The Brand Builder Show

Welcome back to another episode of the Brand Builder Show! This week we're joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru. In this episode we discussed: How to choose the right keywords and initiate the “Halo Effect” for your Amazon products How to launch products in competitive niches What your first 12 months should look like to succeed when launching on Amazon. Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107 Follow ZonGuru's Rate Your Hack series on Instagram: https://www.instagram.com/zonguru Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Jon 06:06 Contextual SEO 08:52 Halo Effect Method 12:49 Writing your listing 18:08 First 12 months success 22:47 VC funding 25:44 ZonGuru Tools 33:57 Dealing with competition 37:18 What's next for ZonGuru

Welcome back to another episode of the Brand Builder Show! This week we're joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive. In this episode we discussed: How to win against the eCommerce giant in 2022 The absolute best way to get fast, helpful support from Amazon Seller Support How to maximize revenue whilst reducing risks And much more! Connect with Lesley & Riverbend: Riverbend Website Lesley's LinkedIn Helpful resources: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Lesley 04:02 How to handle Amazon 09:44 Frustrations with Seller Support 15:13 Amazon abusing position 18:17 Maximize revenue, reduce risk 22:31 Creating a lasting brand 24:55 Product safety precautions 28:40 Amazon transparency program

Welcome back to another episode of the Brand Builder Show! This week we're joined by Carl Weische who is taking the eCommerce Twitter community by storm! Carl operates a fast-growing conversion rate optimization agency and helps eCommerce brands grow their revenue and profitability by improving the on-page experience for customers. In the episode we covered the key mistakes beginners make and how you can avoid them! Follow Carl on Twitter - check his timeline for a TON of gold nugget case studies Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Carl Weische 04:27 Conversion optimization 08:55 Custom coding apps 09:54 SEO biggest mistakes 12:17 Improving conversion rate 15:52 Increase customer's trust 20:19 Working with Carl

Welcome back to another episode of the Brand Builder Show! This week we're joined by my good friend and business partner Claire Howarth. Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day. In this episode we break down the key stages of getting started with SEO as a beginner: How to identify low competition and high volume keywords worth targeting How to write content that ranks for said keywords How to build authority for your website over the long term Download the free step-by-step SEO checklist we have developed and use daily for all our content: > Coming Soon.. Helpful resources: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Claire 01:51 Why bother with SEO? 08:38 Getting started with SEO 12:33 Approach to building good content 17:24 Providing product value 21:13 Researching content ideas 29:03 Writing a good content 38:18 Guiding customer to the next step 45:53 Speed up writing 49:05 Optimizing content's SEO

Welcome back to another episode of the Brand Builder Show! This week we're joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good. In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist. Learn more from Jon: Jon's book: Opting In To Optimization A collection of Jon's website teardowns (absolute GOLD) Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Jon 03:23 Roles in a CRO agency 07:45 Improving conversion rate 11:05 Common failings of new clients 15:43 Advice on navigational menu 18:45 Gaining customer's trust 23:00 CRO checklist 25:20 Starting an Ecommerce site 31:30 Site testing from customer's view

Welcome back to another episode of the Brand Builder Show! This week we're joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed: How to strengthen your supply chain for ongoing growth What funding options are available for growing businesses Whether you should scale or sell your business for maximum reward Learn more about 8fig - www.8fig.co Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Dana 05:05 Optimizing supply chains 08:32 Flexible Financing Options 15:11 Good time to use 8fig services 18:21 Why take on financing? 20:44 Benefits of not selling your business 26:04 Timeline for credit repayment 27:37 Dana's recommendation

Welcome back to another episode of the Brand Builder Show! This week you're in for a treat as we're joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern. In this episode we discussed: How Simple Modern are sustaining 100% growth year on year How offering more variations of your products can drive substantially more revenue The clever technique Bryan used to secure licensing deals with Disney, the NBA, NFL and more Why Bryan believes generosity has been a core driver of the brand's success The $5million investment Simple Modern has made into domestic US manufacturing And so much more! A not to miss episode! > Check out Simple Modern> Follow Bryan on Twitter> Follow Mike on Twitter > Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)> Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Bryan Porter 06:26 Staring Simple Modern 08:25 Opportunities in Drinksware 14:18 Amazon percentage volume 16:59 1P Seller on Amazon 21:36 Business expectations 23:44 Manufacturing strategy 27:25 US vs China Manufacturing 30:26 Building a brand's community 34:02 Protecting product development 37:17 Business principle 44:03 Product Licensing 48:27 Maintaining a good working relationship 51:19 Future Plans

Welcome back to another episode of the Brand Builder Show! This week we're joined by Tom & Alex aka The Honest Entrepreneurs. Tom & Alex joined us on the show 6 months ago and were hitting around $30k/month in revenue. Since then they've seen explosive growth and have hit $140,000 in the last 30 days selling their own branded products on Amazon. In this episode we talked through a range of topics around how they've been able to grow so quickly. It includes branding, PPC, product launches and much more. A highly valuable episode! > Check out Tom & Alex's channel on YouTube> Follow Alex on Twitter> Follow Tom on Twitter > Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)> Follow Ben on Twitter If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Tom & Alex 02:46 Benefits of a Partnership 07:28 Mistakes to avoid 11:54 How to increase revenue 16:03 Taking calculated risk 19:31 Charging a Higher Price 23:16 Going aggressive on PPC 29:10 Researching keywords 33:45 Using PPC agency 39:54 Growing the business 50:37 Building connections

Welcome back to another episode of the Brand Builder Show! This week we're joined by serial entrepreneur Nathan Hirsch. Having scaled and sold the popular outsourcing marketplace FreeeUp, Nathan and his partner Connor recently launched EcomBalance. It's a bookkeeping startup focused on helping Ecommerce sellers get financially strong to build successful businesses. In this episode we'll discuss best practices, biggest mistakes, and keys for adding value to the asset that is your business. Enjoy! > Get 2 months free with EcomBalance (mention the Brand Builder Show for this special offer!) Helpful resourses: BBU Instagram Ben on Twitter Ben on Instagram BBU YouTube Channel Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben Introduces Nathan Hirsch 00:34 Nathan Talks about his journey with Amazon 07:34 How to sell your company and find the right buyer. 11:57 Key Process and Financial Habits 15:02 Why we need to hire a bookeeper or an accountant? 16:11 The Importance Of Healthy Books 19:45 Nathan Talks about eCom Balance. 22:59 Pain points in the eCommerce industry 30:13 Biggest bookkeeping mistakes eCommerce sellers make with their finances 31:24 Processes or principles eCommmerce should have in place to increase business value 32:33 Where to get started with eCom Balance

Welcome back to another episode of the Brand Builder Show! This week we're joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon. We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments. We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss! > Learn more about Profit Whales. Helpful resources: BBU Instagram Ben on Twitter Ben on Instagram BBU YouTube Channel Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben introduces Vitalii 00:44 Vitalii talks about how he started in the Amazon space 05:11 Vitalii and Profit Whales 10:52 Importance of keyword ranking on Amazon 13:31 Dealing with broad, generic keywords 17:29 Doing keyword isolation 25:04 On rising ad costs 31:58 Giving discount codes on Amazon 39:27 Vitalii's recommendations when starting a campaign on Amazon 42:25 Why choose Profit Whales

Welcome back to another episode of the Brand Builder Show! This week we're joined by Ben Jabbawy, founder of eCommerce marketing platform Privy. Ben and his team at Privy serve over 100,000 customers and have helped them collect 500 million email addresses and drive $7billion in revenue. So, it's safe to say he knows a thing or two about building and monetizing a list of engaged customers. In this episode, he breaks down what every brand builder should be doing to develop this valuable asset in their business. > Try Privy FREE Helpful resources: BBU Instagram Ben on Twitter Ben on Instagram BBU YouTube Channel Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben D. introduces Ben Jabbawy 00:41 Ben J. talks about his e-commerce journey 06:51 Importance of building a customer list 11:20 Building sustainable traffic to your store 15:18 List building 21:20 Best converting offers for welcome pop-up 26:27 What happens after growing a list 30:46 SMS marketing on Privy 35:26 Why is Privy the best solution for list building on Shopify? 36:56 Where to find Ben J. and Privy

Welcome back to another episode of the Brand Builder Show! This week we're joined by one of our well loved BBU members Kevan Marshall. Kevan recently appeared on Dragon's Den (UK's version of Shark Tank) and pitched his business for investment from serial entrepreneurs such as Peter Jones and Steven Bartlett. In this episode we discussed everything that goes on behind the scenes and get some fascinating insight into what it's really like to appear on the show. Helpful resourses: BBU InstagramBen on TwitterBen on InstagramBBU YouTube ChannelExplore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben introduces Kevan Marshall 01:05 Kevan talks about his journey 08:10 Kevan discusses how his business grew 14:45 Talking about Dragon's Den 23:29 Due diligence for Dragon's Den 30:20 Getting in to the actual room of Dragon's Den 34:29 Investment time 36:18 Deciding factors in terms of investment and percentage 38:32 Leaving the Dragon's Den 46:07 If Kevan would go back to Dragon's Den 48:13 Kevan's plan for the following years

Welcome back to another episode of the Brand Builder Show! This week we're joined by not one, but two sellers! Dustin & Kris both started selling on Amazon in 2014 only to later meet and join the Sellozo team. In this episode we discussed their journey through the Wild West of Amazon in 2014 to today's very different market. We also talked through best-practice PPC campaign structures Dustin And Kris are seeing inside the accounts of their most successful clients. => Check out Sellozo Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben introduces Dustin and Kris of Sellozo 01:51 Dustin and Kris talk about the difference between selling in 2014 vs. the present 07:39 Journey through the first few years on Amazon 18:40 How Dustin and Kris started with Sellozo 24:42 Sellozo roles of Dustin and Kris 27:54 Strategies of the best performing accounts 35:54 What's in the future for Sellozo 39:02 Successful product launches 43:14 The right approach in 2022 for new Amazon sellers 51:36 Where to go to know more about Sellozo and the guests

Welcome back to another episode of the Brand Builder Show! This week we're joined by Troy Johnston, long-time Amazon seller and founder of Seller.Tools. Having achieved a 7-figure exit in 2017, Troy has since gone from strength to strength in his execution of building leading Amazon brands. He has also helped drive the Seller.tools suite to becoming one of the most respected tools in the space. In this episode we discussed Seller.Tools recent acquisition by Carbon 6, along with what Troy advises sellers to look for when researching and launching new products on Amazon. => Explore Seller.Tools - use code BBU for a discount => Connect with Troy on LinkedIn => Join the FBA Kings Facebook group Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben introduces Troy Johnston 01:04 Troy talks about his career journey 08:44 Focusing on repeat purchase behavior 18:52 Big earning potential 21:31 Troy Johnston after his exit 26:04 How Troy's exit affected his decision making 29:29 Troy talks about Carbon 6 33:47 Where is Seller.Tools going? 44:09 Troy talks about Campaign Manager 50:31 Troy's forecast for Carbon 6 53:53 Troy's social media presence

Welcome back to another episode of the Brand Builder Show! This week we're joined by Clayton from Carbon 6. Having recently burst onto the scene, Carbon 6 are an Amazon tool aggregator, combining some of the greatest tools in the Amazon FBA space. In this episode we talk about the journey, what they are aiming to do, and get a behind the scenes demo on one of their most exciting tools - PixelMe. PixelMe helps sellers drive external traffic to Amazon with clear reporting data giving the ability to scale up on what's working, and shut down what isn't. Here are all the Carbon 6 tools mentioned: => Explore PixelMe here => Explore Seller.tools here => Explore AMZ Alert here => Explore Zon.tools here Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben introduces Clayton 01:14 Clayton talks about his career on Amazon 06:38 What is Carbon 6? 11:25 Where is Carbon 6 headed in the future? 14:33 Private label tools 25:06 PixelMe 31:37 Clayton demos PixelMe 40:25 Other markets where PixelMe is available 43:02 Clayton talks about what 2022 looks like in the Amazon space

Welcome back to another episode of the Brand Builder Show! This week we're joined by Nick from HelloTax. Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe. We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market! => Connect with Nick on LinkedIn. => Save 10% on HelloTax services with code BBU Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben welcomes Nick Penev to the show 00:56 Nick talks about his story in the eCommerce world 10:21 Where in Europe should one start (or expand) a business? 11:56 Reasons why you need to do VAT 15:26 Registering for VAT based on sales volume 16:28 Reopening of European Fulfillment Network 21:15 Non-EU seller expanding to Europe 24:12 Costs involved in expanding 26:48 Paying for fiscal representation insurance 33:23 Where to reach Nick Perev

Welcome back to another episode of the Brand Builder Show! This week we're joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit. Key Topics: How Robin split tests his products before he even sources them The keyword research deep dive approach behind his growth What specific actions Robin is taking to prepare for an exit in 2 years Connect with Robin on Twitter. Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben talks about Robin Brown 01:28 Robin talks a bit about himself 03:59 First learning experience on Amazon 07:48 Doing it again on Amazon 13:55 Million dollar mark 18:56 Robin's current team 21:30 Comparing first product launch vs. second product launch 25:48 Talking about Data Dive 29:01 Robin's PPC strategy 32:25 Preparing for Q4 38:09 Advice to new Amazon sellers 42:15 Planning for the future 45:12 Where to find Robin

Welcome to this week's episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value. Key Topics: Why understanding customer acquisition cost is becoming more and more important on Amazon How the lifetime value of a customer impacts our marketing efforts on Amazon How Amazon aggregators are viewing customer metrics when making acquisitions Explore Nozzle: >> Nozzle website Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben talks about Rael Cline 01:56 Rael talks about himself 06:50 Understanding your customer's purchasing behavior 10:01 Why Rael chose Amazon 15:40 Biggest challenges for sellers in accessing customer data on Amazon 22:57 What is the primary use case for Nozzle? 24:31 How much can I pay to acquire a new customer on Amazon? 25:40 Profitability vs. Growth 34:54 Increasing the customer lifetime value 39:41 How do you adjust your customer acquisition cost? 43:15 Future plans for Nozzle

Welcome to this week's episode of the Brand Builder Show where we are joined by one of the leading voices in the Amazon FBA space Kevin King. Kevin is renowned for his extensive knowledge of successful strategies for Amazon sellers having sold millions of dollars worth of products on Amazon in recent years. Key Topics: Is selling on Amazon still worth it? An answer for all aspiring sellers How successful sellers are launching products on Amazon within TOS right now How to get licensing agreements with huge brands for a small percentage What the Amazon aggregator market will look like in 5 years time Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show where we are joined by Sam from Feedback Whiz - one of the most well know tools in the space. We talked through how Amazon sellers can generate more reviews for their products - an essential part of growing a successful Amazon business. Key Topics: What the buyer / seller messaging platform is, and the best practices of using it What metrics private label sellers and resellers should each be focusing on How to create a great customer experience that leads to more positive reviews >> Try Feedback Whiz For Free Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Well hey hey! In today's episode of the Brand Builder Show we're joined by Andri Sadlak. Andri launched, scaled, and sold his Amazon FBA brand for $500,000 in the last couple of years. He's now launching a new brand alongside his service for sellers - ProductPinion. Key Topics: How Andri overcame major challenges to grow and sell his brand Why target market feedback is essential for any serious brand owner Why Andri is going all in again on another new brand on Amazon Connect with Andri: Try ProductPinion Andri on Instagram Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - content, courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

What a special show we have for you today… I sat down with BBU member Emre who arrived in America chasing the “American dream”. Driving for Uber to make ends meet, he heard about selling on Amazon just over two years ago and placed his first order of 300 units. Now 300 units is his worst DAY of sales. Listen to the full episode to hear about this crazy journey of growth. Key Topics: What Emre's first product launch was like, and why he considered it a complete failure The emotions of placing 200,000 unit inventory orders Why he's turned down a 7-figure exit and is instead shooting for 8-figures Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. 50% Off Helium10 Software Suite Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this very special episode of the Brand Builder Show where we welcome Jim Mann from Thrasio. As one of the biggest buyers of Amazon businesses, Thrasio have a very clear picture of the type of brands they are looking to acquire. In this episode I quizzed head of UK&EU acquisitions Jim Mann on exactly what that criteria is, so you can go out and build on that blueprint. Key Topics: Why over-diversifying may actually harm your valuationHow aggregators will begin to look to the future for valuations and could pay up to 10x in the near futureWhat route you should take to expansion for maximum impact Connect with Jim and Thrasio: Thrasio.comJim's LinkedIn Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show where we got the chance to speak with Ryan Clark, co-founder of Westbound Logistics. Key Topics: How a $80m brand optimises its logistics operation Why prices have increased so much in the last 2 years and when we might expect them to come down Why you should think twice before ever using your supplier to ship DDP Connect with Westbound: Website - www.westboundglobal.com Email - amazon@westboundglobal.com Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this special episode of the Brand Builder Show with our good friend Jon Elder. We're announcing the launch of the FBA Freedom Challenge! Key Topics: Why building and selling assets is the key to financial freedom How Amazon has become one of the best platforms to help you build an online asset The 3 year plan towards a 7-figure brand Join the FBA Freedom Challenge: JOIN HERE Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show! I got the chance to sit down with Greg from Empire Flippers and talk about all things buying and selling online assets. I enjoyed this conversation a ton, and know it will stimulate some interesting thoughts as you look to grow your business. Key Topics: Why there is no aggregator bubble and you shouldn't panic to sell your businessHow brand owners can increase the value of their brand with little-used strategiesHow to build your very own digital empire in under 2 years Connect with Greg and Empire Flippers: Empire Flippers Website Greg's LinkedIn Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show! You're in for a treat this week as we sit down with Samantha Williams. Having launched (no pun intended) a trampoline park to multi-million-pound revenues and 2 separate sites within just 2 years, Samantha has now transitioned into building her own Ecommerce branch. Key Topics: The highs and lows of starting a trampoline park The systems driven approach that enabled multi-million pound growth How Samantha is now launching her supplement brand with national press Find out more about Bomimo: www.bomimonutrition.com Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She's seen some great early success in Australia and is now looking to take the brand global. Key Topics: Why Ashya took the personal approach in her branding How the clear USP of her product line has been a smash hit success How she used influencers to make her Shopify app go ding-ding-ding-ding Find out more about Full Bums Swimwear: https://www.fullbumsswimwear.com.au/ https://www.instagram.com/fullbumsswimwear/ Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show! We talked to Izabela Hamilton from RankBell.com. We planned to talk through latest changes to Amazon's TOS with regards to search find buy, rebates, and other tactics -- but it evolved into a wide-ranging conversation about brand building and customer journey. Key Topics: How understanding your customer's buying journey can exponentially grow your business How real brands are growing their presence on Amazon in spite of any Amazon TOS changes And heaps more! Connect with Izabela: RankBell.Com Instagram Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to this week's episode of the Brand Builder Show! We sat down with Ben Leonard, founder of international fitness brand Beast Gear - a multi 7-figure brand that Ben launched, scaled and exited in 2019. Key Topics: The Beast Gear journey that started in the midst of great personal challenge The keys to scaling a new business to high revenue numbers How you as a brand owner can grow the value of your business when you decide to sell Connect with Ben: LinkedIn EcomBrokers.co.uk Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In this week's episode of the Brand Builder Show, we sit down with Daniel Little from LinkMyBooks. Daniel launched, scaled, and sold a 7-figure business on Amazon - twice. We talked through the journey, and dug into some keys that will help you on you pursuit of a similar journey. We also discussed some best practices for bookkeeping to help you scale faster, and exit for more. Key Topics: How Daniel bootstrapped his first business then went all in on his second Why tidy books are an essential part of your business valuation How getting a clear understanding of the bookkeeping process can save you thousands Find out more about LinkMyBooks: LinkMyBooks Website - use code BRANDBUILDER50 for 3 months half price. Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In this episode of the Brand Builder Show I'm joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight. Key Topics: How to structure your PPC campaigns for ultimate optimization What analyzing over $2.5bn in ad spend has taught the Sellics team Exactly what you need to do to win the Q4 PPC battle Try Sellics today: Explore the Benchmarker report (FREE) Explore PPC automation with the full Sellics suite Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Explore Brand Builder University - courses & coaching to help you grow your brand. If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In today's episode I got to sit down with two rising talents in the Amazon FBA space. Tom and Alex, otherwise known as ‘The Honest Entrepreneurs' on YouTube, have built their Amazon business to over $250,000 in sales and are documenting the journey to 7 figures. But it hasn't all been plain sailing. They've had to navigate account closures, shipping challenges and more on to get to where they are today. Key Topics: The pros and cons of working together as business partners How to manage your online business whilst travelling the world (Tom & Alex have both been living in Barcelona, and Alex is about to travel through Asia) How they took on investment to scale their brand towards a 7-figure exit Connect with Tom & Alex: The Honest Entrepreneurs on YouTube Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Welcome to episode four of the Brand Builder Show! In this episode I sit down with Piers from AVASK Accounting to assess the European expansion opportunity. Key Topics: The biggest myths around selling in Europe and how ignoring them can help you win The impact of Brexit on selling on Amazon in Europe and what you need to do to stay on top Keys for success in European marketplaces despite their unique attributes Connect with AVASK: https://www.avaskgroup.com/contact-us/ Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In today's episode I'm joined by Brett Pittam, one of our Brand Builder University members. In the last 2 years, Brett has built one of his brands to the point of being ready to be sold. He is in talks with brokers at the moment about selling this brand in early 2022, and in this episode we talk through the emotions of that, what he's doing to prepare, and how you can model this journey. In our chat, we discussed: How to prepare your business for sale... When is the right time to consider selling... How to manage a growing brand with a small team... And much more! If you are a BBU member, Brett has said he is happy to hear from you in order to help you along in your journey and you can connect with him in the private members' group. Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In today's humdinger of an episode I interview SoStocked founder and Inventory Management expert Chelsea Cohen. Chelsea's insight into managing inventory as your brand scales on - and off - Amazon is invaluable and in this episode she shares some very helpful strategies. Key Topics Include: Best practices for newer sellers when it comes to inventory management The difference between your IPI score, restock limits and storage limits and how to effectively manage all of the above (with a few great hacks for increasing your limits) Key things to consider when coming into a busy season like Q4 Connect with Chelsea and SoStocked: www.sostocked.com Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

In this, the first ever episode of the Brand Builder Show, I sit down with none other than Jon Elder. Jon launched his business on Amazon in 2014, and went on to sell it for multiple 7-figures in 2019. He now uses his expertise to help other sellers go the same route. Key Topics: How to build your brand in a way that creates the most value for a potential future buyer What goals you should be looking to shoot for if you'd love to one day sell a business for 7 figures The keys to growing a team that supports the growth of the business without adding unnecessary pressure Connect with Jon: Black Label Advisor Website Follow Jon on Twitter Connect with Us: BBU Instagram Ben on Twitter Ben on Instagram YouTube Brand Builder Society Facebook Group Useful Resources: Explore Brand Builder University - courses & coaching to help you grow your brand. Free PPC Evaluation Tool - analyse your PPC performance against your top competitors. Amazon Bookkeeping Made Easy 50% Off Helium10 Software Suite Amazon Listings Done For You If you got this far, there's a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!