some insight on why I haven't yet!)___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!Key Takeaways:Know your customerBuild authentic, genuine relationshipsProvide Value - before, during, and afterDon't be afraid to try something different___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024.Key Takeaways:Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery prices!Business intentions - how I plan on going deeper with ongoing clients and upcoming projectsPlus, an exciting milestone that's coming

In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.I hope you have a wonderful start to 2024! xx Jenzaia