Sustainable Coaching Podcast | How To Start A Coaching Business

In this episode of the Sustainable Coaching Podcast, we dive into one of the most powerful tools for establishing yourself as a thought leader, attracting your dream clients, and creating content that works for you around the clock. If you're a coach looking to build a strong personal brand while maintaining consistency without burning out, this episode is for you. Your goal should be to leverage an SEO-driven platform that allows you to reach your ideal audience without fighting social media algorithms in 2025. Get ready to learn how to position yourself as an expert, expand on your ideas without limitations, and attract the right people who are genuinely interested in your message. In this episode, you'll learn: Are you building your coaching business for fast results or sustainable growth? How can SEO and email marketing replace your reliance on social media? What content strategy feels most authentic and energizing for your lifestyle? Remember to join our free community, where we discuss these strategies in depth. Let's build your business with confidence and sustainability! Join the Community | Work with Me | LinkedIn 

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you're not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it's self-doubt, unclear messaging, or an inconsistent strategy, we're tackling the roadblocks that keep you from growing. I'll share insights on what's holding you back and the mindset shifts you need to confidently move forward. By the end of this episode, you'll have a fresh perspective on what's really keeping you stuck and the next steps to get back on track. We're talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you're ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you! What's the first step to healing emotional wounds? How does forgiveness impact your mindset and personal growth? What strategies can you use to stop reliving past pain and start moving forward? Don't forget to join our free community, where we discuss these strategies in-depth. Let's build your business with confidence and sustainability! Join the Community | Work with Me | LinkedIn 

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you're not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it's self-doubt, unclear messaging, or an inconsistent strategy, we're tackling the roadblocks that keep you from growing. I'll be sharing insights on what's holding you back and the mindset shifts you need to move forward with confidence. By the end of this episode, you'll have a fresh perspective on what's really keeping you stuck and the next steps to get back on track. We're talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you're ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you! What hidden mindset blocks are holding you back from growth? How can you shift your strategy to attract the right clients? What practical steps can you take today to regain momentum? Don't forget to scroll down and join our free community, where we discuss these strategies in-depth. Let's build your business with confidence and sustainability! Join the Community | LinkedIn 

In this episode of the Sustainable Coaching Podcast, we dive deep into why SEO is a game-changer for coaches, consultants, and therapists looking to stand out in the crowded online space. If you've ever wondered how to attract your ideal clients, gain long-term visibility, and establish yourself as an industry authority, this conversation is for you. We'll explore how leveraging SEO can create a sustainable coaching business without the pressure of constantly showing up on social media. With the coaching industry evolving, now is the perfect time to position yourself strategically and build a business that lasts. You'll also hear about Coaching with Confidence, my signature program designed to help you break free from the overwhelm of content creation and start attracting clients effortlessly. This program provides proven strategies, mindset shifts, and powerful tools to help you lead with intention and build a coaching business that aligns with your purpose. If you're ready to make SEO work for you, join our private community on Mighty Networks, check the show notes for the link! How can SEO help you attract your ideal coaching clients without constantly relying on social media? What are the biggest mistakes coaches make when trying to rank on Google, and how can you avoid them? Why is it essential to start using SEO now to create long-term visibility and business sustainability? Don't forget to scroll down and join our free community, where we discuss these strategies in-depth. Let's build your business with confidence and sustainability! Join the Community | LinkedIn 

In this episode of the Sustainable Coaching Podcast, I'm sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we're talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that aligns with your strengths, this conversation is all about setting yourself up for sustainable success. If you've ever felt overwhelmed by all the tools, courses, and platforms out there, this episode will help you simplify your approach. I'll walk you through how to identify your true business needs, avoid unnecessary expenses, and invest in the right skills that will directly impact your growth. By the end of this episode, you'll have a clearer plan for where to focus your energy and resources so you can build a coaching business that works for you, not against you. How do you choose the right coaching model before investing in tools or training? What's the best way to select a marketing platform that aligns with your strengths? How can you invest in the right skills and resources to accelerate your business growth? Join the Community | LinkedIn 

In this episode of the Sustainable Coaching Podcast, I'm sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn't easy, but grace carried me through, and I'm back with renewed energy to pour into this podcast. If you've been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I'm ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values. Today, we're discussing a crucial question for every coach and consultant: Are you chasing popularity or profitability in 2025? Social media has shifted, and it's vital to know where your energy is best spent. I'll share how sustainable strategies and SEO helped me grow my business, even when I wasn't showing up on every platform. Plus, I'll give you the tools to position yourself as an expert, attract the right clients, and avoid the burnout of chasing trends. If you're ready to build a thriving, profitable coaching business, this episode is for you! Are you focusing on gaining followers or building real relationships that lead to paying clients? How do you identify which platforms align with your goals for profitability versus popularity? What sustainable strategies can help you position yourself as an expert and attract ideal clients Join the Community | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn West tackles the burnout that coaches often face and offers insights into how to overcome it, reigniting your enthusiasm for your work and your mission. Marilyn shares her own burnout experience, balancing rebranding and staying active online, and explains how she found renewed energy through mindset shifts, abundance-thinking, and trust in her evergreen content. This episode is about building sustainable, low-stress growth by embracing strategy over hustle. If you're a new or seasoned coach feeling stretched thin or questioning your passion, this episode will help you reframe burnout as an opportunity for growth and transformation. Marilyn dives into the practical strategies that every coach can use to thrive sustainably, from leveraging evergreen content to diversifying their approach. Tune in to learn how to break free from the pressure to constantly create, regain joy in your work, and align your energy for long-term success. How can embracing an abundance mindset shift your approach to content creation and client attraction? What are effective strategies for diversifying your content to ensure it works for you, even when you need a break? How can honoring your energy and aligning with the right networks lead to greater fulfillment and success as a coach? Join the Community | Instagram | LinkedIn

In this episode of the Sustainable Coaching Podcast, Marilyn West dives into the critical reasons why so many coaching businesses fail within their first two years. As we enter Q4, it's the perfect time to reflect on where your business may be falling short and to take actionable steps for growth. Marilyn discusses common roadblocks coaches face, from lacking clarity in their niche to inconsistent marketing, and breaks down strategies to overcome these obstacles and drive business success. This episode is all about building a sustainable coaching practice that doesn't just survive but thrives. Listeners will gain insights into how to clearly define their unique value, target the right audience, and develop a consistent marketing strategy that builds trust and authority. Marilyn also shares practical examples to help coaches understand the importance of crafting an irresistible offer and standing out in a crowded market. Whether you're a new coach or looking to revamp your strategy, this episode provides valuable advice to help you navigate the challenges and take your coaching business to the next level. How do you know if you lack clarity in your niche and how can you define it more effectively? What are the signs of inconsistent marketing and how can you align your messaging to attract your ideal clients? Why is a strong offer essential for growth and how can you ensure your offer resonates with your target audience? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn West dives deep into the art of automating your coaching business, from attracting potential clients to nurturing them and making it easy for them to purchase your services. We'll discuss how to streamline your marketing efforts and free up your time so you can focus on what you love: coaching. How can I attract potential clients without spending hours on social media? What's the best way to nurture leads and build relationships with potential clients? How can I make it easy for clients to book appointments and purchase my services? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn dives into the key strategies every coach needs to know when scaling a coaching business without sacrificing time, energy, or personal life. She shares insights from her journey, including how she reversed her summer slump by planning and leveraging systems to streamline operations. We'll discuss how to effectively manage your time, automate processes, and delegate tasks so you can focus on what matters most: growing your business and living the life you love.   You'll also learn the importance of setting boundaries, protecting your most valuable asset (your time), and implementing sustainable systems that align with your long-term goals. Whether you're just starting or looking to scale, this episode will provide actionable strategies to help you build a coaching business that supports your lifestyle and prevents burnout. How can you leverage systems and automation to save time and increase efficiency? What strategies can help you avoid burnout while scaling your coaching business? How can you effectively delegate tasks without losing control over your operations? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn diving deep into redefining success and setting powerful intentions that align with your core values. Over the past few months, I've been reflecting on the true meaning of success and how it feels to pursue growth that doesn't align with your heart. I discuss my journey of stepping back from the constant pressure to perform on social media and shifting my focus toward creating a coaching business supporting my faith, family, and personal well-being. If you've been feeling overwhelmed, stuck, or like you're not living up to your full potential, this episode is for you.   You'll learn how to create a clear vision for your coaching business that brings fulfillment, not burnout. I'll also share how setting intentions rather than solely focusing on goals can guide you through uncertainty and keep you motivated. Lastly, we'll explore what it really means to define success on your own terms and how to build a business that fits into your life, not the other way around. How can aligning your goals with your core values lead to greater fulfillment in your coaching business? What's the difference between setting intentions and setting goals, and why does it matter? How can you design success for your life while still making a meaningful impact as a coach? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the unrealistic promises many coaching programs make about achieving six-figure incomes quickly. Rather than chasing these often unattainable promises, Marilyn emphasizes the importance of creating a sustainable lead generation strategy.  New coaches can build a solid foundation for their businesses by focusing on long-term success and setting realistic expectations. Marilyn explains the significance of Key Performance Indicators (KPIs) and how they can help measure the effectiveness of a strategy. She also highlights the importance of understanding your target audience, creating valuable content, and establishing an authoritative presence. Listeners will learn how to align their coaching strategies with their lifestyles to achieve consistent growth. How can you create a sustainable lead generation strategy that grows over time? Why is tracking your progress with KPIs critical to building a successful coaching business? What should you consider before signing up for programs that promise six-figure income results? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn dives into the importance of maximizing your visibility as a coach through SEO strategies for Black Friday. Ensuring your coaching business stands out is crucial as we approach the peak shopping season.  Whether you're just starting or looking to scale, we'll discuss why now is the perfect time to optimize your website, content, and keywords. We'll also cover practical steps to help you position yourself as the go-to expert in your niche. This episode is sponsored by Coaching with Confidence, my community for coaches looking to elevate their business with SEO strategies. In this episode, you'll learn: How can starting an early Black Friday SEO strategy increase your visibility and boost sales? What are the most effective SEO tactics to implement now to rank higher on search engines by Black Friday? How do building backlinks and optimizing keywords enhance your credibility and trust with potential clients? Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn shares her ongoing battle with eczema and Topical Steroid Withdrawal (TSW), sharing her journey of managing these health challenges while maintaining a sustainable business. Marilyn touches on her painful experiences, the treatments she has undergone, and how she balances her health and professional life to maintain a healthy work-life balance. In this episode, you'll learn: How do you navigate health challenges while running a business? How can you build a business that aligns with your health and personal well-being? How does prioritizing health affect your productivity and business success? Join the Community | Instagram | LinkedIn   

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the crucial elements of a six-figure lead generation strategy for coaches, emphasizing clarity, confidence, and consistency as key pillars for success. She highlights the importance of understanding one's niche, target audience, and unique value proposition, alongside the significance of building confidence through skill mastery and consistent action.  Marilyn also explores the role of SEO in maintaining visibility and relevance in the marketplace, offering practical insights for optimizing content and building credible links.  In this episode, you'll learn: How can clarity and confidence impact the quality of leads in a coaching business? What are actionable steps for integrating targeted keywords naturally into content? Why is consistency essential for sustaining momentum and achieving long-term success in lead generation? Join Coaching with Confidence | Instagram | LinkedIn

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the pivotal role of confidence in the journey of building a successful coaching business. Explore how mastering your mindset can be the game-changer you've been seeking. Listeners take a look into the heart of building a thriving coaching business. Marilyn passionately explores the often-overlooked yet essential ingredient of confidence in entrepreneurial success, emphasizing its profound impact on personal and professional growth. Throughout the episode, Marilyn eloquently articulates the significance of mastering one's mindset, highlighting how self-belief and resilience are the cornerstones of a successful coaching business. In this episode, you'll learn: How does confidence impact your ability to attract clients and drive business growth? What are the common manifestations of self-doubt and how can you overcome them? Why is it essential to cultivate strong communication skills and expand your comfort zone as a coach? Join Coaching with Confidence | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn discusses the importance of leveraging podcasts for business growth, specifically tailored to coaches, consultants, and therapists. She emphasizes how podcasts can help manage time effectively, position expertise, and reach a global audience.  In this episode, you'll learn: How can marketing efforts be balanced with daily responsibilities, especially for those with limited time? The advantages of podcasting over solely relying on social media algorithms to maintain visibility and client acquisition. The significance of positioning oneself as an expert through podcasting, implementing sustainable marketing strategies, and investing in quality content production. Join Coaching with Confidence | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media.  Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise effectively. Plus, find out how to set realistic expectations and see results in as little as 30 days.  In this episode, you'll learn: How can SEO help you attract the right clients for your coaching business? What are the key strategies for optimizing your presence on Google, YouTube, and social media? Why is understanding the timeline and expectations crucial when implementing SEO for your coaching business? Join Open House | Join Coaching with Confidence | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment.    Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients.    Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success. In this episode, you'll learn: What steps can you take to understand and define your unique coaching offer? How can you effectively create urgency and demand for your coaching services? What strategies should you implement to build a comprehensive marketing strategy around your offer and attract your ideal clients? Join Coaching with Confidence | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition.  She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in building a coaching business and introduces her SEO-focused cohort for coaches looking to scale their businesses sustainably. In this episode, you'll learn: What is the key factor to consider when developing a lead generation strategy as a coach? How can gaining clarity on your niche, target audience, and unique value proposition impact your coaching business success? Why do coaches need to focus on quality rather than quantity when attracting clients?  Join Coaching with Confidence | Instagram | LinkedIn 

In this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience.  Through candid anecdotes and practical advice, listeners will discover how to define their vision, scale wisely, and adapt to setbacks in their coaching business journey.  How can defining your vision and values help you navigate the entrepreneurial landscape?  What strategies can coaches employ to start small and scale wisely?  How can cultivating resilience and adaptability lead to sustainable success in coaching businesses? Join Coaching with Confidence | Instagram | LinkedIn 

In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business.  Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination In this episode, you'll learn: What mindset shift is essential for coaches aspiring to success?  How can setting smart goals accelerate your progress as a coach? What strategies can you employ to cultivate resilience and overcome obstacles on your coaching journey? JOIN Coaching with Confidence | Instagram | LinkedIn 

In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads.  In this episode, you'll learn: How can positioning yourself as an expert elevate your coaching business and attract the right clientele? What are the key components of an effective marketing funnel, and how do they contribute to consistent sales flow? Why is mastering SEO crucial for attracting qualified leads who are actively seeking solutions to their problems? JOIN Coaching with Confidence | Instagram | LinkedIn   

In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads.  Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality.  Marilyn emphasizes the shift from static posting to engaging video content, urging coaches to adapt to evolving trends and prioritize building connections with their audience. She also announces her commitment to weekly podcast episodes and encourages coaches to join the Savvy SEO Squad to elevate their social media presence and attract their ideal clients. In this episode, you'll learn: What are the crucial elements of the Instagram algorithm that coaches need to understand for successful content strategy? How can coaches optimize user experience on Instagram to enhance engagement and attract their target audience? What role does AI play in influencing SEO on Instagram, and how can coaches leverage AI tools to elevate their content quality and brand visibility? Join SAVVY SEO Squad | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales.  Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic approach that empowers coaches to make sales consistently while avoiding the pitfalls of aimless content creation. In this episode, you'll learn: Do you need to increase visibility?How to identify if your audience lacks belief in your expertise. Strategies to position yourself as a thought leader. The importance of strategic and consistent visibility on social media. Are you struggling to generate leads?Building sustainable lead generation systems. Crafting valuable and converting lead magnets. Personalizing the lead generation experience for your audience. Is driving sales your current focus?Implementing a personalized follow-up sequence. Leveraging email sequences and platforms like ConvertKit. Building trust and credibility to convert leads into satisfied clients. Attend the Workshop | Join the Community | Instagram | LinkedIn

In the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business.  Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change, and she provides actionable insights on overcoming these hurdles.  Listeners will gain valuable strategies to navigate the complex journey of entrepreneurship, ensuring they build a resilient mindset for sustained success. Listen in while Marilyn discusses the importance of embracing digital marketing trends, self-awareness, and aligning with like-minded individuals to master both mindset and marketing. In this episode, you'll learn: How to overcome the fear of failure and build resilience in launching your coaching offers. Strategies for dealing with imposter syndrome, especially after experiencing rapid growth on social media. The significance of embracing change in digital marketing trends and staying competitive in 2024. Attend the Workshop | Join the Community | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility.  Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content creation. Discover how to enhance your Instagram presence and accelerate your business growth by implementing Marilyn's expert insights. In this episode, you'll learn: How can optimizing your Instagram profile lead to significant follower growth? Why is incorporating relevant keywords in captions and hashtags essential for visibility? What role does consistent engagement play in Instagram's algorithm and higher visibility? Attend the Workshop | Join the Community | Instagram | LinkedIn 

In the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies. She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO and diversifying content, and the shift towards sustainable strategies. Marilyn predicts many business leaders will move away from Instagram towards more SEO-driven platforms like YouTube. She advises listeners to be adaptable to ever-changing online marketing trends. Tune in to discover how to leverage AI, prioritize sustainability in your marketing strategies, and embrace content diversity for long-term success. In this episode, you'll learn: How can AI revolutionize your business? Why is mindset development crucial for business consistency and growth? What strategies can you adopt for sustainable and profitable marketing in 2024? Join the Community | Instagram | LinkedIn   

In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of developing a strong online presence through SEO optimization, offering practical advice on conducting keyword research and incorporating SEO strategies across various platforms. Listeners will discover how to maximize their reach by leveraging strategic partnerships and co-hosting events, ultimately gaining exposure and connecting with potential clients. The episode concludes with a reminder of the power of SEO in boosting visibility and authority, providing valuable insights for coaches navigating the transition from corporate to coaching.  In this episode, you'll learn: How hosting webinars and workshops elevate your coaching business while working a 9-to-5? What steps can you take to optimize SEO and increase your visibility on various platforms? Why is developing strategic partnerships crucial for expanding your reach and promoting your coaching business effectively? Join the Community | Instagram | LinkedIn

In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality.  Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready for insights on the power of consistency, commitment, and the game-changing impact of SEO in the world of coaching. In this episode, you will learn: How did Marilyn navigate the challenges of a traumatic brain injury and turn them into opportunities for growth and connection? What insights does Marilyn share about the shift from Clubhouse to Instagram and the impact of leveraging SEO for virality? Why is Marilyn moving towards a more client-centric approach in 2024, and how can coaches find the right balance between lead generation and client attention?

In the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences.  The episode also highlights the significance of maintaining a strong online presence. Marilyn concludes with the idea that small, everyday efforts can significantly scale your coaching business. In this episode, you will learn: What strategies can significantly impact your coaching business growth?  How does compelling content contribute to your business success? What role does social media play in connecting with your audience, and how can you leverage its power for organic growth?  Why are client testimonials a game-changer in building credibility and expanding your coaching business?

In the Sustainable Coaching Podcast, host Marilyn West dives into the transformative power of 90 days of focus in your coaching business can make a difference. You'll discover the psychology behind why a 90-day timeframe can lead to significant progress because of our minds. You will also learn how to tailor your marketing strategies to maintain consistent visibility to your ideal client.  We also explore the benefits of positioning yourself as a trusted source and how showing up is essential for building know, like, and trust with your audience. Don't miss this episode if you want to start your coaching business and scale your high ticket off with sustainable strategies.  In this episode, you will learn: How can 90 days of focused effort change the direction of your coaching business? What role does human psychology play in the 90-day goal-setting strategy? Why is consistency and showing up crucial for building a successful coaching business?

In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations.  The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers. In this episode, you will learn: How has the buyer's journey shifted in recent times, and what does it mean for coaches?  What can coaches do to leverage SEO and email marketing to attract clients effectively?  How can content and collaboration play a crucial role in building trust and credibility in the coaching industry?

In the Sustainable Coaching Podcast, host Marilyn West discusses the importance of defining and focusing on your niche for effective client attraction. This episode explores the strategies and tactics to attract the right clients to your coaching practice.  Listen to discover the "secret sauce" of starting and scaling your coaching business with the power of targeting your ideal clients through compelling content and the significance of crafting an unique value proposition in alignment with your niche. The episode also provides insights on strategically positioning yourself as an expert and showcases your expertise effectively. In this journey from confusion to client attraction, the episode emphasizes consistency and dedication in communicating your value and expertise to your ideal audience. In this episode, you will learn: Why is niching down essential for client attraction? How to create compelling content that speaks to your ideal clients' needs and desires. What strategies can you use to position yourself as an expert in your niche and consistently attract clients?

In the Sustainable Coaching Podcast, host Marilyn West discusses why it is essential to Nail Your Niche" in your coaching business. Are you struggling to attract the right clients and feeling overwhelmed by your marketing efforts? In this enlightening discussion, we explore the challenges of not having a clear niche, the benefits of niching down, and practical steps to help you identify your coaching niche.  You'll discover how narrowing down your niche can reach and align your expertise with your passion. Plus, we emphasize the importance of understanding your audience's needs, differentiating yourself in the market, and refining your niche over time. Tune in to learn how to create a coaching business that resonates with your ideal clients, attracts them effortlessly, and helps you stand out in a crowded market. Are you ready to take your coaching career to the next level?  In this episode, you will learn: How can niching down help you attract more of your ideal clients and improve your coaching expertise? What practical steps can you take to identify your niche, including using social media insights effectively? How can surveys and polls on social media provide you with valuable insights to curate content that resonates with your target audience, leading to meaningful conversations and conversions?

In the Sustainable Coaching Podcast, host Marilyn West addresses feeling overwhelmed by not achieving your goals, particularly in your coaching business. She shares insights and strategies on how to shift from feeling overwhelmed to taking effective action. Marilyn emphasizes the need for action, measurable progress, and a clear vision for your coaching business to create momentum and success. She invites listeners to join her community and commit to building a profitable and sustainable coaching business. In this episode, you will learn: What are KPIs, and why are they essential for your coaching business? How can KPIs help you measure your progress and execution? What are lead indicators, and why are they essential for driving results? How can setting clear goals and timelines help you stay productive and avoid distractions?

In the Sustainable Coaching Podcast, host Marilyn West dives into the critical role of brand positioning for coaches and how it directly impacts attracting the right clients. Discover the secrets to effective brand positioning and understand how it's more than just a logo or a website. It's about creating a strong, irresistible brand identity that resonates with your target audience.  Listen in to learn the essential elements that set you apart from your competition, making your coaching offer stand out and leveraging your authentic story to establish authority and attract clients in alignment with your coaching mission. In this episode, you will learn: How can effective brand positioning influence your success as a coach? What key elements make your coaching offer unique and appealing? How can you use your authentic story to enhance your brand positioning and attract the right clients?

In the Sustainable Coaching Podcast episode, host Marilyn West delves into cultivating an entrepreneurial mindset for success. Listeners will discover how to embrace innovation, take calculated risks, and develop resiliency in the ever-changing coaching world.  Marilyn also discusses the importance of self-mastery and the value of clear goal-setting and action-planning. Listen to practical tips on overcoming common challenges for long-term coaching success.  In this episode, you will learn: What is the key to building an entrepreneurial mindset for your coaching business?  How can self-assessment help you break free from past experiences and failures?  What are the components of a successful morning routine that fosters an entrepreneurial mindset?

In the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential steps and considerations when transitioning from a traditional 9-to-5 job to a full-time coaching practice. She shares personal experiences and expert insights to guide you through this significant career shift, emphasizing the importance of thorough financial planning, skill development, and emotional preparedness.  In this episode, you will learn: What are the key financial aspects before leaping into coaching full-time? How can you strategically position yourself as a specialized coach to attract clients? What strategies can help manage emotions and overcome common challenges during this transition?

In the Sustainable Coaching Podcast episode, host Marilyn West dives deep into the coaching world. She discusses a critical aspect of your coaching journey: building trust and credibility as a new coach. Have you ever wondered how to make potential clients believe in your expertise? Are certifications and credentials enough?  Marilyn discusses the importance of aligning your marketing strategy with your strengths and building a professional online presence, as well as why it's crucial to lead people back to your website and email list to foster meaningful conversations and convert leads into clients. Marilyn also talks about how continuous learning, staying up-to-date in your field, and showcasing your knowledge through case studies and testimonials can help you gain trust and credibility as a coach. She also emphasizes that certifications and credentials alone won't land you coaching clients; it's about how you show up and build your reputation over time. In this episode, you will learn: Why is sharing valuable content so crucial for new coaches? How can you demonstrate your expertise effectively? What are the keys to an effective marketing strategy for coaches?

In the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential strategies to prepare your coaching business for success in 2024. Discover how to adapt and thrive in the evolving coaching landscape while remaining profitable and client-focused.  Throughout the episode, we explore key areas, including updating your services and offers, enhancing your online presence, staying informed about industry changes, expanding your network through collaborations, and smart financial planning. By the end of this episode, you'll have valuable insights on how to position your coaching business for the future, ensuring it remains relevant, profitable, and client-centered. In this episode, you will learn: How can you adapt your coaching services for 2024 to meet evolving client preferences and market demands? What are the crucial steps to enhance your online presence and align your website with your social media platforms? Why is financial planning vital for your coaching business in 2024, and what strategies can help you allocate funds for growth while minimizing mindless spending? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, in an exciting episode released on International Podcast Day, host Marilyn West delves into the compelling reasons why coaches should seriously consider launching their own podcast in 2024. We explore the strategic advantages of podcasting to enhance your authority, repurpose high-performing content, and amplify your personal brand in ways that social media platforms can't match.  Listen in to discover how podcasting enables you to connect with a global audience and how it provides a unique opportunity to get vulnerable and build trust with your ideal clients. We also share insights into the cost-effective aspects of starting a podcast and discuss the potential for exponential growth in your coaching business.  In this episode, you will learn: why should coaches embrace podcasting in 2024?  What are the key benefits of repurposing content through podcasting?  how can this medium help you build a more authentic and successful coaching brand? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives into the power of cultivating meaningful connections with your audience, even when you have a smaller following. Marilyn shares personal insights and strategies to make the most of your small audience to establish yourself as a trusted source to succeed in your coaching business.  Tune in to find out how to engage effectively with your audience, provide valuable content without giving away your secret sauce, and leverage your personal story to build trust and relatability. Join us as we explore how a smaller audience can be your playground for growth and influence.  In this episode, you will learn: How can engaging with your audience lead to building trust and authority? What are effective ways to provide valuable content without revealing all your secrets? Why is sharing your personal journey and vulnerabilities a key to connecting with your audience on a deeper level? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the transformative power of mastering your mindset, focusing on personal and entrepreneurial growth. We'll explore the psychology behind success, the importance of a growth mindset, and how to combat self-doubt effectively.  Join us as we introduce "Coaching with Confidence," a membership program designed to help you declutter your mind, build self-awareness, and supercharge your journey toward success. Are you struggling with self-doubt? Wondering how to develop a growth mindset? Ready to unlock your full potential?  In this episode, you will learn: How does cultivating a growth mindset impact your entrepreneurial journey? What strategies can you employ to combat mental clutter and achieve mental clarity for success? Why is building sustainable habits and self-belief crucial for long-term entrepreneurial growth? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about the common challenge faced by many coaches feeling overwhelmed. She addresses how being overwhelmed impacts productivity.  Since content is everywhere, more entrepreneurs are finding themselves stressed. So, it is critical to reduce information overload by having a healthy balance between consuming and creating content. Implementing clear business goals and marketing strategies is the key to long-term success in the coaching industry. In this episode, you will learn: How can setting clear boundaries help you navigate the demands of your coaching business effectively? Why is investing in your professional growth crucial for elevating your coaching practice? What strategies can you employ to reduce information overload? Enjoyed the podcast? Show the love by leaving a review. Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about hitting a milestone in her podcast journey. She reflects on the incredible journey of her 50th episode and discusses the vital concept of building a coaching business with an eye on the future.  Marilyn discusses the importance of building a business with your future self in mind to help manage your energy effectively, make disciplined choices for sustainable growth, and strategically hire mentors for skill development. She also discusses the power of taking action to gain clarity and confidence in your coaching journey that aligns with your long-term goals and dreams.  In this episode, you will learn: What strategies can you use to manage your energy and productivity?  How can discipline and imperfection propel your coaching business forward? What are the benefits of hiring mentors for skill development?  How does taking action lead to clarity and confidence in your coaching journey? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West delves deep into the art of "Mastering Your Messaging" for coaches, uncovering its pivotal role in building a thriving coaching brand. You'll discover the power of crafting a Unique Value Proposition (UVP) tailored to your ideal clients, allowing you to attract and engage with the right audience while repelling those who aren't the right fit.  Aligning your messaging with key areas such as health, wealth, and relationships to expand your reach, credibility, and specialization is essential to positioning yourself as an authority in your niche. Are you ready to transform your coaching business and connect with your tribe effectively?  In this episode, you will learn: What does it take to build an audience of buyers?  How can you align your UVP with the big industry categories?  Why is clarity around your UVP essential for effective messaging? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West discusses how to stand out by building authority as a coach and how it can set you apart in the coaching industry. We explore the quickest way to start standing out as a coach and discuss practical strategies for establishing yourself as an expert. You'll learn how to choose your niche effectively, the importance of niche specialization, and its long-term benefits to your coaching business.  Discover why trust and credibility are vital, how to maintain authority over time, and the power of client testimonies and case studies. We also emphasize the significance of personal branding, authentic messaging, and their role in attracting your ideal clients.  How can I effectively choose my coaching niche to stand out? What strategies can I use to maintain trust and credibility with my clients? Why is personal branding crucial in the coaching industry, and how can I authentically share my story to attract the right clients? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the art of coaching. She discusses why relying on your coaching program's features won't guarantee its success. We explore the importance of selling the transformation and the emotional journey your clients desire.  Discover how to build a strong personal brand that sets you apart in the coaching industry and why consistency in your presence and engagement is key to creating a loyal following. Learn how to connect with your audience on a deeper level, tapping into their emotions and effectively marketing your coaching business. In this episode, you will learn: Why is it crucial to sell the feeling and transformation rather than just focusing on program features? How can you build a personal brand that stands out in the coaching industry? What role does consistency play in establishing trust and attracting loyal clients to your coaching business? Enjoyed the podcast? Show the love by leaving a review.  Are you ready to scale your coaching business sustainably and confidently?  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about her unique strategy regarding solution selling and sustainable growth for aspiring coaches. Join us as we explore the key strategies and insights that can help you build a thriving coaching practice, attract online leads without feeling salesy, and leverage various marketing channels effectively.  You'll discover how to identify your unique selling proposition, craft a compelling signature offer, and sell your coaching services authentically. Plus, we'll walk you through the step-by-step process of optimizing your marketing campaigns for SEO across your website, podcast, and Pinterest. Ready to take your coaching business to the next level?  In this episode, you'll learn: How to identify your unique selling proposition and stand out in the coaching industry. The secrets to crafting a compelling signature offer that resonates with your ideal clients. The art of solution selling: Turning leads into customers without feeling overly salesy Are you ready to scale your coaching business sustainably and confidently?  Enjoyed the podcast? Show the love by leaving a review.  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn 

In this episode of the Sustainable Coaching Podcast, host Marilyn West embraces a thought-provoking episode. Join us as we delve into a candid and unscripted discussion on a recent business meetup experience.  Marilyn reflects on being the only woman of color in the room and dissects the complex interplay of diversity, inclusion, and authenticity within the coaching industry. Tune in to explore the power of representation, the significance of cultivating inclusive coaching spaces, and the impact of showing up authentically.  In this episode, you'll learn: How does the presence of diverse voices contribute to more equitable coaching environments?  What challenges and opportunities arise when one's coaching journey intersects with questions of privilege and inclusion?  How can coaches break free from the confines of perfectionism and embrace their unique, authentic selves? Enjoyed the podcast? Show the love by leaving a review.  Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn