Podcasts about catalystcreativ

On this episode, we'll be discussing Hubspot's Educational Partner Program, as well as an engagement framework named “The Seventh Level, which is taught to students all over the world through the learning platform CatalystU. To help us explore the topic, Ian recently spoke with the creator of "The Seventh Level", Amanda Slavin. Slavin is also a co-founder of CatalystCreativ, and an industry pioneer in customer and brand engagement. For more higher ed-specific resources, or if you'd like to be a guest on the show, please visit UNINCORPORATED.com.

Amanda Slavin, is a former educator and Forbes 30 Under 30 honoree, is chairperson and Co-founder of CatalystCreativ, an award-winning community design agency. As an industry pioneer in customer engagement, Amanda also leads the all-new CatalystU, the online learning platform designed to increase business growth and deepen customer connections. All of Amanda's professional experience is modeled after the Seventh Level Engagement Framework—a proprietary methodology adapted from Amanda's thesis work while earning her Master's degree in Curriculum and Instruction at NEAG School of Education. Amanda has helped enhance engagement for brands like Google, The Nature Conservancy, Zappos, HubSpot, and Coca-Cola through design, experiences, and campaigns over the past 15 years.In October 2019, she published the Best Selling book, The Seventh Level, which explains her proprietary framework, and guides readers to use it for themselves.Amanda has used this framework as an advisor to 20+ startups including HubSpot, Kiddie Kredit, Speakfully, SEEN, Official, Voices, Clay, etc as well as a strategic angel investor and venture partner (OzoneX). She's spoken at SXSW, TED, Summit Series, and INBOUND about how The Seventh Level Engagement Framework is the future of meaningful, personal connections and how they are foundational in marketing any business. Amanda's groundbreaking thought leadership has been covered by Inc Magazine, Forbes, Fast Company, Wall Street Journal, and Time Magazine.

In this episode, that is one of my all-time favorites, I speak with the highly accomplished, Amanda Slavin, Co-founder of CatalystCreativ and author of the best selling book, "The Seventh Level," whose wakeup call was marrying someone who was good for her by being good to her and also becoming a mom in her journey to feel like a whole and wholly at peace person. https://www.catalystcreativ.com/

As Founder & CEO of CatalystCreativ, Amanda Slavin has counselled global, national, and local organisations in planning for and achieving their branding objectives. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing. Sponsorships & partners:- Sons: Sons.ie | Sons.co.uk and use code KICKOFFSESSIONS40 for 40% off- ExpressVPN: ExpressVPN.com/kickoffsessions and get 3 extra months free- Buzzsprout: Buzzsprout.com and receive a $20 Amazon Gift Card(00:00) Sponsorships:  Sons.ie | Sons.co.uk(01:42) Introduction(02:40) Amanda's background & love for marketing  (05:21) The behaviors & tendencies of younger generations (09:21) How can brands evolve and stay relevant?  (12:34) The effects of Nike's marketing campaigns(13:45) High growth phase of startups & meaningful content (15:54) The 7 levels of engagement for customers & brands (18:31) Increasing engagement rates & building superfans (23:00) Investing in customer retention & loyalty (24:42) How do you improve relationships with your audience? (27:55) Making customers feel seen and special(29:40) The limitations to scaling for brands and individuals (31:54) Automation versus personalized messages  (34:45) The direct benefits from working in the detail  (38:47) Tim Ferriss & others providing a positive influence  (44:12) The Four-Hour Work Week by Tim Ferriss (46:31) Outro   Please leave a review:- Spotify: https://spoti.fi/36RrL9Y- Apple: https://apple.co/3uCwViFSocials:- YouTube: https://bit.ly/3HleVy2- Spotify: https://spoti.fi/3EE3FuG- Apple: https://apple.co/32ArW7D- LinkedIn: https://bit.ly/3FCS3JA- TikTok: https://bit.ly/314iZD6Services:- Career mentoring: https://bit.ly/3FCS3JA- Podcast consulting: https://bit.ly/3aYzm5w- Newsletter: https://bit.ly/3JqwkXAThis episode is sponsored by Sons. Please support the podcast and get 40% off your first order by using the discount code KICKOFFSESSIONS40. Sons IE: sons.ieSons UK: sons.co.ukSons are a men's health care brand that offers clinically proven, licenced hair loss treatments for less than the cost of a cup of coffee per day. - ExpressVPN: ExpressVPN.com/kickoffsessions and get 3 extra months free- Buzzsprout: Buzzsprout.com and receive a $20 Amazon Gift CardSupport the show

Has anyone ever inspired you to change your life in a significant way that made you healthier, happier, or more fulfilled? Inspiration is powerful, but it isn't easy. In this Passion Struck podcast, Amanda Slavin discusses the life-altering moment that changed her life and how to change lives by inspiring change in others. Like this? Please subscribe, and join me on my new platform for peak performance, life coaching, self-improvement, and personal growth: https://passionstruck.com/ Link for Amanda Slavin's Ted Talk featured in the podcast: https://www.youtube.com/watch?v=KCkYTz_lg3M How do you change lives by inspiring change? Thank you for Watching the Passion Struck podcast. In this episode, John R Miles and Amanda Slavin discuss her path from educator to author, speaker, and brand builder. We unpack why so many people are dissatisfied with their jobs and the cause of the low engagement we are seeing across all areas of the world. Amanda uses the Seventh Level Engagement Framework to discuss what is causing this disengagement and how she is changing lives today by inspiring change. We discuss the difference that positive inspiration can make in a person's life and how motherhood has changed her perspectives on life and career.  She also discusses her friendship with the Zappos founder Tony Hsieh and the positive influence he made in her life. New Interviews with the World's GREATEST high achievers will be posted every Tuesday with a Momentum Friday inspirational message! How to Change Lives by Inspiring Change Show Notes 0:00 Show Intro and Ted Talk 5:01 The 3 P's to finding purpose 13:33 What she learned from teaching Gen Zers 17:35 How motherhood changed her outlook 23:27 Why are so many disengaged? 30:19 How do you get engagement back? 35:57 Dealing with a hostile work environment 40:00 Her experience with Tony Hsieh, the Zappos former CEO 45:17 How do leaders become more engaged? 49:36 Create your own seventh level statement 54:50 Applying yourself to serve others 58:38 What she eliminated to make her more productive ENGAGE WITH AMANDA SLAVIN Amanda Slavin, a former Forbes 30 Under 30 honoree, is chairperson and Co-founder of CatalystCreativ, an award-winning community events agency specializing in audience engagement. Using the Seventh Level Engagement Framework from her best-selling book, The Seventh Level, she has advised multiple startups including HubSpot, Kiddie Kredit, Speakfully, SEEN, MyVillage, Official, and many more as well as a strategic angel investor and venture partner (OzoneX). Links *catalystcreativ.com (Company Website) *the-seventhlevel.com (Company Website) *amandaslavin.com (Personal Website) https://www.instagram.com/ajslavin/ https://twitter.com/AJSlavin ENGAGE WITH JOHN R. MILES * Subscribe to my channel: https://www.youtube.com/c/JohnRMiles * Leave a comment, 5-star rating (please!) * Support me: https://johnrmiles.com * Twitter: https://twitter.com/Milesjohnr * Facebook: https://www.facebook.com/Johnrmiles.c0m​. * Medium: https://medium.com/@JohnRMiles​ * Instagram: https://www.instagram.com/john_r_miles JOHN R. MILES * https://johnrmiles.com/my-story/ * Guides: https://johnrmiles.com/blog/ * Coaching: https://passionstruck.com/coaching/ * Speaking: https://johnrmiles.com/speaking-business-transformation/ * Gear: https://www.zazzle.com/store/passion_struck PASSION STRUCK *Subscribe to Podcast: https://podcasts.apple.com/us/podcast/the-passion-struck-podcast/id1553279283 *Website: https://passionstruck.com/ *About: https://passionstruck.com/about-passionstruck-johnrmiles/ *Instagram: https://www.instagram.com/passion_struck_podcast *LinkedIn: https://www.linkedin.com/company/passionstruck *Blog: https://passionstruck.com/blog/  

Today we sit down with Amanda Slavin, co-founder of CatalystCreativ; a platform where people and brands become connected through meaningful experiences. Amanda grew up in a small town where she knew everyone, she tried to optimize for popularity. Although the initial need to be popular was misguided, it led her to focus more on human connection, something she continued to pursue throughout her life. She kept this interest through a broken education system, night life, a psychedelic experience, yoga in India, her current work with CatalystCreativ, and her book “The Seventh Level.” Links From the Episode Amanda's Website CatalystCreativ Website Summit Series Website Seventh Level Website: Tony Hsieh Richard Branson Gary Vaynerchuk Good Teaching Is Not Just About the Right Practices - Sarah Gonser, 11/17/2020 Evaluating ‘No Child Left Behind' - Linda Darling-Hammond Why It's Harder For Women To Say ‘No' To Extra Work - Jenna Goudreau, 12/17/2014 Do Work That Matters - Ramsey Solutions, 02/25/2021 How to Learn to Be Alone and Happy About It - Jacqueline T. Hill, 01/25/2021 --- Support this podcast: https://anchor.fm/finding-founders/support

Amanda Slavin is a former educator with a Masters in Curriculum and Instruction, the #1 best-selling author of The Seventh Level, the Co-founder of creative agency CatalystCreativ, and was named Forbes 30 Under 30 for Marketing and Advertising. On this episode, we discuss what her background as a classroom teacher brings to her work in marketing, her journey to find balance in her work, and what it has been like to shift from CEO to an advisory role in her company. Additionally, Amanda shares some of the predictions for the education space now that COVID-19 has fundamentally shifted the relationship between parents and teachers. 

On the latest episode, we’re sitting down once again with Amanda Slavin, co-founder of CatalystCreativ. Amanda is all about engagement—and I thought it might be interesting to chat about it in the wake of COVID-19. Since we last spoke, Amanda became a mother, so we find out all about that, plus we dig into how engagement has changed during COVID, how creative has been transformed, and what engagement might look like in the future. We touched on a lot more. As always with Amanda, this was a great chat. Listen closely. A few of the things we discussed:Amanda’s book: The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and EmployeesBrand acupuncture mentioned in this LinkedIn article: The 5 Marketing Lessons We’ve Learned in 5 Years at CatalystCreativ“On Work” by Kahlil GibranApple’s video: How’s the whole working from home thing going for you?Amanda featured in Forbes: Working From Home Is Amplifying Your Workplace Issues. Here’s How To Fix It.

Amanda Slavin is Forbes 30 Under 30 entrepreneur for Marketing and Advertising, the #1 best selling author of The Seventh Level and CEO of CatalystCreativ. GOLDEN NUGGETS: 09:10 - The Blueprint of A Successful Business 10:20 - Amanda's successful blueprint 13:30 - How you can sell anything to any person in less than 15 minutes of talking with them 24:00 - Amanda's biggest risk in business 28:00 - Use business to do what you love 31:00 - How YOU can be on the Forbes list Would you like to know: * The Blueprint of A Successful Business * How To Live a Meaningful Life * How YOU can be on the Forbes list ...if so this episode is perfect for you. The Voltura Game SHOW is designed to bring together the best minds of our times so that YOU can have access and integrate their mindset, behaviour and business lifestyle, as a result, YOU can access your inner perfection, in a FUN, NEW and interactive way. Subscribe and stay updated: https://bit.ly/podcastvoltura. Our #23 guest is Amanda Slavin. She help companies define, assess and understand what engagement means so that they can connect with their customers and thrive based on meaningful metrics. She is also an active angel investor, advisor for HubSpot, TedX Speaker, and writer for Forbes, Entrepreneur, Business Insider and Huffington Post. Reach Amanda: www.amandaslavin.com www.catalystcreativ.com www.the-seventhlevel.com https://www.linkedin.com/in/amslavin/ --------- If you enjoy the podcast, would you like to leave a short review on Apple Podcasts/iTunes? This will help us to improve the experience and to create better and more powerful episodes in areas like mindset, motivation and business lifestyle. For past guests, please visit https://bit.ly/podcastvoltura. Interested in getting your own game? visit https://voltura.co Follow Voltura Game: Twitter: twitter.com/volturagame Instagram: instagram.com/volturagame Facebook: facebook.com/volturagame YouTube: https://www.youtube.com/channel/UCwBUd5Y2N_lG1rizGq8mUwA Support this podcast at — https://redcircle.com/the-voltura-game-show/exclusive-content

Amanda Slavin is the Co-Founder and CEO of the award-winning brand consulting firm CatalystCreativ, which she founded in 2012 with her partner, Tony Hsieh. She is the author of The Seventh Level, and the creator of the Seventh Level Engagement Framework. Employing this proprietary engagement assessing and enhancing methodology, Amanda guides brands like Coca-Cola, Google, and We Work to more meaningfully connect with their customers, to improve their bottom lines. Amanda has spoken at events like SXSW, TED, and INBOUND about the Seventh Level, the future of audience loyalty, and how to more deeply engage with employees. Her writing has been featured in outlets muchas Inc., Forbes, Fast Company, the Wall Street Journal, and Time. She lives in New York City with her husband and her cockapoo.  Connect with Amanda  Website: www.the-seventhlevel.com; www.catalystcreativ.com LinkedIn: https://www.linkedin.com/in/amslavin/ Facebook: https://www.facebook.com/ajslavin Twitter: @ajslavin Instagram: www.instagram.com/ajslavin

Amanda Slavin is the founder and CEO of the award-winning brand consulting firm CatalystCreativ. Amanda guides brands like Coca-Cola, Google, and Hubspot to do good for the world without having to sacrifice their bottom line. To do this, she utilizes her proprietary method for quantifying and scaling engagement known as the Seventh Level Engagement Framework. She's spoken at events like SXSW and TED about how this framework is the future of meaningful connection, and had her work featured in Inc. magazine, Forbes, Fast Company, Wall Street Journal, and Time magazine. Learn more about Amanda Slavin HERE. The host is Peter Jumrukovski a Real Estate Agent, World medalist and Author with the mission to help at least 10 million people in 10 years to accomplish their dreams. For more information visit: http://www.ilovesuccess.co Sponsor: CallCast - Turn phone calls into podcasts - https://callcast.co Music and Production: Tobi Fanoiki Advisor: Malick Jarboh

There's no getting around it, success in CPG requires this one thing: Repeat purchase.  But how do you get someone not just to try your product, but to come back to you again and again? How do you build a brand that connects on a deep level, and is built for the long term?  This week on Brand Builder we learn the key just might be in creating a "ripple of impact." This week’s featured interview is with Amanda Slavin, a Marketing Strategist & Brand Engagement Expert expert, bestselling author, and the CEO and co-founder of CatalystCreativ. Amanda has worked with marquee brands like Coca Cola, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, helping them understand how and why Millennial and Gen Z consumers gravitate towards one brand over another.   She also understands how brands connect on a Direct to Consumer level - probably because Zappos’ founder Tony Hsieh is one of her mentors.  Speaking of Tony, we also spend some time talking about holacracy, the system of self organization she uses internally at Catalyst, and that she picked up from Zappos. What we found most interesting was that before she was Amanda Slavin, Catalyst CEO, she was Ms. Slavin, a first grade teacher with a Masters in Education from the University of Connecticut. As she tells us in this week’s interview, Amanda is grateful for her experience as an educator, and actually applies the engagement principles she developed in grad school to her client work.  Through education and engagement, Catalyst helps its clients reach Millennials and create a “ripple of impact” - and lasting value for brands.

CatalystCreativ Cofounder/CEO and Author of The Seventh Level Amanda Slavin shares her career journey and new engagement framework.

Marketing is like cheesy covered broccoli; it can taste good and be used for good too.” Amanda Slavin is the engagement innovator. While writing her thesis for her accelerated Masters program at UCONN, Slavin was inspired by her formal teaching education and her event organizing side-hustle to develop a framework for engaging a brands' customers at the highest level. Cue The Seventh Level, the product of Slavin’s radical thinking and the system that has helped her brand consulting firm, CatalystCreativ, rise to the forefront of the industry. The Seventh Level, a recently published book and long-standing framework for engagement, focuses on how brands can turn passive consumers into active participants. It’s been adopted by Google, NPR, CocaCola, the Oakland Raiders, the Nature Conservancy, and many, many more! In this episode, Amanda Slavin sits down with Learning Life host Jon Tota to discuss brand acupuncture (and many more of her redefined phrases), the effect of digital experiences on human engagements, and truly connecting with a target audience. Want to learn more about Amanda Slavin?  Find her on LinkedIn: https://www.linkedin.com/in/amslavin/ And her personal website: https://amandaslavin.com/ Check out CatalystCreativ here: https://www.catalystcreativ.com/ Check out The Seventh Level: https://the-seventhlevel.com/ And buy the book here: https://www.amazon.com/Seventh-Level-Transform-Meaningful-Engagement-ebook/dp/B07YL59HPT Visit www.learninglifeshow.com to hear more!  

On Episode 134, Amanda Slavin, who runs an agency—CatalystCreativ—that focuses on engagement through design, experiences, and marketing strategy, is with us. She has a book called The Seventh Level, which is based on an engagement framework she uses with her clients. In part one, we touched on a constituency that is often ignored when we think about engagement—employees. Links of InterestCatalystCreativ Amanda Slavin on LinkedInThe Seventh Level book

Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes' but humans are desperate for more. What do we do with these ‘likes.' How do we build from there? Whether it's taking care of employees or courting customers it's time we start striving for a higher level of connection. Whether it's taking care of employees or courting customers it is imperative to always strive for a higher level of connection. You've heard me say it before-  in today's world the businesses that are the most successful are the ones who consider seeing people as more valuable than serving them. The more personalized the approach, the deeper the engagement. We have the access and technology to deepen engagement, now we need to learn how to use the tools rather than let the tools use us.  To dive deeper into fostering impactful engagement with both customers and employees, I've brought on best-selling author and marketing strategist Amanda Slavin.  As Founder & CEO of CatalystCreativ, Amanda has counseled global, national, and local organizations in planning for and achieving their branding goals. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing. She's spoken at SXSW, TED, Summit Series, and INBOUND about how The Seventh Level Engagement Framework is the future of meaningful, personal connections. To unlock your seventh level of engagement, download this episode now.  THE WARRIOR OF RESILIENCE  “Create a pathway for people to stay committed.” -Amanda Slavin Highlights - Social Media has muddled the meaning of engagement. It has impacted our understanding of who we really are as people.  Engagement is the antidote to apathy. Companies can really inspire, they just need the right tools and infrastructure to do so.  Employees should be viewed as internal customers and treated the same way external customers.  The Seventh Level statement will serve as your starting point and personal north star.  The biggest problem in branding is the disconnect between what they think they are saying and how they are really being seen.  Once the Seventh Level of engagement is reached, it is important to really take care of customers beyond a loyalty program. How can this engagement be the most personal? Guest Contact - Amanda's Website Amanda's Twitter Amanda's LinkedIn Amanda's Book: The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees Learn more about The Seventh Level Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn      

Amanda Slavin (@AJSlavin) is the founder and CEO of the award-winning brand consulting firm CatalystCreativ, the author of The Seventh Level, and the creator of the Seventh Level Engagement Framework. Amanda guides brands like Coca-Cola, Google, and WeWork to more meaningfully connect with their customers and to improve their bottom lines. Amanda has spoken at events like SXSW, TED, and INBOUND about the Seventh Level, the future of audience loyalty, and how to more deeply engage with employees. Her writing has been featured in outlets such as Inc., Forbes, Fast Company, the Wall Street Journal, and Time. Visit Amanda at https://amandaslavin.com/, www.the-seventhlevel.com/book, www.the-seventhlevel.com, and www.catalystcreativ.comhttps://JordanParis.com/ep166

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Hey there word nerds! Today, I have the pleasure of interviewing my friend and fellow New Yorker, Amanda Slavin. Amanda is the founder and CEO of the award-winning brand consulting firm CatalystCreativ, the author of The Seventh Level book, and the creator of the Seventh Level Engagement Framework. She uses this framework to guide brands like Coca-Cola, Google, and HubSpot to connect more meaningfully with their customers and improve their bottom lines. So you may be wondering, “How does this apply to us writers?” Amanda and I were chatting over coffee some time ago, and as she described the 7th Level framework, I started to see connections between this marketing framework and how we as writers create books as an experience for our readers. Amanda has spoken at events like SXSW, TED, and INBOUND about the Seventh Level and her writing has been featured in places like Inc., Forbes, Fast Company, the Wall Street Journal, and Time. She lives in New York City with her husband and her cockapoo. In this episode Amanda and I discuss: How the “Seventh Level” framework applies to writers The origins of the Seventh Level How a Seventh Level statement applies to literary themes Using levels 1-3 keep your target readers engaged Using character change to inspire and connect with readers Plus, her #1 tip for writers. For more info and shownotes: www.diymfa.com/279

On this episode of the WedgeCast we have Amanda Slavin, CEO & Founder of CatalystCreativ and author of The Seventh Level ( https://www.amazon.com/Seventh-Level-Transform-Meaningful-Engagement-ebook/dp/B07YL59HPT/ref=sr_1_1?keywords=amanda+slavin+the+seventh+level&qid=1569966551&s=gateway&sr=8-1&tag=scribemedia-20 ). We are so excited to check out Amanda's book! It dropped today so you can go get it here ( https://www.amazon.com/Seventh-Level-Transform-Meaningful-Engagement-ebook/dp/B07YL59HPT/ref=sr_1_1?keywords=amanda+slavin+the+seventh+level&qid=1569966551&s=gateway&sr=8-1&tag=scribemedia-20 ) ! Here is the link discussed at the end of the episode as well: https://geni.us/seventhlevel ( https://geni.us/seventhlevel )

The CEO of CatalystCreativ was the spark for a huge change in Cal’s business and life — and this conversation gets to finding the essence in yourself and using it to be your best. It also applies to companies. Amanda has worked on projects with WeWork, Coca Cola, The Raiders and The Nature Conservancy, and designed a strategy that transforms businesses through meaningful engagement with customers and employees. The recipe to her company’s secret sauce is detailed in her upcoming book: The Seventh Level. And this conversation will inspire everybody to look at themselves and/or their businesses through a new lens.

Long before brands and influencers were worrying about Instagram’s intricate algorithms, or how to increase engagement, Amanda Slavin was a hop, skip and jump ahead of the curve. In this episode, Amanda reveals the secret sauce behind growing brand engagement, how to connect with others and how we can find our identity. Amanda Slavin is the founder and CEO of CatalystCreativ and was honoured on the Forbes 30 under 30 list in 2015. See acast.com/privacy for privacy and opt-out information.

Amanda Slavin is the CEO of CatalystCreativ, an experience studio that creates educational and inspirational events for cities, brands or movements. "You're giving an opportunity for these younger generations to be a part of your brand, a part of your identity, be a part of your story, versus trying to shove a product down their throats." - Amanda Slavin. Learn more at karagoldin.com/27

Amanda's company started as a community design firm and morphed over time to what they are today, a combination experiential agency/brand consulting firm. The company activating customers into brand loyalists, into ambassadors, into advocates, so that they can grow their business, helping brands transition passive customers to active participants in shaping their brand's story. Amanda's Dad, a big sports fan, forced her to watch every sport when she was growing up. Her background is in the sports bar industry, Between the two, she knows the value of sports in community-building. When the LA Raiders transitioned to Las Vegas, CatalytCreativ designed the opening ceremonies to feature local residents. Las Vegas is unique in that it has only 2 million permanent residents and hosts 40 million visitors a year, and the transition came after the tragic October 1, 2017 concert massacre. The message of the program was that the Raiders were not asking anything from the community, but were there to support it. The Raiders gave LA something to rally around. This experience illustrates what Amanda calls the highest level of audience engagement, “when your personal values and beliefs align with the brand's message.” She believes the Golden Knights hockey team and the raiders have had a unifying effect on Las Vegas, helping “to build internal community, and also external community with the rest of the country,” because now Las Vegas is “part of a larger story.” Amanda presented “The Most Important Way to Engage Your Audience and How It Impacts Your Bottom Line: The 7th Level” at HubSpot's 2018Inbound Conference. The 7 levels is a framework for goal-setting, , business, and customer connection. That strategy was from the foundation of these 7 levels. The highest level is called literate thinking. It's when your personal values and beliefs align with the brand's message 1) Disengagement is when you're avoiding or idle from a task 2) Unsystematic Engagement. It's when you're confused by the messaging 3) Frustrated engagement is when the customer wants to engage, but is distracted by These first three levels are about finding your customers and building trust. The next three are about amplification, which involves asking things of these people. 4) Structure-Dependent Engagement, such as “comment below,” “give me your email,” “like my post.” And social media marketing campaigns 5) Influencer marketing—piquing someone's interest to get them to engage with your brand. 6) Critical Engagement—transforming someone to set goals and transform their own lives. 7) Literate Thinking—your personal values and beliefs align with a brand's message delight. How do you delight customers?   Details on Seventh Level strategy ( field guide, worksheet, and blog) are available on the-seventhlevel.com.   . CatalystCreativ on LinkedIn. (No “e” at the end; we creatively spell it.) Amanda Slavin on LinkedIn, and then I'm @ajslavin on every other social platform. The company website is catalystcreativ.com.

Hosts: David Adler, Beth Kormanik Guest: Amanda Slavin In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Amanda Slavin, the C.E.O. and founder of experiential marketing agency CatalystCreativ. Slavin dives into the seven levels of event engagement and how brands can utilize them, and gives examples from the massive Global Citizen Festival in New York. She also shares how to determine if you’ve engaged guests properly, how data can personalize the experience for highly engaged guests, and how to appeal to millennials and Generation Z. Download or subscribe to the show at bizbash.com/gathergeeks. Running time 58:50.

You always hear the key to online marketing is content, but what does that really mean? How do you know if you have good content and how do you know if you’re reaching the right people? Content is not just text, it’s everything a brand does. It’s basically anything where a customer is engaging with your brand. Jenny Rooney, editor of CMO Network, shares some tips on how to make good content and optimize it to increase your reach. Amanda Slavin, CEO and founder of CatalystCreativ, a full service experiential marketing agency, says that you have to emotionally connect with your internal teams and with your audience to change the way they experience your brand. She shares the seven levels of engagement to guide you exactly how to do that. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

As a business owner I am hiring Millennials for my team and they are hiring me as a business coach and mastermind leader so I love learning how to understand and serve them better. Amanda Slavin, CEO and founder of CatalystCreativ has built an incredible agency that helps brands connect with Millennials. We cover: Why generations of people behave in ways different from previous or subsequent generations? What motivates Millennials, and how does that factor into business? Whether you’re creating a new marketing plan, designing a new product or service, or looking to hire, it’s crucial to understand people’s motivations, and Millennials and Generation Z are a huge market.   Key Takeaways: [:50] This is a throwback to Natalie's favorite interview from 2015 — an interview with Amanda Slaven discussing Millennials and Generation Z. [2:43] Natalie still has some spots left for Masterminds starting in January! [6:10] Where did Amanda grow up, and what was she like as a little girl? [8:22] What is Amanda working on right now? [9:00] What is the Millennial generation? How has Amanda found that the Millennial generation wants to be engaged with differently? [16:21] It is important to understand each generation, because the things that motivated previous generations may not necessarily motivate Millennials or Generation Z. [18:26] What are some campaigns that have been successful in engaging Millennials or Generation Z? [22:12] What is the Downtown Project? [25:19] How did Amanda get to where she is today? [29:15] Entrepreneurs aren't often sure how to connect with large corporate clients. What has Amanda’s experience been building relationships with different brands? [33:24] How has Amanda built a team of people that work best with her? How does she manage her team through the use of technology? [37:13] What is Amanda most excited about for her business? [39:06] Get in touch with Amanda through her website or social media! [41:32] Natalie shares how Amanda’s business has evolved since this interview was conducted, and her key takeaway from Amanda's experience.     Join the BizChix Community     Connect with Amanda Slavin: ● CatalystCreativ ● Twitter ● Facebook ● Instagram ● LinkedIn   Mentioned in this Episode: ● Think and Grow Rich for Women, by Sharon Lechter ● GlassFrog ● Google+ ● Google Drive ● Box ● Slack ● Evernote ● Life is Beautiful   Other BizChix Episodes Mentioned: ● “296: Best of 2014 — Interview with Think and Grow Rich for Women Author, Sharon Lechter”

The 8 biggest takeaways from my 2015 guests.  While I learn something from EVERY SINGLE guest, some of the wisdom hits me deeper and I’m sharing 8 huge takeaways from those interviews today. These are guests that caused me to think differently, behave differently or consider adding a new layer to my business. Katie Davis Ep 169: Video Marketing with Katie Davis | Bestselling Author | Podcaster | Marketing Expert Katie Davis‘ picture books and young adult novels from traditional publishers Harcourt, S&S, HarperCollins, and Diversion Books have sold over 250,000 copies, which is why she then independently published How to Promote Your Children’s Book, a marketing guide for writers which debuted at #1 on Amazon.   Website: katiedavis.com | Twitter: @KatieDavisBurps Nicole Walters 199: Mentors and Masterminds with Nicole Walters @NapturalNicole of Monetize Thyself Nicole Walters brings her expertise in monetizing multibillion dollar corporations to you- stay at home parents to small business owners- with her affordable and entertaining webinars, and private monetization coaching. Using her trademarked Pitch & Pray™ method, Nicole will help you embrace the ‪#‎monetizethyself™ mindset, and realize your brands fiscal goals. Website: monetizethyself.com | Twitter: @NapturalNicole Amanda Slavin Ep 168: Marketing to Millennials and Gen Z with Amanda Slavin of CatalystCreativ Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that designs experiences for brands to tell their story in a more impactful way funded by the Downtown Project, (the 350 million dollar city-as-a-start-up project funded by Tony Hsieh CEO of Zappos) most known for CatalystCreativ’s monthly speaker series, Catalyst Week in Downtown Vegas. Website: catalystcreativ.com | Twitter: @CatalystCreativ Roseanne Cook Ep 175: The Productive Home: Tips for Every Life Stage with Roseanne Cook Roseanne Cook is a teacher, wife, mother, best friend, grandma, sister and admired home maker. She is also host Natalie Eckdahl’s Mom and Mimi to Natalie’s three kids. Join this special conversation as Roseanne shares how she created efficiency in her home from the time she was in college through her current empty nest stage and everything in between. Laurie Brucker Ep 165: LA’s Best Personal Stylist – Laurie Brucker of LaurieBstyle LLC Named “LA’s go-to stylist” by the Los Angeles Times in 2012 and “LA’s best personal stylist” by CBS in 2013,certified image consultant and speaker, Laurie Brucker of LaurieBstyle LLC, is all about everyday people dressing with heart. She believes to live an inspired and desired life, all you need is a great belt and an open mind. Website: lauriebstyle.com | Twitter: @Lauriebstyle Jenna Edwards Ep 178: Your Life Can Change in Seven Seconds with Jenna Edwards Jenna Edwards is a Speaker, Writer, Producer andHow-To expert who loves to do and share what she has learned. Hear how a bit part on Buffy the Vampire Slayer and a horrific accident both lasting just seven seconds changed the course of Jenna’s life. Now Jenna strives to empower people to be the best they can be, to infuse their personalities into everything they do and to show through her own story of survival that you really can overcome anything and create the life of your dreams. Website: jennaedwardsmedia.com | Twitter: @CreateWithJenna Dr. Romila Mushtaq 192 & 193: Dr. Romie on Setting Intentions | @DrRomila #mindfulness Romila “Dr. Romie” Mushtaq, M.D., ABIHM, is a traditionally trained neurologist with additional board certification in integrative medicine.  Dr. Romie helps individuals and audiences learn to heal from stress-based illnesses such as insomnia, anxiety, and career-burnout.  Her mindful living program, Mindset Matters, is based in neuroscience, positive psychology, and mindfulness. Website: brainbodybeauty.com | Twitter: @DrROMILA Patricia Walsh Ep 145: Blind World Champion Triathlete – Patricia Walsh Diagnosed with a pediatric brain tumor, Patricia Walshbecame partially blind at age five and lost the rest of her sight at age fourteen.  Today, Walsh is a world champion triathlete, award-winning engineer, and author of BLIND AMBITION:  How To Envision Your Limitless Potential And Achieve The Success You Want.  She is currently training for the 2016 Paralympics in triathlon. Website: blindambitionspeaking.com | Twitter: @BlindAmbitionSp Thank you so much for listening.  If you enjoyed the episode, please SUBSCRIBE in iTunes and leave a rating and or review.  This helps the show rank higher in iTunes search results! Click here to join the Biz Chix community (free) and get an invitation to our Private Facebook Group for Female Entrepreneurs Help Support the Biz Chix Podcast and Community via:  

Click for Shownotes Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that designs experiences for brands to tell their story in a more impactful way funded by the Downtown Project, (the 350 million dollar city-as-a-start-up project funded by Tony Hsieh CEO of Zappos) most known for CatalystCreativ’s monthly speaker series, Catalyst Week in Downtown Vegas. She earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. She started with Paige Management in 2009 and built the events, marketing, social media, online marketing departments from the ground up. She launched the Ainsworth, (number 1 sports bar 3 years in a row by Zagat) with no social media, using only grassroots marketing to do so. She oversaw partnerships with Axe/Unilever and Madison Square Garden, as well as created and spearheaded from the ground up a 16 week activation for LVMH for their new product Moet Ice in 2010 overseeing and activating a 16 week launch of events, tastemaker dinners and experiential marketing in a 15 bedroom estate in Watermill NY. Amanda was listed on this year’s Forbes 30 Under 30 for Marketing and Advertising. Inside This Episode Motivational Quote “Are you bored with life? Then throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you never thought could be yours.” – Audrey Hepburn (Do what you love!) Must Read Book Productivity Tool/Tip glassfrog.holacracy.org Other Resources BizChix Episodes mentioned in this episode Connect with Amanda catalystcreativ.com Twitter Facebook LinkedIn Instagram Thank you so much for listening.  If you enjoyed the episode, please consider subscribing in iTunes  and Stitcher and leaving a rating and or review.  This helps us continue to be featured in New & Noteworthy so that more people can find us. Click here to join the Biz Chix community Thank you to our Sponsors:     

Amanda Slavin is a former teacher and event planner who just happened to be given a great opportunity... to build communities with some of the world's top minds in business and creativity. That opportunity birthed CatalystCreativ, a one-of-a-kind "community design firm" that focuses on developing ecosytems that foster seemingly serendipitous moments of networking, education, and collaboration. Her firms first client? Tony Hseih's Downtown Project, a $350 million dollar effort to rethink downtown Las Vegas and the world at large. Now her company's sights are set on new cities, brands, and organizations in need of inspiration. On Innovation Crush, Amanda shares her journey, her passion, and the inherent nuances of creating a truly unique method of inspiring the world to think greater. www.catalystcreativ.com