Podcasts about qualaroo

Morgan Brown is the VP of Growth at Shopify. Prior to joining Shopify, Morgan was the Director of Product Management at Facebook, COO at Inman News, and Interim Head of Growth at Qualaroo and TrueVault.  He also authored the book, Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. In this episode we talk about his experience at FaceBook and why he chose to leave, what his current role at Shopify entails, and why in retrospect he would have started his career off at a large company. He also shares about his college studies in zoology, his success at blogging, and how his approach has always been to outwork everyone else.I hope you enjoy the show.Full transcript available. Get full access to Operators & Delian’s Ramblings at delian.substack.com/subscribe

This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release supplemental pricing articles on The Founders' List. Sean Ellis is an entrepreneur, angel investor, and startup advisor. He is the CEO of GrowthHackers and was previously founder and CEO of Qualaroo, an automated user research tool. He attended the University of California, Davis and graduated in 1994. "An optimal price allows the startup to grow at the fastest possible rate by maximizing profitable investments in customer acquisition programs and/or offering a free version to drive broad user adoption." Sean's featured article in this episode: - How to Determine the Optimal Price for Your Web Service Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/

Everette Taylor is a serial entrepreneur, marketing executive, and public speaker. His entrepreneurial journey began at the age of 19 when he started an event marketing technology company, EZ Events, which he successfully sold 2 years later.Since then, Everette has been a leader in the world of entrepreneurship and marketing, building several multi-million dollar brands.As CEO of ET Enterprises, Everette oversees a diverse portfolio of companies that include PopSocial, MilliSense, ArtX, Southside Fund, Hayver, and GrowthHackers.As a marketing executive, he helped lead both Qualaroo (acquired by Xenon Ventures) and Skurt (acquired by Fair) to successful acquisitions, oversaw growth for new mobile apps for Microsoft China, and led e-commerce company Sticker Mule to unprecedented growth as their youngest executive ever.He has been called a "marketing genius" by Forbes, a "marketing star" by Fortune Magazine, and "an innovator who's changing the consumer marketing game" by Black Enterprise. Most recently he was named one of the "100 Most Influential African-Americans" by The Root and Forbes 30 Under 30.In this episode, Pat and Posh sit down with Everette to learn about his upbringing in Richmond, VA, overcoming homelessness at a young age, getting his first marketing job at 14, and launching his own businesses after running marketing for various successful startups.He also shares his thoughts on today’s social media landscape, growing one’s personal brand, putting impact over profits, and what “wanting more” means to him.Tune in for a super genuine conversation with Everette as he uncovers some truths about being an entrepreneur and demystifies the crazy world of startups!SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Il terzo episodio di "Storie di mindset", ospita Luca Micheli di Customerly.Customerly è una potente suite di strumenti per fare customer support a 360 gradi che va a fare concorrenza a giganti come Zendesk, Qualaroo, Intercom, ecc.Luca mi ha raccontato del loro approccio orientato ai dati che è pazzesco: super preciso e in continua evoluzione per adattarsi ai vari esperimenti che eseguono nel loro funnel."Storie di mindset" è la rubrica che raccoglie le interviste (in formato integrale) che ho fatto per il mio libro Growth Hacking Mindset.Il libro lo trovate qui:https://amzn.to/33M7IDhPerdonate la qualità audio, non erano pensate per essere pubblicate, ma concentratevi sul contenuto che, vi assicuro, è super interessante.

Meet Sarah Ann Cantu, the marketing director at Qualaroo, a lightweight user research tool built to empower UX and product designers. Sarah Ann Cantu has held various marketing roles in the B2B SaaS venture equity fund, Scaleworks, since 2017. In this episode, you'll hear from Sarah what life is like after a venture-based acquisition for Qualaroo. You'll learn what it takes to pivot your product-market fit while you have a live active product, the lessons learned from the customer interview process during that pivot and the Qualaroo’s content marketing guide and how they are succeeding with content in 2019. Finally, you'll learn what Sarah recommends to see great ROI with LinkedIn Ads. There are lots of recommendations, tips and golden nuggets hidden in this episode so definitely take notes, enjoy! 03:10 The Go-to Lightweight User Research Solution For UX Designers 06:00 Joining The Team To Help Figure Out The Next Iteration 10:30 Leveraging Personal Networks And UX-Focused meet-ups For Target Audience Research 13:00 The Singularly Most Valuable Question 14:20 Changing With The New Position Statement 19:20 The Content Marketing Process In a Nutshell 24:10 Regular Content Audits And Workflows 26:20 Longer Form Pieces Of Content And SEO 28:30 Cultivating A Unique Voice Is Always Going To Be A Moving Target 31:10 Best Piece Of Advice For Using LinkedIn As An Acquisition Channel 35:00 Lessons Learned From Failures In LinkedIn 38:00 Exciting Big News: Nudge For Prototypes 41:00 Lightning Questions

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback. [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off. [02:05] Sometimes, people will complain, but it won’t make sense to address it. [02:30] Solve the problems that a majority of the complaints are about. [02:54] Eric likes to send NPS surveys. [03:00] His team uses AskNicely. [03:28] Neil likes Qualaroo. [03:45] SurveyMonkey has built-in feedback tools. [04:00] Complaints will humble you and make you better. [04:15] Speed is the key to responding to issues. [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you. [04:37] That’s it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: What You Should do When People Complain About Your Product or Service [00:38] It's a good thing when people complain, because you get more value from this kind of feedback. [00:59] Look for recurring feedback, because then you know it's an actual issue and not just a one-off. [02:05] Sometimes, people will complain, but it won't make sense to address it. [02:30] Solve the problems that a majority of the complaints are about. [02:54] Eric likes to send NPS surveys. [03:00] His team uses AskNicely. [03:28] Neil likes Qualaroo. [03:45] SurveyMonkey has built-in feedback tools. [04:00] Complaints will humble you and make you better. [04:15] Speed is the key to responding to issues. [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you. [04:37] That's it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Key Takeaways: Thank you page survey: Find out why this should be a part of every website that processes sales, subscriptions or registrations of any kind. What almost kept you from buying today?: In this episode, learn what’s more effective than Net Promoter scores or pre-sale feedback queries. “Liking” In Action: Learn from Curtis when the best time to ask someone to do something is. Data Tools: Find out which tools to use that allow you to be more creative, all while gathering data to be effective. Resources and Links Discussed: Follow Curtis on Twitter -  @curtis_morris Follow Brian on Twitter - @bmassey Learn more about the tools mentioned - Qualaroo, Zapier, Salesforce, IBM Watson, HotJar, and SessionCam. Learn more about Conversion Sciences

My guest today is Sean Ellis. Sean is widely regarded as the Godfather of Growth, and is credited with coining the phrase ‘growth hacking'. Where do I begin talking about him? Sean has held leadership roles with gaming platform Uproar and the remote desktop tool LogMeIn - and pioneered the cross functional approach to growing businesses that has since become known as ‘growth', ‘growth hacking' or ‘growth marketing'. All of that was before he worked on some of his biggest wins - most famously, he helped set up Dropbox's referral program. If you remember back in 2008, if you invited a friend to Dropbox, both you & your friend would get storage space for free from Dropbox. This was nothing short of revolutionary at the time. I remember this not only generating such incredible buzz at the time but also resulting in some breakout growth for Dropbox, laying the foundations for the unicorn that it's become today. Sean also founded Qualaroo, and advised many fast growing companies including Eventbrite & Lookout - and helped them grow faster. Today he runs GrowthHackers.com, a community focused around growth that organically resulted in a growth-focused SaaS product called NorthStar. Sean has also co-authored the books Growth Engines and Hacking Growth, which are considered definitive resources on growth.  In so many ways, Sean pioneered ideas about growth that were way ahead of their time - and he did this consistently over time. We'll talk about so many of these wins, and about the culture of growth & experimentation that he's both championed & helped drive the adoption of.  KEY HIGHLIGHTSSean was a salesperson early on in his career. The circumstances at his company Uproar that led him to shift his focus from selling to building the customer base via an approach that would subsequently become known as ‘growth' or ‘growth hacking'.What gave Sean the confidence that Dropbox was something special, even though it wasn't clear at the time that cloud storage could be a big market, and even though it looked like big competitors like Google & Microsoft could enter the market any time. What made Sean confident that referrals could be a strong growth engine for Dropbox(even though he'd been actually afraid to set up referrals at his previous company LogMeIn).What inspired the coining of the phrase ‘growth hacker' - a juxtaposition of seemingly unrelated words. How Sean feels about the way the phrase is used today - and why he has no regrets even though some people employ the phrase in ways it wasn't intended to be used.How GrowthHackers.com originated as a passion project that organically grew into a SaaS product.Check out the full transcript and show notes here:https://howthingsgrow.co/the-original-growth-hacker-and-inside-dropboxs-blockbuster-referral-loop-with-sean-ellis-from-growthhackers-com/**Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Hey everyone, in today’s episode I share the mic with Sean Ellis, CEO of GrowthHackers. Sean was the 11th guest on Growth Everywhere and this is his second time on the podcast. Sean has worked with Dropbox and Qualaroo and is also the author of Hacking Growth. Listen as Sean discusses the importance of running weekly growth experiments for your business, why focus is such an important asset for any founder, how to scale customer acquisition, and what he’s learned about growth from GrowthHackers, Qualaroo and other multi-billion-dollar companies. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed  Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers' pay points. [04:20] Check out the Harmon Brothers' ads. [05:30] You can hire people, but that is expensive. It's better to figure out the messaging and hook on your own. [06:30] That's it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In episode #741, Eric and Neil discuss what you should do with visitors who don't buy. Tune in to hear how you should follow up with people who didn't convert. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: What Should You Do With All of Your Visitors Who Don't Buy [00:34] Survey those customers who do not buy. [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase. [01:06] Sure, you could look at Google Analytics, but you won't know why people aren't converting. [01:30] If you survey your audience, you can learn from mistakes and boost conversions. [02:15] SurveyMonkey and Qualaroo are great tools to use. [02:30] Eric also likes TypeForm. [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn't aligning with people's pay-points. [04:06] Follow up with an email or phone call and try to convince those surveyed to buy. [04:20] Even if they don't buy, this will give you a clearer idea of why they did not. [04:41] That's all for today! [04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy [00:34] Survey those customers who do not buy. [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase. [01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting. [01:30] If you survey your audience, you can learn from mistakes and boost conversions. [02:15] SurveyMonkey and Qualaroo are great tools to use. [02:30] Eric also likes TypeForm. [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points. [04:06] Follow up with an email or phone call and try to convince those surveyed to buy. [04:20] Even if they don’t buy, this will give you a clearer idea of why they did not. [04:41] That’s all for today! [04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn’t always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter. [05:16] That’s it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn't always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won't matter. [05:16] That's it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today’s interview is with Qualaroo CEO Sean Ellis, who coined the term ‘growth hacker’ and founded growthhackers.com. Sean has a very impressive background growing startups such as Dropbox, Xobni and LogMeIn. Click here for key takeaways. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today's topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:50 – Neil shares how he helped Eric with his surveys for Single Grain 01:07 – Surveying can generate more leads 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback 01:25 – Surveys can also be used for your pricing page 01:50 – Google has their own survey tools 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying 02:15 – You should be actively surveying 02:20 – Kissmetrics has s blog post that outlines the right questions to ask 02:37 – Keep your surveys short and with high impact questions that are right for your business 03:05 – Time your surveys 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy 04:33 – That's it for today's episode! 3 Key Points: The more creative you are with your surveys, the more leads will answer them. Utilize surveys for all sorts of purposes and feedback. Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:50 – Neil shares how he helped Eric with his surveys for Single Grain 01:07 – Surveying can generate more leads 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback 01:25 – Surveys can also be used for your pricing page 01:50 – Google has their own survey tools 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying 02:15 – You should be actively surveying 02:20 – Kissmetrics has s blog post that outlines the right questions to ask 02:37 – Keep your surveys short and with high impact questions that are right for your business 03:05 – Time your surveys 04:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleGrain.com/giveaway to get your FREE copy 04:33 – That’s it for today’s episode! 3 Key Points: The more creative you are with your surveys, the more leads will answer them. Utilize surveys for all sorts of purposes and feedback. Keep survey questions short, on-point, and relevant to your business and the type of data you want to gather. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.   Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.   Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.   In this episode you'll learn: [01:05] What is growth hacking? [02:10] Why did Sean write the book Hacking Growth? [03:13] How does growth hacking differ from Lean Startup and similar models? [05:35] Can growth hacking work for services businesses? [06:15] How did Sean's career evolve through the years? [09:30] How did Sean found GrowthHackers? [11:52] What made Sean focus on a different business? [14:27] What are the main sources of revenue for GrowthHackers? [16:02] How does acquiring a conference look like? [19:19] How to approach selling software? [22:00] What are some of the things startups and Fortune 100 companies are struggling with the most? [24:10] Are bigger companies hiring consultants to solve their problems? [25:06] Is NPS (Net Promoter Score) the best metric to focus on? [26:50] How to calculate value per customer?   Links mentioned: Hacking Growth by Sean Ellis Sean on Twitter GrowthHackers.com   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Do Customer Development 00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you’re offering so you can increase your revenue and MPS score 00:55 – You can use Qualaroo and SurveyMonkey to help you 01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics 01:11 – Qualitative is from customer development 01:20 – You can’t easily know the problem just by looking at the data 01:35 – You can get the qualitative data from talking to your customers 01:59 – One of Neil’s friend sells HDMI cables and other electronic devices 02:05 – Customers don’t buy from Neil’s friend’s site because he doesn’t offer free shipping 02:17 – Neil’s friend took the average cost of shipping, added it to the product price and offered free shipping 02:52 – Steve Blank’s 4-step framework 03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's’ problems 03:49 – Make adjustments from the feedback you receive 04:16 – You want to talk to every kind of customer, not just the one paying you 04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US 05:05 – For international listeners, just email eric@singlegrain.com 05:10 – That’s it for today’s episode! 3 Key Points: Reach out to your competitors’ customers and those who left you—not just your paying customers. Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services. Address the feedback and make the necessary adjustments. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer's feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes: 00:27 – Today's topic: How to Do Customer Development 00:36 – Customer development is reaching out to customers and knowing their preferences and feedback 00:46 – The data and feedback improve what you're offering so you can increase your revenue and MPS score 00:55 – You can use Qualaroo and SurveyMonkey to help you 01:05 – The two types of data are qualitative and quantitative data 01:06 – Quantitative is what you get from Google Analytics 01:11 – Qualitative is from customer development 01:20 – You can't easily know the problem just by looking at the data 01:35 – You can get the qualitative data from talking to your customers 01:59 – One of Neil's friend sells HDMI cables and other electronic devices 02:05 – Customers don't buy from Neil's friend's site because he doesn't offer free shipping 02:17 – Neil's friend took the average cost of shipping, added it to the product price and offered free shipping 02:52 – Steve Blank's 4-step framework 03:27 – Getting your customers on the phone is very important 03:37 – You want to solve your customer's' problems 03:49 – Make adjustments from the feedback you receive 04:16 – You want to talk to every kind of customer, not just the one paying you 04:39 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 04:56 – Subscribe, rate and review Marketing School 04:59 – Text MARKETINGSCHOOL to 33444 for those in the US 05:05 – For international listeners, just email eric@singlegrain.com 05:10 – That's it for today's episode! 3 Key Points: Reach out to your competitors' customers and those who left you—not just your paying customers. Having both qualitative and quantitative data will better inform the adjustments you can make to your product and services. Address the feedback and make the necessary adjustments. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon. Sean is co-author of Hacking Growth, How Today's Fastest-Growing Companies Drive Breakout Success. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Topics Discussed: -Sean’s definition of growth hacking -On being the first marketer and Dropbox and how the company went viral -North Star Metric (NSM) -Can large, traditional organisations hack growth? -Is Growth Hacker the new VP of Marketing? -GrowthHackers.com and how to select and prioritise from the treasure trove of growth hacks found there -Sean’s new book, Hacking Growth -Pre-ordering Teslas Show Notes: Twitter: @seanellis Website: GrowthHackers.com Get the book: amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X LinkedIn: linkedin.com/in/seanellis Listen on iTunes: goo.gl/sMnEa0 Listen on Stitcher: www.stitcher.com/podcast/future If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Net Promoter Score 00:35 – A net promoter score expresses how much people like your company or brand 00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer? 01:13 – The goal of 60 means you’re doing a great job 01:20 – Eric recommends Google's net promoter score 01:23 – It has a scale of 1-10 01:39 – To improve your net promoter score, you have to look at the feedback, first 01:48 – Ask if there’s anything else they would like to add 02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right 02:42 – Eric fixed the problem and took the feedback seriously 03:00 – Qualaroo, Wootric and Promoter help you track your net promoter score 03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers 03:40 – Majority of the big companies take care of their customers and their customers love them 03:51 – The higher your net promoter score is, the faster you will grow 03:57 – When you get feedback, that’s when you want to continue with reiteration and keep running your promoter score to see if you can improve it 04:13 – When Eric gets a 9 or 10, that’s when he know he can jump into an opportunity 04:29 – You can ask for referrals and it’s a great opportunity for upsells, too 05:00 – It is easier to retain and maintain current accounts, than to create the new ones 04:18 – Marketing School is giving away a free 1 year annual subscription of Funnel Dash which helps you hone in your Facebook ads campaigns and track the lifetime ROI of your ad campaigns 05:38 – Subscribe, rate and review Marketing School 05:42 – Text MARKETINGSCHOOL to 33444 06:29– That’s it for today’s episode! 3 Key Points: Make it a point to look at your feedback and fix any problems that are brought up. A net promoter score of 9-10 gives you more opportunities, such as asking for referrals or upsells. Taking care of your existing clients will be more beneficial for your business growth in the long run. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business. Time Stamped Show Notes: 00:27 – Today's topic: How to Improve Your Net Promoter Score 00:35 – A net promoter score expresses how much people like your company or brand 00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer? 01:13 – The goal of 60 means you're doing a great job 01:20 – Eric recommends Google's net promoter score 01:23 – It has a scale of 1-10 01:39 – To improve your net promoter score, you have to look at the feedback, first 01:48 – Ask if there's anything else they would like to add 02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right 02:42 – Eric fixed the problem and took the feedback seriously 03:00 – Qualaroo, Wootric and Promoter help you track your net promoter score 03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers 03:40 – Majority of the big companies take care of their customers and their customers love them 03:51 – The higher your net promoter score is, the faster you will grow 03:57 – When you get feedback, that's when you want to continue with reiteration and keep running your promoter score to see if you can improve it 04:13 – When Eric gets a 9 or 10, that's when he know he can jump into an opportunity 04:29 – You can ask for referrals and it's a great opportunity for upsells, too 05:00 – It is easier to retain and maintain current accounts, than to create the new ones 04:18 – Marketing School is giving away a free 1 year annual subscription of Funnel Dash which helps you hone in your Facebook ads campaigns and track the lifetime ROI of your ad campaigns 05:38 – Subscribe, rate and review Marketing School 05:42 – Text MARKETINGSCHOOL to 33444 06:29– That's it for today's episode! 3 Key Points: Make it a point to look at your feedback and fix any problems that are brought up. A net promoter score of 9-10 gives you more opportunities, such as asking for referrals or upsells. Taking care of your existing clients will be more beneficial for your business growth in the long run. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Sean Ellis is the CEO of GrowthHackers.com and the co-author of the new book Hacking Growth. Sean began his career in tech back in 1995 after he invested all his money in a friend’s company. There he helped the young startup overcome lots of challenges related to growth and monetization. This experience led him to realize the potential for growth that could be unlocked through cross-discipline collaboration. Sean then took on more growth roles at startups like LogMeIn, Dropbox, Eventbrite and more - ultimately coining the term ‘Growth Hacker’ - and pioneering a new discipline and skillset. Sean went on start his own company, Qualaroo, which had customers like Uber, Starbucks, Spotify and more. It also grew to millions of dollars in monthly recurring revenue before being acquired. Sean also started GrowthHackers.com the online community for growth minded people. Through these experiences, he and Morgan Brown - another veteran marketer - teamed up to write Hacking Growth, a book that could serve as a detailed ‘How-To’ guide for the next generation of startups looking to acquire customers and grow. Sean joins us to share his story, how he started his career in tech, what it was like growing Uproar, LogMeIn, Dropbox and more, what it was like launching his own startup, why and how he built GrowthHackers.com, why he and Morgan wanted to write ‘Hacking Growth’, some of the biggest mistakes he sees startups making when it comes to growth, and much more!

My guest today is an author, growth hacker (in fact, he personally coined the term back in 2010), and an entrepreneur. He got his start back in the mid-late 1990s and spent the next decade and a half heading up marketing and growth at several companies, such as LogMeIn, Eventbrite, and Dropbox. In 2012, he founded Qualaroo, a SaaS company who’s customers included Uber Starbucks, Spotify, Burger King, and Intuit, and was acquired in 2016. He is now the founder and CEO of GrowthHackers.com, the leading community for growth professionals, with 1.8 million global users. He also just co-wrote a book called Hacking Growth: How today’s fastest-growing companies drive breakout success. Now, let’s hack… Sean Ellis.

Sean Ellis. He’s the founder and CEO of GrowthHackers.com, he coined the term “growth hacking” in 2010 after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout. He also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Peep Laja Favorite online tool? — The Calm App Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I wished my 20-year old self knew things are going to be pretty good”   Time Stamped Show Notes: 01:25 – Nathan introduces Sean to the show 02:03 – Sean speaks at The Capital Factory in Austin, Texas 02:07 – Sean’s talk was about viral coefficients and why it’s important to decrease the time of the original share to really drive growth 02:50 – If you don’t have a lot value at the foundation of the growth, it’s hard to make your business sustainable 02:56 – Sean tries to understands the value of the product first, then goes backwards from there 03:16 – Sean used the referral program for Dropbox 03:30 – Sean, together with the group, came up with the idea of giving away free storage for referrals 03:45 – Sean’s friend tested a double-sided referral program prior to Dropbox 03:53 – Sean’s friend is James Siminoff, founder of Ring and the previously the CEO of PhoneTag 04:45 – Sean provides advice on viral coefficients 04:55 – In the case of DropBox—“Referrals were strong before the referral program went in place” 05:12 – Understand what the motivation is for people to do refer 05:18 – Think about every step in the process; for example, what’s the prompt that gets people to share? 05:42 – Optimize all the steps of the referral process 05:47 – The more you have qualitative and quantitative insights about what’s happening, you’re going to be more informed in the tests that you are running 06:41 – Eventbrite didn’t have an incentive, but just a natural viral product in itself 07:18 – Eventbrite helps companies sell tickets 07:30 – Eventbrite doesn’t only offer a convenient experience but also good SEO, social integration, and other factors that will help you sell tickets 08:00 – Sean worked for LogMeIn’s marketing for 5 years 08:05 – LogMeIn is now a $5B company 08:07 – “Natural word-of-mouth was huge with LogMeIn” 08:10 – By the time Sean left LogMeIn, 80% of the users were coming in through word-of-mouth 08:15 – LogMeIn was spending more than $1M monthly with a 3-month payback on acquiring customers 08:21 – “Value drives word-of-mouth” 08:35 – At first, the majority of LogMeIn’s users didn’t really use the product 09:25 – The CEO and whole team worked together to find out the problem with the customer experience 09:55 – LogMeIn has always been cash flow positive 10:13 – Look up how Sean runs questionnaires in his Youtube videos and slideshows 10:31 – Qualaroo is about customer insights 10:45 – Sean acquired Qualaroo in 2012 10:49 – Qualaroo was acquired from KissMetrics 10:53 – Qualaroo was a side business and Sean was an advisor for it 11:08 – Sean built Qualaroo to millions of dollars of recurring revenue and sold it last year 11:45 – Sean bought it for less than a million dollars 12:00 – The revenue of Qualaroo was less than a hundred thousand dollars 12:25 – Qualaroo was acquired by Xenon 13:01 – Jonathan Siegel owns Xenon 13:14 – Sean wanted to sell Qualaroo and wasn’t trying to get top dollar for it 13:57 – Sean had a 7-figure advance on the book, so he’s not losing money 14:09 – Sean has signed with Crown Business 14:29 – Sean has self-published a book before 14:49 – Sean’s background and Growth Hackers allowed him to get a great deal with Crown Business 15:00 – Sean is the guy who came up with the term “growth hacking” 15:09 – There are already a lot of publishers who approached Sean to write a book about growth hacking 15:22 – Morgan Brown is Sean’s co-author 15:47 – Morgan and Sean hired an editor to write the proposal 16:10 – Sean’s agent is Lisa DiMona 16:30 – The process is getting an agent to invest in your book, they help you with the proposal and they pitch your book 17:21 – Sean’s plan to make the book a successful one 17:26 – First is to gain momentum to get on the New York Times’ Bestseller List 17:43 – The weekly sales is what will determine whether you make the list 18:05 – “If you get on the list, then it’s a lot easier to stay on the list” 18:32 – People’s perception on growth is often a bit flawed 18:45 – Growth hacking is more about testing stuff and doubling down when something works 19:04 – Sean has some copies of his book for his Microsoft presentation 19:20 – Sean also has some copies for different companies 19:31 – Sean offers ticket bundles for Growth Hackers Conference in May, in LA 19:37 – Growth University’s growth master training course has bundled with book sales 19:43 – Sean is running bundled ads, too 19:51 – Sean is getting sub $50 sales on their course with the book bundled 20:51 – Sean is currently at a ConversionXL conference 21:05 – Peep Laja was on Episode 620, and he is the founder of ConversionXL 21:37 – Sean didn’t commit to buying any books 22:35 – Why should people buy this book rather than the other growth hacking books? 22:39 – “Ryan Holiday’s book was awesome to bring attention to growth hacking” 22:47 – There hasn’t really been a guide book to what do you do as a team, especially for bigger companies who want to replicate what Facebook or Uber has done 23:12 – Marketing isn’t that hard, but you need cultural change, cross-functional coordination, and collaboration 23:31 – Hacking Growth has the methods for what you need to drive growth at its foundation 23:44 – It is powerful and people need help 24:06 – Crossing the Chasm provides observations regarding the growth process 24:20 – The main difference between this book and Sean’s is that it doesn’t tell you how to organize your team to exploit that growth situation 24:32 – “We’re not just telling you the fundamentals of how growth works, we’re telling you how to run a growth process across a team...” 25:02 – “You need to have a very integrated coordinated team and the best time to build it in your business is early, when the culture is malleable to do it” 27:20 – The Famous Five   3 Key Points: Regarding viral coefficients, the more you have qualitative and quantitative insights about what’s happening in the referral and sharing process, the more informed your tests will be. Growth hacking is more about testing stuff and doubling down when something works. You NEED a very integrated, coordinated team—the best time to build this into your business is early on, when the culture is still malleable.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

We're happy to announce that our guest Sean Ellis released his new book today, covering customer activation amongst many other growth hacking tips and stories. If you like what you hear in today's podcast, we encourage you to check out “Hacking Growth,” now available for purchase on Amazon! This week, the Bowery Capital team hosted Sean Ellis, CEO and founder of GrowthHackers, to discuss “Optimizing Your Team for Customer Activation.” GrowthHackers helps companies achieve sustainable customer and revenue growth. The business has multiple dimensions, spanning content, community, training and software. GrowthHackers.com, since its launch in 2013, has grown into the foremost online community for the “growth hacking” movement. Now a well-known destination, the site offers an impressive trove of growth hacking resources both proprietary and user-submitted. All content is surfaced, commented on, and filtered by the community of GrowthHackers members, now hundreds of thousands strong. Last year, Sean and his team dramatically expanded the scope of GrowthHackers’ offerings by releasing “Projects,” a purpose-driven software to help teams achieve and manage their growth objectives. This year, the team launched formal consulting and training offerings for companies seeking to adopt key growth hacking techniques and concepts. In our episode today, Sean discusses a concept he sees as fundamental to the future of growth hacking: customer activation. Customer activation is best described as that “a-ha!” moment when a customer experiences a product’s true value for the first time. Customer activation, in other words, is a proxy for that “first taste” of product-market fit. Importantly, achieving customer activation is a cross-functional effort: sales, marketing, customer success, and even product must all be aligned and communicating in order to understand what that “a-ha” moment is and how to optimize for it. If your teams and objectives are too siloed, you run the risk of missing this critical org-wide goal. In today’s episode, Sean explains how startup leaders should think about structuring their teams to ensure that customer activation is front and center. He shares several examples of how he helped companies like Dropbox and LogMeIn find and maximize product-market fit by testing for customer activation. Make sure to subscribe to the Bowery Capital Startup Sales Podcast for a new episode every week!   Sean Ellis is the CEO of GrowthHackers. He founded the business in 2010, the same year in which he coined the term “growth hacker” (in this blog post). Sean was also the founder and CEO of Qualaroo, a SaaS voice-of-customer solution serving large companies like Uber, Starbucks, Spotify, Burger King and Intuit. Qualaroo was acquired 2016. Prior to founding Qualaroo in 2012, Sean served as a key early growth / marketing executive at a range of technology businesses including Dropbox, Eventbrite, Lookout, LogMeIn, and Uproar. Sean is also a longtime angel investor, has formally advised many startups (including, most recently, Mavenlink), and has served as a Guest Lecturer at Harvard Business School. Sean holds a BA from the University of California, Davis, and lives in Newport Beach, CA. I also wanted to share a few resources for anyone that would like to learn more about Sean, GrowthHackers, or the growth hacking strategies they have developed. As mentioned above, we encourage you to check out Sean's new book, released just today: “

“If you don’t have experimentation across the full customer journey, you’re going to have a hard time growing any business,” says Sean Ellis, who coined the term ‘growth hacker’ in 2010 after using such techniques to ignite spectacular, low-cost growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. Sean is an entrepreneur, investor and startup advisor. He founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon, and is the co-author of Hacking Growth, published in April 2017. He founded and runs GrowthHackers.com, the number one online community built for growth hackers. Speaking to Seedcamp partner Carlos Espinal, Sean demystifies the principles of growth hacking. He goes behind the scenes of the Silicon Valley giants famous for having deployed innovative, experimental and data-driven methods to drive growth, including Uber, Facebook, Airbnb and Dropbox, where he served as the company’s first marketer. Sean discusses some of the actionable insights from his new book - including how startup founders can build growth teams, validate product decisions, discover the right ‘north star metric’ (such as drives taken in Uber’s case) to guide business decisions, and generate insights from data that spans the entire customer journey. Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com GrowthHacking.com Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Sean: linkedin.com/in/seanellis / twitter.com/SeanEllis

We're happy to announce that our guest Sean Ellis released his new book today, covering customer activation amongst many other growth hacking tips and stories. If you like what you hear in today's podcast, we encourage you to check out “Hacking Growth,” now available for purchase on Amazon! This week, the Bowery Capital team hosted Sean Ellis, CEO and founder of GrowthHackers, to discuss “Optimizing Your Team for Customer Activation.” GrowthHackers helps companies achieve sustainable customer and revenue growth. The business has multiple dimensions, spanning content, community, training and software. GrowthHackers.com, since its launch in 2013, has grown into the foremost online community for the “growth hacking” movement. Now a well-known destination, the site offers an impressive trove of growth hacking resources both proprietary and user-submitted. All content is surfaced, commented on, and filtered by the community of GrowthHackers members, now hundreds of thousands strong. Last year, Sean and his team dramatically expanded the scope of GrowthHackers’ offerings by releasing “Projects,” a purpose-driven software to help teams achieve and manage their growth objectives. This year, the team launched formal consulting and training offerings for companies seeking to adopt key growth hacking techniques and concepts. In our episode today, Sean discusses a concept he sees as fundamental to the future of growth hacking: customer activation. Customer activation is best described as that “a-ha!” moment when a customer experiences a product’s true value for the first time. Customer activation, in other words, is a proxy for that “first taste” of product-market fit. Importantly, achieving customer activation is a cross-functional effort: sales, marketing, customer success, and even product must all be aligned and communicating in order to understand what that “a-ha” moment is and how to optimize for it. If your teams and objectives are too siloed, you run the risk of missing this critical org-wide goal. In today’s episode, Sean explains how startup leaders should think about structuring their teams to ensure that customer activation is front and center. He shares several examples of how he helped companies like Dropbox and LogMeIn find and maximize product-market fit by testing for customer activation. Make sure to subscribe to the Bowery Capital Startup Sales Podcast for a new episode every week!   Sean Ellis is the CEO of GrowthHackers. He founded the business in 2010, the same year in which he coined the term “growth hacker” (in this blog post). Sean was also the founder and CEO of Qualaroo, a SaaS voice-of-customer solution serving large companies like Uber, Starbucks, Spotify, Burger King and Intuit. Qualaroo was acquired 2016. Prior to founding Qualaroo in 2012, Sean served as a key early growth / marketing executive at a range of technology businesses including Dropbox, Eventbrite, Lookout, LogMeIn, and Uproar. Sean is also a longtime angel investor, has formally advised many startups (including, most recently, Mavenlink), and has served as a Guest Lecturer at Harvard Business School. Sean holds a BA from the University of California, Davis, and lives in Newport Beach, CA. I also wanted to share a few resources for anyone that would like to learn more about Sean, GrowthHackers, or the growth hacking strategies they have developed. As mentioned above, we encourage you to check out Sean's new book, released just today: “

Sean Ellis and Morgan Brown are the world’s leading experts on growth hacking. The two first worked together at Qualaroo, a marketing SaaS solution they grew to millions in recurring revenue before Ellis sold the company in 2016. At the same time they were working on Qualaroo, they were also building a community of innovative marketers on Ellis’ GrowthHackers website. With Brown serving as the interim Head of Growth, the duo built GrowthHackers into a definitive learning platform, software solution, and talent pool for companies that want to supercharge their growth. Ellis and Brown sat down with me to chat all things growth hacking. In our conversation, they explain why marketing is crucial for startups, detail how they built the GrowthHackers community through hard work and commitment, and illustrate the transformational impact successful growth hacking can have on your business. If you’d like to dig deeper into growth hacking tips and strategies, you should check out Ellis and Brown’s upcoming book on the subject, Hacking Growth, which is scheduled to be released on April 25. They’ll also be speaking at the GrowthHackers Conference 2017 on May 24 alongside the Heads of Growth from high-profile companies like Spotify, Pandora, Uber, and more. Finally, I highly recommend GrowthHackers’ GrowthMaster Training Course, which you can enroll in at a special discounted rate by visiting growthhackers.com/training. In this episode with Sean Ellis and Morgan Brown, you’ll learn: --Why marketing makes or breaks startups --How great business partnerships can begin unexpectedly --Tips for making big business decisions --The hard work and dedication required to build a community --Hacking Growth’s playbook for companies looking to scale --How growth hacking principles created a breakthrough for LogMeIn ---- Download show notes and transcripts at www.powderkeg.com This episode of Powder Keg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. Thanks again to everyone who has shared an episode of Powderkeg, subscribed to us on iTunes, or left us a review. It’s the only way we’re going to spread this message and reach new people and we could do it without you. We’re coming out with new episodes every Tuesday, so make sure you subscribe on iTunes or at powderkeg.co/itunes

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage 00:35 – Make sure you have a great headline that emphasizes what you do 00:49 – Have a call-to-action that goes with the headline 01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections 01:30 – Talk to people and ask about their hesitations in buying a product 01:39 – Use Qualaroo to put up a quick survey 01:52 – Use testimonials and case studies 02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product 03:17 – Fifth is page load speed 03:46 – Think of your homepage as a funnel 04:39 – “Whatever your funnel is, make sure all flows together” 04:54 – Don’t forget about your pixels 05:05 – Start collecting data when people visit your site 05:18 – You can’t advertise effectively to your target audience without your pixels 05:24 – That’s it for today’s episode! 3 Key Points: A benefit driven headline can attract a greater audience and this can turn into sales. Consider your homepage as a funnel as this is what gets the most traffic. Know your pixels to reach your targeted audience effectively. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel. Time Stamped Show Notes: 00:27 – Today's topic: 7 Key Elements of a High Converting Homepage 00:35 – Make sure you have a great headline that emphasizes what you do 00:49 – Have a call-to-action that goes with the headline 01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections 01:30 – Talk to people and ask about their hesitations in buying a product 01:39 – Use Qualaroo to put up a quick survey 01:52 – Use testimonials and case studies 02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product 03:17 – Fifth is page load speed 03:46 – Think of your homepage as a funnel 04:39 – “Whatever your funnel is, make sure all flows together” 04:54 – Don't forget about your pixels 05:05 – Start collecting data when people visit your site 05:18 – You can't advertise effectively to your target audience without your pixels 05:24 – That's it for today's episode! 3 Key Points: A benefit driven headline can attract a greater audience and this can turn into sales. Consider your homepage as a funnel as this is what gets the most traffic. Know your pixels to reach your targeted audience effectively. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.   Time Stamped Show Notes: 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience 00:44 – Check in with your audience 01:03 – Ask pointed questions and take the feedback 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring? 01:52 – Use Qualaroo to ask people why they don’t convert 02:12 – Quantitative data vs qualitative data 02:50 – Make sure you ask a non-bias question and ask a large group of people 03:18 – Focus on solving areas that show problems first 03:30 – Analyze data in large quantities 03:43 – Use User Testing to ask people questions 04:08 – SurveyMonkey and Typeform are two more options 05:59 – Make sure the people you’re asking are relevant to your business 06:21 – Check out the Kissmetrics blog 06:35 – If you ask terrible questions, expect inaccurate feedback 06:50 – That’s it for today’s episode! 3 Key Points: Surveys are done to generate feedback so you know what you need to change. Qualitative data helps you understand why people did NOT convert. Ask the RIGHT people to get relevant feedback. The right people are your ideal customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #140, Eric and Neil reminds us why it's very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it's important to know WHO you are surveying to get the highest quality feedback for your company or product.   Time Stamped Show Notes: 00:27 – Today's topic: Why You Need to Be Surveying Your Audience 00:44 – Check in with your audience 01:03 – Ask pointed questions and take the feedback 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring? 01:52 – Use Qualaroo to ask people why they don't convert 02:12 – Quantitative data vs qualitative data 02:50 – Make sure you ask a non-bias question and ask a large group of people 03:18 – Focus on solving areas that show problems first 03:30 – Analyze data in large quantities 03:43 – Use User Testing to ask people questions 04:08 – SurveyMonkey and Typeform are two more options 05:59 – Make sure the people you're asking are relevant to your business 06:21 – Check out the Kissmetrics blog 06:35 – If you ask terrible questions, expect inaccurate feedback 06:50 – That's it for today's episode! 3 Key Points: Surveys are done to generate feedback so you know what you need to change. Qualitative data helps you understand why people did NOT convert. Ask the RIGHT people to get relevant feedback. The right people are your ideal customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results. Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results 01:02 – Be patient, above all be patient—it’s prove to work, but not quickly 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them 01:58 – Ask people questions with the help of Qualaroo 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately 03:35 – Not every campaign needs to work, just one or two 03:45 – Test, test, and test some more until you find something that sticks 04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas 05:02 – Brian Balfour’s testing framework 05:20 – Have different goals for different campaigns 05:46 – Look at all the technical stuff—get in the weeds and roll around 07:00 – Set up the correct KPI to monitor progress 07:56 – That’s it for today’s episode! 3 Key Points: Great marketing takes time to build. Know your data to understand what’s happening to your campaigns. In marketing, you need to make continual improvements over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #124 Neil and Eric talk about what you should do when you don't see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results. Time Stamped Show Notes: 00:27 – Today's topic: What you should do when you're not seeing marketing results 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results 01:02 – Be patient, above all be patient—it's prove to work, but not quickly 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them 01:58 – Ask people questions with the help of Qualaroo 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they'll hit their targets immediately 03:35 – Not every campaign needs to work, just one or two 03:45 – Test, test, and test some more until you find something that sticks 04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas 05:02 – Brian Balfour's testing framework 05:20 – Have different goals for different campaigns 05:46 – Look at all the technical stuff—get in the weeds and roll around 07:00 – Set up the correct KPI to monitor progress 07:56 – That's it for today's episode! 3 Key Points: Great marketing takes time to build. Know your data to understand what's happening to your campaigns. In marketing, you need to make continual improvements over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily. Time Stamped Show Notes: 00:27 – Today’s topic:  00:33 – Regardless of the platform, think about how you can set a framework 00:59 – With AdWords, go through your accounts and pause the things that aren’t working 01:37 – Focus on the landing page and your copy 02:15 – Exit pop ups, do not break Google’s policy 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC 03:25 – Run a survey 03:50 – Use Qualaroo’s survey tool 04:15 – Look at your keywords reports 05:10 – There are limited resources for PPC 05:33 – Spend on your peak hours 06:38 – Spend money faster to get the results faster 07:01 – Send traffic to an educational resource 07:40 – Use Power Editor, AdEspresso or Qwaya 08:07 – Get more creatives on board 08:27 – AdEspresso’s post on CPR 09:15 – That’s it for today’s episode! 3 Key Points: Evaluate what is working and not working by running surveys and checking keywords reports. Hiring creatives can give your PPC campaigns the boost it needs. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords' reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily. Time Stamped Show Notes: 00:27 – Today's topic:  00:33 – Regardless of the platform, think about how you can set a framework 00:59 – With AdWords, go through your accounts and pause the things that aren't working 01:37 – Focus on the landing page and your copy 02:15 – Exit pop ups, do not break Google's policy 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC 03:25 – Run a survey 03:50 – Use Qualaroo's survey tool 04:15 – Look at your keywords reports 05:10 – There are limited resources for PPC 05:33 – Spend on your peak hours 06:38 – Spend money faster to get the results faster 07:01 – Send traffic to an educational resource 07:40 – Use Power Editor, AdEspresso or Qwaya 08:07 – Get more creatives on board 08:27 – AdEspresso's post on CPR 09:15 – That's it for today's episode! 3 Key Points: Evaluate what is working and not working by running surveys and checking keywords reports. Hiring creatives can give your PPC campaigns the boost it needs. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic. Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content 00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics 01:24 – Make the pages in depth 01:34 – Some sites talk about things that are not so relevant to the main topic 02:33 – Google the word ‘hub and spoke’ 03:03 – Neil’s hub page 03:49 – Neil and Eric started consolidating their pages 04:11 – Focus on one page to make things easier 04:17 – Qualaroo is a good example 04:30 – It’s not about producing the most amount of content 05:30 – Don’t extend your post just for the sake of doing it 05:47 – Brian Dean’s 1 Million SEO Results 06:20 – Don’t worry about adding a ton of pages to your site 06:39 – That’s it for today’s episode! 3 Key Points: Master the art of the hub and spoke. Stick to your topic – too many additional topics can be irrelevant. It’s not about having THE MOST content; it’s about the most thorough content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn't necessarily mean it's “thorough content” and how it's not about the amount of content but the depth of the topic. Time Stamped Show Notes: 00:28 – Today's topic: How to increase your rankings through topical content 00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics 01:24 – Make the pages in depth 01:34 – Some sites talk about things that are not so relevant to the main topic 02:33 – Google the word ‘hub and spoke' 03:03 – Neil's hub page 03:49 – Neil and Eric started consolidating their pages 04:11 – Focus on one page to make things easier 04:17 – Qualaroo is a good example 04:30 – It's not about producing the most amount of content 05:30 – Don't extend your post just for the sake of doing it 05:47 – Brian Dean's 1 Million SEO Results 06:20 – Don't worry about adding a ton of pages to your site 06:39 – That's it for today's episode! 3 Key Points: Master the art of the hub and spoke. Stick to your topic – too many additional topics can be irrelevant. It's not about having THE MOST content; it's about the most thorough content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website’s search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That’s it for today’s episode! 3 Key Points: CRO doesn’t just work with any website; having a good traffic is essential before starting. Having the right tools if pointless if you don’t have the right strategies and people in place as well. Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they'll highlight the prerequisites you'll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today's topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don't have enough leads, it won't work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you're prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website's search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That's it for today's episode! 3 Key Points: CRO doesn't just work with any website; having a good traffic is essential before starting. Having the right tools if pointless if you don't have the right strategies and people in place as well. Someone needs to OWN the CRO strategy on your team—that's right, it requires a dedicated person. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today's topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil's experience with churn 01:29 – If it sucks you'll get high churn; if it's great you'll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It's difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what's wrong 03:35 – Neil's tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That's it for today's episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman's post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It’s difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what’s wrong 03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That’s it for today’s episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman’s post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Mark made millions in his business, but could hardly get himself to pull up the driveway to home. Why? He felt like a failure at home and would rather just stay at work where he experienced success and fulfillment. Until…he tried applying his successful work strategies with his family. Today Mark is the new CEO of Ziglar Family. Find them now and get your free “Raising Positive Kids” book at www.ZiglarFamily.com. Thanks to Concordia University of Wisconsin and Qualaroo for supporting this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Life and the world is filled with stress and chaos. We can’t change that. But we can equip ourselves to deal with it, and a foundational necessity is having a place of peace and renewal. Our home. Our closest relationships. How do we go about creating this? In her book, “Creating a Haven of Peace”, Joanne F Miller guides us through the key ingredients needed to have a home of peace and relationships of love. At the end, is there anything we want more? And as Zig would say, this is the source of our power that will lead to our ultimate legacy. Thanks so Qualaroo and Blue Apron for their support of this show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Ellis is an entrepreneur, growth hacker, and founder of Qualaroo and GrowthHackers.com, the top online community to learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth. He joins Chikodi Chima on this first episode of Champions of Marketing to talk about the culture of experimentation, driving growth trough code and how to write content that your users will love.

Sean is the CEO of Qualaroo and Founder of GrowthHackers.com. Prior to Qualaroo he held marketing leadership roles with breakout companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout. Below are two free resources to IGNITE your Entrepreneurial journey! FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast! TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Sean Ellis is recognized as the originator of the term “growth hacking,” and is widely recognized as one of the world's best startup and technology marketers. Heading up growth at companies like DropBox and LogMeIn, Sean has gone on to found Qualaroo, a qualitative data collection startup. In this interview, Sean discusses the proper use of qualitative data, polling questions, and customer interviews in order to discover a true picture of the customer's needs in order to deliver a killer product and soaring sales. If you're involved in a tech startup - or plan to “feel out” an idea for a company or technology of your own - you won't want to miss this interview. For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http://www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness:

While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something. Sean Ellis’ is the CEO and co-founder of Qualaroo Insights, a qualitative insights solution triggered by onsite user behavior to collect visitor intelligence for driving faster conversion rate optimization. Qualaroo is used by major companies like Shopify, Yahoo, Vimeo, Groupon, and intuit to help them gain better “voice of the customer” (VOC) intelligence that they can’t get from their analytics tool. Additionally, Sean has been a marketing executive for huge companies like Dropbox, Eventbrite, and LogMeIn, he’s currently an advisor to Kissmetrics, and he runs a very popular marketing blog and community for startups called Growth Hackers. In this episode Sean talks to us about how you can use qualitative insights to convert more of your visitors into paying customers, and how one of his experiments resulted in a 300% boost thanks to VOC.   Topics Discussed Throughout This Interview: What qualitative and voice of customer data means to ecommerce companies. Test 10 different ideas for one answer, but can get that answer via voice of customer. What is Growth Hacking and why does it matter? Growth hacking for physical product businesses. Sean’s experience as the first marketing hire at Dropbox (and why they grew so quickly). Effective referral marketing and how to translate it to ecommerce. 300% increase in conversion thanks to voice of customer/qualitative.   Links/Resources: Sean On Twitter Qualaroo Growth Hackers Kissmetrics   Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers talks about how he massively increased growth at Qualaroo just by changing up their pricing model. He also talks about his motivations behind creating and growing the community at GrowthHackers.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean is the CEO of Qualaroo and Founder of GrowthHackers.com. Prior to Qualaroo he held marketing leadership roles with breakout companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout.

In this session of The Smart Agency Master Class, I chat with Alex Harris, of Alex Designs,  a company specializing in conversion rate optimization, landing page optimization, and e-commerce web design. Alex talks to us about value propositions and what your agency website is doing wrong right now. I've said it before, and Alex will say it again - it's all about your niche. You need to define your unique role within your own space. You have to understand who your target audience is so that you can gain a clear understanding of their needs. Once you've identified these two things, you will be able to create your unique value proposition and target to your audience. This value proposition will help show the target audience you are a credible authority within your niche. Alex was doing conversion rate optimization before anyone else. This was (and is) his value proposition, and he positioned himself as the leader. He remained number one in the industry for years and did so by clearly defining his goals and understanding his target audience. Failure and moving forward. [quote]Failure doesn't mean you'll never succeed.[/quote] You need to learn from your mistakes and move forward. When asked how to get passed a particular barrier, Alex gives these tips: Decide your mindset. Are you a dabbler? A stressor? Or are you a master? Learn from your failure. Find other people who have overcome similar barriers and seek advice. Don't forget to keep seeking clarity. Failure can be a hard blow, one that clouds your vision. Keep your eye on the prize, though. Once you know where you're going, you can create the necessary steps to get yourself there. How to set micro-goals. You have to continuously push yourself to accomplish and succeed, but you can't focus on everything. Alex uses micro-goals: small, manageable goals to be reached within 90-day time periods. "It's not about 5-10 year goals anymore. Things now move so quickly that shorter timeframes are better." What are you doing wrong on your agency website right now? According to Alex, you need to be doing better on clarity and consistency. Make sure that no matter where on your agency website the user is, they clearly understand what you do. Your value proposition needs to be prominent on each page. Use good message matching to ensure that no matter what page of your website a user lands on, it's consistent with their search. You also need to be giving away something in return for getting their email addresses. How about a free PDF download of some of your best tips or helpful infographics? You want to get the user to like you and to trust you, so that you're able to nurture and convert. What's Alex's #1 tip? Set up a feedback loop. Find out what your best customers like and keep doing it. Find out what people don't like and stop doing it. Alex's choice for helping with this is Qualaroo, to help identify and capitalize on web visitor revenue opportunities. What's Next for Your Agency? When you know how to improve your agency website by knowing what to avoid, this opens your agency to more potential client opportunities. However, without laying the ground work this could cause more issues than benefits. Check out how I can help you get through these obstacles. I can give you advice on how to increase conversions on your website, how to snap up client opportunities as well as ways to build authority to improve your agency. If growth is your focus, I've the different phases of growth within your agency and the three questions you need to ask yourself to sell more of your digital agency services. Learn more about my career and experiences as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

Something for everybody this week. A colour tool for designers, a web developers toolkit and a nice survey tool for website owners. We also have a mobile pick that everybody will love.

In this interview, Sean Ellis reveals why focusing on customer acquisition too early is a bad thing. He gives tips on how to improve conversion and what tools he uses when testing. In the second half he explains what made Dropbox successful.