Podcasts about strawberryfrog

You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week's episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.” Jim's guests are Mike Moynihan, the SVP of Brand, Marketing, Insights and Partnerships at the Lego Group, and George Carey, the founder and CEO of Human-ology, a research company that tracks shifts in values and emotions that shape human attitudes and behaviors.mTheir clients include Google, Nike, McDonalds, and of course Lego. Mike has been at Lego for an amazing 30 years, and George founded his company about 15 years ago. George will share how the human inside the consumer has fundamentally changed over the past five years, beginning with the pandemic and then intensifying with the 2024 US elections. And Mike from Lego will talk to how this has changed how they think about their brand, and the initiatives that emanated from that.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society's greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year. Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the world's great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Cisco's CMO, which we will talk about. Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She's also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world. Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one's for you. Let's jump in!Head over to our LinkedIn to complete your own Marketer's Self-Evaluation.---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it's fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.Rachel was a speaker at this year's Summit and is a newcomer to Adobe, having joined in December 2024. However, she's no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer! ---This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams. Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Natalia joined P&G in my early days as P&G's Global Marketing Officer. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!---This week's episode is brought to you by StrawberryFrog and Deloitte. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owl's best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands in the world with one of the hottest mascots in the world. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. Duolingo's purpose is to develop the best education in the world and make it universally available; its core service today is in language learning. Duolingo is only a 14-year old brand, founded in Pittsburgh by Luis van Ahn and Severine Hacker, who met at Carnegie Mellon. It is publicly traded, with a market cap of about $14 billion. Emmanuel, or Manu, has been at Duolingo nearly five years, CMO since August 2023. Prior to Duolingo, Manu worked about five years at Spotify and nine years at Playstation. Tune in for a conversation around growth marketing & more with a bi-lingual CMO (French and English) who is learning Japanese on Duolingo!This week's episode is brought to you by StrawberryFrog and Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spring is time for rebirth and renewal…and today's episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communities–and they mean that, as you will hear through Sherry and Scott's stories.Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrust's merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequently–this is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!This week's episode is brought to you by StrawberryFrog and Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pauline invites two friends, Scott Goodson and Gulla Jonsdottir, to reflect on highlights (and lowlights) of the past year and share their predictions for 2025. Scott Goodson is the founder of the cutting-edge marketing and advertising agency StrawberryFrog, where he and his team have built some of the world's most iconic brands. Gulla is an award-winning architect and designer, renowned for her sensual aesthetic and unique spaces.

Cindy Gallop is a force! The founder and CEO of "If We Ran The World" and "Make Love Not Porn," this former advertising maven turned business innovator, consultant, coach, and keynote speaker "blows shit up," as she delicately calls it, disrupting the status quo when and where it's needed.Hailing from the UK, she graduated from Somerville College, Oxford, and for over 30 years led marketing and ad teams for the US branch of Bartle Bogle Hegarty, which she founded in 1998, leading to her recognition as Advertising Woman of the Year in 2003."This is someone wise and generous as much as she is gracious and feisty," says friend Scott Goodson, Founder of StrawberryFrog. So, join us for a deep conversation with Cindy as we understand her lifelong pursuit of changing the world, one daring project at a time.

What does purpose have to do with movements? StrawberryFrog, a movement marketing agency, were faced with this question when clients came to them with a purpose statement but were unsure how to activate it. This led to a pivotal realization: purpose activation is essentially a movement, where a group of people rally around a shared purpose to drive change.Inspired, StrawberryFrog decided to enter the purpose field, focusing on mobilizing employees and consumers around a purpose, in addition to conducting innovative research. Their primary research tool, the first-of-its-kind Purpose Power Index (PPI), empirically measures how well companies activate purpose at the core of their business. The PPI reveals key insights, from what drives purpose to how it enhances employee engagement and retention. We invited Chip Walker, Head of Strategy, to share key insights from StrawberryFrog's work and research with purpose, highlighting the transformative power of purpose and showing that, when companies move beyond merely defining their purpose to actively living it, they can ignite powerful internal and external change.Listen for insights on:The primary drivers of purposePurpose's role on an employee's hierarchy of needsKey purpose gaps at organizationsStrategies for measuring purpose internally and externallyResources + Links:StrawberryFrogPurpose Power IndexStrawberryFrog Case Studies (00:00) - Welcome to Purpose 360 (00:13) - StrawberryFrog (01:54) - Chip's Background (04:11) - Movement Marketing (06:29) - Relationship with Work (06:49) - Favorite Client (09:58) - Purpose, Merger, and New Brand (11:58) - Internal Activation (16:02) - Purpose Power Index (21:12) - Metrics (24:45) - Purpose Gap (26:27) - Measurement (28:38) - Convincing the C-Suite (29:50) - Purpose in an AI World (31:42) - Last Word (33:40) - Wrap Up

Welcome, everyone, to another episode of The Tearsheet Podcast, where we explore financial services together with an eye on technology, innovation, emerging models, and changing expectations. I'm Tearsheet's editor in chief, Zack Miller. Today we have an insightful conversation for you featuring Trevor Nies, senior vice president and global head of digital at Adyen, a leading financial technology platform renowned for its innovative contributions to the digital commerce landscape. This conversation was a fun one I recorded with Trevor as a Linkedin Live session. With extensive experience and expertise, Trevor plays a pivotal role in driving Adyen's strategic initiatives, particularly in payment solutions and empowering businesses to thrive in the ever-evolving realm of modern commerce. At Adyen, Trevor leads efforts to develop solutions that address the complexities of digital transactions and provide businesses with the tools they need to navigate the intricacies of the modern marketplace. With a focus on enhancing payment experiences and streamlining operations, Adyen's digital commerce solutions are reshaping the way businesses engage with customers and drive sales in today's dynamic ecosystem. Join us as we delve into Adyen's strategic vision, exploring the company's commitment to innovation and its impact on shaping the future of commerce. Through this conversation, we aim to uncover the transformative power of Adyen's digital commerce solutions and gain valuable insights into the evolving landscape of payments and consumer behavior. Before we dive into today's episode, I'd like to give a shoutout to our sponsor, StrawberryFrog. StrawberryFrog has been hailed as the very best in creative marketing, innovations, and transformation for financial brands worldwide. Working with iconic names like Morgan Stanley, Truist, First Abu Dhabi Bank, and many others, they've set the standard for excellence. I've particularly enjoyed covering the firm's ability to enact movements within these organizations that infuse their brands with real purpose that employees and customers can get behind. So, whether you're a financial giant or a tech disruptor, StrawberryFrog is your go-to partner for activating brand purpose and driving transformative movements. Learn more about their groundbreaking work at strawberryfrog.com. Without further ado, let's enter this dialogue and uncover the implications of Adyen's strategic initiatives in the realm of digital commerce.

In the dynamic landscape of financial marketing and transformation, few figures stand out as prominently to me as Scott Goodson, CEO, and Chip Walker, Head of Strategy, at StrawberryFrog. I've spoken to these guys a few times over the years and they just get it. StrawberryFrog has been called the very best creative marketing, innovations, and transformation company in the world for financial brands, having worked with some of the most iconic financial brands including the largest banks such as Morgan Stanley, Truist, First Abu Dhabi Bank. SunTrust, Bank of America, Bank of Montreal, Harris Bank, Credit Suisse as well as tech brands like AfterPay and Thrive Global. We're here to talk about activating brand purpose – throughout my conversation with Scott and Chip, we'll uncover the power of purpose in driving organizational change, how leaders can effectively activate purpose within their companies, and the impact of purpose-driven movements on both internal culture and societal change. From real-world examples to actionable strategies, get ready to gain valuable insights that can help transform your approach to leadership, marketing, and beyond. So grab your headphones and join us on this insightful journey into the heart of purpose-driven branding and leadership. Let's dive in! Here's my conversation with StrawberryFrog's Scott Goodson and Chip Walker. The big ideas Purpose-Driven Movements: The core concept discussed throughout the conversation is the idea of purpose-driven movements. These movements serve as powerful tools for organizations to not only differentiate themselves but also to address societal issues, engage employees, and drive meaningful change. Global Perspective and Experience: Scott and Chip's extensive international experience underscores the importance of a global perspective in understanding consumer behavior, market dynamics, and cultural nuances. This broad view enables them to develop effective strategies for global brands and navigate challenges across diverse markets. Leadership's Role in Purpose Activation: Effective leadership is essential for activating purpose within organizations. Leaders who embrace curiosity, openness, and a willingness to align personal purpose with corporate purpose can inspire employees, drive engagement, and spearhead movements that lead to tangible results. Closing the Purpose Gap: The purpose gap highlights the importance of ongoing activation and alignment of purpose throughout the organization. Closing this gap requires sustained effort, engagement, and co-authorship at all levels to ensure that purpose remains central to organizational culture and strategy. Movement Thinking in Marketing Strategy: Movement thinking offers a strategic approach to marketing that goes beyond traditional advertising tactics. By weaving purpose into storytelling and leveraging diverse platforms, brands can create multi-layered narratives that captivate audiences, drive engagement, and foster advocacy. Impact on Organizational Culture: Purpose-driven movements have a profound impact on organizational culture, fostering a sense of belonging, empowerment, and shared values among employees. When purpose is embedded in the fabric of an organization, it drives alignment, collaboration, and innovation. Societal Impact and Change: Beyond organizational benefits, purpose-driven movements have the potential to drive significant societal change. By addressing pressing issues such as mental health, financial literacy, and societal inequalities, brands can become catalysts for positive social impact and contribute to a more sustainable and equitable world.

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple. After graduating from the University of Massachusetts at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog. In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple's digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company's portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets. At the end of 2021, she joined Meta's Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business). In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

Many corporate leaders now accept the need to define a brand purpose beyond making a profit. Yet most purpose statements fail to resonate with people. The only way to excite all stakeholders, argues Scott Goodson, is to activate it through a grassroots social movement. 

On this episode of the Richard Crouse Podcast we meet Pulitzer Prize-winning journalist Ian Urbina, host of “The Outlaw Ocean.” The project began years ago as a series in The New York Times, where he was a staff writer. Between the articles, a book on the subject and now the podcast, the journey took more than four years, spanning 40 cities and every continent, and over 12,000 nautical miles across five oceans and 20 other seas. In the podcast Urbina explores a gritty and lawless realm, populated by traffickers and smugglers, pirates and mercenaries, wreck thieves and repo men, vigilante conservationists, seabound abortion providers, clandestine oil dumpers, shackled slaves and cast-adrift stowaways. “The Outlaw Ocean” is brought to you by CBC Podcasts and the L.A. Times. Learn more about The Outlaw Ocean Project, a non-profit journalism organization that produces investigative stories about human rights, at theoutlawocean.com. Then, we'll meet Scott Goodson, the author of “Activate Brand Purpose: How To Harness The Power Of Movements To Transform Your Company” and founder and CEO of advertising and marketing agency StrawberryFrog. He Zooms in, from New York City, to talk about purpose driven companies and why consumers care about what a company stands for and what its values might be.

Welcome to episode #849 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #849. Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world's most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge and many more. He is the author of Activate Brand Purpose - How to harness the power of movements to transform your company (along with co-author Chip Walker). We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven brands', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. It's time to turn that around. Enjoy the conversation... Running time: 52:21. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Scott Goodson. Activate Brand Purpose - How to harness the power of movements to transform your company. StrawberryFrog. Follow Scott on LinkedIn. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'.

On Episode 345 of Impact Boom, Chip Walker of StrawberryFrog discusses why businesses must engage with the social impact movement making waves globally, and how entrepreneurs can activate their purpose as individuals and on behalf of their organisations.

Chip Walker, author, keynote speaker, business and culture strategist: Head of Strategy at StrawberryFrog — a company that provides creativity for purpose driven companies. Your business may or may not have a purpose statement. But it's the activation of that purpose which makes all the difference. Listen in and hear Chip explains how this makes employees more engaged, customers happy to do business with you, and, of course, increases your bottom line. A podcast not to miss!  https://strawberryfrog.comSupport the show

On today's episode, I'm speaking with Scott Goodson, founder and CEO of StrawberryFrog, a marketing agency that works with some of the largest financial brands in the industry. I invited Scott to talk to us about his recent book: Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Ultimately, though, our conversation ended up covering much more: doing marketing with soul and intention, the shifting pyramid of power where the boss is no longer God, and the power of truly taking on corporate responsibility.

Today we chat to the awesome Scott Goodson. Scott is a multi-published author and founder of New York based StrawberryFrog, an independent full-funnel marketing, advertising and design agency. Movements are the future of branding and for the last 25 years Scott has worked with some of the world's most iconic brands including: Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra, P&G; plus Sabra, PepsiCo, SunTrust and many more. Scott is also the creator of the concept of Movement Thinking, the premise being that the processes which create great social movements can help us systematically apply a human centred approach to solve problems in a creative and innovative way in our lives, businesses, communities and countries. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, BBC, CNN, and has also appeared in the New York Times, Financial Times, Wall Street Journal, Economist, Harvard Business Review and Forbes. So, without further ado, please sit back, relax and we do hope you enjoy!!► StrawberryFrog: https://strawberryfrog.com/about► Activate Brand Purpose:https://www.activatebrandpurpose.comTEDx: https://www.youtube.com/watch?v=HKUQloTjdOU&t=182s SUBSCRIBE:► SPOTIFY: https://open.spotify.com/show/66hrGrtDSwBJUzIGF6f5eg?si=90e43d06145d4c5a► ITUNES: https://podcasts.apple.com/gb/podcast/purpose-made-podcast/id1558826869TIMESTAMPS: 0:00: Introduction1:08: Creativity for Good3:50: The Pursuit of Purpose 4:55: A Personal Pursuit of Purpose6:20: Shaping of Perspective6:50: Working with Björn Borg9:35: Activating Brand Purpose11:10: The Impact of Social Media on Societal and Behavioural Change13:41: Purposeful companies outperform the market by 42%14:03: Higher Purpose and Activating Brand Purpose17:37: Movements vs. Marketing19:23: Case Study: Orexo ‘Out The Monster'24:49: Competitive Advantage of Purpose28:12: Purpose Power Index33:23: Closing Statement35:35: Credits Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Devin: What do you think of as your superpower?Chip: My superpower. Gosh, maybe the way to to to talk about it is sort of actionability, especially when there’s a really hard problem. So coming up with an idea or solution that’s not just theoretical, but something that’s actually doable and workable.Chip Walker joined me to talk about his successful transition from “being a sales agent to being more of a change agent.” The proven marketing leader joined the New York-based agency StrawberryFrog as head of strategy to help organizations implement “movement thinking.” Several years ago, Chip and his colleagues began to see a pattern. “A lot of clients we were working with, top leaders were coming to us and saying, I hear about this whole purpose thing, higher purpose. And in fact, we’ve had a consultant in, or we’ve done a two-day off-site, and we’ve come up with this purpose. And here it is. And now that was six months ago, and now we don’t really know what to do.”“We started to realize that there was a sort of an activation gap,” he adds, putting a name to the problem.To address the activation gap, together with Scott Goodson, his partner at StrawberryFrog, they wrote, Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company.Chip’s career has included work for some of the world’s biggest brands. One was Smart Car, the tiny Mercedes product. He recalls the problem they faced at launch. “how do you sell this, especially in a country like the U.S. where people at that point were driving giant SUVs.”Chip rejected a practical focus on mere fuel efficiency and convenient parking. “The enemy that we sort of identified was this notion of stupidly overconsuming, which we called ‘dumb.’ And the stand we decided to take was smarter, more conscious, consuming, particularly for your car, which was something that we ended up calling ‘Smart.’”One of the challenges for companies when focusing on sustainability is avoiding accusations of greenwashing, which happens when companies brag about having done little. Chip offers this advice:To avoid greenwashing, you’ve got to go back to your purpose definition as the foundation. I think what you see sometimes happening is when an organization will define its higher purpose. It's very, very lofty. It's about transforming society, making the world a better place, eliminating all kinds of higher societal problems. And yet if you take a hard look at the companies, what they actually do and their business, you have a hard time seeing the intersection between those two things. So I guess Scott and I are both firm believers that a higher purpose for your firm exists between some wrong that needs to be made right in the world and what you actually do. And that is the key to building an authentic program to activate your purpose and to talk about stuff in a believable way.He offered an example of a failed campaign. A major brand of nuts launched a campaign to focus on pay equity. “They came out with some ads that were all about pay equality, and the way that they made a connection back to their brand was that unequal pay was nuts. So you can imagine they got just decimated by people.” Consumers didn’t see the connection between eating nuts and solving the problem of fair pay for women—because there wasn’t a good one.He notes that Patagonia has avoided the trap despite not being perfect. “I think most people applaud them because they say, Well, you know what? First of all, they’re making a big effort, A and B, they’re being honest with us.”Chip applauds the work of consumer product giant Unilever. “I think Unilever is another large corporation that’s done an outstanding job. In fact, their whole higher purpose is, I’m paraphrasing, but it’s sort of to make sustainability commonplace. And you can see thing after thing that they do with their packaging, the way that they operate, their factories that are trying to reduce emissions, reduce waste.”He thinks their purpose aligns with their actions and messaging well, noting that Unilver is “more humble” than Patagonia. “In the long run, it’s going to serve them well.”Chip says his superpower, actionability, has helped him help big brands convert aspirational purpose statements into movements that yield results.How to Develop Actionability As a SuperpowerChip describes his superpower this way:So I tend to be the kind of person who will come up with a novel solution, but then constantly ask, Does it work? Does it work? Does it work? So, I'm—on a good day—I'm the person you go to when you have something difficult that you need to make happen, especially when you maybe have tried the obvious things and they don't work.It works to help him help his clients. “What are the CEOs telling us? They’re saying they don’t know what to do with [purpose]. So to me, that was clear. This is not working. We need a better way. And it also seems just like a striking fit that our approach to sparking movements was a way to make purpose much, much more actionable.”Chip offers two keys to help you develop greater actionability.First, he suggests using wise counsel from trusted minds to get objective about your own ideas. “Somebody that I respect a lot had advised me to develop sort of an informal board of directors. People that you respect and trust who you can go to to say, ‘Here’s what I’m working on. I think this is working. Do you agree?’”Second, he suggests “viewing yourself as a curator.” He describes himself this way. “I’m more curating; I’m getting input, I’m gathering, I’m keeping a scorecard to say, OK, we’ve got seven ideas, five seem good, two don’t.”This collaborative approach depends less on your native ability to develop workable ideas and implement them. Instead, you can create processes to test your ideas and gather others, allowing you to play a critical role in solving problems without needing to be a fount of pure brilliance.You can make actionability a superpower that enables you to do more good. Get full access to Superpowers for Good at devinthorpe.substack.com/subscribe

As millions of workers walk away from their jobs, or at least explore new options, many companies are exploring ways to better motivate their people. Our guest today, Liza Haffenberg, has worked around the world as a branding and culture change expert, and now she's a leader at the marketing firm StrawberryFrog. Here she describes how employers can transform their cultures in ways that encourage their people to stay. She says promoting employee engagement and professional development leads to more productivity and organizational success. And she explains why an effective way to transform your culture is to turn your mission statement into action, thus creating a “movement” that can activate both employees and customers. See more: https://strawberryfrog.com

Be honest: do you actually know what your organization's purpose asks you to do? Many of us have spent hours articulating what our purpose is but we haven't taken the next step to put it into action. Chip Walker and Liza Haffenberg of StrawberryFrog are on a mission to change this. Their concept of “movement thinking” helps people galvanize around their company's purpose and spur actions in support of it. They believe a movement is purpose activated. In this climate of social impact and values alignment for employees and consumers, it's time for all of us to take a stand on what our organizations are here to do. If you can mobilize your purpose into a movement, your whole company and everything you care about, will thrive. About our guests: Liza Haffenberg is a movement maker with a passion for helping companies activate their people through purpose – galvanizing employees, changing culture and driving growth. Heading StrawberryFrog's Movement Inside™, Liza develops people-first solutions that ignite positive change for employees while solving business problems. You can connect with Liza on LinkedIn at linkedin.com/in/liza-haffenberg-78a50622, on Instagram at @lizahaffenberg, on Facebook at facebook.com/liza.haffenberg, and on Twitter @Lizahaffenberg. Chip Walker is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. Chip is a speaker, columnist, and the author of the new book Activate Brand Purpose which he co-wrote with Scott Goodson – Founder & CEO of StrawberryFrog. You can connect with Chip on LinkedIn at linkedin.com/in/chipwalker, on Instagram @walker.chip, on Facebook at facebook.com/chip.walker.nyc, and on Twitter @ChipWalkerNYC. Resources: The 7 Keys of Chip's Book Purpose Power Index 2021 Executive Summary

Chip Walker, head of strategy and partner at StrawberryFrog, as well as co-author of the book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, talks about the ideas of activating purpose, movement thinking, and how to be a galvaniser in your organization. Image Credit: Pond Saksit | Shutterstock

Welcome to another episode of the Action and Ambition Podcast. We are joined today by Chip Walker, a Business and Cultural Strategist, author, and keynote speaker. Chip built and developed innovative market research as well as grown important brand identities over the years for some of the world's most renowned brands, such as PepsiCo, Morgan Stanley, and Heineken. He will talk about his new book, “Activate brand purpose: How to harness the power of movements to transform your company.” StrawberryFrog's strategic executives, Scott Goodson, and Chip Walker lay out a practical plan for realizing the objective of growing your company and saving the world. All of the instruments of business operations and leadership, as well as all of the power of creativity and emotion, are focused on a single meaningful goal: rallying all stakeholders, employees, suppliers, partners, and consumers to work together to bring about change. Don't miss out! You're going to love this episode!

In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and driven remarkable results for iconic clients worldwide, such as Walmart, P&G, Google, Emirates Airline, SunTrust, and Coca-Cola.Scott Goodson is an entrepreneur, business mentor, award-winning author, and Founder and CEO of StrawberryFrog. For over 25 years, he has been helping business leaders galvanize people and organizations through "Movement Thinking" to help companies perform at their peak and gain a competitive advantage. Goodson's Movement Thinking is deeply emphasized in his best-selling book- Uprising, where he illustrates case studies from his interviews with 40 global business leaders.Chip Walker is an entrepreneur, brand and business strategist, keynote speaker, author, and Head Strategist of StrawberryFrog. He leads the strategy and research divisions at StrawberryFrog and is focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Walker aims to help companies leverage their brand and create a positive impact in the midst of the pandemic.Scott and Chip's latest book- Activate Brand Purpose, is a wake-up call for leaders who want to change employee habits, transform their company, and grow their business. Activate Brand Purpose shows readers what is wrong with purpose and lays out a pragmatic roadmap for how CEOs, CHROs, CMOs, CSOs, and CFOs can galvanize the people who matter inside the company and out.  Here, Goodson and Walker reveal the process that leaders need in order to transform their culture and improve their business while making much-needed positive impacts in their communities. Scott Goodson and Chip Walker believe that companies that activate purpose thrive.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-activate-your-brand-purpose-s5e13/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world's major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. And his writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC.I invited Chip to be a guest on my show to talk about his new book “Activate Brand Purpose” that he co-wrote with Scott Goodson.  I'm excited to have Chip here today to discuss what it means to “activate” purpose and why it's so important to the success of a brand.

Chip Walker, based in New York, is the head of strategy and a partner at StrawberryFrog.He is the author, along with Scott Goodson, of the new book, “Activate Brand Purpose.” He’s recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken.Chip is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board.His writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC. StrawberryFrog www.strawberryfrog.com Activate Brand Purpose www.activatebrandpurpose.comSource: https://businessinnovatorsradio.com/chip-walker-head-of-strategy-at-strawberryfrog-brilliance-business

Conservative media and some politicians are apoplectic that corporations are taking stands against what they perceive to be restrictive voting laws and other social issues. "My warning, if you will, to corporate America is to stay out of politics," Senate Minority Leader Mitch McConnell stated after Coca-Cola and Delta Airlines criticized a Georgia law that instituted additional voting restrictions.Scott Goodson and Chip Walker of StrawberryFrog, a New York-based marketing agency focused on cultural movement marketing, feel that more companies have to stretch beyond the business world to define their purpose and mission.In their book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company," Goodson and Walker explore the importance of identifying a larger corporate purpose than making a profit. Activating purpose doesn't have to be political, but it does need to be meaningful to engage employees and customers.Activating purpose isn't just for consumer brands. Walker dives deeper into the process of activating brand purpose in a discussion with Editor Paul Nolan.

The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.Check out his book at:https://www.activatebrandpurpose.com/

Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.” Host: Carol Massar. Producer: Paul Brennan.

Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.” Host: Carol Massar. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Welcome to the Tearsheet Podcast. I’m Tearsheet editor in chief, Zack Miller. The best marketing and advertisements stay with you. They speak to the zeitgeist in the world at a specific time with the right words, the right imagery, the right message. Creative agency StrawberryFrog has worked with Truist, the combined BB&T and SunTrust bank, on its rebranding. When Covid hit early in 2020, the team pivoted, launching a series of campaigns that spoke of hope and combined destiny, that together, we’ll make it through. StrawberryFrog’s CEO and founder Scott Goodson and head of strategy, Chip Walker join us on the podcast to take us behind the scenes of the Live United campaign, that combines Truist, the United Way, and youth poet laureate Amanda Gorman, who delivers an inspirational message at a time it was needed most. StrawberryFrog won Tearsheet’s Agency of the Year Award for 2021. Here’s my discussion with Scott and Chip.

For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world's first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother.  And since he was one of the first people I told about this podcast, it's only natural he be my first guest. Originally from Montreal, Scott started his career in Sweden in the 1990s. His first client was Bjorn Borg who was launching a new fashion line at the time. Scott also devised purpose strategies for Scandinavian multinationals, working with some extraordinary leaders who wanted to drive positive change while radically growing their companies. Since then, Scott has worked with the worlds most iconic brands including P&G, Emirates Airline, Google, Heineken, Jim Beam, Coca Cola, Mercedes, Natura Brasil, and Mahindra to name a few! Through StrawberryFrog Scott has established his own purpose to use creativity for good. He has created entirely new ways of thinking about both the development of distinctive brands as well as the cultural conditions necessary to support them. In doing so, he is reshaping how many leaders and large corporations think about structuring their businesses for success. Scott set out a new competitive advantage called Movement Marketing, as a way to activate purpose in his Globe and Mail best selling book: "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements”. His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them. When he's not helping his clients spark a movement, Scott lectures at Harvard Business School, Columbia, and Cambridge University. 

StrawberryFrog's Scott Goodson discusses movement marketing with IAB's Sheryl Goldstein. See acast.com/privacy for privacy and opt-out information.

It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging. I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa. Search and contribute to #HCWShoutOutStrawberryfrog.comTranscript available on adampierno.com Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Scott Goodson, CEO of StrawberryFrog, sits down with host Ken Beaulieu to discuss what brands can do to elevate their do-good efforts, what commonalities the most purposeful companies share, and more.

A movement is a brand’s best friend, according to New York City creative agency StrawberryFrog. They took a stand two decades ago to use creativity for good, looking for ways to do good in society, by activating purpose based brands with a movement. Head of Strategy Chip Walker offer insights into a new day in marketing, when brands are exploring a deeper value than a sale.

For both agencies & clients, pitching is meant to result in picking a long time partner to work with. It should be a collaborative process on both sides. There needs to be a lot of shared information and openness for the working relationship to work. But Sophie Kelly believes that if a client doesn’t want to be transparent and engage in the sharing of their business issues, then an agency may need to consider if that's a company they can work with. Sophie Kelly is the Senior Vice President of North American Whiskey Portfolio at Diageo. She is a committed and well-rounded marketer with a proven track record. Prior to her tenure at Diageo, Sophie was on the agency side herself, running The Barbarian Group, StrawberryFrog, and J. Walter Thompson in New York. She has many years of experience hearing pitches on the brand side as well as making pitches with some of the best agencies in the world.  In this week’s episode, Sophie joins host Michael Quinn to share her perspectives on whether or not pitching budgets should be transparent, how the pitching process has evolved over time, and the need for team participation in the pitch room.

Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever.     Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house  

Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involves award-winning movement campaigns and innovative communications for some of the world’s most iconic brands. Today he talks about the strong appeal of purpose, empathy-based marketing, the immeasurable power of movements, why advertising has become obsolete, a response to corporate culture, why being an anthropologist will help your business, authenticity vs greenwashing, and the strange power of confidence.On today’s podcast:The strong appeal of purposeBuilding strategies from empathyWhat sparks movementsWhy advertising has become obsoleteMovement marketing vs corporate cultureBeing an anthropologist will benefit your businessAuthenticity vs greenwashingMore optimism is neededLinks:StrawberryFrogUprising MovementsUprising: How to Build a Brand-and Change the World-By Sparking Cultural MovementsUprising!!! PodcastFull show notes at: http://corporateunplugged.com/podcast/ See acast.com/privacy for privacy and opt-out information.

Robin Koval, The Truth Initiative: the Movement that is ending   smoking. Today on the Uprising Pod, Robin joins Scott Goodson to discuss the Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. A leader in the world of advertising and marketing, and a New York Times best-selling author, Koval joined the organization in 2013. She re-launched its award-winning truth® youth tobacco prevention campaign and refocused its world-class research and activism programs to speak, seek and spread the truth about tobacco. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Tim Brown is igniting a movement for your feet, blowing up the shoe businesses with super comfy wool and in the process is sparking a global movement for change. Tim is the co-founder of Allbirds, fighting to prove that comfort, good design and sustainability don’t have to be mutually exclusive. And this is a fight they're tackling with an army chest of $27.5 Million funding capital led by Tiger Global Management. The soul of the Allbirds movement is standing for better shoes in made in a better way, fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Yascha Mounk of Harvard University joins Scott Goodson to call out the fight for democracy and the demise of Liberalism. Join us for a provocative discussion about the new movement undermining everything we care about. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Aron Gelbard, The New Flower Movement. Today we take a look at reinventing the flower power movement for a new generation, making it possible for people to  have flowers in their lives, all the time. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Yvette Cook, Usher’s New Look and an education movement  with a radically effective peer to peer methodology that’s changing the lives of disadvantaged children and adolescents in America. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Today on the Uprising pod, we uncover a form of discrimination often overlooked: ageism. Scott Goodson speaks with Ashton Applewhite, the woman behind the anti-ageism movement. What would a world that embraces its elderly and no longer fears aging look like? Find out on this week's episode of Uprising. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Candy Voice: the A.I. movement where fake voice is now a reality available from a French company on your iPhone. What does this mean for news and truth? Scott Goodson finds out more today on the Uprising Pod. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Daniel Franklin, executive editor of The Economist. What movements can form in the future as a result of technological change? Today on the Uprising Pod explore the far off technology world of 2050 as inspiration for all you movement makers. Daniel Franklin, talks to Scott Goodson about his book Megatech: Technology in 2050. Get ready, fasten your seatbelt, know the exits. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Ben Branson. THE WORLD’S FIRST NON-ALCOHOLIC SPIRITS MOVEMENT today on the Uprising Pod. Ben talks with Scott Goodson about his stand to solve what to drink when you don't want to drink alcoholic beverages. His movement is called Seedlip. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Scott Goodson. Movement Maker. Today at the start of the Cannes Lions 2017 festival of creativity, Scott Goodson about how to create a movement, why caring is cool and why movements are a brands best friend. Scott talks about how Movement is the evolution of advertising, purpose branding, and traditional marketing. Movements activate purpose inside and outside organizations. Scott brought the idea of movement marketing and cultural movement to the world. He is the author of the best selling book Uprising. Enjoy and please let us know if you have ideas for future shows. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Pauline Brown, cultural expert, Harvard Business School Professor, Sirius XM Host, former Chairman of LVMH NA. This week on the POD, the new feminist movement. Alive and kicking or a sleeping giant? Is it the best of times or the worst of times? What is the feminism movement today, and what's needed? Find out only on the Uprising Pod, with Scott Goodson. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Katie Hood. One Love Movement. On May 3rd, 2010, Yeardley Love, a lacrosse player at the University of Virginia, was beaten to death by her ex-boyfriend. It is the goal of the One Love Foundation to honor Yeardley Love by bringing an end to Relationship Violence by educating, empowering and activating campus communities in a movement for change. Find out how One Love spread the movement to over 130,000 kids across America. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Dahlia Mertens. Today on the Uprising Pod, the medicinal marijuana movement. There are many things we don't know about this plant and one person in Colorado has her sights set on educating and informing as many citizens as possible. Many cultural movements happen and accelerate during societal shifts. The medicinal marijuana movement benefited Dahlia Mertens and her brand Mary Jane's Medicinals. Dahlia has created portfolio of herbal body creams, salves, and massage oils, including the heavenly hash bath. She believes that these products help heal people and change lives. Find out more on this week's Uprising Pod. Take a moment and rate us on iTunes. We are always looking for interesting movements to showcase please drop your ideas at http://scottgoodsonsuprising.com. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Christina Lowery. The Girl Rising Movement is one of the most important movements in the world today. It stands for girl education and empowerment. Find out how Christina helped to ignite a global movement together with Holly Gordon, Michelle Obama, Meryl Streep, Frieda Pinto, Selena Gomez, Anne Hathaway and many others. This movement is about educating girls and in the process reducing  overpopulation, disease, terrorism, environmental impact and many other of the world's greatest  challenges. It all starts with a girl.For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Eve Bondareva. What does it take to climb a mountain? Or bike up one in your head? Today, The Uprising Pod makes a pilgrimage to Flywheel to meet Eve Bondareva a renowned spinning instructor to gets lessons on what it takes to get docile saddle Hugger up and out of their seats, legs pumping furiously smashing goals and finish lines their never thought possible. Find out the secret to fighting apathy, the simple rules that contribute to the inspiration and motivation that moves people into action. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Scott Goodson speaks with the soul behind Karma Cola, Simon Coley about this fast growing international movement. Though it's yet to hit US shores, Karma Cola's steely resolve, cult-like, retro pop designs and hard core followers believe deeply in the brands eternal destiny: "What goes around comes around". And it's motto "Drink no evil." Possibly not phrases that are often heard in the board rooms of the giant cola companies. Find out how these founding phrases help  Karma Cola, the only Fairtrade organic cola, rise above the rest. Supported by Kiwi-based parent company All Good Organics, Karma Cola have sparked a movement with an idea that a commercially popular cola can positively change in the world, without compromising on attitude, the cool-factor or on taste.  For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Today on the Uprising Pod, Scott Goodson interviews Kalle Söderqvist, the co-founder of Our Vodka - the game changing global & local micro brand. In the spirits category that's been resilient to change, Our Vodka is helping to usher in a breath of fresh vodka across the globe for a new generation of consumer's fed up with pretentiousness and pomposity and rules. Check out this awesome new movement. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Martyn Tipping. Creating a brand name that can start a movement. This week on the POD Martyn Tipping one of the world's foremost naming authorities talks with Scott Goodson about brand names that people want to follow, names that start conversations vs names that don't. Join us on Uprising and please give us your feedback, ideas AND five stars on iTunes. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Adam Morgan -  on today's show, Adam talks with Scott about challenger thinking and behavior. He wrote the book Eating the Big Fish – that popularised the term ‘challenger brand.' For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Nathalie Atkinson - Disrupting the disrupters is a recent article written by the world reknowned author and journalist. Nathalie joins Scott Goodson on the POD to discuss how new brands like Casper (beds), Warby Parker (glasses), Everlane (fashion) are breaking records, smashing old models and opening up a market once controlled by legacy brands. No more, these brands are using a formula that makes people feel like they're participating in a movement rather than simply shopping for a bed, a food or a stamp. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

This week we take a look at the Pinkstinks Movement that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. Pinkstinks believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Jaime Knopman and Sheeva Talebian behind TRULY MD join Scott Goodson. Today on the Pod, the "Ask Anything" movement in girl health, helping you know your body from a young age and be aware of challenges: fertility, infertility, IVF, pregnancy, postpartum and beyond. Real, powerful. Led by two women MDs, who like to tell stories, tell it straight and shake things up in a male dominated field. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Faris Yakob: Genius Steals, Age of Outrage, Paid Attention, the Great Blurring and predictions for 2017. Today on Uprising Scott Goodson interviews the globally renowned strategist Faris Yakob, author of Paid Attention and co-founder of Genius Steals, an itinerant strategy and innovation firm. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Olivia Gossett Cooper. Meet the mind behind this wonderful movement, still in its infancy but with big ambition. Today We Will makes doing something good, worth doing. For its followers, Today We Will is a change newsletter. Every weekday morning, it reveals a small positive task for the day. When done by all recipients, it can have a big impact. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Julie Greenbaum. Fuck Cancer: Two words that changed the way a new generation thinks about this scourge. Listen to Julie Greenbaum the Co-Founder talk about Fuck Cancer, a mass movement dedicated to the prevention, early detection and communication of cancer. Her and her co-founder Yael Cohen Braun have created extraordinary momentum behind this movement find out how it all began. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Lisa Hofflich. Where do we go from here? The night before the election Lisa was with Hillary Clinton. The next night she was at the Javits Center, and has been at the center of activism for almost two decades. She is currently involved in the National Organization for Women (NOW) and chairs its New York State LGBT Task Force. She has advocated for women's and children's issues, centering mainly around combating human trafficking, domestic violence, gender equity, and transgender rights. Post the election Lisa has some practical tips for those who feel like curling up and not doing anything for the next 4 years. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Leah Ferrazzani, the new American pasta movement. The food movement in this country continues to grow, as new chefs enter the market and better educated consumers can't seem to satisfy their desire for new taste experiences and authenticity. Leah Ferrazzani, who started the Semolina Artisanal Pasta company quickly outgrew her Los Angeles kitchen as she set out to revolutionize this plate by hand crafting dried pasta. Find out how she did it today on Uprising with Scott Goodson. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Celestine Maddy is the founder and publisher of Wilder Quarterly and the author (with Abbye Churchill) of the new book A Wilder Life (Artisan, 2016). She was named one of Fast Company’s “Most Creative in Business” for 2012, and is also a Cannes Lion winner. Before founding Wilder Quarterly, she was the Director of Emerging Media at global agency StrawberryFrog. She is currently Vice President of Marketing at Reddit and she splits her time between New York and San Francisco.

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Running time: 37:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Goodson. StrawberryFrog. Uprising. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Tags: advertising agency advertising podcast blog blogging cultural movement david usher digital marketing emirates facebook heineken itunes jim bean marketing marketing podcast new balance online social network podcast podcasting scott goodson social media strawberryfrog uprising