Podcasts about churn buster

I think that you're likely really going to like today's topic – all about keeping the money that you have already made! Listen in as I examine an issue that every online business owner faces at some point: failed payments. If you run an online business, offer a product, or have a subscription-based model, failed payments can mean losing revenue that you have already earned, and nobody wants that, right? What if I told you, though, that there is a way to recover those payments and keep more of your hard-earned money? I walk you through our tried-and-true process at Team Bonnie for recovering failed payments, which has brought us an 88% recovery rate - much higher than the industry average of 49%! I share why we brought our payment recovery back in-house after outsourcing it as well as the steps that we follow to not only recover payments but also treat every customer with kindness, tact, and empathy! You'll hear about the tools and strategies we use, like Stripe's built-in features and Churn Buster (which we love!), and how our approach to communication makes it easy for customers to get back on track. I also break down the difference between involuntary and voluntary churn, and how addressing each requires a unique touch. If you're struggling with failed payments or looking to tighten up your payment recovery process, this episode is packed with actionable tips. I also, of course, remind you: it's not just about the numbers; it's about treating your customers like individuals and creating systems that serve them and your business well!

In this episode of Scrappy ABM, host Mason Cosby speaks with Corrina Owens about her "Churn Buster" playbook for account-based marketing. They discuss innovative strategies for retaining customers and acquiring new enterprise accounts using champion tracking and personalized outreach.Best Moments(01:36) Introduction to the "Churn Buster" playbook(02:23) Using CRM data to identify target accounts(04:59) Leveraging UserGems for tracking job movements(06:11) Tactics for personalized outreach to moved champions(09:08) Creating and repurposing content assets for the campaign(12:05) Enabling customer success teams to retain accounts(16:10) Results and ongoing success of the program(19:54) Strategies for aligning sales and marketing teamsGuest BioCorrina Owens is a seasoned account-based marketing expert and fractional ABM leader. She has extensive experience in developing and implementing successful ABM strategies, particularly in enterprise segments. Corrina is known for her innovative approaches to sales and marketing alignment and her ability to drive results through data-driven, personalized campaigns. She is active on LinkedIn and offers her expertise to companies looking to build out their ABM programs.

Kristen LaFrance, Director of Community at Repeat, stops by to discuss _. She's on a mission to bring humanity back into eCommerce and help D2C brands grow. Many describe her as the "Mayor of DTC Twitter". Kristen has worked with hundreds of top companies (including ButcherBox, Box of Style, Four Sigmatic, and LOLA) to improve MRR and build deeper connections with their customers. Before joining Repeat, she served as Head of Resilient Retail at Shopify and Director of Growth & Community at Churn Buster. Repeat: https://www.getrepeat.io/ Twitter: https://twitter.com/kdlafrance DTC Fam Media: https://dtcfam.ck.page/ ------------------------ The Reel it In Podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One channel vs. many in organic growth. 4:38 - How Kristen went from total introvert to all-in podcast host. 7:56 - The story behind the Resilient Retail podcast.  13:17 - The meaning of resilience — told through 2 local businesses’ Covid struggles 20:44 - How communities rallied around to save small businesses.  23:25 - What is micro retail and what insights can it provide to ecommerce-only brands? 30:01 - Retention marketing strategies. 32:47 - Subscription businesses. How can you make it more valuable to the customer than just the product they’re subscribing for? 36:39 - Now more than ever, consumers are looking for a true experience. 40:05 - Content is the vehicle for customer engagement, and engagement drives retention.  42:20 - The advantage in-store retailers have over ecommerce stores. 45:31 - The advantage ecommerce stores have over in-store retailers who are moving online. 48:06 - It’s not fluff: why you need a brand declaration Links: Resilient Retail (4:08) Churn Buster (4:46) Playing for Keeps Podcast (4:48) TC Running Company (16:26) Great Lakes Brewery (18:08) Shopify (23:32) Customer Acquisition vs. Retention: A battle for DTC Brand Focus (30:45) BarkBox (35:07) BarkBox Instagram (42:17) Universal Standard (43:34) Connect with Kristen LaFrance: https://twitter.com/kdlafrance https://www.kristenlafrance.com/ Growth Machine & Amanda Natividad: https://growthmachine.com/ https://www.growthmachine.com/contact https://twitter.com/growthmachine__ https://twitter.com/amandanat

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesScrapbook — Kacper’s project, a database of SaaS growth ideas Airtable — a popular no-code (low-code) platformDave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro CuofanoPredict Leads, Bombora — intelligence tools for intent dataBuiltWith — a tool for web technology profilingUserlist — Jane’s SaaS productProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recoveryICE Scoring — a popular prioritization modelNotion — an all-in-one workspace toolPageflows — a collection of user flow patternsFollow Kacper on TwitterToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

In Part 2 of this special feature, we continue our discussion with Ramzey Nassar, Jacob Chandler, and Nick Raschke founders of Prolific Media, about growing and managing a leading new-age digital advertising agency.   In part 2 Ramzey, Jacob, and Nick discuss Why brands are going to start paying more attention to "Return on Ad Spend", How to increase online revenue 335%, Advice for new and established brands, Why you should be obsessed with identifying and knowing who your customer is, Why you should never be comfortable, Why you shouldn't listen to platform (FB, Pinterest, Snapchat) reps? Why a new brand doesn't need 1000's to succeed in digital advertising, Why email should be your bread and butter, Why you shouldn't depend on one platform (FB, Pinterest, Snapchat), Why Pinterest is underutilized, Why Snapchat is the one to watch in the future, and so much more.    Join us while Ramon Vela interviews Ramzey, Jacob, and Nick in Part 2 of this episode and listen to them share the inside story of a brand. For more on Prolific Media visit: https://www.prolific.media/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com

In the special feature, we talk about digital advertising, entrepreneurship, profitability, and brands with the founders of Prolific Media, Ramzey Nassar, Jacob Chandler, and Nick Raschke. From the beginning, the founders of Prolific Media were adamant about one thing: they weren't going to let clients spend money unless there were seeing some sort of result.  As they tell it, this "business-owner" mindset is a direct result of the success and "lessons learned" from running their own e-commerce store and brands which they still do to this day. It has given them an appreciation of the risk and rewards that many brand founders go through. It's also why they are so successful.  In part 1 of this insightful episode, Ramzey, Jacob, and Nick share How their business/brand owner mindset helps them help other brands, Why email is so important to your digital advertising strategy, How data influences your ad strategy, Why some people need to get punch in the gut by reality, Why growth at all cost is dangerous and risky, The difference between the Midwest vs. Westcoast growth perspective, Why you should run ads with a business owner mentality, Why you shouldn't spend money without seeing results, Why you should run from agencies that promise crazy growth, and What things you need to look at in order to be successful at buying ads for your brand, and so much more.    Join us while Ramon Vela interviews Ramzey, Jacob, and Nick in Part 1 of this episode and listen to them share the inside story of a brand. For more on Prolific Media visit: https://www.prolific.media/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com        

In Part 2 of this feature, Richer Poorer Co-Founders Iva Pawling and Timothy Morse continue to share their journey of building a premium apparel brand with values.    In part 2, Iva & Timothy share their journey including, Why you should let the product do the talking, Why their Dirty Hands Club is Key to building an emotion connection with their customers, Why the community, curation, and experience concept is so important, Why Brands are really an extension of human beings, Why Richer Poorer resonates with their customers through their values, How "Brands grown in the Lab" can't compete in the long run, Why Brand can't hide behind a corporate veil anymore, and What the future holds for Richer Poorer, and so much more.    Join us while Ramon Vela interviews Iva and Timothy in Part 2 of this episode and listen to them share the inside story of a brand. For more on Richer Poorer visit: https://richer-poorer.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com      

In the beginning, Richer Poorer Co-Founders Iva Pawling and Timothy Morse thought they would slow roll the launch of their new brand.  They thought it would be less risky and they could slowly fund the business while keeping their day jobs. That all changed when Iva's sister and brother-in-law (Co-Founders of Gorjana), strongly suggested that if they were going to do it, they had to go all in. Nearly 9 years later, Richer Poorer is growing faster than ever, still focused on making clothes that feel comfortable, fit great, and are available at a great price point.    In part 1 of this incredible episode, Iva & Timothy share their journey including How the casual dress trend first started with dotcom boom, Why they originally wanted to slow roll the launch of their brand, How they self-funded the company, Why you must really really understand your unit economics, How building the brand using wholesale margins, helped them when selling digitally, Why you never really know what you're getting yourself into when starting a brand, What role the group, The Black Keys played in their success, Why having a co-founder is a lot like marriage, and so much more.    Join us while Ramon Vela interviews Iva and Timothy in Part 1 of this episode and listen to them share the inside story of a brand. For more on Richer Poorer visit: https://richer-poorer.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com    

In part 2 of this special episode, Kristen LaFrance, Head of Community & Growth for Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands, continue to share insights on how subscription businesses can use psychology to retain more customers.    In Part 2, Kristen Breaks down each of the major subscription categories: Replenishment, Access, Curation; She breaks down the customer psychology for each category, and then she Breaks down the specific tactics to combat each challenge.    Join us while Ramon Vela interviews Kristen in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Churn Buster visit:  https://churnbuster.io/pod   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

In this special episode, we interview Kristen LaFrance,  Head of Community & Growth at  Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands.   In Part 1 of this feature, Kristen discusses Why Customer Experience is everything, What is Denning and why you should care, How Churn Buster works, When should a brand use Churn Buster, How to get Churn Buster for free, What are the different types of declines, How brands can recover 60% of revenue, The difference between basic denning and Churn Buster, What are the 3 different categories of Subscription and how to use psychology to retain more customers, Why it's critical to put your self in the shoes of the customers and so much more. Join us while Ramon Vela interviews Kristen in Part 1 of this episode and listen to her share the inside story of a brand.   For more on Churn Buster visit:  https://churnbuster.io/pod   Gorgias -  Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com

Kristen goes deep with writer and DTC expert Kaleigh Moore, a veteran of the Churn Buster blog, not to mention Forbes, AdWeek, and more. This week on PFK is a little different. With the recent explosion of brands entering the DTC space, Kris and Kaleigh look at some of the most exciting players and workshop ways that they could grow with a subscription model. From Outdoor Voices to Casper and Allbirds, this conversation digs into product discovery, working with an engaged community, and the future of the DTC space in 2020.

In part 2 of this feature, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel continue sharing the inside story of building one of the leading Jewelry Brands in the market. In this interactive discussion, Gorjana & Jason share their journey including Their Customer Service Strategy, Why it's important to stick with what you're great at, Why Amazon and other large brands envy the connection between premium brands and their customers, Why their Moat = Authenticity, Why Product is King & Content is Queen, Why you shouldn't fall for the buzz words, How they work together as a married couple, Why they play with all the chips on the table, and Why you shouldn't compartmentalize your life, make your life one.     Join us while Ramon Vela interviews Gorjana & Jason in Part 2 of this episode and listen to them share the inside story of a brand. For more on Gorjana visit: https://gorjana.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com    

In the beginning, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel had nothing to lose. To hear Jason describe it, he was unemployable and Gorjana loved creating unique jewelry that all their friends and family loved. So they took the plunge. Those early days were tough but they led with intuition and a bit of ignorance (their words) because as they tell it, "they figured they could do it better than everyone else". Now, all these years later, they continue to connect with their community in ways that have humbled them and their story has evolved to an online presence, 7 stores, and countless customers.    In part 1 of this incredible episode, Gorjana & Jason share their journey including What connects people to their brand, Why Retail allows you to connect with customers in ways DTC can't, Why you should look for the little wins, How ignorance & intuition play a part in your planning, Why Retail is now survival of the fittest, Advice for Brands wanting to get into retail, Why your goal should be profitability not necessarily raising money, and so much more.    Join us while Ramon Vela interviews Gorjana & Jason in Part 1 of this episode and listen to them share the inside story of a brand. For more on Gorjana visit: https://gorjana.com/ Visit the partners who make this show possible: Privy - https://www.privy.com/cf Churn Buster -  https://churnbuster.io/pod Retention Science - RetentionScience.com  

In Part 2 of this feature, Courtney Nichols Gould, Co-Founder at SmartyPants Vitamins continues sharing the inside story of building one of the leading supplement companies in the market.   In this incredible episode, Courtney shares the Fact they were the first in their space to be Non-GMO, Why it's difficult to play the volume game and keep the quality, How they deal with transparency, Why its important to be available to everyone not just the 1%, Why they built their brand on Amazon, Why they look to the public to tell them what they want, What new products were launched including SmartyPaws for dogs and Advice for young entrepreneurs including making sure you love your idea.     Join us while Ramon Vela interviews Courtney in Part 1 of this episode and hear her share the inside story of a brand. For more on SmartyPants visit: https://www.smartypantsvitamins.com/ Visit the partners who make this show possible: Privy: https://www.privy.com/cf Churn Buster: https://churnbuster.io/pod Retention Science - RetentionScience.com

For Courtney Nichols Gould, Co-Founder at SmartyPants Vitamins this company was supposed to be a one-product brand.  But once they started receiving feedback from customers, they knew they had stumbled upon a problem that resonated with people.    In part 1 of this incredible episode, Courtney shares her journey including The main challenge with building a business with someone you love, Why she's addicted to entrepreneurship, The story of her dad -  the Trampoline King, Why there's never peace within a startup, Why if you care, you have to be all in, Why a Brand needs to stand for something, The "core" of the SmartyPants brand, What happened when they went to Congress, and Why Trust is what get's you through an incredibly  intense experience.    So join us while Ramon Vela interviews Courtney in Part 1 of this episode and hear her share the inside story of a brand. For more on SmartyPants visit: https://www.smartypantsvitamins.com/ Visit the partners who make this show possible: Privy: https://www.privy.com/cf Churn Buster: https://churnbuster.io/pod Retention Science - RetentionScience.com

• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• > DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN: Hoy hablamos con Rosa y Jordi fundadores de Bicicleta Studio un estudio online de diseño y desarrollo wordpress especializado en membership sites. Han lanzado un negocio de servicios donde además de proyectos para el cliente ofrecen un montón de contenido gratuito y de mucha calidad en su blog y en su podcast. > PREGUNTAS: 1. Quiénes sois Rosa y Jordi y cómo habéis llegado al momento actual. Trayectoria profesional 2. Cómo y por qué os lanzáis a emprender. ¿Teníais alguna experiencia previa? 3. Tirarse a la piscina o no y cómo lo hicisteis. 4. Qué es un membership site y qué hace falta para montar un negocio de este tipo. Herramientas, plugins, etc. 5. ¿Por qué enfocarse a un nicho tan concreto como el de los membership sites? 6. Cómo seleccionar el público objetivo de vuestro negocio y cómo lanzasteis el servicio. 7. Qué fases han sido críticas en vuestra empresa. 8. ¿Por qué elegir un membership site? Pros y contras 9. Qué errores habéis cometido como emprendedores que quizá hoy no cometeríais. 10. Aciertos y qué cosas os hacen sentiros más orgullosos de vuestra trayectoria emprendedora. 11. Algún consejo para alguien que se esté planteando emprender y montar su propia web de membresía. Qué aptitudes crees que son necesarias para un emprendedor que quiere lanzar un negocio de servicios en internet. ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Rosa y Jordi (Bicicleta Studio): > https://bicicleta.studio/ > https://bicicleta.studio/blog/ > Su Podcast "Membership sites" - https://www.ivoox.com/podcast-membership-sites_sq_f1605268_1.html Recomendaciones: > Plugins de Membresía pura: o Paid Memberships Pro o Restrict Content Pro > Membresía + venta de producto digital o Easy Digital Downloads > Membresía + venta de producto físico o WooCommerce memberships y WooCommerce subscriptions Podcast recomendado: > Nordic Wire: https://www.nordicwire.com/ Blogs recomendados: > The Membership Guys: https://www.themembershipguys.com/ > Churn Buster: https://churnbuster.io/ ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• > DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN: Hoy hablamos con Rosa y Jordi fundadores de Bicicleta Studio un estudio online de diseño y desarrollo wordpress especializado en membership sites. Han lanzado un negocio de servicios donde además de proyectos para el cliente ofrecen un montón de contenido gratuito y de mucha calidad en su blog y en su podcast. > PREGUNTAS: 1. Quiénes sois Rosa y Jordi y cómo habéis llegado al momento actual. Trayectoria profesional 2. Cómo y por qué os lanzáis a emprender. ¿Teníais alguna experiencia previa? 3. Tirarse a la piscina o no y cómo lo hicisteis. 4. Qué es un membership site y qué hace falta para montar un negocio de este tipo. Herramientas, plugins, etc. 5. ¿Por qué enfocarse a un nicho tan concreto como el de los membership sites? 6. Cómo seleccionar el público objetivo de vuestro negocio y cómo lanzasteis el servicio. 7. Qué fases han sido críticas en vuestra empresa. 8. ¿Por qué elegir un membership site? Pros y contras 9. Qué errores habéis cometido como emprendedores que quizá hoy no cometeríais. 10. Aciertos y qué cosas os hacen sentiros más orgullosos de vuestra trayectoria emprendedora. 11. Algún consejo para alguien que se esté planteando emprender y montar su propia web de membresía. Qué aptitudes crees que son necesarias para un emprendedor que quiere lanzar un negocio de servicios en internet. ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Rosa y Jordi (Bicicleta Studio): > https://bicicleta.studio/ > https://bicicleta.studio/blog/ > Su Podcast "Membership sites" - https://www.ivoox.com/podcast-membership-sites_sq_f1605268_1.html Recomendaciones: > Plugins de Membresía pura: o Paid Memberships Pro o Restrict Content Pro > Membresía + venta de producto digital o Easy Digital Downloads > Membresía + venta de producto físico o WooCommerce memberships y WooCommerce subscriptions Podcast recomendado: > Nordic Wire: https://www.nordicwire.com/ Blogs recomendados: > The Membership Guys: https://www.themembershipguys.com/ > Churn Buster: https://churnbuster.io/ ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

In Part 2 of this feature, Taylor Offer, Co-Founder at Feat,  continues to share invaluable advice for direct-to-consumer brands and for would-be entrepreneurs considering how they can take their product ideas to market.    Taylor shares more of the the good, the bad, and the lessons learned in building a DTC brand in Part 2, including Why he hates working with Agencies, How he helps other DTC brand owners, What steps you can take if you don't have money to hire an agency but still need help, Advice for entrepreneurs just starting out, What to do to protect yourself from recessions, How the "grow slow, grow profitable" strategy always works, How DTC brands get themselves in trouble financially, and much more.  Join us while Ramon Vela interviews Taylor Offer in Part 2 of this episode and hear him share the inside story of a brand. For more on Feat or the Taylor Parker Agency visit: https://featsocks.com/  | https://taylorparkeragency.com/ Visit the partners who make this show possible: Churn Buster -  https://churnbuster.io/pod Retention Science - https://www.retentionscience.com Privy - https://www.privy.com/cf

For Taylor Offer, Co-Founder at Feat, life as an entrepreneur has been a roller coaster. He met his co-founder, Parker Burr, in college and by their senior year they had sold over 20,000 pairs of socks from their backpacks. Back then no one took them seriously but that's different today as Feat has become a premium brand that is moving beyond socks and now into Hoodies (the softest hoodies ever) and soon into other areas.    In Part 1 of this feature, Taylor shares the good, the bad, and the lessons learned in building a DTC brand, including: How they sold millions via Influencer marketing by getting in early on Influencers, Why socks are not a great item to sell via e-commerce and why (plus which products sell better), Why you want to limit your SKUs, The Four mistakes they made that you MUST avoid,  Why it's critical to find a mentor that knows your industry and why you should listen to them, The Three things they did "right" that you should copy, How to be successful in Influencer marketing today, and much more.  Join us while Ramon Vela interviews Taylor Offer in Part 1 of this episode and hear him share the inside story of a brand. For more on Feat or the Taylor Parker Agency visit: https://featsocks.com/  | https://taylorparkeragency.com/ Visit the partners who make this show possible: Churn Buster -  https://churnbuster.io/pod Retention Science - https://www.retentionscience.com Privy - https://www.privy.com/cf

Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbuster.io Email Kristen at kristen@churnbuster.io  Kristen’s Twitter: @kdlafrance Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify

In Part 2 of this feature, Chris Raih, Founder & President of Zambezi, continues the conversation about entrepreneurship, building brand that emotionally connects with its customers, and what are the common "super" power traits that successful brands. Ramon Vela and Chris discuss the moments in an entrepreneur's life that can change the direction of the future, how to maintain sanity while building your business, a recipe you can use to build a successful brand, how to brands lose direction in their values, how brands build love with how they communicate, challenger brands that are doing it right such as Third Love, and how to make your "Why" the core of brand message and company direction.  Join us while Ramon Vela interviews Chris Raih in Part 1 of this episode and hear him share the inside story of a brand.  For more on Zambezi visit: https://zambezi-la.com/ Visit our advertiser: Privy https://www.privy.com/cf Visit our advertiser: Churn Buster https://churnbuster.io/pod Visit our Sponsor: Retention Science https://www.retentionscience.com  

Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way. Today’s Topics Include: Brennan’s experiences and genesis of RightMessage Targeting with ads and website content Technical details on customer targeting Most profitable targeting activity Onboarding hesitant customers with course material Current status and future plans for RightMessage If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: RightMessage Double Your Freelancing Drip Pro Tools Master Drip Email Automation Course - Brennan Dunn Bounce Exchange Webpack Planscope Churn Buster Baremetrics Open Startups

Matt and I talk about running a SaaS business after acquiring it, the mistakes they made early after taking over Churn Buster, and the common ways that SaaS businesses get dunning wrong and how they can do better. We also dive into what it's like to acquire a SaaS business and how central trust is to the process of transitioning an application to a new team. Special Guest: Matt Goldman.

Drew & Keiran are back again with episode 29, this week joined by Matt Goldman - CEO of Churn Buster talking about taking over a pre-existing product, family life whilst working and the transformation of San Diego.

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes LinksSpy — Christoph's SaaS product Moz — Christoph's previous place of work FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples MailChimp, Drip, Intercom — popular email tools SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount) Follow Christoph on Twitter: @itengelhardt Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It’s difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what’s wrong 03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That’s it for today’s episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman’s post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today's topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil's experience with churn 01:29 – If it sucks you'll get high churn; if it's great you'll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It's difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what's wrong 03:35 – Neil's tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That's it for today's episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman's post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

You know a bad churn rate can hinder your growth, but it’s just so easy to set the issue aside. When you look at ways to optimize churn rate, it transforms the entire customer experience—and that’s not something to take lightly. In this episode Matt Goldman, CEO of Churn Buster, shares some valuable advice about how to recover from mistakes, whether voluntary or involuntary, and keep from losing your customers.