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WARC's Amy Rodgers talks to DAIVID's founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in the strongest commercial campaigns.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Ian Forrester, a member of the BBC's R&D Advisory Team, focuses on open innovation and disruptive opportunities, working with startups and early adopters. With a history at the BBC World…
We're on the precipice of a new wave of innovation in the Fediverse, and it's important that even established organizations listen up and see what's unfolding.One person watching closely is the BBC's Ian Forrester. As the Senior Firestarter in the broadcaster's R&D Lab, Ian susses out new technologies and opportunities so that the public service broadcaster can stay current and true to its values. Among those values is trust, so the chance to verify its own journalists and run a social media server according to its own rules is a big reason for the BBC to even swim in these waters.What has the BBC learned so far from its experiments in the Fediverse? What will decentralized systems unlock for innovation? And how is all this like the early days of the Internet?Highlights from this conversation include:what it means to be a Firestarter at the BBCwhy the BBC is experimenting on the open social webwhat they're doing thereowning your sense of identity in the Fediversechampioning internally and next steps
With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.DAIVID is one of the industry's leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.Ian and James discuss emotion and people's emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/ Hosted on Acast. See acast.com/privacy for more information.
Amelia Dunlop is Deloitte Digital's Chief Experience Officer and the author of Elevating The Human Experience. Amelia writes and speaks regularly on the topics of human experience, design, and customer strategy. In this episode of Love in Action, she touches on the three paths to elevate the human experience involving self love and worthiness at work and in life. Quotes:“So many traditions and philosophies teach that the fundamental human condition is one of suffering. There are many things you and I may not have in common, but [we can understand] that feeling of suffering we share.” [9:30] Why is elevating the human experience so necessary? Amelia shares the importance of helping people feel loved and worthy and the impact it has at work.“If you're not putting human needs at the center, you feel burned out; if you're not feeling heard, you feel gaslit, if you're not feeling included, you feel excluded.” [12:43] There are many ‘trends' of focus in the workplace right now, and as Marcel points out, burnout, loneliness, and isolation are not new concepts. Amelia turns these problems around and focuses on the cause: human needs and the human experience.“The first path is the path of the self where we learn to see ourselves as inherently worthy of love.”[16:15] How often do you share love with yourself? Amelia explains the system of external affirmations in society through grades, gold stars, etc. It is the self love that comes from within that allows us to see that we are worthy. She challenges listeners to write down the reasons they are loveable and explore those answers.“You could argue that doing the work on yourself is selfish. No, doing the work on yourself is critical as a leader in particular. You now have to mirror back the worth into somebody else, and that's the second path.” [29:20] Amelia quotes Ian Forrester when she says, only connect. She explains how we cultivate worthiness as leaders within our employees. We can do this by showing up as allies at work: As a friend, as a mentor, as a sponsor, and as a benefactor. Consider not only who those people are for you but also who you are to others. “What does it mean to leave someone better off, no matter how brief the interaction?” [37:37] As Amelia begins to discuss the third path, cultivating love in the community of work, she places importance on acknowledging the system that is there; even though it is invisible, it can be deconstructed and redesigned to support our human needs.“The journey element is key, there is no point of arrival…we are always a work in progress." [41:48] Marcel and Amelia wind down there discussion on the three paths to elevate the human experience. Amelia notes that these paths are not always sequential and require a lifelong journey of work. “We have about 40 years of research from Gallup that says [recognizing your employees' contributions improves employee engagement]; it does something special to the human spirit when somebody lifts and builds you up through gratitude.” [43:30] Closing out their conversation, Marcel notes research that backs up Amelia's tip for leaders: Catch your employees doing good work and let them know!Mentioned in this episode:Amelia Dunlop | LinkedInMarcel Schwantes
This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel's approach to the use and measurement of emotion in its advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Episode 47 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Ian Forrester, founder and CEO of DAIVID, an advertising research company building a ‘house of influencer insight' proposition. We discuss influencer marketing's WHAT metrics of impressions, reach, likes, shares, comments, site visits and sales and then we explore why these should be augmented with the WHY metrics of attention, emotions and memory creation. Shifting data collection to insight learnings and improved effectiveness. Check out the Influencer Marketing Lab for full show notes and related useful links.
Guest InterviewsIan Forrester - BBC R&D - Adaptive PodcastingRene Aaron - Alby - New DashboardShow NotesThe BBC Global News Podcast's presenter Jackie Leonard, and producer Karen Martin, spoke at Radiodays Asia in Malaysia. The show, which is also recording a special edition at the event, is one of the top-rated shows in many Asian countries, with 33m downloads a month.In collaboration with the European Broadcasting Union and partners, BBC R&D has developed an open-source platform that allows the production of 'adaptive' podcasts. Is podcast search broken? Justin Jackson took a tweet from Sounds Profitable's Bryan Barletta as inspiration to test the search facilities in podcast apps.Podnews did some research on what podcast search engines actually index.Alby is a micropayment wallet that uses the lightning network. They are working on a new Dashboard and their new WP plugin. Link: https://saturn.fly.devAugust's platform data for BuzzsproutPodverse, a podcast app, has launched searchable transcripts. Here's an example from the Podland podcast.Wavvy – new web-based audio editor based on AudacityTrebble has launched an online audio editor Podnews podcast pages now support the podcast:person tagPod The North, a Canadian podcast newsletter, launches today. Run by Kattie LaurRadio France podcasts will be available on Amazon MusicAll podcast roads lead to video, suggests Anchor founder Michael MignanoFountain has added its new charts and added a number of additional featuresHow to pretend your podcast is a hit - Nick Hilton
Ian Forrester is the CMO of STATSports and Ryan is the company's Head of Ecommerce. STATSports provides the most powerful football GPS player tracker for individuals. Real-time performance data and not just players wearing sports bras. In this episode we discuss: What does the STATSport product do and how it came to life Building a world-leading business from Newry, Northern Ireland Marketing a ‘sexy' product and why it's not as easy as you think What role does marketing play in the pro (B2B) side of the house Can you build a DTC and B2B offering at the same time What it's like operating in a market that Google and Amazon are eyeing up How digital marketing drives online sales Role of big events like Christmas in consumer sales What jobs are available at STATSports Ian Forrester Ian is responsible for Marketing and Consumer Sales at STATSports. At STATSports Ian has developed a robust Marketing plan utilising some of the biggest sports stars on the planet that is supported by a strong e-commerce team and field sales in Europe and USA. Ian on LinkedIn Ryan Clarke Ryan is the Head of Ecommerce at the world's leading on-field performance monitoring and analysis company – STATSports, who now sell products in both DTC and B2B markets. He is responsible for the growth of STATSports users through customer acquisition online. Ryan on LinkedIn Important Links Arsenal and STATSports Jobs List of stadiums Book Recommendations Thinking Fast and Thinking Slow by Daniel Kahneman Traction by Gino Wickman How to Be a Footballer by Peter Crouch You Guys Are History! By Devon Malcolm Andi Jarvis LinkedIn and Twitter
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 2: Jane Leach An award winning architect, Jane helps eco-conscious homeowners who want more space and a home that makes their heart sing.
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 3: Richard Rutter Richard is a designer living in Brighton, UK. In 2005, he co-founded Clearleft, now one of the world's leading digital design consultancies
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 4: Dr Alison Powell Alison Powell is Associate Professor in Media and Communications at the London School of Economics. She directs the JUST AI Network: Joining Up Society and Technology for AI,
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 1: Sanjay d'Humières Sanjay d'Humières is the CEO of RTCX (Real-time Community Experience), a start-up born in Paris and London in 2017 specialised in the field of audience and consumer engagement.
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 5: Dr Adam Galpin Adam Galpin is a Senior Lecturer in Psychology at the University of Salford, specialising in Cognitive and Media Psychology.
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 6: Chris Northwood Chris is a software developer by training and now works as the Head of Development at the tech for good startup Culture Shift, which allows victims of bullying and harassment to report these incidents and access support.
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 7: Dr Emeline Brulé Emeline Brulé is a designer, design lecturer at University of Sussex, and a researcher focused on Human-Computer Interactions.
In each episode Ian introduces the guest before discussing their awareness of the BBC Human Values. We will talk about the human values workshops that BBC R&D has been running in conjunction with DesignSwarm, and in some cases the collaborative work we have done together. We will finish with thoughts about how they will be taking the knowledge forward in their work. We hope you enjoy the conversation. If you would like to know more about our work you can find it on the project website at humanvalues.io Please note that the conversations were recorded during the pandemic when audio equipment was limited, so please expect variable quality from the typical BBC standard and quality. And the views shared by our guests do not reflect the views of the BBC or BBC R&D. Series 2 Episode 8: Brian Suda Brian Suda is an informatician currently residing in Reykjavík, Iceland. He has spent a good portion of each day connected to Internet after discovering it back in the mid-1990s
Danny Denial and his band become the first guest DJs of Raised on Rhythm! Guest DJ is a brand new segment where I host Seattle bands and they play music from other Seattle bands (along with some of their own!) Danny Denial's band includes Natasha Lumba (Razor Clam) and Ian Forrester (NEPOTISM, Dirty Dirty). Together, we listen to the music they chose and talk about what makes it special!
Do you know anyone who's a Firestarter? We do and his name is Ian Forrester. Ian is a Senior Firestarter at BBC R&D where he's working on the future of media and storytelling. During this episode, we talk about the living room of the future, how Ian got such a cool job title, and much, much more. Join us for this episode of Future Insiders with Cathy Hackl.
Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity. They've shared many a deep conversation, but never about race. This is a problem. It's one of the biggest problems that White people have, in fact. You may have heard "your silence is violence" and this episode is all about unpacking that. We also talk about data portability and data ethics, which is crazy fascinating! Ian has been involved in personal data and the quantified self for a long time and has opinions on AI and data that may just surprise you. We had a bit of a mind-blown moment! Notes: Ian’s blog: https://cubicgarden.com/ Ian on Twitter: https://twitter.com/cubicgarden Ian on LinkedIn: https://www.linkedin.com/in/cubicgarden/ Ian at the BBC: https://www.bbc.co.uk/rd/people/ianforrester Building a Public Service Internet: https://www.bbc.co.uk/rd/projects/public-service-internet DataPortability.org: http://dataportability.org/ Ian talking about Perceptive Media: https://www.youtube.com/watch?v=XJNClpe-XL8 Bechdel test: https://en.wikipedia.org/wiki/Bechdel_test Bechdel tests for race: https://www.the-unedit.com/posts/2018/8/20/7-tests-that-arent-the-bechdel-test-that-measure-movies-for-gender-equality-and-representation
Welcome to a special edition of the Tech For Good Live podcast, in support of the Black Lives Matter movement. In the final of three episodes guest hosted by Ian Forrester (BBC R&D, Cubicgarden), he's joined by: David Eastman (Software Developer) Annette Joseph (Founder, Diverse & Equal) Ethar Alali (MD, Axelisys) To find out more about Black Lives Matter, to support the movement or to download helpful resources, visit www.blacklivesmatter.com. You can find the full transcript for this episode here. ---------------------------- We’d love to hear your thoughts. Get in touch on twitter @techforgoodlive or Email at hello@techforgood.live We’d love it if you gave us a nice iTunes review and told your mates about this podcast! If you want to get more involved in our community, you can join our Slack channel or sign up to our newsletter. Just visit TechforGood.Live to find out how. Thanks to the wonderful podcast.co for hosting our podcast.
Welcome to a special edition of the Tech For Good Live podcast, in support of the Black Lives Matter movement. In the second of three episodes guest hosted by Ian Forrester (BBC R&D, Cubicgarden), he's joined by: Ade Adewunmi (Data strategist, FastForwardLabs) David Eastman (Software Developer) Ethar Alali (MD, Axelisys) Vimla Appadoo ( Co-Founder & Chief Culture Officer, HoneyBadgerHQ) To find out more about Black Lives Matter, to support the movement or to download helpful resources, visit www.blacklivesmatter.com. You can find the full transcript for this episode here. ---------------------------- We’d love to hear your thoughts. Get in touch on twitter @techforgoodlive or Email at hello@techforgood.live We’d love it if you gave us a nice iTunes review and told your mates about this podcast! If you want to get more involved in our community, you can join our Slack channel or sign up to our newsletter. Just visit TechforGood.Live to find out how. Thanks to the wonderful podcast.co for hosting our podcast.
Welcome to a special edition of the Tech For Good Live podcast, in support of the Black Lives Matter movement. In the first of three episodes guest hosted by Ian Forrester (BBC R&D, Cubicgarden), he's joined by: David Eastman (Software Developer) Erinma Ochu (Curator, @sheffdocfest) Ethar Alali (MD, Axelisys), Naomi Mwasambili (Founder, Chanua) To find out more about Black Lives Matter, to support the movement or to download helpful resources, visit www.blacklivesmatter.com. You can find the full transcript for this episode here. ---------------------------- We’d love to hear your thoughts. Get in touch on twitter @techforgoodlive or Email at hello@techforgood.live We’d love it if you gave us a nice iTunes review and told your mates about this podcast! If you want to get more involved in our community, you can join our Slack channel or sign up to our newsletter. Just visit TechforGood.Live to find out how. Thanks to the wonderful podcast.co for hosting our podcast on their podcast
It’s our 200th episode! In all that time, we’ve never missed a week and never regretted our choice to spend 40 minutes (ish) together—and with you. We love doing the podcast, so this week we thought we’d answer a few podcast-y questions we get a lot: should you start a podcast? Can a podcast help promote a book? Is there gold in them thare podcast hills? We talk about all that and more—but here’s one thing you won’t find in the episode, in part because it seems so obvious now that we never think about it. The smartest thing we did, when we decided we were going for this podcast thing, was this:We made it about writing.That was not, back in 2016, an obvious choice. Jess had just written a best-selling book on parenting. I was the editor of the New York Times’ parenting section. Sarina wasn’t on board yet, and it was just the two of us. The obvious thing to create would have been a podcast about family life. And we would be so, so sick of doing it by now. Or at least I would. (This is KJ writing.) If you are going to start a podcast, either make it about something you love, and have always loved, and can reasonably figure you will continue to love—or make it so broad that it can encompass your changing interests and experiences. Very very few people really want to spend a lifetime talking about, just to offer a parenting example, breastfeeding. Some absolutely do, and if you are one of them, you know it. But for the rest of us, that’s an interest with an expiration date. Don’t start a podcast with an expiration date.(Note—that’s advice with an asterisk. Some podcasts are meant to end. They follow a single story, or offer a series of interviews around a single topic, and that’s it. We talk more about that in the episode.)To bookmark the best choice we made, I offer some of the worst advice I was ever offered, from a PR advisor who, reviewing my “platform” before the launch of How to Be a Happier Parent, put her finger on the podcast and said, that. That doesn’t match. That has to go.I didn’t listen. Episode links and a transcript follow—but first, if you like the podcast, and this not-even-IN the podcast email, please forward it to a friend and suggest that friend might want to take a listen. And if you’re that friend and would like the backstory for the podcast to drop into your inbox every week, click here.Finally—we could use your help for those next 200 episodes. If you love #AmWriting (and if you’ve read this far, you know you do), kick in if you can. Support us, and get a weekly #WriterTopFive full of actionable advice you can use, access to all the past #WriterTopFives and even the occasional mini podcast. LINKS FROM THE PODCASTThe Tanya Eby #AmWriting episodeMagic Lessons, the Big Magic podcastDani ShapiroChasing Cosby: The Downfall of America’s Dad, Nicole Weisensee EganStoryBites Sarina’s podcast#AmReading (Watching, Listening)Jess: Epic, Sarina Bowen, Audio from Pride and PrejudiceKJ: Bunny: A Novel, Mona AwadSarina: This episode was sponsored by Author Accelerator, the book coaching program that helps you get your work DONE. Visit https://www.authoraccelerator.com/amwritingfor details, special offers and Jennie Nash’s Inside-Outline template.Find more about Jess here, Sarina here and about KJ here.If you enjoyed this episode, we suggest you check out Marginally, a podcast about writing, work and friendship.Transcript (We use an AI service for transcription, and while we do clean it up a bit, some errors are the price of admission here. We hope it’s still helpful.)KJ (00:00):It's episode 200! Hey fellow writers, it's KJ here at the beginning of episode 200 of #AmWriting. Alright, pat on the back for us. So I have to tell you, normally I write out my promos for our wonderful sponsor, Author Accelerator. So normally what you get is me reading something timely and happy about what Author Accelerator is doing at whatever moment of the week that we're doing our podcast. And I love doing that. But this week for episode 200, you're just getting my off the cuff, impromptu, completely drawn out of the air thoughts about why Author Accelerator is the right sponsor for us and how much I love them. If you need book coaching, if you want to be a book coach, Author Accelerator is undoubtedly the place to go. But even more than that, there is so much great stuff out there on their website. There's the stuff for creating an Inside Outline. And I tell you, I have finally nailed down the Inside Outline, I think. For mostly, oh, okay, I have, I have. For my work in progress, finally. But that is a process that has really helped me out. They've got a whole arc of emails that you can sign up for where you get five projects to work on for your novel. You know, why are you writing it, writing the back of the book copy, that stuff stays useful throughout the process. Author Accelerator has been a wonderful sponsor and they are really a wonderful source of everything you could (well, I mean, not everything, like they're not a source of agents and, okay, I have flaked off here) but they're great. If you have never checked them out, if you have blipped past this promo at every opportunity, this time, this week, maybe just click over and see what's over there because really it's worth it. Is it recording now?Jess (02:31):Now it's recording.KJ (02:31):Yay.Jess (02:32):Go ahead.KJ (02:33):This is the part where I stare blankly at the microphone like I don't remember what I was supposed to be doing.Jess (02:37):Alright, let's start over.KJ (02:38):Awkward pause. I'm going to rustle some papers. Now, one, two, three. Hey, I'm KJ Dell'Antonia and this is #AmWriting. The podcast about writing so cleverly named so that you can probably figure that out. This is the podcast about writing anything and everything - long things, short things, fiction, nonfiction, essays, memoirs, proposals, pitches. This is the podcast for writers who are struggling, or succeeding, at getting their work done.Jess (03:16):I'm Jess Lahey. I'm the author of The Gift of Failure and the forthcoming book, The Addiction Inoculation out in 2021 and you can find my work at jessicalahey.com.Sarina (03:26):I'm Sarina Bowen, the author of 30-odd romance novels. My latest one is called Heartland, and I'm flogging another release in the spring called Sure Shot, which is kicking my butt right now.Jess (03:38):That's the first time I've heard you say the title. That's exciting. I love it. This is like, I get little bits of information sometimes when we podcast. I love that.KJ (03:47):I am KJ Dell'Antonia. I am the author of How To Be a Happier Parent as well as my debut novel, The Chicken Sisters coming out in June of 2020, the former editor of the New York Times' Motherlode blog, a contributor to multiple places, although not super recently.Jess (04:14):As you say that thing about not having submitted super recently. I've been having a bit of a crisis about that and maybe we'll talk about that.KJ (04:21):Maybe we should because that's definitely on my list.Jess (04:26):But this is a special episode.KJ (04:27):It's a very special episode.Jess (04:28):What is it, KJ?KJ (04:29):Well, everyone, this is the episode where we learned that Jess and I are secretly identical, separated at birth. No, no. It's a very special episode because it's our 200th episode.Jess (04:46):Yeah, this is the 200th episode. And I made cupcakes for the 100th episode, but that was when we lived close to each other and it was easier for me to transport cupcakes. Today, I'm actually traveling through town on my way out of town for a speaking engagement and we realized it gave us the ability to all be in the same room together, which is just more fun than Skyping, I have to say.KJ (05:10):It's so much more fun. It may sound a little different but it's got so much going for it.Jess (05:16):We're at the library, so it's a little echoey in here, but we're doing our best.Sarina (05:19):We have all of our matching notebook planners open on the table.Jess (05:26):Oh and we also have something super special I have to call out. So, KJ gave us some pretty cool presents recently. She gave us this beautiful Corksikle cup in bright yellow with a #AmWriting logo on it. And it's really special.KJ (05:49):I do have one and we could totally give it away in honor of our 200th episode. We totally could. We've done some giving away lately. So you know, somebody going to have to go to the post office at some point. So, alright. It'll be someone randomly drawn from the people who get our show notes. That's what we're going to do. So if you're on our show notes email by, let's call it a week after you hear these words, we'll draw a name. You could win a #AmWriting commemorative cup.Jess (06:36):200th episode. We have a lot of stuff to talk about today.KJ (06:45):We have a lot of stuff to talk about today.Jess (06:47):You've got your lips pursed, Sarina, like you have something that you would like to start with.Sarina (06:51):Do I? I thought we should talk about why a podcast?Jess (06:55):I think that's a great idea. Especially since, you know, you've been brought in somewhere between 100 and 200, partly because people love the episodes that you're on so much and it felt like you were spiritually a part of the podcast anyway. But KJ, why did we start this podcast in the first place? I started it mainly because I wanted to, and then you said we're doing this, but why a podcast?KJ (07:20):I think we started this podcast for what I think is a very good reason to start a podcast, which is that we wanted to spend an hour together once a week talking about this thing that we both do and love. So that was our primary goal. And because we, especially me, I listen to and love podcasts, love the format, and then it became a way to form a community around the podcast. So, we weren't looking to sell a book, we weren't looking to build an empire. When people talk to me about starting a podcast, I'm always like, you should do it if it's something you really, really, really want to do, if you think it's going to do something for you...Jess (08:13):If it's another task to add to your to do list, like 'Oh crap, I have to record podcast again today.' I don't think it's a good idea.Sarina (08:21):Well, you mentioned the community aspect of it and writing can be so very solitary. If you had a job where you spent your time literally in a crowded room full of other people, you might not lean towards doing a podcast about that. But it is so solitary and writers have always had to form their own groups in order to have somebody to talk to you. I mean, you could be lucky enough to have done this in Paris in 1920 or whatever, but you know, here we are at the library.Jess (09:00):Frankly that's what the salons often were, anyway, was talking about the writing. And it was a different era, but it's very much in the same spirit, which is get together and talk about what it's like to write, and how hard it is to write sometimes, and how great it is to write sometimes. And every single time, especially for me, I love getting notes about the podcast. I love getting notes about sort of things that have been particularly helpful to people, but in the #AmWriting Facebook group, especially recently, we've had a couple of people that have had successes. We've had a couple of people share what's been helpful for them. And that group, as an extension of this podcast is another huge reason (not only the only reason at this point that I stay on Facebook), but the reason that I feel like it's worth it. That there are writers supporting writers and frankly, I'm a hermit up where I live now and it's been hard. I had to move away from you two. And I don't have a lot of friends up there and there are days I don't leave my house. And so having a place to talk about this stuff is increasingly important for me. I know that was a downer. I sound like I'm sad, but partly it's in response to like, you know, today I have to go out for the next 48 hours and be extremely extroverted, and social, and on. And it's a huge relief to be able to be a hermit for a little while here and there, but if I didn't have this outlet to talk about the writing stuff, I don't know where I would get it.KJ (10:33):Well and I love that we really are like you just said, helping people to develop their own careers. I mean, we've done things, we have learned some stuff. I'm so proud of us. We have been together as a trio since before any of us had done anything of any particular writerly successful note. And I think that's awesome. And one of our upcoming guests, Kathleen Smith, the author of Everything Isn't Terrible (which is a title I love) wrote me and said that she started a weekly email sort of in preparation for her book. She has 10,000 people on her email now. And she said, I would never have started it if it hadn't been for you guys really pushing. That's where she started really, and here's how to do it, and here's what to do, and here's the mechanism.Sarina (11:33):Giving advice to other writers - for one thing, you always learn something when you're doing it. I don't really critique a lot of other people's fiction, but sometimes I do. And there's always this moment of terror if you read it and you don't instantly fall in love and it's not perfect, you know, which is pretty much everything ever. And I have this moment of fear like, 'Oh my God, what am I going to say? This needs work. Holy cow.' And then you sort of relax into it and you find the moment where you find the heat and you figure out, 'Oh, here, this is what it's really about. This is the strong thing.' And when I say this, this person is going to realize that this is the focus point. And also, every single time I close, whatever it is, when I'm done, I walk away and I immediately realize how I've made one of those exact same mistakes in my own work. So when we come together and we discuss how to do a thing, that's never just me telling, it's always me thinking deeply about oh right.KJ (12:39):People come into the Facebook group and they say things that they have learned or they send us an email and they say things that they have learned and it's amazing. And we get to invite people that we admire, and respect, and would love to talk to, to come and talk to us about writing. And that is a huge, huge buzz.Jess (13:02):I think one of the things that's been really helpful for me is having this podcast on my brain all the time. So like Sarina said, instead of just reading and saying something like, 'Oh, I hate this', I read something and I say, 'Why don't I like this?' So for example, yesterday I was reading a book that I have in hard copy and I have an audio. And I'd started it in hard copy and it was fine. It was okay. And then I was listening to it in audio yesterday and had to shut it off. And I realized what was happening was the author (and I don't know if it was just because I got halfway through and the author turned in this direction or because it was the author's actual voice on audio) became extremely preachy. She became 'I am the expert. You will do what I say you, I know more than you. I am going to tell you how to do things.' And I realized for me it was an incredibly important moment realizing not just that I didn't like it and it wasn't that I didn't like her, it was that I didn't like the style with which she was delivering what could otherwise be really useful information. And so I backed up and I said, 'If I wasn't listening to this voice that I have come to find annoying and a tone I was coming to find annoying, would this information had been helpful to me?' And I realized, yeah, actually this is really interesting information. So that's important takeaway for me. It's that dissection process that we talk about a lot. And since starting the podcast I think I have become a lot more analytical and critical, not critical, but thoughtful about why I don't like something and why I do like something and what makes something really come alive for me and what makes something fall flat. And I think for my writing, selfishly, I think that's really important. I know very specifically now when I do my audio for this next book what landmine to avoid very specifically is don't be preachy or don't use that tone that turned me off.KJ (14:59):So I feel like one of the questions that we get as podcasters is, 'Oh, I like podcasts. Should I start a podcast?'Jess (15:08):Or, 'I have a book coming out. Should I start a podcast? Will that help me sell my book?'Sarina (15:15):And we have listeners who are probably thinking about this. So we should address them.KJ (15:19):And then the first thing to say is 'No, there are not too many podcasts in the world. Go for it. There will be podcasts that are started tomorrow that will turn into huge podcasts. You can't start it any sooner. If you really want to do this, do it and don't let us talk you out of it. If we can't talk you out of it, then you probably really want to do it.' But if you're saying to yourself, 'I have a book coming out, I hear that these things called podcasts are good.' This person's probably not listening to us because our listeners love podcasts. But you know, if it's not a format that you love, and adore, and really want to contribute to, I would say you're probably not going to be very successful at it.Jess (15:58):No, I completely agree., I would hate doing this if it was a chore as opposed to something that I love. And I think that would come across. I think that the good feedback we get tends to circle around - it's clear that you just enjoy talking to each other.KJ (16:12):You know, it's not a money maker.Jess (16:18):It's not a moneymaker, says the woman who ran the numbers and realized we had some $10,000 in during our first hundred 150 episodes.KJ (16:25):Yeah. But thank you to our sponsor. Thank you to our sponsor, Author Accelerator. Thank you to our supporters. We are totally breaking even now, if you don't count the time that we put into it, but we do it for a lot of reasons.Jess (16:43):That's funny you say that because we got a note from or a post, I can't remember, from someone saying that this week's writer top five email was worth the cost of supporting the podcast.KJ (16:57):It was a good one.Jess (16:58):It was great because this week's writer top fives is about things to flag in your writer contract and your publishing contracts that are really essential that can really result in some big problems if you ignore them.Sarina (17:13):And we talk about the grant of rights, and the option clause, and things like that that you need a name for and a vocabulary for.Jess (17:22):That's when things really start to blow my mind when I start to think about where I was seven years ago and how much I didn't know and how much I continue to learn about. And I was thinking about this because the London book fair is coming up in March and I would love to be a fly on the wall there because one of the big purposes of the London book fair is foreign rights. And foreign rights still feels to me like one of those things I'm only starting to understand. And so I'm actually kind of looking forward to learning more about foreign rights so that we could actually talk about this in some kind of intelligible, reasonable way at some point in the future. But it's amazing to me that we're at a point where Sarina is talking about these rights, that it's really important to preserve and why they're important to preserve. Because that was stuff I knew nothing about seven years ago.KJ (18:19):Well. So one of the things (as podcasts) that we're seeing is people starting podcasts in support of frequently bestselling books or books that they are hoping is going to be a bestseller. And we are seeing content creation companies seeking out authors and saying, so, you know, Elizabeth Gilbert did not say, 'Gee, I think I would like to make a podcast.' and then make a podcast. I don't remember what company supported that, but it was a company that supported it. Dani Shapiro, who's doing her podcast right now.Jess (18:50):I love family secrets.KJ (18:52):Same thing. I don't know where it started, I don't know Dani Shapiro, but a content creating company wanted that. I have another friend who has a book coming out who tried really hard to create something around that and worked with a content creation company, and came up with sample episodes, and came up with something, and is now at the point where - it costs so much to produce what they wanted to produce that they can't get anyone to produce it because it was interview-based. But if the book becomes a bestseller, then they have got this that they're sitting on. So we are seeing our peers sort of creating these either limited run podcasts or it's almost like a different format.Jess (19:45):I mean I think it's interesting to me that currently one of the podcasts I'm listening to is Chasing Cosby, which is basically is the book in podcast form. But I don't care, because it's a completely different thing for me. The book, I liked, it's about Bill Cosby and the trial and this one particular woman, her last name is Isensee who writes for the Los Angeles Times and was the one who reported this thing. And now the podcast is interviews with the actual people. You can hear the audio from phone calls. It's a very different experience.KJ (20:21):Isn't that basically what the audio book of Malcolm Gladwell's latest book was?Jess (20:25):So Malcolm Gladwell did something really different, which was really interesting. I don't happen to be a fan of this particular book, this particular podcast. Instead of just reading the book out loud, he turned it into a podcast format and included excerpts from interviews and things like that. And Chasing Cosby isn't just the book, but the fact that it's a compelling story. I'm all in, even though I already read the book, I'm okay with the fact that I already kind of know some of this information. I like it in this new format.Sarina (20:57):So we're seeing a lot of play with the medium and audio versus podcasting versus writing. But I just want to point out that to me, starting a podcast to support your book is not magic. Because to me, it almost feels like you have a double discoverability problem. Well, when anyone publishes a book in any method, you need discoverability for your book. And that is accomplished in all the ways that we talk about every week, right? You could advertise, the algorithms help you, you can have a newsletter, et cetera, et cetera. All that stuff we obsess about all the time. So podcasting, on the one hand is a way to find people interested in your topic in a different spot. But, it's not magic. Like, if we started tomorrow, a brand new podcast, we would be starting from zero and we would have to go find that audience. So if you have this book that's coming out and you're asking yourself, what can I do? I'm not sure that the right answer is always start a podcast and then go try to find listeners for it. At the same time when I'm trying to find people to buy my book.Jess (22:10):Especially if it's a very obscure topic, because then you're really having to work against the fact that people are like, well, I'm not really interested in learning about whatever the topic might be.Sarina (22:23):Well, we could spend a minute talking about my podcast failure, I guessKJ (22:32):It wasn't a failure, you just chose not to continue it. And I think for a very good reason, the number of podcasts that were started and has been chosen not to continue is long. And actually includes Elizabeth Gilbert's Big Magic, which I think they conceived of as a limited run, but I think that they were maybe thinking about doing it again. I'm just thinking it was like a lot of work for her to find these people. If anybody's listened to it, she finds creative people and they interview, they're terrific. But that was like a whole 'nother job. It's possible Elizabeth Gilbert thought, 'You know, I'd like to just stick to my primary job, which is writing.' And I feel like that's more where you were.Sarina (23:15):Yeah, so the idea was started for the right reasons, which is that I wanted to spend an hour a week talking to Tanya about audio books.KJ (23:23):That's Tanya Eby, who's been a guest on this podcast.Sarina (23:26):That's right. So Tanya Eby is an award-winning narrator of like 800 audio books. And she and I also did some writing together. So we were sort of looking at the market for audio books and we just love it. So we had a brand new format, which is that we would play first chapter of an audio book that was new. And then she and I would discuss what we found in there, like what was the style of the narration, and how did it support the story, and what did the chapter do for us in terms of readers and listeners. And it was really fun. We had it professionally produced. So each episode cost us about $70, let's just say. And we did about four to five episodes a month. We launched on Thursdays. And because the market for audio books is growing at double digits a year, the market seemed obvious to me. There were a lot of people interested in fiction in audio, and the podcast world is also big. So we launched this thing and we pulled in from our reader audiences a bunch of listeners, and our numbers went up a little bit every week. And it was all good, right? Except it costs money to produce, it costs time to produce. And the numbers just weren't where I wanted them to be. We were making, I don't know, 700 to a thousand people happy every week with their listen. But the growth rate just wasn't satisfying. And I felt I'm spending so much energy trying to give this wonderful thing away for free and I should be spending that energy writing my next book instead. And because the economics don't stress me out for writing another book and they stress me out a little bit for the podcast. And so eventually we let it go after we made you know, nine months worth of episodes and it was a good time. And I liked spending the time on it. But discoverability was a problem.KJ (25:30):Yeah. And it's hard. I mean there are a lot of podcasts. It is hard to get any form of traction. So if the goal is getting attention, like you said, you're gonna have the same problem with the podcast that you do with your book.Sarina (25:51):Right. It's also quite difficult to measure what people are taking away from podcasts.KJ (25:58):It's really hard to measure analytics. It's hard for me to measure our analytics. You would think it would be super obvious, but for various reasons having to do with all the different ways that people get their podcasts, and what Apple wants to tell us, and what Google wants to tell us, and the fact that for some reason some podcast players are pulling from Audio Boom and some of them are pulling from SubStack. And this is all very technical. I can't even tell you how many people are listening to us every week. But how many is really challenging.Jess (26:37):On that note, my brain suddenly went to Oh my gosh, I'm paralyzed now. How many people are listening to us? I often have to do this where I just sort of assume it's the three of us talking together.Sarina (26:52):Well, I have to say one time I was listening to a podcast that you guys had recorded in my car with my now 14 year old, but he was maybe 11 at the time, and you guys were speaking and we were listening and then the episode ended with the lovely music and I shut it off and my child turned to me and said, 'Do they have other listeners besides you?'.Jess (27:48):What's been fun recently is I figured out (this is a sort of a tangent), but I realized if you go to, for example, iTunes and you're looking at podcasts, some podcasts will list their guests. And iTunes seems to link - I was looking at either Tim Ferriss or the Rich Roll podcast and I went into the podcast episode itself, and the guest was linked and suddenly I could click on the guest and it showed me all the podcasts that that person has been on. And that was really, really interesting.KJ (28:19):That makes me wonder if I need to go back and do something.That makes me wonder if you've just created more work for me.Jess (28:26):Well, since I created it then maybe it has to be my job. That's also been really interesting, sort of this outgrowth of figuring out who's going to do what. Especially when Sarina came on board, especially when we added the weekly top fives, because you know, I just want to be sure the work is evenly distributed. And having three of us has been nice because then we can sort of make sure that it's all getting done.KJ (28:51):So before we go on to what we're reading, let me just throw out there, listeners, if you do love the podcast, if you do want to support us, it'd be great for you to support us via the whole support thing. But pop over and leave a review on iTunes, or even better tell someone, tell a friend that you know is a writer to check us out and go and listen to the podcast. We don't do anything to spread the word about the podcast. Other than that we tweet it when we have it every week and we put it on our various social media. So we don't advertise it or do anything along those lines. But we'd love to have more listeners. So if you can find us some, that's great. And of course, you can absolutely support us by going to amwritingpodcast.com and clicking on the support button or just subscribe to the weekly show notes so you can get us riffing on our various episodes. And that's great, too. Oh, and plus then you'll be entered to win the commemorative #AmWriting travel mug.Jess (30:03):Also check out the #AmWriting Facebook page. The fun thing there is that we do we keep an eye on what's being posted there, so that it's really a supportive place and there is no mean stuff going on there and there's not any excessive self-promotion.KJ (30:20):If you have a question you put up there and people can answer. But we also might do a whole podcast around it. That's totally been more than once that we've done that.Jess (30:29):Yeah, we get great questions from there because that's the real stuff people are dealing with. The real stuff that gets people stuck. The nice thing is it's becoming this self perpetuating answer machine because now if we've ever podcast about something, or if someone has expertise in a particular area, when someone in the group asks the question, suddenly there's 40 comments offering really great answers. Can I bring up really, really quickly - I have a quick question for Sarina and she can be very helpful to me in answering this question. So Sarina, you have a new short story that is out and I want to talk about, I'm really curious actually why you choose to do either the shorter pieces that you had a novella and what those do for you and how that's different for you in promotion and marketing than a novel. I like to watch you as you roll things out and this is a new thing that is really interesting to me.Sarina (31:29):Well, the item that you're thinking about this week is called Epic. And that's part of a co-written series with my collaborator Elle Kennedy.Jess (31:39):From the Him and Us series. And it's short. I love how you call it. It's book 2.5 of the Him and Us series.Sarina (31:48):Well, so all of this is a little bit tricky because we wrote a short thing because we didn't want to write a third book about the same couple.Jess (31:57):Even though we love them, their nickname is Westmead.Sarina (32:00):This is the problem is that sometimes the book you need to write is not the book that your audience wants. And if I did write a book three about Westmead, there would be a bunch of people that wouldn't want to read about them being sad.Jess (32:14):Well, that's the thing. So you're telling me that just because there's market demand for a particular book that maybe the author shouldn't write it.Sarina (32:22):Sometimes the author is tired. But we wrote this short item and we put it in a free holiday anthology. And the goal there was just exposure and new readers. So that's fun, but with low expectations. And then I thought, you know, short audio is finding a spot and I thought we could produce it for not very much money, even though we have amazing fabulous narrators.Jess (32:47):You have the narrators from the original two books and they're wonderful.Sarina (32:49):Right. And we pay them full price but it's a short piece, right? So it just couldn't cost that much. And I had some new ways of potentially marketing that, but then we asked one of our agents to just show it to Audible and Audible ended up buying it.Jess (33:07):That's really exciting.Sarina (33:08):So then that part was out of our hands and you know, it's nice when Audible buys a thing because then you don't have to produce it.Jess (33:15):Do you think they bought it because they looked at the sales from Him and Us and said, 'Oh wowzers.'Sarina (33:21):Those two books actually performed very, very well for Audible studios, who created those audio books. After it came out of that free anthology, just publishing it as a 99 cent ebook, and a slim little paperback for fun, for the super fans who wanted that third thing in print.Jess (33:43):It's not only fun because it's those two characters that people have come to love, but a lot of the other characters that people really love show up in there. Like Blake shows up, and there's jokes about Blake and his fear of sheep, and it's really fun to get a little dose of all that.Sarina (33:57):Well, the other thing I had fun with is this slim little paperback. When you're doing something that's really just for joy, you you have more license there. So I put in all the foreign covers that these books have gotten, like there's pages for what does the book look like in German, what does it look like in Italian, just for giggles. And also there's a line at the end of chapter one of the first book - My weakness is him. - and I put every translation in there. So that was just a little fun thing. It is not a moneymaker and that's just the way it is.Jess (34:35):But the fun things are why we do this and every once in a while it's important to have that as a touch point and it made me really happy, I have to say. In fact, I read it out loud, I read the original story out loud in the car to my husband because the main point of tension in the short story is so well done. And my husband, he adores you, he could care less about this story, about Westmead. But I read the story to him in the car and he thought it was delightful. I didn't read the racy bits.Sarina (35:10):There aren't really racy bits, but okay.Jess (35:13):Anyway, thank you for mentioning that. Mainly because I'm just fascinated when you go off and do something that seems a little scary and different and it's inspiring to me. So anyway.Sarina (35:22):Well thank you.Jess (35:23):What do you want to talk about that you've been reading?KJ (35:28):I read something really weird and kind of a departure for me, but definitely a fun book. It's called Bunny and the author is Mona Awad. And the cover is amazing; it's like a pink graffitied bunny and it is this very strange story of a creative writing master's program and the people within it, who also have a strange power that involves bunnies and it's strange. I just can't, everything would be a spoiler. Other than to say that a dark comedy is putting it lightly. It's pretty, pretty heavy on the dark, but also definitely, definitely funny, and worth the look, especially if you like books about graduate programs. If that's one of your tropes (and it is absolutely one of mine, sort of university life) this is a totally different twist on it.Jess (36:37):Okay. Alright. I'm actually reading a book that I can't talk about because I'm reviewing it, but I am so excited to be able to tell you about it because it's so fantastic. But this week for me, I'm having trouble finishing my edits. I'm at that place where they're almost done and I left the hardest ones to the end. So every one is painful, mainly because every single time I have to do an edit, I have to get back in the headspace of the chapter where the edit exists. Because I keep having this impulse to say things that I've actually already said in the chapter. I repeat myself. It's hard to get in that head space. So for me, this week has been so much about comfort listens. So not only did I listen to Epic of Sarina's, I actually went back into my Audible library and just redownloaded all of my Jane Austen, honestly. This week I relistened to Sense and Sensibility. Juliet Stevenson, the actress, has done a couple of Jane Austen's including Mansfield Park and Sense and Sensibility and she's great reader. But Rosamund Pike, an actress that I really, really like who was in Pride and Prejudice. She plays Jane the eldest sister. She reads Pride and Prejudice on Audible and she's fantastic. And then I realized as a spin off to that, that I think I'm going to go buy Howard's End by Ian Forrester cause that's also one of my favorites. And I haven't listened to in a long time. So this is a comfort listen kind of week for me. It's been a stressful and just difficult week, in terms of the work. The work has been hard and so I want the listening and the reading to be easy. Sarina's got a lot of nodding going on because Sarina's been working hard writing this week and not reading a lot, right?Sarina (38:31):That's right.Jess (38:36):Happy 200, everybody. I'm so happy you joined us, Sarina. It wasn't quite complete without you.KJ (38:54):Alright, well here's to another hundred.Jess (38:56):Here's to another hundred. And I promise I'll make cupcakes. Until next week, everyone. Keep your butt in the chair and your head in the game. This episode of #AmWriting with Jess and KJ was produced by Andrew Parilla. Our music, aptly titled unemployed Monday was written and performed by Max Cohen. Andrew and Max were paid for their services because everyone, even creatives should be paid. This is a public episode. Get access to private episodes at amwriting.substack.com/subscribe
Seguimos dentro del XR FEST, el primer festival de España dedicada a la realidad inversiva y que se celebra en el Espacio Fundación Telefónica. Hoy hablamos de arte y educación, ya que es en el formativo dónde más proyectos se están desarrollando relacionados con la realidad virtual. El menú de este episodio lo componen dos platos. Un entrante, con Ian Forrester, responsable del departamento de I+D de la BBC. Y un principal, con la mesa redonda dedicada a analizar la situación de la realidad virtual en el campo de la educación, en la que debatirán, moderados por Elena González, responsable del Espacio XR de Fundación Telefónica, los profesionales Peter Lozano, Marjorie Netange, Carlos Ochoa, fundador y Gonzalo Ruipérez. Más información en https://espacio.fundaciontelefonica.com/evento/xr-fest-educacion Encuentros es un podcast producido por Cuonda y Fundación Telefónica, con música de DJ Moderno cedida bajo licencia CC y conducido por Luis Quevedo y Sergio F. Núñez. Si quieres conocer más sobre Fundación Telefónica y sus actividades, visita www.fundaciontelefonica.com y en sus redes sociales (@fundacionTef y @EspacioFTef).
Seguimos dentro del XR FEST, el primer festival de España dedicada a la realidad inversiva y que se celebra en el Espacio Fundación Telefónica. Hoy hablamos de arte y educación, ya que es en el formativo dónde más proyectos se están desarrollando relacionados con la realidad virtual. El menú de este episodio lo componen dos platos. Un entrante, con Ian Forrester, responsable del departamento de I+D de la BBC. Y un principal, con la mesa redonda dedicada a analizar la situación de la realidad virtual en el campo de la educación, en la que debatirán, moderados por Elena González, responsable del Espacio XR de Fundación Telefónica, los profesionales Peter Lozano, Marjorie Netange, Carlos Ochoa, fundador y Gonzalo Ruipérez. Más información en https://espacio.fundaciontelefonica.com/evento/xr-fest-educacion Encuentros es un podcast producido por Cuonda y Fundación Telefónica, con música de DJ Moderno cedida bajo licencia CC y conducido por Luis Quevedo y Sergio F. Núñez. Si quieres conocer más sobre Fundación Telefónica y sus actividades, visita www.fundaciontelefonica.com y en sus redes sociales (@fundacionTef y @EspacioFTef).
Seguimos dentro del XR FEST, el primer festival de España dedicada a la realidad inversiva y que se celebra en el Espacio Fundación Telefónica. Hoy hablamos de arte y educación, ya que es en el formativo dónde más proyectos se están desarrollando relacionados con la realidad virtual. El menú de este episodio lo componen dos platos. Un entrante, con Ian Forrester, responsable del departamento de I+D de la BBC. Y un principal, con la mesa redonda dedicada a analizar la situación de la realidad virtual en el campo de la educación, en la que debatirán, moderados por Elena González, responsable del Espacio XR de Fundación Telefónica, los profesionales Peter Lozano, Marjorie Netange, Carlos Ochoa, fundador y Gonzalo Ruipérez. Más información en https://espacio.fundaciontelefonica.com/evento/xr-fest-educacion Encuentros es un podcast producido por Cuonda y Fundación Telefónica, con música de DJ Moderno cedida bajo licencia CC y conducido por Luis Quevedo y Sergio F. Núñez. Si quieres conocer más sobre Fundación Telefónica y sus actividades, visita www.fundaciontelefonica.com y en sus redes sociales (@fundacionTef y @EspacioFTef).
Today we talk about data in dating(I am sure there is an obvious pun there). Are you aware of the white label sites that share your data? How can a dating sights interests align with yours if it’s in their interests to keep you single? We talk with self-professed dating expert Ian Forrester to find out more. Ian Forrester is a well known character on the digital scene in the UK and Europe. Living in Manchester, UK, he works for the BBC's R&D Future Experiences team. He specialises in open innovation and new disruptive opportunities; by creating tangible value with open engagement and collaborations with start-ups, universities and early adopters. His achievements recently were noticed by the Inclusive board, landing him in the top 100 diverse leaders in the UK. Previously a founder of the dataportability.org group, social geek events, including London Geekdinners, BarCampLondon, London Hackday, Edinburgh TV Un-Festival and Over the Air. Show Notes https://clickclickclick.click - spooky tracking website Match Group profits - https://tcrn.ch/2ZksBTI Dataclysm - https://amzn.to/2wVk9hG HDI - https://bbc.in/2MExaqA Jeni Tennison - https://twitter.com/jenit?lang=en
STATSports head of marketing Ian Forrester joins Ciarán and Irish Times business journalist Charlie Taylor to discuss the Newry-based sports tech company's new funding round recently, which saw seven-figure investments by Premier League footballers Raheem Sterling and Alex Oxlade-Chamberlain. Later: Cliff Taylor on the implications of pressure from public sector unions to end the two-tier pay structure. Plus: Datalex to suspend shares, Dunnes Stores eyes Base Wood Fired Pizza & EY Entrepreneur of the Year awards.
STATSports head of marketing Ian Forrester joins Ciarán and Irish Times business journalist Charlie Taylor to discuss the Newry-based sports tech company's new funding round recently, which saw seven-figure investments by Premier League footballers Raheem Sterling and Alex Oxlade-Chamberlain. Later: Cliff Taylor on the implications of pressure from public sector unions to end the two-tier pay structure. Plus: Datalex to suspend shares, Dunnes Stores eyes Base Wood Fired Pizza & EY Entrepreneur of the Year awards. Hosted on Acast. See acast.com/privacy for more information.
This week on the pod we talk to Dirty Dirty. I sat down with Ian Forrester and Drew Shreve in their rehearsal space as they were loading out for a gig. This week is a shorter one but we had enough time to talk about the new recording, how it spans three drummers, and how Drew is fitting in to the band. We also talked about some goals of the band and their killer promo videos produced by Drew's brother Chris Shreve. I hope you enjoy this conversation as much as I did.Featured music:"Tick Tick Tick" by Dirty Dirty off Deadline"So Wild" by Dirty Dirty off DeadlineLearn more here: http://dirtydirtymusic.com/You can find, subscribe, rate, and review the podcast on iTunes for iOS, Google Play Music, Stitcher Radio and Spreaker for Android.Become a Patreon partner to the podcast! https://www.patreon.com/thezim
This time we have Tom Morris, David Eastman and Ian Forrester forming the old guard, with returning guest Ant Miller. Topics today… Snow fall content Alternative open source software State of mobile webapps You can download it in Mpeg3 or Ogg Vorbis from Archive.org as always. Enjoy the new intro and be grumpy about the […]
Techgrumps is back finally… We’re back for a new year with just Ian Forrester and David Eastman talking about… Adam Curtis’ iplayer exclusive bitter lake Adam Curtis interviewed by Vice Fitbit issues Philips Hue woes. You can listen here on archive.org or download the podcast in Mpeg3 or Ogg Vorbis formats
This time we have Tom Morris, David Eastman and Ian Forrester forming the old guard, with the new semi regular Natalia Buckley and returning guest Nathan Rae. You can listen here on archive.org or download the podcast in Mpeg3 or Ogg Vorbis formats Topics today… Prism/GCHQhttp://www.reddit.com/r/unitedkingdom/comments/1gwhsn/for_spiegel_tempora_is_front_page_news_apart_from/caoj21xhttp://www.guardian.co.uk/uk/2013/jun/23/mi5-feared-gchq-went-too-farhttp://www.independent.co.uk/news/world/americas/fbi-arrests-two-men-accused-of-plotting-to-kill-barack-obama-with-homemade-xray-weapon-8667553.htmlThis story has has maker culture, Death Rays, the President, […]
This time we have Tom Morris, David Eastman and Ian Forrester forming the old guard, with the new semi regular Natalia Buckley and returning guest Andy Piper. This episode is also known as the, hiding porn inside Vine inside YAML inside XML inside a RubyGem. Just make sure your RubyGem’s have the good validation otherwise […]
The techgrumps are now using Google Hangouts. This time we have David Eastman and Ian Forrester forming the old guard, with semi regular Alan O’Donohoe and Maria Aretoulaki and Special Guest Kate Russell from BBC Click. You can download it in Mpeg3 or Ogg Vorbis from Archive.org as always. Topics include, Ubuntu everywhere (including your […]
And were back for some long dark and wet holiday ranting (sounds like a p0rno!) The techgrumps are now using Google Hangouts This time we have Tom Morris, David Eastman and Ian Forrester forming the crusty guard, with semi regular Alan O’Donohoe and Natalia Buckley You can download it in Mpeg3 or Ogg Vorbis from […]
And were back after a long holiday… The techgrumps try using Google Hangouts complete with video, which you can imagine is very scary at 10pm on a Sunday night… This time we have Tom Morris, David Eastman and Ian Forrester forming the old guard, with semi regular Alan O’Donohoe You can download it in Mpeg3 […]
Were back once again with the renegade master… The hackday debate may continue soon (when we can get everyone on a call, next week?) This time we have Tom Morris, David Eastman and Ian Forrester forming the old guard, while theres the guests Alan O’Donohoe and Natalia Buckley. Topics… Teaching people how to code Tom Scott […]
We’re back to the tradition format of a few issues/grumps but the hackday debate may continue soon (when we can get everyone on a call). This time we have Tom Morris and Ian Forrester forming the old guard, while theres the guests Alan O’Donohoe and Nathen Rae and we have newbie Neil Ford for the first […]
We have a bit of an audio and video theme to this week's show with Ian Forrester talking about online video and Paul sharing some advice on creating a podcast. Marcus also continues his series on client contracts by looking at "the statement of work".
This week Paul reports from the d.construct 06 web conference, which covered mysterious topics such as APIs, Microformats and web services. By interviewing the likes of Jeffrey Veen, Andy Budd, Ian Forrester and Jeremy Keith, Paul endeavours to wade through the jargon to discover the real benefits to your business.