Podcast appearances and mentions of chris lochhead

  The Ruckus Report Quick take: As California mandates AI literacy in schools, education leaders face a critical choice between teaching basic AI operation and empowering students to reimagine what's possible with AI fluency. Meet Your Fellow Ruckus Maker Hannah Grady Williams is the Chief Rebel at d'Skills, where she helps students transform their passions into real-world projects using AI. Starting college at 14 and graduating with her bachelor's at 18, Hannah brings a fresh perspective to education innovation. Chris Lochhead calls her "one of the most important voices in education today." Breaking Down the Old Rules

      Hannah's story began in a blue pickup truck at age 12. Sparked by this intro to business by her dad, she went to college early, graduating with her bachelors at 18.   Now, Hannah is the Chief Rebel at d'Skills - a hub where students turbo-charge their passions with AI, then convert them into paid, real-world projects. Chris Lochhead calls her "one of the most important voices in education today" and a school administrator called her "offensive to some." Show Highlights   avoid obsolete education and turbocharge student passion with AI The Skills. Unique differentiation for students to build income and professional networks at school.  Challenge negative perceptions surrounding AI with these top tools. Expedition AI is an innovative educational approach critical for an AI-driven future.  Internships for students without needing extra staff or an IT specialist.   AI is going to touch every single career.  Are your students future ready? 71% of the employers are not hiring people who don't have AI skills. Get d'Skills to develop AI literacy for your students.            “I'd want a Ruckus Maker to remember that students are capable of so much more than any system curriculum any of us could possibly imagine. And if we can find that one part of them to unlock, if we can be that person who helps unlock that potential, then we've done our job. That's our job as educators, as mentors, and as people who inspire kids, is to unlock that one bit of potential. And once they can do that and turbocharge that with AI, they're gonna be unstoppable.” -Hannah Grady Williams       Join Expedition AI for Schools here!!     Get the episode transcript here!   Hannah's Resources & Contact Info:   2024 Work Trend Index Annual Report: AI at Work Is Here. Now Comes the Hard Part d'Skills Projects students have completed: d'SKILLS DISPATCH Free sprints: 1 Day AI-Project Sprints! — d'Skills Join Expedition AI for Schools here. Linkedin Read my latest book! Learn why the ABCs of powerful professional development™ work – Grow your skills by integrating more Authenticity, Belonging, and Challenge into your life and leadership.   Read Mastermind: Unlocking Talent Within Every School Leader today! Apply to the Mastermind The mastermind is changing the landscape of professional development for school leaders. 100% of our members agree that the mastermind is the #1 way they grow their leadership skills. Apply to the mastermind today!   How We Serve Leaders   The School Leadership Scorecard™ Identify your highest leverage areas for growth this year in 10 -minutes or less.    https://betterleadersbetterschools.com/scorecard   Month-to-Month Principal Checklist As a principal with so much to do, you might be thinking, where do I even start?   When you download The Principal Checklist you'll get 12-months of general tasks that every campus need to do Space to write your campus specific items. Space to reflect and not what worked as well as a space of what didn't work Go to https://betterleadersbetterschools.com/principal-checklist to download now.   Ruckus Maker Mindset Tool™ The “secret” to peak performance is ot complicated.  It's a plan on how to optimize the five fundamentals found in The Ruckus Maker Mindset Tool™. https://betterleadersbetterschools.com/mindset   The Positive Spotlight Tool™ Energy flows to where attention goes! If you want to get more of what you want, when you want it as a school leader I have a tool for you…   Download The Positive Spotlight Tool™ for free here: https://betterleadersbetterschools.com/positive   The Ruckus Maker 8-Step Goal Setting Tool™ Are you ready to accomplish more? With less effort and in less time? When you download The Ruckus Maker 8-Step Goal Setting Tool™  I'll send you the tool and a short 8-minute coaching video that shows you how to work smarter, not harder…and create more value for your school campus.   Download The Ruckus Maker 8-Step Goal Setting Tool™  for free at https://betterleadersbetterschools.com/goals SHOW SPONSORS:     Quest Food Management Services   Quest Food Management Services provides high-quality, scratch-made food in K-12 schools and universities across the country, prioritizing the health and wellness of students and elevating the cafeteria dining experience.  Quest offers a full-service approach to their school partners, bringing 40 years of expertise through every stage of program development and nurturing a true sense of community through interactive events such as student food committees. For more information about Quest Food Management Services, www.questfms.com     IXL IXL is the most widely used online learning and teaching platform for K to 12. Over 1 million teachers use IXL in their classrooms every day for one reason: They love it. Visit IXL.com to lead your school towards data-driven excellence today.   Copyright © 2024 Twelve Practices LLC      

 Small talkAmazon slows Prime delivery - takes up to 5 to 7 days (01:30)Shoutout to Greenville, South Carolina community - Social House Club will officially launch in January, a co-working place where you can work and play (04:20)Pepsi brings “pilk” to the masses with Lindsay Lohan Holiday ad. (06:30)Burger King airdrops 65,000 codes for free whoppers in Times Square and on social media (07:28)Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story' (09:17)Rad News:Last episode - David Caldwell, Ex-NFL player and part of NFL Alumni Association and the 300th Episode with Chris Lochhead (11:20) Sponsors:Branded Bills: Beanies and a holiday gift guide (13:20)RADCAST20 = 20% off on the entire purchase Social Media Holidays:December 9: Christmas Card Day #ChristmasCardDay (14:27)National Pastry Day #NationalPastryDay #PastryDayWorld Techno DayNational Salesperson Day #SalespersonDayDecember 10: Nobel Prize Day #NobelPrize (16:00)National Lager DayGingerbread Decorating DayDecember 11: National Noodle Ring Day (17:15)December 12: Poinsettia Day #PoinsettiaDay (17:54)December National Cream Cheese FrostingDay13: National Cocoa Day #NationalCocoaDay (18:20) Social Media NewsWhatsapp starts rolling out 3D avatar users that can be used as profile photos or custom stickers (18:48)Apple Music is getting a new karaoke-like feature called "Apple Sing" which will turn tens of millions of its top songs into karaoke tracks (20:55)Google Search's new topic filters make it easier to refine or expand searches (22:15)Snapchat is testing Lenses with power-ups and upgrades that you can buy (24:14) Marketing NewsWhy Coca-Cola is launching a holiday movie series on Amazon Prime Video. (25:48)Netflix's ad-supported tier launches today in the U.S., entering a crowded field competing not only with category rivals like HBO Max and Disney, but also social apps like YouTube, Twitch and TikTok which are grabbing the attention of young viewers.  (28:28)

The ultimate question for every creator, marketer, and entrepreneur is if you read and consume your content for the first time, would you go and say -that's legendary content! If you're a creator when your shit goes out, do you rush to consume it? Are you the biggest fan of your content? Because if you're not, it's telling you something. - Chris Lochhead This week Sachit (@sachitgupta) chats with Christopher Lochhead (@lochhead). Chris is the thirteen-time #1 bestselling CoAuthor of Play Bigger, Snow Leopard, and Category Pirates and #1 charting business dialogue podcaster, who is best known as a "godfather" of Category Design. He's been an advisor to over 50 venture-backed startups, is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and entrepreneur. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. (2:37) - Chris and Sachit's first conversation (06:45) - Chris's content matrix and approach to becoming a great creator (11:52) - The obvious content and how so many books fall into that category (22:20) - Live example of how Sachit can take his non-obvious content and reach an audience (25:17) - How to make a difference at scale (27:41) - Different types of thinking (32:24) - Figuring out what your category is, using your existing point of view (41:24) - How Sachit has helped Chris identify that he has fallen into a trap (43:27) - Why creators become creators (46:18) - The only sane reason to use social media platforms (49:45) - The big creator lie (51:08) - Chris's category — science research (55:10) - The evils of hustle porn culture (57:27) - How to monetize insight, not envy (01:10:44) - Deep dive into category design and examples of obvious and non-obvious content (01:12:04) - Why non-obvious content and ideas are the ones that scale (01:15:26) - The content trap (01:17:47) - How niching down super tight can make you more money (01:22:48) - Category designers that inspire Chris (01:26:39) - One person he is grateful to (01:27:46) - Chris's definition of a conscious creator (01:31:12) - What he is most excited about in the coming years

Key Points: David talks about category creation and conversational marketing (01:05) I give my thoughts on category creation and category design, with a quote from Chris Lochhead (03:50) David talks about the downsides of category creation, and Drift's success was a bet (4:50) I give my thoughts on the pitfalls of category creation, with a clip from Gainsight CEO Nick Mehta (07:40) David discusses the cost of category creation, and how Drift had to look for low-cost, high-reward ways to build mental availability (09:45) I give my thoughts on the surround sound effect, with a quote from Alex Birkett (15:10) I give my tops tips on generating mental availability, with a clip from Les Binet on the 60/40 rule(17:10) David gives his thoughts on commoditization and competition emerging in the category (20:25) David talks about the cycle of technology in SaaS (21:55) David discusses the death of product-based differentiation (23:30) I give my thoughts on product-led growth as a transient competitive advantage (24:15) David discusses Drift's failure to create a 'revenue acceleration' category (24:55) I give my thoughts on Drift's learnings and strategic narrative, with a clip from Andy Raskin (26:30) David gives his thoughts where the market is going next (27:50) David talks about how SaaS has to pivot to become customer-centric, not business-centric (29:20) David discusses their next milestones and the value of teams and the human component (30:10) Wrap Up (31:00) Mentioned:HubspotGainsightSlackGoogle AdsFacebook AdsSaaStrChris LochheadMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Very slow episode but I chat about Chris Lochhead's idea that you need to prove to your self you can succeed before you are 40. If you don't you are screwed. At least that's what he says. I also talk about looking at the bright side.

I recap somethings that happened yesterday including my retainer making its way out of my mouth, some things Chris Lochhead said, and some thought David Perell had.

Don't try to beat the competition. Instead make it irrelevant by: Defining a new category Developing the category Dominating the category Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode. 

Christopher Lochhead is a #1 Best Selling Amazon Author and “Top 30” rated Podcaster who now hosts the podcast “Follow Your Different.” He’s been an advisor to over 50 venture-backed startups, and a former three-time Silicon Valley Chief Marketing Officer, and he’s the co-author of two best selling books. Chris' story is anything but ordinary. He went from being a kid with a paper route who got kicked out of high school to starting an Information Technology Company, Mercury Interactive, and selling to HP for $4.5 billion.  “Sometimes in life you just jump off the high dive and start swimming,” said Chris. Find out how Chris lives a legendary life. Download my podcast interview with Chris here on iTunes! Once you're inspired by Chris's story we would love to read your review. http://bit.ly/AmandaNachmanPodcast  

In this episode of our Digital All-Stars series, Bob Evans and Chris Lochhead discuss exponentialists vs. incrementalists, how Airbnb couldn’t get arrested, and how Henry Ford was not improving on the horse. See acast.com/privacy for privacy and opt-out information.

On today’s episode of the Mission Daily, Chad and Chris Lochhead of the Legends and Losers podcast discuss why advertising your podcast doesn’t work and the pitfalls of censoring yourself. Also, Chris shares a motivational message you’ll want to hear. To view the full show notes and more, go to themissiondaily.com The Mission publishes the #1 newsletter for accelerated learning. Join our community of hundreds of thousands at themission.co/subscribe The Mission creates custom media for world-class companies. To connect with our team of creatives, please reach us at info@themission.co

Chad was a guest on the Legends and Losers Podcast with Chris Lochhead. In part one of this two-part interview, they discussed the structure of the Mission's business model, the keys to successful marketing, and what the greatest content companies have in common with each other. To view the full show notes and more, go to themissiondaily.com The Mission publishes the #1 newsletter for accelerated learning. Join our community of hundreds of thousands at themission.co/subscribe The Mission creates custom media for world-class companies. To connect with our team of creatives, please reach us at info@themission.co

Chris Lochhead is founder of LOCHHEAD Enterprises, Inc., and previously held positions as chief marketing officer for Mercury Interactive (acquired by HP), and Scient. He is an Amazon #1 Best Selling co-author of “Niche Down: How To Become Legendary By Being Different" and the Harper Collins' "instant classic,” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets."He is also the host of “Legends & Losers” which has been called "The Podcast Silicon Valley Needs." New York Times bestselling author Hal Elrod says the show is, "one of the best podcasts of all time." Known for raw, authentic dialog with humor that is "just off enough, to be totally on." Legends & Losers is the podcast for people who want to design a legendary life and a legendary business. Visit Chris at www.lochhead.com. See acast.com/privacy for privacy and opt-out information.

Christopher Lochhead is one of the pioneers of the “Authentic Dialogue” category of podcasts, a best-selling author and three-time Silicon Valley, public company CMO. He stands out for his unique point of view, sense of humor, hard-fought experience and whisky stained mind. In Christopher’s new book, Niche Down: How to Become Legendary by Being Different, he and co-author Heather Clancy go deep, taking you on a fun, practical, example-packed look at what it takes to design and dominate your own niche. They blow up the idea that the path way to success is building a brand and instead teach you how to “Niche Down” and become known for a niche that you own. “The Magical Mystery Tour of Authentic Conversations”Listeners love Legends & Losers because it is not your typical formulaic “interview show.” Instead it’s one of the few real, raw, authentic dialogue shows. From Elon Musk’s first investor Nancy Pfund, NBA legend Bill Walton, New York Times bestselling author Sebastian Junger, the cofounders of John’s Crazy Socks, 4-Star General Stanley McChrystal to convicted murderer-turned motivational speaker Will Little, Christopher has remarkable conversations with hundreds of legendary thinkers from Silicon Valley and beyond. Christopher says Niche Down is for someone wanting a legendary career, and for “small-eentrepreneurs” looking to make a mark on the world. It’s the first book on category design for smaller businesses and individuals. Contact Christopher: Linkedin: Linkedin.com/christopherlochhead Twitter: Twitter @lochhead Facebook: facebook.com/christopher.lochhead Website: legendsandlosers.com PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation   #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.     Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.     Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

This week on DisrupTV, we interviewed Michael Skok, Founding Partner & Co-Founder at Underscore VC, Richard Dulude, Principal & Investment Manager at Underscore VC, Karla Friede, CEO & CO-Founder at Nvoicepay, Heather Clancy, Editorial Director at GreenBiz Group, and Christopher Lochhead, Host at Legends & Losers Podcast. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

TVC082 Life After Awesome With Chris Lochhead What To Do Next When You've ‘Made It' This weeks show is with special guest and entrepreneurial guru, Chris Lochhead, co-author of Play Bigger and also the master behind the Legends and Losers podcast Chris calls himself a small E-entrepreneur – with the reality of his experience being… The post TVC082 Life After Awesome Chris Lochhead appeared first on Nikki Fogden-Moore The Mojo Maker.

Chris Lochhead, a three-time Silicon Valley CMO, co-author of Play Bigger, and former entrepreneur, joins Brian Ascher of Venrock to discuss the importance of category design and marketing on this week’s episode of Running Through Walls. From having a provocative point of view to not accepting the status quo, Chris outlines what every business needs to do to become a category king. He discusses the right time to think about category design, whose job it is, and why concentrated campaigns called “Lightning Strikes” will grab the attention of consumers more effectively than traditional marketing.

Do you have a unique category design? Christopher Lochhead is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Listen as he discusses with Vinnie on how to design an legendary business and a legendary life.

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.   Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Christopher Lochhead, Play Bigger - How pirates, Dreamer, and Innovators Create and Dominate Markets Don Cooper, The Sales Heretic (tm) brings us every first Monday of the month Breakthrough Sales tip,  growing our revenue and profits. Jeff Shuey, Founder NuNalu, Jeff joins us after our featured guest, discussing technologies that impact our lives. What happens at the intersection of people and technology? Find out each 1st Monday. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.TheBreakthroughRadio.com

Christoper Lochhead joined us in the podcast to discuss his new book “Play Bigger” (co-authored with Ramadan, Peterson and Maney) during my stay here in Silicon Valley. We discussed the concept of category kings and why the modern tech startups and companies need to embrace category design in addition to product & company design to The post Episode 131: Play Bigger with Chris Lochhead appeared first on Analyse Asia.

My guest today is Christopher Lochhead, the co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”. He is an unlikely 8-time #1 bestselling Amazon author, #1 charting Apple podcaster, top 1% business newsletter creator, (Category Pirates) and is best known as a "godfather" of Category Design. He's on a mission to help people design a different future. And ALL of Lochhead's work is co-created with legendary friends and partners who he is beyond grateful for. The topic is his book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. In this episode of Trend Following Radio we discuss: Disrupting the marketplace Product marketing Teaching consumers about your product Creating new market categories The anchoring effect Thunder lizards Category kings The Innovator's Dilemma Category design Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Michael talks with Christopher Lochhead. Christopher is co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”. Michael and Christopher start the podcast talking about the commonalities between most innovators and entrepreneurs. The legendary innovators that make their companies into a success focus on three main points: product design, company design, and category design. Category design is about inventing a whole new space in the world for their product. Legendary innovators are just as thoughtful about their category design as they are of product and company design. Christopher and his co-authors went back and looked at every start up company founded in the United States dating back to 2000. They asked, “What percentage of the market cap in the category goes to the category king or leader?” On average the category king captured 76% of the markets profits. Category design is a secret “black art” in Silicon Valley. Only about 10% of companies are thinking about teaching the world to accept their new innovation. If you do not teach your consumers, then you are leaving your company up to chance, waiting to see if people will figure your company out on their own. Christopher stresses that when you create a product that fits into an existing category, you are by definition playing someone else’s game. And you are fighting for essentially only 25% of the market. He uses Microsoft as an example. Michael asks Christopher to go into the idea of “disrupting the marketplace” with new ideas. Christopher says that “disrupting” is actually the wrong way to go about looking at things. Elvis did not disrupt Jazz, he just created a new genre that we now know as rock and roll. And in the same way, Les Paul created the electric guitar. He did not ruin the acoustic guitar; they just sit side by side now. “When someone comes up with a new category, how do you determine pricing?” Christopher says that the category king has pricing power. You get to decide what the pricing is if you create the category. And in order to become a category king, the CEO needs to spend at least half of his/her time articulating the problem that has been solved with their product to the customer. Christopher goes into detail and uses Pixar as an example of this concept. The category king dynamic is not geographically bound. There tends to be different kinds of technology that breaks through in different parts of the world, but that is really the only difference. In many parts of the developing world there is even more of a focus on getting the “product, company and design” right. In this episode of Trend Following Radio: Disrupting the marketplace Product marketing Teaching consumers about your product Creating new market categories The anchoring effect Thunder lizards Category kings The Innovator’s Dilemma Category design