Podcast appearances and mentions of chris sutcliffe

We think we have access to everything, but is that true? From movies to games, digital content is being lost from the public record. This includes the winding down of certain hardware formats such as Blu-ray, meaning certain things can no longer be accessed. Chris Sutcliffe of Media Voices returns to the show to discuss digital archives in the era of streaming. Classic ‘Looney Tunes' Completely Removed from Max – Animation Magazine Vinegar Syndrome Sony announces that it will officially end production of recordable Blu-ray discs in February – What Hi-Fi Media Voices Chris Sutcliffe on BlueSky Charlotte Henry on BlueSky Charlotte Henry on Threads Charlotte Henry on Instagram Charlotte Henry TikTok

In this bonus episode of The Publisher Podcast by Media Voices, Chris Sutcliffe, Esther Thorpe and Peter Houston take a look at what's happened in the world of media in January. A bonus monthly wrap-up of key news is something new we're trialling following feedback which said you missed the three of us together and our take on what's going on. Here we discuss the boost to publisher coffers from post-inauguration donations, the capitulation of tech-bro capitalists to Trump, and ask what on earth is happening with TikTok. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful is a powerful membership solution with a difference: you always retain full control over your brand, your content, your audience, and your business. Your content always belongs to you, not a platform. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher. Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues. In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...

This week's show is a bit different. I joined Chris Sutcliffe and Esther Thorpe from the Media Voices team for a special crossover episode. We discussed the state of broadcast media - both how things stand as 2023 comes to an end and what might be next. It is all on the back of me having had the pleasure of writing the broadcast chapter of their soon-to-be-released “Media Moments 2023” report.There is, of course, a bit on the BBC. We mostly focus though on changing viewing habits and the importance of broadcasters owning unique, original content. This obviously includes live sport but hit shows really matter as well. We take a look at the state of the ad market too.Register to receive the “Media Moments 2023” report.* Media Voices* Esther Kezia Thorpe on Twitter* Chris Sutcliffe on Twitter* Media Voices on Twitter* Charlotte Henry on Threads* Charlotte Henry TikTok* The Addition on YouTube* The Addition blog Get full access to The Addition at newsletter.theaddition.net/subscribe

Newsletters have become one of the hottest topics in media in recent times, with publishers and individuals building huge readerships with them. That's why the Media Voices team launched the Publisher Newsletter Awards to go alongside the already successful Publisher Podcast Awards. This year's debut event was great, with some of the biggest publishers proudly showing off their newsletter products. Did I mention I won?!One of the Media Voices co-founders, Chris Sutcliffe, returned to the show to discuss all things newsletters. Why are they now so important to publishers? Where will they go next? We also chat about the various ways podcasts and newsletters overlap and whether newsletters will prompt a renaissance in blogging.* Media Voices* Publisher Newsletter Awards* Chris Sutcliffe on Twitter* Media Voices on Twitter* Charlotte Henry on Twitter* The Addition on YouTube* Charlotte Henry on TikTok* Charlotte Henry on Instagram Get full access to The Addition at newsletter.theaddition.net/subscribe

Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest in neurodiversity alongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.Senior reporter Chris Sutcliffe speaks to Charli Edwards, creative drector, BECG / LoveThat; Rory Natkiel, head of integrated strategy, Iris; Luke Hodson, founder, Nerds Collective; and Jess Markwood, COO, the Fifth, to discuss:LinkedIn made dyslexia a skill last year - to what extent is neurodiversity becoming more visible and recognised in our industry?What benefits do agencies have when their employees are open about being neurodivergent? Better representative, more inclusive creative etc.What more should be done by brands and marketers to make sure that neurodivergent people feel welcome and able to fully contribute in the industry?Whose responsibility is it within agencies/brands to ensure that neurodiversity is being considered?Finally, how hopeful is the panel that we're making progress in this area? Why - or why not? Hosted on Acast. See acast.com/privacy for more information.

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many. Here, we investigate not just total CX approaches that bring journeys through both worlds, but cutting-edge technical applications that merge the two; examples of work that shows the way forward; and thinking about what all this means for the marketing landscape.Senior tech reporter Chris Sutcliffe is joined by Karen Hu, business development lead, GreenJinn; Ken Madden, SVP digital engagement at George P. Johnson Experience Marketing; Trin Basra, executive creative director, Freeman EMEA; and Andy Sexton, executive creative director and partner, 2LK, to discuss:What have been the best examples to date of consumer-facing phygital experiences? What made them so successful?Which sectors are verticals are primed to do these experiences already? Where are there still opportunities?What role do agencies play in planning these experiences - and how do we go about measuring their success in a meaningful way?Finally, what are you most looking forward to when it comes to blending real-world and digital marketing in the next few years? Hosted on Acast. See acast.com/privacy for more information.

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?Senior tech reporter Chris Sutcliffe is joined by Andrea Villa, paid media analyst, Brave Bison; Natasha Willmott, head of proposition activation, Indicia Worldwide; Richard Chapman, social data director, Ogilvy UK; and Sophie Coley, director of strategy at Propellernet, to discuss: Where does data enter into the marketing journey - or is it there from the outset? Where has smart deployment of data been used to entice the user into the top of the funnel?Over the past few years we've seen marketers and brands use data to deliver upon the promise of personalisation. Can you think of any examples of brands doing this really effectively?Is 'data' too broad a category description for its use by marketers?What would be your advice for any marketer or brand looking to supercharge its use of data - and can it be done wholly in-house, or are partnerships necessary?Finally, what are you most excited about for the use of data in marketing in the next few years? Hosted on Acast. See acast.com/privacy for more information.

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing. Senior reporter Chris Sutcliffe is joined by Andy Benningfield, head of broadcast at Bray Leino and Matt Bond, SVP, studio & print production services at Merkle, to discuss:Spend on some traditional advertising media has held up - which traditional advertising media do we think are still strong?What strengths i.e. trust, heritage etc. do those traditional advertising formats have that marketers should be aware of?How are those advertising media adapting to the digital age when it comes to things like measurement/attribution?What are the opportunities for brands when it comes to using these traditional media? Are there some sectors and verticals that should be using them more?Finally, what predictions do you have for the future of print/radio/linear TV etc? Hosted on Acast. See acast.com/privacy for more information.

In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the essentials that your fellow marketers need to know? Who is doing the most interesting work in this space? And what opportunities are emerging next for people looking to lead this space?Senior reporter Chris Sutcliffe is joined by Carmen Muley, CEO, FREIM Studio and Debbie Ellison, chief digital officer, VMLY&R Commerce, to discuss: What is currently possible using live shopping tech?Who - both brands and platforms - have we seen make the most of what is possible to date?There has been speculation about why live shopping hasn't taken off in Europe and the US as it has in Asia. What is holding those territories back?What are the opportunities for agencies and content creators to become part of the live shopping experience?What predictions do you have for the next 5 years of live shopping? Hosted on Acast. See acast.com/privacy for more information.

Under the rubric of web3 we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and countless other goodies. Are any of these things really round the corner? If they are, what does that mean for marketers? And if not, what should they be looking forward to instead?Senior reporter Chris Sutcliffe is joined by Lottie West, global head of PR, Fox Agency; Russell Nuzzo, head of new media measurement, Gain Theory; Linda Xiao, Head of Digital Experience & Innovation, Mekanism; and Brian Yamada, chief innovation officer, VMLY&R, to discuss:Anecdotally, web3 has dropped off marketers' priority lists for 2023, with AI having taken its place. Is it necessarily a bad thing that some of the hype has been lessened around web3 for marketing?What are the best examples of web3 tech being used by brands - and how does it intersect with how consumers and audiences are using web3?Where is there still headroom for development in web3? Are we still waiting for true utility with NFTs, interoperability of metaverse platforms etc.?Where should smart marketers place their chips for web3 - and does it vary between verticals and sectors?How optimistic are you that web3 will deliver on its promise in the next two, five, ten years? Hosted on Acast. See acast.com/privacy for more information.

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment. The Drum's senior tech reporter Chris Sutcliffe speaks to Jonathan Shanahan, Sustainability Engagement Director, Radley Yeldar; Laura Fell, Head of Graphic Production, George P. Johnson; Celine Craipeau, Senior Director, Brand Strategy & CSR Lead; Jellyfish and MB Barczak , Executive Creative Director, Landor & Fitch, to discuss:Beyond the moral imperative, what other reasons is the marketing industry trying to become more sustainable?What tangible steps has the industry taken to get its own house in order for sustainability?Moving onto the fun stuff - what are the best examples you can think of of the industry stepping up and making a tangible difference when it comes to sustainability?What have their own organisation done - either solo or on behalf of a client - to further sustainability issues in the industry and beyond?Finally, are they confident the industry is moving in the right direction? Why - or why not? Hosted on Acast. See acast.com/privacy for more information.

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?' The Drum senior reporter Chris Sutcliffe speaks to panelists Paul Dunleavy, creative director at APS Group; Samantha Hearn, head of creative, Digital Ethos; Claire Strickett, brand strategy director at Jellyfish; and James Robinson, chief creative officer, Momentum Worldwide, to ask:All the chickens have come home to roost and 2023 will be the year in which we have to face the cost of living crisis in earnest. How are brands adjusting their advertising plans off the back of that?Which sectors do we expect to have to change up their marketing plans the most?Can authenticity in comms help ameliorate the worst of the impact - and is it in fact an opportunity for brands to speak to consumers about something important to them?Finally, what does the panel believe will be the long-term impact of 2023's challenges on the brand marketing ecosystem as a whole? Hosted on Acast. See acast.com/privacy for more information.

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the spending power of this group, and tailoring their products and comms accordingly. The Drum's senior reporter Chris Sutcliffe is joined by Kristen Nozell Bornstein, vice president of human insights, Known; and Richard Trigg, design partner at Tangent, to discuss the following:Older people are typically unrepresented in most advertising, with some notable exceptions. Where does that lack of representation come from?By contrast, where are we still seeing advertising targeted at older people? Which sectors and mediums still focus upon older people?Are digital tools and personalisation picking up the slack at all? Why/why not?Worldwide, wealth is disproportionately concentrated in the hands of older generations. What impact is that having on marketing aimed at those cohorts?What needs to happen in and around the marketing industry to make it more representative of older people? Hosted on Acast. See acast.com/privacy for more information.

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?The Drum's senior tech reporter Chris Sutcliffe is joined by panellists Caspar Thykier, co-founder and CEO at Zappar, and Alex Caldwell, senior OOH specialist at Known, to discuss:What role is OOH playing in a brand's wider marketing strategy?Which verticals and sectors are - and aren't yet - making the most out of the OOH format?What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current weaknesses relative to other marketing mediums - and how close are we to fixing them?What are you most excited about when it comes to OOH in the next few years? Hosted on Acast. See acast.com/privacy for more information.

'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powering Google and even smaller tech initiatives. In this episode we'll take stock of where the progress has reached so far, what it's enabled in the world of marketing, and what on the horizon has the power to change the marketer's toolkit even more radically. Senior tech reporter Chris Sutcliffe is joined by Pascal Coggia, CEO, Artefact UK; Patrick Furse, digital director, Bray Leino; and Maria Bain, head of audience intelligence , iCrossing, to discuss:What are the most relevant applications of AI for marketers?Which AI tools for creativity are you most excited about?Where do you think we've seen AI being misused, or not used to its utmost efficacy?Does the emergence of AI as a tool require the development of a new role within agencies?Finally, what are you most excited about around the future of AI in marketing? Hosted on Acast. See acast.com/privacy for more information.

We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire. We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems, and what should they be doing better?Senior tech reporter Chris Sutcliffe is joined by Russell Nuzzo, Managing Partner, Gain Theory; George Gangar, head of strategy and solutions, Impression; Mark Byrne, head of paid search and social, Brave Bison; and Anita Klinkosz, Digital Strategist, Search Laboratory; to discuss:To what extent is the public well enough informed to make the judgement about the trade off between privacy and personalisation?Has the industry got the balance right in terms of opt-ins, or are we erring on the side of caution?What developments can we expect to see in terms of how we as an industry choose to engage with privacy discussions?What are the biggest opportunities for us with regards to personalisation? Are we making the most of the tools to which we have access? Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a few programmatic experts, we'll get the rest of the industry up to speed on the programmatic essentials and what's going on in this space that they should be keeping an eye on.The Drum's senior tech reporter Chris Sutcliffe is joined by: Liz Salway, principal, business consulting, EMEA, EPAM; Eliette Cremer, programmatic lead, Space & Time; and Louis Schermuly, programmatic lead, Anything is Possible. The panel discusses:How has programmatic changed over the past few years - both from demand and supply sides?How broad has programmatic buying become, and which mediums should we expect to see take advantage of it in the near future?Is programmatic delivering as much value as it can - and if not, what issues are still to be solved?What are the biggest developments coming down the pipe for programmatic?Which verticals and sectors should be making more of programmatic? Hosted on Acast. See acast.com/privacy for more information.

With just days to go until the US midterms, there has never been so much at stake in terms of misinformation and polarisation. We can all think of examples of the consequences of some of those issues, which are playing out around us in real-time. The Reuters team have been hard at work producing election data, maps, infographics and more to help publishers cover the midterms accurately. This episode Chris Sutcliffe is joined by Reuters News Agency's Politics Editor Scott Malone, Digital Verification Editor Stephanie Burnett and Director of Emerging Products and Special Events Rob Schack. They discuss how data and trends can help cut through some of the noise, how this work will feed into future elections and other reporting, and ultimately, how it affects the trust audiences have in the news they consume. This Conversations episode is sponsored by Reuters. With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, Reuters provides trusted intelligence that powers humans and machines to make smart decisions. Founded in 1851, Reuters has remained true to the Trust Principles of independence, integrity and freedom from bias, working relentlessly to bring news from the source and from every corner of the world. Reuters on Linkedin

With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this episode, we gather top-level practitioners to ask: is it really possible to change these things quickly? And how will smart employers start to improve their work in this space? Senior reporter Chris Sutcliffe speaks to Catherine Fallon, partner & head of engagement and change at Emperor, and Emma Tolhurst, executive director of brand-led employee experience at Landor & Fitch.The panel discusses:What do we mean when we talk about 'employer branding', and how does it differ from simple reputation?Does a good employer brand transcend age groups and demographics? How do you tailor an employee brand to younger people, for instance?What are the best methods you've found to establish an employer brand - and to maintain it once it's established?How do you measure the effectiveness of an employer brand?Finally, is creating an employer brand a collaborative process between C-suite and employees, a top-down decision, or a mix of the two? Hosted on Acast. See acast.com/privacy for more information.

For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sustainable international growth? Which channels and strategies should they prioritize? And what are the still under-used tricks and levers to pull? Senior tech reporter Chris Sutcliffe is joined by Alessandra Pinho, brand strategy director, Jellyfish; Claudia Stephenson, managing director, EMEA, INVNT; Keith Taylor, head of brand & partner, Emperor; and Max Dawes, COO of Zappar. The panel discusses:What trends have been underlying global brand expansion over the past few years? Tech and collaboration, more established marketing industries in different countries, more mobile talent etc.?Which brands would you hold up as being successful recent examples of brand expansion? Why?Is it possible to do global brand expansion while keeping marketing locally relevant? How do we avoid making global messaging anodyne and unfocused?What marketing channels are the most important for aiding global expansion?Finally, when it comes to global brand expansion, do you think there are any best practice rules or guidelines?Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales sits. For our deep dive podcast we're zeroing in on the new and developing relationships between bricks-and-mortar and digital sales. How are physical stores making the most of developments from the world of e-commerce - and what can digital sales journeys still learn from IRL? What are the smart ways of merging the two?The Drum's senior tech reporter Chris Sutcliffe is joined by George Gossland, social content producer, Favoured; Barry Fiske, SVP, global experience & innovation, Merkle; and Grace Vassallo, senior marketing manager at Zappar, to discuss: What are the most important ecommerce tools available to brands?How are the smartest brands opening the purchase funnel for consumers - and tracking their progress to purchase?What are you most excited about when it comes to social ecommerce?How should small- and mid-size brands think about entering the ecommerce space in light of its dominance by giants like Amazon?Finally, what are you most excited about for the future of ecommerce and marketing? Hosted on Acast. See acast.com/privacy for more information.

Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and which new players are worth a look? What are the opportunities on streaming? In this episode of The Drum Network Podcast, host Chris Sutcliffe is joined by three expert guests to discuss everything from ad-supported streaming to whether we'll ever see the Xenomorph from Alien 3 drinking a Pepsi again. This week Sutcliffe is joined by Tom Jarvis, founder & CEO at Wilderness; Alex Wilson, executive creative director at Amplify, and Harry Evans, account director at VCCP Media, to discuss:Many of the biggest names in streaming TV are underperforming according to their latest results. What is causing those streaming jitters?Is advertising-supported streaming going to be part of the mix for the near future?Is exclusive content still the biggest draw for audiences, and if so how is that changing television in general?What part does livestreaming play in the wider mix of what audiences watch? What about social video?Finally, what predictions do the panel have about how streaming TV will evolve over the next few years? Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platform to user, or the ability to create communities, to the lessons we can learn from gaming communities that have pioneered web3 techniques, this podcast gives a comprehensive overview of web3 for brands.Sutcliffe is joined by McDonald Predelus, VP creative director of Web3 at VMLY&R Commerce; Tom Holt, lead technology strategist for UNRVLD; and Margaret Manning, non-exec board director at Reading Room.Like 'metaverse', 'web3' is a box of dreams into which we throw all sorts of ambitions for where the internet might be heading next. Those dreams cluster around ideas of decentralization, enabled by the blockchain and associated technologies. Are we getting close to that reality, or does it remain a dream? We'll look at where we are now, and - cutting through the hype - what might actually be next:What do we mean when we talk about 'web3' for marketers? Which of the underlying tech is most relevant to marketers?Is it beholden on marketers to educate brand partners about what is - and isn't - possible for web3?Which verticals and sectors are best placed to take advantage of the move to web3 marketing?Should we be sceptical about claims of web3 being transformational?What are you most excited about when it comes to web3 for marketers? Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That's created a huge opportunity for brands to speak directly to consumers, on the platforms where they're most engaged.Chris Sutcliffe, senior reporter at The Drum, is joined by Gabriella Cox, Key Account Director, Acast; Ian Schofield, Head of Podcast Production, APS Group; and Marta Vercesi, Influence Account Manager, Disrupt, to discuss: What have been some of the ongoing trends around audiences' audio consumption over the past few years?How are brands using audio in new and interesting ways, based on those habits?What are the best ways of monetising audio content, and how are brands deciding which to use? Sponsorships? Programmatic audio?What does the panel believe is the next frontier for audio content? Podcasts being turned into TV, audio dramas making a comeback etc.How does the panel expect audio will change over the next few years, and who will be the biggest drivers of it?The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there have been wobbles (which is putting it mildly) in terms of how NFTs have been created and monetised to date. Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how are some of the biggest brands going about actually deploying NFTs?This week's panel is: Scott Cullather, president and CEO, INVNT Group; Anne Greenberg, senior consultant, brand and content, Frog; and Cindy Niu, consultant, brand marketing at Known.The panel and Sutcliffe discuss:What have been the best examples of brands selling NFTs to date?As the crypto instability continues, what should brands be doing to protect their investment in the space?What types of NFT - collectible, utility etc. - will work for various sectors and verticals?What would be your advice to brands or agencies looking to increase their investment in web3 over the short-, mid- and long-term?How do brands minimise the impact of NFTs on the environment?The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss: • What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more? • What personal health tech is creating new opportunities for marketers? • Is sports marketing still predicated on big tournaments and events? • Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard? This week's panel is made up of Jenny Mitton, Director and Women's Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.Find out how to appear on a Drum Network podcast here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss: • What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more? • What personal health tech is creating new opportunities for marketers? • Is sports marketing still predicated on big tournaments and events? • Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard? This week's panel is made up of Jenny Mitton, Director and Women's Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.

Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading?To discuss all that, senior tech reporter Chris Sutcliffe is joined by:· Robbie Murch, Founder, Bump agency· Kineta Kelsall, Senior Director, Training (Social Media), Jellyfish· Bea Iturregui, VP of Brand Partnerships, Cycle (Wasserman) Hosted on Acast. See acast.com/privacy for more information.

Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels. The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading? To discuss all that, senior tech reporter Chris Sutcliffe is joined by: · Robbie Murch, Founder, Bump agency · Kineta Kelsall, Senior Director, Training (Social Media), Jellyfish · Bea Iturregui, VP of Brand Partnerships, Cycle (Wasserman)

In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.The past few years have forced an accelerated evolution on the marketing industry. Separated by circumstance, marketing practitioners have been made to work together remotely. Tech has empowered us to continue working, in new and occasionally more effective ways.But what does remote collaboration mean as the world returns to normal - and how are we using the lessons learned from the past few years to drive innovation forward? From the rise of workflow tools like Slack to asset creation software like Unreal Engine 5, the sky's the limit when it comes to harnessing our creativity collaboratively.Sutcliffe is joined by Rae Stones, creative director of Oliver Agency and Sam Pepper, creative director at Wasserman, to discuss the future of creative collaboration. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration. The past few years have forced an accelerated evolution on the marketing industry. Separated by circumstance, marketing practitioners have been made to work together remotely. Tech has empowered us to continue working, in new and occasionally more effective ways. But what does remote collaboration mean as the world returns to normal - and how are we using the lessons learned from the past few years to drive innovation forward? From the rise of workflow tools like Slack to asset creation software like Unreal Engine 5, the sky's the limit when it comes to harnessing our creativity collaboratively. Sutcliffe is joined by Rae Stones, creative director of Oliver Agency and Sam Pepper, creative director at Wasserman, to discuss the future of creative collaboration.

In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?Some high profile instances of data misuse - Cambridge Analytica among them - demonstrate that while the practices of behavioural marketing are sound, the means of doing it are susceptible to misuse. This episode of the The Drum Network podcast seeks to examine all that - and more:• The use of techniques from psychology and behavioural science to segment people and influence their behaviour has been on a journey over the last few years, with Cambridge Analytica a low point and continued pressure for people using these techniques to be more transparent. How should behavioural science practitioners in the advertising space make sure their work is ethical?•What regulations and standards should marketers be aware of?•Other than privacy and transparency, what other ethical dimensions are at play in this space? For example, implicit bias in research, etc.•What is the role of big tech in this ecosystem, and how can marketers navigate that ecosystem responsibly?The Drum's senior tech reporter Chris Sutcliffe is joined by an expert panel, consisting of: Tara Austin of Ogilvy; Reading Room's Alexei Lee; and Roy Armale of VMLY&R Commerce. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively? Some high profile instances of data misuse - Cambridge Analytica among them - demonstrate that while the practices of behavioural marketing are sound, the means of doing it are susceptible to misuse. This episode of the The Drum Network podcast seeks to examine all that - and more: • The use of techniques from psychology and behavioural science to segment people and influence their behaviour has been on a journey over the last few years, with Cambridge Analytica a low point and continued pressure for people using these techniques to be more transparent. How should behavioural science practitioners in the advertising space make sure their work is ethical? •What regulations and standards should marketers be aware of? •Other than privacy and transparency, what other ethical dimensions are at play in this space? For example, implicit bias in research, etc. •What is the role of big tech in this ecosystem, and how can marketers navigate that ecosystem responsibly? The Drum's senior tech reporter Chris Sutcliffe is joined by an expert panel, consisting of: Tara Austin of Ogilvy; Reading Room's Alexei Lee; and Roy Armale of VMLY&R Commerce.

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:• Toni Pizza, senior producer at Jack Morton• Eva Steiner, art director, Ogilvy• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce• Rafe Blandford, chief product office, Digitas UK Hosted on Acast. See acast.com/privacy for more information.

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences. In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives... In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by: • Toni Pizza, senior producer at Jack Morton • Eva Steiner, art director, Ogilvy • Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce • Rafe Blandford, chief product office, Digitas UK

Over the past few years, we've seen the renaissance of email as publishers and brands have rediscovered the benefits of a direct relationship with audiences. The power of email can be seen from sky-high valuations of newsletter platforms, in addition to the amount of time that has been spent iterating on existing email strategies. But at the same time, the format has yet to truly deliver on its potential. A lack of investment and understanding of the technology that underpins the most sophisticated strategies still holds it back. There is also a delicate balance to be struck between monetising inventory and protecting user data that presents ongoing challenges to publishers. In this special Conversations episode, Chris Sutcliffe is joined by Passendo CEO and co-founder Andreas Jürgensen, CCO and co-founder Anders Rantzau Rasmussen, and Access Intelligence's VP of Digital for the Media and Marketing division Michael Ring. They discuss how publishers are growing their bottom line by optimising and automating in-email ad serving, and the growing importance of maintaining audience trust and protecting data privacy. Learn more about Passendo on their website.

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environmental issues?To discuss all this and more, The Drum's senior report Chris Sutcliffe is joined by three guests, each with years of experience and expertise around sustainable practices. Featuring Elena Linczenyiova, director for content and policy at ICF Next; Peter Bardell, co-founder of Revolt London; and Jose Sel de Felipe, executive producer atCult LDN, this podcast seeks to answer whether the marketing industry is leading the way around sustainability. Hosted on Acast. See acast.com/privacy for more information.

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environmental issues? To discuss all this and more, The Drum's senior report Chris Sutcliffe is joined by three guests, each with years of experience and expertise around sustainable practices. Featuring Elena Linczenyiova, director for content and policy at ICF Next; Peter Bardell, co-founder of Revolt London; and Jose Sel de Felipe, executive producer atCult LDN, this podcast seeks to answer whether the marketing industry is leading the way around sustainability.

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly.To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at Unrivaled; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related. Hosted on Acast. See acast.com/privacy for more information.

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at Unrivaled; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related.

In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy.The Drum' senior reporter Chris Sutcliffe is joined by Jellyfish's Abigail Balfe, GottaBe's Tomasz Dyl and Ogilvy's Victoria Day in order to ask the question: 'are we making progress when it comes to marketing to the marginalised?' From which brands are succeeding, to whether it is ever possible to market effectively without input from the people we are marketing to, this episode is a capper to The Drum's Marketing and the Marginalised deep dive. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy. The Drum' senior reporter Chris Sutcliffe is joined by Jellyfish's Abigail Balfe, GottaBe's Tomasz Dyl and Ogilvy's Victoria Day in order to ask the question: 'are we making progress when it comes to marketing to the marginalised?' From which brands are succeeding, to whether it is ever possible to market effectively without input from the people we are marketing to, this episode is a capper to The Drum's Marketing and the Marginalised deep dive.

For publishers with a well established content workflow, adding podcasts can seem like a daunting task. But, as this Conversations episode demonstrates, those publishers already have what is needed to create and distribute podcasts that add value to your audience and business alike. Media Voices co-founder Chris Sutcliffe talks to Eurosport's Aude Baron and Podinstall's Sarah Toporoff to discuss: What are the biggest challenges for publishers trying to get into podcasting? How did Eurosport overcome these challenges? What is best practice for repurposing video as audio content, and what are the benefits of distributing podcasts directly from your own website? Visit https://www.podinstall.com for more information.

In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future.

In this first episode of The Drum Network podcast, editor Chris Sutcliffe and representatives of Network members discuss how remote working has changed the relationship between agency and client. We also discuss how the Covid-19 crisis has turned on the industry's empathy switch, and whether it's launched a few new commercial lines for agencies. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to the tenth episode of the Football Media Podcast on the Team of John O'Sheas platform. I'm Jon Mackenzie and, across the course of the new season, I'm going to be bringing you a weekly podcast that seeks to open up the often-murky underworld of the football media. Each episode will bring you an interview with an expert in as many diverse areas within the industry as possible. We've got writers, authors, artists, journalists, broadcasters, event co-ordinators, lawyers, commentators - if you can name it, we've got it. This week, I'm speaking to Chris Sutcliffe – host of the Media Voices podcast and freelance media journalist. In the course of our conversation, we discuss the wider world of media, Media voices and media journalism, and talk about how the football media fits in within this more generalised context. If you enjoy this podcast, please share it with your friends, subscribe, rate and review on iTunes in order to help us gain exposure and, if you are a social media person, follow us on Twitter @FootyMediaPod. Next week, we will be talking to Matthew Barrett, co-founder of Goal Click. But before that, it's Chris Sutcliffe, the world of media and football’s place within it. Enjoy!

Hello and welcome to the ninth episode of the Football Media Podcast on the Team of John O'Sheas platform. I'm Jon Mackenzie and, across the course of the new season, I'm going to be bringing you a weekly podcast that seeks to open up the often-murky underworld of the football media. Each episode will bring you an interview with an expert in as many diverse areas within the industry as possible. We've got writers, authors, artists, journalists, broadcasters, event co-ordinators, lawyers, commentators - if you can name it, we've got it. This week, I'm speaking to Andrew Flint – head of content at Ronnie Dog Media. In the course of our conversation, we discuss the Russian football media, Andrew’s experiences of the World Cup in Russia, and the work of Ronnie Dog Media, a new media company operating with an interesting model. If you enjoy this podcast, please share it with your friends, subscribe, rate and review on iTunes in order to help us gain exposure and, if you are a social media person, follow us on Twitter @FootyMediaPod. Next week, we will be talking to Chris Sutcliffe, co-host of the Media Voices Podcast. But before that, it's Andrew Flint, the football media in Russia and the ins and outs of Ronnie Dog Media. Enjoy!

Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader revenue all demand the question ‘is advertising more hassle than it’s worth?’ To answer that question we’ve put together an expert panel of Raoul Monks, co-founder of Flume Training; Fergus Gregory, Group Commercial Director at global marketing-media powerhouse The Drum; and our own host Chris Sutcliffe. The three discuss how consumer-facing advertising has changed over the past decade, how that has impacted the buying and selling of advertising, and whether technology can solve the problems it helped to cause. This Media Voices Special is sponsored by Flume Training. Flume believe the way clients buy has completely shifted and what works in sales has completely changed. They help media businesses drive sales performance through their high impact training, coaching & consultancy.

A very special edition of Shade Luma Reviews this week with special guest Chris Sutcliffe (1st AD We Progress) dipping in for some bantz. Reviewed is the Marvel Juggernaut Avengers: Infinity War, as if there was anything else that could be reviewed this week. There are a whole bunch of arseholes shared, a mixed reaction to Inifinity War and Chris delivers trailer worthy synopsis' to all films. Also reviewed is a double whammy misery-fest with Incendies and We need to talk about Kevin. As the phrase goes "Podliness is equal to godliness........"

It's our first ever LIVE episode! With an audience and everything! Hear us try to zjuzj up health and safety announcements, teach the audience complicated podcast secrets like clapping, and try our best not to burp into the microphones despite being plied with prossecco. We returned to The Big Green Bookshop in Wood Green and were joined by brilliant storytelling guests; listener Chris Sutcliffe, fellow #ladypodsquad Kate and Georgie from Nothing Rhymes With Murder, and actual author of The Friendship Cure, Kate Leaver. Settle in for a mother-in-law horror story, an unsolved murder from Wales, a heartwarming tale of hope, a solid defence of "and Peggy" from Hamilton, a fascinating family history, and a brilliant alternate ending to F.R.I.E.N.D.S. If you'd like to talk about this episode on social media, make sure to use #AndThenWhatLive! Find us on @andthenwhatpod on all social media platforms worth caring about, or email us on andthenwhatpod@gmail.com.

Delivered by Chris Sutcliffe on 4th December 2016 at King's Church, Cockermouth.

Andrea Catherwood looks at why some luxury magazines appear to be in good health despite the troubles faced by the wider print market. Farrah Storr, Editor of Cosmopolitan magazine and Chris Sutcliffe, media analyst for Media Briefing discuss what's going on. We ask if we are we any closer to a decision on the appointment of new directors at Channel 4 and the widely debated future of the public service broadcaster. Maggie Brown, journalist and author joins us. And Steve Hewlett has been speaking to Tom Mangold, former reporter on Panorama about his journalistic memoirs, Splashed. Producer: Ruth Watts.

Delivered by Chris Sutcliffe on 18th September 2016 at King's Church, Cockermouth.

Delivered by Chris Sutcliffe on 7th August 2016 at King's Church, Cockermouth.

Delivered by Chris Sutcliffe on 22nd May 2016 at King's Church, Cockermouth.

Delivered by Chris Sutcliffe on 10th April 2016 at King's Church, Cockermouth.