Podcast appearances and mentions of jodie brown

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down how to attract new clients in ways that do not rely on constant posting, endless DMs, or putting all of your energy into one platform. If you feel like marketing takes too much effort just to maintain consistent inquiries, this conversation walks through the most automated strategies stylists can use to bring in new requests while doing less manual work day to day.Hunter explains that automation is not about disappearing from marketing entirely. It is about building systems that continue working for you in the background. From optimizing your Google and AI search visibility to creating a client experience that naturally generates word of mouth, you will hear how to shift from chasing clients to creating a business that attracts them more consistently over time.Key Takeaways:

GRAB YOUR FREE FREEDOM CALCULATOR™ https://jenniferjadealvarez.myflodesk.com/freedom-calculatorThe #1 tool to help you plan to work less BTC and into Salon CEOGet 20 hours back in your life and career and scale back from working BTC and step into becoming a Salon CEO to build a well-oiled machine without you!Discover how a former hairstylist transformed her career into a thriving brand and content strategy expert, helping beauty professionals create sustainable, in-demand brands. In this episode, Jodie shares her journey from behind the chair to leading impactful marketing and branding initiatives, plus actionable tips for starting your own brand.Jodie's evolution from hairstylist to brand strategist and educatorThe importance of defining your niche and messagingUsing social media strategically to attract your ideal clientsThe role of clarity and specificity in building your brandNavigating the rapid evolution of marketing tools like Reels and AIBuilding a marketing ecosystem beyond social mediaOvercoming mindset barriers such as fear of judgmentThe impact of storytelling and speaking your customer's languagePractical steps to start branding, even with limited experienceHow to leverage AI responsibly to boost authenticity and efficiency[AI tools for marketing (general info) - Referencing AI's role in content and efficiency]This episode is a masterclass in authentic branding, practical marketing strategies, and embracing technological advances responsibly. Whether you're a stylist, educator, or salon owner, Jodi's insights will inspire you to build a brand that resonates deeply with your audience and elevates your career in 2026 and beyond.Key topics:Timestamps:00:00 - Welcome & introduction to Jodie Brown's inspiring career shift01:23 - From childhood in the UK salon industry to building a life in beauty04:06 - How Instagram became a game changer for client acquisition07:15 - Recognizing social media struggles and the transition into education10:36 - The rapid evolution of social media from 2020 to 202513:07 - The importance of fundamentals in branding and messaging14:21 - Overcoming fear and mindset blocks to start branding15:01 - Defining your goals and narrowing your ideal client for better traction16:53 - How clarity and specificity accelerate your growth18:49 - Testing out ideas and the importance of experimentation20:39 - Choosing your niche based on what you love and what attracts clients22:21 - The misconception that broad services attract more clients24:46 - Building a marketing ecosystem beyond social media25:12 - Overcoming overwhelm and investing in marketing skills or teams28:05 - Budgeting for marketing as a vital part of business growth29:27 - The interconnectedness of marketing, service delivery, and client retention30:43 - The shift from referrals to social media discovery33:06 - Standing out in a saturated market with unique messaging and AI tools36:18 - Utilizing AI to increase efficiency while maintaining authenticity38:03 - The future of content creation with AI and how to leverage it responsibly42:36 - Crafting customer-focused messaging rooted in understanding their pain points43:19 - Opportunities for growth through retreats and personalized branding experiences44:47 - Jodie's closing advice: start small, use resources, and be patient in your branding journeyResources & Links: Connect with Jodi Brown: https://www.jodiebrown.ca

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what to do when you are fully booked, already priced high for your area, and still want to grow your income without adding more clients, more hours, or another big price jump. If you feel like you have hit a ceiling around that next revenue level, this episode gives you tangible ways to increase profit by working smarter inside the business you already have momentum in.Hunter shares the strategies he is actively using during Mastermind onboarding calls to make sure revenue goals are actually mathematically possible for stylists who are capped by time. You will learn how to expand revenue through aligned add-ons and retail, improve service efficiency and your “profit per hour,” explore assistants or double booking in a responsible way, and consider a next level path that turns excess demand into revenue through team based scaling.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get into a problem that drains time, energy, and momentum fast: attracting clients who DM forever, ghost after you send pricing, cancel last minute, or simply are not a great fit for your chair. If you feel like you are constantly dealing with non ideal inquiries and it is making you resent the process of booking new clients, this conversation gives you a clear framework to change the type of clients you attract, starting with what you say, who you say it to, and the systems you use to qualify people before they ever book.Hunter explains that “better clients” is not a universal definition. It is something you can identify by looking at the patterns of the clients who already stay loyal, respect your process, and genuinely value your work. From there, the goal is twofold: speak more directly to the people you actually want, and build self filtering into your client journey so the wrong clients opt out on their own. You will hear how to do that through marketing language, service menu details like maintenance expectations, digital consultation forms, deposits and card on file, and objection busting content that either builds confidence or disqualifies someone upfront.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the behind the scenes systems that make a stylist feel impossible to replace. If you have big ideas for your client experience but never have the time or consistency to follow through, this episode shows how to automate the parts that matter most so your business feels high touch without being high effort.Hunter walks through four key points in the client journey where simple automations can dramatically improve response time, reduce no shows, increase retention, and create a category of one experience clients talk about. You will hear practical ways to reduce DM back and forth, speed up quoting, create a pre visit experience that builds trust before they even arrive, and follow up after appointments in a way that feels personal while still being scalable.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown talk about the client every stylist knows, the one that makes you dread your schedule before the week even starts. If you have ever felt anxious leading up to an appointment because you already know the client will be unhappy, uncomfortable to be around, or impossible to please, this episode walks you through how to let them go in a way that is firm, professional, and as low drama as possible.Hunter breaks down the real decision filter first, because not every uncomfortable moment means someone needs to be fired. But when a client is impacting your mental health, your confidence, or your ability to provide great service, keeping them is not kind to you or to them. You will learn how to stop people pleasing your way into resentment, how to frame the conversation so it feels like a service to the client, and how to protect your business if you are worried about backlash like angry messages or negative reviews.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down a policy almost no one thinks to write until it is too late: a salon etiquette policy. If you have ever had a client bring negativity, controversial topics, or disrespectful behavior into your chair and you froze because you did not know what to say, this episode gives you a simple way to prevent those situations before they start.Hunter explains why the goal of policies is not punishment. It is prevention. When clients are required to review and sign policies regularly, you reduce the chances of uncomfortable conversations happening in the first place, and you also create a clear foundation if you ever need to enforce a boundary. You will hear what belongs in a salon etiquette policy, how much discretion you can build into it, and how to handle the hard part: addressing behavior in real time without turning the appointment into a confrontation.Key Takeaways:

In this episode, Misty Jayne joins Jodie Brown, the host of the Hairstylist Rising Podcast to break down one of the most misunderstood topics in the beauty industry: the real difference between coaching, mentoring, education, and consulting and why more information isn't always the answer.This conversation is for hairstylists and salon owners who feel stuck despite being talented, booked out, and knowledgeable. We talk about why overlearning can become a form of avoidance, how fear and identity play a bigger role than skill gaps, and when it's time to stop searching for answers and start looking inward.In this episode, we cover:Why having all the strategy doesn't guarantee actionThe difference between a coach, mentor, educator, and consultantHow coaching helps uncover the real reasons you're stuckWhy confidence comes from action, not more classesHow people-pleasing, fear of being seen, and overthinking show up for stylistsWhen to hire a coach vs when education is actually the right moveWhat “Starting Messy” really means (and why your mess isn't the problem)If you've ever thought, “What's wrong with me? Why can't I just do the thing?” this episode will feel like someone finally turned the lights on.

Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon's social presence and culture. You'll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: https://youtu.be/alRhPLtyh50   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JODIE BROWN! Website: https://www.jodiebrown.ca/  Instagram: https://www.instagram.com/itsjodiebrown  Podcast: https://www.jodiebrown.ca/podcast  Retreat: https://www.escapetoelevate.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Loved doing this Client Success Story with Jodie Brown.Jodie came into Growth Mastermind a few months ago feeling like something was missing. She was working hard, doing everything she could, but still felt like she wasn't quite hitting the level she knew she was capable of. She wanted community. Direction. And women around her who understood the journey she was on.Fast forward to today and her business looks completely different.- She's expanded her salon.- She's grown her team.- Her courses are consistently selling out.- And her revenue is up by around 75%! Which even surprised me when she said it live.What I love most is how she's built this growth. Not through big leaps, but through consistency, proper systems, understanding her numbers and implementing every single week. She's one of those women who listens, takes action and watches things shift quickly because of it.If you're interested in applying for mastermind, apply by clicking here! Go and check out Jodies website here

Listen to "Real Stories of 10k Months, Big Growth & Bigger Confidence — Mastermind Roundtable" HEREIn this episode of The Modern Hairstylist Podcast, host Hunter Donia opens up about what happens after you hit your goals and still feel weirdly disconnected from your work. If your books are full, your revenue is steady, and you are technically “successful” but you feel numb, restless, or unsure what is next, this conversation is for you. Hunter and Jodie Brown talk honestly about using work as your only source of fulfillment, what happens when that rush wears off, and how to reconnect with your purpose without burning everything down.Whether you are tempted to blow up your business, keep overworking just to feel productive, or you simply feel off and cannot explain why, this episode will help you see what is really going on underneath. You will learn how to shift your focus toward a life that feels good outside of the salon, while still protecting and growing the business you worked so hard to build.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share advanced marketing moves for stylists who are already booked and want to keep growing. If you feel like you have hit a glass ceiling with pricing and demand, this conversation shows the next level strategies that help you attract higher ticket clients and earn more without adding more days behind the chair. Whether you are ready to build an email list, test video consultations, or put a small budget behind ads, you will learn how to layer new systems onto what already works so your growth is not capped by the algorithm or your calendar. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown tackle a very real problem for stylists who are over social media yet still want consistent results. Hunter reframes consistency as a non negotiable business task and breaks down the root causes that keep stylists from posting. You will hear simple ways to remove those blockers so showing up becomes practical instead of perfect. Whether your book has new gaps or you just do not feel like posting, this conversation gives you a repeatable plan. From building a light marketing structure to batching captions first and pairing visuals later, Hunter shows how to keep the faucet on without burning out. Key Takeaways:

The Fully Booked Bundle: Holiday Edition - http://hunterdonia.com/bfIn this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share a simple holiday plan that protects your energy while growing your revenue. If you are wondering what to push and what to pause during the busiest weeks of the year, Hunter breaks down why client gifts are optional, how to raise your average ticket without adding more days, and what to do now so January and February do not slow down. Whether you love the holiday rush or feel tapped out by it, you will learn how to keep the faucet on with consistent marketing, how to choose add ons and retail that make sense, and how to set yourself up so the season is profitable and sustainable. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the newest Instagram features and call out which ones hairstylists should actually care about. Instead of chasing every shiny update, they walk through a smash or pass style rundown so you know which tools can genuinely help you get booked and which ones you can ignore without guilt. Whether you feel like Instagram changes every time you open the app or you just want a simple plan for using new features with intention, this episode shows you how to plug the right tools into the marketing you are already doing. You will learn how to use reposts, broadcast channels, close friends, notes, trial reels and more to nurture clients, fill gaps, and keep your page working for you instead of overwhelming you. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown walk you through three platforms that can bring new local clients without relying on Instagram. If you want practical steps to show up where people are actually asking for stylist recommendations and searching with real intent, this conversation gives you a clear plan you can implement this week. Whether your goal is to spark client word of mouth on Reddit, appear in AI powered search results, or reach more locals on TikTok, you will learn how to position your work, what to write, and how to mobilize happy clients so your name shows up in the right threads and feeds. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show you how to use the same platforms you rely on for discovery to also deepen retention. If your marketing has been focused on new clients only, this conversation reveals how existing clients are seeing that content too and how to turn every post and story into a relationship builder that keeps people coming back. Whether most of your clients arrive from word of mouth, Instagram, or Facebook, you will learn simple ways to bring them onto your socials, keep them on your email list, and show up in stories with content that feels human and helpful. You will also hear why storytelling builds loyalty and how to make clients excited about new possibilities in your chair. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown pinpoint the hidden break in your funnel that stops excited followers from becoming first time clients. If people are engaging with your posts but disappear after they hit your website, this conversation shows you how to turn your site into a true decision page and guide every new client through one clean path that you can measure and improve. Whether your traffic comes from Instagram, Google, or referrals, you will learn how to route visitors to a short digital consultation form, collect the details you need, and remove objections before they can stall the booking. You will also hear why most clients are happy to complete a form when it leads to the right time estimate and an accurate quote. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown give a calm, practical plan for the moments when tech makes you want to quit. If you are staring at a screen, second guessing yourself, and thinking the software is broken, this conversation shows you how to reset your mindset, get resourceful, and move forward without wasting hours. Whether you are setting up a new tool, reconnecting automations you have not touched in months, or just trying to make a simple feature work, you will learn how to pause, find the right help, and practice the fundamentals before you tackle the complex result you have in your head. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the nurture phase of your marketing funnel so new followers become first time clients. If people are finding you but not booking, this conversation shows how to keep attention, build trust, and guide the next step with simple, repeatable touchpoints. Whether you want a clearer content plan for stories and posts, a profile that earns the follow, or a more reliable channel like email to stay in front of people, you will learn where to show up and what to say so potential clients feel seen and ready to book. Key Takeaways:

Are you a hairstylist or salon owner who's tired of feeling stressed every time you look at your bank account? In this episode, there is a replay of Jodie Brown's: The Hairstylist Rising Podcast, where Misty Jayne shares how beauty professionals can start feeling empowered and confident with money—without the guilt, shame, or outdated budgeting advice.If you've ever thought, “I make good money, but I'm still living paycheck to paycheck,” this conversation is for you.

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show stylists how to build true top of funnel visibility that turns into bookings. If you have been doing all the right things but still feel invisible, this conversation focuses on getting the right eyeballs on your work and keeping them engaged. Whether you are rebuilding your book or simply ready to be more discoverable, you will learn how to research your ideal client, show up where they already spend time, and keep your profiles search and AI ready without living online all day. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share three fast actions to break out of burnout, fear, and creative paralysis. This is not a pep talk. It is a simple plan you can use the next time you feel stuck and need momentum. Whether you feel weighed down by the world, uninspired by your day to day, or frozen by overthinking, you will learn how to spark dopamine with a just for fun business project, make an impact that reconnects you to your why, and schedule productive self care that clears friction so you can move again. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share simple fixes that make your Instagram feed cleaner, clearer, and more bookable. If you have heard that curation does not matter anymore, this conversation shows why visuals still build trust for a visual service and how to make your grid easy to scan at a glance. You will learn quick changes that improve first impressions without slowing you down. Whether you want a feed that looks consistent, covers that read clearly, or photos and videos that actually show your skill, you will get practical guidance you can implement on your next post. Expect clear rules for what to show first, how much work to feature, and how to hook busy scrollers in the first second. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown sort the myths from the metrics on what should determine your prices. If you have been told to lean on years of experience, awards, or a fancy salon vibe to justify a raise, this conversation shows you a clearer path based on demand, retention, and real numbers. You will also hear Hunter's take on when competition matters and how to use it without copying your neighbor. Whether you are moving to a new city, leaving a team salon, or simply wondering if now is the time to raise prices, you will learn how to evaluate your own data first and then layer in market context so your decisions fit your business and your clients. Key Takeaways:

REGISTER for the Raise Your Prices Without Losing Clients Workshop HERE: hunterdonia.com/pricesIn this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown answer real listener questions about pricing and price increases. If you are wrestling with client backlash, guilt, timing, or the logistics of charging for time and product, this Q and A breaks it all down into clear, workable steps so you can raise prices with confidence and keep your business healthy. The questions came straight from Hunter's community and span mindset, math, and messaging, so you get practical answers you can use today. Whether you need to protect your margin, test a higher rate before rolling it out, or refine how you communicate changes to clients, this conversation shows you how to rely on your numbers, lead with clarity, and make decisions that fit your unique business.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown dig into whether session package pricing still makes sense right now. If you keep hearing mixed advice about a la carte, hourly, parts and labor, or packages, this conversation gives you a clear way to decide what works for your business and your clients in 2025.Whether you want simpler menus, fewer surprises at checkout, or a model that better reflects transformations instead of line items, you will learn how to choose a structure that protects your time and margin while staying easy for clients to understand.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown speak to stylists who feel torn about raising prices while headlines keep warning about inflation and recession. If you are hesitating because the future feels shaky, this conversation shows you how to make a clear decision based on your numbers and your demand instead of the news cycle.Whether you are worried about losing clients, afraid of pricing yourself out, or simply unsure how much to raise and when, you will learn practical ways to protect your margin, choose a smart increase, and keep flexible options if conditions change.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks to impact driven beauty professionals who feel torn between doing good and getting paid. If headlines about billionaires and broken systems have made you second guess your pricing or feel guilty about profit, this conversation will help you separate ethical business from harmful practices so you can protect your livelihood and still show up for your community. With guest Jodie Brown, Hunter breaks down the real difference between unethical capitalism and ethical leadership behind the chair.Whether you are nervous to raise prices, managing a small team, or looking for ways to make services more accessible without burning out, this episode offers practical language, clear mindset shifts, and simple ideas you can put into action right away.Key Takeaways:

In this episode of The Modern Hairstylist Podcast Hunter Donia and cohost Jodie Brown unpack the psychology that makes a seventy‑five dollar Labubu doll sold‑out Addison Rae tickets and a last minute Yosemite campsite feel worth every penny, then translate those same forces into booking and pricing strategies behind the chair.From limited booking windows that nudge indecisive clients to click “Book Now,” to the hidden cost of broadcasting every open slot, Hunter shares quick tweaks that turn FOMO into fully booked. You will also hear how one mastermind stylist fields fifty new‑client requests a month without burning out and get Hunter's exact script for locking down appointments today, pulled straight from his newest training.Key TakeawaysEvent‑based urgency: replace “anytime works” with time boxed drops like presales booking windows or targeted email blasts to push action nowSelective availability posts: share openings only with existing clients and spotlight three headline slots rather than the whole calendar to keep demand highDeadlines that convert: the simple “I will hold it until 5 p.m.” request that moves a DM chat to a confirmed appointmentWaitlists and cancellation texts: build a pathway for new clients while protecting income and boundariesDetach worth from calendar status: your value is not tied to being booked solid, it is about framing your offer to align with human buying biasWhy You Should ListenIf you have ever watched a fresh opening sit unclaimed or wondered how some stylists stay packed without nonstop marketing this episode delivers the consumer‑behavior playbook. Learn to introduce just enough scarcity set clear deadlines and turn each loyal guest into a magnet for future demand, all while keeping your schedule and sanity intact.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down one of the most common mistakes stylists make when trying to grow their clientele, and how it could be stopping new clients from ever finding you.As more stylists aim to stand out with unique service offerings and specialties, it's easy to get caught up in niche language, trendy techniques, or add-on services that don't actually speak to what your dream client is looking for. Hunter shares why focusing too hard on what excites you, without translating it into what your client understands—can lead to missed opportunities and stalled growth.Whether you're launching something new, expanding your service menu, or trying to stand out in a crowded market, this episode will help you get clear on your message and connect with the people who are already searching for what you do.Key Takeaways:Speak Their Language: Why the average client isn't Googling your method and what they are searching for instead.Low-Hanging Fruit > Laser Facials: How to lead with the services your clients already want (and layer in your passions later).Specialty ≠ Confusion: The difference between strong branding and muddled messaging.The 80/20 Rule for Marketing: How to introduce new services without losing sight of what brings people through the door.Behind the Chair Strategy: Smart ways to educate and upsell without overwhelming or distracting from your core service.Why You Should Listen:If you've been promoting your passion projects and wondering why they're not gaining traction—or if you feel torn between staying booked and staying inspired—this episode will show you how to market your business in a way that feels authentic, strategic, and sustainable. It's not about watering down your brand. It's about making sure your message actually reaches the people who need you most.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown open up about the all-too-familiar experience of building your beauty business from a place of fear, and how to shift toward something more empowering and sustainable.From spiraling over client feedback to making reactive business decisions, Hunter shares his personal mindset struggles as an entrepreneur and the hard lessons that came from letting scarcity lead the way. Together, Hunter and Jodie unpack how high-stress hustle culture can sabotage your growth, and how to trade it for calm, confident, and data-backed decisions that actually stick.Whether you're gearing up for a price increase, launching something new, or just feeling overwhelmed by “what ifs,” this episode will help you build a business that's driven by intention, not panic.Key Takeaways:Scarcity vs. Strategy: Why acting out of fear might get fast results, but at what cost?Calm Is a Skill: How to self-regulate through spirals and keep your focus on the bigger picture.Plan, Then Pivot: The power of sticking to your strategy long enough to make it work.Price Increases and Panic: How to raise your rates without letting your inner critic take the wheel.Community & Confidence: Why you need people in your corner, and how to borrow belief when you need it most.Why You Should Listen:If you've ever made a business decision in a moment of stress (and regretted it later), this one's for you. Learn how to shift out of survival mode and start running your beauty business from a place of grounded inspiration, clarity, and trust in yourself—even when things feel uncertain.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown unpack one of the biggest challenges stylists are facing in 2025: feeling maxed out with nothing to show for it.If you're working nonstop but your income, energy, or momentum aren't growing—it's probably not because you're lazy. It's because you're spending your time in the wrong places (and no one ever taught you what the right ones are).Hunter breaks down how to start treating your time like your most valuable resource, how to identify the biggest time sucks in your business, and what he's doing on the Modern Hairstylist Tour to help stylists reclaim their time, income, and freedom behind the chair.Key Takeaways:Where Your Time Is Actually Going: The hidden drains most stylists don't realize are slowing them downFocus Over Frustration: Why doing less is usually the answer to getting more resultsTime vs. Money: How to shift your mindset and your strategy for sustainable growthSmarter, Not Harder: The tools Hunter's teaching on tour to streamline the day-to-day—including how AI can help without taking overWhy You Should Listen:If you're an independent stylist who's exhausted from doing it all and still not seeing progress, this episode will help you pinpoint where your time and energy should be going next. Whether you're rebuilding, scaling, or just trying to get your life back—this conversation will give you the clarity and direction to finally make your hard work count.Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tourLet's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown talk through a deep dive into the real way hairstylists should be using AI in their business and what to avoid if you want your content to still sound like you.After airing out their AI frustrations in a recent episode, "Why ChatGPT is Trash," Hunter and Jodie are back with a more strategic conversation about how tools like ChatGPT can actually save you time and make your marketing easier—without compromising your brand voice or client connection.From better prompts to the exact model Hunter uses daily, this episode will help you cut through the cringe, stop getting robotic results, and finally start using AI in a way that feels good and works.Key Takeaways:Free vs Paid ChatGPT: Why the version you use matters way more than you think, and how to get better results instantly.Stop Sounding Like a Bot: Hunter's simple shift to make AI write like you, not every other stylist on Instagram.Better Prompts = Better Content: The 3 prompt tweaks that instantly improve your captions, emails, and more.Think Like a Strategist: Why AI shouldn't replace your brain but can help you organize, polish, and execute faster.Personal Use Bonus: How Hunter uses ChatGPT to plan meals, prep grocery lists, and reduce overwhelm in everyday life.Why You Should Listen:If you're an independent stylist who's feeling burnt out by content creation—or if you've tried ChatGPT and hated the results—this episode will show you how to use AI intentionally and strategically to get your time (and voice) back. It's not about cutting corners. It's about cutting the fluff and building a smarter, more streamlined business behind the scenes.

In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by Lisa Huff and Jodie Brown for a brutally honest (and hilarious) conversation about the risks and realities of using ChatGPT and AI tools in your beauty business. If you've ever wondered whether AI is helping or hurting your brand voice, marketing, and client experience—this episode is for you.Together, they unpack the ways stylists are leaning too heavily on automation, how AI-written content is starting to look and feel the same, and why relying on tools like ChatGPT without understanding your brand fundamentals can actually slow down your growth. They also dive into the ethical concerns, environmental impact, and emotional dangers of using AI without critical thinking.Key Takeaways:Tool vs. Crutch: Learn how to spot when you're using AI to streamline your work—and when it's doing the thinking for you.The Real Cost of AI Content: Discover how AI-first marketing can dilute your brand and blend you into the noise online.Your Voice Still Matters: Why human connection, brand tone, and lived experience will always outperform AI-generated content.Fact-Check Everything: How ChatGPT confidently gets things wrong, and what you need to double-check before publishing.Beyond the Screen: A powerful discussion on how AI can affect client relationships, conflict resolution, and mental health if misused.Why You Should Listen:If you've felt unsure about how to use AI in your business—or you've been using it heavily and wondering why your content suddenly feels off—this episode is the reality check you didn't know you needed. Tune in to laugh, learn, and walk away with a better understanding of how to use ChatGPT wisely, without losing your voice or your values.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and branding educator Jodie Brown dig into an emotional but all-too-relatable topic: imposter syndrome. Even after you've built a thriving business, hit major milestones, or earned respect in the industry—why does that self-doubt still creep in?This episode takes an honest look at how imposter syndrome evolves (not disappears) as you grow, and how your fear of judgment, failure, or “losing it all” can feel even louder once you've found success. Hunter opens up about the mental spiral that can happen when people outside the industry question your choices—and how to stay rooted in your purpose anyway.Whether you're pushing into a new level, rebranding, or simply working through your own growth mindset, this conversation offers powerful validation and practical tools to show up with confidence—even when it feels hard.Key Takeaways:Imposter Syndrome at Every Stage: Why self-doubt doesn't disappear with success—it just shapeshifts.External vs. Internal Validation: How to hold firm when people in your personal life don't “get it.”The Price of Building Something Beautiful: Why fear gets louder when there's more at stake—and what to do with that fear.Make Room for Duality: You can feel unqualified and still be the best person for the job.You Don't Need to Feel Ready: How to take bold steps forward even when confidence isn't 100%.Why You Should Listen:If you've ever thought, “Who am I to do this?”—even while actively succeeding—this episode is your reminder that you're not alone. Learn how to quiet the inner critic, shift your mindset, and show up powerfully as the stylist and business owner your dream clients are looking for.Let's connect on Instagram!

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.Key Takeaways:

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia unpacks how independent hairstylists can transform their pre-visit experience to match the modern client's expectations in 2025. If you're struggling with last-minute cancellations, slow bookings, or clients hesitant about your pricing, this episode will show you how the real magic happens before a guest even steps into your chair.Hunter is joined by Jodie Brown to explore why today's clients crave fast responses, emotional connection, and personalized service from the first interaction—and how small tweaks to your pre-booking process can make a massive difference in building trust and getting clients excited to work with you.Key Takeaways:

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you've ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren't just extra income—they're critical tools for independent hairstylists looking to grow sustainably in 2025. If you've ever felt “salesy” recommending products or you're unsure if retail is worth your time, this episode is a must-listen.Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.Key Takeaways:

#68: In this episode of the WorkPlay podcast, we welcome Jodie Brown, Jodie is a successful online business owner with nearly five years of experience, specializing in teaching hairstylists how to market their businesses on social media, and she also runs Align Creative Co, hosts transformational retreats in Europe, and provides content strategy and marketing support to fellow educators and online business owners. In this episode of the WorkPlay podcast, Jodie discusses the importance of building a strong brand and reputation through social media, emphasizing that social media should be viewed as a tool for brand building rather than a standalone solution for success. Key Takeaways from the Episode: Building Reputation Through Repetition: Jodie emphasizes that repetition is crucial for establishing a strong reputation online. She explains that consistently communicating your core message in various ways helps ensure that your audience understands what you do and builds trust over time.The Importance of Visuals in Branding: The episode discusses how visuals play a significant role in capturing attention and conveying brand identity. Jodie highlights the need for unique and disruptive visuals that not only stop the scroll but also align with the brand's messaging and storytelling.Understanding Different Content Functions: Jodie breaks down the three key functions of content—visibility, nurture, and conversion. She explains how to measure success differently for each type, emphasizing that not all content should be evaluated by the same metrics, and that nurturing relationships can lead to conversions even if visibility metrics seem low.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown unpack a hot topic in the beauty industry: Are your salon policies actually hurting your client experience? If you've ever struggled with enforcing cancellation fees, setting boundaries around no-shows, or wondering whether your policies are driving clients away—this conversation is for you.Hunter dives into the delicate balance between protecting your time as a business owner and providing a client experience that builds trust and long-term loyalty. You'll hear real talk about how boundaries and policies can either elevate or damage your reputation—and what modern, sustainable solutions actually work for independent hairstylists in 2025.Key Takeaways:

Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Today, she's back to share her insights on getting real results on Instagram in 2025. Jodie breaks down the tactics that drive engagement, from refining repurposed content to crafting fresh posts that grab attention. We discuss the importance of quality over quantity and explore strategies that help content creators connect more effectively with their audience. Jodie also offers practical tips on growing your Instagram account by focusing on strong hooks and creating valuable content that resonates with your followers' interests.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Jodie's Links:Connect with Jodie on InstagramFollow Align Creative Co on InstagramSign up for her FREE training "The 2025 Social Pulse"Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts

Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jodie shares her entrepreneurial journey in the hair industry, where she learned how to build a successful business by mastering marketing from the ground up. Now, she focuses on helping creative entrepreneurs, coaches, and educators excel at content creation, develop strong brand identities, and build businesses they love. We also discuss how she balances running a content marketing agency with hosting international luxury retreats, offering transformative experiences for her clients.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "What's working on Instagram in 2025 with Jodie Brown" (releases April 2nd)‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Jodie's Links:Connect with Jodie on InstagramFollow Align Creative Co on InstagramSign up for her FREE training "The 2025 Social Pulse"Listen to The Visionary Rising Podcast on Spotify and Apple Podcasts

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you've ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.Whether you're fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.With client expectations evolving and competition fiercer than ever, offering great hair isn't enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.If you want to know how to build a high-end experience that clients can't stop talking about (and are happy to pay top dollar for), this episode is a must-listen.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.If you're feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn't just a trend—it's a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.Hunter and Jodie dive into what it really means to specialize (hint: it's not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you're struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.Key Takeaways: