Brand Therapist

Did you know that brands with a strong emotional connection outperform their competitors by 85%?In this episode, we'll dive into the heart of personal branding: crafting your "why" through the timeless framework of the Hero's Journey. Whether you're an entrepreneur or a leader, discovering and articulating your “why” is the first step toward building a brand that deeply resonates with your audience.I'll share my unique approach, using psychology and neuroscience to create humanized and authentic brand stories. Together, we'll walk through the five key stages of the Hero's Journey - Ordinary World, Call to Adventure, Refusal to the Call, Trials and Tribulations, and The Reward - to craft a "why" that connects, inspires, and drives meaningful relationships with your audience.Tune in to episode 116 of The Brand Therapist for actionable insights into using storytelling to bridge the gap between your brand and your ideal client.In This Episode, You Will Learn:Why your "why" is the cornerstone of personal branding and how it goes beyond your story (3:15)The 5 Hero's Journey stages that simplify crafting a compelling brand story (7:45)How vulnerability and trials make your brand relatable and human (13:30)The power of psychology and neuroscience in building a brand that resonates (16:00)Why your personal and professional brand should be inseparable for success (20:10)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Why do so many small businesses fail, and what separates success from struggle?In this episode, I'm joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling efficiently, and building a brand that reflects your business's core values. Marcus also discusses the mindset shift business owners need to move from running a lifestyle business to creating a scalable, sellable asset.Throughout this episode, Marcus dives into his journey from growing up in a family business to running a global consulting company and hosting The Pursuit of Value Podcast. He offers actionable tips for tackling inefficiencies, building robust processes, and using branding as a tool for consistency and trust. Whether you're a small business owner or a seasoned entrepreneur, Marcus's advice will empower you to focus on value, growth, and clarity in your business.Tune into episode 115 of The Brand Therapist and discover how to simplify complexity, scale sustainably, and unlock the potential of your brand.In This Episode, You Will Learn:The revenue thresholds where businesses tend to stall and why (3:39)Why processes are critical to scaling your business (9:30)How to navigate global team challenges and cross-time zone communication (5:21)The difference between a lifestyle business and a growth business mindset (14:27)Why branding consistency is essential for small business success (26:36)Connect with Marcus Hamaker:WebsitePodcastInstagramLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like something was missing from your career, even after checking all the boxes?In this episode, I'm joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs.Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build trust, and deliver designs that resonate emotionally. We explore her entrepreneurial pivot, the importance of storytelling in branding, and how she balances professional growth with personal fulfillment.Tune into episode 114 of The Brand Therapist to discover how Courtney turned her desire for creativity into a flourishing business while staying true to herself and her clients.In This Episode, You Will Learn:How Courtney's psychology background shapes her personalized design approach (2:30)The turning point from house flipping to a thriving design business (6:45)The power of authenticity and storytelling in building a standout brand (10:30)Courtney's take on success and balancing entrepreneurship with personal goals (14:00)Key lessons in resilience, adaptability, and staying authentic as an entrepreneur (23:00)Connect with Courtney Petrin:WebsiteFacebookInstagramLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Does your appearance truly reflect who you are?In this episode, I'm joined by Amy Janece, an empowered image innovator who helps individuals align their appearance with their authentic selves. With her unique approach that combines color psychology and personal styling, Amy enables clients - especially coaches, speakers, and entrepreneurs - to exude confidence and authenticity through their personal style. Amy is a bestselling author and sought-after speaker who guides clients to discover their unique elemental color palette, empowering them to make a lasting and genuine impact.Throughout this episode, you'll hear Amy's fascinating journey from writer to image consultant, her powerful insights on color and energy alignment, and how your wardrobe can become a toolkit for self-expression and confidence. Amy shares her approach to helping clients reconnect with who they were before life told them who to be, transforming how they are perceived and, ultimately, their success.Tune into episode 113 of The Brand Therapist and discover how the right colors and styles can boost your confidence, enhance your visibility, and align your external image with your inner self.In This Episode, You Will Learn:How Amy transitioned from writer to image consultant (4:01)What it means to align your wardrobe with your authentic self (6:30)How color psychology affects your energy and interactions (14:00)Why "fire" colors are powerful for creating presence and confidence (18:15)Real-life stories of clients who transformed their image and success through color and style (25:52)Connect with Nathalie Amy Janece:WebsiteFacebookInstagramLinkedInLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why some brands thrive while others get lost in the noise?In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I'll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.Throughout this episode, you'll learn to define your brand's core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business. Tune into episode 112 of The Brand Therapist and discover how to elevate your brand's recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today's competitive market.In This Episode, You Will Learn:The importance of defining your brand's core essence using archetypes (2:20)How to craft your brand's “super fan” to build loyal client connections (9:45)What a messaging architecture is and why it's crucial for brand consistency (16:05)Resources Mentioned:The Hero and the Outlaw by Margaret Mark and Carol S. PearsonBrand Quiz Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why sometimes you find yourself exactly where you don't want to be?In this episode, I'm joined by the incredible Nathalie Plamondon-Thomas to talk about how neuroscience can help us boost our confidence, distance ourselves from self-sabotage, and use the momentum from that self-improvement to grow our personal brand. Nathalie is the Founder and CEO of the THINK Yourself® ACADEMY, a multiple Best-selling Author, the 2023 Most Empowering Confidence Coach in North America, and the 2021 Canadian Presenter of the Year.Nathalie is also a Certified Speaking Professional in Canada—an honor held by only 62 others in the country. With decades of experience in sales, human resources, and the fitness industry, she has inspired hundreds of thousands worldwide to overcome negative self-talk and unlock their potential.Throughout this episode, you'll hear Nathalie's brilliant explanation of how our negative self-talk gets in our way, like how it makes us gain the weight we were trying to lose or get as stressed as we tried to avoid being. You'll also hear about her overnight success, which took her seventeen years, her transition from the fitness industry to neuroscience, her unique coaching style, and much more.Tune in to episode 111 of The Brand Therapist and learn how to turn off the panic button, reclaim your confidence, and start putting the reps for your overnight success today.In This Episode, You Will Learn:About Nathalie's journey into neuroscience (2:20)Nathalie unravels the hidden power of positive self-talk (5:50)Nathalie's two-step technique to take ourselves to the next level (16:00)Why our mindset can determine our personal brand's success (22:30)Nathalie's thoughts on the best way to build a successful business (24:40)Why building community is crucial (33:10)Connect with Nathalie Plamondon-Thomas:WebsiteInstagramLinkedInFacebookEmail: nathalie@thinkyourself.comBook your FREE 15-minute Virtual Coffee with NathalieLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

¿Es posible crear una marca personal auténtica sin copiar a otros? ¿Cuáles son los aspectos de tu personalidad que deberías mostrar para conectar con tu audiencia ideal?Esta semana, en nuestro primer episodio en español, nos visita la Especialista en Comunicación Estratégica, Creadora de Contenido, Traductora y Empresaria Panameña, Deyanira Álvarez. Deyanira se especializa en liderar proyectos qua ayudan emprendedores a alinear sus valores y objetivos para generar conexiones auténticas con su audiencia. Es la creadora de “Un Cuarto Más Chico,” un emprendimiento que ayuda a pequeñas empresas y organizaciones sin fines de lucro a optimizar su comunicación, y es una de las responsables por el lanzamiento de la versión en español de “Brand Therapist,” que está disponible desde el 30 de agosto con el nombre “Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal.” Durante nuestra conversación, Deyanira comparte su conocimiento sobre el desarrollo de marcas personales y cómo generar conexiones genuinas. Además, Deyanira nos regala herramientas prácticas para alinear nuestra marca con nuestra personalidad, hacer nuestras virtudes y fortalezas más visibles, y mejorar cómo y qué comunicamos en nuestras redes sociales. Sintoniza el episodio 110 de The Brand Therapist, y aprende cómo transformar tu marca personal desde adentro. Aprende a alinearte con tu verdadero yo, a potenciar tus fortalezas, y conectar de forma genuina con tu audiencia. Lo que irás a aprender de este episodio: Deyanira habla sobre la creación de Un Cuarto Más Chico (2:40) Por qué es tan importante reconocer el arquetipo de tu marca (7:00) Cómo lograr diferenciarse en un mercado donde todos parecen iguales (11:40) No se trata de lo que quieres ser, se trata de lo que eres (16:50) Por qué el “Archetype Test” parece magia? (21:00) Connect with Deyanira Alvarez: LinkedIn Let's Connect! Website LinkedIn Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal Hosted on Acast. See acast.com/privacy for more information.

If you feel your brand is stagnant, and you want to skyrocket your sales and growth, you can't miss today's episode.One of the toughest yet most rewarding challenges of growing a personal brand is making it memorable; achieving brand recognition should be at the top of your brand's wish list.In today's solo episode, we delve into the significance of brand recognition and explore how defining your personal brand's essence, understanding your audience, and being consistent in your messaging will help your brand stand out.Throughout this episode, you'll learn to deal with the challenges of developing a memorable brand, like lack of brand identity or unclear mission and vision. You'll also learn about the importance of building an emotional connection with your audience, why you shouldn't focus solely on your superfans, and how to create tension.Plus, you'll get actionable strategies to overcome brand stagnation, develop a lasting connection with your target audience, learn how to use The Methodology, and much more.Tune into episode 109 of The Brand Therapist and discover how to define your brand's character and unveil the secrets of creating a recognizable brand.In This Episode, You Will Learn:About the challenges you might be struggling with to build brand recognition (2:10)Three steps to achieve brand recognition (6:00)What is The Methodology, and how to use it (9:10)A real-world example of how to achieve brand recognition (14:20)Why shouldn't only focus on your superfans (25:00)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.In This Episode, You Will Learn:From living to feed the ego to letting go and trusting the process (4:20)Michelle talks about her spiritual awakening (7:00)Our bodies are wisdom carriers, we should listen to them more (15:20)We are always being guided, we only need to pay more attention (27:00)The importance of asking for help when we need it (34:10)The more you let go of expectations, the further you go (39:20)Connect with Michelle Sorro:WebsiteInstagramFacebookWatch the Soul & Fire Podcast on YouTubeSave your spot for the Magnetic Creator Mastermind 2025Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

What if I told you the #1 wellness center for canines in California and the largest hydrotherapy facility in the world started as a compassionate and loving gesture?In today's episode, I'm joined by Leslie Gallagher, Founder and CEO of Two Hands Four Paws, a premier animal rehabilitation clinic in Los Angeles. After her beloved boss died, Leslie found herself jobless and stuck with her former employer's paralyzed German Shepherd, who she took with her to save the dog from being euthanized.Throughout this episode, you'll hear how Leslie transformed a loving gesture into a million-dollar business, her obsession with empowering and developing her employees, and her unique approach to business growth. Leslie also talks about her passion for mentoring, the importance of counting on a supportive network, the challenges of balancing supervision and support at the workplace, and much more.Tune into episode 107 of The Brand Therapist and learn more about Leslie's inspiring story of compassion, resilience, brilliant branding, and entrepreneurship.In This Episode, You Will Learn:Leslie's fascinating story of how she started Two Hands Four Paws (4:00)The assistant job that started it all for Leslie (7:40)From a shoehorned pool in a backyard to the largest hydrotherapy facility in the world (11:40)Leslie talks about the difference a supportive network can make (19:10)Leslie talks about her staff's mental health and how she takes care of it (26:50)Connect with Leslie Gallagher:WebsiteInstagramYouTubeFacebookEmail: leslie@twohandsfourpaws.comLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Can you think of an acceptable reason why you should quit your dreams?Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring.Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees.Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more.Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss.In this Episode, You Will Learn:A bit about Rochel's challenges in Silicon Valey (2:20)Founding the first woman-owned telecom company in the US (5:10)Facing gender bias in the construction industry (7:00)About Rochel's intuitive abilities and nursing background (13:20)Integrating Ayurveda to empower women (16:30)About Rochel's mission to empower women across generations (21:40)The importance of wisdom, wealth, and wellness in women's lives (24:50)Connect with Rochel Marie Lawson:WebsiteLinkedInListen to the Blissful Living 4 You Podcast on YouTubeTwitterInstagramPinterestLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Writing a book can be a daunting experience. Even those who have never tried know that is one of the most time-consuming, focus-demanding, and taxing things someone can do. Still, once you know what and who you are writing for, everything becomes easier.In today's solo episode, we'll explore how by combining the Archetype and the 12 Steps To Story methods, you can craft an outline to make your writing process easier and guarantee your book speaks your superfans' language.Throughout this episode, you'll learn to use the Archetype method to develop your book's characters, how to let emotional transformation and personal development drive your story, and how to edit it to make it a page-turner for your superfans. You'll also hear about the 12 Steps To Story method, which will help you outline your book chapter by chapter, craft a compelling story, ensure you write from a place of authenticity and self-awareness, and much more.Tune into episode 104 of The Brand Therapist and discover how to create the perfect outline for your book in 12 easy steps.In This Episode, You Will Learn:The more you understand your audience, the easier it is to create content for them (1:30)What's your book about? Learning to position our story (4:20)Knowing your goal gives you a direction to follow (7:20)Creating your book's transformation moment (9:20)Helping your audience connect the dots (14:00)Why you should only worry about being authentic when writing your book (20:10)Resources Mentioned:Joseph Campbell's booksBook: Carl Jung - The Red Book: A Reader's Edition (Philemon)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Being consistent in personal branding is way more than committing to posting regularly on social media. Brands reflect consistency in the quality of their messaging, content, and the value they bring with every single post.In this episode, I'm joined by Marketing Strategist Emani Guy, Founder and CEO of Made New Marketing. After many years working in the legal and consulting industry and not feeling fulfilled, Emani started doing little marketing projects as a side hustle. She found in marketing her true passion and purpose, and less than one year later, gathered the courage, lost her job, took the leap of faith, and started Made New Marketing, becoming a full-time marketing entrepreneur.Throughout this episode, you'll hear about Emani's journey from wanting to become an attorney to starting her own marketing agency and the traits developed during her childhood that fit perfectly into her new role as Founder and CEO. You'll also hear Emani's best advice to make your brand stand out in social media, identify what's working and what isn't, and stand out from the crowd with your digital marketing.Additionally, Emani debunks myths about social media's benefits, potential, and pitfalls, shares three tips to grow your online presence and relevance, explains why consistency is crucial to growing your personal brand, and much more.Tune into episode 103 of The Brand Therapist and discover some of Emani's big-picture perspective ideas for your personal brand.In This Episode, You Will Learn:A bit about Emani's journey into marketing and branding (3:00)Myths and truths about social media and marketing (7:20)My content went viral, now what? (9:00)Emani explains the importance of building an online presence based on values (13:00)Emani talks about her personalized marketing plans (22:10)Three tips to stand out on social media (24:30)Connect with Emani Guy:LinkedInEmail: emani@madenewmarketing.comMade New Marketing InstagramMade New Marketing FacebookLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments.In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader.Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more.Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out.In This Episode, You Will Learn:A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10)How can NLP help grow a business (8:20)What is Time Line Therapy® and why it works so fast (13:30)Joy explains what happens behind the scenes when we get hypnotized (22:20)What is matching and mirroring and why do we do that (28:00)Connect with Joy Willett:WebsiteLinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Connecting with one's purpose is a transformative experience; it makes everything easier. Meet Chaz Sandifer, the Founder, CEO, and Multipreneur who transformed her and her family's life simply by betting on herself and staying true to herself.Chaz Sandifer is the Founder and CEO of theNEWmpls, Let Go Let Flow, and Stories Behind the Menu. Applying the same work ethic and principles, and looking at business through the lens of integrity and community made Chaz's entrepreneurial journey a smooth one. Still, her journey was not without sacrifice, resilience, and the strength to bounce back from life's hardest hits.Throughout this episode, you'll hear about Chaz's impressive experience in the health and wellness industry, her background in Marketing and International Business - which gave her the quality touch to take things to the next level - and her remarkable approach to building generational wealth. You'll also hear the wonderful story behind the creation of "Stories Behind the Menu," her thoughts on marketing ourselves and creating solid personal brands, how to transform outside negativity into fuel for growth, and so much more.Tune in to episode 101 of The Brand Therapist and get inspired by Chaz Sandifer's unique approach to personal branding, life, and everything in between.In This Episode, You Will Learn:A bit about Chaz's impressive background (2:40)From an unfulfilling corporate job to entrepreneurship (6:20)Chaz shares her thoughts on building generational wealth (10:10)The amazing story that inspired "Stories Behind the Menu” (15:00)Chaz talks about the challenges encountered at the beginning of her journey (23:30)People can sense when you are giving your work away (27:00)How to transform negativity into fuel for growth (31:00)Connect with Chaz Sandifer:LinkedInInstagramThe NEW MPLSLet Go, Let FlowStories Behind the MenuLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Do you know what your sales persona is?People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away.In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries.Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation.You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more.In This Episode, You Will Learn:About Armando's journey from corporate to entrepreneurship (2:00)Armando talks about the challenges of jumping into entrepreneurship (5:00)Why authenticity is crucial in sales (6:30)How the Sales Persona quiz works (10:10)Building trust and confidence with your clients (15:00)How to simplify the sales process (18:20)Armando shares key strategies for getting more clients (26:50)Connect with Armando Villa:WebsiteLinkedInFacebook Take the Sales Persona quizLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable.In today's solo episode, you'll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth.We explore the belonging quadrant and understand how the caregiver, the lover, and the girl next door interact with archetypes in the independent quadrant: the explorer, the innocent, and the hero. We also dive deep into the tension produced between the archetypes in the dynamic and stable quadrant, understand how to use each archetype's five value words, and more.Tune in to episode 99 of The Brand Therapist and discover how the subtle art of building tension can elevate your messaging and help your brand rise to the top. In This Episode, You Will Learn:How polarity and tension can help your brand (1:30)Tension in the belonging quadrant. Why does it work? (6:00)About the tension between the hero and the caregiver (8:20)Everything about the tension between dynamic and stable archetypes (10:00)Why is mastering tension between archetypes so crucial? (15:10)Let's Connect!WebsiteLinkedInGet The Brand Therapist WorkbookTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience. In today's solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more. You'll hear about the importance of understanding archetypes, brand character analysis and development, and how defining brand values, beliefs, and tone of voice can help you simplify hours of work in brand building. You'll also learn strategies for storytelling and audience alignment, visual identity integration and consistency, and much more.Tune in to episode 98 of The Brand Therapist and discover how mastering brand archetypes can unlock new dimensions of authenticity and impact.In This Episode, You Will Learn:Who is this The Brand Therapist Workbook for? (2:20)What can you expect from this Workbook? (5:00)How do you bring personal traits into your brand? (8:10)Why is curating your tone of voice crucial? (14:40)How to create the right storytelling strategies (21:20)What is the best way to think about brand differentiation? (28:00)Consistency is a sign of professionalism (31:30)Let's Connect!WebsiteLinkedInGet The Brand Therapist WorkbookTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

For most entrepreneurs, the difficulty of figuring out how someone could help them feels more overwhelming than the thousands of tasks they have to handle simultaneously. In this episode, I'm joined by the Founder of Team Delegate, Visionary Entrepreneur, and fellow podcaster Tonya Thomas. The host of the "Unbottleneck Your Business podcast" takes us through hiring a virtual assistant, from finding a suitable VA for your and your business's needs to figuring out how to maximize their help. Throughout our conversation, Tonya shares details about why she started Team Delegate, how her past as a virtual assistant helps her match companies with the perfect VA, and where she finds talent. Tonya also shares her thoughts on the future of the virtual assistant industry, learning to delegate, and much more.Tune in to episode 97 of The Brand Therapist and discover how a virtual assistant can help you 10x your business's efficiency and profit. In This Episode, You Will Learn:A bit about Tonya's background (2:10)How Team Delegate was born (4:00)Tonya shares her thoughts on why entrepreneurs struggle to hire VAs (9:30)How to transition from doing it all to delegating (14:20)Where does Tonya go to find talent (22:00)What is the future of the virtual assistant industry (25:10)Connect with Tonya Thomas:Team Delegate's websiteLinkedInListen to the Unbottleneck Your Business podcastLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

One substantial change smartphones and social media have produced in our society that needs to be addressed more is access to fame. We walk around with a film studio, a media conglomerate, and a podcast production studio in our pockets; getting a message out there and touching the masses with it has never been easier. Today, I'm joined by Torund Bryhn, "The Fame Builder." She is an Author, Podcaster, Publisher, and Strategic Communications Expert on a mission to make people, brands, and causes famous for their positive impact on the world. For over two decades, Torund has expanded its influence and rehabilitated the reputation of brands in the energy, climate, government, entertainment, and travel sectors. She is the Author of "Fame Revolution," which explains why businesses and individuals must become public figures to thrive in the "fame economy" we live in. Throughout our conversation, you'll hear Torund's thoughts on personal branding and fame in the digital age, fame's democratization, and how to get ourselves ready to manage fame. Torund also explains why we are all products in the fame economy and must build our teams with a public figures' team in mind. Additionally, Torund talks about the journey of writing and publishing "Fame Revolution," her relationship with AI and ghostwriting, and more.Tune in to episode 96 of The Brand Therapist and discover the secrets to making your brand thrive in the fame economy. In This Episode, You Will Learn:Fame has been democratized (2:30)The baking stage. What happens when people discover they can be known (6:10)Torund shares details of her writing journey (8:40)What will happen to ghostwriting in the fame revolution (12:30)We are all products in a space where fame has been democratized (19:20)Looking at AI as a calculator (26:00)Torund explains how writing a book changes people (31:50)How to prepare ourselves for being famous (35:20)Resources Mentioned:Book: Torund Bryhn - Fame Revolution: New Era. New Strategy to Expand Your Circle of Influence, Wealth, And ImpactConnect with Torund:TikTokInstagramLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful. In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer with over 25 years of experience in marketing business and services to businesses and consumers, she specializes in producing media publishing and brand marketing solutions.Throughout this episode, Beth explains her role at Forbes Books, how they help entrepreneurs develop their personal brands, and why she sees writing a book as a door opener to new opportunities, business development, and growth. Beth also reflects on the importance of setting realistic expectations before writing a book, professional photographs, personal brands in the corporate world, media kits, and more. Tune in to episode 95 of The Brand Therapist and discover how to take your personal brand to the next level through book writing.In This Episode, You Will Learn:A bit about Beth's background and role at Forbes Books (4:10)The difference between Forbes Books and Forbes Magazine (6:10)The importance of setting clear and realistic expectations for a book (7:50)I want to write a book, now what? Beth explains the process of writing a book (11:20)What are media kits, and why are they so important (17:20)Always look like a pro (20:00)Personal brands in the corporate world (23:10)Beth's top three tips for building a solid personal brand (26:00)Connect with Beth:LinkedInForbes BooksAdvantage Media - The Authority Maturity ModelLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

Negative thoughts, self-doubt, and even imposter syndrome are common in the life of an entrepreneur; sooner or later, they'll visit your mind and entertain it for a bit. Yet, you must learn how to address them properly, deal with them, and avoid getting caught in the "I'm not good enough" story, or else you and your business will get stuck forever. In this episode, I'm thrilled to welcome back to the show to the inspiring Karissa Adkins. Karissa is a Global Speaker, three-time best-selling Author, Entrepreneur, and a Coach at heart. She is also the Founder and Queen Maker at Alpha Queen Collective and a revolutionary leader devoted to the empowerment of women across the globe. Karissa helps women achieve personal and professional transformations, break the chains of old narratives, and become authors of their success stories. Throughout our conversation, you'll hear Karissa's rebirth story: from ignoring her coaches and sinking into her self-doubt stories to slapping herself into reality and skyrocketing her coaching career. Karissa talks about the tools that helped her break the six-figure barrier in her coaching business, become more resilient, and build the confidence necessary to master her mental and physical health, career, and personal life. Additionally, Karissa shares five tips to achieve body, alignment, time, mindset, and personal brand mastery, explains how the Courage, Confidence, and Authenticity Blueprint Digital Training can transform lives, and much more. Tune in to episode 94 of The Brand Therapist and discover how to take your coaching business to the next level while flourishing your personal relationships and being healthier than ever, physically and mentally. In This Episode, You Will Learn:How Karisa went from roughly making 10K a year to six figures (3:40)Karissa talks about the physical and mental change she went through (7:50)Getting "there" is easy; the hard part is being consistent (11:20)About the tools that helped Karissa and how she helps other women at Alpha Queen Collective (14:30)What is the Mind, Body, & Business Matrix (21:40)The importance of permitting ourselves to get what we want (29:20)Connect with Karissa:WebsiteInstagramFacebookCTA - Courage, Confidence, and Authenticity Blueprint Digital TrainingWarrior Queens RiseKarissa's linktr.eeLet's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

We all compete for attention; people's lives are fast-paced and full of commitments, appointments, and meetings, and they have little time to spare. That's why turning your brand into a noticeable, seductive, and appealing piece of the advertising landscape is crucial. Inevitably, the question arises: Do you know how to make your personal brand stand out? In today's solo episode, we cover all the bases on helping your brand cut through the noise, speak its message loudly and clearly, differentiate itself from competitors, and sharpshoot its messaging directly into its superfans' ears. Throughout this episode, you'll learn to identify and understand your brand's essence and use that information to match your brand's identity with your storytelling strategies. You'll also discover the importance of unveiling your brand's archetype, personality traits that define your brand, personal and brand values, voice tone, visual identity integration, and much more. Tune in to episode 93 of The Brand Therapist and discover the secret formula to get your personal branding on track.In This Episode, You Will Learn:Why it is crucial to understand your brand's essence (1:40)How to understand your superfan's mind and why this is crucial (5:00)The advantages of using The Brand Therapist's workbook (7:10)How to ensure your brand's tone of voice is consistently represented across social media platforms (9:20)How to ensure your storytelling strategies are aligned (10:40)The importance of creating tension and differentiating your brand (11:50)Let's Connect!WebsiteLinkedInTake the Quiz to Uncover Your Brand Character Hosted on Acast. See acast.com/privacy for more information.

Despite how brilliantly planned our marketing plan might be or how carefully designed our personal brand is, a massive part of getting the results we want depends on those executing the plan. That's why finding and incorporating key talent is crucial. In this episode, Susan Kamenwa joins us from the other side of the pond to discuss talent sourcing, leadership, and her passion for providing solutions. Susan is a qualified Executive Coach, a certified Psychometrist, a leader in her community, and the founder and Managing Director of Adelko Consulting, which specializes in sourcing exceptional talent across the commercial, non-profit, and Multilateral Agency sectors. She holds a master's in Human Resource Development and is pursuing a Ph.D. in Human Resources Development from Jomo Kenyatta University of Agriculture & Technology University, Kenya.Throughout our conversation, Susan talked about her upbringing, the influence her parents and the environment she grew up in had on her, and why she became so passionate about bringing solutions. She shares a beautiful story about her time living in Tanzania, the teachings she got from becoming an entrepreneur in Australia, and how that experience motivated and inspired other Black women to start their businesses and thrive there. Tune into episode 92 of The Brand Therapist and learn more about how talent sourcing can transform your business and enhance your personal brand. In This Episode, You Will Learn:A bit about Susan's Adelko Consulting (2:50)How did her childhood molded and inspired Susan (4:00)What does being friendly mean to Susan (8:10)Susan talks about the time she felt the impact her work had (10:50)How Susan inspired a whole community of Black women in Australia (14:00)Susan shares lessons learned along the path of entrepreneurship (17:20)Connect with Susan:LinkedInAdelko Consulting ServicesLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Being constantly evolving is crucial for developing a strong, reliable, and up-to-date personal brand. Our brands are, in many ways, a reflection of who we are, how we portray ourselves, and how we are perceived. The best way to ensure our current version is always our finest is to commit to a lifelong learner type of existence.In this episode, I'm joined by Kristin Morris to talk about personal branding and self-improvement, the kind of mindset needed to get up and try it again a thousand times, and how to develop the tools that'll help us go right through our worst fears. Kristin is a Speaker, Facilitator, Learning and Development Strategist, DEI and Performance Improvement Consultant, and CEO of Genesis Consulting Services, LLC. Throughout this episode, Kristin talks about her greatest fears and how she navigated them, the influence her upbringing had on her entrepreneurial and leadership style, and why being highly adaptable, insightful, and persuasive are crucial qualities in branding. Kristin also discusses her personal brand, what makes it unique, the lessons learned along the way, and much more. Tune into episode 91 of The Brand Therapist and learn how perfecting yourself can significantly impact your brand and business. In This Episode, You Will Learn:A bit about Kristin's brand and how she helps her clients (2:40)How sports influenced Kristin's career and approach to business and life (3:50)How your adaptability, insightfulness, and persuasion can impact your personal brand (8:00)How being a lifelong learner transformed Kristin's career and business (12:30)Kristin shares three lessons learned along the way (16:30)Connect with Kristin:WebsiteLinkedInEmail: drmorris@genesisconsultingllc.comLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Some attributes we carry throughout our personal and professional lives are inherently ours; they were put there by whoever was responsible for writing the code of our DNA. Others are acquired, especially during the first years of our lives. What defines our character, our way of seeing the world and connecting with others, is what we do with them. In today's episode, the inspiring Hayley Westoby joins us from Sydney to share her thoughts on how branding and personal experiences intertwine and the crucial role of authenticity, vulnerability, transparency, and healthy leadership in branding. Hayley is a Business Owner, Founder, and Public Speaker, motivated by helping customers before selling them anything. She is the Director and Founder of the pay-as-you-go marketing agency Gambit Collective, which was born to help businesses that felt stuck between the high costs of big agencies and the risk of hiring freelancers. Throughout our conversation, Hayley talks about her childhood and how switching countries every two or three years felt like a burden at the time but ended up being a game-changer in her social skills. Hayley also talks about the weight authenticity has in her business, her leadership style, and the difference between authenticity and transparency.Additionally, Hayley talks about vulnerability, the challenges of growing a business while maintaining a personal touch, the challenges of being an emotional leader who makes rational decisions, and much more.Tune into episode 90 of The Brand Therapist and find out why being authentic and vulnerable can be the best that ever happened to your brand. In This Episode, You Will Learn:A bit about Hayley's business and how Gambit Collective supports its clients (2:30)The role Hayely's childhood played in her professional life (8:00)What making an impact means to Hayley (14:20)The difference between authenticity and transparency (21:30)Why Hayley believes helping her clients comes before selling them anything (29:00)Why Hayley feels the Gambit Collective is an "orphanage" (37:30)Resources Mentioned:Book: Daniel Coleman - Emotional Intelligence: Why It Can Matter More Than IQConnect with Hayley:WebsiteLinkedInInstagramTikTokLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

When an explorer leads a business, you can see their qualities transferred into it. You'll see a brand motivated by new adventures, avoiding repetitions, and constantly seeking cultural enrichment to improve as much as possible. In this episode, Domonique Jones joins us to talk about entrepreneurship, legacy, and self-improvement. Domonique is a multipreneur, is the Executive Director of Partnership in Property Commercial Land Trust (PIPCLT), the owner of a talent management company, Entertainment Promotion Enterprise (EPE), and a trucking company called Next Level Logistics that she co-owns with her husband. She also has a vast background working with non-profits, educating less favored populations on health issues and addictions, assisting children with incarcerated mothers, and providing mentorship and tutoring services in middle schools. Throughout our conversation, you'll hear Domonique's fascinating background story, her multiple interests, and her genuine desire to help others improve their lives. She also talks about why she believes that no amount of money can equal the reward of working on passion projects, how she dealt with her fears, the hard lessons entrepreneurship taught her along the way, and more.Tune into episode 89 of The Brand Therapist and get inspired by Domonique's adventurous instinct and unstoppable will to help others improve their lives.In This Episode, You Will Learn:About Domonique's background and upbringing (4:50)Domonique's fame story (8:10)What's Domonique's personal brand (12:40)Domonique talks about one of the biggest hurdles she overcame (15:00)Three lessons that entrepreneurship taught Domonique (18:00)Connect with Domonique:Email: domonique@pipclt.orgLinkedInPIPCLT WebsitePIPCLT LinkedInPIPCLT FacebookLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

The only brands that succeed are those that tell stories their target audiences can relate to. In personal brands, this translates to authenticity. It is not about trying to be who you think you should be but being who you truly are. You'll not attract fewer people; you'll only attract those genuinely interested in you. In today's solo episode, we get a closer look at Gary Vee and Marie Forleo's personal branding, clinical marketing efforts, and brand positioning, as well as their use of social media. I'll also share nine practical tips that'll help you gain clarity on your personal brand, how you want it to be, look, engage with your audience, and more. Tune in to episode 88 of The Brand Therapist and get the tools you need to make 2024 the best year for your personal brand.In This Episode, You Will Learn:How did Gary Vee start, and what did he do with what he had (1:30)What makes Marie Forleo's brand so spectacular (3:30)Why Marie's B-School is such a great idea (6:10)A bit about Marie's NY Times Best-selling book (8:00)Seven tips to create a solid personal brand (10:40)Two bonus tips (19:20)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Are you using data to grow and nurture your brand? In this episode, I'm joined by Mariyah Saifuddin to talk about her unique approach to data analysis, generating data insights to make accurate business decisions, and how companies can align their teams, enhance focus, and accelerate their growth by leveraging their data. Mariyah is the CEO and Co-founder of Innovative Solution Partners, Speaker, NAWBO Greater Detroit Chapter President, and Enterprising Women Honoree 2022. Innovative Solution Partners, a Michigan-based IT consulting firm, helps clients leverage data analytics using their exclusive FOCUS Methodology.Throughout this episode, you'll hear Mariyah's thoughts on the transformational attributes of data analytics, how working in the family business prepared her for becoming an IT entrepreneur, and the link between our personal brand and how we run our businesses. You'll also hear her eye-opening fame story, the lessons entrepreneurship taught her, and much more. Tune into episode 87 of The Brand Therapist and learn how leveraging your data can help you connect the dots between people, operations, and technology and create powerful teams and growth. In This Episode, You Will Learn:About Innovative Partner Solutions and how they help their clients (2:00)Mariyah's childhood story and how it influenced her career (3:10)About Mariyah's personal brand (6:50)An eye-opening fame story (8:40)Three lessons that marked Mariyah's life (14:20)Connect with Mariyah:LinkedInTwitterEmail: mariyah@isolutionpartners.comVisit Innovative Solution Partners's websiteLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

In a world where brands' success depends on how good they are at grabbing people's attention, their ideas, products, and technology must be as good as their storytelling abilities and design attractiveness. In this episode, Bohdan Paladiichuk joins us to share his unconventional way of seeing the world and his unique and disruptive thoughts on branding. Bohdan is the CEO and Creative Director at Qream Design Agency and a Branding and UX Geek, passionate about working with emerging technologies, helping people and animals, and getting involved in climate actions to boost healthy progress for present and future generations.Throughout this episode, Bohdan talks about his company and how it helps tech brands highlight their products through appealing storytelling and creative design. You'll also hear about how actively practicing sports influenced and prepared him for entrepreneurial life, the project he was involved in that helped over a million families in Ukraine access food and mental health support, the most significant lessons learned as an entrepreneur, and much more. Tune into episode 86 of The Brand Therapist and learn more about Bohdan's unique branding, storytelling, and product design approach.In This Episode, You Will Learn:About Qream Design Agency and how Bohdan helps tech startups stand out (1:30)How sports prepared Bohdan for entrepreneurship (6:10)Bohdan shares his ideas on the branding ecosystem (12:00)Everything about Bohdan's personal brand (16:50)Three lessons that marked Bohdan's entrepreneurial life (19:40)Connect with Bohdan:LinkedInQream Design Agency WebsiteQream Design Agency InstagramQream Design Agency FacebookTake Qream's quiz to discover yourself and find your way in the worldLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric? In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World," David explains why demographics (people's age, gender, income, etc.) and psychographics (preferences, liked content, online behavior, etc.) are ineffective to create a genuine connection with target audiences, and using Valuegraphics to create values-driven marketing strategies is the definitive solution to the inaccuracy of demographic-based profiles. Throughout this episode, David talks about why values-driven organizations stand out and develop more meaningful connections with their audiences and how Valuegraphics can help brands develop personas with feelings and emotions. You'll also hear about David's purpose, biggest fear, the secret to becoming famous, and more.Tune in to episode 85 of The Brand Therapist and learn more about the life-changing concept of Valuegraphics. In This Episode, You Will Learn:About David's background and Valuegraphics' origin (3:00)David explains how Valuegraphics works (5:30)A turtle's funeral and the birth of an entrepreneur and performer (12:50)The secret to becoming famous (15:10)David talks about his greatest fear (21:20)Resources:Book: David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven WorldConnect with David:WebsiteValuegraphics LinkedInYouTubeTwitterLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Is it possible (or recommended) to work in your personal brand while still in corporate?Today's solo episode talks directly to corporate professionals who want to start their personal brand. It also brings valuable insights and The Brand Therapist's unique perspective on personal brand building.You'll hear about how personal branding works in a corporate setting, the importance of authenticity, and how to become a thought leader in a corporation through consistency and alignment with core values. You'll also hear top tips to help you build a legacy and create a massive impact, the importance of networking, recognition, consistency among platforms, and much more.Tune in to episode 84 of The Brand Therapist and learn why you must work daily on your personal brand because you ARE A BRAND whether you acknowledge it or not. In This Episode, You Will Learn:A bit about Yamilca's experiences with her personal brand in the corporate world (1:50)How not being allowed to express ourselves affects our performance at work (5:00)The importance of authenticity (7:10)Why being consistent across platforms is crucial (11:10)Aligning personal and corporate core values (16:30)Resources:Episode #79 - Tailor Your Tone of Voice to Your Archetype. Unleash the Power of Consistent Brand MessagingLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

How does personal care translate to brand success?In today's episode, the inspiring Sharrarne Morton joins us to share her unique approach to branding and personal growth and how she mixes her vast experience in broadcast journalism and entertainment with her passion for elevating women of color to high-network and high-net-worth opportunities. Sharrarne is a seasoned CEO, Radio and TV Host, Voice Talent, and Writer. She is the CEO of Morton Media, hosts and produces shows for SiriusXM Radio, and is the Founder of Black Door Society, an organization created to help women of color get in touch with opportunities to increase their wealth and build a legacy. Throughout this episode, you'll hear Sharrarne's thoughts on personal growth, personal care and branding, and the importance of building boundaries, especially for caregivers. She also shares her fame story and biggest fears, and explains the difference between power and shallow networking.Additionally, we talk about the importance of mentoring, regardless of the industry your company belongs to, Sharrarne's trajectory in broadcasting journalism, and much more. Tune in to episode 83 of The Brand Therapist and learn more about Sharrarne's unique approach to branding, networking, and using influence and resources to elevate others. In This Episode, You Will Learn:Sharrarne talks about her upbringing and how she discovered her vocation (3:10)Why setting boundaries is crucial, especially for caregivers (8:00)Sharrarne shares her fame story (11:30)About Sharrarne's biggest fear and how she deals with it (17:20)Why power networking is essential for your personal brand's growth (19:30)Connect with Sharrarne:LinkedinFacebookInstagramEmail: shar@sharrarnemorton.comLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

When a personal brand's ethos blends with a founder's mission in business, true love, and calling, not only will customers find answers to their problems, but workers will find an ideal culture to expand, grow, and evolve. In today's episode, I'm thrilled to welcome the amazing Deborah Stallings to talk about her personal brand, over 20 years of experience as an HR entrepreneur, passion for promoting healthy workplaces, leadership, and more. Deborah is a Transformational Leadership Mentor, Founder, President, Chief Strategist, and People Officer of HR Anew, and an expert in HR management, training, equal employment opportunities, recruiting, diversity, equity, and inclusion. Her unique approach to HR allowed Deborah and HR Anew to work with employees from private companies, non-profits, and government sectors, like the Transportation Security Agency (TSA), the Federal Emergency Management Agency (FEMA), the Department of Homeland Security (DHS), among many others. Throughout this episode, you'll hear about Deborah's challenging upbringing, the fantastic way she handled them and turned them into her mission in life, and how all those experiences translated into her professional life, entrepreneurship, and leadership style. You'll also hear about her biggest fears, thoughts on leadership and community, the importance of inclusivity in business, and much more.Tune in to episode 82 of The Brand Therapist and learn more about what happens when a company truly supports and values its human resources.In this Episode, You Will Learn:A bit about Deborah's company and how she helps her clients (2:40)Deborah talks about her childhood (5:40)What's Deborah's personal brand about (8:30)Deborah talks about inclusivity's impact in the workplace and people's lives (19:40)"When the going gets tough, the tough get going" (25:20)Connect with Deborah:LinkedInHR Anew's LinkedInHR Anew Facebook HR Anew's WebsiteWorksmartAnew and HradviserAnewLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

There are countless ways of establishing a personal brand, yet the ones that resonate more with any audience are the ones that scream authenticity, those that allow audiences to see right through. In today's episode, the inspiring Bryan Warren joins us to talk about the impact community arts initiatives have on society, mentorship, and creativity at the service of less favored populations, and the life-changing potential of keeping an eternal student mentality. Bryan is the Executive Director of Educational Justice, a non-profit created to help mid-schoolers improve their academic performance and social development by pairing them with high-achieving high-school peers for tutoring. Throughout this episode, you'll hear about Bryan's background and upbringing, his grandfather's influence that led to him becoming a lifelong learner, and his vocation for social services. We also talk about mentorship, the impact art can have in people's lives, his work at Educational Justice, Bryan's fame stories, and much more. Tune in to episode 81 of The Brand Therapist and learn more about Bryan's massive contribution to equitable access to education and a fulfilling life for all. In This Episode, You Will Learn:A bit about Bryan's work at Educational Justice (3:00)Inspiring others always to give their best can be a personal brand (7:10)Bryan shares two inspiring fame stories (9:40)How to deal with the fear of success (17:00)Lessons Bryan learned that transformed his life (24:00)Connect with Bryan:LinkedInFacebookEducational Justice websiteLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

When a leader is authentic, they not only save the time they would spend trying to portray someone they are not but also become instantly trustworthy. Nothing beats a leader who's vulnerable enough to show up authentically and humble enough to assume their errors and keep learning.In today's episode, I'm joined by the fabulous April Griffith Taylor to discuss authenticity, networking, and the differences being a lifelong learner can make in our lives. April is a Talent Acquisition Leader with over 30 years of experience in HR. Throughout her career, April has used her corporate platform to raise diversity, equity, and inclusion awareness in corporate America. We had a fantastic conversation about April's upbringing, leadership style, and passion for transforming the workspace into an inclusive and diverse environment. April also talks about the transformative power of authenticity on virtually every level of an organization and how subordinates and leaders can benefit from it.We also discuss empathy at the workspace, work-life balance, April's fears, significant accomplishments and lessons learned, and much more.Tune in to episode 77 of The Brand Therapist and learn more about April's unique approach to authenticity at work and our home lives. In This Episode, You Will Learn:A bit about April's upbringing (2:20)Authenticity will get you out of any sticky issue (7:00)What does being realistic mean to April (17:10)April shares a fame story (19:20)Being a lifelong learner will transform your life (24:30)Connect with April:LinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Adjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans. Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it. You'll hear about what words are the perfect fit for each archetype and why aligning your archetype and tone of voice is crucial in branding. I'll also share examples of wording that showcase archetypes' qualities and values, and much more. Tune in to episode 79 of The Brand Therapist and discover the transformative power of matching your archetype with the right tone of voice.In This Episode, You Will Learn:Why should your tone of voice be aligned with your archetype (1:10)What's the tone of voice of each archetype (2:30)What happens when you tailor your tone of voice to your archetype ( 7:00)Some examples of phrases that fit specific tones of voice (9:20)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Regardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer. This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the importance of creating a truly inclusive workplace culture. Dr. Laura is a Behavioural Scientist, Executive Advisor, DE&I Champion, Leadership and Culture Change Advisor at I&D 101, and an expert in helping executive teams connect the dots between their business ambitions and frontline execution. Throughout our conversation, you'll learn about Dr. Laura's background and how her mother's tendency to befriend people who didn't fit in the mainstream influenced her to work with diversity, equity, and inclusion. You'll also hear about Dr. Laura's unique approach to management and leadership, her thoughts on delivering a consistent message, her three biggest lessons learned, and more. Tune in to episode 78 of The Brand Therapist and learn more about how behavioral science can change your perspective on leadership, business management, and team building. In This Episode, You Will Learn:Nothing changes until behavior changes (1:40)We can't change our personality, but we can change how we behave (4:40)About how Dr. Laura's mom inspired her (5:20)The importance of delivering a consistent message (7:50)Dr. Laura shares the three biggest lessons learned (14:00)Connect with Dr. Laura:LinkedInI&D 101 websiteLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Long-term hiring plans and initiatives are crucial to ensure brands' culture, goals, and identity. Without managers leading by example and teams following guidelines, culture would be just a meaningless statement. Today, I'm joined by Chéla Gage to discuss her role as an SVP of Talent, Diversity, Equity, Inclusion & Belonging at Reformation, her thoughts on transparency, authenticity, and diversity in branding, and her previous experiences as Founder and Executive Director of Miles Above, a non-profit dedicated to America's Foster Youths. Throughout this episode, you'll learn about Chéla's childhood and upbringing, why she started Miles Above, and why she defines her personal brand as an empathetic leader. You'll also hear about Reformation's ethical and sustainable approach to fashion, why long-term hiring plans are crucial in branding, and much more. Tune in to episode 76 of The Brand Therapist to learn more about Chéla's inspiring initiatives to promote diversity, equity, inclusion, and belonging. In This Episode, You Will Learn:About Chéla's childhood and upbringing (3:40)Leading as an empathetic leader (9:00)Chéla talks about her biggest fears (11:10)Chéla's biggest challenges in defining her brand (16:20)Connect with Chéla:LinkedInInstagramTwitterLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Sometimes, the only thing a company needs to scale up to the next level is thoughts diversity, a group of creatives bringing dozens of new perspectives. That is one of the solutions our guest's brand, The Creativity Clinic, offers to startup and scaleup founders and business owners. This week, I'm joined by Kirsty Hunter, the Founder of The Creativity Clinic, to talk about creative solutions that help businesses grow, how to overcome imposter syndrome, the importance of consistency in brand messaging, and more. Kirsty is a curious soul passionate about bringing people together through collaboration, innovation, and creative thinking. In March 2022, after a lifetime as an advisor and consultant, Kirsty decided to invest in herself, jumped out of her comfort zone, and launched The Creativity Clinic. Throughout this episode, you'll learn about Kirsty's journey into entrepreneurship, her passion for arts, sports, and collaborative, creative work. You'll hear how Kirsty helps brands at The Creativity Clinic, her biggest fears, and lessons learned in entrepreneurship. Kirsty also talks about the most significant hurdles of creating her brand, how she dealt with imposter syndrome and much more. Tune in to episode 76 of The Brand Therapist to hear more about Kirsty's passion for finding creative solutions for businesses that instill growth and innovation.In This Episode, You Will Learn:A bit about The Creativity Clinic and how it helps brands and business owners (1:20)Kirsty shares a fame story (7:00)How Kirsty sees personal branding (9:10)The importance of delivering a consistent message (12:20)Kirsty talks about her biggest fears (13:40)Three lessons that marked Kirsty's life (17:10)Connect with Kirsty:LinkedInLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Creating well-rounded, intentional, and personalized quizzes will not only allow you to create tailored content and an emotional connection with your target audience, but it'll also trigger their curiosity; they'll want to know themselves better. Today's solo episode is all about quiz-based insights. I'll share tips and advice on creating quizzes to help you develop personalized content, engage with your audience more authentically, establish an emotional connection with them, and produce quality leads that convert. You'll learn why it is essential to create quiz-based leads, how to integrate The Archetype Method with your quizzes, we will go through the specifics of how to create intentional and personalized quizzes, and much more. Tune in to episode 75 of The Brand Therapist and convert double the leads in half the time with quiz-based leads.In This Episode, You Will Learn:Why quiz-based leads convert more (1:20)How personalized quizzes help you create tailored content (4:20)Personalized quizzes build quality leads (7:10)How to create personalized quizzes. A step-by-step guide (10:10)Quizzes increase your authority (15:10)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Embracing diversity in branding and business reflects not only on the general happiness of a company's team members but also on the variety of ideas, creative solutions, and problem-solving alternatives. Today's guest and her company are living proof that it is possible to challenge antiquated norms while providing sustainable outcomes. In this episode, I'm joined by Rashonda Harris, the Founder and CEO of Purple Sheep Consulting, Assistant Vice President for Research focusing on Post-Award & Contractual Compliance at Penn State University, part-time adjunct faculty member teacher in the Master of Research Administration Graduate Program at Johns Hopkins University, Mentor, and a seasoned Sponsored Research Administration Leader. Throughout our conversation, you'll hear about Rashonda's passion for encouraging diverse perspectives, why she grasped a sense of responsibility early in her life, and the beautiful moment she lived at a presentation while one of her mentees was on stage. You'll also hear about Rashonda's biggest fears and lessons learned, a fame story, future plans for her and her company, and much more. Tune in to episode 74 of The Brand Therapist and learn more about Rashonda's unique approach to branding and consulting. In This Episode, You Will Learn:Why Purple Sheep Consulting? Rashonda explains her company's name (1:20)A bit about Rashonda's childhood (2:40)The moment a mentee "gave Rashonda her flowers" (4:00)The importance of boundaries (6:50)Rashonda explains what her brand is about (9:10)Three lessons learned along the way (14:30)Connect with Rashonda:LinkedInPurple Sheep Consulting WebsitePurple Sheep Consulting InstagramPurple Sheep Consulting LinkedInLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

The mere idea of showing up and creating content for every social media platform is enough to exhaust most entrepreneurs mentally before starting their entrepreneurial journey. Business owners have a lot in their heads 24/7, and half of them shouldn't be: Oh, my God, what will I talk about on my next Reel? In today's episode, I'm joined by the wonderful Lyndsay Phillips to talk about how entrepreneurs can leverage their brands without putting their mental and physical health on the line. Lyndsay is a Podcast Publishing, Promotion, and Leveraging Expert, President of Smooth Business Podcasting, and Host of the Leverage Your Podcast Show. She has been featured on MSN, NBC, and Fox, published in Huffington Post, and guested on John Lee Dumas's "Entrepreneurs On Fire" and Joe Fairless' "Best Podcast Ever."Throughout our conversation, you'll hear Lyndsay's thoughts on the true power of podcasting, how she helps their clients multiply their online presence, and how to repurpose your content without condemning yourself to endless hours of creating individual pieces of content. Lyndsay also shares the most significant lessons entrepreneurship taught her, a fame story, and her biggest fear as an entrepreneur.We also talk about the importance of trusting your gut, why entrepreneurs have a hard time asking for help, Lyndsay's favorite system to leverage brands, and more.Tune in to episode 73 of The Brand Therapist and learn how podcasting can help you leverage your brand and make your online presence more effective.In This Episode, You Will Learn:Lyndsay explains the true power of podcasting (2:20)A childhood story that reflects on Lyndsay's work today (4:00)About Lyndsay's archetype: The caregiver (7:10)What is Lyndsay's brand all about? (12:40)Lyndsay shares a fame story (16:10)Lyndsay talks about her biggest fear and three major lessons she learned along the way (19:00)Connect with Lyndsay:WebsiteLinkedInInstagramFacebookLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

"Not everyone who tries to coach and mentor you is meant to be your mentor."This week, I'm joined by the inspiring Hady Mendez, Founder & CEO of Boldly Speaking, DEI Evangelist, Public Speaker, and a Proud Latina in the Tech space. Hady uses her adaptable, resilient, and honest approach to business to help companies align their inclusion strategies to their programs and initiatives. She has also volunteered as an international champion for incarcerated and formerly incarcerated women and served as a Community School Director at an elementary school in the South Bronx.Throughout our conversation, you'll hear more about Hady's relentless efforts in pursuing equality and inclusion and her unique views on mentoring, coaching, and fame. Hady also shares tips and advice on being a successful leader, talks about the toughest challenges she faced, two lessons entrepreneurship taught her in her over 25 years of experience in the field, and more. Tune in to episode 72 of The Brand Therapist and learn more about Hady's unique views on inclusion in branding and entrepreneurship. In this Episode, You Will Learn:A bit about Hady and her views on minorities in business (2:40)Hady's archetype: The girl next door (6:00)What fame means to Hady (8:20)Not everyone who tries to coach or mentor you is your coach (12:00)Hady talks about her biggest fear (15:10)Connect with Hady:LinkedInInstagramLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

The best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community. In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble. You'll hear about The Archetype Method's origin, three reasons why you might want to learn this methodology and the psychology behind it, why archetypes work so well to identify and narrow down your audiences, and much more.Tune in to episode 71 of The Brand Therapist and learn more about attracting the ideal client. In This Episode, You Will Learn:Three reasons why you might want to learn The Archetype Method (1:40)About The Archetype Method's origin (3:30)The psychology behind The Archetype Method (5:20)How can The Archetype Method help you develop tailored quizzes and questionnaires (11:10)The ethical use of The Archetype Method (15:50)Resources:Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal BrandsSing up and learn The Archetype MethodLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Women are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies. Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better understand the female consumer and transform the transactional treatment they receive for the interactional experience they crave. In this episode, you'll hear Katie's thoughts on why improving female consumers' experiences should sit at the top of every marketing strategy. Katie talks about the origin of her passion for customer experience, her rocky childhood's influence on her career path, and her inspiration for writing the Amazon Best Seller in Strategy and Competition, Customer Relations, and Sales book "CustomHer Experience."Additionally, you'll hear about Katie's fame story, her biggest fears, lessons learned as a female entrepreneur, and much more. Tune in to episode 70 of The Brand Therapist and learn how tailoring content for the world's most influential consumer can transform your business.In This Episode, You Will Learn:What's Katie's brand about (1:30)Why most brands overlook women in their marketing efforts (3:10)No matter what, there's always a reason to smile (4:50)About Katie's upbringing and what led her to choose this career path (9:00)Katie's fame story (10:10)Three lessons entrepreneurship taught Katie (15:20)Why Katie is obsessed with tailoring content for the female consumer (18:40)Connect with Katie:WebsiteInstagramLinkedInFacebookTwitterGet Katie's book: CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female ConsumerKatie's linktr.eeLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Turning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches. Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni, helping small businesses and people of color achieve their dreams through market-based research-backed design. In this episode, you'll hear about Elexia's experience of turning her passion into a business, how she sees art, and how it can help small businesses elevate their voices. You'll also learn about Elexia's passion for graphic design, personal brand style, biggest fears, and major accomplishments. Additionally, we talk about art and branding, Elexia's future plans for her and her brand, the importance of finding a balance between process and chaos, and more. Tune in to episode 69 of The Brand Therapist and discover how creativity and art can help your brand stand out. In This Episode, You Will Learn:About how Elexia helps her clients (2:40)A bit about Elexia's childhood and her passion for design (7:00)The moment Elexia decided to become a professional artist (13:10)What's Elexia's personal brand about (16:20)Elexi shares her biggest fears (19:00)Making mistakes is part of growing your business (21:10)Speak up, even when it's uncomfortable (23:30)Connect with Elexia:WebsiteInstagramLinkedInDiscordLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

One of the most common mistakes high performers make is failing to realize their personal life influences their business just as their business impacts their personal lives. Professional success without a thriving personal life might work for a short time; still, sooner or later, poor personal relationships and lack of human connection outside of work will send their bill, and it won't be cheap. Today, I'm joined by Purdeep Sangha, "The Strategist for Businessmen." Purdeep is a fellow podcaster, the world's leader in Complete Strategic Advising, and the award-winning Author of "The Complete Man." As a Business Strategist, Growth Consultant, and Family Business Advisor, Purdeep helps men grow their businesses while increasing their personal fulfillment and improving their relationships with their families. Throughout our conversation, you'll hear about Purdeep's background and upbringing and his parent's influence on his career, character, and views on life. Purdeep explains the main differences between men and women in business, why they approach things differently, and why understanding these differences is critical to building thriving brands and businesses. Additionally, we talk about Purdeep's fears, the lessons that helped him become a successful entrepreneur, how to create a perfect work-life balance, and more.Tune in to episode 68 of The Brand Therapist and learn why you should pay your business and personal life the same attention. In This Episode, You Will Learn:A bit about Purdeep's background and inspiration to write his book and create his business (3:10)The main difference between men and women in business (6:10)Why men tend to hide their emotions (10:00)What is Purdeep's brand about (14:20)About Purdeep's biggest fear (19:10)Three lessons learned that changed Purdeep's life (24:00)Resources:Book: Purdeep Sangha - The Complete Man: Achieve Ultimate Performance, Fulfillment, and Victory in EVERY Area of Your LifeBook: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal BrandsConnect with Purdeep:WebsiteLinkedInInstagramThe Complete Man podcastLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Being a progressive leader is not only about finding more seats at the table for everybody; sometimes, it is about repurposing the table. However, bringing down the walls surrounding a "things have always been like this" type of environment, although altruistic and heroic, is taxing for physical and mental health. Today, I'm joined by the inspiring Kate Van Waes, CEO and Founder of Van Waes Consulting, LLC, a woman and active-duty-owned independent leadership advisory consulting firm. Kate believes most progressive leaders don't have a supportive environment that encourages them to thrive and protects them from burnout. She specializes in retaining, empowering, and supporting progressive leaders committed to Inclusion, Diversity, Equity, and Accessibility. Throughout our conversation, Kate talks about her innate inclination to stand up for what she feels is right, even when it's the scariest thing to do, and how that personality trait molded her career. We also talk about progressive leaders, why they tend to be so prone to experience burnout, and what type of help Kate provides them to avoid it. Additionally, Kate talks about her idea of creating an "Oceans' Eleven" team, the most significant lessons she learned along the way, her biggest fears, motherhood, and much more.Tune in to episode 67 of The Brand Therapist and learn more about progressive leaders and how to prevent burnout. In This Episode, You Will Learn:A bit about Kate and her passion for what she does (1:50)Why progressive leaders experience burnout (3:10)About Kate's childhood and the experiences that made her who she is (5:50)The hero, Kate's archetype (7:50)What is Van Waes Consulting about (13:00)About Kate's biggest fears and how motherhood transformed them (16:40)Why you should be forgiving of yourself (20:30)Connect with Kate:WebsiteLinkedInEmail: kate@vanwaesconsulting.comResources:Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal BrandsLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

In today's fame economy, developing a solid personal brand is as important as building a fantastic business. Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their values. In today's solo episode, we'll dive into the four pillars of building an outstanding personal brand. You'll learn the importance of developing a solid brand strategy, creating substantial and cohesive messaging, and caring for your brand's character and superfans. Additionally, you'll learn why it's essential for personal brands to cater to their visual style, brand ethos, and communications across all platforms.Tune in to episode 66 of The Brand Therapist, and master the four pillars of personal brand building. In This Episode, You Will Learn:Why "only" building a great business is not enough (1:40)You can't "do your own surgery" in personal branding (3:30)The first pillar, strategy (4:20)Why is your brand ethos so important (14:00)The best way of taking care of your personal brand's visual style (16:10)The fourth pillar, communication (17:50)Resources:Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal BrandsLet's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.