Podcasts about Bob Berg

Sales can feel like a grind, but Bob Burg proves it doesn't have to be. By rethinking traditional selling, shifting to value selling, and mastering persuasion in both ecommerce and relationship-based environments, Bob developed a counterintuitive approach that transformed his life and career. He began in broadcasting, but soon realized his true calling was in helping others thrive through a giving-centered business mindset. In this episode, Bob reveals his powerful Five Laws of Stratospheric Success, the key to becoming a “go-giver,” along with powerful insights on authentic influence, building referrals, and mastering the art of pull—not push. In this episode, Hala and Bob will discuss: (00:00) Introduction (00:57) Bob Berg's Career Journey (03:17) The Power of Books in Personal Development (05:00) Understanding the Go-Giver Philosophy (07:36) The Five Laws of Stratospheric Success (17:45) Influence vs. Persuasion vs. Manipulation (22:32) The Importance of Authenticity and Receptivity Bob Burg is a bestselling author, motivational speaker, and co-creator of the Go-Giver book series, which has sold over one million copies and been translated into 30 languages. Named one of the 30 Most Influential Leaders by the American Management Association, Bob's work has transformed how professionals approach sales, communication, and leadership. His perspective is essential for anyone looking to grow a business by building genuine connections, offering unmatched value, and leading with integrity. Sponsored By: RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Indeed - Get a $75 sponsored job credit at indeed.com/profiting Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Open Phone -  Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Bilt Rewards - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/PROFITING. Airbnb - Find yourself a co-host at airbnb.com/host Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast

In business and in life, if you aren't growing, you're shrinking and taking risks is a keycomponent in sustainable growth. But how can you learn to assess and adapt whileyou're taking those risks? You need someone outside your business to help you do that.And there's no one better for the job than a coach. In this episode, Deb talks to fourexperienced coaches about the role of risk, reinvention and accountability in theprocess of growing personally and professionally to reach your big, inspiring goals.Listen in as they share their top performance tips that help them and their clients stayfocused and effective in all areas of their lives.Books mentioned in this episode:“The Go-Giver” by Bob Berg and John David Mann“Effortless” by Greg McKeownBook of Nehemiah in the Old Testament of the Bible“Hello, Fears: Crush Your Comfort Zone and Become Who You're Meant to Be” byMichelle PolerWebsites:Carroll Patrizi - https://carrollpatrizi.comRhonda Travers - https://traverstraining.com/Lori McDowell - https://yourextraordinarylife.netRachel Collins - https://passionpurpose.today

What if the key to leveling up your life and business was as simple as being yourself? Your friendly neighborhood host, Mr. Marcus Black, is here to share four powerful principles from The Go-Giver by Bob Berg that have transformed his life and can do the same for you. From serving others with intention to embracing your unique value, this episode will equip you with the tools to create meaningful impact and lasting success. Are you ready to discover your secret sauce and make 2025 the year you live boldly and unapologetically? Start now—because YOU CAN!

How can placing others' interests first transform your leadership style? On this episode of the People Gardener podcast, we explore this powerful question through the lens of Bob Berg's book, "The Go-Giver." As we dissect the law of influence, you'll gain practical insights into how prioritizing your team's needs can lead to stronger relationships and a more supportive, high-functioning workplace. We'll also cover strategies for identifying and eliminating obstacles that hinder your team's productivity and satisfaction, ultimately cultivating a dedicated and effective team.As we wrap up our discussions, I'll share how you can stay connected with a community dedicated to leadership development. Learn more about the exclusive resources available through the Raving Fans Society app, including a comprehensive library, monthly group coaching, and quarterly expert guest speakers—all designed to enhance your leadership skills. Whether you're a small business owner, a new leader, or simply passionate about personal growth, this episode offers valuable takeaways to help you thrive in your leadership journey. Don't miss out on these resources—sign up for my email list at rondadelaney.com to stay updated on the latest in people, gardening, and leadership.

My good friend James Allen introduced me to Bob Berg. I had read the book the Go giver years ago and it changed my life. This episode was super fun Episode Description: In this enlightening episode of “The Joseph Graham Show,” Joseph sits down with renowned authors and speakers Bob Berg and Jeff West to explore the art of teaching business principles through parables. Bob and Jeff share their insights on how storytelling can be a powerful tool for conveying complex business concepts in an engaging and memorable way. Key Discussion Points: Introduction to Parables in Business: Definition and historical context of parables. The effectiveness of parables in teaching and communication. Bob Berg's Perspective: Overview of Bob's work and his approach to using parables. Examples from his books, such as “The Go-Giver,” and how parables have impacted readers and business professionals. Jeff West's Insights: Jeff's journey in incorporating parables into his teaching and writing. Key lessons from his book “The Unexpected Tour Guide” and how parables have helped convey important business lessons. The Power of Storytelling: Discussion on why stories resonate more than traditional teaching methods. How parables can simplify complex ideas and make them more relatable. Practical Applications: Tips for business leaders and educators on creating and using parables. Real-world examples of businesses that have successfully implemented parable-based training. Q&A Session: Joseph fields questions from the audience, allowing Bob and Jeff to provide deeper insights and practical advice. Conclusion: Joseph wraps up the episode by summarizing the key takeaways and encouraging listeners to explore the works of Bob Berg and Jeff West for more on the power of parables in business. Call to Action: Visit the show notes page for links to Bob and Jeff's books and additional resources. Subscribe to “The Joseph Graham Show” for more insightful episodes on business and personal development. Guest Information: Bob Berg:  The Go-Giver | Give exceptional value. (thegogiver.com) Jeff West:  Home | Jeff C West Follow Us: Joseph Graham Consulting: 150kconsulting.com Podcast: Subscribe on Apple Podcasts | Subscribe on Spotify

Enjoy an edition of Mondo Jazz, focusing on tributes to Bud Powell, Chick Corea, Bob Berg and Italian pop icon Pino Daniele, plus the gorgeous new albums by Black Diamond, Oded Tzur and Harry Skoler. The playlist features Fabrizio Bosso [pictured], Julian Oliver Mazzariello; Gianfranco Menzella; Monday Orchestra, Luca Missiti; Dal Sasso Big Band; Black Diamond; Oded Tzur; and Harry Skoler. Detailed playlist at https://spinitron.com/RFB/pl/19249654/Mondo-Jazz [up to "blue, mostly"]. Photo credit: Roberto Cifarelli. Happy listening!

Discover the 5 Laws of Stratospheric Success from "The Go-Giver" by Bob Berg and John David Mann!

Could it really be that the secret to success is giving? Oh man, you better believe it is. Today, my friend, in the 52 book challenge, I am unpacking my number one most recommended book of all time. That is The Go Giver by Bob Berg and John David Mann. I absolutely adore this book and it's a little book you can read in about an hour. It's a parable. Everyone should read it, no matter if you're in business or not.

“Who's Who” In Jazz/Rock Fusion, Lineup For Guitarist's New Album “…Or What?"#jazzfusion #newmusic #newalbum #jazzguitar #rockmusic Adam Nitti, Kirk Covington, Bill Evans, Gergo Borlai and Stephan Maass. What sounds like a “Who's Who” in the present jazz-rock/fusion scene, is actually the lineup for electric guitarist Gerald Gradwohl's new album “…Or What?  Gerald has worked with Kirk Covington since 2002, when they recorded the album “ABQ” with Bob Berg, and Gary Willis, the album making big waves in the fusion scene. The idea to make a mutual album with Adam and Kirk was given birth during the tour in 2014 and could now finally be realized this year. Modern recording techniques have made it possible to capture these exceptional musicians together on this album. The sessions and what was captured cannot be described in words here……you'll need to hear the recording. It's stunning. A Jazz, Rock and Funk gumbo combined to make an energetic, and exciting project, that not only showcases the amazing instrumental capabilities of these musicians, but also features the exceptional musicality, and the extraordinary chemistry that this band creates together.Website: https://www.gradwohl.at/Purchase: https://www.hoanzl.at/Bandcamp: https://gradwohl.bandcamp.com/album/gerald-gradwohl-or-whatInstagram: https://www.instagram.com/geraldgradwohl/Facebook: https://www.facebook.com/geraldgradwohlofficialX: https://twitter.com/GeraldGradwohl1Youtube: https://www.youtube.com/geraldgradwohlmusicThanks for tuning in, please be sure to click that subscribe button and give this a thumbs up!!Email: thevibesbroadcast@gmail.comInstagram: https://www.instagram.com/listen_to_the_vibes_/Facebook: https://www.facebook.com/thevibesbroadcastnetworkLinktree: https://linktr.ee/the_vibes_broadcastTikTok: https://vm.tiktok.com/ZMeuTVRv2/Twitter: https://twitter.com/TheVibesBrdcstTruth: https://truthsocial.com/@KoyoteMonstrosityMonstrosity has celebrity guests, deep paranormal discussions, and comedy gold.Listen on: Apple Podcasts SpotifyFor all our social media and other links, go to: Linktree: https://linktr.ee/the_vibes_broadcastPlease subscribe, like, and share!

**It's The Jazz2Go Show Replay On traxfm.org. Jazz2Go Presented Some Classic & Contemporary/Neo Jazz Crackers From Bireli Lagrene, Julio Gutierres y Su Orquesta, Bob Berg, Mario Bauza, Kenyon Emrys, Soulstance, Karlheinz Miklin, Nubya Garcia, Caravana Cubana, Yuko Its, Zone, Wanda Sa & More #Jazz #JazzClassics #ContemporaryJazz #JazzGroove #JazzSoul Catch Jazz2Go Every Monday From 7PM UK Time Listen Live Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: play.google.com/store/apps/det...mradio.ba.a6bcb The Trax FM Facebook Page : https://www.facebook.com/profile.php?id=100092342916738 Trax FM Live On Hear This: hearthis.at/k8bdngt4/live Tunerr: tunerr.co/radio/Trax-FM Radio Garden: Trax FM Link: http://radio.garden/listen/trax-fm/IEnsCj55 OnLine Radio Box: onlineradiobox.com/uk/trax/?cs...cs=uk.traxRadio Radio Deck: radiodeck.com/radio/5a09e2de87...7e3370db06d44dc Radio.Net: traxfmlondon.radio.net Stream Radio : streema.com/radios/Trax_FM..The_Originals Live Online Radio: liveonlineradio.net/english/tr...ax-fm-103-3.htm**

Dive into the world of podcasting with Noemi Beres, where digital marketing meets heartfelt stories. Join us as we explore her unique path from Danish literature to podcasting, uncovering the art of balancing life, business, and creativity.In this episode, we sit down with Noemi Beres, co-owner of Podcast Connections, to unravel her multifaceted journey. From her early days in online marketing to her creative expression through hand-sewn collages, Noemi shares her insights on building connections in the podcasting realm and beyond. We'll discuss the impact of personal stories in marketing, the power of podcasting as a tool for service, and the pursuit of balance in life and business.Key Takeaways:Noemi's Evolution: Starting in online marketing in 2007, Noemi's transition to podcasting showcases the dynamic nature of digital landscapes. Her background in Danish literature and artistic pursuits highlight the importance of diverse experiences in shaping a unique career path.Podcasting as a Marketing Tool: The conversation with Noemi sheds light on how podcasting goes beyond mere promotion. Drawing from Bob Berg's "The Go-Giver," they emphasize the value of sharing personal stories and focusing on service and contribution, illustrating how podcasting can create deep, trust-based connections.Personal Growth and Balance: Noemi's move from Ireland to Cyprus, her approach to parenting, and her engagement with art and exercise underscore the significance of finding balance and self-care. Her journey is a testament to the importance of integrating personal well-being into professional success, resonating with listeners striving for a harmonious life.

EDDIE HENDERSON – SO WHAT New York, March 13 & 14, 2002Prince of darkness (1), So what (1), Well, You Needn't (2)Eddie Henderson (tp,flhrn) Bob Berg (ts) David Kikoski (p) Ed Howard (b) Billy Hart (d-1) Victor Lewis (d-2) OWEN HOWARD – DRUM LORE, VOL. 2 – MORE LORE Brooklyn, NY, November 2, 2013Plus/minus, Hey, it's me you're talkin' to, UnganoJohn O'Gallagher (as) Adam Kolker (ts,sop,b-cl) Frank Carlberg (p) Johannes Weidenmueller (b) Owen Howard (d) KENNY BURRELL – K.B. Continue reading Puro Jazz 28 diciembre 2023 – Copy at PuroJazz.

Matt Elmer is an entrepreneur who knows business because he's built businesses over a half a dozen of them, one that reached the Inc. 5,000. He's worked with Mr Beast best selling author, Bob Berg, many others, including me, to grow their businesses. He has been fascinated with growth in all areas of life, and how to attract the life and business that you envision, which is why his business now is called magnetic, spelled MAGNTK. And you can find him at magntk.com. I'll put all that information in the show notes. Matt and his wife Molly, who is also my friend, have a podcast called out of control. Ashlynn Allen kicks divorce & betrayal in the teeth. With her real world example of what's possible after betrayal & how to live boldly with compassion & forgiveness while being boundaried & free from the past. She is an advocate for women who want to live a life full of adventure & freedom. Come listen to her perspectives while she has conversations with those she loves & respects who share their #bethebuffalo moments that may just help you shift your own journey in a beautiful way. Follow her on social media at HERE Retreats with her at HERE Mentor with her at HERE Move "Beyond Betrayal" with her at HERE --- Send in a voice message: https://podcasters.spotify.com/pod/show/ashlynn-allen/message Support this podcast: https://podcasters.spotify.com/pod/show/ashlynn-allen/support

How do you feel about selling in your business? If the very thought makes you feel ‘ick', then you are not alone.But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today's episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.Tune in as we explore: [00:00] Welcome Tim Hughes[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?[26:55] How can companies create programs that encourage the development of personal brands?[29:02] What are Tim's thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?[34:20] Can this approach be scalable? And should it be?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Guy Who Knows the Guy podcast! This season, we're counting down to JV Connect, an exciting networking event happening from December 12th to 14th, 2023. We've got exclusive training sessions and top industry experts lined up to help you make the most of this remarkable event. Join us, mark your calendars for December 12th to 14th, and be part of JV Connect.In this episode, we have a special guest, Bob Berg, the co-author of "The Go-Giver," an international bestseller that has sold over a million copies. Bob is a renowned speaker and expert in building strong business relationships, effective communication, and generating referrals. We'll delve into the power of giving in networking, finding mentors, handling vague introductions, and asking the right questions in business ventures. Bob shares his insights and practical advice to elevate your networking skills and business success. Subscribe to his daily impact email and explore more resources on his website at burg.com. Get ready for an enlightening conversation that will transform your approach to networking.

In this episode, Jim is joined by the visionary CEO of Norhart, Mike Keading. Mike shares his experiences of taking over his father's business at a young age and facing numerous challenges along the way. From being shut down by city officials to dealing with project setbacks, Mike's story is a testament to the power of persistence, confidence, and embracing adversity. Tune in as they explore the valuable lessons learned on the path to success. Key Takeaways: The power of connection: the importance of building meaningful relationships and fostering connections in both personal and professional spheres. Mike reflects on the challenging moments he faced while running his father's business after his sudden passing, realising that adversity can be a catalyst for personal growth and resilience. The approach that has the potential to revolutionise the rental and homeownership landscape, making housing more affordable for everyone Mike emphasises the significance of perseverance and taking step after step, even when immediate success may not be evident Join Jim Oliver and Mike Keading in this engaging conversation as they explore the intersection of affordable housing, personal growth, and creating a positive impact on society. Note: Mike suggests reading "No Rules Rules" by Reed Hastings, stressing the power of hiring the very best people to drive exponential growth. Jim expresses interest in the book and recommends "The Go-Giver" by Bob Berg as a must-read for its impactful insights on giving and success.

In this episode of Building the Future, Dan is joined by Bob Berg, the Chair of Trustees for the UK non-profit Plan for Peace, who shares insights into the importance of peacebuilding, the challenges to peacekeeping, and some of the current shortcomings on the international stage, particularly in the developing world.

Block Chain Coalition consists of Ron Thomas and Tony Engel who powered the engines behind Chicago's legendary original band Veilside for 15+ years, Louis Paskalides on Keys who along with Bob Berg on bass were part of another strong Chicago original band force with Ron circa '87-'92 in ONYX. The band is locked in with the addition of probably the most under-rated guitarist in the scene, our lead guitarist Matt Rhodes, Matt is a veteran of the scene also with Aeth3r, Super-Unknown, and Ten among others. Ray and Mike met with them and got the whole story.

Welcome once again to The Million Dollar Relationships podcast. Today we are being joined by Dustin Maher! Dustin, America's Trainer to Moms, is a renowned fitness expert who has appeared on over 100 TV shows, written for various publications, and was featured on the cover of Personal Fitness Profession. He owned and operated ten fitness locations, created 30 home workout DVDs, and authored Fit Moms for Life. Dustin recently sold his gyms and became a full-time real estate investor, building a $15 million portfolio in just seven months.   In this episode, Dustin shares with us his incredible journey, from running his gyms to selling them to his employees, then making a big pivot into real estate. He shares how taking action and treating people with respect, regardless of who they are, can open doors for you. In addition to his story, Dustin talks about the impact a Pakistani entrepreneur in his early sixties had on his life after connecting with him on social media. This person was able to build an insurance company that even Warren Buffett was interested in buying and flew Dustin out for three days to San Francisco to receive mentorship and advice.   Hear how these inspiring stories encouraged Dustin to make a change and purchase 15 million dollars in real estate within ten months!   [00:00 - 13:33] Refocusing our Passions in Life: Dustin's Story · Dustin Maher is a father, husband, triathlete, and former gym owner focusing on holistic health and fitness. · Dustin Maher started his fitness career targeting stay-at-home moms. Then, he shifted to working with 50 to 80-year-olds and obese people for weight loss. · His fitness programs focus on holistic approaches, including mindset, nutrition, community, and environment. · Becoming a father four years ago caused Dustin Maher to reassess his priorities. · He was able to take four and a half months off work and then work part-time to spend more time with his family. · This process caused him to lose some of his inspiration and edge.   [13:33 - 21:58] Honoring the Man that Changed Dustin's Life and Business ·      Dustin shares a recent relationship that has the potential to lead to amazing things. ·      The relationship was formed through a Facebook post comment. ·      The person he met is successful in real estate and has inspired Dustin. ·      The person offered to help Dustin with his mindset and strategy. ·      The person is a Pakistani entrepreneur who started one of the first insurance companies for Travelers. ·      The person is one of the most genuine and giving people Dustin has met. [21:58 - 30:42] The Importance of Investing in the Right People ·      Kevin shares how he met the Go-Giver author Bob Burg and learned that he has been doing this for a long time and knows how to spot and choose the right people. ·      He invests in the right people and doesn't worry about where it will come from. ·      Bob Berg is not focused on what he can get from people but on what he can do to help them. ·      Dustin and Kevin agree that taking action and being open to opportunities is essential.    [30:42 - 32:24] Closing Statements ·      Follow Dustin on Facebook and  LinkedIn.   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   "Life's too short not to go for it. Don't be afraid to change your identity, career path, or passion if you feel the calling. You won't regret taking a chance on something new." – Dustin Maher.  

Roberto Gatto è uno dei più importanti batteristi italiani, riconosciuto anche a livello internazionale per aver collaborato con artisti del calibro di: Chet Baker, Freddy Hubbard, Lester Bowie, George Coleman, Bob Berg, Michael e Randy Brecker, Pat Metheny, Stefano Bollani, Enrico Rava, Danilo Rea, Dado Moroni... In questa intervista parla della sua carriera, del suo pensiero musicale e del nuovo metodo didattico "The Jazz Drum Book", edito da Volonté. ► I miei CORSI ONLINE: https://bit.ly/corsi_batteria

Gary Husband is one of a rare breed of musicians in that his expression is divided equally in his capacity as a drummer and a pianist and keyboardist of international repute. His classical roots, his quest and development in the improvisational, jazz and jazz/fusion areas – not to mention his tenure in the pop, rock, funk and blues circuits – are all evident inside Gary's distinct and far-reaching musical personality. His solo album and DVD output has also reinforced his status as a critically acclaimed writer and arranger in the contemporary music world. For close to four decades Gary has worked alongside a vast and eclectic range of celebrated musicians including John McLaughlin, Allan Holdsworth, Jeff Beck, Jack Bruce (Cream), Gary Moore (Thin Lizzy), British pop/funk band Level 42, Billy Cobham, Al Jarreau, Mike Stern (Miles Davis), John Wetton (King Crimson), Chris Squire (Yes), Andy Summers (The Police), Steve Hackett (Genesis), Robin Trower (Procol Harum), and with producers Sir George Martin (Beatles), Trevor Horn (Grace Jones & Art of Noise), Quincy Jones (Michael Jackson), Jerry Hey and James Guthrie (Pink Floyd). Further associations and performing/recording credits include his work with Randy Brecker, Jan Hammer, Jerry Goodman, fusion/jam band Gongzilla, Germany's NDR Bigband, Soft Machine, Maria Schneider, Christian McBride, Eddie Van Halen, Dean Brown, Bob Berg, Nguyên Lê, Joe Lovano, Charles Tolliver, Bireli Lagrène, Peter Erskine, Ron Sexsmith, drum n' bass protagonists Lemon ‘D' and Dillinja. As an internationally established drum clinician he has performed alongside Dennis Chambers, Vinnie Colaiuta, Terry Bozzio, Billy Cobham, Simon Phillips, Omar Hakim, Ricky Lawson, Todd Sucherman, Paul Wertico, Denny Seiwell and Bernard Purdie, and most recently has been developing a series of motivational videocasts in drumming. In this episode, Gary talks about:    An early influence: John Von Ohlen    Knowing how to relax and slow down to benefit the performance    Videocast lessons on Gary's website    The early days of working with Allan Holdsworth    His newest recording with The Trackers: Vaudeville 8:45

Welcome back to the final episode of season four, and what a season it has been – but it's not over just yet! Joining me to wrap up this serial-entrepreneur season is founder and chief side hustler of Side Hustle Nation, Nick Loper. Have you ever had the itch to get a side hustle going!? If so, you will love this episode! If you have ever researched how to start your own side business, chances are high that you've come across Nick's go-to website, www.sidehustlenation.com. Through his website and books, Nick guides start-up and seasoned entrepreneurs from all corners of the globe to make extra money, amplify their power and security, and create a business they love. In this episode, Nick talks us through his impactful career throughout his college days, how he pivoted through business ventures and what it means to be expert enough when launching a business. Nick also shares his wine-ing road into the virtual assistance world, reveals his take on filtering through business ideas, and discusses whether social media is necessary when kickstarting your entrepreneurial journey. Key points throughout this episode include:An introduction to Nick Loper.Early pitching days and mastering door-to-door sales.Entering the world of internet marketing. Finding inspiration from failures and pivoting into a new career.  Standing out in a crowded space. The beginning of Side Hustle Nation. The ups and downs of an entrepreneurial journey.How curiosity is key in business and the importance of gathering feedback.Why entrepreneurs should focus on niching down.Introducing sales and marketing to first-time entrepreneurs. Do you know where your customers hang out?Overcoming imposter syndrome sirens and embracing social media.Nick's business book recommendations.Nick's advice for finding your first ten customers.Connect with Nick Loper:https://www.sidehustlenation.com/ https://www.linkedin.com/in/nickloper/ https://twitter.com/nloper Connect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/ Resources:Nick Loper Books: https://www.amazon.com/Nick-Loper/e/B009N31662 The Go Giver by Bob Berg.https://thegogiver.com/ The Millionaire Fastlane by MJ DeMarco. https://www.themillionairefastlane.com/Four Thousand Weeks by Oliver Burkeman. https://www.oliverburkeman.com/books  Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter: https://otter.ai/referrals/ETRNKY16Calendly: https://calendly.grsm.io/ilev18qxpn1eProduced in partnership with podlad.com 

**It's The Jazz2Go Show Replay On traxfm.org. Jazz2Go Presented Some Classic & Contemporary Jazz Crackers From Azymuth, Bob Berg, Mongorama, Hugo Fattoruso, Steve Kuhn Trio, Jazztronik, Bel-Air-Project, Igor Willcox, Sleep Walker & Bembe Segue, Andrea Brachfeld, Salvator Tranchini & More #Jazz #JazzClassics #ContemporaryJazz #JazzGroove #JazzSoul Catch Jazz2Go Every Monday From 7PM UK Time Listen Live Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: play.google.com/store/apps/det...mradio.ba.a6bcb The Trax FM Facebook Page : facebook.com/original103.3 Trax FM Live On Hear This: hearthis.at/k8bdngt4/live Tunerr: tunerr.co/radio/Trax-FM Tune In Radio : tunein.com/radio/Trax-FM-s225176 OnLine Radio Box: onlineradiobox.com/uk/trax/?cs...cs=uk.traxRadio Radio Deck: radiodeck.com/radio/5a09e2de87...7e3370db06d44dc Radio.Net: traxfmlondon.radio.net Stream Radio : streema.com/radios/Trax_FM..The_Originals Live Online Radio: liveonlineradio.net/english/tr...ax-fm-103-3.htm**

**It's The Jazz2Go Show Replay On traxfm.org. Jazz2Go Presented Some Classic & Contemporary Jazz Crackers From Andrea Brachfeld & Insight, Gabriel Hernández, Papo Vazquez, Bob Berg, M-SWIFT presents 24-Carat, Deep Rumba, Herbie Mann, David Friesen, Deep Rumba, Jazzanova, Don Ralke, Eddie Palmieri & More #Jazz #JazzClassics #ContemporaryJazz #JazzGroove #JazzSoul Catch Jazz2Go Every Monday From 7PM UK Time Listen Live Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE :mixcloud.com/live/traxfm Free Trax FM Android App: play.google.com/store/apps/det...mradio.ba.a6bcb The Trax FM Facebook Page : facebook.com/original103.3 Trax FM Live On Hear This: hearthis.at/k8bdngt4/live Tunerr: tunerr.co/radio/Trax-FM Tune In Radio : tunein.com/radio/Trax-FM-s225176 OnLine Radio Box: onlineradiobox.com/uk/trax/?cs...cs=uk.traxRadio Radio Deck: radiodeck.com/radio/5a09e2de87...7e3370db06d44dc Radio.Net: traxfmlondon.radio.net Stream Radio : streema.com/radios/Trax_FM..The_Originals Live Online Radio: liveonlineradio.net/english/tr...ax-fm-103-3.htm**

Radio Clásica presenta su más amplia de Jazz, piezas inéditas, grabaciones íntimas de Europa.

As tragic and sad stories are more compelling to the general audience, there's a whole narrative built on the idea that we must endure some kind of massive trauma before taking the reins of our lives. It might look like those with average lives, and moderate experiences aren't capable of taking control of their reality.Our guest, Dr. Reza Abraham, believes we can optimize and control our lives and careers without the need to go through massive trauma. Inspired by Bob Berg's words, who said that a system can help an ordinary person achieve an extraordinary result predictably, Dr. Reza created his own systematic process: InControl.Dr. Reza Abraham is a Keynote Speaker, Leadership Masterclass Designer & Coach, Author of the transformative book "InControl: A Systematic Approach to Taking Complete Control of Your Life and Career," and Co-founder of InControl Group.In this episode, we delve into Dr. Reza's InControl system, his decision to share his work with the world, and the importance of mentorship. We explore the different aspects that contribute to the feeling of being in control of our lives, the three cornerstones of the InControl model, and why we must stop apologizing for the things in life, we can't manage. Dr. Reza shared his thoughts on the COVID crisis, what it meant, what it should mean for us, and what he learned from it.Tune in to Episode 126 and glance at what your life would look like if you manage to be in control of your wildly important goals.Some Questions I Ask:What is there about you and your topic that's different, builds upon, or distinguishes you from others? (4:07)What is your definition of an in-control life? (8:11)Do you have any particular advice or guidance for people having difficulty with COVID? (21:01)In This Episode, You Will Learn:About Dr. Reza's fear of failure and the realization that ordinary people can also be in control of their lives (5:11)Conversion, contentment, and consistency. The center of the InControl system (12:05)Neither failure nor success is accidental. We are in control (19:17)Why waste a good crisis. Dr. Reza's take on how COVID affected people and what can we do about the challenges it brought to us (21:10)About the importance of finding mentors to polish our strengths (29:52)Resources:Dr. Reza Abraham's websiteInControl Group LinkedIn InControl Group InstagramInControl Group FacebookBook: Dr. Reza Abraham - "InControl: A Systematic Approach to Taking Complete Control of Your Life and Career"Connect with Dr. Reza:LinkedInYouTubeUseful REJUVENAGING® Resources:Website: https://www.thementalhealthgym.com/Email: ron.kaiser@thementalhealthgym.com See acast.com/privacy for privacy and opt-out information.

During his short life, Charlie Parker changed the course of music. Like Louis Armstrong, Duke Ellington, Miles Davis and John Coltrane, he was a pioneering composer and improviser who ushered in a new era of jazz and influenced subsequent generations of musicians, writers and artists.

Very grateful to have @Zain Jeewanjee on The 7-2 Mindset Investor Podcast. In the conversation, Zain talks about his life story. He shared how he lost everything and had to start all over again. Zain has lost his father, mother, son and daughter. He is $120,000 in debt from medical bills, but he has bravely faced these hard times. Zain's story is very inspiring. He has faced so many tragedies, one after another. But he never lost hope. According to Zain, tragedies bring opportunities in life. He found an opportunity in tragedy and built the empire after working so hard. Zain shared so much knowledge from his experience. Stay till the end of the video to know more of Zain's wisdom. About Zain Zain is the Founder and CEO of Insure123, and also owns several successful companies in the InsureTech industry. Given his broad knowledge and trustworthy nature, he sits on board of advisory of several companies, including that of Rand Corp's Center for Asia Pacific Policy. Zain started his first business at the age of 16 in 1971, which led to discovering different knacks and finally being able to achieve a couple of firsts that has now made me a globally recognized pioneer. Time Stamps 00:00 - Introduction 01:00 - Family background 03:00 - Zain Jeewanjee background 05:15 - How First fashion show was started in Pakistan? 10:32 - Power of manifestation 13:00 - How did Zain overcome the 7-2 Moment of his life? 17:20 - Play the odds of your life 18:46 - Tragedy is luck 24:24 - Make your own luck 26:50 - How Zain manifestation worked and met Bob Berg? 29:37 - Be a giver 32:30 - What will be written on Zain's tombstone? 34:14 - How to connect with Zain Jeewanjee -------------------------------------------------------------------------------------------------------------------- ✔️Instantly become a subscriber and press the bell icon to get notified with the latest video https://www.youtube.com/c/the72mindsetinvestor?sub_confirmation=1 --------------------------------------------------------------------------------------------------------------------

In this episode, Kirstin and Mark talk with https://johndavidmann.com/ (John David Mann) John is an award-winning and best-selling author of more than 27 books that focus on parables about leadership like the Go-Giver series, The Latte Factor and Out of the Maze, which was the sequel to Who Moved My Cheese. Since Entelechy is about leadership, we asked John to highlight what you can learn from the Go-Giver leadership and why it still is such an appealing book 12 years later. John tells us how his early career as a concert cellist and prize-winning composer, changed by collaborating with Bob Berg on the Go-Giver books and shares with us the secrets to becoming a great storyteller.  What collaborating and ghostwriting on some different projects including a memoir for an ex-Navy seal sniper, has taught him about leadership. Focusing on the go-giver series in leadership, John Mann highlights the 2 types of leaders and how leaders can move from getting (whether it's from their investors or stakeholders ) to giving.  In addition, we talk about the 4 fingers and thumb rule when it comes to great leaders. And out of these, you will learn how to be: Receptive leader and person in general.  Living with a spirit of generosity Getting into the flow of giving and how it becomes your native state of being When it comes to working in a team as a leader, John tells us how to balance perspective and empathy. And acknowledging your part of a cooperative enterprise.   John's main takeaway from this series is if you put your focus on helping other people by putting your focus on their interests, you end up succeeding yourself.  John is currently working with his wife on a new book, The Go-Giver Marriage, for spring of 2022 John David Mann: https://www.linkedin.com/in/johndavidmann/ (LinkedIn) John David Mann https://johndavidmann.com/ (Website) John David Mann's latest book: https://www.amazon.com/Steel-Fear-Thriller-Brandon-Webb-ebook/dp/B08P4543LG/ref=sr_1_1?dchild=1&keywords=steel+fear+book&qid=1630831356&sr=8-1 (Steel Fear on Amazon )   

Guitarists with grammy nominated TANGERINE DREAM from 1995-2007. His solo record ABQ was recorded in 2002 with the great BOB BERG and the TRIBAL TECH rhythm section Gary Willis and Kirk Covington. On his recent release “RAW”(2016) he pulls all the stops of his musical skills. “As much composition as necessary and as much improvisation as possible” seems to be the dogma and the point of view of fusion-music of today for this worldwide known and acknowledged composer and performer. GUITAR TRAX hosted by Brian Tarquin featuring in- depth interviews with today’s hottest guitar legends and airs every Monday night from 10pm-12pm on WFIT 89.5FM on the Florida space coast and can be streamed on WFIT.org. In 2019 Tarquin received a Global Music Gold Award for his release Orlando In Heaven for “Best Album.” Three years in a row (2016-2019) Tarquin received “Best Album Of The Year” nominations from the Independent Music Awards for his releases Guitars For Wounded Warriors, Orlando in Heaven and Guitars for Veterans. On which, Tarquin shows his guitar prowess along side such world-class shredders as: Steve Morse, Larry Coryell, Mike Stern, Billy Sheehan, Gary Hoey, Bumblefoot (Guns N’ Roses), Reb Beach (Whitesnake), Hal Lindes (Dire Straits), Chris Poland (Megadeth) and Chuck Loeb (FourPlay). In 2006 SESAC honored him with the Network Television Performance Award. Tarquin has graced the Top Billboard Charts with such commercial releases as: This is Acid Jazz, Vol. 2, Sweet Emotions, and Bossa Brava: Caliente on Instinct Records, followed by several solo jazz albums, which charted Top 10 at Smooth Jazz Radio R&R and Gavin charts. Brian has appeared on 38 releases, selling over 140,000 records in his career.

1.Still Doing Our Thing(4:47) Behn Gillece  Same(2021)     Behn, vibes, Art Hirahara, pn 2. Doin Alright(5:33) Aaron Heick Romantic Jazz Trio      Heick, reeds; John DiMartino, piano 3. Night & Day(7:07) Adam Makovich Maybeck Hall  4. A Fine Romance(3:34) Billie Holliday 5. Friday Night at the Cadillac Club(5:28)) Bob Berg     Short Stories 1987, Mike Stern, gt; Donn Grolnick, organ During high school in Burlington, New Jersey, Gillece played drums and percussion in concert and marching band; he studied vibraphone while pursuing his master's degree at New York's SUNY Purchase. “What made me lean towards vibes was that it put you in the front of the ensemble, and you're not only playing a drum part, but you're also learning composition,” he says. “It was an opportunity to explore melody and harmony that I wasn't getting from general percussion.” 6. Fantasia Brasileira(5:11) Behn Gillece Walk on Fire(2017)      Bruce Harris, Trpt; Adam Birnbaum,pn; Mike Dease,tmbn      Walt Weiskopf, tn sax 7. Three Little Words(5:44) Benny Carter At Montreau 1977      Ray Bryant, pn; Guy Pedersen, bs 8. Who Can I Turn To(4:29) Benny Green Solo Piano 9. Extraction(5:30) Behn Gillece Still doingOur Thing(2021)      Art Hirihara, Boris Koslov-Fender Rhodes, Rudy Royston 10. My Shining Hour(4:09) Royal Bosters Party of Four        Steve Schmidt, pn; Feat. Pete McGuiness scatting 11. Spector(6:28) Behn Gillece Walk on Fire        Adam Birnbaum, pn.

JAZZ UNLIMITED SOCIETY BYTES RADIO Wk of May 11, 2021   1.Still Doing Our Thing(4:47) Behn Gillece  Same(2021)     Behn, vibes, Art Hirahara, pn Talk: 2. Doin Alright(5:33) Aaron Heick Romantic Jazz Trio      Heick, reeds; John DiMartino, piano 3. Night & Day(7:07) Adam Makovich Maybeck Hall   Talk & Cue:   4. A Fine Romance(3:34) Billie Holliday 5. Friday Night at the Cadillac Club(5:28)) Bob Berg     Short Stories 1987, Mike Stern, gt; Donn Grolnick, organ Talk: During high school in Burlington, New Jersey, Gillece played drums and percussion in concert and marching band; he studied vibraphone while pursuing his master's degree at New York's SUNY Purchase. “What made me lean towards vibes was that it put you in the front of the ensemble, and you're not only playing a drum part, but you're also learning composition,” he says. “It was an opportunity to explore melody and harmony that I wasn't getting from general percussion.” 6. Fantasia Brasileira(5:11) Behn Gillece Walk on Fire(2017)      Bruce Harris, Trpt; Adam Birnbaum,pn; Mike Dease,tmbn      Walt Weiskopf, tn sax 7. Three Little Words(5:44) Benny Carter At Montreau 1977      Ray Bryant, pn; Guy Pedersen, bs   Talk: 8. Who Can I Turn To(4:29) Benny Green Solo Piano 9. Extraction(5:30) Behn Gillece Still doingOur Thing(2021)      Art Hirihara, Boris Koslov-Fender Rhodes, Rudy Royston 10. My Shining Hour(4:09) Royal Bosters Party of Four        Steve Schmidt, pn; Feat. Pete McGuiness scatting 11. Spector(6:28) Behn Gillece Walk on Fire        Adam Birnbaum, pn.

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.) If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode! Essential Learning Points: The 12 universal truths that apply to all memberships Why there’s never a one-size-fits-all approach to marketing Why building trust should be a key part of your marketing The importance of marketing and why you can’t overlook it Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (Kevin Kelly’s 1,000 True Fans) https://thegogiver.com/ (Bob Berg’s The Go-Giver book) Key Quotes: “Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.” “An average product that has great marketing will always beat a great product with average marketing.” “What someone says about you is worth so much more than what you say about yourself.”

It was an honor to talk with one of my favorite musicians and biggest musical influences, Gary Husband. In this conversation, Gary talks about his journey from early gigs as a teenager with the Syd Lawrence Orchestra, to 36 years of working with Allan Holdsworth, to working with John McLaughlin and the 4th Dimension, and more. Gary also shares his thoughts about “success” and the difference between waiting for opportunities versus creating opportunities. Be sure to check out Gary's website and his newly launched VideoCast education videos. They're amazing! http://www.garyhusband.com​ Gary Husband is one of a rare breed of musicians in that his expression is divided equally in his capacity as a drummer and a pianist and keyboardist of international repute. His classical roots, his quest and development in the improvisational, jazz and jazz/fusion areas – not to mention his tenure in the pop, rock, funk and blues circuits – are all evident inside Gary's distinct and far-reaching musical personality. His solo album and DVD output has also reinforced his status as a critically acclaimed writer and arranger in the contemporary music world. For close to four decades Gary has worked alongside a vast and eclectic range of celebrated musicians including John McLaughlin, Allan Holdsworth, Jeff Beck, Jack Bruce (Cream), Gary Moore (Thin Lizzy), British pop/funk band Level 42, Billy Cobham, Al Jarreau, Mike Stern (Miles Davis), John Wetton (King Crimson), Chris Squire (Yes), Andy Summers (The Police), Steve Hackett (Genesis), Robin Trower (Procol Harum), and with producers Sir George Martin (Beatles), Trevor Horn (Grace Jones & Art of Noise), Quincy Jones (Michael Jackson), Jerry Hey and James Guthrie (Pink Floyd). Further associations and performing/recording credits include his work with Randy Brecker, Jan Hammer, Jerry Goodman, fusion/jam band Gongzilla, Germany's NDR Bigband, Soft Machine, Maria Schneider, Christian McBride, Eddie Van Halen, Dean Brown, Bob Berg, Nguyên Lê, Joe Lovano, Charles Tolliver, Bireli Lagrène, Peter Erskine, Ron Sexsmith, drum n' bass protagonists Lemon ‘D' and Dillinja. As an internationally established drum clinician he has performed alongside Dennis Chambers, Vinnie Colaiuta, Terry Bozzio, Billy Cobham, Simon Phillips, Omar Hakim, Ricky Lawson, Todd Sucherman, Paul Wertico, Denny Seiwell and Bernard Purdie, and most recently has been developing a series of motivational videocasts in drumming. His alter-ego as a pianist/keyboard player brings an extra dimension to his musicality at the drums. Indeed, he has been the keyboardist & second drummer in John McLaughlin's 4th Dimension since 2007. Gary continues to devote a substantial proportion of his time recording and performing worldwide across many styles of music.

We continue our journey in the Chick Corea Songbook. For decades he has been one of the contemporary ambassadors of American jazz, inspiring fans and other musicians all over the world. In this part of the programme we'll feature renditions of his work by musicians from abroad and from the USA, and from across musical genres through some hip-hop bands that mined the Chick Corea catalogue. The playlist features Masabumi Kikuchi; Luca Mannutza; Bob Berg; Jonathan Kreisberg, Nelson Veras; Lizz Wright; Rigmor Gustafsson; Tom Scott, Phil Woods; World Renown; Black Sheep; Ramsey Lewis, Billy Taylor; Chick Corea, Christian McBride, Brian Blade. Detailed playlist at https://spinitron.com/RFB/pl/12628787/Mondo-Jazz (from Masabumi Kikuchi onward). Photo credit: Roberto Cifarelli

Brothers Bob Berg and Keith Berg of J. Berg & Associates discuss lessons learned from their father and future growth opportunities with Integrity.

Meet Susan   Susan lives life out loud, loves deeply, and celebrates when others shine bright. She's the president and CEO of Huntsboro Hemp Company, a rapidly growing CBD company dedicated to producing high-quality products to help improve the well-being of customers globally. Susan is a trusted entrepreneur and sought-after speaker whose mission is to educate people about the hemp plant and the benefits of quality CBD. She and her husband live on the family farm in North Carolina.   Why did you decide to start a CBD company?   My son-in-law was in college at North Carolina State University and he came home and he was so excited about what he was learning about industrial hemp and about CBD. He told my husband who has farmed his whole life, "Jimmy, you've got to start growing industrial hemp," and he looked at me and I've been in the health and wellness industry for about 16 years. He's like, "Susan, we need a CBD company," and I told him, I said, "You know what, Garrett, I think CBD is snake oil," even though I've been in the health and wellness field for about 16 years, and teach people about eating a plant-based diet and to let your food be your medicine. I could not understand or did not understand how CBD did all the things that people claimed CBD would do. My husband was like, "We've tried different crops, and we're just gonna stick with what we know, and not add him into the growing rotation." But what both my husband and I did was starting studying CBD. I found doctors that were using it in their practices with patients. I found him meetings to attend and CBD expos. My husband was also researching and studying about growing of the plant. But what I learned was that CBD is the real deal and that we all have an endocannabinoid system and when you understand how the endocannabinoid system works with the other systems in the body, and how CBD works in the body, you start to realize that it will do many, many things in the body. One thing I'd like to say off the bat is I am not a doctor, and I'm not a pharmacist, but I understand how it does work. CBD will cure nothing and that is something I love to make sure people understand is that CBD will cure nothing. But what it can do is reduce the inflammation in your body and when the inflammation is reduced, then the symptoms that are associated with many diseases are alleviated or reduced, therefore causing you to feel better.   What is important to know prior to actually purchasing any CBD products?   When you go into the marketplace, it is so easy to get overwhelmed because there are a plethora of CBD products. So the important thing to know when you are out in the marketplace, is you want to know where the CBD was grown. Therefore, you want to make sure it was grown in the United States with a licensed grower. That's very easy to find out either by asking the person selling it or looking at the box. You also want to look for a certificate of analysis. What that is, is that is third-party testing that is done on all CBD products or should be done on all CBD products. Now, it's a little bit harder sometimes to find that. Sometimes you have to ask if the person selling it has the certificate of analysis to show you, or sometimes you have to go to the company's website and look and put in your batch number and find this certificate of analysis. One thing that we are doing at Huntsboro Hemp right now is we are transitioning to putting a QR code on our labels. Therefore you just take the picture, scan the QR code, and that'll take you directly to the certificate of analysis for that product in that match. Then the other thing that I think people really need to understand is the three different types of products out there. If you're someone that is working in a job where you are randomly tested, you need to know if your CBD product has any THC in it. If you're taking a full spectrum product, that is a product that could have up to the legal limit, .3% THC in it. It also has all the cannabinoids from the hemp plant. So if you're taking a full spectrum, and you are drug tested, it's possible that you could ping for THC, which is what's in marijuana, and then you're going to have to explain to your boss why you're pinging for THC. The other two products that are on the market, a broad spectrum, which the broad spectrum does not have any of your THC in it, but it has all of the cannabinoids from the plant so you will not test positive. Then there's also what we call isolate-based products and this is what we use in Huntsboro Hemp products is isolated CBD. We know exactly how much CBD is in there, there are no other cannabinoids in our products. Also with the isolate-based product, you will not ping in a drug test because there should not be any THC in there. So those are really the main things that you're going to want to know.   Can we go a little bit deeper into the different types of products that are out there?   So we're going to go with our full spectrum and that is an oil. As I said, it's going to have your THC in there and it's going to have all of the cannabinoids. You can find this product, the full spectrum, the broad spectrum, and the isolate, you can find all three of them in edibles, in tinctures which is an oil or a liquid that you put underneath your tongue and you hold for 30 seconds to a minute let it absorb and swallow what is leftover and then you've got your topicals. The best way to get a product into your system is through the tinctures because it absorbs sublingually and that is just a great way to get it into your system. You also get it into your system through your edibles. Now here's the thing when you take a product that you ingest, you eat, or swallow, it's getting in there and it's working systemically. So it's working on your whole body and it's not a magic pill. You didn't get this inflammation, or arthritis or, whatever is ailing you overnight. So when you take CBD in one of those two forms, you've got to give it time to work and consistency is key. Just like with any other supplement, you want to make sure you're taking it consistently. The difference between your tincture, your edibles and your topical is that when you apply a topical, it's very localized. So if your fingers, your knuckles, or your joints are hurting on your hand, and your hip is also hurting, and you apply a topical to your hand, it's not going to help your hip at all, it's only going to be localized to that area.    Can you share with our listeners, one of your most successful or favorite networking stories that you've had?   You know Lori, you and I met through the Know Women. That has been by far one of the best decisions I've made, especially because I made this decision to get involved in this particular networking group in 2020. I joined the group in March and so all of the live events were canceled. So I joined the Raleigh group and I wasn't going to be able to go to the events and the big national event was canceled. But what I did there was I jumped on board and started connecting virtually with these women and that has been a great relationship and a great opportunity for me to receive as well as to give. I've met a lot of women that have helped us get our products into places that I wouldn't necessarily have had the opportunity especially because of COVID. That particular group has been wonderful and I think I've been able to plug in and offer education to other people and teach which has allowed me to move my product into areas that I wouldn't have gotten it.   How do you best stay in front of and nurture the relationships that you are creating, especially since they are spread out across America now?   I can tell you what my favorite is, I love a handwritten note. So when I can, I like to send after I've met or talked with someone, I like to send a handwritten note. It does not always happen, but that's one of the things that I love. I also love follow-up emails and then reconnecting and checking in. I have a notebook that I keep all of the network people I've met and then I put it in a rotation to try to stay connected through some type of writing and then following up with other face-to-face get-togethers through zoom.   What advice would you offer that professionals looking to grow their network?   Jump in with two feet, and there's no right or wrong. Sometimes you'll end up in a space and you might look at yourself and say, "What am I doing here?" But you can always learn something from somebody, no matter what event you're in, whether it's virtual or live. Also if you go into the networking, thinking, what can I offer someone or how can I make someone's life a little bit better today, you come away with something too.   If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?   First off, I would tell her, I was very proud of her and that she should be very proud of who I have become. Then I would tell her that she needed to be present and enjoy what she was doing at that moment.   We've all heard of the six degrees of separation. Is there someone that you would love to connect with and do you think you can do it within six degrees?   When I was looking at your podcast, I saw that you had an interview with Bob Berg and I love his book! So he would be the person I’d love to connect with and since you’ve already talked to him I guess I’m only one degree away!    What would you ask him, or what would you want to chat with him about?    If I knew I was going to talk to him, I go back to the book real quick. I would just want to know how he came about writing the book and sharing the beautiful stories that are in the book and how he learned at such a young age how important it is to give and that the more you give, the more you get.   Do you have any final words of advice for our listeners with regards to growing and supporting your network?   I would just go back, just jump in with two feet and if you don't know where to start, start looking for Facebook groups or on LinkedIn because what I have learned and understood even more through COVID is there are some amazing people in our world.   Connect With Susan   LinkedIn: https://www.linkedin.com/in/susansayecrews/    Instagram: @susansayecrews   Susan’s Website: https://huntsborohempco.com/ 

Sheryl Bailey & Jon Herington talk about their guitar lessons available on TrueFire, perform, and answer questions. To learn more and watch the video from this live session, please visit truefire.com/live.About Sheryl:The Downbeat Critics Poll voted Sheryl a Rising Star (2013-2016) and One of the new greats of her chosen instrument Phillip Booth, Downbeat MagazineAs a leader, she has toured the US, Canada, Finland, Austria, Italy, Australia, Hong Kong, China, Japan, and the UK with her many projects: The Sheryl Bailey 3, The Sheryl Bailey 4, The Electric Ladyland Project, Acoustic Muse, and Plucky Strum. She has 10 critically acclaimed releases as a leader. Her latest is Plucky Strum with bass master Harvie S via Whaling City Sound.She has toured and recorded with Richard Bona, Anat Cohen, David Krakauers Ancestral Groove, Abraham Inc., John Zorn, Irene Cara, Lea Delaria, George Garzone, Jack Wilkins, Shingo Okudaira, Steve Slagle, Harvie S, Ken Peplowski, Kim Plainfield, and Gary Thomas.As an educator, she has been Professor of Guitar at Berklee College of Music since 2000, is faculty at The Collective School of Music in NYC, and has hosted master classes and workshops worldwide. Her Mel Bay publication, Moveable Shapes, is a top seller in their Jazz Curriculum Series. Her latest adventure is her TrueFire Channel Bebop Dojo Bootcamp. Bebop Dojo Essentials course and 50 Bebop Licks Everyone Should Know are also top TrueFire titles from Bailey.Sheryl plays her Signature McCurdy Mercury Model, Acoustic Image Amplifiers, Stone Bridge Acoustic Guitars and Earthquaker Devices.About Jon:Jon Herington is a longtime New York city based guitarist, singer/songwriter, producer, and bandleader. He is the leader of the Jon Herington Band and has been the guitarist of choice with the iconic band Steely Dan for both recording and touring since 1999. With the launch of Adult Entertainment, Jon now has five solo releases in his discography. His previous release, Time on My Hands, was nominated for Vintage Guitar Hall of Fame Album of the Year.In recent years Jon expanded into education and is currently offering instruction via TrueFire, the world's most comprehensive library of guitar instruction. The TrueFire Ear IQ series currently has two offerings, “Reactive Improvisation: Develop Big Ears and Powerful Improvisation Skills” and “Soloing Strategies: Creative and Harmonic Approaches for Crafting Solos”. In 2015, Jon released “Arrangements for Guitar”, a collection of 18 songs arranged for solo guitar, presenting the unique “chord melody” style of solo jazz guitar that impressed him as a young player.Jon's love for music surfaced early, and he studied piano, saxophone, and harmony in his grade school years. Just before his high school years, however, he developed a passion for pop music and the electric guitar, and soon was writing songs and performing with his own band near his New Jersey Shore home doing opening slots for local hero Bruce Springsteen, beginning a performing career that has continued ever since. College followed, with extensive musical studies in both classical and jazz composition and theory at Rutgers University, and private jazz guitar study, with the help of a National Endowment for the Arts grant, with the late, great jazz guitarist, Harry Leahey. Next came several years of study with the late Dennis Sandole, the acclaimed music teacher from Philadelphia, Pennsylvania who once taught the late greats James Moody and John Coltrane.Jon's gigging life took a detour for about three years when he moved to Indianapolis, Indiana, home to jazz guitar great Wes Montgomery. There Jon played jazz, with the many accomplished local players and former band-mates of Wes, including Wes's brother Buddy Montgomery, "Killer" Ray Appleton, "Pookie" Johnson, and organist and vocalist Terry Hayden, as well as the many talented young players who were students or residents in Indiana, including Jim Beard, Bob Hurst, Kenny Aronov, Chris Botti, and Shawn Pelton. Jon also began doing extensive session work at the time in several of the local studios and played on dozens of jingles and albums.After a return to the New York area, Jon began the challenging process of establishing a working life in New York. His work included performing with many different bands and for many Broadway shows, session recording, teaching, and an occasional writing or arranging job.Jon's debut release in 1992 titled The Complete Rhyming Dictionary (remastered and retitled as Pulse and Cadence) was an instrumental recording, showcasing eight of his own compositions as well as the brilliant playing of keyboardist Jim Beard, bassist Victor Bailey, drummer Peter Erskine, and percussionist Arto Tuncboyacian.Since late 1999, Jon has been the guitarist of choice with Steely Dan for both recording and touring. Jon has also toured with Donald Fagen, Boz Scaggs, Bette Midler, the Jim Beard group, The Blue Nile, Phoebe Snow, Madeleine Peyroux, Bobby Caldwell, Catherine Russell, Rob Morsberger, saxophonist Bill Evans, the contemporary jazz superband Chroma, Lucy Kaplansky, jazz/blues organ great Jack McDuff, and The Dukes of September (a supergroup featuring Donald Fagen, Boz Scaggs, and Michael McDonald).Some of Jon's recording highlights (aside from Adult Entertainment, Time On My Hands, shine (shine shine), Like So, and Pulse and Cadence) are the Walter Becker release Circus Money, the most recent Donald Fagen release Sunken Condos, as well as his prior release Morph the Cat, the Steely Dan albums Two Against Nature (Grammy Award Winner) and Everything Must Go, Jim Beard's five recordings (the first four co-produced by Jon), two Bill Evans records, Escape and Starfish and the Moon, Michael "Patches" Stewart's Penetration, Bob Berg's Riddles and Virtual Reality, Lucy Kaplansky's 10 Year Night, Michael Brecker's Now You See It...(Now You Don't), Randy Brecker's Toe to Toe, Victor Bailey's Bottoms Up, Chroma's Music on the Edge (with Mike Stern and others), Rob Morsberger's The End of Physics, Relativity [Blues], A Periodic Rush of Waves, The Chronicle of a Literal Man, Ghosts Before Breakfast, A Part of You, and the DVD Rob Morsberger Live, and Lynne Robyn's Red Bird in Snow, one of Jon's production efforts. Jon can also be seen on Steely Dan's live Two Against Nature DVD, the Making of Aja DVD from the “Classic Albums” series and the Dukes of September Live at Lincoln Center DVD. Jon's current work remains a combination of free-lancing as a guitarist and producer in New York, song-writing and band-leading work with his own group, and world-wide touring in support of some of the world's most renowned musical artists.

Bob Berg, Randy Brecker, Dennis Chambers, Joey DeFranscesco: Friday Night At The Cadillac Club; Medeski, Martin & Wood: The Lover; Dr. Lonnie Smith: Trouble Man; Trijntje Oosterhuis &JazzOrchestra of the Concertgebouw: What A Wonderful World; Tuck and Patti: Time After … Lees verder → Het bericht All That Jazzz – 1 dec 2020 – part 1 verscheen eerst op Jazzpodcast.nl.

Finishing Your Tasks With Tony Guarnaccia How do you make sure things get done? As many business owners have, I've been in a spot before where you start a project, to find that you get halfway through the project and the psychology of the mind says, "let's finish the project, but you don't even really look at why you started it”.  I've got Tony Guarnaccia here who is the founder of ResultsClub.org to tell us about a special system he's got called the Results Loop. Tell me about how you make sure you don't make the final mistake of feeling like you have to finish something while you might be flogging a dead horse.  Tony: Let me start with the story. Years ago, back then late 1930s. There was an epidemic much like we're dealing with today. It was a polio epidemic and so it impacted children where they couldn't walk. Unfortunately, my mother was one of those people. So at the age of just nine months old, she found herself with polio, unable to walk all the way up to the age of 14 years old. So growing up, I asked her, how did you survive? How are you actually able to eventually walk and wear high heels? But even mentally? How do you get through that?  What I always learned growing up that what I applied to business today is that you have to break things down. That really is kind of the impetus behind a lot of what I'm talking about, which is taking small steps. What my mother had to do to be able to walk was that the hospital first had her work with pottery to build up the nervous system and strength. Eventually, they had her swimming, building up more strength to the point where she was then starting to slowly walk.  Three Steps to Success What I discovered from her and working with some of the best companies in the world, is that there are really three things that are necessary to have success. Number one, you have to know what steps to take.  Number two, then you have to know how to take those steps.  Number three,  you have to actually take the action and take those steps.  So that is really the formula I found that I applied to my system called The Results Loop, which we can talk about in a minute. Resisting the Shiny Object It's great to hear that we've got the medical ability to put your mum in a position that she is now. So often people make purchases of things, and they go, “oh, that's great”, but then the next day they go, “what the hell did I do that for?” Myself, I might buy something online and think it sounds like a good idea, but then the next day I realise I may have had too many beers when I bought it. If I was sober I may not have done it quite as quickly. How do you make sure the squeeze is worth the juice?  Tony: I love that saying because that's something I grew up with in business. I think it really comes down to business owners and marketers. They both chase the shiny object. They're looking at the latest thing without first looking at your overall strategy. Where I always start is with what you want to accomplish. So you start with the end in mind, what's your end goal, and then you reverse engineer it. Otherwise, the business is going in the wrong direction. It's something we've all done. How many of us have wasted money hiring the wrong people, placing the wrong ads, wasting ads, wasting time, wasting money, we've all done it. A lot of times it comes down to the decisions we make. A lot of times we make a quick decision, but it's not necessarily the right decision. Not Everyone Should Be Your Customer As you say we've all done that. I know when I started out in business doing I.T, I thought everyone could be my customer. So we had residential people, we had businesses, we had local councils, we had all sorts of different people's schools. I had a look at our marketing spending and what it was bringing in. After that, we cut out schools. we cut out local council, and decided to just focus on small to medium enterprises. But without having that data there, it wouldn’t have been possible to do that.  Finding a Balance In The Results Loop, let's say I'm looking to go down a new path and someone told me about this cool strategy. How do you work out that balance between home and business? Or if you're starting out in business completely from scratch, and you've done the Boston Tea Party approach and just saying we’re going out on our own, how do you make sure that you focus on the right thing. Sometimes it's not necessarily the work in the trenches, is it? Tony: No it isn’t. The good news is, I found that regardless of the company or the stage they're at, the same six factors apply. Those six factors are: The market you're serving. The products and services you're providing them, which I call offerings. Your value. Gaining new buyers, The loyalty of those buyers How to Get Quality Referrals  Josh: I've been inundated with too many customers before and then had to cut some of them out, but then some of the others have downsized. So how would you make sure that you got results that a referral system, for instance? Tony: It depends on the size and the stage of the company. So if it's a startup, you really want to go around it in terms of starting with your markets and your offerings. So that's the best place to start if you're stuck. But if you're an established company, and you want to scale and get to the next level, it's always best to start with loyalty, which is getting people to buy more frequently, and getting them to refer you because that's the lowest cost per acquisition. So that's the first place to start.  The way I begin with referrals, and you would appreciate this because I know you're a data guy, is to start with measurement. So you want to see where you are having success today and where you're not having success today to least come up with some ratios. For instance, what percentage of my customers or give me referrals? How many referrals on average? Do they provide me during the course of the year?  There are all sorts of metrics that you can leverage to create referral systems. You want to take where you're at today, understand what those numbers are, and what the drivers of those numbers are. Benchmark yourself, and hopefully even benchmark yourself against others. After doing this you can then come up with systems to improve those numbers since systems give you predictability. Great Referral Programs for Companies That Aren’t Sexy Can Exist I love my numbers and love data. With referrals, I've always tried to make they are worth it. With my I.T business Dorks Delivered, our clients usually only contact us when something has gone wrong. I've always found that customers when everything's working really well, they love you, but they don't bring it up in conversation with others unless they someone else expresses it.  How do you have some refer a non sexy professional services product?  Tony: Sadly, that's what a lot of our businesses are like in B2B, they're not the sexiest things necessarily. So what do you do? Well, there are a couple of things to look at. One, you can certainly get referrals from your clients or customers, what I always look at is joint venture partners as well. So who is in complementary businesses, and I would think of it in two ways, who comes before you, what kind of business creates the problem or the need that you solve? Then who do you create the problem or need for? So for instance, if you're a marketing agency, I did this when I started, I focused on web designers because I wasn't doing websites at the time. I knew they create the problem that I solved. Once you get a website, you probably want to have it optimised. So that's one place to start, and I like to start there because they have more volume. So you might get one or two from your client base, but if you can leverage joint venture partners like that, there's a lot more opportunity.  For your clients, I would look at trigger points. So there's always specific trigger points that drive the opportunity for the referral. One is when you do a good job. So you want to make sure that part of your sales process or your customer support process is to ask for the referral at those different points in time. When people first buy from you, is a very good time to ask as well. But how do you actually do that? How do you make it easy for them to refer you? That goes back to the fundamental question of why someone would refer you. It's the same answer as to why they would buy from you, which is value, you have to provide value.  Providing Value Tony: The way I look at any kind of lead generation is that there's always an exchange of value. So at the top of the funnel, when someone first comes into your world, you're exchanging, essentially, their time for your content. They're not giving you a lead or anything like that. A good example would be a podcast. So someone is exchanging their time about all things B2B marketing, right? Then the next stage is where someone's going to give you their contact information, otherwise known as a lead. Rhere's an exchange there, but a lot of times it's higher value content.  So for instance, I have an assessment, and what they get is they get a score, called the result score, in exchange for me getting some contact information. At the very bottom of the funnel is the exchange of money. Typically, it's money for an end result. So how do you apply this to a referral system?   You want to think about how can your client give you a referral and get value out of it.  What kind of value would someone get? Well, status. So if you have a company that has a lot of status, then a lot of people want to give that referral. Or, it might be even something that's helpful for their friend, because I increase their status as well. A lot of times in B2B, I suggest getting what's known as a referral kit. So it might be a book or something that's really tangible that's going to help somebody. So I would reframe my mind from not getting a referral. But really, how can I help my client help their friend to reframe your mind. I'm glad you answered the way that you did because that is definitely something that has been working for us. Ultimately knowledge isn't something that people should be paying too much for. They should be able to get that knowledge and really understand who you are and a podcast is a fantastic way for people to understand who you are.  Consider Gifting a Book Have you heard of a guy named Bob Berg? I was given his book many years ago and was told read this will change your business. There was a note in the book from who I got it from saying, now that you finish reading this, it's time that you give someone else the same enjoyment. So I went and bought 30 copies of the book and wrote the same note in the back. I found that it really just gets the relationship off on the right foot when they can hold something that is tangible after they've been dealing in the digital world. If they've already started to know, like, and trust you, and then you've given them something that’s helping their business out, that helps your business out.   Tony: That is one of the reasons why I have a book coming out for exactly that reason, because it's a great way for someone to refer me. They give the friend a copy of the book. One thing that is really important with B2B in particular, is a lot of times your success is relative to how much time someone spends with you. So podcasts are great for that, because someone's listening for 20 minutes. Imagine what it's like for a book. Someone's reading your book for two or three hours, they're really getting used to who you are, and building that know, like, and trust in place. Remember: Don't Automate The Personal Touch As much as I love automation and love data, don't automate the personal touch. It's something you should never automate. You're spending the time to talk to someone, if you're talking to them, listen to them and truly hear them. You've got two ears in one mouth, make sure that you are using them in that proportion and you'll build a relationship and you'll grow rather quickly.  So if people have gone through your different growth strategies, and there's now got their funnel full, where do you come in to be able to help people out? with making sure that your team's able to deliver on the results without watering down. How can you make sure that your team stays up to par and that they are doing what they're meant to be doing? Tony: I've been fortunate to work at many different levels in business. Six, seven-figure businesses, eight and nine figure businesses, Fortune 500 businesses. Really, the difference is, the smaller companies have no systems or process. As you get to the next level, you start to have things more systematised. So a lot of times if people are not stuck with sales or marketing, it's an operational problem. That usually comes down to the systems you've created, the automation you have, or communication systems.  Standard Operating Procedures Are Vital I started out as a solo guy saying I can do better than where I was working, and I went gangbusters. Then I realised I'm spending a lot of time doing bookkeeping and doing all the administration stuff that I didn’t like. My first contractors became full time staff members, then one of them sadly had a stroke and had to jump out of the role. It nearly killed the business because we're both working very hard. That's when I started heavily investing in standard operating procedures. This documentation made sure that the things that you can't automate can be followed exactly how you want by the meat in the seat. The same way, as Ray Kroc originally envisioned McDonald's to have a bunch of 15 year olds run your business. Auditing Your Team I understand that you do team audits to make sure that people are doing what they're meant to be doing. Tell me a bit more about how do you know if your team's doing the right thing to need to have an audit? Tony: The first thing you want to look at is do you have the right people. You want to have the right people on the bus and in the right seats. Where do you start with that? That starts with you, meaning the business owner, or the executives. You need to define your core values, your mission and your purpose, and your big, hairy audacious goals, your vision, those kinds of things. If you have a compelling vision, people will follow you. So you want to make sure that they have the same value system.  In my company, I define six core values that kind of drive who we are, how we hire and the decisions we make. The way I think about it is, do they fit your core values? Do they have the skills necessary? Do they have kind of the attributes? You don't want to have someone who is very analytical running the sales team, it probably wouldn't be a good fit. So you want to make sure all that is aligned, and then you can really scale your team.  If you've got someone setting the team's energy, you need to make sure you have the people on the bus in the right seats. I like that. I've seen in businesses that we've worked with where a gun engineer has been put into a managing role to manage engineers and it nearly kills them. They enjoy being on the tools solving the problems, not solving people problems. How Results Club Works  Tell me a bit more about ResultsClub.org. Let's say I’m trying to work out if Tony is the right fit for me, how's this going to help me out? How does it all work? Tony: Results Club is a membership, a group coaching membership, where I answer people's questions on where they're stuck. What we do is every week is we hit on different topics. So one week, it might be HR, so we bring in an HR professional. What I love is sales and marketing. So that's what I focus on. You go on the call, and you can ask questions to the expert or me directly, and really get unstuck with whatever stage you're in. It's also a great place to network with like-minded individuals. Sounds like there are multiple reasons why you want to be on there. It's going to be a stepping stone, it's going to be something that's going to allow for people to really get to that next level. Tony: Absolutely. One of the frustrations I had, as I’ve grown businesses, is I don't have the answer to this particular question. I wish I could just call someone and get that answer, whether it's something technical, or whatever it is., I always wish I had a resource to go to. I thought, well, if it's not existing out there, why not create it? So that's really why I created it. So people can use this as kind of like a soundboard to bounce ideas off of, or pretty much use them as the pseudo Board of Directors without any financial interest which is really cool. So the different walks of life people have been in, they could be anything from solicitors, accountants, and anywhere from around the world. How do you work out the collaboration partners?  Tony: So we'll have meetings where it cross-pollinates where you can ask people that are not in your industry because I actually believe that's where the greatest innovation comes from is looking outside your industry. Then we'll also have different meetings where it will be industry-specific where people can think with other people that do what they do. One of the best things you can do is go to a conference that has nothing to do with what you're in and what you're doing to learn from outside your industry. I went to one on accounting geared towards practices that needed software to manage many, many books. I went along and realised there's a product here right now I can easily integrate. They're already paying hundreds and hundreds of dollars a month for their subscriptions and we can integrate this for 50 bucks. But everyone went, oh, this is just how we've been doing this. This is how it's done. It's just about being there to think about it and using that pencil in the spacecraft instead of the pen upside down to become an innovator. Is there anything else you'd like to go through? Final Thoughts Tony: Just to circle back on what we talked about the how and actually taking action, but just to circle back on the what because that's the area that's most often neglected. What I like to do is take people through a plan. So with The Results Loop I created it in such a way where it's a planner, it's a one-page marketing/sales/business plan. We really take the time to step back and examine what you want to accomplish in the next year is really worth the time. Most people don't do that.  I used to be a professional violinist. When I was learning really hard music, my teacher would tell me to slow down to speed up. As a young kid, I just wanted to blow through the hard stuff and just get to the melodies and be lazy. What I learned is really, again, small steps, break things down to slow, and that actually will accelerate your growth and so forth. Most people won't plan though, because they're afraid to fail. They don't want to take the time, they don't know how, but planning is really one of the secrets that I found for success.  When you think about planning, if you feel those butterflies in your chest saying you shouldn't do that, it's probably the thing you think you should do. If it feels like jumping out of your comfort circle, as much as you hate it, you should definitely do it.  You've got a nice deal running for people to jump into The Results Club at a discounted rate at the moment.  Tony: Yeah, you go there and this club, it's going to be $297 a month. Before we do that, we're going to have it for a period of $97. But right now to say thank you for having me. Honestly, it's only $1 for the first two months. So it's $2 to get two months, which is eight sessions with me and my guests were literally any question you have and where you're stuck in your business, I'll answer it. How good is that. Two months, $2, it's less than a cup of coffee. That's pretty good. Sink your teeth in and it's very, very low risk, very low entry price and definitely jump across. I'm going to be jumping across and checking it out. Use the code Business Built Freedom, BBF. Anyone that has enjoyed this, make sure to check out resultsscore.com or resultsclub.org and see what Tony has got to say and sign up, see what you get out of it.

Rob Barron: In A Sentimental Mood; Oscar Peterson, Stephane Grapelli, Joe Pass: Makin’ Whoopie; Freddie Hubbard: Gypsy Blue; Ron Carter, Stephen Scott: Bye Bye Blackbird; Hank Mobley: Blues Number Two; Bob Berg, Randy Brecker, Dennis Chambers, Joey DeFrancesco: Friday Night … Lees verder → Het bericht All That Jazzz – 29 sept 2020 – part 2 verscheen eerst op Jazzpodcast.nl.

How to Work Out If You Are a Leader With Tim Spiker Josh: G’day everyone out there in podcast land. Are you a leader, a lagger or a micro manager? I've got someone here to talk to you all about the best ways to work out what it is the voodoo that you do in your business. With Tim Spiker here from The Aperio, and he's going to go through what it is and how to work that out. So Tim, tell me, how do you work out if you're a leader, lagger or micromanager? How do you make sure you're doing the right things? And you're not being under spoken, over spoken, I think or any of the other ways that you could be? Learn more about leadership with Tim Spiker at dorksdelivered.com.au Tim: I want to share a little research to start this off. But I know when you start to talk about numbers and research for some people, you know, their eyes glaze over and they say, just get me to the punch line. But for other people, it provides some background so that we know that I didn't show up on the podcast today and made up some ideas that I thought were true, it's going to be ground. So if you don't like numbers, hang in here for about, you know, 90 seconds and we'll get to the punch line. So here's the story about how that research happened. I was working for a small boutique consulting firm, and we had people for a week at a time on the west side of Pikes Peak in Colorado in the US to do leadership development with them out of doors. And we gave them a number of assessments. And we had enough assessments and our clients were asking the question, is there any connection between personality style, natural abilities and leadership performance? And because we had all that data, we could run the numbers and look for those statistical connections. And so we did, and I was excited to get the answer. And my colleague, Vanessa Kiley, she crunched all the numbers and I went into her office one night, what did we find? And she said nothing. She found no correlations between personality style, natural ability and leadership effectiveness. But I turn to go out of her office that night, I remember it vividly. And she said, but we did find something. This is a great part of statistical software, it will look where you're not looking. So we weren't looking for what we found, but it's going to look for any correlation it can. And what it found is within our leadership assessment, we had eight different areas that were being measured. And what she found is that just two of those eight areas were driving almost 70% of the variability, and two out of eight, if everything is equal, that should be 25%, and it was almost 70%. And then years later, we had 10 times the data points with 20,000 data points at that point. She ran the data, and that number went up to 77%. So the issue was, is that there were just two areas that were driving over three quarters of a leader’s effectiveness. And many years after I left the firm. I was looking at those two areas, and I said what is unique about those two, and this is the punch line. So if you don't like numbers come on back with this now, here we go. Here's the punchline. Is that those two areas were about who the leader was as a human being, who they were as a person. The other six that we were measuring were about what a leader does. And that's when it clicked with me, that three quarters, or 77%, if you want to be really technical, but three quarters of our effectiveness as leaders comes from who we are, not what we do. So, if we want to be the very best leaders that we are capable of being, doesn't matter what you're talking about a leader at work or at home or in the community, we have to work on becoming well developed human beings. And we could talk about those two categories that were the big ones, but that's the main punch line. Three quarters of your effectiveness as a leader comes from who you are, not what you do. So we have to work on who we are. Josh: Okay. So what does it mean to then be that leader? How do you find the who? Tim: So I'll give you some really specific examples here. So we can make this actionable for everybody. But the two big buckets that were the drivers were a category that we want to call inwardly sound. And another category that we want to call others focused. So if you think about, I'll just ask you, you know, Josh, if you think about a boat, if I were to say, hey, we've got a really sound vessel here, what are the things that come to mind for you, when you think about a boat, that's really sound? What kind of characteristics does it have? Josh: Sound vessel means that it's has a high level of integrity. Tim: Yeah, keep going. Yeah, keep going. Let's brainstorm a few of these. So that's a great high level of integrity in the vessel. What else? Josh: Yep. So high level of integrity. A sound vessel, if you're talking and that that is already has the prefix that we know we're talking about a boat, is that right? Tim: That's right. Yeah. Go with the boat. Josh: So if you know it’s a boat and you've got a sound vessel, I always say that it's a high level of integrity. Yeah, that's probably the most of it. Like, besides thinking about them, you know that it's going to be able to achieve the objectives that you put forward through. So if you own a boat that was not a sound vessel, it might be leaking, it could be having issues across water or whatnot. You're smiling at me like I've given you the answer you want. What’s going on? Tim: Yes, you may have given me the answer I wanted, but in fact, and gave the answer that everybody gives, which is, I can trust this thing. Like this thing is sound, it's going to get hit by waves, it's going to get hit by surf, who knows it might even get hit by a fish. But ultimately, this is a well constructed vessel that can take a beating, and still be stable. And this is what when we talk about being inwardly sound, it's exactly that. I was doing an interview a few weeks back. And we were talking about this concept of being inwardly sound. And the person who was interviewing me said, so what you're telling me the person is not a dumpster fire as a person? Like, you know what, that's probably a fair description. But the idea of being inwardly sound is that I'm secure in who I am, comfortable in my own skin. I'm not looking to my followers to validate me every single second of every single day because I'm so insecure. You get somebody who's self aware, they understand strengths, weaknesses, here's where I excel. Here's where I need some work. You got somebody who's principled you use the word integrity that falls into that category. Is this a principled person who I can trust? You got somebody who's relatively, you know, they're an emotionally healthy person. They're not swinging up and down with every move. I mean, we are living and leading in some very turbulent times right now. So you know, unprecedented is the most common word I think I hear these days. Do you want a leader who is wildly swinging back and forth with all the ups and downs that are going on in the marketplace right now? Or do you want somebody who's got a steady hand? Of course, we want somebody who's not emotionally being blown all over the place. And you want somebody who has a sense of purpose. So these are the things we kind of talked about. What does it mean to be an inwardly sound person? And these are the things then that we have to work on. This is the part of our message, the part of the research, frankly, that is a little bit out of the norm. And, you know, I went to graduate school for business, and we did not talk about this in graduate school. We talked about finance, we talked about marketing, we talked about some organisational behavior, but we didn't talk about how sound we needed to be as human beings in order to lead well, in order to provide that stable foundation that others can trust. So, that's half of the equation on the inwardly sound side, so you want to jump over and talk about the others focus side or do you have a question on inwardly sound? Josh: That makes sense. I was interested to hear what the Yin to the Yang, maybe or hopefully another cool boat analogy. Tim: Probably won't be with the boat this time. But others focused means that when I roll out of bed in the morning, to go and read in the places where I read, that it is not about me. Endeavor is not about my ego, the endeavor is not about my bank account, my next promotion, that I am here to steward something. You know, I love that word, because it means that I don't own it forever and ever, I'm here to be a caretaker of it. I'm here to move it along. I'm here to move the people along, you know, that are under my charge, that I'm here. I'm not here as the leader on high to be served, but actually I'm here to reverse that role. I'm here to bring up and train up and be about the people that I'm leading, not just about myself. So the things that we talked about there where we encourage leaders to do significant personal work, it's about being curious. So this isn't like, I don't have all the answers and I'm willing to admit that. We talked about being empathic. You know, my emotional state’s not the only one that matters in the organisation. We talked about being attentive, which I'll say on that one in particular, and more and more, as the world gets more and more distractible more and more easily, you know, easily moved. And you know, when you, on your podcast with Oscar Trimboli, he talked about the art of listening. He talked about, you know, not being distracted. With technology, it's actually becoming easier and easier to stand out as a leader if you'll simply give somebody your attention. I mean, it's kind of a sad state of affairs, but it becomes a strategic advantage. And then the last two bits in there are a Greek word Agape, which means to selflessly care for others, and it's got an unconditional nature. So it's not about how you're behaving, it's I'm going to treat you with dignity and respect regardless of how you treat me. And then finally, an idea that lots of people are familiar with, but it's kind of elusive in the human condition, which is humility. And so when you combine those things, now, you've got a leader who's not only inwardly sound, but they're showing up not for their own gratification, not for their own enrichment, but they're showing up so that others in the organization and the mission can move forward. And when you bring those two things in combination, that’s 77% of leadership. Josh: That's amazing. So I know myself I started off thinking 13 years ago when I start a business, am I doing the right thing and I was the only cog and the only person in the business so it's easy to lead yourself, you'd think. You have to have a little bit of discipline to not jump onto Netflix or the like that are some of these other distractions, but as the business has grown, you brought up Oscar earlier and definitely being able to listen and hear is very, very important as opposed to just being present, I guess, with being present in the now and hearing exactly what someone's saying and understanding where they're coming from to be able to shift what you're doing. And I guess, from what you've been saying with being a leader, you did touch on it a little bit earlier, being leaders doesn't just stop at work, it's about being a leader at home as well. And I'd imagine being a leader isn't just about a hierarchal change between yourself and other staff members, as much as it can also be a shift in focus between the family of the business and the way that you speak and deal with clients. Would that be fair to say? Tim: Oh, yes, it's 100% true, because when you break leadership down to its most core components, it's a relationship. It's a relationship between the leader and those that he or she is leading. And so when you start to think about what creates great relationships, anything that's going to create healthy relationships is also going to be a huge addition to effective leadership. So going back to those two things, if I am a stable, sane, safe person that you can count on, and then I add into that, that it's not all about me, that's great for any relationship. And so whether you're talking about work or whether you're talking about at home, I'll say one of the most gratifying things that we get through experience in the work that we do with leaders is we pause quarterly, we go through a variety of those things that we were talking about, the makeup, you know, what does it mean to be inwardly sound and others focused? We pause quarterly and say, hey, let's take a step back from the mosaic of the last 90 days. And let's take a look at what we've seen, good and bad. And I get to hear amazing stories. And I will tell you probably in the neighborhood of 25% to, you know, probably 35% of the stories that I hear from our clients don't come from work, they come from home. One of the reasons that's gratifying it's not just because we're, you know, helping to make a contribution there. But, you know, families, it's weird to talk about families in a bottom line, because it's obviously very different than a business. But there are some bottom line things that we're after in our family just happens to not be finances. And when you see greater effectiveness and greater health coming into the family, you see better results, just like in a business. And what our clients begin to understand for their own betterment and for the betterment of the people they're leading, we come at it through the context of work, because we're able to show a measurable bottom line impact in work. But the truth is, if we're going to work on who we are, we got to work on who we are. Like, this is not my work self that I'm working on, it is the whole of me that I'm working on. So whether that most obvious first bit of progress happens at work or at home, we don't care, that indicates progress for the person as a whole human being. And that's going, if it shows up at home, it's going to begin to show up at work and vice versa. So we love all of that progress, because it's helping people lead more effectively, regardless of how they measure their bottom line. Josh: How do I know? Or how do we, do you have some tool or ability to measure to understand or is it how well I am leading or other people are leading that are listening at the moment. And the reason I asked this is, I find that people are always talking about being happy on Facebook or probably the ones that need to tell everyone that they're happy because they obviously don't feel happy. Does that make sense? So how do you have a sincere self reflection on if you are doing a good job with leadership or not? How can you find your who and make sure that that who is able to be understood, so that you once you understand that that's something you want to have changed, you have to understand it to be able to change it and then migrate from that spot in your mind and your mindset and your belief systems through to the new spot that you want to be and the goal that you have? How do you work out that transition? Or how do you find out where you start out really? Tim: Yeah, in the Google age where the search, the search box wants to finish what you're typing before you even put it in there, I have a very wildly unpopular answer, which is it takes three things. And we're going to talk about depth community and time for us to really grow and who we are. And I'm going to start with the last one, it takes time. Think about the analogy that we use with our clients with our leadership model is that of a tree. And I want you to think about the biggest healthiest tree you can imagine. I mean, I'm now thinking of some of the trees that I've had a chance to see in the Botanical Gardens in Sydney, they're right next to the opera house. Those are some of the most magnificent, amazing trees that I've ever seen in my life. Josh: Ah, we can be friends! Tim: Good, good. I'm glad. Josh How long did it take those trees to become that big and that strong? It took a while. [Yeah, absolutely] There was no little matrix blue pill that the tree was given. And magically, you know, it came up. So the disappointing news for many people is that there's no tip or trick for becoming a well developed who. It takes work and time. And if I could make that different for people, I promise you, I would. Like I would wave the magic wand. But that's not how humans develop. That's not how life works. So the first part of it is understanding to really work on who we are, it's going to take time. It also takes, and we'll go back to the first part now, it takes depth. We have to be willing, and this is the scary part. And I'll just put it out there because there's a lot of people be like, you know, if I can't do it quickly and easily then I don't want to do it. But what have we ever done in life? That was a great value that was done quickly and easily, like almost nothing. On the depth part, we have to be willing to pull up the rocks and look underneath. So we're not just looking at our outward behaviors, but we're looking at our motives and we're looking at our perspectives. And we have to be able to, you know, it's not just a question of how do we come off to other people, but you know, if I'm working to be more others focused, and part of that is becoming more humble and part of being humble is an eagerness to give acknowledgement and recognition to other people. Then one of the things we want to do is, is take a look at that over the course of, we usually use about 90 days per subject and to say, I'm going to look at myself through the prism of humility, and see, do I get excited about giving acknowledgement to others when I could kind of hug it for myself? If I don't get it excited about that, look, that doesn't make you a horrible person. That just means you have space for growth, and we all have space for growth. So welcome to the human condition. We all have ways in which we can grow. But that pointed focus over a period of time, in this case, I'm suggesting 90 days for each one of these subjects, that's what we do with our clients, is to really look deeply and I mentioned that you pull up those rocks and say, what really is my motive? What really is my intent? Am I just trying to look good? Or am I actually trying to be, in this case, for this example, am I trying to be a more humble person, a person who is willing to you know, here's another thing, look at any 90 day period, and ask yourself, how many times have I said, I'm sorry, or I was wrong? You and I both know people that cannot put those words together. You know, they they get there. They're like, you know, can't say I was wrong. I can't say I'm sorry. Those are indicators that we have space to work on. So you know, you know one activities I could just keep track of that for 90 days. How many times did I say I'm sorry, how many times again, what were analysing is the condition of our hearts. We're analysing the condition because what happens is people want to bring the whole of themselves on board for people that are that are on board for them. And so this gets back to the others focused idea. So let me hit on the last thing here community. Let's say I want to get healthier. And I'm going to start a workout practice. And I say, hey, Josh, will you be my workout partner, my workout buddy? And you say yes. And the alarm goes off at five in the morning, and we're supposed to meet at the gym at 5:30. If I know you're going to be there, my chances of showing up go way up. Way up. Some would suggest as much as five times up. And this idea because this is hard work, and because it takes time. We need people around us on the journey with us that are willing to tell us the truth about ourselves in a way that won't break the relationship, and who are also willing to be a little bit vulnerable and share about their journey as well. So imagine that you had a group of three or four people and say, hey, we're going to work on being more humble over the next 90 days, we really want to become that, we're going to trade some stories and how we're working on that. And we're going to travel in this way together to encourage people because it's hard. It's not easy. It takes time. We're going to see some stuff we're not proud of, let's do this together. You find that people have a much greater follow through on the inner development of who they are, when they have community around them. So I would say those are the key three things that we involve with our clients and all the work we do. But people don't have to work with us in order to apply those three things, you know, you can go do those things on your own. Depth, community and time are essential if we're going to work on the core of who we are as people. Josh: What you said, their own community pretty much comes down to accountability, doesn't it or not? Tim: Yeah, that’s part of it. There's also learning element. Yeah, you get to learn from others as well. Josh: I know. Just only what you're saying with the gym membership. I was a member of a gym for six years. And weirdly when the card set in my wallet, I didn't lose any weight. The moment I changed gym. Tim: That is strange. Josh: I know. I was paying the same price, I changed gyms. And when there was a class to go to and they're expecting you to be the class, you've been speaking to people in the class and you have in the nicest way possible have some fun competition, you don't necessarily go hey, I'm going to do more reps, I'm going to say sorry more times in your or whatever the case may be. But you have to okay that person that there is this you're looking at their body types about the same as mine. They're about the same fitness as me. Next week, I want to make sure I'm a better person, you definitely have that community and that feeling that definitely grows. I could totally see five times as a very achievable number because you have that and that's really cool. Definitely, with being able to build that into your business, and do you have much pushback from different people within the business structure that might be old fogies, dead wood or otherwise, that they're not really interested in applying and becoming that new person that is interested in being in the back of the warehouse or the number push or whatever they're doing the Voodoo that they've been doing for 30 years, or what do you do with that? Tim: You know, not nearly as much as I would have thought, honestly. Occasionally, you get somebody that can't get over the hump of how they've thought previously and how they've oriented. What I've seen many more times, is people who are open to the research. And I think it's really important to remember that that's where this comes from. And it's not only research that I got to be a part of with this group. A few years ago, Harvard Business Review published a really telling article from a consulting firm called KRW. And what they were measuring was positive character qualities of executives and executive team. They wanted to look at the financial performance. And what they found in that study was nearly again, the five times in a company, I believe was 4.8 times return on assets from the highest rated executives and executive teams on characteristics. And I'll find that in just a second from the lowest. And so what they were measuring. This is really interesting in terms of the parallel, they were measuring integrity and responsibility, remember those two together, and they were measuring compassion and forgiveness. When somebody said somebody is measuring compassion and forgiveness from the executive suite, really, somebody is actually doing that research. I was blown away that it existed. But think about this for just a second. They're measuring executive and executive teams on those four things, integrity and responsibility, that's about being inwardly sound. Compassion and forgiveness, that's about being others focus. So the words in the research was a little bit different, but it points in the exact same direction. And so, there's other works. David Byrum, who is a consultant who works out of Sydney with Human Synergistics. They have done longitudinal studies. They have over 2 million data points. They've been around for decades, and they're cut across all cultures, any demographic split you can imagine, they have found this exact same trend in their work. They call it constructive styles. But it's the same content. And so you look at these various pieces of data. And when you start to look for it, you're going to begin to see it everywhere. And that is to say, back to your question, do people really push back against that? Once they understand that there's research behind this, and not somebody saying I had a dream and therefore I woke up one day and decided this is what leadership is really about. We weren't even looking for it. We were not looking for this. The statistical software found it. There's other places who have found similar stories. And I'll just put this as the sealer for it. If you want to go around and ask people who is the best leader you've ever followed personally, and they do that thought process and then you ask this question. Why is that person on that list? Why does that person come to mind? If you listen to the answer, the vast, vast majority of what people will say it when they answer why, you're going to hear them talk about who that person is, as a human being. I have never had somebody answer that question by saying, you can't believe how great he was at Microsoft Excel. Never. Not in the history of that question. And what's even more amazing is rarely in the business space do people even talk about profit, they immediately start to talk about the quality of the human being that was the best leader they've ever followed. So when people look at the data, and then they start to look at their own history, and they see alignment, I think many of them become open to the idea, then they start to do it, then they really see how it has worked and has been working and it's working whether they're aware of it or not. It's working all the time around them. It's a question, are you going to go ahead and embrace the fact that gravity exists or you're going to ignore it? And, of course, we want people to embrace it so they can move the leadership forward. Josh: Cool. So don't we ask the question around this time of the podcast around what's your favorite book? But I think you've got a bit of an interesting answer to that one that I think I already know what the answer is. Tell me about your book, unless it's not your favorite. Tim: Well, hopefully, I've got some other favourite books. But, I'll take you up on the question anyway. So the book is called the only leaders worth following. And what it does is it outlines the research. So that's the first part, let's understand what we're talking about. So it goes into greater depth of the themes that we've been talking about. And then it spends the rest of the book diving deeply into these various realities of being inwardly sound and others focus and how they play themselves out to create a more effective leader. And so ultimately, we want to give people not only the data, but also the anecdotes. I think we need both. I think stories help us understand data, data helps us understand stories. I think we need both. But that is the idea of the book, to help people understand the research and then see it in real life stories and begin to think about what are the things that I need to work on? What are the things that I need to do to become a more effective leader? Now there's a different readership for the book in addition to that, which kind of the title handset which is, you know, the only leader worth following. And if you're somebody that says, Look, I don't even know that I'm interested in leadership as something that I want to do. But I bet you're interested in choosing the right leader to follow. I bet because leaders have a profound impact on our day to day experience they can make life really, really rewarding and fulfilling, even when the work is hard. They can also suck the life out of us. And that's not just the work life, they can suck the whole of life out of us. And so to really help people orient towards how they evaluate the leaders they want to follow, that's another quality, that's another way that this book can be put to use. So the only leaders worth following is about unpacking what we've been talking about what we call the who, not what principle, it details the research on that and then digs deeply into it so people can really understand the truth of that 77% about leadership. Josh: What we're going to do is we're going to make sure to have a link there so that people can check that out on your website. I definitely think that sounds like a very good quality first step towards going down the path of leadership and finding out your who. Who is the leader that you look up to, Tim? Tim: Oh, my goodness. Well, there are a lot of leaders that I have looked up to over the years, and I've been very blessed to, I've been very blessed to be around some really exceptional leaders. One of those leaders is my father. My father, started a business. And I kind of watched him about, you know, one of the great lessons I learned from my father, fell into that category of humility. I would watch him interact with the top people around him, and then I would watch him interact with the cleaning staff, and it was identical. He didn't treat them any differently. And I learned, you know, learned about humility from him. I think probably for the rest of my life I'll be striving to get like halfway on that scale to where my father is. He's definitely significantly more well developed in that arena than I am. I played basketball collegiately and I played for a Hall of Fame coach here in the States named Gene Keady. He was another person who was really sound person, a quality person. And I know perhaps not a lot of folks in Australia will have heard of Gene Keady, but he's a great person to follow. Now, I've got somebody in Australia that well, not technically in Australia, but I'm going to say a name that the business community in Australia is going to be familiar with, who was very, very well known in Australia, and then recently has in the process of leaving his current position that is a bit controversial right now. But I'm going to name out this person because he has been an incredible leader in my life and he is a great example of these two things of being inwardly sound and othes focused. And that is Mike Kane, who is in the process of finishing up his post at Boral. Now, you know, I've read all the things that are in the Australian papers about Mike, and I know Mike personally, and he's been a huge influence in my life. And I'll just say that there is so much more substance than what is reported in the paper. So I'll just, I mean, perhaps the listeners aren't shocked to learn that there's more to what's being written in in a paper whose goal is to sell ads. So I'll say that. But Mike Kane had an incredible run up at the start of his time. I understand that some people watch the stock price have Boral in the last couple of years and they have some questions. And I get that around the strategy side, but as far as somebody who I would personally run through a wall for because he is those two things of been inwardly sound and others focused, Mike Kane is near the top of my list. Even though you’re going to ask me that question. And I realised that there are a variety of opinions about Mike right now flying around in the business community, especially in Sydney. But I will tell you, he is a first-rate leader. Josh: Different leaders for different reasons. Your father is a big figure, you've got Mike Kane there as a business figure as well as then health fitness and recreational stuff. I like that, I didn't know what you're going to say. So I was very impressed with that. Because when you said it earlier, it sounds like ooh, who would be my leader, I don't know Tim: Well, think about that. That's worth thinking about. Josh: I thought dad definitely, Nikola Tesla, not Elon Musk, the car guy. I'm like, no, he helped the world in so many ways with the technologies that he created. And his name wasn't even really mentioned or heard of for another 80, 90 years. And the money that he had, he died in poverty. He wasn't lavish with the money that he got, and he didn't want war. And so you'd go to several countries and give them the same presentation. So he was funded by lots of countries that no one had a different, more unique approach to be able to jump into war. So I thought Nikola Tesla would definitely be up there for me and that's as high level humility. And dad has always been there to teach me very much what you're saying. It doesn't matter who they are in business, everyone's at the same at the end of the day, just blood and bones. And we need to be able to have that knowledge that everyone's here for the same amount of time. We all live the same way, and they be there and everyone has a story and it doesn't matter who you're talking to, you should not talk down. You should make sure you're always there and present to hear what they're all about. Tim: I'll encourage you with this and maybe some folks who are listening, maybe they've done this, they started to do this exercise with us as well, who are the best leaders that you've ever followed? And you begin to think about for many people and family members and coaches and teachers at young ages are folks that especially influences earlier in our careers, as you think about who those people are, and you begin to maybe even make a little list of the whys. Why did that person make it on your list? I'll encourage you to do something that will bless you, the listener, as well as the other person is call them up and tell them, write them a note. Tell them that I was asked this question, and you came to mind and here's why. That kind of stuff in life is priceless. Don't miss that opportunity. You will never be sorry for letting somebody know that they came to mind, that that person came to mind when they were asked who's the best leader you've ever followed? Josh: I love that. That's fantastic. And when I started the podcast many, not nearly two years ago, I thought, who would I like to have on the podcast? And I thought of the people that really changed my mind and changed the way of my thinking. Are you familiar with Bob Berg from the go giver? Tim: I'm not. I'm not. Josh: Bob Berg from The Go Giver. Fantastic book that I read that goes through and describes how to make sure that you're giving more than you're receiving and you're doing the things the way that business should be done. And it's not all just about numbers. And the other one was by a guy named Dr. Larry Little, Tim: You did have him on the show? Josh: I did. I had them both on the show. I reached out to them, and I said you've impacted the way that my life has worked, and the way that I've done business, and I've bought your books many times as gifts for clients because the readings have truly influenced me in the direction that I've gone and I thought I'm going to ask them like they're not gonna say yes, they got better things to do with their time. And they both said, sure, I'd love to be on the show. That was my American accent. And it was fantastic. Tim: I'm not even going to try an Aussie accent because it would be awful. It would be awful. So, you had them on and they both came on and you got to do those interviews. Josh: Both came on both go to do the interviews and very, very blessed to be able to have them on the show and be able to hear one on one what they were all about. And I thought, no way would this Nikola Tesla is going to be harder to say I really like his leadership skills, I have to do some ulterior method. Tim: That would be a creative interviewing process. If you think about what Dr. Little talked about. He talked about servant leadership. And he talked about the question of why are you leading and that leads us right back to that others focused piece that we were talking about earlier. He He's on to onto that part of it that's so very important. So yeah, I'm not as familiar with Bob Berg, but Dr. Little's interview with you, yeah. Josh: If there's anyone out there in podcast land that's keen to hear a bit more information, Tim has been nice enough to give us a link, theonlyleaders.com. If you jump across there, he's got a fantastic opportunity for you guys to have himself and his team deep dive in with 20% off for your digital journey through them. Is there anything else you'd like to go through on that offer that I haven't quite covered off on there? Or do you want to jump into a bit more detail on what they're looking forward to seeing in that? Tim: Yeah, well, you know, in the internet space, you have to be very clear on what the website is, right? So in terms of, you know, you punch it in to the search, you're like, oh, I hope it's available. I hope it's available. So what's really important about what you said is the only leaders, you got to get THE, and so theonlyleaders.com. And you mentioned the 20% off we take leaders on what we call journeys. You can imagine given what we've talked about, I keep talking about how hard and difficult and challenging it is. So we thought, well, let's just call it what it is. It's a journey. And it's challenging. As we take leaders on that, we do have the 20% off there for your listeners. So what they do is they would put in a promo code there. And if you put in the BBF, for the name of your podcast, then that will lock in when we get those digital journeys ready to go. And then also, if you're not interested in buying anything, we certainly want to be of help regardless of whether somebody's buying something. So you go to that same website, you can sign up to get a free copy of our study guide that goes along with the book. I suppose now that I say that then I guess it's only valuable if you buy a copy of the book, but you would also receive other free material that we're putting out as well. So there's opportunity to just sign up to be a part of the email list and get some free information, free content from us that we're producing as well. Josh: Tim, I've loved having you on the show. And is there any other questions you had for me or our listeners, I can only answer for me though. Tim: You can only answer for you. Well, you know, I might just go with a rhetorical question that parrots back with Dr. Little says, and that is if you're a leader, why are you leading? I mean, and that is, and I mean, to me, that's a question to think about. What is the purpose of my leadership? Is it just to enrich myself? Is it just to make money? Is it you know, what is it? Is it just some of those things? And look, there are people who are successful at making money, successful in their businesses without having kind of a profoundly positive answer to that question. However, what I would offer as we close out and think about that question, for all of us to think about, why am I leading, is that if we're not able to get to a spot in our life, where the answer to that question has something to do with others, we will never truly know what our full potential was. And I don't mean that in like an esoteric out in the universe kind of way, I actually mean that at the bottom line. Even at the bottom line, you'll never know what your potential was, so long as you're only in it for yourself, because we don't get that discretionary effort out of people. if we’re there for ourselves, they're well aware of it. No matter what words we use, no matter how we try to cover it up. And so why are you leading? Yes, perhaps there's a fulfillment question that lives within that question. But there's also hey, what's possible? What could you and your family or your organisation, what could you see if the answer to that question was, well, part of the reason why I'm leading is for the sake of others, for the sake of what they get out of being under my leadership. So it's tough to answer those questions honestly, because we want the answers to be really, really nice. And really, really positive. But we have to be honest with ourselves if we're really going to grow and develop. So I put that question, the final question is perhaps not one to answer today, but to sit with maybe for the next couple of weeks. What if you were to take a piece of paper and just put it somewhere where you saw it repeatedly that said, why am I leading? And you put a little energy into thinking about that, and challenge yourself to think about being more inwardly sound and others focused. Josh: That's brilliant. I'll be having a bit of think about it myself. I've got a quote wall that that I have there and that'll be getting added to it so that I can make sure to continue thinking about the who and the why. That's really good. Anyone out there that's been listening, if you have enjoyed this episode, make sure to jump across to iTunes, leave us some love, give us some feedback, and stay healthy, stay good. And thank you very much for being on the show. Tim. Tim: Thank you. Really, really great to be here with you.

Eric Malzone is a podcasting machine with over 600 plus interviews on three different podcasts. He's also a crossfit master, used to own a couple crossfit gyms. He's competed in crossfit games and he is really a major influencer in the fitness and health industry. *Episode Highlights* *Eric* [00:04:34] I wish I had a mentor earlier on that. Show me that. But I did. And so I just got the first job I can take, which was a sales job. And I sold recruitment services. And for a period about nine years, I sold a lot of things. I sold radio ads, I sold real estate finance, I sold legal publishing. And, you know, as the years went on, I got pretty good at it and made a decent living doing it. And there is definitely advancement opportunities. And there is kind of a moment around 07, 08, where I was sitting in a a national conference for our company and I was looking around and I just started my mind, started to wonder, what if I stay here and actually just presented on something as well? And I was thinking, man, I stand here. What's going to happen to me in the next ten years if I stay in this corporate track? And a couple things. I realized that I'll continually drive my sales managers or whoever my V.P., whoever. It is crazy because I don't do things the way other people do them. *Eric* [00:09:24] Well, why don't we go? Great. Let's do it. Why don't we go move to a bunch of mountain towns? So I was like, oh, I love you. Great. Let's do it. You know, with trials and tribulations and net gain, the business is sold and exited successfully from those poor little cash in the pocket. Nothing life changing, but allowed us for the next chapter of our life. So we started hitting the road. We went through the Northern Sierras, up through Oregon, up through Washington and up to Vancouver Island, start coming back down with the goal of spending the winter in Whitefish, Montana. So we made it there barely by the winter, had a rental. *Ari* [00:13:23] That's awesome. So this is a shorter kind of more like your blitz, right. So I have three kind of questions that I'll that I'll ask you about. But you've interviewed now, around 600 people. There must be some kind of theme, too, to those interviews. Everybody's in the fitness industry. So what is the overriding theme that you've seen both as far as obstacles as well as what it really, really works like nitty gritty? This works and it works a lot vs., you know, trial and error. So kind of give us a little bit of fear for all the fitness enthusiasts and trainers and people in that industry. What things have you seen as overwriting, you know, similarities between all of your guests? *Eric* [00:15:14] I mean, I mentioned to you over a three year span, I had four businesses I would consider non successful. Right. They made money. They're profitable, but not to. My standards were successful. But that's OK. I just keep on marching on because I know it brings me one more failure closer to success I want. So I think that's freedom is people who have a good relationship failure tend to be more successful in the long term. Hands down, flat out. No questioning that. *Ari* [00:15:41] So Fail Forward Fast is a statement that a lot of people have made in the self-improvement and entrepreneurial movements. And the faster you fail forward, the further you're going to get anyway. So you're on cheaper. Forward use. You say you've had four failed businesses, but because of your ability to pivot and adapt, you've been able to make those failures into successes in life. Right. So tell me, what are some of the successes that you've seen from some of your clients, some of the people that you've been able to coach? *Ari* [00:18:27] So, you know, it's kind of interesting because I relate what you just said back to some of the broken system in health care and fitness and life, which is where a lot about procedures versus results. Right. And so the more we think that, the more we do. Well, the the better we should get as a result. But if we're trying to get south and we go one hundred miles north. The result is that we just did a whole lot of extra work. Going in the wrong direction. So it wasn't the procedures that mattered. It was where we were going. The goal that we were trying to achieve. So that's what that reminded me of when you were when you were saying efficacy versus efficiency, because so many times a business man, person who's trying to lose weight or anywhere in between get healthy in any way. There's so many procedures that we try in order to try to not do the hard work of doing the thing that's going to get us the goal right now. So how many quick fix pills can you try before they fail? When you could have been done, had you just put a little bit more effort into the planning and the processing of of that goal, right? *Resources and Links* * *https://level5mentors.com/* * *https://www.futureoffitness.co/* * *https://www.facebook.com/eric.malzone.7* *https://www.fitnessprofessionalonline.com/author/emalzone/* * *https://CreateANewTomorrow.com* * *https://www.facebook.com/arigronich* *Full Transcription* *Ari&EricMalzone1.mp3* *Ari* [00:00:01] Has it occurred to you that the systems we live by are not designed to get results. We pay for procedures instead of outcomes, focusing on emergencies rather than preventing disease and living a healthy lifestyle. For over 25 years, I've taken care of Olympians, Paralympians, A-list actors and Fortune 1000 companies. If I did not get results, they did not get results. I realized that while powerful people who controlled the system want to keep the status quo. If I were to educate the masses, you would demand change. So I'm taking the gloves off and going after the systems as they are. Join me on my mission to create a new tomorrow as a chat with industry experts. *Ari* [00:00:40] Elite athletes thought leaders and government officials about how we activate our vision for a better world. We may agree and we may disagree, but I'm not backing down. *Ari* [00:00:50] I'm Ari Gronich and this is. Create a new tomorrow podcast. *Ari* [00:00:59] And welcome back to another episode of Create a New Tomorrow. I am here with a good friend, Eric Malzone. *Ari* [00:01:06] He is a podcasting machine. Over 600 plus interviews on three different podcasts. He's also a cross fit master, used to own a couple cross fit gyms. He's competed in crossfit games and he is really a major influencer in the fitness and health industry. So I welcome Eric. I really appreciate you coming on and tell us a little bit about yourself and how you got started and what made you become you. *Eric* [00:01:39] Yeah, thank you. All right. And first of all, I didn't say this prerecording, but you look amazing. *Eric* [00:01:45] I haven't talked to you or seen you in, like, a year, year and a half. And, man, you look vibrant, healthy. You've obviously dropped a couple LB's. And I just want to bring that up to the audience that you've had quite a transformation yourself. *Eric* [00:02:00] So I just want to acknowledge that you look really good, man. *Ari* [00:02:03] Oh, thank you so much. Yeah. One hundred forty two pounds. *Eric* [00:02:08] I feel like I want to interview you now, but I guess I'm the one on the seat, right? *Ari* [00:02:12] Yeah. Today I've. I've been on your show. I've been on two of your shows. Fitness Splits and your future fitness. Now we'll do your new show actually. So but yeah. Go talk about. Talk about yourself. Bragg a little bit *Eric* [00:02:27] Yeah. Yeah, man. Well, thank you for that. I appreciate the platform and I always go back. *Eric* [00:02:32] I've never been across the games. I never qualify for those. I was kind of local competition guy. What I would call the perennial fourth place finisher who never made the platform. So I'll just start that. But yeah, my story, man, I guess, you know, tried to keep it too condensed, will form. But I've. I'm originally from Northern California, so I grew up in the Silicon Valley before. It really was a Silicon Valley to do it myself. I'm forty three now. So when I was born 76, I hadn't really done anything was orchard's. I got to ride my bike everywhere. It was easy. And then all of a sudden tech. Right. And then. All kinds of different migration into the valley, which really booms. I mean, give you an idea numbers. My dad bought the house and I was born for a little over one hundred thousand. When I looked on Zillow the other day is worth three point one million. So talk about significant change in an area. So I grew up there. I've been. I got into swimming competitive swing at an early age, mainly because I had really bad asthma. So it was the one sport that really strengthen your lungs. Loudy, breathe clean air. And it's really good for me. But I took a liking to it. I end up being a competitive summer for a long time. And more importantly, that springboard me into the sport of water polo at right around age 10 or eleven, which I played for over 20 years through high school, through college, on club teams after that. And so I've always been. Athletic, right? Always want to be part of a team that's part of my nature. That's part of my background and I'm grateful for that because it really did really improve the quality of my life. It still does today. So after college, I went to school back east. When I came back, it was nineteen ninety nine. The dot com bubble had just burst. So that coveted job at any dot com was no longer available. *Eric* [00:04:21] I see you laughing because you remember what a case study that was. Right. So I kind of it was tough. I couldn't find gig. I didn't know what I want to do. I didn't really understand entrepreneurship yet. *Eric* [00:04:34] I wish I had a mentor earlier on that. Show me that. But I did. And so I just got the first job I can take, which was a sales job. And I sold recruitment services. And for a period about nine years, I sold a lot of things. I sold radio ads, I sold real estate finance, I sold legal publishing. And, you know, as the years went on, I got pretty good at it and made a decent living doing it. And there is definitely advancement opportunities. And there is kind of a moment around 07, 08, where I was sitting in a a national conference for our company and I was looking around and I just started my mind, started to wonder, what if I stay here and actually just presented on something as well? And I was thinking, man, I stand here. What's going to happen to me in the next ten years if I stay in this corporate track? And a couple things. I realized that I'll continually drive my sales managers or whoever my V.P., whoever. It is crazy because I don't do things the way other people do them. *Eric* [00:05:30] And also, I didn't really like what I saw myself down the road as far as health, as far as enjoyment of life, as far as chasing a paycheck. And it just it dawned on me, I realized, hey, I got to start I got to start figuring something out. So I started doing a lot of things. I start testing for fire departments, start looking at how to start a business. All these things. And serendipitously, in 2008, I got a text message from an old college teammate, and his name's Trevor Boehm, who's doing magnificent things now. And it just said, hey, man, do you want to open a gym? And he know and I've been doing Crossett for a while at Jacqueline's grandson's gym. Kristen Laine is only in fitness in San Francisco. He had been doing Crossfit for a while and he Petron Extreme and L.A. Fit at L.A. Crossfit and he and I just sat there and his back in T nine texting, remember that? So it wasn't like a flat board. So I was like I had a beer. I remember as I was in San Francisco, I had a beer and I wrote back. Yes, this is it. This is this is the opportunity I how do I get to work with a friend to build something in an industry that's growing? I get to do something that I really enjoy. And so we pulled the trigger. I picked up everything, left San Francisco, but everything in a trailer drove down to Santa Barbara, California, where we designated was a spot. We wanted to open the gym because back then it was a wild, wild west. Everyone was putting their stake in the ground of different territories. And, you know, I've never been to Santa Barbara. I didn't know anybody in Santa Barbara, but it seemed like a great place. Right. Seen on TV shows. And so we opened this little thing called Crossed the Pacific Coast is an eight hundred square foot studio. And this was in 2008 09. *Eric* [00:07:12] So once again, it was like another, you know, economic crisis we are going through, which, you know, we didn't have much money. We were bootstrapped completely. No banks were loaning us money, that's for sure. So we did everything kind the old fashioned way. And this was before really social media took place. Right. So we just started walking around, introducing ourselves to people or getting to know other local businesses, trying to spread the word. And you get one client and two clients and three clients. And over a period of a year and a half was pretty touch and go. But as the economy picked up, Crossett start to get popular, the phone started ringing or ferral start coming in. And we grew and it was great. It was a really exciting ride. And over a nine year span, what I believe is probably going on the more the premier Gym's on the central coast to California Crossfit affiliates and. *Eric* [00:08:02] It was going really well. *Eric* [00:08:03] You know, I think I was investing in another jam that was opening. Was helping guide that process and then 2016 head and. It was rough, man. We had, you know, over a span of a year. It started off with a good friend, suicide to us being pregnant and losing the pregnancy. Lay in that kind of. Turns out wrapped up are a chance to have a family of our own with our own kids. My wife's father passed away at the age of 62 of a heart attack just done over at the end of the year. Our dog died. *Eric* [00:08:39] So it's just a really poor year. And through all that stress and struggle, because there is a lot of it is very dark. Something changed. My chemistry changed. And I call it like, you know, it went from, hey, let's do some things. Let's do this thing some day, too. What if we did it today? So when I came home one night and I told my wife, Hey. We always talk about living in a mountain town, right? You're from. She's from Brazil. Like you want to learn how to ski. *Eric* [00:09:09] Right. We talk about all these things. What if I sold the businesses and. And we just we found a mountain town move there. And she's like, first of all, are you effing with me? Because I know how much this business means to you. I'm like, I'm not. *Eric* [00:09:24] Well, why don't we go? Great. Let's do it. Why don't we go move to a bunch of mountain towns? So I was like, oh, I love you. Great. Let's do it. You know, with trials and tribulations and net gain, the business is sold and exited successfully from those poor little cash in the pocket. Nothing life changing, but allowed us for the next chapter of our life. So we started hitting the road. We went through the Northern Sierras, up through Oregon, up through Washington and up to Vancouver Island, start coming back down with the goal of spending the winter in Whitefish, Montana. So we made it there barely by the winter, had a rental. *Eric* [00:09:57] And, you know, over the next two or three years, we kept going to other places and coming back, coming other places, coming back. And now we're we're very excited say that we plants roots here and we're gonna be here for a bone at home. And it's it's been a really exciting ride. *Eric* [00:10:13] And as far as business on that side of things over last year has been really interesting. And you've been kind of caught me in critical times, too, which is interesting that start out the digital marketing agency with my buddy Doug went OK. I think we both realized that it was a bigger task at hand and we didn't quite have the right formula. So we disbanded that. And I started a couple of mastermind groups and started a online slack community for fitness entrepreneurs, did a bunch of different things. But what I always started doing, it wasn't intentional. I've actually been doing it for 10 years was was coaching entrepreneurs and business owners started one started two very casual agreements like, hey, just pay me when you can or don't pay me at all. But I loved it. And it took a little bit of noticing to realize that that's actually what I really enjoy doing. And when I cross my travels up through British Columbia, I came into contact by chance and through a mutual connection with a gentleman in Canada trucco who owned a very successful he's been a very successful entrepreneur, bunch of successful exits, been coaching gym owners, hundreds of gym owners. And, you know, I was happy to be in the same town. He had his mount home. And when my someone said, hey, you should look up, Ken. Yeah, maybe I will. And ten minutes later, I got off that conversation. I got a text like, Hey, it's Ken, you should come over. I was like, What? This is nuts. So I did. And I came over and hung out his house for a while. We drank some bourbon. We talked about fitness and our stories and what we wanted to do, road some four wheelers, and really kind of bonded and decided that, hey, at some point we're going to work together. *Eric* [00:11:56] I'm just not sure what that looks like yet. And took about six months to figure out what that looks like. And now we're full fledged and level five mentors and it's growing. It's great. We're we're doing one on one mentoring for entrepreneurs. We're doing consulting and advising for for larger brands. And it's really exciting. We're starting to bring on new associates now, too. And of course, we didn't mention this. I've also been doing a little bit of podcasting. *Ari* [00:12:21] The podcasting the thing that you've been doing is no small thing. *Eric* [00:12:26] Yeah, it's just. *Ari* [00:12:28] You have three. *Eric* [00:12:30] Yeah, I have three. Too active future fit is still active. *Eric* [00:12:34] We're about to not. We're knocking on the door of 200 episodes. I did the fitness blitz radio, which was shorter, 50 minute interviews did about 360 of those. And now I just kicked up the Black Time and podcast this month, actually just did the official launch for it. So that's first month. It's going to be pretty good. I'm pretty happy about that, but I love it, man. It's funny because I don't even think about it as work. I just enjoy it. It's my favorite part of the day. I could get on conversations with people like you and just talk forever and it just doesn't feel like work. I guess I don't even worry about the numbers in my shows. I really like to focus on the learning that I attain, the natural curiosity that I'm blessed to have, and the relationships I get to form with my guests as well are really important to me. So yeah, man, I've done a lot. Almost six hundred total. *Ari* [00:13:23] That's awesome. So this is a shorter kind of more like your blitz, right. So I have three kind of questions that I'll that I'll ask you about. But you've interviewed now, around 600 people. There must be some kind of theme, too, to those interviews. Everybody's in the fitness industry. So what is the overriding theme that you've seen both as far as obstacles as well as what it really, really works like nitty gritty? This works and it works a lot vs., you know, trial and error. So kind of give us a little bit of fear for all the fitness enthusiasts and trainers and people in that industry. What things have you seen as overwriting, you know, similarities between all of your guests? *Eric* [00:14:25] So are you talking in the context of, like, business or what gets success for, like, the end consumer in their fitness goals? *Ari* [00:14:32] Yeah. Mostly the business side. *Eric* [00:14:34] Business. *Eric* [00:14:36] Well, everybody gets stuck. You know, I think we all get stuck in doing the things that keep us busy and never really get lost. Occasionally we'll get on track with things that are productive. But that that's a big thing is is getting stuck. I also think, you know, speaking overarching entrepreneurial ism is that someone's relationship is critical to advancement. That's just not a non entrepreneurship. That's even in one's fitness, even in one's life. Failure is the learning process. It's not to be necessarily sought out, but it's. *Eric* [00:15:11] Don't be afraid of it, like if you're just going to fail. *Eric* [00:15:14] I mean, I mentioned to you over a three year span, I had four businesses I would consider non successful. Right. They made money. They're profitable, but not to. My standards were successful. But that's OK. I just keep on marching on because I know it brings me one more failure closer to success I want. So I think that's freedom is people who have a good relationship failure tend to be more successful in the long term. Hands down, flat out. No questioning that. *Ari* [00:15:41] So Fail Forward Fast is a statement that a lot of people have made in the self-improvement and entrepreneurial movements. And the faster you fail forward, the further you're going to get anyway. So you're on cheaper. Forward use. You say you've had four failed businesses, but because of your ability to pivot and adapt, you've been able to make those failures into successes in life. Right. So tell me, what are some of the successes that you've seen from some of your clients, some of the people that you've been able to coach? *Eric* [00:16:22] Yeah, yeah. I think on that, I think the first thing. *Eric* [00:16:31] That people need to focus on is how they manage, first of all, understanding. Thinking about how you think it is a big thing. *Eric* [00:16:39] How do you approach problems? Because you're always going to run into problems. And, you know, Ken and I actually just just talked out of this this particular topic yesterday. So it's fresh in my mind. As you know, I I always look at the way I prefer to do business because I'm very lifestyle oriented and fitness professionals will understand this. What is the minimum effective dose for business? Right. What is it that you can. What is the how do you get the result you want with a minimal amount of work and effort and time? *Eric* [00:17:09] And that means you got to think you got to think on that. You don't just get do. People will always associate busyness with hard work and productivity. *Eric* [00:17:19] It's not the case. And that's been a model for my life, is understand difference between efficacy and efficiency. Efficiency means just like how many things can you do per hour efficacy as well? What's the end result? Right. If I can pick up the phone to make one important phone call every hour and that gets me closer and I want to be versus 50 phone calls in an hour and maybe get me where I am. You know where I'm going. That's right. And I think that's the thing. And where you got to focus on. Which means that you guys spend more time thinking than doing. And you've got to focus on the win. W I n what's important now? What is the most critical thing in my business right now. And that thing usually solves one of two things, which is a who or what. So understanding that. You know, I think that Abraham Lincoln, if you give me six hours to chop down a tree, I'll spend four of it sharpening my ax like that's that's the kind of thought process you need when you're building your business. Like, hey, let's pump the brakes here. What if. What kind of collaboration can I search for? What kind of system can I implement? What is it that I need right now? And then how do I solve it? *Ari* [00:18:27] So, you know, it's kind of interesting because I relate what you just said back to some of the broken system in health care and fitness and life, which is where a lot about procedures versus results. Right. And so the more we think that, the more we do. Well, the the better we should get as a result. But if we're trying to get south and we go one hundred miles north. The result is that we just did a whole lot of extra work. Going in the wrong direction. So it wasn't the procedures that mattered. It was where we were going. The goal that we were trying to achieve. So that's what that reminded me of when you were when you were saying efficacy versus efficiency, because so many times a business man, person who's trying to lose weight or anywhere in between get healthy in any way. There's so many procedures that we try in order to try to not do the hard work of doing the thing that's going to get us the goal right now. So how many quick fix pills can you try before they fail? When you could have been done, had you just put a little bit more effort into the planning and the processing of of that goal, right? *Eric* [00:19:57] Yeah, totally and all. Here's one thing I believe whole heartedly to be true is that no matter what, in any kind of business or whatever you're in, relationships come first. If you focus on strong relationships and being a person who adds more value than you take in return, you're going to see success. If you just that basic principle in life, Ray, like always be seeking add more value than you take in return. It's from Bob Berg and the go getter who he's now become a friend of mine. And I think that's if I was gonna go back and say, hey, what's the fundamental thing that would be? Leads you to success would be a relationship of failure and in focusing on relationships first, because you never know where to go. *Ari* [00:20:37] Absolutely. Well, you know, I really appreciate you being on. *Ari* [00:20:41] I'm going to ask you same thing I ask everybody at the end of the conversation is give us give the listeners three actionable steps that somebody can take today, tomorrow to implement in their life that will move them forward, even if it's just a little bit. But we'll start that process of moving somebody forward. *Eric* [00:21:02] Yeah. I guess if there is one that I would start with is had that uncomfortable conversation that, you know, you need to have. Because it is a weight on your boat that is dragging you down. Every day, whether you know it emotionally, physically, physiologically, do something. *Eric* [00:21:27] Find what you truly enjoy. Pursue it every day and know how much sleep you need and get that every day. *Ari* [00:21:38] Awesome. Sleep is very important. *Eric* [00:21:41] Everything. *Ari* [00:21:42] It's it's incredible how, you know, how often do you hear some of these big wigs say things like, I only need four hours of sleep, two hours. *Eric* [00:21:52] Nonsense,. *Ari* [00:21:54] And then you'll see them heart attack and crash a year later. You know, and sleep, we recognize, is probably one of the most important things we can do for our physiological health. And our mental health keeps us from sleeping for two days. And you'll find out who they really are. Right. *Eric* [00:22:13] I mean, my know, my wife and I have never had kids, but when I see the transition of when people have their newborns, it's like I trying all of you right now, I'm going away to your kids four or five. So I'll see you in a few years. *Ari* [00:22:29] Awesome. Well, thank you so much, Eric. I really appreciate you coming on. And this has been another episode of Create a New Tomorrow. Look forward to having you guys join us again. Thank you so much and have a good day. *Ari* [00:22:45] Thank you for listening to this podcast. I appreciate all you do to create a new tomorrow for yourself and those around you. *Ari* [00:22:52] If you'd like to take this information further and are interested in joining a community of like minded people who are all passionate about activating their vision for a better world, go to the Web site, createanewtomorrow.com and find out how you can be part of making a bigger difference. I have a gift for you. Just for checking it out. And look forward to seeing you take the leap. And joining our private paid mastermind community. *Ari* [00:23:16] Until then, see you on the next episode.

Bob Berg, Randy Brecker, Dennis Chambers, Joey DeFrancesco: Friday Night at the Caddillac Club; Randy Brecker, NDR bigband: Sozinho; Sonny Stitt: Easy Does It; Martin Wind, Philip Catherine, Ack van Rooyen: White Noise; Martin Wind, Philip Catherine, Ack van Rooyen: … Lees verder → Het bericht All That Jazzz – 1 sept 2020 – part 2 verscheen eerst op Jazzpodcast.nl.

Paul Carr is Professor in Popular Music Analysis at the ATRiuM, University of South Wales, in Cardiff. His research interests focus on the areas of musicology, widening access, the music industry and pedagogical frameworks for music related education – publishing extensively in all of these areas. He is also an experienced performing musician, having toured and recorded with artists as diverse as The James Taylor Quartet and ex Miles Davis saxophonist Bob Berg. His most recent books are an edited collection for Ashgate (Frank Zappa and the And: A Contextual Analysis of his Legacy (2013)), a monograph on Sting (From Northern Lights to Fields of Gold, published in 2017.

Abey Lincoln, Bob Berg, Accordion Orchestra, Gilbert Becaud, Bill Deraime, Champion Jack Dupree, John Mayall, Flora Purin, Bob Brozman, Molly Johnson, Bill Warton....

It was an honor to talk with one of my favorite musicians and biggest musical influences, Gary Husband. In this conversation, Gary talks about his journey from early gigs as a teenager with the Syd Lawrence Orchestra, to 36 years of working with Allan Holdsworth, to working with John McLaughlin and the 4th Dimension, and more. Gary also shares his thoughts about “success” and the difference between waiting for opportunities versus creating opportunities. Be sure to check out Gary’s website and his newly launched VideoCast education videos. They’re amazing! http://www.garyhusband.com Gary Husband is one of a rare breed of musicians in that his expression is divided equally in his capacity as a drummer and a pianist and keyboardist of international repute. His classical roots, his quest and development in the improvisational, jazz and jazz/fusion areas – not to mention his tenure in the pop, rock, funk and blues circuits – are all evident inside Gary’s distinct and far-reaching musical personality. His solo album and DVD output has also reinforced his status as a critically acclaimed writer and arranger in the contemporary music world. For close to four decades Gary has worked alongside a vast and eclectic range of celebrated musicians including John McLaughlin, Allan Holdsworth, Jeff Beck, Jack Bruce (Cream), Gary Moore (Thin Lizzy), British pop/funk band Level 42, Billy Cobham, Al Jarreau, Mike Stern (Miles Davis), John Wetton (King Crimson), Chris Squire (Yes), Andy Summers (The Police), Steve Hackett (Genesis), Robin Trower (Procol Harum), and with producers Sir George Martin (Beatles), Trevor Horn (Grace Jones & Art of Noise), Quincy Jones (Michael Jackson), Jerry Hey and James Guthrie (Pink Floyd). Further associations and performing/recording credits include his work with Randy Brecker, Jan Hammer, Jerry Goodman, fusion/jam band Gongzilla, Germany’s NDR Bigband, Soft Machine, Maria Schneider, Christian McBride, Eddie Van Halen, Dean Brown, Bob Berg, Nguyên Lê, Joe Lovano, Charles Tolliver, Bireli Lagrène, Peter Erskine, Ron Sexsmith, drum n’ bass protagonists Lemon ‘D’ and Dillinja. As an internationally established drum clinician he has performed alongside Dennis Chambers, Vinnie Colaiuta, Terry Bozzio, Billy Cobham, Simon Phillips, Omar Hakim, Ricky Lawson, Todd Sucherman, Paul Wertico, Denny Seiwell and Bernard Purdie, and most recently has been developing a series of motivational videocasts in drumming. His alter-ego as a pianist/keyboard player brings an extra dimension to his musicality at the drums. Indeed, he has been the keyboardist & second drummer in John McLaughlin’s 4th Dimension since 2007. Gary continues to devote a substantial proportion of his time recording and performing worldwide across many styles of music.

How Speakers And Experts Can Write And Publish A Book For Social Impact Interview with Jeremy Jones Jeremy C. Jones, a proud military veteran, is also a family man and entrepreneur who lives in Paradise Valley, Arizona. His accomplishments include being a four-time #1 Best-Selling Author on Amazon, hosting the popular podcast “Ideas & Impact,” and founding and serving as CEO at Jones Media Publishing.     Read the Interview Hugh Ballou: Greetings, it's Hugh Ballou. Welcome to this episode of The Nonprofit Exchange. This little interview will be packed with some ideas we hope will be useful to you. Today, we have Jeremy Jones, who comes to us from north Scottsdale, Arizona. Jeremy, welcome to The Nonprofit Exchange. Tell folks a little bit about you, why you're doing this, and your passion. Jeremy Jones: Absolutely. Thank you so much for the introduction. I appreciate it. A little bit about my background. I grew up in southern California and went into the military at the age of 18. I was stationed on an aircraft carrier for four years. Just to give your audience a reference of time, when I was getting ready to get out of the military was during the September 11 attack, 2001. I was a part of Operation Enduring Freedom. I was in the military during that time and shortly got out after, which was March of 2002. I moved here to Arizona, where I have been living and working of about 17 years now. Over time, I got my Bachelor of Arts degree. I started working of a company, working for myself. At the point where I had transitioned to fully working for myself, I was looking to get an edge on not only just the competition, but to set myself apart because I felt like I was really good at what I did. I authored a book and saw how it helped open up doors for me to get speaking engagements. I helped one of our clients be able to publish a book as well. That is where I developed a specialty of what we do with book publishing. Right now, I currently have that program. It's all we do. It's my primary business. Jones Media Publishing is the top rated book publisher for coaches, consultants, speakers, and experts to help them publish a book that can be used as a tool to get speaking engagements and new clients. I am so passionate about this because a book can be a tool to help an expert share their message that is impactful, share the story of the charity, nonprofit, or organization, to share the reason why they do what they do and the principles behind it, to help them reach an audience that are outside of their sphere of influence. Hugh: That's really great. I published my first book in 2007. It's called Moving Spirits, Building Lives. It's a church musician as a transformational leader. It's how I pivoted from being a conductor into organizational leadership. The conductor takes a bunch of singers and transforms them into a choir, transforms the choir into an ensemble, transforms people's lives. In church work, in the orchestra, it's the same kind of thing. I teach people how to build high-performing teams. I self-published and went to a church music conference. Nobody knew me. I had a bunch of books. There were 600 people there, and I sold 100 books. All of a sudden, people were quoting me, and I was a celebrity because I was an authority on a topic. Now, it took me 40 years to write the book, 30 days to put it on paper. So I sent myself a daily regimen and outlined it and wrote it. Miscellaneous chapters. I wrote the ones that flowed easily. The fist chapter I wrote was “Managing Time.” I wrote about it, so I have to do it. I can tell you that was a business card. The book was an open-door business card. People are really impressed that you have a book. I have had several other people quote my books in other books on the topic. That was my basic premise on transformational leadership. I have done other books and courses. It was really me putting on paper. The process was clarifying for me. What do you find is most helpful? We're talking to clergy and nonprofit leaders and their teams. I do experience they have lots of stories to tell, but they don't know how to get them out there. We think we published a book and it's a bestseller, so we're going to be filthy rich. That's not exactly the purpose, is it? Jeremy: No, not necessarily. So we always start with the foundation. A lot of times, when someone is referred to us, they come to us for three primary reasons. One is for contribution. They have a message that is important to them; they want to get it out to as many people as possible. The second reason is to have it be a tool to get clients for their business or speaking engagements, which furthers the message about what they do. The third reason is for credibility and authority. The book serves as a purpose to position you as an authority, a specialized expert at what you do. Whenever someone comes to us and says, “I have a book, but I feel like I'm stuck,” which is common, we start with the main purpose of the book. What is the purpose of the book for you? The whole structure and the outline of the book can be determined to serve that purpose if we know the reason why the author is writing the book, and who they are writing it for. You'd be surprised how many people don't think through that process. That's what we're very good at. That's what we work with each of our authors on. We develop a profile of who the book is for, what we need to cover within the book. We help them structure and outline their book properly. I will give you an example here based on your question. We had one author who wanted to be a public speaker. Inside of her book, she didn't mention anything about her having the ability to speak, or that she has even spoken. And she had spoken. What I recommended to her, because she was pretty far along, is within the book, rather than telling a bunch of random stories, she told a very specific story how she went to go speak somewhere, what she said impacted the people in the audience, and what happened as a result. A real quick story. Doesn't need to be very long. Only needs to be a couple of paragraphs. Because she told that story, it illustrated the point that she is a professional speaker. It demonstrates that she speaks, and people get a positive response by her speaking. Guess what a meeting organizer wants when they want you to speak? A good response from the audience, and for the audience to do something with what they learned. They want their speaker to perform to their audience and bring value to their audience. There are certain things we can do with the outline based on the purpose. You asked your question about stories. Depending on the purpose, depending on the structure and outline also depends how much of those stories or what stories even to make sense to include. Hugh: Before people melt down and say that's too much work, let me unpack a couple things. I found it very empowering laying it out in writing. I had cleared a month to write my first book. Those other books were written piecemeal through blog posts or other things I had put together. You have to be careful if you do it randomly so it has continuity. Having a good editor. The thing that occurs to me is a lot of churches and nonprofits don't consider branding. What you're talking about is your branding. Who are you? Who is your audience? How do you show up with that audience? What is your brand image? I had a brander publish a book called Twist. Her publicist contacted me and wanted an interview on my business podcast. During the interview, I had her book out. We were talking about putting a twist on your brand. I asked her, “How did you find me?” She said, “Your brand really stood out: the conductor that teaches leadership. That sets you out above everybody else.” If you're having trouble in your charity raising money, getting volunteers, maybe your brand isn't clear. If people aren't coming to your church or synagogue, there may not be a clear brand image on what they can expect or who you're marketing to. What are they going to experience when they get there? Why should they come? Any of those things, do you help people sort that out? Or do they need to come in with a brand ready? Do you help them decide who they are and how they want to show up in the world? Jeremy: That's what we help each of our authors and clients with. It starts with the structure and outline of the book first. Determining what is included in all of the chapters. We do a lot of research on book titles. The title is an important component of the book because that is the first thing that potential readers or audience members at an event see. When they see you're the author of X book, that's a determining factor to represent who you are. If you have a book about purpose, like Purpose-Driven Life, you know that's what the author is representing and talking about in their book. If you have a book called Family History Secrets, they are all about the secrets of their family. The title of the book does represent the message and what the author is all about. All of those things need to be considered with the end in mind. That's why I reference quite a bit with our members, because we coach our members through the entire process, from a blank Word document to published book, is we always do what Stephen Covey said in his famous book, Seven Habits of Highly Effective People, is begin with the end in mind. We always look at the end in mind for the purpose and the title. Hugh: It sounds awfully hard. I did everything myself. I went and found a printer. Actually, I had pitched my first book. Instead of making a dollar, it cost me a dollar, and I made $13 selling the book. They said clergy wouldn't buy it, but most people had clergy. I put music notes on my cover. My name was big on the cover. I don't know if I would redo it. If I feel like I want to do that, I would redo another type of book. All of that stuff. I am looking back and thinking, I wish I'd had somebody like Jeremy Jones guide me through the process. It was difficult. I had somebody proof it who didn't do a good job. My first printing was full of typos. That is a credibility issue. Jeremy: It is. What we do is we have the entire process outlined in three phases. That's how we are basically a guide, guiding people through the process so it doesn't ever feel overwhelming. We have divided our unique publishing process into three primary phases. Phase one is what we call the create or foundation phase. That's everything related to who the book is for, the purpose of the book for you, getting the book structured and outlined properly in a simple and systematic way, getting the book written in a time-effective manner because we know most of our authors or members are not writing the book three hours a day. They have a certain window of time they can allot outside of their business or profession. We are sensitive to that. We realize it does take an amount of time, but we want it to be as efficient as possible for each of our members. We have some programs in order to do that to help keep the writing efficient, providing editing along the way to provide feedback and insight for the author. That's all phase one. Then it goes to our team of editors to edit it properly so that the author doesn't have to deal with any of what you just mentioned. Where we have had people come to us and say, “I tried to do this myself. It's full of typos. I need to get it done right.” Our model is that traditional publishing house level of quality, but each of our authors retains full rights to their book. Everything I just mentioned is in phase one. Phase two is everything related to what we call packaging it. Packaging it as a product. Professional book cover design. The layout for the paperback book. Amazon and Kindle ebook formatting. Those are the primary three book formats. The third phase is the book release. When we first start our authors and they are thinking about their release, what we do is help guide them. Let's do phase one first. Then we move to phase two, then phase three. That's what we do is help facilitate each of those steps along the way so there is never any guesswork. Hugh: That's important. My clients in launching and growing an organization, people don't know what to do next. They do things randomly, which is not productive. It sounds like what could be a complicated process, you have streamlined what to do next. Is there a lot of I think what holds up a lot of people is they say I have to carve out time to do all this writing. I'll do that next year. It's the I'm going to wait until the perfect time. I will do it when… the famous excuse. Why should people wait? Can they get started? Is there a different way to put words on paper? Can they dictate them and have someone transcribe them? Are there options? Jeremy: There definitely are options. When we are in the writing phase, if the author wants to dictate what they have written, we have a unique process around doing that. It all starts with making sure everything is organized properly. If we have a book structure in place, if we have the outline in place, when the author is dictating something, it's not random. What creates a high expense for editing, the editing process completely multiplies itself and becomes expensive, when the editor has to go in and restructure and rewrite the developmental edit of everything. What we recommend is to do it in bite-sized chunks. Chapter one is typically broken into about three or five subparts. If the author is going to speak their book and transcribe it, they only focus on chapter one, point one. Then chapter one, point two. Then chapter one, point three. They are only talking about this one thing for a short period of time. That can be transcribed and cleaned up because it's focused, and it doesn't need this entire reworking. That piece dramatically deceases the time. Another thing is the reason that most people take a lot of time to write their book is because they don't have everything structured from the beginning. What a lot of our authors do is prior to them working with us, is they get an idea and are excited about turning it into a book. They get committed to it. They are on fire about it. They see the impact. They grab their laptop and start pounding away at the keyboard, writing that story and this story. It's a bunch of stuff they are typing out. Then they get to the point where they go, “Wait a minute. Should I include this in chapter one or four? Maybe this should be later in the book and this should be earlier.” They find themselves for five hours taking this and moving it here, taking this and moving that there, and rewording it. That process is frustrating and time-consuming. Our unique process we have developed is to help the author develop a proper structure for a book based on industry publishing standards to get it all structured first and then fill in the gaps. The way I like to illustrate this is when you think about a sculptor that is sculpting a big heavy sculpture. If it's big and heavy, they don't take a giant glob of clay, plop it there, and start doing fine detail. That's what people do with writing a book. They don't write it immediately in fine detail. What a sculptor does is they develop a wire frame of the body of the sculpture, and then they build the mesh. The mesh represents the body of it. Then they put on the clay, which forms the fine detail. If you do the same process when writing a book, first you look at the structure, which makes up all the chapters. Then you look at the chapters, which makes up each of those components for a properly published book. But you get to the writing once that is developed. You are cutting your writing time by a fifth; you will have a fifth of the time it takes to write in my experience. Hugh: There is always this fear of the unknown. I've had people tell me that they have done a series of blog posts and written the book and build excitement as they launch the book. People have read the blog and still buy the book because it's all in one place instead of strung out into a series of articles. That sounds like a good way to lay it out and think through it and get some real-time response. Do you have a reading on that? Jeremy: Sure, we've had authors who have done that. We've had authors who have done that with writing. If your style is you're more comfortable with writing, that's a great way to do that. Get to the exercise of writing and putting out blog posts and getting feedback. That's a great way to start. We have had another author as well who does it through audio forums, the course of a podcast. We'll have a chapter he wants to talk about, stories he wants to share, through the course of the podcast verbally. He is talking through the content that he wants to include in the book. That is a great exercise as well to speak out the story. Then you relisten to yourself telling the story, and you can very easily type it out, have it transcribed and cleaned up. Sure. Doing that process is a great exercise because you can get some feedback from people. See the response, the engagement, who leaves a comment. That's a helpful way to do that. Hugh: One thing I notice is you talk about the title. The title makes me stop when I go in the bookstore. All these books. What first catches my attention is the title. Not only the words in the title, but how it's laid out. Then I pick up the book, and I look for an index and the contents. If it's just a bunch of boring copy, that's a downer for me. I respect books that are laid out with some highlights, some images. I had mine with some little breakout highlighted paragraphs with tips throughout. I look for specific things that say to me it will be an interesting journey when I read this book. The titling is wordsmithing, but the rest of it, the cover appearance, the appearance of the title, and the book, what are the factors that encourage people- I'm talking about a physical book now. What are some of the things that make the book attractive so a person would want to pick it up and buy it? Jeremy: That's a great question. The first thing is the book title. The primary title, and the subtitle. I always encourage authors to create a compelling subtitle. The primary title should basically encompass the main thing the book is about. The subtitle should give the readers some additional information to help clarify what the book is all about. That's the first thing. The image of the book should be simple. Some of the best-selling books are simply all typography. Typography means it's all text. The title of the book should be clear and easy to read. In most cases, no script. Real scripted fonts are a bad idea because of readability. You want it at first glance to be easily read. Then the cover has pleasing design. The very next thing, you imagine if you are in a bookstore, is you flip the book open. The book should have a well-written book description on the back of the book, which teases or creates curiosity for the potential reader to let them know what's inside the book. That's on the physical book. On the Amazon book listing, we recommend to most of our authors who want to include it is you want to tease to the potential reader what's potentially in a variety of chapters in your book. Topic #1 would be chapter one. You would let them know what they would get out of each chapter in some bullet points. Giving those bullet points to that potential reader is giving them some insight as to what is in the book. The nice thing about Amazon as well is they have the ability if you are getting the book online to do a Look Inside and see the table of contents. What we find in most cases is the first line of defense is the book cover. Then it's the back, which is the description on the back of the book or in the Amazon book listing description. Then once when they are inside the book, it's the table of contents. That right there also lets you know you need to have a well-written table of contents that also informs the reader as to what is in the chapter. Those should also be well-written. They are almost like many titles of your book. They are titles of your chapters. That's what I recommend. Hugh: I threw up a cover. This is my fourth book. It was one of the imprints for the United Methodist Publishing House, which has since closed. They did this attractive cover. It was an anthology, so I had famous people on the front and endorsements from the back from two authors of Chicken Soup. We made it to the second print. What was a mistake was the cover doesn't have the subtitle. It was Stories of Transformation by Leaders. I didn't realize until after I had released it that it didn't have it there. That was a liability. To your point, it looked interesting. They had an artist do it, so I went with it. I do find that I look for what it's really about. The other thing is picking the right categories. With Moving Spirits, Building Lives, it's #2 in the transformational leadership category. I don't know how it got there because that was mostly by accident. I tried intentionally to get this one to bestseller. Just wanted to say I did it. I didn't make a lot of money, especially if you go through a regular publisher, you don't get paid until you get that advance back. Speak more about the artistry of design and how, this subliminal message and attraction thing that goes on to entice them to grab it. Once they grab it, that's half the battle, wouldn't you say? Jeremy: I would say so, yeah. Grabbing their attention first, yes. Once you have their attention, then it's the book description that takes them to the next piece. The title leads to the subtitle leads to the description leads to the table of contents, which leads them into the book. If they feel like the book would bring them value, that's when they make the decision to buy the book. Nonfiction books, the value in most cases is something they would learn to improve their life. About 80% of the books we publish are nonfiction. The value to the reader for fiction books is entertainment. Getting them outside of their own reality and their mind to imagine this outside world as entertainment. That is the value you bring to them. A lot of fiction authors don't consider that, but they have to market it that way when they are looking at writing their book description. How can you paint the picture of the value you will bring to this reader, which is capturing their mind and imagination? Hugh: I'm positioning a book as part of the overall marketing program for a nonprofit. Is that okay? It's a marketing tool. There are lots of reasons, but for the purposes of where I'm going with this. It's part of the awareness. It doesn't differ for an entrepreneur running a business. Like leadership, the principles are the same. I'm a speaker, too. Speaking itself is not a sustainable revenue source. You get paid, and it's gone. What we want to do is have back of the room material. You want to have books, courses, and other things you can offer people, which is a secondary flow of revenue. A lot of nonprofits have a lot of resources, their own and those of others who provide value in the space they are operating. Talk a minute about how a 501(c)3 can use a book to monetize, to bring in revenue. Jeremy: That is a great question. To answer your question, the way we have seen this work best, because of our model, we have a traditional publishing house level of quality. The author retains full rights, and they earn 100% of the royalties, minus the printing cost of the book. In that situation, where we've had two paths here, number one is the expert or influencer would write the book from their perspective, teaching something, sharing a message, and the nonprofit is mentioned within the book. The sale of the books would go to raise funds for a 501(c)3. You could sell a bundle of books to a company. When they buy books, the profit of books goes to the nonprofit. That is one way. Another way we have seen several of our authors do is the author runs a business themselves, or they are a speaker. But the nonprofit is the sponsor of the book. The nonprofit is mentioned on the back of the book. A portion of the proceeds go from the sale of the books toward the nonprofit. When the author is promoting the book, they can say, “A portion of the proceeds are going toward this nonprofit.” People like to contribute to causes or businesses that contribute to causes. There is a lot of joint venture opportunities that could come from that as well. The 501(c)3 could have donor lists. A list of all people who have donated. They could send a message to the donors saying, “We have partnered with this author. The proceeds are going back to our nonprofit. We think our audience would love this book. If you buy this book, proceeds go.” There are different types of things you could do within the marketing to split the proceeds or all of the proceeds because the author gets paid to speak or a back-end to the book where they are not so concerned about the profits of the book. This can be good. But they get paid on coaching clients, business services, things like that. Hugh: I have also said there are purpose books that teach people about particular things, how to get out of poverty, topics like that that explain to constituents. I live in Lynchburg, Virginia, where we have a high poverty rate. There are lots of initiatives about poverty. Getting them food, housing, and clothing does not raise them out of poverty. It's the mindset. The mindset takes us to a very different place. My material is helping people reframe their thinking. I spend a lot of time reframing the thinking for nonprofit leaders. I have seen occasions where a sponsor buys the back page. It's a helpful book for a certain segment or purpose. They give it away. But it has the sponsor message. They will buy 10,000 books. The company itself uses it for a marketing tool, and there is a mass distribution. Is that a scenario you see much? Does it really work? Jeremy: To a degree. I would say the most important thing is the sponsor, or the one representing, is in complete alignment with the audience or the reader and the values of the company. With your example, we publish quite a few books for health and wellness professionals or health coaches. I would never recommend they have a big soda company for obvious reasons because they can't condone drinking soda. Hugh: Different brands. Jeremy: And the purpose of the product as well. Coca-Cola, Dr. Pepper, they are not bad companies. It's just a drink. But it's not ever recommended by that particular person. If a health and fitness trainer wrote a book and they wanted to have a dietary supplement be a sponsor, perfect alignment. The supplement provider could email or promote or Facebook ads, whatever they choose to do, to promote the book, and it also tells them in the book how to take the supplement, which the trainer recommends. There is consistency happening there. I always recommend looking at, in most cases, there is, there is some sort of consistency you could create, and there is a company out there that would see that as alignment for their brand. Hugh: It's the principle I was trying to illuminate there. If their brand is compatible with your brand, and there is value for both brands. Jeremy: I'd say so. Hugh: It's not magical finding someone who wants to do that. Jeremy: On that note, I also do recommend to not make obvious blatant advertisements on the book. When someone normally gets a book, you wouldn't see a blatant advertisement. But marketing is something that we're very focused on with the book. We help with the launch. We are focused on joint ventures. There are easily things you can do to give the reader more value and subtly promote the other company. Using the example of the fitness trainer. Within the book, the fitness trainer talks about using this particular protein supplement. The company is mentioned several times. The author could mention a guide that talks about 50 smoothie recipes to use this supplement with, and they download this guide with these recipes. That company is mentioned, and there is a link you can go to to order this supplement. There are things you can do to not make it an advertisement, but an added value for the reader. Hugh: It's only fair. You have several books. Book Publishing on Demand, Power Authority, and Lead Flow. Those are on Amazon? Jeremy: Yeah. Hugh: You can also find them on JonesMediaPublishing.com. Then you have a podcast. AskJeremyJones.com/Podcast. What kind of things do you talk about on your podcast? Jeremy: The podcast is a lot of fun. We just published our 169th episode. The show is called Ideas and Impact. We interview authors, speakers, and subject matter experts about three big ideas you feel could be really impactful for people if they applied them into their lives, either on the personal side or on the business side. We have interviewed people about relationships, marriage, parenting on the personal side. On the wealth side of things, business growth, marketing, sales, things like that. And on the health side, we have talked about health and fitness, weight loss, all things. It's similar to like a TED Talk. You go there to listen for something insightful that you can immediately put into action with your life. It's been a lot of fun. Hugh: I am sorry I didn't know about your podcast, but I do now. Is there anybody on the horizon that will be exciting? Jeremy: John Nemo is on the line-up. He is a LinkedIn expert. Teaches people how to optimize their LinkedIn profile. We mention John David Mann, who is the co-author of The Go-Giver and also Bob Berg, who co-authored it. We interviewed Ivan Meisner from BNI, the largest business organization in the world. That was an incredible interview as well. We've had a few high-level celebrity-type people. We have Hugh up and coming. That's a given, Hugh. Hugh: I have been having back problems, but I had a shot today, so I'm a new man. Which new man I am. I am eager to find out more. I am going to listen to it. Jeremy: You can get all the episodes at AskJeremyJones.com. Hugh: Jeremy Jones, you are a real wealth of information. We had an author last week, Scott S. Smith, who has written 1,800 leadership articles for Investors Business Daily of all places. Leaders want to know about leaders. It was a powerful interview. I look forward to sharing some things with your audience. This has been helpful. I am reliving my journey of writing a book. I will say to people I spent 40 years in church music ministry. One time, I did a pivot and said, “I am a transformational leader.” I repositioned myself. I went from having my back to the audience as a conductor to facing the audience as a speaker. That was a physical 180-degree transformation. The book was a way for me to be clear on my message. Once I started writing, I found out I knew a whole lot of stuff that was valuable to people. We are in the third printing. To keep the price down, I bought a whole bunch. You can have a print book, but you can do it on demand. You can print a few. You can print a bunch. What are some of the options when you publish a book? Jeremy: We recommend to start with the print on demand option to get the process going until the author has enough established where they can hold some books on hand, which is a good idea to have some on hand. In most cases, because we run a printing and distribution facility, we can print on demand pretty quickly for our authors. We have one author just recently about a week and a half ago did an event with 200 people. She let us know, “Hey, I am doing an event with 200 people. I am going to need 200 books at this address.” We print them, package them up, ship them to her event. Within about five business days, they can be printed. We can fulfill and do that on demand. For higher quantities of books, make sure there is a good reason to have a higher quantity. You can get some price breaks. We can do that as well. Typically, what we do is start with the paperback. That's established. The author knows their printing pricing. We can work with that as well. Then we have the e-book version. There is no hard cost there. Once we finalize the paperback and do the release, a few of our authors like to have a hardback version. We do have printing facility capabilities to do that version with a dust jacket, which looks really nice. The printing cost is a little bit higher, but we have worked it out where we can do it on fairly low quantities. We can do a couple hundred books for a reasonable cost. Hugh: Good to know. There is the paperback, the hardback, the e-book, and the Kindle book. What about audiobooks? Are those valuable? Jeremy: Those are valuable. We provide some training and resources of how to get that up and going. We don't provide the services to do that. There is three options. Some of the authors want to speak the book themselves, which we usually recommend as the best option. But they have to have capability to go to a studio, record the audios, and have it cut properly for Amazon ACX, which is Audible's program for audiobooks. The second option is you can hire a voice actor and pay them up front. You still retain your side of the rights, and you get the royalties from Amazon directly. The third option is you can hire a voice recording artist and split the royalties with them. That's all built into there. You can choose the royalty option you want. We provide some resources. If the author wants to do an audiobook, we guide them on what is the best option and how it works. Hugh: That was the audiobook from Barefoot Winery. They were our guest a few weeks ago. They had a whole drama team that did the book. It was stunning. They didn't spare any cost. They sold the winery. They are marketing experts who accidentally got into the winery business. I never thought about getting a drama team to produce the book. It was a story. That was powerful. They helped nonprofits raise money through their activity with the winery. The book was out there to say this is an idea for you. It's been a bestseller for quite a while. Jeremy: I like that. It makes sense. Hugh: A lot of people do creative things. Books are not dead. I was talking to somebody the other day about how good leaders read. People at the top of their game read. There is no variance to that. They read the same books again over time and mark it with a different color marker because you will see different things when you go back. On my bookshelf, I have a lot of Kindle books, too. Somebody was telling me a physical book, you absorb better. Do you have an opinion on that, whether physical books are better than e-books? Jeremy: I am of the view that everybody learns differently. When some people learn something new or when they relax, they like to look at the words on a physical paper. I like to do that, too. I like to look and jot notes in the margins or write things down as I'm going. Total focus. If I have a book I want to totally focus on, I will get a paperback. I find that's the case with most people. When you just want to take a book with you, I have a Kindle app as well on all my devices, I like to have e-books as well to have books I can reference. E-books are great for that, to have a library of books you can carry around with you everywhere. Audiobooks are popular right now. We are starting to get more involved with that, with our clients. That's a great medium for when people are busy. A lot of business owners listen to audiobooks now. When you're driving and commuting places, you can listen to audiobooks. You can't read while you're driving until we all have self-driving Teslas, which I don't know how many years that's out. For right now, we're not reading while we're driving, so audiobooks are a great option for that. I think it depends on how you consume information. I agree with you. I don't think paperbacks, even though we have all these capabilities in different mediums, I really don't think that they're going anywhere. Hugh: I agree. *Sponsor message from Wordsprint* Jeremy Jones, what do you want to leave people with? Jeremy: For anyone watching or listening, if you have had a dream and a desire to write a book, we have many people say, “I just wanted to write something, to inspire people, to share a message with people.” A lot of people think that contacting a publisher too early in the process. I need to get further along. I need to write out my ideas. I need to get to some point before I explore that with anyone. I think the earlier, the better. That's what we're here for. On the foundational process, of making sure all the things work together to meet your objectives for a book. Some people, I say, “Hey, I think this is a great idea for a book, but not now. With where you're at and what you're doing, wait until you have this set up or this timing is better.” A lot of it is timing. That's what we do. We do a free book strategy session with anyone who would like to explore the idea of a book, how it can integrate with your organization, how that could work. We'd be happy to explore that. Also, I run a free Facebook group for the podcast called Ideas and Impact. If you go to AskJeremyJones.com, there is a Facebook icon at the top. Click on that, and you can join our free group. I am happy to answer any questions you have or explore the idea with you. Hugh: Jeremy Jones, this has been a delight. I have published lots of books, but I have learned a lot of new stuff today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Solutions From The Huddle - Bob Berg by Titus Bartolotta

Nate Morton & Sean Halley talk about cool hangs, sad bastards, drawing musical blood, amphibian consumption and much more!

Craig discusses the latest on the debate over auto insurance reform in Michigan with Susan Demas, editor at Michigan Advance.  Plus, Craig talks about the loss of Bob Berg, who was the longtime spokesman for the late Coleman Young.   

  Dave Goodman holds a Ph.D. in Jazz studies from the Sydney Conservatorium of Music, and is the recipient of numerous music awards. He has performed in national and international ensembles and toured with prominent jazz musicians on a regular basis for over two decades, appearing on over 40 albums. He is an active educator, and is widely recognised for his wealth of wisdom and knowledge of jazz drumming, and music studies.   In this episode Dave shares his experiences with Bob Berg, and what it was like to discover the world of jazz-fusion music. We also talk about the nature of learning, what it means to be a dedicated student, and how one can move through the learning process in an optimal way. Dave refers to the essay ‘The Road To Graceland’ by Robert Fripp as a way of explaining his philosophy of music and philosophy of life. We also discuss transcribing music, Schoenberg harmony, drummer Gordy Knudtson, and Dave’s album Trioflight – as well as many other things!     The Dave Goodman website: https://davegoodman.com.au/   Dave Goodman on YouTube: https://www.youtube.com/c/DaveGoodman   The Dave Goodman Facebook page: https://www.facebook.com/dgoodmanmusic/       Listen to all episodes from the Andrew Lake podcast on these platforms:   Podbean: https://andrewlakepodcast.podbean.com/   iTunes: https://itunes.apple.com/au/podcast/andrew-lake-podcast/id1439388762?mt=2   Spotify: https://open.spotify.com/show/36T6M5UiOt9E35U6faNQUi   Twitter: https://twitter.com/LakePodcast   Youtube: https://www.youtube.com/user/JonoLakeside       You can find other podcasts that feature Dave here:   https://soundcloud.com/thedeconstructeddrummer/episode13     https://thegiglifepodcast.podbean.com/e/episode-14-dave-goodman/       Read The Road To Graceland by Robert Fripp (as discussed in this episode) here:   http://www.mackandtim.net/tim/fripp-graceland.html      

As a boy in Detroit, Michigan, Rick Margitza’s mother asked him “do you want to hear a recording of your grandfather playing cello”? Then she put on the Charlie Parker with Strings album. After hearing Charlie Parker play, Rick knew that he wanted to be a jazz saxophone player. Margitza’s paternal grandfather, a Hungarian Gypsy violinist, taught him to play the violin at the age of four. His father also played violin with the Detroit Symphony Orchestra (and recorded on classic Motown sessions). So it was almost inevitable that Rick would be a musician, and he was drawn to jazz. He loved the sound of what he calls “the white Jewish tenor player” school of playing: Michael Brecker, Steve Grossman, Dave Liebman, Bob Berg and (apparent honorary Jew) Jerry Bergonzi. Rick bounced around from music school to music school in his 20s, and ended up in New Orleans playing on the local scene and finishing school. He was thinking about moving to New York and wondering if it was already too late for that. His childhood friend and future record producer Matt Pierson (see Episode 5) encouraged Rick to make a demo tape before making the move, Rick obliged. That demo tape ended up moving a lot of history. Pierson played the tape for the president of Blue Note records, Bruce Lundvall, who signed Rick to a contract based on what he heard on the tape. Pierson also played the tape for Tommy LiPuma (see Episodes 33 and 69) who in turn played it for Miles Davis over the phone, and Miles hired Margitza on the spot based on what he heard on the tape. What was on that tape? Here Rick tells the story of what happened next, what it was like to be thrust into the jazz limelight overnight, working with Miles, moving to France, dividing the octave and choosing the right note. Thanks for listening. If you enjoyed it, please leave a review on iTunes and consider supporting the podcast on Patreon! And now you can also listen to the podcast on Spotify!

"Nobody cares what I do, they care what I do for others"   Jason Leenaarts is a podcast host of the fantastic Revolutionary You!, a gym owner and writer. In this episode, we delve into his past as it contains some brilliant lessons I think we can all learn from. He's come from a place of being a drug addict and we chat about what this phase of his life has taught him and how it's shaped the coach he is today. He's also had his facility for just under 10 years and is still doing 10+ PT session days - if you follow him on social media you'll know this as he posts pictures of his clients constantly, which is another topic we also discuss!   There is an insane amount of lessons and stories in this and I'm confident any trainer will be able to take something from Jason's journey.   Books Endless Referrals by Bob Berg   www.jasonleenaarts.com www.revfittherapy.com (FB)www.facebook.com/jason.leenaarts (IG)www.instagram.com/jasonleenaarts

Today I'm returning with Part 2 of my chat with Laura Fuentes, creator of MOMables, food plans for moms. In this episode, we talk about how to sell to moms by being a giver. Laura proves that by being helpful, you can grow a hugely successful business. Also, don't miss all of Laura's favorite marketing mentors. You're going to love this! Resources: MOMables LauraFuentes.com Marie Forleo's B-School Food Blogger Pro Go Giver Gary Vaynerchuck Amy Porterfield Derek Halpern Lewis Howes The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript –How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) Intro: [00:00:03] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hey everyone. Welcome back to the show. I'm still in my echoey Airbnb. So I'm going to make this short. But welcome back, because this is part two of my interview with Laura Fuentes, where we talk about how she nurtures her list, how she provides value to them, and how she sells to them. So without further ado... here we go. Jillian: [00:00:35] So let's go back now to your newsletter and how you build a relationship and how you ultimately sell to people. How to build an authentic relationship with your audience Laura: [00:00:43] Yeah. So if you're listening and you sell anything, like at some point in your blog you may want to create like an ebook or course. But also I feel like selling includes when you work with a brand and maybe you're doing a promotion or discount. Laura: [00:01:02] And they can seem very forced and awkward to say, "Buy this," or "Try this," for a lot of people. It feels odd. You have to kind of rethink the relationship that you have with your audience. Laura: [00:01:16] Which is what your original question was is how do I really form that and so when people come to my list -- Jillian: [00:01:23] But I just want to interrupt for one second. Definitely get on her list. Right. It's MOMables.com But that way people can get healthy meals, but also see how you do it because I think you do it so well. Laura: [00:01:39] Thank you. Yeah. Either you go to my website LauraFuentes.com or momables.com You get the same on-boarding experience. Laura: [00:01:50] So and also you know like a lot of brands, you get to think of this as a brand. And I think of Momables as my food brand. But at the same time people see my face all the time. Right. It's a real person speaking behind the brand. Laura: [00:02:06] And so most people think of growing their list as a way to send them the new blog content every week. Right. So somebody opts in, you offer some kind of freebie, and then you give them the freebie when they sign up and then you send them the blog posts that are happening that week. Laura: [00:02:26] But what you have to rethink is that that is a very automated and impersonal process. I used to do it like that and I learned that that really didn't build a relationship. Send a series of email so your audience can get to know you Laura: [00:02:40] I felt like my job was to, once people opted in, was to send them a series of emails where they got to know me and what I'm all about. Laura: [00:02:53] And then after that after they kind of go like OK. So she's got kids, she works. Here's her most helpful content, here's her best recipes. Here's some downloadable freebies from a series of emails. Then I send them my weekly newsletter. Laura: [00:03:10] Because I've just started doing that a couple years ago maybe two years ago and the relationship that I have with people is so much stronger than because imagine like you know if you signed up this week and you get my Sunday newsletter and I'm telling you how I just bombed this week or something, you're like What is she talking about? Right. Laura: [00:03:34] Like you don't even know that I have kids. You don't have a perspective of my life. So before I send them on my newsletter I create a series of emails where people received some of my best content, the most helpful content, and some free downloads. Laura: [00:03:52] I send them to my videos so they got to see me and get to know me on video and then I send them what's happening this week. Jillian: [00:04:00] Got it. So it's like a welcome series. Laura: [00:04:02] Yes. It's a welcome series. Jillian: [00:04:05] And how many emails are in your welcome series? Laura: [00:04:05] I believe there are nine. Jillian: [00:04:07] OK. And do they come out once a week or? Laura: [00:04:10] They're timed. And we still I think we're still a/b testing. But basically it's like the download after you sign up and then there's another one that day and then two days later, and then three days later, and then five days later, and then day seven, and then day eleven or twelve. Using email to build a deeper connection with your audience Laura: [00:04:42] You know so like they're staggered right. You know basically it really, imagine it as you and I just met and the first time we were at the coffee shop. And I'm like, Oh look I got an extra coupon. Here's a dollar off of your coffee because I got an extra one so you know, she's nice, she's helpful. That's your freebie, right. Jillian: [00:05:04] Yeah. Laura: [00:05:05] And then while we're waiting for a coffee drink, at the end of the bar, then you and I are like, Oh so you would probably thank me for your coffee or the coupon, and then I'm like also what are you doing here. Do you work around here? You know, it's kind of like get to know me, and you're like "oh I'm visiting my..." oh you're visiting the area, then check out this restaurant on the right, that's me being helpful to you. Laura: [00:05:30] And then after that, it's like you know, we move on to, oh well next time you are in town, let's grab coffee again and you're like, oh I'm going to be or I'm still here for a few more days. Awesome, we'll get coffee again. Laura: [00:05:47] So there's kind of the same way you would naturally develop a friendship with someone that you click with. Right? I do that via email. Some things are helpful, some things are freebees tangible items. Laura: [00:06:01] Think of it as a coupon, even though I don't give out coupons, but there are tangible things that people can use right away. But for the most part, and all of that what that creates is them understanding my life, and what the content that I'll be sharing on my blog is all about. Jillian: [00:06:19] So OK, so now I've gotten through your welcome series and now I am in your weekly emails. So talk to me about them and how you're sharing your content for the week. Jillian: [00:06:32] You're sharing about your life and then how do you sprinkle in "Hey, if you're stuck figuring out what to pack for lunch or what to make for dinner. You can check out my meal plans." Jillian: [00:06:47] And how often are you selling that? Laura: [00:06:49] Not as often as I should. From a marketer's perspective, from some people's perspective more often than I should. You can't please everyone. Laura: [00:07:04] OK I'm going to answer your question, and then I'm going to make a very important point on this. The short answer is that now I have a sales series where it's almost like here's the problem. It's like a sandwich here's the problem, here is where you want to be, and here's how you're going to get there. So my meal plan is the solution. Laura: [00:07:27] So that could be from a picky eater... I mean you know it doesn't matter what it is but it's a separate series of emails, separate from that Sunday email. The Sunday email doesn't mention the meal plans because I am a meal planning company and that is what you know. Laura: [00:07:53] At the end of the day, like that's one of the products that I sell. And I feel super strongly about meal planning as being the solution to relieving stress in the kitchen, to feeling better about yourself because of the foods that you eat, and it's feeling better as a parent because you are providing good nutrition. Laura: [00:08:17] So honestly, I have no problem telling people that if you're not meal planning, you really are doing yourself a disservice. Laura: [00:08:29] Because being unprepared does not give you the opportunity to feel your best. And planning is the way to achieve whatever mealtime goals may have for you and your family. So honestly I had to make a mind shift. Laura: [00:08:47] I feel so strongly about it for my family. Why not share that as much as I could. So some of the email I do mention, hey this is what our meal plan people are going to be eating this week. If you want to grab the recipes you can go here. Changing your mindset from selling to being helpful Laura: [00:09:04] So sort of give them a preview. But they have to buy a meal plan in order to get the five recipes that done for you and your shopping list. The meal prep sheet so you really do get a lot of value for two bucks a week or less. Laura: [00:09:19] So I kind of had to get out of my mind that I was selling. I am not selling I am being helpful. Jillian: [00:09:27] Yes! Laura: [00:09:27] It's just that planned help costs money. You can DIY yourself a remodel of your house on Pinterest or you can hire somebody like an interior designer to cut the work for you. Jillian: [00:09:40] I like that. Laura: [00:09:42] So I don't feel like I'm selling, but of course there's people on my list who are like, "I just want your free content so you could just stop selling to me." And I'm like OK well then you need to unsubscribe, because I do sell a product that helps thousands of families. Laura: [00:09:58] So if it's not helpful for you, you can come to my website. Of course I don't say these things but you have to be prepared to not be liked by everyone. Jillian: [00:10:07] Yes. Laura: [00:10:08] That's OK. Jillian: [00:10:09] Yes. Yes. And there are people who do expect your content for free. Laura: [00:10:17] And that's ok but not in my newsletter. Like it costs a lot of time, effort, and manpower and intention for me to sit down and build the content, and create the video, and it's totally fine that people will sit on my newsletter for free for years. Laura: [00:10:37] I literally have people that email me and go, gosh I've been on your newsletter for X amount of time, some of them years, and they're like I've never bought a product. Is there a way I can send you money? Laura: [00:10:48] And I'm like, oh my gosh you just made my day. I say to them  it's really my honor to have somebody that's like minded. All I ask is that if you find my content helpful. Share it with your friends online. Laura: [00:11:03] So it's really not about selling. It's really for me, it's always been about creating that relationship and having people understand that I feel super strongly about meal planning. And hopefully they'll give me the opportunity to do that for them and their family. Jillian: [00:11:21] Right. Well the truth is that you can draw a line from meal planning to love, to love of your family, to love of yourself, to living a better life. Yeah. What could be better. Laura: [00:11:38] Yeah I mean in meals. The reality is that meals are something that's very stressful for a lot of people, and I don't understand sometimes how people come to my list, and they tell me that they're just, it is the most stressful meal everyday. Laura: [00:11:51] They don't know what to make, they go through the drive-thru more often they should, like there's all these things at the at the end of the day they're telling me, even in their own words and point blank that they don't think they're doing a good job. Laura: [00:12:05] And I'm like here's a solution for you. And they don't buy. And I'm not sure why. Like we're just so stubborn about accepting help and two dollars or less a week. That is that sometimes I'm like if what you're doing is not working you have to change something. Laura: [00:12:22] You know and the only reason I look online like I've it together is because I plan to death, and not because it's my job to plan, it's because it's the only way that I can make sure that I personally eat good for me food, that my family eats good food and that I can actually make it happen. Laura: [00:12:42] When we get home from karate at 6:45 or 7:15 at night and my family is starving, so it's really easy to go through Chick-Fil-A or something like that on a Wednesday night when we get home at 7 or 7:15. How to solve a problem for your audience Laura: [00:12:56] Or I can say you know what, I have something in the slow cooker, or I already made the meal yesterday with leftovers. All I gotta do is heat it up. Jillian: [00:13:07] I've got say that one thing you've been able to leverage is the fact that you are a planner, so you're able to say let me be the planner because that comes naturally to me, and let's say you're a mom who is not a good planner. I can give you a little bit of extra planning. Jillian: [00:13:24] Like I I'm providing that service for somebody who might not be able to get it together. Laura: [00:13:30] Right. And I would go a little bit further to say that if I looked at me, I've learned to plan because I was not good at it. Jillian: [00:13:40] Interesting, I would have said that you are a natural planner. Laura: [00:13:44] I'm a really good executioner. Like if I have a plan, I can execute like no other, right. I can also wing it because now it's my job and I'm confident the kitchen. Laura: [00:13:54] I look at the ingredients in my fridge and I'm like you know what, I can make something out of nothing. And when in doubt when in doubt serve breakfast for dinner. Laura: [00:14:02] But at the beginning you know, I had to learn myself as well. And it created a process which is what I sell is the process of doing that for any family. How to set up a sales funnel Jillian: [00:14:13] That's great. So you said that you have these funnels to help them sell your meal plans. And can you explain what that means? Laura: [00:14:24] Right. So I think oftentimes we hear the word sales funnel and we think of it like this sleazy marketing way of like some funnel. That all these people go to the top and then they kind of go down. Right. It's really not like that. Laura: [00:14:38] The way we do it it's really about understanding that not everyone is going to open every email that you send. Laura: [00:14:49] And so therefore while you feel like, gosh if I send them an email about my product every week they're not going to like that. Laura: [00:14:58] I mean of course there's a right way of crafting this email with email copy. But the point is is that the reality is that they're probably not opening that email, they're opening one out of every four emails that you're sending out. And people read information differently. Laura: [00:15:12] So in my funnel, I call it funnel but it's really a series, because it's linear more than it's not like, buy the small product. And then the next natural fit is to buy the more expensive one. Laura: [00:15:25] Like for me is a continuous introduction, an education about the products and services that I have to offer that help them in an area of their life. How to use email to sell more than one product Laura: [00:15:37] So beyond the meal plans we also have like other programs, like the picky eaters course that's super successful. Laura: [00:15:45] We have a course on budgeting and meal plans. It is kind of like meal planning 101, How to do it on a budget. This is like when people don't buy meal plans and because they want to do it themselves, but don't know how. Budgeting helps them learn to meal plan, learn how to shop for their food, how to make everything really cost effective. Laura: [00:16:07] And then the other program that we also launched this year is called Kickstart. Family Kickstart which is really helping families like reset the way they eat, is kind of like Whole 30. Laura: [00:16:22] But what I observed when I did Whole 30, gosh like four years ago, is that the Whole 30 community of moms, like they're super successful they feel great when they do it, but they're not taking their families along for the Whole 30 journey. Laura: [00:16:35] And I'm like, oh my gosh you're making multiple meals. And by week 3 you're feeling great but then you're not feeling so great when you look at the table and you're looking at the meals that the rest of your family is eating because you know what your eating is so much better. Laura: [00:16:52] Then it's almost like your mom guilt sets in. And this was happening with a lot of community members of mine that were using our meal plans for most of their families. But then they were also cooking themselves. Laura: [00:17:04] There's very strict Whole 30 meal and they were feeling great but physically but also great emotionally because they felt, gosh I could do so much better right. Laura: [00:17:16] And so that's kind of like what we tried to solve with Family Kickstart. And we have hundreds of families that did it this year to take the entire family on a journey to cut out sugar or cut out processed foods, learned to try new things. Laura: [00:17:31] You know all the principles that I kind of talk about in everything else but kind of like more of a full family approach. Laura: [00:17:39] So whether it's programs, meal plans, you know it's really about figuring out that not everyone knows all that I do. Use your sales funnel to educate and not just sell Laura: [00:17:50] So my funnel is really more of a series that educates them of what's possible and how to get there. Jillian: [00:17:59] And what are you most excited about right now that you're building, that you're selling? You know what are you most proud of? Laura: [00:18:09] So what I'm most proud of is the fact that I've been able to take my real lif,e and I'm still living my life as is. And I'm able to share that with like-minded people and that I'm able to provide for my family. Laura: [00:18:30] My business is my family's livelihood. My husband now works with me for the last two, almost two years now. He quit his corporate job. He was in healthcare for 15 years. And this is what we do. Laura: [00:18:51] There's so much room to grow and change and improve but thus far, I feel like I've done really well because I've stuck to what I believe is true for me and my family. Laura: [00:19:03] And I'm trying to find my customers and the people in my community are like-minded families. That's really what I'm most proud of. Laura: [00:19:12] I've grown as my business has grown. I've been on television. I've had all these opportunities. But at the end of the day, you know I'm still me. I go out without makeup. You know I don't document everything. Laura: [00:19:27] I feel really good about the lifestyle that I've created even though it's not perfect, it's the perfect lifestyle for my family. Jillian: [00:19:34] So if I am a blogger just starting out, or I want to blog and start a business, what advice would you have for me? Laura: [00:19:45] Create a plan for the vision that you see for yourself. Jillian: [00:19:51] Explain what you mean. Laura: [00:19:52] So we all have goals, but like the first thing is to create you know build that vision, like what is it that you want to do. Laura: [00:20:03] Dream it's not just about dreaming, but fill in the color. Like make it real. Paint that picture in your mind day in and day out. And then plan it out how you're going to get there. Laura: [00:20:19] Do you need to invest in courses? There are things you need to learn that quite frankly for free on the Internet it's not going to cut it. Laura: [00:20:29] You know, I've invested thousands in courses to learn things for online marketing. Laura: [00:20:35] Make yourself the best version of yourself so that you can really propel your own growth rate. That's why I say paint a picture, create a vision, and then build a plan on how you're going to get there, because if you have a plan you can then execute it. Laura: [00:20:57] Sometimes it takes longer than other times but you can execute it, you know, planning is huge. Jillian: [00:21:03] Who have you learned from the most? Recommended online marketing courses Laura: [00:21:13] OK so it's been an evolution. So when I first started back in 2013 everybody knows who Marie Forleo is? I took B-School back in 2012 or 2013. Laura: [00:21:26] One of the earlier versions of Bschool and I kind of learned a lot from there at that time. Which is now like that early version of the school is so outdated which is great that Marie updates it. Laura: [00:21:39] So that's really a great investment if you want to take your blog into a business level. If you want to learn how to kind of like grow your blog. Laura: [00:21:55] If you are a food blogger I think Food Blogger Pro is really good. It's by the Pinch Of Yum couple. Jillian: [00:22:01] Bjork? Laura: [00:22:07] Yes they are phenomenal. Laura: [00:22:09] Your blog is a great resource. Laura: [00:22:11] I just think that people need to sit down and learn and seek out the information that you know you're not best at. Laura: [00:22:20] I read a book or two a month. So one to two a month is my kind of good rate on the areas that are my weaknesses. So I'm in business so that I can get better and see a different perspective. Jillian: [00:22:37] Any you can recommend? Laura: [00:22:41] Well I've recently read a ton of how to be a better boss type of books because I need to. I've been hiring. I'm in the hiring process and it's very very difficult to hire where I'm at. Laura: [00:23:03] A book that I really love is the Go Giver. The Go Giver is by Bob Berg and John Mann. In fairness I recently read it. My friend, Alice Chase, she gave it to me because it really puts you in a how to succeed from a giving mindset. Jillian: [00:23:26] I love that. Laura: [00:23:27] She and I got to talk about you know, we met at a conference recently and you know she and I the both are the type of people that will give people five minutes but never like an hour of our time unless we really kind of click and connect and she's like gosh I have an extra copy of this book. Laura: [00:23:45] She sent her husband to go get this book and give it to me. She said, you are everything that this book talks about and I was like, Really? Laura: [00:23:52] And I read it and now it's a book that I've actually given like probably five or six copies recently in the last three months. Jillian: [00:23:59] Wow. I will check it out. Laura: [00:24:00] Yes the Go Giver and it will really change your mind shift of how to really live your life. Laura: [00:24:13] But really for me was like how to position your blog in the role of giving. Laura: [00:24:20] Of course I feel like Gary Vaynerchuk is like my spirit animal in a way. If I've had a bad day. I just I have him on my podcast and I really like to listen. Laura: [00:24:32] It's really about like getting that push you know all the courage like almost like OK go get them right. I'm like, oh, OK. Laura: [00:24:41] He's got me right when I'm feeling low. There are a lot of low days. I feel like I've also learned a ton from Amy Porterfield. She has a great podcast. Laura: [00:24:56] So Amy Porterfield is really really good. I've learned a ton. I've purchased quite a few of Derek Halpern's courses he's socialtriggers.com his courses are second to none. Laura: [00:25:11] And then I also really like Lewis Howes' School of Greatness. Before he was huge. He's got some really great content. Laura: [00:25:24] Wait, have to tell you about this one more, I'm sorry to take so much for your time. I love learning and making myself better. Laura: [00:25:37] There is a woman. Her name is Mel Robbins. At MelRobbins.com. She has a book but she has a she's actually great, you'll love her. And Lewis Howes podcasts. You might want to put this in the show notes. Laura: [00:25:58] The five second rule. She's also on YouTube. But she's written this book about how sometimes, you know, you want to do things and you just don't know how. [00:26:10] There are five crucial seconds to just get up and do it right. And then if you go, and you basically count yourself downed five, four, three, two, one. And it's like a rocket launch like you literally just like there's no nothing to think about. Laura: [00:26:27] You just count yourself down and go do it, whatever it is, and Jillian when I'm telling you that I used to get up at four thirty two mornings a week to go work out for 5:00 AM work out. I'm like OK I envision that in my head. And by the time I get to one, I'm out of bed. Laura: [00:26:46] So I use that and it's so powerful. It is a great resource. So clearly like I find learning an inspiration from everywhere. Laura: [00:26:58] It's always like you said, a few minutes ago it's to fill a hole or a need in your life right now. Laura: [00:27:05] And those are the things that make us better. Jillian: [00:27:08] Right. Right. And I think the the willingness to learn says a lot. I think that people can feel that in your business, that you know you're always challenging yourself and I feel that in you're content. Laura: [00:27:26] You know if not, we remain stagnant. If you remain stagnant like you're going to stay where you're at forever. I don't want to do that. I want my life to be exciting to me, to live it every day. Laura: [00:27:42] If I stay the same way as I was and it's really not that exciting. I so agree. Jillian: [00:27:49] So Laura, this has been wonderful. Jillian: [00:27:52] Where can people reach out to you learn more about you and connect? Laura: [00:27:57] OK. So if you want to connect with me, unscripted just what it is that's happening. Instagram is a great place @LauraSFuentes. I do manage my own Instagram. And that's just really a great place for people to see;, well, shoot, she really does like jump on a plane on a whatever notice you know. Laura: [00:28:21] So I love Instagram for that. You can of course go to LauraFuentes.com and find out more about me there and then you know MOMables. Like really LauraFuentes.com is really a great hub for all of the things lifestyle and MOMables. I will be launching a business site really soon. Laura: [00:28:45] I will be launching Laura Fuentes CEO, which is like the company of Laura and because for years, people are like, How is it that you do it? Walk me through the steps. You know when I feel like my personal blog it's really the lifestyle of living a fresh life but not the business side of my life. Laura: [00:29:06] So that's something that I'm excited to kind of develop more this year. Jillian: [00:29:11] That's wonderful, Laura. Truly I thank you so much for being on the show. Laura: [00:29:17] My pleasure. I had a great time and if I can be a resource to anyone that's listening, I'm not going anywhere. Jillian: [00:29:23] Oh great. And I always learn so much from you. Laura: [00:29:25] Thank you. MiloTree is the easiest way to grow your social media followers and email list Jillian: [00:29:27] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. Jillian: [00:29:34] It's MiloTree. Milo tree is a smart pop-up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. [00:29:51] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google-friendly on mobile and desktop. So we know where your traffic is coming from. We show a Google-friendly pop up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients. 2-Week Free LTB Trial LTB Training PT Qualification Book mentioned - Go Giver's Sell More by Bob Berg  

Episode 10 – Becoming A Mind Reader, Matching Competitor Price & A Quote From Bob Berg This podcast includes: Becoming a mind reader in order to help your prospects Do we always need to match the competitors price? An inspire me quote from Bob Berg Take a look at this episode on https://www.mtdsalestraining.com/loads-bubbling-podcast The post Becoming A Mind Reader, Matching Competitor Price & A Quote From Bob Berg appeared first on MTD Sales Training.

My guest on this episode of Real Relationships is Joyce Layman, a speaker, author, business coach, connector, and strategist. She is the author of two fabulous books, Just Another Leap, and Your Connecting Advantage. According to Bob Berg, she is the ‘greatest networker in the world.’ Joyce is on the show to give us her insight on how we can make connections with people rather than simply networking.  If networking hasn’t been working for you, it’s time to learn how to make connections. Listen to this episode to learn how to make real connections and quit networking so that you can develop real relationships and grow your business.   How did Joyce start her business with no brand, network, or clue? Joyce Layman began her own business in 2008, probably the worst time in recent history to become an entrepreneur. She started with no brand, no network, and no clue. Although she had vast experience in outside sales, she found herself without a network. She quickly discovered that she needed to build her network and her brand to make her business successful. Joyce created a brand from scratch and developed the right relationships and the right processes to make her business grow. Listen to this episode to hear how you can create the right relationships and branding to help your business thrive. What is the purpose of networking? Oftentimes people attend networking events to strike it big and network with ‘the right’ people. But the purpose of networking is not just going to a networking event, it’s connecting and building relationships over time. Networking is really all about connecting. Once you make that connection it needs to be nurtured over time. The best results happen when you connect, not just network. When you are able to connect and build a relationship this helps individuals and businesses grow. Listen to this episode to hear how to quit networking and start building relationships. How important is branding?  While it is important to make connections, Joyce tells me that it is vital to ensure that your brand is set up before making these connections. When beginning to network or make connections, the first thing that a person will do when they get the business card or the invite ist to look you up. If you don’t have the proper branding in place on all the social media outlets and your website up then you have just lost your social proof. The core of her book is how building a brand is important to make connections. Listen to this episode to hear Joyce Layman’s great advice on how to position yourself properly online before making connections. Make the ask! What is Joyce Layman’s  most important tactic that can make the difference between being successful or not? -- Making the ask! Sometimes people won’t make the ask because they feel that they are just taking. When you have an ask to make change your mindset and shift gears to see how to add value back to that person. Never miss the opportunity to make the ask. Do the research in advance and gather enough information to make an intelligent ask. Listen to the full episode to hear how you can make an intelligent ask and add value to the people in your network. Outline of this great episode [1:22] She started her own business in 2008 [2:54] Why does she do what she does? [4:02] Why are relationships important to her? [9:16] How did she learn the skill what to do when someone reaches out [13:14] What are some of the pitfalls [18:47] What is her ninja trick? [20:50] What is the core of her book? Resources & Links mentioned in this episode BOOK - Your Connecting Advantage by Joyce Layman BOOK - Just Another Leap by Joyce Layman www.joycelayman.com Joyce on Twitter Joyce on Instagram Joyce on Facebook Joyce on Linkedin -- don’t forget to send a customized invite!

JOHN DAVID MANN is an award-winning author whose titles include the New York Times bestseller The Red Circle and the international bestseller The Go-Giver. “I have a passion for great writing. The exquisite beauty of a powerful idea expressed in words, whether through a single sentence or a seven-hundred-page novel, is something that has stirred my soul since as long as I can remember. And it changes people’s lives. That’s why I do what I do.” His book. The Go-Giver which sold over 500,000 copies was also rejected by 21 different publishers. We discuss the beginnings of the book and his relationship with co-author Bob Berg. You can listen to my interview with Bob here. John talks about the journey from writing to published. We discuss the term ‘Best Seller’ and what it takes to make ‘THE’ lists. He talks about how some of the lists and system can be gamed. We talk about the components of a good story. We discuss the challenges of creating characters who are people that you care about. We explore The fifth law of stratospheric success, ‘receptivity’. This is one that is difficult for most of us. The thing all writers want their readers to say “and then what happens”. The magic is in the rewriting “It’s critical that at some point in the story things look hopeless.” John talks about how he started his own school at the age of 17. When you are feeling lost surround yourself with those that are not. We talk about how we met when John wrote about Colleen’s tragic death. You can read his article here. http://johndavidmann.com/2015/10/27/this-moment-forever/ We talk about tragedy and how we tend to deal with it in a stoic manner. We talk about ‘crying like a man’ in the context of the life of a Navy Seal. John talks about the importance for a writer to fall in love with his story each and every time they write.  

“It takes a certain heroic characteristic to be successful in a world that has different views on how to be successful.” — Brian Buffini Although a person develops their character based on the adversities they face in life, we’re not preparing people, as a culture, to thrive in our current age of entitlement. In this episode, recorded at Buffini & Company’s The Peak Experience seminar, Brian Buffini delves further into the Oz Dynamic and shares strategies to develop three key characteristics sure to help you succeed in a world that is headed toward entitlement. You’ll learn how to develop the giant within, cultivate the heart of a champion and foster a warrior spirit. By the end of the episode, you’ll be inspired to grow your mind, heart and spirit and hone your heroic characteristics.   Inspirational quotes from today’s interview: “People want to be entitled to success. They don’t want to pay the price for success.” — Brian Buffini “A person becomes who they are based on the adversity they face in their life.” — Brian Buffini “It takes a certain heroic characteristic to be successful in a world that has different views on how to be successful.” — Brian Buffini “Learning never exhausts the mind.” — Leonardo Da Vinci “Once you stop learning, you start dying.” — Albert Einstein “You should never try to be better than someone else, you should always be learning from others. But you should never cease trying to be the best you could be because that’s under your control and the other isn’t.” — John Wooden “Most people do no listen with the intent to understand; they listen with the intent to reply.” — Stephen R. Covey “I want to take care of people. I want to help people. The maximum joy that I have is when I can create something that makes someone else’s life lighter, brighter, or better.” — Will Smith “It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” — Muhammad Ali “Age wrinkles the body. Quitting wrinkles the soul.” —  General Douglas MacArthur “For a sacrifice to be real, it must cost, must hurt and we must empty ourselves.” — Mother Theresa “Good actions give strength to ourselves and inspire good actions in others.” — Plato “My own experience about all the blessings I’ve had in my life is that the more I give away, the more that comes back. That is the way life works, and that is the way energy works.” — Ken Blanchard   Mentioned in the episode The Go-Giver by Bob Berg   Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

Frank and Ben Perowsky are working professional musicians. But, they are also a father and son team that have collaborated with each other since the 1980s. Frank, the elder Perowsky, is a New York City based saxophonist and clarinetist who has worked with Peggy Lee, Sarah Vaughan, Billy Eckstine, Nancy Wilson, Frank Sinatra, Mel Torme and toured with Liza Minnelli's band for more than 35 years. Jazz drummer Ben Perowsky was born and raised in New York City; as a teen, he played behind his father. His notable career has placed him among a small vanguard of players able to move between jazz, experimental music and cutting-edge pop and rock. Ben cut his teeth as a youth playing drums for the likes of Rickie Lee Jones, John Cale, Roy Ayers, James Moody, Bob Berg, Mike Stern and Michael Brecker. He has continued to record and perform with pop and jazz legends such as John Scofield, Belle and Sebastian, John Zorn, Dave Douglas, Lou Reed, Pat Martino, Tegan and Sara, Uri Caine, Steven Bernstein, Walter Becker, Vernon Reid, Loudon, Martha and Rufus Wainwright. The father and son team have collectively 90+ years experience and success in the music making business, playing on countless recordings and concerts. But, technology has transformed music for both generations. This is an exciting time for the music world. Record labels with funding are practically non - existent. Record stores are gone. Musicians, along with their fan’s generous support are self-producing/releasing their music in an unhindered fashion, putting the power into their own hands. On a lazy spring Sunday afternoon in Gowanus, Brooklyn (a super fund site with a checkered past), they recorded the Frank Perowsky Jazz Orchestra in front of a handful of listeners, close friends, and family. Frank and Ben Perowsky decided to launch an IndieGoGo campaign to share this momentous occasion with the world. I talk to Ben Perowsky about why they turned to crowdfunding and how technology is transforming the music industry.

In an over saturated marketing space how do you stand out in the market? As we all know giving is better than receiving. The argument time-over is “if I give, then when and how to I receive?” Learn from Bob Berg how you too can achieve excellence, consistency attention, empathy and appreciation as he shares his five elements to providing a strong value proposition for your customers. Be a leader, develop high performance habits, achieve excellence and Be Unstoppable Together. Lesson’s learned Value is a resource not a commodity. Service before sales. ·         How your service can be so outstanding, people feel good about doing business with you. Lifestyle * Leadership * HIGH-PERFORMANCE-HABITS   Premium binge worthy content. The Up or Out Network is reaching over 150m listeners each week. And we’re not done yet…   We can be heard on… Be sure to subscribe, you don’t want to miss any of the good stuff. ·         C-Suite Network ·         iTunes ·         iHeartRadio ·         SiriusXM ·         Stitcher ·         Multiple online networks ·         1,900 analog stations in 145 Countries.   Let us know what you would like and need to hear on a future episode. We are here to helping leaders develop high-performance habits, achieve excellence and Be Unstoppable Together.   Support the podcast at www.uporout.com Register to become a guest at www.uporout.com Subscribe to Up or Out with Connie on iTunes Book Connie to speak at your next event: UnstoppableSpeaker.LA Learn more about your ad choices. Visit megaphone.fm/adchoices

All of us want to make more profit in our business. It’s at least a part of why we are in business. But the question arises, “What is the best way to make a profit?” Bob Berg says that the best way to make more profit is to give - to always ask how you can add more value to that person. In this conversation, Bob shares the concepts from his book, “The Go Giver” with me to clarify why the laws of giving are the best way to provide value to others and consequently, make maximum profit for yourself. It’s a great and insightful conversation, so be sure you take the time to listen. As human beings, we are wired to represent something greater than ourselves. The primary principle behind becoming a person who gives tremendous value to those who you connect with is that all of us as human beings are wired to contribute in ways that are larger than ourselves. That means we all want to give - we just don’t always know what that means or how to do it. Bob Burg shares how every person, every business leader needs to position themselves in ways that serve others with maximum value. Find out how to tweak your thinking to fulfill that end goal and discover the incredible things - like more profit - that come as a result. People will only buy from you because they are convinced they will benefit by doing so. It’s natural that people who wind up buying your product or paying for your service only do so because they believe they will benefit by doing so. Your job as a business owner or sales professional is to ensure that they see the benefits they will receive clearly, without exception. You do that by adding tremendous value to every interaction you have with them. You want them to associate you, your products, and your brand with generosity toward them. Bob Burg talks about how you can make that happen and increase profits at the same time, on this episode of Real Relationships. The amount of money you make is directly proportional to the number of people you serve. One of Bob Burg’s favorite maxims is this: The amount of money you make is directly proportional to the number of people you serve. What he’s saying is that service precedes profit - every time. People are naturally willing to pay for the things that benefit them the most, so every business person needs to stop focusing on the profit and instead focus on the value of what they provide to their customers and clients. Find ways to expand the value, to improve upon it, to give them even more - and you make more profit in the relationship - every time. The single greatest people skill is a highly developed interest in the other person. The Go-Giver mentality that Bob Burg is so famous for championing can sound a bit utilitarian to some at first listen. How is it not simply another form of self-serving behavior? Bob says that beneath a Go-Giver mentality is a fundamental concern for the people you encounter. You can’t expect to benefit from the interactions you have with people, even by applying the Go-Giver principles, if you are not genuinely interested in people. They can smell the hypocrisy right away and will be repelled by your Go-Giver attempts rather than drawn in by them. Find out how to best understand that distinction by listening to this conversation with Bob Burg. Outline of this great episode [0:31] My introduction of Bob Berg - does he really NEED an introduction? [2:15] Why has Bob chosen to dedicate his life to the “Go-Giver” concepts? [4:02] The intent of “The Go-Giver”: Shifting your focus from getting to giving. [7:00] Summarizing the laws of the Go-Giver Bob covers in his book. [12:40] How can you wisely choose who to serve? [17:10] Examples of a Go-Giver type of company. [20:10] The 5 elements of value you need to communicate to clients. [25:36] How do you become comfortable with asking for things? [29:50] How the Go-Giver concepts apply to leadership. Resources & Links mentioned in this episode www.TheGoGiver.com www.BobBurg.com BOOK: The Go-Giver BOOK: The Go-Giver Leader

Segment 1: Bob Berg is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014. His new book is titled “The Go Giver Leader”. Segment 2: Steve Case is one of America's most successful entrepreneurs. Under his leadership AOL drove the worldwide adoption of a medium that has transformed business and society. His new book is called “The Third Wave: An Entrepreneur's Guide to the Future”. Segment 3: Monica Swope is the founder and principal consultant of Learning Dimensions, an educational consultant company. PJ McGuire is the inventor or Wrapperoo. They are the winners of the American Small Business Championship hosted by SCORE, mentors to America's small businesses, and sponsored by Sam's Club.Segment 4: Fred Hoch is the Chief Executive Officer of the Illinois Technology Association (ITA). For 18 years, Fred Hoch has worked with hundreds of companies to strategically address the ongoing transformation and challenges of the technology industry. Segment 5: Taryn Naidu is the CEO of Rightside. He leads the teams responsible for establishing Rightside's strategy for acquiring generic top level domain registry operator rights.Sponsored by Nextiva and Sage Summit. 

In this season of giving and receiving, we are fortunate to have the co-authors of the book The Go-Giver to help us get to the heart of what it means to give and receive. The value of understanding how to give and also receive is one of the many gifts we can unpack from this episode. Like a coin, you can not have one without the other. Think about that.  Bob Burg and John David Mann are the co-authors of the Go-Giver and how to be leaders of the Go-Giver culture. The Go-Giver, has sold more than a half-million copies, has been translated into 21 languages. John has been writing about business, leadership, and the laws of success for more than 30 years. As a high school student, he led a group of friends in successfully creating their own high school. After establishing himself as a concert cellist and prize-winning composer, he built a multimillion-dollar sales organization of more than a hundred thousand people before turning to writing and publishing. Bob is a sought-after speaker that shares the platform with everyone from business leaders, broadcast personalities, and even a former US President. His books are currently in over a million readers hands and counting. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. Be a Go-Giver I double dare you!  

In this podcast I chat with jazz great, John Riley,  Riley has made a name for himself performing with world-class musicians like including Stan Getz, Milt Jackson, Miles Davis, Dizzy Gillespie, John Scofield, Bob Mintzer, Gary Peacock, Mike Stern, Joe Lovano, the Vanguard Jazz Orchestra, the Carnegie Hall Jazz Band, John Patitucci, Bob Berg, and many others. […] The post 110 – John Riley: The four characteristics of a great player appeared first on Drummer's Resource: Conversations with the world's greatest drummers and music industry pros..

Many people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.” Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BobBurg #Value #Money #Episode114 #Podcasts Give Leaders in the Trenches a review on iTunes!

In this birthday edition (Justin's) of the live archive, we play tracks both live and from the studio by Jose Gonzalez, Ellitot Smith, Herbie Hancock, Mike Stern, Bob Berg, Janek Gwizdala and Jojo Mayer, and Wynton Marsalis. 

So we are definitely feeling the coming of Spring, the greening of the Earth now easily visible, the blossom on the trees, the energy builds, the coming of new life, the breath of the universe. Well this is the Cosmic Jam, what do you expect, a treatise on the benefits big pharma? No we're dedicated to a more holistic approach in case you hadn't realised. I for one am certainly feeling the benefits of a change of diet recently and adopting an even healthier lifestyle, not that I was wallowing in a trough of fast food and bad habits before!! Does this have an effect on The Cosmic Jam… well I hope a beneficial one if any. Positivity abounds at Forge towers of late, and we're enjoying the music more than ever, I suppose if anything I've had a bit of soulful renaissance, in that it's the SOUL that's tipping my balance, but JAZZ is still there in abundance, perhaps in the not too dim and distant I'll do a dedicated Jazz Jam just to renew my faith. Not that Jazz doesn't gets look in in this week's selection far from it, in fact I programmed a distinctly jazztastic left turn early on in proceedings as I didn't want to get caught up in House music, though I really did want to play the Kyodai remix of Shuya Okino's "Still In Love" which kicks things off after a little acapella affirmation from The Peech Boys. So after that blast of jazz infused club energy, we get the rugged tenor of Bob Berg, the smooth but textured vibes of The Expansions and the invigoratingly fresh Agora Ensemble to complete a first section that definitely holds up the jazz content of this week's show. Brazilian music is so close to my heart and most of the qualities that I admire are present in the Ivan Lins tune "Quadros De Roda" the swing of the Samba is all pervasive, just listen to Lins' piano and imagine how difficult it is to play like that, it's not complicated but the feel, and that word again, swing, are sublime. Melody is also paramount and I love the vocal chorus. So We gets little funkier with a Gal Costa tune from her much ignored but undeniably brilliant eighties period. I had a little exchange with Rainer Truby about these tunes during the week so I was very happy to expand my collection with a copy of her Minha Voz album acquired for a fairly nominal sum, and I soon zoomed in on Musa Cabocla with it's slightly Steely Dan-esque horns and rippling rhythm section. In a world where AOR/ Yacht Rock has suddenly become a hip new sound, (some would say scraping the barrel in search of rare grooves) such Brazilian lushness as this Gal tune is vastly preferable to my ears than some of the obscure bits that are currently changing hands for silly sums. However I have lately developed a penchant for Hawaiian rare groove/soul/ folk-funk, call it what you will there's a distinct flavour to the island's music that I've picked up through my love of Seawind, the band that justifiably crossed over into the US mainstream and various CD reissues that I've picked up in Japan. Seawind, led by the drummer and prolific songwriter Bob Wilson with his wife Pauline on vocals, coupled with the musical wherewithal of Larry Williams and that killer horn section, are definitely way up there in my estimation and not just for their bona fide jazz-dance classics "He Loves You" and "Free", though "Devil Is A Liar" is attune that's always had plays and props from the London cognoscenti, it ticks all the boxes and then some for that Hawaiian sound, like a boogie tune infused with gospel and folk vibes played by a killer jazz-funk ensemble, so good to hear that again. The Nohelani Cypriano tune that follows was a highlight of the recent Floating Points/Love On The Run session at Plastic People, every time I hear that intro I just melt!! Tavares are a band I've studiously ignored through the years, however that all changed when I heard "Ridin High" recently, reminiscent of The Natural Four, it's pedigree vocal harmony business. The Mighty Clouds Of Joy's album was something I bought on spec recently instinctively knowing it would have the kind of gospel-boogie that "Glow Love" turned out to be. Tarika Blue's classic "Truth Is The Key" closes the first hour, just remembering the joy when I first got my grubby mitts on a copy of that album raises a smile now!! I was so obsessed with James Mason's Rhythm Of Life album when I heard about (kind of related) Tarika Blue I went nuts until I eventually connected with a copy! Memories… but the music still sounds great. Some new Jazz worthy of the Cosmic Jam's high standards, and you know I wouldn't kick off the second half of the show with any old rubbish, takes us off into that mesmeric territory that in many ways was first mapped out by the great Sun Ra. Nick Woodmansey aka Emanative who produced Collocutor's "Archaic Morning" is a huge Sun Ra fan and space-jazz evangelist, and for my money he's getting closer and closer to a sound that genuinely embodies that incredible heritage whilst also having a contemporary twist. Archaic Morning is properly tranced out, a good way to drop into another great track from Melanie De Biasio's excellent No Deal, The Flow is deeper than deep, so much so we had to brighten up after that darkening of the mood. And Greetje Kaufeld's version of the devotional "Day By Day" from the gospel rock opera Godspell is one that I adore with it's bonkers big band arrangement . Michael Gregory Jackson's albums are just the kind of left footed soulful music that always fell between the cracks of most tastes back in the day, (as did so much great music, I can remember throwing way Rotary Connection and Lou Bond albums when I worked for Reckless Records in the late eighties because they's been reduced all the way down to 50p and still no takers!) These days these kind of artists are better appreciated for the way in which they threw together so many influences, I love the MGJ's Heart ANd Center album and "Lovin You" just gets better for me, kind of like an East Coast Shuggie Otis. Had to pull out the Dave Valentin album The Hawk, to touch down on "We'll Make Love" with Angela Bofill on vocals, the pair had worked together since being involved in Ricardo Marrero's groups, and you can't mess with the production values of the GRP label, the sound is impeccable, and of course the players Dave Grusin brought through from the jamaica Queens posse, Marcus Miller, Dennis Chambers, Don Blackman, Bernard Wright, wow , what a stable!! Esther Marrow's "Ask Me To Dance" is another fine tune, written and arranged by Bobby Scott whose credits are as impressive as anyone's in the history of popular music. This is the man who wrote " A Taste Of Honey" and "He Ain't Heavy He's My Brother" , ooof! So by way of a finale I had to start with a tune that I've had lurking around for a while, but not found a way to play, as it's not the kind of thing that sits easily in most types of Cosmic Jam sequence. However Pat Williams "Joy Joy" is a beautifully bonkers piece of orchestrated funk that definitely deserved an airing, so I goaded myself into it by posting a picture of the cover on Instagram beforehand!! Following on with a bona fide rare groove classic from 9th Creation, and a favourite from Caldera, the ever impressive "Sky Islands", before we land on "Do You Want To Dance" from Jim Messina's rather wonderful Oasis album which also takes me back to early days of The Cosmic Jam, I've only just re-acquired this on vinyl, it's proper West Coast, Steely Dan at the disco business… time to go before I get carried away. Hope you enjoy the music. May I remind you about a little session well worth investigating…. https://www.facebook.com/events/609272492453291/ 1. NYC Peech Boys - Life Is Something Special (Acapella) 2. Shuya Okino ft Navasha Deya - Still In Love (Kyodai Remix) 3. Bob Berg - Shapes 4. The Expansions - Lavender 5. Agora Ensemble - Vila Madalena 6. Ivan Lins - Quadras De Roda 7. Gal Costa - Musa Cabocla 8. Seawind - The Devil is a Liar 9. Nohelani Cypriano - Lihue 10. Tavares - Ridin High 11. Mighty Clouds Of Joy - Glow Love 12. Tarika Blue - Truth Is the Key 13. Collocutor - Archaic Morning 14. Melanie De Biasio - The Flow 15. Greetje Kaufeld - Day By Day 16. Michael Gregory Jackson - Lovin' You 17. Esther Marrow - Ask Me To Dance 18. Pat Williams - Joy Joy 19. 9th Creation - Much Too Much 20. Caldera- Sky Islands 21. Jim Messina - Do You Want To Dance 22. MUV - Torte De Chocolate

Guitarist Jon Herington talks about his coveted gig with Steely Dan, his excellent solo albums & his favorite rib joint.

This episode is filled with new, exciting funky grooves, driving swing and a few reflective moments to balance it all out. We spotlight four new albums in our library, with a large palette of sonic variety to delight. From wild guitar to soothing flugelhorn, and an album length feature from jazz guitar veteran Randy Johnston; a good time is guaranteed while we cover Tallahassee, Tampa, Sarasota & more! Hosts: Allison Paris & Kenny MacKenzie  Pictured - Zach Bartholomewvisit our Facebook pageKenny host "Jazz Greats" on WFCF Saint Augustine - every Tuesday from 3-5pm EST. Listen online here!Kenny's Twitter - @DJKendo11. Introduction - Allison & Kenny2. "Let It Burn" - Tom Stewart (Tampa, FL)     websiteTom Stewart - guitar, Jeremy Powell - tenor saxophoneMark Neuenschwander - bass, Ian Goodman - drumsfrom the album "Flyer"purchase album at Amazon, CD Baby or Itunes.3. "Midnight Oil" - Joy Mover (former res. of FL)     websiteJoy Mover - lead & harmony vocals, composerIra Sullivan - trumpet, Mike Levine - piano & synths,John Paul - electric guitars and electric bassLee Levin - drums, Richard Bravo - percussionfrom the album "Joy Mover". Purchase at Amazon, CD Baby or Itunes. 4. Announcements - Kenny(background music from the album "Second Chances" by Allison Paris)5. "Stop and Go" - ZBT (Tallahassee, FL)     websiteZach Bartholomew - pianoBrandon Robertson - bassMiles Bozeman - drumsFrom the album "Out of This Town" Purchase album at Amazon, CD Baby, or Itunes. 6. "The Cat" - Gregorie Howard (Tampa, FL)     websiteGregorie Howard - flugelhorn, Jesse J - fluteRon Reinhardt - keyboards, Roberto Vally - bass,Ricky Lawson - drums, Paul Brown - percussionFrom the album "Gregorie Howard"Purchase album at Amazon, CD Baby or Itunes.7. Announcements - Allison(background music from the album "Live in the City" by Jack Pierson)8. "Chavez" - Randy Johnston  (Stuart, FL)     websiteRandy Johnston - guitarPat Bianchi - hammond organCarmen Intorré Jr. - drumsfrom the album "People Music" courtesty of Random Act Records     website (10% of proceeds go to charity)Purchase cd at CD Baby, Itunes or Random Acts Records Store.9. "Waltz for Maury" - Herb Silverstein (Sarasota, FL)     websiteHerb Silverstein - pianoBob Berg - tenor saxophoneRichard Drexler - bassDanny Gottlieb - drumsfrom the album "Fridays With Maury...Just Because"Purchase downloads at Amazon, CD Baby or Itunes.10. Announcements - Kenny(background music from the album "Gettin' In the Groove" by Ron Pirtle)11. Closing Announcements - Allison Palm Coast Jazz closing theme by Seven Octaves.produced by Kenny MacKenzie If you are a jazz musician residing in Florida with quality recordings of your original music (new or old) and would like to submit for future podcasts, please contact us at palmcoastjazz@gmail.com All recordings and compositions are the property of their respective performers and composers, all rights reserved. This podcast copyright 2012 Kenny MacKenzie. All rights reserved.

Lots of new artists appear on our show for July - and we cover the state, from the panhandle to Sarasota! Big band, Bossa-nova piano, sultry jazz vocals, exciting acoustic guitar smooth jazz and a dark & moody electric guitar afterhours jam. All hotter than July!There's still time to vote for our next bonus episode over on our facebook page - voting ends July 5th. Decide whether it should be all guitar (current leader), all vocal, classical goes jazz or another 'get lost in the music' show! visit our Facebook pageHosts: Allison Paris & Kenny MacKenzie New twitter for Kenny - @DJKendo11. Introduction - Allison, Kenny2. "Brilliant Idea" - Mark Chiriboga   (Ormond Beach, FL)   websiteMark Chiriboga - guitars & programmingfrom the album "Mark Chiriboga"purchase at Craig's website or at CD Baby3. "Chances" - J.B. Scott's Swingin' Allstars (Jacksonville, FL)  websiteJB Scott - trumpet, Lisa Kelly - vocals, Ken Calhoun - guitar, Dave Steinmeyer - trombone,Jim Snyder - clarinet, Rick Ravelo - bassEric Mason - drums, Steve Salo - drumsfrom the album "Just Swingin'!"puchase cd at their website or at itunes! 4. Announcements - Kenny(background music from the album "Gettin' in the Groove" by Ron Pirtle Quintet)5. "Li'l Ditty" - Valerie Gillespie  (Dade City, FL)  websiteValerie Gillespie - alto saxophone, Keith Oshiro - trombone solo,Mike MacArthur - tenor sax solo with the Central Florida Studio Big Band:Alto Sax - David Tagliarini, Tenor Sax - Mike Gibilisco, Bari Sax - Bruce NardiTrumpets - Briand Scanlon, Chad Shoopman, Mike Iapichino, Tom ParmerterTrombones - Jerald Shynett, Matthew Buckmaster, Tony HillPiano - Rick Steuart, Bass - Mark Neuenschwander, Drums - Joe Rendafrom the album "Once Again"buy cd at Valerie's website or cd baby. 6. "Evening" - Herb Silverstein (Sarasota, FL)  websiteHerb Silverstein - piano, Bob Berg - tenor saxophone,Richard Drexler - bass, Danny Gottlieb - drumsJohn Richardson - shakerFrom the album "Fridays with Maury....Just Because" purchase cd at Herb's website!8. Announcements - Allison(background music from the album "KMT II" from Kenny MacKenzie Trio)9. "Hanako Cocoa" - Gary Wofsey (Alford, FL)   websiteGary Wofsey - trumpet, Tomer Levy - trumpet & flugelhorn, John Hines - trumpet & flugelhorn, Alan Ferber - trombone,Marshall Gilkes - trombone, Kristy Norter - alto saxophone,Danny Jordan - tenor saxophone (solo), Fred Scerbo - tenor saxophone, Chris Karlic - baritone saxophone, Pete Levin - piano,Jill (Allen) Wofsey - bass, Rick Donato - drumsfrom the album "Gary Wofsey in Stereo".Purchase cd at Gary's website.10. "Speakeasy" - Michael Hawley (Winter Park, FL)   websiteMichael Hawley - guitar, Peter Miles - drums, Sean Tarelton - bass, Eric Brigmond - keys, Scott Rademacher - tenor saxophone, Brian Homan - pedal steelfrom the album "Tele Talk"purchase cd at cd baby. 11. Announcements - Kenny(background music from the album "Live at the Warehouse" by Dot Wilder)13. Closing Announcements - Allison Palm Coast Jazz closing theme by Seven Octaves.produced by Kenny MacKenzie If you are a jazz musician residing in Florida with quality recordings of your original music (new or old) and would like to submit for future podcasts, please contact us at palmcoastjazz@gmail.com All recordings and compositions are the property of their respective performers and composers, all rights reserved. This podcast copyright 2012 Kenny MacKenzie. All rights reserved.

Guitarist Mike Stern has been a major figure in jazz fusion throughout his career. In this programme he traces some of his principal associations and picks some of his own best recordings in conversation with Alyn Shipton at the Sage Gateshead, as part of the 2011 Jazz Festival there. The music ranges from his work with Miles Davis and the Brecker Brothers to his long association with saxophonist Bob Berg.