Every Thursday misfits, innovators, mavericks, visionaries, and globetrotters share their inspiring stories and unique journey that helped them build location-independent businesses. Tune in now and learn from those who walk the talk, and apply actionable tips to build and grow your own business.

The people who are quietly checking out at work usually hide it well. They still show up. Something has just gone quiet. Martin Lesperance is a keynote speaker who delivers around 100 talks a year in more than 20 countries; his audiences started calling him the Simon Sinek of Quebec.In this conversation we get into:Why so many people have "quietly quit" & burning outThe four simple habits that pull a person, and a team, back to lifeWhy your real purpose was never the numbersAnd much more.This is less a talk about engagement than a story about choosing your attitude when you have every reason not to. If you have built something that works but does not feel like freedom, or you manage people who have gone quiet, you will leave with four things you can use today.

The most polished marketing is the marketing nobody remembers. Ada Wardzala started in the call center of the company that publishes Harvard Business Review in Poland and was directing its marketing by age 23. Today she runs SUUR, a B2B agency where clients wait for her availability.In this conversation, we get into:- Why 80% of your effort belongs on the part most teams treat as an afterthought- How three women in Utah turned Stanley's worst-selling product into a $750 million business- What a reader should get from your content that they could never get from ChatGPT- The trap that makes expensive events produce names but no clientsAda does not talk in marketing theory. Every claim comes with a client story, a number, or a scar. If you create content, run campaigns, or pay someone who does, you will leave knowing exactly where your effort is leaking.

Vaughan Broderick has worked on more than 300 innovation projects and trained over 350 leaders across 20 industries. In all of it, he kept seeing the same thing: good ideas dying before they ever reached the people they were meant for. Not because the ideas were weak. Because of the part of innovation almost nobody teaches.In this conversation, Vaughan breaks down why organizations jump to solutions before they understand the real problem, the four forces that quietly kill ideas after everyone says yes, and why what looks like resistance is usually something else entirely.We also get into the question everyone is asking right now: where does AI actually help you innovate, and where does it just help you fail faster?This is Vaughan's second appearance on Authority in the Wild. Episode 35 aired back in 2023. Since then he has co-authored "Innovation in Action" with Dr. Christian Walsh that you can order it now to unlock exclusive bonuses: https://innovationinactionbook.comThe book is built on the DUCTRI framework refined over a decade and 300-plus projects.

Carolyn Haeler spent nine months losing her hair, going gray, and wasting away before anyone figured out what was wrong. Then she bit into a gluten-free cookie that was barely edible, and decided to fix it herself.Carolyn is the founder and CEO of Mightylicious Gluten Free, nationally distributed across 43 states, available at Whole Foods, Walmart, Costco, and 2,600+ specialty stores. She was also the first female LGBTQ+ founder to raise $5 million on Republic.coIn this conversation, we get into:Why every gluten-free product on the shelf tastes the way it does (and what the industry keeps getting wrong)How she taught herself the food science in a tiny apartment with a 24-inch ovenWhy she chose crowdfunding over VC, and what that decision actually costsWhat CPG distribution really looks like when you are not a two-bros startup with venture backingThis is a story about obsession, recoverable risk, and what it means to build something that matters to the people who need it most.For founders, operators, and anyone who has wondered why "good enough" keeps winning.

In 2026, the smartest person in the room is losing. Not to better ideas. To better packaging.Brian Miller built a 3.7M-view TEDx talk using a framework that fits on one page. He spent twenty years figuring out why brilliant people fail on stage, and it has nothing to do with charisma, voice, or slides. In this conversation, we get into: Why asking "what do I want to say?" is the question that kills most talks before they startWhat every audience is silently deciding in the first 60 seconds (and how most speakers fail it)The counterintuitive move that makes people beg for your solutionWhy changing someone's mind requires changing their thinking before you offer anythingBrian is a former professional magician turned speaker coach. His clients speak at TED-style stages in rooms where failure is not an option.

The founder who seems fine is often the one who needs this most.I sit down with Dr. Margaret Rutherford, clinical psychologist, author, and TEDx speaker, to walk through Perfectly Hidden Depression, the form of depression that doesn't look like depression at all. It hides behind high performance, emotional control, and the identity of being someone who handles things. And it's disproportionately common among entrepreneurs and founders who have turned perfectionism into a management style.The through-line of the conversation is the framework shared by Dr. Margaret's new workbook that came to life after 30 years of clinical practice?

Andrej Persolja built a product with a 4.9-star rating and real clinical proof it worked. He launched in one market and it took off. He then launched to the US and nothing happened. No customers. No conversions.Four years and tens of thousands in ad spend with almost nothing to show for it. He eventually figured out why. Then he ran a structured test. One thing changed. Revenue went up 200%. His cost to acquire a customer dropped by more than half. He left the startup and built a consulting practice around what he learned.He then went on to take another company from $200K to $2M in annual revenue in five months. And in this episode we cover the startup growth playbook, From research to market positioning to client acquisition.This conversation covers:what he learned about why products stop sellinghow he identifies growth levers most teams misswhat customer research actually looks like when it worksand what he did when things were at their worstEnjoy!

This is not a "do less" conversation. Erika Coleman built a million-dollar company, lost her mother, and then collapsed on her couch the day she finally finished her to-do list. Then she went to Harvard to figure out what went wrong.In this conversation, we get into: - Why effort is not the same as achievement, and how that confusion creates burnout- The Olympian who won gold by stepping back, and the one who shattered her leg by giving everything- Why your nervous system treats you as the enemy when you push too hard - The Harvard research that proves doing good things can hurt you Erika calls herself a recovering overachiever, and she has built a methodology she calls "even achieving" for people who refuse to stop reaching but want to stop breaking.If you are stuck in the loop of working harder, getting more efficient, and somehow ending up with more on your plate, this episode names what is happening to you and what to do instead.

Scott Proposki spent 28 years photographing the White House, National Geographic shoots, and celebrities like Sylvester Stallone and Robin Williams. Then COVID hit, and a 28-year career disappeared in 24 hours.In this conversation we get into:What actually happens when your identity dies overnightWhy $1 million in sales paid him less than $200K soloThe 3 words from Bill Belichick that restarted his careerWhy AI is not the death of photography (or any creative business)This is not a "how I bounced back in 30 days" story. Scott went silent for three years before he could even start rebuilding. That detail matters. If you have ever felt trapped by the business you built, watched your industry shift overnight, or wondered whether scaling is actually worth it, this one is for you.

Miriam Katz coaches executives at Google or Deloitte on public speaking. She also hosts Ex Appeal, a podcast where she interviews every person she's ever been romantic with.In this conversation, we get into:Why the real fear behind speaking has nothing to do with being polishedHow improv exercises expose defense mechanisms we've carried since childhoodWhat interviewing her exes taught her about herselfWhy she believes the stories we tell about ourselves are the biggest obstacle to growthThis is not a typical communication episode. Miriam brings the same radical honesty she demands from clients, and the conversation goes places neither of us expected.If you've ever held back from saying what you really mean, this is the one.

Mike Montague got fired by Billy Idol on stage in front of thousands of people. He now runs Avenue9 a human-first AI marketing agency that has worked with LinkedIn, Uber, and the Kansas City Chiefs, and his podcasts have 3.7 million combined downloads.In this episode:- Why producing more AI content can actually weaken your authority- The three types of work and which one AI makes worse when you apply it- How to turn one human conversation into a full marketing system- Where AI use crosses into territory that destroys trust instead of building it Mike has a framework that most AI marketing advice ignores: trust moves at human speed regardless of how fast your tools produce content. This episode is for anyone building authority and wondering whether their AI use is helping or quietly working against them.About the Guest:Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He's authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact.

Greg Heilers recounts spending nearly seven years on organic farms and conservation projects worldwide before abandoning a planned culinary internship in Rome to move to Beijing after meeting his now-wife in Guatemala, shifting from “voluntourist” nomad life to building a home and transitioning into digital work.He describes adapting to China as a foreigner, starting with English and cultural localization editing, then moving into writing and realizing he had entered the SEO content ecosystem, later specializing in offsite SEO and journalist outreach.Greg contrasts “black hat” ROI-driven tactics with sustainable brand-focused strategies, discusses the costs of manipulating consumers, and explains how AI and platform deals (Google-Reddit, Reddit-OpenAI) reshaped SEO, pushing toward “SEO plus AI search.”He shares how he manages learning and building time as a business owner, the realities of running an agency, contingency plans if the business failed, misconceptions about living in China, and practical earned-media steps, maintaining consistent brand identity and EEAT signals.

An AI expert with a confession: nobody has figured this out, including her.Marinela Profi builds machine learning models for banks and financial services and advises enterprises on navigating AI agents.In this conversation, we get into:- Why large language models predict rather than reason, and why that gap matters- How outsourcing decisions to AI may feel like control while quietly removing it- The generational trust divide in AI, and the original research Marinela commissioned to study it- Why women are 47% more likely to be hurt in car crashes because of male-biased training data, and how that pattern extends across AI systemsMarinela is a TEDx speaker preparing to reveal original research at TEDx Harbor Square that will drop soon. She is also one of the most honest voices in AI, which in 2026 makes her unusual.

The top 1% of AI users save 31 hours a week. The bottom 50% save six. That gap does not come from smarter tools. It comes from how people build their context, codify their processes, and put agents to work on their behalf.Iwo Szapar co-created the AI Maturity Index, a Harvard-validated diagnostic used in 75 countries with 400,000+ data points. It was acquired by ISG, a Nasdaq-listed company, in January 2026. He built his AI Second Brain as a side project. It went viral on LinkedIn with 5,408 comments, then made $30,000 in 10 weeks.We talk about what the top 1% AI users actually do, how to build your own second brain from scratch in 4 clear steps, and why Iwo, a person who built his entire career on independence, chose to join the corporate acquirer.

A gas delivery YouTube channel with 5,000 subscribers controls 80% of his country's market and charges the highest prices. His clients don't switch suppliers because no other supplier has a face they recognize.That's Anastazja (Nastia) Debowska's client. She spent six years inside YouTube and Google managing over 800 channels. What she discovered contradicts most of what creators are told about growth: subscriber counts don't determine revenue, faceless channels are harder than they look, and the algorithm rewards what it has always rewarded.And in this episode, Nastia reveals exactly what matters to YouTube, why YouTube outlasts every other platform, and what it actually takes to turn a small channel into a business.No subscriber count targets. No viral formulas. Only the logic of why some tiny channels are worth more than massive ones.Timestamps: (00:00) Intro(00:52) YouTube Subscribers Myth Debunked(04:50) Life Inside YouTube Consulting Team(14:15) What Content Gets Views(17:48) How Pick Better Success Metrics(25:16) How to Build a YouTube Channel for Business(31:01) Why Faceless Is Hard(37:45) YouTube Packaging That Gets Clicks(43:47) YouTube Titles and AB Testing(48:14) Watch Time and Strong Hooks(51:32) From 0 to 600,000 Subscribers(56:57) From Instagram Content Treadmill to Evergreen YouTube(01:03:41) Where to Start With YouTube(01:10:15) Connect with Anastazja (Nastia) Debowska(01:11:41) Looking Back



In this episode, I sit down with Chris Smith, a USA Today bestselling author and sales conversion expert who wrote The Conversion Code.Chris breaks down why 85% of sales happen after the fifth attempt, yet 90% of salespeople quit before that point.He shares the five-minute rule that gives you 21 times better conversion rates and explains why speed matters more than you think.We explore how consumers now control privacy settings and why traditional cold calling is dying fast.Chris reveals how to train AI on your content to generate authentic ideas that actually sound like you.We discuss sales scripts that convert without sounding robotic, handling objections that mask real buying signals, and structuring calls for maximum results.Chris also predicts what will happen in sales by 2030. Don't wanna miss that part.Join us as we break down practical systems to increase your conversion rate and close more deals.







In this episode, I talk with Robert Plank, a podcasting expert and host who has recorded over 1,300 episodes and helps business owners use podcasts to build trust and grow their audience.Robert shares why starting a podcast is one of the best ways to stand out in today's world, even with all the new AI tools.We cover how easy it is to get started, the power of showing your face and voice, and why being consistent matters more than having perfect gear.Robert explains how podcasts help you reach new people, create lasting connections, and open doors to new clients and partners. We also talk about simple steps to launch your first episode and how to avoid burnout by getting help when you need it.Tune in for real advice on using podcasts to build your brand and connect with your audience.


