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15 episodes with crossmodal research laboratory
2 episodes with crossmodal research laboratory
2 episodes with crossmodal research laboratory
Welcome to The kbbreview Podcast, your host is Andy Davies, and this is Episode 5 of Season 11. This is a great episdoe as we've got a topic today that will dazzle all your senses.That's because it's all about, well, dazzling all the senses.It's obvious that your showroom needs to look great, but do you ever think about how it smells, how it sounds or how it feels? Does your showroom engage all of your customer's senses? There is a huge amount of psychological research confirming that appealing to all the senses can make customers more inclined to purchase in retail environments. Using scent, music, tactile displays and lighting can create a much more immersive and engaging experience.We love all this kind of stuff so we're so pleased that our guest today is Charles Spence - he is a professor of experimental psychology at the Crossmodal Research Laboratory at Oxford University.And if you find all this as intersting as we do, check out Charles' book Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living This very special episode is brought to you with the support of our good friends at kbb Birmingham 2024, Europe's prime hub for the kitchen, bedroom, and bathroom industries.The ultimate showcase of innovation is now only days away - it starts on Sunday, March the 3rd at the NEC Birmingham and runs to Wednesday the 6thMeet key clients, engage with trendsetters, explore the newest launches and dive into live demonstrations - you'll gain valuable insights that'll drive your business forward at kbb Birmingham 2024.You can register for your free visitor pass now at kbb.co.uk. See you there! Hosted on Acast. See acast.com/privacy for more information.
This conversation is part of the series 'The Philosophy, Science, & Aesthetics of Food' ('Dare to know!' Philosophy Podcast). Charles Spence is the Professor of Experimental Psychology at the University of Oxford and the head of the Crossmodal Research Laboratory. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses (such as smell, taste, sight, hearing, and touch) to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of multisensory foods, products, interfaces, and environments in the future. Today's focus will be his book ‘Gastrophysics: The New Science of Eating'.
Dr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emotional impact".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "Can we nudge people by playing a style of music for example the sound of the sea and the waves to make the choose fish instead of meat?".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: Using Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "I think we'll have potentially millions of people drinking their coffee while listening to music thinking whether it's a good match and if it does it change the taste or not".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "The danger is that you then create some sort of experience that the consumer can't read or interpret properly because the senses are telling incongruent messages".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "The mission statements of places like Planet Hollywood and Hard Rock Café is to play loud and fast music because it will lead to a 30 % increase sales".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "The question of which sounds to present is one that the chef can't really address. I can't certainly do it, and that's where Steve Keller cames in. I met him at an audio branding conference".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "People's expectations are different which is part of the perfect meal. I think you know what you expect to happen or don't expect to happen, and for me was le Chateau Bryant in Paris probably a decade ago".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "Part of the problem in the noise and probably about lowered cabin air pressure and the dry air. These three things together cause the suppression of taste and flavor in what we eat and drink".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy etc. clearly. The taste on the tongue, the smell, the aroma, not to mention the pain and of chili."Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "He was a child of the second world war when there wasn't much food going around, and he used to say kids at the time were told, when you get some chewing gum and if it loses its flavor take it out and just roll it in some icing sugar and then put it back in your mouth and suddenly the mint flavor has returned".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "Sensory dominance is just the idea that our brain sometimes uses one sense to dominate the total experience. The multi-sensory experience for example when you're at the cinema or when you are listening to the ventriloquist's dummy the voice is coming from one location the lips are seen moving somewhere else on the screen".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "Intuitive marketeers have been doing this for decades, creating multi-sensory experiences in store to make you buy more or drink more or shop longer":Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Steve Keller and Dr. Charles Spence Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence's Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
Dr. Charles Spence: "My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)Host:
My guest today is the one and only Dr. Charles Spence, professor of experimental psychology and Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology at Oxford University. He is a Gastrophysicists working at the interface between chefs, food companies and technology.Charles is passionate about how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of multisensory foods, products, interfaces, and environments in the future.Charles has published more than 500 articles in top scientific journals, and have been awarded many prestige psychology prices. In this episode,Dr. Charles Spence and I discuss the ins and outs of Sonic seasoning: When Food, Sound & Neuroscience intertwine to create the perfect food and drink experience.Full Episode 17: Sonic seasoning: Eating with your ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) #3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) #4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:28)#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) #6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience.(25:45)#7 Is there Such a thing as a Perfect Meal? (27:49)#8 Kitchen Theory: How chef Jozef Youssef, Steve Keller and Dr. Charles Spence Push the Boundaries of Gastronomy (33:03)#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:35)#10 How to Make Bland Airplane Food Appetizing? Umami! (45:20)#11 What Happens to Your Brain When You Eat and Listen to Music (49:35)#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:56)#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:04:18)#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:08:17)#15 Dr. Charles Spence's Reminisces his Best Gastronomic Experiences. (1:13:51)Host:
How do our senses impact our view of the world around us? Can we influence them to change how we perceive things? That's what my guest Professor Charles Spence is here to help me understand.Charles is the author of a new book called Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living. He's also Professor of Experimental Psychology at Oxford University, where he leads the Crossmodal Research Laboratory that explores how our senses work, so he's well qualified in this space.Charles was a guest on an earlier episode of the podcast (https://www.spreaker.com/episode/31722779) where he talked about gastrophysics. In our discussion, we explore Sensehacking: what does it mean, how does it work and what can we do to improve our lives by using it? As ever, he's a fascinating and insightful guest.For more on Charles' work:https://www.psy.ox.ac.uk/research/crossmodal-research-laboratoryTo read more about his book Sensehacking:https://www.penguin.co.uk/books/308/308513/sensehacking/9780241361139.html
Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora (a subsidiary of SiriusXM, and the largest ad-supported audio entertainment streaming service in the U.S.). Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. What role can sound play in a brands expression? What does a brands "voice" really mean and what opportunities are there to develop it? What are some of the best brands when it comes to leveraging a sound strategy? Steve is recognized as one of the leading experts in the field of sonic strategy and identity. With a head for data and a heart for sonic expression, he actively engages in collaborative research projects, exploring the power of sound to shape our perceptions and influence our behavior. Recent experiments include an examination of the relationship between sound and taste (conducted with Oxford's Crossmodal Research Laboratory), an exploration into the existence of audio archetypes (conducted with Goldsmiths University London), demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with Technische Universität Berlin), and how music, soundscapes and noise in healthcare environments affect patience outcomes and satisfaction (with Oxford's Charles Spence). He is the 2017 recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership, where his thesis is focusing on racialized listening, the existence of a "sonic color line," and its impact on marketing and industry practices, particularly in the context of voice casting. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.
¿Qué papel puede jugar la neurociencia y la psicología del comportamiento en el diseño de packaging? Alejandro Salgado Montejo es doctor en psicología experimental de la Universidad de Oxford, y y uno de los más destacados especialistas en diseño e innovación en envases fundamentados en la ciencia.Alejandro integra neurociencia, inteligencia artificial, machine learning e investigación de mercado aplicados al consumo masivo.En este episodio conversamos acerca de cómo aplicar neurociencia al proceso de creación de un packaging. Me contó por qué al diseñar un empaque nuestro foco debe ser el construir una expectativa y una experiencia multisensorial. También hablamos acerca de cómo la inteligencia artificial está revolucionando la investigación de mercado.Alejandro ha sido profesor asociado de la Universidad de La Sabana y de la Universidad del Rosario y ha enseñado en más de veinte universidades y centros de investigación en distintos países.Ha publicado artículos en revistas como Psychological Science, Experimental Brain Research, Psychology & Marketing, y Cognition and Emotion y ha presentado en eventos internacionales como South-by-South West, ESOMAR, Fraunhofer Innovation Days, Federación Europea de Neurociencia y TEDxOxford.Alejandro ha liderado investigaciones sobre los mecanismos afectivos y estéticos que involucra la percepción multisensorial en relación con los envases, en el Crossmodal Research Laboratory de la Universidad de Oxford, Reino Unido.Links Relevantes:LinkedIn Alejandro Salgado MontejoNeurosketchConferencia TEDxOxfordSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox
Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora. Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. Steve is recognized as one of the foremost experts in the field of audio branding, actively engaged in projects that explore the power of sound to shape perceptions and influence behavior. Recent experiments include an examination of the relationship between sound and taste (conducted with Oxford’s Crossmodal Research Laboratory), an exploration into the existence of audio archetypes (conducted with Goldsmiths University London) and demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with The Technical University of Berlin). Steve is also a part of the think tank serving Chef Jozef Youssef’s London based Kitchen Theory, lending his sonic expertise to the development of gastrophysics experiences for brands and consumers alike. In addition to a degree in Psychology with a focus on research, social psychology and group dynamics, Steve has over 30 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager. Forever the student, he is the 2017 recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership, focused on how brands can more effectively measure and predict returns on audio investments. Twitter: https://twitter.com/audioalchemist_ LinkedIn: https://www.linkedin.com/in/stevekeller1/ To learn more about Aigora, please visit www.aigora.com
Dr. Qian Janice Wang is an assistant professor of food science at Aarhus University. Her interdisciplinary research focuses on the role of the brain sensory system and its connection to flavour perception and eating behaviour, in order to gain a deeper understanding of why people eat what they do, and to encourage behaviour change for a healthier, more sustainable lifestyle. To achieve this goal, she works to develop new ways to evaluate the consumer experience - from opinion mining to virtual reality to biometric measurements. Janice completed her PhD studies at Crossmodal Research Laboratory at the University of Oxford, and holds a master’s degree from the MIT Media Lab. Her background spans computer science, interaction design, experimental psychology, and sensory science. She works with all food products but has a special interest and expertise in wine. LinkedIn: https://www.linkedin.com/in/qian-janice-wang-bb8bb37a/ University page: https://pure.au.dk/portal/en/persons/qian-janice-wang(07232f11-92e3-4664-a680-cbcc492709a1).html Homepage: http://www.qianjanicewang.com/ Twitter: @rbrainengineer To learn more about Aigora, please visit www.aigora.com
On this, the 50th episode of the podcast, I'm speaking with Professor Charles Spence who heads the Crossmodal Research Laboratory at Oxford University. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses (such as smell, taste, sight, hearing, and touch) to form the extraordinarily rich multisensory experiences that fill our daily lives. In our discussion, we explore how the way our food and drink is presented to us, impacts the way it tastes. I first learned of Charles' work while reading this research on wine (https://cognitiveresearchjournal.springeropen.com/articles/10.1186/s41235-020-00225-6) and we explore this in our discussion.We also touch on a range of other fascinating issues.This episode is most definitely best enjoyed with a glass of wine in hand.For more on the Crossmodal Laboratory and its research, visit their website: https://www.psy.ox.ac.uk/research/crossmodal-research-laboratory
We’re in London to meet up with world-famous experimental psychologist Professor Charles Spence, founder of the Crossmodal Research Laboratory at the Department of Experimental Psychology at Oxford University. Professor Spence specializes in neuroscience-inspired multisensory design, and has extensively researched how the background sounds and music that happens to be playing in bars, restaurants and cafes biases what customers choose to purchase, order, and/or consume, not to mention what they think it tastes like, how much they enjoy – and would be willing to pay for – the experience. We drop into our musical vault and pull a 2011 in-studio performance from multi-talented L.A.-based electronic music producer Daedelus. Snacky Tunes is powered by Simplecast.
Charles Spence is the head of the Crossmodal Research Laboratory at Oxford University. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses (such as smell, taste, sight, hearing, and touch) to form the extraordinarily rich multi-sensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of multi-sensory foods, products, interfaces, and environments in the future. Over the years, Charles has consulted for a number of multinational companies advising on various aspects of multi-sensory design, packaging, and branding. Perhaps most famously, Charles worked with Heston Blumenthal, chef of The Fat Duck restaurant on his multi-sensory food experiences, not to mention the 2008 IG Nobel prize for nutrition, for his groundbreaking work on the ‘sonic crisp’.Find Charles' book: https://amzn.to/2jJZpWhIf you enjoyed this podcast, please SUBSCRIBE!Find me on Instagram: http://instagram.com/venetiafalconer See acast.com/privacy for privacy and opt-out information.
Experimental psychologist, Charles Spence, joins host and editor of Square Meal, Ben McCormack in conversation. Spence, the head of Crossmodal Research Laboratory, discusses his radical research, gastrophysics, and the surprising ways outside elements can affect our dining experience.
Taste is one of our most subjective of the five senses. A flavor that elicits delight in one individual may evoke strong disgust in another. And while we all have a basic understanding of flavor, we rarely think about the other sonic factors that may be affecting how we interpret different tastes. In this episode, we consider the relationship between sound and taste, and the power certain sounds can have over our taste buds. Featuring Charles Spence, head of the Crossmodal Research Laboratory at Oxford University. Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound. Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicseasoning
The world used to be full of empires. Is it time for an imperial resurgence? On today's Gist, Robert D. Kaplan, national correspondent for the Atlantic, makes the argument for something that looks a lot like a modern empire, although with a less fraught name. Plus, a look at new research into how we taste, with Charles Spence of the Crossmodal Research Laboratory, who wrote on the subject in Flavour Journal. For the Spiel, remembering NPR’s good witch, Margo Adler. Get The Gist by email as soon as it’s available: slate.com/GistEmail Subscribe to the podcast in iTunes: itunes.apple.com/us/podcast/slate…id873667927?mt=2 Learn more about your ad choices. Visit megaphone.fm/adchoices
Flashbacks are intrusive memories that can plague people after a traumatic incident. Now there's a possibility that playing certain kinds of computer games in the hours after the traumatic event could prevent images flashing back into the mind when they're not wanted. Emily Holmes at Oxford University wants to develop what she calls a cognitive vaccine. This would be used in the hours straight after an event - not as a treatment for post traumatic stress disorder, but to prevent disturbing memories from taking root. Taste and Music: Professor Charles Spence is the Head of the Crossmodal Research Laboratory based at Oxford University and is investigating how the brain can match up sounds and tastes. And one restaurant in Switzerland is making music a crucial part of the dining experience with specially-composed tunes accompanying each course. Therapeutic Design: Most people with dementia want to stay in their own homes for as long as possible, provided they can cope. Researchers from Stirling University have found that the adoption of simple design tricks can extend that period at home. The university's Dementia Services Development Centre has designed a dementia-friendly home and Director Professor June Andrews told Claudia that it's all about trying to see a home from the point of view of the person with dementia. Producer Geraldine Fitzgerald.
Interview - Prof. Charles Spence is head of the Crossmodal Research Laboratory at Oxford University. We speak to him about the interplay of our senses and their use in computer games, including why it's hard to play FPSs and talk tactics at the same time. However the first thing he talks about is food; crisps in particular.With: Someguy, SouldaddyMusic: 'Fashion Freak' by Naked Ape41 min. talk / 4 min. music 26.5 MB
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