Podcasts about latan conant

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer at 6sense. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this episode of Sales Tech Deep Dive, David Dulany and Nicolas de Kouchkovsky sit down with Latané Conant, CRO of 6sense, for an eye-opening conversation on how AI is reshaping the sales and marketing landscape. From the origins of 6sense as a predictive data company to its transformation into a full-stack GTM platform, Latané Conant walks through the evolution of customer engagement, account intelligence, and workflow automation. They explore the rise of autonomous sales plays, the role of AI agents in prospecting, the shifting expectations of BDR teams, and how brands must adapt in a world of zero-click content and dark funnels. This session also demystifies misconceptions about 6sense's capabilities, cost structure, and impact — and offers a practical look at how GTM leaders can stay competitive in the era of unpredictable revenue.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.

6sense Chief Revenue Officer Latané Conant shares her compelling perspective on revenue growth strategy, leadership and developing high performance teams. Her journey from exceptional CMO to CRO is about having strong self awareness of her strengths, the patience to navigate through the first year of a new assingment that is always hardest, a willingness to "get in the weeds" when needed and to think of your team in terms of a talented band, not a solo artist.

Latané Conant, Chief Revenue Officer at 6sense, speaks with Venrock partner Brian Ascher to discuss how her previous marketing role prepared her for her promotion to Chief Revenue Officer. Conant shares her approach to keeping product market fit, her opinion on Marketing Qualified Leads (MQLs), how AI could impact sales and marketing and more.

In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.

It's taking more resources to earn the same number of returns, whether it's revenue or prospects. Latané Conant, Chief Revenue Officer at 6sense, coined a term for it: B2B inflation. It's why it's imperative for business leaders to understand how they can best allocate their precious resources to achieve healthy growth.On this episode of Revenue Makers, Latané shares her thoughts on navigating B2B inflation and managing dwindling resources. Listen to learn how to stand out among other businesses and capitalize on the engagement you do have.In this episode, you'll learn: Surrounding yourself with crazy driven people enables you to achieve great things.It's more important now than before to focus your resources on your ideal customer profiles to minimize your waste. Adopting generative AI can enable massive productivity boosts without needing to hire additional employees.Things to listen for:[03:51] Defining B2B inflation[08:24] Addressing B2B inflation within the company[13:30] Balancing healthy growth with tightening budgets[19:06] Planning in a time of B2B inflation[21:56] Maximizing your time in front of customers[24:29] Tips for executing well in the current economy[26:35] Wrapping upResources:6sense RevenueCity: https://revcity.6sense.com/home/

In this conversation with Latané Conant, CMO at 6sense, she talks about doing account-based marketing right. Today, you'll hear about making demand centers more efficient, team structures at 6sense, ensuring an accurate source of truth, Latané's most-used platforms, and the importance of saying ‘no'.  As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. Prior to joining 6sense, Latané served as CMO and Sales Leader at Appirio. She also serves as a member of the Revenue Collective, and as Advisory Board Member for Mediafly and Atrium. Episode Outline[05:13] The best way to have an efficient demand center. [08:06] How Latané has structured her teams. [11:05] Ensuring an accurate source of truth. [13:04] Platforms that Latané can't live without. [14:33] Marketing leaders who should be on the show. [15:08] 6sense's selling motion.  Connect with LatanéWebsiteLinkedInConnect with Matter MadeMatter MadeLinkedIn (Eli)

The Man Behind the Literal Playbook on Enterprise SellingA conversation with David RudnitskyWhat would a sales season of TalkingSense be without a conversation with David Rudnitsky, who literally wrote the playbook on enterprise selling? Rudnitsky, who helped grow Salesforce from $51 million to $5 billion is the legend behind The Sales Playbook, which was published in Salesforce Founder & CEO Marc Benioff's best-seller, Behind the Cloud. He joined 6sense CMO and host Latané Conant to share his knowledge. The two discussed: Why you should never compromise on your minimum standard of excellenceThe difference between confidence and arroganceHow to “get your face in the place,” despite the current hybrid selling environment The surprising KPI he tracks to see how engaged his reps areIf you're looking for inspiration for growing your enterprise sales org, you've found it. Listen now. “Think big. Whether you're with the smallest startup or you're with a growing company, think big. Thinking big is an attitude, and it's actions around it.”

Josh talks to Latané Conant, Chief Market Officer at 6sense. Latané takes us behind the scenes at the creation of 6sense's new category Revenue AI. We get a first hand account of some of the challenges they faced, the ups and downs of bringing this new category into the world, and how she preps her category design team for success. Highlights include. Why Latané's role as Chief Market Officer is more effective than that of a traditional CMO.How 6sense's category is always evolving and ways to navigate those changes.  Why it's good to get trial messaging out to customers to test if it will work before a big launch.And getting more women on advisory boards of companies.  Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

It's Time To Go to Market a Hell of a Lot Smarter An interview with Mary Shea, Chief Evangelist at OutreachOn the latest episode of Talking Sense, we're joined by the authority in all things sales tech, Mary Shea. Mary is the Chief Evangelist at Outreach and a former Forrester analyst, and shares some deep insights on today's sales tech landscape with host and 6sense CMO, Latané Conant.In this interview, Mary shares:Takeaways from her brand-new research on how B2B leaders are reacting to current financial headwinds. Hard-won lessons she wants to share with other women in sales and tech. What she's learned from having survived previous recessions and downturns.Why “order takers” won't thrive in this economy.How to take this opportunity to retool yourself, reinvent yourself, and find ways to upskill.If you're wondering how to thrive in a troubled economy — and what sales tech you need (and don't need) to do it — this episode is for you.“If I'm a seller, how do increase my skillset? If I'm a business leader, how do I provide my team with the training, support, tools, and tech they need so they can have that confidence as they go to market? Look, folks, the sky's not falling in. Use this as a time to reinvent yourself, reinvent your company, and be opportunistic while 90% of the business world is hunkering down and waiting for this thing to pass over.”

On this episode of The Marketer's Journey, I interview Latané Conant, CMO at 6sense, who I previously interviewed more than three years ago at the tail-end of 2019. Of course, a lot has changed since we last spoke, so I was eager to hear her exciting updates about how much her team has grown over the years. We discuss how buyer expectations have shifted, how she's managing those changes alongside her colleagues, and how she encourages everyone on her team to help move the needle. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Don't fall too far behind the wave. Latané uses an imaginative analogy to explain the importance of keeping up the momentum during stages of high-growth. When wake-surfing, it's important that you avoid falling too far back behind the wave—otherwise, no amount of movement will help you stay afloat. The same goes for companies that are growing fast: hiring should be a top priority if you hope to keep pace. Understand your employee value proposition. Latané believes that learning to hire well is one of the most important aspects of the CMO role. Part of this includes communicating your company's value proposition clearly to candidates. For example, she mentioned that at 6sense, work/life balance isn't a major draw for the organization, but since it offers such a high-growth experience, they can guarantee that employees will learn a lot on the job—and fast.Take the time to communicate effectively. Latané also reminds us of the importance of clear communication, especially as we scale. Regardless of the size of your marketing team, we live in a world that's changing rapidly. It's essential that leaders take the time to sit down with their teams and explain the things that people may not see on the surface.Learn more about 6sense here: https://6sense.com/ Learn more about Latané here: https://www.linkedin.com/in/latane-conant/

Latané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays.

Guess who came back on the show? YUP. One of my faves, Latané Conant. Check out Episode 116 where we dig into how they've been running no forms, no spam and no cold calls at 6sense. Guess who I ran into at Trader Joe's after having her on the show? YUP. You guessed right. Turns out she's my neighbor. It was a wonderful surprise! Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). The new edition of her book (No Forms, No Spam, No Cold Calls) is out now so you can check it out. 6sense was founded in 2013, has 1,000+ people, and is based out of San Francisco, CA. They've raised Series E ($200M total). The 6sense mantra: you can't guess your way to quota. For sales and marketing teams, 6sense uses AI to capture anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Here's what we hit on this time around: We talk about the new edition of the book (HINT: there's a new chapter from their Head of Sales and his perspective on the "no forms, no spam, no cold calls" methodology); 2023 Marketing Plan - where are you putting your dollars, what channels (HINT: we're introducing a PLG motion in 2023); How do you measure pipeline? Does marketing-sourced vs. sales-sourced actually matter; What are the last 1-2 really good, creative marketing ideas you/your team has come up with (HINT: when the market changes, your message needs to change); What are your top marketing challenges right now (HINT: this is true across the tech industry, I worry about the team and staying enthused); Goals you want to accomplish (personal, professional) in 2023 (HINT: what makes me want to play?); Latané asks me her burning question to round out the episode. You can find Latané on LinkedIn. Find out more about 6sense. This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

We all know that marketing and sales teams need to be aligned. (Tale as old as time.) But how are world-class organizations actually making it happen?Latané Conant knows how. She's sharing all of her secrets. Latané is the Chief Market Officer at 6Sense, a data-driven B2B marketing platform, and author of the popular business book “No Forms. No Spam. No Cold Calls”. In this conversation with Danny and Corrina, Latané is sharing her secrets to total team alignment, as well as her perspective on why women — and diverse thinkers — deserve more seats in the C-suite.Resources:Data Breakout:https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369Sign up for The Edge Newsletter:https://www.gong.io/the-edge/

In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background. We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Latané: https://www.linkedin.com/in/latane-conant/ Check out Matt Heinz's content: https://www.linkedin.com/in/mattheinz/ Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had the pleasure of bringing Latané Conant onto the show. She's pretty amazing and let me tell you why. Latané is CMO at 6sense (4+ years). Prior, she held sales and marketing leadership roles at Appirio (B2B SaaS, raised $111.7M in funding). She wrote a book called "No Forms, No Spam, No Cold Calls" (I read it, you should check it out). She's big on pushing the boundaries in B2B marketing which I love. We didn't get to cover everything during this episode so I'll be bringing her back on again soon. 6sense was founded in 2013, has 1,256 people, and is based out of San Francisco, CA. They've raised Series E ($200M total). The 6sense mantra: you can't guess your way to quota. For sales and marketing teams, 6sense uses AI to capture anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Here's what we hit on: What made you decide to write your book (HINT: customer and prospect experiences); What steps have you taken to really nail sales+marketing alignment at 6sense (HINT: I don't care where it's sourced from, I'm going to make sure we hit our numbers); If you're thinking like a salesperson, how do you hold true to marketing mindset vs. fall into sales mode (they're different disciplines); What's your recommendation for early stage startups that don't have a lot of data points and can't rely on trends analysis to make decisions. You can find Latané on LinkedIn: www.linkedin.com/in/latane-conant/ Find out more about 6sense: https://6sense.com/ This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. GTM bootcamp for EdTech Founders (sign up for the next cohort) >> https://gofuelsales.com/edtech-bootcamp/ 3. (NEW) Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In the midst of rapid digital transformation, old school marketing and sales strategies are no longer effective. In fact, they're probably driving your customers away. In this exciting conversation with Latané Conant, CMO at 6sense, we'll get her unique perspective on how best to approach your business development tactics. After joining 6sense in 2018, our guest had something of an epiphany. Why cold call and force prospects to fill out endless forms when we can leverage the vast quantity of data we already have? She decided to test her methodology, and it's an experiment that's paid off with a valuation of over $5 billion and consistent, sustainable growth. Check out the full episode to learn how you can use intent data to reach new heights of revenue. More information about Latané and her groundbreaking work: LinkedIn profile: https://www.linkedin.com/in/latane-conant/ Company website: https://6sense.com/ No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, by Latané Conant      To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

Brett and Jonathan unpack an article titled“Want to Build a Successful B2B Community? Take a SoulCycle Class,” from Latané Conant. Latané is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense) 0:00 Intro 0:45 Conversation with JG 3:10 Latané Conant 4:45 Article 7:40 Rules of community building 10:24 Audience is the content 12:24 Give people what they want 16:40 Surprise and delight 18:40 Do the work 21:47 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.

Latané is passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. She is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. Latané is known across the tech industry for her creativity, competitiveness, and boundless energy. Send in a voice message: https://anchor.fm/salescommunity/message

Discover the secrets to thinking bigger and leading teams to execute groundbreaking programs from Latané Conant, Chief Market Officer of 6sense and former CMO at Ariba. Find out how this unconventional marketing and sales leader challenges the status quo, delivers breakthrough results, and is putting ‘market' back into ‘marketing.' Legends of Sales and Marketing is produced by People.ai.

In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want.Other discussed during the episode include: What exactly the “Dark Funnel” is, why companies tend to lose buyers there, and how this has grown into a bigger concern over the past couple of years. The role of data in helping companies gain clearer visibility in the Dark Funnel. How 6sense tackles the urgency for better data and insights in the market. How business leadership has changed over the last several years, especially in the software/SaaS industry. Tips for business leaders looking to fuel growth and scale! RELATED LINKS Connect with Latané on LinkedIn and Twitter! You can find a copy of her book here. Learn more about 6sense here. Check out the BrainSell blog for all things Growth Enablement!    Intro and Outro music by Sam Ward.

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.Yes, you read that right.Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She's passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She's known across the industry for her creativity, competitiveness, and boundless energy. CONNECT:https://twitter.com/LataneConanthttps://www.linkedin.com/in/latane-conant/

If you're a CMO, you're probably immersed in cold calls, spam, and forms. Unless you're Latané Conant. In this episode of CX Confessions, we interviewed Latané Conant, CMO of 6sense, to talk about how she approaches creating community for great customer experience. We also talked about:- How she uses events as part of her CX strategy.- How she maps the sales journey from the prospect's perspective.- Why she doesn't believe in cold calls, spam, or forms.- The “dark funnel” and her four rules of relevance. - The most important data to consider as you build your tech stack.Subscribe to CX Confessions on Apple Podcasts, Spotify, or our website.

Latané Conant, CMO at 6sense, joined us for a Demand Gen Live Expert Series yesterday to talk about the dark funnel and how to use intent as a trigger for outbound as a means of getting off the MQL hamster wheel.

Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No Forms. No Spam. No Cold Calls. Along with over seven years in executive marketing positions, Conant is also a seasoned sales leader, so she understands well the challenge of getting sales and marketing to work well together and how things need to evolve in companies to make that happen. Some of the things we talked about: Her shift from sales to marketing and her belief that employee and customer experience are at the heart of everything. How we make it difficult for people to buy from us and how to fix it by getting rid of the three pillars - forms, spam, and cold calls. How to determine relevance to know which accounts and contacts within those accounts to engage. Why predictive revenue growth is key for CMO's to understand and implement. The difference between working an account and working a lead. The process to get everyone on the same page. How marketing and sales teams are evolving. Where you can find Latané: Twitter: https://twitter.com/LataneConant LinkedIn: https://www.linkedin.com/in/latane-conant/ Other Resources: 6sense website: The 6sense Account Engagement Platform Her book: No Forms. No Spam. No Cold Calls.

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense.That's in it for you1. How to understand modern B2B buyers and identify qualified accounts2. How to understand your B2B market to level up your marketing3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer acquisition should be done4. Why you should stop cold calls and mass outreach5. 3 tips to run your marketing team more effectively6. How to engage with your customers in the right way?About Latane Latané is a “recovering software saleswoman” at 6sense and thrives on variety, challenges, and working with wicked smart people. Until 2018 she worked as the CMO at Appirio and before moving to 6sense as the CMO. In 2020, she published her first book: “No Forms. No Spam. No Cold Calls”, sharing her experience and tips on how to increase your marketing results. About 6sense6sense features an account engagement platform that unifies revenue teams with account-level insights to achieve predictable revenue growth.  It was founded in 2013, is headquartered in San Francisco, California and up to now raised $101m in funding. Shownotes Find Latané on LinkedInLatané's company 6senseLatané's book “No Forms. No Spam. No Cold Calls”Latané's favourite business book: “Never eat alone” by Keith FerrazziLatané's favourite business leaders: Her CEO at 6sense Jason Zintak, as well as Gary Survis, Operating Partner at Insight Partners

It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...6sense's CMO, Latané Conant

As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. Prior to 6sense she was the CMO and a sales leader at Appirio. She was instrumental in aligning sales and marketing under a consistent and relevant message – resulting in increased bookings, average deal size, and win rates.   Purchase her book here - https://www.amazon.com/Forms-Spam-Cold-Calls-account-based/dp/0578699451/ref=sr_1_1?dchild=1&keywords=latane+conant&qid=1606937064&sr=8-1

In this episode of Let's Talk ABM Declan chats to Latané Conant, Chief Market Officer at 6sense. Latané believes in putting customers, and future customers, at the centre of the Account-based Experience - which means no cold calls and no spam! Here's what they cover: - How 6sense uses AI and Big Data to deliver revenue - Why ABM is one of the hottest topics in B2B Marketing - How a company should start with ABM - What the future holds for ABM