Podcast appearances and mentions of lauren foundos

We're excited to bring back Lauren Foundos, founder of FORTE. Join her in a deep dive into the dynamic world of virtual fitness and digital engagement. Lauren transitioned her company through the intense periods of the pandemic by focusing on survival and being nimble. As the world shifted towards hybrid work post-pandemic (particularly with many NYC companies settling on a sort of 3 days in office, 2 days out), she noticed the parallels between this new work dynamic and the ever-evolving fitness landscape.  Lauren and host Pete Moore discuss the crucial role of relationships and engagement in the middle market, the benchmarks for success in virtual class participation, and the long-term value of community building. She provides insights on leveraging live-streamed classes and data to boost member retention and overall experience. We'll also hear about the challenges of maintaining client attention, and the evolving landscape of video and streaming technology in the HALO space. We'll wrap up with a closer look at leveraging competition and technology to drive engagement and success. On the evolution of the fitness space Foundos states, "I'm hoping to see everyone playing together because on some days you want to bike at home. Some days you want to go to the gym and some days you want to run outside. I hope that this industry is going to start realizing it's important to meet the customer's behavior where they are, as opposed to wanting them to operate in a different way." Key themes discussed Variety of tactics for engaging gym members. Some clubs (wrongly!) want to hide data from trainers. Volunteer discusses quantifying and tracking engagement. CRMs help track engagement and retention data. Owner needs to believe in the business decision to bring in FORTE.  A few key takeaways:  1. Lauren and Pete emphasize that in the middle market, building strong engagement and relationships is crucial. Whether it's through online or in-person classes, the ability to connect meaningfully with clients significantly impacts retention and community involvement. 2. This episode shed light on the ROI for virtual fitness classes by highlighting the importance of long-term engagement and community-building, rather than just the immediate financial returns. This forward-thinking approach helps ensure sustained participation and loyalty. 3. Lauren shared insights on how FORTE has evolved during and after the pandemic. The shift to a hybrid work-from-home and gym environment necessitated innovation and adaptability, particularly in video and streaming technology, to meet the changing needs of clients. 4. Successful engagement and retention strategies include offering live-streamed classes, enhancing the user experience, and leveraging relationships with instructors. This personalized approach helps foster a sense of community and maintain client loyalty. 5. Foundous also discussed the potential of using technology, like MyZone, to foster competition and engagement among gym members across different locations. This can enhance the interactive experience and motivate clients through challenges, making workouts more engaging and fun. If you missed Lauren's first appearance on HALO Talks, check it out here.  Click here to download transcript.  Resources:  Lauren Foundos: https://www.linkedin.com/in/lfoundos  FORTE: https://www.forte.fit  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

The fitness industry has seen many changes, especially since the Pandemic. One of those changes is the popularity of at-home fitness which is still led by professional instructors. Lauren Foundos, Founder of FORTË, is changing the game by creating opportunities for more gyms and studios to reach their members, even when those members want to work out at home. Lauren is here this week to talk about her journey from working on wall street to helping advance technology in the fitness industry and more.  This week's episode 79 of How Women Inspire Podcast is about investing in the fitness industry! In this episode of How Women Inspire Podcast, Lauren Foundos is sharing the importance of lowering the barrier to entry for fitness for everyone and actionable steps you can take right now to build your business support system. Lauren Foundos is the Founder and CEO of FORTË, a digital platform that allows gyms and fitness studios to provide their own fitness classes as an on-demand streaming platform for their members. FORTË has created digital experiences with many companies including the YMCA, the NFL Players Association, the UFC, and more. Lauren founded FORTE after a career in the financial industry, working on Wall Street with Whitaker Securities.Some of the talking points Julie and Lauren go over in this episode include:Lauren's background in fitness and how she's people's interest in fitness change since the pandemic.The journey of becoming a woman founder after working on Wall Street.How having supportive, active investors makes a difference in a company.What lobbying for the PHIT Act in Washington DC taught Lauren about legislation.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about How Women Inspire at https://www.howwomenlead.com/podcast CONNECT WITH LAUREN FOUNDOS:LinkedInInstagramTwitterFORTËCONNECT WITH JULIE CASTRO ABRAMS:LinkedIn - JulieHow Women LeadHow Women InvestHow Women GiveInstagram - HWLLinkedIn - HWLFacebook - HWLJoin us for Get On Board Week from October 16-20, 2023. Registration is now open at https://www.howwomenlead.com/getonboard

Season 2 Episode 9 of The Locker Room Podcast features UMD alum Lauren Foundos, Founder and CEO of Fortë. In this episode she talks about the journey of starting a new company and how she used her experience as a UMD field hockey player to fuel her. Lauren also details her growth as a female founder and how she was able to get to this point in her career.

Trusting Your Own Knowledge - Lauren Foundos; Founder & CEO at FORTË | Riderflex - Recruiting & Sourcing Lauren Foundos is the Founder and CEO of FORTE. She was a 2x All-American Field Hockey player at the University of Maryland. Lauren was a national championship winning athlete in college who went to Wall Street and then returned to help reshape the way we access our local gyms through her streaming tech company Forte. FORTË streams live and on-demand avant-garde fitness classes led by top instructors from well-known boutique studios worldwide directly to your device. FORTË has developed the only end-to-end live and on-demand streaming solution on the market, enabling you to create high-quality yet cost effective digital content. The technology is fully-automated, enabling you to seamlessly produce live classes with multiple cameras as well as mix audio through our customized scripts. FORTË: https://www.forte.fit/ Watch the Full Interview: https://youtu.be/yA6f1oHU4ZI On the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEO's, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams. Top Executive Recruiting Firm - https://riderflex.com/ Podcast sponsor: Marketing 360 is the #1 platform for small business and it's everything you need to grow your business. marketing360.com/riderflex #LaurenFoundos #FORTË #Fitness #podcast #interview #entrepreneur #ColoradoRecruitingFirm #TopExecutiveRecruitingFirm #staffingagency #employmentagency #headhunter #recruitingfirm #staffing #staffingfirm #Denver #Colorado #National #Riderflex --- Support this podcast: https://anchor.fm/riderflex/support

Lauren Foundos is the founder & Chief Executive Officer at FORTË, FORTË has revolutionized the fitness industry by providing access to avant-garde boutique studio classes instructed by leading fitness experts worldwide. Both technology and subscription-based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË 's platform. Links: https://www.forte.fit/ INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker's Ultimate Plan—the most comprehensive way to get personalized insight into their body's wellbeing. Claim this offer HERE. ​ THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe's leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry's most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE www.futureoffitness.co 

In this week's episode of Subscriptions: Scaled, we pick the brains of Lauren Foundos, Founder and Chief Executive Officer of FORTË. FORTË is a fitness brand providing access to boutique studio classes coached by leading fitness experts globally. Lauren begins the episode by explaining how she first got into fitness, especially as she has a background in trading. Then we learn what led Lauren to found FORTË. She also talks about her experience establishing a subscription service for the first time. We then learn how the FORTË subscription works and what types of classes you can expect to follow.A large part of the episode surrounds the technologies Lauren uses in FORTË and the challenges she's had with them. We also learn how Lauren decided which technologies to use for her company.Lauren goes on to discuss her customer base and also talks about using personal experience to grow the company.We also discover how the pandemic affected FORTË and how the company grew. Toward the end of the episode, Lauren gives her best advice to entrepreneurs and people thinking of building their own subscription service.Discover how Lauren Foundos of FORTË moved and succeeded in the fitness industry by tuning into the latest episode of Subscriptions: Scaled.FORTË Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

Lauren Foundos is the Founder and CEO of FORTE. Lauren was a 2x All-American Field Hockey player at the University of Maryland. After spending a decade on Wall Street, she founded FORTË in 2015. FORTË has revolutionized the fitness industry by providing access to avant-garde boutique studio classes coached by leading fitness experts worldwide. Both a technology and subscription-based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË 's platform.A FORTË subscription gives you access to this curated, cutting-edge, fully immersive, social, data-driven, interactive, real time, unedited, and unparalleled fitness experience with unlimited content and classes from the most elite boutique studios and coaches around the world. FORTË's subscribers have the opportunity to experience their favorite classes live or through their on-demand library, but however or wherever you consume it, maximize your workout, smile, and have fun withFollow us on Twitter @greg_spillaneFollow us on YouTubeFind me on LinkedIn

FORTË is the fitness industry's only turnkey premium live and on-demand streaming white-label digital solution. For more information, please visit https://www.goforte.fit/ or email partnerships@forte.fit --- Support this podcast: https://anchor.fm/georges-khalife/support

Lauren Foundos was killing it in her job on Wall Street, but she knew it was time - time to make her business idea a reality. Five years later, she's raised millions in capital and her fitness tech company is partnering with brands such as the NFL, UFC, and Under Armour. In this episode, you'll find out how Lauren stopped thinking and started doing.Lauren's breakthrough moment occurred when she appeared on a TV show called Unicorn Hunters. You'll hear the story of how she pitched some of the biggest names in business, including the co-founder of Apple.You'll also learn how Lauren navigates the ups and downs that come with being part of a start-up and why believing in your business is essential to success.

FORTË Founder & CEO Lauren Foundos joins the SeventySix Capital Leadership Series to discuss her path to starting her revolutionary fitness platform and how her experience as a college athlete and on Wall Street shaped the mentality necessary to be successful in the startup world. You can also catch Lauren's episode on YouTube: bit.ly/LSFoundos Have a startup that you would like to pitch us? Please send Scott@seventysixcapital.com an email with a pitch deck and more information.

Lauren Foundos is the founder and CEO of Forte since 2015. Prior to Forte, Lauren spent a decade working on Wall Street institutionally trading government bonds. Lauren is a two-time All-American field hockey player she played in the Junior Olympics and went on to play division one at the University of Maryland, the nation's top ranked program. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com

Hey Everyone,In today's episode we have the pleasure of being joined by a lady who has quite literally revolutionized the fitness industry. CEO and founder of her company FORTË, Lauren Foundos is the epitome of what it is to be an entrepreneur. Lauren's journey from being a two-time all-American field hockey player, to spending a decade working on Wall Street, to creating a global tech business with no tech knowledge, is a phenomenal story. Lauren is humble, down to earth and straight to the point when it comes to business, her thoughts and insights are inspirational to say the least.In this episode, we talk about,Lauren shares with us her incredible journey from working on Wall Street for 10 years to deciding to create a tech business with no tech knowledge.We have a conversation about the importance of exercise on mental health and how FORTË has changed the lives of countless individuals by offering an alternative to exercising in a physical class environment.Lauren shares her experiences of being a female CEO and the challenges she faced with her concept, which back in 2015 many believed to be a ridiculous idea.Lauren shares her experience and opinions on the importance of having a support network around yourself. People you can not only trust, but that are willing to tell you the truth.We explore the idea that confidence is actually a result of taking action, rather than something that you necessarily are, or constantly have.That if you're not fortunate enough to have a supportive family, there is always the option to create and grow a friend family, that not only can support you but you can support.We discuss that nothing is VERY easy at first, and that it's going to be messy. Lauren shares her thoughts about needing to be patient with yourself, and that nobody has it perfectly figured out.How Lauren believes that everyone has a superpower, and that hers is her ability to relate to people.As move me towards the end of the episode Lauren recaps her belief that knowing you're always going to be OK, and it's never the end of the world is a MUST in order to have deep inner confidence.Lauren's passion and drive appears to be almost effortless and has played an obvious role in her success. Couple this with her tenacious mindset to succeed and it's no surprise that FORTË is now a global leader in the streaming of fitness classes across the globe. What's beautiful about today's episode is how grateful and honest Lauren is about the support she has had along the way, and that without that support, she really wouldn't be where she is now. Honest, direct, funny, hard-working and someone who I can call a beautiful friend, enjoy today's episode with Lauren Foundos.If you enjoy the podcast, please SUBSCRIBE to our show and leave a review. Links from the episodePodcast - How I built this https://podcasts.apple.com/podcast/id1150510297?mt=2 Book - The Subtle Art of Not Giving A F*UK by Mark Manson - https://amzn.to/33zUuwoFor more information on Lauren visit,FORTË's site is: https://www.forte.fitFor more information about Kerry's work visit,Website: https://www.kerryhearsey.com   For more information about Adams work visit,Website: My Coach For Life | Life beyond limits

Lauren Foundos, quit a job on wall street making 7 figures, to pioneer the virtual fitness industry. Creating her company, known as FORTË, she made it possible for people to bring their gym and favorite classes with them anywhere they go, from the comfort of their home or anywhere. Bek Lover, catches up with Lauren Foundos, to understand how she started the business, and just how much the current crisis for Gyms, has made her business explode. Now that gyms are closed for health concerns, people are flocking to virtual work outs and classes. Links to other platforms:YouTube Video HighlightsYouTube Full Video EpisodesApple PodcastiHeart Radio SoundcloudSpotifyGoogle PodcastPodbean Instagram (The Comeback Team)Twitter Page Instagram (Bek Lover)

Lauren Foundos was a national championship winning athlete in college who went to Wall Street and then returned to help reshape the way we access our local gyms through her streaming tech company Forte.

This episode of Bootstrapped features UMD alumna Lauren Foundos ’06, a former Maryland varsity field hockey player, and Founder and CEO of FORTË. After years of working in the finance industry, Foundos left the stability of her well-paying job to start FORTË, a technology company that helps gyms and studios livestream their classes. An entrepreneur ahead of her time, Foundos came up with the idea for FORTË after inviting her clients to her daily gym workouts. As global lifestyles shifted after the COVID-19 outbreak, the FORTË model became an investment win, with demand increasing by the second. Tune in as we discuss raising capital with big-time investors, entering the tech space with no tech experience, and the importance of perseverance amidst a venture’s most troubling moments.  

Lauren Foundos is the Founder and CEO of FORTË, a company that streams live and on-demand boutique fitness classes from the hottest studios worldwide directly to you. Founded in 2015, FORTË has revolutionized the fitness industry by providing access to avant-garde boutique studio classes coached by leading fitness experts worldwide. Both a technology and subscription based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË’s platform.

Today I’m joined by Lauren Foundos  Lauren is the founder and CEO of FORTË   In today’s episode, I talked with Lauren about using content to scale beyond the four walls of a studio or gym, how the company created a turnkey solution for live streaming classes, and the company’s new plan to go beyond a marketplace and become the technology infrastructure for streaming fitness content.  More from Lauren & FORTË Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË is a tech company (b2b) and a subscription based fitness streaming platform (b2c).  FORTË builds hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform. Their Netflix-style hub showcases leading boutique fitness studios and coaches worldwide with a variety of classes ranging from meditation, to boxing, yoga, HIIT, and more.   Before launching her own company, FORTË, Lauren spent a decade working on Wall Street, with  the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. Lauren is a two-time all-American field hockey player, she played in the Junior Olympics, and went on to play Division I at the University of Maryland, the nation’s top ranked program. She plays the piano, violin, has two older brothers, adores her parents, and loves to ski. Lauren won the NBC/Comcast Innovation Award at the NAMIC National Conference for her FORTË pitch presentation. She also spoke at the Collision Conference, CES, MotionSoft, the Club Industry Show, as well as, appeared on Verizon’s GO90 TV Show. https://www.forte.fit/   More from Fitt Insider >>  Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.  From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Lauren began in finance as a bond trader and found herself taking clients with her to the gym. Soon she was heads first in the live streaming fitness startup that has become http://forte.fit Video: http://startuphunter.co

Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. 

She felt like one of the guys while trading on the Wall Street floor, but Lauren Foundos really found her strength when she left finance to start a fitness company, FORTË. Tune in this week as Reshma and Lauren talk bravery in leaving the past behind and making their immigrant families proud. You can find Lauren at @lfoundos on Twitter and Instagram. --- Send in a voice message: https://anchor.fm/bravenotperfect/message

Lauren Foundos is the Founder and CEO of FORTË, a streaming platform that brings live and on-demand boutique fitness classes to your home. It’s the Netflix of gym memberships. How cool is that? Lauren Foundos never set out to be an entrepreneur. She had a thriving career as a bond trader, but the Wall Street lifestyle was preventing her from integrating a core passion of hers, working out. So Lauren assembled a crew of co-workers and clients who, instead of going out to happy hour, would go to boutique fitness classes after work. Lauren’s love for working out and the community atmosphere ignited her passion to bring the boutique fitness experience to everyone, no matter where they lived! In this episode, Lauren shares how she developed a robust streaming platform with no tech experience. She goes into to detail about the importance of spending wisely and keeping a lean budget while expanding your business. She also offers insight about free marketing through strategic partnerships and leveraging the partner's network to share your business's message. There is no doubt that Lauren is an innovator and an expert in a new fitness industry. She is so encouraging as she confidently advises all entrepreneurs to stay focused on the present goals, and don’t get overwhelmed by the future. The best part about creating FORTË for Lauren is that she is the user of the product. She believes in what she has created and continues to work hard to share it with the world! Please follow Lauren and the FORTË team @Forte.fit on Instagram, @Forte on Facebook, and @Forte_Fit on Twitter. Be sure to go to www.forte.fit to check out their class offerings and subscription plans. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures

Founder/CEO of Forte, Lauren Foundos is AYRIAL TalkTime Guest (AYRIAL TalkTime)  Host, Victoria lynn Weston talks with entrepreneur, Founder/CEO of Forte, Lauren Foundos on her decision to launch Forte, how she raised financing and whether intuition played a role in her decision.  FORTE is "the Netflix of fitness apps," a social and [...] The post Fit for Success appeared first on AYRIAL Association of Vetted Lifestyle Consultants.

Forte is a technology company that streams boutique fitness studios, by bringing the workouts directly to your mobile devices or home computers.

Elisabeth Embry talks with Lauren Foundos, founder of Forte, and Britany Geautreau, Vice President of Investment Advisory Services at Clarity Capital LLC. Brittany is a Seattle native, who went on “life’s adventure” to Southern California and worked in our Newport Beach office until 2016. That year, she moved back to her home state of Washington to head up our Pacific Northwest office. Brittany is Series 65 licensed and is an Investment Advisor Representative with Clarity Capital Partners. She is also licensed as a registered representative (Series 7) with Niagara International Capital Limited. Lauren left the world of buying and selling Treasuries and started a subscription based online workout company called Forte. Forte's goal is to make sure athletes love and crush each workout. Forte live streams boutique fitness studio classes for their members, as well as providing their classes on-demand. Key Takeaways: Britany Geautreau Interview: [3:22] Who Britany is and what her specialty is [4:05] Britany breaks down what a CFA and a CFP are [8:00] When you should use a financial firm rather than an online platform like E-trade [12:13] How people should be researching which firm is right for them, and some questions to ask to vet the firm [15:28] Your relationship with your financial advisor isn't just a one time meeting [19:46] The market is at an all time high, which means you need to ensure you're not too heavily invested in one particular stock Website: www.ClarityCapitalLLC.com "In this type of environment, don't be greedy. If you have this mentality of "oh I can't lose"...remember companies like AOL" Lauren Foundos Interview: [24:48] Lauren's target audience [27:26] What is Exhale? [29:22] Whether Lauren has unique content or just leveraging studios that are already in use [30:00] How to find the right classes for your personal style [31:51] Lauren's switch from treasurer broker to on-demand fitness guru [33:22] How Lauren was able to pursue her new venture while still having a W2 job [37:36] The importance of working out when you're feeling overwhelmed Website: www.Forte.fit "There's never the perfect time to do anything"

Lauren Foundos spent a decade on Wall Street before starting Forte, a boutique fitness streaming platform. A first-time founder, Foundos stresses spending wisely, building authentic partnerships, detaching from an expectation of what the company will be, and several other nuggets of wisdom you won't want to miss. Tune into hear Megan and Lauren share laughs and advice on how to optimize your starting-up success as an entrepreneur, in business, and in life.