Podcasts about business accelerator

We all have “soundtracks” — those repetitive thoughts that quietly shape how we act in business.Some are harmless, but others drag us down, create guilt, and keep us stuck.In this episode, we unpack some of the most dangerous soundtracks we hear from clinicians and business owners — and how to rewrite them.We cover: 

In this episode of Business Accelerator, Alex Whitlock and Jason Back take a look at how brokers can maintain momentum as the spring selling season ramps up, and the demand for investor and first- home buyer loans surges. While many people may be focused on the upcoming holidays at the end of the year – brokers are racing to the finish line – with some finding themselves in a state of fatigue. So how can brokers ensure they're working smarter both now and into the future? Tune in to find out why Back recommends conducting a 'reverse bucket list', the perils of comparing yourself to others, and the beauty of working in 90-day sprints.

In this episode of Business Accelerator, Phil Tarrant and Jason Back delve into the evolving landscape of mortgage broking and its implications for brokers in 2026. They discuss the pressures facing solo practitioners, including burnout and the challenge of being the "hero" of their business, and examine the potential shift toward more collaborative and sustainable business models. The duo highlight how the industry's rapid growth – brokers now write around 75 per cent of all mortgages – is creating both opportunity and competition, forcing brokers to rethink traditional approaches. Back outlines how solo brokers can still thrive by leveraging technology, building strong client relationships, and excelling in marketing, sales, and service. For those struggling to scale independently, he suggests joining larger brokerages to access support, resources, and sustainable growth pathways. Tarrant and Back also consider broader industry shifts, advocating models similar to those found in accounting or legal practices, where brokers can work in structured firms with opportunities for partnership and equity. They emphasise the critical role of aggregators in supporting productivity, efficiency, and long-term sustainability. By combining mindset, technology, and strategic business structures, this episode equips brokers to adapt, remain relevant, and thrive in a transforming market.

Welcome to the Business Accelerator & 48-Hour Coaching Experience Special with Kim EvansHave you been doing all the things—posting, planning, and pushing—but still not seeing consistent results? You're not alone.In this 20-minute conversation, Kim Evans, founder of KME Coaching™ and The Business & Wellness Accelerator™, shares how to stop spinning your wheels and step into clarity, confidence, and cash flow.Discover two powerful paths to work directly with Kim:Path 1: Private 1:1 Coaching — 90-Day Elite ExperienceIncludes:Bonus #1 90-day access to The Business & Wellness Accelerator™ ($497 monthly value)Bonus #2 Kim's private Chat GPT & AI Prompts Library.Bonus #3 A 6-month marketing planInvestment $6,000 ($save 500 next 48 Hours Only) , all the bonus expires in 48-hours. Payments options are available.→Enroll now: https://2gorjiswellness.mysamcart.com/checkout/elitepaymentsPath 2: The Business & Wellness Accelerator — A structured group coaching community designed to help you grow your business while protecting your peace.→Enroll now: https://kimevansbeauty.lpages.co/kmecoaching/Private 1:1 Coaching Bonuses are all available for the next 48 hours only.Lock in your rate and 2-bonuse even if you begin later this month.The online market is noisy right now.Everyone's launching, posting, and promoting—yet so many entrepreneurs are still quietly wondering why the results aren't landing. It's not lack of talent. It's exhaustion. Decision fatigue.The need for structure that honors both strategy and energy. If you've been doing “all the things” and still feel stuck, this is your invitation to reset. For the next 48 hours, I'm opening two paths to work with me:How we can work together recap-1️⃣ Private 1:1 Coaching – 90 days of personalized mentorship + 2 bonuses (Free 90- Day Access to the Accelerator & AI Chat Gpt Prompts.)2️⃣ The Business & Wellness Accelerator Monthly Coaching Program – structure, systems, and soulful community Your next level doesn't need more hustle—it needs alignment, focus, and execution. Join me now.

It's spooky season — and there's nothing scarier than running a business sometimes.In this Halloween-themed episode, we break down what should actually scare you in business (and what's just a fake jump scare).We cover: 

In this episode of Broker Daily, co-hosts Phil Tarrant and Jason Back break down the mindset, systems, and strategies brokers need to avoid burnout and sustain success. They explore how recognising early signs of fatigue, irritability, and over-reliance on adrenaline can protect both health and business outcomes. The duo discuss the importance of seeking feedback and support from colleagues, managers, and family to prevent burnout before it escalates. Organisation, routine, and time audits are highlighted as essential for prioritising high-value activities, while delegating or automating lower-impact tasks. They emphasise the need to set boundaries, learn to say no, and manage workloads effectively. Maintaining a healthy lifestyle – including exercise, nutrition, and stress management – is shown to boost both personal wellbeing and professional performance. Tarrant and Back also highlight the building systems and support structures that enable brokers' businesses to run efficiently without relying solely on their own efforts. By combining mindset, structure, and practical strategies, this episode equips brokers to stay passionate, protect their wellbeing, and grow their business sustainably.

In this latest episode of Business Accelerator, co-hosts Alex Whitlock and Jason Back break down the mindset, systems, and strategy behind scaling successfully. Continuing from their previous podcast discussing how brokers can hit their $100 million milestone, they unpack the key shifts brokers need to make to reach and sustain that level of performance. Together, Whitlock and Back unpack how the right mindset and energy can completely transform a broker's business trajectory. They discuss how showing up with intention and confidence attracts higher-quality clients, partners, and opportunities, and why sustainable growth starts with whom you choose to work with. They also explore the critical importance of understanding market dynamics, analysing client behaviour, and focusing on profitability as opposed to just volume. From building the right support team to understanding the true financial realities of growth, they share hard-won lessons for brokers who want to go big without burning out.

In this latest episode of Business Accelerator, co-hosts Alex Whitlock and Jason Back unpack what it really takes to build a $100 million mortgage broking business in today's market. They explore how this once-elite milestone has evolved, what it means now, and the key shifts brokers need to make to reach and sustain that level of performance. Whitlock and Back break down the mindset, systems, and strategy behind scaling successfully, revealing why the smartest brokers focus on structure, clarity, and profitability – not just volume. From building the right support team to understanding the true financial realities of growth, they share hard-won lessons for brokers who want to go big without burning out. Tune in for a practical conversation on designing a business that grows, performs, and stays profitable at scale.

Camille Miller, founder of the Soul Professional® Movement, a transformational business strategist and intuitive mentor who helps high-achieving professionals build aligned, scalable businesses rooted in purpose.Through her mentorship programs like The Business Accelerator, The Collective Mastermind, and the Soul Professional Business School, Camille blends proven business strategy with intuitive guidance to help her clients turn their hard-earned wisdom into legacy-driven success.Now, Camille's journey from rebuilding her life as a single mom after a tough divorce to leading a global movement shows what's possible when you bet on yourself and build from truth.And while she now mentors visionaries around the world, speaks on major stages, and builds programs that change lives, her story is a powerful reminder that purpose and profit don't have to be at odds.Here's where to find more:Website: https://www.soulprofessional.comLinkedIn: https://www.linkedin.com/in/camillelmillerYouTube: https://www.youtube.com/@camillelmiller________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

In this latest episode of Business Accelerator, host Alex Whitlock and co-host Jason Back urged business owners to move from a reactive business to one built “by design”. This involves deeply understanding your numbers, consciously choosing what and who you say “yes” and “no” to, and focusing your efforts on your strengths and most profitable activities to directly influence your bottom line. The podcast focuses on strategies for mortgage brokers to build a more profitable business by design, moving beyond just writing more loans to earn more.

Brokers often struggle with productivity, leading to long hours and unsatisfactory returns. A central issue is the high number of “hours on file”, which can range from 7–9 hours for simple files to over 20 hours for complex ones. This was the topic of discussion in this latest episode of Business Accelerator. Host Alex Whitlock and co-host Jason Back provided a framework to help brokers become more productive and efficient. Also touched on was the standard commission model, which doesn't always align with the effort required, especially for small or complex loans.

Ever wondered how you can create a sustainable business in a world obsessed with relentless productivity? In this powerful interview, Anna Lundberg sits down with AI strategist and Apricity Lab founder Aleksandra Osipova to unpack the journey from burnout to building an enterprise anchored in alignment, resourcefulness, and genuine human connection. Tune in to discover refreshing perspectives and practical advice for building a business you truly love - one that supports your wellbeing as much as your ambitions. Key takeaways: Redefining Success: Aleksandra shares the evolution of her definition of success, from chasing deliverables and relentless productivity to prioritising personal resourcefulness, wellbeing, and authentic relationships. Building with Alignment: Discover why aligning your work with your values and natural strengths is not just more enjoyable but also commercially effective, attracting better-fit opportunities and clients. Human Connection in the Age of AI: The discussion explores how AI can increase capacity for solopreneurs, but that lasting success relies on cultivating human connection and presence, not just automating outputs. Critical Thinking & Continuous Learning: Aleksandra's forthcoming book emphasises the importance of critical thinking and practical experimentation with AI—skills relevant for all ages, especially as the digital and business landscape evolves. Sustainable Routines: Learn how Aleksandra handles the risk of burnout, balancing early starts, creative deep work, and even ballet classes to maintain energy, inspiration, and health as a solopreneur. Want to build a business that actually works - without burning out chasing the next big thing? Inside the Business Accelerator, we help independent experts like you design simple, sustainable strategies for growth - so your work supports your life, not the other way around.

In a strengthening market, brokers might expect the phones to be ringing off the hook. But as discussed in this latest episode of Business Accelerator, a surge in market positivity doesn't always translate to a flood of qualified clients. The key to efficient growth lies in understanding the crucial difference between a lead and a prospect. According to Broker Essentials' founder and director, Jason Back, this distinction is fundamental. Many brokers think they have a lead-generation problem when they actually have a conversion problem. Ultimately, generating interest is one skill – converting that interest into settled loans is another. By focusing on transforming leads into qualified prospects through early and effective vetting, brokers can save time, increase conversion rates, and fast-track their business growth.

Send us a textIn this special episode of Soul of Travel, Season 6: Women's Wisdom + Mindful Travel, presented by @journeywoman_original, we are thrilled to share the inspiring wmnsWORK 2025 Cohort 6 Demo Day presentations.wmnsWORK is an accelerator focused on women and non-binary early-stage entrepreneurs designed to help you get a leg up on your tourism business and rally a community while you build it. They do this through 3 main pillars: Education, Mentorship, and Community.Through each company's 5-minute pitch, you'll get a glimpse of their passion and dedication as they unveil their unique ventures to fellow members of the tourism industry, and learn how YOU can support them. We encourage you to connect and collaborate with these fabulous wmn+!Featuring:WellGather | Marla Mae RamosMorocco with Hope | Amal BachikhBlue Lobster Travel | Caroline QuinnThree Waves Retreats | Tanya Stojovic, Sam Mikhael, and Hailey MartinAdventure Collective | Lindsay WhiteAmble Journeys | Tina FinanAvventura Vida Travel | Maria HerreraLovely Little Adventures | Jodi SuckleJoin us for this special soulful presentation from the graduates of WmnsWork Cohort 6.

Are you resisting structure in your business because you're craving freedom, creativity, and flexibility? In this episode, Anna Lundberg debunks the myth that structure stifles creativity and explains how the right systems actually give you more space to breathe, more focus, and more joy in your work. Tune in if you're tired of juggling everything yourself and want your business to run more smoothly - without losing the freedom you left corporate to find. Key takeaways: Structure = Freedom Loose schedules feel freeing, but lack of structure can lead to decision fatigue, inconsistent income, marketing chaos, and, eventually, burnout. Simple systems set you free by eliminating wasted energy and providing consistency. The Cost of Chaos Not having systems actually keeps you stuck—leading to sporadic visibility, inconsistent clients, and being the bottleneck in your business. Professional, reliable processes attract high-calibre clients. Simple Systems to Set Up You don't need complicated tech to start—simple, manual systems can transform your workflow. Anna recommends project management tools, onboarding/offboarding templates, streamlined invoicing, and content workflows. Start Small & Build as You Grow You can add structure bit by bit. Start by documenting repetitive tasks, creating templates, and introducing basic automation when you're ready. This frees up more time for high-value work and creativity. Delegation & Boundaries Matter Use systems to delegate effectively (even recording your workflow for assistants or AI to follow!) and to reinforce boundaries—such as set working hours and strategic planning time. Ready to build a business that actually works - with simple systems that support sustainable growth? The Business Accelerator helps independent experts like you design offers, pricing, marketing, and rhythms that protect your time and increase your income - without burning out.

Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week's episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised. Key takeaways: Ditch Frankensteined Offers Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales. Break the Cycle of Undercharging and Overdelivering Learn how pricing based on fear leads to resentment and burnout, and why knowing your “integrity rate” (what you should earn) and “resentment rate” (the bare minimum) changes the game. Prioritise Relationships Over Reach Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales. Map Out Effort vs Reward Use Anna's quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns. Refine Your Marketing—Less Is More Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts! Ready to earn more without burning out? The Business Accelerator is open now. It's a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works. Apply now at onestepoutside.com/accelerate

Our guest today is James Brown, the CEO/Founder of Business Accelerator Institute and Perseverance Squared. With a background in law and business, James launched his first successful business in 1994 and later transitioned to coaching, where he has driven significant growth for over 350 business owners nationwide. He's also the coauthor of the best-selling book Shift Happens and a recognized industry expert. Get ready for insights on strategic management, marketing, and building a thriving business.James is the CEO/Founder of Business Accelerator Institute and Perseverance Squared where he is a business consultant with a strong background in law. He launched his first business in 1994 and rapidly expanded to multiple top-performing locations reaching $8M in annual revenue. In 2014, James transitioned to coaching, guiding over 350 business owners to significant growth through strategic management and marketing. As a fractional CEO/SLFU Program Manager at How To Manage a Small Law Firm, he launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a CMO program that generated an additional $2 million annually. With a Business degree from Lindenwood University and a JD from St. Louis University, James is a recognized industry expert and co-author of the best-selling book Shift Happens. He has earned numerous accolades for his legal expertise and business acumen.CONTACT DETAILSEmail: jamesb@businessaccelerator.institute Business: Business Accelerator InstituteWebsite: https://businessaccelerator.institute Gift: https://businessaccelerator.institute/jmmb/ Social Media:LinkedIN -https://www.linkedin.com/company/businessacceleratorinstitute Facebook - https://www.facebook.com/businessacceleratorinstitute Instagram - https://www.instagram.com/business.accelerator.institute/ Tiktok - https://www.tiktok.com/@business.accelera Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can support you in getting more visibility on your products and services.Google Review Link https://g.page/r/CVKSq-IsFaY9EBM/review 

Feeling like you're hustling harder than ever, yet results just aren't matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn't the answer in today's tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond “busy work” to intentional business design - so your business works for you, not the other way around. Key takeaways: The Busy Work Trap More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective. The Time-for-Money Ceiling Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent. Complexity Kills Clarity Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth. Intentional Business Design Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning. Practical Steps to Simplify and Scale Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier. Ready to stop spinning your wheels and build a business that actually works? The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort. → Apply now at onestepoutside.com/accelerate

Willkommen zur neuen Folge von Choose Germany – dem Business-Punk-Podcast für alle, die dieses Land nicht schlechtreden, sondern neu gestalten wollen. In Partnerschaft mit dem Startup-Verband und powered by BCG holen wir Deutschlands mutigste Macher:innen ans Mikro.Zu Gast: Fabian Kienbaum – Unternehmer und People-Leadership-Experte. Mit Carsten spricht er darüber, warum Deutschland sofort Tempo aufnehmen muss: weniger Bürokratie, wettbewerbsfähige Energie- und Steuerrahmen, schnellere Visa – und vor allem ein klares Zielbild: Lust auf Zukunft.Fabian ordnet ein, warum wir „mit dem Rücken zur Wand“ stehen, was ein Regulierungs-Moratorium bringen könnte und wieso Wettbewerbsfähigkeit zur Top-Priorität der Politik werden muss. Er erklärt, wie qualifizierte Zuwanderung praktisch scheitert – von IHK-Schleifen bis zähen Visa – und was es braucht, um Talente wirklich willkommen zu heißen.Beim Thema Kapital plädiert er für europäisches Denken: Kapitalströme harmonisieren, institutionelles Geld in Innovation bringen – und positive Signale (z. B. Stiftungsvermögen in VC) skalieren. Planungssicherheit statt Fragmentierung.Sein Appell an Unternehmen: HR als Business-Accelerator denken. Sichtbarkeit schaffen, Dialogfähigkeit aufbauen, Personal- und Employer-Branding verzahnen – denn Menschen folgen Menschen, und Selbstwirksamkeit stiftet Motivation.Und: KI & Bildung. Deutschland muss leapfroggen – Technologie in Verwaltung und Mittelstand radikal anwenden und das Bildungssystem auf Anwendungskompetenz ausrichten. Nur so bleibt „Made in Germany“ mehr als ein Etikett – eine Story, die wieder Talente und Investitionen anzieht.Es geht um:

Can you hire a clinician as a 1099 contractor instead of a W-2 employee?Short answer: No. It's illegal. And it's one of the biggest risks you take as a business owner.In this episode, we break down:Why payroll taxes incentivize employers to call people “contractors.”The 10 IRS criteria that determine if someone is a W-2 or 1099 (hint: clinicians don't qualify).Why paying someone as a contractor actually hurts your business, even if it were legal.The real risks of misclassification — IRS audits, state audits, or employee complaints.What to do if you've been misclassifying and how to fix it.This is a can't-miss episode if you're hiring (or thinking about it).

Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today's challenging market. Discover why this isn't the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times. Key takeaways: The Market Has Shifted—But Opportunity Remains The economic landscape is more demanding, with budget cuts and changing priorities making it harder to attract attention. However, clients are still investing—just more selectively, and with a focus on immediate, tangible results. Three Reasons You're Not Booked Out Unclear or Uncompelling Offers: Vague, long-term, or “fluffy” messaging doesn't resonate in a risk-averse market. Offers need to address urgent, concrete business needs. Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value. Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential. Mission vs. Messaging: What Sells Now Lead with what your client needs—typically profit, productivity or specific outcomes—then weave in your bigger mission once you've opened the door. Future-Proofing Your Business Stop accepting ‘just any client' out of necessity. Position yourself for the work (and clients) you truly want, and start building that reputation now for real, lasting growth. Ready to build a business that actually works - even in a tough market? The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise.

Where are you wasting money in your business — and where are you not investing enough?In this episode, we break down the biggest money mistakes we see pelvic business owners make. Spoiler: it's not about whether something feels “expensive,” it's about Return on Investment (ROI).

The industry is obsessed with vulnerabilities. From vulnerability assessment to vulnerability management to exposure management and even zero days, we love to talk about vulnerabilities. But what about misconfiguration? By definition it's a vulnerability or weakness, but it doesn't have a CVE (common vulnerability enumeration). Should we ignore it? Danny Jenkins, CEO and Founder at ThreatLocker, joins BSW to discuss why misconfigurations matter. Simply, you can prevent many cyberattacks by eliminating your misconfigurations. That's why ThreatLocker released Defense Against Configurations (DAC). Danny will discuss the benefits of DAC, including: Immediate visibility into system misconfigurations before they become vulnerabilities Compliance transparency, showing exactly where systems fall short of industry standards One unified view, with filters by criticality, system, and framework Actionable insights, updated weekly and delivered straight to customers' inboxes Segment Resources: https://www.threatlocker.com/press-release/threatlocker-launches-dac-empowering-organizations-with-real-time-visibility-into-configuration-risks-and-compliance-gaps https://www.threatlocker.com/platform/defense-against-configurations This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlocker to learn more about them! In the leadership and communications segment, CEO Blind Spots That Put Your Company at Risk, The CISO Mindset Shift: From Risk Defender to Business Accelerator in the Age of AI, When “Yes, and…” Backfires, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-409

The industry is obsessed with vulnerabilities. From vulnerability assessment to vulnerability management to exposure management and even zero days, we love to talk about vulnerabilities. But what about misconfiguration? By definition it's a vulnerability or weakness, but it doesn't have a CVE (common vulnerability enumeration). Should we ignore it? Danny Jenkins, CEO and Founder at ThreatLocker, joins BSW to discuss why misconfigurations matter. Simply, you can prevent many cyberattacks by eliminating your misconfigurations. That's why ThreatLocker released Defense Against Configurations (DAC). Danny will discuss the benefits of DAC, including: Immediate visibility into system misconfigurations before they become vulnerabilities Compliance transparency, showing exactly where systems fall short of industry standards One unified view, with filters by criticality, system, and framework Actionable insights, updated weekly and delivered straight to customers' inboxes Segment Resources: https://www.threatlocker.com/press-release/threatlocker-launches-dac-empowering-organizations-with-real-time-visibility-into-configuration-risks-and-compliance-gaps https://www.threatlocker.com/platform/defense-against-configurations This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlocker to learn more about them! In the leadership and communications segment, CEO Blind Spots That Put Your Company at Risk, The CISO Mindset Shift: From Risk Defender to Business Accelerator in the Age of AI, When “Yes, and…” Backfires, and more! Show Notes: https://securityweekly.com/bsw-409

The industry is obsessed with vulnerabilities. From vulnerability assessment to vulnerability management to exposure management and even zero days, we love to talk about vulnerabilities. But what about misconfiguration? By definition it's a vulnerability or weakness, but it doesn't have a CVE (common vulnerability enumeration). Should we ignore it? Danny Jenkins, CEO and Founder at ThreatLocker, joins BSW to discuss why misconfigurations matter. Simply, you can prevent many cyberattacks by eliminating your misconfigurations. That's why ThreatLocker released Defense Against Configurations (DAC). Danny will discuss the benefits of DAC, including: Immediate visibility into system misconfigurations before they become vulnerabilities Compliance transparency, showing exactly where systems fall short of industry standards One unified view, with filters by criticality, system, and framework Actionable insights, updated weekly and delivered straight to customers' inboxes Segment Resources: https://www.threatlocker.com/press-release/threatlocker-launches-dac-empowering-organizations-with-real-time-visibility-into-configuration-risks-and-compliance-gaps https://www.threatlocker.com/platform/defense-against-configurations This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlocker to learn more about them! In the leadership and communications segment, CEO Blind Spots That Put Your Company at Risk, The CISO Mindset Shift: From Risk Defender to Business Accelerator in the Age of AI, When “Yes, and…” Backfires, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-409

The industry is obsessed with vulnerabilities. From vulnerability assessment to vulnerability management to exposure management and even zero days, we love to talk about vulnerabilities. But what about misconfiguration? By definition it's a vulnerability or weakness, but it doesn't have a CVE (common vulnerability enumeration). Should we ignore it? Danny Jenkins, CEO and Founder at ThreatLocker, joins BSW to discuss why misconfigurations matter. Simply, you can prevent many cyberattacks by eliminating your misconfigurations. That's why ThreatLocker released Defense Against Configurations (DAC). Danny will discuss the benefits of DAC, including: Immediate visibility into system misconfigurations before they become vulnerabilities Compliance transparency, showing exactly where systems fall short of industry standards One unified view, with filters by criticality, system, and framework Actionable insights, updated weekly and delivered straight to customers' inboxes Segment Resources: https://www.threatlocker.com/press-release/threatlocker-launches-dac-empowering-organizations-with-real-time-visibility-into-configuration-risks-and-compliance-gaps https://www.threatlocker.com/platform/defense-against-configurations This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlocker to learn more about them! In the leadership and communications segment, CEO Blind Spots That Put Your Company at Risk, The CISO Mindset Shift: From Risk Defender to Business Accelerator in the Age of AI, When “Yes, and…” Backfires, and more! Show Notes: https://securityweekly.com/bsw-409

Feeling like the year's flying by without the progress you hoped for? In this episode, Anna Lundberg shares how to use the summer slowdown as a powerful pause to reset your business focus and ensure you end the year feeling proud and accomplished. If you crave more intention, meaningful progress, and strategic action before December, this episode will give you practical prompts and inspiration to make it happen. Key takeaways: Summer as a Strategic Pause: Anna highlights the value of using the quieter summer months to reflect, recalibrate, and gain a fresh perspective, rather than hustling non-stop or feeling guilty for stepping back. Reflection Prompts for a Meaningful Year-End: Anna offers four key questions to help you identify what would truly make you proud come December. These prompts guide you to clarify your priorities, assess what's missing, determine where to focus, and consider what support could ease your journey. Intentional Goal Setting Over Busywork: Instead of ticking off endless to-do lists, Anna encourages listeners to be intentional about their goals. Focusing on “needle-moving” actions leads to more fulfilment than staying busy for the sake of it. Support and Accountability Matter: Success isn't a solo journey. Anna discusses how seeking support – whether through coaching, community, or structured programmes – can help you bridge the gap between intention and achievement. Ready to reset - and actually build the business you want? Doors to the next Business Accelerator intake open in September. If you're an experienced expert ready to create a simpler, more sustainable business that actually works, register your interest here.

August can often feel like a strange limbo for solopreneurs and independent experts - a mix between wanting to relax and feeling pressured about what lies ahead in September. In this episode, Anna Lundberg shares practical strategies to help you enjoy the summer season, set realistic boundaries, and ensure you're well-positioned both emotionally and financially for a strong return in the final quarter of the year. Whether you're feeling guilty about slowing down or anxious about next month's pipeline, this is the episode for you. Key takeaways: Normalise the August Slowdown and Release Guilt Many freelancers and business owners feel uneasy about taking a real break in August due to competing pressures — you're not alone. Anna offers assurance and ways to reframe this period so you can truly pause and recharge. Set Intentional Goals for September Rather than hustling harder, focus on one clear goal to achieve by early September. Identifying a single top priority, whether it's recharging, rebooting your business model, reconnecting with contacts, or realising a project, will increase your clarity and motivation. Balance Your Summer with Boundaries and Non-Negotiables Establish clear boundaries for work and family time. Anna discusses the importance of non-negotiables to ensure you avoid resentment and stay present, both at work and home. Asynchronous vs. Live Actions Plan your tasks according to what can be done flexibly (like responding to emails or creating content), and which require you to be ‘live' (like calls or workshops). This allows you to stay productive without overloading your schedule. Cashflow Quick Wins and Seeding September Sales Anna provides actionable ideas to boost summer cashflow (such as chasing unpaid invoices or offering one-off services) and stresses that September sales need to be seeded now. Small, meaningful actions taken today can make autumn feel a world away from panic-driven. Ready to grow a business that actually works - for you, your clients, and your life? The Business Accelerator is a 12-month journey to design a sustainable, strategic business that supports your definition of success. Register your interest for the next intake at onestepoutside.com/accelerate.

Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship. Guest Name: Emmanuel Williams Title: Economic Justice & Development Director Company: Black United Fund of Oregon Expertise: The Emerging Entrepreneur Program (EEP) is a transformative 9-month initiative designed to equip and empower entrepreneurs. Website: https://bufor.org Email: emmanuel@bufor.org   Watch the full YouTube Video.   Watch the Podcast Shorts. 

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- steal all the same strategies & systems Zach used to break the $10k/mo barrier - Please click here - https://www.zachvaught.com/HHA   If you're a woodworker doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan 

Ever felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers. Key takeaways: Redefining Success Metrics Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It's more important to focus on meaningful metrics such as inbound messages and discovery calls. Who Are the Lurkers? Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly. Marketing with Depth Over Noise Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client's real pains and desires—even if engagement appears minimal. Track What Matters Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats. Celebrate Quiet Conversions Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach. Think your content isn't working because you're not getting likes or comments? Think again. If you're ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you. It's a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum. Join the waitlist at onestepoutside.com/accelerate.

In this powerful wrap-up to a multi-part series on betrayal and healing, Dr. Debi Silber recaps the three foundational discoveries from her research, revisits the 5 Stages from Betrayal to Breakthrough, and shares how coaches, practitioners, and healers can integrate this proven framework into their work. Whether you're helping clients with mindset, health, leadership, or relationships, unhealed betrayal may be the hidden roadblock keeping them stuck.  Dr. Debi also offers a look behind the curtain into the PBT® Certification Program—including who it's for, what's inside, and how certified coaches and practitioners are transforming both their lives and businesses using the 5 Stages. If you've ever sensed that trauma, trust wounds, or emotional residue were standing in the way of your clients' full potential, this episode will resonate deeply.  WHAT YOU'LL LEARN IN THIS EPISODE:  Why betrayal is a unique type of trauma that requires its own healing approach  The 3 discoveries that change everything about how we understand betrayal  Why most people get stuck in Stage 3—and how to move beyond it  How unresolved betrayal sabotages health, confidence, and success  Signs that your clients or patients may be struggling with an unhealed betrayal  What to do if you're a coach, healer, or practitioner who suspects betrayal is blocking your clients  The truth about therapy, support groups, and common healing pitfalls  An inside look at the PBT® Certification and Business Accelerator programs  How sharing the 5 Stages can transform your practice and keep you accountable in your own healing journey  MENTIONED IN THIS EPISODE: 

Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic. Key takeaways: 1. The Difference Between Marketing and Sales Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action. For lasting business growth, you need both visibility and a thoughtful sales system. 2. Why 'Selling' is Actually 'Serving' Selling isn't about manipulation; it's about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure. Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B. 3. Reimagining the Traditional Sales Funnel It's no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client's decision. 4. The Power of Follow-up Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready. Tracking conversations and continuing gentle outreach is necessary, not “pushy.” 5. Create Your Own Sales System There's no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients. Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline. If you're ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you. It's a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them. Join the waitlist to be first to hear when doors open again: onestepoutside.com/accelerate

Today's guest is Annemarie Sint Jago, ServiceNow ESX Lead Europe & Business Accelerator at Fujitsu. Founded in 1935, the Fujitsu Group has operations in different regions around the world and provides digital services globally. The company have built large-scale, cutting-edge systems that leverage their advanced technologies and extensive track record, garnering the number one market share in Japan and a top-class position worldwide in the IT services field.Annemarie has over nine years of experience delivering ServiceNow solutions to organisations of all sizes, from small firms to global enterprises. With a strong foundation as a Business Consultant and Solution Architect, she combines technical expertise with strategic vision to drive innovation and sustainable growth. As the Employee Service Transformation (ESx) Lead for Europe at Fujitsu, Annemarie leads with purpose; empowering teams, enhancing employee experiences and ensuring impactful, future-ready solutions.In the episode, Annemarie talks about:0:00 Her journey to ServiceNow expert, team leader and business accelerator2:26 How a MS diagnosis pivoted her career by merging tech with humanities6:03 Building and scaling employee workflows across Europe7:40 Why understanding individual motivations helps people grow and thrive11:56 Personal connection matters most, especially in remote leadership15:09 How Burnout prevention starts with boundaries and psychological safety17:45 Burnout is personal and painful, but support and understanding matter deeply19:17 How her Burnout hit suddenly as realization and recovery took time21:00 Recovery required rest, reflection and redefining personal energy23:30 A journey of reorientation, connection and growth through the Handtribe festival26:57 Advice to prioritize what truly matters to prevent burnout and stay balanced28:26Follow your passion and success in tech doesn't require specific degrees

What's It Costing You to Not Grow?In this episode, we open up about one of the biggest mistakes we made in the early days of PelvicSanity—waiting years to invest in coaching. We thought we were saving money by doing it all ourselves...but it ended up costing us big time.

Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she's rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphenate” career. Tune in for candid insights on balancing ambition with gratitude, redefining what success truly means, and practical strategies to create a work-life blend on your own terms. Key Takeaways 1. Redefining Success Is an Ongoing Journey Success isn't a fixed goalpost—you'll keep evolving your definition as your life and ambitions change. Gratitude and self-reflection are key to enjoying the journey and avoiding endless “what's next?” thinking. 2. Embracing Nuance and Balance True fulfilment lies in balancing achievement with appreciation for what you already have. Stephanie's mantra: “How do I stay hungry yet full at the same time?” 3. The Power of Personal Brand & Experimentation Building your personal brand—even accidentally—can be crucial for business growth and client attraction. Experimenting and “accidentally” discovering what works is often the best route forward; action trumps perfection. 4. Rethinking Metrics and Social Media Influence Metrics can be motivating, but beware of linking self-worth to numbers—focus on meaningful impact over vanity stats. Connection beats collection: quality of relationships trumps number of followers. 5. Creating Your Ideal Day—and Life Stephanie offers a practical glimpse into designing a work-life blend that reflects your values, ambitions, and joy. It's possible to curate your day-to-day around the things you love, with structure enabling freedom. Ready to redefine success on your own terms? If you've outgrown the business model you started with - or you've hit your goals but it still doesn't feel quite right - it's time to recalibrate. Inside the Business Accelerator, you'll redesign your expert business for more revenue and more freedom - with a smarter strategy, sustainable offers, and a business model that's aligned with what success looks like now. Apply now at onestepoutside.com/accelerate

Are you constantly feeling like you need more leads to grow your practice?We get it. The marketing world tells us to run paid ads, boost our SEO, post more on social, do (another) workshop.  Basically, just keep doing more.  But here's the truth: If you can't convert the leads you're already getting, more leads won't help.In this episode, we challenge the “lead chase” mentality and dive into:Why practices feel stuck in a marketing hamster wheelThe 3 keys to great conversion: website, system, and phoneWhat a good conversion rate actually is (hint: 70%+)How to optimize for the leads you already haveBefore you spend another dollar on marketing, ask yourself: 

What does it really take to scale a business that creates freedom, impact, and lasting success? In this high-impact episode of the Marketing Boost Solutions Podcast, Captain Marco Torres sits down with James Brown, founder of the Business Accelerator Institute and the force behind Perseverance Squared. James brings raw, real, and results-driven insight to the table — revealing what separates those who spin their wheels from those who build thriving, system-powered businesses.From the factory floor at General Motors to building an $8M law firm, James's journey is proof that mindset, strategy, and execution are the cornerstones of serious growth. This episode is packed with fire — truth bombs, tactical frameworks, and no-BS advice for entrepreneurs tired of playing small. If you're ready to eliminate guesswork, build repeatable systems, and stop leaving money on the table… this is your moment. Tune in, take notes, and start accelerating with confidence!Connect with James Brown belowWebsite: https://businessaccelerator.institute/LinkedIn:https://www.linkedin.com/company/businessacceleratorinstitute Facebook: https://www.facebook.com/businessacceleratorinstituteYoutube: https://www.youtube.com/@Business.Accelerator.InstituteMissed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

Are you feeling a quiet nudge in your business, even though everything looks “fine” on the surface? This episode is for entrepreneurs and independent experts whose business is ticking along, but something just feels off. Join Anna Lundberg as she explores how to recognise these subtle signals and take strategic action - before burnout or boredom kicks in. Tune in to discover how to recalibrate your business for greater clarity, alignment, and fulfilment. Key Takeaways Recalibration doesn't require crisis You don't need to wait for things to fall apart to want more from your business. Proactive, strategic evolution helps you stay aligned and engaged. Recognise the subtle signs Even when work is steady, you may feel unchallenged, creatively flat, or notice your ideal clients are shifting. These aren't red flags—they're invitations to grow. You've outgrown your original business model As you and your lifestyle evolve, so should your offers, pricing, and positioning. Intentional recalibration ensures your business continues to serve your current goals and values. Strategic action over dramatic change Recalibration is about refining, not starting over. Shift your structure, update your messaging, and build for your next chapter—without burning everything down. Support and structure accelerate growth Having a supportive community and clear, intentional strategy (like Anna's Business Accelerator) helps translate fresh ideas into purposeful action. Ready to recalibrate before burnout or boredom hit? If your business looks ‘successful' on paper but no longer feels aligned, it's time to pause, reflect, and evolve. Inside the Business Accelerator, you'll redesign your expert business for more clarity, more confidence, and more freedom - with strategic support, a smarter model, and a clear plan to grow in a way that actually works for you. ⚠️ Doors are closing - apply now to join us this intake: onestepoutside.com/accelerate

"Pay Yourself First." It's become a buzzword in business…but what does it really mean?In this week's episode, we're diving into one of the biggest sources of financial stress for business owners – paying yourself. Most of us weren't taught how to handle business finances, and it creates a ton of anxiety. Am I saving enough? Doing it right? Transferring money properly?We get into:What “paying yourself first” actually looks like in practiceWhy you can't pay yourself with money the business isn't makingHow consistency is key (just like rent or your EMR)Whether to use payroll or just transfer funds directlyHow to overcome the anxiety and confusion around business financesAt the end of the day, the most important thing you can do to pay yourself well is to make the business successful. There's no revenue cap — so optimizing your caseload is the fastest way to give yourself a raise.

Do you adore your work but lately find it draining rather than energising? In this episode, Anna Lundberg explores the hidden pitfalls of passion-driven businesses - how loving what you do can still lead to burnout, and practical steps to reclaim balance and sustainability. Tune in for a refreshing perspective and actionable advice designed to help you protect your wellbeing while delivering your best work. Key Takeaways Loving Your Work Doesn't Make You Immune to Burnout: Passion is powerful, but over-delivering and poor boundaries can lead to exhaustion - even when you deeply care about your business and clients. Boundaries Are Essential for Sustainable Success: Building boundaries into your business model and daily routines is vital to prevent draining your energy and sacrificing your personal life. Revisit Your Pricing and Offers: Ensure your fees reflect both the emotional and energetic load of your services. Let go of profitable offerings if they consistently leave you depleted. Intensity Isn't Sustainable: While occasional busy periods are normal, constant overworking should not be the status quo. Design your business to support your capacity and lifestyle as it is now. Sustainable Growth Is Possible (and Necessary): You don't have to choose between ambition and wellbeing. Success can - and should -come without sacrifice, with systems that allow you to thrive long-term. Feeling drained by the very business you built to give you freedom? If your passion is starting to feel like pressure, and your business is taking more than it gives... it's time to rethink how you're growing. Inside the Business Accelerator, you'll redesign your expert business for more energy, more income, and more ease - with smarter structure, sustainable offers, and boundaries that protect your time (and your wellbeing). Apply now at onestepoutside.com/accelerate.

Burnout hits pelvic rehab business owners twice as hard.First, there's the emotional and mental weight of treating patients with chronic and complex issues—something all clinicians face.But then there's a second, heavier layer: the unique stress and responsibility of owning a business. You're wearing all the hats. Managing a team. Marketing. Making financial decisions. Juggling it all—and still trying to be present in your actual life.In this episode, we talk about:The two layers of burnout that hit business ownersWhy owning a business is a marathon, not a sprintHow to recognize the early signs of burnout before it takes overStrategies we use (and teach!) to prevent burnout while running a business you're proud of✨ Want to create a business that energizes you instead of draining you? Join our FREE training: How to Create a ‘Hell Yes' Experience from First Click to Final VisitThis is one of the best ways to fill your schedule and reduce burnout—by creating patients who are bought in from the beginning.  Register here: www.pelvicptrising.com/hellyes

Are you finding that your business growth is coming at the cost of your freedom, ease, or sense of fulfilment? In this episode, Anna Lundberg shares why “more” isn't always better - especially if more clients and more revenue are leaving you stressed, overworked, or simply feeling boxed in by the business you've built. Tune in to discover practical strategies for recalibrating your business so it delivers not just profit, but also genuine freedom and satisfaction. Key Takeaways Rethink What Growth Means for YouMore revenue doesn't always equal more freedom—sometimes, it simply means more stress. Anna urges listeners to reconsider what they truly want from growth, challenging the notion that scaling up is always the best path. Sustainable Growth Over Stressful SuccessIf growth is making you feel less in control or more exhausted, it's a sign to recalibrate. Sustainable growth should energise you, not drain you. Practical Shifts for Sustainable Success Streamline and narrow your offerings to avoid overwhelm. Firm up your boundaries—know when to say no and protect your time. Fix “leaky systems” in your client onboarding, communication, and delivery to maximise efficiency and profitability. Simplify your marketing efforts to avoid burnout and ensure every action works harder for you. Quality Over QuantitySometimes, fewer (but higher quality) clients can mean more fulfilment and profit with less stress. Regularly Audit and Adjust Pause periodically to assess what's working (not just financially, but energetically), and be willing to refine your business model, pricing, and delivery accordingly. Ready to grow - without losing the freedom you left corporate for? If you're finding yourself stretched thin, constantly juggling clients, or scaling in a way that doesn't feel like success… it's time to recalibrate. Inside the Business Accelerator, you'll redesign your expert business for more revenue and more freedom - with a smarter model, sustainable offers, and clearer boundaries to grow in a way that actually works for you. Apply now at onestepoutside.com/accelerate

What actually makes a pelvic health business thrive?In this episode, we break down the Three Pillars of Business we teach inside the Business Accelerator: 1️⃣ Marketing + Sales 2️⃣ Business Systems 3️⃣ Clinical Excellence (getting buy-in and taking patients through their full plan of care)Most practices feel stuck because one (or more!) of these pillars is missing or weak. You can't out-market a broken patient experience. You can't build a team without systems. And you can't grow a sustainable business without getting the right people in the door.We talk about what goes into each pillar, common mistakes we see, and how to build a business you're proud of that actually works for your life.

How do you turn a string of spontaneous decisions - and even some tough health setbacks - into a thriving business and an impactful brand? This month, Anna welcomes public speaking pro Alex Merry, founder of the MicDrop community, for an open conversation about resilience, redefining success, and building a business that truly works for you. Key takeaways: The Journey From Charity Fundraising to Thought LeadershipAlex shares his unexpected career twists, from football coaching and charity fundraising to hosting TEDx and founding Mic Drop, a community for aspiring and established thought leaders. Redefining Success After SetbacksHealth challenges forced Alex to re-evaluate his definition of success—he now prioritises health, meaningful impact, and contribution over external validation and grinding for growth. From Doing It All to Streamlining for ImpactAlex candidly discusses how hiring a business coach helped him simplify his services, focus on what brings most fulfilment, and structure his business (including stepping away from ‘being everything to everyone'). The Realities of Personal Branding and Fear of SuccessNavigating life in the public eye brings its own challenges, from handling viral attention to dealing with criticism and the unexpected ‘fear of success' that can follow big wins. Building a Healthy, Sustainable RoutineAnna and Alex discuss setting boundaries, working with loved ones, integrating time off, and building in resilience so your business supports your lifestyle—not the other way around. Ready to build a business that works with your life, not against it? If you're done being everything to everyone - and craving more clarity, simplicity, and momentum - the Business Accelerator is your next step. Inside, you'll get strategic support to refine your model, streamline your services, and grow sustainably… with a business that reflects your values, energy, and ambitions. Apply now at onestepoutside.com/accelerate

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn't come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts. Key Points from the Conversation with Robin Waite Even Experts Trip Up Robin isn't new to marketing—he ran an agency for 12 years. But when it came to Facebook ads for his own coaching business, he got caught in the allure of automation and scale. What started strong eventually crashed, all because the warm audience he'd been nurturing for years dried up. Your Audience Isn't Infinite Facebook ads worked—until they didn't. The moment his familiar, friendly audience was exhausted, the leads stopped flowing. Robin kept the campaign running for three more months, hoping it would fix itself. It didn't. Turns out, if you don't refill your marketing funnel, it doesn't matter how clever your copy or shiny your creative. Know Enough to Stay Dangerous Robin outsourced the nitty-gritty to so-called ad experts, trusting they'd fix the problem. But no one could explain what was going wrong. That blind spot cost him. The lesson? You don't need to be the expert, but you need to know enough to ask the right questions. When in Doubt, Go Back to What Works With his budget blown and confidence shaken, Robin went back to basics—his podcast, speaking gigs, and book. Instead of chasing cold leads, he rebuilt slowly by focusing on brand-building and trust, knowing that meaningful connections take time. Marketing is Just One Big Science Fair Like any good experiment, sometimes things blow up. And that's okay. Robin reminded us that failure is part of the formula—especially in marketing. The trick is not to avoid mistakes, but to make better ones next time. Takeaways for Business Owners Warm audiences are wonderful—but they won't last forever. Always be adding new people to the top of your funnel. Facebook ads can be powerful—but only if you understand the mechanics. Don't hand over your entire budget without oversight. Track what's working, and don't be afraid to pivot. If your gut says something's off, it probably is. When the fancy stuff fails, go back to your roots. Relationships, conversations, and trust still matter most. And maybe most important of all: Marketing isn't magic. It's messy, imperfect, and beautifully human—just like us. About Robin Waite Robin is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers. Having spent 12 year's running a digital marketing business, Robin pivoted in 2016 to focus on the part of his business he liked the best; training business owners how to be better in business. In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom! LEARN MORE ABOUT ROBIN And be sure to look for Robin's new book THE FEARLESS BUSINESS OWNER'S BLUEPRINT  

If every client engagement feels bespoke, it's time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust. Key takeaways: Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process instantly boosts your confidence, value, and client trust. Turn Expertise Into Intellectual Property (IP) Discover how to uncover and articulate your signature way of working, making it a cornerstone for scalable, sustainable growth—no legal jargon required. The Power of a Signature Process A well-crafted method not only streamlines client delivery but also enhances pricing, enables you to delegate, and supports new offers like group programmes or licensing. Simple Over Complex The most effective frameworks are clear, easy to remember, and flexible enough for real-world client work—plus, they set you apart as a thought leader. Ready-Made Frameworks in Popular Practice Get inspired by examples like Brené Brown's Daring Leadership, Donald Miller's StoryBrand, and Anna's own 5 Pillars and Intentional Business Triad. Tired of reinventing the wheel for every client? If you're ready to grow your expert business in a smarter, more sustainable way, it's time to stop selling your time, and start owning your method. Inside the Business Accelerator, you'll get the strategic support and clear structure you need to build a business that works for you - with intentional growth, sustainable offers, and your own signature process at the core. Apply now at onestepoutside.com/accelerate

Feeling overwhelmed by the pressure to churn out endless content just to stay relevant? In this episode, Anna Lundberg explores how independent experts and business owners can build a powerful reputation without living on social media. Tune in to discover strategies for becoming known for your expertise - while reclaiming your time, energy, and creative spark. Shift from Quantity to Quality It's not about posting every day—the real game-changer is having a clear, strong point of view that resonates and cuts through the noise. Define Your Unique Perspective Anna shares strategic questions to help you pinpoint what you believe, what frustrates you in your industry, and what alternative you want to offer. Strategic Visibility over Constant Noise You can achieve more impact with fewer, higher-value touchpoints—think standout articles, guest podcasting, or targeted events. Build a Magnetic Personal Brand A well-articulated point of view makes your marketing easier, strengthens your content, and turns you from ‘just another expert' into the go-to person for your topic. Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

Are you brilliant at what you do, but weary of the endless ups and downs in finding clients? In this episode, Anna shares a refreshing approach to building a steady stream of clients - without falling into the trap of burnout, relentless hustle, or relying solely on “lucky” referrals. Get ready to learn how to set up a sustainable business infrastructure that works for you, so you can enjoy greater freedom, flexibility, and fulfilment. Key takeaways: Content Is Not a Client Engine Merely posting online will not reliably bring in clients - content is important, but not sufficient on its own, especially in today's saturated digital world. Referrals: Powerful but Unpredictable Word-of-mouth and client referrals can be an excellent source, especially when you start, but without a systematic approach, they're not a guarantee for sustainable growth. Build a Thoughtful, Repeatable Client Engine Success comes from having a strategic infrastructure built around three pillars: Positioning: Be crystal clear about who you serve, the problem you solve, and what makes you different. Messaging: Communicate your value in your audience's language, focusing on real-world outcomes rather than abstract concepts. Systems: Establish simple, repeatable processes for moving people from curiosity to client, so your business isn't dependent on your daily energy or motivation. Sustainable Lead Generation Anna highlights three sources for consistently attracting new clients: Thoughtful, genuine networking (not sleazy prospecting) Evergreen, high-value content (not fleeting daily posts) Leveraging your signature process or framework to stand out and attract right-fit clients Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

In this episode of The Birth Lounge Podcast, HeHe chats about the  benefits and logistics of donor milk with Kelly Cox, founder of Share the Drop, an innovative app connecting donors to recipients. Kelly discusses the need for and benefits of donor milk, particularly for those facing various breastfeeding challenges and the stringent criteria of formal milk banks. The discussion emphasizes the importance of community support and informed decision-making in ensuring the health and wellbeing of infants. They also touch on safety measures, the history and evolution of milk donation, and the cultural and health implications of lactation support. This episode serves as both an informational resource and a testament to the power of community-driven support systems in maternal and infant health. 01:01 The Benefits and Challenges of Breastfeeding 02:03 Introducing Donor Milk 02:13 Challenges in Donating Breast Milk 03:33 Meet Kelly Cox and Share the Drop 07:44 Kelly's Journey to Founding Share the Drop 21:00 The Importance of Community Support 23:02 Ensuring Safety in Donor Milk Sharing 29:05 How to Use the Share the Drop App 29:42 Creating and Managing Your Profile 30:07 Subscription Fees and Waivers 30:25 Traveling and App Activity 31:53 Mother's Day Gift Ideas 33:53 Legal and Liability Concerns 34:59 Importance of Feeding Plans 38:27 Community Support and Resources 39:57 Healthcare Providers' Perspectives 49:23 Historical and Cultural Context of Wet Nursing 54:40 Conclusion and Contact Information   Guest Bio: Kelly Cox is a registered prenatal yoga teacher, a birth doula, former mental health therapist, and breast cancer survivor; all of which led her to understand the stress and anxiety felt when caregivers are unable to produce enough, or any, breast milk.   Brought to you by: Cozy Earth, Use code HEHE at checkout to save 40% off your purchase!  Cozy Earth has the softest, coziest pajamas on earth! I love their bedding, pajamas (I have three pair), socks, towels, and loungewear! I am a die-hard Cozy Earth fan and will absolutely be packing my CE pajamas in my birth bag and living in them during postpartum! Try their Bamboo sheets risk free with their 100 night trial! Use code HEHE at checkout to save 40% off your purchase!    INSTAGRAM: Connect with HeHe on IG  Connect with HeHe on YouTube   Connect with Share the Drop on IG    BIRTH EDUCATION: Join The Birth Lounge here for judgment-free childbirth education that prepares you for an informed birth and how to confidently navigate hospital policy to have a trauma-free labor experience!   Download The Birth Lounge App for birth & postpartum prep delivered straight to your phone! LINKS MENTIONED: www.sharethedrop.com   Human Milk Banking Association of North America:  https://www.hmbana.org Last chance to apply for the Business Accelerator for Doulas!