Podcasts about media leader

Last month, concerns around brand safety and the opaque nature of programmatic advertising flared up again following a report from adtech transparency startup Adalytics, which found that a huge number of big-name brands have been accidentally placing ads on a website that hosts a great deal of child sexual abuse material (also known as CSAM).How did this happen? Do brands actually care about brand safety? And, if they do, what steps can they take to make sure they're supporting quality media?Emily Roberts is head of digital at the Responsible Marketing Advisory, an independent marketing consultancy. She is also co-founder of the Women in Programmatic Network and an inaugural member of The Media Leader's Future 100 Club.Roberts joined host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.Highlights:6:17: Is programmatic advertising a sustainable model for publishers?8:40: Unpacking the Adalytics report and the flaws in current brand-safety practices19:26: What brands should do to avoid accidentally showing up against CSAM online23:40: Brand safety on social media platforms31:48: How the Women in Programmatic Network has reacted to DEI "sunsetting"Related articles:How can brands avoid advertising against CSAM?Time to replace brand-safety paranoia with a nuanced approachBrand safety in a Donald Trump-led worldAdvertising adjacent to quality news content is brand-safe regardless of topic---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Next month, Global CEO Stephen Miron will officially step back from his role after 16 years at the helm of one of Britain's largest media enterprises.When Miron joined Global as CEO in 2008, it was a £200m business with only one national radio brand. In March, he'll leave an almost £1bn business, with numerous national radio brands, a digital ad exchange, dedicated listening app and substantial OOH footprint.Miron will still be involved at Global as chairman, replacing former ITV and Granada CEO Lord Charles Allen, who himself will become a senior non-executive director. Former STV CEO Simon Pitts is succeeding Miron as Global's CEO.In an interview with The Media Leader in October, Global's chief commercial officer Mike Gordon said: “We're very lucky because Stephen's not leaving the business. We have Stephen and we have Simon – it's great to have somebody join the business with the experience that Simon's got. No-one has a monopoly on a great idea.”Miron sat down last autumn with The Media Leader columnist and former editor-in-chief Omar Oakes for a conversation at our Future of Media London event to reflect on his career and legacy.“You have to know when to exit stage left,” Miron said. “It's been the most amazing journey for 16 years, but I also think the business needs different thinking in the next 15 years.”Highlights:3:13: Looking back on Global's beginnings and Miron's early career path13:54: Lessons from Associated Newspapers18:50: Working with Ashley Tabor-King to identify growth in radio and OOH31:02: Defining Global's unique culture and identifying and inspiring talentRelated articles:‘Disrupt yourself before someone disrupts you': Stephen Miron on 16 years of GlobalGlobal commercial chief Mike Gordon: Radio has ‘grown up and adapted'STV's Simon Pitts to succeed Stephen Miron as Global CEO‘A tough act to follow': Industry reacts to Stephen Miron's departure from Global---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

On 7 January, Meta CEO Mark Zuckerberg announced changes to its platforms' content moderation policies that, he admitted, will mean the company is “going to catch less bad stuff” across Facebook, Instagram and Threads.Among the raft of changes, Meta announced it was halting its third-party fact-checking programme in the US and replacing it with a Community Notes feature. It also updated its hateful conduct policy to now allow users to call women “household objects” or refer to transgender or non-binary individuals as “it”, among numerous other dehumanising examples.The story has dominated conversation around the industry throughout the early weeks of the year, with media agencies looking to reconcile potential concerns around brand safety and their own DEI commitments with the importance of Meta platforms on the media plan.In an op-ed for The Media Leader, Sonnie Spenser, Outvertising's communications co-director and Fresh Pies' digital marketing manager, pleaded with the UK media industry to disavow Meta's content moderation changes and consider an “exit strategy” to cut adspend from the tech giant.They joined senior reporter Jack Benjamin on the podcast to elaborate on the ethical and business cases for reapportioning spend away from Meta. They also discussed the raw impact Meta's policy changes have had on the LGBTQ+ community in the UK, whether brands truly care about brand safety and what the media industry can do to support minority members of staff amid a business culture shift away from DEI.Spenser said: "Hate is slowly becoming normalised and we need to do something about it."Highlights:2:22: Content moderation changes and cozying up to Donald Trump8:04: Should advertisers reduce spend on Meta? Considering ethical and business arguments16:55: Do brands actually care about brand safety?26:10: Threads' ad proposition35:13: A cultural paradigm shiftRelated articles:We need an exit plan for Meta and we need it now‘Too big to fail'? Industry reacts to Meta content moderation changesMental health vs Meta's wealth: What will it take to hold a tech giant to account?Playing defence in politics and in tech: Nick Clegg leaves Meta---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

On the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its This Year Next Year global ad revenue forecast for 2024 and expects it to surpass $1tn for the first time – and that's excluding US political advertising, which itself totalled $15.1bn.In the UK, despite uncertainty regarding the country's political and economic future, the ad market grew 8.3%, with further 7% growth now expected for 2025.But, of course, there are numerous unpredictabilities next year, such as around how a new Donald Trump administration could impact global trade or pursue Big Tech regulation. Meanwhile, most ad growth is being driven by just five companies: Google, Meta, Amazon, ByteDance and Alibaba — suggesting a consolidation of ad revenue into fewer, bigger hands.Kate Scott-Dawkins is GroupM's global president of business intelligence and author of the This Year Next Year report.In conversation with Jack Benjamin, Scott-Dawkins explained that advertisers have grown accustomed to managing uncertainty over the past five years and that growth drivers such as retail media and streaming TV, as well as an influx of new AI-based startups, are likely to provide a boost to future ad spending."The uncertainty that advertisers are dealing with has existed and will continue to exist into next year," she said. "The advertising economy is going to continue despite that."Scott-Dawkins will be presenting further details from This Year Next Year at The Media Leader's Future of TV Advertising Global conference in London next week.Highlights:2:24: Toplines: positive growth despite uncertainty8:13: Big Tech's domination of ad revenue growth – is it healthy?12:26: Why the UK is outperforming expectations16:43: Volatility in the Chinese market20:26: Opportunities and knock-on effects as sport becomes more important for TV23:36: The importance of supporting publishing as it loses market share27:02: Tech brands to watch as they spend on marketing to promote AIRelated articles:Global ad industry to grow 9.5% this year as revenue flows to tech giantsOOH tops £1bn in ad revenue in 2024 so farUK TV exports fall 2% despite strong US demandExplained: how we should treat GroupM, IPG and Zenith adspend forecasts---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Jack Benjamin and Omar Oakes report highlights from The Media Leader's first outing in Manchester! The Future of Media Manchester attracted around 600 people on 26 September and included ITV and Coronation Street's "big sell", Manchester City FC's fledgling operation as an in-house production company and advertising consultancy and, of course, a special Manchester edition of "Who Wants to be a Media Leader?"Jack and Omar discuss why there is still a big regional imbalance in UK media and advertising, with one agency boss estimating that £250m has been lost by Manchester agencies to London shops in the last three years. There will be more reports from The Future of Media Manchester over the next few days but, in the meantime, check out the agenda for the event.Interested in being involved next year? Email us: team@uk.adwanted.com.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool.It may be billed as a "beta" launch with a limited pool of 35 advertisers, but Oakes explains why "as far as Isba is concerned, Origin is now officially launched".The Media Leader duo also discuss ITV's first-ever generative-AI ads created for small businesses, Roblox's progression into advertising and The London Standard's decision to revive a dead art critic.Highlights:01:00: Isba launches beta trials for Origin with real data12:00: Barb includes Netflix and Discovery+ in total campaign planning 20:00: Roblox creates a walled garden as it leans in to ad strategy23:30: ITV's generative-AI ads30:00: Why is TikTok putting up paywalls?33:30: Perplexity woos brands with AI search offer: should Google be worried?37:00: Why The London Standard is 'reviving' Brian Sewell through AIRelated articles:Isba's Origin goes live with real audience data for first timeBarb extends total campaign planning to include Netflix and Discovery+Roblox moves to create a walled garden as it leans into ad strategyThe future of TV ads? ITV creates two spots with generative AI---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

M. Curtis McCoy is a Chief Executive Officer with a demonstrated history of working in the consumer electronics industry. Founder of News Wire Magazine, Curtis understands what it takes to succeed in post-modern business. Enjoy this amazing conversation.

Social media gets a lot of buzz and an increasingly large slice of media budgets. But is that spend optimal compared with other media channels?In an article for The Media Leader last week, EssenceMediacom's chief strategy officer Richard Kirk revealed new research that suggests brands are spending three times as much on paid social than is most efficient.Kirk and Olga Zaitseva, EssenceMediacom's head of media science and modelling, join Jack Benjamin to unpack the findings.According to the pair, paid social receives more attention from marketers than is strictly necessary, and if AV budgets were increased, campaign effectiveness would likely improve."We're starting to see multiple pieces of research all pointing in quite a specific direction," says Kirk. "And I would hope that those things combined start to lend real credence to this idea that maybe the industry has gone too far in one direction and needs to correct."Highlights:1:09: How surprising are EssenceMediacom's findings?5:00: Reasons brands are overspending on social media18:46: Caveats: different results for SMBs, production budgets23:14: AV channels are underinvested. A look at other media channels30:20: How research should be communicated to CMOs and CFOsRelated articles:Brands could be spending three times too much on social. You read that rightAdvertising generates profit, but not all media channels are equalThinkbox's Media Mix Navigator tool, which uses the same data as the EssenceMediacom study, can be accessed for free here. It provides econometric data for 2021-2023 from 141 brands across 14 product categories and 10 media channels, enabling advertisers to explore the impact of budget allocations on revenue and return on investment.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself. Binet, group head of effectiveness at Adam & Eve/DDB and a renowned ad authority, talk to Oakes at Cannes Lions about his long history with AI, his Cannes diary and his battle against the industry's "shiny object" syndrome.Highlights:2:30: What will change in media and advertising under Labour?7:20: What analysts are saying about the economy under Labour10:00: Commissions from Netflix and Amazon are up – confidence returning to TV?12:30: Fox launches Tubi in the UK – is the market saturated?15:10: London's most attention-grabbing bus shelters – where and why?16:45: What to do about election leaflets posing as fake newspapers20:00: Les Binet interview---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Prioritising talent and creativity should be top of the list for media leaders this year, according to attendees at The Media Leader Summit.The Media Leader reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.Sustainability, measurement, inclusion, consistency and trust were also discussed as key topics.Some of the winners of The Media Leader Awards' Leader of the Year category — Patrick Affleck, CEO of Havas Media Network UK and Ireland; Thomas Bremond, senior vice-president and chief revenue officer, international, at FreeWheel; Rob Edwards, head of media and digital at Arla Foods; and Dominic Williams, chief revenue officer at Mail Metro Media — share their thoughts.We also hear from Cath Waller, managing director of advertising at Immediate Media, and Chloë Davies, founder of It Takes A Village.Highlights00:53: Dominic Williams on testing new things02:56: Patrick Affleck speaks about people and optimism06:10: Rob Edwards discusses the importance of measurement and creativity for advertisers08:48: Thomas Bremond's views on sustainability and building the future of TV11:14: Chloë Davies highlights the need for the media and advertising industry to "hold the line"14:36: Cath Waller calls for more action on trust in media

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.The duo unpack The Media Leader Awards, which saw Mail Metro Media awarded four gongs, including a Grand Prix for chief revenue officer Dominic Williams. They also discuss the importance of media in the run-up to next week's general election and the EU's potential action against Apple under the Digital Markets Act.Highlights:00:26: The Media Leader Awards and Mail Metro Media's aggressive AV strategy5:11: General election run-up – whether fact-based political ads can be regulated, plus the importance of social media to this year's campaigns14:57: Apple found in breach of the Digital Markets Act17:40: News round-up: European Programmatic TV Initiative, UN framework for tackling misinformation and disinformation, contingency plans for the US TikTok ban, Bauer's Rayo app and Telegraph Media Group loss

Flash interviews from the Croisette with media leaders — what's it really like here, what makes it worthwhile for media people looking to sell and ink deals, where are the best parties and how do you stand out?This is an epic episode — skip to your favourite part!Highlights: 03:10: Chris Kleinschmidt, VP, advertising, TiVo07:45: David Jones, founder and CEO, The Brandtech Group15:30: Louise Johnson, CEO, Fuse (Omnicom)19:35: Chris Volmer, managing director and managing partner, MediaLink28:20: Anne-Laure Dreyfus, TV director, Egta33:35: Marc Guldimann, founder and CEO, Adelaide42:48: Jake Dubbins, Conscious Advertising NetworkThanks to TiVo for sponsoring this conversation with The Media Leader! While some of our coverage is sponsored, all of it is independently created by the editorial team when one of our journalists is involved. ---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

It's Cannes Lions this week, so we've brought you a special debate about the future of bringing creativity and media planning together in advertising, featuring senior decision-makers at major brands and one of the UK's foremost media strategy consultants:>> Olya Dyachuk, global media and data director, Heineken>> Sebastien Bourne, head of media for north-west and central Europe, HP>> Sally Weavers, co-founder, Craft MediaOmar Oakes asks them about how media and creative should reconcile in an industry where audiences are becoming more fragmented across digital media: how does "the big idea" get sold to advertisers when audiences are seeing different messages at different times? Recorded at The Future of Brands in April.Stand by in the coming days for what the media vibes are from Cannes Lions as The Media Leader sends its biggest contingent of journalists to the festival this year – Omar's intro sets out what you can expect from us and why you should remember Cannes' "dirty secret"…Who should we interview next? We're open to requests! Email omar.oakes@uk.adwanted.com---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

As broadcasters begin to announce their lineups, what will Ofcom do about Nigel Farage? Media news and analysis, this week with media writer and chair of Broadcasting Press Guild Manori Ravindran and The Media Leader's Ella Sagar.Also on the programme: we're in Bristol for the Creative Cities Convention and hear reasons to be cheerful from broadcaster David Olusoga and Screenskill's Laura Mansfield.All that plus, changes at Virgin Radio, why Channel 4 is thinking beyond England.... and, in the Media Quiz, it's American imports and exports.A Rethink Audio Production, produced by Matt Hill. Love our look and sound? Hire thelondonpodcaststudios.com for your next recording - and get 25% off your first booking when you use the code MEDIAPOD.  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Until recently, Rob Pierre was CEO of Jellyfish, the major digital media agency he co-founded over 18 years ago - a role which made him one of the UK's most successful media leaders. In 2021 he was voted Media Week's Media Leader of the Year to recognise his achievements. Now, having stepped down, we reflect on life without the CEO title, leadership, confidence and his tool for avoiding self doubt. If you've listened to Tiger Therapy before, you'll know that at the end of each episode, I ask guests to nominate something they think is brilliant to come on the podcast. Joanna Flint, Chief Commercial Officer at Mandarin Oriental Hotel Group, suggested Rob. Here's what she said about him: “What I love about Rob is his storytelling, his authenticity and his belief. He's a really interesting individual with a global perspective to talk about how to build an incredibly successful business through grit, determination, and being a really good man.”We couldn't agree more. Thanks so much Rob for coming on Tiger Therapy - I loved our conversation!_______Social media: Tigerhall Pippa Woodhead | @pippa.woodheadRob Pierre Hosted on Acast. See acast.com/privacy for more information.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspapers to be purchased by foreign governments and United Talent Agency's Michael Kassan has left the company. And, believe it or not, Ofcom has once again found GB News in breach of its broadcasting code, but has not doled out a punishment. Highlights:0:50: Gender equality in the workplace and the need for action5:30: The impact of Michael Kassan's departure on the media industry10:40: What happens if TikTok is banned in the US25:45: Is the BBC right to enable ads for podcasts in the UK?34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

On this week's episode, our CMO James Chandler is joined by Blis' Amy Fox, The Media Leader's Ella Sagar and MiQ's Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Host Ella Sagar welcomes editor-in-chief Omar Oakes and reporter Jack Benjamin to examine the past week in media, including TalkTV's decision to come off linear TV, Reach's "better-than-expected" earnings and Global appointing Simon Pitts as its next CEO after Stephen Miron. The trio also discuss Isba's plans for spinning off Origin into a separate company, ITV selling its 50% stake in BritBox International to BBC Studios, February's box office and Apple's €1.8bn fine from the European Commission.Highlights:0:21: STV's Simon Pitts to become Global CEO beginning Q1 20253:02: Will 2024 be a Mediapalooza?7:47: Takeaways from The Media Leader's interview with The Sun MD Ben Walmsley10:50: The implications of TalkTV coming off linear TV21:52: Reach's better-than-expected earnings report – is the publisher turning a corner?29:36: Quick hits: Isba spinning off Origin; February's box office and the success of Dune: Part Two; ITV's sale of BritBox International; Apple's European Commission fine---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

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Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform's journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.Privodanova, who was known as Milka Kramer before announcing her name change in The Media Leader two years ago, is clear about how Pinterest can succeed as an ecommerce enabler while avoiding the "toxicity" that has plagued social media. She insists its user base is much wider than "housewives and mothers" and is proud of a significant Gen Z cohort that advertisers crave.She is also candid about ad load and responds to questions about why Pinterest's shares declined in response to its recent earnings report, why the company shedded 5% of its workforce last year and, of course, why she is passionate about media.Privodanova says: "When you look at explicit signals, which people are telling you what they like, so they're telling you what they pin, what they save, what they search for… the type of content that comes on top, it's like 'How do I make a dinner tonight for my family?', 'What do I wear?' – it's that more positive content. Throughout our history, as a company, we have had industry-leading initiatives around mental wellbeing and really preventing toxicity from coming on to the platform."Highlights1:46 Pinterest's Q4 earnings, digital media market trends in 2024 and partnerships with Amazon and Google6:41 Pinterest's appeal to Gen Z and efforts to maintain a positive platform11:54 Growing business through user retention and international markets15:43 AI, ad load and partnerships in the digital advertising industry21:10 Pinterest's growth, audience and advertising---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Cass Naylor, strategic advisor at Purpose Union and co-director of advocacy at Outvertising, returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to unpack 2024 predictions in media and advertising and what was said by industry leaders at The Media Leader's annual Year Ahead event.They discuss their anxieties around AI-generated content spreading misinformation and disinformation during an election year, whether the ad market will remain strong throughout the year and why tech companies continue to lay off staff.The quartet also touch on the latest IPA Bellwether Report, the future of Kantar Media and the runaway success of Mr Bates vs The Post Office on ITV.A special shout-out to Ella, who featured on BBC Radio 4 this week to discuss Amazon Prime Video's new ad tier. Be sure to give her a listen.Highlights:10:29: Trepidation and frustration with AI-generated content14:36: What explains recent job cuts across the tech sector?16:37: How this year's elections and developments in AI will impact trust in media33:00: Gerry D'Angelo and Lindsay Clay want media to rediscover its sense of creativity35:47: IPA Bellwether's optimistic outlook for 202437:17: Netflix and Disney's CES announcements38:52: Will Kantar Media be sold?41:09: Does ITV's Mr Bates vs The Post Office prove we're underrating the power of TV?43:52: Future 100 Club pushes for progress on DEI and talent retention---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Née à Lille en 2012 sous l'impulsion d'Emmanuel DEBUYCK, ADWANTED s'est construite sur une parallèle à la pub en ligne en proposant aux marques d'accéder à un inventaire d'espaces publicitaires offline. Si le concept séduit les medias, quelques annonceurs, le chemin de la rentabilité est trop long pour que la société tienne. C'est à l'occasion d'une acquisition aux Etats Unis qu'Emmanuel Debuyck donne une nouvelle impulsion à son entreprise. Pour développer son portefeuille tout en renforcant la valeur de sa marque il s'engage dans un build up d'une dizaine de sociétés, dont certaines ont 100 ans et lui permettent d'avoir une forte légitimité. RDS aux États-Unis (fondée en 1919), Mediatel (fondée en 1985) au Royaume-Uni, Carthage, Offremedia (devenu The Media Leader), ou encore CSE en France.Aujourd'hui ADWANTED group développe des technologies, fournit de la data et de l'information au secteur des medias pour les aider dans leur développement et leurs investissements.Pour en parler nous recevons Emmanuel DEBUYCK, fondateur et CEO d'ADWANTED GROUP pour échanger notamment sur son nouveau tour de financement.

How hard is it for a traditional broadcaster to build a streaming service?“It's a really easy thing to say, it's quite a hard thing to deliver," ITV CEO Dame Carolyn McCall told editor-in-chief Omar Oakes at The Future of TV Advertising Global in London earlier this month.McCall reflected on the launch of ITVX, ITV's ad-supported streaming service, one year after its launch, and discussed what's next for the broadcaster as it seeks a more global footprint.ITVX now has 40 million registered users and has racked up 2.5 billion streams.A full write-up of McCall's interview can also be read on The Media Leader.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Omar Oakes combines his passion for journalism with his vast experience of the UK and international media industry, and as Editor at the Media Leader he's well placed to provide insights on future trends. In this episode we discuss media platforms, the economic landscape, consumer behaviour, and the evolving characteristics of agencies and their workforces. This is an all-encompassing conversation and a must-listen for anyone with half an interest in the future of advertising. Presented by our very own soothsayer, Adam Hopkinson. https://the-media-leader.com/category/features/tmlpodcast/https://the-media-leader.com/https://www.maplestreetcreative.co.uk/https://www.pashn.media/https://radioworks.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

What has made gaming so hard for marketers to crack?According to Rob Gay, the CEO of gaming adtech company Venatus, agencies and brands still need to get better educated about the burgeoning medium.Gay spoke with Jack Benjamin at our The Future of Gaming event in London last month about the different options brands have to speak to gamers, including in-game advertising, next-to-the-game advertising, and around-the-game advertising.He would rather 'start small and do gaming advertising right' and then build up to larger budgets, as opposed to starting with a big, risky activation that could sour brands off of gaming altogether if it fails."If it doesn't work, we're all burnt. If one gaming advertising company burns them in mobile or burns them in console, they're burnt for gaming. [...] We need brands to trust the environment they're going into."A write-up of the key takeaways from Gay and the rest of the Future of Gaming delegates can be read online on The Media Leader.---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Revenue from South Africa, Kenya and Ghana's entertainment industry is projected to grow at a 5.5% compound growth annual rate between now and 2027. That's according to PwC's latest Africa Entertainment & Media Outlook 2023–2027 report. The company's Africa Entertainment and Media Leader, Alinah Motaung joined Business Day TV for more insight into the report and its findings.

Is the metaverse dead? Was it ever alive to begin with?At last month's The Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.Thompson is a presenter and broadcaster covering gaming, and among the most respected journalists in the UK on the subject. She has collaborated with the likes of Bafta, McLaren, Xbox, Activision, and Ubisoft, and she currently appears on the BBC Sounds podcast Press X to Continue.In the fireside chat, the pair ran the gamut of gaming topics, talking about everything from this year's biggest releases and how The New York Times has become a major gaming company to why Shay thinks the metaverse is “dead in the water”.A write-up of the debate over the metaverse can be read online on The Media Leader.---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Picture a world where the traditional role of managers, as we know it, ceases to exist. In this brave new realm, employees are entrusted with unprecedented levels of autonomy, and the rigid hierarchy of management is reimagined. Is this a utopian dream or a recipe for chaos? Today, we dive deep into the question: Should managers be extinct? Join us as we explore whether the age-old power structure of management is a boost or a hindrance to productivity in the modern workplace. Work FORCE is a podcast hosted by Dr Grace Lordan (www.gracelordan.com), author of Think Big, Take Small Steps and Build the Future You Want and professor at the London School of Economics. You can buy Think Big Here: https://www.amazon.co.uk/Think-Big-Small-Steps-Future/dp/0241420164/kacey123-21Follow Grace on Instagram @profgracelordan; on LinkedIn drgracelordanJoining this Work FORCE discussion are:Henry StewartHenry is the founder and Chief Happiness Officer of London-based learning provider Happy Ltd. Happy was rated one of the top 2 workplaces in the UK in 2022, and one of the top 15 in Europe (in the SME section). This multi-award-winning B Corp now helps other organisations create happy workplaces. Henry was listed in the Guru Radar of the Thinkers 50 list of the most influential business thinkers in the world. "He is one of the thinkers who we believe will shape the future of business", explained list compiler Stuart Crainer. His book, The Happy Manifesto, was short-listed for business book of the year.Go to www.happy.co.uk to find out how their movement can help create joy at work.Rob PierreRob Pierre is the co-founder and chairman of Jellyfish, a global business that partners with brands to achieve and optimise marketing performance in a platform world. Today, Jellyfish works with brands including Google, Netflix, Uber and Sanofi. Launched in 2005, Jellyfish is proud to be at the forefront of the global digital economy. Rob was awarded Media Leader of the Year at Campaign's Media Week Awards in 2021 and featured in the Powerlist 2022 and 2023, a listing of the UK's 100 most powerful black Britons. A business innovator, Rob has introduced a unique organisational infrastructure at Jellyfish that is disrupting norms both within and outside the media world.Find and follow Rob on LinkedIn https://www.linkedin.com/in/robapierre/Elizabeth Krumrei MancusoElizabeth Mancuso (Ph.D. Clinical Psychology) is Professor of Psychology at Pepperdine University. She teaches in the areas of psychotherapy, interpersonal behavior, research methodology, and psychology of religion. Her research interests are in the areas of positive psychology and psychology of religion. Her recent work has focused on virtues, including intellectual humility. She has co-authored two monographs: "Faith from a positive psychology perspective" and "Women who sell sex: A review of psychological research with clinical implications". She is licensed as a psychologist in California. Discover more about Elizabeth's research...

Digital ad platform Teads has in recent years expanded its footprint beyond its digital display roots into connected TV. And, like many digital players, it is looking to leverage AI and machine-learning tools to the benefit of clients.Teads co-CEO Jeremy Arditi caught up with host Jack Benjamin to talk about how AI is powering creative solutions while being capable of respecting user privacy.Speaking from Advertising Week New York, Arditi explained: “It might feel like, to a user, that they're seeing ads that are much more personalised, but that doesn't necessarily mean that the machine needs to know a whole lot of specific attributes, and private attributes, of that user."Arditi also discussed how moving into CTV has been "organic and natural" for Teads, despite some challenges.Read the full write-up of the interview on The Media Leader.---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Over the past year, The Media Leader has been championing three key issues facing the media industry: declining trust in media, sustainability, and the talent crisis.Those issues have frequently been discussed in this podcast and our coverage this year. At last October's The Future of Media conference, we held a debate on what we should champion and those were the topics chosen by the audience.And in just a few days at The Future of Media this year, it's time to debate the most important aspects of media and advertising to zero in on for progress in 2024. To preview this year's event in London, columnist and media agency founder Nick Manning joins Jack Benjamin and Omar Oakes to unpack the key issues facing the media industry.The trio discuss whether progress has been made in the past year on trust, sustainability, and talent, and Nick makes his case for why he believes effectiveness is at the core of all issues facing media.“I have a long-held belief that the only solution to the lack of trust in the media ecosystem from a client point of view is in proper effectiveness measurement; that requires absolute transparency," he said.The group also takes a look at the latest drama at GB News, the forthcoming Telegraph sale, and what now for ads on Netflix with the exit of commercial boss Jeremi Gorman. ---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

This week I speak to Peter Haddock, an old friend of mine who is a specialist in the construction and mobile plant sectors, with over 14 years experience, working with main contractors, the worlds largest distributor of plant and equipment and a global formwork leader.Kindly sponsored by Liebherr: https://bit.ly/3TmNWHGPresented by Construction Wave: https://constructionwave.co.uk/Follow Katie: https://www.linkedin.com/in/katiekelleher/

Le sommaire de Focus Écran Saison 6 Épisode 2 L'invité de la semaine : François Quairel directeur de la rédaction de The Media Leader qui a interrogé le PDG de Médiamétrie. On revient sur les nouveautés du calcul d'audience avec la prise en compte de la consommation TV sur les téléphones, tablettes... qui devraient arriver en 2024 Le jeu C'est quoi l'info ? Les chroniqueurs doivent retrouver une info à partir d'un nom, d'un chiffre ou d'une phrase. Ça fait débat : les sujets brûlants de la planète média Polémique après le "Complément d'enquête" sur le Puy du Fou : Une guerre ouverte entre France Télé et les médias Bolloré ? Chroniqueurs : Benj, Jérémy et Louis Réalisateur et producteur : Yassine Animateur : Yassine Crédits son : "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License creativecommons.org/licenses/by/4.0/

Why are women in media leaving the jobs they love?That is one of the questions The Media Leader has tried to tackle this year as part of our mission to promote talent in media and advertising. Issues raised this year, in our op-eds and analysis, include concerns about better flexible working, accommodating women going through menopause, and how to stop women bearing the brunt of the industry's 'missing middle' phenomenon.As summer comes to a close and it's back to school or work for most this month, it's a good time to reflect on the many within the media industry who balance various responsibilities as well as their work. Ella Sagar sits down with two leading women who have worked agency-side and media owner-side to discuss the unique experiences and challenges faced by women in their media careers, and how the industry can and should do more to make the workplace more equitable.Tobi Asare is managing partner and director of growth at OMD UK, and author of The Blend: How to Successfully Manage a Career and a Family.Stefanie Daniels is founder of Life Begins at Menopause, a 20-year media careerist, and a Media Leader columnist.“If you don't buy in to supporting women at various different life stages, then I think you are missing a trick," commented Asare.On the topic of the menopause, Daniels added, “For the sake of my mum, for my grandma, for my daughter, the buck stops here. We are going to change this narrative and we are going to empower these women so they absolutely can, one by one, take back control of this life stage.” ---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

In the first episode in our new The Meaningful Media Leader series, Sarah Mansfield, Vice-President Global Media, Unilever & Vice-President, Incorporated Society of British Advertisers (ISBA) discusses her professional journey in media, shares vital perspectives on the media industry today and outlines valuable insights for the road ahead with our host Ben Downing. From the benefits and ‘watch-outs' of generative AI to driving transparency in cross-media measurement through a collective initiative at ISBA, this broad conversation between Sarah and Ben strikes at the heart ofexplores key areas impacting the media ecosystem, the leadership role of ISBA as one single voice representing advertisers in the UK and delves into the path forward for the industry. “If we work together as an industry we can solve big problems…How we collectively solve big hairy challenges is a partnership with stakeholders; we are better solving them as a collective,” says Sarah during her discussion with Ben. Enjoy the episode and do keep an ear out for future episodes with further media luminaries in this thought-provoking series! We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Reach out on our socials: LinkedIn and Instagram. Hosted on Acast. See acast.com/privacy for more information.

Brands are still coming to terms with how to market to gamers, a number of brand strategists have highlighted on The Media Leader in recent weeks. And this is despite several years of work by ad professionals trying to crack the gaming market.With an audience of over 3 billion worldwide, gaming has developed over the past few decades into one of the most-loved and most-lucrative forms of entertainment, and brands want in on the action, hoping to reach audiences they often struggle to find elsewhere.But what is causing the slow uptake of gaming advertising, and what needs to be done to better communicate with adland the potential benefits of reaching the increasingly diverse gaming audience?Lucy Rissik, partnerships director for Women in Games and founder and CEO of boutique gaming marketing agency Brotherhood of Brand, and Nina Mackie, founder and CEO of Interact Global and part of female-led gaming industry organization WeGame2 join host Jack Benjamin to discuss the state of the gaming market, what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.Register to attend The Future of Gaming 2023 on 12 October in London to continue the conversation at https://www.adwantedevents.com/futureofgaming.---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

One of the key questions we are always asking industry experts, be it in our reporting or at our conferences, is what makes for effective media? Is it all about excellent creative? Is it about perfect placement? Or is it, in the words of Succession character Kendall Roy, all simply about harvesting eyeballs?Mike Follett, managing director at Lumen Research and a regular columnist for The Media Leader, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation. He is joined by The Media Leader editor Omar Oakes and reporter and host Jack Benjamin.On the broad topic of effectiveness, Follett said the industry needs to admit what it does and doesn't know about the way media and advertising works.“We assume that we know absolutely how these things work, and we have some numbers to back us up here," he said. "But in all honestly, we don't. That's the real truth. We don't have the complete picture of how this stuff works. And I think admitting that is the smart thing to do, and pretending that we do have a 100% picture of the world, that's crazy.”---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

What does the future of digital publishing, and in particular, digital news publishing, look like? Raymond Snoddy, the former presenter of BBC News Channel's NewsWatch and a longtime columnist for The Media Leader, and Richard Reeves, MD of the Association of Online Publishers, join the podcast to discuss.Digital publishing has been in a near-constant state of development and transition since it began supplanting traditional press two decades ago. But with the recent dissolution of BuzzFeed News, the bankruptcy and sale of Vice Media, and ever-quickening developments in generative artificial intelligence, today's digital publishing leaders perhaps have their hands full now more than they ever have.In a wide-ranging conversation, the pair spoke to Jack Benjamin talked about publishers' progress in defending their intellectual property from "scrupulous" tech vendors and large language AI models, the challenge of making hard news appealing to young people, and the importance of consumers' trust in news.On the increasing popularity of comedic news content on short-form video platforms, Snoddy said: "The only hope for legitimate news and ultimately the survival of legitimate democracies is to keep focusing on trust, accuracy, meaning, explanation... if the world is totally dominated by the funnies, we're all in a very serious position indeed.”---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderTwitter: @TheMediaLeader YouTube: The Media Leader

“You've got to do a different job on pricing.”That is the core theme of the new book Madison Avenue Makeover, according to its author Michael Farmer.Farmer, a former consultant, is also the author of Madison Avenue Manslaughter, which the Financial Times called a “damning critique of the modern advertising industry”.His latest book, a sequel, addresses attempts by Huge CEO Mat Baxter to transform the IPG agency and restore its dynamism. But as reporter Ahmed Elkady writes in his review, the raison d'etre of Madison Avenue Makeover is to serve as the industry's guide for what another paradigm of agency relationships could look like.Farmer previously spoke to editor Omar Oakes in a 2022 interview in which he discussed whether the industry had made progress since Manslaughter‘s release in 2015. Now, in a new interview with The Media Leader, the strategy consultant returns to explore the themes and key takeaways of his sequel.Elkady sat down with Farmer to speak in detail about its development and key lessons for the industry. A partial transcript of the conversation has previously been published, and now you can listen to the audio in full.---This episode was edited by our production partner Trisonic.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderTwitter: @TheMediaLeader YouTube: The Media Leader

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important.We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life.- - -Connect with Mike:Mike Follet - LinkedInMike's writing - The Media LeaderLumen's Twitter - @LumenResearchLumen Research - Website- - -Connect with Sam:Sam's newsletter on creativity - Explosive Thinking Watch the pod - YouTube - Growth MindsetTwitter - @samjamharrisInstagram - @SamJam.zen- - -Chapters00:00 Introduction01:36 Opimising attenion02:44 Importance of context, creative and targeting04:16 Why is advertising interesting09:50 Mike's biggest failure14:17 ADVERT - NordLocker15:46 Fixing their own problems18:52 Advice 5 years ago21:26 Kindest thing - honesty23:04 Conclusion Become a member at https://plus.acast.com/s/growth-mindset-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we:Discuss aligning creativity with data to drive marketing resultsLook at how #ROI and a focus on KPIs elevate marketing to the boardroom at Heineken Examine the need to drive #sustainability and #diversity in media management Evaluate the impact of brand equity and positioning on business results Give advice for young marketing professionalsOlya has over 15 years of marketing leadership experience at global brands like Coca-Cola, McDonald's, Bacardi, and Heineken. She is an expert in Global Marketing, Digital, Data and Technology. Olya is a leader, creative thinker, change-maker, problem solver, and a passionate believer in inclusive and sustainable marketing. Olya is the winner of 'Media Leader 2023' in the Advertiser category.The full transcript is available here.Support the show

Are ambitious marketers suffering from a 'Steve Jobs complex'? Is Sir John Hegarty right to say that marketers and most marketing is simply "boring"? Is there any point doing "purpose" in marketing"?These are among the key questions answered by a trio of media and advertising leaders who joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.Craig Tuck, chief revenue officer at Ozone, Rachel Forde, former UK CEO of media agency UM, and Chloe Davies, head of social impact at ad agency Lucky Generals, joined Oakes in front of a live audience at the Future of Brands venue in central London.The panel discussed key learnings from the event's invite-only brand leaders' club, in which some of the UK's top brand marketers discussed their challenges and how to improve the conditions for sales and advertising, as well as key insights from Oakes' interview with advertising legend Sir John Hegarty.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

"Reframe the problem," says renowned marketing consultant and author Richard Shotton in his new book on behavioural psychology and its impact on advertising and media.In his new book, The Illusion of Choice, Shotton describes the various psychological biases (16-and-a-half, to be precise) that influence what we buy.Reviewing the title in The Media Leader, VCCP Media's joint chief strategy officer Steve Taylor called it a page turner and an “antidote” to “a sea of increasingly ineffectual sameness” in marketing.Shotton came on The Media Leader Podcast to discuss the book, and how knowledge of psychology can be a benefit to any media professional.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

NDA Editor Justin Pearse and Publisher Andy Oakes are back with another easy ramble through the streets of a week in the digital media and marketing industry.In this week's episode, we review the trade press, looking at how the sector is flourishing and the strength of titles like The Drum, Campaign Ad Week and Media Leader, and discuss the latest developments in AI and attention. This week's special guest is Dan Brain, Co-Founder, Madfest. Joining us from a box in London Bridge, he gives us an insight into what's happening at this year's festival and why you should be involved, along with his views on The Elizabeth Line, a recurrent topic on IAMT.

The Media Leader's new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain. Kemp, who is editorial director of Creativebrief, warns if we want to stop women from being edited out of the media industry, we must be honest about addressing burnout and "fake flexibility".What advice does she have for women in media and what more can leaders do?Read the first in her new monthly column: "Face the truth: women are still being edited out of the media industry"---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Have you ever thought about moving across the pond? Two media industry Brits that have recently made the jump over into the massive, frenetic media environment in America—more specifically, the Big Apple. They're eager to share what they feel is different about the media industry Stateside as compared to the UK.Wayne Blodwell is the founder and CEO of digital advertising consultancy TPA Digital, formerly known as The Programmatic Advisory, as well as a podcast host in his own right for The AdPod. His new monthly column for The Media Leader, ‘An Englishman in New York', debuted in February. In it, Blodwell discusses the challenges and opportunities that the American media market offers.Making her second appearance on the podcast, Amy Williams is the founder and CEO of purpose-powered ad platform Good-Loop, which she began in 2016 to help brands do charitable work at scale. Williams moved to the States earlier this year, where she hopes to grow Good-Loop.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Sabrina is the Founder of Lateral Theory, the media and entertainment arm of Build Global. Lateral Theory executive produces original content, TV and Film productions. Sabrina is the creator and executive producer of the world's first audio-visual podcast for the hungry mind, BRKIN Bread. Sabrina's Executive Producer credits also include Back to the Motherland (2020), All the little things (2021), Revelations (2022), Il Moro (2021) and Finding Sherpas (2022).   Sabrina is the Founder and President of the Liberian Business Alliance, a social enterprise committed to the economic development of Liberia.   Sabrina is a Royal Society of Arts, Manufacturing and Commerce Fellow. A sought keynote speaker, Sabrina's credits include TEDx Fidelity International, Mediatel, Harvard Business School, House of Lords, Atomicon, Mediatel and Pension Protection Fund. Sabrina is a writer, sharing her insights and analysis as a columnist for The Media Leader.   As a responsible business owner, Sabrina started the Build Global Fund, a monetary fund that allocates 5% of the Build Global revenue to non-profit organisations, social enterprises and charities, particularly focused on underrepresented groups.   Sabrina is an award-winning entrepreneur, Sabrina's accolades include BEFFTA Legend Award recipient, Women Appreciating Women Honoree. Sabrina was named Top 50 Most Inspirational Black women in the UK by African Glitz Magazine.   In this Episode Alicia and Sabrina discuss: How she learnt to navigate in predominantly white spaces Why she dedicated to embrace her natural black beauty  How to best manage with professional betrayal  When it's appropriate to be confrontational  Why she plans her life in 10 year blocks  Why it's important to always be on brand  Why having a sustainable business strategy is the key to building a profitable business  See more about Sabrina here - https://www.sabrinaverse.com/  Connect with Sabrina - https://www.linkedin.com/in/sabrinaclarke/  See more about Build Global here - https://buildglobal.com/ 

Régies vs Trading desks, le choc des titans programmatiques ?D'après The Media Leader, les investissements publicitaires ont augmenté de +22% en 2021, pour atteindre 710 milliards de dollars. Face à cette forte croissance, comment les régies et les trading Desk se complètent pour faire face à la demande ? Entre offre personnalisée, conseils avisés, gestion du budget, mise en place des campagnes et suivi millimétré des résultats, les régies publicitaires offrent des avantages réels aux entreprises qu'elles accompagnent. Les trading desk, nés avec les transactions publicitaires automatisées, proposent via leur stratégie de marketing digitale poussée, une qualité de ciblage et de diffusion additionnelle à la valeur apportée par les régies publicitaires. Alors entre Régie et Trading Desk, comment combiner leurs forces lors de la mise en place de campagnes publicitaires ? Pour répondre à cette question, nous demanderons à nos invités : - De clarifier la différence entre une régie et un trading desk ?- Peut-on plutôt parler de confrontation ou de complémentarité entre les régies et les trading desks ?-Où positionnez-vous le curseur entre l'homme et la machine dans votre activité programmatique ? Pour en discuter : Gary Abitan de Smile Wanted Ali Koné du Groupe Marie-Claire) Steven Fitzgerald de Values Une émission présentée par Michel Juvillier Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

We love a miracle manifestation story! Today's episode features Bianca Barratt, a columnist for The Media Leader and a Senior Contributor to Forbes Women, whose mission is to tell women's stories and ensure they have an equal voice in the world. She shares how you & your brand can get media coverage, even in the beginning stages of entrepreneurship & the keys to getting featured.  Less than 28% of voices featured in the media are from women. It's time to get our voices out in the world so the world can receive & be transformed by all the deep feminine wisdom we have to offer collectively. The world needs our wisdom now more than ever.   As you build your brand and network, some relationships may lead to a foot in the door or even larger opportunities to reach a wider audience. Research and resilience are essential lessons to learn as you seek media coverage. Investigate which media outlets have an audience relevant to your business and then customize your pitch to match their writing style.  Media coverage for your business is a practice, rather than a one-hit-wonder.  Join me on today's episode as Bianca Barratt outlines the benefits of getting media coverage for your brand and how to get started with that process.   Topics Covered: Manifesting miracles in life and work The significance of telling women's stories and making sure they are well represented in society The power of securing media coverage for your business  Best practices for securing media coverage  The process for getting featured in a magazine or newspaper Why you don't need a PR to get yourself into the media  3 key things that need to be in every pitch   Guest Info: Bianca Barratt A former lifestyle writer and editor at the London Evening Standard, Bianca has been a freelance culture and lifestyle features writer for the last five years, writing stories for titles such as Vogue, Courier, Cosmopolitan, Refinery 29, The Sunday Times, the Independent and the BBC. She is also a columnist for The Media Leader and a Senior Contributor to Forbes Women, where she covers women in business and issues surrounding women in the workplace.   Follow Bianca: Visit The Scoop Website Follow The Scoop on Instagram Sign up for Bianca's free gift The 5 Golden Rules of Pitching to the Media Follow Polly: Featured in Forbes: How Women Can Reprogram their Mindset for Financial Success Sign up for The Feminine Path to Growth Masterclass Get your Free Success Meditation Learn more on my website: pollyalexandre.com  Follow me on Instagram: @polly_alexandre

This week we're at the all-you-can-eat media buffet that is The Future Of Audio Europe.Matt Deegan is joined by the editor of The Media Leader Omar Oakes, Goodstuff Communications' Sam Austin and George Butler, head of commercial marketing at radio group Bauer.Plus, Matt gets his networking mic out and chats with Demi Abiola (Investment Business Director, mSix&Partners), Radio Centre's CEO Matt Payton and Jason Brownlee, founder of Colourtext.And, of course, there's a Media Quiz… in which we welcome the return of Name That Headline.A Rethink Audio production, produced by Matt Hill. Get well soon Phoebe!Matt Deegan's blog is full of audio insight and everyone important reads it. Sign up for weekly posts here.AND support the show and get extended interviews and more bonus treats - patreon.com/mediapodThanks to The Future Of Audio Europe, powered by The Media Leader, for being such gracious hosts. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

The basic relationship between reach and business results has "eroded dramatically", Zenith UK chief strategy officer Richard Kirk argues in an opinion piece for The Media Leader. In some cases, this fundamental principle of commercial media no longer exists, the Publicis Groupe media agency has discovered.Kirk speaks to Omar Oakes about why the relationship between audience reach and an advertiser's sales has broken down, why 'Right Reach' is a better predictor of success, and what this means in practice for media planning and buying. Read Kirk's Strategy Leaders column: We can better manage media fragmentation by measuring ‘Right Reach'Strategy Leaders features on the Thursday edition of The Media Leader‘s daily bulletin with thought leadership, news and analysis dedicated to excellence in commercial media strategy.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Dave Randall, Future's commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed. Dave and Omar also discuss how 'specialist interest websites' and TV stand out in a Future survey about trust in media, and how a modern publisher establishes 'church v state' lines between editorial and commercial when journalists are asked to write sponsored content.Our own 'church v state' disclaimer: this episode is sponsored by Future. The conversation topics were agreed in advance but the conversation was recorded and edited by The Media Leader's editorial team without intervention.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Did your latest advertisement reach 100k views and get 10k clicks? Or do you have no idea how many people actually saw it or had enough interest in it to try and learn more? If the advertising, marketing, and media you produce is created with the goal of reaching a measurable outcome - whether it's views or clicks or subscribers or sales… …you might just be interested in learning more about Performance Media and the data analytics that goes into it. Catch the latest TAS episode to hear it from Dr. Ramendra Singh. Meet Dr. Ramendra Singh Ramendra's Role as a Media Leader as Crossmedia Ramendra Singh is the Chief Performance Media Officer at Crossmedia USA. Crossmedia is an independent channel-driven agency delivering communications planning, media services and international account management. Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Since being founded in 2000, they have seen a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. Ramendra's Other Work in Marketing Ramendra received the Data Culture Leader Award as part of the BoD Awards from Corinium in 2022. He has served as Chief Marketing Officer, Chief Analytics Officer, and Chief Product Officer at Fortune 500 firms throughout his career. His C-Suite experience spans leading functional areas of Marketing, Product Development, Data Science & Analytics, Technology, and Operations and his global experience spans across multiple industry verticals. To name a few, previously, Ramendra has been Chief Analytics Officer of Performics and Chief Marketing Officer at Brandman University. He is also a senior member on Industry Councils and Advisory Boards. Besides that, Ramendra shares his insights by speaking and publishing on topics such as Performance Marketing, Measurement, Digital Transformation, Advanced Analytics, Decisioning Solutions, Application of AI/ML, and Organisational Improvement. Performance Media, Data Analytics, Marketing In this exclusive analytics podcast episode, Ramendra shares: The story behind his win of the Performance Pioneer award with PMW US His current role as the Chief Performance Media Officer at Crossmedia USA What exactly Performance Media is Combining demand generation and demand capture Using advanced analytics solutions in Performance Media Where we're at in Performance Media regarding advanced analytics The future of plug-and-play with data analytics How the role of a marketer has become broader and how universities should adapt A use case of a Performance Media has benefitted an organisation using data analytics Calculating the KPI for these Performance Media benefits How much mathematicians are involved in creating these media solutions The challenges that come with using data analytics in Performance Media How small businesses can also benefit from Performance Media Services side vs clients side If you are a marketing professional looking to start implementing Performance Media in your organisations through the use of data analytics, this is the episode you do not want to miss. --- Send in a voice message: https://anchor.fm/analyticsshow/message

Omnicom Media Group's head of futures Phil Rowley has recently joined The Media Leader‘s stellar list of regular columnists. His debut column argues that predictions can still be highly useful even when they're wrong.Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.Of course there is a lot to say about what's happening at Twitter under the rule of Elon Musk, as well as Meta's huge investment in the “metaverse”.Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

The #Forgotten500k campaign sees media owners provide free ad space for a campaign to make an antiviral available on the NHS for immunocompromised people who don't respond to regular Covid-19 vaccines. Omar speaks to mSix&partners executive chair Jess Burley about why it's so important, campaigner Mark Oakey whose life and been put on hold for more than two years, and Dr Tony Pagliuca for a medical perspective. Find out more about the campaign.Hosted by Omar Oakes, editor of The Media Leader. Check out The Media Leader's website and sign up to our newsletters, or keep up to date with us on Twitter, LinkedIn and YouTube.

The Media Leader Podcast features opinions and analysis about the media and advertising industry. Our mission is to champion excellence, inclusion and courage in media.

Welcome back to Season 11 of the IAB UK Podcast. We're kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo's Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we're using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies. Hosted on Acast. See acast.com/privacy for more information.

In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it. Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you'll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Katelyn Sorensen on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week's episode: Poor training, no purpose: why marketing faces ‘worst-ever' talent crisis - article on The Media Leader Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO Katelyn's companies - Traject, Loomly and Sendible Robert's The Content Advisory Blog Robert's latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Adult Education by Daryl Hall & John Oates – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Just as a good dynamic between strategist and creative can be a predictor of stand out work, so too can a strong relationship between strategist and researcher. So this week, we sat down with Shane Skillen, CEO at Hotspex, who shared his Top 5 tips on how to be a great planner.

In this episode, Wafa, Shreya and Ismahan share their journey of founding Playbook, the most incredible and resourceful Edtech Startup on the block that's been creating a storm! We get the details on how they began this journey with an aim of redefining career progression for women by showing them the endless possibilities that lie ahead of them and the countless ways that they can go further in their career. Moreover they discuss splitting roles and how they envision this to be a platform that can give women access to new opportunities and make a positive impact on their lives and lead change. Shreya Rammohan is the Co Founder and CMO of Playbook, an Edtech Startup where she presently handles marketing and product development. She has over 8 years of professional marketing consulting, research & implementation experience across 10 industrial sectors & in 4 regional markets. From 2018 to 2022, she was the Media Leader for the largest women empowerment network in MENA, Women Power Network, having secured $3million+ in advertising equivalence across notable published media and digital platforms. She has also led the winning startup (Women Who Read) of the Middle East Partnership Initiative (MEPI) by the U.S. State Department and Bahrain FinTech Bay “Build for Bahrain” programme.  Ismahan Al Saad is the Co Founder and COO of Playbook where she presently leads operations, finance and investment. With over 20 years of experience in Finance and Investments, Ismahan is the former General Manager of AlSaad Power Projects. She has also been in charge of Business Development, diversifying the company's activities and operational specialities towards increasing income sources. Prior to her career at the Family Business, Ismahan's professional expertise lay in Banking and Finance, where her experience spans 12 years in BNP Paribas.

In this episode, Guy talks to Rob Pierre, co-founder and CEO of Jellyfish, a global digital marketing and transformation partner to some of the world's leading brands, including Google, Samsung, Netflix and Nike.Jellyfish has had a seriously rocket-boosted few years – French investment giant, Fimalac, bought 50% of the company for just over $700 million in late 2019, which led to a buying spree, and then the pandemic saw revenue grow exponentially, in part because any business that hadn't already made the migration to digital woke up to the fact that they had to do it, and do it immediately.Now employing over 2,000 people across 40 offices globally, Jellyfish has featured in The Sunday Times Top Track 250, and Rob has been crowned Media Leader of the Year at the Media Week Awards and featured on the Powerlist 2022, as one of the 100 most influential black Britons. He's a man brimming with thoughts and ideas and insights, and there's lots to learn from his determination to do things differently.

Quantum Quote: “As we rolled into the future, I saw technology starting to develop, I'm a technologist and kind of a green energy geek. I love technology around creative ways to generate electricity and make the transformation away from fossil fuels over the long term.” How would you feel if you were one of the first adopters of the ‘cars from the future'?  Imagine being involved in the baby stages of an electric car revolution -- traveling during the time when electric driving wasn't that popular yet... Rob Greenlee, VP of Content and Partnerships at Libsyn.com and LibsynPro.com, is a well-known evangelist of the podcasting industry. He is working with content creators, platforms like Spotify, Google, and the big listening platforms around the world. In this episode, Rob talks about being one of the early adopters/owners of electric cars. He shares how scifi TV shows influenced him to buy his very first electric vehicle -- a Nissan Leaf - and what inspired him to be an advocate of the clean energy electric car revolution. Sign up for the free 90-minute AWESome EarthKind™ Clean Energy Demonstration to discover 3 simple actions you can take to start saving money and make the world a better place – without having to learn complex technology. SuperNova #1: “If you go very back to my childhood, I kept seeing TV shows talking about the future. Space 1999 was a good example. When I was a little kid, they had an electric vehicle in that TV series. It had a bubble shaped vehicle that - back in the 80's - was like looking into the future.”   SuperNova #2: “I only paid $34,000 for my first LEAF. When the Model S came out, they said it was only going to be like $49,000, but when it was released, it was more like $110,000. So I'm glad I didn't put down my $5000 down payment on a Tesla. But I did proceed to buy a bunch of Tesla stocks for $26 bucks when it went public. So, I'm a proud beneficiary of Tesla stock now.” SuperNova #3: “The early model LEAF didn't have environmental controls of the battery compartment area to keep the lithium batteries cool. That was one of the downsides of the LEAF at the time (but it's been corrected now). What it does is create a difference in the capacity of the battery at different times of the year. In the Seattle area, where I lived, there was a lot of fluctuation in the seasons and temperature. Worst Clean Energy Moment: When the auxiliary battery died it would cause the dashboard to flicker on and off. Ah-Ha:  The first time he drove an electric car. Fast, Quiet. Cool. Best Advice – To be thoughtful about others. To listen to others and be a good person to other people. Personal Success –  Wanting to meet other people and help other people. Build trust and relationships with people. Internet Resources –   Wayback Machine website resource. Book Recommendation –  “How to Profit from Podcasting” by Dave Jackson Magic Wand – Overcome the challenges we have in our culture around race relations. One thing that Energizes Rob today – The opportunities that are out there for anyone who wants to build a brand, a reputation and build a career for whatever they have a passion for. Parting Advice – Chase your passions. It keeps you excited in your life. These are challenging times that we live in, so living in your passions is really the best thing that we can do for our mental health. And just stay positive. Connect:  Twitter: https://twitter.com/robgreenlee Website: http://www.robgreenlee.com/  Podcast: https://newmediashow.com Linkedin: https://www.linkedin.com/in/robgreenlee

HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader Quote: “I want people to be smarter and safer online, and from a business perspective which most people tend to forget about” Background: Instructor Sara Broers is a Social Media Strategist and travel enthusiast who travels the nation speaking to groups on how to use social media. Sara has a passion for helping business owners make connections they need to grow their businesses through Social Media. Her Presentation has drawn national acclaim as she introduces new auctioneers to social media and shows them how they can use it to market their businesses in a successful manner. This 'A'  personality & top Instructor will inspire you to successfully find your place in the world of social media. TravelWithSara is where Sara shares passion of her home state of Iowa and anywhere a plane, car, train, or boat would take her. She was a bit of a travel bug at a young age and throughout her lifetime; and developed a deeper love for sharing her travel experiences with others. Sara is the co-founder of the Midwest Travel Bloggers Group in 2015 and the Midwest Travel Twitter Chat.  She is the founder of the North Iowa Social Media Breakfast Club. Several clubs have started, based off of the format that she started. Sara has grown to adore the beaches and people of the Alabama Coastline. Mountains, beaches and the Caribbean are also her favorites. Sara believes that your travel connections begin in your own backyard. Sara has partnered with several destination partners and helped them grow their tourism base through the use of social media. Highlights: lives in north Iowa In 2008, she hopped on the social media train when she started mom blog she didn't realize how social media would really change her life from there when she started writing, she didn't have a clue as to how people would find out who she was writing or who she was. then she hopped on twitter and not facebook usually, people would start from Facebook, she did it backward she started with twitter and has made more business connections with it than any other media platform looking back that was probably the best thing that happened to her it's fascinating because she can get to live on a farm in Iowa and travel the world because of the internet and social media she has been able to meet so many people she wouldn't have otherwise met in person through social media the magic really happens after you meet someone online and then you can get to meet them face-to-face in real life. When you can that relationship offline; to face-to-face conversation, that's where partnerships begin and things begin to really happen it's a fascinating space to be in In June 2013, she started the north Iowa social media breakfast club everywhere she went since then in her local community she mentioned the word twitter she is a trailblazer without even realizing it she's a blogger and a social media influencer her motto is, she wants people to be smarter and safer online and from a business perspective which most people tend to forget about into blogging, a travel writer social media is a part of her life - who she is, and what her life is made of She is a farmer's daughter - she has to get that in there every place is a huge place for social media she didn't think that farmers 10 years ago would have realized that social media would be a part of their lives today. Friends with Suzanne stavert - both share a mutual love of blogging and social media let's talk a little bit about your various blogs and how you manage to create contents she operates 3 different blogs com is a social media business she was blogging in 2010 and found a job on twitter she started managing social media platforms for businesses your tweets represents who you are and what you are about she grew a social media business out of blogging that she honestly never saw coming she has a passion for women and business com is where she tends to put things about safety, social media tips and feature some entrepreneurial women in north Iowa com actually came out from her previous blog allinaniowamomsday.com which later morphed into travel she was a social media influencer but she never realized that at this time she started to do more travel stuff and she didn't have a travel platform saramomoftwo was on twitter for 5 years and twitter decided to cut it down because of suspicious activities that hurt because her 85,100 followers were real people she thought maybe this could be her little push to get into travel more you can't take your @travelwithsara and move it to that account saramomof2 became socialsarab she had an engaging community on twitter which meant a lot Midwest travel bloggers is a community that Lisa Trudell and Sara are building they've been on it for a couple of years, showcasing destinations of Midwest on twitter twitter is a big platform that we are using now as we are expanding into other platforms from the 1st and 3rd Wednesday of every month...they do the midwest travel chart she came about this because she taught nobody was talking about flyover countries Sara sees all this as not work, just doing what she loves she has created a brand and a platform off of twitter a lot of people just think there's too much noise on social media twitter list is a way to funnel down the noise and keeps you organized twitter is where she gets most of her News and it is so easy a lot of the times people are just afraid to use the twitter list sometimes she met Suzanne and they are actually doing a lot together at the women summit what she loves about social media is that she can be in 'a room' with people from ages 15 to 80...and everybody has the same interest the things that I'm really good at, that 17 years old is good at and the thing that I'm not good at, that 17 years old is really good at something that they can teach me it's a win-win with social media from that aspect thinks video is huge and everybody is becoming a photographer and videographer what scares her is how those pictures and videos are come across sometimes, not so much in the business world but in the personal world a lot of people don't realize that when they share these things on social media, they are actually sharing these things with the world wide web she has been playing around with the live feature on Facebook if you never try it you are never going to know whether it works or not for your audience what would be your advice for people out there who are looking to monetize their social media what I bring to it is my feet - my boots are in it my mind does not work that way - I'm a doer the best advice I can give people is getting yourself in front of the CEO, and the business you want to work with you need to continue with those face-to-face connections and if you don't I don't see where you'd be you may be successful doing this but you're going to leave a lot of money outside your bank account tools like this are great but they build on relationships that really matter you need to also put contents out there As a society, we are less social I love social media and it helps me pay my bills I see too many people who will not put their phones down it is a concern that Sara has and that comes from her wanting to educate people on being safer and smarter online I do have concerns for kids too because they are watching their parents and grandparents for be being social is to really get out and live your life, having face-to-face conversations with people local does matter and we can do big things with that what advice would you give to people to be more social with social media? have a conversation with people, don't blast whatever your opinion is be somebody who is engaging and wants to help be a friend of people a lot of people on social media are there because they don't have friends If you just be a good person online, you can be that person that helps them along the way I love to travel and I spend a couple of days at Disney world in Florida with my husband in January I spent one whole day without my phone - I left it in the hotel room I had to take that day and just leave my phone behind I've got a new project started with locally with homegirl social media in the Midwest here we are a little slower to embrace things than other parts of the countries I also work with auctioneers as the social media instructor people say why would auctioneers need social media? really? For every profession, there is a place for social media. Connect: website: http://travelwithsara.com, www.socialsaraconnections.com Twitter: @TravelWithSara Instagram: @TravelWithSara Facebook: TravelWithSara, socialconnectionsLLC Pinterest: travelwithsara  Google+- Sara Broers Flipboard: @TravelWithSara LinkedIn: https://www.linkedin.com/in/sarabroers I hope you enjoyed and found value in this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Speaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.   Until next time, thanks, everybody!Support this show http://supporter.acast.com/the-how-social-are-you-podcast. Hosted on Acast. See acast.com/privacy for more information.