The Business of Executive Coaching

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The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

Ellie Scarf


    • Jul 13, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 27m AVG DURATION
    • 84 EPISODES


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    Latest episodes from The Business of Executive Coaching

    Does Your Marketing Feel Never Ending? Here's My Tip!

    Play Episode Listen Later Jul 13, 2025 23:38


    In today's episode, I'm sharing an idea I've been implementing and teaching that has really helped with something I'm calling marketing creep. You will know if marketing creep is an issue for you. It is when the list of marketing tasks you have to do seems both endless and also completely unclear. It is that tension between procrastinating and not doing the activities you know you need to do, and also feeling like you could lose entire days to your marketing. This week, I'm sharing something that has genuinely changed the game for me, what I call my hour of power. I walk you through: ✅ What an hour of power is and where I came across the idea. ✅ The exact tasks I include in my daily hour of power (yours will look different!). ✅ Why it helps me feel more in control and less reactive. ✅ How it helps me get things done that I've decided are priorities. ✅ How it puts structure around things that could otherwise take all day. ✅ The benefits I've experienced including building momentum and consistency. ✅ The challenges I've noticed and how I manage them. ✅ Ideas to create your own hour of power including focus areas and frequency. ✅ How to keep it effective and not boring. ✅ Tips for staying focused and not letting a missed day derail you. If you decide to create an hour of power please let me know what you put in it and how you find it. Book a call with me if you'd like to make sure you are doing the right things, so you can make sure marketing doesn't become your full time job. Book here. You can find me on LinkedIn Learn more about the Accelerator at elliescarf.com/cca

    Masterclass - How to Use LinkedIn to Get Your Next 3 Corporate Clients

    Play Episode Listen Later Jul 6, 2025 69:53


    In this episode, I'm sharing the replay of a live masterclass I ran recently during our launch of the Corporate to Coach Accelerator. In this class, I walk through three very practical, business focused ways to use LinkedIn strategies I teach inside the Accelerator and use in my own business. You'll hear me talk about: ✅ Why LinkedIn has been really pivotal in my own business growth ✅ The biggest challenges coaches face when it comes to business development ✅ How to use LinkedIn as a tool to fill the top of your sales funnel ✅ Why corporate clients are lurkers and what that means for your content ✅ How to grow your network intentionally and consistently ✅ What to do with the data in your LinkedIn network ✅ A step-by-step walkthrough on how to access, download and segment your LinkedIn connections ✅ My top outreach tips (and why they're not spammy or pushy) ✅ How to build an outreach strategy that actually feels authentic ✅ Why most coaches underestimate how much business development they need to do ✅ The three pillars at the heart of the Accelerator: profit, purpose and flexibility If what I share in this class sparks something for you and you're thinking about how to grow your executive coaching business with more corporate clients I'd love to chat.

    Coaching Groups Teams and Everything In Between with Dr Louise Kovacs

    Play Episode Listen Later Jun 29, 2025 41:28


    In today's episode, I'm speaking with Dr Louise Kovacs long-time coach, supervisor, academic, and someone I'm very lucky to also call a friend and mentor. Louise has been a coach for more than 20 years and brings an incredible depth of experience from both practice and research. She holds a Master's in Organisational Coaching and a Doctorate in Executive Coaching, has published widely on the practice of coaching, and has recently joined the Corporate to Coach Accelerator as our resident coaching supervisor and in this conversation, we're digging into her expertise on group and team coaching. This is a topic that comes up a lot in the Corporate to Coach Accelerator particularly from coaches thinking about new offers, navigating sales conversations, and wondering how to structure group or team coaching programs. In this episode, you'll hear: ✅ The difference between group coaching and team coaching✅ How a team has shared goals and interdependencies and why that matters✅ Examples from Louise's own coaching and facilitation programs✅ Why group dynamics matter and how they add complexity✅ What makes a team “ready” for coaching✅ How to think about team development vs team coaching✅ The models Louise has used for team coaching and group coaching delivery✅ How pricing and preparation differ from one-on-one coaching We also talk about how group coaching can be a more accessible option for organisations, what happens when you're managing group dynamics in real-time, and why being calm and able to hold the space is essential. If you're coaching-curious about group or team programs or wondering how to take them to market this episode is packed with practical insights and examples straight from Louise's own coaching experience. Connect with Louise:

    Katrina Casaclang - From Community Impact To Coaching for Impact – Accelerator Member Profile

    Play Episode Listen Later Jun 22, 2025 33:07


    In today's episode, I'm speaking with Katrina Casaclang—a coach, facilitator and consultant with a passion for learning, a zest for life, and a single minded focus on coaching in her community. Katrina is also a member of the Accelerator, and I'm so extremely fortunate to have the chance to interview her. We talk about Katrina's incredible 34-year journey across policing, community services, youth mental health, and leadership. From starting in the police force at 18 to managing large teams and supporting young people in community organisations, Katrina shares how her passion for people and purpose has shaped every step. In this episode, you'll hear: ✅ How Katrina's leadership journey began in the police force and evolved across community and youth mental health✅ Why she believes quality leadership is essential to delivering great service to the community✅ How she discovered coaching through professional support roles and why it clicked✅ What led her to start her own coaching business after decades working in organisations ✅ Why she focuses on emerging and middle managers especially those who've never been given leadership skills ✅ The challenges of working in underfunded organisations and the impact on staff and service delivery ✅ How the Accelerator gave her clarity, confidence, and structure in the early days of business ✅ How she faced imposter syndrome, overwhelm, and learned to back herself. Katrina now offers one-on-one coaching and consulting, with a focus on younger teams and emerging leaders.She shares what she's learned about herself, how she's grown in confidence, and how building a business feels a bit like being in the ocean—waves and all. Katrina's story is one of heart, depth, and purpose—and she brings a refreshing, grounded perspective to coaching in the community space. Connect with Katrina:

    Dr Mercia Spare - From 40 yrs in the NHS to Coach With a Mission - Accelerator Member Stories

    Play Episode Listen Later Jun 18, 2025 30:12


    In today's episode, I had the joy of speaking with the incredible Dr. Mercia Spare. Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she's bringing that deep experience into coaching. We talk about her extraordinary journey: from training as a nurse later in life, to being side-lined by a motorcycle accident, to becoming a PhD-qualified leader in health and social care. Mercia now runs a coaching business that supports leaders across health, social care, research, and education—bringing her signature warmth and wisdom to folks making a difference. In this episode, you'll hear: ✅ How Mercia built a rich and varied 40-year NHS career—from the wards to the executive suite✅ How a career-changing accident became an unexpected gift✅ What led her to coaching and why it's the perfect extension of her nursing career✅ The power of relational leadership in high-pressure environments like health and social care✅ How she's building a purpose-led coaching business✅ The mindset shift that helped her step into being a business owner✅ Why she believes formal coaching training is essential—and what she learned about herself along the way✅ How she's making her business work by leaning into connection, curiosity, and asking for help Mercia's story is a testament to lifelong growth, generous leadership, and backing yourself when the next chapter calls.Connect with Mercia:

    Paula Shannon from Public Education to a Purposeful Coaching Business - Accelerator Member Profile

    Play Episode Listen Later Jun 15, 2025 40:33


    In this episode, I'm so privileged to have time with Paula Shannon, a coach with experience across public education, philanthropy and business. Paula is a coach, consultant, and facilitator—someone with a deep passion for leadership, emotional intelligence, and helping mission-driven leaders lead with clarity, confidence, and purpose. Paula shares how she spent nearly 30 years in public education, rising from teacher to senior executive leadership—and how burnout, purpose, and a desire for something different led her to build a business of her own.In this episode, we talk about:✅ How she started in Teach for America and grew through the ranks of education✅ Her love of coaching “little and big people” and the joy of one-on-one development✅ Making the leap after the pandemic and deciding “enough is enough”✅ Creating the life she actually wanted—one with nature, flexibility, and joy✅ What clinical burnout felt like and how it changed everything✅ Why she believes women with wealth accelerate doing good in the world✅ The mission behind her business and the work she does with leaders✅ Why content and consistency matter—and how Sage (her ChatGPT!) helps✅ Tips for new coaches covering outreach, networking, and nurturing relationships (and more!)As Paula says, “The only way to get started is to get started.” Her story is generous, grounded, and so relatable—especially if you've ever wondered whether it's possible to do good, do well, and live the life you want.Connect with Paula:

    Kelly Schmidt - from Tech and Life Sciences to Coach and Consultant - Accelerator Member Profile

    Play Episode Listen Later Jun 13, 2025 36:40


    In today's episode, I had the pleasure of speaking with Kelly Schmidt. Kelly is a coach and consultant with 25 years in the corporate space, mostly in life sciences and technology. As she puts it, “I love to build cool things, but I started to find I really liked it better when people use those cool things.” Kelly shares her journey from tech professional to executive coach, and how her natural leadership style—“providing space for people to get things clear”—led her to realise she'd been coaching long before she had the language for it. We talk about building teams, navigating gnarly transformations, and making the leap into coaching after being laid off. Kelly's story is a powerful example of “getting really comfortable figuring out what I wanted” instead of following the “shoulds.” In this episode, you'll hear: ✅ How Kelly transitioned from 25 years in corporate life sciences and IT into coaching and consulting ✅ Why her natural style of holding space and asking questions shaped her leadership and coaching approach ✅ What helped her shift from “shoulds” to “wants” when deciding what to do after being laid off ✅ The mix of consulting, coaching, and facilitation she now uses to support leaders through change ✅ Her journey with visibility and how she approaches LinkedIn and content creation with intention ✅ Why she's found the Corporate to Coach Accelerator so valuable—especially the group coaching and accountability “It's so rich... there's always something new going on. I didn't expect to get nearly as much out of the group coaching calls. Just being able to say out loud, what's my win and what's my priority—that helps me stay on track.” Connect with Kelly:

    Toni Carroll - from Strategic HR to Executive Coaching and more - Accelerator Member Profile

    Play Episode Listen Later Jun 10, 2025 36:32


    In today's episode, I am speaking with Corporate to Coach Accelerator member, the extraordinary Toni Carroll. Toni is a coach, a consultant, and a long-time leader in senior people roles—and someone who brings deep insight and empathy to her work with organisations and leaders. Toni shares how she went from 30 years in people and culture roles—including time in Australia, London, and 16 years in Asia—to starting her own coaching and consulting business. It's a story that speaks to the mindset shifts, self-doubt, and surprising wins that come with building something new. In this episode, we talk about: ✅ Why it took over a decade between becoming qualified and actually starting her business ✅ The two major blockers that held her back from making the leap sooner✅ What she learned from seeing firsthand how leaders struggle with expectations inside organisations ✅ How she thinks about leadership programs that are practical, connected to strategy, and create real behaviour change ✅ The importance of managing your mindset, building your own ecosystem of support, and learning to market yourself ✅ What's changed for her in the last 18 months—and why she's finally feeling clear on who she is, what she offers, and who she works best with Toni is a founding member of the Corporate to Coach Accelerator community and shares generously about what has helped her grow, what still feels hard, and what's shifted in how she thinks about her work. Connect with Toni: Her website: toniscarroll.comFind her on LinkedIn at Toni CarrollReady to grow your coaching business?

    8 Things You Don't Need to Be Ready to Start Your Coaching Business

    Play Episode Listen Later Jun 8, 2025 21:38


    In this episode, I'm sharing eight things you don't need in order to be ready to start your coaching business. This episode is for you if you have been waiting to start or grow your executive coaching business. Chances are, there are one of a few key things getting in the way. And while some of these reasons are very rational, many of them might be rooted in fear, assumptions or mistaken expectations. I want to get really clear about what's not required to begin your executive coaching business. In this episode, we cover: ✅ You don't need 10 years of coaching experience or 1,000 hours✅ Why your professional background counts✅ You don't need a perfectly curated LinkedIn profile, a professional website, or a beautifully designed business card✅ You don't need to know exactly where your clients are going to come from ✅ You don't need a corporate brand ✅ You don't need permission from anyone ✅ You don't need to look a certain way ✅ You don't need a specific accreditation ✅ You don't even need to feel ready Listen in to hear why I think these are not pre-requisites, and what I think you need instead. If you want to start your coaching business — whether or not you feel ready — this is your chance to get support. Doors are opening next week to the Corporate to Coach Accelerator, and this is your last opportunity to get in at current prices before we make some very exciting additions.

    3 Ways to Use LinkedIn to get Your Next 3 Corporate Clients

    Play Episode Listen Later Jun 6, 2025 2:59


    If you are an executive coach using LinkedIn to grow your business, this free masterclass I'm running is for you! 3 linkedin strategies to get your next 3 corporate coaching clients If you're an executive coach, you have your business or you're thinking about your business, and there's a very good chance that you love coaching — but you may not find the sales and marketing of coaching quite as enjoyable. I totally get that. In this masterclass, I'll share some of the tried and true ways that I know you can grow your client base and your business using LinkedIn to support you. These are methods and tools I teach within the Corporate to Coach Accelerator. This masterclass is for you if: You want to work with more corporate clients, but you might be finding it harder than you thought it would be You're hoping to match or exceed your corporate salary in your coaching business, but you're struggling to see a pathway You have significant professional experience but haven't quite figured out how to leverage your network and your background You feel a bit awkward reaching out to people in your network, but you know it's important You know you need to use LinkedIn more or better, but you're not really sure where to start These aren't your usual “write a nice profile” tips,. I'll be sharing some advanced strategies to help you grow your sales pipeline and convert more of your warm leads into clients. Head to elliescarf.com/classlinkedin. I'd love to see you at one of the sessions on Thursday the 12th of June.

    Zoe McAlpine - from CEO to Coach and Consultant - Accelerator Member Profile

    Play Episode Listen Later Jun 4, 2025 39:37


    In today's episode, I had the absolute joy of sitting down with Corporate to Coach Accelerator member, the brilliant Zoe McAlpine. Zoe is a coach, a consultant, and an all-round top-notch human being—and someone I've had the privilege of working with in a few different ways over the years. Zoe shares how she went from CEO of a for-purpose organisation to building a business that combines coaching, consulting, and facilitation. Her story is one so many of us can relate to—starting with a deep love for people and development, and evolving into a career where she gets to do just that, in ways she didn't expect. In this episode, we talk about: ✅ How Zoe has been coaching for a very long time—even before the formal certification✅ The impact of early professional development and what started her journey✅ Feeling torn between loving the work and loving her kids✅ The importance of bringing people along with you in leadership✅ What her business looks like now—and why facilitation brings as much joy as coaching✅ Holding your offers lightly and why your business might not look like what you first imagined✅ The blend of clients she works with—from major corporates to small startups✅ What she's learned about delivery, revenue, and saying no✅ Why she doesn't always love posting on LinkedIn—and why she does it anyway✅ Taking up space, ambition, and power—especially as a woman in business✅ Why building your own “personal board of advisors” matters✅ The difference between being a coach and being a business owner Zoe is a long-time member of the Corporate to Coach Accelerator and shares so generously about what has helped her grow, what still feels hard, and what advice she gives to others starting out.Connect with Zoe:

    Everything we are adding to the Accelerator and why!

    Play Episode Listen Later Jun 1, 2025 20:59


    It's a new month – June – and I'm really excited to share that I'm opening doors to the Accelerator. In this episode, I'm talking about what's new inside the Accelerator – and how you can get access before prices go up in July. This episode is for you if: ➡ You're a coach working with leaders or organisational clients – or that's where you want to be. ➡ You've started your coaching business and realised the hard part isn't the coaching, it's growing the business. ➡ You want to get clients faster, with less second-guessing and more support. Today I'm talking about: ✅ What the Accelerator actually is – and why I built it ✅ The biggest barriers I see for coaches (and how we solve them) ✅ What's included inside – from courses and templates to weekly coaching calls ✅ The 5 new features we're adding (and yes, I'm excited!) ✅ What to do if you want in before prices go up in July This is the last time the Accelerator will be available at current pricing, and I'd love to help you figure out if it's a good fit. If you've ever thought, “I really thought it would be easier than this to start my business,” or doubted your ability to grow it – you're in good company. Book your Accelerator Fit Call before 20 June! – we'll talk about your goals, your business, and whether the Accelerator is right for you. If you can't find a great time, just message and we will find something that works. AND if you book during launch week (12–20 June), you'll get:

    You're Allowed to Make Money: A Chat with Denise Duffield-Thomas

    Play Episode Listen Later May 25, 2025 49:15


    In today's episode, I had the pleasure of speaking with Denise Duffield-Thomas. Denise is a money mindset mentor, speaker, author, and the creator of Money Bootcamp—and I was beyond thrilled to have her on the show. Denise gets it. She is a money mentor, but she didn't start out that way. Just like many coaching business owners she has had to do her own work. From housing commission kid on the Central Coast to building a global community helping women explore their relationship with money - she has a capital-S Story to tell. And because I can't ever quite leave the coaching to the side, we get deep. Including talking about how your childhood money stories might still be running the show, and why pricing is never just about the numbers. I must admit I found myself sharing stories I haven't shared publicly before. If you've ever felt uncomfortable talking about money, struggled with setting your coaching rates, or wondered why it's hard to keep money once you've made it—this one is for you. In this episode, we cover: ✅ What money mindset actually is—“how do you think and feel about money?” ✅ Why your early money memories matter more than you think ✅ The concept of a “new zero” and what it means for how much you allow yourself to hold ✅ What might be stopping you from raising your prices or keeping more of what you earn ✅ The three types of entrepreneurs when it comes to money safety ✅ How past stories—from school, family, or culture—can sabotage you today ✅ The myth of needing perfect conditions before starting your business ✅ “You're allowed to do anything”—and how to rewire the old corporate thinking ✅ Why working hard isn't the only way to make money ✅ And yes—why sometimes you just have to pull a number out of your butt and test it.Denise also shares why community is so important when you're building a business—and how normalising the money conversation is one of the most powerful things we can do for ourselves and each other. Connect with Denise:

    Let it be easy. Using your unfair advantages to grow your business.

    Play Episode Listen Later May 18, 2025 11:49


    In this episode, we're talking about unfair advantages. In this episode, we cover: ✅ Why we struggle to let things be easy—even when they're our strengths✅ What happens when we overthink, over-revise and over-engineer✅ How your network and professional background give you credibility✅ The power of personal networks (even if it makes you cringe)✅ Why coaching is context agnostic, but selling is not And - how you definitely have a set of advantages that you can use, but you might not know what they are or how to use them. I encourage you to take some time to really think about what sets you apart. What are YOUR unfair advantages—particularly when it comes to sales and marketing? If you'd like to talk about your business, your unfair advantages, and whether you'd be a good fit for the Corporate to Coach Accelerator, you can book a call with me Or send me a message on LinkedIn—I'd love to hear what yours are. See you next week, where I've got a really amazing guest for you: the wonderful Denise Duffield-Thomas.

    So what do you actually do? A new take on the elevator pitch.

    Play Episode Listen Later May 11, 2025 15:58


    In this episode, we're talking about your elevator pitch. This episode is for you if someone says, “What do you do?” and you freeze or you ramble, or you say something that just doesn't quite land. It's for you if you've ever said something that felt like it either said too much or didn't say enough or just made people look at you a bit confused. And it's for you if you avoid the question altogether. Today I'm talking about what that question is really about and how to answer it in a way that feels good for you and makes sense to the person listening. We also cover a simple, short framework to help you answer that question clearly and naturally—without trying to squeeze your entire bio into one sentence. In this episode, we cover: ✅ The reason we get tongue-tied when someone asks, “What do you do?” ✅ Why being clear trumps being impressive ✅ The psychological benefit of getting clear on your elevator pitch✅ How your elevator pitch makes you more referrable✅ The three-part prompt This episode will help you craft a message that feels authentic, connects with the right people, and adapts to various contexts. If you'd like help refining your own version, I'd love to support you. Ready to fine-tune your elevator pitch and stand out as a coach? Book a call with me to explore how we can work together to perfect your pitch and attract your ideal clients. Feeling brave? Send me your pitch on LinkedIn and I'll send you some feedback!.

    How to use LinkedIn without annoying your potential clients with Kate Merryweather

    Play Episode Listen Later May 4, 2025 41:58


    In today's episode, I had the pleasure of speaking with Kate Merryweather. Kate is a LinkedIn coach, and if you're an executive coach who wants to attract leads without being annoying or salesy—this one's for you. We talk about how Kate went from being behind the scenes as a copywriter to fully booked within a few months of posting regularly on LinkedIn. Her clients started asking, “What exactly are you doing on LinkedIn?” and how that question led her to create a whole new business and identity as a LinkedIn coach. We also chat about what's working right now on LinkedIn—posting frequency, selfies, warm DMs vs spammy ones, and why connection requests don't need a message anymore. Kate explains how to use personality and “essence of you” in your content, and gives a simple, practical framework to come up with a month's worth of posts. In this episode, we cover: ✅ Why LinkedIn is the place to be—“because that's where the money is”✅ How to attract leads without cold outreach or spammy messages✅ Building likability and trust through content✅ The difference between warm DMs and annoying ones✅ How to brainstorm post ideas using “I don't know,” “I want,” and “I'm afraid”✅ Why selfies can boost your reach (even if you feel scruffy)✅ Posting tips—how often, what kind of content, and when to sprint✅ Whether to bother with hashtags, notes in connection requests, or links in posts ✅ Kate's favourite offer: the Show Up School membership Kate also shares her approach to experimenting on LinkedIn (like posting twice a day!) and how she helps people show up with confidence, even if they're feeling scruffy and a bit over it. Connect with Kate: Kate's Website (look for her Show Up School Membership) Follow Kate on LinkedIn Want to develop your coaching business? You can book a call with me to see how I can support your coaching business. Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses. Connect with me on LinkedIn For more resources, head to elliescarf.com See you next time!

    Why You Need a Sales Pipeline ASAP (Back to Basics Month!)

    Play Episode Listen Later Apr 27, 2025 18:07


    It's the final week of Back to Basics month here on The Business of Executive Coaching—and we're finishing strong with one of the most important (and often overlooked) foundations of your coaching business: your Sales Pipeline. This series has been all about those core pieces that help your business run smoothly—your ideal clients, your offers, your coaching bio, and now, your sales pipeline. Whether you're just starting out or you've been coaching for a while and feel like some things just aren't clicking, this episode will help you shore up a really important part of your business growth strategy. Now, to be clear, while building your sales pipeline is a foundational part of your business—but definitely not basic, as in simple. It's more like eating your vegetables. Not always intuitive, especially for coaches who aren't naturally drawn to business development, but absolutely essential. Here's what I cover: What a sales pipeline is, and why you should definitely have one. How your pipeline helps you work with data rather than feelings. The role of a pipeline in making sure opportunities don't fall through the cracks. Why it keeps you honest about what levels of activity are actually required to meet your revenue goals. How it helps you step out of negativity bias and be more strategic with your actions. I also share a method I teach for stepping backwards from your revenue target and building a granular view of your offers, pricing, outreach, and conversions—so you can be strategic about what's working and what's not. Inside the Corporate to Coach Accelerator, we go much deeper into how to build and track your sales pipeline, including what tools to use and what to track. If you'd like my support, or if you'd like to check whether the Accelerator is the right fit for you, I'd love to offer a no-commitment one-on-one coaching call. And if you book that call during April and decide to join, you'll get a special offer just for podcast listeners: 13 months of membership for the price of 12.

    Back to Basics: Your Coaching Bio, Done Right

    Play Episode Listen Later Apr 20, 2025 21:06


    This month is Back to Basics month on The Business of Executive Coaching. We're taking time to work through the fundamental building blocks of a sustainable coaching business. If you're just starting out or want to strengthen the foundation of what you've already built, this series will support you to get clear, get focused, and get moving. This week's episode is all about your coach bio—one of the most underrated but powerful tools in your business. Your bio might seem like a small detail, but it's actually one of the most important assets in your business. Unlike your website—which people may or may not visit—your bio gets sent to people. It's often the first impression someone has of you, especially in corporate settings. So it's worth spending some time getting it right. Here's what I cover: Why your bio does a different job than your website (and needs different language) What makes a good coach bio: clarity, relevance, and credibility Why your professional background matters—especially if you're new to coaching How to make your experience feel current, even if it's from a different field Using simple, human language (no coach jargon!) The role of social proof and how to use it without overdoing it When having more than one version of your bio is worth the effort This episode is packed with practical tips to help you write or refresh your coach bio so it clearly reflects who you are, what you do, and why people should work with you. If you'd like personal feedback on your bio, I'd love to help. You can book a strategy call with me—and if you mention this podcast, there's a bonus for April. If we meet and you decide the Accelerator is the right next step for you, and you join this month, you'll receive one month free: 13 months of full support for the price of 12. I'd love to hear how you go with this one—connect with me on LinkedIn and let me know what landed. See you next week when we continue our Back to Basics series and dive into sales pipelines!

    What exactly should I be selling? Defining your offer suite (Back to Basics Month)

    Play Episode Listen Later Apr 14, 2025 27:52


    This month is Back to Basics month on The Business of Executive Coaching. We're diving into the core components that make your coaching business sustainable and scalable. Whether you're just starting out or refining your existing strategy, this month's episodes are packed with insights to bring clarity and direction. If you're curious about how the Corporate to Coach Accelerator could help you build a business model that feels aligned and profitable, book a strategy call with me. Mention this podcast, and you'll receive a 13th month of membership at no additional cost. This episode is all about building an offer suite that works for you—not just in theory, but in real life. Many coaches struggle with how to structure their services and end up feeling stuck between too many options or not enough. This episode will help you simplify and strengthen your offer structure. Here's what I cover: It's more than coaching - Why the most successful coaches offer more than coaching! The purpose of your offer suite – Why your offer suite isn't just a list of products or services, but a strategic roadmap for client engagement and business growth. Offer relevance - Why it is important that your offer solves a real problem for your ideal clients. Coaching adjacent offers - The power of offers that support each other by building credibility with the same decision makers. By the end of this episode, you'll have a clear understanding of what your offer suite should be doing for you—and how to shape it so that it supports both your clients' journey and your business goals. I'm currently offering strategy calls for coaches who want to refine or restructure their offer suite. If you want to build a more focused, more effective coaching business, I'd love to help you explore the possibilities. Book your call here.

    To niche or not to niche - defining your ideal clients (Back to Basics Month!)

    Play Episode Listen Later Apr 6, 2025 16:37


    This month is Back to Basics month on The Business of Executive Coaching. This month we are covering some of the fundamentals of coaching business. You might be working through these concepts for the first time, or you might need to revisit. Whatever stage of business you are in, there is something here for you. If you'd like to discuss your business and whether the Corporate to Coach Accelerator could be a good fit for you, book a strategy call with me! If you choose to join, just mention this podcast and you will receive a 13th month of membership for no additional cost. This episode is all about the critically important task of defining your idea clients. Sounds like a simple task right? Chances are though that you've found it harder than expected. I discuss the challenges coaches face with this task—especially when traditional advice about narrowing down feels restrictive rather than empowering. Here's what I cover: The pressure to niche down – Why the advice to "narrow your niche" often creates more stress than clarity for many coaches. The danger of over-defining – How getting too specific can sometimes limit your opportunities rather than enhance them. A different approach to niching – Reframing the way you think about your ideal clients to allow for both focus and flexibility. Practical self-coaching strategies – How to move past confusion and make strategic decisions about your coaching business. Trusting the evolution of your business – Understanding that your ideal clients will refine itself naturally over time as you gain more experience. By the end of this episode, you'll have a fresh perspective on figuring out your ideal clients that feels aligned with your skills, interests, and long-term goals—without the pressure to fit into a rigid framework. As I mentioned, I'm currently offering strategy calls for coaches who want to gain clarity on their ideal clients without feeling stuck in over-analysis. If you're ready to move forward with confidence, let's chat about how I can help. Book a call now!

    Self coaching for moments when visibility feels hard

    Play Episode Listen Later Mar 30, 2025 13:26


    In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there. Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach yourself to shift from self-criticism to a mindset that enhances your performance and confidence. Here's what I cover: Identifying your ANTs – The common negative thoughts that hold coaches back from posting on LinkedIn, sharing photos, or reaching out to potential clients. Understanding the emotional impact – How these thoughts create fear, shame, and avoidance, leading to procrastination and inaction. The ANTS to PETs method – I share a simple but powerful technique from Suzy Green to replace automatic negative thoughts with performance-enhancing thoughts - check out her book The Positivity Prescription here for even more info Practical mindset shifts – Reframing your approach to visibility so that it aligns with your values, builds trust, and supports business growth. Daily mindset practice – A five-minute exercise to consistently shift your thinking and build confidence in marketing your coaching business. By the end of this episode, you will have a quick self coaching strategy to overcome hesitation, show up authentically, and create a sustainable approach to visibility. I have a few slots available this week to connect with coaches who want to secure their next ten corporate coaching clients—without an overwhelming marketing workload. If that sounds like you, let us have a chat about how I can help. Book your free strategy call here. And I would love to hear your thoughts on this episode! Connect with me on LinkedIn and let's continue the conversation. Looking forward to next time.

    Work Smarter, Not Harder – Using leverage in your coaching business

    Play Episode Listen Later Mar 23, 2025 23:01


    In this episode of The Business of Executive Coaching, I explore the power of leverage—how to strategically use your time and energy for maximum impact in your coaching business. Many executive coaches struggle with balancing various tasks, from client acquisition to marketing, admin work, and personal development. This episode dives into how you can identify high-leverage activities that drive results while eliminating time-wasting tasks. Here's what I cover: ✨ What leverage really means – Understanding how to make your time work smarter, not harder. ✨ High vs. Low leverage activities – How to identify tasks that move the needle in your business and cut out unnecessary busywork. ✨ Guardrails for Decision-Making – Why setting clear boundaries and making strategic decisions once can save time and reduce overthinking. ✨ The power of processes – How building simple systems can reduce stress, improve efficiency, and help scale your coaching business. ✨ Content strategy for maximum reach – A framework for repurposing content across platforms to extend its lifespan and effectiveness. By the end of this episode, you'll have some practical ideas on how to optimise your time, focus on high-impact activities, and structure your coaching business for long-term sustainability. Work With Me I have opened up time slots in the coming weeks to connect with listeners. Whether you want to discuss your business priorities or explore if The Corporate to Coach Accelerator is the right fit for you, I'd love to have a chat!

    Decoding social media strategy for executive coaches with Dani Schiess

    Play Episode Listen Later Mar 16, 2025 47:53


    In today's episode, I had the pleasure of speaking with  Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program. We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from defining your brand and establishing a clear online presence to selecting the right social media platforms. Dani explains the difference between brand and branding, why knowing your core values is essential, and how to attract the right clients with an intentional approach to content creation. In this episode, we cover: ✅ The key elements of a strong executive coaching brand ✅ How to identify your target audience and why it matters ✅ The role of content pillars in maintaining consistency online ✅ Choosing the right social media platform for your coaching business ✅ When and how to outsource social media management effectively Dani shares practical, actionable strategies that will help you approach social media with more confidence and clarity. Whether you're just starting out or refining your strategy, this episode is packed with insights to help you build a sustainable and professional online presence. Connect with Dani: Dani's Website Dani's Booking link The agency Dani mentioned that offers social media management intensives is Coastal Collective Marketing Want to grow your coaching business? Book a call with me here to see how I can support your coaching business. Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses. Connect with me on LinkedIn For more resources and to connect with me, head to elliescarf.com. See you next time!

    Ask Me Anything! Affordable assessment tools, networking follow up and pricing strategy!

    Play Episode Listen Later Mar 9, 2025 19:25


    In this episode of The Business of Executive Coaching we are discussing three key topics that every executive coach faces: pricing strategies, how to follow up effectively after networking events, and integrating free or low-cost assessment tools into your coaching practice. What you'll learn in this episode: ✨ Pricing strategy for different client types – How to structure pricing for corporates, individuals, nonprofits, and government clients while maintaining profitability and impact.✨ The right way to follow up after a networking event – Avoid common mistakes and use simple yet effective techniques to turn new connections into meaningful business relationships.✨ Affordable assessment tools for coaches – The best free or low-cost assessments you can start using today, even before investing in premium tools.✨ How to collect powerful testimonials – A structured approach to gathering impactful client testimonials that strengthen your credibility and attract more business. If you're ready to refine your coaching business and get more corporate clients without spending endless hours on marketing, check out the Corporate to Coach Accelerator—a program designed to help you land your next 10 corporate clients with just five hours of marketing per week. Book a call with me now to see if it's the right fit for your business. For more resources, and to connect with me, visit elliescarf.com See you next time!

    From ghosting to growth - the funds are in the follow up!

    Play Episode Listen Later Mar 2, 2025 15:22


    In this episode of The Business of Executive Coaching, I explore a critical yet often neglected area of business development—effective follow-up. Many coaches assume they're following up enough, but in reality, missed opportunities often come down to the a lack of structured and strategic approach to follow up. The most successful coaches aren't just great at delivering results—they're also skilled at nurturing relationships and keeping conversations going. As the saying goes, “the funds are in the follow-up.” What you'll learn in this episode: ✨ Why most coaches underestimate the power of follow-up – Breaking the myth that clients will always reach out when they're ready. ✨ Common barriers to following up – Overcoming fears of being seen as pushy, managing rejection, and shifting your mindset around sales. ✨ How one follow-up led to a major client deal – A real-world example of how persistence turned a “no” into a long-term partnership. ✨ A simple, effective follow-up strategy – Timelines, messaging, and how to follow up in a way that feels natural and professional. ✨ How to stay consistent without feeling overwhelmed – Creating a system that removes the emotional burden from follow-up conversations. By the end of this episode, you'll have a clear framework for improving your follow-up process, strengthening client relationships, and increasing your revenue without feeling salesy or intrusive. Free Strategy Call Offer: I'm offering a limited number of free one-on-one strategy call for executive coaches looking to refine their client outreach and follow-up approach. If you want to turn more conversations into paying clients, let's chat.

    Finding your voice: Messaging, content and visibility with Rachel Barber

    Play Episode Listen Later Feb 23, 2025 51:56


    What a treat! In today's episode, I had the pleasure of speaking with Rachel Barber, a content marketing mentor and copywriter who helps coaches and impact-driven professionals amplify their voices on LinkedIn. Rachel's journey into content marketing began unexpectedly after being made redundant from her corporate role. Instead of seeing it as a setback, she embraced her entrepreneurial spirit and launched her business, Creating Stories. Now, she empowers coaches to show up authentically, build visibility, and attract the right clients through storytelling and strategic content creation. In this episode, we cover: ✅ How to overcome the fear of showing up online✅ The importance of authenticity in content marketing✅ Strategies for crafting engaging and consistent content✅ The role of AI in content creation—when to use it and when to rely on your own voice✅ Messaging tips for speaking to both corporate and individual clients Whether you're just starting out or looking to refine your LinkedIn strategy, this episode is packed with actionable tips and fresh perspectives to help you elevate your executive coaching business. Connect with Rachel:

    A good coaching business requires Inspiration AND Perspiration

    Play Episode Listen Later Feb 16, 2025 27:18


    In this episode of the Business of Executive Coaching podcast I explore a challenge many coaches face—balancing our need to feel excited and inspired about our businesses, and the need to get sh*t done (quite a lot of it!).. Too much inspiration without execution? Lack of progress.. Too much action without inspiration? Burnout, and a lack of joy in our achievements. After 17 years experience as an executive coach, I've seen how easy it is to get stuck at either extreme. This episode touches on balancing the two and creating a business that is both fulfilling and financially sustainable by ensuring inspiration and execution work together. Here's what we cover: ✨ The Role of Inspiration and Action – Why both are essential for growth and long-term success. ✨ Common Pitfalls – Signs you may be focusing too much on one side and how to correct the course. ✨ Staying Inspired – Practical ways to keep energy and motivation high, from journaling to building a strong support network. ✨ Taking Meaningful Action – How to structure your efforts so they lead to real results. ✨ Inside My Own Strategy Review – What I'm prioritising in 2025 and how I'm simplifying my business focus. By the end of this episode, you'll have a clear understanding of how to keep both inspiration and execution in sync, helping you build a business that aligns with your goals and values. Free Strategy Call Offer: I'm offering a free one-on-one strategy call for executive coaches looking to refine their business approach. In this session, we'll clarify your key focus areas and outline a plan to move forward with confidence.

    5 Must-Haves in your Corporate to Coach Runway Strategy

    Play Episode Listen Later Feb 11, 2025 26:22


    Book your free runway strategy call here! This episode is all about the transition from corporate roles to establishing successful executive coaching businesses. I'm pleased to introduce the concept of the "corporate to coach runway," and share my take on what you need to think about and some practical tools for this stage of your business journey. Here is what we cover: Embracing discomfort – as you start your business you must be willing to step out of your comfort zone in areas like marketing and sales. Evolving your relationship with rejection – understanding that the process to gaining clients by definition must include (plenty of!) rejection. Defining your financial runway - including minimum requirements, buffers and transitional income sources. The reality - acknowledge that building a sustainable executive coaching business typically takes one to two years for consistent client flow and income. Building a support network – exactly who should be in your custom built business support community. Plus I'll share a tool to help you with your business strategy basics before you get too deep! Runway Strategy Call Offer: I am also really pleased to offer a free one-on-one runway strategy call, for anyone about to launch their executive coaching business. In this call we will build your personal 3 x 3 runway matrix. In the session we will define 3 potential target client industries or sectors where you have a disproportionate advantage, pick 3 key offers you might consider, and identify 3 potential transition income sources. If you would like to sign up for one of the limited spots book in here!

    Sneak Peek Series - Create your sales and marketing dashboard

    Play Episode Listen Later Feb 2, 2025 19:19


    This episode is the final in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes a lesson from the Business Development Accelerator Framework. This lesson is all about metrics and measurement, and how to build a dashboard to track sales and marketing activity and outcomes. In this episode, we cover: How tracking key metrics can lead to better decision-making and sustained momentum. How to create a customised dashboard to monitor goals, activity, progress and outcomes. Balancing quantifiable metrics with reflective practice. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

    Sneak Peek Series - Your Assessment Toolkit

    Play Episode Listen Later Jan 26, 2025 24:01


    This episode is the third in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes one of the most popular lessons from my signature course, the Corporate to Coach Blueprint. The Blueprint is a foundational course for anyone looking to establish an executive coaching business. This lesson is all about what assessments you need in your assessment toolkit when working with corporate clients. In this episode, learn about: The 4 categories of assessment I think you should have in your toolkit Low or no cost options where your development budget is limited How to use assessments with your corporate clients Prioritising your investment in certification. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership! If you are interested in a stand alone course for coaches establishing an executive coaching business, check out the Corporate to Coach Blueprint.

    Sneak Peek Series - Business Development Accelerator Lesson 1

    Play Episode Listen Later Jan 19, 2025 24:13


    This episode is the second in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes the first lesson from the Business Development Accelerator - a course within the Accelerator. The lesson includes: Core Objectives: Establishing a sustainable marketing strategy that requires just five hours of effort each week. Key Principles: Understanding sustainability, the 80/20 rule, and the importance of adapting strategies to fit your unique business context. Common Challenges: Addressing fears around self-promotion and the perception of sales, with practical tips to overcome these objections. Mindset Shifts: Viewing discomfort as a sign of growth and reframing sales as a service to help others. Resources Available: An overview of the support and resources for Accelerator members, including group coaching sessions. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

    Sneak Peek Series - Website Copy Week - Your Online Presence as a Coach

    Play Episode Listen Later Jan 12, 2025 23:40


    This episode is the first in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode include a lesson on crafting a compelling website (and getting it done!) which is part of the 90-Day Quick Start Challenge - a course within the Accelerator. Key topics include: The significance of authenticity and empathy in your writing. How to effectively structure every page on your website (and what they should be!). Tips for visual design and the importance of including professional photos. Strategies to overcome perfectionism and make progress on your website copy. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

    3 things you must add to your coaching business in 2025

    Play Episode Listen Later Jan 5, 2025 13:20


    Welcome to the first episode of 2025! Today I'm sharing three key strategies to enhance your coaching business this year. Embrace Experimentation Adopt a mindset of experimentation in your business. This approach allows you to view marketing and sales strategies as experiments rather than definitive wins or losses. By identifying what to experiment with and collecting data on your efforts, you can learn, iterate, and bounce back from setbacks more effectively. It is also kind of liberating to know that nothing is set in stone! Prioritise Warm Outreach Warm outreach is crucial for client acquisition. While creating valuable content is important, it's not enough on its own. Combine your content efforts with strategic outreach to your warmest leads to enhance your marketing effectiveness. Establish a regular rhythm of connecting with your ideal audiences to nurture relationships that can lead to new clients. Increase Your Volume Many coaches underestimate the volume of leads needed to convert clients. Visualize your sales process as a funnel: the more warm leads you have at the top, the more clients you'll gain at the bottom. Focus on creating more content, engaging with more people, and being more present in your marketing efforts. If you are looking to grow your business in 2025, book a call with me to discuss your strategy – and how the Corporate to Coach Accelerator could help. Help me make the podcast even more relevant in 2025! If you have a question, subject idea or topic – just fill out this form!

    Don't forget to reflect on what went well in 2024

    Play Episode Listen Later Dec 29, 2024 7:03


    In this episode of the Business of Executive Coaching podcast, I discuss the importance of reflection as we transition from 2024 to 2025. I encourage listeners to take time to assess the past year, focusing specifically on what went well in 2024. Because coaches can find this deeply uncomfortable (!) I share a few suggestions to focus on the highlights and what went well: Client Sources: Identify where your clients came from and which sources were the ‘easiest'. Highlights Reel: Create a highlights reel of peak experiences from both work and personal life. Positive Feedback: Review positive feedback received throughout the year to identify themes and reasons for praise. Positive Impact: Reflect on the broader impact of your work on clients, organizations, and communities. Handling Challenges: Consider how you navigated challenges and recognize your accomplishments in difficult situations. What were your successes in 2025? Please send me a DM on LinkedIn and let me know what your reflections and wins were for 2024! You can find me on LinkedIn here. If you want to focus on your business in 2025, you might want to consider joining my intensive group coaching programme – The Corporate to Coach Accelerator. If you are starting or growing your coaching business in 2025, book a call with me here and we can discuss your strategy, and whether the Accelerator is a good fit for you.

    How I've used AI in my business in 2024

    Play Episode Listen Later Dec 22, 2024 15:26


    In this episode of the Business of Executive Coaching podcast, I share how I've integrated artificial intelligence (AI) into my coaching business over the past year. With the holiday season providing more time for reflection, I wanted to offer valuable insights for my listeners. I discuss my evolving perspective on AI, emphasizing that while my core principles remain the same, the tools I use have advanced. My main guideline is that AI-generated content must retain my unique voice and build upon my existing intellectual property. I believe AI can handle about 90% of the work, but it's the final 10%—the personal touch—that makes it truly representative of me. Key applications of AI in my business include: Writing Assistant: I use ChatGPT and Swell AI to repurpose podcast content into newsletters and social media posts, significantly reducing the time spent on these tasks. Brainstorming: When I need ideas, I turn to ChatGPT for generating topics and suggestions, ensuring my prompts are clear and specific. Research Assistant: I occasionally use AI to gather information, but I advise caution as it can sometimes provide inaccurate data. Feedback and Editing: AI helps me obtain feedback on my writing from various perspectives, enhancing content quality. Audio and Video Editing: Tools like Descript streamline my podcast and video editing processes by removing filler words and allowing easy content modifications. I also share my curiosity about future AI applications, such as building my own GPT model and exploring tools like Sintra AI, which aim to replace traditional team roles with specialized AI bots. If you'd like to start small, here is a guide on How to Use AI to Save Time in Your Executive Coaching Business. Book a call with me now if you'd like to discuss whether the Corporate to Coach Accelerator is a good fit for your business! Book here.

    Gifts for coaching business owners (you deserve it!)

    Play Episode Listen Later Dec 15, 2024 24:11


    I love gift guides, but I hardly ever see gift guides for business owners. So I decided to make my own. These gifts are ways to recognise your efforts in 2024 and invest in what you want to achieve in 2025 – in work and in life. I hope you like them. Links mentioned in the episode: Check out Blinkist Consider Kate Merryweather for a LinkedIn Audit Bamby Media offer a free audit of your podcast (gird your loins it is honest! And very valuable) If you would like to discuss joining the Accelerator starting in January, book a call with me here so we can figure out if it's a good fit! More about the Accelerator here. Kajabi is the business tool that just keeps on giving! Here is my affiliate link, we receive a small commission if you sign up using this link. com will keep you organised. Here is my affiliate link, we will also receive a small commission if you decide to use it. (To be clear, I will never recommend anything I don't use and love!) Minimal Desk Setups for mindful ways to keep your priorities front of mind. Have a great week!

    45 - Map out your revenue for 2025 using this tip

    Play Episode Listen Later Dec 8, 2024 8:54


    There is nothing that is going to help you achieve your revenue goals more than breaking down exactly how you are going to get there. In this episode I am sharing an activity that I use within my Corporate to Coach Accelerator planning days to help my members visualise what getting to their goal looks like. Give it a try and let me know how you go! If you would like to discuss joining the Accelerator starting in January, book a call with me here so we can figure out if it's a good fit! More about the Accelerator here. If you have a suggestion or question for the podcast, let me know by filling out this form. PS - connect with me on LinkedIn here!

    44 - Don't do this in December!

    Play Episode Listen Later Dec 1, 2024 11:26


    If you are assuming that the door is closing on business development opportunities for the next 2 months you are not alone. No less than 3 coaches have told me that feel that if they haven't locked something in by now, that there is not much chance of anything eventuating before February. I'm not so sure! Listen in for my reframe, and some other things you can do to keep momentum for your business high over the holiday season. If you would like to be considered for a place in the Accelerator starting in January, book a call with me here so we can figure out if it's a good fit! More about the accelerator here. If you have a suggestion or question for the podcast, let me know by filling out this form. Can't wait to see you this week! PS - connect with me on LinkedIn here!

    Bonus Episode - 3 LinkedIn strategies to get your next 3 corporate coaching clients

    Play Episode Listen Later Nov 27, 2024 60:53


    In this episode I'm sharing my live Masterclass on 3 LinkedIn strategies my clients use to get their next corporate clients. We talk about the importance of looking at sales as a funnel, and how LinkedIn can be a top of funnel strategy as well as a strategy to nurture leads within your funnel. I'll share 3 of the best tools that I teach inside the Corporate to Coach Accelerator. Book a call with me here if you would like to chat about your business, and whether the Accelerator could help you hit your big goals in 2025. Join the Accelerator here during launch week for the best discounts! Send me a message on LinkedIn here if you'd like the link to the recording of this session.

    43 - Corporate to Coach Accelerator launch week has officially begun!

    Play Episode Listen Later Nov 24, 2024 27:08


    42 - 8 things to include in your 2025 coaching business strategy

    Play Episode Listen Later Nov 17, 2024 32:16


    *Sign up now for my new free live webinar - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients!* Register here. It wasn't that long ago that I would start planning for the year ahead in the week between Christmas and new year. Sadly, those times are long gone and if we want a running start to the new year now is the time to get focussed. So take a moment and join me as I share 8 facets of a a coaching business that you should consider when you build your 2025 strategic plan. The pillars I discuss are: Your Products & Services. Your Pricing Your Revenue Plan Your Business Development Strategy Marketing Financial Management Systems and Support Your development I'm also excited to share more about the Corporate to Coach accelerator launch which starts now! Join the Waitlist for the Accelerator here to get early access as well as the biggest discounts and bonuses. Book a discovery call for the Accelerator here if you have questions and would like my eyes on your business. PS - connect with me on LinkedIn here!

    41 - How long does it REALLY take to grow a coaching business?

    Play Episode Listen Later Nov 10, 2024 25:37


    How long should it take you to grow your coaching business? What a vexxed question - comparisons truly are the thief of joy when it comes to feeling great about your business, but it can be hard to get a benchmark if we don't look at what others are doing. In this episode we discuss: the average time to grow a coaching business why it all depends on your individual goals what you can do to reduce this time. One of the primary goals of the Corporate to Coach Accelerator is to halve this growth time and build your thriving business in 12 months. Join the Waitlist for the Accelerator here. Book your sales call for the Accelerator here. PS - Don't forget to connect with me on LinkedIn here!

    40 - Flexibility - what we ‘get to do' as business owners

    Play Episode Listen Later Nov 3, 2024 8:42


    Is flexibility important to you? If you are like most of my clients it is one of the biggest driving factors when it comes to stepping out of the corporate world and into running your own business. In this episode I am sharing a mindset shift I've had recently - and how I'm focussed on what I ‘get to' do rather than what I ‘have to' do. My cup runneth over! PS - The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator! If you'd like to discuss your business you can book a sales call with me and we can figure out if it is a good fit for you! And check out the last episode to learn more about the Accelerator! PPS - connect with me on LinkedIn here! PPPS - If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through!

    39 - Introducing... the Corporate to Coach Accelerator!

    Play Episode Listen Later Oct 27, 2024 23:57


    The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator! Listen in to find out exactly what new features are being added to help you halve the corporate to coach business learning curve, bring in your next 10 corporate clients and set up a sales and marketing system that you can do in less than 5 hours a week. If you'd like to get in at current rates, check out the Impact Coach Collective page here and if you'd like to discuss your business you can book a sales call with me and build your plan of attack here. Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Connect with me on LinkedIn here!

    38 - The one thing you must do to reduce your business stress by at least 20%

    Play Episode Listen Later Oct 20, 2024 19:04


    In this episode of the Business of Executive Coaching podcast, I'm talking about the pivotal role of buffers in reducing stress and enhancing efficiency in business. Drawing from personal experiences and practical advice, the episode delves into various types of buffers, including financial and time buffers, and their importance in creating a secure, well-prepared, and intentional work environment. All the things that can help you feel less stress in day to day business life. I also announced some big and exciting changes coming to the Impact Coach Collective which will now be called The Corporate to Coach Accelerator. Along with a range of exciting additions there will be a significant price increase but you have about a week and a half to get in now at the current price and receive all the programme upgrades will locking in your membership rate. Check it out here. Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

    37 - 5 things to consider when building your tech stack

    Play Episode Listen Later Oct 13, 2024 27:03


    This episode of the Business of Executive Coaching podcast dives into essential tips for building a tech stack that efficiently supports your business. Key advice includes starting conservatively with tech investments, focusing on processes over tools, and considering multifunctional tools to simplify your operations. The episode also touches on the emerging role of AI in streamlining business tasks. ☎️Interested in the Mastermind? Lets chat! Book a call here to learn more. Check out Monday.com here Check out Kajabi here. Want to learn more about Ellie and the Impact Coach Collective? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

    36 - Make Generosity Part of Your Business Strategy

    Play Episode Listen Later Oct 6, 2024 20:45


    I want to take a different approach today and talk about how really embracing our values in our business can transform how we feel about our business, particularly the parts of business that we don't find easy. If you ever struggle with sales conversations, marketing, posting on social media or pricing, this episode is for you. Don't forget - we get to do business our way! ☎️Lets chat! Book a call here to find out how I can help, and if you'd be a good fit for the Impact Coach Collective! Want to learn more about Ellie and the Impact Coach Collective? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

    35 - Add facilitation to your offer suite with Leanne Hughes!

    Play Episode Listen Later Sep 29, 2024 46:48


    What a treat! In today's episode I was fortunate enough to talk to Leanne Hughes. Leanne is an author, consultant, coach, podcast host and much more, including the best descriptions I've heard - a ‘thought breeder'. If that sounds intriguing, listen in to hear Leanne's insights on all our favourite topics: pricing strategies overcoming sales and marketing challenges the importance of building a supportive network …and more! Leanne also shared her practical advice for coaches looking to either add facilitation as a business offering, or improve their facilitation skills. Whether you're an aspiring coach or a seasoned facilitator, this conversation is a goldmine of actionable advice and inspiration. Find Leanne here: Buy Leanne's book - The 2-Hour Workshop Blueprint here. Find Leanne on LinkedIn and Facebook. Want to learn more about Ellie and the Impact Coach Collective? Lets chat! Book a call here to find out how I can help, and if you'd be a good fit for the Impact Coach Collective! Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

    34 - 3 questions to ask for your best Q4 yet!

    Play Episode Listen Later Sep 22, 2024 13:41


    Here at Corporate to Coach central we are in Q4 planning mode! I am doing it for my business, and within the Impact Coach Collective our monthly masterclass was our group planning session. When it comes to planning - I have OPINIONS. In this episode I am sharing 3 questions you must ask yourself as part of your planning. You won't regret it! Resources + Links: Lets chat! Book a call here to find out how I can help, and if you'd be a good fit for the Impact Coach Collective. Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

    33 - “Top of Funnel” - my mega list of where clients come from!

    Play Episode Listen Later Sep 15, 2024 24:54


    I wanted to challenge myself in this episode to come up with a comprehensive list of where your potential coaching clients are going to come from. These are the individuals that might go on to become clients and go through your sales funnel - hence ‘top of funnel'. It is not enough to know where to get these leads from of course, then you need commitment and strategy to choose your preferred avenues and get enough volume into your funnel. Listen in for the full list! Resources + Links: Check out episode 23 on the importance of adding LinkedIn connections. Learn more about Connectively Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here to find out how I can help, and if you'd be a good fit for the Impact Coach Collective! If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Add me on LinkedIn here.

    32 - How your professional experience can boost your coaching credibility

    Play Episode Listen Later Sep 8, 2024 15:37


    In this episode I really wanted to be very clear. Your credibility as a coach is about so much more than your number of coaching hours. In fact, you will be surprised by how many people will hire you as a coach, not because of your coaching experience, but because of your professional background. We need to get comfortable and confident selling our coaching services based on both our coaching experience and also our professional experience. Listen on to learn why and how to do this! Resources + Links: Sign up now for my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here to find out how I can help, and if you'd be a good fit for the Impact Coach Collective! If you have a question or topic you'd like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Add me on LinkedIn here.

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