Welcome to Market, Scale, Grow! A podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom, flexibility and ultimately make more money!Each week, I'll be sharing two new episodes with you!1) Tuesday Teacher Tales which will feature the inspiring story of a teacher business owner just like you.2) Saturday Strategy Sessions which will be short impactful tips and strategies you can implement in your business.I hope you'll join me on this journey!
Ever watched your Facebook ad budget disappear with nothing to show for it? You're not alone. In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!In this episode, I share the three essential funnels every summit host needs to implement for maximum impact. Funnel #1 is highly recommendedFunnel #2 is nice to have, especially for experienced summit hostsFunnel #3 is 100% necessary and your summit might flop without it...Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and how to fix them.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Ready to amplify your summit with paid advertising? In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them. Plus, I give some tips and strategies for improving the metrics if things aren't going well.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction.In this episode, we'll chat about some of the mistakes I see (and what to do instead) as well as some of the most successful strategies. Plus, two things that always surprise me about successful summits!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results. In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make.➤ Download the 8 Week Plan__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse.In this episode, we'll break down the eight-week marketing timeline for your upcoming summit, working backwards from the event to ensure a strategic approach and successful outcome. Reverse engineering your marketing plan allows you to build momentum, nurture your audience, and drive registrations effectively.➤ Download the 8 Week Plan__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...1. Why should I host a virtual summit?2. Should the tickets be free or paid?3. Should the sessions be live or pre-recorded.Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success from the very beginning.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert.Whether you've hosted multiple summits or are planning your first one, these Saturday Strategy Sessions will equip you with the knowledge to make your next summit a business-changing event. Subscribe now and join a community of summit hosts determined to create events that not only build their lists but transform their businesses tenfold.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)In this episode, we'll chat...✨ The differences between B2C and B2E audiences✨ What to do when a traditional PDF lead magnet isn't right for your audience✨ Three steps to identifying the RIGHT lead magnet ✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.Part 1: The three facets of a success marketing plan for your summitPart 2: Backwards planning for summit marketing success __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!In this episode, we chat about...✨ The most important steps to take from 3+ months out to the day before your summit✨ How to incorporate the three essential summit marketing facets into your timeline✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP ticket sales.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore...✨ What a summit is and how they can make you money✨ Why it's essential to have a strategic marketing plan✨ The three facets of your strategic summit marketing planJoin us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.In this episode, we'll chat about...✨ Five essential questions every marketer should consider before launching ads ✨ The importance of emotional connection in marketing messages ✨ How to relate offers to seasonal themes for better engagement __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses. Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target!In this episode, we'll chat about✨ the three primary ad types and analyze of costs associated with each type✨ how target audience (i.e., warm vs. cold leads) factors into your budget✨ my recommendations for minimum budgeting per ad type__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!In this episode, we'll chat about✨ How I allocate money my business using the Profit First method✨ What I do with the money once it has been allocated✨ Why (as a Canadian) I don't like using Paypal✨ The benefits to paying annual vs. monthly __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.In this episode, we'll chat about✨ Importance of establishing clear goals for ad campaigns✨ Measuring success with specific metrics✨ The importance of testing and optimization techniques for ads✨ How to adapt strategies based on performance data and insights__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals. In this episode, we'll chat about✨ The importance of quality and consistency in content creating✨ Why relationship building will always be essential✨ The pitfalls and risk of the tactics I'm leaving behind this year✨ Actionable steps for auditing personal marketing practices__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
As the year draws to a close, it's really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.In this episode of Market, Scale, Grow, we'll chat about...✨ things to do in your email service provide✨ organizing your Gmail and Google Drive✨ content and metric audits to wrap up the year__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life.In this episode of Market, Scale, Grow, we'll chat about...✨ my journey over the past year✨ how I'm struggling reinventing myself as I come back✨ 5 reflection questions I've been using in this season__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. Join us for this episode as we dissect each of these different audiences and walk through how to set each one up. You'll even hear Jenzaia stumbling through the ads manager throughout the episode! __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!Get started optimizing right away!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me!
Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!In this episode of Market, Scale, Grow as we chat about...✨ Understanding campaign fatigue and how to identify it✨ Managing Frequency and the impact of audience size✨ Three recommendations to fix campaign fatigue__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about...✨ the necessity of tripwires (or are they really necessary?)✨ the value of tripwires✨ the importance of lead generation in a marketing strategy✨ strategically planning for growth and scaling__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.Discover how creating long-form content like podcasts or YouTube videos can provide high-value offerings to your audience, establishing trust and expertise in your field. Explore the realm of content repurposing to enhance your presence on search engines and why sharing your knowledge freely paves the way for nurturing lasting relationships. Through personal stories and proven strategies, we illustrate why convenience and expert insights often triumph over DIY efforts. Plus, unravel the potential of a strong email strategy to keep your audience engaged and connected. Join us on this journey to expand your reach and deepen your connection with your audience.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the full potential of your digital marketing strategy with this episode of Market Scale Grow, where we promise to transform your understanding of Facebook pixels and Meta's Conversion API. We explore the intricacies of Facebook pixels—a powerful tool that captures user actions on your website, setting the groundwork for future advertising success. Whether you're using platforms like Kajabi, WordPress, or Squarespace, we've got you covered with installation insights and tips. Even if advertising isn't your current focus, learn why having a pixel in place is essential for future-proofing your marketing efforts and audience-building strategies.Venture into the realm of Meta's Conversion API as we dissect its advantages in enhancing data privacy and precision. Discover how this innovative tool works in tandem with the pixel to elevate your ad strategies, even as your business scales and budgets increase. Although implementation may be more technical, the benefits of accurate tracking and improved audience targeting can't be overstated. Stay ahead of the curve with actionable insights that will help you navigate the evolving digital marketing landscape and harness these tools for maximum impact. Whether you're at the start of your marketing journey or looking to refine your approach, this episode offers the knowledge you need for future success.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?In this episode of Market Scale Grow, we'll cover...✨ the absolute basics to cover before even considering ads✨ 3 things to have in place to ensure success beyond your ads✨ the exact types of ads I recommend you run__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!In this episode of Market Scale Grow, we'll cover...✨ the difference between long and short landing pages✨ 5 mistakes that have a huge impact on landing page results✨ how I suggest you go about fixing these to grow your results!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover...✨ a simple yet critical mistake we made✨ the power of a testing protocol that helps you identify issues✨ the order we troubleshooted through the different issues__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand's presence and engagement. In this episode, I share...✨ essential insights on maintaining a reliable marketing plan✨ the importance of quality over frequency✨ the components of macro consistency and micro consistencyUnderstand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable. __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. In this episode, we'll cover...✨ the essentials of tripwire pricing✨ the inclusion of bumps and one-time offers✨ how this technique compares to self-liquidating offers (SLOs). Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.In this episode, we cover:✨ Content Creation Process [01:36]✨ Ensuring Useful and Tangible Content [05:35]✨ Tips for Avoiding Burnout [08:59]✨ Personal Life Update [13:34]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we'll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.In this episode, we cover:✨ Understanding the Shift in Buying Cycles [00:47]✨ Managing Expectations and Engagement [02:20]✨ Building Patience and Nurturing Leads [04:33]✨ Effective Market Research and Client Retention [07:29]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.Don't miss out on this Saturday Strategy Session!In this episode, we cover:✨ Setting Up Your Ad Launch [00:41]✨ Boosting Your Ad Spend the Smart Way [02:33]✨ Pro Tips for Fast Ad Scaling During a Launch [06:31]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.In this episode, we cover:✨ The Impact of Pausing Marketing Efforts [4:39]✨ Strategies for Maintaining Marketing Momentum [10:56]✨ Leveraging Support for Business Continuity [18:52]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.In this episode, we cover:✨ What the waterfall strategy is and why it works [00:06]✨ Lead generation ads [01:07]✨ Visibility ads [03:22]✨ Sales/Retargeting ads [07:53]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits!In this episode, we cover:✨ Defining Key Metrics for Customer Journey [00:06]✨ Daily and Weekly Tracking Metrics [02:03]✨ Analyzing and Adjusting Ad Performance [06:52]✨ Signs of Ad Fatigue [10:08]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We're not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.In this episode, we cover:✨ The Power of Consistent Nurture Content [05:25]✨ Growing Your Email List Effectively [08:31]✨ Leveraging Collaborations for Growth [15:00]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.In this episode, we cover:✨ Understanding Launch Breakdown Points [00:06 ]✨ Maximizing Engagement and Registrations [08:17]✨ Crafting Compelling Messaging [16:10]✨ Persistence, Pivot, and Planning [21:50]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.In this episode, we cover:✨ Introduction to Advantage+ AI [00:06]✨ Implementing Advantage+ Audiences [03:42]✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]✨ Best Practices and Final Thoughts [10:43]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.In this episode, we cover:✨ Harnessing the power of waitlists [03:00]✨ Strategies for effective waitlist management [05:37]✨ Creating urgency and maximizing impact [09:19]✨Lowering ad costs with waitlist engagement [15:30]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Have you hever had a lead generation campaign NOT get the results you were hoping for?This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.In this episode, we cover:✨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01]✨ Strategies for Testing and Improving Your Campaigns✨ Tips for Enhancing Landing Page Conversion Rates [13:58]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.In this episode, we cover:✨ Questionable Guarantees [01:54]✨ Unrealistic Timelines [07:36]✨ Premature Readiness [10:29]✨ Transparency on Failures [13:24]✨ Neglecting External Metrics [15:47]✨ Insights on Hiring an Ads Manager [19:02]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I'll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.In this episode, we cover:✨ Building Relationships with a Small Audience [00:22]✨ Maximizing Impact with a Small Team [04:38]✨ Marketing on a Budget [10:12]Resources Mentioned:—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever struggled with growing an audience that doesn't just scroll past your content? This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience. We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.In this episode, we cover:✨ Building an Audience Organically [5:45]✨ Borrowing an Audience Through Collaborations [14:30]✨ Buying Eyes on Your Content with Paid Ads [20:00]Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
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